CN104394463B - The monitoring method and device that advertisement plays - Google Patents
The monitoring method and device that advertisement plays Download PDFInfo
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- CN104394463B CN104394463B CN201410715381.1A CN201410715381A CN104394463B CN 104394463 B CN104394463 B CN 104394463B CN 201410715381 A CN201410715381 A CN 201410715381A CN 104394463 B CN104394463 B CN 104394463B
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- 238000012544 monitoring process Methods 0.000 title claims abstract description 71
- 238000000034 method Methods 0.000 title claims abstract description 41
- 239000000463 material Substances 0.000 claims abstract description 560
- 238000012806 monitoring device Methods 0.000 claims description 22
- 230000001737 promoting effect Effects 0.000 claims description 13
- 230000005540 biological transmission Effects 0.000 claims description 11
- 239000000284 extract Substances 0.000 claims description 8
- 238000000605 extraction Methods 0.000 claims description 6
- 230000008569 process Effects 0.000 claims description 6
- 206010048669 Terminal state Diseases 0.000 claims 1
- 238000005516 engineering process Methods 0.000 abstract description 8
- 230000008859 change Effects 0.000 description 6
- 230000000694 effects Effects 0.000 description 5
- 230000009471 action Effects 0.000 description 3
- 238000010168 coupling process Methods 0.000 description 3
- 238000005859 coupling reaction Methods 0.000 description 3
- 235000013399 edible fruits Nutrition 0.000 description 3
- 230000006870 function Effects 0.000 description 3
- 238000004891 communication Methods 0.000 description 2
- 230000008878 coupling Effects 0.000 description 2
- 238000010586 diagram Methods 0.000 description 2
- -1 if the label changes Substances 0.000 description 2
- 238000005259 measurement Methods 0.000 description 2
- 230000001960 triggered effect Effects 0.000 description 2
- 238000012790 confirmation Methods 0.000 description 1
- 238000001514 detection method Methods 0.000 description 1
- 230000006872 improvement Effects 0.000 description 1
- 230000001151 other effect Effects 0.000 description 1
- 238000012545 processing Methods 0.000 description 1
- 230000008439 repair process Effects 0.000 description 1
- 238000004148 unit process Methods 0.000 description 1
- 238000012795 verification Methods 0.000 description 1
Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44213—Monitoring of end-user related data
- H04N21/44222—Analytics of user selections, e.g. selection of programs or purchase activity
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Databases & Information Systems (AREA)
- Health & Medical Sciences (AREA)
- General Health & Medical Sciences (AREA)
- Social Psychology (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Computer Networks & Wireless Communication (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The monitoring method and device played the invention discloses a kind of advertisement.Wherein, the monitoring method of advertisement broadcasting includes：Receive the material file for the advertisement material to be measured that terminal is sent；First label to be measured is compared with the first original marking；If the first label to be measured is consistent with the first original marking, it is determined that the material file of advertisement material to be measured is consistent with the material file of primary advertising material；After determining that the material file of advertisement material to be measured is consistent with the material file of primary advertising material, the second label to be measured is compared with the second original marking, obtains comparison result；And determine whether the content that content that terminal-pair advertisement material to be measured is showed and primary advertising material are showed is consistent according to comparison result.Through the invention, whether consistent solves the problems, such as to be unable to monitor out the advertisement material whether the advertisement material of broadcasting is launched with advertiser in the related technology.
Description
Technical field
The present invention relates to monitoring of the advertisement field, the monitoring method played in particular to a kind of advertisement and device.
Background technology
Advertisement is a kind of a kind of commercial means from commodity to user that promoting.Businessman would generally be to TV, the media of internet
The advertisement of commodity is launched, these businessmans are properly termed as advertiser.For advertiser, the input situation of advertisement determines that it is wide
The economic input of announcement, therefore, advertiser can compare whether concern advertisement is played properly, whether there is or not broadcast leakage, prolong broadcast, the wrong feelings broadcast
Whether condition more even has deliberately not complete the case where playing.In order to ensure the interests of advertiser, it usually needs the broadcasting to advertisement
Situation is monitored, and avoids causing the loss of advertiser due to advertisement cheating.
However, prison broadcasts the mode in conjunction with advertisement detecting instrument to complete to generally use special messenger in real time at present, this mode is not
Only human cost is high, and is merely able to whether monitoring advertisement plays, cannot but detect broadcasting advertisement material whether with advertisement
Whether the advertisement material of main dispensing is consistent, and accordingly, there exist certain prisons to broadcast error.
Whether the advertisement material whether launched with advertiser for the advertisement material for being unable to monitor out broadcasting in the related technology
Consistent problem, currently no effective solution has been proposed.
Invention content
The monitoring method and device played the main purpose of the present invention is to provide a kind of advertisement, to solve in the related technology
It is unable to monitor out the whether consistent problem of advertisement material that whether the advertisement material of broadcasting is launched with advertiser.
To achieve the goals above, one side according to the ... of the embodiment of the present invention provides a kind of monitoring that advertisement plays
Method.The monitoring method that advertisement according to the present invention plays may include：Receive the material for the advertisement material to be measured that terminal is sent
File, wherein the material file of above-mentioned advertisement material to be measured carries the first label and the second label to be measured to be measured；By above-mentioned
One label to be measured is compared with the first original marking, wherein above-mentioned first original marking is to be added to primary advertising object in advance
The label of material；If above-mentioned first label to be measured is consistent with above-mentioned first original marking, it is determined that above-mentioned advertisement material to be measured
Material file is consistent with the above-mentioned material file of primary advertising material；The material file for determining above-mentioned advertisement material to be measured with it is upper
State primary advertising material material file it is consistent after, the above-mentioned second label to be measured is compared with the second original marking, is obtained
To comparison result, wherein above-mentioned second original marking is original with above-mentioned first in above-mentioned primary advertising material to be added in advance
Mark different labels；And the content that the above-mentioned advertisement material to be measured of above-mentioned terminal-pair is showed is determined according to above-mentioned comparison result
Whether the content showed with above-mentioned primary advertising material is consistent.
Further, according to above-mentioned comparison result determine content that the above-mentioned advertisement material to be measured of above-mentioned terminal-pair is showed with
The content that above-mentioned primary advertising material is showed whether may include unanimously：By judging the above-mentioned second label to be measured and above-mentioned the
Whether two original markings unanimously judge content that the above-mentioned advertisement material to be measured of above-mentioned terminal-pair is showed and above-mentioned primary advertising
Whether the content that material is showed is consistent；If above-mentioned second label to be measured is consistent with above-mentioned second original marking, it is determined that on
It is consistent with the content that above-mentioned primary advertising material is showed to state the content that the above-mentioned advertisement material to be measured of terminal-pair is showed；On if
It is inconsistent with above-mentioned second original marking to state the second label to be measured, it is determined that the above-mentioned above-mentioned advertisement material to be measured of terminal-pair is showed
The content that is showed of content and above-mentioned primary advertising material it is inconsistent.
