CN105721905A - Advertisement pushing method based on video tag - Google Patents
Advertisement pushing method based on video tag Download PDFInfo
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- CN105721905A CN105721905A CN201610074611.XA CN201610074611A CN105721905A CN 105721905 A CN105721905 A CN 105721905A CN 201610074611 A CN201610074611 A CN 201610074611A CN 105721905 A CN105721905 A CN 105721905A
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- 238000000034 method Methods 0.000 title claims abstract description 52
- 230000008569 process Effects 0.000 claims abstract description 27
- 239000000470 constituent Substances 0.000 claims description 10
- 230000008878 coupling Effects 0.000 claims description 7
- 238000010168 coupling process Methods 0.000 claims description 7
- 238000005859 coupling reaction Methods 0.000 claims description 7
- 230000001960 triggered effect Effects 0.000 claims description 4
- 239000000284 extract Substances 0.000 claims description 3
- 238000004458 analytical method Methods 0.000 abstract description 3
- 230000002452 interceptive effect Effects 0.000 abstract description 3
- 206010037660 Pyrexia Diseases 0.000 abstract 1
- 235000021443 coca cola Nutrition 0.000 description 11
- 238000005516 engineering process Methods 0.000 description 5
- 241000282320 Panthera leo Species 0.000 description 4
- 238000004590 computer program Methods 0.000 description 4
- 230000006870 function Effects 0.000 description 4
- 230000007246 mechanism Effects 0.000 description 2
- 230000006978 adaptation Effects 0.000 description 1
- 230000008901 benefit Effects 0.000 description 1
- 235000013361 beverage Nutrition 0.000 description 1
- 230000015572 biosynthetic process Effects 0.000 description 1
- 235000019504 cigarettes Nutrition 0.000 description 1
- 239000002537 cosmetic Substances 0.000 description 1
- 230000003993 interaction Effects 0.000 description 1
- 238000004519 manufacturing process Methods 0.000 description 1
- 239000003550 marker Substances 0.000 description 1
- 238000011017 operating method Methods 0.000 description 1
- 238000004806 packaging method and process Methods 0.000 description 1
Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/435—Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/44—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs
- H04N21/44008—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs involving operations for analysing video streams, e.g. detecting features or characteristics in the video stream
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
- H04N21/4667—Processing of monitored end-user data, e.g. trend analysis based on the log file of viewer selections
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
- H04N21/4668—Learning process for intelligent management, e.g. learning user preferences for recommending movies for recommending content, e.g. movies
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- Engineering & Computer Science (AREA)
- Databases & Information Systems (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention discloses an advertisement pushing method based on a video tag, and belongs to the field of video advertisement push. The method comprises the steps of firstly, acquiring a plurality of components within any frame of image of video, thus obtaining a component library of the video and obtaining an advertisement tag type associated with the components; secondly, inquiring a corresponding relation between a preset advertisement and the advertisement tag type according to a target advertisement tag type to obtain an associated push advertisement; finally, pushing the advertisement tag type associated with the components within any frame of image in the video playing process, and when a user further triggers the advertisement tag type, pushing the push advertisement associated with the advertisement tag type to the user. According to the method, the advertisement tag type is also modified according to the user need fever by collecting the situation that the user triggers the components, to change the points of interest of audiences into points of action, so that tracing analysis of real-time interactive data is realized and the advertisement information is further precise.
Description
Technical field
The invention belongs to video ads and push field, be specifically related to a kind of advertisement sending method based on video tab.
Background technology
Along with the fast development of information technology, the technology broken for commercialsy in video is by conventional video the development of advertisement to mobile video advertisement.Mobile video advertiser to adopt number and HTML5 technology, merges video, audio frequency, image and animation, opens cellphone subscriber or the Internet or exits " chip time " such as Mobile solution and intercuts video.Mobile video advertisement is mainly used in mobile Internet, show in a mobile device, as a kind of new displaying pattern, for the advertisement of trade company is thrown in, at present, in mobile platform video ads propelling movement scheme, mainly through the broadcasting advertisement content when video title, run-out or time-out, mode as by paster throws in advertisement, and it has the drawback that
Release time is short, and 60S paster is user's bottom line；
Except going up north and extensively deeply waiting popular city, the paster sales difficulty in other two or three line cities；
Video user passive viewing advertisement and video, lack innovation.
