CN101620715A - Method and system for publishing intelligent advertisement - Google Patents
Method and system for publishing intelligent advertisement Download PDFInfo
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Abstract
The invention relates to a method for publishing an intelligent advertisement, which comprises the following steps: collection of the characteristic information of a user or a special user and the information of an area in which the user is located: inputting a picture or the video of a scene, scanning the picture or the video, recognizing the picture or the video and extracting the characteristic information of the user; comparing the characteristic information of the collected user or the special user with the characteristic information of a prestored user and judging whether the characteristic information of the collected user or the special user is matched with the characteristic information of a prestored user or not; searching for an advertisement in an advertisement resource library, which is matched with the characteristic information of the user; and outputting the advertisement. A system of the invention comprises an intelligent advertisement publishing unit or an array intelligent advertisement publishing unit managed by an integrated control center through an internetwork. The invention detects audiences by introducing technologies of scene scanning, computer image analysis, mode recognition, and the like, extracts the characteristic information to analyze, selects the advertisement which is matched with the characteristics of the audiences and presents the advertisement, thereby improving the effect of publishing the advertisement.
Description
Technical field
The present invention relates to the multimedia information dissemination field, particularly a kind of method and system of intelligent advertisement issue.
Background technology
Current ad system mainly is to improve advertising results by the existence that improves advertisement and the repeatability of appearance, this mode is in the early-stage development process of advertisement industry, advertising results had apparent in view raising, but progressively maturation along with advertisement industry, take unilaterally to provide the mode of the repeatability of the existence of advertisement and appearance to improve advertising results, spent cost is increasing, and institute tells on but more and more lower.How further to improve advertising results, be current advertisement industry one big thinking theme.
On the other hand, along with the progressively development of advertisement industry, various advertising resources obtain exploitation, and some big advertising corporations seem unable to do what one wishes on the advertising resource of management One's name is legion, often drop into a large amount of man power and materials, and management effect but can not get effective improvement.
In order to overcome above-mentioned shortcoming, Chinese patent publication number: CN101324945 discloses a kind of method of advertisement and system that definite consumer watches the time quantum of ad playing device selected, a kind of method of determining that the consumer watches the time quantum of ad playing device of being used for.It obtains the image sequence of the scene in ad playing device the place ahead by video camera, at each detected people's face, determine this people's appearance for described ad playing device towards, and can determine preference to particular advertisement.But this scheme still can not realize the commercial audience intelligence based on features such as all ages and classes, sex, different characteristic user, different user regional environments is mated accurately ad content targetedly.
A kind of a kind of interdynamic advertisement watching board that provides is provided Chinese patent publication number: CN1909024, comprises a display screen, a sensing module and a transmit control module.Wherein, sensing module and transmit control module all are coupled to display screen, and sensing module is used for sensing external environment variable, and with the result notification transmit control module, broadcast the particular advertisement content that is fit to this environmental variance with this on display screen.The number of times and the frequency of transmit control module may command ad playing.But this device can not be play ad content targetedly at the commercial audience object.
This shows, a kind ofly can effectively improve advertising results, can effectively manage the system of various advertising resources again, be absolutely necessary for changing the current predicament of advertisement industry.
Summary of the invention
The purpose of this invention is to provide a kind of intelligent advertisement dissemination method and system, it has solved above-mentioned existing in prior technology problem, can reach the system of the various advertising resources of effective management, finish the purpose that the unification of the unified management of matching strategy and media advertisement issues.
Technical solution of the present invention is as follows:
A kind of intelligent advertisement dissemination method is used for the ad distribution to user or special user, and it comprises the steps:
(1) collection user or special user's characteristic information and user region information may further comprise the steps:
(11) picture or the video of input scene;
(12) picture or video are scanned; And
(13) picture or video are discerned, extracted user's characteristic information;
(2) whether user who is relatively gathered or special user's characteristic information mates with the user's characteristic information that prestores, if, execution in step (3) then; If not, execution in step (1) then;
(3) search the advertisement that is complementary with this user's characteristic information in the advertising resource storehouse;
(4) output advertisement.
The characteristic information of gathering the special user in the described step (1) comprises: IC-card scanning, authenticating user identification, the information that the input media so as to the identification special user of eyeball iris recognition and fingerprint recognition is gathered, exported.
