CN104363484A - Advertisement pushing method and device based on video picture - Google Patents

Advertisement pushing method and device based on video picture Download PDF

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Publication number
CN104363484A
CN104363484A CN201410709666.4A CN201410709666A CN104363484A CN 104363484 A CN104363484 A CN 104363484A CN 201410709666 A CN201410709666 A CN 201410709666A CN 104363484 A CN104363484 A CN 104363484A
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China
Prior art keywords
video
picture
video file
original object
time point
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Granted
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CN201410709666.4A
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Chinese (zh)
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CN104363484B (en
Inventor
李典
邓治民
张超
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Beijing QIYI Century Science and Technology Co Ltd
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Beijing QIYI Century Science and Technology Co Ltd
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Priority to CN201410709666.4A priority Critical patent/CN104363484B/en
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/234—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs
    • H04N21/23424—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25808—Management of client data
    • H04N21/25816—Management of client data involving client authentication
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • H04N21/47202—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting content on demand, e.g. video on demand
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/65—Transmission of management data between client and server
    • H04N21/658—Transmission by the client directed to the server
    • H04N21/6587—Control parameters, e.g. trick play commands, viewpoint selection

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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Databases & Information Systems (AREA)
  • Computer Security & Cryptography (AREA)
  • Computer Graphics (AREA)
  • Human Computer Interaction (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

The embodiment of the invention discloses an advertisement pushing method and device based on a video picture. The method comprises the steps that a server receives a video-on-demand request which is sent by a terminal and contains a target identity label and a target video identifier; a predetermined advertisement material set corresponding to an original target video file containing the target video identifier is determined; the target version of a currently needed predetermined advertisement material is determined based on the target identity label; the predetermined advertisement material which is of the target version and video data of the original target video file are fed back to the terminal as the video request result corresponding to the video-on-demand request, so that during playing of the original target video file on the terminal, before any time point in a time point set comes, the local picture, corresponding to the time point, in a local picture set is integrated into a specific area in a specific frame image of the original target video file, the advertisement content in the local picture is pushed to a user during video-on-demand application, and personalized advertisement delivery is achieved finally.

Description

A kind of advertisement sending method based on video pictures and device
Technical field
The present invention relates to field of video processing, particularly a kind of advertisement sending method based on video pictures and device.
Background technology
In prior art, the advertisement pushing mode being directed to video-on-demand service generally includes paster mode and the advertisement pushing mode (namely form is implanted in advertisement) based on video pictures.Wherein, so-called paster mode, namely first broke for commercialsy video before playing in original video files, or, commercial breaks video in the middle of original video files is play.But need user to wait for when this advertisement is play, Consumer's Experience is poor, and therefore, bumper advertisements duration is restricted, and the advertisement value finally causing video request program to produce is also therefore limited.And what is called is based on the advertisement pushing mode of video pictures, it is often referred to the product placement when video capture, or, the article in original video files replaced with advertising items after video capture completes or directly in original video files, add advertising items.Owing to can avoid the drawback of bumper advertisements based on the advertisement pushing mode of video pictures, therefore become comparatively popular mode.
But, applicant finds, for same video file, the existing ad content pushed based on the advertisement pushing mode of video pictures is utilized to be the same per family for all use, the personalization input degree of ad content is inadequate, the different demands of users different in practical application to ad content cannot be met, finally have influence on the advertisement value that video produces.
Summary of the invention
Based on the problems referred to above, the embodiment of the invention discloses a kind of advertisement sending method based on video pictures and device, during to make different user program request same video file, different ad contents can be watched in on-demand process, thus the individual character realizing ad content is thrown in.Technical scheme is as follows:
First aspect, embodiments provides a kind of advertisement sending method based on video pictures, is applied to server; Described method comprises:
The video on-demand request that receiving terminal sends, wherein, described video on-demand request carries the target video mark of target identities identifier and institute's order video file; Wherein, the identification information of described target identities identifier for utilizing when holding user's order video file of described terminal;
Determine the pre-determined advertisement material group corresponding to original object video file with described target video mark, wherein, described ad material group comprises the pre-determined advertisement material of different editions, the pre-determined advertisement material of each version comprises partial picture picture group, time point group and area identification group, wherein, described partial picture picture group comprises at least one the partial picture picture waiting to be incorporated in the respective frame image of described original object video file, described time point group comprises the time point of each partial picture picture respective frame image to be incorporated in described original object video file, described area identification group comprises the area identification that each partial picture picture treating in respective frame image to be incorporated into integrates region, wherein, described partial picture picture is the partial picture comprising ad content to intercepting from the video frame images being integrated with ad content after described original object video file integrated commercial content,
Based on described target identities identifier, determine the target version of current required pre-determined advertisement material;
Described terminal is given as the video request result feedback that described video on-demand request is corresponding using the video data of the pre-determined advertisement material and described original object video file that belong to described target version, to make described terminal in the video data process playing described original object video file, before arbitrary time point in time point group reaches, partial picture picture corresponding to this time point in partial picture picture group is incorporated in the specific region in the particular frame image of described original object video file, thus the ad content pushed to user in video request-program process in partial picture, wherein, described predetermined frame image is the video frame images being positioned at this time point in described original object video file, what described presumptive area identified for the area identification in described area identification group corresponding to this time point treats integration region.
Optionally, the building mode of the pre-determined advertisement material of any version of described original object video file comprises:
The ad content of predetermined version is incorporated in the video segment of the predetermined amount of time in original object video file;
The partial picture comprising ad content is intercepted in each two field picture from the video segment being integrated with ad content;
The partial picture picture be incorporated in the respective frame image of described original object video file is waited after being defined as by intercepted partial picture;
Determine that the respective frame image of described partial picture picture is arranged in the time point of described original object video file;
The time point of respective frame image in described original object video file that after being defined as by determined time point, corresponding topical screen shot is to be incorporated into;
Determine the area identification in the described region of partial picture picture in respective frame image;
After being defined as by determined area identification, corresponding topical screen shot treating in respective frame image to be incorporated into integrates the distinctive mark in region;
By wait after comprising the partial picture picture be incorporated in the respective frame image of described original object video file partial picture picture group, comprise after the corresponding topical screen shot time point of respective frame image in described original object video file to be incorporated into time point group, comprise after corresponding topical screen shot in respective frame image to be incorporated into, wait that the area identification group of the distinctive mark integrating region is configured to pre-determined advertisement material corresponding to described predetermined version.
