WO2023084846A1 - Movement method determination system, movement method determination device, and movement method determination method - Google Patents

Movement method determination system, movement method determination device, and movement method determination method Download PDF

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Publication number
WO2023084846A1
WO2023084846A1 PCT/JP2022/027357 JP2022027357W WO2023084846A1 WO 2023084846 A1 WO2023084846 A1 WO 2023084846A1 JP 2022027357 W JP2022027357 W JP 2022027357W WO 2023084846 A1 WO2023084846 A1 WO 2023084846A1
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WIPO (PCT)
Prior art keywords
information
vehicle
user terminal
moving
wireless communication
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PCT/JP2022/027357
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French (fr)
Japanese (ja)
Inventor
総一 小林
勉 佐藤
洋充 朝日
鎮 青柳
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出光興産株式会社
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Publication of WO2023084846A1 publication Critical patent/WO2023084846A1/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G08—SIGNALLING
    • G08G—TRAFFIC CONTROL SYSTEMS
    • G08G1/00—Traffic control systems for road vehicles
    • G08G1/09—Arrangements for giving variable traffic instructions
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/2866—Architectures; Arrangements
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/52—Network services specially adapted for the location of the user terminal

Definitions

  • the present invention relates to a system for distributing and analyzing information about a user terminal that detects radio waves by mounting a wireless device that emits radio waves on a mobile body and moving the mobile body in a specific area, and in which the optimal movement method for the mobile body is determined.
  • the present invention relates to a moving technique determination system, a moving technique determining apparatus, and a moving technique determining method.
  • Patent Literature 1 and Patent Literature 2 disclose techniques relating to a vehicle (wrapped car) and a wrapped bus in which predetermined information is displayed on a display device facing the outside.
  • Techniques for analyzing traffic information based on vehicle movement information are also known.
  • Patent Document 3 vehicle positions and moving speeds obtained by probe cars and beacon devices installed on roads are matched with a road map database to obtain information on traffic jams and estimated travel times to destinations.
  • a system for analyzing traffic information is disclosed.
  • the inventor of the present application mounted a wireless device in a vehicle, moved the wireless device in a specific area by moving the vehicle, and based on specific information acquired through short-range wireless communication between the wireless device and the user terminal, We have created a system that distributes information to users and performs user analysis. According to these systems, it is possible to identify user terminals existing in a specific area and distribute information, or to analyze users existing in the specific area simply by having a vehicle go around the specific area. By the way, in these systems, it is assumed that communication leaks occur in short-range wireless communication between wireless devices and user terminals. This is because short-range wireless communication is a technology that enables communication with a user terminal located near a wireless device. This is because long-distance wireless communication is performed. A possible solution to this problem is to simply slow down the moving speed of the vehicle, but in that case, the problem arises that the patrol becomes slow and the work efficiency deteriorates.
  • a moving technique determination system includes a wireless device mounted on a mobile body, a user terminal, and a server, wherein the wireless device is configured to transmitting means for transmitting predetermined radio waves to surroundings while moving in a specific area; and communication means capable of performing short-range wireless communication with the user terminal that has detected the radio waves, wherein the server transmits predetermined information.
  • storage means for storing; receiving means for receiving specific information capable of identifying the user terminal via the short-range wireless communication; Distributing means for distributing the predetermined information; and determination means for determining a moving method of the mobile body in the specific area based on the specific information received via the short-range wireless communication.
  • a moving method determination apparatus includes transmitting means that is mounted on a mobile body and that transmits predetermined radio waves to surroundings while moving in a specific area as the mobile body moves;
  • a mobile method determination device capable of determining the mobile method of the mobile object by cooperation between a user terminal that detects a user terminal and a communication means capable of executing short-range wireless communication, the mobile method determination device storing predetermined information a storage means for receiving specific information that can identify the user terminal via the short-range wireless communication; and based on the reception of the specific information via the short-range wireless communication, the specific area distribution means for distributing the predetermined information to user terminals existing in the area; determination means for determining a movement method of the mobile body in the specific area based on the specific information received via the short-range wireless communication; is provided.
  • a moving method determination method includes transmitting means mounted on a moving body for transmitting a predetermined radio wave to surroundings while moving in a specific area as the moving body moves;
  • a moving method determination method capable of determining a moving method of the moving object by cooperation between a user terminal that detects a user terminal and a communication means capable of executing short-range wireless communication, wherein predetermined information is stored distributing the predetermined information to user terminals existing in the specific area based on the reception of the specific information that can identify the user terminal via the short-range wireless communication; and determining a moving method of the mobile body in the specific area based on the specific information received via the long-distance wireless communication.
  • the present invention it is possible to effectively perform information distribution and user analysis through short-range wireless communication that is performed while moving using a mobile body, and further accurately perform information distribution and user analysis. can be done.
  • FIG. 1 is a schematic diagram of an information distribution system according to a first embodiment of the present invention
  • FIG. 3 is a hardware configuration diagram of a server
  • FIG. 3 is a hardware configuration diagram of a user terminal
  • FIG. It is a hardware block diagram of a vehicle.
  • 1 is a functional configuration diagram of an information distribution system
  • FIG. FIG. 3 is a diagram showing how a beacon radio reception range moves along a specific route as a vehicle moves along the specific route; The upper diagram shows the reception area at the first point in time, and the lower diagram shows the reception area at the second point in time.
  • FIG. 4 is a diagram showing how a beacon radio wave reception range moves throughout a specific area as a vehicle moves in the specific area.
  • FIG. 10 is a first sequence diagram showing a processing procedure of an information distribution method
  • FIG. 10 is a second sequence diagram showing the processing procedure of the information distribution method
  • FIG. 4 is a diagram showing a case where a vehicle moves across multiple regions
  • It is an example of an advertisement information DB in which areas and advertisement information are associated with each other.
  • It is an example of advertisement information displayed on a user terminal located in area B.
  • FIG. It is a functional block diagram of the analysis system which concerns on 2nd Embodiment of this invention.
  • FIG. 3 is a diagram showing how a beacon radio reception range moves along a specific route as a vehicle moves along the specific route; The upper diagram shows the reception area at the first point in time, and the lower diagram shows the reception area at the second point in time.
  • FIG. 4 is a diagram showing how a beacon radio wave reception range moves throughout a specific area as a vehicle moves in the specific area.
  • FIG. 4 is a sequence diagram showing a processing procedure of an analysis method; 4 is a flow chart detailing some steps in the analysis method; It is an example of a connection screen. It is an example of a specific website. It is an example of a browsing history file. It is an example of an action history file.
  • FIG. 11 is a first explanatory diagram showing analysis based on action history; FIG.
  • FIG. 11 is a second explanatory diagram showing analysis based on action history; It is a chart which shows an example of analysis information.
  • FIG. 11 is a functional configuration diagram of an information distribution/analysis system according to a third embodiment of the present invention
  • FIG. 11 is a functional configuration diagram of a moving method determination system according to a fourth embodiment of the present invention
  • FIG. 4 is a first example diagram of a vehicle speed reference table
  • FIG. 10 is a second example diagram of a vehicle speed reference table
  • FIG. 11 is an example diagram of a width reference table
  • It is an example figure of a roadway map table. This is a map showing the roadways existing in the area A based on the position information included in the roadway map table.
  • the upper map shows a patrol route (Route A) consisting only of roadways with a width of more than 3.4m
  • the lower map shows a patrol route (Route B) that includes roadways with a width of 2.6m or less. It's a map. It is a figure which shows the relationship between the width of a road and the width of a vehicle prescribed
  • FIG. 36 is an image diagram showing an example of the regulation shown in FIG. 35; It is an example of a vehicle model reference table.
  • FIG. 10 is a first sequence diagram showing a first processing procedure of a moving technique determination method; FIG.
  • FIG. 11 is a second sequence diagram showing a second processing procedure of the moving method determination method; It is an example of a radio wave intensity reference table.
  • FIG. 11 is a functional configuration diagram of a moving method determination system according to a fifth embodiment of the present invention;
  • FIG. 12 is a third sequence diagram showing a third processing procedure of the moving method determination method;
  • FIG. 11 is a functional configuration diagram of a moving method determination system according to a sixth embodiment of the present invention;
  • the information distribution system 1a of the first embodiment includes a vehicle 500 equipped with a wireless device 550, a user terminal 200, an advertiser terminal 300, and a server 100a.
  • the information distribution system 1a moves the wireless device 550 along with the movement of the vehicle 500, transmits a beacon radio wave to the surroundings, and specifies through short-range wireless communication between the user terminal 200 that detects the beacon wave and the wireless device 550.
  • the vehicle 500 is an example of the “moving body” of the present invention, and other moving bodies such as electric motorcycles and drones can also be applied.
  • the advertisement information is an example of the "predetermined information" of the present invention, and other information such as local government information, regional information, disaster information, and disaster prevention information can also be applied.
  • FIG. 1 is a schematic diagram of an information distribution system 1a.
  • an information distribution system 1a includes a server 100a, a user terminal 200 owned by a user, an advertiser terminal 300, and a vehicle 500 equipped with a wireless device 550. It consists of Each component is communicably connected via a communication line such as the Internet 900 .
  • FIG. 2 is a hardware configuration diagram of the server 100a.
  • the server 100a is an information distribution apparatus according to the present invention, and is an information processing apparatus owned and managed by a business operator engaged in advertising distribution.
  • the server 100 a includes a processor 101 , memory 102 , storage 103 and communication device 104 .
  • the processor 101 executes a program to control each unit of the server 100a and perform processing for realizing the functions of the server 100a.
  • a CPU Central Processing Unit
  • the memory 102 is a computer-readable recording medium, and stores programs to be executed by the processor 101 and data to be developed.
  • a RAM Random Access Memory
  • ROM Read Only Memory
  • the storage 103 is a computer-readable recording medium, and stores various data and programs used by the processor 101 .
  • an HDD (Hard Disk Drive) or SSD (Solid State Drive) is used.
  • the communication device 104 is connected to the Internet 900 and performs data communication with the user terminal 200, the advertiser terminal 300, the vehicle 500, and the wireless device 550 via the Internet 900, for example.
  • FIG. 3 is a hardware configuration diagram of the user terminal 200.
  • the user terminal 200 is an information terminal owned by a user, and corresponds to a smart phone, a tablet terminal, or the like.
  • User terminal 200 includes processor 201 , memory 202 , storage 203 , operation device 204 , display device 205 and communication device 206 .
  • the processor 201 executes a program to control each unit of the user terminal 200 and perform processing for realizing the functions of the user terminal 200 .
  • the memory 202 is a computer-readable recording medium, and stores programs to be executed by the processor 201 and data to be developed.
  • the storage 203 is a computer-readable recording medium, and stores various data and programs used by the processor 201 .
  • the operation device 204 is a device used to operate the user terminal 200, and corresponds to, for example, a touch panel.
  • the display device 205 displays various screens.
  • a liquid crystal display for example, is used for the display device 205 .
  • the display device 205 may be configured as a touch panel integrated with a touch sensor.
  • the communication device 206 is connected to the Internet 900 and performs data communication with the server 100 a and the wireless device 550 via the Internet 900 .
  • the advertiser terminal 300 is an information terminal such as a smartphone, tablet terminal, or personal computer owned by the advertiser. Since the advertiser terminal 300 has the same hardware configuration as the user terminal 200, detailed description thereof will be omitted. Since the advertiser is also the client who requests the advertisement from the business, the advertiser terminal 300 is also referred to as the client terminal 300 .
  • the vehicle 500 can be exemplified by an automobile such as an internal combustion locomotive or an electric vehicle (hereinafter also referred to as EV) owned by a business operator.
  • An internal combustion locomotive burns fuel such as gasoline and uses the combustion gas to drive an engine to enable running.
  • An EV is equipped with a storage battery such as a lithium ion battery, and can run by driving a motor with electric power stored in the storage battery by charging.
  • the ultra-compact EV there is an ultra-compact EV that is equal to or smaller than a light vehicle.
  • the ultra-compact EV has a passenger capacity of 4 or less, a maximum speed of 60 km/h or less, a rated output of 0.6 kW or more, a length of 2.5 m or less, a width of 1.3 m or less, a height of 2.0 m or less, and a maximum payload of 350 kg.
  • the battery installed in the ultra-compact EV has a capacity of 9 to 10 kWh (1 cell type), a charging time of 5 to 16 hours, and a cruising range of about 100 to 150 km when fully charged.
  • the Ministry of Land, Infrastructure, Transport and Tourism has approved two categories of ultra-compact mobility: type-designated vehicles (width of 1.3m or less) and certified vehicles (width of 1.48m or less). will be described as a micro EV.
  • FIG. 4 is a hardware configuration diagram of vehicle 500.
  • Vehicle 500 includes processor 501 , memory 502 , storage 503 , communication device 504 , display device 505 , positioning device 506 , driving device 507 and radio device 550 .
  • the processor 501 executes a program to control each part of the vehicle 500 and the wireless device 550 and perform processing for realizing the functions of the vehicle 500 and the wireless device 550 .
  • the memory 502 is a computer-readable recording medium, and stores programs to be executed by the processor 501 and data to be developed.
  • the storage 503 is a computer-readable recording medium, and stores various data and programs used by the processor 501 .
  • the communication device 504 corresponds to, for example, a router, and performs data communication with the server 100 a via the Internet 900 .
  • the router performs wireless communication according to a predetermined wireless communication standard (for example, 4G or 5G such as LTE (Long Term Evolution)).
  • the display device 505 displays various screens.
  • a liquid crystal display for example, is used for the display device 505 .
  • the display device 505 is provided on a dashboard or an instrument panel, and the driver can visually recognize display information while driving.
  • the positioning device 506 is positioning means such as GNSS (global navigation satellite system) including GPS, and measures current position information (latitude and longitude) of the vehicle 500 .
  • GNSS global navigation satellite system
  • the location information of the vehicle 500 is combined with map information provided by a map API (not shown) and pre-stored map information to specify which area and route the vehicle 500 is on. Such a function can be used for automatic driving on a specific route or in a specific area, and can support manual driving by displaying it.
  • the driving device 507 is a device for driving the vehicle 500, such as an accelerator, a steering wheel, and a brake.
  • Wireless device 550 is a beacon device mounted on vehicle 500 .
  • the wireless device 550 moves with the vehicle 500 and performs short-range wireless communication with the surrounding user terminals 200 .
  • the short-range wireless communication is to transmit a beacon radio wave within a range of several tens of centimeters to a hundred and several tens of meters, and transmit or receive data using the beacon radio wave as a carrier wave.
  • the user terminal 200 enters the reception area (receiving range) of the beacon radio wave, the user terminal 200 performs short-range wireless communication with the wireless device 550 .
  • the wireless device 550 includes a Wi-Fi (registered trademark; hereinafter the same.) device (hereinafter referred to as a WF device) with a beacon radio reception range of several tens of meters, and a Bluetooth device with a beacon radio reception range of several tens to hundreds of meters. (registered trademark, hereinafter the same) device (hereinafter referred to as BT device), or a combination thereof.
  • a Wi-Fi registered trademark; hereinafter the same.
  • BT device Bluetooth device with a beacon radio reception range of several tens to hundreds of meters.
  • the functions provided by communication device 504 of vehicle 500 can also be provided in wireless device 550 . Therefore, the wireless device 550 is also responsible for communication with the server 100a.
  • FIG. 5 is a functional configuration diagram of the information distribution system 1a.
  • the advertiser terminal 300 is an information terminal such as a personal computer possessed by the advertiser, and is used when requesting the business to distribute advertisements. Specifically, according to a predetermined operation on the advertiser terminal 300, advertisement request information is transmitted to the server 100a.
  • the advertisement request information can include, for example, advertisement information (video, characters, etc.), information indicating the route along which the vehicle 500 moves, information indicating the area, and the like, depending on the content of the request.
  • the "advertisement information" is selected by the advertiser from the first advertisement information created and prepared by the advertiser and the advertisement information stored in the advertisement information database (hereinafter referred to as the advertisement information DB 116) of the server 100a.
  • One of the second advertising information shown is included. That is, the advertiser can select the first advertisement information or the second advertisement information as the advertisement information by operating the advertiser terminal 300 .
  • the information indicating the "route” can be exemplified by route designation information such as national highway No. 0, for example.
  • the information indicating "region” can be exemplified by region designation information such as region A, region B, and regions including region A and region B, for example.
  • the server 100a (information distribution device) is an information processing device owned and managed by a business operator that distributes advertisements.
  • the server 100 a includes receiving means 111 , movement information transmitting means 112 , specifying means 113 , distribution means 114 and storage means 115 .
  • the functions of the server 100a are realized by controlling each part by the processor 101 executing a program.
  • Receiving means 111 receives advertisement request information transmitted from advertiser terminal 300 (transmitting means 553).
  • the server 100a temporarily stores the advertisement request information in the storage 103 or the like.
  • the movement information transmission means 112 transmits movement information based on the advertisement request information to the vehicle 500 . For example, when advertisement information, route, and area are included in the advertisement request information, server 100 includes information indicating the route and area in movement information and transmits the information to vehicle 500 .
  • the storage means 115 stores advertisement information (predetermined information). Specifically, the advertisement information DB 116 stores advertisement information including images and characters. When the advertisement request information includes the second advertisement information indicating the selected advertisement information, the advertisement information selected from the advertisement information DB 116 is used for distribution. Advertisement information DB 116 has a large number of videos and messages classified for easy selection by advertisers. When the advertisement request information includes the first advertisement information indicating the advertisement information created by the advertiser, the storage means 115 stores the first advertisement information and uses it for distribution.
  • the vehicle 500 When the vehicle 500 receives the movement information from the server 100a, the vehicle 500 moves based on the movement information, and the wireless device 550 (transmitting means 551) transmits beacon radio waves to the surroundings while moving as the vehicle 500 moves. .
  • the user terminal 200 transmits specific information indicating that the beacon radio wave has been detected to the wireless device 550 in response to detection of the beacon radio wave. For example, as shown in FIG. 6, when a vehicle 500 moves along national highway No. XX, at the first point in time, user terminals 200 a to c are within the receiving range and detect beacon radio waves (see FIG. 6). upper diagram), and at the second point in time, user terminals 200 d to g enter the reception range and detect beacon radio waves (lower diagram in FIG. 6). As shown in FIG.
  • wireless device 550 transmits beacon radio waves to the surroundings while moving in area A together with vehicle 500 .
  • the vehicle 500 is moved so that the reception area of the beacon radio wave covers the entire area A without omission.
  • many user terminals 200 existing in area A can detect beacon radio waves.
  • the wireless device 550 Upon receiving the specific information from the user terminal 200, the wireless device 550 transmits the specific information to the server 100a.
  • the specific information may be any information that can identify the user terminal 200, and can be exemplified by destination information (terminal ID) such as the MAC address, IP address, email address, and telephone number of the user terminal 200, for example. Since the specific information is information passed to the wireless device 550 via short-range wireless communication with the user terminal 200, it is also information indicating that the user terminal 200 has detected the beacon radio wave. Therefore, the identification unit 113 of the server 100a can identify the user terminal 200 that detected the beacon radio wave and its destination information based on the received identification information.
  • the distribution means 114 of the server 100a distributes the advertisement information to the user terminals 200 identified by the identification means 113.
  • FIG. when the user terminal 200 detects the beacon radio wave, it means that the user exists around the vehicle 500 . Therefore, according to the present invention, advertising information is distributed to users around the vehicle 500 by distributing the advertising information to the user terminal 200 that has detected the beacon radio wave. For example, by causing the vehicle 500 to travel along a specific route, the distribution means 114 can distribute the advertisement information to users (user terminals 200) present around the specific route identified by the identification means 113. FIG. Further, by moving the vehicle 500 through the specific area, the distribution means 114 can distribute the advertisement information to the users (user terminals 200) existing in the specific area identified by the identification means 113. FIG.
  • the identifying means 113 identifies the user terminal 200 that detects the beacon radio wave while moving in the specific area as the user terminal 200 existing in the specific area, and the distributing means 114 identifies the user terminal 200 existing in the specific area identified by the identifying means 113. Advertisement information is distributed to the user terminal 200 that
  • the destination of the user terminal 200 can be directly or indirectly specified.
  • the advertisement information may be distributed using these addresses as the destination addresses.
  • the advertisement information may be sent to the e-mail address by e-mail, or the advertisement information may be delivered to the telephone number by short mail.
  • Advertisement information can also be distributed in cooperation with SNS. For example, when linking with LINE (registered trademark), specific information and a LINE account may be linked in advance by friend registration on the LINE server.
  • the LINE server can use the specific information key to identify the LINE account, and can send the advertising information to the LINE account. Notification (distribution) is possible.
  • the vehicle 500 can be exemplified by an automobile such as an internal combustion engine vehicle or an electric vehicle (hereinafter also referred to as EV) used for advertisement distribution by a business operator.
  • Vehicle 500 includes movement control means 511 and display means 512 (FIG. 5).
  • the functions of vehicle 500 are realized by controlling each part by processor 501 executing a program.
  • the vehicle 500 drives based on the movement information.
  • Driving of the vehicle 500 may be automatic driving or manual driving.
  • the movement control means 511 controls the driving device 507 to move along the route and the area, thereby executing automatic driving.
  • the processor 501 causes the display means 512 to display navigation information or the like regarding the route or area.
  • the driver can drive (manually drive) according to the navigation information displayed on the display means 512 . If the movement information does not include the route or the area, the operator may determine the route or the area and move the vehicle 500 .
  • Wireless device 550 is mounted on vehicle 500 .
  • the wireless device 550 comprises transmitting means 551, receiving means 552, and transmitting means 553 (FIG. 5).
  • the functions of wireless device 550 are realized by controlling each unit by processor 501 executing a program. It should be noted that control of vehicle 500 and wireless device 550 can be executed using another processor or the like.
  • the transmitting means 551 transmits beacon radio waves to the surroundings while moving along with the movement of the vehicle 500 .
  • the user terminal 200 and the wireless device 550 existing around the moving vehicle 500 perform short-range wireless communication.
  • the wireless device 550 is a WF device, it is necessary to turn on (enable) "Wi-Fi” in the "settings” of the user terminal 200.
  • 550 is a BT device, it is necessary to turn “on” (enable) “Bluetooth” in “setting” of the user terminal 200 .
  • the movement information includes "National Highway No. XX", as shown in FIG. 6, the vehicle 500 moves along National Highway No.
  • the vehicle 500 while moving with the vehicle 500, transmits beacon radio waves to the surroundings. Further, when the movement information includes "region A", as shown in FIG. 7, the vehicle 500 moves (patrolls) within the region A based on the positioning information and the map information, and receives the beacon radio wave. The operation is performed so that the area covers area A without omission. Specifically, by referring to the map information of the specific area, when the reception range of the beacon radio waves moves as the vehicle 500 moves, the optimum route that allows the reception range to cover the entire specific area is selected. , the selected route is displayed on the display device 505, or the driving device 507 is caused to automatically drive along the route. In this way, the transmission means 551 transmits beacon radio waves to the specific area while moving through the specific area as the vehicle 500 moves.
  • the receiving means 552 of the wireless device 550 receives from the user terminal 200 specific information indicating that the user terminal 200 has detected the beacon radio wave. That is, the wireless device 550 receives the specific information from the user terminal 200 through short-range wireless communication with the user terminal 200 existing within the reception range of the beacon radio wave.
  • the transmitting means 553 of the wireless device 550 transmits the specific information received from the user terminal 200 to the server 100a.
  • the user terminal 200 is an information terminal possessed by a user who is an advertisement distribution destination, and corresponds to a smart phone, a tablet terminal, or the like.
  • the user terminal 200 comprises communication means 211 and display means 212 (FIG. 5).
  • the functions of the user terminal 200 are realized by controlling each part by executing a program by the processor 201 .
  • the communication unit 211 performs data communication with the wireless device 550 and the server 100a. Specifically, in short-range wireless communication with the wireless device 550, it detects beacon radio waves emitted from the wireless device 550, and transmits specific information to the wireless device 550 in response to detection of the beacon radio waves. Communication means 211 also receives advertisement information distributed from server 100a. The display means 212 displays the advertisement information received from the server 100a.
  • FIG. 8 is an example of advertisement information displayed on a user terminal 200 located along national highway No. XX.
  • FIG. 9 is an example of advertisement information displayed on user terminals 200 located in area A. As shown in FIG. As shown in these figures, as the vehicle 500 moves, it is possible to distribute information specific to a particular route or area to a user on that particular route or area.
  • the information distribution system 1a of the present invention is a system including the wireless device 550 mounted on the vehicle 500 (mobile body), the user terminal 200, and the server 100a.
  • the server 100 includes a transmission means 551 for transmitting beacon radio waves (predetermined radio waves) to the surroundings while moving with the movement of the vehicle 500, and a storage means 115 for storing advertisement information (predetermined information) and a beacon radio wave. It comprises specifying means 113 for specifying the detected user terminal 200 and distribution means 114 for delivering the advertisement information (predetermined information) to the user terminal 200 specified by the specifying means 113 .
  • the information processing apparatus of the present invention is mounted on a vehicle 500 (moving body), and communicates with a wireless device 550 that transmits beacon radio waves (predetermined radio waves) to the surroundings while moving with the movement of the vehicle 500 (moving body).
  • a server 100a that distributes advertisement information (predetermined information) to a predetermined user terminal 200 through cooperation, and specifies a storage unit 115 that stores the advertisement information (predetermined information) and a user terminal 200 that has detected a beacon radio wave. and a distribution unit 114 for distributing the advertisement information (predetermined information) to the user terminal 200 identified by the identification unit 113 .
  • FIG. 10 is a first sequence diagram showing a processing procedure in the information distribution method and program of the present invention.
  • Advertisement information is stored in advance in the server 100a (storage means 115), and the advertiser can select desired advertisement information from this information.
  • the advertiser terminal 300 requests advertisement distribution according to the operation of the advertiser (S101).
  • the advertiser terminal 300 transmits the advertisement request information to the server 100a.
  • the advertisement request information includes the form of advertisement desired by the client, such as advertisement information, route, and area.
  • the server 100a transmits movement information based on the advertisement request information to the vehicle 500 (S102). For example, if the advertisement request information includes advertisement information, route, and area, the travel information includes the route and area.
  • the advertisement request information includes the first advertisement information created by the advertiser as the advertisement information
  • the storage means 115 stores the first advertisement information as the distribution information.
  • the advertisement request information includes the second advertisement information prepared by the business as advertisement information
  • the advertisement information selected from the advertisement information DB 116 is selected as the distribution information.
  • the vehicle 500 moves based on the movement information (S103).
  • wireless device 550 mounted on vehicle 500 also moves.
  • movement information includes a route
  • vehicle 500 and wireless device 550 move along the route
  • movement information includes an area
  • vehicle 500 and wireless device 550 move in the area.
  • the wireless device 550 transmits beacon radio waves to the surroundings (S104). That is, the wireless device 550 (transmitting means 551) transmits beacon radio waves while moving as the vehicle 500 moves.
  • the user terminal 200 When the user terminal 200 detects the beacon radio wave (S105), it transmits specific information to the wireless device 550 (S106). These processes are executed via short-range wireless communication when the user terminal 200 enters the beacon radio reception area due to movement of the vehicle 500 (wireless device 550).
  • the wireless device 550 Upon receiving the specific information from the user terminal 200, the wireless device 550 transmits the specific information to the server 100a (S107).
  • the server 100a identifies the user terminal 200 based on the specific information (S108), and transmits (distributes) the advertisement information stored in the storage means 115 to the user terminal 200. (S109).
  • the user terminal 200 displays the advertisement information received from the server 100a (S110).
  • the business operator bills for the advertising distribution cost. Specifically, the charge billing information is transmitted to the advertiser terminal 300 .
  • the advertiser terminal 300 executes payment processing (S112).
  • FIG. 11 is a second sequence diagram showing the processing procedure (steps) in the information distribution method and program of the present invention.
  • S201 to S205 in the second sequence are common to S101 to S105 in the first sequence.
  • the user terminal 200 transmits the specific information directly to the server 100a, which is different from the first sequence in which the user terminal 200 transmits the specific information to the server 100a via the wireless device 550. different. Therefore, in the second sequence, in the short-range wireless communication between the wireless device 550 and the user terminal 200, the wireless device 550 transmits the URI (Uniform Resource Identifier), which is the location information of the server 100a, to the user terminal 200. .
  • URI Uniform Resource Identifier
  • the user terminal 200 can directly access the server 100a based on the location information, and can transfer the specific information to the server 100a.
  • the user terminal 200 if a push notification is executed when a beacon radio wave is detected, and the URI of the server 100a is included in the push notification, specific information can be sent to the server 100a in response to the push operation. can be sent directly.
  • S207 to S211 of the second sequence are common to S108 to S112 of the first sequence. Descriptions of common parts are omitted.
  • the step of storing advertisement information (predetermined information) in the computer, and the wireless device 550 mounted on the vehicle 500 (moving body) while moving with the movement of the vehicle 500 A step of transmitting a predetermined radio wave (S103-S104, S203-S204); a step of identifying the user terminal 200 that has detected the radio wave (S108, S207); information) (S109, S208).
  • the information distribution method of the present invention is an information distribution method for distributing information to a predetermined user terminal 200, and includes a step of storing advertisement information (predetermined information) and a step of storing advertisement information (predetermined information); a step of transmitting a predetermined radio wave while the radio device 550 moves along with the movement of the vehicle 500 (S103-S104, S203-S204); a step of identifying the user terminal that detected the radio wave (S108, S207); and a step of distributing the advertisement information (predetermined information) to the specified user terminal 200 (S109, S208).
  • the advertisement information to be distributed can be changed to the advertisement information specific to the second area. For example, as shown in FIG. 12, when a vehicle 500 moves (patrolls) in an area including area A and area B, it is possible to distribute advertisement A related to area A while moving in area A, and distribute area B. It is desirable to be able to deliver advertisement B related to area B while traveling.
  • the storage means 115 of the server 100a stores advertisement information in association with each area.
  • FIG. 13 is an example of the advertisement information DB 116 that associates area A with advertisement A (first information) and associates area B with advertisement B (second information).
  • advertisement A for area A and advertisement B for area B are transmitted from the advertiser, the correspondence between them is stored.
  • Transmitting means of wireless device 550 transmits beacon radio waves toward area A (first specific area) while moving in area A (first specific area) as vehicle 500 moves, Beacon radio waves are transmitted toward area B (second specific area) while moving in B (second specific area).
  • Vehicle 500 (radio device 550 ) is “moving in region A” or “moving in region B” based on the position information of vehicle 500 positioned by positioning device 506 . can judge. For example, in the case of a rectangular area A shown in FIG. 12, the position information (latitude and longitude) of points corresponding to the four vertices is specified in advance from map information or the like.
  • vehicle 500 when the position information of vehicle 500 is included in the rectangular area derived from the position information of these four vertices, it can be determined that vehicle 500 (wireless device 550) is "moving in area A.” .
  • the shape of the area is not limited to a rectangle, but regardless of the shape, if the determined location information is included in the area specified by the location information indicating the boundary, the vehicle 500 ( A wireless device 550) may determine that it is moving in the area.
  • the identifying means 113 of the server 100a detects the user terminal 200 that has detected the beacon radio wave transmitted from the wireless device 550 moving in the area A (first specific area) as the user terminal 200 existing in the area A (first specific area).
  • a user terminal 200 that detects a beacon radio wave transmitted from a wireless device 550 moving in area B (second specific area) is identified as a user terminal 200 existing in area B (second specific area).
  • the server 100a receives the specific information while the vehicle 500 is moving in the area A
  • the server 100a determines that the user terminal 200 specified based on the specific information exists in the area A.
  • the user terminal 200 receives the specific information while moving in the area B, it determines that the user terminal 200 specified based on the specific information is in the area B.
  • Distribution means 114 of server 100a distributes advertisement A (first information) to user terminals 200 existing in area A (first specific area) identified by identification means 113, and distributes advertisement A (first information) to area B identified by identification means 113.
  • Advertisement B (second information) is distributed to the user terminals 200 existing in the (second specific area).
  • FIG. 9 shows an example of advertisement information distributed to user terminals 200 located in region A
  • FIG. 14 shows an example of advertisement information delivered to user terminals 200 located in region B.
  • FIG. 9 is distributed while the vehicle 500 is moving in the area A, but when the movement area changes from the area A to the area B, the advertisement information shown in FIG. 14 is changed.
  • the advertisement A is preferably information related to the area A
  • the advertisement B is preferably information related to the area B.
  • wireless device 550 may also have direction finding capabilities.
  • one of the two sides performing short-range wireless communication has an array antenna with multiple antennas, and has a function that can identify the incoming direction of the radio wave based on the phase information of the radio wave. Utilizing such a function, for example, by using the antenna of the wireless device 550 as an array antenna and measuring the phase information of each antenna, the incoming direction of radio waves can be specified based on the phase information.
  • the antenna of the wireless device 550 as an array antenna and measuring the phase information of each antenna, the incoming direction of radio waves can be specified based on the phase information.
  • phase information may be transmitted from the wireless device 550 to the server 100a in addition to the specific information.
  • the radio wave intensity of the user terminal 200 is transmitted to the server 100a, the distance between the wireless device 550 and the user terminal 200 can be derived based on the radio wave intensity. Local presence can be determined more accurately.
  • the advertisement information may be distributed only when the wireless device 550 and the user terminal 200 have already performed a process of linking and storing the identification information of each other (hereinafter referred to as pairing). For example, when the user terminal 200 first enters the reception area of the beacon radio wave, the user terminal 200 (display device 205) displays the identification number (SSID, etc.) of the wireless device 550 in a selectable manner so that the user can select it.
  • the user terminal 200 displays the identification number (SSID, etc.) of the wireless device 550 in a selectable manner so that the user can select it.
  • SSID identification number
  • Wireless device 550 and user terminal 200 perform short-range wireless communication in accordance with a selection operation by the user, and exchange specific information, which is identification information of user terminal 200, and the identification number of wireless device 550, and exchange the information. Each is linked and stored (pairing).
  • the server 100 distributes the advertisement information to the user terminal 200 based on the reception of the specific information.
  • the user terminal 200 may transmit the specific information directly to the server 100 a through short-range wireless communication with the wireless device 550 without going through the wireless device 550 .
  • the wireless device 550 and the user terminal 200 can confirm that pairing information (identification information for both) is stored. Therefore, in this case, the wireless device 550 transmits the specific information to the server 100a without performing the selection operation, and the server 100 distributes the advertisement information to the user terminal 200 based on the reception of the specific information.
  • the advertising information cannot be distributed without performing the pairing operation for the first time, but the advertising information can be distributed without performing the pairing operation from the second time onwards.
  • the information distribution system 1a of the first embodiment by mounting a beacon device on a moving object, information can be distributed by capturing nearby users while the reception range of beacon radio waves moves. I have to.
  • the beacon device since the beacon device was fixedly installed, it was necessary for the user to move, but the predetermined information can be distributed even if the user does not move.
  • one beacon device is basically sufficient, so unlike the conventional art, it is not necessary to install a large number of beacon devices, and labor and cost can be suppressed.
  • the analysis system 1b of the second embodiment has a wireless device 550 mounted on a vehicle 500, moves the wireless device 550 along with the movement of the vehicle 500, transmits beacon radio waves to the surroundings, and detects the beacon radio waves. 200 and a wireless device 550 through short-range wireless communication, the system analyzes users existing in a specific area. That is, the analysis system 1b moves the wireless device 550 along with the movement of the vehicle 500, transmits beacon radio waves to the surroundings, and performs short-range wireless communication between the user terminal 200 that has detected the beacon radio wave and the wireless device 550.
  • FIG. 15 is a functional configuration diagram of the analysis system 1b.
  • the client terminal 300 is an information terminal possessed by a client of analysis. Specifically, according to a predetermined operation on the client terminal 300, the analysis request information for the specific area is transmitted to the server 100b.
  • the analysis request information can include specific areas such as routes and areas. "Route” is, for example, route designation information such as national highway No. "Area” is area designation information such as area A, area B, and area including area A and area B, for example.
  • the server 100b comprises a communication means 110 consisting of a receiving means 111 and a transmitting means 114, a movement information transmitting means 112, and an analyzing means .
  • the functions of the server 100b are realized by controlling each unit by the processor 101 executing a program.
  • the receiving means 111 receives analysis request information transmitted from the client terminal 300 (transmitting means 553 ), or receives specific information transmitted from the user terminal 200 directly or via the wireless device 550 .
