CN104754418A - 基于弹幕视频的广告投放方法 - Google Patents
基于弹幕视频的广告投放方法 Download PDFInfo
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- CN104754418A CN104754418A CN201510099391.1A CN201510099391A CN104754418A CN 104754418 A CN104754418 A CN 104754418A CN 201510099391 A CN201510099391 A CN 201510099391A CN 104754418 A CN104754418 A CN 104754418A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
- H04N21/4756—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data for rating content, e.g. scoring a recommended movie
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
- H04N21/4667—Processing of monitored end-user data, e.g. trend analysis based on the log file of viewer selections
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
- H04N21/4668—Learning process for intelligent management, e.g. learning user preferences for recommending movies for recommending content, e.g. movies
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Databases & Information Systems (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Human Computer Interaction (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
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Priority Applications (1)
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CN201510099391.1A CN104754418B (zh) | 2015-03-06 | 2015-03-06 | 基于弹幕视频的广告投放方法 |
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CN201510099391.1A CN104754418B (zh) | 2015-03-06 | 2015-03-06 | 基于弹幕视频的广告投放方法 |
Publications (2)
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CN104754418A true CN104754418A (zh) | 2015-07-01 |
CN104754418B CN104754418B (zh) | 2017-12-01 |
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CN201510099391.1A Active CN104754418B (zh) | 2015-03-06 | 2015-03-06 | 基于弹幕视频的广告投放方法 |
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Cited By (19)
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CN105187933A (zh) * | 2015-08-06 | 2015-12-23 | 北京奇艺世纪科技有限公司 | 一种数据处理方法、装置及*** |
CN105206127A (zh) * | 2015-10-20 | 2015-12-30 | 上海斐讯数据通信技术有限公司 | 一种移动终端在线教育的方法和装置 |
CN105554582A (zh) * | 2015-12-14 | 2016-05-04 | 广州弹幕网络科技有限公司 | 一种评论展示方法及*** |
CN105578255A (zh) * | 2015-12-31 | 2016-05-11 | 合一网络技术(北京)有限公司 | 一种广告播放方法及装置 |
CN105578222A (zh) * | 2016-02-01 | 2016-05-11 | 百度在线网络技术(北京)有限公司 | 一种信息推送方法和装置 |
CN105869008A (zh) * | 2015-12-07 | 2016-08-17 | 乐视云计算有限公司 | 一种广告定向投放方法及装置 |
CN106028161A (zh) * | 2016-04-29 | 2016-10-12 | 乐视控股(北京)有限公司 | 一种弹幕的生成、呈现方法及其装置、服务器、客户端 |
CN106682952A (zh) * | 2017-01-17 | 2017-05-17 | 北京薇途科技有限公司 | 一种基于场景热点的精准广告推荐***及方法 |
CN107332871A (zh) * | 2017-05-18 | 2017-11-07 | 百度在线网络技术(北京)有限公司 | 广告推送方法及装置 |
CN107423130A (zh) * | 2017-03-23 | 2017-12-01 | 武汉斗鱼网络科技有限公司 | 移动端广播和广告的展示***及方法 |
CN107613315A (zh) * | 2017-10-30 | 2018-01-19 | 广东欧珀移动通信有限公司 | 视频画质调整方法、装置、终端设备及存储介质 |
CN107682750A (zh) * | 2017-05-11 | 2018-02-09 | 腾讯科技(北京)有限公司 | 视频播放方法和装置 |
CN107784521A (zh) * | 2017-10-24 | 2018-03-09 | ***通信集团公司 | 一种广告播放方法、装置及存储介质 |