Optionally, described based on described target identities identifier, determine the target version of current required pre-determined advertisement material, comprising:
According to be directed to described original object video file and the corresponding relation about identification identifier and ad material version built in advance, determine the ad material version corresponding to described target identities identifier;
Using the target version of determined ad material version as current required pre-determined advertisement material.
Optionally, described based on described target identities identifier, determine the target version of current required pre-determined advertisement material, comprising:
Obtain the pre-recorded targeted customer's characteristic information corresponding to described target identities identifier;
Analyze the target preassigned information drawn in described targeted customer's characteristic information;
According to be directed to described original object video file and the corresponding relation about preassigned information and ad material version built in advance, determine the ad material version corresponding to described target preassigned information;
Using the target version of determined ad material version as current required pre-determined advertisement material.
Optionally, described targeted customer's characteristic information comprises: video history visit information, and accordingly, described target preassigned information comprises: the maximum video content types in described video history visit information;
Or,
Described targeted customer's characteristic information comprises: history of advertising viewing information, and accordingly, described target preassigned information comprises: the maximum advertisement contents type in described history of advertising viewing information.
Second aspect, embodiments provides a kind of advertisement sending method based on video pictures, is applied to terminal; Described method comprises:
Receive the video request program instruction that user sends, described video request program instruction carries the target video mark of user institute order video file;
Respond described video request program instruction, build the video on-demand request carrying described target video mark and identification identifier; Wherein, the identification information of described target identities identifier for utilizing when holding user's order video file of described terminal;
Described video on-demand request is sent to server, to make described server after receiving described video on-demand request, determine the pre-determined advertisement material group corresponding to original object video file with described target video mark, and based on described target identities identifier, determine the target version of current required pre-determined advertisement material, so using the video data of the pre-determined advertisement material and described original object video file that belong to described target version as video request result feedback corresponding to described video on-demand request to described terminal, wherein, described ad material group comprises the pre-determined advertisement material of different editions, the pre-determined advertisement material of each version comprises partial picture picture group, time point group and area identification group, wherein, described partial picture picture group comprises at least one the partial picture picture waiting to be incorporated in the respective frame image of described original object video file, described time point group comprises the time point of each partial picture picture respective frame image to be incorporated in described original object video file, described area identification group comprises the area identification that each partial picture picture treating in respective frame image to be incorporated into integrates region, wherein, described partial picture picture is the partial picture comprising ad content to intercepting from the video frame images being integrated with ad content after described original object video file integrated commercial content,
Receive the video request result that described server sends, wherein, described video request result comprises the video data of pre-determined advertisement material and original object video file;
Play the video data of described original object video file;
And, in the video data process playing described original object video file, before arbitrary time point in time point group reaches, partial picture picture corresponding to this time point in partial picture picture group is incorporated in the specific region in the particular frame image of described original object video file, thus the ad content pushed to user in video request-program process in partial picture, wherein, described predetermined frame image is the video frame images being positioned at this time point in described original object video file, what described presumptive area identified for the area identification in described area identification group corresponding to this time point treats integration region.
The third aspect, embodiments provides a kind of advertisement pushing device based on video pictures, is applied to server; Described device comprises:
Video on-demand request receiver module, for the video on-demand request that receiving terminal sends, wherein, described video on-demand request carries the target video mark of target identities identifier and institute's order video file; Wherein, the identification information of described target identities identifier for utilizing when holding user's order video file of described terminal;
Material group determination module, for determine to have described target video mark original object video file corresponding to pre-determined advertisement material group, wherein, described ad material group comprises the pre-determined advertisement material of different editions, the pre-determined advertisement material of each version comprises partial picture picture group, time point group and area identification group, wherein, described partial picture picture group comprises at least one the partial picture picture waiting to be incorporated in the respective frame image of described original object video file, described time point group comprises the time point of each partial picture picture respective frame image to be incorporated in described original object video file, described area identification group comprises the area identification that each partial picture picture treating in respective frame image to be incorporated into integrates region, wherein, described partial picture picture is the partial picture comprising ad content to intercepting from the video frame images being integrated with ad content after described original object video file integrated commercial content,
Material version determination module, for based on described target identities identifier, determines the target version of current required pre-determined advertisement material;
Request results feedback module, video data for the pre-determined advertisement material and described original object video file that will belong to described target version gives described terminal as the video request result feedback that described video on-demand request is corresponding, to make described terminal in the video data process playing described original object video file, before arbitrary time point in time point group reaches, partial picture picture corresponding to this time point in partial picture picture group is incorporated in the specific region in the particular frame image of described original object video file, thus the ad content pushed to user in video request-program process in partial picture, wherein, described predetermined frame image is the video frame images being positioned at this time point in described original object video file, what described presumptive area identified for the area identification in described area identification group corresponding to this time point treats integration region.
Optionally, the building mode of the pre-determined advertisement material of any version of described original object video file comprises:
The ad content of predetermined version is incorporated in the video segment of the predetermined amount of time in original object video file;
The partial picture comprising ad content is intercepted in each two field picture from the video segment being integrated with ad content;
The partial picture picture be incorporated in the respective frame image of described original object video file is waited after being defined as by intercepted partial picture;
Determine that the respective frame image of described partial picture picture is arranged in the time point of described original object video file;
The time point of respective frame image in described original object video file that after being defined as by determined time point, corresponding topical screen shot is to be incorporated into;
Determine the area identification in the described region of partial picture picture in respective frame image;
After being defined as by determined area identification, corresponding topical screen shot treating in respective frame image to be incorporated into integrates the distinctive mark in region;
By wait after comprising the partial picture picture be incorporated in the respective frame image of described original object video file partial picture picture group, comprise after the corresponding topical screen shot time point of respective frame image in described original object video file to be incorporated into time point group, comprise after corresponding topical screen shot in respective frame image to be incorporated into, wait that the area identification group of the distinctive mark integrating region is configured to pre-determined advertisement material corresponding to described predetermined version.
Optionally, described material version determination module, comprising:
First corresponding relation processing unit, for according to be directed to described original object video file and the corresponding relation about identification identifier and ad material version built in advance, determine the ad material version corresponding to described target identities identifier;
Second material version determining unit, for using the target version of determined ad material version as current required pre-determined advertisement material.