Further, according to above-mentioned comparison result determine content that the above-mentioned advertisement material to be measured of above-mentioned terminal-pair is showed with
The content that above-mentioned primary advertising material is showed whether may include unanimously：By judging the above-mentioned second label to be measured and above-mentioned the
Whether two original markings unanimously judge content that the above-mentioned advertisement material to be measured of above-mentioned terminal-pair is showed and above-mentioned primary advertising
Whether the content that material is showed is consistent；If above-mentioned second label to be measured is consistent with above-mentioned second original marking, it is determined that on
It is consistent with the content that above-mentioned primary advertising material is showed to state the content that the above-mentioned advertisement material to be measured of terminal-pair is showed；On if
It is inconsistent with above-mentioned second original marking to state the second label to be measured, then extracts the from the material file of above-mentioned advertisement material to be measured
One file content, and the second file content is extracted from the material file of above-mentioned primary advertising material, above-mentioned first file content
For the object of above-mentioned advertisement material to be measured corresponding with the part that above-mentioned second original marking is inconsistent in the above-mentioned second label to be measured
Expect that a part of content of file, above-mentioned second file content are to differ with the above-mentioned second label to be measured in above-mentioned second original marking
A part of content of the material file of the corresponding above-mentioned primary advertising material in part of cause；By above-mentioned first file content with it is above-mentioned
Second file content is compared；And if above-mentioned first file content is consistent with above-mentioned second file content, it is determined that on
It is consistent with the content that above-mentioned primary advertising material is showed to state the content that the above-mentioned advertisement material to be measured of terminal-pair is showed.
Further, the above-mentioned first label to be measured is in the above-mentioned pre-added monitoring code of advertisement material to be measured,
Wherein, before the material file for receiving the advertisement material to be measured that terminal is sent, above-mentioned monitoring method can also include：Above-mentioned
When terminal plays advertisement material to be measured, either broadcast during above-mentioned terminal plays advertisement material to be measured or in above-mentioned terminal
At the end of putting advertisement material to be measured, above-mentioned monitoring code sends above-mentioned advertisement to be measured under the triggering of above-mentioned terminal by above-mentioned terminal
The material file of material.
Further, above-mentioned advertisement material to be measured is video ads, in the object for receiving the advertisement material to be measured that terminal is sent
While expecting file, above-mentioned monitoring method can also include：Receive the attribute for the above-mentioned advertisement material to be measured that above-mentioned terminal is sent
Information, above-mentioned attribute information include at least one of：Advertiser's title, advertised name, promotional literature type, promotional literature are big
Small, advertisement broadcast start time, advertisement terminate reproduction time, video ads duration, advertisement URL；Wherein, according to above-mentioned comparison
As a result the content that the content that the above-mentioned above-mentioned advertisement material to be measured of terminal-pair is showed is showed with above-mentioned primary advertising material is determined
Whether it is consistent after, above-mentioned monitoring method further includes：The dispensing shape of above-mentioned advertisement material to be measured is determined according to above-mentioned attribute information
State.
Further, the above-mentioned second label to be measured and the second original marking all can be digital watermarking labels.
To achieve the goals above, another aspect according to the ... of the embodiment of the present invention provides a kind of monitoring that advertisement plays
Device.The monitoring device that advertisement according to the present invention plays may include：First receiving unit, for receiving waiting for for terminal transmission
Survey the material file of advertisement material, wherein the advertisement material that above-mentioned advertisement material to be measured is played by above-mentioned terminal, it is above-mentioned to be measured
The material file of advertisement material carries the first label and the second label to be measured to be measured；First comparing unit, for by above-mentioned the
One label to be measured is compared with the first original marking, wherein above-mentioned first original marking is to be added to primary advertising object in advance
The label of material；First determination unit, if consistent with above-mentioned first original marking for the above-mentioned first label to be measured, it is determined that on
The material file for stating advertisement material to be measured is consistent with the above-mentioned material file of primary advertising material；Second comparing unit is used for
After determining that the material file of above-mentioned advertisement material to be measured is consistent with the above-mentioned material file of primary advertising material, by above-mentioned second
Label to be measured is compared with the second original marking, obtains comparison result, wherein above-mentioned second original marking is to be added in advance
The label different from above-mentioned first original marking in above-mentioned primary advertising material；Second determination unit, for according to above-mentioned comparison
As a result the content that the content that the above-mentioned above-mentioned advertisement material to be measured of terminal-pair is showed is showed with above-mentioned primary advertising material is determined
It is whether consistent.
Further, the second determination unit may include：First judgment module judges that above-mentioned second waits for mark for passing through
Remember with above-mentioned second original marking whether unanimously come judge content that the above-mentioned advertisement material to be measured of above-mentioned terminal-pair is showed with it is upper
Whether consistent state the content that primary advertising material is showed；First determining module, if for above-mentioned second it is to be measured label with
It is consistent to state the second original marking, it is determined that the content that the above-mentioned above-mentioned advertisement material to be measured of terminal-pair is showed and above-mentioned primary advertising
The content that material is showed is consistent；Second determining module, if for the above-mentioned second label to be measured and above-mentioned second original marking
It is inconsistent, it is determined that the content that the above-mentioned above-mentioned advertisement material to be measured of terminal-pair is showed was showed with above-mentioned primary advertising material
Content is inconsistent.
Further, the second determination unit may include：Second judgment module judges that above-mentioned second waits for mark for passing through
Remember with above-mentioned second original marking whether unanimously come judge content that the above-mentioned advertisement material to be measured of above-mentioned terminal-pair is showed with it is upper
Whether consistent state the content that primary advertising material is showed；Third determining module, if for above-mentioned second it is to be measured label with
It is consistent to state the second original marking, it is determined that the content that the above-mentioned above-mentioned advertisement material to be measured of terminal-pair is showed and above-mentioned primary advertising
The content that material is showed is consistent；Extraction module, if differed with above-mentioned second original marking for the above-mentioned second label to be measured
It causes, then extracts the first file content from the material file of above-mentioned advertisement material to be measured, and from the object of above-mentioned primary advertising material
Extract the second file content in material file, above-mentioned first file content be in the above-mentioned second label to be measured with the above-mentioned second original mark
Remember that a part of content of the material file of the corresponding above-mentioned advertisement material to be measured in inconsistent part, above-mentioned second file content are
The material of above-mentioned primary advertising material corresponding with the part that the above-mentioned second label to be measured is inconsistent in above-mentioned second original marking
A part of content of file；Comparing module, for above-mentioned first file content to be compared with above-mentioned second file content；The
Four determining modules, if consistent with above-mentioned second file content for above-mentioned first file content, it is determined that in above-mentioned terminal-pair
It is consistent with the content that above-mentioned primary advertising material is showed to state the content that advertisement material to be measured is showed.
