CN105451044A - Method for putting default advertisements to advertising space - Google Patents
Method for putting default advertisements to advertising space Download PDFInfo
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- CN105451044A CN105451044A CN201510882927.7A CN201510882927A CN105451044A CN 105451044 A CN105451044 A CN 105451044A CN 201510882927 A CN201510882927 A CN 201510882927A CN 105451044 A CN105451044 A CN 105451044A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26258—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists for generating a list of items to be played back in a given order, e.g. playlist, or scheduling item distribution according to such list
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26266—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists for determining content or additional data repetition rate, e.g. of a file in a DVB carousel according to its importance
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- Engineering & Computer Science (AREA)
- Databases & Information Systems (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Business, Economics & Management (AREA)
- Finance (AREA)
- Development Economics (AREA)
- Accounting & Taxation (AREA)
- Strategic Management (AREA)
- Entrepreneurship & Innovation (AREA)
- Game Theory and Decision Science (AREA)
- Economics (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention relates to a method for putting default advertisements to an advertising space, which comprises the following steps of: acquiring an advertisement list of a current page advertising space, wherein the advertisement list is a priority controlled advertisement list, the advertisement list sequentially comprises a priority advertisement list and a default advertisement list according to the size of priorities, and each advertisement in the priority advertisement list is arranged according to a priority sequence; selecting advertisements capable of being put from the priority advertisement list; and judging whether the advertising space needs to be complemented with advertisements, randomly selecting the default advertisements from the default advertisement list to carry out filling if the advertising space needs to be complemented with the advertisements, and if the advertising space does not need to be complemented with the advertisements, ending the process. According to the method, the default advertisement list is set, the advertising space which is not full filled with advertisements is found from advertisement cache data, and the advertising space is complemented from a plurality of candidate advertisements by adopting a random mechanism. Moreover, the priority controlled advertisement list is adopted to control flow distribution at an advertisement position, and for priority advertisements, a mode of generating random proportional numbers to carry out comparison is adopted so as to enlarge an advertisement issuing range.
Description
Technical field
The application relates to Internet advertising (information) and pushes field, concrete, relates to the put-on method of the default advertisement in a kind of Internet advertising position.
Background technology
For the Internet, advertisement (information) is a kind of main action.In certain major video website, each location advertising, such as, before video playback, in the middle of video playback or after video playback, has the advertisement position that may be used for advertisement and play.The corresponding a series of advertising listing for throwing in of each advertisement position.In this advertising listing, the advertisement of some type is sold according to carousel, the advertisement that this carousel is sold be advertiser understand subscribing user viewing certain some take turns number, such as user watches first 5 times in 10 times, so this advertisement can play five times when the user satisfied condition watches video, after finishing playing, this user is left carousel number of times and does not have advertiser's reservation, cause for this advertisement position, but user has seen video has not thrown in advertisement to user, is equivalent to flow and has been wasted.Therefore, how to make full use of the advertisement position of video, fully carry out advertisement putting, become the technical problem that prior art needs solution badly.
Summary of the invention
The object of the invention is to the put-on method proposing the default advertisement of a kind of advertisement position, when the carousel resource free time time, default advertisement will supply this carousel position, carry out advertisement putting, make rational use of resources.
For reaching this object, the present invention by the following technical solutions:
A put-on method for the default advertisement of advertisement position, comprises the steps:
Preparation process S110: the advertising listing obtaining current page advertisement position, this advertising listing is the advertising listing of two priority classes, this advertising listing according to priority size comprises priority advertisements list and default advertising listing in turn, and wherein in described priority advertisements list, each advertisement is prioritized;
Preferred advertisement selecting step S120: choose the advertisement that can throw in priority advertisements list;
Default advertisement judges selecting step S130: judge that described advertisement position is the need of completion advertisement, if needed, then from described default advertising listing, the default advertisement of random selecting is filled, if do not needed, then terminates this flow process.
Preferably, described preferred advertisement selecting step S120 comprises: travel through described preferred advertisement list, random proportional numbers is generated for selected advertisement, judge described random proportional numbers whether in the setting proportion of this advertisement, namely whether described random proportional numbers is less than or equal to this setting ratio, if it is, throws in this advertisement, otherwise do not throw in this advertisement, continue this preferred advertisement list of traversal.
