CN102522054A - Content control method of public advertisement terminal based on body height identification - Google Patents
Content control method of public advertisement terminal based on body height identification Download PDFInfo
- Publication number
- CN102522054A CN102522054A CN2011103889061A CN201110388906A CN102522054A CN 102522054 A CN102522054 A CN 102522054A CN 2011103889061 A CN2011103889061 A CN 2011103889061A CN 201110388906 A CN201110388906 A CN 201110388906A CN 102522054 A CN102522054 A CN 102522054A
- Authority
- CN
- China
- Prior art keywords
- public
- height
- audient
- advertisement terminal
- content
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
Images
Landscapes
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
The invention discloses a content control method of a public advertisement terminal based on body height identification, which comprises the following steps of: 1) creating an advertisement database containing body height- advertisement content correlation information in the public advertisement terminal; 2) setting an audience region of the picked up image of the public advertisement terminal, and picking up the image of the audience region of the public advertisement terminal; 3) obtaining the body height information of the audiences in the picked up image by the public advertisement terminal, summing the body height information, calculating an average value to obtain an average audience body height; and 4) obtaining the most matched advertisement content from the advertisement database according to the average audience body height by the public advertisement terminal, and outputting the advertisement content. The method of the invention has the advantages of good advertisement content play pertinency, accurate audience identification, simple and convenient application and good user experience.
Description
Technical field
The present invention relates to the advertisement putting technical field, be specifically related to a kind of public's advertisement terminal content control method based on height identification.
Background technology
Along with the continuous development of advertisement career and the development of digital technology, public's advertisement terminal has become one of common advertising equipment at present, and public's advertisement terminal generally is placed in positions such as corridor, supermarket, elevator, passageway, in real time to audient's playing advertisements content.
But; Present public's advertisement terminal all lacks necessary interactive means; Therefore bulletin content dullness and the specific aim play are not strong; It obviously is out of season for example but playing advertisements such as automobile, house property, luxury goods to the lower pupil audient of a group height, because the right audient of these advertising planes is not to be the pupil.Therefore, how to improve audient's identification at public's advertisement terminal, exporting different ad contents to different audients has become a critical technical problems.
Summary of the invention
The technical matters that the present invention will solve provides a kind of ad content and throws in that specific aim is good, the audient discerns the public's advertisement terminal content control method based on height identification accurate, easy to use, that user experience is good.
In order to solve the problems of the technologies described above, the technical scheme that the present invention adopts is:
A kind of public's advertisement terminal content control method based on height identification, implementation step is following:
1) in public's advertisement terminal, sets up the advertising database that comprises height-ad content related information;
2) set the audient zone to the photographic images at public's advertisement terminal, take the image in public's advertisement terminal audient zone;
3) public's advertisement terminal obtains each audient's in the photographic images height information, and said height information is sued for peace to average obtains audient's average height;
4) public's advertisement terminal obtains the ad content and the output of mating most according to said audient's average height in real time from said advertising database.
Further improvement as technique scheme:
Said step 2) image of taking public's advertisement terminal audient zone in specifically is meant the infrared image that obtains public's advertisement terminal audient zone.
In the said step 3) public's advertisement terminal obtain each audient in the photographic images height information, the sue for peace detailed step that obtains audient's average height of averaging of height information is comprised: the spatial model of at first setting up the audient zone; Obtain all manikins in the photographic images then; The true height that the height of each manikin is converted into according to spatial model is then with said true height summation and go mean value to obtain audient's average height.
Public's advertisement terminal obtains the ad content of coupling according to said audient's average height and the detailed step of output comprises: the traversal advertising database in real time in the said step 4) from said advertising database; The height that each ad content is related is carried out subtraction with said audient's average height and is taken absolute value, thoroughly deserve then the result minimum ad content export as the ad content of coupling.
The present invention has following advantage: the present invention sets up the advertising database that comprises height-ad content related information in public's advertisement terminal, the photographic images that is directed against public's advertisement terminal is set the audient zone; Take the image in public's advertisement terminal audient zone, the height information that public's advertisement terminal obtains each audient in the photographic images; Height information sued for peace to average to be obtained audient's average height, public's advertisement terminal and from advertising database, obtains the ad content and the output of coupling according to audient's average height in real time, has ad content and throws in that specific aim is good, the audient discerns advantage accurate, easy to use, that user experience is good.
Description of drawings
In order to be illustrated more clearly in the embodiment of the invention or technical scheme of the prior art; To do to introduce simply to the accompanying drawing of required use in embodiment or the description of the Prior Art below; Obviously, the accompanying drawing in describing below only is some embodiments of the present invention, for those of ordinary skills; Under the prerequisite of not paying creative work, can also obtain other accompanying drawing according to these accompanying drawings.
