CN105047112A - System and method for article display and media playing - Google Patents

System and method for article display and media playing Download PDF

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Publication number
CN105047112A
CN105047112A CN201510266790.2A CN201510266790A CN105047112A CN 105047112 A CN105047112 A CN 105047112A CN 201510266790 A CN201510266790 A CN 201510266790A CN 105047112 A CN105047112 A CN 105047112A
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displaying articles
sensor
communication
sensing device
media
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CN201510266790.2A
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CN105047112B (en
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赵子翘
陈德高
梁狄信
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Starberry Limited
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Smart Picks Ltd
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Abstract

The invention is suitable for the technical field of communication, and provides a system and a method for article display and media playing. The system comprises at least one communication sensing device, at least one communication receiving device and at least one media playing device, wherein the communication sensing device is arranged on a display stand and/or a display article; the communication sensing device is used for sensing the action of a viewer of the display article, and sending sensing information to the communication receiving device; the at least one communication receiving device is in communication connection with the communication sensing device and the media playing device, and is used for receiving the sensing information sent by the communication sensing device, and sending the sensing information to the media playing device; the at least one media playing device comprises an audio and video playing device and a storage device, wherein a plurality of media files are stored in the storage device; the media playing device is used for receiving the sensing information, and playing a corresponding media file according to the sensing information. Thereby, the interaction experience between the viewer and the display article is improved.

Description

The system and method for displaying articles and media play thereof
Technical field
The present invention relates to communication technical field, particularly relate to the system and method for a kind of displaying articles and media play thereof.
Background technology
Be CN200620149042 in Chinese utility model application number, denomination of invention is: in the utility model of human sensing advertisement machine, disclose a kind of human sensing advertisement machine, sensor comprises Thermoelectric Infrared Sensor, microwave human sensing sensor, can in response in the scope of sensor, there are human body proximity or distance and the audio/video media that the advertisement machine that changes is play.Concrete, this human body sensing advertisement machine, it comprises main frame, display screen, input equipment, storer, communication module are connected respectively, it is characterized in that it also comprises the human body induction control module and human body sensor be connected with main frame.Described human body sensor refers to pyroelectric infrared sensor, and described human body sensor also refers to microwave human body sensor, and described human body sensor also refers to that above-mentioned two kinds of sensors all possess.Human body sensing advertisement machine changes displaying contents or display mode by the signal of perception human body proximity advertisement machine.Play different ad contents when the exploitation of human body sensing advertisement machine can be implemented in people or unmanned viewing, thus can realize different advertisement value, human body sensing advertisement machine can add up watching person-time of advertisement and time simultaneously.But this technical scheme can not be play different audio-visual further in response to different guest.
Be TW201019291 in Taiwan application for a patent for invention number, denomination of invention is sensing display apparatus and sensing display packing thereof; Disclose a kind of sensing display apparatus and sensing display packing thereof, its method is the condition code when receiving wireless communication apparatus, when registered in advance, each valid wireless communication device matches a video/audio archive, registered pairing video/audio archive is play when display device senses this wireless communication apparatus, and the condition code of communication device is generally the unique code of communication device, the address of such as bluetooth, the address of RFID.This technical scheme has single selection only, namely when communication device appears in sensing scope, only selects play this video/audio archive and do not have other to select.
As can be seen here, the product design, particularly configuration design of present human body sensing advertising equipment, special emphasis attracts user, but fails to have the effect of good attraction user, and profile attracts to make analysis with sales volume by a large amount of real data of telephone-moving.
In summary, in actual use, obviously there is inconvenience and defect, so be necessary to be improved in the technology of existing displaying articles and media play thereof.
Summary of the invention
For above-mentioned defect, the object of the present invention is to provide a kind of system and the method thereof of displaying articles and media play thereof, improve the experience of the interaction of observer and displaying articles.
To achieve these goals, the invention provides the system of a kind of displaying articles and media play thereof, comprising:
At least one communication sensing device, is arranged on show stand and/or displaying articles; Respond to the action of the observer of described displaying articles, and send induction information to communication receiving trap;
At least one communication receiving trap, is connected with described communication sensing device and media playing apparatus communication, receives the induction information that described communication sensing device sends, and described induction information is sent to described media playing apparatus;
At least one media playing apparatus, comprises video-audio playing device and memory storage, and described memory storage stores multiple media file; Described media playing apparatus receives described induction information, and plays corresponding described media file according to described induction information.
According to described system, described communication sensing device is Near Field Communication sensing device;
Described Near Field Communication sensing device comprises: Near Field Communication transmitter and sensor.
According to described system, described media playing apparatus also comprises:
Three-dimensional drawing module, described three-dimensional drawing module, according to described induction information, is drawn the part of described displaying articles corresponding with described induction information and/or the 3-D view of entirety, and described 3-D view is sent to the display of described video-audio playing device;
Described sensor comprises: movable sensor, gyro sensor, magnetic field sensor, signal strength sensors, weight sensor, pressure transducer, optical sensor, image sensor and magnetic field power and magnetic pole sensor.
According to described system, the part of described displaying articles that described and described induction information is corresponding and/or the 3-D view of entirety comprise:
The amplification 3-D view at the position of the current displaying articles checked of described observer;
The overall three-dimensional view of the current displaying articles checked of described observer.
According to described system, each described displaying articles is built-in with described communication receiving trap respectively, and described communication receiving trap has universal unique identifier; Each described media file is corresponding with a described unique identifier respectively; Described video-audio playing device reads described universal unique identifier, plays the media file corresponding with described universal unique identifier.
According to described system, described system also comprises:
Input-output unit, with described media playing apparatus with analyze and promote subsystem communication and be connected, described input-output unit comprises keyboard, display and camera;
Analyze and promote subsystem, comprise at least one server and analysis module, described server is connected with the communication of described communication receiving trap; Displaying articles described in described analysis module record with the interactive information of described observer, and provide relevant favor information according to described interactive information to described observer.
According to described system, described media playing apparatus is desktop computer, laptop computer or panel computer;
Described communication receiving trap is network reception module or blue-tooth device.
According to described system, described show stand is placed multiple different described displaying articles; Described communication sensing device is movable sensor, and described movable sensor is arranged in described displaying articles; When described movable sensor detects the velocity amplitude that the translational speed of described displaying articles reaches default, described video-audio playing device plays the media file corresponding with described displaying articles.
According to described system, described show stand is placed multiple different described displaying articles; Described communication sensing device is arranged in described displaying articles; Described communication sensing device is magnetic field sensor and/or gyrosensor, and the predeterminated position of described show stand is provided with magnetic field device;
When described magnetic field sensor detects the velocity amplitude that the translational speed of described displaying articles reaches default, described video-audio playing device plays the media file corresponding with described displaying articles; And/or
During at one of them position that described gyrosensor detects described displaying articles upward, described video-audio playing device plays the media file corresponding with described part.
According to described system, described gyrosensor detects the current trivector information of described displaying articles, and described trivector information is sent to described three-dimensional drawing module; Described three-dimensional drawing module according to described trivector information drawing 3 D graphics, and is sent to the display of described video-audio playing device.
According to described system, described show stand is placed multiple different described displaying articles; Described communication sensing device is optical sensor, and described optical sensor is arranged on described show stand; Described displaying articles be arranged at described optical sensor and irradiate to described optical sensor light source between; When described light sensors is to the irradiation light of described light source, described video-audio playing device plays the media file corresponding with described displaying articles.
According to described system, described show stand is placed multiple different described displaying articles in precalculated position; Described sensor comprises image sensor, described image sensor absorbs the image of described displaying articles and is analyzed with the location image absorbed in advance, when the described displaying articles that described image sensor analyzes on described show stand is moved predeterminable range, described video-audio playing device plays the media file corresponding with described displaying articles.
According to described system, described Near Field Communication transmitter comprises sensing message signal by the induction information sent to described video-audio playing device; Described sensing message signal comprises described Near Field Communication sensing device coding;
When described communication sensing device comprises magnetic field sensor, described sensing message signal also comprises the active coding of described magnetic field sensor;
When described communication sensing device comprises gyro sensor, described sensing message signal also comprises the current trivector information that described gyro sensor detects described displaying articles.
According to described system, the different described displaying articles of described analysis module record is by the number of times of described observer's movement and/or time; And according to described number of times and/or time when described displaying articles is arrived preset value by the number of times of described observer's movement and/or time, send award information to described observer.
According to described system, described award information comprises: the code of prize got by the mailbox reserved to described observer, mobile terminal transmission; And/or
Described observer is pointed out to get corresponding prize by the code getting prize described in described input-output unit.
According to described system, described in get prize code comprise QR code, bar code or alphanumeric code.
In order to realize another goal of the invention of the present invention, present invention also offers a kind of method of displaying articles and media play thereof, described method utilizes the system of displaying articles and media play thereof to realize; Described system comprises at least one communication sensing device, is arranged on show stand and/or displaying articles; At least one communication receiving trap, is connected with communication sensing device and media playing apparatus communication; At least one media playing apparatus, comprises video-audio playing device and memory storage, and described method comprises:
Described at least one, the action of the observer of described displaying articles responded to by communication sensing device, and sends induction information to communication receiving trap;
Communication receiving trap described at least one receives the induction information that described communication sensing device sends, and described induction information is sent to described media playing apparatus;
Media playing apparatus described at least one receives described induction information, and plays corresponding described media file according to described induction information.
According to described method, described communication sensing device is Near Field Communication sensing device;
Described Near Field Communication sensing device comprises: Near Field Communication transmitter and sensor.
According to described method, described media playing apparatus also comprises three-dimensional drawing module, described three-dimensional drawing module is according to described induction information, draw the part of described displaying articles corresponding with described induction information and/or the 3-D view of entirety, and described 3-D view is sent to the display of described video-audio playing device;
Described sensor comprises: movable sensor, gyro sensor, magnetic field sensor, signal strength sensors, weight sensor, pressure transducer, optical sensor, image sensor and magnetic field power and magnetic pole sensor.
According to described method, the part of described displaying articles that described and described induction information is corresponding and/or the 3-D view of entirety comprise:
The amplification 3-D view at the position of the current displaying articles checked of described observer;
The overall three-dimensional view of the current displaying articles checked of described observer.
According to described method, each described displaying articles is built-in with described communication receiving trap respectively, and described communication receiving trap has universal unique identifier; Each described media file is corresponding with a described unique identifier respectively; Described video-audio playing device reads described universal unique identifier, plays the media file corresponding with described universal unique identifier.
