WO2023106390A1 - Gate - Google Patents

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Publication number
WO2023106390A1
WO2023106390A1 PCT/JP2022/045424 JP2022045424W WO2023106390A1 WO 2023106390 A1 WO2023106390 A1 WO 2023106390A1 JP 2022045424 W JP2022045424 W JP 2022045424W WO 2023106390 A1 WO2023106390 A1 WO 2023106390A1
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WO
WIPO (PCT)
Prior art keywords
customer
store
unit
gate
communication
Prior art date
Application number
PCT/JP2022/045424
Other languages
French (fr)
Japanese (ja)
Inventor
潤一 林
Original Assignee
株式会社ロケット
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Filing date
Publication date
Application filed by 株式会社ロケット filed Critical 株式会社ロケット
Publication of WO2023106390A1 publication Critical patent/WO2023106390A1/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
    • G06K7/00—Methods or arrangements for sensing record carriers, e.g. for reading patterns
    • G06K7/10—Methods or arrangements for sensing record carriers, e.g. for reading patterns by electromagnetic radiation, e.g. optical sensing; by corpuscular radiation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G—PHYSICS
    • G07—CHECKING-DEVICES
    • G07B—TICKET-ISSUING APPARATUS; FARE-REGISTERING APPARATUS; FRANKING APPARATUS
    • G07B15/00—Arrangements or apparatus for collecting fares, tolls or entrance fees at one or more control points
    • G—PHYSICS
    • G07—CHECKING-DEVICES
    • G07C—TIME OR ATTENDANCE REGISTERS; REGISTERING OR INDICATING THE WORKING OF MACHINES; GENERATING RANDOM NUMBERS; VOTING OR LOTTERY APPARATUS; ARRANGEMENTS, SYSTEMS OR APPARATUS FOR CHECKING NOT PROVIDED FOR ELSEWHERE
    • G07C9/00—Individual registration on entry or exit
    • G07C9/20—Individual registration on entry or exit involving the use of a pass
    • G07C9/29—Individual registration on entry or exit involving the use of a pass the pass containing active electronic elements, e.g. smartcards
    • G—PHYSICS
    • G07—CHECKING-DEVICES
    • G07G—REGISTERING THE RECEIPT OF CASH, VALUABLES, OR TOKENS
    • G07G1/00—Cash registers
    • G—PHYSICS
    • G08—SIGNALLING
    • G08B—SIGNALLING OR CALLING SYSTEMS; ORDER TELEGRAPHS; ALARM SYSTEMS
    • G08B13/00—Burglar, theft or intruder alarms
    • G08B13/22—Electrical actuation
    • G—PHYSICS
    • G08—SIGNALLING
    • G08B—SIGNALLING OR CALLING SYSTEMS; ORDER TELEGRAPHS; ALARM SYSTEMS
    • G08B25/00—Alarm systems in which the location of the alarm condition is signalled to a central station, e.g. fire or police telegraphic systems
    • G—PHYSICS
    • G08—SIGNALLING
    • G08B—SIGNALLING OR CALLING SYSTEMS; ORDER TELEGRAPHS; ALARM SYSTEMS
    • G08B25/00—Alarm systems in which the location of the alarm condition is signalled to a central station, e.g. fire or police telegraphic systems
    • G08B25/01—Alarm systems in which the location of the alarm condition is signalled to a central station, e.g. fire or police telegraphic systems characterised by the transmission medium
    • G08B25/04—Alarm systems in which the location of the alarm condition is signalled to a central station, e.g. fire or police telegraphic systems characterised by the transmission medium using a single signalling line, e.g. in a closed loop
    • G—PHYSICS
    • G08—SIGNALLING
    • G08B—SIGNALLING OR CALLING SYSTEMS; ORDER TELEGRAPHS; ALARM SYSTEMS
    • G08B25/00—Alarm systems in which the location of the alarm condition is signalled to a central station, e.g. fire or police telegraphic systems
    • G08B25/01—Alarm systems in which the location of the alarm condition is signalled to a central station, e.g. fire or police telegraphic systems characterised by the transmission medium
    • G08B25/10—Alarm systems in which the location of the alarm condition is signalled to a central station, e.g. fire or police telegraphic systems characterised by the transmission medium using wireless transmission systems

Definitions

  • the present invention relates to a gate installed around the entrance of a store or the like.
  • Patent Document 1 Conventionally, security systems have been introduced in stores to manage merchandise and prevent shoplifting (for example, Patent Document 1).
  • a wireless tag (equivalent to a non-contact IC tag) is attached to a product, and a gate equipped with a wireless tag reader (equivalent to a non-contact IC reader) for reading the wireless tag is provided. , are installed around the entrance of the store.
  • the security system described in Patent Literature 1 issues an alarm against taking out of the store by reading the wireless tag with a wireless tag reader.
  • Patent Literature 1 only reads the wireless tag attached to the product at the gate to prevent the product from being taken out of the store. , does not distribute discount coupons, etc. That is, the security system described in Patent Document 1 does not provide services to customers. Therefore, effective use of gates is required in stores.
  • the present invention aims to provide a gate that can provide customers with information transmitted from a store or the like and that can also be used as a security gate.
  • Another object of the present invention is to provide a gate that can analyze the customer base of a store or the like and that can also be used as a security gate.
  • a gate of the present invention provided to solve the above-described problems is a gate for managing the entry and exit of customers to and from a store, and includes a communication unit capable of communicating with the customer terminal of the customer. , the communication unit communicates with the customer terminal at least when the customer enters the store to transmit data related to store-transmitted information transmitted from the store to the customer to the customer terminal. It is characterized by being able to transmit to
  • the gate described above has a communication unit that can communicate with the customer terminal of the customer, the communication unit can communicate with the customer terminal when the customer enters the store. Therefore, the gate described above can transmit data related to the store-transmitted information transmitted from the store to the customer to the customer terminal via the communication unit. As a result, the effect of attracting customers and the effect of sales promotion can be expected. Moreover, since the above-mentioned gate uses a customer terminal owned by the customer, it is possible to distribute useful information to the customer without impairing the customer's convenience.
  • the communication between the customer terminal and the communication unit is, for example, by reading a QR code (registered trademark) pasted or displayed on the gate with the customer terminal to start communication, or by connecting the customer terminal to the gate.
  • Various communication methods can be employed, such as those in which communication is initiated by touch (both contact and non-contact).
  • the store-transmitted information may be at least one of product information, discount information, and discount coupons relating to products of the store.
  • the gate described above can provide customers with more useful information and discount coupons. As a result, it is possible to expect further customer attraction and sales promotion effects.
  • a gate of the present invention provided to solve the above-described problems is a gate for managing entry and exit of customers to and from a store, the gate comprising a communication unit capable of communicating with a customer terminal of the customer; a product purchase history acquisition unit for acquiring a product purchase history of the customer in the store when the customer leaves the store; and when the customer enters the store and when the customer leaves the store.
  • an imaging unit capable of imaging at least the face of a customer, a customer recognition unit recognizing the customer from the imaged image, the recognized customer recognized based on the image of the customer entering the store, the product purchase history, and a customer association unit that associates the customer terminals of the recognized customers with each other; and a customer characteristic information acquisition unit that acquires customer characteristic information by analyzing characteristics of the recognized customer, wherein the communication unit comprises the customer terminal.
  • the above-mentioned gate is provided with an imaging unit for imaging at least the face of the customer when the customer enters the store and when the customer leaves the store, and the customer is recognized from the image captured by the customer recognition unit. ing.
  • the aforementioned gate acquires the product purchase history of the customer at the store when the customer leaves the store by the product purchase history acquisition unit.
  • the gate described above can associate the recognized customer, the product purchase history, and the customer terminal with the customer association unit through communication with the customer terminal by the communication unit. That is, the above-described gate can identify a customer by associating at least the facial image of the customer who entered the store, the product purchase history, and the customer's customer terminal.
  • the customer characteristic information acquiring unit acquires the customer characteristic information on condition that the exit of the recognized customer from the store is detected.
  • the customer feature information is, for example, information such as gender and age based on the face image of the customer, information related to product purchase history, and the like. Therefore, it is possible to grasp the customer base by performing analysis based on the acquired customer characteristic information.
  • the gate 1B described above it is possible to accurately analyze the customer base based on the product purchase history and the relationship between the customers.
  • the results of customer demographic analysis are used, for example, to provide customers with personalized product information (advertisements), discount information, or discount coupons (hereinafter collectively referred to as product information, etc.).
  • the gate described above can deliver product information and the like to, for example, customers who visit the store from the next time onward, based on the result of customer segment analysis.
  • the above-mentioned gate can deliver product information and the like according to customer demographics (age, gender, time zone of visit, etc.).
  • the communication unit can communicate with a POS cash register arranged in the store, and the product purchase history is directly or indirectly transmitted from the POS cash register. It is preferable that the information is transmitted to the product purchase history acquisition unit via the unit.
  • the gate described above can acquire the customer's product purchase history transmitted from the POS cash register by the product purchase history acquisition unit.
  • communication between the POS register and the communication unit at the gate can be performed wirelessly or by wire, for example.
  • Communication between the POS register and the communication unit at the gate may be performed directly, or may be performed via another terminal, server, or the like.
  • the gate of the present invention can acquire product purchase histories, so it is possible to perform entrance/exit management in which recognized customers, product purchase histories, and customer terminals are associated with each other.
  • the product purchase history is transmitted from the POS register located at the store to the customer terminal when the customer purchases the product at the store;
  • the product purchase history acquisition unit preferably acquires the product purchase history from the customer terminal via the communication unit.
  • the gate described above can acquire the product purchase history via the customer terminal.
  • the above-described gate can acquire the product purchase history, so that entry/exit management can be performed in which the recognized customer, the product purchase history, and the customer terminal are associated with each other.
  • the gate of the present invention described above has a purchase determination unit that determines whether or not the recognized customer has purchased a product at the store based on the existence or non-existence of the product purchase history.
  • the feature information acquisition unit may acquire the customer feature information on condition that the purchase determination unit determines that the recognized customer has not purchased the product.
  • the gate described above can determine whether a customer (recognized customer) has purchased a product at a store based on the existence or non-existence of a product purchase history.
  • the gate described above can acquire customer characteristic information on the condition that it is determined that the customer has not purchased the product, so it is possible to analyze the customer base of customers who have not purchased the product. It should be noted that the customer who purchased the product can analyze the customer base based on the customer characteristic information acquired when leaving the store. In this way, the above-mentioned gate can analyze not only customers who have purchased products but also customers who have not purchased products based on customer characteristic information. can be expected to be used for
  • the above-described gate of the present invention includes a display section for displaying information to be provided to the customer, and the display section displays at least one of product information, discount information, and discount coupon information related to products in the store. should be displayed.
  • the gate described above can advertise products in the store. As a result, a sales promotion effect in stores can be expected. In addition, the effect of reducing the installation space for the gate can be expected by consolidating the display unit and the gate. In addition, the above-mentioned gate can be expected to display product information, discount information, discount coupon information, etc. personalized to the customer on the display unit by using the customer base analysis result.
  • the communication unit preferably includes an NFC tag or beacon.
  • an NFC (Near Field Communication) tag is a tag equipped with an IC chip capable of short-range wireless communication in accordance with the short-range wireless communication standard
  • a beacon is equipped with an IC chip capable of short-range wireless communication.
  • wireless communication device For example, the NFC tag starts communication with the customer terminal 5 when the customer passes through the gate, or touches the customer terminal to the gate (including both contact and non-contact types). Anything that initiates communication can be used.
  • a beacon that initiates communication with a customer's terminal can be used, for example, by sending a message to the customer's terminal.
  • the above-described gate of the present invention includes a wireless tag reader that detects an article-side tag attached to an article by wireless communication, a warning device that performs a warning operation, and the warning operation based on the result of communication with the wireless tag reader. and a warning control unit that controls the operation of the warning device based on the determination result of the warning necessity determination unit, wherein the warning operation is determined by the warning necessity determination unit. It is preferable that the warning control unit performs control to start the warning operation in the warning device on condition that it is determined that it is necessary.
  • the gate described above can be used as a security gate.
  • the above-described gate can effectively utilize the dead space due to the installation of the gate, so that the dead space can be reduced.
  • the above-described gate may be provided with the above-described display section. With such a configuration, it can be expected that a sales promotion effect can be obtained while concealing the fact that the gate is a security gate.
  • the gate of the present invention provided to solve the above-mentioned problems is a gate for managing the entry and exit of customers to and from a store, wherein an article-side tag attached to an article is wirelessly communicated.
  • a wireless tag reader to detect, a warning device that performs a warning operation, a determination unit that determines the necessity of the warning operation based on the communication result with the wireless tag reader, and based on the determination result by the warning necessity determination unit,
  • a warning control unit that controls the operation of the warning device, a display unit that displays information to be provided to customers, a display control unit that controls information display on the display unit, and communication between the wireless tag reader and the article side tag. and a communication inhibition suppression unit that operates the display unit so as not to inhibit the communication.
  • the gate described above Since the gate described above has a display section and a communication inhibition suppression section, it does not inhibit communication between the wireless tag reader and the article side tag. Therefore, the gate described above can suppress malfunction of the warning device and the display unit due to communication obstruction. As a result, the above-described gate can suppress, for example, display disturbance of the display unit and inappropriate warning operation due to malfunction of the warning device. Moreover, since the above-described gate can give a warning by a warning device, it can be used as a gate for crime prevention.
  • the present invention it is possible to provide customers with information transmitted from a store or the like, and to provide a gate that can also be used as a security gate. Further, according to the present invention, it is possible to provide a gate that enables analysis of the customer base of a store or the like, and also provides a gate that can be used as a security gate.
  • FIG. 1 is an explanatory perspective view of a gate according to a first embodiment of the present invention
  • FIG. 1 is a front view of a gate according to a first embodiment of the present invention
  • FIG. 1 is a configuration diagram of a gate according to a first embodiment of the present invention
  • FIG. It is an explanatory perspective view of a gate according to a second embodiment of the present invention.
