CN101136100A - Method for encouraging consumer who bought counterfeit products by false proof system and technology approach - Google Patents
Method for encouraging consumer who bought counterfeit products by false proof system and technology approach Download PDFInfo
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- CN101136100A CN101136100A CNA2007101457669A CN200710145766A CN101136100A CN 101136100 A CN101136100 A CN 101136100A CN A2007101457669 A CNA2007101457669 A CN A2007101457669A CN 200710145766 A CN200710145766 A CN 200710145766A CN 101136100 A CN101136100 A CN 101136100A
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Abstract
The method comprises: after a consumer buys a product with anti-counterfeiting function, he uses the product anti-counterfeiting system and the anti-counterfeiting ID information on the product to authenticate the product; after the authentication result show the product is a counterfeiting product, the consumer can get the rewards from the product vendor.
Description
Technical field
The present invention relates to a kind of method that the consumer is implemented to reward, particularly a kind of method that the consumer who buys fake products is provided award.
Background technology
Counterfeit goods become after drugs, spread unchecked the whole world second-biggest-in-the-world public hazards, be known as the present age " industrial pestilence ", grievous injury the country, the business and consumer interests.Though the consumer abhors fake products, there are not effective means to differentiate commercial articles true and false and guarantee number one.Simultaneously, fake products also is indubitable for the injury of enterprise, and many enterprises because product is palmed off by the people, fall sharply product sales, image product is descended, even some enterprise is therefore on the verge of bankrupt.
Along with the development of robot calculator and mobile communication and internet technique with popularize, at present, utilize the huge advantage of these technology to set up the personation identification that Antiforge system carries out various product or service, obtained development widely.
In addition, all kinds of method for anti-counterfeit and the means of utilizing robot calculator and communication, internet network and other false proof manufacturing technologies and anti-counterfeit recognition tool equipment to carry out are very universal.But owing to multiple reason and deposit, cause all kinds of anti-counterfeiting technologies and method not to play a role to a great extent.For example patent No. is a kind of method for anti-counterfeit of 99120094.2.
Cause false proof invalid main cause to have:
1, dare not beat.If, produce serious brand and economic loss because enterprise will palm off the negative effect of spreading unchecked international and domestic causing, and can directly cause the market shrink finding that palming off the back takes anti fake commodity campaign to a high-profile.So long-term vicious cycle situation of just more having facilitated the outandout of personation and having had nothing to fear.
2, identification is difficult.Technology is very ripe, but a lot of technology are arranged, the consumer does not possess recognition capability, much the effect of " anti-fake product " is advertised very marvellously, but consumers in general can't or be difficult to tell truth from falsehood, and the product that a lot of enterprises are arranged installs to product from outsourcing and has made the multiple anti-fake label, has strengthened consumer's identification difficulty.
3, participate in lacking.The basic reason that the consumer does not participate in is that their legitimate rights and interests are not protected.False proof right-safeguarding difficulty, right-safeguarding cost are too high, right-safeguarding process complexity, and most of enterprise only wants product is sold in consumer's hand, and never consumer's interests are placed in the heart reasons such as loss of sense of responsibility, serious blow and influenced consumer's degree of participation.
Summary of the invention
The object of the present invention is to provide a kind of by Antiforge system and technological means to the method that the consumer who buys fake products provides award, after the consumer has bought fake products, will obtain the award that provides by product management person.