Optionally, described material version determination module, comprising:
User's characteristic information obtains unit, for obtaining the targeted customer's characteristic information corresponding to pre-recorded described target identities identifier;
Preassigned information determination unit, for analyzing the target preassigned information drawn in described targeted customer's characteristic information;
Second corresponding relation processing unit, for according to be directed to described original object video file and the corresponding relation about preassigned information and ad material version built in advance, determine the ad material version corresponding to described target preassigned information;
Second material version determining unit, for using the target version of determined ad material version as current required pre-determined advertisement material.
Optionally, described targeted customer's characteristic information comprises: video history visit information, and accordingly, described target preassigned information comprises: the maximum video content types in described video history visit information;
Or,
Described targeted customer's characteristic information comprises: history of advertising viewing information, and accordingly, described target preassigned information comprises: the maximum advertisement contents type in described history of advertising viewing information.
Fourth aspect, embodiments provides a kind of advertisement pushing device based on video pictures, is applied to terminal; Described device comprises:
Video request program command reception module, for receiving the video request program instruction that user sends, described video request program instruction carries the target video mark of user institute order video file;
Video request program instruction respond module, for responding described video request program instruction, builds the video on-demand request carrying described target video mark and identification identifier; Wherein, the identification information of described target identities identifier for utilizing when holding user's order video file of described terminal;
Video on-demand request sending module, for sending described video on-demand request to server, to make described server after receiving described video on-demand request, determine the pre-determined advertisement material group corresponding to original object video file with described target video mark, and based on described target identities identifier, determine the target version of current required pre-determined advertisement material, and then give described terminal using the video data of the pre-determined advertisement material and described original object video file that belong to described target version as the video request result feedback that described video on-demand request is corresponding, wherein, described ad material group comprises the pre-determined advertisement material of different editions, the pre-determined advertisement material of each version comprises partial picture picture group, time point group and area identification group, wherein, described partial picture picture group comprises at least one the partial picture picture waiting to be incorporated in the respective frame image of described original object video file, described time point group comprises the time point of each partial picture picture respective frame image to be incorporated in described original object video file, described area identification group comprises the area identification that each partial picture picture treating in respective frame image to be incorporated into integrates region, wherein, described partial picture picture is the partial picture comprising ad content to intercepting from the video frame images being integrated with ad content after described original object video file integrated commercial content,
Video request result receiver module, for receiving the video request result that described server sends, wherein, described video request result comprises the video data of pre-determined advertisement material and original object video file;
Video data playing module, for playing the video data of described original object video file;
Data processing unit, for in the video data process playing described original object video file, before arbitrary time point in time point group reaches, partial picture picture corresponding to this time point in partial picture picture group is incorporated in the specific region in the particular frame image of described original object video file, thus the ad content pushed to user in video request-program process in partial picture, wherein, described predetermined frame image is the video frame images being positioned at this time point in described original object video file, what described presumptive area identified for the area identification in described area identification group corresponding to this time point treats integration region.
In this programme, in advance in the server for original object video arranges the pre-determined advertisement material of different editions; When this original object video file of terminal request, the pre-determined advertisement material of the target version that server is determined to video data and the identity-based identifier of terminal feedback original object video file, and this terminal integrates the partial picture picture play in the video data of original object video file and the pre-determined advertisement material of target version.Therefore, by this programme, when can make the same video file of different user program request, different ad contents can be watched in on-demand process, thus the individual character realizing ad content is thrown in.
Accompanying drawing explanation
In order to be illustrated more clearly in the embodiment of the present invention or technical scheme of the prior art, be briefly described to the accompanying drawing used required in embodiment or description of the prior art below, apparently, accompanying drawing in the following describes is only some embodiments of the present invention, for those of ordinary skill in the art, under the prerequisite not paying creative work, other accompanying drawing can also be obtained according to these accompanying drawings.
A kind of flow chart of advertisement sending method based on video pictures of Fig. 1 for providing from this server side;
The flow chart of a kind of advertisement sending method based on video pictures that Fig. 2 provides for terminal point;
The schematic diagram about partial picture picture and corresponding video two field picture relation that Fig. 3 provides for the embodiment of the present invention;
A kind of structural representation of advertisement pushing device based on video pictures of Fig. 4 for providing from server side;
A kind of structural representation of advertisement pushing device based on video pictures of Fig. 5 for providing from terminal point.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, be clearly and completely described the technical scheme in the embodiment of the present invention, obviously, described embodiment is only the present invention's part embodiment, instead of whole embodiments.Based on the embodiment in the present invention, those of ordinary skill in the art, not making the every other embodiment obtained under creative work prerequisite, belong to the scope of protection of the invention.
From the angle of server, embodiments provide a kind of advertisement sending method based on video pictures, during to make different user program request same video file, different ad contents can be watched in on-demand process, thus the individual character realizing ad content is thrown in.It should be noted that, this server is the server of responsible video-on-demand service.
As shown in Figure 1, from the angle of server, a kind of advertisement sending method based on video pictures that the embodiment of the present invention provides, can comprise the steps:
S101, the video on-demand request that receiving terminal sends;
It should be noted that, this video on-demand request carries the target video mark of target identities identifier and institute's order video file; Wherein, the identification information of this target identities identifier for utilizing when holding user's order video file of this terminal.In actual applications, this target identities identifier can be physical address or the IP address of terminal, certainly, also can for during user access server based on user account, this is all rational.
S102, determines the pre-determined advertisement material group corresponding to original object video file with this target video mark;
It should be noted that, pre-determined advertisement material in advance in the server for needing the video file as advertisement pushing carrier to arrange different editions, make needs as the video file of advertisement pushing carrier to there being respective pre-determined advertisement material group, and set up the corresponding relation of pre-determined advertisement material group and video labeling.And then, receive terminal send carry target video mark and target identities identifier video on-demand request after, based on the corresponding relation of pre-determined advertisement material group and video labeling, the pre-determined advertisement material group corresponding to original object video file with this target video mark can be determined.