Further, the above-mentioned first label to be measured can be in above-mentioned advertisement material pre-added monitoring generation to be measured
Code, above-mentioned monitoring device can also include：Transmission unit is used in above-mentioned terminal plays advertisement material to be measured, or upper
During stating terminal plays advertisement material to be measured, or at the end of above-mentioned terminal plays advertisement material to be measured, above-mentioned monitoring generation
Code sends the material file of above-mentioned advertisement material to be measured under the triggering of above-mentioned terminal by above-mentioned terminal.
Further, above-mentioned advertisement material to be measured is video ads, and above-mentioned monitoring device can also include：Second receives list
Member, above-mentioned the waiting for for while receiving the material file for the advertisement material to be measured that terminal is sent, receiving above-mentioned terminal transmission
The attribute information of advertisement material is surveyed, above-mentioned attribute information includes at least one of：Advertiser's title, advertised name, advertisement text
Part type, promotional literature size, advertisement broadcast start time, advertisement terminate reproduction time, video ads duration, advertisement URL；The
Three determination units, for according to above-mentioned comparison result determine content that the above-mentioned advertisement material to be measured of above-mentioned terminal-pair is showed with
After whether the content that above-mentioned primary advertising material is showed is consistent, above-mentioned advertisement material to be measured is determined according to above-mentioned attribute information
Dispensing state.
According to inventive embodiments, by the material file for receiving the advertisement material to be measured that terminal is sent, wherein advertisement to be measured
The material file of material carries the first label and the second label to be measured to be measured；By first it is to be measured label with the first original marking into
Row compares, wherein the first original marking is to be added to the label of primary advertising material in advance；If the first label to be measured and first
Original marking is consistent, it is determined that the material file of advertisement material to be measured is consistent with the material file of primary advertising material；In determination
It is after the material file of advertisement material to be measured is consistent with the material file of primary advertising material, the second label to be measured and second is former
Begin to mark and be compared, obtain comparison result, wherein the second original marking is to be added in primary advertising material and first in advance
The different label of original marking；And according to comparison result determine content that terminal-pair advertisement material to be measured is showed with it is original wide
Accuse whether the content that is showed of material consistent, solve be unable to monitor out in the related technology broadcasting advertisement material whether with advertisement
Whether the whether consistent problem of the advertisement material of main dispensing, the advertisement material that having reached can detect to play are launched with advertiser
The whether consistent effect of advertisement material.
Description of the drawings
The attached drawing constituted part of this application is used to provide further understanding of the present invention, schematic reality of the invention
Example and its explanation are applied for explaining the present invention, is not constituted improper limitations of the present invention.In the accompanying drawings：
Fig. 1 is the flow chart for the monitoring method that advertisement according to the ... of the embodiment of the present invention plays；And
Fig. 2 is the schematic diagram for the monitoring device that advertisement according to the ... of the embodiment of the present invention plays.
Specific implementation mode
It should be noted that in the absence of conflict, the features in the embodiments and the embodiments of the present application can phase
Mutually combination.The present invention will be described in detail below with reference to the accompanying drawings and embodiments.
In order to enable those skilled in the art to better understand the solution of the present invention, below in conjunction in the embodiment of the present invention
Attached drawing, technical scheme in the embodiment of the invention is clearly and completely described, it is clear that described embodiment is only
The embodiment of a part of the invention, instead of all the embodiments.Based on the embodiments of the present invention, ordinary skill people
The every other embodiment that member is obtained without making creative work should all belong to the model that the present invention protects
It encloses.
It should be noted that term " first " in description and claims of this specification and above-mentioned attached drawing, "
Two " etc. be for distinguishing similar object, without being used to describe specific sequence or precedence.It should be appreciated that using in this way
Data can be interchanged in the appropriate case, so as to the embodiment of the present invention described herein.In addition, term " comprising " and " tool
Have " and their any deformation, it is intended that cover it is non-exclusive include, for example, containing series of steps or unit
Process, method, system, product or equipment those of are not necessarily limited to clearly to list step or unit, but may include without clear
It is listing to Chu or for these processes, method, product or equipment intrinsic other steps or unit.
An embodiment of the present invention provides the monitoring methods that a kind of advertisement plays.This method can be by monitoring device come real
It is existing, wherein monitoring device can be for playing the equipment being monitored to advertisement.
Fig. 1 is the flow chart for the monitoring method that advertisement according to the ... of the embodiment of the present invention plays.As shown in Figure 1, the advertisement is broadcast
The monitoring method put may include that steps are as follows：
Step S102 receives the material file for the advertisement material to be measured that terminal is sent, wherein the advertisement material to be measured is
The advertisement material that the terminal is played, the material file of advertisement material to be measured carry the first label to be measured and second and wait for mark
Note.
Advertisement material is the content showed in advertisement, and basic material form can be word, picture, Flash types
Material.Advertisement material is required to load its corresponding material file when being played in terminal, corresponding to various forms of materials
Material file is different, for example, it is text file that word is corresponding, corresponding picture is picture file, and Flash is corresponding to be
Flash file, corresponding video is video file.When ad content broadcasts, it is possible to will appear broadcast leakage, prolong and broadcast, wrong broadcast
Situation can receive the advertisement to be measured of terminal (can be the terminals such as smart television, computer, mobile phone) transmission in view of these situations
The material file of material, advertisement material file is monitored with monitor the advertisement material whether be advertiser provide advertising thing
Material.Specifically, starting to play advertisement material either in playing process or at the end of broadcasting, terminal sends to monitoring device and broadcasts
The material file for the advertisement material put, monitoring device receive the material file for the advertisement material that terminal is sent.
Before advertisement dispensing, the first original marking and the second original marking are added in advertisement material in advance, wherein first
Original marking is the material file integrality for marking advertisement material, if the label changes, material file is then sent out
Changing then shows that material file is imperfect for example, the first original marking lacks.Second original marking then can be used for
Embody content, such as image content, video content etc. that advertisement material is showed.First original marking and the second original marking tool
Body effect will be described hereinafter.
After being delivered to advertisement side due to advertisement material, advertisement side may modify to advertisement material or content is deleted
It removes, then corresponding label can also change, and first carried in advertisement material to be measured label to be measured and the second label to be measured are i.e.
The form presented by the first original marking and the second original marking when advertisement material plays, wherein first it is to be measured label with
First original marking corresponds to, and the second label to be measured is corresponding with the second original marking.
First label to be measured can be monitoring code, which can be added to advertising thing before the dispensing of advertisement material
In the material file of material, which is touched when advertisement material starts to play either in playing process or at the end of broadcasting
Hair sends the material file of advertisement material by terminal.Second label to be measured can be pictorial symbolization or digital watermarking label.