  • the server 100b receives the analysis request information, it temporarily stores the analysis request information in the storage 103 or the like.
  • the movement information transmitting means 112 transmits movement information based on the analysis request information to the vehicle 500 . Specifically, information indicating the specific area included in the analysis request information is included in the movement information and transmitted to the vehicle 500 .
  • a wireless device 550 transmits beacon radio waves to the surroundings while moving in a specific area as the vehicle 500 moves.
  • the user terminal 200 Upon detection of the beacon radio wave, the user terminal 200 transmits specific information indicating that the beacon radio wave has been detected to the server 100b. Thereby, the specific information is transmitted to the server 100b via the wireless device 550 or directly. For example, if the movement information includes "National Highway No. XX", the vehicle 500 moves along National Highway No. XX as shown in FIG.
  • the user terminals 200 a to c each detect the beacon radio wave (upper diagram in FIG. 16).
  • the identification information of the user terminal 200 of c is transmitted to the server 100 .
  • the user terminals d to f detect the beacon radio waves at the user terminals d to g, respectively (lower diagram in FIG. 16).
  • 200 identification information is sent to the server 100 . For example, if the movement information includes "area A", vehicle 500 moves in area A as shown in FIG.
  • the vehicle 500 it is preferable to move the vehicle 500 so that the reception area of the beacon radio wave covers the entire region A. In this way, many user terminals 200 existing in the area A can detect beacon radio waves without omission, and the specific information of many user terminals 200 can be transmitted to the server 100 .
  • the analysis means 130 when the receiving means 111 receives the specific information directly from the user terminal 200 or via the wireless device 550, the analysis means 130 generates analysis information of users existing in the specific area based on the specific information. That is, since the specific information is information indicating that the user terminal 200 has detected the beacon radio wave, the server 100b receiving the specific information can identify that the user terminal 200 exists around the vehicle 500. can. Therefore, it is possible to specify the user terminal 200 existing in the specific area simply by moving the vehicle 500 through the specific area. The server 100b (analysis means 130) generates analysis information of users existing in the specific area based on the specific information.
  • the specific information may be any information that can identify the user terminal 200, for example, the terminal ID such as the MAC address, IP address, email address, and telephone number of the user terminal 200 can be exemplified. Further, the specific information may be a cookie ID that can identify the URL of the website browsed by the user. That is, the specific information may be information that is passed to the wireless device 550 via short-range wireless communication with the user terminal 200, and may be information indicating that the user terminal 200 has detected the beacon radio wave.
  • a specific method of generating analysis information will be described in detail in the "Procedure for generating analysis information" below.
  • the transmission means 114 of the server 100 b transmits the analysis information generated by the analysis means 130 to the client terminal 300 . Since the MAC address, IP address, e-mail address, telephone number, etc. of the user terminal 200 are applied to the specific information, the destination of the user terminal 200 can be directly or indirectly specified. For example, if the specific information includes a MAC address or an IP address, the analysis information may be distributed using these addresses as destination addresses. If the specific information includes an e-mail address or telephone number, the analysis information may be sent to the e-mail address by e-mail, or the analysis information may be delivered to the telephone number by short mail. Analysis information can also be distributed in cooperation with SNS.
  • LINE registered trademark
  • specific information and a LINE account may be linked in advance by friend registration on the LINE server.
  • the server 100b passes the specific information and the analysis information to the LINE server, so that the LINE server can identify the LINE account using the specific information as a key, and sends the analysis information to the LINE account.
  • LINE notification distributed is possible.
  • the client can know the analysis information of the users existing in the specific area through the client terminal 300.
  • Vehicle 500 includes movement control means 511 and display means 512 (FIG. 15). The functions of vehicle 500 are realized by controlling each part by processor 501 executing a program.
  • the vehicle 500 drives based on the movement information.
  • Driving of the vehicle 500 may be automatic driving or manual driving.
  • the movement control means 511 controls the driving device 507 to move along the route and the area, thereby executing automatic driving.
  • the processor 501 causes the display means 512 to display navigation information or the like regarding the route or area.
  • the driver can drive (manually drive) according to the navigation information displayed on the display means 512 . If the movement information does not include the route or the area, the operator may determine the route or the area and move the vehicle 500 .
  • Wireless device 550 is a so-called beacon device mounted on vehicle 500 .
  • the wireless device 550 comprises transmitting means 551, receiving means 552, and transmitting means 553 (FIG. 15).
  • the functions of wireless device 550 are implemented by controlling each unit by processor 501 executing a program. It should be noted that control of vehicle 500 and wireless device 550 can be executed using another processor or the like.
  • the transmitting means 551 transmits beacon radio waves to the surroundings while moving along with the movement of the vehicle 500 .
  • the user terminal 200 and the wireless device 550 existing around the moving vehicle 500 perform short-range wireless communication.
  • the wireless device 550 is a WF device, it is necessary to turn on (enable) "Wi-Fi” in the "settings” of the user terminal 200.
  • 550 is a BT device, it is necessary to turn “on” (enable) “Bluetooth” in “setting” of the user terminal 200 .
  • the movement information includes "National highway No. XX", as shown in FIG. 16, the vehicle 500 moves along National highway No.
  • the transmission means 551 transmits beacon radio waves to the specific area while moving through the specific area as the vehicle 500 moves.
  • the receiving means 552 of the wireless device 550 can receive specific information indicating that the user terminal 200 has detected the beacon radio wave from the user terminal 200 . In this case, the transmitting means 553 of the wireless device 550 transmits the received specific information to the server 100b.
  • the user terminal 200 comprises communication means 211 and display means 212 (FIG. 15).
  • the functions of the user terminal 200 are realized by controlling each part by executing a program by the processor 201 .
  • the communication unit 211 performs data communication with the wireless device 550 and the server 100b. Specifically, in the short-range wireless communication with the wireless device 550, the beacon radio wave transmitted from the wireless device 550 is detected, and the short-range communication including the terminal ID and the cookie ID (specific information) is performed in response to the detection of the beacon radio wave. It transmits communication information to the wireless device 550 and the server 100 .
  • the display means 212 displays the connection screen (FIG. 20) on the display device 205 . Also, the display means 212 displays the specified website (FIG. 21) on the display device 205 as a function of the browser.
  • FIG. 18 is a sequence showing processing procedures in the analysis method and program of the present invention.
  • the client terminal 300 requests analysis according to the client's operation (S1).
  • the client terminal 300 transmits the analysis request information to the server 100b.
  • the advertisement request information includes information on a specific area desired by the client, such as route and area.
  • the server 100b receives the analysis request information from the client terminal 300, the server 100b transmits movement information based on the analysis request information to the vehicle 500 (S102). Specifically, since the analysis request information includes specific area information such as routes and areas, the movement information includes information about these specific areas.
  • the vehicle 500 Upon receiving the movement information, the vehicle 500 moves based on the movement information (S3).
  • wireless device 550 mounted on vehicle 500 also moves. Specifically, vehicle 500 and wireless device 550 move in a specific area included in the movement information.
  • the wireless device 550 transmits beacon radio waves to the surroundings (S4). That is, wireless device 550 (transmitting means 551) transmits beacon radio waves while moving in a specific area as vehicle 500 moves.
  • the user terminal 200 When the user terminal 200 detects the beacon radio wave (S5), it transmits specific information to the wireless device 550 (S6). These processes are executed via short-range wireless communication between the user terminal 200 and the wireless device 550 when the user terminal 200 enters the beacon radio reception range due to movement of the vehicle 500 (wireless device 550).
  • the specific information includes a cookie ID and a terminal ID.
  • the wireless device 550 Upon receiving the specific information from the user terminal 200, the wireless device 550 transmits the specific information to the server 100b (S7).
  • the analysis means 130 When the server 100b receives the specific information from the wireless device 550, the analysis means 130 generates analysis information of users existing in the specific area based on the specific information (S8), and transmits the analysis information to the client terminal 300. (S9).
  • the client terminal 300 displays the advertisement information received from the server 100b (S10).
  • the business operator bills for the analysis cost.
  • the cost billing information is transmitted to the client terminal 300 (S11).
  • the requester terminal 300 upon receiving the expense billing information, executes payment processing (S12).
  • FIG. 19 is a flowchart showing processing from the start of short-range wireless communication to the generation of analysis information.
  • the user terminal 200 and the wireless device 550 perform short-range wireless communication (S21). Specifically, when the identification information (abc) of the wireless device 550 displayed on the connection screen is selected according to an operation on the user terminal 200, the user terminal 200 and the wireless device 550 perform short-range wireless communication. do.
  • FIG. 20 is an example of a connection screen.
  • the connection screen can be displayed by prompting the user to perform the operation by displaying the information prompting the operation on the exterior of the vehicle 500, a bulletin board in a specific area, or a digital signage, for example.
  • a selection frame 280 from which the identification information (SSID) of the device transmitting the radio wave can be selected is displayed. be done.
  • the identification information (SSID: abc) of the wireless device 550 is displayed in a selectable manner. (see FIG. 10).
  • the user terminal 200 displays the website (S22). Specifically, the wireless device 550 forces the user terminal 200 to access and display a predetermined specific website as the short-range wireless communication with the user terminal 200 is executed.
  • a specific website has a tracking tag of the server 100 embedded therein. Therefore, when the user terminal 200 causes the browser to display a specific website, the function of the tracking tag initiates connection between the user terminal 200 and the server 100b to establish communication.
  • FIG. 21 is an example of a specific website. As shown in FIG. 21, the specific website displays selection items 281 including information on game shops, preparatory schools, etc. existing in a specific area (area A), as well as company information and qualification information. Each item is linked to a URL of a related website.
  • a website (not shown) related to the selected item is displayed.
  • a search bar 282 may also be provided for a particular website, as shown in FIG. Therefore, when the user inputs information of interest to the search bar 282 and searches for it, the website related to the input information is displayed in a selectable manner, and the selected website is displayed (not shown).
  • the server 100b acquires a cookie ID (specific information) (S23). Specifically, the server 100 b saves the cookie ID in the cookie of the user terminal 200 . More specifically, upon activation of the tracking tag, the server 100b saves a unique cookie ID in the cookie of the user terminal 200 that displayed the particular website.
  • a "cookie” is generally a small file that a Web server deposits in a client computer. "Cookie ID” is unique identification information for identifying the user terminal 200 that has accessed the server 100b.
  • the user terminal 200 acquires the URL of the website displayed by the browser by the function of the tracking tag, and transmits the URL and the cookie ID to the server 100b. be done.
  • the receiving means 111 of the server 100 b receives the website URL and the cookie ID transmitted from the user terminal 200 .
  • the analyzing means 130 creates a file (hereinafter referred to as "browsing history file") in which these information are linked. ) is generated (S24).
  • the viewing history file is stored in the storage 103 or the like.
  • the browsing history file stores not only specific websites, but also URLs of websites derived from specific websites and lower-level websites (for example, game shop websites).
  • tracking tags are embedded not only in specific websites and websites derived from specific websites, but also in “other websites” unrelated to specific websites. Therefore, the browsing history file accumulates not only the URLs of the websites browsed by the user in the specific area, but also the URLs of "other websites” browsed by the user in other places.
  • FIG. 22 is an example of a browsing history file.
  • URLs of various websites browsed by the user are associated with cookie IDs.
  • the URL of a game shop website for a specific region www.game.com
  • the URL of a company information website www.company.com
  • the URL of a credentials website www.license.com
  • the URL of the preparatory school website www.yobiko.com
  • the URL of the website displayed through the search www.bcd.com
  • the URL of the “other website” www.def.com
  • Cookie ID Associated with ccc.
  • the server 100b acquires the terminal ID (S25).
  • the receiving means 111 of the server 100b can receive the terminal ID from the user terminal 200 via communication established with the user terminal 200.
  • the wireless device 550 and the user terminal 200 are executing short-range wireless communication, the wireless device 550 receives the terminal ID from the user terminal 200 via the short-range wireless communication and transmits it to the server 100b. By doing so, it can be received by the receiving means 111 of the server 100b.
  • the server 100b acquires various information together with the terminal ID.
  • the wireless device 550 is a WF device, information (SSID) that can identify the WF device is included in the beacon radio wave and transmitted to the surroundings, and if the wireless device 550 is a BT device, information that can identify the BT device. (BT information) is included in the beacon radio wave and transmitted to the surroundings. Therefore, when the user terminal 200 enters the reception range of the beacon radio wave, the wireless device 550 executes short-range wireless communication with the user terminal 200 and transfers the position information of the vehicle 500 to the user terminal 200. 200 transmits to the server 100b short-range communication information including location information of the vehicle 500, time, terminal ID, and information indicating the strength of the radio wave detected by the user terminal 200 (radio field strength).
  • the receiving unit 111 of the server 100b acquires the terminal ID as well as the position information, time, and radio wave intensity (near field communication information) of the vehicle 500 in order to receive the near field communication information.
  • Vehicle position information is information indicating the vehicle position (latitude, longitude) when the terminal ID obtained by the positioning device 506 of the vehicle 500 is acquired.
  • the "time” indicates the time when the short-range wireless communication was performed, but is not limited to this, and may be the time when the server 100b receives the short-range communication information.
  • Radio wave intensity is the received intensity of the beacon radio wave at the user terminal 200 .
  • the analysis means 130 when the receiving means 111 receives the short-range communication information including the terminal ID, the analysis means 130 generates a file (hereinafter referred to as "behavior history file") in which the information is linked (S26). .
  • FIG. 23 is an example of an action history file.
  • the "distance between the vehicle and the user terminal” is information calculated by the server 100b based on the "radio field intensity” and is synonymous with the "distance between the wireless device and the user terminal".
  • the analysis means 130 of the server 100b generates analysis information based on the terminal ID and the cookie ID (S27). Specifically, as described below, it is possible to generate analytical information based on a terminal ID, analytical information based on a cookie ID, and analytical information based on a terminal ID and a cookie ID.
  • Analysis means 130 of server 100b analyzes the user's action history based on the obtained terminal ID. Specifically, analysis information is generated based on the terminal ID and related data included in the action history file.
  • a beacon radio wave is received (detected), and the distance between the vehicle 500 and the user terminal 200 at that time is calculated as "D1".
  • FIG. 24 is an explanatory diagram for explaining the action history of the user who owns the user terminal 200 with the terminal ID: aaa. As shown in FIG.
  • the server 100b if the location of the specified user is within a specified distance from school A, the server 100b generates analysis information indicating that the user is "a person who is located near school A.” to generate Specifically, as shown in FIG. 24, when the radius D1 of the circle is small (for example, less than 5 m), when at least part of the circle is within a specified distance from school A (for example, within 5 m), The user can generate analysis information of "those who are located near school A".
  • the user terminal 200 with the terminal ID: bbb is present at a position on a circle with a radius D2 centered on the position information (x2, y2) at 13:00, At 13:01, it exists on a circle with a radius D3 centered on the position information (x3, y3), and at 13:02 on a circle with a radius D4 centered on the position information (x4, y4) It is specified that it existed at the position of FIG. 25 is an explanatory diagram for explaining the action history of the user who owns the user terminal 200 with the terminal ID: bbb. As shown in FIG.
  • the server 100b can generate analysis information indicating that the user is "a person approaching school A.”
  • the server 100b identifies the presence of the user in the specific area based on the terminal ID and the action history, and based on the action history, generates analysis information of the user existing in the specific area. can be done.
  • the server 100b stores the generated analysis information (behavior history analysis information) in association with the terminal ID.
  • the browsing history file shown in FIG. 22 indicates the website browsing history of the user who owns the user terminal 200 in which the cookie ID: ccc is saved. Since the cookie ID: ccc is associated with the terminal ID: aaa, the browsing history file shown in FIG. 22 is the website browsing history of the user who owns the user terminal 200 with the terminal ID: aaa.
  • the browsing history file shown in FIG. 22 contains the URL (www.game.com) of the website of the game shop in the specific area.
  • the server 100b since it can be estimated that the user of the user terminal 200 with the terminal ID: aaa is interested in the game, the server 100b generates analysis information indicating that the user is, for example, "a person who likes games". can do.
  • the browsing history file shown in FIG. 22 contains the URL (www.license.com) of the website where the qualification information can be browsed, and the URL (www.yobiko.com) of the website of the preparatory school that provides qualification acquisition support. is included, the server 100b can generate analysis information indicating that the user is, for example, "a person who desires to obtain a qualification".
  • the analysis information can be generated by taking into account the character information displayed or embedded in each website included in the browsing history file and the amount thereof.
  • the server 100b can generate analysis information indicating that the user is "a person interested in investing". In this way, the server 100b can identify the browsing histories of users existing in the specific area based on the cookie IDs, and generate analysis information indicating the characteristics of the users existing in the specific area based on the browsing histories. .
  • the server 100b stores the generated analysis information (browsing history analysis information) in association with the terminal ID.
  • the server 100b analyzes user characteristics based on the action history analysis information based on the terminal ID and the viewing history analysis information based on the cookie ID.
  • the action history analysis information linked to the terminal ID: aaa includes information indicating that "a person approaches school A”
  • the browsing history analysis information linked to the terminal ID: aaa includes "prefers to play games”. If the information indicating that the user is "a student" is included, it is possible to generate analysis information indicating that the user possessing the user terminal 200 with the terminal ID: aaa is "a student who likes games”.
  • the behavior history analysis information linked to the terminal ID: aaa includes information indicating that "a person who approaches company B”
  • the browsing history analysis information linked to the terminal ID: aaa includes "qualification acquisition If the information indicating "desired person” is included, it is possible to generate analysis information indicating that the user possessing the user terminal 200 with the terminal ID: aaa is "a member of society who is commuting to company B".
  • the analysis means 130 can also generate, as analysis information, information in which the number of users existing in a specific area is classified by time.
  • FIG. 26 is a chart showing an example of analysis information.
  • the first row in FIG. 26 represents the first analysis representing the number of users present in area A for each hour based on the specific information acquired via short-range wireless communication while moving vehicle 500 to area A. Information. According to the first analysis information, it can be seen that there are many people in the area A during the hours from 6:00 to 9:00 and from 18:00 to 21:00.
  • the second row in FIG. 26 shows the specific attributes (attribute B: working people and students) existing in the area A based on the specific information acquired through the short-range wireless communication while moving the vehicle 500 to the area A. This is second analysis information representing the number of users per hour.
  • the third line in FIG. 26 shows the time of a user with a specific attribute (attribute C: housewife) existing in area A based on specific information acquired via short-range wireless communication while moving vehicle 500 to area A.
  • the third analysis information it can be seen that there are many housewives in the region A during the hours from 12:00 to 15:00 and from 15:00 to 28:00.
  • 26 shows the specific attribute existing in area A (attribute D: game-loving student) based on the specific information acquired via short-range wireless communication while moving vehicle 500 to area A.
  • Direction finding functionality may also be provided at wireless device 550 or user terminal 200 .
  • one of the two sides performing short-range wireless communication has an array antenna with multiple antennas, and has a function that can identify the incoming direction of the radio wave based on the phase information of the radio wave.
  • the incoming direction of radio waves can be specified based on the phase information.
  • the action history such as the user's position and movement route is specified in units of circumferential zones (see FIGS. 24 and 25). can be identified by For example, in the action history file shown in FIG.
  • the user terminal 200 with the terminal ID: aaa exists at any position on the circle with the radius D1 centering on the vehicle position (x1, y1).
  • the position on the circumference shown in FIG. since it is possible to specify the position on each circumference of each of the first to third zones for the user terminal 200 with the terminal ID: bbb, it is possible to specify the position on each circumference shown in FIG. Since it is possible to specify whether to move, the movement route can be specified accurately.
  • (Modification 2) Information indicating the possibility may be added to the user's action history and analysis information.
  • the above-described analysis system 1b is used when the radius D1 of the circle is small (for example, when it is 5 m or less) and at least a part of the circle is within a specified distance from the target (school A). (For example, within 5 m), the user generates analysis information of "a person existing near the object".
  • the reason why the circle is limited to small cases is that when the circle is large (for example, when the radius is over 50m), even if a part of the circle is within the specified distance from the object, This is because the user is not necessarily present at the position of , and may actually be present at a position far from the object.
  • the ratio of that part to the total circumference of the circle is " It is also possible to calculate the "close” possibility (probability) and generate analysis information reflecting the calculation result.
  • a part of a circle exists within a specified distance from school A, and the part of the circle is 80% or more of the total circumference, the user is located near school A.
  • analysis information is generated indicating that there is a "high possibility” and a portion of the analysis information is 10% of the total circumference, it is "low possibility” that the user is located near school A.
  • Generate analytics information that shows It is also possible to generate analysis information that takes into account the size of the circle. For example, a large circle (e.g., a circle with a radius of 50 m) and a small circle (e.g., a circle with a radius of 10 m) provide analytical information indicating that the large circle is "less likely to be close to the target”. and generate analytical information indicating that the smaller circle is "more likely to be closer to the object”.
  • the analysis system 1b of the present invention has a beacon device mounted on a mobile object such as a vehicle 500 and transmits beacon radio waves to the surroundings while moving in a specific area.
  • Analysis information of users existing in a specific area can be generated based on the specific information obtained through short-range wireless communication with the device. This makes it possible to narrow down and visualize the flow of people (moving flow lines) in an area by traffic volume, direction, and attributes. For this reason, for example, when opening a new store, it can be used to survey the area around the store.
  • the user terminal can move while moving the beacon device.
  • the analysis system 1b of the present invention there has been no technology for executing short-range wireless communication with a user or performing user analysis through the short-range wireless communication. According to the analysis system 1b of the present invention, there is no need to fix a large number of beacon devices, and labor and cost can be suppressed. Further, according to the analysis system 1b of the present invention, a user's analysis can be effectively performed by utilizing popular smartphones.
  • An information distribution/analysis system 1c according to a third embodiment of the present invention will be described.
  • An information distribution/analysis system 1c of the third embodiment is a system including the information distribution system 1a of the first embodiment and the analysis system 1b of the second embodiment.
  • the information distribution/analysis system 1c of the third embodiment includes a vehicle 500 equipped with a wireless device 550, a user terminal 200, a client terminal 300, and a server 100c.
  • the information distribution/analysis system 1c of the third embodiment is characterized by performing information distribution using the analysis information generated in the analysis system 1b of the second embodiment.
  • FIG. 27 is a functional configuration diagram of an information distribution/analysis system 1c according to the third embodiment.
  • a server 100c has analysis means 130 provided in the server 100b of the second embodiment.
  • the server 100 c causes the distribution means 114 to distribute the advertisement information corresponding to the analysis information generated by the analysis means 130 .
  • the advertisement information corresponding to students for example, advertisement information of manga shops, etc. is distributed preferentially.
  • the advertisement information corresponding to students who like games (for example, advertisement information of cheap second-hand game shops, etc.) is preferentially distributed. It is also possible for the advertiser who has acquired the analysis information to analyze the analysis information and distribute the advertisement information according to the analysis result. In this case, according to a predetermined operation of the advertiser terminal 300, advertisement information according to the analysis result may be included in the advertisement request information and transmitted to the server 100c. Moreover, since generation of analysis information and distribution of advertisement information are configured independently, they may be executed in parallel or separately.
  • the information distribution/analysis system 1c includes the information distribution system 1a of the first embodiment and the analysis system 1b of the second embodiment. Appropriate information distribution can be implemented.
  • FIG. 28 is a functional configuration diagram of a moving method determination system 1d according to the fourth embodiment. As shown in FIG. 28, the moving technique determination system 1d according to the fourth embodiment differs from the information distribution system 1a of the first embodiment in that a server 100d includes determination means 140.
  • FIG. 28 is a functional configuration diagram of a moving method determination system 1d according to the fourth embodiment. As shown in FIG. 28, the moving technique determination system 1d according to the fourth embodiment differs from the information distribution system 1a of the first embodiment in that a server 100d includes determination means 140.
  • the wireless device 550 transmits beacon radio waves to the surrounding area while moving in a specific area as the vehicle 500 moves, and the user terminal 200 detects the beacon radio waves. It is common to the information distribution system 1a in that it includes a communication means 560 composed of a transmission means 553 and a reception means 552 capable of executing short-range wireless communication.
  • the server 100d which is also a moving method determination device, stores advertising information (predetermined information), a storage unit 115, and specific information that can identify the user terminal 200 via short-range wireless communication. and distribution means 114 for distributing advertisement information to user terminals 200 existing in a specific area based on the reception of specific information.
  • the moving method determination system 1d is different from the information distribution system 1a in that the determining means 140 determines the moving method of the vehicle 500 in the specific area based on the specific information received via short-range wireless communication.
  • the moving method determination system 1d of the fourth embodiment is obtained by adding the determination means 140 to the information distribution system 1a of the first embodiment.
  • the same reference numerals are assigned to the configurations and functions common to those of the first embodiment, and the description thereof will be omitted as appropriate. For example, a description of the overall configuration of the moving method determination system 1d and the hardware configuration of each component will be omitted.
  • the determining means 140 can determine the vehicle speed (moving speed) of the vehicle 500 (moving body) in the specific area based on the number of user terminals existing in the specific area identified based on the specific information.
  • the identification information may be any information that can identify the user terminal 200, for example, the terminal ID such as the MAC address, IP address, email address, and telephone number of the user terminal 200 can be exemplified. That is, the determining means 140 can count the number of user terminals existing within the reception area by counting the number of terminal IDs received. Since the terminal ID is information unique to the user terminal 200, it is possible to count the number of user terminals existing within the reception range by counting the number of receptions with different terminal IDs. Since there is a high possibility that a user possesses one user terminal 200, the number of user terminals can be regarded as the number of users (population).
  • the wireless device 550 has a limited number of simultaneous connections (for example, 7 in the case of BT devices, 10 in the case of WF devices, etc.). Therefore, there is a problem that the faster the vehicle speed, the more likely communication omissions occur.
  • the vehicle speed is slowed down, short-range wireless communication can be performed with high precision, but this slows down the speed at which the vehicle travels around the area, which poses a problem of reduced work efficiency.
  • the movement method determination system 1d moves the vehicle 500 (wireless device 550) at an appropriate vehicle speed according to the population in the specific area.
  • the server 100d stores in advance in the storage means 115 such as a storage a vehicle speed reference table T1 that associates the population within the reception area of the beacon radio wave with the recommended vehicle speed.
  • the vehicle speed is determined by referring to the vehicle speed reference table T1.
  • FIG. 29 is an example of the vehicle speed reference table T1.
  • the vehicle speed reference table T1 is based on the premise that a radius of 50 m from the vehicle 500 is the reception range of the beacon radio waves, but this can be changed. Also, the population within the reception range and the recommended vehicle speed in the vehicle speed reference table T1 can be changed. As shown in FIG.
  • the vehicle speed reference table T1 associates a lower recommended vehicle speed with a larger population within the beacon radio reception area, and a higher recommended vehicle speed with a smaller population within the beacon radio reception area. .
  • the determination means 140 selects the recommended vehicle speed "30 km/h or less" when the population within the beacon radio reception area is 250 or more, and selects the recommended vehicle speed "over 45 km/h” when there are 1 to 10 people. select. This is because the larger the population, the more likely it is that communication leaks will occur, and the higher the vehicle speed, the more pronounced this tendency will be. because it will not.
  • the movement information transmission means 112 transmits data (determination information) indicating the determination result by the determination means 140 to the vehicle 500 .
  • the vehicle 500 receives the determination information through the communication means 560, and the display means 512 displays the The determination information is displayed on the display device 505 inside the vehicle.
  • the driver can confirm the recommended vehicle speed while staying in the vehicle, and can drive the vehicle 500 according to the estimated vehicle speed (30 km/h or less).
  • the vehicle 500 it is possible to move the vehicle 500 at an efficient vehicle speed while less likely to cause a communication leak in the short-range wireless communication.
  • the judgment means 140 and the output (transmission/display) of the judgment information can be executed frequently, but if they are executed frequently, the processing load will be large, and it is assumed that the driver will be confused. For this reason, it is preferable that the determination means 140 is executed at regular time intervals or movement intervals. In addition, the determination means 140 can be executed not for each reception area but for each tour or each time period. For example, it is possible to apply the number of terminal IDs acquired by traveling around the area A once as the population of the area A. In addition, the number of acquired terminal IDs in each time slot counted for each fixed time slot while patrolling the area A can be used as the population of the area A for each time slot (see the first row in FIG. 26). .
  • FIG. 30 is an example of a vehicle speed reference table T2 that associates regional populations with recommended vehicle speeds.
  • the vehicle speed reference table T2 associates a slower recommended vehicle speed with a larger area population, and a higher recommended vehicle speed with a smaller area population.
  • the determination means 140 selects the recommended vehicle speed "30 km/h or less" when the population of the area A exceeds 250, and selects the recommended vehicle speed "over 45 km/h" when there are 1 to 10 people.
  • the recommended vehicle speed selected corresponding to the population specified during the past patrol (for example, the first round) of the area A can be used as the recommended vehicle speed for the future patrol (for example, the second round). can do.
  • the recommended vehicle speed can be set for each time period. For example, as shown in FIG. 26, when it is known from counting based on the past terminal IDs that the population from 6:00 to 9:00 is 120 and that from 18:00 to 21:00 is 130, these times The vehicle speed in the belt is determined as the recommended vehicle speed of "35 km/h or less" by referring to the vehicle speed reference table T2. In this case, the driver may drive the vehicle 500 at 35 km/h or less from 6:00 to 9:00 and from 18:00 to 21:00. Such determination of vehicle speed is performed by counting the population for each day of the week, month, and season, and referring to the vehicle speed reference table T2 (FIG. 30) corresponding to the population for each day of the week, month, and season. can be executed.
  • the determining means 140 can determine the route (moving route) of the vehicle 500 (moving body) in the specific area based on the number of user terminals existing in the specific area identified based on the specific information.
  • FIG. 31 is an example of a width reference table T3 that associates recommended vehicle speeds with recommended widths.
  • the width reference table T3 the slower the vehicle speed, the narrower the recommended width, and the faster the vehicle, the wider the recommended width.
  • the vehicle speed reference table T2 shown in FIG. 30 the larger the population, the slower the vehicle speed, and the smaller the population, the faster the vehicle speed.
  • a recommended width is associated, and a wider recommended width is associated with a smaller population.
  • the recommended width selected by the determination means 140 with reference to the width reference table T3 is transmitted to the vehicle 500 by the movement information transmission means 112 and displayed on the display device 505 .
  • the driver can preferentially drive on the roadway with the displayed recommended width.
  • the recommended width selected corresponding to the population identified during the past patrol (for example, the first round) of the area A can be used as the recommended width for the future patrol (for example, the second round).
  • FIG. 32 is an example of a roadway map table T4 in which each roadway in area A is associated with roadway position information and minimum roadway width.
  • FIG. 33 is a map displayed on the display device 505 of the vehicle 500, and is a map showing the roadways existing in the area A based on the position information included in the roadway map table T4 shown in FIG. As shown in FIG.
  • roads a1 to a4 with a width of more than 3.4 m
  • roads b1 to b2 with a width of 2.96 m to 3.4 m
  • roads c1 to c2 and roads d1 to d4 with a width of 2.6 m or less.
  • the patrol route is shown in advance, and the roadway with the recommended vehicle width is clearly displayed. Therefore, the driver who sees this map can understand that the roads a1 ⁇ a2 ⁇ a3 ⁇ a4 are the patrol routes, and that the roads d1 to d4 are the recommended roads.
  • the driver can enter the roadways d1 to d4 to make a detour in the middle of the tour route, for example, when the tour route is congested.
  • the recommended vehicle speed "over 45 km/h” is displayed on the patrol route
  • the recommended vehicle speed "30 km/h or less” is displayed on the roads d1 to d4.
  • the driver can understand that the recommended vehicle speed for the tour route is "more than 45 km/h” and the recommended vehicle speed for the roads d1 to d4 is "30 km/h or less”.
  • Figure 34 shows a patrol route (route A in the above diagram) consisting only of roadways with a width of over 3.4m (roadways a1 to a4) and roadways with a width of 2.6m or less (roadways d1, d3, and d4).
  • route B is a diagram showing a patrol route (route B in the figure below) including
  • the determination means 140 selects the recommended vehicle speed of "30 km/h or less" (Fig. 30), and the recommended width of "2.6 m or less”. (Fig. 31).
  • the determination unit 140 selects a route including a width of "2.6 m or less" or a route including a large width as a recommended tour route from among the plurality of tour routes. Therefore, if there are route A and route B as tour routes, route B including roadways (roadways d1, d3, and d4) with a width of 2.6 m or less is selected as the recommended tour route.
  • the movement information transmitting means 112 transmits information indicating that the recommended tour route is route B to the vehicle 500, and the vehicle 500 displays the recommended tour route on the display device 505 based on the information received by the communication means 560. Information indicating that it is B is displayed.
  • the driver to patrol the area A with the vehicle 500 along the route B shown on the map (lower diagram in FIG. 34).
  • the population is totaled for each time period, day of the week, month, and season. It can be executed by referring to T2 (FIG. 30), width reference table T3 (FIG. 31) and map information (FIG. 32).
  • the travel route can be determined by comprehensively considering travel time, distance, safety (driving environment such as road width and presence or absence of a slope), fuel consumption, and electricity consumption.
  • the determining means 140 can determine the vehicle type (type) of the vehicle 500 (moving body) that moves in the specific area based on the number of user terminals existing in the specific area specified based on the specific information.
  • vehicle type includes “ordinary vehicle”, “compact vehicle”, “light vehicle”, ultra compact mobility (“micro EV” in the present embodiment), and the like, depending on the size of the vehicle 500 and the like.
  • a “compact car” is a car with a length of 4.7 m or less, a width of 1.7 m or less, a height of 2.0 m or less, and a total displacement of 2000 cc or less in the case of a gasoline car.
  • a “regular car” is a car that exceeds the specified value for a small car in any one of length, width, height, and total engine displacement.
  • a “light vehicle” is a vehicle with a length of 3.4 m or less, a width of 1.48 m or less, a height of 2.0 m or less, and a total displacement of 660 cc or less.
  • a “micro EV” is an electric vehicle with a length of 2.5 m or less, a width of 1.3 m or less, and a height of 2.0 m or less.
  • the operator owns a standard car with a width of 2.0 m, a small car with a width of 1.7 m, a light car with a width of 1.4 m, and an ultra-compact EV with a width of 1.3 m. It is assumed that the vehicle 500 to be driven can be selected.
  • the vehicle restriction ordinance which is a special law of the Road Law, stipulates the relationship between the width of the road and the width of the vehicle. For example, as shown in the chart of FIG. 35, on ordinary roads outside urban areas, it is stipulated that only vehicles with a width that does not exceed 1/2 of the width of the roadway can travel on the roadway.
  • a vehicle 500 owned by a business operator for example, on an ordinary road outside an urban area, as shown in FIG.
  • Small cars with a width of 1.7m can only run on roads with a width of 3.4m or more, and light cars with a width of 1.4m can only run on roads with a width of 2.8m or more. It can only run on a roadway, and a 1.3m-wide ultra-compact EV can only run on a roadway with a width of 2.6m or more.
  • FIG. 37 is a vehicle model reference table T5 in which recommended vehicle widths, specified vehicle widths, and recommended vehicle models are associated with each other in view of such vehicle restriction orders. Specifically, the vehicle model reference table T5 associates a recommended vehicle width of "2.6 m or less" with a recommended vehicle model "ultra-compact EV" with a specified vehicle width of "1.3 m or less”.
  • 2.96m is associated with the recommended vehicle type “Kei car” with the specified vehicle width “1.3m to 1.48m”
  • the recommended vehicle width “2.96m to 3.4m” is associated with the specified vehicle width “1.48m” ⁇ 1.7m” is associated with the recommended vehicle type “compact vehicle”
  • the recommended vehicle width "over 3.4m” is associated with the recommended vehicle type "ordinary vehicle” with the specified vehicle width "over 1.7m”.
  • the movement information transmitting means 112 transmits information indicating the selected recommended vehicle type "ultra-compact EV" to a business operator terminal (not shown) possessed by the business operator.
  • the business terminal displays the recommended vehicle type. This allows the business operator to know that the type of vehicle 500 recommended for use is the "ultra-compact EV".
  • Such vehicle type determination can be performed for each time zone.
  • the first row in FIG. 26 is the result of counting the population of area A for each time zone in the past based on the number of terminal IDs. You can also assign the most suitable vehicle type. Specifically, since the population of area A is 120 people from 6:00 to 9:00, the determination means 140 selects the recommended vehicle speed "35 km/h or less" in this time period (Fig. 30), and selects the recommended width " 2.6 m to 2.96 m" (Fig. 31), the recommended vehicle type corresponding to the prescribed vehicle width "1.3 m to 1.48 m" is "light vehicle” based on the vehicle type standard table T5 shown in Fig. 37. to select.
