CN106210810A - A kind of advertisement information processing method and device - Google Patents
A kind of advertisement information processing method and device Download PDFInfo
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- CN106210810A CN106210810A CN201610674754.4A CN201610674754A CN106210810A CN 106210810 A CN106210810 A CN 106210810A CN 201610674754 A CN201610674754 A CN 201610674754A CN 106210810 A CN106210810 A CN 106210810A
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- 238000005516 engineering process Methods 0.000 abstract description 3
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- 238000005859 coupling reaction Methods 0.000 description 5
- 238000010586 diagram Methods 0.000 description 4
- 230000003993 interaction Effects 0.000 description 3
- 238000004891 communication Methods 0.000 description 2
- 238000013467 fragmentation Methods 0.000 description 2
- 238000006062 fragmentation reaction Methods 0.000 description 2
- 238000002372 labelling Methods 0.000 description 2
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- 238000004519 manufacturing process Methods 0.000 description 1
- 238000010295 mobile communication Methods 0.000 description 1
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/232—Content retrieval operation locally within server, e.g. reading video streams from disk arrays
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26208—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
- H04N21/26241—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints involving the time of distribution, e.g. the best time of the day for inserting an advertisement or airing a children program
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
- H04N21/4668—Learning process for intelligent management, e.g. learning user preferences for recommending movies for recommending content, e.g. movies
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/83—Generation or processing of protective or descriptive data associated with content; Content structuring
- H04N21/84—Generation or processing of descriptive data, e.g. content descriptors
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- Business, Economics & Management (AREA)
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- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
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Abstract
The invention provides a kind of advertisement information processing method and device, belong to Information Sharing Technology field.This advertisement information processing method includes: server receives user's request that first terminal sends；Obtain the characteristic information of described user request；When described user request meets preset standard, search the advertising message mated in the corresponding table of first preset with described characteristic information；The advertising message found is sent extremely described first terminal play out；Obtain the feedback information asking generation based on described user；Described feedback information is sent to described first terminal, so that described first terminal stops playing the advertising message obtained.Advertisement information processing method and device that the embodiment of the present invention provides are conducive to improving user's acceptable effect to advertising message, and improve the problem that the experience of user is easily impacted by advertisement information in Mobile solution.
Description
Technical field
The present invention relates to Information Sharing Technology field, in particular to a kind of advertisement information processing method and device.
Background technology
Along with the popularization and application of mobile communication equipment, everyone average every variola study and work on handheld mobile device
Time get more and more, how on the basis of free Mobile solution is both provided, to provide one to businessman and have the widest
Accuse information matches and playing platform, just become the problem that industry is being studied always.Advertising message said herein refers to various
Wish the content that target audience appreciates especially, can be word, picture, audio or video etc..
Transmitting advertisement information method in existing Mobile solution scarcely carries out the coupling of advertising message and audient, simply exists
Advertising message is play by certain regular cyclic on the page that user accesses.Or, in advance specific advertising message and user
The content appreciated or use is chained up, and when user opens certain content, first plays this advertising message.Or be, root
Carried out big data analysis according to originally appreciating for certain user with used content, and obtained this user and be probably certain series advertisements
The suitable audient of information, then this user appreciates every time or uses certain class content when, shows this advertising message.
But, in existing transmitting advertisement information method, the reproduction time of advertising message is and pre-sets, user's
Acceptable effect is poor, and easily affects user's experience to Mobile solution.
Summary of the invention
It is an object of the invention to provide a kind of advertisement information processing method and device, be conducive to improving above-mentioned user to shifting
The acceptable effect of the advertising message pushed in dynamic application is poor, and the problem easily affecting user's experience.
To achieve these goals, the technical solution used in the present invention is as follows:
First aspect, embodiments provides a kind of advertisement information processing method, and described method includes: server connects
Receive user's request that first terminal sends；Obtain the characteristic information of described user request；When described user request meets pre-bidding
On time, the advertising message mated in the corresponding table of first preset is searched with described characteristic information；The advertising message that will be found
Send extremely described first terminal to play out；Obtain the feedback information asking generation based on described user；By described feedback information
Send to described first terminal, so that described first terminal stops playing the advertising message obtained.
Second aspect, the embodiment of the present invention additionally provides another kind of advertisement information processing method, and described method includes: first
Terminal receives the information of user's input and generates user's request；Ask described user to send to server, so that described server
When judging that described user request meets preset standard, obtain the characteristic information of described user request and search the first couple preset
Answer the advertising message mated with described characteristic information in table, the advertising message found is sent back described first terminal；Connect
Receive the advertising message that described server sends；Play described advertising message；When receiving the feedback information that described server sends
Time, stop playing described advertising message.
