CN106303597A - A kind of television advertising method for pushing and system - Google Patents
A kind of television advertising method for pushing and system Download PDFInfo
- Publication number
- CN106303597A CN106303597A CN201510259357.6A CN201510259357A CN106303597A CN 106303597 A CN106303597 A CN 106303597A CN 201510259357 A CN201510259357 A CN 201510259357A CN 106303597 A CN106303597 A CN 106303597A
- Authority
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- China
- Prior art keywords
- cloud platform
- platform server
- terminal
- television
- mobile terminal
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
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Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25891—Management of end-user data being end-user preferences
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/254—Management at additional data server, e.g. shopping server, rights management server
- H04N21/2541—Rights Management
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25883—Management of end-user data being end-user demographical data, e.g. age, family status or address
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
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- Engineering & Computer Science (AREA)
- Databases & Information Systems (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Computer Graphics (AREA)
- Computer Security & Cryptography (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Information Transfer Between Computers (AREA)
Abstract
The invention discloses a kind of television advertising method for pushing and system, the method includes: installing client on television terminal, client is registered to cloud platform server, generates unique key assignments；Mobile terminal, by the key assignments information of display on scanning television terminal, is registered at cloud platform server, and registered mobile terminal and television terminal are bound；Described cloud platform server uses, according to user, the custom that mobile terminal browses internet information；Generate adaptive store or advertising message；Described cloud platform server sends store or advertising message to television terminal；Described television terminal shows described store or advertising message.Technical solution of the present invention, owing to have employed cloud platform server and wechat public platform technology, has held the information browse demand of televiewer, enhances personalization and the suitability of ad content, simple, convenient, the issue achieving targeted ads of low cost.
Description
Technical field
The present invention relates to Internet technical field, particularly to a kind of television advertising method for pushing and system.
Background technology
Television set is always the staple product in household consumption electronics market.All domestic of one family
In electrical equipment, television set occupies center-stage in parlor always.Television advertising relies on inborn advantage to occupy
Wide advertising market share, occupies critical role in China's advertising sector always, by information height collection
Middle and high degree concentrates, and has the audiovisual characteristic of newspaper, broadcast and film concurrently, sound, as, color has both, listen, regard,
Reading to develop simultaneously and lively feature, it is main the widest with impact that TV media advertisement has become society
One of advertisement form.
Expanding economy has promoted the raising of people's living standard, after basic needs are satisfied, and consumption
The psychological need level of person will constantly be upgraded, and personalized consumption is one.Consumer to personalized style and
The pursuit of oneself's unique value is by the most detailed-oriented for the segmentation promoting commodity.Therefore television advertising commodity can foundation
Data base determines target group accurately, concentrates one's energy to understand and analyze consumer, with more personalized and pin
Language is listened to carry out effective Information Communication an a conduit made of long bamboo for property.So, television advertising is just by a large amount of " duplications " of media
Epoch are to " customization " the epoch transformation for the specific consumer group.Therefore the personalized trend tide of television advertising
Can not keep off.
Current television advertising, although there is huge the effect of publicity and wide influence power, but TV is wide
Accuse while impact and induction user, there is also negative impact.The electricity bomb in waves, being without end
Depending on advertisement, not only the purpose of induction people's consuming behavior can not be arrived, allow the popular feeling begin to detest the sense of evil, generation on the contrary
Resentment.The commercial advertisement seized every opportunity is full of fluorescent screen, and the excellent TV story of a play or opera is decomposed fragmented broken by advertisement
Broken, same advertisement attacks and bombs at the different time of different channel, repeatedly broadcasts so that spectators are to TV
The program heart is begun to detest evil.Originally it was to provide convenient television advertising, and had carried the biggest on the contrary the life leisure of audient
Inconvenience.In addition, for TV, such television advertising play mode allows spectators stay badly
Impression, gradually lose the viewing patience of TV and trust, make TV gradually lose and other medium contentions
Advantage.Thus, dosage is not added with the television advertising developmental pattern of matter and has encountered bottleneck.
Summary of the invention
The present invention provides a kind of television advertising method for pushing and system, is arranged by simple cloud platform framework,
Hold the information browse demand of spectators, strengthen personalization and the suitability of ad content, it is to avoid invalid and repetition
Advertisement putting, realize the issue of targeted ads simply and easily.
