CN102111645A - Information insertion method and information insertion system - Google Patents

Information insertion method and information insertion system Download PDF

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Publication number
CN102111645A
CN102111645A CN2009102432085A CN200910243208A CN102111645A CN 102111645 A CN102111645 A CN 102111645A CN 2009102432085 A CN2009102432085 A CN 2009102432085A CN 200910243208 A CN200910243208 A CN 200910243208A CN 102111645 A CN102111645 A CN 102111645A
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information
programme
intercutted
linking relationship
program
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CN2009102432085A
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CN102111645B (en
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申海强
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STAR SOFTWARE TECHNOLOGY CO LTD
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STAR SOFTWARE TECHNOLOGY CO LTD
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Abstract

The embodiment of the invention discloses an information insertion method and an information insertion system. The method comprises the following steps of: acquiring a program identifier of a played television program; determining whether the television program comprises corresponding information to be inserted or not by using link relationships in a link relationship library according to the program identifier; if the television program comprises the corresponding information to be inserted, screening the link relationships corresponding to the program identifier according to the program identifier, and acquiring the to-be-inserted information corresponding to the link relationships; and transmitting the information to be inserted to a video server, so that the video server inserts the information to be inserted in the played television program. In the method and the system, the link relationships between the program identifiers and identifiers of the information to be inserted are established in advance to bind the television programs and the information to be inserted, so that a user can browse the other information bound with the television program at the same time of watching the television program.

Description

Method that a kind of information is intercutted and information cut system
Technical field
The present invention relates to a kind of TV tech, more particularly, relate to method and information cut system that a kind of information is intercutted.
Background technology
Along with the digitlization of cable TV, TV can be set up more, abundanter application, as browsing page, the commercial affairs of realization TV etc.
Set-top box can supported web page browse, build the WEB application service by the operation front end, can be deployed in various information application systems on the WEB application server.The terminal use of Digital Television can browse information interaction content in the WEB application server by set-top box.
The prior art scheme is equivalent to set-top box is used as PC, television set is used as display, interactive mode on the Internet is indiscriminately imitated in the application of Digital Television, make Digital Television can realize the multiple function on the network, yet, by this kind mode, when the user browses the information content that the WEB application server provided by Digital Television, the TV programme that just can not watch Digital Television again and provided.
Summary of the invention
In view of this, the invention provides method and information cut system that a kind of information is intercutted, to realize that the user can also browse out of Memory when watching TV programme.
In order to solve the problems of the technologies described above, the invention provides following technical scheme:
The method that a kind of information is intercutted comprises:
According to program identification and message identification to be intercutted linking relationship is set in advance, and is kept in the linking relationship storehouse;
The method that information is intercutted comprises:
Obtain the program identification of the TV programme of being play;
According to described program identification, the linking relationship that contrasts in the described linking relationship storehouse determines whether described TV programme has corresponding information to be intercutted;
When described TV programme exists correspondingly when waiting to intercut information, filter out and the corresponding linking relationship of described program identification according to described program identification, and obtain and described linking relationship information corresponding to be intercutted;
Send information described to be intercutted to video server, so that described video server intercuts information described to be intercutted in the TV programme of being play.
Preferably, the described linking relationship that is provided with also comprises: the described time period of waiting that the information of intercutting is intercutted in TV programme is set.
Preferably, described TV programme comprises broadcast TV program and demand TV program.
Preferably, when the TV programme of being play was broadcast TV program, the described program identification that obtains the TV programme of being play comprised: obtain programme information from electronic program guidance system; Obtain the program identification of the TV programme of current broadcast according to programme information and current time.
Preferably, when the TV programme of being play was demand TV program, the described program identification that obtains the TV programme of being play comprised: the program identification that obtains the TV programme of described broadcast according to user's order request.
Preferably, described method also comprises described modification TV programme and waits to intercut the linking relationship between the information and/or delete described linking relationship.
Preferably, corresponding one of a described linking relationship waits to intercut information or many information to be intercutted.
Preferably, information described to be intercutted is literal, video, picture or voice messaging.
Preferably, described linking relationship is with relational database, file and the storage of XML form.