The third aspect, the embodiment of the present invention additionally provides a kind of advertising message processing means, runs on server, described dress
Put and include: the first receiver module, the first acquisition module, lookup module, the first sending module, the second acquisition module and second send
Module.User's request that first receiver module sends for receiving first terminal.First acquisition module, is used for obtaining described user
The characteristic information of request.Search module to be used for, when described user request meets preset standard, searching the corresponding table of first preset
In the advertising message mated with described characteristic information.First sending module, sends to institute for the advertising message that will be found
State first terminal to play out.Second acquisition module asks the feedback information of generation for obtaining based on described user.Second
Send module for described feedback information is sent to described first terminal so that described first terminal stops playing obtained wide
Announcement information.
Fourth aspect, the embodiment of the present invention additionally provides another kind of advertising message processing means, runs on first terminal, institute
State device to include: generation module, the 3rd sending module, the second receiver module, playing module and stopping playing module.Generation module
User's request is generated for receiving the information of user's input.3rd sending module for asking to send extremely service by described user
Device, so that described server is when judging that described user request meets preset standard, obtains the characteristic information of described user request
And search the advertising message mated in the corresponding table of first preset with described characteristic information, the advertising message found is sent
Return described first terminal.Second receiver module is for receiving the advertising message that described server sends.Playing module is used for playing
Described advertising message.Stop playing module for when receiving the feedback information of described server transmission, stopping broadcasting described
Advertising message.
Advertisement information processing method that the embodiment of the present invention provides and device, abandoned and traditional pre-set advertising message
The mode of reproduction time, when server gets user's request that first terminal sends and judges that this user asks to meet and presets
During standard, push, to first terminal, the advertising message that the characteristic information with this user request mates, so that first terminal plays institute
The advertising message obtained；Ask based on this user to generate after feedback information when server gets, this feedback information is sent extremely
First terminal, so that first terminal stops playing the advertising message obtained.It is to say, the advertisement that the embodiment of the present invention provides
Information processing method and device make use of first terminal to send user's request and the fragmentation time obtained between feedback information,
Play the advertising message that the characteristic information with this user request mates on first terminal, be conducive to improving user to advertising message
Acceptable effect, improves the problem that the experience of user is easily impacted by advertisement information in Mobile solution, very
To the experience also advantageously improving user.
For making the above-mentioned purpose of the present invention, feature and advantage to become apparent, preferred embodiment cited below particularly, and coordinate
Appended accompanying drawing, is described in detail below.
Accompanying drawing explanation
In order to be illustrated more clearly that the technical scheme of the embodiment of the present invention, below by embodiment required use attached
Figure is briefly described, it will be appreciated that the following drawings illustrate only certain embodiments of the present invention, and it is right to be therefore not construed as
The restriction of scope, for those of ordinary skill in the art, on the premise of not paying creative work, it is also possible to according to this
A little accompanying drawings obtain other relevant accompanying drawings.
Fig. 1 is the structured flowchart of a kind of advertising message processing system that present pre-ferred embodiments provides；
Fig. 2 is the flow chart of a kind of advertisement information processing method that present pre-ferred embodiments provides；
Fig. 3 is the structured flowchart of the another kind of advertising message processing system that present pre-ferred embodiments provides；
Fig. 4 is the flow chart of the another kind of advertisement information processing method that present pre-ferred embodiments provides；
Fig. 5 is the flow chart of the another kind of advertisement information processing method that present pre-ferred embodiments provides；
Fig. 6 is the data interaction figure of a kind of concrete application scenarios of advertisement information processing method that the embodiment of the present invention provides；
Fig. 7 is the structured flowchart of a kind of advertising message processing means that present pre-ferred embodiments provides；
Fig. 8 is the structured flowchart of the another kind of advertising message processing means that present pre-ferred embodiments provides；
Fig. 9 is the structured flowchart of the another kind of advertising message processing means that present pre-ferred embodiments provides.
Detailed description of the invention
Below in conjunction with accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out clear, complete
Ground describes, it is clear that described embodiment is only a part of embodiment of the present invention rather than whole embodiments.Generally exist
Can arrange and design with various different configurations with the assembly of the embodiment of the present invention that illustrates described in accompanying drawing herein.Cause
This, be not intended to limit claimed invention to the detailed description of the embodiments of the invention provided in the accompanying drawings below
Scope, but it is merely representative of the selected embodiment of the present invention.Based on embodiments of the invention, those skilled in the art are not doing
The every other embodiment obtained on the premise of going out creative work, broadly falls into the scope of protection of the invention.