It is all not high with the hobby relatedness of video content and spectators to carry out advertisement putting by the mode of above-mentioned paster, so that the input accuracy of advertisement is relatively low, reduces user's interest to advertisement.
Summary of the invention
In order to solve at least one technical problem existed in background technology, the present invention proposes a kind of advertisement sending method based on video tab, comprises the following steps:
S1, several components obtained in video any frame image, thus obtaining the component storehouse of video；
S2, all constituent elements in described component storehouse is carried out label advertisement coupling, obtain the advertisement tag type that can associate with described component；
S3, advertisement and the described advertisement tag type preset according to described advertisement tag type queries corresponding relation, obtain the advertisement being associated；
S4, in video display process, to any frame image, push the advertisement tag type being associated with the component being included in this two field picture, when user triggers described advertisement tag type further, the advertisement with described advertisement tag type association is pushed to user.
Preferably, in step s 4, the currently playing frame of described video is carried out image comparison with the component in described component storehouse, obtains all constituent elements that described video present frame comprises, and all advertisement tag types of associated are pushed to user.
, in described step S1, when including component in the two field picture of described video, described component is provided with information point in such scheme preferably, when user triggers described information point, the advertisement tag type of associated is pushed to user.
In such scheme preferably, described advertisement tag type is pushed to user includes being pushed to described advertisement tag type footmark position or the channel logo position place of described video, or described advertisement tag type is pushed to the white space beyond described video display area, or with pop-up form, described advertisement tag type is ejected.
In such scheme preferably, in step s 4, when user triggers described advertisement tag type further, advertisement with described advertisement tag type association is pushed in the process of user, farther include when user clicks described advertisement tag type, suspend described video, and the advertisement with described advertisement tag type association is pushed to user.
In such scheme preferably, when user triggers described advertisement tag type further, advertisement with described advertisement tag type association is pushed in the process of user, farther include to be additionally provided with tag memory module, when not suspending video, described advertisement tag type can be triggered and preserve to described tag memory module, when user extracts the advertisement tag type in described label memory module, suspends described video.
In such scheme preferably, obtain described user and trigger the situation of information point on component, the advertisement tag type associated with described component is revised according to information point triggering amount, and, obtain described user and trigger the situation of advertisement, revise the propelling movement sequence of different advertisement tag types under same component according to advertisement triggering amount.
, the advertisement tag type that amendment associates with described component farther includes in such scheme preferably, and newly-increased have triggering demand but the advertisement tag type of the component of onrelevant advertisement tag type.
, the propelling movement sequence revising under same component different advertisement tag types farther includes in such scheme preferably, by the multiple advertisement tag types under same component, is pushed to user successively by advertisement triggering amount order from more to less.
In such scheme preferably, in described step S4, also include the history viewing record according to user before the advertisement tag type of associated is pushed to user and Web browsing history record optionally carries out advertisement pushing, or arrange according to user's advertisement before viewing video and carry out selective advertisement pushing.
The present invention first passes through the advertisement tag that increase is relevant to video content in video, and described advertisement tag is associated advertisement, and then in video display process, can push, to user, the adline that the degree of association is higher, user can trigger, according to the advertisement tag of the content of video and propelling movement, the advertisement being associated further, simultaneously, obtain spectators to the click situation of component in video, the input situation of advertisement is revised according to user's request temperature, compared to the conventional ads forcing input, the point of interest of spectators is become application point, achieve the follow-up analysis of real-time, interactive data, advertising message is accurate further.
Accompanying drawing explanation
Fig. 1 is the present invention flow chart based on a preferred embodiment of the advertisement sending method of video tab.
Detailed description of the invention
For making purpose of the invention process, technical scheme and advantage clearly, below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is further described in more detail.In the accompanying drawings, same or similar label represents same or similar element or has the element of same or like function from start to finish.Described embodiment is a part of embodiment of the present invention, rather than whole embodiments.The embodiment described below with reference to accompanying drawing is illustrative of, it is intended to is used for explaining the present invention, and is not considered as limiting the invention.Based on the embodiment in the present invention, the every other embodiment that those of ordinary skill in the art obtain under not making creative work premise, broadly fall into the scope of protection of the invention.Below in conjunction with accompanying drawing, embodiments of the invention are described in detail.