The consumer bought have anti-fraud functional product after, the consumer directly or by the operator utilizes product anti-fake system or anti-fake product recognition technology and tool equipment, anti-counterfeiting mark information to product is carried out true and false identification and checking, when checking after the result is shown as fake products, the award that provided by genuine piece production and operator or false proof service organization will be provided the consumer;
Described product anti-fake system is product information database and the server that the device that utilizes computing machine to set up has software kit, server and database are used for storage products and anti-counterfeiting mark information and truth identification and the checking of carrying out product by communication or internet network are provided, when the anti-counterfeiting mark information that is verified product and product information in the server database do not conform to, be fake products;
Described anti-fake product recognition technology and tool equipment, be to utilize industrial materials and technological means to be produced on the anti-counterfeiting mark information on the product and carry out corresponding tool and equipment that this anti-counterfeiting mark information is discerned and verified, after the product antiforgerg identification information that is verified and true product antiforgerg identification information compared, the result does not conform to was fake products;
Described award be the consumer by after the purchase product being carried out truth identification and being verified as the personation result, offer the consumer's that bought fake products by true production, operator or false proof, the service organization that cracks down on counterfeit goods;
Described award can be cash, material object, coupons, reward voucher or specified services;
Described consumer uses voucher to obtain corresponding award with fake products body, anti-false sign, Product labelling, the description of product, the packing of product as prize;
Described consumer be with true production, operator or false proof, the service organization that cracks down on counterfeit goods provides or mobile short-message, number, password, multimedia message, picture, video and the voice or the Email that send and specify article and information uses voucher to obtain corresponding award as prize;
Described product antiforgerg identification information is magnetic stripe, bar code, laser, literal, numeral, fingerprint, texture, letter and other marks or the pattern that directly is produced on product body, packing or the label, and can realize discerning by artificial, network, tool equipment;
The method of rewarding by the consumer who buys fake products, give full play to the enthusiasm that the consumer discerns and verifies true and false product, thereby consumers' rights and interests are ensured more, simultaneously also can after Antiforge system and technological means are fully used, further reach the purpose that purifies market and promote production marketing.
Find after deliberation, want to reduce personation and avoid cracking down on counterfeit goods, key is to carry out false proof, do not lie in anti-counterfeiting technology and want to obtain antifalse effect, and be method for anti-counterfeit, and the consumer not participate in be the problem of the false proof root that do not tell on, so the enthusiasm that adopts suitable method to give full play to the consumer is only an effective means, allow people know from experience the behave and the way of " normal consumption is not worried; it is prize-attached to have bought personation ", change consumer's false proof right-safeguarding consciousness, give full play to consumer's false proof enthusiasm of cracking down on counterfeit goods, fully ensure consumer's interests, thereby impel from " consumer's participation " to " selling false person dare not sell " again to the good implementation result of " no one fakes again ", safeguard the market normal order from the source and purify market environment, allow the consumer again not worry having bought fake products.
By by the attitude that dare to be responsible for and buy the personation policy execution of awarding, will set up consumer confidence fully.Because---the consumer has bought genuine article: be value-for-money, have an easy conscience; The consumer has bought fake products: added advantage is arranged, have a clear conscience.
In the past, even a lot of enterprise has found the own product of personation on market, the sale of the negative effect certified products of but worrying and dare not hit personation so also more unbridled on a grand scale.
If taked consumer's's " normal consumption is not worried; it is prize-attached to have bought personation " method for anti-counterfeit and means by personation enterprise after, will reach and eliminate the effect that positive brand image is established in negative effect, consumer and certified products are sold and not only can not reduced on the contrary and can significantly increase and promote, and will fully realize checking the purpose of personation in the time of participation of a mass character.
If taked the measure of consumer " it is prize-attached to have bought personation " by personation enterprise after, the sales volume of fake products will descend rapidly, because not only can being easy to " recognizing ", the consumer goes out personation, and the condition that obtains the personation bonus also is that seller of the fake goods's invoice or receipt voucher will be arranged, so the consumer is for ensureing the interests of oneself, if dealer does not give and opens invoice when shopping, the consumer will think fake products and abandon buying (and can cause The Long-term Effect), and if dealer open invoice will sell consumer's genuine article (investigation confirm near 100% know false seller of the fake goods dare not with can not draw a bill).Therefore, dealer is in order to avoid risk loss and obtain the operation interests, will reduce or abandons palming off business.
In sum,, do not spend what " waste money " on one's body at all, just allow personation " not beat " very soon from going out the consumer as long as palmed off the measure that enterprise has taked consumer " it is prize-attached to have bought personation ".
Crack down on counterfeit goods is false proof not telling on and the passive behavior taked, false proof and the key object of cracking down on counterfeit goods be the sell-fake-products point of intermediate links just, because the seller of the fake goods in the open, and owing to the counterfeiter also can only just can earn a profit by sell-fake-products link formation sale, so successfully restrict intermediate links, be the only way which must be passed false proof and success of cracking down on counterfeit goods; By cracking down on counterfeit goods at the sell-fake-products point, the seller of the fake goods dare not be sold, be reluctant to make to the fake producer, finally realize the good situation that the consumer can't buy.