According to described method, described system also comprises input-output unit and analyzes promotes subsystem; Wherein said input-output unit and described media playing apparatus and analyze and promote subsystem communication and be connected, described input-output unit comprises keyboard, display and camera;
Described analysis is promoted subsystem and is comprised at least one server and analysis module, and described server is connected with the communication of described communication receiving trap; Displaying articles described in described analysis module record with the interactive information of described observer, and provide relevant favor information according to described interactive information to described observer.
According to described method, described media playing apparatus is desktop computer, laptop computer or panel computer;
Described communication receiving trap is network reception module or blue-tooth device.
According to described method, described show stand is placed multiple different described displaying articles; Described communication sensing device is movable sensor, and described movable sensor is arranged in described displaying articles; When described movable sensor detects the velocity amplitude that the translational speed of described displaying articles reaches default, described video-audio playing device plays the media file corresponding with described displaying articles.
According to described method, described show stand is placed multiple different described displaying articles; Described communication sensing device is arranged in described displaying articles; Described communication sensing device is magnetic field sensor and/or gyrosensor, and the predeterminated position of described show stand is provided with magnetic field device;
When described magnetic field sensor detects the velocity amplitude that the translational speed of described displaying articles reaches default, described video-audio playing device plays the media file corresponding with described displaying articles; And/or
During at one of them position that described gyrosensor detects described displaying articles upward, described video-audio playing device plays the media file corresponding with described part.
According to described method, described gyrosensor detects the current trivector information of described displaying articles, and described trivector information is sent to described three-dimensional drawing module; Described three-dimensional drawing module according to described trivector information drawing 3 D graphics, and is sent to the display of described video-audio playing device.
According to described method, described show stand is placed multiple different described displaying articles; Described communication sensing device is optical sensor, and described optical sensor is arranged on described show stand; Described displaying articles be arranged at described optical sensor and irradiate to described optical sensor light source between; When described light sensors is to the irradiation light of described light source, described video-audio playing device plays the media file corresponding with described displaying articles.
According to described method, described show stand is placed multiple different described displaying articles in precalculated position; Described sensor comprises image sensor, described image sensor absorbs the image of described displaying articles and is analyzed with the location image absorbed in advance, when the described displaying articles that described image sensor analyzes on described show stand is moved predeterminable range, described video-audio playing device plays the media file corresponding with described displaying articles.
According to described method, described Near Field Communication transmitter comprises sensing message signal by the induction information sent to described video-audio playing device; Described sensing message signal comprises described Near Field Communication sensing device coding;
When described communication sensing device comprises magnetic field sensor, described sensing message signal also comprises the active coding of described magnetic field sensor;
When described communication sensing device comprises gyro sensor, described sensing message signal also comprises the current trivector information that described gyro sensor detects described displaying articles.
According to described method, the different described displaying articles of described analysis module record is by the number of times of described observer's movement and/or time; And according to described number of times and/or time when described displaying articles is arrived preset value by the number of times of described observer's movement and/or time, send award information to described observer.
According to described method, described award information comprises: the code of prize got by the mailbox reserved to described observer, mobile terminal transmission; And/or
Described observer is pointed out to get corresponding prize by the code getting prize described in described input-output unit.
According to described method, described in get prize code comprise QR code, bar code or alphanumeric code.
The present invention is by the system by displaying articles and media play thereof, be set to comprise: at least one communication sensing device, at least one communication receiving trap and at least one media playing apparatus, and communication sensing device is arranged on show stand and/or displaying articles; Respond to the action of the observer of described displaying articles, and send induction information to communication receiving trap; Communication receiving trap receives the induction information that described communication sensing device sends, and described induction information is sent to described media playing apparatus; Described media playing apparatus receives described induction information, and plays corresponding described media file according to described induction information.Improve the experience of the interaction of observer and displaying articles thus, add the interest that observer observes displaying articles, the data of the interaction of observer and displaying articles can also be collected simultaneously, for sales data is analyzed, the dealer being beneficial to displaying articles better promotes displaying articles.
Accompanying drawing explanation
Fig. 1 is the composition schematic diagram of the system of the displaying articles that provides of the embodiment of the present invention and media play thereof;
Fig. 2 is the composition schematic diagram of the system of the displaying articles that provides of the embodiment of the present invention and media play thereof;
Fig. 3 is the process flow diagram of the method for the displaying articles that provides of the embodiment of the present invention and media play thereof;
Fig. 4 A is the system application scenarios schematic diagram of the displaying articles that provides of the embodiment of the present invention and media play thereof;
Fig. 4 B is the system application scenarios schematic diagram of the displaying articles that provides of the embodiment of the present invention and media play thereof;
Fig. 4 C is the system application scenarios schematic diagram of the displaying articles that provides of the embodiment of the present invention and media play thereof;
Fig. 4 D is the system application scenarios schematic diagram of the displaying articles that provides of the embodiment of the present invention and media play thereof;
Fig. 4 E is the system application scenarios schematic diagram of the displaying articles that provides of the embodiment of the present invention and media play thereof;
Fig. 5 is the process flow diagram of the method for the displaying articles that provides of the embodiment of the present invention and media play thereof;
Fig. 6 is the process flow diagram of the method for the displaying articles that provides of the embodiment of the present invention and media play thereof;
Fig. 7 is the process flow diagram of the method for the displaying articles that provides of the embodiment of the present invention and media play thereof;
Fig. 8 is the process flow diagram of the method for the displaying articles that provides of the embodiment of the present invention and media play thereof;
Fig. 9 is the process flow diagram of the method for the displaying articles that provides of the embodiment of the present invention and media play thereof.
Embodiment
In order to make object of the present invention, technical scheme and advantage clearly understand, below in conjunction with drawings and Examples, the present invention is further elaborated.Should be appreciated that specific embodiment described herein only in order to explain the present invention, be not intended to limit the present invention.
See Fig. 1, in the first embodiment of the present invention, provide the system 100 of a kind of displaying articles and media play thereof, comprising:
At least one communication sensing device 10, is arranged on show stand and/or displaying articles; Respond to the action of the observer of described displaying articles, and send induction information to communication receiving trap 20;
At least one communication receiving trap 20, is connected with communication sensing device 10 and media playing apparatus 30 communication, receives the induction information that communication sensing device 10 sends, and described induction information is sent to described media playing apparatus 30;
At least one media playing apparatus 30, comprise video-audio playing device 31 and memory storage 32, memory storage 32 stores multiple media file; Media playing apparatus 30 receives described induction information, and plays corresponding described media file according to described induction information.
In this embodiment, provide and play the system 100 of media, the system 100 of these broadcasting media is observers and displaying articles interaction and play the device of different media, specifically comprises communication sensing device 10, communication receiving trap 20 and media playing apparatus 30.One or more exhibition position is all applicable, communication sensing device 10 is arranged on show stand and/or displaying articles, when the commodity of observer and displaying carry out interaction, communication sensing device 10 is by the action of the observer of the described displaying articles of induction, such as observer to the picking up of displaying articles, move, after these actions observer being detected, communication sensing device 10 will send induction information to communication receiving trap 20.Communication receiving trap 20 is connected with described communication sensing device 10 and media playing apparatus 30 communication, receives the induction information that described communication sensing device 10 sends, and described induction information is sent to media playing apparatus 30; The media file corresponding to the displaying articles of observer's interaction is stored in media playing apparatus 30.Thus, corresponding media file can be play when observer is interactive to displaying articles, help observer better to understand displaying articles, to realize the good popularization of displaying articles.Interactive institute's gather data of observer and displaying articles and sales data can also be utilized to analyze.
In the second embodiment of the present invention, communication sensing device 10 is Near Field Communication sensing device 10; Near Field Communication sensing device 10 comprises: Near Field Communication transmitter 11 and sensor 12.Near Field Communication sensing device 10 is connected with other device connections; Near Field Communication sensing device 10 can be arranged on displaying articles or other position such as be arranged in show stand.If when Near Field Communication sensing device 10 is arranged in show stand or other local time need not move, can connecting communication line, its communication modes connects with connection.The support of preferred Near Field Communication sensing device 10 comprises bluetooth 3.0, bluetooth 4.0 comprises bluetooth low-yield (BLE), NFC, Wifi etc.And Near Field Communication sensing device 10 comprises Near Field Communication transmitter 11 and sensor 12.Sensor 12 sends message through Near Field Communication transmitter 11 after activating.Wherein, sensor 12 can be movable sensor, gyro sensor, magnetic field sensor, signal strength sensors (Signalstrengthsensor comprises received signal strength indicator device receivedsignalstrengthindicator), weight sensor, pressure transducer, optical sensor, image sensor and magnetic field power and magnetic pole sensor etc.
See Fig. 2, in the third embodiment of the present invention, media playing apparatus 30 also comprises:
Three-dimensional drawing module 33, three-dimensional drawing module 33, according to described induction information, draws the part of described displaying articles corresponding with described induction information and/or the 3-D view of entirety, and described 3-D view is sent to described video-audio playing device 31 and shows; The part of described displaying articles that described and described induction information is corresponding and/or the 3-D view of entirety: the amplification 3-D view at the position of the current displaying articles checked of described observer; The overall three-dimensional view etc. of the current displaying articles checked of described observer.
In this embodiment, audio/video media playing device 30 comprises three-dimensional drawing module 33, and this three-dimensional drawing module 33 is by hardware and/or software sharing.Three-dimensional drawing module 33 is used as real-time three-dimensional drawing (3Drendering), and when using real-time three-dimensional drawing, audio/video media playing device 30 not play-overs the archives in storage.Wherein, described media playing apparatus 30 is desktop computer, laptop computer or panel computer; Described communication receiving trap 20 is network reception module or blue-tooth device.
In the fourth embodiment of the present invention, each described displaying articles is built-in with communication receiving trap 20 respectively, and communication receiving trap 20 has universal unique identifier; Each described media file is corresponding with a described unique identifier respectively; Described video-audio playing device 31 reads described universal unique identifier, plays the media file corresponding with described universal unique identifier.Media playing apparatus 31 is desktop computer, laptop computer or panel computer; Communication receiving trap 20 is network reception module or blue-tooth device.Communication receiving trap 20 is preferably blue-tooth device.
