CN104394463B - 广告播放的监控方法和装置 - Google Patents
广告播放的监控方法和装置 Download PDFInfo
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- CN104394463B CN104394463B CN201410715381.1A CN201410715381A CN104394463B CN 104394463 B CN104394463 B CN 104394463B CN 201410715381 A CN201410715381 A CN 201410715381A CN 104394463 B CN104394463 B CN 104394463B
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- 238000012544 monitoring process Methods 0.000 title claims abstract description 71
- 238000000034 method Methods 0.000 title claims abstract description 41
- 239000000463 material Substances 0.000 claims abstract description 560
- 238000012806 monitoring device Methods 0.000 claims description 22
- 230000001737 promoting effect Effects 0.000 claims description 13
- 230000005540 biological transmission Effects 0.000 claims description 11
- 239000000284 extract Substances 0.000 claims description 8
- 238000000605 extraction Methods 0.000 claims description 6
- 230000008569 process Effects 0.000 claims description 6
- 206010048669 Terminal state Diseases 0.000 claims 1
- 238000005516 engineering process Methods 0.000 abstract description 8
- 230000008859 change Effects 0.000 description 6
- 230000000694 effects Effects 0.000 description 5
- 230000009471 action Effects 0.000 description 3
- 238000010168 coupling process Methods 0.000 description 3
- 238000005859 coupling reaction Methods 0.000 description 3
- 235000013399 edible fruits Nutrition 0.000 description 3
- 230000006870 function Effects 0.000 description 3
- 238000004891 communication Methods 0.000 description 2
- 230000008878 coupling Effects 0.000 description 2
- 238000010586 diagram Methods 0.000 description 2
- -1 if the label changes Substances 0.000 description 2
- 238000005259 measurement Methods 0.000 description 2
- 230000001960 triggered effect Effects 0.000 description 2
- 238000012790 confirmation Methods 0.000 description 1
- 238000001514 detection method Methods 0.000 description 1
- 230000006872 improvement Effects 0.000 description 1
- 230000001151 other effect Effects 0.000 description 1
- 238000012545 processing Methods 0.000 description 1
- 230000008439 repair process Effects 0.000 description 1
- 238000004148 unit process Methods 0.000 description 1
- 238000012795 verification Methods 0.000 description 1
Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44213—Monitoring of end-user related data
- H04N21/44222—Analytics of user selections, e.g. selection of programs or purchase activity
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
Landscapes
- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Databases & Information Systems (AREA)
- Health & Medical Sciences (AREA)
- General Health & Medical Sciences (AREA)
- Social Psychology (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Computer Networks & Wireless Communication (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
Description
Claims (11)
Priority Applications (1)
Application Number | Priority Date | Filing Date | Title |
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CN201410715381.1A CN104394463B (zh) | 2014-11-28 | 2014-11-28 | 广告播放的监控方法和装置 |
Applications Claiming Priority (1)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
CN201410715381.1A CN104394463B (zh) | 2014-11-28 | 2014-11-28 | 广告播放的监控方法和装置 |
Publications (2)
Publication Number | Publication Date |
---|---|
CN104394463A CN104394463A (zh) | 2015-03-04 |
CN104394463B true CN104394463B (zh) | 2018-09-18 |
Family
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Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
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CN201410715381.1A Active CN104394463B (zh) | 2014-11-28 | 2014-11-28 | 广告播放的监控方法和装置 |
Country Status (1)
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CN (1) | CN104394463B (zh) |
Families Citing this family (19)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
CN105335869A (zh) * | 2015-09-24 | 2016-02-17 | 精硕世纪科技(北京)有限公司 | 一种广告监测的预警方法及*** |
CN105245950B (zh) * | 2015-09-25 | 2018-09-14 | 精硕科技(北京)股份有限公司 | 视频广告监播方法及装置 |
CN106899864A (zh) * | 2015-12-18 | 2017-06-27 | 北京国双科技有限公司 | 广告检测方法和装置 |