Step S104 the first label to be measured is compared with the first original marking, wherein the first original marking is advance
It is added to the label of primary advertising material.Primary advertising material is the advertisement material that advertiser provides before advertisement broadcasting.Its
In, the first label to be measured and the label that the first original marking is the same type.
It, can be out of, advertisement material to be measured material before the first label to be measured is compared with the first original marking
The first label to be measured is extracted in appearance, by the way that the first label to be measured to be compared with the first original marking, judges that first waits for mark
Whether note unanimously judges the material file of advertisement material to be measured and the material file of primary advertising material with the first original marking
It is whether consistent.
Step S106, if the first label to be measured is consistent with the first original marking, it is determined that the material of advertisement material to be measured
File is consistent with the material file of primary advertising material.
If the first label to be measured is inconsistent with the first original marking, it is determined that the material file of advertisement material to be measured and original
The material file of beginning advertisement material is inconsistent.
Using advertisement material file as video file, for the first label to be measured, it is in primary advertising material
It is both provided with one section of monitoring code in each frame video in original video files, will be started in the video file of terminal plays
The monitoring code of each frame video be compared with the monitoring code in original video files, if the monitoring code of each frame
All consistent, then video file to be measured is consistent with original video files.If the comparison knot of a wherein frame or the monitoring code of multiframe
Fruit is inconsistent, then shows that video file to be measured is altered, and video file to be measured and original video files are inconsistent.Wherein video text
Part it is inconsistent it is also possible that in video file to be measured monitoring code comparison original video files in monitoring code it is scarce
It loses, to cause the missing of video file.
Step S108, determine the material file of advertisement material to be measured it is consistent with the material file of primary advertising material it
Afterwards, the second label to be measured is compared with the second original marking, obtains comparison result.Wherein, the second original marking is advance
It is added to label different from the first original marking in primary advertising material.Second label to be measured is same with the second original marking
The label of a type.
It, can be out of, advertisement material to be measured material before the second label to be measured is compared with the second original marking
The second label to be measured is extracted in appearance.By the way that the second label to be measured to be compared with the second original marking, judge that second waits for mark
Whether note and the second original marking unanimously judge what content that advertisement material to be measured is showed was showed with primary advertising material
Whether content is consistent.
It preferably,, can will be with original when the first label to be measured is inconsistent with the first original marking in the embodiment of the present invention
Second label to be measured of the material file of the inconsistent advertisement material to be measured of material file of beginning advertisement material is preferentially compared.
Due to when material file there are it is different when, the content that corresponding advertisement material is showed largely can be with primary advertising material
The content that is showed is different, preferentially judges the advertisement material, can determine in time the advertisement material whether with it is original extensively
It is consistent to accuse material, advertiser is facilitated to make further decision.
Step S110 determines the content and primary advertising material that terminal-pair advertisement material to be measured is showed according to comparison result
Whether the content showed is consistent.
Using advertisement material file as video file, for the second label to be measured is label, to be measured regard is being determined
When frequency file is consistent with the monitoring code of original video files, by comparing the number of each frame video in video file to be measured
Watermark, to judge whether video file to be measured is consistent with original video files, if unanimously, video file to be measured shows
Content it is consistent with the content that original video files show；If inconsistent, the content that video file to be measured shows is regarded with original
The content that frequency file shows is inconsistent.
Through the embodiment of the present invention, due to using in the label to be measured of first in advertisement material to be measured and primary advertising material
The first original marking comparison, obtain the whether consistent comparing result of material file；If comparing result is consistent, show to be measured
The material file of advertisement material is consistent with the material file of primary advertising material, and further by second in advertisement material to be measured
Label to be measured is compared with the second original marking in primary advertising material, determines whether the content that material file shows is consistent, from
The content that the material file and advertisement material of advertisement material are showed is monitored respectively, to detect the advertisement material of broadcasting
It is whether consistent with primary advertising material, solve be unable to monitor out in the related technology broadcasting advertisement material whether with advertiser throw
The whether consistent problem of the advertisement material put, has reached that can to detect whether the advertisement material played is launched with advertiser wide
Accuse the whether consistent effect of material.
The monitoring method of the embodiment of the present invention can be used for the broadcast monitoring on smart television, wherein smart television refers to
With full open model platform, it is equipped with operating system, user can voluntarily install and uninstall while appreciating general television content
Types of applications software, the new tv product that persistently function is expanded and is upgraded.Smart television advertisement is to rely on smart television
It carries out, be presented to the user in Intelligent television terminal and issue the marketing mode of brand message with various advertisement forms.
Preferably, in embodiments of the present invention, in determining that terminal-pair advertisement material to be measured is showed according to comparison result
Hold the content that is showed with primary advertising material whether may include unanimously：
S2, by judging whether the second label to be measured and the second original marking unanimously judge terminal-pair advertisement material to be measured
Whether the content showed and the content that primary advertising material is showed are consistent.
S4, if the second label to be measured is consistent with the second original marking, it is determined that terminal-pair advertisement material to be measured is showed
Content it is consistent with the content that primary advertising material is showed.
S6, if the second label to be measured is inconsistent with the second original marking, it is determined that terminal-pair advertisement material institute exhibition to be measured
Existing content and the content that primary advertising material is showed are inconsistent.
It should be noted that only under the material file unanimous circumstances of advertisement material to be measured and primary advertising material,
Advertisement material to be measured is likely to consistent with the content of primary advertising material showed.If advertisement material to be measured and primary advertising
The material file of material is inconsistent, then the content that they show respectively is with regard to inconsistent.Show content be exactly user terminal can
The ad content seen.It is compared with the second original marking by the second label to be measured, more can determine that the content of showing advertisement
It is whether complete, whether there is or not broadcast leakage, prolong broadcast, mistake is broadcast the case where.
Optionally, in embodiments of the present invention, in determining that terminal-pair advertisement material to be measured is showed according to comparison result
Hold the content that is showed with primary advertising material whether may include unanimously：
S8, by judging whether the second label to be measured and the second original marking unanimously judge terminal-pair advertisement material to be measured
Whether the content showed and the content that primary advertising material is showed are consistent.
S10, if the second label to be measured is consistent with the second original marking, it is determined that terminal-pair advertisement material to be measured is showed
Content it is consistent with the content that primary advertising material is showed.
S12, if the second label to be measured is inconsistent with the second original marking, from the material file of advertisement material to be measured
The first file content is extracted, and extracts the second file content from the material file of primary advertising material, the first file content is
A part for the material file of advertisement material to be measured corresponding with the part that the second original marking is inconsistent in second label to be measured
Content, the second file content are primary advertising material corresponding with the part that the second label to be measured is inconsistent in the second original marking
Material file a part of content.