In this embodiment, the communication receiving trap 20 arranged in the commodity shown, and these communication receiving traps 20 have general unique identifier, be convenient to video-audio playing device 31 identify, and each audio/video media file stored in a video-audio playing device 31 corresponding general unique identifier respectively.Thus, when observer is interactive with described displaying articles, during by reading the general unique identifier of communication receiving trap 20 that described displaying articles inside arranges, will play corresponding media file accordingly, observer can view corresponding media file thus.
See Fig. 2, in the fifth embodiment of the present invention, described system also comprises:
Input-output unit 40, with described media playing apparatus 30 with analyze and promote subsystem 50 communication and be connected, described input-output unit 40 comprises keyboard, display and camera;
Analyze and promote subsystem 50, comprise at least one server 51 and analysis module 52, server 51 is connected with communication receiving trap 20 communication; Analysis module 52 record described displaying articles with the interactive information of described observer, and provide relevant favor information according to described interactive information to described observer.
In this embodiment, observer can by input-output unit 40 to the operation of playing the system of media and being correlated with.Such as by input-output unit 40 comprise input through keyboard its to the media file checked.Or by camera, the action that observer performs is gathered, contrast with the input command preset.Such as, observer has carried out an action of wearing the clothes, then display is by the media file etc. of the clothes of the displaying in this show stand of display.In addition, the popularization that popularization subsystem 50 can carry out relevant displaying articles is analyzed.Such as, what provide displaying articles to observer specifically sells information, or in numerous observers, according to the award rule preset, selects part observer and obtain favor information.These favor informations are gone being pushed to observer and presetting in the account such as addresses of items of mail or mobile phone of registration, and concrete operation can be undertaken by analysis module record.Simultaneously server 51 can collect the relevant information of the displaying articles being arranged at multiple showground and overall control etc.
In another embodiment of the invention, input and output unit comprise keyboard and touch screen, and output unit comprises display screen and loudspeaker.Its input-output unit 40, accept observer to select at media playing apparatus 30 play language and the word version of media archives.When observer utilizes described input and output unit to select language and word hobby, media playing apparatus 30 is all chosen related media archives version and is play.
In the sixth embodiment of the present invention, described show stand is placed multiple different described displaying articles; Communication sensing device 10 is movable sensor, and movable sensor is arranged in described displaying articles; When movable sensor detects the velocity amplitude that the translational speed of described displaying articles reaches default, video-audio playing device 31 plays the media file corresponding with described displaying articles.
In this embodiment, the show stand of exhibition position placed multiple different commodity, the different colours of such as a footwear and the showpiece of/rear different size.Then, every money shoe lining face is provided with movable sensor, detects that shoes move at movable sensor and reach default speed, such as, more than 2 meter per seconds, then can judge that observer picks up footwear and checks, this moment video-audio playing device 31 play with these footwear for media video.Like this, observer can pass through media file, the structure of more careful these footwear of acquisition, the information such as color and function.In addition, display screen is play displaying articles, more user can have been attracted to check this displaying articles, serve good popularizing action.
In the seventh embodiment of the present invention, described show stand is placed multiple different described displaying articles; Communication sensing device 10 is arranged in described displaying articles; Communication sensing device 10 is magnetic field sensor and/or gyrosensor, and the predeterminated position of described show stand is provided with magnetic field device;
When described magnetic field sensor detects the velocity amplitude that the translational speed of described displaying articles reaches default, described video-audio playing device 31 plays the media file corresponding with described displaying articles; And/or
During at one of them position that described gyrosensor detects described displaying articles upward, described video-audio playing device 31 plays the media file corresponding with described part.
In this embodiment, show stand is placed multiple different described displaying articles; The such as shoes of different style, every built-in communication sensing device 10 of footwear, communicator is bluetooth 4.0, and sensor 12 is magnetic field sensor and gyro sensor, magnetite is set in show stand precalculated position or other sends the setting in magnetic field, sensor 12 sensitivity adjustable.After this, detect that shoes that it is arranged on leave original precalculated position and then activate more than more than 3cm at magnetic field sensor.Namely, when the observer watching displaying sport footwear picks up sport footwear, during apart from its original precalculated position more than 3cm, communication device 10 sends magnetic field sensor and activates message, and gyro sensor sends that some messages upwards of footwear.In addition, preferred gyrosensor detects the current trivector information of displaying articles, and described trivector information is sent to three-dimensional drawing module 33; Three-dimensional drawing module 33 according to described trivector information drawing 3 D graphics, and is sent to video-audio playing device 31 and shows.Such as vamp was upwards at that time, the display screen of video-audio playing device 31 plays the relevant feature of vamp, the advertising media of vamp material advantage, when beholder watches rotational motion footwear in detail, gyro sensor continuously passes through communication device 10 and sends the three-dimensional message of showing footwear, three-dimensional drawing module 33 is according to described trivector information drawing 3 D graphics, such as sole was upwards at that time, display screen plays the advertising media of the feature, material for sole of shoe advantage, elasticity etc. of related sole, until display material sport footwear places back in show stand etc.When magnetic field sensor do not activate i.e. display material be placed on precalculated position time, display screen plays the general advertisement media of sport footwear.
In the eighth embodiment of the present invention, described show stand is placed multiple different described displaying articles; Communication sensing device 10 is optical sensor, and optical sensor is arranged on described show stand; Described displaying articles be arranged at optical sensor and irradiate to optical sensor light source between; When light sensors is to the irradiation light of described light source, video-audio playing device 31 plays the media file corresponding with described displaying articles.
In this embodiment, the feature of displaying articles to install built-in communication sensing device 10.Display material can be diamond ring, and gently thin makeup etc. can not load onto Near Field Communication sensing device 10.But, in this embodiment, Near Field Communication sensing device 10 can be arranged on show stand, and communication receiving trap 20 can be that bluetooth is low-yield, NFC transmitter, wifi transmitter, connection or other near-field communication device, and sensor 12 can be weight sensor or pressure transducer.Displaying articles can be the small-sized displaying articles etc. such as diamond ring, such displaying articles is placed on sensor 12, when beholder picks up displaying articles, sensor 12 activates because of weight or pressure relieve, send message through communication induction installation 10, audio/video media playing device 30 can be raised article in response to described or do not mention and play different media files.Feature due to this kind of displaying articles is comparatively light, and its weight fails to adapt to weight sensor or pressure transducer, and the sensor 12 of Near Field Communication sensing device 10 can be optical sensor.Displaying articles can be paper, light card or other light tight article etc., and Near Field Communication sensing device 10 can be arranged on show stand or other position.Concrete, communication modes connects or other near-field communication device with connection, and sensor 12 is optical sensors, the application of optical sensor, need coordinate light source, activates when can be and receive light source, activates when also can not receive light source.Such as, when displaying articles is placed on the precalculated position of show stand, optical sensor is not activated, when displaying articles is as moved apart the precalculated position of show stand, optical sensor is activated, and sends message to Near Field Communication receiving trap 20 through the communication device of Near Field Communication sensor 12.Audio/video media playing device 30 can be raised because of the described displaying articles that is raised or not mention and play different media archives.Light sensor arrangement in the present embodiment can be drilled with transparent apertures in show stand precalculated position, and light source reveals sky above show stand, optical sensor under, when displaying articles is placed on precalculated position, stop light arrive at optical sensor; Light source and optical sensor all device in show stand overhead, show stand precalculated position is provided with reflective material, when retroreflective article and unobstructed time, light source can utilize reflective material to reflex to optical sensor, stop reflective material when displaying articles is placed on precalculated position, optical sensor does not receive the direct reflection of light source and is not activated.
In the ninth embodiment of the present invention, described show stand is placed multiple different described displaying articles in precalculated position; Sensor 12 comprises image sensor, image sensor absorbs the image of described displaying articles and is analyzed with the location image absorbed in advance, when the described displaying articles that image sensor analyzes on described show stand is moved predeterminable range, video-audio playing device 31 plays the media file corresponding with described displaying articles.
In this embodiment, the sensor 12 of Near Field Communication sensing device 10 comprises image sensor, such as video camera, video camera is towards the precalculated position of show stand, precalculated position is placed on one or more displaying articles, video camera absorbs image based on image and location image, video recording picked-up machine continuous ingestion image also analyzes the difference with base image, image sensor analyzes article on show stand and is moved apart precalculated position, and when being moved apart precalculated position according to that displaying articles, X-n is sent through Near Field Communication emitter, n represents different displaying articles and is moved apart precalculated position.In this embodiment, multiple displaying articles is wherein had jointly to use single-sensor 12, with the position of the different displaying articles of message contents color code.
In the of the present invention ten embodiment, Near Field Communication transmitter 11 comprises sensing message signal by the induction information sent to video-audio playing device 31; Described sensing message signal comprises Near Field Communication sensing device 10 and encodes;
When communication sensing device 10 comprises magnetic field sensor, described sensing message signal also comprises the active coding of magnetic field sensor;
When communication sensing device 10 comprises gyro sensor, described sensing message signal also comprises the current trivector information that gyro sensor detects described displaying articles.
In this embodiment, Near Field Communication receiving trap 20 does not receive the message of any sensor 12 activated, and audio/video media playing device 30 plays media-0; Activate as sensor 12-1 and transmit signals to Near Field Communication receiving trap 20 by Near Field Communication sensing device 10, audio/video media playing device 30 plays media-1, when gyro sensor 12 sense different azimuth upwards time activate x1, the gyrobearing messages such as x2, x3, x4 also transmit signals to Near Field Communication receiving trap 20 by Near Field Communication sensing device 10, audio/video media playing device 30 plays media x1, x2, x3, x4 etc.When more than one Near Field Communication sensing device 10 transmits signals to Near Field Communication receiving trap 20, the process of socket (interrupt) mode can be used, interrupt the existing media just play when namely having new sensing message to receive and play the relevant media of sensing message; Shielding mode process can also be used, related media archives can be play when namely having new sensing message to receive and suspend reception or ignore other message, till the existing media play just play is complete.When a sensing message is interrupted, then return the original media play.Wherein, active coding can be send message to communication receiving trap 20 by sensor 12 through the Near Field Communication transmitter 11 of communication sensing device 10, and this message is to provide the state of sensor 12.An embodiment wherein, the active coding of magnetic field sensor comprises: 0-magnetic field does not reach preset value, magnetic field, 1-South Pole proximity transducer, 2-north magnetic field proximity transducer.