Comprise in the described step (1) by sensor and obtain temperature, humidity, illumination, the time of user region, the area information on date; Also comprise the customized information that obtains system input in the described step (1), promptly the non-input media of date, time, sub-district, audient place room rate level, income level, academic level obtain but with user or special user with and the relevant information in region.
Described step (13) comprises carries out recognition of face to picture or video, extract at least one user's age, sex, race's demography key element and this user's apparel brand Logo, type of cell phone, notebook brand Logo, vehicle emblem, the information of the user's association that gets access to from video of glasses, hair style.
Described step comprises the steps: in (2)
(21) with user or special user's characteristic information and information classification of user region and regular one-tenth system standard characteristic information; And
(22) relatively whether such user's characteristic information and media advertisement matching strategy located subscriber characteristic information mate, if, execution in step (3) then; If not, execution in step (1) then.
The system standard characteristic information is a general-purpose interface in the described step (21), and the equipment of exportable standard feature information is all as the input media connecting system; The middle advertisement matching strategy of described step (22) is dynamic, increase, revise and deletion according to different needs, and access higher level matching strategy issues.
Described step (22) afterwards, described step (3) before, the step of adding up and preserving described user's characteristic information also is set, report control center and be used for the feature that statistical study should the zone customer group, for the configuration ad content with on-the-fly modify and adjust the advertisement matching strategy and provide data to support.
Advertising resource storehouse described in the described step (3) is the advertising resource storehouse that prestores, or long-range advertising resource storehouse.
A kind of system that implements the intelligent advertisement dissemination method is used for the ad distribution to user or special user, and it comprises: one group of intelligent advertisement release unit or the array intelligent advertisement release unit of being managed by the network interconnection by integrated control center;
Every group of intelligent advertisement release unit comprises: the user profile acquisition subsystem of at least one collection user's characteristic information by the data bus interaction data, is according to the control center's subsystem of user's characteristic information output advertisement and the output subsystem of at least one playing advertisements;
Higher level control center at management array intelligent advertisement release unit views the duty of respectively organizing the intelligent advertisement release unit, and the advertisement matching strategy and the advertising resource storehouse of each unit of management administration.
Described user profile acquisition subsystem comprises by the interconnected collecting device of data bus, collects adapter more than one, monitors adapter more than one, a user information collection center and a monitor message are collected the center;
Described control center subsystem comprises by the interconnected memory device of data bus, output information control, status information analysis, user profile analysis, output information management, the module of matching strategy management and the interface of higher level control center;
Described output subsystem comprises by an interconnected above output unit of data bus, memory device, output control module and output adaptation module;
Described output unit is the device that possesses interaction function, to support the interaction of output advertisement;
User instruction in the described output unit and steering order exist assessment to judge, according to the assessment result complete operation;
The interactive information of described output unit reports control center and higher level control center.
Characteristics of the present invention are, by introducing technology such as scene scanning, computer image analysis, pattern-recognition, the detecting audient be the existence of audience and extract the user or special user's characteristic information with and region information, then information such as commercial audience feature are analyzed, select the advertisement that is complementary with audient's characteristic in conjunction with certain advertisement matching strategy, and present device by advertisement and present, reach the intelligence coupling of ad content and audient and relevant area information thereof with this, to improve the effect of ad distribution.Simultaneously by improving each advertising resource individuality, increase Working Status Monitoring, each advertising resource is individual by wireless or cable network connection, form the advertising resource net, higher level control center can supervising the network in all advertising resources, and can each advertising resource current state of real time inspection.
Adopt technical scheme of the present invention, improving on the advertising results, obtain audient's characteristic information by input medias such as scene scanning, user profile input, fingerprint inputs, utilize technology such as computer image analysis, pattern-recognition, with the regular one-tenth system standard of user profile user profile, system is according to the relative strategy of Standard User information combined standard information and ad content, and the advertising message of selection and user profile coupling is presented to the audient by output unit in multiple modes such as image, videos.