It should also be noted that similar label and letter represent similar terms, therefore, the most a certain Xiang Yi in following accompanying drawing
Individual accompanying drawing is defined, then need not it be defined further and explains in accompanying drawing subsequently.Meanwhile, the present invention's
In description, term " first ", " second " etc. are only used for distinguishing and describe, and it is not intended that indicate or hint relative importance.
Fig. 1 shows the interaction figure embodiments providing a kind of advertising message processing system 10.Server 200 leads to
Cross network to be communicatively coupled with one or more first terminals 100, to carry out data communication or mutual.Server 200 is permissible
It is the webserver, database server etc..First terminal 100 can be PC (personal computer, PC),
Panel computer, notebook computer, smart mobile phone, personal digital assistant (personal digital assistant, PDA) etc..
In the advertising message processing system 10 that the present embodiment provides, first terminal 100 is for receiving the information of user's input
Generate user's request, ask described user to send to server.Server 200 is for receiving what first terminal 100 sent
After user's request, obtaining the characteristic information of described user request, when described user request meets preset standard, lookup is preset
The advertising message mated with described characteristic information in first corresponding table；And the advertising message found is sent to described first
Terminal 100.First terminal 100 is additionally operable to receive the advertising message of described server transmission and play described advertising message.Service
Device 200 is additionally operable to obtain the feedback information asking generation based on described user；Described feedback information is sent to described first eventually
End 100.When first terminal 100 is additionally operable to the feedback information receiving the transmission of described server 200, stop playing described advertisement letter
Breath.
Based on above-mentioned advertising message processing system 10, embodiments provide a kind of advertisement information processing method, this
Embodiment is a kind of advertisement information processing method performed by server 200.As in figure 2 it is shown, described method includes:
S201, server receives user's request that first terminal sends.
First terminal is provided with applications client.After user enters this applications client, concrete business behaviour can be carried out
Make.Applications client generates user's request according to the information that user inputs.In an embodiment of the present invention, user inputs
Information can include text message that user inputs in applications client and the spy corresponding to text information that user selects
Reference ceases.Wherein, this feature information can field belonging to text information.Such as, first terminal is previously provided with many
Individual field, user can correspond to inputted text message and selects suitable field, and applications client is according to described text envelope
The field of breath and correspondence generates user's request, by first terminal, the user generated request is sent to server.
In another embodiment of the invention, the information of user's input can also only include the text envelope that user inputs
Breath.
S202, server obtains the characteristic information of described user request.
After server receives user's request that first terminal sends, obtain the characteristic information of this user request.Work as user
The information of input include text message that user input in applications client and user's selection corresponding to text information
During characteristic information, correspondingly, user's request includes text message and the characteristic information corresponding to text information.Now, clothes
Business device can obtain the characteristic information of this user request by described user in directly being asked, i.e. corresponding to the feature of text information
Information.When the information of user's input only includes the text message that user inputs, correspondingly, user's request includes text envelope
Breath.Text information is carried out processing the characteristic information that can obtain corresponding to text information, for example, it is possible to obtain by server
Field belonging to this Textual information is as the characteristic information of text information.
S203, when described user request meets preset standard, searches in the corresponding table of first preset and believes with described feature
The advertising message of breath coupling.
After server receives user's request that first terminal sends, first determine whether whether this user request meets pre-bidding
Standard, such as server get to be needed when this user asks this user request is transmitted to other-end, and requires other-end
Feedback is made for this user request.When this user request meets preset standard, perform follow-up advertisement pushing step, when this
When user's request is unsatisfactory for preset standard, do not perform follow-up advertisement pushing step.Concrete, preset standard can be a kind of pre-
The data form first specified, when the user of this data form of server process asks, needs the regular hour, and this time be enough to use
In to first terminal advertisement so that user can watch advertisement in waiting for server responds the time of this user request.
First corresponding table includes the corresponding relation of multiple characteristic information and multiple advertising messages, and wherein, each advertisement is believed
Breath can correspond to one or more characteristic information, and each characteristic information is at least to there being an advertising message.Concrete,
The manager of businessman or server can be pre-selected one or more characteristic information that certain advertising message is targeted,
During the advertising message being ready for is uploaded onto the server.Server can be by the mode such as data base or catalogue file advertisement
Corresponding one or more characteristic information of information is associated.