A kind of information cut system comprises:
Information unit to be intercutted is used for storage and waits to intercut information and message identification to be intercutted, and definition information attribute to be intercutted;
Video server is used for the broadcast of programs stored sign and control TV programme;
Link unit is used for setting up linking relationship according to program identification and message identification to be intercutted in advance;
Acquiring unit is used to obtain the program identification of the TV programme of being play;
Processing unit is used for according to described program identification, contrasts described linking relationship and determines whether described TV programme has corresponding information to be intercutted;
The screening unit is used for filtering out and the corresponding linking relationship of described program identification from described linking relationship storehouse according to described program identification, and obtains and described linking relationship information corresponding to be intercutted;
Transmitting element is used for sending information described to be intercutted to video server.
Preferably, described system also comprises maintenance unit, is used to revise TV programme and waits to intercut the linking relationship between the information and/or delete described linking relationship.
Preferably, described link unit also is used for being provided with and waits that the information of intercutting is in time period that TV programme is intercutted.
Preferably, corresponding one of a described linking relationship waits to intercut information or many information to be intercutted.
Preferably, information described to be intercutted is literal, video, picture or voice messaging.
Preferably, described linking relationship storehouse support relation data library storage, file storage and XML storage.
From above-mentioned technical scheme as can be seen, the embodiment of the invention is by setting up program identification in advance and waiting to intercut linking relationship between the message identification, make described TV programme and wait to intercut information and bind mutually, thereby make the user when watching described TV programme, can also browse out of Memory with this TV programme binding.In addition, the embodiment of the invention also is provided with link time in linking relationship, to realize the user when watching TV programme, can browse the out of Memory of binding with this TV programme according to different time sections.In addition, the present invention can have great flexibility and adaptability according to television program type link information accordingly to be intercutted.
Description of drawings
In order to be illustrated more clearly in the embodiment of the invention or technical scheme of the prior art, to do to introduce simply to the accompanying drawing of required use in embodiment or the description of the Prior Art below, apparently, accompanying drawing in describing below only is some embodiments of the present invention, for those of ordinary skills, under the prerequisite of not paying creative work, can also obtain other accompanying drawing according to these accompanying drawings.
Fig. 1 is the structural system figure of a kind of application scenarios that the embodiment of the invention provided;
Fig. 2 is the flow chart of the disclosed a kind of information inserting method of the embodiment of the invention;
Fig. 3 is the schematic diagram of the disclosed definition linking relationship of the embodiment of the invention;
Fig. 4 is the schematic diagram of the disclosed definition linking relationship of another embodiment of the present invention;
Fig. 5 is the surface chart of the disclosed linking relationship of the embodiment of the invention;
Fig. 6 is the flow chart of the disclosed another kind of information inserting method of the embodiment of the invention;
Fig. 7 is the flow chart of the disclosed another kind of information inserting method of the embodiment of the invention;
Fig. 8 is the surface chart of the disclosed modification linking relationship of the embodiment of the invention;
Fig. 9 is the structural representation of the disclosed a kind of information cut system of the embodiment of the invention;
Figure 10 is the structural representation of the disclosed another kind of information cut system of the embodiment of the invention.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the invention, the technical scheme in the embodiment of the invention is clearly and completely described, obviously, described embodiment only is the present invention's part embodiment, rather than whole embodiment.Based on the embodiment among the present invention, those of ordinary skills belong to the scope of protection of the invention not making the every other embodiment that is obtained under the creative work prerequisite.
The embodiment of the invention discloses the method that a kind of information is intercutted, Fig. 1 is the structural system figure of a kind of application scenarios of this method of realization.Wherein, information unit to be intercutted is used for storage and waits to intercut information and message identification to be intercutted, and the various attributes of the information of intercutting are waited in definition; Video server is used for the broadcast of programs stored sign and control TV programme; The linking relationship storehouse is used to store the program identification that sets in advance and waits to intercut linking relationship between the message identification.By setting up linking relationship in advance, a certain TV programme is bound together with the information to be intercutted of setting up linking relationship with it, its form of expression can be, when the TV programme that has been set up linking relationship is played, on television program video, can shows with described and wait relevant the linking of the information of intercutting.
The method that information to be intercutted is intercutted is referring to flow chart shown in Figure 2, and this process specifically comprises step:
S21, obtain the program identification of the TV programme of being play;
S22, according to described program identification, contrast described linking relationship and determine whether described TV programme has corresponding information to be intercutted;
S23, when described TV programme exists correspondingly when waiting to intercut information, filter out and the corresponding linking relationship of described program identification according to described program identification, and obtain and described linking relationship information corresponding to be intercutted;
S24, send information described to be intercutted to video server, so that described video server intercuts information described to be intercutted in the TV programme of being play.