Technical scheme provides a kind of television advertising method for pushing, comprises the following steps:
Installing client on television terminal, described client is registered to cloud platform server, generates unique
Key assignments；
Mobile terminal, by scanning the key assignments information of display on described television terminal, is carried out at cloud platform server
Registration, described mobile terminal and described television terminal are bound；
Described cloud platform server uses, according to user, the custom that mobile terminal browses internet information, generates suitable
The store joined or advertising message；
Described cloud platform server sends store or advertising message to television terminal；
Described television terminal shows described store or advertising message.
Further, described television terminal being installed client, described client is carried out to cloud platform server
Registration, generates unique key assignments, farther includes:
After client terminal start-up, being connected to cloud platform server, television terminal is carried out uniquely by cloud platform server
Mark, and return television terminal uniquely identify Quick Response Code；
Client is sent to cloud platform server the parameter of television terminal simultaneously.
Further, described mobile terminal is by the key assignments information of display on scanning television terminal, in cloud platform
Server is registered, and described mobile terminal and described television terminal are bound, and farther include:
Mobile terminal is by described unique mark Quick Response Code of display on scanning television terminal, in cloud platform service
Device is registered, it is achieved mobile terminal and the binding of television terminal；
Further, user can release the binding to television terminal by mobile terminal.
Further, a mobile terminal binding is bound not no less than a television terminal, a television terminal
Less than a mobile terminal.
Further, after having registered, user is by the name of the self-defined bound television terminal of mobile terminal
Claim；
Further, described mobile terminal selects electricity to be used according to bound television terminal title
Depending on terminal.
Further, described cloud platform server uses, according to user, the habit that mobile terminal browses internet information
Used, generate adaptive store or advertising message, farther include:
Cloud platform server connects wechat public platform, and corresponding wechat public's account number；
Mobile terminal is browsed by described wechat public's account number and is used internet information；
Cloud platform server uses the custom of wechat public's account number by analyzing user, produce adaptive store or
Advertising message.
Further, described cloud platform server sends store or advertising message to television terminal, wraps further
Include:
Store or advertising message are transmitted to described mobile terminal by message forwarder and tie up by cloud platform server
Fixed television terminal.
Technical scheme additionally provides a kind of television advertising supplying system, it is characterised in that including:
Cloud platform server, message forwarder, television terminal, mobile terminal, wechat public platform, wherein,
Described cloud platform server is for managing the corresponding relation of mobile terminal and television terminal, and management user believes
Breath browses custom, and manages store or transmitting advertisement information；
Described television terminal is provided with client, connects cloud platform server and registers, generates unique key
It is worth, and display uniquely identifies Quick Response Code；
Described mobile terminal is by described unique mark Quick Response Code of display on scanning television terminal, in cloud platform
Server is registered, and mobile terminal and television terminal realize binding, and use described wechat public's account number；
Described wechat public platform provides the user internet information；
Described message forwarder gives store or the advertisement letter of television terminal for forwarding cloud platform server push
Breath.
Further, described television terminal is provided with client, and client is for sending to cloud platform server
Log-on message and the store received from message forwarder or advertising message.
Further, described cloud platform server correspondence wechat public's account number, cloud platform server passes through wechat
Public's account number analyzes the internet information use habit of user.
Technical solution of the present invention have employed the internet message demand of wechat public account number analysis spectators, relies on
User browses and uses the behavioral data of internet information, and the degree of depth that its information requirement carries out personalization is divided
Analysis, understands and meets the idea of audience demand, attitude, interest etc., it is to avoid the store unrelated with spectators or wide
Accuse content.The program uses the Internet technology of cloud platform server simultaneously, carries out store or advertising message
Arrange and classification, fetter departing from linear program and advertisement editing, for watch family number of members,
The features such as geographical position, income level, consumption habit, push in optimal store or advertisement to spectators
Hold, improve the efficiency of advertisement pushing.Meanwhile, the Internet based on cloud platform server that the program uses
Technology, enormously simplify management mode and the Advertising Management System structure of advertisement, reduces operation complexity
And maintenance difficulties, operator can facilitate, effectively realize targeted ads content throws in, reduce equipment and
Maintenance cost, improves the efficiency of operation of television advertising.
