CN102737318A - Method for superimposing two-dimensional code information on outdoors multimedia information terminal - Google Patents
Method for superimposing two-dimensional code information on outdoors multimedia information terminal Download PDFInfo
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- CN102737318A CN102737318A CN2011100855754A CN201110085575A CN102737318A CN 102737318 A CN102737318 A CN 102737318A CN 2011100855754 A CN2011100855754 A CN 2011100855754A CN 201110085575 A CN201110085575 A CN 201110085575A CN 102737318 A CN102737318 A CN 102737318A
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Abstract
The invention provides a method for superimposing two-dimensional code information on the broadcast content of an outdoors multimedia information terminal. The broadcast content may comprises images, texts, audio and video, while the two-dimensional code information superimposed on the broadcast content may comprises information related to the currently broadcast video content and image content, such as the source of the content, interactive menus, website address accessed by a background, micro-blog, e-mail information, short message address and the like. If a user is interested in the broadcast content, the user can shot the two-dimensional code information on the information releasing terminal with a mobile phone, so that interactive operations related to the broadcast content can be performed on the mobile phone, such as accessing a relevant website with the internet or the short message for more details, sending order information, obtaining coupons, electronic business and information downloading and the like.
Description
Technical field
The present invention relates to the 2 D code information method that outdoor multi-media information terminal shows that is added to
Background technology
Outdoor multimedia messages issue terminal comprises: elevator building advertisement screen, bank outlets, hospital, telecommunications, business hall, shops's information release terminal, and public transport platform, on-vehicle information issue terminal.
These terminals comprise video, picture and Word message with the form play multi-media information of unit or networking, but there is following shortcoming in these outdoor media information release terminals:
1. unidirectional, do not have interactive
2. can't know beholder's situation, be difficult to add up advertising results
3. lack easily that method makes interested client directly exchange with the trade company of issuing multimedia information, real-time business service can't be provided, like commercial articles ordering, electronic coupons are downloaded or the like.
Summary of the invention
The present invention with 2 D code information be added in the content that will broadcast, show the client through multi-media information terminal.The content that these need broadcast can comprise picture, captions, Voice & Video.And be superimposed upon the 2 D code information in the broadcast content, can comprise the video content with current broadcast, the information that image content is relevant.As: the source of content, interactive menu, the station address of background access, microblogging, Email Information and note address etc.To the broadcast content users interest; The 2 D code information on the mobile phone photographing information issue terminal can be used, the interactive operation relevant can be on mobile phone, accomplished with this broadcast content, as: through network or way of short messages; The visit related web site; Understand more detailed contents, send ordering information, obtain ecommerce and download of information such as reward voucher;
Through in broadcast content, adding 2 D code information, be the mode of one way propagation information no longer, but can accomplish the direct interaction between recipient and the publisher;
Use the 2 D code information stacked system, furthered recipient and advertisement trade company get in touch, and can help advertisement trade company understanding advertising results, and investigative technique is provided,, thus make advertisement trade company can and client between directly carry on business;
The cellphone subscriber realizes reading of two-dimension code through the two-dimension code reading software on the mobile phone, not only can recognize more detailed information, can also obtain preferential easily service and the directly experience of shopping, has avoided using keyboard to obtain the trouble of information record;
The information release terminal that the present invention relates to as output device, both can be all-in-one with high-resolution electronic display, also can separate with screen at the terminal, was the excellent means that substitutes paper media.
Description of drawings
Below in conjunction with accompanying drawing and embodiment the present invention is further specified.
Fig. 1 is a two-dimension code stack exemplary plot
Fig. 2 is that hardware is implemented block diagram
Fig. 3 is the software implementation structured flowchart
Fig. 4 is two-dimension code application implementation figure
Fig. 5 is a software interface example on the mobile phone
Fig. 6 is the form that separate with screen at the terminal
Fig. 7 is the all-in-one form
Embodiment
The present invention realizes that with the mode of hardware and software 2 D code information superposes on multi-media information terminal, the practical implementation method is following:
1. the terminal receives data and control information from information issuing system from network (regional network, Internet, 3g net), and data message comprises: look, voice data text data, image data, and 2 D code information
2. perhaps from the usb mouth, reception is looked, voice data, text data, and image data, control information, and 2 D code information, and store this locality into
3. the terminal is according to control information, will look, voice data, and text data, image data, the combination of setting type of two-dimension code data constitutes relevant multimedia programming content information, outputs on the electronic curtain, and is as shown in Figure 1
4. the composition information in the control information can be controlled the combination of multimedia messages simultaneously with xml or other formal description through the script voice
5. terminal software can produce two-dimension code automatically according to the 2 D code information content, is presented in the multimedia messages
6. through two-dimension code, the inlet of backstage service is provided, the user is as long as use the two-dimension code application software on the mobile phone just can be convenient to use the service that it provides
7. 2 D code information that shows on the screen and other multimedia messages bind together; When multimedia messages changes; Corresponding 2 D code information is also changed into two-dimension code that should multimedia messages, 2 D code information can and video, perhaps picture; Literal is bound separately, also can bind with multimedia messages is whole
8. the user uses mobile phone or other intelligent terminals, and through camera and software that mobile phone terminal carries, the two-dimension code sign on the display screen of taking pictures is decoded to two-dimension code through software, obtains 2 D code information, and 2 D code information can comprise:
A) play content text message
The station address of b) being correlated with
C) telephone number
D) email address
E) note number
F) menu item
9. after the software on the mobile phone reads 2 D code information, be presented on user's the mobile phone screen, serve with obtaining relevant backstage through mobile phone, as
A) order the goods through the website of cell phone software visit trade company or serve
B) adopt SMS or online to download and obtain reward voucher
C) send evaluation note or email. to the advertiser
D) obtain integration
Etc. a series of service.