First file content is compared S14 with the second file content.
S16, if the first file content is consistent with the second file content, it is determined that terminal-pair advertisement material to be measured is showed
Content it is consistent with the content that primary advertising material is showed.
First file content and the second file content are inconsistent to be compared in the second label to be measured and the second original marking
The material file content in place.By taking advertisement material file is video file as an example, video file includes first frame video A, and second
Frame video B, third frame video C, wherein the number of video C1 and the video C in original video files in video file to be measured
Watermark differs, then extracts the video C in video C1 and the original video files in video file to be measured.By video C1 and
Video C is compared, and video C1 and video C here are respectively the first file content and the second file content.If video C1
It is consistent with video C, it is determined that video file to be measured is consistent with original video files.
Preferably, in embodiments of the present invention, the first label to be measured can be for being added in advance in advertisement material to be measured
Monitoring code, wherein receive terminal send advertisement material to be measured material file before, monitoring method can also wrap
It includes：
S18, in terminal plays advertisement material to be measured, or during terminal plays advertisement material to be measured, Huo Zhe
At the end of terminal plays advertisement material to be measured, monitoring code sends the material of advertisement material to be measured under terminal triggering by terminal
File.
Such as after smart television booting, when there is advertisement material to be measured, existing monitoring of the advertisement code in material is triggered,
All information and material itself that include in advertisement material to be measured are packaged passback by code, are parsed accordingly after passback；It carries
The monitoring of the advertisement code after parsing is taken, is compared with primary advertising monitoring code.It is triggered based on monitoring of the advertisement code each time
Return data records, and can count the number that ad content is demonstrated.
Preferably, in embodiments of the present invention, advertisement material to be measured can be video ads, receive waiting for for terminal transmission
While surveying the material file of advertisement material, monitoring method can also include：
S20 receives the attribute information for the advertisement material to be measured that terminal is sent, and attribute information includes at least one of：Extensively
When accusing that important name claims, advertised name, promotional literature type, promotional literature size, advertisement broadcast start time, advertisement terminate to play
Between, video ads duration, advertisement URL.
S22, wherein content that terminal-pair advertisement material to be measured is showed and primary advertising object are being determined according to comparison result
After whether the showed content of material is consistent, monitoring method further includes：The dispensing of advertisement material to be measured is determined according to attribute information
State.
It can be to launching the advertisement date, launching advertisement position, advertisement broadcasting completely according to the attribute information of advertisement material to be measured
Property make accurate judgement, wherein by advertisement broadcast start time can obtain launch the advertisement date, by promotional literature type,
Broadcast start time, end reproduction time, video ads duration can determine whether different type advertisement is completely showed, by wide
The advertisement position of dispensing can be obtained by accusing URL.
Preferably, in embodiments of the present invention, the second label to be measured and the second original marking all can be digital watermarking marks
Note.
Digital watermarking refers to inlaying (Embed) in data, has anti-detection, anti-forgery and anti-erasing characteristic, not shadow
Ring the legal data with identifiability used of data.
It is marked using digital watermarking in advertisement material, it is not easy to be ascertained and change again, but can be known by producer
It not and recognizes, is hidden in the information in carrier (i.e. advertisement material) by these, confirmation creator of content can be reached, judge to carry
Whether body is tampered and other effects.The information of digital watermarking is safe, it is difficult to it distorts or forges, meanwhile, it also has lower mistake
Verification and measurement ratio, when primary advertising material changes, digital watermarking can also change, so as to detect initial data
Change.
The embodiment of the present invention additionally provides a kind of monitoring device that advertisement plays.The device can pass through computer equipment reality
Its existing function.It should be noted that the monitoring device that the advertisement of the embodiment of the present invention plays can be used for executing implementation of the present invention
The monitoring method that the advertisement that example is provided plays, the monitoring method that the advertisement of the embodiment of the present invention plays can also be through the invention
Monitoring device that advertisement that embodiment is provided plays executes.
Fig. 2 is the schematic diagram for the monitoring device that advertisement according to the ... of the embodiment of the present invention plays.As shown in Fig. 2, the advertisement is broadcast
The monitoring device put may include：First receiving unit 10, the first comparing unit 20, the first determination unit 30, second compare single
Member 40 and the second determination unit 50.
First receiving unit 10 is used to receive the material file of the advertisement material to be measured of terminal transmission, wherein advertisement to be measured
The advertisement material that material is played by terminal, the material file of advertisement material to be measured carry the first label to be measured and second to be measured
Label.
Advertisement material is the content showed in advertisement, and basic material form can be word, picture, Flash types
Material.Advertisement material is required to load its corresponding material file when being played in terminal, corresponding to various forms of materials
Material file is different, for example, it is text file that word is corresponding, corresponding picture is picture file, and Flash is corresponding to be
Flash file, corresponding video is video file.When ad content broadcasts, it is possible to will appear broadcast leakage, prolong and broadcast, wrong broadcast
Situation can receive the advertisement to be measured of terminal (can be the terminals such as smart television, computer, mobile phone) transmission in view of these situations
The material file of material, advertisement material file is monitored with monitor the advertisement material whether be advertiser provide advertising thing
Material.Specifically, starting to play advertisement material either in playing process or at the end of broadcasting, terminal sends to monitoring device and broadcasts
The material file for the advertisement material put, monitoring device receive the material file for the advertisement material that terminal is sent.
Before advertisement dispensing, the first original marking and the second original marking are added in advertisement material in advance, wherein first
Original marking is the material file integrality for marking advertisement material, if the label changes, material file is then sent out
Changing then shows that material file is imperfect for example, the first original marking lacks.Second original marking then can be used for
Embody content, such as image content, video content etc. that advertisement material is showed.First original marking and the second original marking tool
Body effect will be described hereinafter.
After being delivered to advertisement side due to advertisement material, advertisement side may modify to advertisement material or content is deleted
It removes, then corresponding label can also change, and first carried in advertisement material to be measured label to be measured and the second label to be measured are i.e.
The form presented by the first original marking and the second original marking when advertisement material plays, wherein first it is to be measured label with
First original marking corresponds to, and the second label to be measured is corresponding with the second original marking.
First comparing unit 20 is used to the first label to be measured being compared with the first original marking, wherein first is original
Labeled as the label for being added to primary advertising material in advance.
It, can be out of, advertisement material to be measured material before the first label to be measured is compared with the first original marking
The first label to be measured is extracted in appearance, by the way that the first label to be measured to be compared with the first original marking, judges that first waits for mark
Whether note unanimously judges the material file of advertisement material to be measured and the material file of primary advertising material with the first original marking
It is whether consistent.
If the first determination unit 30 is consistent with the first original marking for the first label to be measured, it is determined that advertising thing to be measured
The material file of material is consistent with the material file of primary advertising material.If the first label to be measured differs with the first original marking
It causes, it is determined that the material file of advertisement material to be measured and the material file of primary advertising material are inconsistent.