In the of the present invention ten embodiment, analysis module 52 records different described displaying articles by the number of times of described observer's movement and/or time; And according to described number of times and/or time when described displaying articles is arrived preset value by the number of times of described observer's movement and/or time, send award information to described observer.
And described award information comprises: the code of prize got by the mailbox reserved to described observer, mobile terminal transmission; And/or point out described observer to get corresponding prize by the code getting prize described in described input-output unit 40.The described code getting prize comprises QR code, bar code or alphanumeric code.
In this embodiment, comprise analysis and promote subsystem 50.Analyze popularization subsystem 50 and comprise one or more server 51, collect and carry out data analysis: and analysis module 52 receives the data such as number of times, time that often kind of displaying articles observed person extracts, again in conjunction with the sales data of the same period with shop displaying articles, carry out analysis report.The such as new sport footwear identical appearance released and have four kinds of colors, four kinds of colors are placed at show stand, no matter be the situation of movement removing sensing exhibit by that embodiment above-mentioned, all representative has observer to be interested in a certain displaying articles, take up detailed inspection, when Near Field Communication receiving trap 20 received signal, play except media archives except passing on signal to media playing apparatus 30 with electing, more described message can be pass on described observer to analyze, award and popularization subsystem, analyze submodule and collect the time that each displaying is raised (namely leaving precalculated position).If displaying articles represents same model different colours, or with a series of different model (having function, profile and price difference), collected data represent different displaying articles and pay attention to feelings degree by observer, analyze submodule collect the same period further or with shop and different shops sales situation, namely do not analyze the relevance paying attention to feelings degree and real-time and delayed sale by observer the same period.In addition, interactive in order to support to encourage observer and displaying articles, such as support to draw a lottery on the spot, each predetermined person-time is secondaryly mention displaying articles and can reward when mentioning displaying articles, and such as every 10 people mention displaying articles, and the 10th people Ke get draws a lottery or prize on the spot.Such as each predetermined person-time is time mention displaying articles can reward when mentioning the displaying articles that the maximum people of accumulation mentions again, and such as every 50 people mention most popular displaying articles, and the 50th people Ke get draws a lottery or prize on the spot.Prize drawing can be carried out at described observer's input-output unit 40, prize drawing gift can be shown at display screen with there being the prize code in time limit to represent, the use that prize code is QR code, bar code or alphanumeric code effect are got, observer can input member's coding in shop at described input-output unit 40 or input e-mail as collecting prize code, and observer also can utilize the pick-up lens of observer's input-output unit 40 to read the membership card bar code in shop.The mobile phone with pick-up lens that observer can utilize it to carry or digital camera absorb the prize code about the display screen at observer's input-output unit 40, and go to the cashier in shop or other appointed place to get gift or preferential.Further, if leave personal data after observer wins a prize, no matter be membership or e-mail address, and described the prize representated by prize code is got before the schedule time, observer analyzes, award and promote subsystem and send e-mail or other message prompting observer to getting in special time.The prize code term of validity of such as drawing a lottery was 1 week, and latter 3 days prize codes of drawing a lottery exchange gift not yet, analyzed popularization subsystem 50 and sent prompting e-mail or other message.
In the of the present invention ten embodiment, the described displaying articles that the primary importance on described show stand is placed is model aircraft, the built-in magnetite device of described model aircraft and the first communication sensing device 10; Described primary importance is provided with the second communication sensing device 10, and the described show stand second place is provided with the 3rd communication sensing device 10;
First communication sensing device 10 and the second communication sensing device 10 comprise near-field communication transmitter and magnetic field sensor 12 respectively; Activate when sensing scope at the first communication sensing device 10 or the second communication sensing device 10 of the built-in described magnetite of described model aircraft, video-audio playing device 31 plays media file corresponding to described model aircraft.When the first communication sensing device 10 that described aircraft is built-in sends the signal of horizontal flight, described media playing apparatus 30 plays the media file of the horizontal aircraft of described aircraft; When the first communication sensing device 10 that described aircraft is built-in sends the signal upwards flown, described media playing apparatus 30 plays described aircraft to the media file of boarding a plane; When the first communication sensing device 10 that described aircraft is built-in sends the signal of flight downwards, described media playing apparatus 30 plays described aircraft to the media file of getting off the plane.
In this embodiment, show stand is placed with a model aircraft, the built-in magnetite of model aircraft and communication sensing device 10A, model aircraft is placed on show stand position 1, show stand position 1 device has communication sensing device 10, and show stand another location 2 device has communication sensing device 10.Communication sensing device 10 and communication sensing device 10 comprise near-field communication transmitter and magnetic field sensor 12, activate when the built-in magnetite of model aircraft is at its sensing scope, and sensor 12 effective range of communication sensing device 10 and communication sensing device 10 does not overlap, namely communication sensing device 10 and communication sensing device 10 can not activate simultaneously.Further, adjustment magnetic field sensor 12 susceptibility, when model aircraft very receiving sensor 12 ability activated sensors 12, such as, could activate apart from interior at 1cm.The built-in communication sensing device 10A of model aircraft comprises near-field communication transmitter and gyro sensor 12, gyro sensor 12 can sensing sending: upwards position (head is higher than tail), model aircraft are to upper/lower positions (in tail at the bottom of head) for model aircraft horizontal level, model aircraft, and near-field communication device can send three kinds of different messages.
See Fig. 3, in the 11 embodiment of the present invention, the system 100 providing displaying articles and the media play thereof utilizing above-mentioned multiple embodiment to provide realizes the method for displaying articles and media play thereof, described system comprises at least one communication sensing device 10, is arranged on show stand and/or displaying articles; At least one communication receiving trap 20, is connected with communication sensing device 10 and media playing apparatus 30 communication; At least one media playing apparatus 30, comprise video-audio playing device 31 and memory storage 32, described method comprises:
Step S301, the action of the observer of described displaying articles responded to by least one communication sensing device 10, and sends induction information to communication receiving trap 20;
Step S302, at least one communication receiving trap 20 receives the induction information that communication sensing device 10 sends, and described induction information is sent to described media playing apparatus 30;
Step S303, described at least one, media playing apparatus 30 receives described induction information, and plays corresponding described media file according to described induction information.
In this embodiment, the action of the observer of described displaying articles responded to by communication sensing device 10, and sends induction information to communication receiving trap 20; Communication receiving trap 20 receives the induction information that communication sensing device 10 sends, and described induction information is sent to media playing apparatus 30; Media playing apparatus 30 receives described induction information, and plays corresponding described media file according to described induction information.Preferably, communication sensing device 10 is Near Field Communication sensing device 10; Near Field Communication sensing device 10 comprises: Near Field Communication transmitter 11 and sensor 12.Media playing apparatus 30 is desktop computer, laptop computer or panel computer; Communication receiving trap 20 is network reception module or blue-tooth device.Video-audio playing device 31 can be desk-top computer, laptop computer or lithographic plate computing machine, and Near Field Communication receiving trap 20 can be the parts of computing machine.The embedded with bluetooth device of such as lithographic plate computing machine is Near Field Communication receiving trap 20, video-audio playing device 31 comprises one or more display screen and loudspeaker, memory storage 32 stores body and is used as Storage Media archives, and be connected with Near Field Communication receiving trap 20 communication, receive the information of Near Field Communication receiving trap 20, in its storage body, choose wherein one group of media according to received information and play at video-audio playing device 31.Different media files can be play because of different observers thus, improve the interest of the interaction of observer and displaying merchandise, and the promotion effect of displaying merchandise.
In the 12 embodiment of the present invention, media playing apparatus 30 also comprises three-dimensional drawing module 33, three-dimensional drawing module 33 is according to described induction information, draw the part of described displaying articles corresponding with described induction information and/or the 3-D view of entirety, and described 3-D view is sent to described video-audio playing device 31 and shows.The part of described displaying articles that described and described induction information is corresponding and/or the 3-D view of entirety comprise: the amplification 3-D view at the position of the current displaying articles checked of described observer; The overall three-dimensional view of the current displaying articles checked of described observer.Sensor 12 comprises: movable sensor, gyro sensor, magnetic field sensor, signal strength sensors, weight sensor, pressure transducer, optical sensor, image sensor and magnetic field power and magnetic pole sensor etc.
In this enforcement, when observer and displaying merchandise interaction, such as pick up one of them displaying articles and carry out careful viewing, these 3-D view information are sent to media playing apparatus 30 simultaneously and play by the part of described displaying articles that the induction information drafting observer that the module 33 of three-dimensional drawing this moment transmits according to communication sensing device 10 checks and/or the 3-D view of entirety.
In the 13 embodiment of the present invention, each described displaying articles is built-in with described communication receiving trap 20 respectively, and described communication receiving trap 20 has universal unique identifier; Each described media file is corresponding with a described unique identifier respectively; Described video-audio playing device 31 reads described universal unique identifier, plays the media file corresponding with described universal unique identifier.
In this embodiment, displaying articles is shown in exhibition position.Each exhibition position comprises a show stand, and show stand is placed with three sport footwears, and its model, color are different, and every built-in communication sensing device 10 of footwear, communicator is bluetooth 4.0, and sensor 12 is the sensitivity of movable sensor, adjustable movable sensor.Such as translational speed is that more than 5cm per second activates, when watch show the observer of sport footwear pick up wherein a sport footwear time, display screen plays the advertising media file corresponding with communication sensing device 10 universal unique identifier built-in in these footwear.When sensor 12 does not activate, then display screen plays background advertisement media.
See Fig. 4 A ~ Fig. 4 C, in another preferred version of the present invention, media playing apparatus 30 comprises hardware or software is used as real-time three-dimensional drawing, show stand is placed with a sport footwear, every built-in communication sensing device 10 of footwear, communicator is that bluetooth is low-yield, sensor 12 is magnetic field sensor and gyro sensor, in show stand precalculated position device magnetite or other setting sent, adjustable sensor 12 sensitivity, such as magnetic field sensor 12 leaves original precalculated position and activates more than more than 6cm, when sport footwear picked up by the people's bodyguard watching displaying sport footwear, during apart from its original precalculated position more than 6cm, communication device sends magnetic field sensor 12 and activates, and gyro sensor sends the trivector (3Dvector) of footwear, with reference to the standing place of observer and the relative position of exhibition booth, the x-axle preset with one, y-axle and z-axle, such as toe-cap to the right (relative observer) level time, its trivector is (1, 0, 0), toe-cap left (relative observer) toe-cap upwards miter angle time, its trivector is (-1, 0, 1), media playing apparatus 30 utilizes three-dimensional drawing module 33 to carry out three-dimensional drawing, the real-time measurements of the chest, waist and hips drawing of relevant footwear is play at display screen, and add relevant word, picture and sound, namely three-dimensional drawing can by displaying articles vamp synchronous axial system add other word on a display screen, picture, the effect of sound.Until display material sport footwear places back in show stand.When magnetic field sensor do not activate i.e. display material be placed on precalculated position time, display screen plays the general advertisement media of sport footwear.