The present invention is directed to the problem that in conventional art, video ads throws in accuracy difference, propose a kind of advertisement sending method based on video tab, advertisement can not only be inserted, additionally it is possible to according to spectators, the demand temperature of advertisement is carried out precisely selection and the input of advertisement in video display process.As it is shown in figure 1, mainly comprise the steps that
S1, several components obtained in video any frame image, thus obtaining the component storehouse of video；
S2, all constituent elements in described component storehouse is carried out label advertisement coupling, obtain the advertisement tag type that can associate with described component；
S3, advertisement and the described advertisement tag type preset according to described advertisement tag type queries corresponding relation, obtain the advertisement being associated；
S4, in video display process, to any frame image, push the advertisement tag type being associated with the component being included in this two field picture, when user triggers described advertisement tag type further, the advertisement with described advertisement tag type association is pushed to user.
Fig. 1 is the flow chart of the method for the present invention.It is to be understood that the combination using computer programs instruction of square frame in each of flow chart square frame and flow chart realizes.These computer program instructions can load computer or other programmable device to produce a machine so that the instruction that these perform on computer or other programmable device produces for the device of the function of defined in flowchart block or combinations of blocks.In the computer-readable memory that these computer program instructions also can be stored in controllable computer or other programmable device runs in a particular manner so that be stored in the instruction in computer-readable memory and produce a kind of to include the product of the command device of the function of regulation in flowchart block or combinations of blocks.Computer program instructions also can load computer or other programmable device to produce a series of operating procedure completed on computer or other programmable device to produce a kind of method that computer performs so that the instruction performed on computer or other programmable device provides the step of the function of regulation in flowchart block or combinations of blocks.
Different embodiment is divided to be described in detail below.
Embodiment one,
In the present embodiment, mainly through uninterruptedly providing the method for advertisement tag type to carry out the input of advertisement, concrete step includes:
S101, several components obtained in video any frame image, thus obtaining the component storehouse of video；
S102, all constituent elements in described component storehouse is carried out label advertisement coupling, obtain the advertisement tag type that can associate with described component；
S103, advertisement and the described advertisement tag type preset according to described advertisement tag type queries corresponding relation, obtain the advertisement being associated；
S104, in video display process, to any frame image, continual the advertisement tag type being associated with the component being included in this two field picture is shown in video playback picture, when user triggers described advertisement tag type further, the advertisement with described advertisement tag type association is pushed to user.
It should be noted that, in step S101, one video is to be made up of some frames sequentially in time, each frame is a sub-picture, include some components in this image, above a certain two field picture, such as comprise one bottle of coca cola, on the left of image, comprise dress, comprise refrigerator etc. on the right side of image, the component of frames all in video together constitute the component storehouse of video.
It is understood that in this step, the mode obtaining component mainly includes artificial acquisition, or is formed by computer scanning images.
In component storehouse, each component all likely associates advertisement tag type, and likely association more than one advertisement tag type, in the present embodiment, described advertisement tag type refers to a label advertisement, described label advertisement is with the packaging of a product, label or this advertisement form advertised as other products or service of product appearance, by the market circulation of product itself so that it is subsidiary advertising message arrives target audience accurately.In step s 102, all constituent elements in described component storehouse is carried out label advertisement coupling, such as above-mentioned coca cola component, the label advertisement of its association is the label advertisement of coca cola, and this component of clothing, because the factors such as its brand, type are uncertain, it is possible to be associated with multiple advertisement tag type, such as gloomy horse easy dress, Tang's lion easy dress, Li Ning gym suit etc..And each advertisement tag type associates different advertisements, as shown in step S103, by advertisement corresponding for each advertisement tag type association above-mentioned, so, it is the formation of the backstage link of 1 component-n advertisement tag type-n advertisement, it is appreciated that, here n is the integer be more than or equal to 0, as n=0, represent that this component provides without businessman temporarily and throw in advertisement, during n=1, represent that this component type and brand are uniquely determined, what show in such as video is the advertisement tag of corresponding unique coca cola of beverage of coca cola, or, represent this component although it is possible to associate multiple advertisement tag type, but only have an advertiser and provide input advertisement to it, when n is more than 1, represent that this component associates multiple advertisement tag types, and these advertisement tag types have at least two units that it is carried out advertisement putting.
It is understandable that, in the present embodiment, given team by advertiser by the background information that video and needs add to be processed, the making of video processes the cooperation needing both sides, when forming the relation chain of 1 component-n advertisement tag type-n advertisement on video backstage, the broadcasting of video can be carried out and carry out the input of relevant advertisements.