  • the movement information transmitting means 112 transmits the recommended vehicle speed and the recommended width along with the information indicating the relevant time period to the vehicle 500, and transmits the information indicating the recommended vehicle speed together with the information indicating the relevant time period to the operator terminal.
  • the vehicle 500 displays the recommended vehicle speed and recommended width on the display device 505 for each time period. As a result, the driver can drive according to the displayed recommended vehicle speed and recommended width for each time slot. In this example, from 6:00 to 9:00, the recommended vehicle speed "35 km/h or less" and the recommended width "2.6 m to 2.96 m" are displayed.
  • the movement information transmitting means 112 can also transmit to the vehicle 500 information indicating a recommended patrol route including many recommended widths, together with information indicating each corresponding time zone.
  • the driver can drive according to the displayed recommended tour route for each time period.
  • the business terminal can display recommended vehicle models for each time period. Therefore, the operator can change the type of vehicle that makes a tour of the area A for each time slot. By doing so, the business operator can select an appropriate vehicle model, and the driver can drive appropriately. It can be executed flawlessly.
  • vehicle type determination is performed by counting the population for each day of the week, for each month, and for each season. It can be executed by referring to the reference table T3 (FIG. 31) and the vehicle type reference table T5 (FIG. 37).
  • the moving method determination method includes a server 100d mounted on a vehicle 500 (moving body), transmitting a beacon radio wave to the surroundings while moving in a specific area as the vehicle 500 moves, and a user detecting the beacon radio wave.
  • a method for determining the optimum vehicle speed, movement route, and vehicle type of the vehicle 500, which can be realized by cooperation between the terminal 200 and the wireless device 550 having the communication means 560 capable of performing short-range wireless communication. be.
  • FIG. 38 is a first sequence diagram showing the first processing procedure in the moving technique determination method of the present invention. As can be seen by comparing FIG. 38 and FIG. 10, S301 to S310 etc. in the sequence shown in FIG.
  • advertising information predetermined information
  • the user terminal 200 existing in the specific area is detected. has a step of distributing advertisement information (predetermined information) to
  • the server 100d determines the movement method of the vehicle 500 based on the specific information (S311), transmits determination information indicating the determination result to the vehicle 500, and displays the determination information on the vehicle 500.
  • S312 which is different from the sequence shown in FIG.
  • the specific contents of determination of the movement method, transmission of determination information, and display are common to the contents described in the above (determination of vehicle speed), (determination of moving route), and (determination of vehicle type).
  • S313-S314 of the sequence shown in FIG. 38 are common to S111-S112 of the sequence shown in FIG. Descriptions of common parts are omitted.
  • the moving method determination method of the present invention is a method that allows server 100d to determine the moving method of vehicle 500 in cooperation with wireless device 550, and includes steps of storing advertisement information (predetermined information) Distributing advertising information to user terminals 200 existing in the specific area based on receiving specific information that can identify user terminals 200 via short-range wireless communication (S309); and a step (S311) of determining a method of movement of the vehicle 500 in the specific area based on the specific information received by.
  • advertisement information predetermined information
  • S309 short-range wireless communication
  • FIG. 39 is a second sequence diagram showing the second processing procedure in the moving technique determination method of the present invention.
  • S401 to S405 in the sequence shown in FIG. 39 are common to S301 to S305 in the sequence shown in FIG.
  • the user terminal 200 transmits the specific information directly to the server 100d. It differs from the sequence (S306-S307). Therefore, in the sequence shown in FIG. 39, in short-range wireless communication between wireless device 550 and user terminal 200, URI (Uniform Resource Identifier), which is location information of server 100d, is transmitted from wireless device 550 to user terminal 200. be.
  • URI Uniform Resource Identifier
  • the user terminal 200 can directly access the server 100d based on the location information, and can transfer the specific information to the server 100d.
  • the user terminal 200 if a push notification is executed when a beacon radio wave is detected, and the URI of the server 100d is included in the push notification, specific information can be sent to the server 100d in response to the push operation. can be sent directly.
  • S407 to S413 of the sequence shown in FIG. 39 are common to S308 to S314 of the sequence shown in FIG. Descriptions of common parts are omitted.
  • the determination unit 140 of the server 100d can also determine the movement method such as the vehicle speed of the vehicle 500 based on the radio wave intensity of the beacon radio wave at the user terminal 200.
  • FIG. Therefore, like the server 100b of the second embodiment, the server 100d according to Modification 1 receives short-range communication information from the user terminal 200 or the wireless device 550, and measures the radio field intensity based on the short-range communication information. It has an identifiable configuration.
  • FIG. 40 is an example of a radio field strength reference table T6 in which radio field strength is associated with recommended vehicle speed, recommended vehicle width, specified vehicle width, and recommended vehicle type.
  • the weaker the radio wave intensity the slower the recommended vehicle speed, the narrower the recommended vehicle width, and the narrower the vehicle width.
  • the recommended width of the car model is associated. This is because when the radio wave intensity is weak, communication omission is likely to occur in the short-range wireless communication between the user terminal 200 and the radio device 550, and in this case, the vehicle speed may be reduced to make communication omission less likely to occur. Also, when the radio wave intensity is strong, it is difficult for communication omissions to occur in short-range wireless communication between the user terminal 200 and the radio device 550, and in this case, communication omissions are unlikely to occur even if the vehicle is driven at a relatively high speed.
  • the determining means 140 determines whether the radio wave intensity included in the near field communication information corresponds to "weak”, “weak”, “normal”, or “strong”. For example, if the radio field strength is "less than -80 dBm”, it is judged as “weak”, if it is “-80 to -70 dBm”, it is judged as “weak”, and if it is "-70 to -50 dBm", it is judged as "normal”. , "more than -50 dBm” is determined as “strong”.
  • the determination means 140 selects the recommended vehicle speed “30 km/h” corresponding to the “weak” radio wave intensity, A vehicle width of “2.6 m or less” is selected, a recommended patrol route including the recommended vehicle width is selected, and a recommended vehicle type “ultra-compact EV” with a specified vehicle width of “1.3 m or less” is determined (FIG. 40).
  • the movement information transmission means 112 transmits the recommended vehicle speed, the recommended road width, and the recommended patrol route among the determination information to the vehicle 500 and displays them on the display device 505 .
  • the movement information transmission means 112 transmits the recommended vehicle type among the determination information to the business operator terminal.
  • the operator's terminal can display the recommended vehicle type, and the operator can select the optimum vehicle type.
  • vehicle type determination is performed by counting the number (population) of user terminals 200 with the same radio wave intensity for each time period, day of the week, month, and season. It can be executed by referring to the radio field strength reference table T6 (FIG. 40) corresponding to the maximum radio field strength for each.
  • the driver drives (manually drives) the vehicle 500 based on the determination information displayed in the vehicle, but the vehicle 500 can be driven automatically without depending on the driver.
  • the determination means 140 of the server 100d identifies the population existing in the specific area based on the specific information acquired via short-range wireless communication, and determines vehicle speed, width, movement route, etc. based on the population.
  • the configuration of determining the movement method and transmitting the determination information to the vehicle 500 is common to the case of manual driving. This is different from manual driving in that the vehicle 500 is automatically driven. More specifically, determination information (recommended vehicle speed and movement route) indicating the determination result by the determination means 140 is transmitted to the vehicle 500 by the movement information transmission means 112 .
  • the movement control means 511 controls the driving device 507 of the vehicle 500 based on the determination information. If the determination information includes the recommended vehicle speed and travel route, the movement control means 511 controls devices such as the accelerator, the steering wheel, and the brake, which are the driving device 507, so as to move along the recommended route and travel route.
  • the determination information includes the recommended vehicle speed and travel route
  • the movement control means 511 controls devices such as the accelerator, the steering wheel, and the brake, which are the driving device 507, so as to move along the recommended route and travel route.
  • automatic driving has a high affinity with EVs. This is because the reaction of the engine in an internal combustion engine takes time, but the reaction of the electric motor in an EV is superior. Therefore, by adopting an EV in the vehicle 500, it is possible to eliminate labor costs for the driver while enabling smooth movement control. In particular, by adopting an ultra-compact EV, it is possible to further reduce costs such as electric power consumption, etc., with higher safety.
  • a moving method determination system 1e according to a fifth embodiment of the present invention will be described.
  • a travel method determination system 1e of the fifth embodiment is a system that determines an optimum travel method of a vehicle 500 used in the analysis system 1b of the second embodiment. Therefore, the moving technique determination system 1e of the fifth embodiment has at least all the configurations (hardware and functions) of the analysis system 1b of the second embodiment.
  • FIG. 41 is a functional configuration diagram of a moving method determination system 1e according to the fifth embodiment. As shown in FIG. 41, the moving method determination system 1e according to the fifth embodiment differs from the analysis system 1b of the second embodiment in that a server 100e includes determination means 140.
  • FIG. 41 is a functional configuration diagram of a moving method determination system 1e according to the fifth embodiment. As shown in FIG. 41, the moving method determination system 1e according to the fifth embodiment differs from the analysis system 1b of the second embodiment in that a server 100e includes determination means 140.
  • a wireless device 550 transmits beacon radio waves to the surroundings while moving in a specific area as the vehicle 500 moves, and a user terminal 200 that detects the beacon radio waves. It is common to the analysis system 1b in that it includes a communication means 560 consisting of a transmission means 553 and a reception means 552 capable of executing short-range wireless communication.
  • the server 100e which is also a mobile method determination device, receives specific information that can identify the user terminal 200 via short-range wireless communication. It is common to the analysis system 1b in that it includes analysis means 130 that analyzes users existing in the specific area based on the received specific information.
  • the movement method determination system 1e is different from the analysis system 1b in that the determination means 140 determines the movement method of the vehicle 500 in the specific area based on the specific information received via short-range wireless communication. This point is common to the moving method determination system 1d of the fourth embodiment.
  • the moving method determination system 1e of the fifth embodiment is obtained by adding the determining means 140 in the moving method determination system 1d of the fourth embodiment to the analysis system 1b of the second embodiment.
  • the specific contents of determination of the movement method, transmission of determination information, and display are common to the contents described in the above (determination of vehicle speed), (determination of moving route), and (determination of vehicle type).
  • the determination means 140 obtains the population of the area based on the specific information (terminal ID, etc.) used when generating the analysis information, and based on the population, the recommended vehicle speed, recommended width, recommended patrol route, and recommended vehicle type. I am trying to judge the method.
  • the same reference numerals are assigned to the configurations and functions common to those of the second embodiment and the fourth embodiment, and a description thereof will be omitted.
  • FIG. 42 is a sequence diagram showing the processing procedure in the moving method determination method of the present invention.
  • S501 to S510 etc. in the sequence shown in FIG. 42 are common to S1 to S10 in the sequence shown in FIG.
  • the server 100e determines the movement method of the vehicle 500 based on the specific information (S511), the determination information indicating the determination result is transmitted to the vehicle 500 and the like, and the determination information is displayed on the vehicle 500.
  • S512 is different from the sequence shown in FIG. S513-S514 of the sequence shown in FIG. 42 are common to S11-S12 of the sequence shown in FIG. Descriptions of common parts are omitted.
  • the movement method determination method of the present invention includes a server 100e mounted on a vehicle 500 (moving body), transmitting means 551 for transmitting beacon radio waves to surroundings while moving in a specific area as the vehicle 500 moves, and a beacon
  • a moving method determination method capable of determining a moving method of a vehicle 500 by cooperation between a user terminal 200 that has detected radio waves and a wireless device 550 having communication means 560 capable of performing short-range wireless communication, A step of receiving specific information that can identify the user terminal 200 via wireless communication, and a step of generating analysis information of users existing in a specific area based on the specific information received via short-range wireless communication (S508). ), and a step (S511) of determining a moving method of the vehicle 500 in the specific area based on the specific information received via the short-range wireless communication.
  • FIG. 43 is a functional configuration diagram of a moving method determination system 1f according to the sixth embodiment. As shown in FIG.
  • the moving technique determination system 1f is similar to the information distribution system 1a of the first embodiment and the analysis system of the second embodiment in that the server 100f includes determination means 140. Different from 1b.
  • a wireless device 550 transmits beacon radio waves to the surroundings while moving in a specific area as the vehicle 500 moves, and a user terminal 200 that detects the beacon radio waves.
  • a communication means 560 comprising a transmission means 553 and a reception means 552 capable of executing short-range wireless communication, and a reception means for the server 100f to receive specific information capable of specifying the user terminal 200 via the short-range wireless communication.
  • 111 in common with the information distribution system 1a of the first embodiment and the analysis system 1b of the second embodiment.
  • the server 100f includes a storage unit 115 that stores predetermined information, a reception unit 111 that receives specific information that can identify the user terminal 200 via short-range wireless communication, It is common to the information distribution system 1a of the first embodiment in that it includes distribution means 114 for distributing the predetermined information to user terminals existing in the specific area based on the reception of the information. It is common to the analysis system 1b of the second embodiment in that it includes analysis means 130 that generates analysis information of users existing in a specific area based on specific information received via communication. It is different from the information distribution system 1a and the analysis system 1b in that it determines the movement method of the vehicle 500 in the specific area based on the specific information received via the long-distance wireless communication.
  • the moving method determination system 1f of the sixth embodiment is the information distribution system 1a of the first embodiment and the analysis system 1b of the second embodiment, the moving method determination system 1d of the fourth embodiment, and the moving method determination system 1d of the fifth embodiment. It is obtained by adding the determination means 140 in the movement method determination system 1e.
  • the specific contents of determination of the movement method, transmission of determination information, and display are common to the contents described in the above (determination of vehicle speed), (determination of moving route), and (determination of vehicle type). That is, the determination means 140 obtains the population of the area based on the specific information (terminal ID, etc.) used when generating the analysis information, and based on the population, the recommended vehicle speed, recommended width, recommended patrol route, and recommended vehicle type. I'm trying to judge the method. Configurations and functions common to those of the first to fifth embodiments are denoted by the same reference numerals, and description thereof will be omitted.
  • the mobile method determination systems 1d to 1f of the present invention based on the specific information acquired through short-range wireless communication between the wireless device 550, which is a mobile beacon device, and the user terminal 200, the specified Information distribution to user terminals 200 existing in the area and dynamic analysis of users are actively performed. I'm trying to judge the method. By moving the vehicle 500 based on the movement method thus determined, information distribution and analysis are performed with high accuracy.
  • short-range wireless communication is performed with the user terminal 200 while moving the wireless device 550 corresponding to the beacon device, and information distribution and user analysis are performed via the short-range wireless communication.
  • Each process can be executed with high accuracy by determining a movement method that can reduce communication omissions in wireless communication.
  • the present invention is not limited to the above-described embodiments, and that various modifications can be made within the scope of the present invention.
  • the configurations of the information distribution system 1a, the analysis system 1b, the information distribution/analysis system 1c, and the movement method determination systems 1d to 1f are not limited to those of the above-described embodiments.
  • a device can also be provided.
  • the information distribution/analysis system 1c of the third embodiment is simply provided with the information distribution system 1a of the first embodiment and the analysis system 1b of the second embodiment separately, and the server 100a and the server 100b
  • the configuration may be such that they are linked so that data communication can be performed via a communication line.
  • the processing procedure in the method and program is not limited to the above procedure, and a part of the procedure may be changed.
  • the present invention can be configured without including the advertiser terminal 300 and client terminal 300 .
  • the advertiser terminal 300 and the client terminal 300 are unnecessary.
  • the operator or client may be allowed to select "detailed” or "simple" for information distribution and analysis. When "Details" is selected, a slow recommended vehicle speed is selected, a narrow recommended width is selected, and a narrow vehicle type is selected.

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Abstract

The present invention determines an optimal vehicle movement method in a system for delivering information and analyzing users in a specific region by using a beacon device installed in a vehicle. A system equipped with a wireless device 550 installed in a vehicle 500, a user terminal 200 and a server 100, wherein: the wireless device 550 is equipped with a transmission means 551 for transmitting a beacon radio wave to the surrounding area while moving in a specific region in association with the vehicle 500 movement, and a communication means 560 capable of near-field communication with the user terminal 200, which detected the beacon radio wave; and the server 100 is equipped with a receiving means 111 for receiving specific information capable of identifying the user terminal 200 via near-field communication, a delivery means 114 for delivering advertisement information to the user terminal 200 present in the specific region on the basis of receipt of the specific information, and a determination means 140 for determining the movement means of the vehicle 500 in the specific region on the basis of the specific information received via near-field communication.

Description

移動手法判定システム、移動手法判定装置、及び移動手法判定方法Moving method determination system, moving method determining device, and moving method determining method
　本発明は、電波を周囲に発信する無線装置を移動体に搭載して特定地域を移動させ、電波を検知したユーザ端末に関する情報配信や分析を行うシステムにおいて、前記移動体の最適な移動手法を判定する移動手法判定システム、移動手法判定装置、及び移動手法判定方法に関する。 The present invention relates to a system for distributing and analyzing information about a user terminal that detects radio waves by mounting a wireless device that emits radio waves on a mobile body and moving the mobile body in a specific area, and in which the optimal movement method for the mobile body is determined. The present invention relates to a moving technique determination system, a moving technique determining apparatus, and a moving technique determining method.
　従来から、車両を利用した情報活用の技術が知られている。
　例えば、車体に広告を表示しながら街中を移動させることにより、街中にいる人に広告を見せる移動広告と呼ばれる手法が知られている。
　この種の技術として、特許文献１や特許文献２には、外部に向けて表示された表示装置に所定の情報を表示させる車両（ラッピングカー）やラッピングバスに関する技術が開示されている。
　また、車両の移動情報に基づき交通情報を分析する技術が知られている。
　この種の技術として、特許文献３には、プローブカーや道路上に設置したビーコン装置によって得た車両の位置や移動速度を道路地図データベースとマッチングさせて渋滞情報や目的地までの予想移動時間などの交通情報を分析するシステムが開示されている。 2. Description of the Related Art Conventionally, technology for utilizing information using vehicles has been known.
For example, there is known a method called moving advertisement, in which an advertisement is displayed on a vehicle body and the advertisement is displayed to people in the city by moving the vehicle in the city.
As this type of technology, Patent Literature 1 and Patent Literature 2 disclose techniques relating to a vehicle (wrapped car) and a wrapped bus in which predetermined information is displayed on a display device facing the outside.
Techniques for analyzing traffic information based on vehicle movement information are also known.
As a technology of this kind, in Patent Document 3, vehicle positions and moving speeds obtained by probe cars and beacon devices installed on roads are matched with a road map database to obtain information on traffic jams and estimated travel times to destinations. A system for analyzing traffic information is disclosed.
特開２０２０－０５２０７２号公報JP 2020-052072 A 特開２００９－８０３４１号公報JP-A-2009-80341 特開２００８－１３４９５７号公報JP 2008-134957 A
　しかしながら、移動広告に関しては、ラッピングカーが近くを通ったとしても、ラッピング広告を見ないユーザが多い。
　例えば、街中でスマートフォンを閲覧・操作しているユーザは、その閲覧・操作に集中しているため、ラッピング広告を見逃すことがある。
　交通情報の分析に関しては、プローブカーやビーコン装置を用いて分析可能な技術はあったが、特定地域に存在するユーザの行動履歴や属性などを分析する技術は存在しなかった。
　また、ビーコン装置は、固定設置するのが技術常識であり、近距離無線通信が可能な受信圏の範囲も限られている。
　そうすると、特定の地域に存在する多くのユーザにその地域に広告を配信したい場合やその地域に存在するユーザの分析を行う場合には、地域の広さに応じた数のビーコン装置を設置する必要があり、手間やコストが嵩む課題があった。 However, with respect to mobile advertisements, many users do not see the wrapping advertisement even if the wrapping car passes nearby.
For example, a user browsing and operating a smartphone in the street may miss wrapping advertisements because they are concentrating on browsing and operating the smartphone.
Regarding the analysis of traffic information, although there are techniques that can be analyzed using probe cars and beacon devices, there is no technique that analyzes the behavior history and attributes of users existing in a specific area.
In addition, it is common technical knowledge to install a beacon device in a fixed manner, and the range of reception range in which short-range wireless communication is possible is also limited.
Then, when it is desired to distribute advertisements to a large number of users existing in a specific area, or when analyzing users existing in the area, it is necessary to install a number of beacon devices corresponding to the size of the area. There was a problem that labor and cost increased.
　そこで、本願の発明者は、無線装置を車両に搭載し、車両の移動により無線装置を特定地域を移動させながら、無線装置とユーザ端末との近距離無線通信を介して取得した特定情報に基づいてユーザに情報配信したりユーザの分析を実行するシステムを創作した。
　これらのシステムによれば、車両を特定地域を巡回させるだけで特定地域に存在するユーザ端末を特定して情報配信を行ったり、特定地域に存在するユーザの分析を行うことができる。
　ところで、これらのシステムにおいて、無線装置とユーザ端末との間で行われる近距離無線通信において通信漏れを生じることが想定される。
　これは、近距離無線通信は、無線装置から近い位置に存在するユーザ端末との通信を可能とする技術であるところ、無線装置は、特定位置に固定されておらず、車両により移動しながら近距離無線通信を実行するからである。
　この問題に対し、単に車両の移動速度を遅くする方法が考えられるが、その場合、巡回が遅くなって作業効率が悪化する問題が生じる。 Therefore, the inventor of the present application mounted a wireless device in a vehicle, moved the wireless device in a specific area by moving the vehicle, and based on specific information acquired through short-range wireless communication between the wireless device and the user terminal, We have created a system that distributes information to users and performs user analysis.
According to these systems, it is possible to identify user terminals existing in a specific area and distribute information, or to analyze users existing in the specific area simply by having a vehicle go around the specific area.
By the way, in these systems, it is assumed that communication leaks occur in short-range wireless communication between wireless devices and user terminals.
This is because short-range wireless communication is a technology that enables communication with a user terminal located near a wireless device. This is because long-distance wireless communication is performed.
A possible solution to this problem is to simply slow down the moving speed of the vehicle, but in that case, the problem arises that the patrol becomes slow and the work efficiency deteriorates.
　上記課題に鑑み、本発明の一態様に係る移動手法判定システムは、移動体に搭載された無線装置と、ユーザ端末と、サーバと、を備え、前記無線装置は、前記移動体の移動に伴い特定地域を移動しながら所定の電波を周囲に発信する発信手段と、前記電波を検知した前記ユーザ端末と近距離無線通信を実行可能な通信手段と、を備え、前記サーバは、所定の情報を記憶する記憶手段と、前記近距離無線通信を介して前記ユーザ端末を特定可能な特定情報を受信する受信手段と、前記特定情報を受信したことに基づいて、前記特定地域に存在するユーザ端末に前記所定の情報を配信する配信手段と、前記近距離無線通信を介して受信した特定情報に基づいて、前記特定地域における前記移動体の移動手法を判定する判定手段と、を備えるようにしている。 In view of the above problems, a moving technique determination system according to an aspect of the present invention includes a wireless device mounted on a mobile body, a user terminal, and a server, wherein the wireless device is configured to transmitting means for transmitting predetermined radio waves to surroundings while moving in a specific area; and communication means capable of performing short-range wireless communication with the user terminal that has detected the radio waves, wherein the server transmits predetermined information. storage means for storing; receiving means for receiving specific information capable of identifying the user terminal via the short-range wireless communication; Distributing means for distributing the predetermined information; and determination means for determining a moving method of the mobile body in the specific area based on the specific information received via the short-range wireless communication. .
　また、本発明の他の一態様に係る移動手法判定装置は、移動体に搭載され、前記移動体の移動に伴い特定地域を移動しながら所定の電波を周囲に発信する発信手段と、前記電波を検知したユーザ端末と近距離無線通信を実行可能な通信手段と、を備えた無線装置との連携によって前記移動体の移動手法を判定可能な移動手法判定装置であって、所定の情報を記憶する記憶手段と、前記近距離無線通信を介して前記ユーザ端末を特定可能な特定情報を受信する受信手段と、前記近距離無線通信を介して特定情報を受信したことに基づいて、前記特定地域に存在するユーザ端末に前記所定の情報を配信する配信手段と、前記近距離無線通信を介して受信した特定情報に基づいて、前記特定地域における前記移動体の移動手法を判定する判定手段と、を備えるようにしてある。 Further, a moving method determination apparatus according to another aspect of the present invention includes transmitting means that is mounted on a mobile body and that transmits predetermined radio waves to surroundings while moving in a specific area as the mobile body moves; A mobile method determination device capable of determining the mobile method of the mobile object by cooperation between a user terminal that detects a user terminal and a communication means capable of executing short-range wireless communication, the mobile method determination device storing predetermined information a storage means for receiving specific information that can identify the user terminal via the short-range wireless communication; and based on the reception of the specific information via the short-range wireless communication, the specific area distribution means for distributing the predetermined information to user terminals existing in the area; determination means for determining a movement method of the mobile body in the specific area based on the specific information received via the short-range wireless communication; is provided.
　また、本発明の他の一態様に係る移動手法判定方法は、移動体に搭載され、前記移動体の移動に伴い特定地域を移動しながら所定の電波を周囲に発信する発信手段と、前記電波を検知したユーザ端末と近距離無線通信を実行可能な通信手段と、を備えた無線装置との連携によって前記移動体の移動手法を判定可能な移動手法判定方法であって、所定の情報を記憶するステップと、前記近距離無線通信を介して前記ユーザ端末を特定可能な特定情報を受信したことに基づいて、前記特定地域に存在するユーザ端末に前記所定の情報を配信するステップと、前記近距離無線通信を介して受信した特定情報に基づいて、前記特定地域における前記移動体の移動手法を判定するステップと、を有するようにしてある。 Further, a moving method determination method according to another aspect of the present invention includes transmitting means mounted on a moving body for transmitting a predetermined radio wave to surroundings while moving in a specific area as the moving body moves; A moving method determination method capable of determining a moving method of the moving object by cooperation between a user terminal that detects a user terminal and a communication means capable of executing short-range wireless communication, wherein predetermined information is stored distributing the predetermined information to user terminals existing in the specific area based on the reception of the specific information that can identify the user terminal via the short-range wireless communication; and determining a moving method of the mobile body in the specific area based on the specific information received via the long-distance wireless communication.
　本発明によれば、移動体を利用して移動しながら実行する近距離無線通信を介して効果的に情報配信やユーザ分析を実行し、さらには、精度良く情報配信やユーザ分析を実行することができる。 According to the present invention, it is possible to effectively perform information distribution and user analysis through short-range wireless communication that is performed while moving using a mobile body, and further accurately perform information distribution and user analysis. can be done.
本発明の第１実施形態に係る情報配信システムの概要図である。1 is a schematic diagram of an information distribution system according to a first embodiment of the present invention; FIG. サーバのハードウェア構成図である。3 is a hardware configuration diagram of a server; FIG. ユーザ端末のハードウェア構成図である。3 is a hardware configuration diagram of a user terminal; FIG. 車両のハードウェア構成図である。It is a hardware block diagram of a vehicle. 情報配信システムの機能構成図である。1 is a functional configuration diagram of an information distribution system; FIG. 車両の特定経路に沿った移動に伴いビーコン電波の受信圏が特定経路に沿って移動する様子を示す図である。上図は第１時点における受信圏を示し、下図は第２時点における受信圏を示す。FIG. 3 is a diagram showing how a beacon radio reception range moves along a specific route as a vehicle moves along the specific route; The upper diagram shows the reception area at the first point in time, and the lower diagram shows the reception area at the second point in time. 車両の特定地域における移動に伴いビーコン電波の受信圏が特定地域全体を漏れなく移動する様子を示す図である。FIG. 4 is a diagram showing how a beacon radio wave reception range moves throughout a specific area as a vehicle moves in the specific area. 特定経路（国道○号線）に沿って存在するユーザ端末において表示される広告情報の一例である。It is an example of advertisement information displayed on a user terminal existing along a specific route (national highway No. XX). 特定地域（地域Ａ）に存在するユーザ端末において表示される広告情報の一例である。It is an example of advertisement information displayed on a user terminal existing in a specific area (area A). 情報配信方法の処理手順を示す第１のシーケンス図である。FIG. 10 is a first sequence diagram showing a processing procedure of an information distribution method; 情報配信方法の処理手順を示す第２のシーケンス図である。FIG. 10 is a second sequence diagram showing the processing procedure of the information distribution method; 車両が複数の地域をまたいで移動する場合を示す図である。FIG. 4 is a diagram showing a case where a vehicle moves across multiple regions; 地域と広告情報とが対応付けられた広告情報ＤＢの一例である。It is an example of an advertisement information DB in which areas and advertisement information are associated with each other. 地域Ｂに存在するユーザ端末において表示される広告情報の一例である。It is an example of advertisement information displayed on a user terminal located in area B. FIG. 本発明の第２実施形態に係る分析システムの機能構成図である。It is a functional block diagram of the analysis system which concerns on 2nd Embodiment of this invention. 車両の特定経路に沿った移動に伴いビーコン電波の受信圏が特定経路に沿って移動する様子を示す図である。上図は第１時点における受信圏を示し、下図は第２時点における受信圏を示す。FIG. 3 is a diagram showing how a beacon radio reception range moves along a specific route as a vehicle moves along the specific route; The upper diagram shows the reception area at the first point in time, and the lower diagram shows the reception area at the second point in time. 車両の特定地域における移動に伴いビーコン電波の受信圏が特定地域全体を漏れなく移動する様子を示す図である。FIG. 4 is a diagram showing how a beacon radio wave reception range moves throughout a specific area as a vehicle moves in the specific area. 分析方法の処理手順を示すシーケンス図である。FIG. 4 is a sequence diagram showing a processing procedure of an analysis method; 分析方法における一部の工程を詳細に示すフローチャートである。4 is a flow chart detailing some steps in the analysis method; 接続画面の一例である。It is an example of a connection screen. 特定ウェブサイトの一例である。It is an example of a specific website. 閲覧履歴ファイルの一例である。It is an example of a browsing history file. 行動履歴ファイルの一例である。It is an example of an action history file. 行動履歴に基づく分析を示す第１の説明図である。FIG. 11 is a first explanatory diagram showing analysis based on action history; 行動履歴に基づく分析を示す第２の説明図である。FIG. 11 is a second explanatory diagram showing analysis based on action history; 分析情報の一例を示す図表である。It is a chart which shows an example of analysis information. 本発明の第３実施形態に係る情報配信・分析システムの機能構成図である。FIG. 11 is a functional configuration diagram of an information distribution/analysis system according to a third embodiment of the present invention; 本発明の第４実施形態に係る移動手法判定システムの機能構成図である。FIG. 11 is a functional configuration diagram of a moving method determination system according to a fourth embodiment of the present invention; 車速基準テーブルの第１の例図である。FIG. 4 is a first example diagram of a vehicle speed reference table; 車速基準テーブルの第２の例図である。FIG. 10 is a second example diagram of a vehicle speed reference table; 幅員基準テーブルの例図である。FIG. 11 is an example diagram of a width reference table; 車道地図テーブルの例図である。It is an example figure of a roadway map table. 地域Ａに存在する車道を、車道地図テーブルに含まれる位置情報に基づいて表した地図である。This is a map showing the roadways existing in the area A based on the position information included in the roadway map table. 上図は、幅員が３．４ｍ超の車道のみから構成される巡回ルート（ルートＡ）を示す地図であり、下図は、幅員が２．６ｍ以下の車道を含む巡回ルート（ルートＢ）を示す地図である。The upper map shows a patrol route (Route A) consisting only of roadways with a width of more than 3.4m, and the lower map shows a patrol route (Route B) that includes roadways with a width of 2.6m or less. It's a map. 道路法の特別法にあたる車両制限令において規定されている、道路の幅員と車両の幅の関係を示す図である。It is a figure which shows the relationship between the width of a road and the width of a vehicle prescribed|regulated by the vehicle restriction order which is a special law of the road law. 図３５に示す規定の一例を示すイメージ図である。FIG. 36 is an image diagram showing an example of the regulation shown in FIG. 35; 車種基準テーブルの一例である。It is an example of a vehicle model reference table. 移動手法判定方法の第１の処理手順を示す第１のシーケンス図である。FIG. 10 is a first sequence diagram showing a first processing procedure of a moving technique determination method; 移動手法判定方法の第２の処理手順を示す第２のシーケンス図である。FIG. 11 is a second sequence diagram showing a second processing procedure of the moving method determination method; 電波強度基準テーブルの一例である。It is an example of a radio wave intensity reference table. 本発明の第５実施形態に係る移動手法判定システムの機能構成図である。FIG. 11 is a functional configuration diagram of a moving method determination system according to a fifth embodiment of the present invention; 移動手法判定方法の第３の処理手順を示す第３のシーケンス図である。FIG. 12 is a third sequence diagram showing a third processing procedure of the moving method determination method; 本発明の第６実施形態に係る移動手法判定システムの機能構成図である。FIG. 11 is a functional configuration diagram of a moving method determination system according to a sixth embodiment of the present invention;
　本発明の情報配信システム、分析システム、情報配信・分析システム、及び移動手法判定システムの好ましい実施形態について説明する。 Preferred embodiments of the information distribution system, analysis system, information distribution/analysis system, and movement method determination system of the present invention will be described.
＜第１実施形態＞
　本発明の第１実施形態に係る情報配信システム１ａについて説明する。
　第１実施形態の情報配信システム１ａは、無線装置５５０が搭載された車両５００と、ユーザ端末２００と、広告主端末３００と、サーバ１００ａとを備えている。
　情報配信システム１ａは、車両５００の移動に伴い無線装置５５０を移動させながらビーコン電波を周囲に発信させ、当該ビーコン電波を検知したユーザ端末２００と無線装置５５０との近距離無線通信を介して特定地域に存在するユーザに広告情報を配信する。
　なお、車両５００は、本発明の「移動体」の一例であり、電動バイク、ドローンなど他の移動体を適用することもできる。
　また、広告情報は、本発明の「所定の情報」の一例であり、自治体情報、地域情報、災害情報、防災情報など他の情報を適用することもできる。 <First embodiment>
An information distribution system 1a according to the first embodiment of the present invention will be described.
The information distribution system 1a of the first embodiment includes a vehicle 500 equipped with a wireless device 550, a user terminal 200, an advertiser terminal 300, and a server 100a.
The information distribution system 1a moves the wireless device 550 along with the movement of the vehicle 500, transmits a beacon radio wave to the surroundings, and specifies through short-range wireless communication between the user terminal 200 that detects the beacon wave and the wireless device 550. To distribute advertisement information to users existing in an area.
Note that the vehicle 500 is an example of the “moving body” of the present invention, and other moving bodies such as electric motorcycles and drones can also be applied.
Also, the advertisement information is an example of the "predetermined information" of the present invention, and other information such as local government information, regional information, disaster information, and disaster prevention information can also be applied.
　図１は、情報配信システム１ａの概要図である。
　図１に示すように、情報配信システム１ａは、サーバ１００ａ、ユーザが所持するユーザ端末２００、広告主端末３００、及び無線装置５５０が搭載された車両５００を備えて構成され、各構成部が連携することで構成される。
　各構成部は、インターネット９００などの通信回線を介して通信可能に接続される。 FIG. 1 is a schematic diagram of an information distribution system 1a.
As shown in FIG. 1, an information distribution system 1a includes a server 100a, a user terminal 200 owned by a user, an advertiser terminal 300, and a vehicle 500 equipped with a wireless device 550. It consists of
Each component is communicably connected via a communication line such as the Internet 900 .
　図２は、サーバ１００ａのハードウェア構成図である。
　サーバ１００ａは、本発明の情報配信装置であり、広告配信を事業とする事業者が所有・管理する情報処理装置である。
　サーバ１００ａは、プロセッサ１０１と、メモリ１０２と、ストレージ１０３と、通信装置１０４と、を備えている。
　プロセッサ１０１は、プログラムを実行することにより、サーバ１００ａの各部を制御し、サーバ１００ａの機能を実現する処理を行う。プロセッサ１０１には、例えばＣＰＵ（Central Processing Unit）が用いられる。
　メモリ１０２は、コンピュータが読み取り可能な記録媒体であり、プロセッサ１０１により実行されるプログラムやデータを展開するために記憶する。メモリ１０２には、例えばＲＡＭ（Random Access Memory）及びＲＯＭ（Read Only Memory）が用いられる。
　ストレージ１０３は、コンピュータが読み取り可能な記録媒体であり、プロセッサ１０１により用いられる各種のデータ及びプログラムを記憶する。ストレージ１０３には、例えばＨＤＤ（Hard Disk Drive）又はＳＳＤ（Solid State Drive）が用いられる。
　通信装置１０４は、インターネット９００に接続され、例えばインターネット９００を介してユーザ端末２００、広告主端末３００、車両５００、無線装置５５０とデータ通信を行う。 FIG. 2 is a hardware configuration diagram of the server 100a.