Other features and advantages of the present invention will illustrate in the following description, and, partly from explanation
Book becomes apparent, or understands by implementing the present invention.The purpose of the present invention and other advantages can
Realize by structure specifically noted in the description write, claims and accompanying drawing and obtain
?.
Below by drawings and Examples, technical scheme is described in further detail.
Accompanying drawing explanation
Accompanying drawing is for providing a further understanding of the present invention, and constitutes a part for description, with this
Bright embodiment is used for explaining the present invention together, is not intended that limitation of the present invention.In the accompanying drawings:
Fig. 1 is the flow chart analyzing spectators' internet information demand in the embodiment of the present invention one；
Fig. 2 is the flow chart pushing television advertising information in the embodiment of the present invention two；
Fig. 3 is television advertising supplying system structure chart in the embodiment of the present invention one and two.
Detailed description of the invention
Below in conjunction with accompanying drawing, the preferred embodiments of the present invention are illustrated, it will be appreciated that described herein
Preferred embodiment is merely to illustrate and explains the present invention, is not intended to limit the present invention.
Embodiment one: analyze spectators' internet information demand
As it is shown in figure 1, this flow process comprises the following steps:
Step 101, television terminal is installed client, and client is registered to cloud platform server.
The television terminal registered uniquely is identified by cloud platform server, and returns this television terminal only
One mark Quick Response Code.
Client is also sent to cloud platform server the parameter of television terminal when registration.
Step 102, mobile terminal binding television terminal.
Unique mark Quick Response Code that television terminal is obtained shows at screen.
Mobile terminal is by 2 D code information shown on scanning television terminal, it is thus achieved that corresponding TV is eventually
The information of end.
Mobile terminal connects cloud platform server and registers, it is achieved mobile terminal and the binding of television terminal.
After having bound, user is by the title of the self-defined bound television terminal of mobile terminal.
Further, user can release the binding to television terminal by mobile terminal.
One mobile terminal can bind multi-section television terminal, and a television terminal can also be bound multi-section and move
Terminal.
Step 103, Platform Server analyzes the internet information demand of user
Cloud platform server connects wechat public platform, and corresponding wechat public's account number；
Mobile terminal is browsed by described wechat public's account number and is used internet information；
Cloud platform server uses the custom of wechat public's account number by analyzing user, it is thus achieved that internet information needs
Ask.
Embodiment two: push television advertising information
Step 201, cloud platform server produces adaptive store or advertising message
Store or advertising message are arranged, classify by cloud platform server；
The cloud platform server internet information demand by described user, produce the store adaptive with user or
Advertising message.
Step 202, cloud platform server sends store or advertising message to television terminal
Store or advertising message are transmitted to described mobile terminal by message forwarder and tie up by cloud platform server
Fixed television terminal.
Step 203, television terminal display store or advertising message
Client receives the store from message forwarder or advertising message；
Television terminal shows described store or advertising message.
In order to realize above-mentioned flow process, the present embodiment additionally provides a kind of television advertising supplying system, and Fig. 3 is for being somebody's turn to do
The structure chart of system.
As it is shown on figure 3, this system includes: cloud platform server 301, television terminal 302, mobile terminal
303, wechat public platform 304, message forwarder 305, wherein:
Described cloud platform server is for managing the corresponding relation of mobile terminal and television terminal, and management user believes
Breath browses custom, and manages store or transmitting advertisement information；
Described television terminal is provided with client, connects cloud platform server and registers, generates unique key
It is worth, and display uniquely identifies Quick Response Code；
Described mobile terminal is by described unique mark Quick Response Code of display on scanning television terminal, in cloud platform
Server is registered, and mobile terminal and television terminal realize binding, and use described wechat public's account number；
Described wechat public platform provides the user internet information；
Described message forwarder gives store or the advertisement letter of television terminal for forwarding cloud platform server push
Breath.