CN107105325B (zh) * | 2016-02-22 | 2020-04-28 | 深圳完美星空科技有限公司 | 一种广告数据流发送方法、相关服务器及*** |
CN106488268A (zh) * | 2016-10-19 | 2017-03-08 | 天脉聚源(北京)科技有限公司 | 一种广告播出的检测方法及装置 |
CN108073631A (zh) * | 2016-11-16 | 2018-05-25 | 方正国际软件(北京)有限公司 | 一种防止广告页面修改的方法及装置 |
CN109564665B (zh) * | 2017-03-15 | 2021-10-01 | 华为技术有限公司 | 广告监测方法、装置及*** |
CN107046488A (zh) * | 2017-03-31 | 2017-08-15 | 北京奇艺世纪科技有限公司 | 一种广告投放故障检测方法、装置及*** |
CN109215682A (zh) * | 2018-08-01 | 2019-01-15 | 上海箧书网络科技有限公司 | 用于影音作品的广告监测方法及监测装置 |
CN109447676A (zh) * | 2018-09-10 | 2019-03-08 | 北京海逸风传媒股份有限公司 | 一种广告媒体监测***及方法 |
CN111242398B (zh) * | 2018-11-29 | 2024-06-07 | 北京搜狗科技发展有限公司 | 数据处理方法和装置、用于数据处理的装置 |
CN111275468A (zh) * | 2018-12-04 | 2020-06-12 | 山东快发网络科技有限公司 | 广告投放情况的监控方法、拍摄服务器和拍摄设备 |
CN110163664A (zh) * | 2019-04-29 | 2019-08-23 | 成都品果科技有限公司 | 一种广告展示反馈方法及装置 |
CN110264280A (zh) * | 2019-06-26 | 2019-09-20 | 北京智云联众科技有限公司 | 一种户外广告监测方法 |
CN110337029A (zh) * | 2019-07-10 | 2019-10-15 | 秒针信息技术有限公司 | 一种基于电子设备播放形式的资讯监播方法及装置 |
CN110891197B (zh) * | 2019-11-27 | 2021-12-28 | 秒针信息技术有限公司 | 视频广告投放状况检测方法、装置、电子设备及存储介质 |
CN110929656A (zh) * | 2019-11-27 | 2020-03-27 | 中铁程科技有限责任公司 | 基于图像识别的广告投放监测方法、装置及*** |
CN112087647B (zh) * | 2020-09-09 | 2022-08-09 | 北京明略昭辉科技有限公司 | 一种广告监测方法、装置、电子设备及介质 |
CN112184328A (zh) * | 2020-10-14 | 2021-01-05 | 广州欢网科技有限责任公司 | 广告监播***、方法和服务器 |
Citations (5)
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CN101277491A (zh) * | 2007-03-30 | 2008-10-01 | 华为技术有限公司 | 一种广告监控***和方法 |
CN102799605A (zh) * | 2012-05-02 | 2012-11-28 | 天脉聚源(北京)传媒科技有限公司 | 一种广告监播方法和*** |
CN103530798A (zh) * | 2013-10-12 | 2014-01-22 | 北京国双科技有限公司 | 广告物料状态处理方法和装置 |
CN103794209A (zh) * | 2014-01-17 | 2014-05-14 | 王博龙 | 一种基于音频指纹识别技术的电影映前广告监播*** |
CN103888851A (zh) * | 2012-12-20 | 2014-06-25 | 天津职业技术师范大学 | 一种统计视频广告播放的***和方法 |
Family Cites Families (8)
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US6233347B1 (en) * | 1998-05-21 | 2001-05-15 | Massachusetts Institute Of Technology | System method, and product for information embedding using an ensemble of non-intersecting embedding generators |
CN1274148C (zh) * | 2000-07-21 | 2006-09-06 | 皇家菲利浦电子有限公司 | 通过组合信号的水印与特性标识的多媒体监视 |
CN1988669B (zh) * | 2006-11-21 | 2010-06-16 | 北京大学 | 流媒体监播中的数字标记构造及验证方法 |
CN100561493C (zh) * | 2007-03-20 | 2009-11-18 | 陆小潮 | 数字多媒体内容播放的监控方法及监控装置 |
CN102413327A (zh) * | 2011-11-10 | 2012-04-11 | 中山大学深圳研究院 | 一种基于压缩传感的半脆弱水印的视频篡改检测方法 |
CN102523482B (zh) * | 2011-12-07 | 2014-07-23 | 中山大学 | 一种基于视频内容以及回归方法的广告监测技术 |
CN102629484B (zh) * | 2012-03-20 | 2015-07-01 | 秦汉香 | 监控影音文件播放的方法及*** |
CN102833622A (zh) * | 2012-09-19 | 2012-12-19 | 北京国双科技有限公司 | 视频文件播放次数的探测方法和装置 |
-
2014
- 2014-11-28 CN CN201410715381.1A patent/CN104394463B/zh active Active
Patent Citations (5)
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CN101277491A (zh) * | 2007-03-30 | 2008-10-01 | 华为技术有限公司 | 一种广告监控***和方法 |
CN102799605A (zh) * | 2012-05-02 | 2012-11-28 | 天脉聚源(北京)传媒科技有限公司 | 一种广告监播方法和*** |
CN103888851A (zh) * | 2012-12-20 | 2014-06-25 | 天津职业技术师范大学 | 一种统计视频广告播放的***和方法 |
CN103530798A (zh) * | 2013-10-12 | 2014-01-22 | 北京国双科技有限公司 | 广告物料状态处理方法和装置 |
CN103794209A (zh) * | 2014-01-17 | 2014-05-14 | 王博龙 | 一种基于音频指纹识别技术的电影映前广告监播*** |
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CN104394463A (zh) | 2015-03-04 |
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Denomination of invention: Method and device for monitoring advertising Effective date of registration: 20190531 Granted publication date: 20180918 Pledgee: Shenzhen Black Horse World Investment Consulting Co.,Ltd. Pledgor: BEIJING GRIDSUM TECHNOLOGY Co.,Ltd. Registration number: 2019990000503 |
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Address after: 100083 No. 401, 4th Floor, Haitai Building, 229 North Fourth Ring Road, Haidian District, Beijing Patentee after: BEIJING GRIDSUM TECHNOLOGY Co.,Ltd. Address before: 100086 Beijing city Haidian District Shuangyushu Area No. 76 Zhichun Road cuigongfandian 8 layer A Patentee before: BEIJING GRIDSUM TECHNOLOGY Co.,Ltd. |
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Effective date of registration: 20240604 Granted publication date: 20180918 |