Wherein, this ad material group comprises the pre-determined advertisement material of different editions, the pre-determined advertisement material of each version comprises partial picture picture group, time point group and area identification group, wherein, this partial picture picture group comprises at least one the partial picture picture waiting to be incorporated in the respective frame image of this original object video file, this time point group comprises the time point of each partial picture picture respective frame image to be incorporated in this original object video file, this area identification group comprises the area identification that each partial picture picture treating in respective frame image to be incorporated into integrates region, wherein, partial picture picture is the partial picture comprising ad content to intercepting from the video frame images being integrated with ad content after this original object video file integrated commercial content.
It should be noted that, area identification can be coordinate points usually, or combinatorial coordinates, waits to integrate region as long as guarantee to locate.
Concrete, the building mode of the pre-determined advertisement material of any version of described original object video file comprises:
The ad content of predetermined version is incorporated in the video segment of the predetermined amount of time in original object video file;
The partial picture comprising ad content is intercepted in each two field picture from the video segment being integrated with ad content;
The partial picture picture be incorporated in the respective frame image of this original object video file is waited after being defined as by intercepted partial picture;
Determine that the respective frame image of partial picture picture is arranged in the time point of this original object video file;
The time point of respective frame image in this original object video file that after being defined as by determined time point, corresponding topical screen shot is to be incorporated into;
Determine the area identification in the region of partial picture picture in respective frame image;
After being defined as by determined area identification, corresponding topical screen shot treating in respective frame image to be incorporated into integrates the distinctive mark in region;
By wait to be incorporated into after comprising the partial picture picture in the respective frame image of this original object video file partial picture picture group, comprise after the corresponding topical screen shot time point of respective frame image in this original object video file to be incorporated into time point group, comprise after corresponding topical screen shot in respective frame image to be incorporated into, wait that the area identification group of the distinctive mark integrating region is configured to pre-determined advertisement material corresponding to this predetermined version.
It is emphasized that the building mode of the pre-determined advertisement material of any version of above-mentioned described original object video file is as just example, should not form the restriction to the embodiment of the present invention.Further, by existing techniques in realizing, the ad content of predetermined version can be incorporated in the video segment of the predetermined amount of time in original object video file.
S103, based on this target identities identifier, determines the target version of current required pre-determined advertisement material;
Because pre-determined advertisement material group that original object video file is corresponding comprises the pre-determined advertisement material of different editions, therefore, need the target version determining the current required pre-determined advertisement material of this terminal, thus the individual character realizing ad content is thrown in.
In one implementation, can be the corresponding relation that this original object video file builds in advance about identification identifier and ad material version, thus determine the target version of current required pre-determined advertisement material based on this corresponding relation.Concrete, described based on this target identities identifier, determine the target version of current required pre-determined advertisement material, can comprise:
According to be directed to this original object video file and the corresponding relation about identification identifier and ad material version built in advance, determine the ad material version corresponding to described target identities identifier;
Using the target version of determined ad material version as current required pre-determined advertisement material.
And in another kind of implementation, can be the corresponding relation that this original object video file builds about preassigned information and ad material version in advance, thus the target version of current required pre-determined advertisement material is determined based on this corresponding relation, wherein, preassigned information is from targeted customer's characteristic information, analyze the information drawn.Concrete, described based on described target identities identifier, determine the target version of current required pre-determined advertisement material, can comprise:
Obtain pre-recorded this targeted customer's characteristic information corresponding to target identities identifier;
Analyze the target preassigned information drawn in this targeted customer's characteristic information;
According to be directed to this original object video file and the corresponding relation about preassigned information and ad material version built in advance, determine this ad material version corresponding to target preassigned information;
Using the target version of determined ad material version as current required pre-determined advertisement material.
Concrete, this targeted customer's characteristic information can comprise: video history visit information, and accordingly, this target preassigned information can comprise: the maximum video content types in this video history visit information;
Or,
This targeted customer's characteristic information can comprise: history of advertising viewing information, and accordingly, this target preassigned information can comprise: the maximum advertisement contents type in this history of advertising viewing information.
Wherein, described video content types can comprise: TV play type, variety entertainment type, film types etc.; And this advertisement contents type can comprise: household type, household electrical appliances type, car category, digital type etc.Certainly, if this target identities identifier is user account, now, this targeted customer's characteristic information can also be the personal information that this user account is corresponding, and this target preassigned information can be: age information.
S104, gives this terminal using the video data of the pre-determined advertisement material He this original object video file that belong to this target version as the video request result feedback that this video on-demand request is corresponding.
Wherein, after the target version determining current required pre-determined advertisement material, this server can using the video data of the pre-determined advertisement material He this original object video file that belong to this target version as video request result feedback corresponding to this video on-demand request to this terminal.It is emphasized that, owing to belonging to the pre-determined advertisement material of this target version for original video files, data volume is minimum, therefore, server can complete the transmission of the pre-determined advertisement material belonging to this target version very soon, and last very long has carried out the transmission about this original video files.
Accordingly, this terminal is in the video data process playing this original object video file, before arbitrary time point in time point group reaches, partial picture picture corresponding to this time point in partial picture picture group is incorporated in the specific region in the particular frame image of this original object video file, thus the ad content pushed to user in video request-program process in partial picture, wherein, this predetermined frame image is the video frame images being positioned at this time point in this original object video file, what this presumptive area identified for the area identification in described area identification group corresponding to this time point treats integration region.Be understandable that, because terminal is when playing video file, usual meeting buffer memory partial video data, then the video data of institute's buffer memory is play, therefore, this implementation is under not affecting user and appreciating the prerequisite of video, and terminal is integrated partial picture picture to the video frame images of original object video file and provided opportunity; Further, the specific implementation integrating partial picture picture can adopt existing techniques in realizing, does not repeat at this.
For the sake of clarity, illustrate the relation of the respective frame image of partial picture picture and original video files below, and the relation between partial picture picture and the respective frame image being integrated with in the original video files of ad content.As shown in Figure 3, image 1 is for being integrated with a certain two field picture in the original video files of ad content, ad content 2 is for being incorporated into the ad content in this image 1, and partial picture 3 is the picture area comprising ad content 2 needing to intercept from image 1, and, after partial picture 3 is intercepted out from image 1, form independently partial picture picture, this partial picture picture for after wait to be incorporated into the partial picture picture in the respective frame image (original image namely corresponding to image 1) of this original object video file.