Description of drawings
Fig. 1 is the schematic flow sheet that consumer of the present invention carries out true and false identification of product and checking and obtains to reward by Antiforge system.
Fig. 2 is the schematic flow sheet that consumer of the present invention utilizes tool equipment that anti-counterfeiting mark information is carried out true and false identification and checking and obtained to reward.
Embodiment:
The consumer carries out true and false identification checking by Antiforge system and anti-counterfeit recognition tool equipment to the product of being bought, when product antiforgerg identification information of storing in the anti-counterfeiting mark information on being verified product and the database of computer server or product antiforgerg identification information sample are corresponding to the same, be genuine piece, otherwise be fake products.The objective of the invention is to also allow when authenticity of products is verified in final realization the consumer who has bought fake products obtain to reward.
As shown in Figure 1, of the present inventionly a kind ofly provide the method for award to realize to the consumer who buys fake products by concrete following process by Antiforge system and technological means.
At first, product and anti-counterfeiting mark information 1 are stored in product and the anti-counterfeiting information Computer Database 2, the true product 3 and the fake products 3a that ought come into the market are then bought by consumer 4 and 4a respectively, consumer 4 and 4a are transferred to the anti-counterfeiting mark information on product 3 that collects and the 3a in the product that links with internet sites and the anti-counterfeiting information Computer Database 2 by internet network or communication network 5 and 5a and carry out true and false identification checking, and according in the Computer Database 2 storage product and anti-counterfeiting mark information 1 compare, whether different product identification checking result 8 occur, device has Computer Database 9 that the counterfeit and shoddy goods of software kit reward assignment information respectively genuine piece validation confirmation information 7 and personation demonstration validation result and acquisition incentive message 7a to be transmitted respectively by internet network or communication network 5 and 5a according to genuine piece information result 6 and personation information result 6a to inform then if conforming to according to the contrast of information again, feed back to consumer 4 and 4a.
By the carrying out of above step and the enforcement of technical scheme, the purpose that allows when having realized the checking authenticity of products consumer that bought fake products obtain to reward.
As shown in Figure 2, of the present inventionly a kind ofly provide the method for award to realize to the consumer who buys fake products by concrete following process by Antiforge system and technological means.
At first, the genuine piece product is preserved product antiforgerg identification information sample 10, when consumer 4c buys product and utilizes corresponding as code reader according to the anti-counterfeiting mark information on this product again, scanning machine, computer, identification facility equipment such as chemical reagent 11 carry out artificial true and false checking, contrast the back according to the relevant information that is verified product with the information of the genuine piece anti-counterfeiting mark sample 10 that is saved then and produce product identification checking result 8, if being inconsistent with the information results of comparison of the genuine piece anti-counterfeiting mark sample 10 that is saved, the relevant information that is verified product is not fake products 6a, the production of genuine piece then, operator or false proof service organization are again with the fake products demonstration validation and obtain incentive message 7a and inform or directly the 4c to the consumer is cashed in award by prize voucher 12.
By the carrying out of above step and the enforcement of technical scheme, the purpose that allows the consumer that bought fake products obtain to reward when having realized the checking authenticity of products equally.
Claims (5)
1. method that the consumer who buys fake products is provided award by Antiforge system and technological means, it is characterized in that: when the consumer bought have anti-fraud functional corresponding product after, consumer or operator utilize product anti-fake system or anti-fake product recognition technology and tool equipment, and carry out true and false identification and checking by anti-counterfeiting mark information to product, when checking after the result is shown as fake products, the award that provided by genuine piece production and operator or false proof service organization will be provided the consumer.
2. a kind of method that the consumer who buys fake products is provided award by Antiforge system and technological means according to claim 1, it is characterized in that: described product anti-fake system is product information database and the server that the device that utilizes computing machine to set up has software kit, server and database are used for storage products and anti-counterfeiting mark information and truth identification and the checking of carrying out product by communication or internet network are provided, when the anti-counterfeiting mark information that is verified product when product information in the server database does not conform to, be fake products.