Technical solution of the present invention have employed Internet technology based on cloud platform server, uses wechat public simultaneously
Many account numbers realize the transmission of message, and standby operation client under television terminal resting state, and TV is eventually
End can receive the message from mobile terminal in the dormant state, and mobile terminal remote control wakes up television terminal up
Resting state, and message is shown on television terminal alternately.The manipulation of this process simplification traditional tv
Complicated Flow, greatly facilitates the use of user, improves experience.Meanwhile, the program uses cloud to put down
The Internet technology of station server, and use wechat public's account number to realize the transmission of message, enormously simplify end
The management mode of end management and device systems structure, reduce operation complexity and maintenance difficulties, Yong Huke
To realize multi-screen interactive information service easily, improve TV manipulation and the operation of multi-screen interactive information service
Efficiency.
Those skilled in the art are it should be appreciated that embodiments of the invention can be provided as method, system or meter
Calculation machine program product.Therefore, the present invention can use complete hardware embodiment, complete software implementation or knot
The form of the embodiment in terms of conjunction software and hardware.And, the present invention can use and wherein wrap one or more
Computer-usable storage medium containing computer usable program code (include but not limited to disk memory and
Optical memory etc.) form of the upper computer program implemented.
The present invention is with reference to method, equipment (system) and computer program product according to embodiments of the present invention
The flow chart of product and/or block diagram describe.It should be understood that can by computer program instructions flowchart and
/ or block diagram in each flow process and/or flow process in square frame and flow chart and/or block diagram and/
Or the combination of square frame.These computer program instructions can be provided to general purpose computer, special-purpose computer, embedding
The processor of formula datatron or other programmable data processing device is to produce a machine so that by calculating
The instruction that the processor of machine or other programmable data processing device performs produces for realizing at flow chart one
The device of the function specified in individual flow process or multiple flow process and/or one square frame of block diagram or multiple square frame.
These computer program instructions may be alternatively stored in and computer or the process of other programmable datas can be guided to set
In the standby computer-readable memory worked in a specific way so that be stored in this computer-readable memory
Instruction produce and include the manufacture of command device, this command device realizes in one flow process or multiple of flow chart
The function specified in flow process and/or one square frame of block diagram or multiple square frame.
These computer program instructions also can be loaded in computer or other programmable data processing device, makes
Sequence of operations step must be performed to produce computer implemented place on computer or other programmable devices
Reason, thus the instruction performed on computer or other programmable devices provides for realizing flow chart one
The step of the function specified in flow process or multiple flow process and/or one square frame of block diagram or multiple square frame.
Obviously, those skilled in the art can carry out various change and modification without deviating from this to the present invention
The spirit and scope of invention.So, if these amendments of the present invention and modification belong to the claims in the present invention
And within the scope of equivalent technologies, then the present invention is also intended to comprise these change and modification.
Claims (10)
1. a television advertising method for pushing, it is characterised in that comprise the following steps:
Installing client on television terminal, described client is registered to cloud platform server, generates unique
Key assignments；
Mobile terminal, by scanning the key assignments information of display on described television terminal, is carried out at cloud platform server
Registration, described mobile terminal and described television terminal are bound；
Described cloud platform server uses, according to user, the custom that mobile terminal browses internet information, generates suitable
The store joined or advertising message；
Described cloud platform server sends store or advertising message to television terminal；
Described television terminal shows described store or advertising message.
Method the most according to claim 1, it is characterised in that install client on described television terminal
End, described client is registered to cloud platform server, generates unique key assignments, farther includes:
After client terminal start-up, being connected to cloud platform server, television terminal is carried out uniquely by cloud platform server
Mark, and return television terminal uniquely identify Quick Response Code；
Client is sent to cloud platform server the parameter of television terminal simultaneously.
Method the most according to claim 1, it is characterised in that described mobile terminal is by scanning electricity
Depending on the key assignments information of display in terminal, register at cloud platform server, described mobile terminal and described electricity
Bind depending on terminal, farther include:
Mobile terminal is by described unique mark Quick Response Code of display on scanning television terminal, in cloud platform service
Device is registered, it is achieved mobile terminal and the binding of television terminal；
Further, user can release the binding to television terminal by mobile terminal.
The most according to the method in claim 2 or 3, it is characterised in that:
One mobile terminal binding is no less than a television terminal, and a television terminal binding is no less than a shifting
Dynamic terminal.
The most according to the method in claim 2 or 3, it is characterised in that:
After having registered, user is by the title of the self-defined bound television terminal of mobile terminal；
Further, described mobile terminal selects electricity to be used according to bound television terminal title
Depending on terminal.