Preferably, in described preferred advertisement selecting step S120, after the random proportional numbers of generation, before carrying out the judgement of setting ratio, judge whether this advertisement is frequency advertisement further, if not, then carry out the judgement of setting ratio, if it is judge whether to reach the input upper limit, if not, then carry out the judgement of setting ratio, if, then do not throw in this advertisement, continue this preferred advertisement list of traversal.
Preferably, in described preferred advertisement selecting step S120, when traveling through this preferred advertisement list, first judge whether this advertisement meets fixed condition, if met, carry out subsequent step, if do not met, then do not throw in this advertisement, continue this preferred advertisement list of traversal.That is, only have the advertisement meeting fixed condition just to throw in, otherwise do not throw in.
Preferably, utilize described default advertisement to judge that selecting step S130 travels through all advertisement positions, all can carry out to make all advertisement positions the advertisement that deficiency is filled up in default advertisement.
Preferably, according to priority included the frequency in described priority advertisements list to control advertisement and control advertisement without the frequency.
The present invention sets default advertising listing, find in advertisement is data cached advertisement less than advertisement position, adopt chance mechanism this advertisement position of completion from the advertisement of multiple candidate.Meanwhile, the present invention adopts the advertising listing of priority control, controls the assignment of traffic on location advertising, completes on an advertisement position, distributes throw in multiple advertisement by flow proportional.Priority ad is adopted to the mode generating random proportional numbers and compare, to expand the scope that advertisement is provided.
Accompanying drawing explanation
Fig. 1 is the schematic diagram of the data structure of the advertisement to be played of advertisement position according to a specific embodiment of the present invention;
Fig. 2 is the schematic diagram of the data structure of default advertising message according to a specific embodiment of the present invention;
Fig. 3 is the advertising listing of the two priority classes according to a specific embodiment of the present invention;
Fig. 4 is the flow chart of the put-on method of the default advertisement of advertisement position according to a specific embodiment of the present invention;
Fig. 5 is the flow chart of the exemplary priority advertisements choosing method according to a specific embodiment of the present invention.
Embodiment
Below in conjunction with drawings and Examples, the present invention is described in further detail.Be understandable that, specific embodiment described herein is only for explaining the present invention, but not limitation of the invention.It also should be noted that, for convenience of description, illustrate only part related to the present invention in accompanying drawing but not entire infrastructure.
In order to the advertisement can thrown under storing each advertisement position, there is the data structure of the advertising listing that can be thrown under each advertisement position, see Fig. 1, show a kind of exemplary data structure displayMap of this data structure, therefrom can find out, 4 advertisements that can throw in are had for this advertisement position, each advertisement has the advertisement ID of institute's broadcast advertisement, certainly, the present invention is not limited thereto, also can be 6,8.
Further, for each advertisement, have and comprise advertisement ID, and the data structure of this advertising message.See Fig. 2, show a kind of exemplary data structure displayADIdeaMap of this data structure, as we can see from the figure, by advertisement ID, the address of this ad material can be obtained, Detection Information, jump address of duration and advertisement etc.Therefore, as long as obtain advertisement ID in displayMap, just can pass through advertisement ID, obtain the information of this advertisement from displayADIdeaMap, with this advertisement of correct broadcasting.
Further, in the present invention, each advertising listing thrown in is a kind of advertising listing of two priority classes, see Fig. 3, in this advertisement position, all advertisements arrange according to priority, include priority advertisements list and default advertising listing, i.e. preferential advertisement of playing in priority advertisements list in this advertisement position, and then play the advertisement in default advertising listing.Wherein, exemplary, according to priority include the frequency in described priority advertisements list and controlled advertisement and control advertisement without the frequency.The i.e. advertising listing of this two priority classes, be more forward more need preferential advertisement of playing, advertisement engine, to its priority treatment, is in the end the default advertisement carrying out rear benefit, to avoid the waste of advertisement position resource.
Therefore, main points of the present invention are: first for the advertisement in priority advertisements list, travel through by priority, obtain in the advertisement that can play, such as, obtaining 3 can broadcast advertisement, when this advertisement position of the underadvertising that can play needs the number of ads play, such as, this video has 5 advertisement positions, needs broadcasting 5 advertisements, then have two advertisements to waste, then set a default advertising listing, comprising several default advertisements.In order to utilize this part position, inquire about on each advertisement position, when certain location advertising of discovery does not reach maximum advertisement customization, then need in advertising listing default from this advertisement position of backstage configuration, random selecting 2 advertisements are filled up, thus the advertisement position utilization of resources of this part got up, avoid page layout blank, and Appropriate application advertising resource.