Visible, in this programme, in advance in the server for original object video arranges the pre-determined advertisement material of different editions; When this original object video file of terminal request, the pre-determined advertisement material of the target version that server is determined to video data and the identity-based identifier of terminal feedback original object video file, and this terminal integrates the partial picture picture play in the video data of original object video file and the pre-determined advertisement material of target version.Therefore, by this programme, when can make the same video file of different user program request, different ad contents can be watched in on-demand process, thus the individual character realizing ad content is thrown in.
From the angle of terminal, embodiments provide a kind of advertisement sending method based on video pictures, during to make different user program request same video file, different ad contents can be watched in on-demand process, thus the individual character realizing ad content is thrown in.Further, in actual applications, this terminal can be panel computer, smart mobile phone, notebook computer or desktop computer, etc.; And the functional software realizing the advertisement sending method based on video pictures that the present embodiment provides can for being arranged on the video playback client software in terminal.
As shown in Figure 2, from the angle of terminal, a kind of advertisement sending method based on video pictures that the embodiment of the present invention provides, can comprise the steps:
S201, receives the video request program instruction that user sends;
Concrete, this video request program instruction carries the target video mark of user institute order video file.
S202, responds this video request program instruction, builds the video on-demand request carrying this target video mark and identification identifier;
Wherein, when terminal receive that user sends be directed to the video request program instruction of a certain video file after, this video request program instruction can be responded, and then build the video on-demand request carrying this target video mark and identification identifier.Wherein, the identification information of this target identities identifier for utilizing when holding user's order video file of this terminal.In actual applications, this target identities identifier can be physical address or the IP address of terminal, certainly, also can for during user access server based on user account, this is all rational.
S203, sends this video on-demand request to server;
After building the video on-demand request carrying this target video mark and identification identifier, this video on-demand request can be sent to server.Accordingly, this server is after receiving this video on-demand request, determine the pre-determined advertisement material group corresponding to original object video file with this target video mark, and based on this target identities identifier, determine the target version of current required pre-determined advertisement material, so using the video data of the pre-determined advertisement material He this original object video file that belong to this target version as video request result feedback corresponding to this video on-demand request to this terminal.
Wherein, this ad material group can comprise the pre-determined advertisement material of different editions, the pre-determined advertisement material of each version comprises partial picture picture group, time point group and area identification group, wherein, this partial picture picture group comprises at least one the partial picture picture waiting to be incorporated in the respective frame image of this original object video file, this time point group comprises the time point of each partial picture picture respective frame image to be incorporated in this original object video file, this area identification group comprises the area identification that each partial picture picture treating in respective frame image to be incorporated into integrates region, wherein, this partial picture picture is the partial picture comprising ad content to intercepting from the video frame images being integrated with ad content after this original object video file integrated commercial content.
Wherein, about server from receiving video on-demand request that terminal the sends building mode etc. to the pre-determined advertisement material of any version of the process of feedback video request result and original object video file, with reference to the above-mentioned scheme provided from server side, repeated description can not done at this.
S204, receives the video request result that this server sends; Wherein, this video request result comprises the video data of pre-determined advertisement material and original object video file;
S205, plays the video data of this original object video file;
S206, in the video data process playing this original object video file, before arbitrary time point in time point group reaches, partial picture picture corresponding to this time point in partial picture picture group is incorporated in the specific region in the particular frame image of this original object video file, thus pushes the ad content in partial picture to user in video request-program process.
Wherein, this predetermined frame image is the video frame images being positioned at this time point in this original object video file, and what this presumptive area identified for the area identification in described area identification group corresponding to this time point treats integration region.
Be understandable that, because terminal is when playing video file, usual meeting buffer memory partial video data, then the video data of institute's buffer memory is play, therefore, this implementation is under not affecting user and appreciating the prerequisite of video, and terminal is integrated partial picture picture to the video frame images of original object video file and provided opportunity; Further, the specific implementation integrating partial picture picture can adopt existing techniques in realizing, does not repeat at this.
Visible, in this programme, in advance in the server for original object video arranges the pre-determined advertisement material of different editions; When this original object video file of terminal request, the pre-determined advertisement material of the target version that server is determined to video data and the identity-based identifier of terminal feedback original object video file, and this terminal integrates the partial picture picture play in the video data of original object video file and the pre-determined advertisement material of target version.Therefore, by this programme, when can make the same video file of different user program request, different ad contents can be watched in on-demand process, thus the individual character realizing ad content is thrown in.
Corresponding to the above-mentioned a kind of advertisement sending method based on video pictures provided from server side, the embodiment of the present invention additionally provides a kind of advertisement pushing device based on video pictures, is applied to server; As shown in Figure 4, described device can comprise:
Video on-demand request receiver module 410, for the video on-demand request that receiving terminal sends, wherein, described video on-demand request carries the target video mark of target identities identifier and institute's order video file; Wherein, the identification information of described target identities identifier for utilizing when holding user's order video file of described terminal;
Material group determination module 420, for determine to have described target video mark original object video file corresponding to pre-determined advertisement material group, wherein, described ad material group comprises the pre-determined advertisement material of different editions, the pre-determined advertisement material of each version comprises partial picture picture group, time point group and area identification group, wherein, described partial picture picture group comprises at least one the partial picture picture waiting to be incorporated in the respective frame image of described original object video file, described time point group comprises the time point of each partial picture picture respective frame image to be incorporated in described original object video file, described area identification group comprises the area identification that each partial picture picture treating in respective frame image to be incorporated into integrates region, wherein, described partial picture picture is the partial picture comprising ad content to intercepting from the video frame images being integrated with ad content after described original object video file integrated commercial content,
Material version determination module 430, for based on described target identities identifier, determines the target version of current required pre-determined advertisement material;
Request results feedback module 440, video data for the pre-determined advertisement material and described original object video file that will belong to described target version gives described terminal as the video request result feedback that described video on-demand request is corresponding, to make described terminal in the video data process playing described original object video file, before arbitrary time point in time point group reaches, partial picture picture corresponding to this time point in partial picture picture group is incorporated in the specific region in the particular frame image of described original object video file, thus the ad content pushed to user in video request-program process in partial picture, wherein, described predetermined frame image is the video frame images being positioned at this time point in described original object video file, what described presumptive area identified for the area identification in described area identification group corresponding to this time point treats integration region.