Such as, when features described above information is the field belonging to the text message that inputs of user, and the side of catalogue file is used
The detailed description of the invention that formula is associated one or more corresponding for advertising message field can be: field can be wrapped
Including the big class in multiple field, the big class in each field includes multiple fields group.Using big for field class as ground floor catalogue, by field
Group is as second layer catalogue.In second layer catalogue, each field group is all associated with relevant advertising message.Now, user
The information of input should include that text message that user input in applications client and user select corresponding to text letter
Corresponding specifically to the sub-field of text information under the field of breath and this field, correspondingly, user's request includes text envelope
Breath and corresponding to corresponding specifically to the sub-field of text information under the field of text information and this field.Server obtains
Field in user's request and sub-field, first search big with the field that the field got matches in ground floor catalogue
Class, then the second layer catalogue under the big class in the field searched are searched the field group mated with the sub-field got, from
And the advertising message mated with this sub-field can be further searched for.
Therefore, after server gets the characteristic information of user's request, can find and this spy in the first corresponding table
Levy the advertising message of information matches.It should be noted that the advertising message found can be one, it is also possible to for multiple.
S204, the advertising message found is sent extremely described first terminal and plays out by server.
When the advertising message found has multiple, the advertising message found can disposably be sent out by server
Send first terminal back to, or, it is also possible to the advertising message found is sent back first terminal one by one.
Concrete, the play rules of the advertising message found and described advertising message can be sent extremely by server
Described first terminal, so that described advertising message is played out by described first terminal according to described play rules.
Described play rules can include the preset play time of each advertising message and default playing sequence.Each
The preset play time of advertising message can be with static state setting, it is also possible to set according to the Number dynamics of the advertising message found
Put.Wherein, static state setting refers to that the quantity of the advertising message no matter found is how many, and each advertising message is provided with solid
Fixed preset play time so that first terminal plays each advertising message according to fixing preset play time.Dynamically set
Put the quantity specifically referred to according to the advertising message found, distribute presetting of each advertising message according to default algorithm
Reproduction time, such as, when the advertising message found is more, when arranging shorter broadcasting can to each advertising message
Between, to ensure before first terminal gets the feedback information that server sends, it is possible to quickly play each advertisement letter
Breath.
Can be arranged as required to additionally, preset playing sequence.Such as, the manager of server can be to special with each
The all advertising messages levying information association play out the labelling of order, are obtained so that first terminal is play smoothly according to this labelling
The advertising message got.
Further, the filename of each advertising message can include the preset play time of this advertising message and broadcast
Put sequence notation, so that after first terminal gets advertising message, it is possible to directly at the filename of acquired advertising message
The preset play time of each advertising message of extracting directly and playing sequence in title, thus during according to the default broadcasting extracted
Between and playing sequence control accessed by the broadcasting of advertising message.Certainly, in addition to this aforesaid way, server can also send
When advertising message is to first terminal, send preset play time corresponding to each advertising message and playing sequence, so that the
Accessed by one terminal controls according to preset play time corresponding to each received advertising message and playing sequence
The broadcasting of advertising message.
S205, server obtains the feedback information asking generation based on described user；
After server gets user's request, on the one hand judge whether this user request meets preset standard, and judging
After this user request meets preset standard, the advertising message that transmission is mated with the characteristic information of this user request is entered to first terminal
Row is play.On the other hand, this user request is processed, and obtains the feedback information asked based on this user.Need explanation
, server judges that this user request meets preset standard, then when explanation this user of server process asks to need certain
Between, this time is enough to be used in first terminal advertisement so that user can respond this user request in waiting for server
Time is watched advertisement.
S206, described feedback information is sent to described first terminal by server, so that described first terminal stops playing
The advertising message obtained.
In step S204, when the advertising message found is sent to described first terminal by server, first terminal
Commence play out received advertising message.When server gets the feedback letter of the user's request sent based on first terminal
During breath, this feedback information is sent back first terminal.After first terminal receives this feedback information, stop playing advertising message.
Fig. 3 shows the interaction figure of the another kind of advertising message processing system 20 that the embodiment of the present invention provides.Server 200
It is communicatively coupled with one or more first terminals 100 and one or more second terminal 300 respectively by network, so that
Obtain first terminal 100, between server 200 and the second terminal 300, carry out data communication or mutual.In the embodiment of the present invention,
First terminal 100 can be different terminals from the second terminal 300, and such as first terminal 100 is PC computer, the second terminal 300
It it is mobile phone.