See Fig. 4, show the flow chart of the put-on method of the default advertisement of advertisement position according to the present invention, the method comprises the steps:
Preparation process S110: the advertising listing obtaining current page advertisement position, this advertising listing is the advertising listing of two priority classes, this advertising listing according to priority size comprises priority advertisements list and default advertising listing in turn, and wherein in described priority advertisements list, each advertisement is prioritized;
Preferred advertisement selecting step S120: choose the advertisement that can throw in priority advertisements list;
Default advertisement judges selecting step S130: judge that described advertisement position is the need of completion advertisement, if needed, then from described default advertising listing, the default advertisement of random selecting is filled, if do not needed, then terminates this flow process.
Preferred further, described preferred advertisement selecting step S120 comprises: travel through described preferred advertisement list, random proportional numbers is generated for selected advertisement, judge described random proportional numbers whether in the setting proportion of this advertisement, namely whether described random proportional numbers is less than or equal to this setting ratio, if it is, throws in this advertisement, otherwise do not throw in this advertisement, continue this preferred advertisement list of traversal.
Such as, the mode of random ratio is adopted to throw in advertisement, to increase the scope of input, such as, the setting ratio of certain advertisement is 80%, if the random proportional numbers generated is 60%, then throw in this advertisement, if the random proportional numbers generated is 85%, then do not throw in this advertisement.
Further, in described preferred advertisement selecting step S120, after the random proportional numbers of generation, before carrying out the judgement of setting ratio, judge whether this advertisement is frequency advertisement further, if not, then carry out the judgement of setting ratio, if it is judge whether to reach the input upper limit, if not, then carry out the judgement of setting ratio, if, then do not throw in this advertisement, continue this preferred advertisement list of traversal.
Further, in described preferred advertisement selecting step S120, when traveling through this preferred advertisement list, first judge whether this advertisement meets fixed condition, if met, carry out subsequent step, if do not met, then do not throw in this advertisement, continue this preferred advertisement list of traversal.That is, only have the advertisement meeting fixed condition just to throw in, otherwise do not throw in.
Further, utilize described default advertisement to judge that selecting step S130 travels through all advertisement positions, all can carry out to make all advertisement positions the advertisement that deficiency is filled up in default advertisement.
Embodiment 1: banner advertisements bottom certain video website searched page.
Bottom the searched page of certain video website, banner advertisements has not been sold between 2012/11/04-2012/11/07, maximum 3 advertisements of this advertisement position support, and only thrown in 2 advertisements during this period of time, in order to 1/3 flow remaining on Appropriate application, service groups creates this website self-control bubble cottonrose hibiscus Miss propaganda film and uses flow on this non-Appropriate application.Service groups, to this advertisement position with the addition of a default advertisement, namely steeps cottonrose hibiscus Miss propaganda banner.
This ad data that advertisement putting engine adds according to service groups, in ad system ad data, have found this advertisement position, and in the advertising listing can thrown under default advertisement " bubble cottonrose hibiscus Miss propaganda banner " is loaded into this advertisement position.
When user uses excellent cruel function of search time, 30% probability will be had to see this propaganda banner, so just on the flow Appropriate application wasted before.
Embodiment 2: Banner advertisement on the right side of the prevailing custom of certain website
The prevailing custom channel of potato, there is a Banner advertisement position on right side, do not sell between 2012/12/05-2012-12/10, maximum 4 advertisements of this advertisement position support, and only thrown in 1 advertisement during this period of time, the flow leaving 3/4 fails to use, and in order to solve time problem, service groups creates 3 default advertisements under this advertisement position.
The default advertisement that advertisement putting engine adds according to service groups, in the data of ad system, have found this advertisement position, in the advertising listing can thrown under adding these default advertisements to this advertisement position one by one.
When user enters into potato prevailing custom channel time, the Banner advertisement on right side, will adopt chance mechanism, find an advertisement, throw in this 1 sale advertising and 3 default advertisements.
That is, in this embodiment, the advertisement of rear benefit includes default advertisement and sale advertising, to form the random selecting scope of extension, improves the effect of default substitute further.