3. a kind of method that the consumer who buys fake products is provided award by Antiforge system and technological means according to claim 1, it is characterized in that: described anti-fake product recognition technology and tool equipment, be to utilize industrial materials and technological means to be produced on the anti-counterfeiting mark information on the product and carry out corresponding tool and equipment that this anti-counterfeiting mark information is discerned and verified, when product antiforgerg identification information that is verified and true product antiforgerg identification information compare when not conforming to, be fake products.
4. according to claim 1 a kind of by Antiforge system and technological means to the method that the consumer who buys fake products provides award, it is characterized in that:
A) described award is to obtain after the purchase product being carried out truth identification and being verified as the personation result the consumer;
B) described award is cash, material object, coupons, reward voucher or specified services;
C) described consumer obtains to reward with fake products body, anti-false sign, Product labelling, the description of product, the packing of product and uses voucher as prize;
D) described consumer obtains and rewards with mobile short-message, number, password, multimedia message, picture, video and voice or Email and specify article and information is used voucher as prize.
According to claim 1,2 or 3 described a kind of by Antiforge system and technological means to the method that the consumer who buys fake products provides award, it is characterized in that: described product antiforgerg identification information is directly to be produced on magnetic stripe, bar code, laser, literal, numeral, fingerprint, texture, letter and other marks or the pattern that the realization on product body, packing or the label is discerned by artificial, network, tool equipment.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2007101457669A CN101136100A (en) | 2007-01-12 | 2007-09-06 | Method for encouraging consumer who bought counterfeit products by false proof system and technology approach |
Applications Claiming Priority (3)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN200710000663.3 | 2007-01-12 | ||
| CNA2007100006633A CN101004824A (en) | 2007-01-12 | 2007-01-12 | Method for providing award for consumer of having bought false making product through anti false system |
| CNA2007101457669A CN101136100A (en) | 2007-01-12 | 2007-09-06 | Method for encouraging consumer who bought counterfeit products by false proof system and technology approach |
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| CN101136100A true CN101136100A (en) | 2008-03-05 |
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| Application Number | Title | Priority Date | Filing Date |
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| CNA2007101457669A Pending CN101136100A (en) | 2007-01-12 | 2007-09-06 | Method for encouraging consumer who bought counterfeit products by false proof system and technology approach |
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Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104036396A (en) * | 2013-09-11 | 2014-09-10 | 闫文 | Sale false proof control method |
| CN104156865A (en) * | 2014-08-26 | 2014-11-19 | 昆明特康科技有限公司 | Commodity anti-counterfeiting, verifying and tracing system and use method thereof |
| CN104268759A (en) * | 2014-09-22 | 2015-01-07 | 吴永 | Commodity anti-fake method |
| CN105654322A (en) * | 2016-02-16 | 2016-06-08 | 熊长伦 | Method for verifying article to be true or false |
| CN106875195A (en) * | 2017-02-16 | 2017-06-20 | 于池 | Product labelling Antiforge system |
| CN113454635A (en) * | 2018-07-31 | 2021-09-28 | 艾利丹尼森公司 | Anti-counterfeiting system and method |
-
2007
- 2007-09-06 CN CNA2007101457669A patent/CN101136100A/en active Pending
Cited By (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104036396A (en) * | 2013-09-11 | 2014-09-10 | 闫文 | Sale false proof control method |
| WO2015035766A1 (en) * | 2013-09-11 | 2015-03-19 | Yan Wen | Anti-counterfeiting control method in sale |
| CN104156865A (en) * | 2014-08-26 | 2014-11-19 | 昆明特康科技有限公司 | Commodity anti-counterfeiting, verifying and tracing system and use method thereof |
| CN104268759A (en) * | 2014-09-22 | 2015-01-07 | 吴永 | Commodity anti-fake method |
| CN105654322A (en) * | 2016-02-16 | 2016-06-08 | 熊长伦 | Method for verifying article to be true or false |
| CN106875195A (en) * | 2017-02-16 | 2017-06-20 | 于池 | Product labelling Antiforge system |
| CN113454635A (en) * | 2018-07-31 | 2021-09-28 | 艾利丹尼森公司 | Anti-counterfeiting system and method |
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Open date: 20080305 |