The server 100a is an information distribution apparatus according to the present invention, and is an information processing apparatus owned and managed by a business operator engaged in advertising distribution.
The server 100 a includes a processor 101 , memory 102 , storage 103 and communication device 104 .
The processor 101 executes a program to control each unit of the server 100a and perform processing for realizing the functions of the server 100a. A CPU (Central Processing Unit), for example, is used for the processor 101 .
The memory 102 is a computer-readable recording medium, and stores programs to be executed by the processor 101 and data to be developed. For the memory 102, for example, a RAM (Random Access Memory) and a ROM (Read Only Memory) are used.
The storage 103 is a computer-readable recording medium, and stores various data and programs used by the processor 101 . For the storage 103, for example, an HDD (Hard Disk Drive) or SSD (Solid State Drive) is used.
The communication device 104 is connected to the Internet 900 and performs data communication with the user terminal 200, the advertiser terminal 300, the vehicle 500, and the wireless device 550 via the Internet 900, for example.
　図３は、ユーザ端末２００のハードウェア構成図である。
　ユーザ端末２００は、ユーザが所持する情報端末であり、スマートフォンやタブレット端末などが相当する。
　ユーザ端末２００は、プロセッサ２０１と、メモリ２０２と、ストレージ２０３と、操作装置２０４と、表示装置２０５と、通信装置２０６と、を備える。
　プロセッサ２０１は、プログラムを実行することにより、ユーザ端末２００の各部を制御し、ユーザ端末２００の機能を実現する処理を行う。
　メモリ２０２は、コンピュータが読み取り可能な記録媒体であり、プロセッサ２０１により実行されるプログラムやデータを展開するために記憶する。
　ストレージ２０３は、コンピュータが読み取り可能な記録媒体であり、プロセッサ２０１により用いられる各種のデータ及びプログラムを記憶する。ストレージ２０３には、例えば、ＨＤＤ（Hard Disk Drive）、ＳＳＤ（Solid State Drive）、フラッシュメモリなどが用いられる。
　操作装置２０４は、ユーザ端末２００の操作に用いられる装置であり、例えばタッチパネルなどが該当する。
　表示装置２０５は、各種画面を表示する。表示装置２０５には、例えば液晶ディスプレイが用いられる。表示装置２０５は、タッチセンサと一体となってタッチパネルとして構成されてもよい。
　通信装置２０６は、インターネット９００に接続され、インターネット９００を介してサーバ１００ａや無線装置５５０とデータ通信を行う。 FIG. 3 is a hardware configuration diagram of the user terminal 200. As shown in FIG.
The user terminal 200 is an information terminal owned by a user, and corresponds to a smart phone, a tablet terminal, or the like.
User terminal 200 includes processor 201 , memory 202 , storage 203 , operation device 204 , display device 205 and communication device 206 .
The processor 201 executes a program to control each unit of the user terminal 200 and perform processing for realizing the functions of the user terminal 200 .
The memory 202 is a computer-readable recording medium, and stores programs to be executed by the processor 201 and data to be developed.
The storage 203 is a computer-readable recording medium, and stores various data and programs used by the processor 201 . For the storage 203, for example, a HDD (Hard Disk Drive), an SSD (Solid State Drive), a flash memory, or the like is used.
The operation device 204 is a device used to operate the user terminal 200, and corresponds to, for example, a touch panel.
The display device 205 displays various screens. A liquid crystal display, for example, is used for the display device 205 . The display device 205 may be configured as a touch panel integrated with a touch sensor.
The communication device 206 is connected to the Internet 900 and performs data communication with the server 100 a and the wireless device 550 via the Internet 900 .
　広告主端末３００は、広告主が所持するスマートフォン、タブレット端末、パーソナルコンピュータなどの情報端末である。
　広告主端末３００は、ユーザ端末２００と同じハードウエア構成であるため詳細な説明を省略する。
　なお、広告主は広告を事業者に依頼する依頼主でもあることから、広告主端末３００を依頼主端末３００とも称する。 The advertiser terminal 300 is an information terminal such as a smartphone, tablet terminal, or personal computer owned by the advertiser.
Since the advertiser terminal 300 has the same hardware configuration as the user terminal 200, detailed description thereof will be omitted.
Since the advertiser is also the client who requests the advertisement from the business, the advertiser terminal 300 is also referred to as the client terminal 300 .
　車両５００は、事業者が所持する、内燃機関車、電気自動車（Electric Vehicle。以下、ＥＶともいう）などの自動車を例示することができる。
　内燃機関車は、ガソリンなどの燃料を燃焼させその燃焼ガスを用いてエンジンを駆動することにより走行を可能とする。
　ＥＶは、リチウムイオン電池などの蓄電池を備え、充電により蓄電池に蓄電した電力でモーターを駆動することで走行を可能とする。 The vehicle 500 can be exemplified by an automobile such as an internal combustion locomotive or an electric vehicle (hereinafter also referred to as EV) owned by a business operator.
An internal combustion locomotive burns fuel such as gasoline and uses the combustion gas to drive an engine to enable running.
An EV is equipped with a storage battery such as a lithium ion battery, and can run by driving a motor with electric power stored in the storage battery by charging.
　ＥＶには、軽自動車と同等かそれよりも小さい超小型ＥＶと称されるものがある。
　超小型ＥＶは、乗車定員が４名以下、最高速度６０ｋｍ／ｈ以下、定格出力０．６ｋｗ以上、長さ２．５ｍ以下、幅１．３ｍ以下、高さ２．０ｍ以下、最大積載量３５０ｋｇ以下のものが例示される。
　超小型ＥＶに備えられるバッテリーは、容量９～１０ｋＷｈ（１セルタイプ）、充電時間５～１６時間であり、満充電状態で約１００～１５０ｋｍの航続距離を実現している。
　なお、国土交通省により、超小型モビリティとして型式指定車（幅１．３ｍ以下）と認定車（１．４８ｍ以下）の２種類の区分が認定されているが、本実施形態では、型式指定車を超小型ＥＶとして説明する。 Among EVs, there is an ultra-compact EV that is equal to or smaller than a light vehicle.
The ultra-compact EV has a passenger capacity of 4 or less, a maximum speed of 60 km/h or less, a rated output of 0.6 kW or more, a length of 2.5 m or less, a width of 1.3 m or less, a height of 2.0 m or less, and a maximum payload of 350 kg. The following are exemplified.
The battery installed in the ultra-compact EV has a capacity of 9 to 10 kWh (1 cell type), a charging time of 5 to 16 hours, and a cruising range of about 100 to 150 km when fully charged.
The Ministry of Land, Infrastructure, Transport and Tourism has approved two categories of ultra-compact mobility: type-designated vehicles (width of 1.3m or less) and certified vehicles (width of 1.48m or less). will be described as a micro EV.
　図４は、車両５００のハードウェア構成図である。
　車両５００は、プロセッサ５０１と、メモリ５０２と、ストレージ５０３と、通信装置５０４と、表示装置５０５と、測位装置５０６と、運転装置５０７と、無線装置５５０とを備えている。
　プロセッサ５０１は、プログラムを実行することにより、車両５００の各部及び無線装置５５０を制御し、車両５００及び無線装置５５０の機能を実現する処理を行う。
　メモリ５０２は、コンピュータが読み取り可能な記録媒体であり、プロセッサ５０１により実行されるプログラムやデータを展開するために記憶する。
　ストレージ５０３は、コンピュータが読み取り可能な記録媒体であり、プロセッサ５０１により用いられる各種のデータ及びプログラムを記憶する。
　通信装置５０４は、例えば、ルータが該当し、インターネット９００を介してサーバ１００ａとデータ通信を行う。
　ルータは、所定の無線通信規格（例えばＬＴＥ（Long Term Evolution）などの４Ｇや５Ｇ）に従って無線通信を実行する。
　表示装置５０５は、各種画面を表示する。表示装置５０５には、例えば液晶ディスプレイが用いられる。表示装置５０５は、ダッシュボードやインストルメントパネルに設けられ、運転手が運転しながら表示情報を視認することができる。
　測位装置５０６は、例えば、ＧＰＳを含むＧＮＳＳ（global navigation satellite system）などの測位手段であり、車両５００の現在の位置情報（緯度・経度）を計測する。
　車両５００の位置情報は、図示しない地図ＡＰＩにより提供される地図情報や予め記憶した地図情報との組み合わせにより、車両５００がどの地域のどの経路上にいるのかを特定できるようになっている。
　このような機能は、特定経路や特定地域における自動運転に役立てることができ、また、表示することにより手動運転をサポートすることができる。
　運転装置５０７は、車両５００の運転を担うアクセル、ハンドル、ブレーキなどの装置である。 FIG. 4 is a hardware configuration diagram of vehicle 500. As shown in FIG.
Vehicle 500 includes processor 501 , memory 502 , storage 503 , communication device 504 , display device 505 , positioning device 506 , driving device 507 and radio device 550 .
The processor 501 executes a program to control each part of the vehicle 500 and the wireless device 550 and perform processing for realizing the functions of the vehicle 500 and the wireless device 550 .
The memory 502 is a computer-readable recording medium, and stores programs to be executed by the processor 501 and data to be developed.
The storage 503 is a computer-readable recording medium, and stores various data and programs used by the processor 501 .
The communication device 504 corresponds to, for example, a router, and performs data communication with the server 100 a via the Internet 900 .
The router performs wireless communication according to a predetermined wireless communication standard (for example, 4G or 5G such as LTE (Long Term Evolution)).
The display device 505 displays various screens. A liquid crystal display, for example, is used for the display device 505 . The display device 505 is provided on a dashboard or an instrument panel, and the driver can visually recognize display information while driving.
The positioning device 506 is positioning means such as GNSS (global navigation satellite system) including GPS, and measures current position information (latitude and longitude) of the vehicle 500 .
The location information of the vehicle 500 is combined with map information provided by a map API (not shown) and pre-stored map information to specify which area and route the vehicle 500 is on.
Such a function can be used for automatic driving on a specific route or in a specific area, and can support manual driving by displaying it.
The driving device 507 is a device for driving the vehicle 500, such as an accelerator, a steering wheel, and a brake.
　無線装置５５０は、車両５００に搭載されたビーコン装置である。
　無線装置５５０は、車両５００と共に移動しながら周囲のユーザ端末２００と近距離無線通信を実行する。
　近距離無線通信とは、数十ｃｍ～百数十ｍの範囲内でビーコン電波を発信し、当該ビーコン電波を搬送波としてデータの送信又は受信を行うものである。
　ユーザ端末２００は、ビーコン電波の受信圏（受信範囲）に入ると、無線装置５５０と近距離無線通信を実行する。
　無線装置５５０は、ビーコン電波の受信圏が百数十ｍのＷｉ－Ｆｉ（登録商標。以下同じ。）装置（以下、ＷＦ装置という）、ビーコン電波の受信圏が数十ｃｍ～百ｍのBluetooth（登録商標。以下、同じ。）装置（以下、ＢＴ装置という）、又はこれらの組み合わせにより構成することができる。
　なお、車両５００の通信装置５０４が備える機能は、無線装置５５０において備えることもできる。
　このため、無線装置５５０は、サーバ１００ａとの通信も担うものとする。 Wireless device 550 is a beacon device mounted on vehicle 500 .
The wireless device 550 moves with the vehicle 500 and performs short-range wireless communication with the surrounding user terminals 200 .
The short-range wireless communication is to transmit a beacon radio wave within a range of several tens of centimeters to a hundred and several tens of meters, and transmit or receive data using the beacon radio wave as a carrier wave.
When the user terminal 200 enters the reception area (receiving range) of the beacon radio wave, the user terminal 200 performs short-range wireless communication with the wireless device 550 .
The wireless device 550 includes a Wi-Fi (registered trademark; hereinafter the same.) device (hereinafter referred to as a WF device) with a beacon radio reception range of several tens of meters, and a Bluetooth device with a beacon radio reception range of several tens to hundreds of meters. (registered trademark, hereinafter the same) device (hereinafter referred to as BT device), or a combination thereof.
The functions provided by communication device 504 of vehicle 500 can also be provided in wireless device 550 .
Therefore, the wireless device 550 is also responsible for communication with the server 100a.
　図５は、情報配信システム１ａの機能構成図である。
（広告主端末）
　広告主端末３００は、広告主が所持するパーソナルコンピュータなどの情報端末であり、事業者に広告配信を依頼する際に用いられる。
　具体的には、広告主端末３００における所定操作に応じ、サーバ１００ａに対し広告依頼情報が送信される。
　広告依頼情報は、依頼内容に応じ、例えば、広告情報（映像、文字等）、車両５００が移動する経路を示す情報や地域を示す情報などを含めることができる。
　「広告情報」には、広告主が作成・準備した第１広告情報と、サーバ１００ａの広告情報データベース（以下、広告情報ＤＢ１１６と称する）に記憶されている広告情報から広告主が選択したものを示す第２広告情報のうちの一方が含まれる。
　つまり、広告主は、広告主端末３００における操作により、広告情報として第１広告情報又は第２広告情報を選択することができる。
　「経路」を示す情報は、例えば、国道○号線などの経路指定情報を例示することができる。
　「地域」を示す情報は、例えば、地域Ａ、地域Ｂ、地域Ａ及び地域Ｂを含む地域などの地域指定情報を例示することができる。 FIG. 5 is a functional configuration diagram of the information distribution system 1a.
(advertiser terminal)
The advertiser terminal 300 is an information terminal such as a personal computer possessed by the advertiser, and is used when requesting the business to distribute advertisements.
Specifically, according to a predetermined operation on the advertiser terminal 300, advertisement request information is transmitted to the server 100a.
The advertisement request information can include, for example, advertisement information (video, characters, etc.), information indicating the route along which the vehicle 500 moves, information indicating the area, and the like, depending on the content of the request.
The "advertisement information" is selected by the advertiser from the first advertisement information created and prepared by the advertiser and the advertisement information stored in the advertisement information database (hereinafter referred to as the advertisement information DB 116) of the server 100a. One of the second advertising information shown is included.
That is, the advertiser can select the first advertisement information or the second advertisement information as the advertisement information by operating the advertiser terminal 300 .
The information indicating the "route" can be exemplified by route designation information such as national highway No. 0, for example.
The information indicating "region" can be exemplified by region designation information such as region A, region B, and regions including region A and region B, for example.
（サーバ）
　サーバ１００ａ（情報配信装置）は、広告配信を事業とする事業者が所有・管理する情報処理装置である。
　サーバ１００ａは、受信手段１１１、移動情報送信手段１１２、特定手段１１３、配信手段１１４、及び、記憶手段１１５を備える。
　サーバ１００ａの機能は、プロセッサ１０１がプログラムを実行することにより各部を制御して実現される。 (server)
The server 100a (information distribution device) is an information processing device owned and managed by a business operator that distributes advertisements.
The server 100 a includes receiving means 111 , movement information transmitting means 112 , specifying means 113 , distribution means 114 and storage means 115 .
The functions of the server 100a are realized by controlling each part by the processor 101 executing a program.
　受信手段１１１は、広告主端末３００（送信手段５５３）から送信された広告依頼情報を受信する。
　サーバ１００ａは、広告依頼情報を受信すると一旦ストレージ１０３等に広告依頼情報を記憶する。
　移動情報送信手段１１２は、広告主端末３００から広告依頼情報を受信すると、当該広告依頼情報に基づく移動情報を車両５００に送信する。
　例えば、広告情報、経路、地域が広告依頼情報に含まれている場合、サーバ１００は、経路や地域を示す情報を移動情報に含めて車両５００に送信する。 Receiving means 111 receives advertisement request information transmitted from advertiser terminal 300 (transmitting means 553).
When receiving the advertisement request information, the server 100a temporarily stores the advertisement request information in the storage 103 or the like.
When receiving the advertisement request information from the advertiser terminal 300 , the movement information transmission means 112 transmits movement information based on the advertisement request information to the vehicle 500 .
For example, when advertisement information, route, and area are included in the advertisement request information, server 100 includes information indicating the route and area in movement information and transmits the information to vehicle 500 .
　記憶手段１１５は、広告情報（所定の情報）を記憶する。
　具体的には、映像や文字からなる広告情報を、広告情報ＤＢ１１６に記憶している。
　広告依頼情報に、選択された広告情報を示す第２広告情報が含まれる場合は、広告情報ＤＢ１１６から選択された広告情報を配信に用いる。
　広告情報ＤＢ１１６は、広告主により選択し易いように、多数の映像やメッセージが分類分けされている。
　広告依頼情報に、広告主が作成した広告情報を示す第１広告情報が含まれる場合は、記憶手段１１５が第１広告情報を記憶して配信に用いる。 The storage means 115 stores advertisement information (predetermined information).
Specifically, the advertisement information DB 116 stores advertisement information including images and characters.
When the advertisement request information includes the second advertisement information indicating the selected advertisement information, the advertisement information selected from the advertisement information DB 116 is used for distribution.
Advertisement information DB 116 has a large number of videos and messages classified for easy selection by advertisers.
When the advertisement request information includes the first advertisement information indicating the advertisement information created by the advertiser, the storage means 115 stores the first advertisement information and uses it for distribution.
　なお、車両５００は、サーバ１００ａから移動情報を受信すると、当該移動情報に基づく移動を行い、無線装置５５０（発信手段５５１）は、車両５００の移動に伴い移動しながら周囲にビーコン電波を発信する。
　ユーザ端末２００は、ビーコン電波の検知に応じ、ビーコン電波を検知したことを示す特定情報を無線装置５５０に送信する。
　例えば、図６に示すように、車両５００が国道○号線に沿って移動を行う場合、第１時点では、ａ～ｃのユーザ端末２００は受信圏内に存在するのでビーコン電波を検知し（図６上図）、第２時点では、ｄ～ｇのユーザ端末２００が受信圏内に入ってビーコン電波を検知する（図６下図）。
　図７に示すように、車両５００が地域Ａ（特定地域）を移動する場合、無線装置５５０は、車両５００と共に地域Ａ内を移動しながらビーコン電波を周囲に発信する。
　この場合、ビーコン電波の受信圏が、地域Ａの全体を漏れなく網羅するように車両５００を移動させる。
　このようにすると、地域Ａに存在する多くのユーザ端末２００にビーコン電波を検知させることができる。 When the vehicle 500 receives the movement information from the server 100a, the vehicle 500 moves based on the movement information, and the wireless device 550 (transmitting means 551) transmits beacon radio waves to the surroundings while moving as the vehicle 500 moves. .
The user terminal 200 transmits specific information indicating that the beacon radio wave has been detected to the wireless device 550 in response to detection of the beacon radio wave.
For example, as shown in FIG. 6, when a vehicle 500 moves along national highway No. XX, at the first point in time, user terminals 200 a to c are within the receiving range and detect beacon radio waves (see FIG. 6). upper diagram), and at the second point in time, user terminals 200 d to g enter the reception range and detect beacon radio waves (lower diagram in FIG. 6).
As shown in FIG. 7 , when vehicle 500 moves in area A (specific area), wireless device 550 transmits beacon radio waves to the surroundings while moving in area A together with vehicle 500 .
In this case, the vehicle 500 is moved so that the reception area of the beacon radio wave covers the entire area A without omission.
In this way, many user terminals 200 existing in area A can detect beacon radio waves.
　無線装置５５０は、ユーザ端末２００から特定情報を受信すると当該特定情報をサーバ１００ａに送信する。
　特定情報は、ユーザ端末２００を特定可能な情報であればよく、例えば、ユーザ端末２００のＭＡＣアドレスやＩＰアドレス、メールアドレス、電話番号などの宛先情報（端末ＩＤ）を例示することができる。
　特定情報は、ユーザ端末２００と近距離無線通信を介して無線装置５５０に受け渡された情報であることから、ユーザ端末２００がビーコン電波を検知したことを示す情報でもある。
　このため、サーバ１００ａの特定手段１１３は、受信した特定情報に基づいて、ビーコン電波を検知したユーザ端末２００やその宛先情報を特定することができる。 Upon receiving the specific information from the user terminal 200, the wireless device 550 transmits the specific information to the server 100a.
The specific information may be any information that can identify the user terminal 200, and can be exemplified by destination information (terminal ID) such as the MAC address, IP address, email address, and telephone number of the user terminal 200, for example.
Since the specific information is information passed to the wireless device 550 via short-range wireless communication with the user terminal 200, it is also information indicating that the user terminal 200 has detected the beacon radio wave.
Therefore, the identification unit 113 of the server 100a can identify the user terminal 200 that detected the beacon radio wave and its destination information based on the received identification information.
　サーバ１００ａの配信手段１１４は、特定手段１１３により特定されたユーザ端末２００に広告情報を配信する。
　ここで、ユーザ端末２００がビーコン電波を検知した場合は、ユーザが車両５００の周囲に存在することを意味する。
　このため、本発明は、ビーコン電波を検知したユーザ端末２００に広告情報を配信することで、車両５００の周囲に存在するユーザに広告情報を配信するようにしている。
　例えば、車両５００に特定経路を移動させることで、特定手段１１３により特定された特定経路の周囲に存在するユーザ（ユーザ端末２００）に対し配信手段１１４が広告情報を配信することができる。
　また、車両５００に特定地域を移動させることで、特定手段１１３により特定された特定地域に存在するユーザ（ユーザ端末２００）に対し配信手段１１４が広告情報を配信することができる。
　つまり、特定手段１１３は、特定地域を移動しながらビーコン電波を検知したユーザ端末２００を特定地域に存在するユーザ端末２００として特定し、配信手段１１４は、特定手段１１３により特定された特定地域に存在するユーザ端末２００に広告情報を配信する。 The distribution means 114 of the server 100a distributes the advertisement information to the user terminals 200 identified by the identification means 113. FIG.
Here, when the user terminal 200 detects the beacon radio wave, it means that the user exists around the vehicle 500 .
Therefore, according to the present invention, advertising information is distributed to users around the vehicle 500 by distributing the advertising information to the user terminal 200 that has detected the beacon radio wave.
For example, by causing the vehicle 500 to travel along a specific route, the distribution means 114 can distribute the advertisement information to users (user terminals 200) present around the specific route identified by the identification means 113. FIG.
Further, by moving the vehicle 500 through the specific area, the distribution means 114 can distribute the advertisement information to the users (user terminals 200) existing in the specific area identified by the identification means 113. FIG.
That is, the identifying means 113 identifies the user terminal 200 that detects the beacon radio wave while moving in the specific area as the user terminal 200 existing in the specific area, and the distributing means 114 identifies the user terminal 200 existing in the specific area identified by the identifying means 113. Advertisement information is distributed to the user terminal 200 that
　特定情報は、ユーザ端末２００のＭＡＣアドレス、ＩＰアドレス、メールアドレス、電話番号などを適用しているため、ユーザ端末２００の宛先を直接又は間接的に特定できる。
　例えば、特定情報にＭＡＣアドレスやＩＰアドレスが含まれている場合は、これらのアドレスを送信先アドレスとして広告情報を配信すればよい。
　特定情報にメールアドレスや電話番号が含まれている場合は、当該メールアドレスに電子メールで広告情報を送信したり、当該電話番号に向けてショートメールで広告情報を配信すればよい。
　ＳＮＳとの連携により広告情報を配信を行うこともできる。
　例えば、ＬＩＮＥ（登録商標）と連携する場合は、ＬＩＮＥサーバにおいて予め友達登録により特定情報とＬＩＮＥアカウントとを紐付けておけばよい。
　これにより、サーバ１００側では、特定情報と広告情報をＬＩＮＥサーバに受け渡すことで、ＬＩＮＥサーバは、特定情報キーにしてＬＩＮＥアカウントを特定することができ、当該ＬＩＮＥアカウントに向けて広告情報をＬＩＮＥ通知（配信）できる。 Since the MAC address, IP address, e-mail address, telephone number, etc. of the user terminal 200 are applied to the specific information, the destination of the user terminal 200 can be directly or indirectly specified.
For example, if the specific information includes a MAC address or an IP address, the advertisement information may be distributed using these addresses as the destination addresses.
If the specific information includes an e-mail address or telephone number, the advertisement information may be sent to the e-mail address by e-mail, or the advertisement information may be delivered to the telephone number by short mail.
Advertisement information can also be distributed in cooperation with SNS.
For example, when linking with LINE (registered trademark), specific information and a LINE account may be linked in advance by friend registration on the LINE server.
As a result, on the server 100 side, by passing the specific information and the advertising information to the LINE server, the LINE server can use the specific information key to identify the LINE account, and can send the advertising information to the LINE account. Notification (distribution) is possible.
（車両）
　車両５００は、事業者が広告配信に用いる、内燃機関車、電気自動車（Electric Vehicle。以下、ＥＶともいう）などの自動車を例示することができる。
　車両５００は、移動制御手段５１１、及び、表示手段５１２を備える（図５）。
　車両５００の機能は、プロセッサ５０１がプログラムを実行することにより各部を制御して実現される。 (vehicle)
The vehicle 500 can be exemplified by an automobile such as an internal combustion engine vehicle or an electric vehicle (hereinafter also referred to as EV) used for advertisement distribution by a business operator.
Vehicle 500 includes movement control means 511 and display means 512 (FIG. 5).
The functions of vehicle 500 are realized by controlling each part by processor 501 executing a program.
　車両５００では、サーバ１００ａから移動情報を受信すると、当該移動情報に基づいて運転が実行される。
　車両５００の運転は、自動運転でもよく、手動運転でもよい。
　例えば、移動情報に経路や地域が含まれている場合、移動制御手段５１１が、その経路や地域を移動するように運転装置５０７を制御することで自動運転が実行される。
　移動情報に経路や地域が含まれている場合、プロセッサ５０１は、表示手段５１２に経路や地域に関するナビゲート情報などを表示させる。
　これにより、運転手は、表示手段５１２に表示されたナビゲート情報に沿って運転（手動運転）を行うことができる。
　なお、移動情報に経路や地域が含まれていない場合、事業者側で経路や地域を決定し、車両５００に移動させればよい。 Upon receiving the movement information from the server 100a, the vehicle 500 drives based on the movement information.
Driving of the vehicle 500 may be automatic driving or manual driving.
For example, when the movement information includes a route and an area, the movement control means 511 controls the driving device 507 to move along the route and the area, thereby executing automatic driving.
If the travel information includes a route or area, the processor 501 causes the display means 512 to display navigation information or the like regarding the route or area.
As a result, the driver can drive (manually drive) according to the navigation information displayed on the display means 512 .
If the movement information does not include the route or the area, the operator may determine the route or the area and move the vehicle 500 .
（無線装置）
　無線装置５５０は、車両５００に搭載される。
　無線装置５５０は、発信手段５５１、受信手段５５２、及び、送信手段５５３を備える（図５）。
　無線装置５５０の機能は、プロセッサ５０１がプログラムを実行することにより各部を制御して実現される。
　なお、車両５００と無線装置５５０の制御を別のプロセッサ等を用いて実行することもできる。 (radio device)
Wireless device 550 is mounted on vehicle 500 .
The wireless device 550 comprises transmitting means 551, receiving means 552, and transmitting means 553 (FIG. 5).
The functions of wireless device 550 are realized by controlling each unit by processor 501 executing a program.
It should be noted that control of vehicle 500 and wireless device 550 can be executed using another processor or the like.
　発信手段５５１は、車両５００の移動に伴い移動しながら周囲にビーコン電波を発信する。
　これにより、移動中の車両５００（無線装置５５０）の周囲に存在するユーザ端末２００と無線装置５５０とが近距離無線通信を実行する。
　なお、近距離無線通信の実行には、無線装置５５０がＷＦ装置の場合、ユーザ端末２００の「設定」において「Ｗｉ－Ｆｉ」を「オン」にする（有効にする）必要があり、無線装置５５０がＢＴ装置の場合、ユーザ端末２００の「設定」において「Bluetooth」を「オン」にする（有効にする）必要がある。
　例えば、移動情報に「国道○号線」が含まれている場合、図６に示すように、車両５００は、測位情報及び地図情報に基づき、国道○号線に沿って移動するところ、無線装置５５０は、車両５００と共に移動しながらビーコン電波を周囲に発信する。
　また、移動情報に「地域Ａ」が含まれている場合、図７に示すように、車両５００は、測位情報及び地図情報に基づき、地域Ａ内を移動（巡回）するところ、ビーコン電波の受信圏が地域Ａを漏れなく覆うように運転を実行する。
　具体的には、特定地域の地図情報を参照し、車両５００の移動に伴いビーコン電波の受信圏が移動したときに、当該受信圏が特定地域の全体を覆うことができる最適の経路を選択するようにプロセッサ５０１に演算させ、選択された経路を表示装置５０５に表示したり、運転装置５０７に、その経路に沿って自動運転させればよい。
　このように、発信手段５５１は、車両５００の移動に伴い特定地域を移動しながらビーコン電波を特定地域に向けて発信する。
　無線装置５５０の受信手段５５２は、ユーザ端末２００がビーコン電波を検知したことを示す特定情報を前記ユーザ端末２００から受信する。
　すなわち、無線装置５５０は、ビーコン電波の受信圏内に存在するユーザ端末２００との近距離無線通信を介して当該ユーザ端末２００から特定情報を受信する。
　無線装置５５０の送信手段５５３は、ユーザ端末２００から受信した特定情報をサーバ１００ａに送信する。 The transmitting means 551 transmits beacon radio waves to the surroundings while moving along with the movement of the vehicle 500 .
As a result, the user terminal 200 and the wireless device 550 existing around the moving vehicle 500 (wireless device 550) perform short-range wireless communication.
In addition, in order to execute short-range wireless communication, if the wireless device 550 is a WF device, it is necessary to turn on (enable) "Wi-Fi" in the "settings" of the user terminal 200. If 550 is a BT device, it is necessary to turn “on” (enable) “Bluetooth” in “setting” of the user terminal 200 .
For example, if the movement information includes "National Highway No. XX", as shown in FIG. 6, the vehicle 500 moves along National Highway No. , while moving with the vehicle 500, transmits beacon radio waves to the surroundings.
Further, when the movement information includes "region A", as shown in FIG. 7, the vehicle 500 moves (patrolls) within the region A based on the positioning information and the map information, and receives the beacon radio wave. The operation is performed so that the area covers area A without omission.
Specifically, by referring to the map information of the specific area, when the reception range of the beacon radio waves moves as the vehicle 500 moves, the optimum route that allows the reception range to cover the entire specific area is selected. , the selected route is displayed on the display device 505, or the driving device 507 is caused to automatically drive along the route.
In this way, the transmission means 551 transmits beacon radio waves to the specific area while moving through the specific area as the vehicle 500 moves.
The receiving means 552 of the wireless device 550 receives from the user terminal 200 specific information indicating that the user terminal 200 has detected the beacon radio wave.
That is, the wireless device 550 receives the specific information from the user terminal 200 through short-range wireless communication with the user terminal 200 existing within the reception range of the beacon radio wave.
The transmitting means 553 of the wireless device 550 transmits the specific information received from the user terminal 200 to the server 100a.
（ユーザ端末）
　ユーザ端末２００は、広告配信先であるユーザが所持する情報端末であり、スマートフォンやタブレット端末などが相当する。
　ユーザ端末２００は、通信手段２１１、及び、表示手段２１２を備える（図５）。
　ユーザ端末２００の機能は、プロセッサ２０１がプログラムを実行することにより各部を制御して実現される。 (user terminal)
The user terminal 200 is an information terminal possessed by a user who is an advertisement distribution destination, and corresponds to a smart phone, a tablet terminal, or the like.
The user terminal 200 comprises communication means 211 and display means 212 (FIG. 5).
The functions of the user terminal 200 are realized by controlling each part by executing a program by the processor 201 .
　通信手段２１１は、無線装置５５０やサーバ１００ａとデータ通信を行う。
　具体的には、無線装置５５０との近距離無線通信において、無線装置５５０から発信されたビーコン電波を検知したり、ビーコン電波の検知に応じて特定情報を無線装置５５０に送信する。
　また、通信手段２１１は、サーバ１００ａから配信された広告情報を受信する。
　表示手段２１２は、サーバ１００ａから受信した広告情報を表示する。
　図８は、国道○号線に沿って存在するユーザ端末２００において表示される広告情報の一例である。
　図９は、地域Ａに存在するユーザ端末２００において表示される広告情報の一例である。
　これらの図に示すように、車両５００の移動に伴い、特定の経路や地域におけるユーザに対し、その経路や地域に固有の情報を配信することができる。 The communication unit 211 performs data communication with the wireless device 550 and the server 100a.
Specifically, in short-range wireless communication with the wireless device 550, it detects beacon radio waves emitted from the wireless device 550, and transmits specific information to the wireless device 550 in response to detection of the beacon radio waves.
Communication means 211 also receives advertisement information distributed from server 100a.
The display means 212 displays the advertisement information received from the server 100a.
FIG. 8 is an example of advertisement information displayed on a user terminal 200 located along national highway No. XX.
FIG. 9 is an example of advertisement information displayed on user terminals 200 located in area A. As shown in FIG.
As shown in these figures, as the vehicle 500 moves, it is possible to distribute information specific to a particular route or area to a user on that particular route or area.
　このように、本発明の情報配信システム１ａにおいては、車両５００（移動体）に搭載された無線装置５５０と、ユーザ端末２００と、サーバ１００ａと、を備えたシステムであって、無線装置５５０は、車両５００の移動に伴い移動しながらビーコン電波（所定の電波）を周囲に発信する発信手段５５１を備え、サーバ１００は、広告情報（所定の情報）を記憶する記憶手段１１５と、ビーコン電波を検知したユーザ端末２００を特定する特定手段１１３と、特定手段１１３により特定されたユーザ端末２００に前記広告情報（所定の情報）を配信する配信手段１１４と、を備えている。
　また、本発明の情報処理装置は、車両５００（移動体）に搭載され、車両５００（移動体）の移動に伴い移動しながらビーコン電波（所定の電波）を周囲に発信する無線装置５５０との連携により、所定のユーザ端末２００に広告情報（所定の情報）を配信するサーバ１００ａであって、広告情報（所定の情報）を記憶する記憶手段１１５と、ビーコン電波を検知したユーザ端末２００を特定する特定手段１１３と、特定手段１１３により特定されたユーザ端末２００に前記広告情報（所定の情報）を配信する配信手段１１４と、を備えている。 As described above, the information distribution system 1a of the present invention is a system including the wireless device 550 mounted on the vehicle 500 (mobile body), the user terminal 200, and the server 100a. The server 100 includes a transmission means 551 for transmitting beacon radio waves (predetermined radio waves) to the surroundings while moving with the movement of the vehicle 500, and a storage means 115 for storing advertisement information (predetermined information) and a beacon radio wave. It comprises specifying means 113 for specifying the detected user terminal 200 and distribution means 114 for delivering the advertisement information (predetermined information) to the user terminal 200 specified by the specifying means 113 .
Further, the information processing apparatus of the present invention is mounted on a vehicle 500 (moving body), and communicates with a wireless device 550 that transmits beacon radio waves (predetermined radio waves) to the surroundings while moving with the movement of the vehicle 500 (moving body). A server 100a that distributes advertisement information (predetermined information) to a predetermined user terminal 200 through cooperation, and specifies a storage unit 115 that stores the advertisement information (predetermined information) and a user terminal 200 that has detected a beacon radio wave. and a distribution unit 114 for distributing the advertisement information (predetermined information) to the user terminal 200 identified by the identification unit 113 .
（処理手順）
　情報配信方法の処理手順について図１０を参照しながら説明する。
　図１０は、本発明の情報配信方法及びプログラムにおける処理手順を示す第１のシーケンス図である。
　なお、広告情報は、予めサーバ１００ａ（記憶手段１１５）において記憶されており、広告主は、この中から所望の広告情報を選択できるものとする。 (Processing procedure)
A processing procedure of the information distribution method will be described with reference to FIG.
FIG. 10 is a first sequence diagram showing a processing procedure in the information distribution method and program of the present invention.
Advertisement information is stored in advance in the server 100a (storage means 115), and the advertiser can select desired advertisement information from this information.