In the advertising message processing system 20 that the present embodiment provides, first terminal 100 is for receiving the information of user's input
Generate user's request, ask described user to send to server.Server 200 is for receiving what first terminal 100 sent
After user's request, obtaining the characteristic information of described user request, when described user request meets preset standard, lookup is preset
The advertising message mated with described characteristic information in first corresponding table；And the advertising message found is sent to described first
Terminal 100.First terminal 100 is additionally operable to receive the advertising message of described server transmission and play described advertising message.Service
Device 200 is additionally operable to search multiple second terminals 300 bound in the corresponding table of second preset with described characteristic information, by described use
Family request sends to the second terminal 300 found；Ask based on described user when receiving arbitrary described second terminal 300
During the feedback information generated, described feedback information is sent to described first terminal 100.First terminal 100 is additionally operable to receive
During the feedback information that described server 200 sends, stop playing described advertising message.
Based on above-mentioned another kind of advertising message processing system 20, present invention also offers another kind of advertising message process side
Method, the present embodiment is the another kind of advertisement information processing method performed by server 200.As shown in Figure 4, described method includes:
S401, server receives user's request that first terminal sends.
S402, server obtains the characteristic information of described user request.
S403, when described user request meets preset standard, with described in the first corresponding table that whois lookup is preset
The advertising message of characteristic information coupling.
S404, the advertising message found is sent extremely described first terminal and plays out by server.
Step S201 that step S401 to the detailed description of the invention of step S404 is referred in above-described embodiment is to step
S204, does not repeats them here.
After server gets user's request, on the one hand judge whether this user request meets preset standard, and judging
After this user request meets preset standard, the advertising message that transmission is mated with the characteristic information of this user request is entered to first terminal
Row is play.On the other hand, this user request is processed, and obtains the feedback information asked based on this user.The present embodiment
In, this user request is processed by server, and the detailed description of the invention obtaining the feedback information asked based on this user is
Following steps S405 are to step S407.
S405, multiple second terminals bound with described characteristic information in the second corresponding table that whois lookup is preset.
The corresponding table of second preset includes the corresponding relation of multiple characteristic information and multiple second terminals, wherein, each
Individual characteristic information has bound multiple second terminal in advance.Therefore, after server gets the characteristic information of user's request, Ke Yi
Second corresponding table finds and multiple second terminals of this feature information binding.Owing to the kind of characteristic information is more, and often
A kind of characteristic information has all bound multiple second terminal, searches for convenience, can create multiple groups of marks in the second corresponding table
Knowing, each characteristic information corresponds to a group identification, and the binding of each group identification has multiple second terminal.Now, search
The detailed description of the invention of multiple second terminals bound with described characteristic information in the corresponding table of second preset can be: searches institute
Stating the group identification bound in the second corresponding table with described characteristic information, the binding of each described group identification has multiple described second eventually
End.
S406, described user is asked the second terminal sent to being found by server.
After finding multiple second terminals corresponding with the characteristic information of user's request by step S405, please by this user
Seek described second terminal demonstration being sent to be found.
S407, server receives the feedback information that arbitrary described second terminal asks to generate based on described user.
Any one second terminal all can ask to generate feedback information, and the feedback letter that will be generated based on described user
Breath sends to server.
S408, described feedback information is sent to described first terminal by server, so that described first terminal stops playing
The advertising message obtained.
When server receives the feedback information that any one second terminal sends, this feedback information is sent to sending this
The first terminal of user's request.First terminal stops playing advertisement after receiving this feedback information.
It addition, the embodiment of the present invention additionally provides another kind of advertisement information processing method.The present embodiment is first terminal 100
Performed advertisement information processing method.As it is shown in figure 5, described method includes:
S501, first terminal receives the information of user's input and generates user's request.
The information of user's input can include the right of text message that user input in applications client and user's selection
Should be in the characteristic information of text information.Certainly, the information of user's input can also only include that user is defeated in applications client
The text message entered.
S502, described user is asked to send to server by described first terminal, so that described server is described in judgement
User's request is when meeting preset standard, obtain the characteristic information of described user request and search in the first correspondence table preset with institute
State the advertising message of characteristic information coupling, the advertising message found is sent back described first terminal；
After applications client on first terminal generates user's request according to the information that user inputs, by first terminal by institute
The user's request generated is sent to server.After server receives user's request, it is determined that it is pre-whether described user request meets
Bidding is accurate.When judging that this user request meets preset standard, obtain the characteristic information of described user request and search default
The advertising message mated with described characteristic information in first corresponding table, sends back described first eventually by the advertising message found
End.
S503, described first terminal receives the advertising message that described server sends；
S504, described first terminal plays described advertising message；
The advertising message that server sends includes the play rules of this advertising message, or, server is except sending out
Sending outside advertising message, also sending has corresponding and each advertising message play rules.Described play rules includes that each is wide
The preset play time of announcement information and default playing sequence.After first terminal receives the advertising message that server sends, according to
Advertising message is played out by received play rules.