  • It is a front view of a gate according to a second embodiment of the present invention.
  • FIG. 4 is a configuration diagram of a gate according to a second embodiment of the present invention.
  • FIG. 1 A first embodiment of the gate 1 according to the present invention will be described in detail below with reference to FIGS. 1 to 3.
  • FIG. 1A a gate 1A that manages entry and exit of customers M to and from the store will be described. Also, in the first embodiment, a case where the gate 1A is used as a security gate will be described as an example. Further, in the first embodiment, the gate 1A capable of transmitting data related to store-transmitted information transmitted to customers to the customer terminal 5 will be described.
  • the gate 1A is formed as a rectangular frame 2 extending vertically.
  • the gate 1A is installed around the entrances and exits of various stores such as supermarkets and drug stores.
  • the gate 1A is provided as a pair of separated gates in this embodiment.
  • the frame 2 has legs 2A for installation on the lower end side.
  • the gate 1A includes a communication unit 10, a display unit 20, a display control unit 30 that controls display, a wireless tag reader 40, a communication inhibition suppression unit 50, a warning device 60, A warning necessity determination unit 61, a warning control unit 62, and the like are provided.
  • the communication unit 10 is built in, for example, a portion near the surface of the gate 1A.
  • the communication unit 10 uses, for example, an NFC (Near Field Communication) tag or beacon capable of short-range wireless communication.
  • the NFC tag is a tag mounted with an IC chip capable of short-range wireless communication conforming to the near-field wireless communication standard
  • the beacon is a wireless communication device equipped with an IC chip capable of short-range wireless communication.
  • the communication unit 10 can communicate with the customer terminal 5 of the customer M using short-range wireless communication.
  • the NFC tag starts communication with the customer terminal 5 when the customer M passes through the gate, or when the customer M touches the customer terminal 5 to the gate (including both contact and non-contact types). By doing so, it is possible to use things that start communication.
  • the beacon for example, a beacon that initiates communication with the customer terminal 5 by transmitting to the customer terminal 5 of the customer M can be used.
  • the customer terminal 5 is exemplified by a mobile terminal such as a smart phone owned by the customer M.
  • the customer terminal 5 is equipped with, for example, NFC, a contactless IC card technology Felica (registered trademark), etc., which enables electronic payment. Therefore, the customer terminal 5 can wirelessly communicate with the communication unit 10 .
  • the communication unit 10 can detect whether the customer M enters the store or leaves the store by communicating with the customer terminal 5 . Specifically, detection is based on the direction in which the customer M travels (entering the store or leaving the store). For example, it is detected based on the presence or absence of a store ID.
  • the communication between the customer terminal 5 and the communication unit 10 can be started by, for example, reading a QR code (registered trademark) pasted or displayed on the gate 1 by the customer terminal.
  • QR code registered trademark
  • the communication unit 10 can transmit to the customer terminal 5 data related to store-transmitted information transmitted from the store to the customer. Specifically, the communication unit 10 can transmit at least one of product information, discount information, and discount coupons related to the product 3 of the store as the data related to the store transmission information. Moreover, the information transmitted by the communication unit 10 is transmitted at least when the customer M enters the store. Therefore, the effect of attracting customers and the effect of sales promotion can be expected. Note that the timing of transmitting the information sent by the store by the communication unit 10 is not limited to when the customer M enters the store, and can be performed at an appropriate timing.
  • the display section 20 is formed on the surface of the frame 2 (see FIGS. 1 and 2).
  • the display unit 20 is formed of, for example, a liquid crystal panel or an LED panel, and is connected to the display control unit 30 .
  • the display control unit 30 is formed by, for example, a computer, and can control information display on the display unit 20 .
  • the display unit 20 can display characters, figures, and the like controlled by the display control unit 30 .
  • the display unit 20 can also display information to be provided to the customer M associated with the store. Specifically, the display unit 20 can display at least one of product information, discount information, and discount coupon information related to the product 3 in the store.
  • the wireless tag reader 40 can detect the article-side tag 4 attached to the product 3 (item 3) in the store by wireless communication.
  • the article-side tag 4 is formed of, for example, an NFC tag, and emits a predetermined radio wave when the payment for the article 3 has not been completed.
  • the wireless tag reader 40 is, for example, an NFC tag reader, and detects the article-side tag 4 (for example, NFC tag) when the unpaid article 3 passes through the gate 1A.
  • the communication obstruction suppression unit 50 suppresses communication obstruction (communication failure) caused by mutual interference between the display unit 20, the wireless tag reader 40, and the communication unit 10 in the gate 1A.
  • a noise filter or the like is used for the communication inhibition suppression unit 50 .
  • the communication inhibition suppressing section 50 can operate the display section 20 so as not to inhibit communication between the wireless tag reader 40 and the article side tag 4 .
  • the communication inhibition suppression unit 50 can suppress, for example, display disturbance on the display unit 20 caused by radio wave interference, and the occurrence of misreading of the article side tag 4 by the wireless tag reader 40 .
  • the communication inhibition suppressing section 50 also suppresses communication inhibition between the communication section 10 and the display section 20 .
  • the communication inhibition suppression unit 50 can also suppress an inappropriate warning operation due to a malfunction of the warning device 60, which will be described later.
  • the warning device 60 performs a warning operation when, for example, unpaid goods 3 pass through the gate 1A due to shoplifting.
  • the warning operation is exemplified by various operations such as issuing an alarm, displaying a warning on the display unit 20, blinking a warning lamp, or a combination thereof.
  • the warning device 60 also includes a warning necessity determination unit 61, a warning control unit 62, and the like.
  • the warning necessity determination unit 61 is provided, for example, as a program that can be executed on a computer.
  • the warning necessity determination unit 61 can determine necessity of warning operation based on the communication result with the wireless tag reader 40 . Specifically, when the wireless tag reader 40 detects the product-side tag 4 when the unpaid product 3 passes through the gate 1A, the warning necessity determination unit 61 determines that a warning operation is necessary. On the other hand, when the product 3 for which payment has been completed has passed through the gate 1A, the warning necessity determination unit 61 determines that the warning operation is unnecessary.
  • the warning control unit 62 is provided as a computer-executable program, similar to the warning necessity determination unit 61 .
  • the warning control unit 62 can control the operation of the warning device 60 based on the determination result of the warning necessity determination unit 61 .
  • the warning control unit 62 can perform control to start the warning operation in the warning device 60 on condition that the warning operation is necessary in the warning necessity determination unit 61. . That is, when the unpaid merchandise 3 is taken out of the store due to shoplifting or the like, the warning operation is started.
  • the gate 1A can communicate with the customer terminal 5 through the communication unit 10. Information, discount information, discount coupons, etc. can be delivered. As a result, an effect of attracting customers and a sales promotion effect can be expected in the store. In addition, since the gate 1A uses the customer terminal 5 owned by the customer M as described above, useful information can be distributed to the customer M without impairing the customer M's convenience.
  • the gate 1A of the present invention can advertise the product 3 in the store using the display unit 20.
  • a sales promotion effect in stores can be expected.
  • an effect of reducing the installation space of the gate 1A can be expected.
  • the gate 1A of the present invention can be used as a security gate with a sales promotion effect by mounting the warning device 60.
  • the gate 1A of the present invention can effectively utilize the dead space due to the installation of the gate, so that the dead space can be reduced.
  • the gate 1A of the present invention also functions as a display unit 20, it can be expected to obtain a sales promotion effect while concealing the fact that it is a crime prevention gate.
  • gate 1 gate 1A
  • gate 1B gate 1 (gate 1B) according to the second embodiment capable of acquiring customer characteristic information about customer M is shown in FIGS. 6 will be described in detail below.
  • the gate 1B includes a product purchase history acquisition unit 100, an imaging unit 110, a customer recognition unit 120, a customer association unit 130, and a customer characteristic information acquisition unit in the gate 1A. 140 and a purchase determination unit 150 are additionally provided. Therefore, the description of the configuration of the common parts with the first embodiment is omitted. Also, it should be noted that the same reference numerals are used for the same components as in the first embodiment. Also, it should be noted that the gate 1B exemplifies the case of being used as a security gate like the gate 1A.
  • the customer recognition unit 120, the customer association unit 130, the customer characteristic information acquisition unit 140, and the purchase determination unit 150 are, for example, a computer or an image processing device equipped with a CPU or a GPU for image processing, or can be executed by these. Provided as a program.
  • the product purchase history acquisition unit 100 acquires the product purchase history of the customer M at the store when the customer M leaves the store.
  • the product purchase history can be acquired, for example, through the POS register 6 provided in the store.
  • the product purchase history is obtained by reading the NFC tag attached to the product 3 when the customer M purchases the product 3 at the POS cash register 6 or by reading the barcode of the product 3. It is acquired by the cash register 6 (including the POS system).
  • the product purchase history is exemplified by the type, price, category, etc. of the product 3, for example.
  • the POS cash register 6 is capable of communicating with the communication unit 10 via communication means such as wireless LAN or wired LAN.
  • the POS cash register 6 can transmit the product purchase history to the product purchase history acquisition unit 100 via the communication unit 10 . It should be noted that the POS register 6 not only transmits the product purchase history directly to the product purchase history acquisition unit 100, but can also indirectly transmit the product purchase history via another terminal, server, or the like.
  • the imaging unit 110 is provided, for example, above the gate 1B, as shown in FIGS.
  • the imaging unit 110 can use various imaging means such as a camera or a video camera, for example.
  • the imaging unit 110 is capable of imaging at least the face of the customer M passing through the gate 1B from both directions of entering and exiting the store.
  • the communication unit 10 can detect the entry of the customer M into the store and the exit of the customer M from the store. Therefore, on the condition that the communication unit 10 detects that the customer M enters and leaves the store, the imaging unit 110 detects at least the face of the customer M when the customer M enters the store and when the customer M leaves the store. can be imaged.
  • the imaging unit 110 can also count the number of customers M entering and leaving the store. In addition, the count can be used for managing the entry and exit of the customer M.
  • the image captured by the imaging unit 110 may include the face and appearance such as clothes. In such a case, it is possible to acquire the characteristic information of the customer M, which will be described later, with much higher accuracy.
  • the image captured by the imaging unit 110 is transferred to the customer recognition unit 120 through an appropriate electronic circuit or the like.
  • the customer recognition unit 120 can recognize the customer M from the image captured when the customer M enters the store.
  • the customer recognition unit 120 analyzes the characteristics of the customer M from characteristic data such as the contour of the customer M's face and the eyes, nose, mouth, etc., and recognizes the customer M as a recognized customer Ma based on the analyzed characteristic data. Further, the customer recognition unit 120 can recognize the customer M (recognized customer Ma) based on the image captured when the recognized customer Ma leaves the store.
  • the customer association unit 130 associates the recognized customer Ma recognized based on the image of the customer M entering the store, the product purchase history, and the customer terminal 5 of the recognized customer Ma.
  • the customer association unit 130 associates the customer M with the customer terminal 5, to customer M.
  • the customer association unit 130 also associates the product purchase history of the customer M acquired by the product purchase history acquisition unit 100 with the recognized customer Ma. With these, the recognized customer Ma, the product purchase history, and the customer terminal 5 are associated with each other. That is, the gate 1B can specify the customer M as the recognized customer Ma by associating at least the facial image of the customer M who entered the store, the product purchase history, and the customer terminal 5 of the customer M.
  • the gate 1B of the present invention can associate the recognized customer Ma, the product purchase history, and the customer terminal 5 by the customer association unit 130, so that entrance/exit management can be performed accordingly.
  • the customer association unit 130 acquires, for example, member information (membership card, member application, or the like) related to the store from the communication unit 10 or the POS register 6, and uses the member information to identify the recognized customer Ma, It is also possible to associate the product purchase history and the customer terminal 5 .
  • the customer characteristic information acquisition unit 140 acquires customer characteristic information by analyzing the characteristics of the recognized customer Ma.
  • the customer feature information is, for example, information such as gender and age based on the facial image of the customer M, information related to product purchase history, and the like. Further, the customer characteristic information acquisition unit 140 acquires the customer characteristic information on condition that the exit of the recognized customer Ma from the store is detected. Therefore, it is possible to grasp the customer base by performing analysis based on the acquired customer characteristic information.
  • the gate 1B described above, it is possible to analyze the customer base with high accuracy based on the association between the product purchase history and the customer M.
  • the analysis of the customer base can be performed by various means such as using the gate 1B or using separate means (using a computer or the like or artificially).
  • the purchase determination unit 150 can determine whether or not the recognized customer Ma has purchased the product 3 at the store based on the existence or non-existence of the product purchase history. As described above, the product purchase history is acquired by the product purchase history acquisition unit 100 through the POS register 6 when the recognized customer Ma purchases the product 3 . On the other hand, if the recognized customer Ma has not purchased the product 3, no product purchase history remains (customer terminal 5 and product purchase history are not associated). Therefore, it is possible to determine whether or not the recognized customer Ma has purchased the product 3 at the store by determining whether or not the product purchase history exists by the purchase determination unit 150 .
  • the customer characteristic information acquisition unit 140 acquires the customer characteristic information on condition that the purchase determination unit 150 determines that the recognized customer Ma has not purchased the product 3. .
  • the gate 1B of the present invention can analyze the customer base of the customer M based on the customer characteristic information of the recognized customer Ma who has not purchased the product 3.
  • the recognized customer Ma who purchased the product 3 can analyze the customer base based on the customer characteristic information acquired when leaving the store. In this way, the gate 1B of the present invention can analyze not only the customer M who has purchased the product 3 but also the customer M who has not purchased the product 3 based on the customer characteristic information. Therefore, it can be expected to be used for formulating sales plans.
  • the results of customer demographic analysis are used, for example, to provide personalized product information (advertisements), discount information, or discount coupons (hereinafter collectively referred to as product information, etc.) to customer M.
  • product information etc.
  • the gate 1B can distribute product information and the like to the customer M who visits the store next time and thereafter, for example, based on the result of the customer segment analysis.