　図２２に示すように、まず、広告主端末３００は、広告主の操作に応じ広告配信の依頼を行う（Ｓ１０１）。
　これにより、広告主端末３００は広告依頼情報をサーバ１００ａに送信する。
　広告依頼情報には、広告情報、経路、地域など、依頼主が希望する広告の形態が含まれる。
　サーバ１００ａは、広告主端末３００から広告依頼情報を受信すると、当該広告依頼情報に基づく移動情報を車両５００に送信する（Ｓ１０２）。
　例えば、広告依頼情報に広告情報、経路、地域が含まれる場合、移動情報には、経路、地域を含ませる。
　なお、広告依頼情報に広告情報として広告主が作成した第１広告情報が含まれる場合、当該第１広告情報が配信情報として記憶手段１１５により記憶される。
　他方、広告依頼情報に広告情報として事業者が準備した第２広告情報が含まれる場合、広告情報ＤＢ１１６の中から選択された広告情報が配信情報として選択される。 As shown in FIG. 22, first, the advertiser terminal 300 requests advertisement distribution according to the operation of the advertiser (S101).
As a result, the advertiser terminal 300 transmits the advertisement request information to the server 100a.
The advertisement request information includes the form of advertisement desired by the client, such as advertisement information, route, and area.
When receiving the advertisement request information from the advertiser terminal 300, the server 100a transmits movement information based on the advertisement request information to the vehicle 500 (S102).
For example, if the advertisement request information includes advertisement information, route, and area, the travel information includes the route and area.
When the advertisement request information includes the first advertisement information created by the advertiser as the advertisement information, the storage means 115 stores the first advertisement information as the distribution information.
On the other hand, when the advertisement request information includes the second advertisement information prepared by the business as advertisement information, the advertisement information selected from the advertisement information DB 116 is selected as the distribution information.
　車両５００は、移動情報を受信すると、当該移動情報に基づいて移動を実行する（Ｓ１０３）。
　車両５００の移動に伴い、車両５００に搭載されている無線装置５５０も同様に移動する。
　例えば、移動情報に経路が含まれる場合、車両５００及び無線装置５５０は当該経路を移動し、移動情報に地域が含まれる場合、車両５００及び無線装置５５０は当該地域を移動する。
　無線装置５５０は、ビーコン電波を周囲に発信する（Ｓ１０４）。
　すなわち、無線装置５５０（発信手段５５１）は、車両５００の移動に伴い移動しながらビーコン電波を発信する。 Upon receiving the movement information, the vehicle 500 moves based on the movement information (S103).
As vehicle 500 moves, wireless device 550 mounted on vehicle 500 also moves.
For example, when movement information includes a route, vehicle 500 and wireless device 550 move along the route, and when movement information includes an area, vehicle 500 and wireless device 550 move in the area.
The wireless device 550 transmits beacon radio waves to the surroundings (S104).
That is, the wireless device 550 (transmitting means 551) transmits beacon radio waves while moving as the vehicle 500 moves.
　ユーザ端末２００は、ビーコン電波を検知する（Ｓ１０５）と、特定情報を無線装置５５０に送信する（Ｓ１０６）。
　これらの処理は、車両５００（無線装置５５０）の移動により、ユーザ端末２００がビーコン電波の受信圏内に入った場合に近距離無線通信を介して実行される。
　無線装置５５０は、ユーザ端末２００から特定情報を受信すると、当該特定情報をサーバ１００ａに送信する（Ｓ１０７）。
　サーバ１００ａは、無線装置５５０から特定情報を受信すると、当該特定情報に基づきユーザ端末２００を特定し（Ｓ１０８）、記憶手段１１５に記憶されている広告情報を当該ユーザ端末２００に送信（配信）する（Ｓ１０９）。
　ユーザ端末２００は、サーバ１００ａから受信した広告情報を表示する（Ｓ１１０）。
　事業者は、広告情報の配信が終了すると、広告配信費用の請求を行う。
　具体的には、費用請求情報を広告主端末３００に送信する。
　広告主端末３００は、費用請求情報を受信すると、支払処理を実行する（Ｓ１１２）。 When the user terminal 200 detects the beacon radio wave (S105), it transmits specific information to the wireless device 550 (S106).
These processes are executed via short-range wireless communication when the user terminal 200 enters the beacon radio reception area due to movement of the vehicle 500 (wireless device 550).
Upon receiving the specific information from the user terminal 200, the wireless device 550 transmits the specific information to the server 100a (S107).
When receiving the specific information from the wireless device 550, the server 100a identifies the user terminal 200 based on the specific information (S108), and transmits (distributes) the advertisement information stored in the storage means 115 to the user terminal 200. (S109).
The user terminal 200 displays the advertisement information received from the server 100a (S110).
When the distribution of the advertising information is completed, the business operator bills for the advertising distribution cost.
Specifically, the charge billing information is transmitted to the advertiser terminal 300 .
When the advertiser terminal 300 receives the billing information, the advertiser terminal 300 executes payment processing (S112).
　図１１は、本発明の情報配信方法及びプログラムにおける処理手順（ステップ）を示す第２のシーケンス図である。
　図１１と図１０とを比較するとわかるように、第２のシーケンスにおけるＳ２０１～Ｓ２０５は、第１のシーケンスにおけるＳ１０１～Ｓ１０５と共通している。
　ところが、第２のシーケンスでは、Ｓ２０６において、ユーザ端末２００が特定情報を直接サーバ１００ａに送信する点が、ユーザ端末２００が特定情報を無線装置５５０を介してサーバ１００ａに送信する第１のシーケンスと異なる。
　このため、第２のシーケンスでは、無線装置５５０とユーザ端末２００との近距離無線通信において、無線装置５５０からユーザ端末２００に対しサーバ１００ａの所在情報であるＵＲＩ（Uniform Resource Identifier）が送信される。
　これにより、ユーザ端末２００では、所在情報に基づいてサーバ１００ａに直接アクセスすることができ、特定情報をサーバ１００ａに受け渡すことが可能になる。
　例えば、ユーザ端末２００において、ビーコン電波を検知したときにプッシュ通知が実行されるようにしておき、そのプッシュ通知にサーバ１００ａのＵＲＩを含ませておけば、プッシュ操作に応じてサーバ１００ａに特定情報を直接送信するようにもできる。
　第２のシーケンスのＳ２０７～Ｓ２１１は、第１のシーケンスのＳ１０８～Ｓ１１２と共通する。共通する部分については、説明を省略する。 FIG. 11 is a second sequence diagram showing the processing procedure (steps) in the information distribution method and program of the present invention.
As can be seen by comparing FIG. 11 and FIG. 10, S201 to S205 in the second sequence are common to S101 to S105 in the first sequence.
However, in the second sequence, in S206, the user terminal 200 transmits the specific information directly to the server 100a, which is different from the first sequence in which the user terminal 200 transmits the specific information to the server 100a via the wireless device 550. different.
Therefore, in the second sequence, in the short-range wireless communication between the wireless device 550 and the user terminal 200, the wireless device 550 transmits the URI (Uniform Resource Identifier), which is the location information of the server 100a, to the user terminal 200. .
As a result, the user terminal 200 can directly access the server 100a based on the location information, and can transfer the specific information to the server 100a.
For example, in the user terminal 200, if a push notification is executed when a beacon radio wave is detected, and the URI of the server 100a is included in the push notification, specific information can be sent to the server 100a in response to the push operation. can be sent directly.
S207 to S211 of the second sequence are common to S108 to S112 of the first sequence. Descriptions of common parts are omitted.
　このように、本発明のプログラムにおいては、コンピュータに、広告情報（所定の情報）を記憶するステップと、車両５００（移動体）に搭載された無線装置５５０が前記車両５００の移動と共に移動しながら所定の電波を発信するステップ（Ｓ１０３～Ｓ１０４、Ｓ２０３～Ｓ２０４）と、前記電波を検知したユーザ端末２００を特定するステップ（Ｓ１０８、Ｓ２０７）と、前記特定されたユーザ端末２００に前記広告情報（所定の情報）を配信するステップ（Ｓ１０９、Ｓ２０８）と、を実行させるようにしている。
　また、本発明の情報配信方法においては、所定のユーザ端末２００に情報を配信する情報配信方法であって、広告情報（所定の情報）を記憶するステップと、車両５００（移動体）に搭載された無線装置５５０が前記車両５００の移動と共に移動しながら所定の電波を発信するステップ（Ｓ１０３～Ｓ１０４、Ｓ２０３～Ｓ２０４）と、前記電波を検知したユーザ端末を特定するステップ（Ｓ１０８、Ｓ２０７）と、前記特定されたユーザ端末２００に前記広告情報（所定の情報）を配信するステップ（Ｓ１０９、Ｓ２０８）と、を有するようにしている。 Thus, in the program of the present invention, the step of storing advertisement information (predetermined information) in the computer, and the wireless device 550 mounted on the vehicle 500 (moving body) while moving with the movement of the vehicle 500 A step of transmitting a predetermined radio wave (S103-S104, S203-S204); a step of identifying the user terminal 200 that has detected the radio wave (S108, S207); information) (S109, S208).
Further, the information distribution method of the present invention is an information distribution method for distributing information to a predetermined user terminal 200, and includes a step of storing advertisement information (predetermined information) and a step of storing advertisement information (predetermined information); a step of transmitting a predetermined radio wave while the radio device 550 moves along with the movement of the vehicle 500 (S103-S104, S203-S204); a step of identifying the user terminal that detected the radio wave (S108, S207); and a step of distributing the advertisement information (predetermined information) to the specified user terminal 200 (S109, S208).
（複数の地域をまたぐ場合の広告情報）
　情報配信システム１ａにおいて、複数の地域をまたいで車両５００を移動させる場合があり、この場合、第１地域を移動中は第１地域に固有の広告情報を配信し、第１地域から第２地域に移動地域が変わった場合に、配信する広告情報を第２地域に固有の広告情報に変更できるようにしている。
　例えば、図１２に示すように、車両５００を地域Ａと地域Ｂとを含む地域において移動（巡回）させる場合、地域Ａを移動中は地域Ａに関連する広告Ａを配信可能とし、地域Ｂを移動中は地域Ｂに関連する広告Ｂを配信可能とすることが望ましい。 (Advertisement information when spanning multiple regions)
In the information distribution system 1a, there is a case where the vehicle 500 is moved across a plurality of areas. When the moving area is changed in the second area, the advertisement information to be distributed can be changed to the advertisement information specific to the second area.
For example, as shown in FIG. 12, when a vehicle 500 moves (patrolls) in an area including area A and area B, it is possible to distribute advertisement A related to area A while moving in area A, and distribute area B. It is desirable to be able to deliver advertisement B related to area B while traveling.
　このため、情報配信システム１ａにおいて、サーバ１００ａは、記憶手段１１５が、地域毎に広告情報を対応付けて記憶するようにしている。
　図１３は、地域Ａと広告Ａ（第１情報）とを対応付け、地域Ｂと広告Ｂ（第２情報）とを対応付けた広告情報ＤＢ１１６の一例である。
　なお、広告主から地域Ａ用の広告Ａと、地域Ｂ用の広告Ｂとが送信された場合は、これらの対応付けを記憶しておく。 For this reason, in the information distribution system 1a, the storage means 115 of the server 100a stores advertisement information in association with each area.
FIG. 13 is an example of the advertisement information DB 116 that associates area A with advertisement A (first information) and associates area B with advertisement B (second information).
When advertisement A for area A and advertisement B for area B are transmitted from the advertiser, the correspondence between them is stored.
　無線装置５５０の発信手段は、車両５００の移動に伴い地域Ａ（第１特定地域）を移動しながらビーコン電波を地域Ａ（第１特定地域）に向けて発信し、車両５００の移動に伴い地域Ｂ（第２特定地域）を移動しながらビーコン電波を地域Ｂ（第２特定地域）に向けて発信する。
　なお、車両５００（無線装置５５０）が、「地域Ａを移動している」ことや、「地域Ｂを移動している」ことは、測位装置５０６により測位された車両５００の位置情報に基づいて判定することができる。
　例えば、図１２に示す長方形状の地域Ａの場合、４頂点に対応する地点の位置情報（緯度・経度）を地図情報等から予め特定しておく。
　そして、車両５００の位置情報が、これら４頂点の位置情報から導出される四角領域内に含まれる場合、車両５００（無線装置５５０）は「地域Ａを移動している」と判定することができる。
　なお、地域の形状は、四角形に限定されないが、どのような形状であっても、境界を示す位置情報により特定される地域の内部に、測位した位置情報が含まれる場合には、車両５００（無線装置５５０）は、その地域を移動していると判定することができる。 Transmitting means of wireless device 550 transmits beacon radio waves toward area A (first specific area) while moving in area A (first specific area) as vehicle 500 moves, Beacon radio waves are transmitted toward area B (second specific area) while moving in B (second specific area).
Vehicle 500 (radio device 550 ) is “moving in region A” or “moving in region B” based on the position information of vehicle 500 positioned by positioning device 506 . can judge.
For example, in the case of a rectangular area A shown in FIG. 12, the position information (latitude and longitude) of points corresponding to the four vertices is specified in advance from map information or the like.
Then, when the position information of vehicle 500 is included in the rectangular area derived from the position information of these four vertices, it can be determined that vehicle 500 (wireless device 550) is "moving in area A." .
Note that the shape of the area is not limited to a rectangle, but regardless of the shape, if the determined location information is included in the area specified by the location information indicating the boundary, the vehicle 500 ( A wireless device 550) may determine that it is moving in the area.
　サーバ１００ａの特定手段１１３は、地域Ａ（第１特定地域）を移動中の無線装置５５０から発信されたビーコン電波を検知したユーザ端末２００を地域Ａ（第１特定地域）に存在するユーザ端末２００として特定し、地域Ｂ（第２特定地域）を移動中の無線装置５５０から発信されたビーコン電波を検知したユーザ端末２００を地域Ｂ（第２特定地域）に存在するユーザ端末２００として特定する。
　つまり、サーバ１００ａは、車両５００が地域Ａを移動している間に特定情報を受信した場合には、その特定情報に基づき特定されたユーザ端末２００は地域Ａに存在すると判断し、車両５００が地域Ｂを移動している間に特定情報を受信した場合には、その特定情報に基づき特定されたユーザ端末２００は地域Ｂに存在すると判断する。 The identifying means 113 of the server 100a detects the user terminal 200 that has detected the beacon radio wave transmitted from the wireless device 550 moving in the area A (first specific area) as the user terminal 200 existing in the area A (first specific area). , and a user terminal 200 that detects a beacon radio wave transmitted from a wireless device 550 moving in area B (second specific area) is identified as a user terminal 200 existing in area B (second specific area).
In other words, when the server 100a receives the specific information while the vehicle 500 is moving in the area A, the server 100a determines that the user terminal 200 specified based on the specific information exists in the area A. When the user terminal 200 receives the specific information while moving in the area B, it determines that the user terminal 200 specified based on the specific information is in the area B. FIG.
　サーバ１００ａの配信手段１１４は、特定手段１１３により特定された地域Ａ（第１特定地域）に存在するユーザ端末２００に広告Ａ（第１情報）を配信し、特定手段１１３により特定された地域Ｂ（第２特定地域）に存在するユーザ端末２００に広告Ｂ（第２情報）を配信する。
　例えば、図９は地域Ａに存在するユーザ端末２００に配信する広告情報の一例であり、図１４は地域Ｂに存在するユーザ端末２００に配信する広告情報の一例である。
　つまり、車両５００が地域Ａを移動中は図９に示す広告情報が配信されるが、地域Ａから地域Ｂに移動地域が変わった場合、図１４に示す広告情報を変化させるようにしている。
　この場合、広告Ａは、地域Ａに関連する情報であることが好ましく、広告Ｂは、地域Ｂに関連する情報であることが好ましい。
　これにより、ユーザには、当該ユーザが存在する地域に固有の情報を知らせることができ、広告効果を向上させることができる。 Distribution means 114 of server 100a distributes advertisement A (first information) to user terminals 200 existing in area A (first specific area) identified by identification means 113, and distributes advertisement A (first information) to area B identified by identification means 113. Advertisement B (second information) is distributed to the user terminals 200 existing in the (second specific area).
For example, FIG. 9 shows an example of advertisement information distributed to user terminals 200 located in region A, and FIG. 14 shows an example of advertisement information delivered to user terminals 200 located in region B. FIG.
9 is distributed while the vehicle 500 is moving in the area A, but when the movement area changes from the area A to the area B, the advertisement information shown in FIG. 14 is changed.
In this case, the advertisement A is preferably information related to the area A, and the advertisement B is preferably information related to the area B.
As a result, the user can be notified of information specific to the area where the user is located, and the advertising effect can be improved.
（変形例１）
　第１実施形態において、無線装置５５０は、方向探知機能を備えることもできる。
　例えば、Bluetooth5.1では、近距離無線通信を行う双方のうちの一方に複数のアンテナをもつアレイアンテナを設け電波の位相情報に基づいて当該電波の飛来方向を特定できる機能が備えられている。
　このような機能を活用し、例えば、無線装置５５０のアンテナをアレイアンテナとして、それぞれの位相情報を測定することで、当該位相情報に基づいて電波の飛来方向を特定できる。
　これにより、例えば、地域Ａと地域Ｂとの境界の経路を移動している場合に、地域Ａにいるユーザ端末２００と近距離無線通信を行っているのか、地域Ｂにいるユーザ端末２００と近距離無線通信を行っているのかを判定することができ、地域に固有の広告情報を確実に配信することができる。
　なお、この場合、無線装置５５０からサーバ１００ａに対し、特定情報の他に位相情報を送信すればよい。
　また、特定情報と位相情報に加え、ユーザ端末２００における電波強度をサーバ１００ａに送信すれば、当該電波強度に基づき無線装置５５０とユーザ端末２００との距離を導出できるため、ユーザ端末２００が、どの地域に存在するかをより正確に判定することができる。 (Modification 1)
In the first embodiment, wireless device 550 may also have direction finding capabilities.
For example, in Bluetooth 5.1, one of the two sides performing short-range wireless communication has an array antenna with multiple antennas, and has a function that can identify the incoming direction of the radio wave based on the phase information of the radio wave.
Utilizing such a function, for example, by using the antenna of the wireless device 550 as an array antenna and measuring the phase information of each antenna, the incoming direction of radio waves can be specified based on the phase information.
As a result, for example, when moving along a route on the border between area A and area B, whether short-range wireless communication is being performed with user terminal 200 in area A or near user terminal 200 in area B is determined. It is possible to determine whether or not long-distance wireless communication is being performed, and to reliably distribute advertisement information specific to an area.
In this case, phase information may be transmitted from the wireless device 550 to the server 100a in addition to the specific information.
In addition to the specific information and the phase information, if the radio wave intensity of the user terminal 200 is transmitted to the server 100a, the distance between the wireless device 550 and the user terminal 200 can be derived based on the radio wave intensity. Local presence can be determined more accurately.
（変形例２）
　広告情報の配信は、無線装置５５０とユーザ端末２００とにおいて、互いの識別情報と紐付けて記憶する処理（以下、ペアリングという）を実施済みの場合にのみ実行するようにもできる。
　例えば、ユーザ端末２００が、最初にビーコン電波の受信圏内に入った場合に、ユーザ端末２００（表示装置２０５）において無線装置５５０の識別番号（SSIDなど）を選択可能に表示して、ユーザに選択させる。
　無線装置５５０とユーザ端末２００とは、ユーザによる選択操作に応じ近距離無線通信を実行し、ユーザ端末２００の識別情報である特定情報と無線装置５５０の識別番号との交換を経てこれらの情報をそれぞれ紐付けて記憶する（ペアリング）。
　無線装置５５０は、ユーザ端末２００との近距離無線通信を経て特定情報をサーバ１００ａに送信すると、サーバ１００は、特定情報を受信したことに基づいて広告情報をユーザ端末２００に配信する。
　なお、ユーザ端末２００は、無線装置５５０との近距離無線通信を経て、無線装置５５０を介さず、特定情報を直接サーバ１００ａに送信する場合もある。
　ユーザ端末２００が、再度（２回目以降）、ビーコン電波の受信圏内に入った場合、無線装置５５０とユーザ端末２００とは、ペアリング情報（双方の識別情報）が記憶されていることを確認できるので、この場合、選択操作を経ずに、無線装置５５０は特定情報をサーバ１００ａに送信し、サーバ１００では、特定情報を受信したことに基づいて広告情報をユーザ端末２００に配信する。
　つまり、初回はペアリング操作を行わないと広告情報を配信できないが、２回目以降はペアリング操作を行うことなく広告情報を配信することができる。 (Modification 2)
The advertisement information may be distributed only when the wireless device 550 and the user terminal 200 have already performed a process of linking and storing the identification information of each other (hereinafter referred to as pairing).
For example, when the user terminal 200 first enters the reception area of the beacon radio wave, the user terminal 200 (display device 205) displays the identification number (SSID, etc.) of the wireless device 550 in a selectable manner so that the user can select it. Let
Wireless device 550 and user terminal 200 perform short-range wireless communication in accordance with a selection operation by the user, and exchange specific information, which is identification information of user terminal 200, and the identification number of wireless device 550, and exchange the information. Each is linked and stored (pairing).
When the wireless device 550 transmits the specific information to the server 100a through short-range wireless communication with the user terminal 200, the server 100 distributes the advertisement information to the user terminal 200 based on the reception of the specific information.
Note that the user terminal 200 may transmit the specific information directly to the server 100 a through short-range wireless communication with the wireless device 550 without going through the wireless device 550 .
When the user terminal 200 enters the reception range of the beacon radio wave again (after the second time), the wireless device 550 and the user terminal 200 can confirm that pairing information (identification information for both) is stored. Therefore, in this case, the wireless device 550 transmits the specific information to the server 100a without performing the selection operation, and the server 100 distributes the advertisement information to the user terminal 200 based on the reception of the specific information.
In other words, the advertising information cannot be distributed without performing the pairing operation for the first time, but the advertising information can be distributed without performing the pairing operation from the second time onwards.
　以上説明したように、第１実施形態の情報配信システム１ａにおいては、移動体にビーコン装置を搭載することで、ビーコン電波の受信圏が移動しながら近くにいるユーザを捉えて情報配信を行うようにしている。
　これにより、従来は、ビーコン装置を固定設置していたためにユーザの移動が必要であったが、ユーザが移動しなくても所定情報を配信することができる。
　また、本発明においては、基本的にはビーコン装置が１台あれば足りるため、従来のように多数のビーコン装置を設置する必要がなく、手間やコストを抑えることができる。
　また、本発明においては、普及したスマートフォンを介して広告を広く且つ確実に配信でき、ユーザに広告を閲覧し易くできる。 As described above, in the information distribution system 1a of the first embodiment, by mounting a beacon device on a moving object, information can be distributed by capturing nearby users while the reception range of beacon radio waves moves. I have to.
Thereby, conventionally, since the beacon device was fixedly installed, it was necessary for the user to move, but the predetermined information can be distributed even if the user does not move.
Moreover, in the present invention, one beacon device is basically sufficient, so unlike the conventional art, it is not necessary to install a large number of beacon devices, and labor and cost can be suppressed.
Moreover, in the present invention, it is possible to widely and reliably distribute advertisements via popular smartphones, and to make it easier for users to view advertisements.
＜第２実施形態＞
　本発明の第２実施形態に係る分析システム１ｂについて説明する。
　第２実施形態の分析システム１ｂは、無線装置５５０を車両５００に搭載し、当該車両５００の移動に伴い無線装置５５０を移動させながらビーコン電波を周囲に発信させ、当該ビーコン電波を検知したユーザ端末２００と無線装置５５０との近距離無線通信を介して特定地域に存在するユーザの分析を行うシステムである。
　つまり、分析システム１ｂは、車両５００の移動に伴い無線装置５５０を移動させながらビーコン電波を周囲に発信させ、当該ビーコン電波を検知したユーザ端末２００と無線装置５５０との近距離無線通信を実行する点は第１実施形態と共通するが、当該近距離無線通信を介して特定地域に存在するユーザの分析を実行する点は、当該近距離無線通信を介して特定地域に存在するユーザに情報配信を実行する第１実施形態の情報配信システム１ａと相異する。
　なお、第１実施形態と共通する構成及び機能については同じ符号を付けており、適宜説明を省略する。
　例えば、分析システム１ｂの全体構成及び各構成要素のハードウエア構成の説明は省略する。 <Second embodiment>
An analysis system 1b according to a second embodiment of the present invention will be described.
The analysis system 1b of the second embodiment has a wireless device 550 mounted on a vehicle 500, moves the wireless device 550 along with the movement of the vehicle 500, transmits beacon radio waves to the surroundings, and detects the beacon radio waves. 200 and a wireless device 550 through short-range wireless communication, the system analyzes users existing in a specific area.
That is, the analysis system 1b moves the wireless device 550 along with the movement of the vehicle 500, transmits beacon radio waves to the surroundings, and performs short-range wireless communication between the user terminal 200 that has detected the beacon radio wave and the wireless device 550. This point is common to the first embodiment, but the point of executing analysis of users existing in a specific area via the near field communication is that information is distributed to users existing in the specific area via the near field communication. is different from the information distribution system 1a of the first embodiment that executes
In addition, the same reference numerals are assigned to the configurations and functions common to those of the first embodiment, and the description thereof will be omitted as appropriate.
For example, a description of the overall configuration of the analysis system 1b and the hardware configuration of each component will be omitted.
　図１５は、分析システム１ｂの機能構成図である。
（依頼主端末）
　依頼主端末３００は、分析の依頼主が所持する情報端末である。
　具体的には、依頼主端末３００における所定操作に応じ、サーバ１００ｂに対し特定地域の分析依頼情報が送信される。
　分析依頼情報は、経路や地域などの特定地域を含めることができる。
　「経路」は、例えば、国道○号線などの経路指定情報である。
　「地域」は、例えば、地域Ａ、地域Ｂ、地域Ａ及び地域Ｂを含む地域などの地域指定情報である。 FIG. 15 is a functional configuration diagram of the analysis system 1b.
(Requester terminal)
The client terminal 300 is an information terminal possessed by a client of analysis.
Specifically, according to a predetermined operation on the client terminal 300, the analysis request information for the specific area is transmitted to the server 100b.
The analysis request information can include specific areas such as routes and areas.
"Route" is, for example, route designation information such as national highway No.
"Area" is area designation information such as area A, area B, and area including area A and area B, for example.
（サーバ）
　サーバ１００ｂは、受信手段１１１及び送信手段１１４からなる通信手段１１０、移動情報送信手段１１２、及び、分析手段１３０を備える。
　サーバ１００ｂの機能は、プロセッサ１０１がプログラムを実行することにより各部を制御して実現される。 (server)
The server 100b comprises a communication means 110 consisting of a receiving means 111 and a transmitting means 114, a movement information transmitting means 112, and an analyzing means .
The functions of the server 100b are realized by controlling each unit by the processor 101 executing a program.
　受信手段１１１は、依頼主端末３００（送信手段５５３）から送信された分析依頼情報を受信したり、ユーザ端末２００から送信された特定情報を直接又は無線装置５５０を介して受信する。
　サーバ１００ｂは、分析依頼情報を受信すると一旦ストレージ１０３等に分析依頼情報を記憶する。
　移動情報送信手段１１２は、依頼主端末３００から分析依頼情報を受信すると、当該分析依頼情報に基づく移動情報を車両５００に送信する。
　具体的には、分析依頼情報に含まれている特定地域を示す情報を移動情報に含めて車両５００に送信する。 The receiving means 111 receives analysis request information transmitted from the client terminal 300 (transmitting means 553 ), or receives specific information transmitted from the user terminal 200 directly or via the wireless device 550 .
When the server 100b receives the analysis request information, it temporarily stores the analysis request information in the storage 103 or the like.
Upon receiving the analysis request information from the client terminal 300 , the movement information transmitting means 112 transmits movement information based on the analysis request information to the vehicle 500 .
Specifically, information indicating the specific area included in the analysis request information is included in the movement information and transmitted to the vehicle 500 .
　なお、車両５００は、サーバ１００ｂから移動情報を受信すると、当該移動情報に含まれる特定地域において移動を行う。
　無線装置５５０（発信手段５５１）は、車両５００の移動に伴い特定地域を移動しながら周囲にビーコン電波を発信する。
　ユーザ端末２００は、ビーコン電波の検知に応じ、ビーコン電波を検知したことを示す特定情報をサーバ１００ｂに向けて送信する。
　これにより、特定情報は、無線装置５５０を介して、又は、直接サーバ１００ｂに送信される。
　例えば、移動情報に「国道○号線」が含まれる場合、図１６に示すように、車両５００が国道○号線に沿って移動を行う。
　この場合、第１時点において、ビーコン電波の受信圏内にａ～ｃのユーザ端末２００が存在するときには、ａ～ｃのユーザ端末２００においてそれぞれビーコン電波を検知するため（図１６上図）、ａ～ｃのユーザ端末２００の特定情報がサーバ１００に送信される。
　第２時点において、ビーコン電波の受信圏内にｄ～ｇのユーザ端末２００が存在するときには、ｄ～ｇのユーザ端末２００においてそれぞれビーコン電波を検知するため（図１６下図）、ｄ～ｆのユーザ端末２００の特定情報がサーバ１００に送信される。
　例えば、移動情報に「地域Ａ」が含まれる場合、図１７に示すように、車両５００が地域Ａを移動する。
　このとき、ビーコン電波の受信圏が、地域Ａの全体を網羅するように車両５００を移動させることが好ましい。
　このようにすると、地域Ａに存在する多くのユーザ端末２００に漏れなくビーコン電波を検知させることができ、多くのユーザ端末２００の特定情報をサーバ１００に送信することができる。 In addition, upon receiving the movement information from the server 100b, the vehicle 500 moves in the specific area included in the movement information.
A wireless device 550 (transmitting means 551) transmits beacon radio waves to the surroundings while moving in a specific area as the vehicle 500 moves.
Upon detection of the beacon radio wave, the user terminal 200 transmits specific information indicating that the beacon radio wave has been detected to the server 100b.
Thereby, the specific information is transmitted to the server 100b via the wireless device 550 or directly.
For example, if the movement information includes "National Highway No. XX", the vehicle 500 moves along National Highway No. XX as shown in FIG.
In this case, when user terminals 200 a to c exist within the reception range of the beacon radio wave at the first point in time, the user terminals 200 a to c each detect the beacon radio wave (upper diagram in FIG. 16). The identification information of the user terminal 200 of c is transmitted to the server 100 .
At the second point in time, when the user terminals d to g exist within the reception range of the beacon radio waves, the user terminals d to f detect the beacon radio waves at the user terminals d to g, respectively (lower diagram in FIG. 16). 200 identification information is sent to the server 100 .
For example, if the movement information includes "area A", vehicle 500 moves in area A as shown in FIG.
At this time, it is preferable to move the vehicle 500 so that the reception area of the beacon radio wave covers the entire region A.
In this way, many user terminals 200 existing in the area A can detect beacon radio waves without omission, and the specific information of many user terminals 200 can be transmitted to the server 100 .
　サーバ１００ｂは、受信手段１１１が特定情報をユーザ端末２００から直接又は無線装置５５０を介して受信すると、分析手段１３０が特定情報に基づいて特定地域に存在するユーザの分析情報を生成する。
　すなわち、特定情報は、ユーザ端末２００がビーコン電波を検知したことを示す情報であるため、特定情報を受信したサーバ１００ｂは、そのユーザ端末２００が車両５００の周囲に存在することを特定することができる。
　このため、車両５００に特定地域を移動させるだけで、特定地域に存在するユーザ端末２００を特定することができる。
　サーバ１００ｂ（分析手段１３０）は、特定情報に基づいて特定地域に存在するユーザの分析情報を生成する。
　特定情報は、ユーザ端末２００を特定可能な情報であればよく、例えば、ユーザ端末２００のＭＡＣアドレスやＩＰアドレス、メールアドレス、電話番号などの端末ＩＤを例示することができる。
　また、特定情報は、ユーザが閲覧したウェブサイトのＵＲＬを特定可能なクッキーＩＤでもよい。
　すなわち、特定情報は、ユーザ端末２００と近距離無線通信を介して無線装置５５０に受け渡される情報であればよく、ユーザ端末２００がビーコン電波を検知したことを示す情報であればよい。
　分析情報の具体的な生成方法は、後記「分析情報の生成手順」において詳細に説明する。 In the server 100b, when the receiving means 111 receives the specific information directly from the user terminal 200 or via the wireless device 550, the analysis means 130 generates analysis information of users existing in the specific area based on the specific information.
That is, since the specific information is information indicating that the user terminal 200 has detected the beacon radio wave, the server 100b receiving the specific information can identify that the user terminal 200 exists around the vehicle 500. can.
Therefore, it is possible to specify the user terminal 200 existing in the specific area simply by moving the vehicle 500 through the specific area.
The server 100b (analysis means 130) generates analysis information of users existing in the specific area based on the specific information.
The specific information may be any information that can identify the user terminal 200, for example, the terminal ID such as the MAC address, IP address, email address, and telephone number of the user terminal 200 can be exemplified.
Further, the specific information may be a cookie ID that can identify the URL of the website browsed by the user.
That is, the specific information may be information that is passed to the wireless device 550 via short-range wireless communication with the user terminal 200, and may be information indicating that the user terminal 200 has detected the beacon radio wave.
A specific method of generating analysis information will be described in detail in the "Procedure for generating analysis information" below.
　サーバ１００ｂの送信手段１１４は、分析手段１３０により生成された分析情報を依頼主端末３００に送信する。
　特定情報は、ユーザ端末２００のＭＡＣアドレス、ＩＰアドレス、メールアドレス、電話番号などを適用しているため、ユーザ端末２００の宛先を直接又は間接的に特定できる。
　例えば、特定情報にＭＡＣアドレスやＩＰアドレスが含まれている場合は、これらのアドレスを送信先アドレスとして分析情報を配信すればよい。
　特定情報にメールアドレスや電話番号が含まれている場合は、当該メールアドレスに電子メールで分析情報を送信したり、当該電話番号に向けてショートメールで分析情報を配信すればよい。
　ＳＮＳとの連携により分析情報を配信を行うこともできる。
　例えば、ＬＩＮＥ（登録商標）と連携する場合は、ＬＩＮＥサーバにおいて予め友達登録により特定情報とＬＩＮＥアカウントとを紐付けておけばよい。
　これにより、サーバ１００ｂ側では、特定情報と分析情報をＬＩＮＥサーバに受け渡すことで、ＬＩＮＥサーバは、特定情報をキーにしてＬＩＮＥアカウントを特定することができ、当該ＬＩＮＥアカウントに向けて分析情報をＬＩＮＥ通知（配信）できる。
　これにより、依頼主は特定地域に存在するユーザの分析情報を依頼主端末３００を介して知ることができる。 The transmission means 114 of the server 100 b transmits the analysis information generated by the analysis means 130 to the client terminal 300 .
Since the MAC address, IP address, e-mail address, telephone number, etc. of the user terminal 200 are applied to the specific information, the destination of the user terminal 200 can be directly or indirectly specified.
For example, if the specific information includes a MAC address or an IP address, the analysis information may be distributed using these addresses as destination addresses.
If the specific information includes an e-mail address or telephone number, the analysis information may be sent to the e-mail address by e-mail, or the analysis information may be delivered to the telephone number by short mail.
Analysis information can also be distributed in cooperation with SNS.
For example, when linking with LINE (registered trademark), specific information and a LINE account may be linked in advance by friend registration on the LINE server.
As a result, the server 100b passes the specific information and the analysis information to the LINE server, so that the LINE server can identify the LINE account using the specific information as a key, and sends the analysis information to the LINE account. LINE notification (distribution) is possible.
As a result, the client can know the analysis information of the users existing in the specific area through the client terminal 300. FIG.
（車両）
　車両５００は、移動制御手段５１１、及び、表示手段５１２を備える（図１５）。
　車両５００の機能は、プロセッサ５０１がプログラムを実行することにより各部を制御して実現される。 (vehicle)
Vehicle 500 includes movement control means 511 and display means 512 (FIG. 15).
The functions of vehicle 500 are realized by controlling each part by processor 501 executing a program.