The present invention sets default advertising listing, find in advertisement is data cached advertisement less than advertisement position, adopt chance mechanism this advertisement position of completion from the advertisement of multiple candidate.Meanwhile, the present invention adopts the advertising listing of priority control, controls the assignment of traffic on location advertising, completes on an advertisement position, distributes throw in multiple advertisement by flow proportional.Priority ad is adopted to the mode generating random proportional numbers and compare, to expand the scope that advertisement is provided.
Above content is in conjunction with concrete preferred implementation further description made for the present invention; can not assert that the specific embodiment of the present invention is only limitted to this; for general technical staff of the technical field of the invention; without departing from the inventive concept of the premise; some simple deduction or replace can also be made, all should be considered as belonging to the present invention by submitted to claims determination protection range.
Claims (6)
1. a put-on method for the default advertisement of advertisement position, comprises the steps:
Preparation process S110: the advertising listing obtaining current page advertisement position, this advertising listing is the advertising listing of two priority classes, this advertising listing according to priority size comprises priority advertisements list and default advertising listing in turn, and wherein in described priority advertisements list, each advertisement is prioritized;
Preferred advertisement selecting step S120: choose the advertisement that can throw in priority advertisements list;
Default advertisement judges selecting step S130: judge that described advertisement position is the need of completion advertisement, if needed, then from described default advertising listing, the default advertisement of random selecting is filled, if do not needed, then terminates this flow process.
2. the put-on method of the default advertisement of advertisement position according to claim 1, is characterized in that:
Described preferred advertisement selecting step S120 comprises: travel through described preferred advertisement list, random proportional numbers is generated for selected advertisement, judge described random proportional numbers whether in the setting proportion of this advertisement, namely whether described random proportional numbers is less than or equal to this setting ratio, if, then throw in this advertisement, otherwise do not throw in this advertisement, continue this preferred advertisement list of traversal.
3. the put-on method of the default advertisement of advertisement position according to claim 2, is characterized in that:
In described preferred advertisement selecting step S120, after the random proportional numbers of generation, before carrying out the judgement of setting ratio, judge whether this advertisement is frequency advertisement further, if not, then carry out the judgement of setting ratio, if it is judge whether to reach the input upper limit, if not, then carry out the judgement of setting ratio, if so, then do not throw in this advertisement, continue this preferred advertisement list of traversal.
4. the put-on method of the default advertisement of the advertisement position according to any one of claim 1-3, is characterized in that:
In described preferred advertisement selecting step S120, when traveling through this preferred advertisement list, first judging whether this advertisement meets fixed condition, if met, carrying out subsequent step, if do not met, then not throwing in this advertisement, continue this preferred advertisement list of traversal.
5. the put-on method of the default advertisement of advertisement position according to claim 4, is characterized in that:
Utilize described default advertisement to judge that selecting step S130 travels through all advertisement positions, all can carry out to make all advertisement positions the advertisement that deficiency is filled up in default advertisement.
6. the put-on method of the default advertisement of advertisement position according to claim 4, is characterized in that:
According to priority include the frequency in described priority advertisements list to control advertisement and control advertisement without the frequency.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510882927.7A CN105451044A (en) | 2015-12-04 | 2015-12-04 | Method for putting default advertisements to advertising space |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN201510882927.7A CN105451044A (en) | 2015-12-04 | 2015-12-04 | Method for putting default advertisements to advertising space |
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| CN105451044A true CN105451044A (en) | 2016-03-30 |
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| CN201510882927.7A Pending CN105451044A (en) | 2015-12-04 | 2015-12-04 | Method for putting default advertisements to advertising space |
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Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN105915961A (en) * | 2016-05-31 | 2016-08-31 | 无锡天脉聚源传媒科技有限公司 | Recommending method and device for similar programs |
| CN106485555A (en) * | 2016-10-18 | 2017-03-08 | 合信息技术（北京）有限公司 | A kind of advertising resource distribution method and device |
| CN108256891A (en) * | 2016-12-29 | 2018-07-06 | 北京奇虎科技有限公司 | The method and apparatus that a kind of advertising display template to web advertisement is tested |
| CN112365292A (en) * | 2020-11-30 | 2021-02-12 | 上海二三四五网络科技有限公司 | Control method and control device for direct advertisements and container |
| CN113450131A (en) * | 2020-12-30 | 2021-09-28 | 北京新氧科技有限公司 | Content delivery control method, device and equipment |
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| Publication number | Priority date | Publication date | Assignee | Title |
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Application publication date: 20160330 |