Using advertisement material file as video file, for the first label to be measured, it is in primary advertising material
It is both provided with one section of monitoring code in each frame video in original video files, will be started in the video file of terminal plays
The monitoring code of each frame video be compared with the monitoring code in original video files, if the monitoring code of each frame
All consistent, then video file to be measured is consistent with original video files.If the comparison knot of a wherein frame or the monitoring code of multiframe
Fruit is inconsistent, then shows that video file to be measured is altered, and video file to be measured and original video files are inconsistent.Wherein video text
Part it is inconsistent it is also possible that in video file to be measured monitoring code comparison original video files in monitoring code it is scarce
It loses, to cause the missing of video file.
Second comparing unit 40 is used for the material text with primary advertising material in the material file for determining advertisement material to be measured
After part is consistent, the second label to be measured is compared with the second original marking, obtains comparison result, wherein the second original mark
It is denoted as and is added to label different from the first original marking in primary advertising material in advance.
It, can be out of, advertisement material to be measured material before the second label to be measured is compared with the second original marking
The second label to be measured is extracted in appearance.By the way that the second label to be measured to be compared with the second original marking, judge that second waits for mark
Whether note and the second original marking unanimously judge what content that advertisement material to be measured is showed was showed with primary advertising material
Whether content is consistent.
It preferably,, can will be with original when the first label to be measured is inconsistent with the first original marking in the embodiment of the present invention
Second label to be measured of the material file of the inconsistent advertisement material to be measured of material file of beginning advertisement material is preferentially compared.
Due to when material file there are it is different when, the content that corresponding advertisement material is showed largely can be with primary advertising material
The content that is showed is different, preferentially judges the advertisement material, can determine in time the advertisement material whether with it is original extensively
It is consistent to accuse material, advertiser is facilitated to make further decision.
Second determination unit 50 be used for according to comparison result determine content that terminal-pair advertisement material to be measured is showed with it is former
Whether the content that beginning advertisement material is showed is consistent.
Using advertisement material file as video file, for the second label to be measured is label, to be measured regard is being determined
When frequency file is consistent with the monitoring code of original video files, by comparing the number of each frame video in video file to be measured
Watermark, to judge whether video file to be measured is consistent with original video files, if unanimously, video file to be measured shows
Content it is consistent with the content that original video files show；If inconsistent, the content that video file to be measured shows is regarded with original
The content that frequency file shows is inconsistent.
Through the embodiment of the present invention, due to using in the label to be measured of first in advertisement material to be measured and primary advertising material
The first original marking comparison, obtain the whether consistent comparing result of material file；If comparing result is consistent, show to be measured
The material file of advertisement material is consistent with the material file of primary advertising material, and further by second in advertisement material to be measured
Label to be measured is compared with the second original marking in primary advertising material, determines whether the content that material file shows is consistent, from
The content that the material file and advertisement material of advertisement material are showed is monitored respectively, to detect the advertisement material of broadcasting
It is whether consistent with primary advertising material, solve be unable to monitor out in the related technology broadcasting advertisement material whether with advertiser throw
The whether consistent problem of the advertisement material put, has reached that can to detect whether the advertisement material played is launched with advertiser wide
Accuse the whether consistent effect of material.
Preferably, in embodiments of the present invention, the second determination unit may include：First judgment module, first determine mould
Block and the second determining module.
First judgment module is used for by judging whether the second label to be measured and second original marking unanimously judge terminal
Whether the content showed to advertising thing material to be measured and the content that primary advertising material is showed are consistent.
If the first determining module is consistent with the second original marking for the second label to be measured, it is determined that terminal-pair is to be measured wide
It is consistent with the content that primary advertising material is showed to accuse the content that material is showed.
If the second determining module is inconsistent with the second original marking for the second label to be measured, it is determined that terminal-pair is to be measured
The content that advertisement material is showed and the content that primary advertising material is showed are inconsistent.
It should be noted that only under the material file unanimous circumstances of advertisement material to be measured and primary advertising material,
Advertisement material to be measured is likely to consistent with the content of primary advertising material showed.If advertisement material to be measured and primary advertising
The material file of material is inconsistent, then the content that they show respectively is with regard to inconsistent.Show content be exactly user terminal can
The ad content seen.It is compared with the second original marking by the second label to be measured, more can determine that the content of showing advertisement
It is whether complete, whether there is or not broadcast leakage, prolong broadcast, mistake is broadcast the case where.
Optionally, in embodiments of the present invention, the second determination unit may include：Second judgment module, third determine mould
Block, extraction module and comparing module.
Second judgment module is used for by judging whether the second label to be measured and second original marking unanimously judge terminal
Whether the content showed to advertising thing material to be measured and the content that primary advertising material is showed are consistent.
If third determining module is consistent with the second original marking for the second label to be measured, it is determined that terminal-pair is to be measured wide
It is consistent with the content that primary advertising material is showed to accuse the content that material is showed.
If extraction module is inconsistent with the second original marking for the second label to be measured, from the object of advertisement material to be measured
The first file content is extracted in material file, and extracts the second file content from the material file of primary advertising material, the first text
Part content is the material file of advertisement material to be measured corresponding with the part that the second original marking is inconsistent in the second label to be measured
A part of content, the second file content is corresponding original with the second inconsistent part of label to be measured in the second original marking
A part of content of the material file of advertisement material.
Comparing module is for the first file content to be compared with the second file content；4th determining module, for such as
The first file content of fruit is consistent with the second file content, it is determined that content that terminal-pair advertisement material to be measured is showed with it is original wide
It is consistent to accuse the content that material is showed.
First file content and the second file content are inconsistent to be compared in the second label to be measured and the second original marking
The material file content in place.By taking advertisement material file is video file as an example, video file includes first frame video A, and second
Frame video B, third frame video C, wherein the number of video C1 and the video C in original video files in video file to be measured
Watermark differs, then extracts the video C in video C1 and the original video files in video file to be measured.By video C1 and
Video C is compared, and video C1 and video C here are respectively the first file content and the second file content.If video C1
It is consistent with video C, it is determined that video file to be measured is consistent with original video files.
Preferably, in embodiments of the present invention, the first label to be measured can be for being added in advance in advertisement material to be measured
Monitoring code, which can also include：Transmission unit.
Transmission unit is used in terminal plays advertisement material to be measured, or in terminal plays advertisement material process to be measured
In, or at the end of terminal plays advertisement material to be measured, monitoring code sends advertisement to be measured under terminal triggering by terminal
The material file of material.