  • the gate 1B can distribute product information and the like according to the customer base (age, gender, time zone of visit, etc.).
  • the gate 1B can display product information and the like personalized for the customer M on the display unit 20 by using the customer base analysis result. In this manner, the gate 1B can deliver product information and the like personalized to the customer M to the customer terminal 5 and display it on the display unit 20. FIG. Therefore, it can be expected to improve the effect of attracting customers in stores and improve customer satisfaction. On the other hand, since the customer M is provided with personalized product information and the like, distribution of unnecessary information to the customer M can be suppressed. Therefore, according to the gate 1B of the present invention, the customer M can easily find necessary product information and the like.
  • the above is the configuration of the gate 1B according to the second embodiment of the present invention.
  • a modification in which the product purchase history acquisition method in the gate 1B is changed will be described in detail below.
  • the configuration of the modified example is the same as that of the second embodiment except that the product purchase history is acquired by the product purchase history acquisition unit 100 via the customer terminal 5, so the explanation of the configuration of the same parts will be omitted. .
  • the product purchase history transmitted to the customer terminal 5 is obtained by the product purchase history acquisition unit 100 from the customer terminal 5 via the communication unit 10 . Therefore, since the gate 1B according to the modification can acquire the product purchase history as in the second embodiment, entry/exit management can be performed in association with the recognized customer Ma, the product purchase history, and the customer terminal 5. .
  • the product purchase history transmitted to the customer terminal 5 may be not only data related to the entire product purchase history, but also partial data or data related to the presence or absence of the product purchase history. In such a case, as in the second embodiment, it is desirable to send the necessary remaining product purchase history data from the POS cash register 6, server, or the like to the gate 1B.
  • the case where a pair of gates 1 is used has been exemplified, but the number of gates 1 to be provided can be a single gate or a plurality of gates, depending on the application and configuration. is. Also, various shapes and sizes of the gate 1 can be employed.
  • the communication unit 10 has an NFC tag or a beacon, but the gate 1 of the present invention is not limited to these.
  • Various wireless communication means capable of communication can be used.
  • the store transmission information transmitted from the communication unit 10 to the customer terminal 5 can be not only product information, discount information and discount coupons related to the product 3 of the store, but also various kinds of information. For example, it is possible to include information such as business days and business hours of the store, and information on affiliated stores.
  • the product purchase history acquired by the product purchase history acquisition unit 100 can include various types of information on the product 3 .
  • the imaging unit 110 is mounted on the gate 1 as an example, but the imaging unit 110 can be provided independently of the gate 1 .
  • the imaging unit 110 and the communication unit 10 may be connected via a wireless LAN, wired LAN, or the like.
  • the imaging unit 110 can also use, for example, a camera or the like provided around the POS cash register 6 for crime prevention.
  • the imaging unit 110 may be composed of not only one camera but also a plurality of cameras. For example, the imaging at the time of entering the store and the imaging at the time of leaving the store may be captured by different cameras.
  • the imaging means used in the imaging unit 110 can be capable of imaging not only in one direction (including those that can change directions) but also in multiple directions.
  • the recognition of the customer M by the customer recognition unit 120 can also be performed by including elements other than the face in the image (for example, clothes, etc.).
  • the customer association unit 130 can include not only the association of the recognized customer Ma, product purchase history, and customer terminal 5, but also various elements that can identify the customer M.
  • the customer characteristic information acquisition unit 140 can analyze the characteristics of the recognized customer Ma using various analysis means.
  • the product purchase history is transmitted from the POS cash register 6 to the product purchase history acquisition unit 100 or the customer terminal 5.
  • the product purchase history may be transmitted indirectly via a server or the like.
  • the customer characteristic information acquisition unit 140 acquires the customer characteristic information on condition that the purchase determination unit 150 determines that the recognized customer Ma has not purchased the product 3.
  • the purchase determination unit 150 can acquire the customer characteristic information even when the recognized customer Ma has purchased the product 3 .
  • the gate 1 is provided with the display section 20, but the gate 1 may be provided with the display section 20 as necessary, and it is also possible not to have the display section 20. .
  • the display unit 20 at the gate 1 not only displays at least one of product information, discount information, and discount coupon information related to the product 3 in the store, but also replaces or displays these information. It is possible to perform various displays together with .
  • the gate 1 is provided with the warning device 60, but the gate 1 may be provided with the warning device 60 if necessary, and it is also possible not to have the warning device 60. be.
  • the communication inhibition suppression unit 50 may be provided as necessary, and a configuration in which the communication inhibition suppression unit 50 is not provided is also possible.
  • the warning necessity determination unit 61 and the purchase determination unit 150 are separately provided in the present embodiment, they can be integrated.
  • the gate of the present invention can be used in various stores such as supermarkets, commercial facilities, pharmacies, clothing stores, and the like.

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Abstract

[Problem] To provide a gate that is capable of providing transmission information from a store or the like to a customer, and that can be used also as a security gate. [Solution] A gate 1 managing entry and exit of a customer M to/from a store and provided with a communication unit 10 capable of communicating with a customer terminal 5 of the customer M. The communication unit 10 communicates with a customer terminal 5 at least when the customer M enters the store, and thus is able to transmit, through the communication with the customer terminal 5, to the customer terminal 5, data pertaining to store transmission information (product information, discount information, discount coupon information, and the like) that is transmitted from the store to the customer. The gate 1 is provided with a display unit 20, and can display, on the display unit 20, the product information, discount information, and discount coupon information. The communication unit 10 is provided with an NFC tag or a beacon. The gate 1 can be provided with an alarm device 60 and can be used as a security gate.

Description

ゲートGate
　本発明は、店舗等の出入口周辺に設置されるゲートに関する。 The present invention relates to a gate installed around the entrance of a store or the like.
　従来、店舗において、商品の管理や万引きの防止のために防犯システムが導入されている（例えば、特許文献１）。特許文献１に記載の防犯システムでは、商品に無線タグ（非接触ＩＣタグに相当）が取り付けられており、当該無線タグを読み取るための無線タグリーダ（非接触ＩＣリーダに相当）を備えたゲートが、店舗の出入口周辺に設置されている。特許文献１に記載の防犯システムは、前記無線タグを無線タグリーダで読み取ることにより、商品の店舗外への持ち出しに対して警報を行うものとされている。 Conventionally, security systems have been introduced in stores to manage merchandise and prevent shoplifting (for example, Patent Document 1). In the security system described in Patent Document 1, a wireless tag (equivalent to a non-contact IC tag) is attached to a product, and a gate equipped with a wireless tag reader (equivalent to a non-contact IC reader) for reading the wireless tag is provided. , are installed around the entrance of the store. The security system described in Patent Literature 1 issues an alarm against taking out of the store by reading the wireless tag with a wireless tag reader.
特開２００４－１７１３６９号公報Japanese Patent Application Laid-Open No. 2004-171369
　しかしながら、特許文献１に記載の防犯システムは、あくまで、商品に取り付けられた無線タグをゲートで読み取って、商品の店舗外への持ち出しを抑制するものであり、店舗の商品情報や割引情報、あるいは、割引クーポン等の配信等を行うものではない。すなわち、特許文献１に記載の防犯システムは、顧客に対するサービスを提供するものではない。そのため、店舗において、ゲートの有効的な活用が求められている。 However, the security system described in Patent Literature 1 only reads the wireless tag attached to the product at the gate to prevent the product from being taken out of the store. , does not distribute discount coupons, etc. That is, the security system described in Patent Document 1 does not provide services to customers. Therefore, effective use of gates is required in stores.
　ところで、最近では、店舗においてＰＯＳ（Ｐｏｉｎｔ　Ｏｆ　Ｓａｌｅｓ）システムを搭載したキャッシュレジスター（ＰＯＳレジとも称する）が設置され、商品に取り付けられた無線タグやバーコード等をＰＯＳレジで読み取ることにより、商品購入情報が商品購入履歴として記録される。これにより、店舗における商品管理が行われている。従って、店舗において、商品を購入した者は、商品購入履歴に基づいて客層分析を行うことが可能である。 By the way, recently, cash registers (also called POS registers) equipped with POS (Point Of Sales) systems have been installed in stores, and by reading wireless tags and barcodes attached to products at the POS registers, product purchases can be made. Information is recorded as a product purchase history. Merchandise management in the store is thereby performed. Therefore, a person who has purchased a product at a store can analyze the customer base based on the product purchase history.
　しかしながら、商品の非購入者は、商品購入履歴が残らないため、顧客が来店したか否かの判定や商品購入履歴に基づく客層の分析を行うことができない問題があった。そのため、客層に応じてパーソナライズされた商品広告や割引情報あるいは割引クーポンを配信することができない問題があった。 However, since there is no product purchase history for non-purchasers, there was a problem that it was not possible to determine whether the customer had visited the store or to analyze the customer base based on the product purchase history. Therefore, there is a problem that product advertisements, discount information, or discount coupons that are personalized according to the customer base cannot be distributed.
　そこで、上述のような課題を解決するために、本発明は、店舗等からの発信情報を顧客に提供可能であり、防犯ゲートとしても利用可能なゲートを提供することを目的とする。また、本発明は、店舗等において顧客の客層を分析可能にするゲートを提供可能であり、防犯ゲートとしても利用可能なゲートを提供することを目的とする。 Therefore, in order to solve the problems described above, the present invention aims to provide a gate that can provide customers with information transmitted from a store or the like and that can also be used as a security gate. Another object of the present invention is to provide a gate that can analyze the customer base of a store or the like and that can also be used as a security gate.
（１）上述した課題を解決すべく提供される本発明のゲートは、店舗への顧客の入退店を管理するためのゲートであって、前記顧客の顧客端末と通信可能な通信部を備え、前記通信部は、少なくとも前記顧客が前記店舗に入店する際に、前記顧客端末と通信することにより、前記店舗から前記顧客向けに発信される店舗発信情報に係るデータを、前記顧客端末に向けて送信可能であること、を特徴とするものである。 (1) A gate of the present invention provided to solve the above-described problems is a gate for managing the entry and exit of customers to and from a store, and includes a communication unit capable of communicating with the customer terminal of the customer. , the communication unit communicates with the customer terminal at least when the customer enters the store to transmit data related to store-transmitted information transmitted from the store to the customer to the customer terminal. It is characterized by being able to transmit to
　上述したゲートは、顧客の顧客端末と通信可能な通信部を備えているので、顧客が店舗に入店する際に、通信部により顧客端末と通信することができる。従って、上述したゲートは、店舗から顧客向けに発信される店舗発信情報に係るデータを、通信部を介して顧客端末に向けて送信できる。これにより、集客効果や販売促進効果が期待できる。また、上述したゲートは、顧客が保持する顧客端末を利用するので、顧客の利便性を損なうことなく、顧客に有用な情報を配信することができる。ここで、顧客端末と通信部との通信は、例えば、ゲート上に貼付や表示されたＱＲコード（登録商標）を顧客端末で読み取ることにより、通信が開始されるものや、ゲートに顧客端末をタッチ（接触式及び非接触式の双方を含む）することにより、通信が開始されるものなど、各種の通信方法を採用できる。 Since the gate described above has a communication unit that can communicate with the customer terminal of the customer, the communication unit can communicate with the customer terminal when the customer enters the store. Therefore, the gate described above can transmit data related to the store-transmitted information transmitted from the store to the customer to the customer terminal via the communication unit. As a result, the effect of attracting customers and the effect of sales promotion can be expected. Moreover, since the above-mentioned gate uses a customer terminal owned by the customer, it is possible to distribute useful information to the customer without impairing the customer's convenience. Here, the communication between the customer terminal and the communication unit is, for example, by reading a QR code (registered trademark) pasted or displayed on the gate with the customer terminal to start communication, or by connecting the customer terminal to the gate. Various communication methods can be employed, such as those in which communication is initiated by touch (both contact and non-contact).
（２）上述した本発明のゲートは、前記店舗発信情報が、前記店舗の商品に係る商品情報、割引情報及び割引クーポンの少なくともいずれかであるとよい。 (2) In the above-described gate of the present invention, the store-transmitted information may be at least one of product information, discount information, and discount coupons relating to products of the store.
　上述したゲートは、かかる構成とすることにより、顧客に対してより一層有用な情報や割引クーポンを提供することができる。そのため、より一層の集客効果や販売促進効果が期待できる。 With such a configuration, the gate described above can provide customers with more useful information and discount coupons. As a result, it is possible to expect further customer attraction and sales promotion effects.
（３）上述した課題を解決すべく提供される本発明のゲートは、店舗への顧客の入退店を管理するためのゲートであって、前記顧客の顧客端末と通信可能な通信部と、前記顧客が前記店舗から退店する際に前記店舗における前記顧客の商品購入履歴を取得する商品購入履歴取得部と、前記店舗への顧客の入店時及び前記店舗からの顧客の退店時に前記顧客の少なくとも顔を撮像可能な撮像部と、前記撮像した画像から顧客を認識する顧客認識部と、前記顧客の入店時の画像に基づいて認識された認識済顧客、前記商品購入履歴、及び前記認識済顧客の顧客端末をそれぞれ関連付ける顧客関連付け部と、前記認識済顧客の特徴を解析することにより顧客特徴情報を取得する顧客特徴情報取得部と、を備え、前記通信部は、前記顧客端末との通信により、前記認識済顧客が前記店舗から退店することを検出可能であり、前記顧客特徴情報取得部は、前記認識済顧客の前記店舗からの退店を検出することを条件として、前記顧客特徴情報を取得すること、を特徴とするものである。 (3) A gate of the present invention provided to solve the above-described problems is a gate for managing entry and exit of customers to and from a store, the gate comprising a communication unit capable of communicating with a customer terminal of the customer; a product purchase history acquisition unit for acquiring a product purchase history of the customer in the store when the customer leaves the store; and when the customer enters the store and when the customer leaves the store. an imaging unit capable of imaging at least the face of a customer, a customer recognition unit recognizing the customer from the imaged image, the recognized customer recognized based on the image of the customer entering the store, the product purchase history, and a customer association unit that associates the customer terminals of the recognized customers with each other; and a customer characteristic information acquisition unit that acquires customer characteristic information by analyzing characteristics of the recognized customer, wherein the communication unit comprises the customer terminal. By communicating with, it is possible to detect that the recognized customer leaves the store, and the customer characteristic information acquisition unit detects the exit of the recognized customer from the store, Acquiring the customer characteristic information.