See Fig. 7, in one embodiment of the invention, have in two different displaying articles and Near Field Communication induction installation 1 and Near Field Communication induction installation 2 have been installed respectively.
In step S701, Near Field Communication induction installation 1 or Near Field Communication induction installation 2 activate; Perform respectively according to the activation situation of different induction installation and select to perform step S701 or step S702;
In step S702, Near Field Communication induction installation 1 activates, and media playing apparatus 30 plays media archives 1;
In step S703, Near Field Communication induction installation 2 activates, and media playing apparatus 30 plays media archives 2.
See Fig. 4 E, in another preferred version of the present invention, exhibition position is for being positioned at the open or enclosed space in one, shop, in space, exhibition position and shop, other mainly settles displaying articles to isolate, in shop, all built-in bluetooth low energy devices of all displaying articles each bluetooth low energy devices all have the universal unique identifier of its uniqueness, unique identifier is by being close to exclusive identification code, main code and secondary codes form (proximityUUID, MajorandMinor), and the Proximity Sensor 12 in exhibition booth is the signal strength sensors 12 using connection to connect, read the intensity of Bluetooth information, be provided with one or more being used as in space, exhibition position and show the related media playing device 30 choosing commodity, further, one or more mirror is provided with for consumer in space, exhibition position, consumer can by displaying articles and by the side of or with it or put on the visual effect coordinated with consumer with it and at the anti-shadow commodity of mirror.When to described spacial flex is taken one or more displaying articles in consumer other position in shop, Proximity Sensor 12 reads low-yield the launched unique identifier of the strongest bluetooth of signal, and plays the relevant audio/video media of described commodity at audio/video media playing device 30.Further, in space, exhibition position, the place of device Proximity Sensor 12 is provided with mark, when consumer arrives space, exhibition position with more than one displaying articles, different commodity can be arranged close to or away from Proximity Sensor 12 to select to play the audio and video information of different commodity.
In the 13 embodiment of the present invention, described system also comprises input-output unit 40 and analyzes promotes subsystem 50; Wherein input-output unit 40 and media playing apparatus 30 and analyze and promote subsystem 50 communication and be connected, input-output unit 40 comprises keyboard, display and camera;
Wherein analyze popularization subsystem 50 and comprise at least one server 51 and analysis module 52, server 51 is connected with the communication of described communication receiving trap 20; Analysis module 52 record described displaying articles with the interactive information of described observer, and provide relevant favor information according to described interactive information to described observer.Concrete, analysis module 52 records different described displaying articles by the number of times of described observer's movement and/or time; And according to described number of times and/or time when described displaying articles is arrived preset value by the number of times of described observer's movement and/or time, send award information to described observer.Described award information comprises: the code of prize got by the mailbox reserved to described observer, mobile terminal transmission; And/or point out described observer to get corresponding prize by the code getting prize described in described input-output unit 40., described in get prize code comprise QR code, bar code or alphanumeric code.
In this embodiment, for observer provides input-output unit 40 and displaying merchandise to carry out interaction.Input-output unit 40 bag keyboard, display and pick-up lens; With media playing apparatus 30 and analyze and promote subsystem 50 communication and be connected.Analyze popularization subsystem 50 and comprise one or more server 51, the program of computing and the database of storage on server 51, server 51 can be connected with device communication in one or more exhibition position with local network, server 51 also can Intranet or other internetwork connection mode in succession in one or more exhibition position device communication connect.In addition, see Fig. 5, observer can select language and word by the display of input-output unit 40, and concrete steps comprise:
In step S501, input-output unit shows the language and word that can select, and observer can select its language chosen and word;
In step S502, media playing apparatus according to the observation person select language file version, select relevant spoken and written languages version when inductor sends message;
In step S503, input-output unit also adopts selected spoken and written languages.
Observer can select its language chosen and word; Media playing apparatus 30 according to the observation person select spoken and written languages version, select relevant spoken and written languages version when information sent by sensor 12, input-output unit 40 also adopts selected spoken and written languages.
In another preferred implementation of the present invention, save the broadcasting media method part in media playing apparatus 30; Original state: one or more displaying articles is placed on the one or more precalculated position of show stand, one or more Near Field Communication sensor 12 is arranged on one or more precalculated positions of show stand, the sensor 12 of described Near Field Communication sensor 12 is weight sensor, when displaying articles is placed on precalculated position, sensor 12 does not activate; When observer mentions one of them displaying articles, the sensor 12 of relevant Near Field Communication sensor 12 activates and launches message to Near Field Communication receiving trap 20 through described Near Field Communication transmitter 11, and its message contents is:
A. Near Field Communication sensing device 10 is encoded;
B. weight sensor active coding;
Message is communicated to media playing apparatus 30 and analyzes by Near Field Communication receiving trap 20 promotes subsystem 50, is raised once by displaying articles;
Described analysis module 52 determines it is time mention displaying articles whether to have award:
A. determine be the total degree that is raised of time displaying articles whether ten multiple; According to predetermined award method, be time can obtain purchase discount;
B. determine it is time to be raised the whether most popular displaying articles kind (being namely raised number of times maximum) of the kind of displaying articles, and one species be raised number of times whether 50 multiple; According to predetermined award method, be time can obtain a lottery drawing machine meeting;
If mention article specifically can obtain lottery drawing machine meeting, intercut prize drawing prompting at media playing apparatus 30; Then draw a lottery at input-output unit 40, and at input-output unit 40 display drawing outcomes.At the acquisition purchase discount of gained and the prize of gained, all provide with prize code form.Prize code can be the alphanumeric code having the time limit, bar code or QR code, at input-output unit 40 except display word and picture specification, also shows prize code.In addition, observer can obtain prize code with following methods: 1, input-output unit 40 allows that observer inputs e-mail number, collects prize code to transfer by telegram, and award module sends relevant arrangement of receiving the award with e-mail; If the client that 2 observers are shop, exhibition booth awards integration plan member, input-output unit 40 allows that observer inputs described membership number, collect prize code with e-mail or prize is imported member account, award module sends relevant arrangement of receiving the award with e-mail or remittance account mode; If the client that 3 observers are shop, exhibition booth awards integration plan member and has bar code to be imprinted on member card, observer can utilize the pick-up lens of input-output unit 40 to read the bar code of member card, collect prize code with e-mail or prize is imported member account, award module sends relevant arrangement of receiving the award with e-mail or remittance account mode; If 4 observers do not want to leave personal data, observer can copy video camera that the prize code of lower alphanumeric code or use provide for oneself the display screen shooting prize code from input-output unit 40 by paper pen.5, when observer or other people use prize code, prize code usage data can be passed to award module as record by the marketing system about shop; 6, analyze popularization subsystem 50 and make regular check on untapped prize code, target date before prize code lost efficacy, send prompting e-mail to transfer by telegram to the observer won a prize.
Analyze and promote subsystem 50 as the interaction of encouraging observer and displaying articles, the award method that can also preset according to one, such as every ten display materials are raised, the observer mentioning the tenth time can have a purchase discount, most popular displaying articles is raised 50 times, the observer mentioning the 50 time can have a lottery drawing machine to wait, send purchase discount or prize drawing, undertaken by input-output unit 40 of the present invention.
In the 14 embodiment of the present invention, described show stand is placed multiple different described displaying articles; Communication sensing device 10 is movable sensor, and movable sensor is arranged in described displaying articles; When movable sensor detects the velocity amplitude that the translational speed of described displaying articles reaches default, described video-audio playing device 31 plays the media file corresponding with described displaying articles.
In this embodiment, whether the translational speed of the displaying articles that can detect according to movable sensor reaches default speed, if reach, then shows there is observer just at Mobile exhibiting commodity, then plays corresponding media file.
See Fig. 8, in the 15 embodiment of the present invention, described show stand is placed multiple different described displaying articles; Described communication sensing device 10 is arranged in described displaying articles; Described communication sensing device 10 is magnetic field sensor and/or gyrosensor, and the predeterminated position of described show stand is provided with magnetic field device; When magnetic field sensor detects the velocity amplitude that the translational speed of described displaying articles reaches default, video-audio playing device 31 plays the media file corresponding with described displaying articles; And/or at one of them position that gyrosensor detects described displaying articles upward time, video-audio playing device 31 plays the media file corresponding with described part.
In this embodiment, show stand there is a displaying articles, the built-in Near Field Communication sensing device 10 of displaying articles comprises two sensors 12: magnetic field sensor and gyro sensor, the precalculated position on exhibition booth is placed on when displaying articles, by the magnetite material shadow of device on show stand to, magnetic field sensor does not activate, when display material leaves precalculated position more than preset distance, magnetic field sensor activates, and sends signal through the Near Field Communication transmitter 11 of Near Field Communication sensor 12.
In step S801, original state: displaying articles is placed on show stand precalculated position, and the magnetic field sensing of Near Field Communication sensing device 10 does not activate, the Near Field Communication emitter of Near Field Communication sensing device 10 there is no and sends signal.Media playing apparatus 30 plays media archives-A (general merchandise introduction); When observer pick up displaying articles and preset distance position more than preset distance, such as 5cm;
In step S802, the magnetic field sensor of Near Field Communication sensing device 10 activates;
In step S803, after the magnetic field sensor activation of Near Field Communication sensing device 10, and issue a signal to Near Field Communication receiving trap 20 through Near Field Communication transmitter 11, message contents is:
A. Near Field Communication sensing device 10 is encoded;
B. magnetic field sensor active coding;
C. gyro sensor three-dimensional reading at that time;
Step S804, utilizes the three-dimensional of hardware and software to chart in real time at media playing apparatus at screen and loudspeaker broadcasting media after media playing apparatus Analysis on Selecting message contents.