Visible, in this programme, in advance in the server for original object video arranges the pre-determined advertisement material of different editions; When this original object video file of terminal request, the pre-determined advertisement material of the target version that server is determined to video data and the identity-based identifier of terminal feedback original object video file, and this terminal integrates the partial picture picture play in the video data of original object video file and the pre-determined advertisement material of target version.Therefore, by this programme, when can make the same video file of different user program request, different ad contents can be watched in on-demand process, thus the individual character realizing ad content is thrown in.
Concrete, the building mode of the pre-determined advertisement material of any version of described original object video file comprises:
The ad content of predetermined version is incorporated in the video segment of the predetermined amount of time in original object video file;
The partial picture comprising ad content is intercepted in each two field picture from the video segment being integrated with ad content;
The partial picture picture be incorporated in the respective frame image of described original object video file is waited after being defined as by intercepted partial picture;
Determine that the respective frame image of described partial picture picture is arranged in the time point of described original object video file;
The time point of respective frame image in described original object video file that after being defined as by determined time point, corresponding topical screen shot is to be incorporated into;
Determine the area identification in the described region of partial picture picture in respective frame image;
After being defined as by determined area identification, corresponding topical screen shot treating in respective frame image to be incorporated into integrates the distinctive mark in region;
By wait after comprising the partial picture picture be incorporated in the respective frame image of described original object video file partial picture picture group, comprise after the corresponding topical screen shot time point of respective frame image in described original object video file to be incorporated into time point group, comprise after corresponding topical screen shot in respective frame image to be incorporated into, wait that the area identification group of the distinctive mark integrating region is configured to pre-determined advertisement material corresponding to described predetermined version.
Concrete, described material version determination module 430, can comprise:
First corresponding relation processing unit, for according to be directed to described original object video file and the corresponding relation about identification identifier and ad material version built in advance, determine the ad material version corresponding to described target identities identifier;
Second material version determining unit, for using the target version of determined ad material version as current required pre-determined advertisement material.
Concrete, described material version determination module 430, comprising:
User's characteristic information obtains unit, for obtaining the targeted customer's characteristic information corresponding to pre-recorded described target identities identifier;
Preassigned information determination unit, for analyzing the target preassigned information drawn in described targeted customer's characteristic information;
Second corresponding relation processing unit, for according to be directed to described original object video file and the corresponding relation about preassigned information and ad material version built in advance, determine the ad material version corresponding to described target preassigned information;
Second material version determining unit, for using the target version of determined ad material version as current required pre-determined advertisement material.
Concrete,
Described targeted customer's characteristic information can comprise: video history visit information, and accordingly, described target preassigned information can comprise: the maximum video content types in described video history visit information;
Or,
Described targeted customer's characteristic information can comprise: history of advertising viewing information, and accordingly, described target preassigned information can comprise: the maximum advertisement contents type in described history of advertising viewing information.
Corresponding to the above-mentioned a kind of advertisement sending method based on video pictures provided from terminal point, the embodiment of the present invention additionally provides a kind of advertisement pushing device based on video pictures, is applied to terminal; As shown in Figure 5, described device can comprise:
Video request program command reception module 510, for receiving the video request program instruction that user sends, described video request program instruction carries the target video mark of user institute order video file;
Video request program instruction respond module 520, for responding described video request program instruction, builds the video on-demand request carrying described target video mark and identification identifier; Wherein, the identification information of described target identities identifier for utilizing when holding user's order video file of described terminal;
Video on-demand request sending module 530, for sending described video on-demand request to server, to make described server after receiving described video on-demand request, determine the pre-determined advertisement material group corresponding to original object video file with described target video mark, and based on described target identities identifier, determine the target version of current required pre-determined advertisement material, and then give described terminal using the video data of the pre-determined advertisement material and described original object video file that belong to described target version as the video request result feedback that described video on-demand request is corresponding, wherein, described ad material group comprises the pre-determined advertisement material of different editions, the pre-determined advertisement material of each version comprises partial picture picture group, time point group and area identification group, wherein, described partial picture picture group comprises at least one the partial picture picture waiting to be incorporated in the respective frame image of described original object video file, described time point group comprises the time point of each partial picture picture respective frame image to be incorporated in described original object video file, described area identification group comprises the area identification that each partial picture picture treating in respective frame image to be incorporated into integrates region, wherein, described partial picture picture is the partial picture comprising ad content to intercepting from the video frame images being integrated with ad content after described original object video file integrated commercial content,
Video request result receiver module 540, for receiving the video request result that described server sends, wherein, described video request result comprises the video data of pre-determined advertisement material and original object video file;
Video data playing module 550, for playing the video data of described original object video file;
Data processing unit 560, for in the video data process playing described original object video file, before arbitrary time point in time point group reaches, partial picture picture corresponding to this time point in partial picture picture group is incorporated in the specific region in the particular frame image of described original object video file, thus the ad content pushed to user in video request-program process in partial picture, wherein, described predetermined frame image is the video frame images being positioned at this time point in described original object video file, what described presumptive area identified for the area identification in described area identification group corresponding to this time point treats integration region.
Visible, in this programme, in advance in the server for original object video arranges the pre-determined advertisement material of different editions; When this original object video file of terminal request, the pre-determined advertisement material of the target version that server is determined to video data and the identity-based identifier of terminal feedback original object video file, and this terminal integrates the partial picture picture play in the video data of original object video file and the pre-determined advertisement material of target version.Therefore, by this programme, when can make the same video file of different user program request, different ad contents can be watched in on-demand process, thus the individual character realizing ad content is thrown in.
For system or device embodiment, because it is substantially similar to embodiment of the method, so description is fairly simple, relevant part illustrates see the part of embodiment of the method.
It should be noted that, in this article, the such as relational terms of first and second grades and so on is only used for an entity or operation to separate with another entity or operating space, and not necessarily requires or imply the relation that there is any this reality between these entities or operation or sequentially.And, term " comprises ", " comprising " or its any other variant are intended to contain comprising of nonexcludability, thus make to comprise the process of a series of key element, method, article or equipment and not only comprise those key elements, but also comprise other key elements clearly do not listed, or also comprise by the intrinsic key element of this process, method, article or equipment.When not more restrictions, the key element limited by statement " comprising ... ", and be not precluded within process, method, article or the equipment comprising described key element and also there is other identical element.