　上述したゲートは、店舗への顧客の入店時及び店舗からの顧客の退店時に当該顧客の少なくとも顔を撮像する撮像部を備え、顧客認識部により撮像した画像から顧客を認識するものとされている。また、上述したゲートは、商品購入履歴取得部により、顧客が店舗から退店する際に当該店舗における当該顧客の商品購入履歴を取得するものとされている。　ここで、上述したゲートは、通信部による顧客端末との通信を介して、認識済顧客、前記商品購入履歴、及び前記顧客端末のそれぞれを顧客関連付け部によって関連付けすることができる。すなわち、上述したゲートは、入店した顧客における少なくとも顔の画像、商品購入履歴、及び顧客の顧客端末のそれぞれを関連付けすることにより、顧客を特定することができる。また、上述したゲートにおいて、顧客特徴情報取得部は、認識済顧客の店舗からの退店を検出することを条件として、顧客特徴情報を取得するものとされている。ここで、顧客特徴情報は、例えば、顧客の顔画像に基づいた性別や年代等の情報や、商品購入履歴に係る情報等とされている。従って、取得した顧客特徴情報に基づいて分析を行うことにより、客層の把握が可能である。このように、上述したゲート１Ｂによれば、商品購入履歴及び顧客の関連付けに基づいた精度の良い客層分析が可能である。また、客層分析された結果は、例えば、顧客に対して、パーソナライズされた商品情報（広告）や割引情報あるいは割引クーポン（以下、これらを総称して商品情報等とも称する）を提供するために利用することが可能である。これにより、上述したゲートは、客層分析の結果に基づいて、例えば、次回以降来店する顧客に対して、商品情報等を配信することが可能である。また、上述したゲートは、客層（年代、性別、来店する時間帯等）に合わせて商品情報等を配信することが可能である。 The above-mentioned gate is provided with an imaging unit for imaging at least the face of the customer when the customer enters the store and when the customer leaves the store, and the customer is recognized from the image captured by the customer recognition unit. ing. In addition, the aforementioned gate acquires the product purchase history of the customer at the store when the customer leaves the store by the product purchase history acquisition unit. Here, the gate described above can associate the recognized customer, the product purchase history, and the customer terminal with the customer association unit through communication with the customer terminal by the communication unit. That is, the above-described gate can identify a customer by associating at least the facial image of the customer who entered the store, the product purchase history, and the customer's customer terminal. In addition, in the gate described above, the customer characteristic information acquiring unit acquires the customer characteristic information on condition that the exit of the recognized customer from the store is detected. Here, the customer feature information is, for example, information such as gender and age based on the face image of the customer, information related to product purchase history, and the like. Therefore, it is possible to grasp the customer base by performing analysis based on the acquired customer characteristic information. As described above, according to the gate 1B described above, it is possible to accurately analyze the customer base based on the product purchase history and the relationship between the customers. In addition, the results of customer demographic analysis are used, for example, to provide customers with personalized product information (advertisements), discount information, or discount coupons (hereinafter collectively referred to as product information, etc.). It is possible to As a result, the gate described above can deliver product information and the like to, for example, customers who visit the store from the next time onward, based on the result of customer segment analysis. In addition, the above-mentioned gate can deliver product information and the like according to customer demographics (age, gender, time zone of visit, etc.).
（４）上述した本発明のゲートにおいて、前記通信部は、前記店舗に配されたＰＯＳレジとの通信が可能であり、前記商品購入履歴は、前記ＰＯＳレジから直接的又は間接的に前記通信部を介して前記商品購入履歴取得部に送信されるとよい。 (4) In the above-described gate of the present invention, the communication unit can communicate with a POS cash register arranged in the store, and the product purchase history is directly or indirectly transmitted from the POS cash register. It is preferable that the information is transmitted to the product purchase history acquisition unit via the unit.
　上述したゲートは、かかる構成とすることにより、ＰＯＳレジから送信された顧客の商品購入履歴を商品購入履歴取得部によって取得することができる。ここで、ＰＯＳレジとゲートにおける通信部との通信は、例えば、無線あるいは有線により行うことができる。また、ＰＯＳレジとゲートにおける通信部との通信は、直接的に行うものの他、間に他の端末やサーバ等を介して行われてもよい。上述したように本発明のゲートは、商品購入履歴を取得できるので、認識済顧客、商品購入履歴、及び顧客端末を関連付けた入退店管理を行うことができる。 With such a configuration, the gate described above can acquire the customer's product purchase history transmitted from the POS cash register by the product purchase history acquisition unit. Here, communication between the POS register and the communication unit at the gate can be performed wirelessly or by wire, for example. Communication between the POS register and the communication unit at the gate may be performed directly, or may be performed via another terminal, server, or the like. As described above, the gate of the present invention can acquire product purchase histories, so it is possible to perform entrance/exit management in which recognized customers, product purchase histories, and customer terminals are associated with each other.
（５）上述した本発明のゲートにおいて、前記商品購入履歴は、前記顧客が前記店舗における商品を購入した際に、前記店舗に配されたＰＯＳレジから前記顧客端末に送信されるものであり、前記商品購入履歴取得部は、前記通信部を介して前記顧客端末から前記商品購入履歴を取得するとよい。 (5) In the above-described gate of the present invention, the product purchase history is transmitted from the POS register located at the store to the customer terminal when the customer purchases the product at the store; The product purchase history acquisition unit preferably acquires the product purchase history from the customer terminal via the communication unit.
　上述したゲートは、かかる構成とすることにより、顧客端末を介して、商品購入履歴を取得することができる。これにより、上述したゲートは、商品購入履歴を取得できるので、認識済顧客、商品購入履歴、及び顧客端末を関連付けた入退店管理を行うことができる。 With such a configuration, the gate described above can acquire the product purchase history via the customer terminal. As a result, the above-described gate can acquire the product purchase history, so that entry/exit management can be performed in which the recognized customer, the product purchase history, and the customer terminal are associated with each other.
（６）上述した本発明のゲートは、前記商品購入履歴の存否に基づいて、前記認識済顧客が前記店舗における商品を購入したか否かを判定する購入判定部を有しており、前記顧客特徴情報取得部は、前記購入判定部において、前記認識済顧客が前記商品を購入していないと判定されることを条件として、前記顧客特徴情報を取得するとよい。 (6) The gate of the present invention described above has a purchase determination unit that determines whether or not the recognized customer has purchased a product at the store based on the existence or non-existence of the product purchase history. The feature information acquisition unit may acquire the customer feature information on condition that the purchase determination unit determines that the recognized customer has not purchased the product.
　上述したゲートは、商品購入履歴の存否に基づいて、顧客（認識済顧客）が店舗において商品を購入したか否かを判定することができる。また、上述したゲートは、顧客が商品を購入していないと判定されることを条件として、顧客特徴情報を取得できるので、商品を購入していない顧客の客層を分析することができる。なお、商品を購入した顧客は、退店時に取得される顧客特徴情報に基づいて客層を分析することができる。このように、上述したゲートは、商品を購入した顧客だけではなく、商品を購入していない顧客に対しても顧客特徴情報に基づいた客層分析を行うことが可能であるので、販売計画策定等への利用が期待できる。 The gate described above can determine whether a customer (recognized customer) has purchased a product at a store based on the existence or non-existence of a product purchase history. In addition, the gate described above can acquire customer characteristic information on the condition that it is determined that the customer has not purchased the product, so it is possible to analyze the customer base of customers who have not purchased the product. It should be noted that the customer who purchased the product can analyze the customer base based on the customer characteristic information acquired when leaving the store. In this way, the above-mentioned gate can analyze not only customers who have purchased products but also customers who have not purchased products based on customer characteristic information. can be expected to be used for
（７）上述した本発明のゲートは、前記顧客に提供する情報を表示する表示部を備え、前記表示部に、前記店舗における商品に係る商品情報、割引情報、及び割引クーポン情報の少なくともいずれかを表示するとよい。 (7) The above-described gate of the present invention includes a display section for displaying information to be provided to the customer, and the display section displays at least one of product information, discount information, and discount coupon information related to products in the store. should be displayed.
　上述したゲートは、かかる構成とすることにより、店舗における商品の宣伝広告を行うことができる。これにより、店舗における販売促進効果が期待できる。また、表示部とゲートとが集約されることにより、ゲートの設置スペースの低減効果が期待できる。また、上述したゲートは、客層分析の結果を利用することにより、顧客にパーソナライズされた商品情報、割引情報、及び割引クーポン情報等を表示部に表示させることが期待できる。 With such a configuration, the gate described above can advertise products in the store. As a result, a sales promotion effect in stores can be expected. In addition, the effect of reducing the installation space for the gate can be expected by consolidating the display unit and the gate. In addition, the above-mentioned gate can be expected to display product information, discount information, discount coupon information, etc. personalized to the customer on the display unit by using the customer base analysis result.
（８）上述した本発明のゲートは、前記通信部が、ＮＦＣタグ又はビーコンを備えるとよい。 (8) In the above-described gate of the present invention, the communication unit preferably includes an NFC tag or beacon.
　上述したゲートは、かかる構成とすることにより、顧客側の顧客端末等に別途に装置や無線タグ等を設けることなく、顧客端末等と通信を行うことができる。そのため、上述したゲートは、顧客の利便性が損なわれることを抑制できる。ここで、ＮＦＣ（Ｎｅａｒ Ｆｉｅｌｄ Ｃｏｍｍｕｎｉｃａｔｉｏｎ）タグは、近距離無線通信規格に則った近距離無線通信可能なＩＣチップが搭載されたタグとされ、ビーコンは、近距離無線通信が可能なＩＣチップを搭載した無線通信装置とされている。例えば、ＮＦＣタグは、顧客がゲートを通過する際に顧客端末５との通信が開始されるものや顧客がゲートに顧客端末をタッチ（接触式及び非接触式の双方を含む）することにより、通信が開始されるものなどを利用できる。また、ビーコンは、例えば、顧客の顧客端末に向けて、発信することにより、顧客端末との通信が開始されるものなどを利用できる。 By adopting such a configuration, the gate described above can communicate with customer terminals, etc., without providing separate devices, wireless tags, etc., on customer terminals, etc. Therefore, the gate mentioned above can control that a customer's convenience is impaired. Here, an NFC (Near Field Communication) tag is a tag equipped with an IC chip capable of short-range wireless communication in accordance with the short-range wireless communication standard, and a beacon is equipped with an IC chip capable of short-range wireless communication. wireless communication device. For example, the NFC tag starts communication with the customer terminal 5 when the customer passes through the gate, or touches the customer terminal to the gate (including both contact and non-contact types). Anything that initiates communication can be used. A beacon that initiates communication with a customer's terminal can be used, for example, by sending a message to the customer's terminal.
（９）上述した本発明のゲートは、物品に取り付けられる物品側タグを無線通信により検出する無線タグリーダと、警告動作を行う警告装置と、前記無線タグリーダとの通信結果に基づいて前記警告動作の要否を判定する判定部と、前記警告要否判定部による判定結果に基づいて、前記警告装置の動作制御を行う警告制御部と、を備え、前記警告要否判定部において、前記警告動作が必要であると判定がなされることを条件として、前記警告制御部が前記警告装置における前記警告動作を開始させる制御を行うとよい。 (9) The above-described gate of the present invention includes a wireless tag reader that detects an article-side tag attached to an article by wireless communication, a warning device that performs a warning operation, and the warning operation based on the result of communication with the wireless tag reader. and a warning control unit that controls the operation of the warning device based on the determination result of the warning necessity determination unit, wherein the warning operation is determined by the warning necessity determination unit. It is preferable that the warning control unit performs control to start the warning operation in the warning device on condition that it is determined that it is necessary.
　上述したゲートは、かかる構成とすることにより、ゲートを防犯ゲートとして利用することができる。このように、上述したゲートは、ゲート設置によるデッドスペースを有効活用することができるので、デッドスペースを低減できる。また、上述したゲートは、上述した表示部を備えたものとしてもよい。かかる構成とした場合は、防犯ゲートであることを覆い隠しつつ、販売促進効果を得ることが期待できる。 With such a configuration, the gate described above can be used as a security gate. In this way, the above-described gate can effectively utilize the dead space due to the installation of the gate, so that the dead space can be reduced. Also, the above-described gate may be provided with the above-described display section. With such a configuration, it can be expected that a sales promotion effect can be obtained while concealing the fact that the gate is a security gate.
　ところで、表示装置（表示部）と無線タグリーダとを併設する場合は、無線タグリーダと物品側タグとの通信が、表示装置と干渉して通信阻害（通信障害）が発生する懸念がある。また、通信障害により表示装置や警告装置等の誤動作が懸念される。そのため、上述したゲートに表示装置を設ける場合は、通信阻害を抑制すべく、通信阻害抑制部を設けることが望ましい。 By the way, when a display device (display unit) and a wireless tag reader are installed side by side, there is a concern that communication between the wireless tag reader and the article-side tag may interfere with the display device, resulting in communication obstruction (communication failure). In addition, there is concern about malfunction of display devices, warning devices, and the like due to communication failures. Therefore, when a display device is provided at the gate described above, it is desirable to provide a communication inhibition suppressing section to suppress communication inhibition.