Specifically, after monitoring code sends the material file of advertisement material to be measured under terminal triggering by terminal, prison
Measurement equipment receives before the material file for the advertisement material to be measured that terminal is sent.Such as after smart television booting, occur to be measured
When advertisement material, trigger existing monitoring of the advertisement code in material, code by all information for including in advertisement material to be measured and
Material itself is packaged passback, is parsed accordingly after passback；Monitoring of the advertisement code after extraction parsing, monitors with primary advertising
Code is compared.Based on the triggering return data record of monitoring of the advertisement code each time, time that ad content is demonstrated can be counted
Number.
Preferably, in embodiments of the present invention, advertisement material to be measured can be video ads, which can also wrap
It includes：Second receiving unit and third determination unit.
Second receiving unit is used to while receiving the material file for the advertisement material to be measured that terminal is sent, receive terminal
The attribute information of the advertisement material to be measured sent, attribute information includes at least one of：It is advertiser's title, advertised name, wide
Announcement file type, promotional literature size, advertisement broadcast start time, advertisement terminate reproduction time, video ads duration, advertisement
URL。
Third determination unit be used for according to comparison result determine content that terminal-pair advertisement material to be measured is showed with it is former
After whether the content that beginning advertisement material is showed is consistent, the dispensing state of advertisement material to be measured is determined according to attribute information.
It can be to launching the advertisement date, launching advertisement position, advertisement broadcasting completely according to the attribute information of advertisement material to be measured
Property make accurate judgement, wherein by advertisement broadcast start time can obtain launch the advertisement date, by promotional literature type,
Broadcast start time, end reproduction time, video ads duration can determine whether different type advertisement is completely showed, by wide
The advertisement position of dispensing can be obtained by accusing URL.
It should be noted that for each method embodiment above-mentioned, for simple description, therefore it is all expressed as a series of
Combination of actions, but those skilled in the art should understand that, the present invention is not limited by the described action sequence because
According to the present invention, certain steps can be performed in other orders or simultaneously.Secondly, those skilled in the art should also know
It knows, embodiment described in this description belongs to preferred embodiment, and involved action and module are not necessarily of the invention
It is necessary.
In the above-described embodiments, it all emphasizes particularly on different fields to the description of each embodiment, there is no the portion being described in detail in some embodiment
Point, it may refer to the associated description of other embodiment.
In several embodiments provided herein, it should be understood that disclosed device, it can be by another way
It realizes.For example, the apparatus embodiments described above are merely exemplary, for example, the unit division, it is only a kind of
Division of logic function, formula that in actual implementation, there may be another division manner, such as multiple units or component can combine or can
To be integrated into another system, or some features can be ignored or not executed.Another point, shown or discussed is mutual
Coupling, direct-coupling or communication connection can be by some interfaces, the INDIRECT COUPLING or communication connection of device or unit,
Can be electrical or other forms.
The unit illustrated as separating component may or may not be physically separated, aobvious as unit
The component shown may or may not be physical unit, you can be located at a place, or may be distributed over multiple
In network element.Some or all of unit therein can be selected according to the actual needs to realize the mesh of this embodiment scheme
's.
In addition, each functional unit in each embodiment of the present invention can be integrated in a processing unit, it can also
It is that each unit physically exists alone, it can also be during two or more units be integrated in one unit.Above-mentioned integrated list
The form that hardware had both may be used in member is realized, can also be realized in the form of SFU software functional unit.
If the integrated unit is realized in the form of SFU software functional unit and sells or use as independent product
When, it can be stored in a computer read/write memory medium.Based on this understanding, technical scheme of the present invention is substantially
The all or part of the part or the technical solution that contribute in other words to the relevant technologies can be in the form of software products
It embodies, which is stored in a storage medium, including some instructions are used so that a computer
Equipment (can be personal computer, mobile terminal, server or network equipment etc.) executes side described in each embodiment of the present invention
The all or part of step of method.And storage medium above-mentioned includes：USB flash disk, read-only memory (ROM, Read-Only Memory),
Random access memory (RAM, Random Access Memory), mobile hard disk, magnetic disc or CD etc. are various to be stored
The medium of program code.
The foregoing is only a preferred embodiment of the present invention, is not intended to restrict the invention, for the skill of this field
For art personnel, the invention may be variously modified and varied.All within the spirits and principles of the present invention, any made by repair
Change, equivalent replacement, improvement etc., should all be included in the protection scope of the present invention.
Claims (11)
1. the monitoring method that a kind of advertisement plays, which is characterized in that including：
Receive the material file for the advertisement material to be measured that terminal is sent, wherein the advertisement material to be measured is broadcast by the terminal
The material file of the advertisement material put, the advertisement material to be measured carries the first label and the second label to be measured to be measured；
Described first label to be measured is compared with the first original marking, wherein first original marking is addition in advance
To the label of primary advertising material, first original marking is for marking the material file of the primary advertising material complete
Property；
If first label to be measured is consistent with first original marking, it is determined that the material text of the advertisement material to be measured
Part is consistent with the material file of primary advertising material；
After determining that the material file of the advertisement material to be measured is consistent with the material file of primary advertising material, by institute
It states the second label to be measured to be compared with the second original marking, obtains comparison result, wherein second original marking is advance
It is added to label different from first original marking in the primary advertising material, second original marking is then used for body
The content that the existing primary advertising material is showed；And
The content and the primary advertising that advertisement material to be measured described in the terminal-pair is showed are determined according to the comparison result
Whether the content that material is showed is consistent；
Wherein, the form that the described first label to be measured is presented by the first original marking when advertisement material plays, it is described
The form that second label to be measured is presented by the second original marking when advertisement material plays.
2. monitoring method according to claim 1, which is characterized in that determine the terminal-pair institute according to the comparison result
State content that the content that advertisement material to be measured is showed is showed with the primary advertising material whether include unanimously：
By judging whether the described second label to be measured and second original marking unanimously judge to wait for described in the terminal-pair
Whether the content that survey advertisement material is showed and the content that the primary advertising material is showed are consistent；
If second label to be measured is consistent with second original marking, it is determined that advertising thing to be measured described in the terminal-pair
The showed content of material is consistent with the content that the primary advertising material is showed；
If second label to be measured is inconsistent with second original marking, it is determined that advertisement to be measured described in the terminal-pair
The content that material is showed and the content that the primary advertising material is showed are inconsistent.
3. monitoring method according to claim 1, which is characterized in that determine the terminal-pair institute according to the comparison result
State content that the content that advertisement material to be measured is showed is showed with the primary advertising material whether include unanimously：
By judging whether the described second label to be measured and second original marking unanimously judge to wait for described in the terminal-pair
Whether the content that survey advertisement material is showed and the content that the primary advertising material is showed are consistent；
If second label to be measured is consistent with second original marking, it is determined that advertising thing to be measured described in the terminal-pair
The showed content of material is consistent with the content that the primary advertising material is showed；
If second label to be measured is inconsistent with second original marking, from the material text of the advertisement material to be measured
The first file content is extracted in part, and the second file content is extracted from the material file of the primary advertising material, described
One file content is corresponding with the part that second original marking is inconsistent described to be measured wide in the described second label to be measured
A part of content of the material file of material is accused, second file content is to be waited for described second in second original marking
Mark remembers a part of content of the material file of the corresponding primary advertising material in inconsistent part；
First file content is compared with second file content；And
If first file content is consistent with second file content, it is determined that advertising thing to be measured described in the terminal-pair
The showed content of material is consistent with the content that the primary advertising material is showed.