Near Field Communication receiving trap 20 is communicated to media playing apparatus 30 after receiving message, utilizes the three-dimensional of hardware and software to chart (3Drendering) in real time at media playing apparatus 30 at screen and loudspeaker broadcasting media after media playing apparatus 30 Analysis on Selecting message contents; To play media are selected angle and directions when inspecting displaying articles to observer, profit is if displaying articles is by being inspected part during sport footwear, or displaying articles is by being inspected part during jewelry, can expand and even exaggerate observer by displaying articles part upwards; As shown in Fig. 4 A ~ Fig. 4 B.
When displaying articles continues to leave precalculated position more than preset distance, magnetic field sensor sustained activation, described Near Field Communication emitter continues the up-to-date three-dimensional data of described gyro sensor to be transmitted into described Near Field Communication receiving trap 20;
When displaying articles by put back on show stand precalculated position time, namely preset distance position is less than preset distance, magnetic field sensor stops activating, Near Field Communication device transmitter stops to Near Field Communication receiving trap 20, and media playing apparatus 30 stops using real-time three-dimensional chart and play media archives-A (general merchandise introduction).
In the 16 embodiment of the present invention, gyrosensor detects the current trivector information of described displaying articles, and described trivector information is sent to described three-dimensional drawing module 33; Three-dimensional drawing module 33 according to described trivector information drawing 3 D graphics, and is sent to described video-audio playing device 31 and shows.
See Fig. 4 D, in the 17 embodiment of the present invention, described show stand is placed multiple different described displaying articles; Communication sensing device 10 is optical sensor, and optical sensor is arranged on described show stand; Described displaying articles be arranged at described optical sensor and irradiate to optical sensor light source between; When light sensors is to the irradiation light of described light source, video-audio playing device 31 plays the media file corresponding with described displaying articles.
In this embodiment, the displaying of displaying articles and the mode of media play that some are not easy to install communication sensing device 10 is provided.Whether the displaying articles such as such as some tiny jewellery, or paper, can be blocked to the light of displaying articles by light sensors light source.Such as, show stand arranges a little hole, optical sensor is set below duck eye, displaying articles is set above duck eye, such as calligraphy and painting, light direct projection displaying articles.When displaying articles is removed, then namely optical sensor can sense the irradiation of light source.
In the 18 embodiment of the present invention, described show stand is placed multiple different described displaying articles in precalculated position; Sensor 12 comprises image sensor, image sensor absorbs the image of described displaying articles and is analyzed with the location image absorbed in advance, when the described displaying articles that image sensor analyzes on described show stand is moved predeterminable range, video-audio playing device 31 plays the media file corresponding with described displaying articles.The image that the displaying articles being about to photograph is current and the image prestored contrast, and then judge whether the distance that displaying articles is moved reaches predetermined value, if then play corresponding media file.
In nineteen embodiment of the present invention, Near Field Communication transmitter 11 comprises sensing message signal by the induction information sent to video-audio playing device 31; Described sensing message signal comprises described Near Field Communication sensing device 10 and encodes;
When described communication sensing device 10 comprises magnetic field sensor, described sensing message signal also comprises the active coding of magnetic field sensor;
When described communication sensing device 10 comprises gyro sensor, described sensing message signal also comprises the current trivector information that gyro sensor detects described displaying articles.
See Fig. 4 C, in an embodiment of this embodiment, on show stand, the same time releases more than one commodity, such as, in the first embodiment same model sport footwear and have the shoes of three kinds of colors or different style, show stand in exhibition position shows three sport footwears simultaneously, show stand has three precalculated positions-1, precalculated position-2, and precalculated position-3, place displaying articles-1 respectively, displaying articles-2 and displaying articles-3, Near Field Communication sensing device 10-1 is respectively set in displaying articles, Near Field Communication sensing device 10-2 and Near Field Communication sensing device 10-3, in the present embodiment, distance communication is bluetooth 4.0, sensor 12 is magnetic field sensor 12, in precalculated position-1, precalculated position-2, and precalculated position-3 lower device magnetite, when different motion footwear leave the preset distance in precalculated position, sensor 12 activates and issues a signal to Near Field Communication receiving trap 20 through Near Field Communication device.Described preset distance can be 5cm.
See Fig. 9, in one embodiment of the invention,
In step S901, displaying articles-1 is placed on show stand precalculated position-1, displaying articles-2 is placed on show stand precalculated position-2 and displaying articles-3 is placed on show stand precalculated position-3, Near Field Communication sensing device 10-1, Near Field Communication sensing device 10-2 and Near Field Communication sensing device 10-3 all do not activate.Media playing apparatus 30 plays media archives-0;
In step S902, Near Field Communication sensing device 10-1 activates;
In step S903, Near Field Communication sensing device 10-2 activates;
In step S904, Near Field Communication sensing device 10-3 activates;
In step S905, Near Field Communication transmitter sends signal to Near Field Communication receiving trap, and message contents is: the Near Field Communication device code X be activated;
Media playing apparatus 30 plays media archives X, until finish; X is the Near Field Communication induction installation be activated.
In step S906, Near Field Communication sensing device 10-1 activates,
In step S907, Near Field Communication sensing device 10-2 activates,
In step S908, Near Field Communication sensing device 10-3 activates.
In this embodiment, original state: displaying articles-1 is placed on show stand precalculated position-1, displaying articles-2 is placed on show stand precalculated position-2 and displaying articles-3 is placed on show stand precalculated position-3, Near Field Communication sensing device 10-1, Near Field Communication sensing device 10-2 and Near Field Communication sensing device 10-3 all do not activate.Media playing apparatus 30 plays media archives-0 (general merchandise introduction).When observer picks up displaying articles-1 preset distance position-1 more than preset distance, the sensor 12 of Near Field Communication sensing device 10-1 activates and issues a signal to Near Field Communication receiving trap 20 through Near Field Communication transmitter 11, message contents is that Near Field Communication sensing device 10 is encoded and active coding, Near Field Communication is communicated to media playing apparatus 30 after receiving message, media playing apparatus 30 is chosen when Near Field Communication sensing device 10-1 activates needs the media archives-1 play (to introduce the media of displaying articles-1, length is 2 minutes) and play, the method of the present embodiment adopts protected type, namely when media archives-1 are in broadcasting, media playing apparatus 30 does not receive the new signal passed on by Near Field Communication receiving trap 20.When media archives-1 finish and Near Field Communication receiving trap 20 there is no and transmits new signal, media playing apparatus 30 plays original media archives-0;
When observer continue to pick up displaying articles-1 and preset distance position-1 more than preset distance, sensor 12 sustained activation of Near Field Communication sensing device 10-1 also continues to issue a signal to Near Field Communication receiving trap 20 through Near Field Communication transmitter 11, and message contents is that Near Field Communication sensing device 10 is encoded and active coding.When the sensor 12 of the Near Field Communication sensing device 10-1 of displaying articles-1 stops activating near magnetic field, Near Field Communication transmitter 11 stops sending signal.
When observer picks up displaying articles-2 preset distance position-2 more than preset distance, the sensor 12 of Near Field Communication sensing device 10-2 activates and issues a signal to Near Field Communication receiving trap 20 through Near Field Communication transmitter 11, message contents is that Near Field Communication sensing device 10 is encoded and active coding, Near Field Communication is communicated to media playing apparatus 30 after receiving message, media playing apparatus 30 is chosen when Near Field Communication sensing device 10-2 activates needs the media archives-2 play (to introduce the media of displaying articles-2, length is 2 minutes) and play, the method of the present embodiment adopts protected type, namely when media archives-2 are in broadcasting, media playing apparatus 30 does not receive the new signal passed on by Near Field Communication receiving trap 20.When media archives-2 finish and Near Field Communication receiving trap 20 there is no and transmits new signal, media playing apparatus 30 plays original media archives-0;
When observer continue to pick up displaying articles-2 and preset distance position-2 more than preset distance, sensor 12 sustained activation of Near Field Communication sensing device 10-2 also continues to issue a signal to Near Field Communication receiving trap 20 through Near Field Communication transmitter 11, and message contents is that Near Field Communication sensing device 10 is encoded and active coding.When the sensor 12 of the Near Field Communication sensing device 10-2 of displaying articles-2 stops activating near magnetic field, Near Field Communication transmitter 11 stops sending signal.
When observer picks up displaying articles-3 preset distance position-3 more than preset distance, the sensor 12 of Near Field Communication sensing device 10-3 activates and issues a signal to Near Field Communication receiving trap 20 through Near Field Communication transmitter 11, message contents is that Near Field Communication sensing device 10 is encoded and active coding, Near Field Communication is communicated to media playing apparatus 30 after receiving message, media playing apparatus 30 is chosen when Near Field Communication sensing device 10-3 activates needs the media archives-3 play (to introduce the media of displaying articles-3, length is 2 minutes) and play, the method of the present embodiment adopts protected type, namely when media archives-3 are in broadcasting, media playing apparatus 30 does not receive the new signal passed on by Near Field Communication receiving trap 20.When media archives-3 finish and Near Field Communication receiving trap 20 there is no and transmits new signal, media playing apparatus 30 plays original media archives-0;
When observer continue to pick up displaying articles-3 and preset distance position-3 more than preset distance, sensor 12 sustained activation of Near Field Communication sensing device 10-3 also continues to issue a signal to Near Field Communication receiving trap 20 through Near Field Communication transmitter 11, and message contents is that Near Field Communication sensing device 10 is encoded and active coding.When the sensor 12 of the Near Field Communication sensing device 10-3 of displaying articles-3 stops activating near magnetic field, Near Field Communication transmitter 11 stops sending signal.It should be noted that in this embodiment ,-1 ,-2 ,-3 do not indicate in concrete application scenarios figure, its role is to be convenient to the different displaying merchandise of explanation three, precalculated position, Near Field Communication sensing device and media file.
In the 20 embodiment of the present invention, the described displaying articles that the primary importance on described show stand is placed is model aircraft, the built-in magnetite device of described model aircraft and the first communication sensing device 10; Described primary importance is provided with the second communication sensing device 10, and the described show stand second place is provided with the 3rd communication sensing device 10;
Described first communication sensing device 10 and the second communication sensing device 10 comprise near-field communication transmitter and magnetic field sensor respectively; Activate when sensing scope at described first communication sensing device 10 or the second communication sensing device 10 of the built-in described magnetite of described model aircraft, video-audio playing device 31 plays media file corresponding to described model aircraft.