（１０）そこで、上述した課題を解決すべく提供される本発明のゲートは、店舗への顧客の入退店を管理するためのゲートであって、物品に取り付けられる物品側タグを無線通信により検出する無線タグリーダと、警告動作を行う警告装置と、前記無線タグリーダとの通信結果に基づいて前記警告動作の要否を判定する判定部と、前記警告要否判定部による判定結果に基づいて、前記警告装置の動作制御を行う警告制御部と、顧客に提供する情報を表示する表示部と、前記表示部における情報表示に係る制御を行う表示制御部と、前記無線タグリーダ及び物品側タグの通信を阻害しないように前記表示部を作動させる通信阻害抑制部と、を有すること、を特徴とするものである。 (10) Therefore, the gate of the present invention provided to solve the above-mentioned problems is a gate for managing the entry and exit of customers to and from a store, wherein an article-side tag attached to an article is wirelessly communicated. A wireless tag reader to detect, a warning device that performs a warning operation, a determination unit that determines the necessity of the warning operation based on the communication result with the wireless tag reader, and based on the determination result by the warning necessity determination unit, A warning control unit that controls the operation of the warning device, a display unit that displays information to be provided to customers, a display control unit that controls information display on the display unit, and communication between the wireless tag reader and the article side tag. and a communication inhibition suppression unit that operates the display unit so as not to inhibit the communication.
　上述したゲートは、表示部と、通信阻害抑制部と、を有するものとされているので、無線タグリーダ及び物品側タグの通信を阻害することがない。そのため、上述したゲートは、通信阻害による警告装置や表示部の誤動作を抑制することができる。これにより、上述したゲートは、例えば、表示部の表示乱れや、警告装置の誤動作による不適切な警告動作を抑制することができる。また、上述したゲートは、警告装置により、警告を行うことができるので防犯用のゲートとして用いることができる。 Since the gate described above has a display section and a communication inhibition suppression section, it does not inhibit communication between the wireless tag reader and the article side tag. Therefore, the gate described above can suppress malfunction of the warning device and the display unit due to communication obstruction. As a result, the above-described gate can suppress, for example, display disturbance of the display unit and inappropriate warning operation due to malfunction of the warning device. Moreover, since the above-described gate can give a warning by a warning device, it can be used as a gate for crime prevention.
　本発明によれば、店舗等からの発信情報を顧客に提供可能であり、防犯ゲートとしても利用可能なゲートを提供することができる。また、本発明によれば、店舗等において顧客の客層を分析可能にするゲートを提供可能であり、防犯ゲートとしても利用可能なゲートを提供することができる。 According to the present invention, it is possible to provide customers with information transmitted from a store or the like, and to provide a gate that can also be used as a security gate. Further, according to the present invention, it is possible to provide a gate that enables analysis of the customer base of a store or the like, and also provides a gate that can be used as a security gate.
本発明の第一実施形態に係るゲートの説明斜視図である。1 is an explanatory perspective view of a gate according to a first embodiment of the present invention; FIG. 本発明の第一実施形態に係るゲートの正面図である。1 is a front view of a gate according to a first embodiment of the present invention; FIG. 本発明の第一実施形態に係るゲートの構成図である。1 is a configuration diagram of a gate according to a first embodiment of the present invention; FIG. 本発明の第二実施形態に係るゲートの説明斜視図である。It is an explanatory perspective view of a gate according to a second embodiment of the present invention. 本発明の第二実施形態に係るゲートの正面図である。It is a front view of a gate according to a second embodiment of the present invention. 本発明の第二実施形態に係るゲートの構成図である。FIG. 4 is a configuration diagram of a gate according to a second embodiment of the present invention;
　本発明に係るゲート１の第一実施形態について、図１～図３を参照しながら以下に詳細を説明する。第一実施形態では、店舗への顧客Ｍの入退店を管理するゲート１Ａについて説明する。また、第一実施形態ではゲート１Ａが、防犯ゲートとして用いられる場合を例として説明する。また、第一実施形態では、顧客向けに発信される店舗発信情報に係るデータを、顧客端末５に向けて発信可能なゲート１Ａについて説明する。 A first embodiment of the gate 1 according to the present invention will be described in detail below with reference to FIGS. 1 to 3. FIG. In the first embodiment, a gate 1A that manages entry and exit of customers M to and from the store will be described. Also, in the first embodiment, a case where the gate 1A is used as a security gate will be described as an example. Further, in the first embodiment, the gate 1A capable of transmitting data related to store-transmitted information transmitted to customers to the customer terminal 5 will be described.
≪第一実施形態≫
　図１及び図２に示すように、ゲート１Ａは、上下方向に延びるように形成された矩形状の枠体２として形成されている。ゲート１Ａは、スーパーマーケットやドラッグストアなどの各種の店舗の出入口周辺に設置されるものである。また、ゲート１Ａは、本実施形態では、１対の分離型ゲートとして設けられている。また、枠体２は、下端側に設置のための脚部２Ａを備えている。 <<First embodiment>>
As shown in FIGS. 1 and 2, the gate 1A is formed as a rectangular frame 2 extending vertically. The gate 1A is installed around the entrances and exits of various stores such as supermarkets and drug stores. Also, the gate 1A is provided as a pair of separated gates in this embodiment. Further, the frame 2 has legs 2A for installation on the lower end side.
　図３に示すように、ゲート１Ａは、通信部１０と、表示部２０と、表示に係る制御を行う表示制御部３０と、無線タグリーダ４０と、通信阻害抑制部５０と、警告装置６０と、警告要否判定部６１と、警告制御部６２等を備えている。 As shown in FIG. 3, the gate 1A includes a communication unit 10, a display unit 20, a display control unit 30 that controls display, a wireless tag reader 40, a communication inhibition suppression unit 50, a warning device 60, A warning necessity determination unit 61, a warning control unit 62, and the like are provided.
　通信部１０は、例えば、ゲート１Ａの表面に近い部分に内蔵されている。通信部１０は、例えば、近距離無線通信が可能なＮＦＣ（Ｎｅａｒ Ｆｉｅｌｄ Ｃｏｍｍｕｎｉｃａｔｉｏｎ）タグ又はビーコンが用いられている。ここで、ＮＦＣタグは、近距離無線通信規格に則った近距離無線通信可能なＩＣチップが搭載されたタグとされ、ビーコンは、近距離無線通信が可能なＩＣチップを搭載した無線通信装置とされている。通信部１０は、近距離無線通信を用いて、顧客Ｍの顧客端末５と通信可能なものとされている。例えば、ＮＦＣタグは、顧客Ｍがゲートを通過する際に顧客端末５との通信が開始されるものや顧客Ｍがゲートに顧客端末５をタッチ（接触式及び非接触式の双方を含む）することにより、通信が開始されるものなどを利用できる。また、ビーコンは、例えば、顧客Ｍの顧客端末５に向けて、発信することにより、顧客端末５との通信が開始されるものなどを利用できる。 The communication unit 10 is built in, for example, a portion near the surface of the gate 1A. The communication unit 10 uses, for example, an NFC (Near Field Communication) tag or beacon capable of short-range wireless communication. Here, the NFC tag is a tag mounted with an IC chip capable of short-range wireless communication conforming to the near-field wireless communication standard, and the beacon is a wireless communication device equipped with an IC chip capable of short-range wireless communication. It is The communication unit 10 can communicate with the customer terminal 5 of the customer M using short-range wireless communication. For example, the NFC tag starts communication with the customer terminal 5 when the customer M passes through the gate, or when the customer M touches the customer terminal 5 to the gate (including both contact and non-contact types). By doing so, it is possible to use things that start communication. Also, as the beacon, for example, a beacon that initiates communication with the customer terminal 5 by transmitting to the customer terminal 5 of the customer M can be used.
　顧客端末５は、顧客Ｍが保持するスマートフォン等の携帯端末が例示される。顧客端末５には、例えば、電子決済を可能とするＮＦＣや非接触ＩＣカード技術Ｆｅｌｉｃａ（登録商標）等が搭載されている。従って、顧客端末５は、通信部１０との無線通信が可能である。 The customer terminal 5 is exemplified by a mobile terminal such as a smart phone owned by the customer M. The customer terminal 5 is equipped with, for example, NFC, a contactless IC card technology Felica (registered trademark), etc., which enables electronic payment. Therefore, the customer terminal 5 can wirelessly communicate with the communication unit 10 .
　また、通信部１０は、顧客端末５と通信することにより、顧客Ｍが店舗に入店するのか、あるいは、顧客Ｍが店舗から退店するのかを検出することができる。具体的には、顧客Ｍの進行方向（入店方向又は退店方向）による検出や、入店時に通信部１０から顧客端末５に向けて入店ＩＤ等を付与しておき、退店時に入店ＩＤの有無により検出するなどが挙げられる。ここで、顧客端末５と通信部１０との通信は、例えば、ゲート１上に貼付や表示されたＱＲコード（登録商標）を顧客端末で読み取ることにより、通信が開始されるものや、上述のように顧客Ｍがゲート１に顧客端末５をタッチすることにより、通信が開始されるものなど、各種の通信方法を採用できる。 Also, the communication unit 10 can detect whether the customer M enters the store or leaves the store by communicating with the customer terminal 5 . Specifically, detection is based on the direction in which the customer M travels (entering the store or leaving the store). For example, it is detected based on the presence or absence of a store ID. Here, the communication between the customer terminal 5 and the communication unit 10 can be started by, for example, reading a QR code (registered trademark) pasted or displayed on the gate 1 by the customer terminal. Various communication methods can be adopted, such as the one in which communication is started when the customer M touches the customer terminal 5 to the gate 1 as shown in FIG.
　また、通信部１０は、店舗から顧客向けに発信される店舗発信情報に係るデータを、顧客端末５に向けて送信することができる。具体的には、通信部１０は、前記店舗発信情報に係るデータとして、店舗の商品３に係る商品情報、割引情報及び割引クーポンの少なくともいずれかを送信することができる。また、通信部１０による店舗発信情報は、少なくとも顧客Ｍが入店する際に行うものとされている。そのため、集客効果や販売促進効果が期待できる。なお、通信部１０による店舗発信情報の送信のタイミングは、顧客Ｍの入店する際に限定されるものではなく、適宜のタイミングで行うことが可能である。 In addition, the communication unit 10 can transmit to the customer terminal 5 data related to store-transmitted information transmitted from the store to the customer. Specifically, the communication unit 10 can transmit at least one of product information, discount information, and discount coupons related to the product 3 of the store as the data related to the store transmission information. Moreover, the information transmitted by the communication unit 10 is transmitted at least when the customer M enters the store. Therefore, the effect of attracting customers and the effect of sales promotion can be expected. Note that the timing of transmitting the information sent by the store by the communication unit 10 is not limited to when the customer M enters the store, and can be performed at an appropriate timing.
　表示部２０は、枠体２（図１及び図２参照）の表面に形成されている。表示部２０は、例えば、液晶パネルやＬＥＤパネル等で形成され、表示制御部３０が接続されている。表示制御部３０は、例えば、コンピュータで形成され、表示部２０における情報表示の制御を行うことができる。表示部２０は、表示制御部３０で制御された文字や図形等を表示することができる。また、表示部２０は、店舗に係る顧客Ｍに提供する情報を表示することができる。具体的には、表示部２０は、店舗における商品３に係る商品情報、割引情報、及び割引クーポン情報の少なくともいずれかを表示することができる。 The display section 20 is formed on the surface of the frame 2 (see FIGS. 1 and 2). The display unit 20 is formed of, for example, a liquid crystal panel or an LED panel, and is connected to the display control unit 30 . The display control unit 30 is formed by, for example, a computer, and can control information display on the display unit 20 . The display unit 20 can display characters, figures, and the like controlled by the display control unit 30 . The display unit 20 can also display information to be provided to the customer M associated with the store. Specifically, the display unit 20 can display at least one of product information, discount information, and discount coupon information related to the product 3 in the store.
　無線タグリーダ４０は、店舗における商品３（物品３）に取り付けられる物品側タグ４を無線通信により検出することができる。具体的には、物品側タグ４は、例えば、ＮＦＣタグで形成されており、商品３が未精算である場合は、所定の電波を発するものとされている。他方、無線タグリーダ４０は、例えば、ＮＦＣタグリーダであり、未精算の商品３がゲート１Ａを通過した際に、物品側タグ４（例えば、ＮＦＣタグ）を検出するものとされている。 The wireless tag reader 40 can detect the article-side tag 4 attached to the product 3 (item 3) in the store by wireless communication. Specifically, the article-side tag 4 is formed of, for example, an NFC tag, and emits a predetermined radio wave when the payment for the article 3 has not been completed. On the other hand, the wireless tag reader 40 is, for example, an NFC tag reader, and detects the article-side tag 4 (for example, NFC tag) when the unpaid article 3 passes through the gate 1A.
　通信阻害抑制部５０は、ゲート１Ａに表示部２０、無線タグリーダ４０、及び通信部１０を併存させた場合に、これらが互いに干渉することにより発生する通信阻害（通信障害）を抑制するものである。通信阻害抑制部５０には、例えばノイズフィルタ等が用いられる。通信阻害抑制部５０は、無線タグリーダ４０及び物品側タグ４の通信を阻害しないように表示部２０を作動させることができる。これにより、通信阻害抑制部５０は、例えば、電波干渉により発生する表示部２０における表示乱れや、無線タグリーダ４０による物品側タグ４の読み取りミスの発生を抑制することができる。また、第一実施形態では、通信阻害抑制部５０が、通信部１０と表示部２０との通信阻害も抑制するものとされている。これらにより、通信阻害抑制部５０は、後述する警告装置６０の誤動作による不適切な警告動作も抑制することができる。 The communication obstruction suppression unit 50 suppresses communication obstruction (communication failure) caused by mutual interference between the display unit 20, the wireless tag reader 40, and the communication unit 10 in the gate 1A. . For example, a noise filter or the like is used for the communication inhibition suppression unit 50 . The communication inhibition suppressing section 50 can operate the display section 20 so as not to inhibit communication between the wireless tag reader 40 and the article side tag 4 . As a result, the communication inhibition suppression unit 50 can suppress, for example, display disturbance on the display unit 20 caused by radio wave interference, and the occurrence of misreading of the article side tag 4 by the wireless tag reader 40 . Further, in the first embodiment, the communication inhibition suppressing section 50 also suppresses communication inhibition between the communication section 10 and the display section 20 . As a result, the communication inhibition suppression unit 50 can also suppress an inappropriate warning operation due to a malfunction of the warning device 60, which will be described later.