In the present embodiment, as shown in step S104, when video playback, read picture or two field picture that current video is play, the currently playing frame of described video is carried out image comparison with the component in described component storehouse, it is thus possible to obtain all constituent elements that described video present frame comprises, in the present embodiment, still comprise the two field picture of coca cola component, when, after image comparison technical finesse, necessarily selecting following component in component storehouse: coca cola, clothes, refrigerator.And then the advertisement tag type of associated can be found, assume that comprising following four has the label of businessman's offer advertisement: coca cola label, gloomy horse easy dress label, Tang's lion easy dress label and Li Ning gym suit label (refrigerator carries out advertisement putting without advertiser temporarily), in the present embodiment, when not suspending video, aforementioned four advertisement tag type is directly presented on video playback display interface, it is understandable that, in order to not affect the video viewing experience of user, these advertisement tag types should be positioned at footmark position or the channel logo position place of described video as much as possible at the putting position of video display interface, or described advertisement tag type is pushed to the white space beyond described video display area, or with pop-up form, described advertisement tag type is ejected.Further, because during video playback, the switch speed of two field picture is very fast, in this process, more advertisement tag type will necessarily occur, in the present embodiment, carry out label by the mode of fast scroll and present, such as by the advertisement tag type that is associated in the bottom of video display interface from right-to-left roll display.
In an alternate embodiment, in described step S104, also include the history viewing record according to user before the advertisement tag type of associated is pushed to user and Web browsing history record optionally carries out advertisement pushing, or arrange according to user's advertisement before viewing video and carry out selective advertisement pushing.It is understandable that, the first situation of this alternate embodiment, according to the hobby (liking from viewing type and web page access record) according to user, the label advertisement in the video liked is pushed for it, because video has a lot of advertisement, not being that each user likes, such as male user does not like to be seen that cosmetics, female user do not like and sees medicated cigarette or automobile.So, making the input of advertisement selection in this example more accurate according to the demand that user is individual, such advertisement is more valuable, more expensive, and user is more willing to such viewing and experiences.The second situation of this alternate embodiment, user can select hobby and the advertisement of certain type at the beginning, just actively occur when these commodity and service at video when the time comes, actively pop-up window, as above, can also according to the unwanted adline of user setup, then these labels just there will be prompting never and show for this user.Concrete, before viewing video, such as user setup becomes not receive clothes series advertisements, then in video display process, backstage is in the process that advertisement tag type pushes to user side, it will the advertisement tag type relevant with clothes is filtered.
In the present embodiment, step S104 also includes when user triggers described advertisement tag type further, advertisement with described advertisement tag type association is pushed to user, triggering mentioned here includes such as left mouse button and clicks, touch screen, drag and wait in interior switching mode, when the user discover that the advertisement wanted to know about, the advertisement being associated can be obtained by clicking advertisement tag type, now, time-out is play by video, and the advertisement being associated is presented to user, it is understandable that, here advertisement can be the product introduction video playback of associated product, can also be the electric business associated with product, the product link of seller, such as, when user clicks Li Ning gym suit, backstage is by Taobao's network address link push of Li Ning gym suit to user side.
In an alternate embodiment, when user triggers described advertisement tag type further, advertisement with described advertisement tag type association is pushed in the process of user, farther include to be additionally provided with tag memory module, when not suspending video, described advertisement tag type can be triggered and preserve to described tag memory module, when user extracts the advertisement tag type in described label memory module, suspends described video.It is understandable that, in this alternate embodiment, the tag memory module arranged is positioned at background data base, it can be analogous to shopping cart etc. at the presentation mode of video display interface (i.e. front end) and have the icon of mark pattern, when user finds there is advertisement tag type interested in watching video process, this advertisement tag type can be dragged to shopping cart, so, need not because of when the user discover that some advertisement tag type interested and want to further appreciate that, have to switch over corresponding advertisement interface and suspend video, and then affect video viewing experience.User after video playback is complete, by the whole shopping cart of preview, can find the advertisement tag type preserved in viewing video process.Or, in this alternate embodiment, it is also possible in video display process, suspend video by click shopping car, thus link push advertisement in described shopping cart.