The embodiment of the invention is by setting up program identification in advance and waiting to intercut linking relationship between the message identification, make described TV programme and wait to intercut information and bind mutually, thereby make the user when watching described TV programme, can also browse out of Memory with this TV programme binding.
In present embodiment and following examples, information to be intercutted can be literal, video, picture or voice messaging etc., and the information content can comprise polytype, as advertising message, news information, weather information etc., can be provided with flexibly according to actual conditions.
Wherein, be provided with in the linking relationship process, linking relationship can corresponding information to be intercutted, also can corresponding many information to be intercutted, that is, can in a cover TV programme, intercut an information to be intercutted, and also can intercut many information to be intercutted.Also link time can be set preferably, that is, wait the time period that the information of intercutting is intercutted in TV programme, this time period can be arranged in the middle of also can being arranged on for the previous period of TV programme broadcast or the end time period, certainly, also can in package, intercut.
The set-up mode of linking relationship can be filled in linking relationship sign, program identification and wait to intercut message identification etc. referring to Fig. 3 in the linking relationship table.Wherein, the linking relationship sign is represented the foundation or the cancellation of linking relationship by using " 1 " or " 0 "; Wait to intercut filling in of message identification satisfied " with " or " or " relation, wherein, " with " relation show as many of being linked can be waited that the information of intercutting plays in same TV programme, and " or " relation show as many of will be linked and wait to intercut information wall scroll shuffle in same TV programme; Wait that the inter cut time of the information of intercutting in TV programme can be by being provided with the beginning and ending time decision.The storage that linking relationship is set can be supported various ways, as: relational database, text, XML etc.
In following examples, we are example by intercut some product introduction information in " diet everyday " program of watching with user's program request, and implementation procedure of the present invention is described in detail.
The process that linking relationship is set sees also Fig. 4, we are provided with the recommended information that intercuts three relevant kitchen utensils in " diet everyday " program by Fig. 4, be respectively: the kitchen set of knives attaches together, multi-functional beet washer and beautiful electromagnetic oven, and is provided with in the 0th minute to the 12nd minute 35 seconds that start broadcasting at " diet everyday " program these three product informations are intercutted.By the setting of Fig. 4 to linking relationship, the TV background system can obtain display interface as shown in Figure 5, can see the situation that links between " diet everyday " program and three product informations will intercutting by Fig. 5.
The user can watch broadcast TV program by TV, also can watch demand TV program by program request voluntarily.
When the user watched broadcast TV program, the broadcast TV program terminal can not directly be obtained program identification, at this moment, waited the inserting method flow chart as shown in Figure 6 of the information of intercutting, and comprised step:
S61, broadcast TV program terminal are obtained programme information from electronic program guidance system;
S62, obtain the program identification and the temporal information of the TV programme of current broadcast according to programme information and current time;
S63, program identification and the temporal information that is obtained is notified to information unit to be intercutted, waits to intercut information unit, contrast described linking relationship, determine whether described TV programme has corresponding information to be intercutted according to described program identification and temporal information;
S64, when described TV programme exists correspondingly when waiting to intercut information, filter out and the corresponding linking relationship of described program identification according to described program identification, and obtain and described linking relationship information corresponding to be intercutted;
S65, send information described to be intercutted to video server.