S505, when described first terminal receives the feedback information that described server sends, stops playing described advertisement
Information.
After first terminal receives the advertising message that server sends, according to received play rules to advertising message
Playing out, during until receiving the feedback information of the user sent based on this first terminal request that server sends, stopping
Only play advertising message.
So that the scheme of the advertisement information processing method of embodiment of the present invention offer is clearer, below to the present invention
A kind of concrete application scenarios of embodiment illustrates.
The advertisement information processing method that the embodiment of the present invention provides is applied particularly to a kind of application client inquiring problem
In end.Now, first terminal is user terminal, and the second terminal is expert terminals.As shown in Figure 6, user can be at first terminal
In applications client input need the problem information of inquiry, and select the field belonging to inputted problem.User terminal
In the problem information that inputs according to user of applications client and selected field generate user's request, wherein, Yong Huxuan
The field selected is the characteristic information of the problem information that user is inputted.Ask to send to service by this user by user terminal
Device.After server receives user's request that user terminal sends, obtain problem information and spy that user's request includes respectively
Reference ceases.
On the one hand, server is according to the multiple experts bound with this feature information in the corresponding table of this feature information searching second
Terminal, problem information included in user being asked is sent in all expert terminals found display.On the other hand,
Server is according to all advertising messages with this feature information matches in the corresponding table of this feature information searching first, and will be searched
To advertising message send back this user terminal.User terminal plays the advertising message received so that user can wait
Problem appreciates the advertising message relevant to the problem information inquired during replying.
The expert of this problem art by expert terminals it can be seen that user terminal inquiry problem information after, permissible
By racing to be the first to answer a question information based on this problem information input problem in expert terminals, this problem is raced to be the first to answer a question information and is sent to by expert terminals
Server.Described problem races to be the first to answer a question information i.e. above-mentioned feedback information.Server receives the problem of expert terminals transmission and races to be the first to answer a question
After information, this problem is raced to be the first to answer a question information and is forwarded to user terminal.User terminal receives after first problem races to be the first to answer a question information, stops
Play advertising message.
In sum, the embodiment of the present invention has abandoned the mode of traditional reproduction time pre-setting advertising message, when
Server gets user's request of first terminal transmission and judges, when this user request meets preset standard, to push away to first terminal
Send the advertising message that the characteristic information asked with this user mates, so that first terminal plays the advertising message obtained；Work as clothes
Business device gets after asking to generate feedback information based on this user, sends this feedback information to first terminal, so that first is whole
End stops playing the advertising message obtained.It is to say, the advertisement information processing method of embodiment of the present invention offer and device
Make use of first terminal to send user's request and the fragmentation time obtained between feedback information, first terminal is play and is somebody's turn to do
The advertising message of the characteristic information coupling of user's request, is conducive to improving user's acceptable effect to advertising message, improves
The problem that in Mobile solution, the experience of user is easily impacted by advertisement information, even also advantageously improves user
Experience.
It addition, the embodiment of the present invention additionally provides a kind of advertising message processing means 210, run on server 200.Such as figure
Shown in 7, described advertising message processing means 210 include first receiver module the 211, first acquisition module 212, search module 213,
First sending module the 214, second acquisition module 215 and the second sending module 216.
Wherein, user's request that the first receiver module 211 sends for receiving first terminal.First acquisition module 212 is used
In the characteristic information obtaining described user request.Search module 213 for when described user request meets preset standard, searching
The advertising message mated with described characteristic information in the corresponding table of first preset.First sending module 214 is for being found
Advertising message send to described first terminal and play out.Second acquisition module 215 is asked based on described user for obtaining
The feedback information generated.Second sending module 216 is for sending described feedback information to described first terminal, so that described the
One terminal stops playing the advertising message obtained.
Concrete, as shown in Figure 8, described second acquisition module 215 may include that lookup unit 2151, transmitting element
2152 and receive unit 2153.Wherein, search unit 2151 to be used for searching in the corresponding table of default second and described characteristic information
Multiple second terminals of binding.Transmitting element 2152 for asking the second terminal sent to being found by described user.Connect
Receive the feedback information that unit 2153 generates for receiving arbitrary described second terminal to ask based on described user.
Further, described first sending module 214 is specifically for the advertising message that will be found and described advertisement
The play rules of information sends to described first terminal, so that described advertisement is believed by described first terminal according to described play rules
Breath plays out.