4. monitoring method according to claim 1, which is characterized in that first label to be measured is described to be measured
The pre-added monitoring code of advertisement material, wherein before the material file for receiving the advertisement material to be measured that terminal is sent, institute
Stating monitoring method further includes：
In terminal plays advertisement material to be measured, or during terminal plays advertisement material to be measured, Huo Zhe
At the end of the terminal plays advertisement material to be measured, the monitoring code sends institute under terminal triggering by the terminal
State the material file of advertisement material to be measured.
5. monitoring method according to claim 1, which is characterized in that the advertisement material to be measured is video ads, is being connect
While receiving the material file for the advertisement material to be measured that terminal is sent, the monitoring method further includes：
Receive the attribute information for the advertisement material to be measured that the terminal is sent, the attribute information include it is following at least it
One：Advertiser's title, advertised name, promotional literature type, promotional literature size, advertisement broadcast start time, advertisement terminate to broadcast
Put time, video ads duration, advertisement URL；
Wherein, content and the original that advertisement material to be measured described in the terminal-pair is showed are being determined according to the comparison result
After whether the content that beginning advertisement material is showed is consistent, the monitoring method further includes：Institute is determined according to the attribute information
State the dispensing state of advertisement material to be measured.
6. monitoring method according to any one of claims 1 to 5, which is characterized in that second label to be measured and second
Original marking is digital watermarking label.
7. the monitoring device that a kind of advertisement plays, which is characterized in that including：
First receiving unit, the material file of the advertisement material to be measured for receiving terminal transmission, wherein the advertising thing to be measured
Expect the advertisement material that is played by the terminal, the material file of the advertisement material to be measured carries the first label to be measured and the
Two labels to be measured；
First comparing unit, for the described first label to be measured to be compared with the first original marking, wherein described first is former
Begin labeled as the label for being added to primary advertising material in advance, first original marking is for marking the primary advertising object
The material file integrality of material；
First determination unit, if consistent with first original marking for the described first label to be measured, it is determined that described to wait for
The material file for surveying advertisement material is consistent with the material file of primary advertising material；
Second comparing unit, for the material in the material file and the primary advertising material for determining the advertisement material to be measured
After file is consistent, the described second label to be measured is compared with the second original marking, obtains comparison result, wherein described
Second original marking is to be added to label different from first original marking in the primary advertising material in advance, described
Two original markings are then used to embody the content that the primary advertising material is showed；
Second determination unit, in determining that advertisement material to be measured described in the terminal-pair is showed according to the comparison result
Whether consistent hold the content showed with the primary advertising material；
Wherein, the form that the described first label to be measured is presented by the first original marking when advertisement material plays, it is described
The form that second label to be measured is presented by the second original marking when advertisement material plays.
8. monitoring device according to claim 7, which is characterized in that second determination unit includes：
First judgment module, for by judging whether the described second label to be measured and second original marking unanimously judge
Whether the content that advertisement material to be measured described in the terminal-pair is showed and the content that the primary advertising material is showed are consistent；
First determining module, if consistent with second original marking for the described second label to be measured, it is determined that the end
Hold the content showed to the advertisement material to be measured consistent with the content that the primary advertising material is showed；
Second determining module, if inconsistent with second original marking for the described second label to be measured, it is determined that described
The content that advertisement material to be measured described in terminal-pair is showed and the content that the primary advertising material is showed are inconsistent.
9. monitoring device according to claim 7, which is characterized in that second determination unit includes：
Second judgment module, for by judging whether the described second label to be measured and second original marking unanimously judge
Whether the content that advertisement material to be measured described in the terminal-pair is showed and the content that the primary advertising material is showed are consistent；
Third determining module, if consistent with second original marking for the described second label to be measured, it is determined that the end
Hold the content showed to the advertisement material to be measured consistent with the content that the primary advertising material is showed；
Extraction module, if for described second it is to be measured label it is inconsistent with second original marking, from it is described it is to be measured extensively
It accuses and extracts the first file content in the material file of material, and the second text of extraction from the material file of the primary advertising material
Part content, first file content are corresponding with the part that second original marking is inconsistent in the described second label to be measured
The advertisement material to be measured material file a part of content, second file content be second original marking in
A part of content of the material file of the primary advertising material corresponding with the part that the described second label to be measured is inconsistent；
Comparing module, for first file content to be compared with second file content；
4th determining module, if consistent with second file content for first file content, it is determined that the end
Hold the content showed to the advertisement material to be measured consistent with the content that the primary advertising material is showed.
10. monitoring device according to claim 7, which is characterized in that first label to be measured is to be waited for described
The pre-added monitoring code of advertisement material is surveyed, the monitoring device further includes：
Transmission unit is used in terminal plays advertisement material to be measured, or in terminal plays advertisement material to be measured
In the process, or at the end of terminal plays advertisement material to be measured, the monitoring code passes through under terminal triggering
The terminal sends the material file of the advertisement material to be measured.
11. monitoring device according to claim 7, which is characterized in that the advertisement material to be measured is video ads, described
Monitoring device further includes：
Second receiving unit, for while receiving the material file for the advertisement material to be measured that terminal is sent, receiving the end
The attribute information of the advertisement material to be measured sent is held, the attribute information includes at least one of：It is advertiser's title, wide
When announcement title, promotional literature type, promotional literature size, advertisement broadcast start time, advertisement terminate reproduction time, video ads
Long, advertisement URL；
Third determination unit, for determining what advertisement material to be measured described in the terminal-pair was showed according to the comparison result
After whether the content that content is showed with the primary advertising material is consistent, determined according to the attribute information described to be measured wide
Accuse the dispensing state of material.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN201410715381.1A CN104394463B (en) | 2014-11-28 | 2014-11-28 | The monitoring method and device that advertisement plays |
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| CN201410715381.1A CN104394463B (en) | 2014-11-28 | 2014-11-28 | The monitoring method and device that advertisement plays |
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| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105335869A (en) * | 2015-09-24 | 2016-02-17 | 精硕世纪科技（北京）有限公司 | Early warning method and system for advertisement monitoring |
| CN105245950B (en) * | 2015-09-25 | 2018-09-14 | 精硕科技（北京）股份有限公司 | Video ads supervise broadcasting method and device |
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