By intelligent advertisement dissemination method of the present invention and system, can be according to analysis, processing to input information, select the match information importer according to certain strategy, the publication medium advertisement, and present the media advertisement that is fit to the information importer at output unit, make the media advertisement content satisfy the user better, improve ad distribution efficient.The native system input media can be accepted the group's of domestic consumer generic features information input, also can accept special user group's characteristic information input.Native system can customized input information and the matching strategy of media advertisement, content that can customized media advertisement.The native system output unit can be used as presenting of simple media advertisement, also can accept the mutual of user.Can be undertaken interconnectedly between system by communication network, finish the unified management of matching strategy and the unification of media advertisement and issue.The input media of native system inside and output unit can provide oneself state to report, and finish the system component condition monitoring.
Adopt system of the present invention, at expanding system equipment, aspects such as increase advertising resource all are very easily, from system itself, further improve advertising results, can be by the user profile input media of increase and enhanced system, gather more comprehensive, effective more audient's characteristic information can make selection more accurate with the ad content of audient's coupling by constantly adjusting the matching strategy of self-defined audient's feature and ad content.Equally, in order to excite audient's interest better, can be more flexible on the selection output unit, adopt more advanced output unit, the renewal of this output unit and replacement all provide ready-made Extended Spaces for system.
Description of drawings
Fig. 1 is one of process flow diagram of intelligent advertisement dissemination method of the present invention.
Fig. 2 be intelligent advertisement dissemination method of the present invention process flow diagram two.
Fig. 3 is the structured flowchart of intelligent advertisement delivery system of the present invention.
Fig. 4 is the annexation figure of the intelligent advertisement system of single enforcement of the present invention.
Fig. 5 is the annexation figure of the intelligent advertisement system of a plurality of enforcements of the present invention.
Embodiment
Specifically introduce a preferred embodiment of the present invention below in conjunction with accompanying drawing 1～5.
Referring to Fig. 1, by a kind of intelligent advertisement dissemination method of the present invention, be used for ad distribution to user or special user, mainly comprise the steps:
A, gather user or special user characteristic information with and region information.The characteristic information of gathering the special user comprises: IC-card scanning, and authenticating user identification, eyeball iris recognition and fingerprint recognition etc. can gather also so as to identification specific user's input media/or the information exported.
Whether B, user that comparison is gathered or special user's characteristic information mates with the user's characteristic information that prestores, if then execution in step 3; If not, execution in step 1 then.
C, search the advertisement that is complementary with this user's characteristic information in the advertising resource storehouse.
D, output advertisement.
Referring to Fig. 2,, preferably include following steps by a kind of intelligent advertisement dissemination method of the present invention:
1, the picture or the video of input scene, and obtain the area informations such as temperature, humidity, illumination, time, date of user region by sensor.Obtain the customized information of system input, such as non-input medias such as date, time, sub-district, audient place room rate level, income level, academic level obtain but with user or special user with and the relevant information in region.
2, picture or video are scanned.
3, picture or video are discerned, demography key elements such as at least one user's of extraction age, sex, race, extract this user's apparel brand Logo as much as possible, type of cell phone, notebook brand Logo, vehicle emblem, the similar information of other user's associations that can get access to from video such as glasses, hair style.
4, with user or special user's characteristic information with and the user's characteristic information of region information classification and regular one-tenth internal standard.The system standard characteristic information is a general-purpose interface, and any equipment that can the outputting standard characteristic information can be as the input media connecting system.
5, relatively whether such user's characteristic information and media advertisement matching strategy located subscriber characteristic information mate, if, then add up and preserve this user's characteristic information, and execution in step 6; If not, execution in step 1 then.The advertisement matching strategy is dynamic, can increase, revise and deletion according to different needs, and can insert higher level's matching strategy and issue.
6, search the advertisement that is complementary with this user's characteristic information in the advertising resource storehouse, this advertising resource storehouse can be the advertising resource storehouse that prestores, or long-range advertising resource storehouse.
7, output advertisement.
Referring to Fig. 3 to Fig. 5, a kind of intelligent advertisement delivery system by intelligent advertisement dissemination method enforcement of the present invention, be used for the ad distribution to user or special user, it comprises: one group of intelligent advertisement release unit or many groups intelligent advertisement release unit of being managed by the network interconnection by integrated control center.
As shown in Figure 3, every group of intelligent advertisement release unit comprises: the user profile acquisition subsystem of at least one collection user's characteristic information by the data bus interaction data, is according to the control center's subsystem of user's characteristic information output advertisement and the output subsystem of at least one playing advertisements.