Additionally, the embodiment of the present invention additionally provides a kind of advertising message processing means 110, run on first terminal 100.As
Shown in Fig. 9, described advertising message processing means 110 includes: generation module the 111, the 3rd sending module the 112, second receiver module
113, playing module 114 and stopping playing module 115.
Wherein, generation module 111 generates user's request for the information receiving user's input.3rd sending module 112 is used
In described user is asked send to server so that described server judge described user request meet preset standard time,
Obtain the characteristic information of described user request and search the advertisement letter mated with described characteristic information in the corresponding table of first preset
Breath, sends back described first terminal by the advertising message found.Second receiver module 113 is used for receiving described server and sends out
The advertising message sent.Playing module 114 is used for playing described advertising message.Stop playing module 115 for described when receiving
During the feedback information that server sends, stop playing described advertising message.
In several embodiments provided herein, it should be understood that disclosed apparatus and method, it is also possible to pass through
Other mode realizes.Device embodiment described above is only schematically, such as, and the flow chart in accompanying drawing and block diagram
Show the device of multiple embodiments according to the present invention, the architectural framework in the cards of method and computer program product,
Function and operation.In this, each square frame in flow chart or block diagram can represent a module, program segment or the one of code
Part, a part for described module, program segment or code comprises holding of one or more logic function for realizing regulation
Row instruction.It should also be noted that at some as in the implementation replaced, the function marked in square frame can also be to be different from
The order marked in accompanying drawing occurs.Such as, two continuous print square frames can essentially perform substantially in parallel, and they are the most also
Can perform in the opposite order, this is depending on involved function.It is also noted that every in block diagram and/or flow chart
The combination of the square frame in individual square frame and block diagram and/or flow chart, can be with function or the special base of action performing regulation
System in hardware realizes, or can realize with the combination of specialized hardware with computer instruction.
It addition, each functional module in each embodiment of the present invention can integrate one independent portion of formation
Point, it is also possible to it is modules individualism, it is also possible to two or more modules are integrated to form an independent part.
If described function is using the form realization of software function module and as independent production marketing or use, permissible
It is stored in a computer read/write memory medium.Based on such understanding, technical scheme is the most in other words
The part contributing prior art or the part of this technical scheme can embody with the form of software product, this meter
Calculation machine software product is stored in a storage medium, including some instructions with so that a computer equipment (can be individual
People's computer, server, or the network equipment etc.) perform all or part of step of method described in each embodiment of the present invention.
And aforesaid storage medium includes: USB flash disk, portable hard drive, read only memory (ROM, Read-Only Memory), random access memory are deposited
The various media that can store program code such as reservoir (RAM, Random Access Memory), magnetic disc or CD.Need
Illustrate, in this article, the relational terms of such as first and second or the like be used merely to by an entity or operation with
Another entity or operating space separate, and there is any this reality between not necessarily requiring or imply these entities or operating
The relation on border or order.And, term " includes ", " comprising " or its any other variant are intended to the bag of nonexcludability
Contain, so that include that the process of a series of key element, method, article or equipment not only include those key elements, but also include
Other key elements being not expressly set out, or also include the key element intrinsic for this process, method, article or equipment.
In the case of there is no more restriction, statement " including ... " key element limited, it is not excluded that including described key element
Process, method, article or equipment in there is also other identical element.
The above, the only detailed description of the invention of the present invention, but protection scope of the present invention is not limited thereto, and any
Those familiar with the art, in the technical scope that the invention discloses, can readily occur in change or replace, should contain
Cover within protection scope of the present invention.Therefore, protection scope of the present invention should described be as the criterion with scope of the claims.
Claims (10)
1. an advertisement information processing method, it is characterised in that described method includes:
Server receives user's request that first terminal sends；
Obtain the characteristic information of described user request；
When described user request meets preset standard, search in the corresponding table of first preset wide with what described characteristic information mated
Announcement information；
The advertising message found is sent extremely described first terminal play out；
Obtain the feedback information asking generation based on described user；
Described feedback information is sent to described first terminal, so that described first terminal stops playing the advertisement letter obtained
Breath.
Method the most according to claim 1, it is characterised in that described obtains the feedback asking generation based on described user
The step of information, including:
Search multiple second terminals bound in the corresponding table of second preset with described characteristic information；
Described user is asked the second terminal sent to being found；
Receive the feedback information that arbitrary described second terminal asks to generate based on described user.
Method the most according to claim 2, it is characterised in that with described spy in the second corresponding table that described lookup is preset
The step of multiple second terminals of reference breath binding, including:
Searching the group identification bound in the described second corresponding table with described characteristic information, the binding of each described group identification has multiple
Described second terminal.