Comprise the information such as title, sequence and beginning and ending time that broadcast TV program is play in the described programme information, according to the time period of the TV programme broadcast that is provided in the programme information, the contrast current time can obtain the program identification of current broadcast, and the zero-time by current playing program and the current time reproduction time that calculates current program, can obtain temporal information.Wait to intercut information unit and contrast the linking relationship that pre-establishes, determine whether the TV programme of current broadcast has corresponding information to be intercutted according to this program identification and temporal information.Just watch " diet everyday " as the user by broadcast TV program, current time is 13: 10, the broadcast TV program terminal is according to current time contrast programme information, the reproduction time section that finds the broadcast TV program of 13: 10 branch correspondences is 13 o'clock to 13: 40, and the TV programme of being play during this period of time is " diet everyday ", thereby obtains program identification.According to the initial reproduction time 13 o'clock and 13: 10 current time of " diet everyday ", can learn that this moment, this program was play 10 minutes, promptly, obtained temporal information, broadcast television terminal is with the program identification and the temporal information notice information unit to be intercutted that are obtained, wait to intercut information unit as can be known according to the linking relationship of being formulated in advance in the linking relationship storehouse, " diet everyday " program remains to be intercutted information in the 0th minute to the 12nd minute and 35 seconds of starting broadcasting, then pairing information sifting to be intercutted in the linking relationship is come out, and intercut in " diet everyday " program by video server, the current user who watches TV programme just can see the recommended information of three kinds of kitchen utensils of above-mentioned formulation in advance in " diet everyday " program of being watched.And if the current time is 13: 20, illustrate that " diet everyday " this program play 20 minutes, and the inter cut time of the recommended information of three kitchen utensils in this program is a program when beginning 12 minutes and 35 seconds, obviously, the inter cut time of the recommended information of these three kitchen utensils is mistake, does not then just have corresponding information to be intercutted in this time in this program.
When the user when TV programme is watched in program request voluntarily, the demand TV program terminal can obtain described identifier of TV-set programm and temporal information automatically according to user's order request, at this moment, the inserting method of waiting the information of intercutting comprises the steps: as shown in Figure 7
S71, demand TV program terminal are obtained the program identification and the temporal information of the TV programme of current broadcast automatically according to user's order request;
S72, program identification and the temporal information that is obtained is notified to information unit to be intercutted, waits to intercut information unit, contrast described linking relationship, determine whether described TV programme has corresponding information to be intercutted according to described program identification and temporal information;
S73, when described TV programme exists correspondingly when waiting to intercut information, filter out and the corresponding linking relationship of described program identification according to described program identification, and obtain and described linking relationship information corresponding to be intercutted;
S74, send information described to be intercutted to video server.
As user's " diet everyday " program of having selected program request in the morning 9, the demand TV program terminal can obtain the program identification and the temporal information of this TV programme automatically according to user's order request, and with this information notice information unit to be intercutted, wait to intercut information unit according to the linking relationship in the linking relationship storehouse, filter out the information to be intercutted that pre-establishes, promptly, article three, the recommended information of kitchen utensils, the recommended information with these three kitchen utensils in the 0th minute to the 12nd minute and 35 seconds of finally starting broadcasting at " diet everyday " program by video server intercuts in this program.
The embodiment of the invention is by setting up TV programme and wait to intercut linking relationship between the information, and link time is set in linking relationship, thereby makes the user when watching TV programme, can also browse information to be intercutted according to different time sections.In addition, the present invention can have great flexibility and adaptability according to television program type link information accordingly to be intercutted.
In other embodiment provided by the present invention, can also carry out adaptive modification to described linking relationship by modified logo is set, as shown in Figure 8, be the interface schematic diagram of disclosed linking relationship among the another kind of embodiment provided by the present invention.Can get back in the interface of definition linking relationship by clicking " modification " key, described modification specifically comprises: upgrade program identification and/or renewal message identification to be intercutted, obtain new linking relationship according to the program identification and/or the message identification to be intercutted that upgrade; Perhaps, linking relationship sign is set to 0, thereby removes described program identification and wait to intercut binding relationship between the message identification, also can delete described linking relationship by the mode that delete key directly is set.
By linking relationship is made amendment, the method that the embodiment of the invention is provided can be upgraded information to be intercutted according to actual needs in real time.
In addition, the embodiment of the invention also provides a kind of information cut system that can realize said method embodiment.
With reference to figure 9, be the structural representation of a kind of information cut system that the invention process provided.
This system comprises: wait to intercut information unit 91, video server 92, link unit 93, linking relationship storehouse 94, acquiring unit 95, processing unit 96, screening unit 97 and transmitting element 98.
Wherein:
Wait to intercut information unit 91, be used for storage and wait to intercut information and message identification to be intercutted, and the various attributes of the information of intercutting are waited in definition;
Video server 92 is used for broadcasting of programs stored sign and control TV programme;
Link unit 93 is used to set in advance program identification and waits to intercut linking relationship between the message identification.