　次に、ゲート１Ａが防犯用として用いられる場合に搭載される警告装置６０についての詳細について、以下に説明する。 Next, the details of the warning device 60 mounted when the gate 1A is used for crime prevention will be described below.
　警告装置６０は、例えば、万引きによりゲート１Ａを未精算の商品３が通過した際に警告動作を行うものである。ここで、警告動作とは、例えば、警報を発する動作、表示部２０に警告を表示させる動作、警告ランプを点滅させる動作等の各種の動作あるいは、これらの組み合わせにより行われる動作が例示される。また、警告装置６０は、警告要否判定部６１と、警告制御部６２等を備えている。 The warning device 60 performs a warning operation when, for example, unpaid goods 3 pass through the gate 1A due to shoplifting. Here, the warning operation is exemplified by various operations such as issuing an alarm, displaying a warning on the display unit 20, blinking a warning lamp, or a combination thereof. The warning device 60 also includes a warning necessity determination unit 61, a warning control unit 62, and the like.
　警告要否判定部６１は、例えば、コンピュータ上で実行可能なプログラムとして提供される。警告要否判定部６１は、無線タグリーダ４０との通信結果に基づいて警告動作の要否を判定することができる。具体的には、未精算の商品３がゲート１Ａを通過した際に、無線タグリーダ４０が物品側タグ４を検出すると、警告要否判定部６１は、警告動作が必要であると判定する。他方、精算済の商品３がゲート１Ａを通過した場合は、警告要否判定部６１において、警告動作が不要であると判定される。 The warning necessity determination unit 61 is provided, for example, as a program that can be executed on a computer. The warning necessity determination unit 61 can determine necessity of warning operation based on the communication result with the wireless tag reader 40 . Specifically, when the wireless tag reader 40 detects the product-side tag 4 when the unpaid product 3 passes through the gate 1A, the warning necessity determination unit 61 determines that a warning operation is necessary. On the other hand, when the product 3 for which payment has been completed has passed through the gate 1A, the warning necessity determination unit 61 determines that the warning operation is unnecessary.
　警告制御部６２は、警告要否判定部６１と同様に、コンピュータ上で実行可能なプログラムとして提供される。警告制御部６２は、警告要否判定部６１による判定結果に基づいて、警告装置６０の動作制御を行うことができる。具体的には、警告制御部６２は、警告要否判定部６１において、警告動作が必要であると判定がなされることを条件として、警告装置６０における警告動作を開始させる制御を行うことができる。すなわち、万引き等により、未精算の商品３が店舗外に持ち出された際に、警告動作が開始される。 The warning control unit 62 is provided as a computer-executable program, similar to the warning necessity determination unit 61 . The warning control unit 62 can control the operation of the warning device 60 based on the determination result of the warning necessity determination unit 61 . Specifically, the warning control unit 62 can perform control to start the warning operation in the warning device 60 on condition that the warning operation is necessary in the warning necessity determination unit 61. . That is, when the unpaid merchandise 3 is taken out of the store due to shoplifting or the like, the warning operation is started.
　上述したように、本発明の第一実施形態に係るゲート１Ａは、通信部１０により、顧客端末５との通信を行うことができるので、顧客端末５に対して、店舗の商品３に係る商品情報、割引情報及び割引クーポン等を配信することができる。これにより、店舗における集客効果や販売促進効果が期待できる。また、上述のようにゲート１Ａは、顧客Ｍが保持する顧客端末５を利用するので、顧客Ｍの利便性を損なうことなく、顧客Ｍに有用な情報を配信することができる。 As described above, the gate 1A according to the first embodiment of the present invention can communicate with the customer terminal 5 through the communication unit 10. Information, discount information, discount coupons, etc. can be delivered. As a result, an effect of attracting customers and a sales promotion effect can be expected in the store. In addition, since the gate 1A uses the customer terminal 5 owned by the customer M as described above, useful information can be distributed to the customer M without impairing the customer M's convenience.
　また、本発明のゲート１Ａは、表示部２０により、店舗における商品３の宣伝広告を行うことができる。これにより、店舗における販売促進効果が期待できる。また、表示部２０とゲート１Ａと、が集約されることにより、ゲート１Ａの設置スペースの低減効果が期待できる。 In addition, the gate 1A of the present invention can advertise the product 3 in the store using the display unit 20. As a result, a sales promotion effect in stores can be expected. Also, by consolidating the display unit 20 and the gate 1A, an effect of reducing the installation space of the gate 1A can be expected.
　また、本発明のゲート１Ａは、警告装置６０を搭載することにより、販売促進効果を兼ね備えた防犯ゲートとして利用することができる。これにより、本発明のゲート１Ａは、ゲート設置によるデッドスペースを有効活用することができるので、デッドスペースを低減できる。また、本発明のゲート１Ａは、表示部２０を兼ね備えたものとされているので、防犯ゲートであることを覆い隠しつつ、販売促進効果を得ることが期待できる。 In addition, the gate 1A of the present invention can be used as a security gate with a sales promotion effect by mounting the warning device 60. As a result, the gate 1A of the present invention can effectively utilize the dead space due to the installation of the gate, so that the dead space can be reduced. In addition, since the gate 1A of the present invention also functions as a display unit 20, it can be expected to obtain a sales promotion effect while concealing the fact that it is a crime prevention gate.
　以上が第一実施形態に係るゲート１（ゲート１Ａ）の構成であり、次に、顧客Ｍに関する顧客特徴情報を取得可能な第二実施形態に係るゲート１（ゲート１Ｂ）について、図４～図６を参照しながら以下に詳細を説明する。 The above is the configuration of gate 1 (gate 1A) according to the first embodiment. Next, gate 1 (gate 1B) according to the second embodiment capable of acquiring customer characteristic information about customer M is shown in FIGS. 6 will be described in detail below.
≪第二実施形態≫
　図６に示すように、第二実施形態に係るゲート１Ｂは、ゲート１Ａに商品購入履歴取得部１００と、撮像部１１０と、顧客認識部１２０と、顧客関連付け部１３０と、顧客特徴情報取得部１４０と、購入判定部１５０と、を追加して設けた構成を有している。従って、第一実施形態と共通部分の構成については、説明を省略する。また、第一実施形態と同一の部品等については同一の符号を用いていることに留意されたい。また、ゲート１Ｂは、ゲート１Ａと同様に防犯ゲートとして用いられる場合を例示していることに留意されたい。 <<Second embodiment>>
As shown in FIG. 6, the gate 1B according to the second embodiment includes a product purchase history acquisition unit 100, an imaging unit 110, a customer recognition unit 120, a customer association unit 130, and a customer characteristic information acquisition unit in the gate 1A. 140 and a purchase determination unit 150 are additionally provided. Therefore, the description of the configuration of the common parts with the first embodiment is omitted. Also, it should be noted that the same reference numerals are used for the same components as in the first embodiment. Also, it should be noted that the gate 1B exemplifies the case of being used as a security gate like the gate 1A.
　顧客認識部１２０、顧客関連付け部１３０、顧客特徴情報取得部１４０、及び購入判定部１５０は、例えば、ＣＰＵや画像処理用のＧＰＵ等を備えたコンピュータや画像処理装置、あるいは、これらで実行可能なプログラムとして提供される。 The customer recognition unit 120, the customer association unit 130, the customer characteristic information acquisition unit 140, and the purchase determination unit 150 are, for example, a computer or an image processing device equipped with a CPU or a GPU for image processing, or can be executed by these. Provided as a program.
　商品購入履歴取得部１００は、顧客Ｍが店舗から退店する際に店舗における顧客Ｍの商品購入履歴を取得するものである。商品購入履歴は、例えば、店舗に設けられたＰＯＳレジ６を介して取得できる。具体的には、商品購入履歴は、ＰＯＳレジ６において、顧客Ｍが商品３を購入した際に商品３に取り付けられたＮＦＣタグを読み取ったり、商品３のバーコードを読み取ったりすることで、ＰＯＳレジ６（ＰＯＳシステムを含む）に取得される。ここで商品購入履歴は、例えば、商品３の種別、価格、カテゴリなどが例示される。 The product purchase history acquisition unit 100 acquires the product purchase history of the customer M at the store when the customer M leaves the store. The product purchase history can be acquired, for example, through the POS register 6 provided in the store. Specifically, the product purchase history is obtained by reading the NFC tag attached to the product 3 when the customer M purchases the product 3 at the POS cash register 6 or by reading the barcode of the product 3. It is acquired by the cash register 6 (including the POS system). Here, the product purchase history is exemplified by the type, price, category, etc. of the product 3, for example.
　ＰＯＳレジ６は、無線ＬＡＮ又は有線ＬＡＮ等の通信手段を介して通信部１０と通信が可能なものとされている。ＰＯＳレジ６は、商品購入履歴を、通信部１０を介して商品購入履歴取得部１００に送信することができる。なお、ＰＯＳレジ６は、商品購入履歴を直接的に商品購入履歴取得部１００に送信するものだけではなく、間に他の端末やサーバ等を介して間接的に送信することも可能である。 The POS cash register 6 is capable of communicating with the communication unit 10 via communication means such as wireless LAN or wired LAN. The POS cash register 6 can transmit the product purchase history to the product purchase history acquisition unit 100 via the communication unit 10 . It should be noted that the POS register 6 not only transmits the product purchase history directly to the product purchase history acquisition unit 100, but can also indirectly transmit the product purchase history via another terminal, server, or the like.
　撮像部１１０は、図４及び図５に示すように、ゲート１Ｂの例えば、上部に設けられている。撮像部１１０は、例えば、カメラ又はビデオカメラ等の各種の撮像手段を用いることができる。また、撮像部１１０は、店舗への入退店方向の両方向からゲート１Ｂを通過する顧客Ｍの少なくとも顔を撮像することができるものとされている。また、第一実施形態において説明したように、通信部１０は、顧客Ｍの店舗への入店及び店舗からの顧客Ｍの退店を検出可能なものとされている。そのため、撮像部１１０は、通信部１０において顧客Ｍの入退店を検出したことを条件として、顧客Ｍの店舗への入店時及び店舗からの顧客Ｍの退店時に、顧客Ｍの少なくとも顔を撮像するものとできる。また、撮像部１１０では、顧客Ｍの入退店時の人数をカウントすることも可能である。また、当該カウントは、顧客Ｍの入退店の管理に利用することが可能である。 The imaging unit 110 is provided, for example, above the gate 1B, as shown in FIGS. The imaging unit 110 can use various imaging means such as a camera or a video camera, for example. In addition, the imaging unit 110 is capable of imaging at least the face of the customer M passing through the gate 1B from both directions of entering and exiting the store. Further, as described in the first embodiment, the communication unit 10 can detect the entry of the customer M into the store and the exit of the customer M from the store. Therefore, on the condition that the communication unit 10 detects that the customer M enters and leaves the store, the imaging unit 110 detects at least the face of the customer M when the customer M enters the store and when the customer M leaves the store. can be imaged. In addition, the imaging unit 110 can also count the number of customers M entering and leaving the store. In addition, the count can be used for managing the entry and exit of the customer M.
　ここで、撮像部１１０によって撮像される画像は、顔を含めて、服装等の容姿が含まれていてもよい。かかる場合は、より一層精度良く、後述する顧客Ｍの特徴情報を取得することができる。 Here, the image captured by the imaging unit 110 may include the face and appearance such as clothes. In such a case, it is possible to acquire the characteristic information of the customer M, which will be described later, with much higher accuracy.
　図６に示すように、顧客認識部１２０には、撮像部１１０で撮像された画像が、適宜の電子回路等を通じて転送される。顧客認識部１２０は、店舗への顧客Ｍの入店時に撮像された画像から顧客Ｍを認識することができる。顧客認識部１２０は、例えば、顧客Ｍの顔の輪郭や目鼻口などの特徴データから顧客Ｍの特徴を解析し、解析した特徴データに基づいて顧客Ｍを認識済顧客Ｍａとして認識する。また、顧客認識部１２０は、認識済顧客Ｍａの退店時に撮像された画像に基づいて、顧客Ｍ（認識済顧客Ｍａ）を認識することができる。 As shown in FIG. 6, the image captured by the imaging unit 110 is transferred to the customer recognition unit 120 through an appropriate electronic circuit or the like. The customer recognition unit 120 can recognize the customer M from the image captured when the customer M enters the store. The customer recognition unit 120, for example, analyzes the characteristics of the customer M from characteristic data such as the contour of the customer M's face and the eyes, nose, mouth, etc., and recognizes the customer M as a recognized customer Ma based on the analyzed characteristic data. Further, the customer recognition unit 120 can recognize the customer M (recognized customer Ma) based on the image captured when the recognized customer Ma leaves the store.