One of ordinary skill in the art will appreciate that all or part of step realized in said method execution mode is that the hardware that can carry out instruction relevant by program has come, described program can be stored in computer read/write memory medium, here the alleged storage medium obtained, as: ROM/RAM, magnetic disc, CD etc.
The foregoing is only preferred embodiment of the present invention, be not intended to limit protection scope of the present invention.All any amendments done within the spirit and principles in the present invention, equivalent replacement, improvement etc., be all included in protection scope of the present invention.

Claims (12)

1. based on an advertisement sending method for video pictures, it is characterized in that, be applied to server; Described method comprises:
The video on-demand request that receiving terminal sends, wherein, described video on-demand request carries the target video mark of target identities identifier and institute's order video file; Wherein, the identification information of described target identities identifier for utilizing when holding user's order video file of described terminal;
Determine the pre-determined advertisement material group corresponding to original object video file with described target video mark, wherein, described ad material group comprises the pre-determined advertisement material of different editions, the pre-determined advertisement material of each version comprises partial picture picture group, time point group and area identification group, wherein, described partial picture picture group comprises at least one the partial picture picture waiting to be incorporated in the respective frame image of described original object video file, described time point group comprises the time point of each partial picture picture respective frame image to be incorporated in described original object video file, described area identification group comprises the area identification that each partial picture picture treating in respective frame image to be incorporated into integrates region, wherein, described partial picture picture is the partial picture comprising ad content to intercepting from the video frame images being integrated with ad content after described original object video file integrated commercial content,
Based on described target identities identifier, determine the target version of current required pre-determined advertisement material;
Described terminal is given as the video request result feedback that described video on-demand request is corresponding using the video data of the pre-determined advertisement material and described original object video file that belong to described target version, to make described terminal in the video data process playing described original object video file, before arbitrary time point in time point group reaches, partial picture picture corresponding to this time point in partial picture picture group is incorporated in the specific region in the particular frame image of described original object video file, thus the ad content pushed to user in video request-program process in partial picture, wherein, described predetermined frame image is the video frame images being positioned at this time point in described original object video file, what described presumptive area identified for the area identification in described area identification group corresponding to this time point treats integration region.
2. method according to claim 1, is characterized in that, the building mode of the pre-determined advertisement material of any version of described original object video file comprises:
The ad content of predetermined version is incorporated in the video segment of the predetermined amount of time in original object video file;
The partial picture comprising ad content is intercepted in each two field picture from the video segment being integrated with ad content;
The partial picture picture be incorporated in the respective frame image of described original object video file is waited after being defined as by intercepted partial picture;
Determine that the respective frame image of described partial picture picture is arranged in the time point of described original object video file;
The time point of respective frame image in described original object video file that after being defined as by determined time point, corresponding topical screen shot is to be incorporated into;
Determine the area identification in the described region of partial picture picture in respective frame image;
After being defined as by determined area identification, corresponding topical screen shot treating in respective frame image to be incorporated into integrates the distinctive mark in region;
By wait after comprising the partial picture picture be incorporated in the respective frame image of described original object video file partial picture picture group, comprise after the corresponding topical screen shot time point of respective frame image in described original object video file to be incorporated into time point group, comprise after corresponding topical screen shot in respective frame image to be incorporated into, wait that the area identification group of the distinctive mark integrating region is configured to pre-determined advertisement material corresponding to described predetermined version.
3. method according to claim 1, is characterized in that, described based on described target identities identifier, determines the target version of current required pre-determined advertisement material, comprising:
According to be directed to described original object video file and the corresponding relation about identification identifier and ad material version built in advance, determine the ad material version corresponding to described target identities identifier;
Using the target version of determined ad material version as current required pre-determined advertisement material.
4. method according to claim 1, is characterized in that, described based on described target identities identifier, determines the target version of current required pre-determined advertisement material, comprising:
Obtain the pre-recorded targeted customer's characteristic information corresponding to described target identities identifier;
Analyze the target preassigned information drawn in described targeted customer's characteristic information;
According to be directed to described original object video file and the corresponding relation about preassigned information and ad material version built in advance, determine the ad material version corresponding to described target preassigned information;
Using the target version of determined ad material version as current required pre-determined advertisement material.
5. method according to claim 4, is characterized in that,
Described targeted customer's characteristic information comprises: video history visit information, and accordingly, described target preassigned information comprises: the maximum video content types in described video history visit information;
Or,
Described targeted customer's characteristic information comprises: history of advertising viewing information, and accordingly, described target preassigned information comprises: the maximum advertisement contents type in described history of advertising viewing information.
6. based on an advertisement sending method for video pictures, it is characterized in that, be applied to terminal; Described method comprises:
Receive the video request program instruction that user sends, described video request program instruction carries the target video mark of user institute order video file;
Respond described video request program instruction, build the video on-demand request carrying described target video mark and identification identifier; Wherein, the identification information of described target identities identifier for utilizing when holding user's order video file of described terminal;
Described video on-demand request is sent to server, to make described server after receiving described video on-demand request, determine the pre-determined advertisement material group corresponding to original object video file with described target video mark, and based on described target identities identifier, determine the target version of current required pre-determined advertisement material, so using the video data of the pre-determined advertisement material and described original object video file that belong to described target version as video request result feedback corresponding to described video on-demand request to described terminal, wherein, described ad material group comprises the pre-determined advertisement material of different editions, the pre-determined advertisement material of each version comprises partial picture picture group, time point group and area identification group, wherein, described partial picture picture group comprises at least one the partial picture picture waiting to be incorporated in the respective frame image of described original object video file, described time point group comprises the time point of each partial picture picture respective frame image to be incorporated in described original object video file, described area identification group comprises the area identification that each partial picture picture treating in respective frame image to be incorporated into integrates region, wherein, described partial picture picture is the partial picture comprising ad content to intercepting from the video frame images being integrated with ad content after described original object video file integrated commercial content,
Receive the video request result that described server sends, wherein, described video request result comprises the video data of pre-determined advertisement material and original object video file;
Play the video data of described original object video file;
And, in the video data process playing described original object video file, before arbitrary time point in time point group reaches, partial picture picture corresponding to this time point in partial picture picture group is incorporated in the specific region in the particular frame image of described original object video file, thus the ad content pushed to user in video request-program process in partial picture, wherein, described predetermined frame image is the video frame images being positioned at this time point in described original object video file, what described presumptive area identified for the area identification in described area identification group corresponding to this time point treats integration region.
