GB9326468D0 - Reach and frequency estimation for media - Google Patents

Reach and frequency estimation for media

Info

Publication number
GB9326468D0
GB9326468D0 GB9326468A GB9326468A GB9326468D0 GB 9326468 D0 GB9326468 D0 GB 9326468D0 GB 9326468 A GB9326468 A GB 9326468A GB 9326468 A GB9326468 A GB 9326468A GB 9326468 D0 GB9326468 D0 GB 9326468D0
Authority
GB
United Kingdom
Prior art keywords
media
reach
frequency estimation
estimation
frequency
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
GB9326468A
Other versions
GB2272316A (en
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
MORGAN ROY RES CENTRE Pty
Original Assignee
MORGAN ROY RES CENTRE Pty
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by MORGAN ROY RES CENTRE Pty filed Critical MORGAN ROY RES CENTRE Pty
Publication of GB9326468D0 publication Critical patent/GB9326468D0/en
Publication of GB2272316A publication Critical patent/GB2272316A/en
Withdrawn legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F17/00—Digital computing or data processing equipment or methods, specially adapted for specific functions
    • G06F17/10—Complex mathematical operations
    • G06F17/18—Complex mathematical operations for evaluating statistical data, e.g. average values, frequency distributions, probability functions, regression analysis
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/29—Arrangements for monitoring broadcast services or broadcast-related services
    • H04H60/33—Arrangements for monitoring the users' behaviour or opinions
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/61—Arrangements for services using the result of monitoring, identification or recognition covered by groups H04H60/29-H04H60/54
    • H04H60/64—Arrangements for services using the result of monitoring, identification or recognition covered by groups H04H60/29-H04H60/54 for providing detail information

Landscapes

  • Engineering & Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Business, Economics & Management (AREA)
  • Data Mining & Analysis (AREA)
  • Theoretical Computer Science (AREA)
  • Mathematical Optimization (AREA)
  • Computational Mathematics (AREA)
  • Mathematical Physics (AREA)
  • Pure & Applied Mathematics (AREA)
  • Accounting & Taxation (AREA)
  • Mathematical Analysis (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Development Economics (AREA)
  • Evolutionary Biology (AREA)
  • Operations Research (AREA)
  • Bioinformatics & Cheminformatics (AREA)
  • Life Sciences & Earth Sciences (AREA)
  • Entrepreneurship & Innovation (AREA)
  • General Business, Economics & Management (AREA)
  • Game Theory and Decision Science (AREA)
  • Bioinformatics & Computational Biology (AREA)
  • Probability & Statistics with Applications (AREA)
  • Marketing (AREA)
  • Algebra (AREA)
  • Economics (AREA)
  • Databases & Information Systems (AREA)
  • Software Systems (AREA)
  • General Engineering & Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
GB9326468A 1991-07-02 1993-12-24 Reach and frequency estimation for media Withdrawn GB2272316A (en)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
AUPK702391 1991-07-02
AUPK917591 1991-10-29
PCT/AU1992/000286 WO1993001554A1 (en) 1991-07-02 1992-06-16 Reach and frequency estimation for media

Publications (2)

Publication Number Publication Date
GB9326468D0 true GB9326468D0 (en) 1994-03-02
GB2272316A GB2272316A (en) 1994-05-11

Family

ID=25644066

Family Applications (1)

Application Number Title Priority Date Filing Date
GB9326468A Withdrawn GB2272316A (en) 1991-07-02 1993-12-24 Reach and frequency estimation for media

Country Status (4)

Country Link
EP (1) EP0592467A4 (en)
CA (1) CA2112377A1 (en)
GB (1) GB2272316A (en)
WO (1) WO1993001554A1 (en)

Families Citing this family (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP4839426B2 (en) * 2000-07-31 2011-12-21 ザ・ニールセン・カンパニー（ユーエス）・エルエルシー Computerized system and method for enhancing advertising effectiveness
WO2002091262A1 (en) * 2001-05-02 2002-11-14 Dentsu Inc. System and method for managing distribution of advertisement
CN101836227A (en) * 2007-08-06 2010-09-15 汤姆森许可贸易公司 Method and system for product services analysis and optimization
CN104992342B (en) * 2015-05-11 2019-08-13 腾讯科技（北京）有限公司 Promotion message delivery effectiveness determines method, monitoring server and terminal

Family Cites Families (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US4659314A (en) * 1986-02-07 1987-04-21 Weinblatt Lee S Survey technique for readership of publications
US4781596A (en) * 1986-06-16 1988-11-01 Weinblatt Lee S Survey technique for readership of publications
US4930077A (en) * 1987-04-06 1990-05-29 Fan David P Information processing expert system for text analysis and predicting public opinion based information available to the public
GB2258065A (en) * 1991-07-26 1993-01-27 Mcconnells Developments Limite Television programme and advertising data analysis

Also Published As

Publication number Publication date
EP0592467A1 (en) 1994-04-20
EP0592467A4 (en) 1995-11-02
GB2272316A (en) 1994-05-11
WO1993001554A1 (en) 1993-01-21
CA2112377A1 (en) 1993-01-21

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Legal Events

Date Code Title Description
WAP Application withdrawn, taken to be withdrawn or refused ** after publication under section 16(1)