Information described to be intercutted can be literal, video, picture or voice messaging etc., and the information content can comprise polytype, as advertising message, news information, weather information etc., can be provided with flexibly artificially.The setting of described linking relationship can not done too much description here with reference to the step among the inventive method embodiment.
Linking relationship storehouse 94 is used to store described linking relationship, and its storage can be supported file layouts such as relational database, text or XML.
Acquiring unit 95 is used to extract user's solicited message, and obtains program identification according to solicited message.
Wherein, when the user watch be demand TV program the time, acquiring unit 95 can obtain the program identification of institute's program request automatically from the request program terminal; And when the user watch be broadcast TV program the time, because the broadcast TV program terminal can not be obtained program identification automatically, therefore, need access programme information by the programme information guide system, the information such as title, sequence and reproduction time that comprise broadcast program in the programme information, the programme information of current broadcast be can obtain according to the current time, thereby described program identification and temporal information obtained.
Processing unit 96 is used for according to described program identification and temporal information, contrast described linking relationship determine described TV programme whether corresponding remain to be intercutted information;
Screening unit 97 is used for filtering out and the corresponding linking relationship of described program identification from described linking relationship storehouse according to program identification, and obtains and described linking relationship information corresponding to be intercutted;
Transmitting element 98 is used for sending information described to be intercutted to video server, so that described video server intercuts information described to be intercutted in the TV programme that the user watched.
The system that the present invention also provides another information to intercut referring to Figure 10, is the structural representation of another kind of information cut system provided by the present invention.
This system comprises: wait to intercut information unit 101, video server 102, link unit 103, linking relationship storehouse 104, acquiring unit 105, processing unit 106, screening unit 107, transmitting element 108 and maintenance unit 109.
Wherein, link unit 103, linking relationship storehouse 104, acquiring unit 105, processing unit 106, screening unit 107 and transmitting element 108 are with the above-mentioned information unit 91 of broadcasting to be inserted, video server 92, link unit 93, linking relationship storehouse 94, acquiring unit 95, processing unit 96, screening unit 97 and transmitting element 98 functions are similar, maintenance unit 109 then is used for revising and/or delete the set linking relationship of described link unit 103, comprise: upgrade program identification and/or renewal message identification to be intercutted, obtain new linking relationship according to the program identification and/or the message identification to be intercutted that upgrade, perhaps, the linking relationship sign is set to 0, thereby remove described program identification and wait to intercut binding relationship between the message identification, perhaps, directly delete described linking relationship.
Each embodiment adopts the mode of going forward one by one to describe in this specification, and what each embodiment stressed all is and the difference of other embodiment that identical similar part is mutually referring to getting final product between each embodiment.For the disclosed system of embodiment, because it is corresponding with the embodiment disclosed method, so description is fairly simple, relevant part partly illustrates referring to method and gets final product.
It will be understood by those skilled in the art that and to use many different technologies and in the technology any one to come expression information, message and signal.For example, the message of mentioning in the above-mentioned explanation, information can be expressed as voltage, electric current, electromagnetic wave, magnetic field or magnetic particle, light field or above combination in any.
The professional can also further recognize, the unit and the algorithm steps of each example of describing in conjunction with embodiment disclosed herein, can realize with electronic hardware, computer software or the combination of the two, for the interchangeability of hardware and software clearly is described, the composition and the step of each example described prevailingly according to function in the above description.These functions still are that software mode is carried out with hardware actually, depend on the application-specific and the design constraint of technical scheme.The professional and technical personnel can use distinct methods to realize described function to each specific should being used for, but this realization should not thought and exceeds scope of the present invention.
The method of describing in conjunction with embodiment disclosed herein or the step of algorithm can directly use the software module of hardware, processor execution, and perhaps the combination of the two is implemented.Software module can place the storage medium of any other form known in random asccess memory (RAM), internal memory, read-only memory (ROM), electrically programmable ROM, electrically erasable ROM, register, hard disk, moveable magnetic disc, CD-ROM or the technical field.
To the above-mentioned explanation of the disclosed embodiments, make this area professional and technical personnel can realize or use the present invention.Multiple modification to these embodiment will be conspicuous concerning those skilled in the art, and defined herein General Principle can realize under the situation that does not break away from the spirit or scope of the present invention in other embodiments.Therefore, the present invention will can not be restricted to these embodiment shown in this article, but will meet and principle disclosed herein and features of novelty the wideest corresponding to scope.