Embodiment two,
Similar to embodiment one, institute the difference is that, the present embodiment does not carry out continual advertisement putting by the mode of advertisement tag type, but the form triggered by user carries out the input of advertisement tag type, namely in the initial play process of video, do not have advertisement tag type to present at video display interface, only after user triggers the component of video, just corresponding advertisement tag type can be presented to user.Specifically comprise the following steps that
S201, several components obtained in video any frame image, thus obtaining the component storehouse of video, and in video production process, or in video playback interface process, be provided with information point on described component；
S202, all constituent elements in described component storehouse is carried out label advertisement coupling, obtain the advertisement tag type that can associate with described component, and by advertisement tag type corresponding for the association of information point trigger mechanism；
S203, advertisement and the described advertisement tag type preset according to described advertisement tag type queries corresponding relation, obtain the advertisement being associated；
S204, in video display process, to any frame image, when user triggers described information point, push the advertisement tag type associated with this information point, when user triggers described advertisement tag type further, the advertisement with described advertisement tag type association is pushed to user.
In the present embodiment, still coca cola to comprise in a certain frame of video, clothes, refrigerator is that example schematically illustrates, when video playback to this frame, the station symbol of whole video playback display interface, footmark place does not have other advertisement tag to throw in, but on the picture of video coca cola place, clothes place, refrigerator place shows the information point of marker characteristic, it is appreciated that, the setting of information point should not affect video viewing experience, such as can be arranged to the small round corner of intermittent display, or with dotted line around above-mentioned component etc., when user clicks these components, video still will not suspend, but it is identical with embodiment one, footmark at video playback interface, station symbol place presents advertisement tag type, operation is identical with embodiment one afterwards, the present embodiment repeats no more.
In an alternate embodiment, additionally provide one and carry out interaction step with user, the point of interest of spectators is become application point, achieve the follow-up analysis of real-time, interactive data, advertising message is accurate further, concrete, obtain described user and trigger the situation of information point on component, the advertisement tag type associated with described component is revised according to information point triggering amount, and, obtain described user and trigger the situation of advertisement, revise the propelling movement sequence of different advertisement tag types under same component according to advertisement triggering amount.
It is understandable that, in above-mentioned alternate embodiment, regardless of whether there is advertiser to carry out advertisement putting, this video all enters to be likely to many components finding out video, namely enrich component storehouse as far as possible, and, in fund, in the allowed bands such as video playback fluency, enter to be likely to many increase information points, when spectators' click information point but this information point do not associate advertisement, user should be pointed out temporarily without information such as relevant advertisements, simultaneously, the trigger condition of user should be collected, accordingly, in subsequent video processing procedure, or during follow-up increase advertisement putting, advertisement can be carried out more accurately to choose, such as, newly-increased have triggering demand but the advertisement tag type of the component of onrelevant advertisement tag type, successively the multiple advertisement tag types under same component are pushed to user by advertisement triggering amount order from more to less for another example.Still coca cola to comprise in a certain frame of above-mentioned video, clothes, refrigerator is that example schematically illustrates, when find user to the click volume of this component of refrigerator very high time, and find under this component of clothes, to gloomy horse easy dress label, the click volume of Tang's lion easy dress label and Li Ning gym suit label is 100,000 successively, 200000, 300000, then in video processing procedure thereafter and advertisement release process, tackle above-mentioned advertisement tag type and carry out adaptation, the newly-increased advertisement associated with refrigerator, simultaneously, when user clicks this component of clothes, video playback interface occurs Li Ning gym suit advertisement tag successively, Tang's lion easy dress advertisement tag, gloomy horse easy dress advertisement tag.
Embodiment three,
The present embodiment is by carrying out advertisement putting to the amendment of the process of the pixel coverage of component and trigger mechanism, and concrete step includes:
S301, several components obtained in video any frame image, thus obtaining the component storehouse of video, simultaneously, frame of video is according to pixels put or region unit carries out the division of component, assuming that this two field picture is 10*10 region unit, transverse axis is A-J, and the longitudinal axis is 1-10, two region units of A6, A7 represent clothes, and B5, B6, C6 represent refrigerator；
S302, all constituent elements in described component storehouse is carried out label advertisement coupling, obtain the advertisement tag type that can associate with described component；
S303, advertisement and the described advertisement tag type preset according to the inquiry of described targeted advertisements tag types corresponding relation, obtain the advertisement being associated；
S304, in video display process, to any frame image, when user's mouse rests on after this two field picture inner region block exceedes setting time t, advertisement tag type associated therewith for triggering is shown in video playback picture, when user triggers described advertisement tag type further, the advertisement with described advertisement tag type association is pushed to user.