Higher level control center at the many groups of management intelligent advertisement release unit can view the duty of respectively organizing the intelligent advertisement release unit, and can manage the advertisement matching strategy and advertising resource storehouse and relevant management work of each unit of administration.
Described user profile acquisition subsystem can be a kind of user profile input media that is used to gather user's characteristic information, mainly form, connect mutually by data bus between them by some collecting devices, some collection adapters, some monitoring adapters, a user information collection center and a monitor message collection center.
Described control center subsystem mainly is made up of memory device, output information control, status information analysis, user profile analysis, output information management, the module of matching strategy management and the interface of higher level control center, connects mutually by data bus between them.
Described output subsystem can be a kind of media advertisement output unit that is used for playing advertisements, mainly is made up of some output units, memory device, output control module and output adaptation module.This output unit can be the device that possesses interaction function, to support the interaction of output advertisement.User instruction in this output unit and steering order exist assessment to judge, according to the assessment result complete operation.The interactive information of this output unit can report control center and higher level control center.
User profile acquisition subsystem wherein can report the duty of oneself state, and supports special user group's identification, and require accurately consumer positioning group's feature of input media this moment, and control center provides special user group's characteristic information storehouse.This input media can be a kind of device that can support special user group's identification, comprises IC-card scanning, authenticating user identification, and the eyeball iris recognition, fingerprint recognition etc. can be so as to identification specific user's input media.
Control center's subsystem wherein can be finished following task:
(1) matching strategy of the analysis of user profile, type of user information and media advertisement customized, preserve media advertisement information, the coupling of finishing input information and media advertisement calculates, and determines output content, controls the output of media advertisement output unit etc.
(2) output information that input media is provided is analyzed regularly, is unified into the user profile of internal system standard, and this function can be finished in control center, also can finish at the user profile input media.
(3) provide the matching strategy of a cover storing apparatus to preserve user profile standard, media advertisement content, user profile and advertisement etc.
(4) support the access of one or more sets input medias, support the access of one or more input medias, as long as follow the interface of common agreement.
(5) support the output of one or more sets output units, support the access of one or more output units, as long as follow the interface of common agreement.
(6) to the steering order of output unit output agreement, the control output unit presents content and other relevant operations of appointment.
(7) finish matching strategy self-defined of input information and media advertisement, according to different needs with different scenes increases, revises and the deletion matching strategy.
(8) finish increase, modification and the deletion of media advertisement content.
(9) media advertisement is transported to output unit, the media advertisement tabulation in the control output unit.
(10) when multisystem combined, accept the renewal of higher level control center matching strategy, media content and report each assembly duty etc.
(11) check the duty of input media and output unit.
Output subsystem is wherein promptly exported sub-device and is received control center's instruction, finishes presenting of media advertisement content; Output unit self provides storage mechanism to preserve the media advertisement tabulation; Output unit can report self working state; Output unit can be a kind of output unit that has interaction capabilities, this moment, corresponding media advertisement possessed interactive function, in reciprocal process, can decide the operation response mode, mutual content and result can be reported control center simultaneously by the steering order of assessment control center and the priority of interactive operation content.
As shown in Figure 4 and Figure 5, single intelligent advertisement system can pass through integrated control center, connects the control center of all single systems, forms intelligent advertisement system net.The duty of each the sub-subordinate of control center input media and output unit can be checked by integrated control center, can also manage matching strategy, media advertisement content of each sub-control center etc.The intelligent advertisement system can singlely implement, and promptly only comprises an intelligent advertisement system, also can the system combined enforcement of a plurality of intelligent advertisements.
When individual system is implemented, as shown in Figure 4, system is divided into advertisement and presents three subsystems such as system, system of control center, customer information collection system, wherein the customer information collection system is a system input, it is system's output terminal that advertisement presents system, control center is the core of total system, is responsible for being input to the intermediate treatment of output.Can will appoint two subsystems or three sub-system integrations in above-mentioned three subsystems in an apparatus, or independently adhere to three subsystems separately different three apparatuss fully.