Fig. 1 is the main schematic flow sheet of the embodiment of the invention.
Embodiment
Below in conjunction with accompanying drawing the preferred embodiments of the present invention are set forth in detail, thereby protection scope of the present invention is made more explicit defining so that advantage of the present invention and characteristic can be easier to it will be appreciated by those skilled in the art that.
As shown in Figure 1, present embodiment is following based on the implementation step of public's advertisement terminal content control method of height identification:
1) in public's advertisement terminal, sets up the advertising database that comprises height-ad content related information;
2) set the audient zone to the photographic images at public's advertisement terminal, take the image in public's advertisement terminal audient zone;
3) public's advertisement terminal obtains each audient's in the photographic images height information, and height information is sued for peace to average obtains audient's average height;
4) public's advertisement terminal obtains the ad content and the output of mating most according to audient's average height in real time from advertising database.
Present embodiment step 2) image of taking public's advertisement terminal audient zone in specifically is meant the infrared image that obtains public's advertisement terminal audient zone.
In the present embodiment step 3) public's advertisement terminal obtain each audient in the photographic images height information, the sue for peace detailed step that obtains audient's average height of averaging of height information is comprised: the spatial model of at first setting up the audient zone; Obtain all manikins in the photographic images then; The true height that the height of each manikin is converted into according to spatial model is then with true height summation and go mean value to obtain audient's average height.
Public's advertisement terminal obtains the ad content of coupling according to audient's average height and the detailed step of output comprises: the traversal advertising database in real time in the present embodiment step 4) from advertising database; The height that each ad content is related is carried out subtraction with audient's average height and is taken absolute value, thoroughly deserve then the result minimum ad content export as the ad content of coupling.
The above only is a preferred implementation of the present invention, and protection scope of the present invention also not only is confined to the foregoing description, and all technical schemes that belongs under the thinking of the present invention all belong to protection scope of the present invention.Should be pointed out that for those skilled in the art in the some improvement and the retouching that do not break away under the principle of the invention prerequisite, these improvement and retouching also should be regarded as protection scope of the present invention.
Claims (4)
1. public's advertisement terminal content control method based on height identification is characterized in that implementation step is following:
1) in public's advertisement terminal, sets up the advertising database that comprises height-ad content related information;
2) set the audient zone to the photographic images at public's advertisement terminal, take the image in public's advertisement terminal audient zone;
3) public's advertisement terminal obtains each audient's in the photographic images height information, and said height information is sued for peace to average obtains audient's average height;
4) public's advertisement terminal obtains the ad content and the output of mating most according to said audient's average height in real time from said advertising database.
2. the public's advertisement terminal content control method based on height identification according to claim 1 is characterized in that: the image of taking public's advertisement terminal audient zone said step 2) specifically is meant the infrared image that obtains public's advertisement terminal audient zone.
3. the public's advertisement terminal content control method based on height identification according to claim 1; It is characterized in that; In the said step 3) public's advertisement terminal obtain each audient in the photographic images height information, the sue for peace detailed step that obtains audient's average height of averaging of height information is comprised: the spatial model of at first setting up the audient zone; Obtain all manikins in the photographic images then; The true height that the height of each manikin is converted into according to spatial model is then with said true height summation and go mean value to obtain audient's average height.
4. according to claim 1 or 2 or 3 described public's advertisement terminal content control methods based on height identification; It is characterized in that; Public's advertisement terminal obtains the ad content of coupling according to said audient's average height and the detailed step of output comprises: the traversal advertising database in real time in the said step 4) from said advertising database; The height that each ad content is related is carried out subtraction with said audient's average height and is taken absolute value, thoroughly deserve then the result minimum ad content export as the ad content of coupling.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2011103889061A CN102522054A (en) | 2011-11-30 | 2011-11-30 | Content control method of public advertisement terminal based on body height identification |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2011103889061A CN102522054A (en) | 2011-11-30 | 2011-11-30 | Content control method of public advertisement terminal based on body height identification |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN102522054A true CN102522054A (en) | 2012-06-27 |