　顧客関連付け部１３０は、店舗への顧客Ｍの入店時の画像に基づいて認識された認識済顧客Ｍａ、前記商品購入履歴、及び認識済顧客Ｍａの顧客端末５をそれぞれ関連付けするものとされている。具体的には、顧客関連付け部１３０は、通信部１０において顧客Ｍの顧客端末５が検出されると、顧客Ｍ及び顧客端末５を関連付けすると共に、顧客認識部１２０により認識された認識済顧客Ｍａを顧客Ｍと関連付けする。また、顧客関連付け部１３０は、商品購入履歴取得部１００によって取得された顧客Ｍに係る商品購入履歴を、認識済顧客Ｍａと関連付けする。これらにより、認識済顧客Ｍａ、商品購入履歴、及び顧客端末５のそれぞれが関連付けされる。すなわち、ゲート１Ｂは、入店した顧客Ｍにおける少なくとも顔の画像、商品購入履歴、及び顧客Ｍの顧客端末５のそれぞれを関連付けすることにより、顧客Ｍを認識済顧客Ｍａとして特定することができる。このように、本発明のゲート１Ｂは、顧客関連付け部１３０により認識済顧客Ｍａ、商品購入履歴、及び顧客端末５を関連付けできるので、これに応じた入退店管理を行うことができる。なお、顧客関連付け部１３０は、例えば、店舗に関する会員情報（会員証や会員アプリ等で登録された情報）を通信部１０やＰＯＳレジ６により取得し、当該会員情報を介して認識済顧客Ｍａ、商品購入履歴、及び顧客端末５を関連付けすることも可能である。 The customer association unit 130 associates the recognized customer Ma recognized based on the image of the customer M entering the store, the product purchase history, and the customer terminal 5 of the recognized customer Ma. there is Specifically, when the communication unit 10 detects the customer terminal 5 of the customer M, the customer association unit 130 associates the customer M with the customer terminal 5, to customer M. The customer association unit 130 also associates the product purchase history of the customer M acquired by the product purchase history acquisition unit 100 with the recognized customer Ma. With these, the recognized customer Ma, the product purchase history, and the customer terminal 5 are associated with each other. That is, the gate 1B can specify the customer M as the recognized customer Ma by associating at least the facial image of the customer M who entered the store, the product purchase history, and the customer terminal 5 of the customer M. As described above, the gate 1B of the present invention can associate the recognized customer Ma, the product purchase history, and the customer terminal 5 by the customer association unit 130, so that entrance/exit management can be performed accordingly. Note that the customer association unit 130 acquires, for example, member information (membership card, member application, or the like) related to the store from the communication unit 10 or the POS register 6, and uses the member information to identify the recognized customer Ma, It is also possible to associate the product purchase history and the customer terminal 5 .
　顧客特徴情報取得部１４０は、認識済顧客Ｍａの特徴を解析することにより顧客特徴情報を取得するものとされている。ここで、顧客特徴情報は、例えば、顧客Ｍの顔画像に基づいた性別や年代等の情報や、商品購入履歴に係る情報等とされている。また、顧客特徴情報取得部１４０は、認識済顧客Ｍａの店舗からの退店を検出することを条件として、前記顧客特徴情報を取得するものとされている。従って、取得した顧客特徴情報に基づいて分析を行うことにより、客層の把握が可能である。このように、上述したゲート１Ｂによれば、商品購入履歴及び顧客Ｍの関連付けに基づいた精度の良い客層分析が可能である。なお、客層分析は、ゲート１Ｂを用いて行うものや、別途の手段（コンピュータ等を用いて行うものや人為的に行うもの）により行うものなど各種の手段で行うことができる。 The customer characteristic information acquisition unit 140 acquires customer characteristic information by analyzing the characteristics of the recognized customer Ma. Here, the customer feature information is, for example, information such as gender and age based on the facial image of the customer M, information related to product purchase history, and the like. Further, the customer characteristic information acquisition unit 140 acquires the customer characteristic information on condition that the exit of the recognized customer Ma from the store is detected. Therefore, it is possible to grasp the customer base by performing analysis based on the acquired customer characteristic information. As described above, according to the gate 1B described above, it is possible to analyze the customer base with high accuracy based on the association between the product purchase history and the customer M. The analysis of the customer base can be performed by various means such as using the gate 1B or using separate means (using a computer or the like or artificially).
　購入判定部１５０は、商品購入履歴の存否に基づいて、認識済顧客Ｍａが店舗における商品３を購入したか否かを判定することができる。上述したように商品購入履歴は、認識済顧客Ｍａが商品３を購入した際にＰＯＳレジ６を通じて商品購入履歴取得部１００によって取得される。一方、認識済顧客Ｍａが商品３を購入していない場合は、商品購入履歴が残らない（顧客端末５と商品購入履歴とが関連付けされない）。従って、購入判定部１５０によって、当該商品購入履歴の存否を判定することにより、認識済顧客Ｍａが店舗における商品３を購入したか否かを判定することができる。 The purchase determination unit 150 can determine whether or not the recognized customer Ma has purchased the product 3 at the store based on the existence or non-existence of the product purchase history. As described above, the product purchase history is acquired by the product purchase history acquisition unit 100 through the POS register 6 when the recognized customer Ma purchases the product 3 . On the other hand, if the recognized customer Ma has not purchased the product 3, no product purchase history remains (customer terminal 5 and product purchase history are not associated). Therefore, it is possible to determine whether or not the recognized customer Ma has purchased the product 3 at the store by determining whether or not the product purchase history exists by the purchase determination unit 150 .
　ここで、顧客特徴情報取得部１４０は、購入判定部１５０において、認識済顧客Ｍａが商品３を購入していないと判定されることを条件として、前記顧客特徴情報を取得するものとされている。これにより、本発明のゲート１Ｂは、商品３を購入していない認識済顧客Ｍａの顧客特徴情報に基づいて顧客Ｍの客層を分析することができる。一方、商品３を購入した認識済顧客Ｍａは、退店時に取得される顧客特徴情報に基づいて客層を分析することができる。このように、本発明のゲート１Ｂは、商品３を購入した顧客Ｍだけではなく、商品３を購入していない顧客Ｍに対しても顧客特徴情報に基づいた客層分析を行うことが可能であるので、販売計画策定等への利用が期待できる。 Here, the customer characteristic information acquisition unit 140 acquires the customer characteristic information on condition that the purchase determination unit 150 determines that the recognized customer Ma has not purchased the product 3. . Thus, the gate 1B of the present invention can analyze the customer base of the customer M based on the customer characteristic information of the recognized customer Ma who has not purchased the product 3. On the other hand, the recognized customer Ma who purchased the product 3 can analyze the customer base based on the customer characteristic information acquired when leaving the store. In this way, the gate 1B of the present invention can analyze not only the customer M who has purchased the product 3 but also the customer M who has not purchased the product 3 based on the customer characteristic information. Therefore, it can be expected to be used for formulating sales plans.
　また、客層分析された結果は、例えば、顧客Ｍに対して、パーソナライズされた商品情報（広告）や割引情報あるいは割引クーポン（以下、これらを総称して商品情報等とも称する）を提供するために利用することが可能である。これにより、ゲート１Ｂは、客層分析の結果に基づいて、例えば、次回以降来店する顧客Ｍに対して、商品情報等を配信することが可能である。また、ゲート１Ｂは、客層（年代、性別、来店する時間帯等）に合わせて商品情報等を配信することが可能である。 In addition, the results of customer demographic analysis are used, for example, to provide personalized product information (advertisements), discount information, or discount coupons (hereinafter collectively referred to as product information, etc.) to customer M. It is possible to use As a result, the gate 1B can distribute product information and the like to the customer M who visits the store next time and thereafter, for example, based on the result of the customer segment analysis. In addition, the gate 1B can distribute product information and the like according to the customer base (age, gender, time zone of visit, etc.).
　また、ゲート１Ｂは、客層分析の結果を利用することにより、顧客Ｍにパーソナライズされた商品情報等を表示部２０に表示させることが可能である。このように、ゲート１Ｂは、顧客Ｍにパーソナライズされた商品情報等を顧客端末５に対して配信したり、表示部２０に表示させたりすることができる。そのため、店舗における集客効果の向上や顧客満足度の向上が期待できる。一方、顧客Ｍには、パーソナライズされた商品情報等が提供されるので、顧客Ｍに対して不要な情報が配信されることを抑制できる。そのため、本発明のゲート１Ｂによれば、顧客Ｍは、必要な商品情報等を容易に見つけ出すことができる。 In addition, the gate 1B can display product information and the like personalized for the customer M on the display unit 20 by using the customer base analysis result. In this manner, the gate 1B can deliver product information and the like personalized to the customer M to the customer terminal 5 and display it on the display unit 20. FIG. Therefore, it can be expected to improve the effect of attracting customers in stores and improve customer satisfaction. On the other hand, since the customer M is provided with personalized product information and the like, distribution of unnecessary information to the customer M can be suppressed. Therefore, according to the gate 1B of the present invention, the customer M can easily find necessary product information and the like.
　以上が、本発明の第二実施形態に係るゲート１Ｂの構成であり、次に、ゲート１Ｂにおいて商品購入履歴の取得方法を変更した変形例について、以下に詳細を説明する。なお、変形例は、商品購入履歴が顧客端末５を介して商品購入履歴取得部１００で取得される以外の構成は第二実施形態と同様であるので、同様部分の構成については説明を省略する。 The above is the configuration of the gate 1B according to the second embodiment of the present invention. Next, a modification in which the product purchase history acquisition method in the gate 1B is changed will be described in detail below. The configuration of the modified example is the same as that of the second embodiment except that the product purchase history is acquired by the product purchase history acquisition unit 100 via the customer terminal 5, so the explanation of the configuration of the same parts will be omitted. .
≪変形例≫
　変形例では、顧客Ｍが店舗における商品３を購入した際に、店舗に配されたＰＯＳレジ６から顧客端末５に商品購入履歴が送信されるものとされている。また、顧客端末５に送信された商品購入履歴は、商品購入履歴取得部１００が、通信部１０を介して顧客端末５から取得するものとされている。そのため、変形例に係るゲート１Ｂは、第二実施形態と同様に商品購入履歴を取得できるので、認識済顧客Ｍａ、商品購入履歴、及び顧客端末５を関連付けた入退店管理を行うことができる。なお、顧客端末５に送信される商品購入履歴は、商品購入履歴の全体に係るデータだけではなく、一部のデータあるいは、商品購入履歴の存否に関するデータであってもよい。かかる場合は、第二実施形態のように、ＰＯＳレジ６やサーバ等から必要な残りの商品購入履歴に係るデータをゲート１Ｂに送信することが望ましい。 <<Modification>>
In the modified example, when the customer M purchases the product 3 in the store, the product purchase history is transmitted from the POS register 6 arranged in the store to the customer terminal 5 . The product purchase history transmitted to the customer terminal 5 is obtained by the product purchase history acquisition unit 100 from the customer terminal 5 via the communication unit 10 . Therefore, since the gate 1B according to the modification can acquire the product purchase history as in the second embodiment, entry/exit management can be performed in association with the recognized customer Ma, the product purchase history, and the customer terminal 5. . The product purchase history transmitted to the customer terminal 5 may be not only data related to the entire product purchase history, but also partial data or data related to the presence or absence of the product purchase history. In such a case, as in the second embodiment, it is desirable to send the necessary remaining product purchase history data from the POS cash register 6, server, or the like to the gate 1B.
　以上が、本発明の変形例に係るゲート１Ｂであるが、本発明は上述した実施形態や変形例に限定されるものではなく、様々な変形を行うことができる。 The above is the gate 1B according to the modified example of the present invention, but the present invention is not limited to the above-described embodiment and modified examples, and various modifications can be made.
　本実施形態では、一対のゲート１を用いる場合について例示したが、設けるゲート１の数量は、単数のものや複数のものなど用途や構成に応じて、様々な数量のゲート１を用いることが可能である。また、ゲート１の形状や大きさも各種のものを採用することが可能である。 In this embodiment, the case where a pair of gates 1 is used has been exemplified, but the number of gates 1 to be provided can be a single gate or a plurality of gates, depending on the application and configuration. is. Also, various shapes and sizes of the gate 1 can be employed.
　また、本実施形態では、通信部１０が、ＮＦＣタグ又はビーコンを備えるものを例示したが、本発明のゲート１は、これらに限定されるものではなく、通信部１０には、顧客端末５と通信が可能な各種の無線通信手段を用いることが可能である。また、通信部１０から顧客端末５に向けに発信される店舗発信情報は、店舗の商品３に係る商品情報、割引情報及び割引クーポンだけではなく、各種の情報とすることができる。例えば、店舗の営業日や営業時間等の情報や、提携する店舗の情報等も含めることが可能である。また、商品購入履歴取得部１００によって取得される商品購入履歴は、商品３の各種の情報を含めることができる。 Further, in the present embodiment, the communication unit 10 has an NFC tag or a beacon, but the gate 1 of the present invention is not limited to these. Various wireless communication means capable of communication can be used. Further, the store transmission information transmitted from the communication unit 10 to the customer terminal 5 can be not only product information, discount information and discount coupons related to the product 3 of the store, but also various kinds of information. For example, it is possible to include information such as business days and business hours of the store, and information on affiliated stores. In addition, the product purchase history acquired by the product purchase history acquisition unit 100 can include various types of information on the product 3 .
　また、本実施形態では、撮像部１１０がゲート１に搭載されているものを例示したが、撮像部１１０がゲート１に対して独立して設けることもできる。かかる場合は、撮像部１１０と通信部１０とを、無線ＬＡＮや有線ＬＡＮ等で接続するとよい。また、撮像部１１０は、例えば、ＰＯＳレジ６の周辺に防犯用として設けられるカメラ等を利用することも可能である。また、撮像部１１０は、１台のカメラだけではなく、複数のカメラで構成されていてもよい。例えば、入店時の撮像と退店時の撮像とが、それぞれ別のカメラで撮像されるようにしてもよい。また、撮像部１１０に用いる撮像手段は、一方向（方向転換できるものを含む）だけではなく、多方向を撮像できるものとすることもできる。 Also, in this embodiment, the imaging unit 110 is mounted on the gate 1 as an example, but the imaging unit 110 can be provided independently of the gate 1 . In such a case, the imaging unit 110 and the communication unit 10 may be connected via a wireless LAN, wired LAN, or the like. Further, the imaging unit 110 can also use, for example, a camera or the like provided around the POS cash register 6 for crime prevention. In addition, the imaging unit 110 may be composed of not only one camera but also a plurality of cameras. For example, the imaging at the time of entering the store and the imaging at the time of leaving the store may be captured by different cameras. In addition, the imaging means used in the imaging unit 110 can be capable of imaging not only in one direction (including those that can change directions) but also in multiple directions.