Method the most according to claim 1, it is characterised in that described cloud platform server according to
Family uses mobile terminal to browse the custom of internet information, generates adaptive store or advertising message, further
Including:
Cloud platform server connects wechat public platform, and corresponding wechat public's account number；
Mobile terminal is browsed by described wechat public's account number and is used internet information；
Cloud platform server uses the custom of wechat public's account number by analyzing user, produce adaptive store or
Advertising message.
Method the most according to claim 1, it is characterised in that described cloud platform server is to TV
Terminal sends store or advertising message, farther includes:
Store or advertising message are transmitted to described mobile terminal by message forwarder and tie up by cloud platform server
Fixed television terminal.
8. a television advertising supplying system, it is characterised in that including: cloud platform server, message turns
Send out device, television terminal, mobile terminal, wechat public platform, wherein,
Described cloud platform server is for managing the corresponding relation of mobile terminal and television terminal, and management user believes
Breath browses custom, and manages store or transmitting advertisement information；
Described television terminal is provided with client, connects cloud platform server and registers, generates unique key
It is worth, and display uniquely identifies Quick Response Code；
Described mobile terminal is by described unique mark Quick Response Code of display on scanning television terminal, in cloud platform
Server is registered, and mobile terminal and television terminal realize binding, and use described wechat public's account number；
Described wechat public platform provides the user internet information；
Described message forwarder gives store or the advertisement letter of television terminal for forwarding cloud platform server push
Breath.
System the most according to claim 8, it is characterised in that described television terminal is provided with client
End, client for cloud platform server send log-on message and receive from message forwarder store or
Advertising message.
System the most according to claim 8, it is characterised in that described cloud platform server correspondence is micro-
Letter public's account number, the internet information that cloud platform server analyzes user by wechat public's account number uses habit
Used.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510259357.6A CN106303597A (en) | 2015-05-20 | 2015-05-20 | A kind of television advertising method for pushing and system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510259357.6A CN106303597A (en) | 2015-05-20 | 2015-05-20 | A kind of television advertising method for pushing and system |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN106303597A true CN106303597A (en) | 2017-01-04 |
Family
ID=57632968
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201510259357.6A Pending CN106303597A (en) | 2015-05-20 | 2015-05-20 | A kind of television advertising method for pushing and system |
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| Country | Link |
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| CN107071526A (en) * | 2017-02-10 | 2017-08-18 | 南京创维信息技术研究院有限公司 | Intelligent television video display method for pushing, system and intelligent television based on resource-sharing |
| CN107087215A (en) * | 2017-04-28 | 2017-08-22 | 武汉矽感科技有限公司 | The application process and device of identification code |
| CN107507035A (en) * | 2017-08-28 | 2017-12-22 | 张运波 | Interactive advertizing system |
| CN107800615A (en) * | 2017-10-08 | 2018-03-13 | 安徽康佳电子有限公司 | Method based on big data and public number depth interactive TV |
| CN111814055A (en) * | 2020-07-30 | 2020-10-23 | 广州驰兴通用技术研究有限公司 | Smart city comprehensive service method and system based on cloud platform |
| WO2023201986A1 (en) * | 2022-04-19 | 2023-10-26 | 海信视像科技股份有限公司 | Information combination system |
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| CN107071526A (en) * | 2017-02-10 | 2017-08-18 | 南京创维信息技术研究院有限公司 | Intelligent television video display method for pushing, system and intelligent television based on resource-sharing |
| CN107087215A (en) * | 2017-04-28 | 2017-08-22 | 武汉矽感科技有限公司 | The application process and device of identification code |
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| CN107507035A (en) * | 2017-08-28 | 2017-12-22 | 张运波 | Interactive advertizing system |
| CN107800615A (en) * | 2017-10-08 | 2018-03-13 | 安徽康佳电子有限公司 | Method based on big data and public number depth interactive TV |
| CN111814055A (en) * | 2020-07-30 | 2020-10-23 | 广州驰兴通用技术研究有限公司 | Smart city comprehensive service method and system based on cloud platform |
| WO2023201986A1 (en) * | 2022-04-19 | 2023-10-26 | 海信视像科技股份有限公司 | Information combination system |
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