Family
ID=46292953
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN2011103889061A Pending CN102522054A (en) | 2011-11-30 | 2011-11-30 | Content control method of public advertisement terminal based on body height identification |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN102522054A (en) |
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103092348A (en) * | 2013-01-24 | 2013-05-08 | 北京捷讯华泰科技有限公司 | Mobile terminal advertisement playing method based on user behavior |
| CN114852810A (en) * | 2022-05-09 | 2022-08-05 | 绍兴淇奥影视传媒有限公司 | Intelligent projection equipment and use method thereof |
Citations (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20050018216A1 (en) * | 2003-07-22 | 2005-01-27 | International Business Machines Corporation | Apparatus and method to advertise to the consumer based off a digital image |
| US6873710B1 (en) * | 2000-06-27 | 2005-03-29 | Koninklijke Philips Electronics N.V. | Method and apparatus for tuning content of information presented to an audience |
| CN1622076A (en) * | 2003-11-26 | 2005-06-01 | 梁栋 | Device and method for automatically selecting and broadcasting advertisement content |
| US20080155587A1 (en) * | 2006-12-20 | 2008-06-26 | General Instrument Corporation | Video Content Targeting System and Method |
| CN101363722A (en) * | 2008-09-25 | 2009-02-11 | 广州广电运通金融电子股份有限公司 | Height measurement method and measurement device thereof |
| US20090192874A1 (en) * | 2006-04-04 | 2009-07-30 | Benjamin John Powles | Systems and methods for targeted advertising |
| CN101620715A (en) * | 2009-08-06 | 2010-01-06 | 余洋 | Method and system for publishing intelligent advertisement |
-
2011
- 2011-11-30 CN CN2011103889061A patent/CN102522054A/en active Pending
Patent Citations (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US6873710B1 (en) * | 2000-06-27 | 2005-03-29 | Koninklijke Philips Electronics N.V. | Method and apparatus for tuning content of information presented to an audience |
| US20050018216A1 (en) * | 2003-07-22 | 2005-01-27 | International Business Machines Corporation | Apparatus and method to advertise to the consumer based off a digital image |
| CN1622076A (en) * | 2003-11-26 | 2005-06-01 | 梁栋 | Device and method for automatically selecting and broadcasting advertisement content |
| US20090192874A1 (en) * | 2006-04-04 | 2009-07-30 | Benjamin John Powles | Systems and methods for targeted advertising |
| US20080155587A1 (en) * | 2006-12-20 | 2008-06-26 | General Instrument Corporation | Video Content Targeting System and Method |
| CN101363722A (en) * | 2008-09-25 | 2009-02-11 | 广州广电运通金融电子股份有限公司 | Height measurement method and measurement device thereof |
| CN101620715A (en) * | 2009-08-06 | 2010-01-06 | 余洋 | Method and system for publishing intelligent advertisement |
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103092348A (en) * | 2013-01-24 | 2013-05-08 | 北京捷讯华泰科技有限公司 | Mobile terminal advertisement playing method based on user behavior |
| CN114852810A (en) * | 2022-05-09 | 2022-08-05 | 绍兴淇奥影视传媒有限公司 | Intelligent projection equipment and use method thereof |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN102411854B (en) | Classroom teaching mixing technology application system based on enhanced reality and method thereof | |
| CN105975581A (en) | Media information display method, client and server | |
| CN106982380A (en) | The method for implantation of virtual interactive advertisement in internet video | |
| CN105468142A (en) | Interaction method and system based on augmented reality technique, and terminal | |
| WO2010080399A3 (en) | Virtualized real world advertising system | |
| CN104486680A (en) | Video-based advertisement pushing method and system | |
| CN103477352A (en) | Gesture recognition using depth images | |
| CN103985137A (en) | Moving object tracking method and system applied to human-computer interaction | |
| CN105450778A (en) | Information push system | |
| CN103971103A (en) | People counting system | |
| CN106022836A (en) | Advertisement promotion method combined with advertiser effect feedbacks | |
| CN106970681A (en) | Write display methods and its system | |
| CN109982141A (en) | Utilize the method for the video image region analysis and product placement of AI technology | |
| CN107608799A (en) | A kind of method, equipment and storage medium for being used to perform interactive instruction | |
| CN105354812A (en) | Method for identifying profile interaction based on multi-Kinect collaboration depth threshold segmentation algorithm | |
| CN104680393A (en) | Interactive advertisement method based on image contents and matching | |
| CN102522054A (en) | Content control method of public advertisement terminal based on body height identification | |
| CN104766230A (en) | Advertising effect evaluation method based on human skeletal tracking | |
| Chen | Art design of the real-time image interactive interface of the advertising screen based on augmented reality and visual communication | |
| CN107770603A (en) | Method of video image processing and device | |
| CN104484034A (en) | Gesture motion element transition frame positioning method based on gesture recognition | |
| CN110415019A (en) | The advertisement recommended method and Related product of display screen | |
| CN109692487A (en) | A kind of operating method of the augmented reality of Huangmei Opera | |
| CN102915686A (en) | Mobile terminal advertisement showing method based on three-dimensional scene | |
| CN115375871A (en) | Intelligent interactive display platform based on virtual reality |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C06 | Publication | ||
| PB01 | Publication | ||
| C10 | Entry into substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| WD01 | Invention patent application deemed withdrawn after publication | ||
| WD01 | Invention patent application deemed withdrawn after publication |
Application publication date: 20120627 |