When the first communication sensing device 10 that described aircraft is built-in sends the signal of horizontal flight, described media playing apparatus 30 plays the media file of the horizontal aircraft of described aircraft;
When the first communication sensing device 10 that described aircraft is built-in sends the signal upwards flown, described media playing apparatus 30 plays described aircraft to the media file of boarding a plane;
When the first communication sensing device 10 that described aircraft is built-in sends the signal of flight downwards, described media playing apparatus 30 plays described aircraft to the media file of getting off the plane.
See Fig. 6, in this embodiment, the method for displaying articles and playback of media files thereof comprises:
In step S601, model aircraft is placed on show stand position 1, and show stand position 1 is provided with colleague's induction installation 1, activates and sends signal to Near Field Communication receiving trap, aircraft internal short-range communication induction installation A sends signal (level), and media playing apparatus plays media archives 1;
In step S602, when model aircraft leaves the precalculated position of show stand position 1, Near Field Communication induction installation 1 stops sending signal to Near Field Communication receiving trap;
In step S603, aircraft internal short-range communication induction installation A (gyroscope inductor) sends signal; Comprise signal: level; Signal: downwards; Signal: upwards; According to different signals, perform step S604 ~ step S606 respectively;
In step S604, media playing apparatus plays media archives A1;
In step S605, media playing apparatus plays media archives A2;
In step S606, media playing apparatus plays media archives A3.
In this embodiment, show stand comprises position 1 and position 2, and position 1 and position 2 represent different airport; Initial setting: model aircraft is placed on show stand position 1; Show stand position 1 device has communication sensing device 10 to activate and sends signal (show stand position 1) to Near Field Communication receiving trap 20, aircraft internal short-range communication sensing device 10A sends signal (level), and media playing apparatus 30 plays media archives 1; When Near Field Communication sensing device 10 stops sending signal to Near Field Communication receiving trap 20, represent model aircraft and leave show stand position 1: aircraft internal short-range communication sensing device 10A sends signal (level): media playing apparatus 30 plays media archives A1; Aircraft internal short-range communication sensing device 10A sends signal (upwards): media playing apparatus 30 plays media archives A2; Aircraft internal short-range communication sensing device 10A sends signal (downwards): media playing apparatus 30 plays media archives A3; When Near Field Communication sensing device 10 and Near Field Communication sensing device 10 and undirected Near Field Communication receiving trap 20 sends signal time, represent model aircraft just awing.Media archives A1, A2 and A3 represent aloft different sight; When activating when Near Field Communication sensing device 10 and send signal to Near Field Communication receiving trap 20, represent model aircraft and arrive at show stand position 2; Aircraft internal short-range communication sensing device 10A sends any signal, media playing apparatus 30 plays media archives 2, namely the sensor 12 when show stand position activates and sends signal, and media playing apparatus 30 will ignore the signal of aircraft internal short-range communication sensing device 10A.In addition further, show stand is provided with two or more position, represents two or more airport.It should be noted that in this embodiment, indicate in the application scenarios figure that 1,2, A1, A2, A3 are not concrete, its role is to be convenient to the different aircraft of explanation three, position, Near Field Communication sensing device and media file.
In the 21 embodiment of the present invention, Near Field Communication receiving trap 20 receives the signal that one or more Near Field Communication sensing device 10 sends, and is also communicated to by signal to analyze to promote subsystem 50.
In original state: displaying articles-1 is placed on show stand precalculated position-1, displaying articles-2 is placed on show stand precalculated position-2 and displaying articles-3 is placed on show stand precalculated position-3, Near Field Communication sensing device 10-1, Near Field Communication sensing device 10-2 and Near Field Communication sensing device 10-3 all do not activate.Media playing apparatus 30 plays media archives-0 (general merchandise introduction).
When observer picks up displaying articles-1 preset distance position-1 more than preset distance, the sensor 12 of Near Field Communication sensing device 10-1 activates and issues a signal to Near Field Communication receiving trap 20 through Near Field Communication transmitter 11, message contents is that Near Field Communication sensing device 10 is encoded and active coding, Near Field Communication is communicated to media playing apparatus 30 after receiving message, media playing apparatus 30 is chosen when Near Field Communication sensing device 10-1 activates needs the media archives-1 play (to introduce the media of displaying articles-1, length is 2 minutes) and play, the method of the present embodiment adopts protected type, namely when media archives-1 are in broadcasting, media playing apparatus 30 does not receive the new signal passed on by Near Field Communication receiving trap 20.When media archives-1 finish and Near Field Communication receiving trap 20 there is no and transmits new signal, media playing apparatus 30 plays original media archives-0; Near Field Communication is communicated to observer and analyzes, award and promote subsystem after receiving message, analysis module 52 notes down the initial time that displaying articles-1 is raised.
When observer continue to pick up displaying articles-1 and preset distance position-1 more than preset distance, sensor 12 sustained activation of Near Field Communication sensing device 10-1 also continues to issue a signal to Near Field Communication receiving trap 20 through Near Field Communication transmitter 11, and message contents is that Near Field Communication sensing device 10 is encoded and active coding.When the sensor 12 of the Near Field Communication sensing device 10-1 of displaying articles-1 stops activating near magnetic field, Near Field Communication transmitter 11 stops sending signal.The finish time that observer's analysis module 52 record display article-1 are raised;
When observer picks up displaying articles-2 preset distance position-2 more than preset distance, the sensor 12 of Near Field Communication sensing device 10-2 activates and issues a signal to Near Field Communication receiving trap 20 through Near Field Communication transmitter 11, message contents is that Near Field Communication sensing device 10 is encoded and active coding, Near Field Communication is communicated to media playing apparatus 30 after receiving message, media playing apparatus 30 is chosen when Near Field Communication sensing device 10-2 activates needs the media archives-2 play (to introduce the media of displaying articles-2, length is 2 minutes) and play, the method of the present embodiment adopts protected type, namely when media archives-2 are in broadcasting, media playing apparatus 30 does not receive the new signal passed on by Near Field Communication receiving trap 20.When media archives-2 finish and Near Field Communication receiving trap 20 there is no and transmits new signal, media playing apparatus 30 plays original media archives-0; Near Field Communication is communicated to observer and analyzes, award and promote subsystem after receiving message, observer's analysis module 52 notes down the initial time that displaying articles-2 is raised;
When observer continue to pick up displaying articles-2 and preset distance position-2 more than preset distance, sensor 12 sustained activation of Near Field Communication sensing device 10-2 also continues to issue a signal to Near Field Communication receiving trap 20 through Near Field Communication transmitter 11, and message contents is that Near Field Communication sensing device 10 is encoded and active coding.When the sensor 12 of the Near Field Communication sensing device 10-2 of displaying articles-2 stops activating near magnetic field, Near Field Communication transmitter 11 stops sending signal.Analysis module 52 notes down the finish time that displaying articles-2 is raised;
When observer picks up displaying articles-3 preset distance position-3 more than preset distance, the sensor 12 of Near Field Communication sensing device 10-3 activates and issues a signal to Near Field Communication receiving trap 20 through Near Field Communication transmitter 11, message contents is that Near Field Communication sensing device 10 is encoded and active coding, Near Field Communication is communicated to media playing apparatus 30 after receiving message, media playing apparatus 30 is chosen when Near Field Communication sensing device 10-3 activates needs the media archives-3 play (to introduce the media of displaying articles-3, length is 2 minutes) and play, the method of the present embodiment adopts protected type, namely when media archives-3 are in broadcasting, media playing apparatus 30 does not receive the new signal passed on by Near Field Communication receiving trap 20.When media archives-3 finish and Near Field Communication receiving trap 20 there is no and transmits new signal, media playing apparatus 30 plays original media archives-0; Near Field Communication is communicated to observer and analyzes, award and promote subsystem after receiving message, observer's analysis module 52 notes down the initial time that displaying articles-3 is raised;
When observer continue to pick up displaying articles-3 and preset distance position-3 more than preset distance, sensor 12 sustained activation of Near Field Communication sensing device 10-3 also continues to issue a signal to Near Field Communication receiving trap 20 through Near Field Communication transmitter 11, and message contents is that Near Field Communication sensing device 10 is encoded and active coding.When the sensor 12 of the Near Field Communication sensing device 10-3 of displaying articles-3 stops activating near magnetic field, Near Field Communication transmitter 11 stops sending signal.Observer's analysis module 52 notes down the finish time that displaying articles-3 is raised.Analyze promote that the analysis module 52 of subsystem 50 notes down each commodity each exhibition position in be raised T.T., and to link with commodity sale system information, collects the relevant sales data of commodity, provide sale and commodity to be raised time comparative statements.Preferably, also comprise displaying articles for a kind of, namely do not do the welcome comparison simultaneously of multiple displaying articles, also can process the comparison more than a kind of displaying articles.It should be noted that in this embodiment ,-1 ,-2 ,-3 do not indicate in concrete application scenarios figure, its role is to be convenient to the different displaying merchandise of explanation three, precalculated position, Near Field Communication sensing device and media file.
In sum, the present invention is by the system by displaying articles and media play thereof, be set to comprise: at least one communication sensing device, at least one communication receiving trap and at least one media playing apparatus, and communication sensing device is arranged on show stand and/or displaying articles; Respond to the action of the observer of described displaying articles, and send induction information to communication receiving trap; Communication receiving trap receives the induction information that described communication sensing device sends, and described induction information is sent to described media playing apparatus; Described media playing apparatus receives described induction information, and plays corresponding described media file according to described induction information.Improve the experience of the interaction of observer and displaying articles thus, add the interest that observer observes displaying articles, the data of the interaction of observer and displaying articles can also be collected simultaneously, for sales data is analyzed, the dealer being beneficial to displaying articles better promotes displaying articles.
Certainly; the present invention also can have other various embodiments; when not deviating from the present invention's spirit and essence thereof; those of ordinary skill in the art are when making various corresponding change and distortion according to the present invention, but these change accordingly and are out of shape the protection domain that all should belong to the claim appended by the present invention.

Claims (32)

1. a system for displaying articles and media play thereof, is characterized in that, comprising:
At least one communication sensing device, is arranged on show stand and/or displaying articles; Respond to the action of the observer of described displaying articles, and send induction information to communication receiving trap;
At least one communication receiving trap, is connected with described communication sensing device and media playing apparatus communication, receives the induction information that described communication sensing device sends, and described induction information is sent to described media playing apparatus;
At least one media playing apparatus, comprises video-audio playing device and memory storage, and described memory storage stores multiple media file; Described media playing apparatus receives described induction information, and plays corresponding described media file according to described induction information.