7., based on an advertisement pushing device for video pictures, it is characterized in that, be applied to server; Described device comprises:
Video on-demand request receiver module, for the video on-demand request that receiving terminal sends, wherein, described video on-demand request carries the target video mark of target identities identifier and institute's order video file; Wherein, the identification information of described target identities identifier for utilizing when holding user's order video file of described terminal;
Material group determination module, for determine to have described target video mark original object video file corresponding to pre-determined advertisement material group, wherein, described ad material group comprises the pre-determined advertisement material of different editions, the pre-determined advertisement material of each version comprises partial picture picture group, time point group and area identification group, wherein, described partial picture picture group comprises at least one the partial picture picture waiting to be incorporated in the respective frame image of described original object video file, described time point group comprises the time point of each partial picture picture respective frame image to be incorporated in described original object video file, described area identification group comprises the area identification that each partial picture picture treating in respective frame image to be incorporated into integrates region, wherein, described partial picture picture is the partial picture comprising ad content to intercepting from the video frame images being integrated with ad content after described original object video file integrated commercial content,
Material version determination module, for based on described target identities identifier, determines the target version of current required pre-determined advertisement material;
Request results feedback module, video data for the pre-determined advertisement material and described original object video file that will belong to described target version gives described terminal as the video request result feedback that described video on-demand request is corresponding, to make described terminal in the video data process playing described original object video file, before arbitrary time point in time point group reaches, partial picture picture corresponding to this time point in partial picture picture group is incorporated in the specific region in the particular frame image of described original object video file, thus the ad content pushed to user in video request-program process in partial picture, wherein, described predetermined frame image is the video frame images being positioned at this time point in described original object video file, what described presumptive area identified for the area identification in described area identification group corresponding to this time point treats integration region.
8. device according to claim 7, is characterized in that, the building mode of the pre-determined advertisement material of any version of described original object video file comprises:
The ad content of predetermined version is incorporated in the video segment of the predetermined amount of time in original object video file;
The partial picture comprising ad content is intercepted in each two field picture from the video segment being integrated with ad content;
The partial picture picture be incorporated in the respective frame image of described original object video file is waited after being defined as by intercepted partial picture;
Determine that the respective frame image of described partial picture picture is arranged in the time point of described original object video file;
The time point of respective frame image in described original object video file that after being defined as by determined time point, corresponding topical screen shot is to be incorporated into;
Determine the area identification in the described region of partial picture picture in respective frame image;
After being defined as by determined area identification, corresponding topical screen shot treating in respective frame image to be incorporated into integrates the distinctive mark in region;
By wait after comprising the partial picture picture be incorporated in the respective frame image of described original object video file partial picture picture group, comprise after the corresponding topical screen shot time point of respective frame image in described original object video file to be incorporated into time point group, comprise after corresponding topical screen shot in respective frame image to be incorporated into, wait that the area identification group of the distinctive mark integrating region is configured to pre-determined advertisement material corresponding to described predetermined version.
9. device according to claim 8, is characterized in that, described material version determination module, comprising:
First corresponding relation processing unit, for according to be directed to described original object video file and the corresponding relation about identification identifier and ad material version built in advance, determine the ad material version corresponding to described target identities identifier;
Second material version determining unit, for using the target version of determined ad material version as current required pre-determined advertisement material.
10. device according to claim 7, is characterized in that, described material version determination module, comprising:
User's characteristic information obtains unit, for obtaining the targeted customer's characteristic information corresponding to pre-recorded described target identities identifier;
Preassigned information determination unit, for analyzing the target preassigned information drawn in described targeted customer's characteristic information;
Second corresponding relation processing unit, for according to be directed to described original object video file and the corresponding relation about preassigned information and ad material version built in advance, determine the ad material version corresponding to described target preassigned information;
Second material version determining unit, for using the target version of determined ad material version as current required pre-determined advertisement material.
11. devices according to claim 10, is characterized in that,
Described targeted customer's characteristic information comprises: video history visit information, and accordingly, described target preassigned information comprises: the maximum video content types in described video history visit information;
Or,
Described targeted customer's characteristic information comprises: history of advertising viewing information, and accordingly, described target preassigned information comprises: the maximum advertisement contents type in described history of advertising viewing information.
12. 1 kinds, based on the advertisement pushing device of video pictures, is characterized in that, are applied to terminal; Described device comprises:
Video request program command reception module, for receiving the video request program instruction that user sends, described video request program instruction carries the target video mark of user institute order video file;
Video request program instruction respond module, for responding described video request program instruction, builds the video on-demand request carrying described target video mark and identification identifier; Wherein, the identification information of described target identities identifier for utilizing when holding user's order video file of described terminal;
Video on-demand request sending module, for sending described video on-demand request to server, to make described server after receiving described video on-demand request, determine the pre-determined advertisement material group corresponding to original object video file with described target video mark, and based on described target identities identifier, determine the target version of current required pre-determined advertisement material, and then give described terminal using the video data of the pre-determined advertisement material and described original object video file that belong to described target version as the video request result feedback that described video on-demand request is corresponding, wherein, described ad material group comprises the pre-determined advertisement material of different editions, the pre-determined advertisement material of each version comprises partial picture picture group, time point group and area identification group, wherein, described partial picture picture group comprises at least one the partial picture picture waiting to be incorporated in the respective frame image of described original object video file, described time point group comprises the time point of each partial picture picture respective frame image to be incorporated in described original object video file, described area identification group comprises the area identification that each partial picture picture treating in respective frame image to be incorporated into integrates region, wherein, described partial picture picture is the partial picture comprising ad content to intercepting from the video frame images being integrated with ad content after described original object video file integrated commercial content,
Video request result receiver module, for receiving the video request result that described server sends, wherein, described video request result comprises the video data of pre-determined advertisement material and original object video file;
Video data playing module, for playing the video data of described original object video file;
Data processing unit, for in the video data process playing described original object video file, before arbitrary time point in time point group reaches, partial picture picture corresponding to this time point in partial picture picture group is incorporated in the specific region in the particular frame image of described original object video file, thus the ad content pushed to user in video request-program process in partial picture, wherein, described predetermined frame image is the video frame images being positioned at this time point in described original object video file, what described presumptive area identified for the area identification in described area identification group corresponding to this time point treats integration region.
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