10. the definition of 2 D code information form
A) purpose is to make on the data-interface of the software operated on the mobile phone and information terminal consistently, makes both sides' software stand-alone development
B) adopt the mode of xml to define, be the expansion retaining space and the degree of freedom of data
C) basic data type comprises: text, telephone number, Email address, microblogging address, note address, station address, menu item, title
D) form < tag>contentatag
E) basic label comprises
f)<titlexxxx</title>
g)<text>xxxx</title>
h)<phone>xxxx</phone>
i)<a?href＝”web?address?or?email?address”>text</>a
j)<sms?href＝”daaaa”>text<sms>
K)<menu>Comprise top tag information</menu>
Related multi-media information terminal hardware is implemented structure in this invention enforcement, and by cpu, the multimedia decoding part shows output; User input part, storage inside part (like hard disk, CF card, SD card etc.); External interface part (network interface, usb interface) is formed, shown in accompanying drawing 2;
Related multi-media information terminal software implementation structural drawing during this invention is implemented, shown in accompanying drawing 3:
Application scenarios
The application scenarios block diagram is shown in accompanying drawing 4:
1. pay by mails
1) cellphone subscriber uses the software on the mobile phone that two-dimension code is separated and handled with the two-dimension code on the mobile phone photograph screen, with the station address in the two-dimension code, and telephone number, the note address, actions menu is shown on the mobile phone screen; Like accompanying drawing 5
2) cellphone subscriber can visit the website of businessman through mobile phone or send note and give businessman;
3) user through the payment on the mobile phone its like Alipay, Net silver, perhaps stored value card is paid;
4) after paying successfully, the two-dimension code delivery system of businessman through the backstage sends to the side of evidence for payment through network or multimedia message on user's the mobile phone with the mode of two-dimension code;
5) user, is scanned on the two-dimension code reading machine of businessman the evidence for payment two-dimension code on the mobile phone to the solid shop/brick and mortar store of businessman, through the two-dimension code background system with after businessman confirms, can use this voucher to gain required commodity or service;
6) service recorder that will demonstrate,prove of two-dimension code background system is in system;
2. reward voucher obtains
1) cellphone subscriber is with the two-dimension code on the mobile phone photograph screen, and the software on the use mobile phone is decoded to two-dimension code and handled, with the station address of two-dimension code the inside, and telephone number, the note address, actions menu is shown on the mobile phone screen;
2) cellphone subscriber can visit the website of businessman through mobile phone or send note and give businessman;
3) the two-dimension code delivery system of businessman through the backstage sends to the mode of the mode of reward voucher through network or multimedia message with two-dimension code on user's the mobile phone;
4) user, is scanned on the two-dimension code reading machine of businessman the two-dimension code on the mobile phone to the solid shop/brick and mortar store of businessman, through the two-dimension code background system with after businessman confirms, can use reward voucher to buy required commodity or service;
5) the two-dimension code background system with the service recorder of reward voucher in system;
3. comment on integration/audience rating statistical
1) cellphone subscriber is with the two-dimension code on the mobile phone photograph screen, and the software on the use mobile phone is decoded to two-dimension code and handled, with the station address of two-dimension code the inside, and telephone number, the note address, actions menu is shown on the mobile phone screen
2) cellphone subscriber can visit the website of advertisement operators through mobile phone or send note and give this website, and advertisement is commented on
3) backstage advertisement operation system adds up audience ratings and the cellphone subscriber is provided the comment integration, and the cellphone subscriber can exchange gift or reward voucher for through this integration
4. music/picture video/download
The user can pay two-dimension code to the music video that broadcasts on the screen or picture when interested and take pictures, and obtains relevant network address or note address, downloads music/video or the CRBT liked.
Claims (8)
1. method of stack 2 D code information in the broadcast content of multi-media information terminal out of doors; Comprised the relevant information with current broadcast video/picture/word content in the two-dimension code that it is characterized in that superposeing, and the equipment that can be had a two-dimension code read functions reads
2. method according to claim 1; It is characterized in that: the 2 D code information that shows on the screen binds together with other multimedia messages, and when multimedia messages changed, the 2 D code information of correspondence was also changed into two-dimension code that should multimedia messages; Dimension sign indicating number information can and video; Perhaps picture, literal is bound separately, also can bind with multimedia messages is whole
3. method according to claim 1 is characterized in that the two-dimension code content has comprised the text message of relevant broadcast content, station address, telephone number, email address, note number, menu item
4. method according to claim 1 is characterized in that the two-dimension code content organizes with the xml form
5. method according to claim 1 is characterized in that two-dimension code shows the method for control, describes with xml and script
6. method according to claim 1 is characterized in that the terminal can generate image in 2 D code automatically and show
7. method according to claim 1 is characterized in that providing the hardware implementation method at terminal
8. method according to claim 1 is characterized in that providing the software implementation method at terminal.
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| CN2011100855754A CN102737318A (en) | 2011-04-07 | 2011-04-07 | Method for superimposing two-dimensional code information on outdoors multimedia information terminal |
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| CN2011100855754A CN102737318A (en) | 2011-04-07 | 2011-04-07 | Method for superimposing two-dimensional code information on outdoors multimedia information terminal |
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Application publication date: 20121017 |