Advertisement presents system and finishes the actual of advertisement and present, can adopt general advertisement rendering method and equipment, current preferential recommendation mainly contain LCD, LED display, PDP display screen, digital album (digital photo frame) and controllable luminous material etc., but display device is not limited to visual aspects, so long as the advertising equipment that can control gets final product, present in order to accept the advertising message that the system of control center sends and to finish finally.Advertisement presents subsystem and docks interface by regularization with control center, makes with the interaction content of control center irrelevantly with concrete output, is convenient to the decoupling zero between system.
The customer information collection system is finished the information gathering that the crowd is accepted in advertisement, and judging customers' characteristics for the system of control center provides foundation.The customer information collection mode can be that head portrait scans the passive input mode of this client, also can be initiatively input mode such as fingerprint input etc. of client, can insert so long as can finish the equipment of customer information discriminating.Because the customer information collecting device that uses in the current advertisement field is various, kind is also maked rapid progress, in order to guarantee the total system extendability, the mutual same interface that uses regularization of customer information collection system and control center.
The system of control center is the core of whole ad system, connects customer information collection system and advertisement and presents system.The customer information that control center at first reports the customer information collection system is carried out final analysis, classification, is relatively waited, present strategy in conjunction with the built-in advertisement of control center then, calculate the advertisement that is fit to current customers, at last this ad content is outputed to advertisement and present system.Control center supports control terminal to insert, and by control terminal the strategy that presents of different customers and ad content can be set, and can customizedly flexibly present strategy and concrete ad content, finishes the management that presents strategy, access device, ad content.Owing to all use the interface of regularization between control center and the Input/Output Device, therefore when increasing input and output device, just do not need to carry out other processing, only need when increasing equipment newly, provide adaptive the compatible and stable of system that just can guarantee according to interface requirement.
Characteristics of the present invention are, by introducing technology such as scene scanning, computer image analysis, pattern-recognition, the detecting audient be the existence of audience and extract the user or special user's characteristic information with and region information, then information such as commercial audience feature are analyzed, select the advertisement that is complementary with audient's characteristic in conjunction with certain advertisement matching strategy, and present device by advertisement and present, reach the intelligence coupling of ad content and audient and associated regional environment condition with this, to improve the effect of ad distribution.Simultaneously by improving each advertising resource individuality, increase Working Status Monitoring, each advertising resource is individual by wireless or cable network connection, form the advertising resource net, higher level control center can supervising the network in all advertising resources, and can each advertising resource current state of real time inspection.
Adopt technical scheme of the present invention, improving on the advertising results, obtain audient's special type information by input medias such as scene scanning, user profile input, fingerprint inputs, utilize technology such as computer image analysis, pattern-recognition, with the regular one-tenth system standard of user profile user profile, system is according to the relative strategy of Standard User information combined standard information and ad content, and the advertising message of selection and user profile coupling is presented to the audient by output unit in multiple modes such as image, videos.Improving in the advertising resource management, with reference to the way to manage of existing communication net equipment, be simplified to the management system of advertising resource equipment, utilize wireless or cable network connects each advertising resource equipment, set up the advertising resource net, by control center's unified management.
The present invention compared with prior art the present invention relates to the analysis of audient and relevant area information thereof, supports simultaneously accurately and general, and this mode meets the group feature of audience, and has kept the special support to the special user.On advertising results, the present invention supports demand general and special user, take into account relative area information simultaneously, so support of the present invention more comprehensively, effectively advertisement, therefore the present invention has increased the consideration to audient's related information on the relative strategy of user profile and ad content, makes advertisement more fine and smooth on coupling, hommization is more arranged, and easy and audient reaches sympathetic response.Ignore and weak point and all exist in existing part interactive type advertisement, the present invention will have positive effect for promoting these existing advertising effect.
Management aspect at advertising resource, the present invention is with reference to the cooked mode of communication network equipment control, on management effect, have more stability than common ad system, all there is advantage aspect dilatancy and the adaptability, especially under this pattern, strategy to advertisement software resource, advertisement can be revised and dispose flexibly, and this changes, changes more rational advertisement coupling for the active response ad content and has played positive effect.
Certainly, those skilled in the art in the present technique field will be appreciated that, the foregoing description only is to be used for illustrating the present invention, and be not as limitation of the invention, as long as in connotation scope of the present invention, all will drop in the scope of claim of the present invention conversion, the modification of the foregoing description.