2. system according to claim 1, is characterized in that, described communication sensing device is Near Field Communication sensing device;
Described Near Field Communication sensing device comprises: Near Field Communication transmitter and sensor.
3. system according to claim 2, is characterized in that, described media playing apparatus also comprises:
Three-dimensional drawing module, described three-dimensional drawing module, according to described induction information, is drawn the part of described displaying articles corresponding with described induction information and/or the 3-D view of entirety, and described 3-D view is sent to the display of described video-audio playing device;
Described sensor comprises: movable sensor, gyro sensor, magnetic field sensor, signal strength sensors, weight sensor, pressure transducer, optical sensor, image sensor and magnetic field power and magnetic pole sensor.
4. system according to claim 3, is characterized in that, the part of described displaying articles that described and described induction information is corresponding and/or the 3-D view of entirety comprise:
The amplification 3-D view at the position of the current displaying articles checked of described observer;
The overall three-dimensional view of the current displaying articles checked of described observer.
5. system according to claim 2, is characterized in that, each described displaying articles is built-in with described communication receiving trap respectively, and described communication receiving trap has universal unique identifier; Each described media file is corresponding with a described unique identifier respectively; Described video-audio playing device reads described universal unique identifier, plays the media file corresponding with described universal unique identifier.
6. system according to claim 3, is characterized in that, described system also comprises:
Input-output unit, with described media playing apparatus with analyze and promote subsystem communication and be connected, described input-output unit comprises keyboard, display and camera;
Analyze and promote subsystem, comprise at least one server and analysis module, described server is connected with the communication of described communication receiving trap; Displaying articles described in described analysis module record with the interactive information of described observer, and provide relevant favor information according to described interactive information to described observer.
7. system according to claim 1, is characterized in that, described media playing apparatus is desktop computer, laptop computer or panel computer;
Described communication receiving trap is network reception module or blue-tooth device.
8. system according to claim 3, is characterized in that, described show stand is placed multiple different described displaying articles; Described communication sensing device is movable sensor, and described movable sensor is arranged in described displaying articles; When described movable sensor detects the velocity amplitude that the translational speed of described displaying articles reaches default, described video-audio playing device plays the media file corresponding with described displaying articles.
9. system according to claim 3, is characterized in that, described show stand is placed multiple different described displaying articles; Described communication sensing device is arranged in described displaying articles; Described communication sensing device is magnetic field sensor and/or gyrosensor, and the predeterminated position of described show stand is provided with magnetic field device;
When described magnetic field sensor detects the velocity amplitude that the translational speed of described displaying articles reaches default, described video-audio playing device plays the media file corresponding with described displaying articles; And/or
During at one of them position that described gyrosensor detects described displaying articles upward, described video-audio playing device plays the media file corresponding with described part.
10. system according to claim 9, is characterized in that, described gyrosensor detects the current trivector information of described displaying articles, and described trivector information is sent to described three-dimensional drawing module; Described three-dimensional drawing module according to described trivector information drawing 3 D graphics, and is sent to the display of described video-audio playing device.
11. systems according to claim 3, is characterized in that, described show stand are placed multiple different described displaying articles; Described communication sensing device is optical sensor, and described optical sensor is arranged on described show stand; Described displaying articles be arranged at described optical sensor and irradiate to described optical sensor light source between; When described light sensors is to the irradiation light of described light source, described video-audio playing device plays the media file corresponding with described displaying articles.
12. systems according to claim 3, is characterized in that, described show stand are placed multiple different described displaying articles in precalculated position; Described sensor comprises image sensor, described image sensor absorbs the image of described displaying articles and is analyzed with the location image absorbed in advance, when the described displaying articles that described image sensor analyzes on described show stand is moved predeterminable range, described video-audio playing device plays the media file corresponding with described displaying articles.
13. systems according to claim 3, is characterized in that, described Near Field Communication transmitter comprises sensing message signal by the induction information sent to described video-audio playing device; Described sensing message signal comprises described Near Field Communication sensing device coding;
When described communication sensing device comprises magnetic field sensor, described sensing message signal also comprises the active coding of described magnetic field sensor;
When described communication sensing device comprises gyro sensor, described sensing message signal also comprises the current trivector information that described gyro sensor detects described displaying articles.
14. systems according to claim 6, is characterized in that, the different described displaying articles of described analysis module record is by the number of times of described observer's movement and/or time; And according to described number of times and/or time when described displaying articles is arrived preset value by the number of times of described observer's movement and/or time, send award information to described observer.
15. systems according to claim 14, is characterized in that, described award information comprises: the code of prize got by the mailbox reserved to described observer, mobile terminal transmission; And/or
Described observer is pointed out to get corresponding prize by the code getting prize described in described input-output unit.
16. systems according to claim 15, is characterized in that, described in get prize code comprise QR code, bar code or alphanumeric code.
The method of 17. 1 kinds of displaying articles and media play thereof, is characterized in that, described method utilizes the system of displaying articles and media play thereof to realize; Described system comprises at least one communication sensing device, is arranged on show stand and/or displaying articles; At least one communication receiving trap, is connected with communication sensing device and media playing apparatus communication; At least one media playing apparatus, comprises video-audio playing device and memory storage, and described method comprises:
Described at least one, the action of the observer of described displaying articles responded to by communication sensing device, and sends induction information to communication receiving trap;
Communication receiving trap described at least one receives the induction information that described communication sensing device sends, and described induction information is sent to described media playing apparatus;
Media playing apparatus described at least one receives described induction information, and plays corresponding described media file according to described induction information.
18. methods according to claim 17, is characterized in that, described communication sensing device is Near Field Communication sensing device;
Described Near Field Communication sensing device comprises: Near Field Communication transmitter and sensor.
19. methods according to claim 18, it is characterized in that, described media playing apparatus also comprises three-dimensional drawing module, described three-dimensional drawing module is according to described induction information, draw the part of described displaying articles corresponding with described induction information and/or the 3-D view of entirety, and described 3-D view is sent to the display of described video-audio playing device;
Described sensor comprises: movable sensor, gyro sensor, magnetic field sensor, signal strength sensors, weight sensor, pressure transducer, optical sensor, image sensor and magnetic field power and magnetic pole sensor.
20. methods according to claim 19, is characterized in that, the part of described displaying articles that described and described induction information is corresponding and/or the 3-D view of entirety comprise:
The amplification 3-D view at the position of the current displaying articles checked of described observer;
The overall three-dimensional view of the current displaying articles checked of described observer.
21. methods according to claim 18, is characterized in that, each described displaying articles is built-in with described communication receiving trap respectively, and described communication receiving trap has universal unique identifier; Each described media file is corresponding with a described unique identifier respectively; Described video-audio playing device reads described universal unique identifier, plays the media file corresponding with described universal unique identifier.
22. methods according to claim 19, is characterized in that, described system also comprises input-output unit and analyzes promotes subsystem; Wherein said input-output unit and described media playing apparatus and analyze and promote subsystem communication and be connected, described input-output unit comprises keyboard, display and camera;
Described analysis is promoted subsystem and is comprised at least one server and analysis module, and described server is connected with the communication of described communication receiving trap; Displaying articles described in described analysis module record with the interactive information of described observer, and provide relevant favor information according to described interactive information to described observer.
23. methods according to claim 17, is characterized in that, described media playing apparatus is desktop computer, laptop computer or panel computer;
Described communication receiving trap is network reception module or blue-tooth device.
24. methods according to claim 20, is characterized in that, described show stand are placed multiple different described displaying articles; Described communication sensing device is movable sensor, and described movable sensor is arranged in described displaying articles; When described movable sensor detects the velocity amplitude that the translational speed of described displaying articles reaches default, described video-audio playing device plays the media file corresponding with described displaying articles.
25. methods according to claim 20, is characterized in that, described show stand are placed multiple different described displaying articles; Described communication sensing device is arranged in described displaying articles; Described communication sensing device is magnetic field sensor and/or gyrosensor, and the predeterminated position of described show stand is provided with magnetic field device;
When described magnetic field sensor detects the velocity amplitude that the translational speed of described displaying articles reaches default, described video-audio playing device plays the media file corresponding with described displaying articles; And/or
During at one of them position that described gyrosensor detects described displaying articles upward, described video-audio playing device plays the media file corresponding with described part.
26. methods according to claim 25, is characterized in that, described gyrosensor detects the current trivector information of described displaying articles, and described trivector information are sent to described three-dimensional drawing module; Described three-dimensional drawing module according to described trivector information drawing 3 D graphics, and is sent to the display of described video-audio playing device.
27. methods according to claim 19, is characterized in that, described show stand are placed multiple different described displaying articles; Described communication sensing device is optical sensor, and described optical sensor is arranged on described show stand; Described displaying articles be arranged at described optical sensor and irradiate to described optical sensor light source between; When described light sensors is to the irradiation light of described light source, described video-audio playing device plays the media file corresponding with described displaying articles.
28. methods according to claim 19, is characterized in that, described show stand are placed multiple different described displaying articles in precalculated position; Described sensor comprises image sensor, described image sensor absorbs the image of described displaying articles and is analyzed with the location image absorbed in advance, when the described displaying articles that described image sensor analyzes on described show stand is moved predeterminable range, described video-audio playing device plays the media file corresponding with described displaying articles.
29. methods according to claim 19, is characterized in that, described Near Field Communication transmitter comprises sensing message signal by the induction information sent to described video-audio playing device; Described sensing message signal comprises described Near Field Communication sensing device coding;
When described communication sensing device comprises magnetic field sensor, described sensing message signal also comprises the active coding of described magnetic field sensor;
When described communication sensing device comprises gyro sensor, described sensing message signal also comprises the current trivector information that described gyro sensor detects described displaying articles.
30. methods according to claim 23, is characterized in that, the different described displaying articles of described analysis module record is by the number of times of described observer's movement and/or time; And according to described number of times and/or time when described displaying articles is arrived preset value by the number of times of described observer's movement and/or time, send award information to described observer.
31. methods according to claim 30, is characterized in that, described award information comprises: the code of prize got by the mailbox reserved to described observer, mobile terminal transmission; And/or
Described observer is pointed out to get corresponding prize by the code getting prize described in described input-output unit.
32. methods according to claim 31, is characterized in that, described in get prize code comprise QR code, bar code or alphanumeric code.
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