　また、顧客認識部１２０における顧客Ｍの認識は、画像における顔以外の要素（例えば、服装等）を含めて行うことも可能である。また、顧客関連付け部１３０は、認識済顧客Ｍａ、商品購入履歴、及び顧客端末５の関連付けだけではなく、顧客Ｍを特定可能な各種の要素を含めることが可能である。また、顧客特徴情報取得部１４０は、各種の解析手段を用いて認識済顧客Ｍａの特徴を解析することが可能である。 In addition, the recognition of the customer M by the customer recognition unit 120 can also be performed by including elements other than the face in the image (for example, clothes, etc.). In addition, the customer association unit 130 can include not only the association of the recognized customer Ma, product purchase history, and customer terminal 5, but also various elements that can identify the customer M. FIG. In addition, the customer characteristic information acquisition unit 140 can analyze the characteristics of the recognized customer Ma using various analysis means.
　また、本実施形態では、ＰＯＳレジ６から、商品購入履歴が前記商品購入履歴取得部１００又は顧客端末５に送信されるものとしたが、ＰＯＳレジ６から直接的に送信されるものだけではなく、サーバ等を介して間接的に商品購入履歴が送信されるものでもよい。 In this embodiment, the product purchase history is transmitted from the POS cash register 6 to the product purchase history acquisition unit 100 or the customer terminal 5. , the product purchase history may be transmitted indirectly via a server or the like.
　また、本実施形態では、購入判定部１５０において、認識済顧客Ｍａが商品３を購入していないと判定されることを条件として、顧客特徴情報取得部１４０が顧客特徴情報を取得するものとしているが、購入判定部１５０において、認識済顧客Ｍａが商品３を購入している場合においても、顧客特徴情報を取得するようにすることもできる。 Further, in this embodiment, the customer characteristic information acquisition unit 140 acquires the customer characteristic information on condition that the purchase determination unit 150 determines that the recognized customer Ma has not purchased the product 3. However, the purchase determination unit 150 can acquire the customer characteristic information even when the recognized customer Ma has purchased the product 3 .
　本実施形態では、ゲート１が表示部２０を備えたものとしたが、ゲート１は、必要に応じて表示部２０を設ければよく、表示部２０を備えないものとすることも可能である。また、ゲート１における表示部２０は、店舗における商品３に係る商品情報、割引情報、及び割引クーポン情報の少なくともいずれかを表示するものだけではなく、これらの情報に代えて、あるいは、これらの情報と共に様々な表示を行うことが可能である。本実施形態では、ゲート１が警告装置６０を備えたものとしたが、ゲート１は、必要に応じて、警告装置６０を設ければよく、警告装置６０を備えないものとすることも可能である。また、通信阻害抑制部５０は、必要に応じて設ければよく、通信阻害抑制部５０を設けない構成とすることも可能である。また、本実施形態では、警告要否判定部６１と購入判定部１５０とが個別に設けられているが、これらは統合することもできる。 In the present embodiment, the gate 1 is provided with the display section 20, but the gate 1 may be provided with the display section 20 as necessary, and it is also possible not to have the display section 20. . In addition, the display unit 20 at the gate 1 not only displays at least one of product information, discount information, and discount coupon information related to the product 3 in the store, but also replaces or displays these information. It is possible to perform various displays together with . In this embodiment, the gate 1 is provided with the warning device 60, but the gate 1 may be provided with the warning device 60 if necessary, and it is also possible not to have the warning device 60. be. Moreover, the communication inhibition suppression unit 50 may be provided as necessary, and a configuration in which the communication inhibition suppression unit 50 is not provided is also possible. Further, although the warning necessity determination unit 61 and the purchase determination unit 150 are separately provided in the present embodiment, they can be integrated.
　以上が、本発明に係るゲート１の各種の実施形態や変形例であるが、本発明は上述した実施形態や変形例において例示したものに限定されるものではなく、特許請求の範囲を逸脱しない範囲でその教示及び精神から他の実施形態があり得ることは当業者に容易に理解できよう。 Various embodiments and modifications of the gate 1 according to the present invention have been described above, but the present invention is not limited to the embodiments and modifications described above, and does not depart from the scope of the claims. One of ordinary skill in the art will readily recognize that other embodiments are possible from the teachings and spirit of the scope.
　本発明のゲートは、スーパーマーケット、商業施設、薬局、衣料品販売店等のような各種の店舗等において利用することができる。 The gate of the present invention can be used in various stores such as supermarkets, commercial facilities, pharmacies, clothing stores, and the like.
　　　１　：ゲート
　　　１Ａ：ゲート
　　　１Ｂ：ゲート
　　　３　：商品（物品）
　　　４　：物品側タグ
　　　５　：顧客端末
　　　６　：ＰＯＳレジ
　　１０　：通信部
　　２０　：表示部
　　３０　：表示制御部
　　４０　：無線タグリーダ
　　５０　：通信阻害抑制部
　　６０　：警告装置
　　６１　：警告要否判定部
　　６２　：警告制御部
　１００　：商品購入履歴取得部
　１１０　：撮像部
　１２０　：顧客認識部
　１３０　：顧客関連付け部
　１４０　：顧客特徴情報取得部
　１５０　：購入判定部
　　　Ｍ　：顧客
　　　Ｍａ：認識済顧客 1: Gate 1A: Gate 1B: Gate 3: Merchandise (goods)
4: Article-side tag 5: Customer terminal 6: POS register 10: Communication unit 20: Display unit 30: Display control unit 40: Wireless tag reader 50: Communication obstruction suppression unit 60: Warning device 61: Warning necessity determination unit 62: Warning Control unit 100: Product purchase history acquisition unit 110: Imaging unit 120: Customer recognition unit 130: Customer association unit 140: Customer characteristic information acquisition unit 150: Purchase determination unit M: Customer Ma: Recognized customer

Claims (10)

  1. 　店舗への顧客の入退店を管理するためのゲートであって、
    　前記顧客の顧客端末と通信可能な通信部を備え、
    　前記通信部は、少なくとも前記顧客が前記店舗に入店する際に、前記顧客端末と通信することにより、前記店舗から前記顧客向けに発信される店舗発信情報に係るデータを、前記顧客端末に向けて送信可能であること、を特徴とするゲート。     A gate for managing the entrance and exit of customers to the store,
    A communication unit capable of communicating with the customer's customer terminal,
    The communication unit communicates with the customer terminal at least when the customer enters the store to transmit data related to store-transmitted information transmitted from the store to the customer to the customer terminal. A gate characterized in that it is capable of transmitting
  2. 　前記店舗発信情報が、前記店舗の商品に係る商品情報、割引情報及び割引クーポンの少なくともいずれかであること、を特徴とする請求項１に記載のゲート。 　The gate according to claim 1, characterized in that the information transmitted by the store is at least one of product information, discount information, and discount coupons related to products of the store.
  3. 　店舗への顧客の入退店を管理するためのゲートであって、
    　前記顧客の顧客端末と通信可能な通信部と、
    　前記顧客が前記店舗から退店する際に前記店舗における前記顧客の商品購入履歴を取得する商品購入履歴取得部と、
    　前記店舗への顧客の入店時及び前記店舗からの顧客の退店時に前記顧客の少なくとも顔を撮像可能な撮像部と、
    　前記撮像した画像から顧客を認識する顧客認識部と、
    　前記顧客の入店時の画像に基づいて認識された認識済顧客、前記商品購入履歴、及び前記認識済顧客の顧客端末をそれぞれ関連付ける顧客関連付け部と、
    　前記認識済顧客の特徴を解析することにより顧客特徴情報を取得する顧客特徴情報取得部と、を備え、
    　前記通信部は、前記顧客端末との通信により、前記認識済顧客が前記店舗から退店することを検出可能であり、
    　前記顧客特徴情報取得部は、前記認識済顧客の前記店舗からの退店を検出することを条件として、前記顧客特徴情報を取得すること、を特徴とするゲート。     A gate for managing the entrance and exit of customers to the store,
    a communication unit capable of communicating with the customer terminal of the customer;
    a product purchase history acquisition unit that acquires the product purchase history of the customer at the store when the customer leaves the store;
    an imaging unit capable of imaging at least the face of the customer when the customer enters the store and when the customer leaves the store;
    a customer recognition unit that recognizes a customer from the captured image;
    a customer association unit that associates each of the recognized customer recognized based on the image of the customer entering the store, the product purchase history, and the customer terminal of the recognized customer;
    a customer characteristic information acquisition unit that acquires customer characteristic information by analyzing the characteristics of the recognized customer;
    The communication unit can detect that the recognized customer leaves the store by communicating with the customer terminal,
    The gate, wherein the customer characteristic information acquiring unit acquires the customer characteristic information on condition that the recognized customer leaves the store.
  4. 　前記通信部は、前記店舗に配されたＰＯＳレジとの通信が可能であり、
    　前記商品購入履歴は、前記ＰＯＳレジから直接的又は間接的に前記通信部を介して前記商品購入履歴取得部に送信されること、を特徴とする請求項３に記載のゲート。     The communication unit is capable of communicating with a POS cash register located at the store,
    4. The gate according to claim 3, wherein the product purchase history is directly or indirectly transmitted from the POS register to the product purchase history acquisition unit via the communication unit.
  5. 　前記商品購入履歴は、前記顧客が前記店舗における商品を購入した際に、前記店舗に配されたＰＯＳレジから前記顧客端末に送信されるものであり、
    　前記商品購入履歴取得部は、前記通信部を介して前記顧客端末から前記商品購入履歴を取得すること、を特徴とする請求項３に記載のゲート。     The product purchase history is transmitted to the customer terminal from the POS cash register arranged at the store when the customer purchases the product at the store,
    4. The gate according to claim 3, wherein said product purchase history acquisition unit acquires said product purchase history from said customer terminal via said communication unit.
  6. 　前記商品購入履歴の存否に基づいて、前記認識済顧客が前記店舗における商品を購入したか否かを判定する購入判定部を有しており、
    　前記顧客特徴情報取得部は、前記購入判定部において、前記認識済顧客が前記商品を購入していないと判定されることを条件として、前記顧客特徴情報を取得すること、を特徴とする請求項３～５のいずれか1項に記載のゲート。     a purchase determination unit that determines whether or not the recognized customer has purchased a product at the store based on the presence or absence of the product purchase history;
    3. The customer characteristic information acquisition unit acquires the customer characteristic information on condition that the purchase determination unit determines that the recognized customer has not purchased the product. 6. The gate according to any one of 3-5.
  7. 　前記顧客に提供する情報を表示する表示部を備え、前記表示部に、前記店舗における商品に係る商品情報、割引情報、及び割引クーポン情報の少なくともいずれかを表示すること、を特徴とする請求項１～６のいずれか1項に記載のゲート。 2. A display unit for displaying information to be provided to said customer, wherein at least one of product information, discount information, and discount coupon information relating to products in said store is displayed on said display unit. The gate according to any one of 1-6.
  8. 　前記通信部が、ＮＦＣタグ又はビーコンを備えること、を特徴とする請求項１～７のいずれか1項に記載のゲート。 The gate according to any one of claims 1 to 7, characterized in that said communication unit comprises an NFC tag or a beacon.
  9. 　物品に取り付けられる物品側タグを無線通信により検出する無線タグリーダと、
    　警告動作を行う警告装置と、
    　前記無線タグリーダとの通信結果に基づいて前記警告動作の要否を判定する警告要否判定部と、
    　前記警告要否判定部による判定結果に基づいて、前記警告装置の動作制御を行う警告制御部と、を備え、
    　前記警告要否判定部において、前記警告動作が必要であると判定がなされることを条件として、前記警告制御部が前記警告装置における前記警告動作を開始させる制御を行うこと、を特徴とする請求項１～８のいずれか1項に記載のゲート。     a wireless tag reader that detects an article-side tag attached to an article by wireless communication;
    a warning device that performs a warning action;
    a warning necessity determination unit that determines whether the warning operation is necessary based on the result of communication with the wireless tag reader;
    a warning control unit that controls the operation of the warning device based on the determination result of the warning necessity determination unit;
    The warning control unit performs control to start the warning operation in the warning device on condition that the warning operation is necessary in the warning necessity determination unit. Item 9. The gate according to any one of Items 1 to 8.
  10. 　店舗への顧客の入退店を管理するためのゲートであって、
    　物品に取り付けられる物品側タグを無線通信により検出する無線タグリーダと、
    　警告動作を行う警告装置と、
    　前記無線タグリーダとの通信結果に基づいて前記警告動作の要否を判定する警告要否判定部と、
    　前記警告要否判定部による判定結果に基づいて、前記警告装置の動作制御を行う警告制御部と、
    　顧客に提供する情報を表示する表示部と、
    　前記表示部における情報表示に係る制御を行う表示制御部と、
    　前記無線タグリーダ及び物品側タグの通信を阻害しないように前記表示部を作動させる通信阻害抑制部と、を有すること、を特徴とするゲート。     A gate for managing the entrance and exit of customers to the store,
    a wireless tag reader that detects an article-side tag attached to an article by wireless communication;
    a warning device that performs a warning action;
    a warning necessity determination unit that determines whether the warning operation is necessary based on the result of communication with the wireless tag reader;
    a warning control unit that controls the operation of the warning device based on the determination result of the warning necessity determination unit;
    a display unit for displaying information to be provided to the customer;
    a display control unit that controls information display on the display unit;
    and a communication inhibition suppression unit that operates the display unit so as not to inhibit communication between the wireless tag reader and the article-side tag.
PCT/JP2022/045424 2021-12-10 2022-12-09 Gate WO2023106390A1 (en)

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JP2004171369A (en) * 2002-11-21 2004-06-17 Hitachi Ltd Security system and its malfunction preventing method
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JP2020166642A (en) * 2019-03-29 2020-10-08 パナソニックＩｐマネジメント株式会社 Adjustment and settlement device and automated store system

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* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2004171369A (en) * 2002-11-21 2004-06-17 Hitachi Ltd Security system and its malfunction preventing method
JP2006350990A (en) * 2005-05-17 2006-12-28 Sony Corp Information processing system and information processing method
JP2009009231A (en) * 2007-06-26 2009-01-15 Toshiba Corp Security management system and security management method
JP2020166642A (en) * 2019-03-29 2020-10-08 パナソニックＩｐマネジメント株式会社 Adjustment and settlement device and automated store system

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