Claims (10)
1, a kind of intelligent advertisement dissemination method is used for the ad distribution to user or special user, it is characterized in that it comprises the steps:
(1) collection user or special user's characteristic information and user region information may further comprise the steps:
(11) picture or the video of input scene;
(12) picture or video are scanned; And
(13) picture or video are discerned, extracted user's characteristic information;
(2) whether user who is relatively gathered or special user's characteristic information mates with the user's characteristic information that prestores, if, execution in step (3) then; If not, execution in step (1) then;
(3) search the advertisement that is complementary with this user's characteristic information in the advertising resource storehouse;
(4) output advertisement.
2, intelligent advertisement dissemination method as claimed in claim 1, it is characterized in that, the characteristic information of gathering the special user in the described step (1) comprises: IC-card scanning, authenticating user identification, the information that the input media so as to the identification special user of eyeball iris recognition and fingerprint recognition is gathered, exported.
3, intelligent advertisement dissemination method as claimed in claim 1 is characterized in that, comprises in the described step (1) by sensor obtaining temperature, humidity, illumination, the time of user region, the area information on date;
Also comprise the customized information that obtains system input in the described step (1), promptly the non-input media of date, time, sub-district, audient place room rate level, income level, academic level obtain but with user or special user with and the relevant information in region.
4, intelligent advertisement dissemination method as claimed in claim 1, it is characterized in that, described step (13) comprises carries out recognition of face to picture or video, extract at least one user's age, sex, race's demography key element and this user's apparel brand Logo, type of cell phone, notebook brand Logo, vehicle emblem, the information of the user's association that gets access to from video of glasses, hair style.
5, intelligent advertisement dissemination method as claimed in claim 1 is characterized in that, described step comprises the steps: in (2)
(21) with user or special user's characteristic information and information classification of user region and regular one-tenth system standard characteristic information; And
(22) relatively whether such user's characteristic information and media advertisement matching strategy located subscriber characteristic information mate, if, execution in step (3) then; If not, execution in step (1) then.
6, intelligent advertisement dissemination method as claimed in claim 5 is characterized in that, the system standard characteristic information is a general-purpose interface in the described step (21), and the equipment of exportable standard feature information is all as the input media connecting system;
The middle advertisement matching strategy of described step (22) is dynamic, increase, revise and deletion according to different needs, and access higher level matching strategy issues.
7, intelligent advertisement dissemination method as claimed in claim 5, it is characterized in that, described step (22) afterwards, described step (3) before, the step of adding up and preserving described user's characteristic information also is set, report control center and be used for the feature that statistical study should the zone customer group, for the configuration ad content with on-the-fly modify and adjust the advertisement matching strategy and provide data to support.
8, intelligent advertisement dissemination method as claimed in claim 1 is characterized in that, the advertising resource storehouse described in the described step (3) is the advertising resource storehouse that prestores, or long-range advertising resource storehouse.
9, a kind of system that implements the described intelligent advertisement dissemination method of claim 1, be used for ad distribution to user or special user, it is characterized in that it comprises: one group of intelligent advertisement release unit or the array intelligent advertisement release unit of managing by the network interconnection by integrated control center;
Every group of intelligent advertisement release unit comprises: the user profile acquisition subsystem of at least one collection user's characteristic information by the data bus interaction data, is according to the control center's subsystem of user's characteristic information output advertisement and the output subsystem of at least one playing advertisements;
Higher level control center at management array intelligent advertisement release unit views the duty of respectively organizing the intelligent advertisement release unit, and the advertisement matching strategy and the advertising resource storehouse of each unit of management administration.
10, intelligent advertisement delivery system according to claim 9 is characterized in that:
Described user profile acquisition subsystem comprises by the interconnected collecting device of data bus, collects adapter more than one, monitors adapter more than one, a user information collection center and a monitor message are collected the center;
Described control center subsystem comprises by the interconnected memory device of data bus, output information control, status information analysis, user profile analysis, output information management, the module of matching strategy management and the interface of higher level control center;
Described output subsystem comprises by an interconnected above output unit of data bus, memory device, output control module and output adaptation module;
Described output unit is the device that possesses interaction function, to support the interaction of output advertisement;
User instruction in the described output unit and steering order exist assessment to judge, according to the assessment result complete operation;
The interactive information of described output unit reports control center and higher level control center.
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