Such as, after the mouse of user rests on B6 place a period of time, the advertisement tag type relevant to refrigerator is pushed to user by backstage, and other process and embodiment one, embodiment two are identical.
It is understood that in the present embodiment, it is contemplated that frame of video picture switches reason faster, and the value of time t is less, is generally 1-2s, and, in default situations, when video playback, mouse is jumped out outside screen, when only user is operated, just can resurrect mouse.
Last it is noted that above example is only in order to illustrate technical scheme, it is not intended to limit.Although the present invention being described in detail with reference to previous embodiment, it will be understood by those within the art that: the technical scheme described in foregoing embodiments still can be modified by it, or wherein portion of techniques feature is carried out equivalent replacement；And these amendments or replacement, do not make the essence of appropriate technical solution depart from the spirit and scope of various embodiments of the present invention technical scheme.
Claims (10)
1. the advertisement sending method based on video tab, it is characterised in that comprise the following steps:
S1, several components obtained in video any frame image, thus obtaining the component storehouse of video；
S2, all constituent elements in described component storehouse is carried out label advertisement coupling, obtain the advertisement tag type that can associate with described component；
S3, advertisement and the described advertisement tag type preset according to described advertisement tag type queries corresponding relation, obtain the advertisement being associated；
S4, in video display process, to any frame image, push the advertisement tag type being associated with the component being included in this two field picture, when user triggers described advertisement tag type further, the advertisement with described advertisement tag type association is pushed to user.
2. the advertisement sending method based on video tab as claimed in claim 1, it is characterized in that, in step s 4, the currently playing frame of described video is carried out image comparison with the component in described component storehouse, obtain all constituent elements that described video present frame comprises, and the advertisement tag type of associated is pushed to user.
3. the advertisement sending method based on video tab as claimed in claim 1, it is characterized in that, in described step S1, when including component in the two field picture of described video, described component is provided with information point, in step s 4, when user triggers described information point, the advertisement tag type of associated is pushed to user.
4. as claimed in claim 2 or claim 3 based on the advertisement sending method of video tab, it is characterized in that, described advertisement tag type is pushed to user includes being pushed to described advertisement tag type footmark position or the channel logo position place of described video, or described advertisement tag type is pushed to the white space beyond described video display area, or with pop-up form, described advertisement tag type is ejected.
5. the advertisement sending method based on video tab as claimed in claim 4, it is characterized in that, in described step S4, when user triggers described advertisement tag type further, advertisement with described advertisement tag type association is pushed in the process of user, farther include when user clicks described advertisement tag type, suspend described video, and the advertisement with described advertisement tag type association is pushed to user.
6. the advertisement sending method based on video tab as claimed in claim 4, it is characterized in that, when user triggers described advertisement tag type further, advertisement with described advertisement tag type association is pushed in the process of user, farther include to be additionally provided with tag memory module, when not suspending video, described advertisement tag type can be triggered and preserve to described tag memory module, when user extracts the advertisement tag type in described label memory module, suspend described video.
7. the advertisement sending method based on video tab as claimed in claim 3, it is characterized in that, obtain described user and trigger the situation of information point on component, the advertisement tag type associated with described component is revised according to information point triggering amount, and, obtain described user and trigger the situation of advertisement, revise the propelling movement sequence of different advertisement tag types under same component according to advertisement triggering amount.
8. the advertisement sending method based on video tab as claimed in claim 7, it is characterized in that, the advertisement tag type that amendment associates with described component farther includes, and newly-increased have triggering demand but the advertisement tag type of the component of onrelevant advertisement tag type.
9. the advertisement sending method based on video tab as claimed in claim 7, it is characterized in that, the propelling movement sequence revising different advertisement tag types under same component farther includes, by the multiple advertisement tag types under same component, it is pushed to user successively by advertisement triggering amount order from more to less.
10. the advertisement sending method based on video tab as claimed in claim 2, it is characterized in that, in described step S4, also include the history viewing record according to user before the advertisement tag type of associated is pushed to user and Web browsing history record optionally carries out advertisement pushing, or arrange according to user's advertisement before viewing video and carry out selective advertisement pushing.
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