Claims (15)

1. the method that information is intercutted is used for the information cut system, it is characterized in that, comprising:
According to program identification and message identification to be intercutted linking relationship is set in advance, and is kept in the linking relationship storehouse;
Described method comprises:
Obtain the program identification of the TV programme of being play;
According to described program identification, the linking relationship that contrasts in the described linking relationship storehouse determines whether described TV programme has corresponding information to be intercutted;
When described TV programme exists correspondingly when waiting to intercut information, filter out and the corresponding linking relationship of described program identification according to described program identification, and obtain and described linking relationship information corresponding to be intercutted;
Send information described to be intercutted to video server, so that described video server intercuts information described to be intercutted in the TV programme of being play.
2. method according to claim 1 is characterized in that, the described linking relationship that is provided with also comprises: the described time period of waiting that the information of intercutting is intercutted in TV programme is set.
3. method according to claim 1 is characterized in that described TV programme comprises broadcast TV program and demand TV program.
4. method according to claim 3 is characterized in that, when the TV programme of being play was broadcast TV program, the described program identification that obtains the TV programme of being play comprised:
From electronic program guidance system, obtain programme information;
Obtain the program identification of the TV programme of current broadcast according to programme information and current time.
5. method according to claim 3 is characterized in that, when the TV programme of being play was demand TV program, the described program identification that obtains the TV programme of being play comprised:
Obtain the program identification of the TV programme of described broadcast according to user's order request.
6. method according to claim 1 is characterized in that, also comprises: revise TV programme and wait to intercut the linking relationship between the information and/or delete described linking relationship.
7. method according to claim 1 is characterized in that, corresponding one of a described linking relationship waits to intercut information or many information to be intercutted.
8. according to each described method among the claim 1-7, it is characterized in that information described to be intercutted is literal, video, picture or voice messaging.
9. method according to claim 8 is characterized in that, described linking relationship is with relational database, file and the storage of XML form.
10. an information cut system is characterized in that, comprising:
Information unit to be intercutted is used for storage and waits to intercut information and message identification to be intercutted, and definition information attribute to be intercutted;
Video server is used for the broadcast of programs stored sign and control TV programme;
Link unit is used for setting up linking relationship according to program identification and message identification to be intercutted in advance;
The linking relationship storehouse is used to store described linking relationship;
Acquiring unit is used to obtain the program identification of the TV programme of being play;
Processing unit is used for according to described program identification, contrasts described linking relationship and determines whether described TV programme has corresponding information to be intercutted;
The screening unit is used for filtering out and the corresponding linking relationship of described program identification from described linking relationship storehouse according to described program identification, and obtains and described linking relationship information corresponding to be intercutted;
Transmitting element is used for sending information described to be intercutted to video server.
11. system according to claim 10 is characterized in that, also comprises
Maintenance unit is used to revise TV programme and waits to intercut the linking relationship between the information and/or delete described linking relationship.
12. system according to claim 10 is characterized in that, described link unit also is used for being provided with waits that the information of intercutting is in time period that TV programme is intercutted.
13. system according to claim 10 is characterized in that, corresponding one of a described linking relationship waits to intercut information or many information to be intercutted.
14., it is characterized in that information described to be intercutted is literal, video, picture or voice messaging according to each described system among the claim 10-13.
15. system according to claim 14 is characterized in that, relation data library storage, file storage and XML storage are supported in described linking relationship storehouse.
CN200910243208.5A 2009-12-29 2009-12-29 Information insertion method and information insertion system Expired - Fee Related CN102111645B (en)

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CN101110935A (en) * 2007-07-31 2008-01-23 腾讯科技(深圳)有限公司 Method and system for inter cutting advertisement in network television roll-broadcasting program
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CN103618921A (en) * 2013-12-03 2014-03-05 深圳Tcl新技术有限公司 Method and device for controlling television program broadcasting
CN103618921B (en) * 2013-12-03 2018-09-04 深圳Tcl新技术有限公司 TV programme play the method and device of control
CN103634625A (en) * 2013-12-17 2014-03-12 Tcl集团股份有限公司 Method and device for displaying program subtitles
CN103634625B (en) * 2013-12-17 2017-10-20 Tcl集团股份有限公司 A kind of method and device for playing program credits
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