　車両５００では、サーバ１００ｂから移動情報を受信すると、当該移動情報に基づいて運転が実行される。
　車両５００の運転は、自動運転でもよく、手動運転でもよい。
　例えば、移動情報に経路や地域が含まれている場合、移動制御手段５１１が、その経路や地域を移動するように運転装置５０７を制御することで自動運転が実行される。
　移動情報に経路や地域が含まれている場合、プロセッサ５０１は、表示手段５１２に経路や地域に関するナビゲート情報などを表示させる。
　これにより、運転手は、表示手段５１２に表示されたナビゲート情報に沿って運転（手動運転）を行うことができる。
　なお、移動情報に経路や地域が含まれていない場合、事業者側で経路や地域を決定し、車両５００に移動させればよい。 Upon receiving the movement information from the server 100b, the vehicle 500 drives based on the movement information.
Driving of the vehicle 500 may be automatic driving or manual driving.
For example, when the movement information includes a route and an area, the movement control means 511 controls the driving device 507 to move along the route and the area, thereby executing automatic driving.
If the travel information includes a route or area, the processor 501 causes the display means 512 to display navigation information or the like regarding the route or area.
As a result, the driver can drive (manually drive) according to the navigation information displayed on the display means 512 .
If the movement information does not include the route or the area, the operator may determine the route or the area and move the vehicle 500 .
（無線装置）
　無線装置５５０は、車両５００に搭載される所謂ビーコン装置である。
　無線装置５５０は、発信手段５５１、受信手段５５２、及び、送信手段５５３を備える（図１５）。
　無線装置５５０の機能は、プロセッサ５０１がプログラムを実行することにより各部を制御して実現される。
　なお、車両５００と無線装置５５０の制御を別のプロセッサ等を用いて実行することもできる。 (radio device)
Wireless device 550 is a so-called beacon device mounted on vehicle 500 .
The wireless device 550 comprises transmitting means 551, receiving means 552, and transmitting means 553 (FIG. 15).
The functions of wireless device 550 are implemented by controlling each unit by processor 501 executing a program.
It should be noted that control of vehicle 500 and wireless device 550 can be executed using another processor or the like.
　発信手段５５１は、車両５００の移動に伴い移動しながら周囲にビーコン電波を発信する。
　これにより、移動中の車両５００（無線装置５５０）の周囲に存在するユーザ端末２００と無線装置５５０とが近距離無線通信を実行する。
　なお、近距離無線通信の実行には、無線装置５５０がＷＦ装置の場合、ユーザ端末２００の「設定」において「Ｗｉ－Ｆｉ」を「オン」にする（有効にする）必要があり、無線装置５５０がＢＴ装置の場合、ユーザ端末２００の「設定」において「Bluetooth」を「オン」にする（有効にする）必要がある。
　例えば、移動情報に「国道○号線」が含まれている場合、図１６に示すように、車両５００は、測位情報及び地図情報に基づき、国道○号線に沿って移動するところ、無線装置５５０は、車両５００と共に移動しながらビーコン電波を周囲に発信する。
　また、移動情報に「地域Ａ」が含まれている場合、図１７に示すように、車両５００は、測位情報及び地図情報に基づき、地域Ａ内を移動（巡回）するところ、ビーコン電波の受信圏が地域Ａを漏れなく覆うように運転を実行する。
　具体的には、特定地域の地図情報を参照し、車両５００の移動に伴いビーコン電波の受信圏が移動したときに、当該受信圏が特定地域の全体を覆うことができる最適の経路を選択するようにプロセッサ５０１に演算させ、選択された経路を表示装置５０５に表示したり、運転装置５０７に、その経路に沿って自動運転させればよい。
　このように、発信手段５５１は、車両５００の移動に伴い特定地域を移動しながらビーコン電波を特定地域に向けて発信する。
　無線装置５５０の受信手段５５２は、ユーザ端末２００がビーコン電波を検知したことを示す特定情報を前記ユーザ端末２００から受信することができる。
　この場合、無線装置５５０の送信手段５５３は、受信した特定情報をサーバ１００ｂに送信する。 The transmitting means 551 transmits beacon radio waves to the surroundings while moving along with the movement of the vehicle 500 .
As a result, the user terminal 200 and the wireless device 550 existing around the moving vehicle 500 (wireless device 550) perform short-range wireless communication.
In addition, in order to execute short-range wireless communication, if the wireless device 550 is a WF device, it is necessary to turn on (enable) "Wi-Fi" in the "settings" of the user terminal 200. If 550 is a BT device, it is necessary to turn “on” (enable) “Bluetooth” in “setting” of the user terminal 200 .
For example, when the movement information includes "National highway No. XX", as shown in FIG. 16, the vehicle 500 moves along National highway No. , while moving with the vehicle 500, transmits beacon radio waves to the surroundings.
Further, when the movement information includes "region A", as shown in FIG. 17, vehicle 500 moves (patrolls) within region A based on the positioning information and the map information, and receives beacon radio waves. The operation is performed so that the area covers area A without omission.
Specifically, by referring to the map information of the specific area, when the reception range of the beacon radio waves moves as the vehicle 500 moves, the optimum route that allows the reception range to cover the entire specific area is selected. , the selected route is displayed on the display device 505, or the driving device 507 is caused to automatically drive along the route.
In this way, the transmission means 551 transmits beacon radio waves to the specific area while moving through the specific area as the vehicle 500 moves.
The receiving means 552 of the wireless device 550 can receive specific information indicating that the user terminal 200 has detected the beacon radio wave from the user terminal 200 .
In this case, the transmitting means 553 of the wireless device 550 transmits the received specific information to the server 100b.
（ユーザ端末）
　ユーザ端末２００は、通信手段２１１、及び、表示手段２１２を備える（図１５）。
　ユーザ端末２００の機能は、プロセッサ２０１がプログラムを実行することにより各部を制御して実現される。 (user terminal)
The user terminal 200 comprises communication means 211 and display means 212 (FIG. 15).
The functions of the user terminal 200 are realized by controlling each part by executing a program by the processor 201 .
　通信手段２１１は、無線装置５５０やサーバ１００ｂとデータ通信を行う。
　具体的には、無線装置５５０との近距離無線通信において、無線装置５５０から発信されたビーコン電波を検知したり、ビーコン電波の検知に応じて端末ＩＤやクッキーＩＤ（特定情報）を含む近距離通信情報を無線装置５５０やサーバ１００に送信する。
　表示手段２１２は、接続画面（図２０）を表示装置２０５に表示する。
　また、表示手段２１２は、ブラウザの機能として、指定されたウェブサイト（図２１）を表示装置２０５に表示する。 The communication unit 211 performs data communication with the wireless device 550 and the server 100b.
Specifically, in the short-range wireless communication with the wireless device 550, the beacon radio wave transmitted from the wireless device 550 is detected, and the short-range communication including the terminal ID and the cookie ID (specific information) is performed in response to the detection of the beacon radio wave. It transmits communication information to the wireless device 550 and the server 100 .
The display means 212 displays the connection screen (FIG. 20) on the display device 205 .
Also, the display means 212 displays the specified website (FIG. 21) on the display device 205 as a function of the browser.
（分析情報の生成手順）
　分析情報の生成手順について説明する。
　図１８は、本発明の分析方法及びプログラムにおける処理手順を示すシーケンスである。 (Procedure for generating analysis information)
A procedure for generating analysis information will be described.
FIG. 18 is a sequence showing processing procedures in the analysis method and program of the present invention.
　図１８に示すように、まず、依頼主端末３００は、依頼主の操作に応じ分析の依頼を行う（Ｓ１）。
　これにより、依頼主端末３００は分析依頼情報をサーバ１００ｂに送信する。
　広告依頼情報には、経路、地域など、依頼主が希望する特定地域の情報が含まれる。
　サーバ１００ｂは、依頼主端末３００から分析依頼情報を受信すると、当該分析依頼情報に基づく移動情報を車両５００に送信する（Ｓ１０２）。
　具体的には、分析依頼情報に経路、地域といった特定地域の情報が含まれるため、移動情報には、これら特定地域の情報を含ませる。 As shown in FIG. 18, first, the client terminal 300 requests analysis according to the client's operation (S1).
As a result, the client terminal 300 transmits the analysis request information to the server 100b.
The advertisement request information includes information on a specific area desired by the client, such as route and area.
When the server 100b receives the analysis request information from the client terminal 300, the server 100b transmits movement information based on the analysis request information to the vehicle 500 (S102).
Specifically, since the analysis request information includes specific area information such as routes and areas, the movement information includes information about these specific areas.
　車両５００は、移動情報を受信すると、当該移動情報に基づいて移動を実行する（Ｓ３）。
　車両５００の移動に伴い、車両５００に搭載されている無線装置５５０も同様に移動する。
　具体的には、車両５００及び無線装置５５０は移動情報に含まれる特定地域を移動する。
　無線装置５５０は、ビーコン電波を周囲に発信する（Ｓ４）。
　すなわち、無線装置５５０（発信手段５５１）は、車両５００の移動に伴い特定地域を移動しながらビーコン電波を発信する。 Upon receiving the movement information, the vehicle 500 moves based on the movement information (S3).
As vehicle 500 moves, wireless device 550 mounted on vehicle 500 also moves.
Specifically, vehicle 500 and wireless device 550 move in a specific area included in the movement information.
The wireless device 550 transmits beacon radio waves to the surroundings (S4).
That is, wireless device 550 (transmitting means 551) transmits beacon radio waves while moving in a specific area as vehicle 500 moves.
　ユーザ端末２００は、ビーコン電波を検知する（Ｓ５）と、特定情報を無線装置５５０に送信する（Ｓ６）。
　これらの処理は、車両５００（無線装置５５０）の移動によりユーザ端末２００がビーコン電波の受信圏内に入った場合において、ユーザ端末２００と無線装置５５０との近距離無線通信を介して実行される。
　特定情報には、クッキーＩＤと端末ＩＤとが含まれる。
　無線装置５５０は、ユーザ端末２００から特定情報を受信すると、当該特定情報をサーバ１００ｂに送信する（Ｓ７）。
　サーバ１００ｂは、無線装置５５０から特定情報を受信すると、分析手段１３０が、特定情報に基づき特定地域に存在するユーザの分析情報を生成し（Ｓ８）、当該分析情報を依頼主端末３００に送信する（Ｓ９）。
　依頼主端末３００は、サーバ１００ｂから受信した広告情報を表示する（Ｓ１０）。
　事業者は、分析情報の配信が終了すると、分析費用の請求を行う。
　具体的には、費用請求情報を依頼主端末３００に送信する（Ｓ１１）。
　依頼主端末３００は、費用請求情報を受信すると、支払処理を実行する（Ｓ１２）。 When the user terminal 200 detects the beacon radio wave (S5), it transmits specific information to the wireless device 550 (S6).
These processes are executed via short-range wireless communication between the user terminal 200 and the wireless device 550 when the user terminal 200 enters the beacon radio reception range due to movement of the vehicle 500 (wireless device 550).
The specific information includes a cookie ID and a terminal ID.
Upon receiving the specific information from the user terminal 200, the wireless device 550 transmits the specific information to the server 100b (S7).
When the server 100b receives the specific information from the wireless device 550, the analysis means 130 generates analysis information of users existing in the specific area based on the specific information (S8), and transmits the analysis information to the client terminal 300. (S9).
The client terminal 300 displays the advertisement information received from the server 100b (S10).
When the distribution of the analysis information is completed, the business operator bills for the analysis cost.
Specifically, the cost billing information is transmitted to the client terminal 300 (S11).
The requester terminal 300, upon receiving the expense billing information, executes payment processing (S12).
　上述した近距離無線通信から分析情報の生成に至る処理（Ｓ５～Ｓ８）の一例を詳細に説明する。
　図１９は、近距離無線通信が開始されてから分析情報が生成されるまでの処理を示すフローチャートである。
　図１９に示すように、ユーザ端末２００と無線装置５５０とが近距離無線通信を実行する（Ｓ２１）。
　具体的には、ユーザ端末２００における操作に応じ、接続画面に表示されている無線装置５５０の識別情報（ａｂｃ）が選択されると、ユーザ端末２００と無線装置５５０とが近距離無線通信を実行する。
　図２０は、接続画面の一例である。
　接続画面は、例えば、車両５００の外装、特定地域の掲示板やデジタルサイネージなどに上記操作を促す情報を表示することにより、ユーザに操作を促して表示させることができる。
　図２０に示すように、ユーザ端末２００の表示装置２０５には、Ｗｉ－Ｆｉ電波を受信した場合に、その電波を発信している装置の識別情報（ＳＳＩＤ）が選択可能な選択枠２８０が表示される。
　本発明においては、Ｗｉ－Ｆｉ電波であるビーコン電波の受信圏内にユーザ端末２００が存在すると、無線装置５５０の識別情報（ＳＳＩＤ：ａｂｃ）が選択可能に表示されるので、その識別情報（ａｂｃ）の枠内を選択すればよい（図１０参照）。 An example of the processing (S5 to S8) from the short-range wireless communication to generation of analysis information will be described in detail.
FIG. 19 is a flowchart showing processing from the start of short-range wireless communication to the generation of analysis information.
As shown in FIG. 19, the user terminal 200 and the wireless device 550 perform short-range wireless communication (S21).
Specifically, when the identification information (abc) of the wireless device 550 displayed on the connection screen is selected according to an operation on the user terminal 200, the user terminal 200 and the wireless device 550 perform short-range wireless communication. do.
FIG. 20 is an example of a connection screen.
The connection screen can be displayed by prompting the user to perform the operation by displaying the information prompting the operation on the exterior of the vehicle 500, a bulletin board in a specific area, or a digital signage, for example.
As shown in FIG. 20, on the display device 205 of the user terminal 200, when a Wi-Fi radio wave is received, a selection frame 280 from which the identification information (SSID) of the device transmitting the radio wave can be selected is displayed. be done.
In the present invention, when the user terminal 200 exists within the reception range of the beacon radio wave, which is a Wi-Fi radio wave, the identification information (SSID: abc) of the wireless device 550 is displayed in a selectable manner. (see FIG. 10).
　ユーザ端末２００は、ウェブサイトを表示する（Ｓ２２）。
　具体的には、無線装置５５０は、ユーザ端末２００との近距離無線通信の実行に伴い、予め設定された特定ウェブサイトにユーザ端末２００を強制的にアクセスさせて表示させる。
　特定ウェブサイトには、サーバ１００のトラッキングタグが内部的に埋め込まれている。
　このため、ユーザ端末２００がブラウザで特定ウェブサイトを表示させると、トラッキングタグの機能によりユーザ端末２００とサーバ１００ｂとの接続が開始され、通信が確立される。
　図２１は、特定ウェブサイトの一例である。
　図２１に示すように、特定ウェブサイトには、特定地域（地域Ａ）に存在するゲームショップ、予備校などの情報のほか、会社情報や資格情報などからなる選択項目２８１が表示されている。
　各項目には、それぞれ関連するウェブサイトのＵＲＬがリンクされている。
　このため、ユーザが、この選択項目２８１の中から興味のある項目を選択することで、選択された項目に関連するウェブサイト（非図示）が表示される。
　また、図２１に示すように、特定ウェブサイトには、検索バー２８２を設けることもできる。
　このため、ユーザが興味のある情報を検索バー２８２に入力して検索することで、入力情報に関するウェブサイトが選択可能に表示され、選択されたウェブサイトが表示される（非図示）。 The user terminal 200 displays the website (S22).
Specifically, the wireless device 550 forces the user terminal 200 to access and display a predetermined specific website as the short-range wireless communication with the user terminal 200 is executed.
A specific website has a tracking tag of the server 100 embedded therein.
Therefore, when the user terminal 200 causes the browser to display a specific website, the function of the tracking tag initiates connection between the user terminal 200 and the server 100b to establish communication.
FIG. 21 is an example of a specific website.
As shown in FIG. 21, the specific website displays selection items 281 including information on game shops, preparatory schools, etc. existing in a specific area (area A), as well as company information and qualification information.
Each item is linked to a URL of a related website.
Therefore, when the user selects an item of interest from the selection items 281, a website (not shown) related to the selected item is displayed.
A search bar 282 may also be provided for a particular website, as shown in FIG.
Therefore, when the user inputs information of interest to the search bar 282 and searches for it, the website related to the input information is displayed in a selectable manner, and the selected website is displayed (not shown).
　次に、サーバ１００ｂは、クッキーＩＤ（特定情報）を取得する（Ｓ２３）。
　具体的には、サーバ１００ｂは、ユーザ端末２００のクッキーにクッキーＩＤを保存する。
　より具体的には、トラッキングタグの起動により、サーバ１００ｂは特定ウェブサイトを表示したユーザ端末２００のクッキーに、固有のクッキーＩＤを保存する。
　なお、「クッキー」は、一般的には、Ｗｅｂサーバがクライアントコンピュータに預けておく小さなファイルのことをいう。
　「クッキーＩＤ」は、サーバ１００ｂにアクセスしたユーザ端末２００を識別するための固有の識別情報である。
　ユーザ端末２００のクッキーにクッキーＩＤが保存されると、トラッキングタグの機能により、ユーザ端末２００が、ブラウザにより表示されているウェブサイトのＵＲＬを取得し、当該ＵＲＬとクッキーＩＤとがサーバ１００ｂに送信される。
　サーバ１００ｂは、受信手段１１１が、ユーザ端末２００から送信されたウェブサイトのＵＲＬとクッキーＩＤとを受信する。 Next, the server 100b acquires a cookie ID (specific information) (S23).
Specifically, the server 100 b saves the cookie ID in the cookie of the user terminal 200 .
More specifically, upon activation of the tracking tag, the server 100b saves a unique cookie ID in the cookie of the user terminal 200 that displayed the particular website.
A "cookie" is generally a small file that a Web server deposits in a client computer.
"Cookie ID" is unique identification information for identifying the user terminal 200 that has accessed the server 100b.
When the cookie ID is stored in the cookie of the user terminal 200, the user terminal 200 acquires the URL of the website displayed by the browser by the function of the tracking tag, and transmits the URL and the cookie ID to the server 100b. be done.
The receiving means 111 of the server 100 b receives the website URL and the cookie ID transmitted from the user terminal 200 .
　サーバ１００ｂは、受信手段１１１が、ユーザ端末２００から送信されたウェブサイトのＵＲＬとクッキーＩＤとを受信すると、分析手段１３０が、これらの情報を紐付けたファイル（以下、「閲覧履歴ファイル」という）を生成する（Ｓ２４）。
　閲覧履歴ファイルは、ストレージ１０３等に記憶される。
　閲覧履歴ファイルは、特定ウェブサイトだけでなく、特定ウェブサイトから派生したウェブサイトや下層のウェブサイト（例えば、ゲームショップのウェブサイト）のＵＲＬも蓄積される。
　また、トラッキングタグは、特定ウェブサイトや特定ウェブサイトから派生したウェブサイトだけでなく、特定ウェブサイトと関連のない「他のウェブサイト」においても埋め込まれている。
　このため、閲覧履歴ファイルは、特定地域に存在するユーザがその場で閲覧したウェブサイトのＵＲＬだけでなく、他の場所でユーザが閲覧した「他のウェブサイト」のＵＲＬも蓄積される。 In the server 100b, when the receiving means 111 receives the URL of the website and the cookie ID transmitted from the user terminal 200, the analyzing means 130 creates a file (hereinafter referred to as "browsing history file") in which these information are linked. ) is generated (S24).
The viewing history file is stored in the storage 103 or the like.
The browsing history file stores not only specific websites, but also URLs of websites derived from specific websites and lower-level websites (for example, game shop websites).
In addition, tracking tags are embedded not only in specific websites and websites derived from specific websites, but also in “other websites” unrelated to specific websites.
Therefore, the browsing history file accumulates not only the URLs of the websites browsed by the user in the specific area, but also the URLs of "other websites" browsed by the user in other places.
　図２２は、閲覧履歴ファイルの一例である。
　図２２に示す閲覧履歴ファイルには、ユーザが閲覧した様々なウェブサイトのＵＲＬがクッキーＩＤと紐付けられている。
　例えば、特定地域のゲームショップのウェブサイトのＵＲＬ（ｗｗｗ．ｇａｍｅ．ｃｏｍ）、会社情報のウェブサイトのＵＲＬ（ｗｗｗ．ｃｏｍｐａｎｙ．ｃｏｍ）、資格情報のウェブサイトのＵＲＬ（ｗｗｗ．ｌｉｃｅｎｓｅ．ｃｏｍ）、予備校のウェブサイトのＵＲＬ（ｗｗｗ．ｙｏｂｉｋｏ．ｃｏｍ）、検索を介して表示されたウェブサイトのＵＲＬ（ｗｗｗ．ｂｃｄ．ｃｏｍ）、「他のウェブサイト」のＵＲＬ（ｗｗｗ．ｄｅｆ．ｃｏｍ）が、クッキーＩＤ：ｃｃｃと紐付けられている。 FIG. 22 is an example of a browsing history file.
In the browsing history file shown in FIG. 22, URLs of various websites browsed by the user are associated with cookie IDs.
For example, the URL of a game shop website for a specific region (www.game.com), the URL of a company information website (www.company.com), the URL of a credentials website (www.license.com), The URL of the preparatory school website (www.yobiko.com), the URL of the website displayed through the search (www.bcd.com), and the URL of the “other website” (www.def.com) Cookie ID: Associated with ccc.
　次に、サーバ１００ｂは、端末ＩＤを取得する（Ｓ２５）。
　サーバ１００ｂの受信手段１１１は、ユーザ端末２００との間において確立されている通信を介してユーザ端末２００から端末ＩＤを受信することができる。
　また、無線装置５５０とユーザ端末２００とが近距離無線通信を実行中であることから、無線装置５５０が近距離無線通信を介してユーザ端末２００から端末ＩＤを受信し、これをサーバ１００ｂに送信することで、サーバ１００ｂの受信手段１１１により受信させることもできる。
　サーバ１００ｂは、端末ＩＤとともに各種情報も取得する。
　例えば、無線装置５５０がＷＦ装置の場合、当該ＷＦ装置を識別可能な情報（ＳＳＩＤ）をビーコン電波に含めて周囲に発信し、無線装置５５０がＢＴ装置の場合、当該ＢＴ装置を識別可能な情報（ＢＴ情報）をビーコン電波に含めて周囲に発信している。
　このため、ユーザ端末２００が、ビーコン電波の受信圏内に入ると、無線装置５５０は、ユーザ端末２００と近距離無線通信を実行して車両５００の位置情報をユーザ端末２００に受渡し、他方、ユーザ端末２００は、当該車両５００の位置情報、時刻、端末ＩＤ、及び、ユーザ端末２００が検知した電波の強度を示す情報（電波強度）からなる近距離通信情報をサーバ１００ｂに送信するようにしている。
　これにより、サーバ１００ｂの受信手段１１１は、近距離通信情報を受信するため、端末ＩＤと共に、車両５００の位置情報、時刻、及び電波強度（近距離通信情報)を取得する。
　「車両の位置情報」は、車両５００の測位装置５０６により求められた端末ＩＤを取得したときの車両位置（緯度，経度）を示す情報である。
　「時刻」は、近距離無線通信が実行された時刻を示すが、これに限らず、サーバ１００ｂが近距離通信情報を受信した時刻などを採用してもよい。
　「電波強度」は、ユーザ端末２００におけるビーコン電波の受信強度である。 Next, the server 100b acquires the terminal ID (S25).
The receiving means 111 of the server 100b can receive the terminal ID from the user terminal 200 via communication established with the user terminal 200. FIG.
Further, since the wireless device 550 and the user terminal 200 are executing short-range wireless communication, the wireless device 550 receives the terminal ID from the user terminal 200 via the short-range wireless communication and transmits it to the server 100b. By doing so, it can be received by the receiving means 111 of the server 100b.
The server 100b acquires various information together with the terminal ID.
For example, if the wireless device 550 is a WF device, information (SSID) that can identify the WF device is included in the beacon radio wave and transmitted to the surroundings, and if the wireless device 550 is a BT device, information that can identify the BT device. (BT information) is included in the beacon radio wave and transmitted to the surroundings.
Therefore, when the user terminal 200 enters the reception range of the beacon radio wave, the wireless device 550 executes short-range wireless communication with the user terminal 200 and transfers the position information of the vehicle 500 to the user terminal 200. 200 transmits to the server 100b short-range communication information including location information of the vehicle 500, time, terminal ID, and information indicating the strength of the radio wave detected by the user terminal 200 (radio field strength).
As a result, the receiving unit 111 of the server 100b acquires the terminal ID as well as the position information, time, and radio wave intensity (near field communication information) of the vehicle 500 in order to receive the near field communication information.
“Vehicle position information” is information indicating the vehicle position (latitude, longitude) when the terminal ID obtained by the positioning device 506 of the vehicle 500 is acquired.
The "time" indicates the time when the short-range wireless communication was performed, but is not limited to this, and may be the time when the server 100b receives the short-range communication information.
“Radio wave intensity” is the received intensity of the beacon radio wave at the user terminal 200 .
　サーバ１００ｂは、受信手段１１１が、端末ＩＤを含む近距離通信情報を受信すると、分析手段１３０が、これらの情報を紐付けたファイル（以下、「行動履歴ファイル」という）を生成する（Ｓ２６）。
　図２３は、行動履歴ファイルの一例である。
　なお、図２３において、「車両とユーザ端末との距離」は、「電波強度」に基づきサーバ１００ｂにより算出された情報であり、「無線装置とユーザ端末との距離」と同義である。 In the server 100b, when the receiving means 111 receives the short-range communication information including the terminal ID, the analysis means 130 generates a file (hereinafter referred to as "behavior history file") in which the information is linked (S26). .
FIG. 23 is an example of an action history file.
In FIG. 23, the "distance between the vehicle and the user terminal" is information calculated by the server 100b based on the "radio field intensity" and is synonymous with the "distance between the wireless device and the user terminal".
　次に、サーバ１００ｂの分析手段１３０は、端末ＩＤやクッキーＩＤに基づいて、分析情報を生成する（Ｓ２７）。
　具体的には、以下に示すように、端末ＩＤに基づく分析情報、クッキーＩＤに基づく分析情報、及び、端末ＩＤ及びクッキーＩＤに基づく分析情報の生成が可能である。 Next, the analysis means 130 of the server 100b generates analysis information based on the terminal ID and the cookie ID (S27).
Specifically, as described below, it is possible to generate analytical information based on a terminal ID, analytical information based on a cookie ID, and analytical information based on a terminal ID and a cookie ID.
（端末ＩＤに基づく分析情報）
　サーバ１００ｂの分析手段１３０は、取得した端末ＩＤに基づいて、ユーザの行動履歴を分析する。
　具体的には、行動履歴ファイルに含まれる端末ＩＤ及び関連するデータに基づいて分析情報を生成する。
　図２３に示す行動履歴ファイルにおいて、端末ＩＤ：ａａａのユーザ端末２００は、１３時００分に車両５００が位置情報（緯度，経度）＝（ｘ１，ｙ１）を移動中に、電波強度：ｚ１のビーコン電波を受信（検知）しており、そのときの車両５００とユーザ端末２００との距離が「Ｄ１」と算出されている。
　図２４は、端末ＩＤ：ａａａのユーザ端末２００を所持するユーザの行動履歴を説明するための説明図である。
　図２４に示すように、このユーザは、（緯度，経度）＝（ｘ１，ｙ１）を中心として半径Ｄ１の円周上の位置に存在していることを行動履歴として特定することができる。
　このような行動履歴において、特定されたユーザの位置が学校Ａから規定距離以内である場合、サーバ１００ｂは、ユーザが「学校Ａに近い位置に存在している者」であることを示す分析情報を生成する。
　具体的には、図２４に示すように、円の半径Ｄ１が小さい場合（例えば５ｍ未満の場合）においては、円の少なくとも一部が学校Ａから規定距離以内（例えば５ｍ以内）のときに、ユーザは「学校Ａに近い位置に存在している者」との分析情報を生成することができる。
　このほか、特定地域に存在する学校Ａの関係者の人数を算出し、その算出結果を分析情報として生成することもできる。
　また、会社Ａの関係者は学生や先生である可能性が高いことから、特定地域に存在する学生や先生の人数を算出し、その算出結果を分析情報として生成することもできる。
　また、行動履歴に基づいてユーザの属性を分析することもできる。
　例えば、ユーザがケーキショップの近隣に滞在していることが行動履歴から特定できた場合、ユーザは「ケーキ好き」（属性）との分析情報を生成することができる。 (Analysis information based on terminal ID)
Analysis means 130 of server 100b analyzes the user's action history based on the obtained terminal ID.
Specifically, analysis information is generated based on the terminal ID and related data included in the action history file.
In the action history file shown in FIG. 23 , the user terminal 200 with the terminal ID: aaa has the position information (latitude, longitude)=(x1, y1) while the vehicle 500 is moving at 13:00. A beacon radio wave is received (detected), and the distance between the vehicle 500 and the user terminal 200 at that time is calculated as "D1".
FIG. 24 is an explanatory diagram for explaining the action history of the user who owns the user terminal 200 with the terminal ID: aaa.
As shown in FIG. 24, the user can specify, as an action history, that the user exists at a position on a circle with a radius D1 centered at (latitude, longitude)=(x1, y1).
In such an action history, if the location of the specified user is within a specified distance from school A, the server 100b generates analysis information indicating that the user is "a person who is located near school A." to generate
Specifically, as shown in FIG. 24, when the radius D1 of the circle is small (for example, less than 5 m), when at least part of the circle is within a specified distance from school A (for example, within 5 m), The user can generate analysis information of "those who are located near school A".
In addition, it is also possible to calculate the number of persons involved in school A existing in a specific area and generate the calculation result as analysis information.
In addition, since there is a high possibility that the people involved in company A are students and teachers, it is possible to calculate the number of students and teachers existing in a specific area and generate the calculation result as analysis information.
It is also possible to analyze user attributes based on action history.
For example, if it can be identified from the action history that the user is staying near a cake shop, the user can generate analysis information indicating that the user "likes cake" (attribute).
　また、図２３に示す行動履歴ファイルからは、端末ＩＤ：ｂｂｂのユーザ端末２００は、１３時００分において位置情報（ｘ２，ｙ２）を中心とした半径Ｄ２の円周上の位置に存在し、１３時０１分において位置情報（ｘ３，ｙ３）を中心とした半径Ｄ３の円周上の位置に存在し、１３時０２分において位置情報（ｘ４，ｙ４）を中心とした半径Ｄ４の円周上の位置に存在していたことが特定される。
　図２５は、端末ＩＤ：ｂｂｂのユーザ端末２００を所持するユーザの行動履歴を説明するための説明図である。
　図２５に示すように、このユーザは、第１ゾーン周囲→第２ゾーン周囲→第３ゾーン周囲という経路で移動していることを行動履歴として特定することができる。
　このような行動履歴からは、移動経路が学校Ａに向かっている場合、サーバ１００ｂは、ユーザが「学校Ａに接近している者」であることを示す分析情報を生成することができる。
　また、「学校Ａに接近している者」は、学生か先生である可能性が高いことから、ユーザが「学生や先生である」ことを示す分析情報を生成することができる。
　このように、サーバ１００ｂは、端末ＩＤに基づいて特定地域においてユーザが存在していることや行動履歴を特定し、その行動履歴に基づいて、特定地域に存在するユーザの分析情報を生成することができる。
　サーバ１００ｂは、生成した分析情報（行動履歴分析情報）を、端末ＩＤに紐付けて記憶する。 Further, from the action history file shown in FIG. 23, the user terminal 200 with the terminal ID: bbb is present at a position on a circle with a radius D2 centered on the position information (x2, y2) at 13:00, At 13:01, it exists on a circle with a radius D3 centered on the position information (x3, y3), and at 13:02 on a circle with a radius D4 centered on the position information (x4, y4) It is specified that it existed at the position of
FIG. 25 is an explanatory diagram for explaining the action history of the user who owns the user terminal 200 with the terminal ID: bbb.
As shown in FIG. 25, it is possible to specify, as an action history, that the user is moving along a route of around the first zone→around the second zone→around the third zone.
From such an action history, if the movement route is toward school A, the server 100b can generate analysis information indicating that the user is "a person approaching school A."
In addition, since there is a high possibility that "a person who is close to school A" is either a student or a teacher, it is possible to generate analysis information indicating that the user is "a student or a teacher."
In this way, the server 100b identifies the presence of the user in the specific area based on the terminal ID and the action history, and based on the action history, generates analysis information of the user existing in the specific area. can be done.
The server 100b stores the generated analysis information (behavior history analysis information) in association with the terminal ID.
（クッキーＩＤに基づく分析）
　サーバ１００ｂは、クッキーＩＤに基づいてユーザが閲覧したウェブサイトの閲覧履歴を特定できるところ、この閲覧履歴に基づいてユーザの属性を分析する。
　図２２に示す閲覧履歴ファイルは、クッキーＩＤ：ｃｃｃが保存されたユーザ端末２００を所持するユーザによるウェブサイトの閲覧履歴が示されている。
　クッキーＩＤ：ｃｃｃは、端末ＩＤ：ａａａと紐付けられていることから、図２２に示す閲覧履歴ファイルは、端末ＩＤ：ａａａのユーザ端末２００を所持するユーザによるウェブサイトの閲覧履歴である。
　図２２に示す閲覧履歴ファイルには、特定地域のゲームショップのウェブサイトのＵＲＬ（ｗｗｗ．ｇａｍｅ．ｃｏｍ）が含まれている。
　このため、端末ＩＤ：ａａａのユーザ端末２００のユーザは、ゲームに興味を持っていることが推定できることから、サーバ１００ｂは、ユーザが例えば「ゲームを好む者」であることを示す分析情報を生成することができる。
　また、図２２に示す閲覧履歴ファイルには、資格情報を閲覧可能なウェブサイトのＵＲＬ（ｗｗｗ．ｌｉｃｅｎｓｅ．ｃｏｍ）、及び、資格取得支援を行う予備校のウェブサイトのＵＲＬ（ｗｗｗ．ｙｏｂｉｋｏ．ｃｏｍ）が含まれていることから、サーバ１００ｂは、ユーザが例えば「資格取得を望む者」であることを示す分析情報を生成することができる。
　また、閲覧履歴ファイルに含まれる各ウェブサイトに表示又は埋め込まれている文字情報やその多寡を加味して分析情報を生成することができる。
　例えば、株式、信託など投資に関する文字情報が多く検出された場合、サーバ１００ｂは、このユーザが「投資に興味をもつ者」であることを示す分析情報を生成することができる。
　このように、サーバ１００ｂは、クッキーＩＤに基づいて特定地域に存在するユーザの閲覧履歴を特定し、その閲覧履歴に基づいて特定地域に存在するユーザの特徴を示す分析情報を生成することができる。
　サーバ１００ｂは、生成した分析情報（閲覧履歴分析情報）を、端末ＩＤに紐付けて記憶する。 (Analysis based on cookie ID)
Since the server 100b can identify the browsing history of the website browsed by the user based on the cookie ID, the server 100b analyzes the attributes of the user based on this browsing history.
The browsing history file shown in FIG. 22 indicates the website browsing history of the user who owns the user terminal 200 in which the cookie ID: ccc is saved.
Since the cookie ID: ccc is associated with the terminal ID: aaa, the browsing history file shown in FIG. 22 is the website browsing history of the user who owns the user terminal 200 with the terminal ID: aaa.
The browsing history file shown in FIG. 22 contains the URL (www.game.com) of the website of the game shop in the specific area.
Therefore, since it can be estimated that the user of the user terminal 200 with the terminal ID: aaa is interested in the game, the server 100b generates analysis information indicating that the user is, for example, "a person who likes games". can do.
In addition, the browsing history file shown in FIG. 22 contains the URL (www.license.com) of the website where the qualification information can be browsed, and the URL (www.yobiko.com) of the website of the preparatory school that provides qualification acquisition support. is included, the server 100b can generate analysis information indicating that the user is, for example, "a person who desires to obtain a qualification".
In addition, the analysis information can be generated by taking into account the character information displayed or embedded in each website included in the browsing history file and the amount thereof.
For example, when a lot of character information related to investments such as stocks and trusts is detected, the server 100b can generate analysis information indicating that the user is "a person interested in investing".
In this way, the server 100b can identify the browsing histories of users existing in the specific area based on the cookie IDs, and generate analysis information indicating the characteristics of the users existing in the specific area based on the browsing histories. .
The server 100b stores the generated analysis information (browsing history analysis information) in association with the terminal ID.