CN108235103A (zh) * | 2018-01-16 | 2018-06-29 | 深圳市瑞致达科技有限公司 | 广告智能播放方法、装置、***及可读存储介质 |
CN109003149A (zh) * | 2018-10-31 | 2018-12-14 | 科大讯飞股份有限公司 | 一种弹幕广告投放方法及装置 |
CN110267111A (zh) * | 2019-05-24 | 2019-09-20 | 平安科技(深圳)有限公司 | 视频弹幕分析方法、装置及存储介质、计算机设备 |
CN110290403A (zh) * | 2019-07-08 | 2019-09-27 | 合肥工业大学 | 网络视频贴片广告播放方法和*** |
CN110418211A (zh) * | 2019-07-31 | 2019-11-05 | 安徽抖范视频科技有限公司 | 一种基于视频关键词进行广告投放的方法及装置 |
CN112116391A (zh) * | 2020-09-18 | 2020-12-22 | 北京达佳互联信息技术有限公司 | 多媒体资源投放方法、装置、计算机设备及存储介质 |
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CN101650789A (zh) * | 2008-08-15 | 2010-02-17 | 深圳市蜂巢资讯传播有限公司 | 一种电子杂志互动***和方法 |
CN102122469A (zh) * | 2010-12-13 | 2011-07-13 | 胡加明 | 一种自由输入信息进行互动的广告方法 |
US20120124620A1 (en) * | 2010-11-17 | 2012-05-17 | Sony Computer Entertainment Inc. | Information Processing Apparatus and Information Processing Method |
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CN103049449A (zh) * | 2011-10-14 | 2013-04-17 | 杨裴生 | 汇集意见及调查资料的方法 |
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CN103533390A (zh) * | 2012-11-15 | 2014-01-22 | Tcl集团股份有限公司 | 基于社交网络信息进行电视节目推荐的方法及*** |
CN103533442A (zh) * | 2013-09-27 | 2014-01-22 | 北京奇虎科技有限公司 | 视频弹幕的加载方法及装置 |
US20140089801A1 (en) * | 2012-09-21 | 2014-03-27 | Comment Bubble, Inc. | Timestamped commentary system for video content |
CN104268130A (zh) * | 2014-09-24 | 2015-01-07 | 南开大学 | 一种面向Twitter的社交广告可投放性分析方法 |
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CN101650789A (zh) * | 2008-08-15 | 2010-02-17 | 深圳市蜂巢资讯传播有限公司 | 一种电子杂志互动***和方法 |
US20120124620A1 (en) * | 2010-11-17 | 2012-05-17 | Sony Computer Entertainment Inc. | Information Processing Apparatus and Information Processing Method |
CN102122469A (zh) * | 2010-12-13 | 2011-07-13 | 胡加明 | 一种自由输入信息进行互动的广告方法 |
US20120321271A1 (en) * | 2011-06-20 | 2012-12-20 | Microsoft Corporation | Providing video presentation commentary |
CN103049449A (zh) * | 2011-10-14 | 2013-04-17 | 杨裴生 | 汇集意见及调查资料的方法 |
US20130145248A1 (en) * | 2011-12-05 | 2013-06-06 | Sony Corporation | System and method for presenting comments with media |
US20130262564A1 (en) * | 2012-03-31 | 2013-10-03 | Immediate, LLC | Interactive media distribution systems and methods |
US20140089801A1 (en) * | 2012-09-21 | 2014-03-27 | Comment Bubble, Inc. | Timestamped commentary system for video content |
CN103533390A (zh) * | 2012-11-15 | 2014-01-22 | Tcl集团股份有限公司 | 基于社交网络信息进行电视节目推荐的方法及*** |
CN103533442A (zh) * | 2013-09-27 | 2014-01-22 | 北京奇虎科技有限公司 | 视频弹幕的加载方法及装置 |
CN104268130A (zh) * | 2014-09-24 | 2015-01-07 | 南开大学 | 一种面向Twitter的社交广告可投放性分析方法 |
Cited By (27)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
CN105187933A (zh) * | 2015-08-06 | 2015-12-23 | 北京奇艺世纪科技有限公司 | 一种数据处理方法、装置及*** |
CN105187933B (zh) * | 2015-08-06 | 2019-03-12 | 北京奇艺世纪科技有限公司 | 一种数据处理方法、装置及*** |
CN105206127A (zh) * | 2015-10-20 | 2015-12-30 | 上海斐讯数据通信技术有限公司 | 一种移动终端在线教育的方法和装置 |
CN105206127B (zh) * | 2015-10-20 | 2019-06-25 | 上海斐讯数据通信技术有限公司 | 一种移动终端在线教育的方法和装置 |