Method the most according to claim 1, it is characterised in that described sends the advertising message found to described
The step that first terminal plays out, including:
The play rules of the advertising message found and described advertising message is sent to described first terminal, so that described
Described advertising message is played out by first terminal according to described play rules.
5. according to the method according to any one of claim 1-4, it is characterised in that described user request includes what user inputted
Text message and field corresponding to described text message；The step of the described characteristic information obtaining described user request, including:
Obtain the field that described in described user request, text message is corresponding, be that described user asks correspondence by described field flag
Characteristic information.
6. an advertisement information processing method, it is characterised in that described method includes:
First terminal receives the information of user's input and generates user's request；
Ask described user to send to server, so that described server is judging that described user request meets preset standard
Time, obtain the characteristic information of described user request and search the advertisement mated with described characteristic information in the corresponding table of first preset
Information, sends back described first terminal by the advertising message found；
Receive the advertising message that described server sends；
Play described advertising message；
When receiving the feedback information that described server sends, stop playing described advertising message.
7. an advertising message processing means, runs on server, it is characterised in that described device includes:
First receiver module, for receiving user's request that first terminal sends；
First acquisition module, for obtaining the characteristic information of described user request；
Search module, for when described user request meets preset standard, with described spy in the first corresponding table that lookup is preset
Levy the advertising message of information matches；
First sending module, plays out for the advertising message found is sent extremely described first terminal；
Second acquisition module, for obtaining the feedback information asking generation based on described user；
Second sending module, for sending described feedback information to described first terminal, so that described first terminal stops broadcasting
Put obtained advertising message.
Device the most according to claim 7, it is characterised in that described second acquisition module includes:
Search unit, for searching multiple second terminals bound in the corresponding table of default second with described characteristic information；
Transmitting element, for asking the second terminal sent to being found by described user；
Receive unit, the feedback information generated for receiving arbitrary described second terminal to ask based on described user.
Device the most according to claim 7, it is characterised in that described first sending module specifically for:
The play rules of the advertising message found and described advertising message is sent to described first terminal, so that described
Described advertising message is played out by first terminal according to described play rules.
10. an advertising message processing means, runs on first terminal, it is characterised in that described device includes:
Generation module, generates user's request for receiving the information of user's input；
3rd sending module, is used for asking described user to send to server, so that described server is judging described user
Request is when meeting preset standard, obtain the characteristic information of described user request and search in the first correspondence table preset with described spy
Levy the advertising message of information matches, the advertising message found is sent back described first terminal；
Second receiver module, for receiving the advertising message that described server sends；
Playing module, is used for playing described advertising message；
Stop playing module, for when receiving the feedback information that described server sends, stop playing described advertising message.
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| CN201610674754.4A CN106210810B (en) | 2016-08-16 | 2016-08-16 | Advertisement information processing method and device |
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|---|---|---|---|
| CN201610674754.4A CN106210810B (en) | 2016-08-16 | 2016-08-16 | Advertisement information processing method and device |
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| CN107730317A (en) * | 2017-10-25 | 2018-02-23 | 上海斐讯数据通信技术有限公司 | A kind of advertising display control method, system and a kind of server |
| CN108009247A (en) * | 2017-11-30 | 2018-05-08 | 广州酷狗计算机科技有限公司 | Information-pushing method and device |
| CN111105276A (en) * | 2019-12-26 | 2020-05-05 | 北京金山安全软件有限公司 | Data reporting method and device, electronic equipment and storage medium |
| CN114282949A (en) * | 2021-12-27 | 2022-04-05 | 广州通达汽车电气股份有限公司 | Method and device |
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| CN101184194A (en) * | 2007-12-04 | 2008-05-21 | 华为技术有限公司 | Method, system and device for playing video |
| CN104717293A (en) * | 2015-03-20 | 2015-06-17 | 小米科技有限责任公司 | Method and device for showing information resources on conversation interface |
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| CN104717293A (en) * | 2015-03-20 | 2015-06-17 | 小米科技有限责任公司 | Method and device for showing information resources on conversation interface |
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| CN107730317A (en) * | 2017-10-25 | 2018-02-23 | 上海斐讯数据通信技术有限公司 | A kind of advertising display control method, system and a kind of server |
| CN108009247A (en) * | 2017-11-30 | 2018-05-08 | 广州酷狗计算机科技有限公司 | Information-pushing method and device |
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| Publication number | Publication date |
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| CN106210810B (en) | 2020-06-05 |
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