CA2112377A1 - Methode destinee aux medias et servant a l'evaluation de la couverture et de la frequence de contact - Google Patents

Methode destinee aux medias et servant a l'evaluation de la couverture et de la frequence de contact

Info

Publication number
CA2112377A1
CA2112377A1 CA002112377A CA2112377A CA2112377A1 CA 2112377 A1 CA2112377 A1 CA 2112377A1 CA 002112377 A CA002112377 A CA 002112377A CA 2112377 A CA2112377 A CA 2112377A CA 2112377 A1 CA2112377 A1 CA 2112377A1
Authority
CA
Canada
Prior art keywords
media
distribution
usage
ots
schedule
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Abandoned
Application number
CA002112377A
Other languages
English (en)
Inventor
George C. Rennie
Peter Grant
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
ROY MORGAN RESEARCH CENTRE PTY Ltd (THE)
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Individual filed Critical Individual
Publication of CA2112377A1 publication Critical patent/CA2112377A1/fr
Abandoned legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F17/00—Digital computing or data processing equipment or methods, specially adapted for specific functions
    • G06F17/10—Complex mathematical operations
    • G06F17/18—Complex mathematical operations for evaluating statistical data, e.g. average values, frequency distributions, probability functions, regression analysis
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/29—Arrangements for monitoring broadcast services or broadcast-related services
    • H04H60/33—Arrangements for monitoring the users' behaviour or opinions
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/61—Arrangements for services using the result of monitoring, identification or recognition covered by groups H04H60/29-H04H60/54
    • H04H60/64—Arrangements for services using the result of monitoring, identification or recognition covered by groups H04H60/29-H04H60/54 for providing detail information

Landscapes

  • Engineering & Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Business, Economics & Management (AREA)
  • Data Mining & Analysis (AREA)
  • Theoretical Computer Science (AREA)
  • Mathematical Optimization (AREA)
  • Computational Mathematics (AREA)
  • Mathematical Physics (AREA)
  • Pure & Applied Mathematics (AREA)
  • Accounting & Taxation (AREA)
  • Mathematical Analysis (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Development Economics (AREA)
  • Evolutionary Biology (AREA)
  • Operations Research (AREA)
  • Bioinformatics & Cheminformatics (AREA)
  • Life Sciences & Earth Sciences (AREA)
  • Entrepreneurship & Innovation (AREA)
  • General Business, Economics & Management (AREA)
  • Game Theory and Decision Science (AREA)
  • Bioinformatics & Computational Biology (AREA)
  • Probability & Statistics with Applications (AREA)
  • Marketing (AREA)
  • Algebra (AREA)
  • Economics (AREA)
  • Databases & Information Systems (AREA)
  • Software Systems (AREA)
  • General Engineering & Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
CA002112377A 1991-07-02 1992-06-16 Methode destinee aux medias et servant a l'evaluation de la couverture et de la frequence de contact Abandoned CA2112377A1 (fr)

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
AUPK702391 1991-07-02
AUPK7023 1991-07-02
AUPK917591 1991-10-29
AUPK9175 1991-10-29

Publications (1)

Publication Number Publication Date
CA2112377A1 true CA2112377A1 (fr) 1993-01-21

Family

ID=25644066

Family Applications (1)

Application Number Title Priority Date Filing Date
CA002112377A Abandoned CA2112377A1 (fr) 1991-07-02 1992-06-16 Methode destinee aux medias et servant a l'evaluation de la couverture et de la frequence de contact

Country Status (4)

Country Link
EP (1) EP0592467A4 (fr)
CA (1) CA2112377A1 (fr)
GB (1) GB2272316A (fr)
WO (1) WO1993001554A1 (fr)

Families Citing this family (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP4839426B2 (ja) * 2000-07-31 2011-12-21 ザ・ニールセン・カンパニー（ユーエス）・エルエルシー 広告の効果を高めるためのコンピュータ化されたシステムおよび方法
WO2002091262A1 (fr) * 2001-05-02 2002-11-14 Dentsu Inc. Systeme et procede de gestion de la distribution de la publicite
CN101836227A (zh) * 2007-08-06 2010-09-15 汤姆森许可贸易公司 产品服务分析和最优化的方法和***
CN104992342B (zh) * 2015-05-11 2019-08-13 腾讯科技（北京）有限公司 推广信息投放有效性确定方法、监测服务器及终端

Family Cites Families (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US4659314A (en) * 1986-02-07 1987-04-21 Weinblatt Lee S Survey technique for readership of publications
US4781596A (en) * 1986-06-16 1988-11-01 Weinblatt Lee S Survey technique for readership of publications
US4930077A (en) * 1987-04-06 1990-05-29 Fan David P Information processing expert system for text analysis and predicting public opinion based information available to the public
GB2258065A (en) * 1991-07-26 1993-01-27 Mcconnells Developments Limite Television programme and advertising data analysis

Also Published As

Publication number Publication date
GB9326468D0 (en) 1994-03-02
EP0592467A1 (fr) 1994-04-20
EP0592467A4 (en) 1995-11-02
GB2272316A (en) 1994-05-11
WO1993001554A1 (fr) 1993-01-21

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Legal Events

Date Code Title Description
FZDE Discontinued
FZDE Discontinued

Effective date: 19970616

FZDE Discontinued

Effective date: 19970616