CN105869008A (zh) * | 2015-12-07 | 2016-08-17 | 乐视云计算有限公司 | 一种广告定向投放方法及装置 |
CN105554582A (zh) * | 2015-12-14 | 2016-05-04 | 广州弹幕网络科技有限公司 | 一种评论展示方法及*** |
CN105578255A (zh) * | 2015-12-31 | 2016-05-11 | 合一网络技术(北京)有限公司 | 一种广告播放方法及装置 |
EP3316586A4 (en) * | 2016-02-01 | 2018-06-13 | Baidu Online Network Technology (Beijing) Co., Ltd. | Information pushing method and device |
CN105578222A (zh) * | 2016-02-01 | 2016-05-11 | 百度在线网络技术(北京)有限公司 | 一种信息推送方法和装置 |
US10715854B2 (en) | 2016-02-01 | 2020-07-14 | Baidu Online Network Technology (Beijing) Co., Ltd. | Method and apparatus for pushing information |
WO2017133172A1 (zh) * | 2016-02-01 | 2017-08-10 | 百度在线网络技术(北京)有限公司 | 一种信息推送方法和装置 |
CN106028161A (zh) * | 2016-04-29 | 2016-10-12 | 乐视控股(北京)有限公司 | 一种弹幕的生成、呈现方法及其装置、服务器、客户端 |
CN106682952A (zh) * | 2017-01-17 | 2017-05-17 | 北京薇途科技有限公司 | 一种基于场景热点的精准广告推荐***及方法 |
CN107423130A (zh) * | 2017-03-23 | 2017-12-01 | 武汉斗鱼网络科技有限公司 | 移动端广播和广告的展示***及方法 |
CN107682750B (zh) * | 2017-05-11 | 2020-02-18 | 腾讯科技(北京)有限公司 | 视频播放方法和装置 |
CN107682750A (zh) * | 2017-05-11 | 2018-02-09 | 腾讯科技(北京)有限公司 | 视频播放方法和装置 |
CN107332871A (zh) * | 2017-05-18 | 2017-11-07 | 百度在线网络技术(北京)有限公司 | 广告推送方法及装置 |
CN107784521A (zh) * | 2017-10-24 | 2018-03-09 | ***通信集团公司 | 一种广告播放方法、装置及存储介质 |
CN107613315A (zh) * | 2017-10-30 | 2018-01-19 | 广东欧珀移动通信有限公司 | 视频画质调整方法、装置、终端设备及存储介质 |
CN108235103A (zh) * | 2018-01-16 | 2018-06-29 | 深圳市瑞致达科技有限公司 | 广告智能播放方法、装置、***及可读存储介质 |
CN109003149A (zh) * | 2018-10-31 | 2018-12-14 | 科大讯飞股份有限公司 | 一种弹幕广告投放方法及装置 |
CN109003149B (zh) * | 2018-10-31 | 2021-08-17 | 科大讯飞股份有限公司 | 一种弹幕广告投放方法及装置 |
CN110267111A (zh) * | 2019-05-24 | 2019-09-20 | 平安科技(深圳)有限公司 | 视频弹幕分析方法、装置及存储介质、计算机设备 |
CN110290403A (zh) * | 2019-07-08 | 2019-09-27 | 合肥工业大学 | 网络视频贴片广告播放方法和*** |
CN110290403B (zh) * | 2019-07-08 | 2021-03-23 | 合肥工业大学 | 网络视频贴片广告播放方法和*** |
CN110418211A (zh) * | 2019-07-31 | 2019-11-05 | 安徽抖范视频科技有限公司 | 一种基于视频关键词进行广告投放的方法及装置 |
CN112116391A (zh) * | 2020-09-18 | 2020-12-22 | 北京达佳互联信息技术有限公司 | 多媒体资源投放方法、装置、计算机设备及存储介质 |
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Address after: 100080, No. 8 Haidian street, Beijing, Haidian District Steel International Plaza, 6 floor Patentee after: YOUKU INFORMATION TECHNOLOGY (BEIJING) Co.,Ltd. Address before: 100080, No. 8 Haidian street, Beijing, Haidian District Steel International Plaza, 6 floor Patentee before: HEYI INFORMATION TECHNOLOGY (BEIJING) Co.,Ltd. |
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Effective date of registration: 20200421 Address after: 310052 room 508, floor 5, building 4, No. 699, Wangshang Road, Changhe street, Binjiang District, Hangzhou City, Zhejiang Province Patentee after: Alibaba (China) Co.,Ltd. Address before: 100080, No. 8 Haidian street, Beijing, Haidian District Steel International Plaza, 6 floor Patentee before: YOUKU INFORMATION TECHNOLOGY (BEIJING) Co.,Ltd. |
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