（端末ＩＤ及びクッキーＩＤに基づく分析）
　サーバ１００ｂは、端末ＩＤに基づく行動履歴分析情報、及び、クッキーＩＤに基づく閲覧履歴分析情報に基づいてユーザの特徴を分析する。
　例えば、端末ＩＤ：ａａａに紐付いた行動履歴分析情報に「学校Ａに接近する者である」ことを示す情報が含まれ、かつ、端末ＩＤ：ａａａに紐付いた閲覧履歴分析情報に「ゲームを好む者」であることを示す情報が含まれる場合、その端末ＩＤ：ａａａのユーザ端末２００を所持するユーザは「ゲーム好きの学生である」ことを示す分析情報を生成することができる。
　また、端末ＩＤ：ａａａに紐付いた行動履歴分析情報に「会社Ｂに接近する者である」ことを示す情報が含まれ、かつ、端末ＩＤ：ａａａに紐付いた閲覧履歴分析情報に「資格取得を望む者」を示す情報が含まれる場合、その端末ＩＤ：ａａａのユーザ端末２００を所持するユーザは「会社Ｂに通勤途中の社会人である」ことを示す分析情報を生成することができる。
　分析手段１３０は、特定地域に存在するユーザ数を時間毎に分類した情報を分析情報として生成することもできる。 (Analysis based on terminal ID and cookie ID)
The server 100b analyzes user characteristics based on the action history analysis information based on the terminal ID and the viewing history analysis information based on the cookie ID.
For example, the action history analysis information linked to the terminal ID: aaa includes information indicating that "a person approaches school A", and the browsing history analysis information linked to the terminal ID: aaa includes "prefers to play games". If the information indicating that the user is "a student" is included, it is possible to generate analysis information indicating that the user possessing the user terminal 200 with the terminal ID: aaa is "a student who likes games".
In addition, the behavior history analysis information linked to the terminal ID: aaa includes information indicating that "a person who approaches company B", and the browsing history analysis information linked to the terminal ID: aaa includes "qualification acquisition If the information indicating "desired person" is included, it is possible to generate analysis information indicating that the user possessing the user terminal 200 with the terminal ID: aaa is "a member of society who is commuting to company B".
The analysis means 130 can also generate, as analysis information, information in which the number of users existing in a specific area is classified by time.
　図２６は、分析情報の一例を示す図表である。
　図２６の第１行は、地域Ａに車両５００を移動させながら近距離無線通信を介して取得した特定情報に基づいて、地域Ａに存在するユーザの時間毎の人数を表した第１の分析情報である。
　第１の分析情報によれば、地域Ａには、６～９時及び１８～２１時の時間帯に多くの人が存在することがわかる。
　図２６の第２行は、地域Ａに車両５００を移動させながら近距離無線通信を介して取得した特定情報に基づいて、地域Ａに存在する特定の属性（属性Ｂ：社会人及び学生）のユーザの時間毎の人数を表した第２の分析情報である。
　第２の分析情報によれば、地域Ａには、６～９時及び１８～２１時の時間帯に多くの社会人及び学生が存在することがわかる。
　図２６の第３行は、地域Ａに車両５００を移動させながら近距離無線通信を介して取得した特定情報に基づいて、地域Ａに存在する特定の属性（属性Ｃ：主婦）のユーザの時間毎の人数を表した第３の分析情報である。
　第３の分析情報によれば、地域Ａには、１２～１５時及び１５～２８時の時間帯に多くの主婦が存在することがわかる。
　図２６の第４行は、地域Ａに車両５００を移動させながら近距離無線通信を介して取得した特定情報に基づいて、地域Ａに存在する特定の属性（属性Ｄ：ゲーム好きの学生）のユーザの時間毎の人数を表した第４の分析情報である。
　第４の分析情報によれば、地域Ａには、６～９時及び１８～２１時の時間帯に存在するゲーム好きの学生は少ないことがわかる。 FIG. 26 is a chart showing an example of analysis information.
The first row in FIG. 26 represents the first analysis representing the number of users present in area A for each hour based on the specific information acquired via short-range wireless communication while moving vehicle 500 to area A. Information.
According to the first analysis information, it can be seen that there are many people in the area A during the hours from 6:00 to 9:00 and from 18:00 to 21:00.
The second row in FIG. 26 shows the specific attributes (attribute B: working people and students) existing in the area A based on the specific information acquired through the short-range wireless communication while moving the vehicle 500 to the area A. This is second analysis information representing the number of users per hour.
According to the second analysis information, it can be seen that there are many working people and students in the region A during the hours from 6:00 to 9:00 and from 18:00 to 21:00.
The third line in FIG. 26 shows the time of a user with a specific attribute (attribute C: housewife) existing in area A based on specific information acquired via short-range wireless communication while moving vehicle 500 to area A. This is the third analysis information representing the number of people per group.
According to the third analysis information, it can be seen that there are many housewives in the region A during the hours from 12:00 to 15:00 and from 15:00 to 28:00.
The fourth line in FIG. 26 shows the specific attribute existing in area A (attribute D: game-loving student) based on the specific information acquired via short-range wireless communication while moving vehicle 500 to area A. This is fourth analysis information representing the number of users per hour.
According to the fourth analysis information, it can be seen that there are few game-loving students in the region A during the hours from 6:00 to 9:00 and from 18:00 to 21:00.
（変形例１）
　無線装置５５０又はユーザ端末２００において、方向探知機能を備えることもできる。
　例えば、Bluetooth5.1では、近距離無線通信を行う双方のうちの一方に複数のアンテナをもつアレイアンテナを設け電波の位相情報に基づいて当該電波の飛来方向を特定できる機能が備えられている。
　このような機能により、例えば、無線装置５５０のアンテナをアレイアンテナとして、それぞれの位相情報を測定することで、当該位相情報に基づいて電波の飛来方向を特定できる。
　これにより、上述の分析システム１ｂにおいて、ユーザの位置や移動経路などの行動履歴を円周のゾーン単位で特定することについて説明した（図２４，２５参照）が、ユーザの位置や移動経路を点で特定することが可能になる。
　例えば、図２３に示す行動履歴ファイルにおいて、端末ＩＤ：ａａａのユーザ端末２００は、車両位置（ｘ１，ｙ１）を中心に半径Ｄ１の円周上のいずれかの位置に存在することが特定できることについて説明したが、電波の飛来方向ができるようにすることで、図２４に示す円周上のどの位置に存在するかを特定できる。
　また、端末ＩＤ：ｂｂｂのユーザ端末２００についても、第１～第３ゾーンの各周上のどの位置にそれぞれ存在していたかを特定できるため、図２５に示す各円周上のどの位置に存在するかを特定できることから、移動経路を正確に特定することができる。 (Modification 1)
Direction finding functionality may also be provided at wireless device 550 or user terminal 200 .
For example, in Bluetooth 5.1, one of the two sides performing short-range wireless communication has an array antenna with multiple antennas, and has a function that can identify the incoming direction of the radio wave based on the phase information of the radio wave.
With such a function, for example, by using the antenna of the wireless device 550 as an array antenna and measuring the phase information of each antenna, the incoming direction of radio waves can be specified based on the phase information.
Thus, in the analysis system 1b described above, the action history such as the user's position and movement route is specified in units of circumferential zones (see FIGS. 24 and 25). can be identified by
For example, in the action history file shown in FIG. 23, it is possible to specify that the user terminal 200 with the terminal ID: aaa exists at any position on the circle with the radius D1 centering on the vehicle position (x1, y1). As described above, by making it possible to determine the incoming direction of the radio wave, it is possible to specify the position on the circumference shown in FIG.
In addition, since it is possible to specify the position on each circumference of each of the first to third zones for the user terminal 200 with the terminal ID: bbb, it is possible to specify the position on each circumference shown in FIG. Since it is possible to specify whether to move, the movement route can be specified accurately.
（変形例２）
　ユーザの行動履歴や分析情報に可能性を示す情報を加味してもよい。
　ところで、上述の分析システム１ｂは、図２４に示すように、円の半径Ｄ１が小さい場合（例えば５ｍ以下の場合）で、かつ、円の少なくとも一部が対象物（学校Ａ）から規定距離以内（例えば５ｍ以内）のときに、ユーザは「対象物に近い位置に存在している者」との分析情報を生成する。
　このように、円が小さい場合に限定したのは、円が大きい場合（例えば、半径が５０ｍ超の場合など）は、円の一部が対象物から規定距離以内であっても、その一部の位置にユーザが存在するとは限らず、実際には対象物から遠い位置に存在する場合があり得るからである。
　この問題に対し、本発明では、円が大きい（例えば５０ｍ以下）場合であっても、その一部が対象物から規定距離以内であるときには、その一部の全円周に対する割合に応じて「近い」可能性（確率）を算出し、当該算出結果を反映した分析情報を生成することもできる。
　例えば、学校Ａから規定距離以内に円の一部が存在する場合、円の一部が全円周に対し８０％以上の割合であるときには、ユーザは学校Ａに近い位置に存在している「可能性が高い」ことを示す分析情報を生成し、その一部が全円周に対し１０％の割合であるときには、ユーザは学校Ａに近い位置に存在している「可能性が低い」ことを示す分析情報を生成する。
　また、円の大きさを加味した分析情報を生成することもできる。
　例えば、大きい円(例えば半径５０ｍの円）と小さい円（例えば半径１０ｍの円）とは、相対的には、大きい円の方が「対象物に近い可能性が低い」ことを示す分析情報を生成し、小さい円の方が「対象物に近い可能性が高い」ことを示す分析情報を生成する。 (Modification 2)
Information indicating the possibility may be added to the user's action history and analysis information.
By the way, as shown in FIG. 24, the above-described analysis system 1b is used when the radius D1 of the circle is small (for example, when it is 5 m or less) and at least a part of the circle is within a specified distance from the target (school A). (For example, within 5 m), the user generates analysis information of "a person existing near the object".
In this way, the reason why the circle is limited to small cases is that when the circle is large (for example, when the radius is over 50m), even if a part of the circle is within the specified distance from the object, This is because the user is not necessarily present at the position of , and may actually be present at a position far from the object.
To solve this problem, in the present invention, even if the circle is large (for example, 50 m or less), if a part of it is within a specified distance from the object, the ratio of that part to the total circumference of the circle is " It is also possible to calculate the "close" possibility (probability) and generate analysis information reflecting the calculation result.
For example, when a part of a circle exists within a specified distance from school A, and the part of the circle is 80% or more of the total circumference, the user is located near school A. When analysis information is generated indicating that there is a "high possibility" and a portion of the analysis information is 10% of the total circumference, it is "low possibility" that the user is located near school A. Generate analytics information that shows
It is also possible to generate analysis information that takes into account the size of the circle.
For example, a large circle (e.g., a circle with a radius of 50 m) and a small circle (e.g., a circle with a radius of 10 m) provide analytical information indicating that the large circle is "less likely to be close to the target". and generate analytical information indicating that the smaller circle is "more likely to be closer to the object".
　以上説明したように、本発明の分析システム１ｂは、ビーコン装置を車両５００などの移動体に搭載して特定地域を移動しながらビーコン電波を周囲に発信し、ビーコン電波を検知したユーザ端末とビーコン装置との近距離無線通信を介して取得した特定情報に基づいて特定地域に存在するユーザの分析情報を生成することができる。
　これにより、地域に存在する人の流れ（移動動線）を通行量、方向、属性別に絞り込んで可視化することができる。
　このため、例えば、新規出店の際において店舗周辺の調査に活用できる。
　これに対し、従来は、プローブカーやビーコン装置を用いて交通情報を分析可能な技術はあったものの、本発明のように、ビーコン装置を車両に搭載することでビーコン装置を移動させながらユーザ端末と近距離無線通信を実行したり、当該近距離無線通信を介してユーザの分析を行う技術は存在しなかった。
　本発明の分析システム１ｂによれば、多数のビーコン装置を固定する必要がなく、手間やコストを抑えることができる。
　また、本発明の分析システム１ｂによれば、普及したスマートフォンを活用してユーザの分析を効果的に行うことができる。 As described above, the analysis system 1b of the present invention has a beacon device mounted on a mobile object such as a vehicle 500 and transmits beacon radio waves to the surroundings while moving in a specific area. Analysis information of users existing in a specific area can be generated based on the specific information obtained through short-range wireless communication with the device.
This makes it possible to narrow down and visualize the flow of people (moving flow lines) in an area by traffic volume, direction, and attributes.
For this reason, for example, when opening a new store, it can be used to survey the area around the store.
On the other hand, in the past, although there was a technology that can analyze traffic information using a probe car or a beacon device, as in the present invention, by mounting the beacon device on a vehicle, the user terminal can move while moving the beacon device. There has been no technology for executing short-range wireless communication with a user or performing user analysis through the short-range wireless communication.
According to the analysis system 1b of the present invention, there is no need to fix a large number of beacon devices, and labor and cost can be suppressed.
Further, according to the analysis system 1b of the present invention, a user's analysis can be effectively performed by utilizing popular smartphones.
＜第３実施形態＞
　本発明の第３実施形態に係る情報配信・分析システム１ｃについて説明する。
　第３実施形態の情報配信・分析システム１ｃは、第１実施形態の情報配信システム１ａと第２実施形態の分析システム１ｂとを備えたシステムである。
　このため、第１実施形態及び第２実施形態と同様、第３実施形態の情報配信・分析システム１ｃは、無線装置５５０が搭載された車両５００と、ユーザ端末２００と、依頼主端末３００と、サーバ１００ｃとを備えている。
　第３実施形態の情報配信・分析システム１ｃは、第２実施形態の分析システム１ｂにおいて生成された分析情報を利用して情報配信を行うことを特徴としている。
　なお、第１実施形態や第２実施形態と共通する構成及び機能については同じ符号を付けており、適宜説明を省略する。
　例えば、情報配信・分析システム１ｃの全体構成及び各構成要素のハードウエア構成の説明は省略する。 <Third Embodiment>
An information distribution/analysis system 1c according to a third embodiment of the present invention will be described.
An information distribution/analysis system 1c of the third embodiment is a system including the information distribution system 1a of the first embodiment and the analysis system 1b of the second embodiment.
For this reason, as in the first and second embodiments, the information distribution/analysis system 1c of the third embodiment includes a vehicle 500 equipped with a wireless device 550, a user terminal 200, a client terminal 300, and a server 100c.
The information distribution/analysis system 1c of the third embodiment is characterized by performing information distribution using the analysis information generated in the analysis system 1b of the second embodiment.
Configurations and functions common to those of the first and second embodiments are denoted by the same reference numerals, and description thereof will be omitted as appropriate.
For example, the description of the overall configuration of the information distribution/analysis system 1c and the hardware configuration of each component will be omitted.
　図２７は、第３実施形態に係る情報配信・分析システム１ｃの機能構成図である。
　図２７に示すように、第３実施形態の情報配信・分析システム１ｃは、サーバ１００ｃが、第２実施形態のサーバ１００ｂに備えられている分析手段１３０を備えている。
　これにより、サーバ１００ｃは、分析手段１３０により生成された分析情報に対応した広告情報を配信手段１１４が配信するようにしている。
　例えば、地域Ａを車両５００を移動しながら特定情報を取得して分析を行った結果、「学生の人数が多い」という属性に基づく分析情報が生成された場合、地域Ａにおいては、当該属性に応じ、学生に対応した広告情報（例えばマンガショップの広告情報など）を優先して配信する。
　また、地域Ｂを車両５００を移動しながら特定情報を取得して分析を行った結果、「ゲーム好きの学生が多い」という属性に基づく分析情報が生成された場合、地域Ｂにおいては、当該属性に応じ、ゲーム好きの学生に対応した広告情報（例えば格安中古のゲームショップの広告情報など）を優先して配信する。
　なお、分析情報を取得した広告主が、自ら分析情報を解析して分析結果に応じた広告情報を配信するようにもできる。
　この場合、広告主端末３００の所定操作に応じ、分析結果に応じた広告情報を広告依頼情報に含めてサーバ１００ｃに送信すればよい。
　また、分析情報の生成と、広告情報の配信は独立した構成なので、並行して実行してもよく、個別に実行してもよい。
　例えば、地域Ａを車両５００に巡回させる場合、巡回しながら分析情報の取得と、広告情報の配信を共に実行してもよい。
　また、１巡目において分析情報を取得し、２巡目以降において、１巡目において取得した分析情報に対応した広告情報を配信するようにできる。
　このように、本発明の第３実施形態に係る情報配信・分析システム１ｃにおいては、第１実施形態の情報配信システム１ａと第２実施形態の分析システム１ｂとを備えているため、分析結果に適した情報配信を実行することができる。 FIG. 27 is a functional configuration diagram of an information distribution/analysis system 1c according to the third embodiment.
As shown in FIG. 27, in the information distribution/analysis system 1c of the third embodiment, a server 100c has analysis means 130 provided in the server 100b of the second embodiment.
As a result, the server 100 c causes the distribution means 114 to distribute the advertisement information corresponding to the analysis information generated by the analysis means 130 .
For example, as a result of acquiring and analyzing specific information while moving the vehicle 500 in area A, when analysis information based on the attribute "there are many students" is generated, in area A, the attribute is In response, the advertisement information corresponding to students (for example, advertisement information of manga shops, etc.) is distributed preferentially.
Further, as a result of acquiring and analyzing the specific information while moving the vehicle 500 in the area B, when the analysis information based on the attribute "there are many students who like games" is generated, in the area B, the attribute Depending on the situation, the advertisement information corresponding to students who like games (for example, advertisement information of cheap second-hand game shops, etc.) is preferentially distributed.
It is also possible for the advertiser who has acquired the analysis information to analyze the analysis information and distribute the advertisement information according to the analysis result.
In this case, according to a predetermined operation of the advertiser terminal 300, advertisement information according to the analysis result may be included in the advertisement request information and transmitted to the server 100c.
Moreover, since generation of analysis information and distribution of advertisement information are configured independently, they may be executed in parallel or separately.
For example, when the vehicle 500 tours the area A, both the acquisition of the analysis information and the distribution of the advertisement information may be executed while the vehicle 500 tours.
In addition, it is possible to acquire the analysis information in the first round, and distribute the advertisement information corresponding to the analysis information acquired in the first round in the second and subsequent rounds.
As described above, the information distribution/analysis system 1c according to the third embodiment of the present invention includes the information distribution system 1a of the first embodiment and the analysis system 1b of the second embodiment. Appropriate information distribution can be implemented.
＜第４実施形態＞
　本発明の第４実施形態に係る移動手法判定システム１ｄについて説明する。
　第４実施形態の移動手法判定システム１ｄは、第１実施形態の情報配信システム１ａにおいて用いる車両５００の最適な移動手法を判定するシステムである。
　このため、第４実施形態の移動手法判定システム１ｄは、少なくとも第１実施形態の情報配信システム１ａの構成（ハードウエア及び機能）をすべて備えている。
　図２８は、第４実施形態に係る移動手法判定システム１ｄの機能構成図である。
　図２８に示すように、第４実施形態に係る移動手法判定システム１ｄは、サーバ１００ｄが判定手段１４０を備えている点において、第１実施形態の情報配信システム１ａと異なる。
　具体的には、移動手法判定システム１ｄは、無線装置５５０が、車両５００の移動に伴い特定地域を移動しながらビーコン電波を周囲に発信する発信手段５５１と、ビーコン電波を検知したユーザ端末２００と近距離無線通信を実行可能な送信手段５５３及び受信手段５５２からなる通信手段５６０と、を備えている点において情報配信システム１ａと共通している。
　また、移動手法判定システム１ｄは、移動手法判定装置でもあるサーバ１００ｄが、広告情報（所定の情報）を記憶する記憶手段１１５と、近距離無線通信を介してユーザ端末２００を特定可能な特定情報を受信する受信手段１１１と、特定情報を受信したことに基づいて、特定地域に存在するユーザ端末２００に広告情報を配信する配信手段１１４と、を備える点において情報配信システム１ａと共通する。
　ただし、移動手法判定システム１ｄは、判定手段１４０が、近距離無線通信を介して受信した特定情報に基づいて、特定地域における車両５００の移動手法を判定する点において情報配信システム１ａと異なる。
　つまり、第４実施形態の移動手法判定システム1ｄは、第１実施形態の情報配信システム１ａに、上記判定手段１４０を加えたものである。
　なお、第１実施形態と共通する構成及び機能については同じ符号を付けており、適宜説明を省略する。
　例えば、移動手法判定システム１ｄの全体構成及び各構成要素のハードウエア構成の説明は省略する。 <Fourth Embodiment>
A moving method determination system 1d according to a fourth embodiment of the present invention will be described.
The moving method determination system 1d of the fourth embodiment is a system that determines the optimum moving method of the vehicle 500 used in the information distribution system 1a of the first embodiment.
Therefore, the moving method determination system 1d of the fourth embodiment has at least all the configurations (hardware and functions) of the information distribution system 1a of the first embodiment.
FIG. 28 is a functional configuration diagram of a moving method determination system 1d according to the fourth embodiment.
As shown in FIG. 28, the moving technique determination system 1d according to the fourth embodiment differs from the information distribution system 1a of the first embodiment in that a server 100d includes determination means 140. FIG.
Specifically, in the movement method determination system 1d, the wireless device 550 transmits beacon radio waves to the surrounding area while moving in a specific area as the vehicle 500 moves, and the user terminal 200 detects the beacon radio waves. It is common to the information distribution system 1a in that it includes a communication means 560 composed of a transmission means 553 and a reception means 552 capable of executing short-range wireless communication.
In addition, in the moving method determination system 1d, the server 100d, which is also a moving method determination device, stores advertising information (predetermined information), a storage unit 115, and specific information that can identify the user terminal 200 via short-range wireless communication. and distribution means 114 for distributing advertisement information to user terminals 200 existing in a specific area based on the reception of specific information.
However, the moving method determination system 1d is different from the information distribution system 1a in that the determining means 140 determines the moving method of the vehicle 500 in the specific area based on the specific information received via short-range wireless communication.
In other words, the moving method determination system 1d of the fourth embodiment is obtained by adding the determination means 140 to the information distribution system 1a of the first embodiment.
In addition, the same reference numerals are assigned to the configurations and functions common to those of the first embodiment, and the description thereof will be omitted as appropriate.
For example, a description of the overall configuration of the moving method determination system 1d and the hardware configuration of each component will be omitted.
（車速の判定について）
　判定手段１４０は、特定情報に基づき特定された特定地域に存在するユーザ端末の数に基づいて、特定地域における車両５００（移動体）の車速（移動速度）を判定することができる。
　特定情報は、前述のとおり、ユーザ端末２００を特定可能な情報であればよく、例えば、ユーザ端末２００のＭＡＣアドレスやＩＰアドレス、メールアドレス、電話番号などの端末ＩＤを例示することができる。
　つまり、判定手段１４０は、端末ＩＤの受信数を計数することにより、受信圏内に存在しているユーザ端末数を計数することができる。
　端末ＩＤはユーザ端末２００に固有の情報であることから、異なる端末ＩＤの受信数を計数することで、受信圏内に存在しているユーザ端末数を計数することができる。
　ユーザ端末２００は、ユーザが１台所持している可能性が高いため、ユーザ端末数はユーザ数（人口）とみなすことができる。 (Regarding vehicle speed judgment)
The determining means 140 can determine the vehicle speed (moving speed) of the vehicle 500 (moving body) in the specific area based on the number of user terminals existing in the specific area identified based on the specific information.
As described above, the identification information may be any information that can identify the user terminal 200, for example, the terminal ID such as the MAC address, IP address, email address, and telephone number of the user terminal 200 can be exemplified.
That is, the determining means 140 can count the number of user terminals existing within the reception area by counting the number of terminal IDs received.
Since the terminal ID is information unique to the user terminal 200, it is possible to count the number of user terminals existing within the reception range by counting the number of receptions with different terminal IDs.
Since there is a high possibility that a user possesses one user terminal 200, the number of user terminals can be regarded as the number of users (population).
　ここで、無線装置５５０は、同時接続数に制限がある（例えば、ＢＴ装置の場合７台、ＷＦ装置の場合１０台など）ことに加え、車両５００の移動と共に移動しながら近距離無線通信を実行するため、車速が速いほど通信漏れが生じ易いという問題がある。
　これに対し、車速を遅くすれば近距離無線通信を高精度に行うことができるが、これにより地域を巡回する速度が遅くなり、作業効率が低下するという問題がある。
　特に、人口が多いときに速い車速で走行した場合、多くの通信漏れが発生するので問題が大きく、反対に、人口が少ないときに速い車速で走行しても通信漏れによる問題は相対的に大きくない。
　そこで、移動手法判定システム１ｄは、特定領域における人口に応じた適切な車速で車両５００（無線装置５５０）を移動させるようにした。
　例えば、サーバ１００ｄは、ビーコン電波の受信圏内の人口と推奨車速とを対応付けた車速基準テーブルＴ１を予めストレージなどの記憶手段１１５に記憶しておき、判定手段１４０が、実際の人口に最適な車速を車速基準テーブルＴ１を参照して判定するようにした。
　図２９は、車速基準テーブルＴ１の一例である。
　車速基準テーブルＴ１は、車両５００を中心として半径５０ｍがビーコン電波の受信圏であることを前提としているが変更可能である。また、車速基準テーブルＴ１における受信圏内の人口や推奨車速も変更することができる。
　図２９に示すように、車速基準テーブルＴ１は、ビーコン電波の受信圏内の人口が多いほど遅い推奨車速が対応付けられ、ビーコン電波の受信圏内の人口が少ないほど速い推奨車速が対応付けられている。
　例えば、判定手段１４０は、ビーコン電波の受信圏内の人口が２５０人以上の場合、推奨車速「３０ｋｍ／ｈ以下」を選択し、１人～１０人の場合、推奨車速「４５ｋｍ／ｈ超」を選択する。
　これは、人口が多いほど通信漏れが発生し易く車速を速いとその傾向が顕著になるからであり、また、人口が少ないほど通信漏れが発生し難く、仮に発生したとしても顕著な問題にはならないからである。
　移動情報送信手段１１２は、判定手段１４０による判定結果を示すデータ（判定情報）を車両５００に送信する。
　例えば、移動情報送信手段１１２により、推奨車速「３０ｋｍ／ｈ以下」を示す判定情報が車両５００に送信されると、車両５００は、通信手段５６０が判定情報を受信し、表示手段５１２が、当該判定情報を、車内の表示装置５０５に表示する。
　これにより、運転手は、車内にいながら推奨車速を確認できるため、推定車速（３０ｋｍ／ｈ以下）に従って車両５００の運転を行うことができる。
　そうすることで、近距離無線通信において通信漏れが発生しにくく、かつ、効率よい車速で車両５００を移動させることができる。
　この結果、地域に存在する多くのユーザに漏れなく広告情報を配信することができ、高精度の情報配信サービスを提供することができる。 Here, the wireless device 550 has a limited number of simultaneous connections (for example, 7 in the case of BT devices, 10 in the case of WF devices, etc.). Therefore, there is a problem that the faster the vehicle speed, the more likely communication omissions occur.
On the other hand, if the vehicle speed is slowed down, short-range wireless communication can be performed with high precision, but this slows down the speed at which the vehicle travels around the area, which poses a problem of reduced work efficiency.
In particular, when the population is high and the vehicle is traveling at high speed, many communication leaks occur, causing a large number of communication leaks. do not have.
Therefore, the movement method determination system 1d moves the vehicle 500 (wireless device 550) at an appropriate vehicle speed according to the population in the specific area.
For example, the server 100d stores in advance in the storage means 115 such as a storage a vehicle speed reference table T1 that associates the population within the reception area of the beacon radio wave with the recommended vehicle speed. The vehicle speed is determined by referring to the vehicle speed reference table T1.
FIG. 29 is an example of the vehicle speed reference table T1.
The vehicle speed reference table T1 is based on the premise that a radius of 50 m from the vehicle 500 is the reception range of the beacon radio waves, but this can be changed. Also, the population within the reception range and the recommended vehicle speed in the vehicle speed reference table T1 can be changed.
As shown in FIG. 29, the vehicle speed reference table T1 associates a lower recommended vehicle speed with a larger population within the beacon radio reception area, and a higher recommended vehicle speed with a smaller population within the beacon radio reception area. .
For example, the determination means 140 selects the recommended vehicle speed "30 km/h or less" when the population within the beacon radio reception area is 250 or more, and selects the recommended vehicle speed "over 45 km/h" when there are 1 to 10 people. select.
This is because the larger the population, the more likely it is that communication leaks will occur, and the higher the vehicle speed, the more pronounced this tendency will be. because it will not.
The movement information transmission means 112 transmits data (determination information) indicating the determination result by the determination means 140 to the vehicle 500 .
For example, when the movement information transmitting means 112 transmits to the vehicle 500 the determination information indicating the recommended vehicle speed of "30 km/h or less", the vehicle 500 receives the determination information through the communication means 560, and the display means 512 displays the The determination information is displayed on the display device 505 inside the vehicle.
As a result, the driver can confirm the recommended vehicle speed while staying in the vehicle, and can drive the vehicle 500 according to the estimated vehicle speed (30 km/h or less).
By doing so, it is possible to move the vehicle 500 at an efficient vehicle speed while less likely to cause a communication leak in the short-range wireless communication.
As a result, it is possible to distribute the advertising information to many users in the area without omission, and to provide a highly accurate information distribution service.
　判定手段１４０や判定情報の出力（送信・表示）は、頻繁に実行することができるが、頻繁に実行すると処理負荷が大きく、運転手の混乱を招くことが想定される。
　このため、判定手段１４０は、一定の時間間隔や移動間隔をあけて実行することが好ましい。
　このほか、受信圏ごとではなく、巡回ごとや時間帯ごとに判定手段１４０を実行することもできる。
　例えば、地域Ａを１回巡回することで取得した端末ＩＤの数を地域Ａの人口として適用することができる。
　また、地域Ａを巡回しながら一定の時間帯ごとに集計した各時間帯における端末ＩＤの取得数をそれぞれ時間帯ごとの地域Ａの人口とすることができる（図２６の第１行目参照）。 The judgment means 140 and the output (transmission/display) of the judgment information can be executed frequently, but if they are executed frequently, the processing load will be large, and it is assumed that the driver will be confused.
For this reason, it is preferable that the determination means 140 is executed at regular time intervals or movement intervals.
In addition, the determination means 140 can be executed not for each reception area but for each tour or each time period.
For example, it is possible to apply the number of terminal IDs acquired by traveling around the area A once as the population of the area A.
In addition, the number of acquired terminal IDs in each time slot counted for each fixed time slot while patrolling the area A can be used as the population of the area A for each time slot (see the first row in FIG. 26). .
　図３０は、地域の人口と推奨車速とを対応付けた車速基準テーブルＴ２の一例である。
　車速基準テーブルＴ２は、地域の人口が多いほど遅い推奨車速が対応付けられ、地域の人口が少ないほど速い推奨車速が対応付けられている。
　例えば、判定手段１４０は、地域Ａの人口が２５０人超の場合、推奨車速「３０ｋｍ／ｈ以下」を選択し、１人～１０人の場合、推奨車速「４５ｋｍ／ｈ超」を選択する。
　このようにすると、例えば、地域Ａの過去の巡回時（例えば１巡目）に特定された人口に対応して選択された推奨車速を、将来の巡回時（例えば２巡目）の推奨車速とすることができる。
　また、時間帯ごとの人数が予め特定できている場合には、時間帯ごとに推奨車速を設定することもできる。
　例えば、図２６に示すように、６時～９時の人口は１２０人であり、１８時～２１時は１３０人であることが過去の端末ＩＤに基づく集計によりわかっている場合、これらの時間帯における車速は、車速基準テーブルＴ２を参照して推奨車速「３５ｋｍ／ｈ以下」と判定される。
　この場合、運転手は、６時～９時や１８時～２１時は、３５ｋｍ／ｈ以下で車両５００を運転すればよい。
　このような車速の判定は、曜日ごと、月ごと、季節ごとに人口を集計し、曜日ごと、月ごと、季節ごとにその人口に対応して車速基準テーブルＴ２（図３０）を参照することで実行することができる。 FIG. 30 is an example of a vehicle speed reference table T2 that associates regional populations with recommended vehicle speeds.
The vehicle speed reference table T2 associates a slower recommended vehicle speed with a larger area population, and a higher recommended vehicle speed with a smaller area population.
For example, the determination means 140 selects the recommended vehicle speed "30 km/h or less" when the population of the area A exceeds 250, and selects the recommended vehicle speed "over 45 km/h" when there are 1 to 10 people.
In this way, for example, the recommended vehicle speed selected corresponding to the population specified during the past patrol (for example, the first round) of the area A can be used as the recommended vehicle speed for the future patrol (for example, the second round). can do.
Also, if the number of people for each time period can be specified in advance, the recommended vehicle speed can be set for each time period.
For example, as shown in FIG. 26, when it is known from counting based on the past terminal IDs that the population from 6:00 to 9:00 is 120 and that from 18:00 to 21:00 is 130, these times The vehicle speed in the belt is determined as the recommended vehicle speed of "35 km/h or less" by referring to the vehicle speed reference table T2.
In this case, the driver may drive the vehicle 500 at 35 km/h or less from 6:00 to 9:00 and from 18:00 to 21:00.
Such determination of vehicle speed is performed by counting the population for each day of the week, month, and season, and referring to the vehicle speed reference table T2 (FIG. 30) corresponding to the population for each day of the week, month, and season. can be executed.
（移動経路の判定について）
　判定手段１４０は、特定情報に基づき特定された特定地域に存在するユーザ端末の数に基づいて、特定地域における車両５００（移動体）のルート（移動経路）を判定することができる。
　図３１は、推奨車速と推奨幅員とを対応付けた幅員基準テーブルＴ３の一例である。
　幅員基準テーブルＴ３は、車速が遅いほど狭い推奨幅員が対応付けられ、車速が速いほど広い推奨幅員が対応付けられている。
　幅員基準テーブルＴ３は、図３０に示す車速基準テーブルＴ２が人口が多いほど遅い車速が対応付けられ口が少ないほど速い車速が対応付けられていることから、実質的には、人口が多いほど狭い推奨幅員を対応付け、人口が少ないほど広い推奨幅員を対応付けている。
　狭い幅員の車道を速く移動した場合、交通事故を起こし易く、人口も多いことから万一交通事故を起こした場合の問題が大きく、反対に、広い幅員の車道を速く移動した場合は狭い幅員に比べ安全上の問題は小さいからである。
　判定手段１４０により幅員基準テーブルＴ３を参照して選択された推奨幅員は、移動情報送信手段１１２により車両５００に送信され、表示装置５０５において表示される。
　これにより、運転手は、表示されている推奨幅員の車道を優先して走行することができる。
　例えば、地域Ａの過去の巡回時（例えば１巡目）に特定された人口に対応して選択された推奨幅員を、将来の巡回時（例えば２巡目）の推奨幅員とすることができる。 (Regarding determination of moving route)
The determining means 140 can determine the route (moving route) of the vehicle 500 (moving body) in the specific area based on the number of user terminals existing in the specific area identified based on the specific information.
FIG. 31 is an example of a width reference table T3 that associates recommended vehicle speeds with recommended widths.
In the width reference table T3, the slower the vehicle speed, the narrower the recommended width, and the faster the vehicle, the wider the recommended width.
In the vehicle speed reference table T2 shown in FIG. 30, the larger the population, the slower the vehicle speed, and the smaller the population, the faster the vehicle speed. A recommended width is associated, and a wider recommended width is associated with a smaller population.
If you move fast on a narrow roadway, you are more likely to have a traffic accident, and since there is a large population, there is a big problem in the event of a traffic accident. This is because safety problems are relatively small.
The recommended width selected by the determination means 140 with reference to the width reference table T3 is transmitted to the vehicle 500 by the movement information transmission means 112 and displayed on the display device 505 .
As a result, the driver can preferentially drive on the roadway with the displayed recommended width.
For example, the recommended width selected corresponding to the population identified during the past patrol (for example, the first round) of the area A can be used as the recommended width for the future patrol (for example, the second round).
　例えば、地域Ａにおける第１巡回時における判定手段１４０の実行により、地域Ａの人口が２５０人超の場合、推奨車速「３０ｋｍ／ｈ以下」が選択され（図３０参照）、対応する推奨幅員「２．６ｍ以下」が選択され（図３１参照）、これらの判定情報は、車両５００に送信され、表示装置５０５に表示される。
　図３２は、地域Ａに存在する車道ごとに、車道の位置情報や最低車道幅員を対応付けた車道地図テーブルＴ４の一例である。
　図３３は、車両５００の表示装置５０５において表示されている地図であり、地域Ａに存在する車道を、図３２に示す車道地図テーブルＴ４に含まれる位置情報に基づいて表した地図である。
　図３３に示すように、地域Ａには、幅員が３．４ｍ超の車道ａ１～ａ４と、幅員が２．９６ｍ～３．４ｍの車道ｂ１～ｂ２と、幅員が２．６ｍ～２．９６ｍの車道ｃ１～ｃ２と、幅員が２．６ｍ以下の車道ｄ１～ｄ４が敷設されている。
　図３３の地図には、巡回ルートが予め示されていると共に、推奨車幅の車道が明示的に表示されている。
　このため、この地図をみた運転手は、車道ａ１→ａ２→ａ３→ａ４が巡回ルートであることを把握できると共に、車道ｄ１～ｄ４が推奨車道であることを把握することができる。
　これにより、運転手は、例えば、巡回ルートが混雑している場合などは、巡回ルートの途中で車道ｄ１～ｄ４に入って迂回することもできる。
　また、巡回ルートには推奨車速「４５ｋｍ／ｈ超」が表示され、車道ｄ１～ｄ４には推奨車速「３０ｋｍ／ｈ以下」が表示されている。
　これにより、運転手は、巡回ルートの推奨車速は「４５ｋｍ／ｈ超」であり、車道ｄ１～ｄ４の推奨車速は「３０ｋｍ／ｈ以下」であることを把握することができる。 For example, when the determination means 140 executes the first patrol in the area A and the population of the area A exceeds 250, the recommended vehicle speed "30 km/h or less" is selected (see FIG. 30), and the corresponding recommended width " 2.6 m or less” is selected (see FIG. 31), and this determination information is transmitted to the vehicle 500 and displayed on the display device 505 .
FIG. 32 is an example of a roadway map table T4 in which each roadway in area A is associated with roadway position information and minimum roadway width.
FIG. 33 is a map displayed on the display device 505 of the vehicle 500, and is a map showing the roadways existing in the area A based on the position information included in the roadway map table T4 shown in FIG.
As shown in FIG. 33, in area A, there are roads a1 to a4 with a width of more than 3.4 m, roads b1 to b2 with a width of 2.96 m to 3.4 m, and roads with a width of 2.6 m to 2.96 m. roads c1 to c2, and roads d1 to d4 with a width of 2.6 m or less.
In the map of FIG. 33, the patrol route is shown in advance, and the roadway with the recommended vehicle width is clearly displayed.
Therefore, the driver who sees this map can understand that the roads a1→a2→a3→a4 are the patrol routes, and that the roads d1 to d4 are the recommended roads.
As a result, the driver can enter the roadways d1 to d4 to make a detour in the middle of the tour route, for example, when the tour route is congested.
In addition, the recommended vehicle speed "over 45 km/h" is displayed on the patrol route, and the recommended vehicle speed "30 km/h or less" is displayed on the roads d1 to d4.
As a result, the driver can understand that the recommended vehicle speed for the tour route is "more than 45 km/h" and the recommended vehicle speed for the roads d1 to d4 is "30 km/h or less".
　巡回ルートが複数ある場合には、どのルートを走行すべきかを判定することもできる。
　図３４は、幅員が３．４ｍ超の車道（車道ａ１～ａ４）のみから構成される巡回ルート（上図のルートＡ）と、幅員が２．６ｍ以下の車道（車道ｄ１，ｄ３，ｄ４）を含む巡回ルート（下図のルートＢ）とを示す図である。
　ここで、地域Ａの人口が、過去の実績により２５０人超であるとすると、判定手段１４０は、推奨車速「３０ｋｍ／ｈ以下」を選択し（図３０）、推奨幅員「２．６ｍ以下」を選択する（図３１）。
　この場合、判定手段１４０は、複数の巡回ルートの中から幅員「２．６ｍ以下」の含むルートや多く含むルートを推奨巡回ルートとして選択する。
　このため、巡回ルートとしてルートＡとルートＢとがある場合は、幅員「２．６ｍ以下」の車道（車道ｄ１、ｄ３、ｄ４）を含むルートＢが推奨巡回ルートとして選択される。
　移動情報送信手段１１２は、推奨巡回ルートがルートＢであることを示す情報を車両５００に送信し、車両５００は、通信手段５６０が受信した情報に基づいて、表示装置５０５に推奨巡回ルートがルートＢであることを示す情報を表示する。
　これにより、運転手は、地図（図３４の下図）に示されているルートＢに沿って地域Ａを車両５００で巡回することができる。
　このような移動経路の判定は、時間帯ごと、曜日ごと、月ごと、季節ごとに人口を集計し、時間帯ごと、曜日ごと、月ごと、季節ごとにその人口に対応して、車速基準テーブルＴ２（図３０）、幅員基準テーブルＴ３（図３１）及び地図情報（図３２）を参照することで実行することができる。
　また、移動経路の判定は、走行時間、距離、安全性（道幅や坂道の有無などの走行環境）、燃費や電費を総合的に参酌して実行することもできる。 If there are multiple tour routes, it is also possible to determine which route to travel.
Figure 34 shows a patrol route (route A in the above diagram) consisting only of roadways with a width of over 3.4m (roadways a1 to a4) and roadways with a width of 2.6m or less (roadways d1, d3, and d4). is a diagram showing a patrol route (route B in the figure below) including
Here, assuming that the population of area A is more than 250 based on past performance, the determination means 140 selects the recommended vehicle speed of "30 km/h or less" (Fig. 30), and the recommended width of "2.6 m or less". (Fig. 31).
In this case, the determination unit 140 selects a route including a width of "2.6 m or less" or a route including a large width as a recommended tour route from among the plurality of tour routes.
Therefore, if there are route A and route B as tour routes, route B including roadways (roadways d1, d3, and d4) with a width of 2.6 m or less is selected as the recommended tour route.
The movement information transmitting means 112 transmits information indicating that the recommended tour route is route B to the vehicle 500, and the vehicle 500 displays the recommended tour route on the display device 505 based on the information received by the communication means 560. Information indicating that it is B is displayed.
This allows the driver to patrol the area A with the vehicle 500 along the route B shown on the map (lower diagram in FIG. 34).
To determine such a movement route, the population is totaled for each time period, day of the week, month, and season. It can be executed by referring to T2 (FIG. 30), width reference table T3 (FIG. 31) and map information (FIG. 32).
Also, the travel route can be determined by comprehensively considering travel time, distance, safety (driving environment such as road width and presence or absence of a slope), fuel consumption, and electricity consumption.
（車種の判定について）
　判定手段１４０は、特定情報に基づき特定された特定地域に存在するユーザ端末の数に基づいて、特定地域を移動させる車両５００（移動体）の車種（種別）を判定することができる。
　「車種」には、車両５００の大きさ等に応じて、「普通自動車」、「小型自動車」、「軽自動車」、超小型モビリティ（本実施形態の「超小型ＥＶ」）などがある。
　「小型自動車」は、長さ４．７ｍ以下、幅１．７ｍ以下、高さ２．０ｍ以下で、ガソリン車の場合は総排気量が２０００ｃｃ以内の自動車である。
　「普通自動車」は、長さ、幅、高さ、総排気量のうちの一つでも小型自動車の規定値を超える自動車である。
　「軽自動車」は、長さ３．４ｍ以下、幅１．４８ｍ以下、高さ２．０ｍ以下で、総排気量が６６０ｃｃ以下の自動車である。
　「超小型ＥＶ」は、長さ２．５ｍ以下、幅１．３ｍ以下、高さ２．０ｍ以下の電気自動車である。
　事業者は、幅２．０ｍの普通自動車と、幅１．７ｍの小型自動車と、幅１．４ｍの軽自動車と、幅１．３ｍの超小型ＥＶとを保有しており、この中から巡回させる車両５００を選択できるものとする。 (Regarding vehicle type judgment)
The determining means 140 can determine the vehicle type (type) of the vehicle 500 (moving body) that moves in the specific area based on the number of user terminals existing in the specific area specified based on the specific information.
The “vehicle type” includes “ordinary vehicle”, “compact vehicle”, “light vehicle”, ultra compact mobility (“micro EV” in the present embodiment), and the like, depending on the size of the vehicle 500 and the like.
A "compact car" is a car with a length of 4.7 m or less, a width of 1.7 m or less, a height of 2.0 m or less, and a total displacement of 2000 cc or less in the case of a gasoline car.
A "regular car" is a car that exceeds the specified value for a small car in any one of length, width, height, and total engine displacement.
A “light vehicle” is a vehicle with a length of 3.4 m or less, a width of 1.48 m or less, a height of 2.0 m or less, and a total displacement of 660 cc or less.
A “micro EV” is an electric vehicle with a length of 2.5 m or less, a width of 1.3 m or less, and a height of 2.0 m or less.
The operator owns a standard car with a width of 2.0 m, a small car with a width of 1.7 m, a light car with a width of 1.4 m, and an ultra-compact EV with a width of 1.3 m. It is assumed that the vehicle 500 to be driven can be selected.
　ここで、道路法の特別法にあたる車両制限令において、道路の幅員と車両の幅との関係が定められている。
　例えば、図３５の図表に示すように、市街地区域外の通常の道路においては、車道の幅員の１／２を超えない幅の車両でなければその車道を走行できないように規定されている。
　これを、事業者が保有する車両５００に適用してみると、例えば、市街地区域外の通常の道路においては、図３６に示すように、幅２．０ｍの普通自動車は、４．０ｍ以上の幅員の車道でなければ走行できず、幅１．７ｍの小型自動車は、３．４ｍ以上の幅員の車道でなければ走行できず、幅１．４ｍの軽自動車は、２．８ｍ以上の幅員の車道でなければ走行できず、幅１．３ｍの超小型ＥＶは、２．６ｍ以上の幅員の車道でなければ走行できない。 Here, the vehicle restriction ordinance, which is a special law of the Road Law, stipulates the relationship between the width of the road and the width of the vehicle.
For example, as shown in the chart of FIG. 35, on ordinary roads outside urban areas, it is stipulated that only vehicles with a width that does not exceed 1/2 of the width of the roadway can travel on the roadway.
When this is applied to a vehicle 500 owned by a business operator, for example, on an ordinary road outside an urban area, as shown in FIG. Small cars with a width of 1.7m can only run on roads with a width of 3.4m or more, and light cars with a width of 1.4m can only run on roads with a width of 2.8m or more. It can only run on a roadway, and a 1.3m-wide ultra-compact EV can only run on a roadway with a width of 2.6m or more.
　図３７は、このような車両制限令に鑑み、推奨幅員と規定車幅及び推奨車種とを対応付けた車種基準テーブルＴ５である。
　車種基準テーブルＴ５は、具体的には、推奨幅員「２．６ｍ以下」に対し規定車幅「１．３ｍ以下」の推奨車種「超小型ＥＶ」が対応付けられ、推奨幅員「２．６ｍ～２．９６ｍ」に対し規定車幅「１．３ｍ～１．４８ｍ」の推奨車種「軽自動車」が対応付けられ、推奨幅員「２．９６ｍ～３．４ｍ」に対し規定車幅「１．４８ｍ～１．７ｍ」の推奨車種「小型自動車」が対応付けられ、推奨幅員「３．４ｍ超」に対し規定車幅「１．７ｍ超」の推奨車種「普通自動車」が対応付けられている。
　このため、判定手段１４０は、例えば、地域の人口が２５０人超の場合、推奨車速「３０ｋｍ／ｈ以下」を選択し（図３０）、当該推奨車速に対応する推奨幅員「２．６ｍ以下」を選択し（図３１）、当該推奨幅員に対応する規定車幅「１．３ｍ以下」の推奨車種「超小型ＥＶ」を選択する（図３７）。
　移動情報送信手段１１２は、選択された推奨車種「超小型ＥＶ」を示す情報を、事業者が所持する事業者端末（図示省略）に送信する。
　事業者端末は、移動情報送信手段１１２により送信された推奨車種を示す情報を受信すると当該推奨車種を表示する。
　これにより、事業者は、使用が推奨される車両５００の種別が「超小型ＥＶ」であることを把握することができる。 FIG. 37 is a vehicle model reference table T5 in which recommended vehicle widths, specified vehicle widths, and recommended vehicle models are associated with each other in view of such vehicle restriction orders.
Specifically, the vehicle model reference table T5 associates a recommended vehicle width of "2.6 m or less" with a recommended vehicle model "ultra-compact EV" with a specified vehicle width of "1.3 m or less". 2.96m” is associated with the recommended vehicle type “Kei car” with the specified vehicle width “1.3m to 1.48m”, and the recommended vehicle width “2.96m to 3.4m” is associated with the specified vehicle width “1.48m” ~1.7m" is associated with the recommended vehicle type "compact vehicle", and the recommended vehicle width "over 3.4m" is associated with the recommended vehicle type "ordinary vehicle" with the specified vehicle width "over 1.7m".
For this reason, for example, when the population of the area exceeds 250, the determination means 140 selects the recommended vehicle speed "30 km/h or less" (Fig. 30), and selects the recommended vehicle width "2.6 m or less" corresponding to the recommended vehicle speed. is selected (Fig. 31), and the recommended vehicle type "ultra-compact EV" with a specified vehicle width of "1.3 m or less" corresponding to the recommended width is selected (Fig. 37).
The movement information transmitting means 112 transmits information indicating the selected recommended vehicle type "ultra-compact EV" to a business operator terminal (not shown) possessed by the business operator.
When receiving the information indicating the recommended vehicle type transmitted by the movement information transmitting means 112, the business terminal displays the recommended vehicle type.
This allows the business operator to know that the type of vehicle 500 recommended for use is the "ultra-compact EV".
　このようは車種の判定は、時間帯ごとに実行することができる。
　例えば、図２６の第１行目は、過去において地域Ａの時間帯毎の人口を端末ＩＤの数に基づいて集計した集計結果であるが、このような集計結果に基づいて、時間帯毎に最適な車種を割り当てることもできる。
　具体的には、判定手段１４０は、地域Ａの６時～９時の人口は１２０人であるため、この時間帯における推奨車速「３５ｋｍ／ｈ以下」を選択し（図３０）、推奨幅員「２．６ｍ～２．９６ｍ」を選択する（図３１）ことから、図３７に示す車種基準テーブルＴ５に基づいて規定車幅「１．３ｍ～１．４８ｍ」に対応した推奨車種「軽自動車」を選択する。
　移動情報送信手段１１２は、推奨車速及び推奨幅員を、該当する時間帯を示す情報と共に車両５００に送信し、推奨車速を示す情報を、該当する時間帯を示す情報と共に事業者端末に送信する。
　車両５００は、時間帯毎に推奨車速と推奨幅員を表示装置５０５に表示する。
　これにより、運転手は、時間帯毎に、表示される推奨車速や推奨幅員に従って運転を行うことができる。本例の場合、６時～９時は、推奨車速「３５ｋｍ／ｈ以下」、推奨幅員「２．６ｍ～２．９６ｍ」が表示される。
　移動情報送信手段１１２は、推奨幅員を多く含む推奨巡回ルートを示す情報を、該当する時間帯毎を示す情報と共に車両５００に送信することもできる。
　これにより、運転手は、時間帯毎に、表示される推奨巡回ルートに従って運転を行うことができる。
　他方、事業者端末は、時間帯毎に推奨車種を表示することができる。
　このため、事業者は、時間帯毎に、地域Ａを巡回させる車種を変更することができる。
　このようにすることで、事業者は適切な車種選択を行うことができ、運転手は、適切な運転を行うことができ、この結果、地域に存在するユーザに対し、情報配信を高精度かつ漏れなく実行することができる。
　なお、このような車種の判定は、曜日ごと、月ごと、季節ごとに人口を集計し、曜日ごと、月ごと、季節ごとにその人口に対応して、車速基準テーブルＴ２（図３０）、幅員基準テーブルＴ３（図３１）及び車種基準テーブルＴ５（図３７）を参照することで実行することができる。 Such vehicle type determination can be performed for each time zone.
For example, the first row in FIG. 26 is the result of counting the population of area A for each time zone in the past based on the number of terminal IDs. You can also assign the most suitable vehicle type.
Specifically, since the population of area A is 120 people from 6:00 to 9:00, the determination means 140 selects the recommended vehicle speed "35 km/h or less" in this time period (Fig. 30), and selects the recommended width " 2.6 m to 2.96 m" (Fig. 31), the recommended vehicle type corresponding to the prescribed vehicle width "1.3 m to 1.48 m" is "light vehicle" based on the vehicle type standard table T5 shown in Fig. 37. to select.
The movement information transmitting means 112 transmits the recommended vehicle speed and the recommended width along with the information indicating the relevant time period to the vehicle 500, and transmits the information indicating the recommended vehicle speed together with the information indicating the relevant time period to the operator terminal.
The vehicle 500 displays the recommended vehicle speed and recommended width on the display device 505 for each time period.
As a result, the driver can drive according to the displayed recommended vehicle speed and recommended width for each time slot. In this example, from 6:00 to 9:00, the recommended vehicle speed "35 km/h or less" and the recommended width "2.6 m to 2.96 m" are displayed.
The movement information transmitting means 112 can also transmit to the vehicle 500 information indicating a recommended patrol route including many recommended widths, together with information indicating each corresponding time zone.
As a result, the driver can drive according to the displayed recommended tour route for each time period.
On the other hand, the business terminal can display recommended vehicle models for each time period.
Therefore, the operator can change the type of vehicle that makes a tour of the area A for each time slot.
By doing so, the business operator can select an appropriate vehicle model, and the driver can drive appropriately. It can be executed flawlessly.
Such vehicle type determination is performed by counting the population for each day of the week, for each month, and for each season. It can be executed by referring to the reference table T3 (FIG. 31) and the vehicle type reference table T5 (FIG. 37).
（処理手順）
　移動手法判定方法の第１の処理手順について図３８を参照しながら説明する。
　移動手法判定方法は、サーバ１００ｄが、車両５００（移動体）に搭載され、車両５００の移動に伴い特定地域を移動しながらビーコン電波を周囲に発信する発信手段５５１と、ビーコン電波を検知したユーザ端末２００と近距離無線通信を実行可能な通信手段５６０と、を備えた無線装置５５０との連携によって実現することができる、車両５００の最適な車速、移動経路、車種を判定するための方法である。
　図３８は、本発明の移動手法判定方法における第１の処理手順を示す第１のシーケンス図である。
　図３８と図１０とを比較するとわかるように、図３８に示すシーケンスにおけるＳ３０１～Ｓ３１０等は、図１０に示すシーケンスにおけるＳ１０１～Ｓ１１０と共通している。
　つまり、サーバ１００ｄにおいて、広告情報（所定の情報）を記憶しつつ、近距離無線通信を介してユーザ端末２００を特定可能な特定情報を受信したことに基づいて、特定地域に存在するユーザ端末２００に広告情報（所定の情報）を配信するステップを有している。 (Processing procedure)
A first processing procedure of the moving technique determination method will be described with reference to FIG.
The moving method determination method includes a server 100d mounted on a vehicle 500 (moving body), transmitting a beacon radio wave to the surroundings while moving in a specific area as the vehicle 500 moves, and a user detecting the beacon radio wave. A method for determining the optimum vehicle speed, movement route, and vehicle type of the vehicle 500, which can be realized by cooperation between the terminal 200 and the wireless device 550 having the communication means 560 capable of performing short-range wireless communication. be.
FIG. 38 is a first sequence diagram showing the first processing procedure in the moving technique determination method of the present invention.
As can be seen by comparing FIG. 38 and FIG. 10, S301 to S310 etc. in the sequence shown in FIG. 38 are common to S101 to S110 in the sequence shown in FIG.
That is, in the server 100d, advertising information (predetermined information) is stored, and based on the fact that the specific information that can specify the user terminal 200 is received via short-range wireless communication, the user terminal 200 existing in the specific area is detected. has a step of distributing advertisement information (predetermined information) to
　ただし、図３８に示すシーケンスでは、サーバ１００ｄが特定情報に基づいて車両５００の移動手法を判定し（Ｓ３１１）、判定結果を示す判定情報を車両５００に送信し、車両５００において判定情報が表示される（Ｓ３１２）ようになっており、この点において、図１０に示すシーケンスと異なる。
　移動手法の判定、判定情報の送信及び表示の具体的内容は、上記（車速の判定について）、（移動経路の判定について）、及び（車種の判定について）において説明している内容と共通する。
　図３８に示すシーケンスのＳ３１３～Ｓ３１４は、図１０に示すシーケンスのＳ１１１～Ｓ１１２と共通する。
　共通する部分については、説明を省略する。 However, in the sequence shown in FIG. 38, the server 100d determines the movement method of the vehicle 500 based on the specific information (S311), transmits determination information indicating the determination result to the vehicle 500, and displays the determination information on the vehicle 500. (S312), which is different from the sequence shown in FIG.
The specific contents of determination of the movement method, transmission of determination information, and display are common to the contents described in the above (determination of vehicle speed), (determination of moving route), and (determination of vehicle type).
S313-S314 of the sequence shown in FIG. 38 are common to S111-S112 of the sequence shown in FIG.
Descriptions of common parts are omitted.
　つまり、本発明の移動手法判定方法は、サーバ１００ｄが、無線装置５５０との連携によって車両５００の移動手法を判定可能な方法であって、広告情報（所定の情報）を記憶するステップと、近距離無線通信を介してユーザ端末２００を特定可能な特定情報を受信したことに基づいて、前記特定地域に存在するユーザ端末２００に広告情報を配信するステップ（Ｓ３０９）と、近距離無線通信を介して受信した特定情報に基づいて、特定地域における車両５００の移動手法を判定するステップ（Ｓ３１１）と、を有する。 In other words, the moving method determination method of the present invention is a method that allows server 100d to determine the moving method of vehicle 500 in cooperation with wireless device 550, and includes steps of storing advertisement information (predetermined information) Distributing advertising information to user terminals 200 existing in the specific area based on receiving specific information that can identify user terminals 200 via short-range wireless communication (S309); and a step (S311) of determining a method of movement of the vehicle 500 in the specific area based on the specific information received by.
　移動手法判定方法の第２の処理手順について図３９を参照しながら説明する。
　図３９は、本発明の移動手法判定方法における第２の処理手順を示す第２のシーケンス図である。
　図３９と図３８とを比較するとわかるように、図３９に示すシーケンスにおけるＳ４０１～Ｓ４０５は、図３８に示すシーケンスにおけるＳ３０１～Ｓ３０５と共通している。
　ただし、図３９に示すシーケンスでは、Ｓ４０６において、ユーザ端末２００が特定情報を直接サーバ１００ｄに送信する点が、ユーザ端末２００が特定情報を無線装置５５０を介してサーバ１００ｄに送信する図３８に示すシーケンス（Ｓ３０６～Ｓ３０７）と異なる。
　このため、図３９に示すシーケンスでは、無線装置５５０とユーザ端末２００との近距離無線通信において、無線装置５５０からユーザ端末２００に対しサーバ１００ｄの所在情報であるＵＲＩ（Uniform Resource Identifier）が送信される。
　これにより、ユーザ端末２００では、所在情報に基づいてサーバ１００ｄに直接アクセスすることができ、特定情報をサーバ１００ｄに受け渡すことが可能になる。
　例えば、ユーザ端末２００において、ビーコン電波を検知したときにプッシュ通知が実行されるようにしておき、そのプッシュ通知にサーバ１００ｄのＵＲＩを含ませておけば、プッシュ操作に応じてサーバ１００ｄに特定情報を直接送信するようにもできる。
　図３９に示すシーケンスのＳ４０７～Ｓ４１３は、図３８に示すシーケンスのＳ３０８～Ｓ３１４と共通する。共通する部分については、説明を省略する。 A second processing procedure of the moving method determination method will be described with reference to FIG.
FIG. 39 is a second sequence diagram showing the second processing procedure in the moving technique determination method of the present invention.
39 and 38, S401 to S405 in the sequence shown in FIG. 39 are common to S301 to S305 in the sequence shown in FIG.
However, in the sequence shown in FIG. 39, in S406, the user terminal 200 transmits the specific information directly to the server 100d. It differs from the sequence (S306-S307).
Therefore, in the sequence shown in FIG. 39, in short-range wireless communication between wireless device 550 and user terminal 200, URI (Uniform Resource Identifier), which is location information of server 100d, is transmitted from wireless device 550 to user terminal 200. be.
As a result, the user terminal 200 can directly access the server 100d based on the location information, and can transfer the specific information to the server 100d.
For example, in the user terminal 200, if a push notification is executed when a beacon radio wave is detected, and the URI of the server 100d is included in the push notification, specific information can be sent to the server 100d in response to the push operation. can be sent directly.
S407 to S413 of the sequence shown in FIG. 39 are common to S308 to S314 of the sequence shown in FIG. Descriptions of common parts are omitted.
（変形例１）
　変形例１として、サーバ１００ｄの判定手段１４０は、ビーコン電波のユーザ端末２００における電波強度に基づいて車両５００の車速等の移動手法を判定することもできる。
　このため、変形例１に係るサーバ１００ｄは、第２実施形態のサーバ１００ｂと同様に、近距離通信情報をユーザ端末２００又は無線装置５５０から受信し、当該近距離通信情報に基づいて電波強度を特定できる構成を備えている。
　図４０は、電波強度と、推奨車速、推奨幅員、規定車幅、及び推奨車種とを対応付けた電波強度基準テーブルＴ６の一例である。
　電波強度基準テーブルＴ６は、電波強度が弱いほど、遅い推奨車速、狭い推奨幅員、狭い車幅の推奨車種が対応付けられており、電波強度が強いほど、速い推奨車速、広い推奨幅員、広い車幅の推奨車種が対応付けられている。
　電波強度が弱い場合、ユーザ端末２００と無線装置５５０との近距離無線通信において通信漏れを生じ易く、その場合、車速を遅くすることで通信漏れを生じ難くできる可能性があるからである。
　また、電波強度が強い場合、ユーザ端末２００と無線装置５５０との近距離無線通信において通信漏れを生じ難く、その場合、車速を比較的速く走行させても通信漏れが生じ難いからである。 (Modification 1)
As a modified example 1, the determination unit 140 of the server 100d can also determine the movement method such as the vehicle speed of the vehicle 500 based on the radio wave intensity of the beacon radio wave at the user terminal 200. FIG.
Therefore, like the server 100b of the second embodiment, the server 100d according to Modification 1 receives short-range communication information from the user terminal 200 or the wireless device 550, and measures the radio field intensity based on the short-range communication information. It has an identifiable configuration.
FIG. 40 is an example of a radio field strength reference table T6 in which radio field strength is associated with recommended vehicle speed, recommended vehicle width, specified vehicle width, and recommended vehicle type.
In the radio wave intensity reference table T6, the weaker the radio wave intensity, the slower the recommended vehicle speed, the narrower the recommended vehicle width, and the narrower the vehicle width. The recommended width of the car model is associated.
This is because when the radio wave intensity is weak, communication omission is likely to occur in the short-range wireless communication between the user terminal 200 and the radio device 550, and in this case, the vehicle speed may be reduced to make communication omission less likely to occur.
Also, when the radio wave intensity is strong, it is difficult for communication omissions to occur in short-range wireless communication between the user terminal 200 and the radio device 550, and in this case, communication omissions are unlikely to occur even if the vehicle is driven at a relatively high speed.
　判定手段１４０は、近距離通信情報に含まれる電波強度が「弱」、「微弱」、「普通」、「強」のうちのいずれに該当するかを判定する。
　例えば、電波強度が「－８０ｄＢｍ未満」の場合「弱」と判定し、「－８０～－７０ｄＢｍ」の場合「微弱」と判定し、「－７０～－５０ｄＢｍ」の場合「普通」と判定し、「－５０ｄＢｍ超」の場合「強」と判定する。
　判定手段１４０は、例えば、１巡目の走行時において電波強度「弱」のユーザ端末２００の数が最も多い場合、電波強度「弱」に対応する推奨車速「３０ｋｍ／ｈ」を選択し、推奨幅員「２．６ｍ以下」を選択し、当該推奨幅員を含む推奨巡回ルートを選択し、規定車幅「１．３ｍ以下」の推奨車種「超小型ＥＶ」を判定する（図４０）。
　移動情報送信手段１１２は、判定情報のうち推奨車速、推奨幅員及び推奨巡回ルートを車両５００に送信し、表示装置５０５に表示される。
　これにより、車両５００の運転手は表示装置５０５に表示された推奨車速、推奨幅員、推奨巡回ルートに従って２巡目以降の運転を行うことができる。
　移動情報送信手段１１２は、判定情報のうち推奨車種を事業者端末に送信する。
　これにより、事業者端末は、推奨車種を表示することができ、事業者は、最適な車種を選択することができる。
　なお、このような車種の判定は、時間帯ごと、曜日ごと、月ごと、季節ごとに同じ電波強度のユーザ端末２００の数（人口）を集計し、時間帯ごと、曜日ごと、月ごと、季節ごとに最多の電波強度に対応して、電波強度基準テーブルＴ６（図４０）を参照することで実行できる。 The determining means 140 determines whether the radio wave intensity included in the near field communication information corresponds to "weak", "weak", "normal", or "strong".
For example, if the radio field strength is "less than -80 dBm", it is judged as "weak", if it is "-80 to -70 dBm", it is judged as "weak", and if it is "-70 to -50 dBm", it is judged as "normal". , "more than -50 dBm" is determined as "strong".
For example, when the number of user terminals 200 with a “weak” radio wave intensity is the largest during the first round of running, the determination means 140 selects the recommended vehicle speed “30 km/h” corresponding to the “weak” radio wave intensity, A vehicle width of “2.6 m or less” is selected, a recommended patrol route including the recommended vehicle width is selected, and a recommended vehicle type “ultra-compact EV” with a specified vehicle width of “1.3 m or less” is determined (FIG. 40).
The movement information transmission means 112 transmits the recommended vehicle speed, the recommended road width, and the recommended patrol route among the determination information to the vehicle 500 and displays them on the display device 505 .
As a result, the driver of the vehicle 500 can drive the second and subsequent rounds according to the recommended vehicle speed, recommended width, and recommended tour route displayed on the display device 505 .
The movement information transmission means 112 transmits the recommended vehicle type among the determination information to the business operator terminal.
As a result, the operator's terminal can display the recommended vehicle type, and the operator can select the optimum vehicle type.
Note that such vehicle type determination is performed by counting the number (population) of user terminals 200 with the same radio wave intensity for each time period, day of the week, month, and season. It can be executed by referring to the radio field strength reference table T6 (FIG. 40) corresponding to the maximum radio field strength for each.
（変形例２）
　前述の実施形態では、運転手が車内に表示された判定情報に基づいて車両５００を運転（手動運転）することについて説明したが、車両５００を運転手によらず自動運転させることもできる。
　具体的には、サーバ１００ｄの判定手段１４０は、近距離無線通信を介して取得した特定情報に基づいて特定地域に存在する人口を特定し、当該人口に基づいて車速、幅員、移動経路などの移動手法を判定し、判定情報を車両５００に送信する構成は、手動運転の場合と共通するが、変形例２の車両５００においては、移動制御手段が、サーバ１００ｄから受信した判定情報に基づいて当該車両５００を自動運転する点において手動運転の場合と異なる。
　より具体的には、判定手段１４０による判定結果を示す判定情報（推奨車速及び移動経路）は、移動情報送信手段１１２が車両５００に送信する。
　車両５００は、受信手段５５２が、判定情報を受信すると、移動制御手段５１１が、当該判定情報に基づいて車両５００の運転装置５０７を制御する。
　判定情報に推奨車速や移動経路が含まれている場合、移動制御手段５１１が、その推奨経路や移動経路に従って移動するように運転装置５０７であるアクセル、ハンドル、ブレーキなどの装置を制御する。
　ところで、自動運転は、ＥＶとの親和性が高い。
　内燃機関車の場合、エンジンの反応に時間がかかるが、ＥＶにおける電気モーターの方が反応が優れているからである。
　このため、ＥＶを車両５００に採用することで円滑な移動制御を可能としつつ、運転手に対する人件費をなくすことができる。
　特に、超小型ＥＶを採用することで、より安全性が高く、電費等の経費節減を一層図ることができる。 (Modification 2)
In the above-described embodiment, the driver drives (manually drives) the vehicle 500 based on the determination information displayed in the vehicle, but the vehicle 500 can be driven automatically without depending on the driver.
Specifically, the determination means 140 of the server 100d identifies the population existing in the specific area based on the specific information acquired via short-range wireless communication, and determines vehicle speed, width, movement route, etc. based on the population. The configuration of determining the movement method and transmitting the determination information to the vehicle 500 is common to the case of manual driving. This is different from manual driving in that the vehicle 500 is automatically driven.
More specifically, determination information (recommended vehicle speed and movement route) indicating the determination result by the determination means 140 is transmitted to the vehicle 500 by the movement information transmission means 112 .
In the vehicle 500, when the receiving means 552 receives the determination information, the movement control means 511 controls the driving device 507 of the vehicle 500 based on the determination information.
If the determination information includes the recommended vehicle speed and travel route, the movement control means 511 controls devices such as the accelerator, the steering wheel, and the brake, which are the driving device 507, so as to move along the recommended route and travel route.
By the way, automatic driving has a high affinity with EVs.
This is because the reaction of the engine in an internal combustion engine takes time, but the reaction of the electric motor in an EV is superior.
Therefore, by adopting an EV in the vehicle 500, it is possible to eliminate labor costs for the driver while enabling smooth movement control.
In particular, by adopting an ultra-compact EV, it is possible to further reduce costs such as electric power consumption, etc., with higher safety.
＜第５実施形態＞
　本発明の第５実施形態に係る移動手法判定システム１ｅについて説明する。
　第５実施形態の移動手法判定システム１ｅは、第２実施形態の分析システム１ｂにおいて用いる車両５００の最適な移動手法を判定するシステムである。
　このため、第５実施形態の移動手法判定システム１ｅは、少なくとも第２実施形態の分析システム１ｂの構成（ハードウエア及び機能）をすべて備えている。
　図４１は、第５実施形態に係る移動手法判定システム１ｅの機能構成図である。
　図４１に示すように、第５実施形態に係る移動手法判定システム１ｅは、サーバ１００ｅが判定手段１４０を備えている点において、第２実施形態の分析システム１ｂと異なる。
　具体的には、移動手法判定システム１ｅは、無線装置５５０が、車両５００の移動に伴い特定地域を移動しながらビーコン電波を周囲に発信する発信手段５５１と、ビーコン電波を検知したユーザ端末２００と近距離無線通信を実行可能な送信手段５５３及び受信手段５５２からなる通信手段５６０と、を備えている点において分析システム１ｂと共通している。
　また、移動手法判定システム１ｅは、移動手法判定装置でもあるサーバ１００ｅが、近距離無線通信を介してユーザ端末２００を特定可能な特定情報を受信する受信手段１１１と、近距離無線通信を介して受信した特定情報に基づいて、特定地域に存在するユーザの分析を実行する分析手段１３０と、を備える点において分析システム１ｂと共通する。
　ただし、移動手法判定システム１ｅは、判定手段１４０が、近距離無線通信を介して受信した特定情報に基づいて、特定地域における車両５００の移動手法を判定する点において分析システム１ｂと異なるが、この点は、第４実施形態の移動手法判定システム１ｄと共通する。
　つまり、第５実施形態の移動手法判定システム１ｅは、第２実施形態の分析システム１ｂに、第４実施形態の移動手法判定システム１ｄにおける判定手段１４０を加えたものである。
　移動手法の判定、判定情報の送信及び表示の具体的内容は、上記（車速の判定について）、（移動経路の判定について）、及び（車種の判定について）において説明している内容と共通する。
　すなわち、判定手段１４０は、分析情報の生成の際に用いる特定情報（端末ＩＤなど）に基づいて地域の人口を求め、当該人口に基づいて推奨車速、推奨幅員、推奨巡回ルート、推奨車種といった移動手法を判定するようにしている。
　なお、第２実施形態及び第４実施形態と共通する構成及び機能については同じ符号を付けており、説明を省略する。 <Fifth Embodiment>
A moving method determination system 1e according to a fifth embodiment of the present invention will be described.
A travel method determination system 1e of the fifth embodiment is a system that determines an optimum travel method of a vehicle 500 used in the analysis system 1b of the second embodiment.
Therefore, the moving technique determination system 1e of the fifth embodiment has at least all the configurations (hardware and functions) of the analysis system 1b of the second embodiment.
FIG. 41 is a functional configuration diagram of a moving method determination system 1e according to the fifth embodiment.
As shown in FIG. 41, the moving method determination system 1e according to the fifth embodiment differs from the analysis system 1b of the second embodiment in that a server 100e includes determination means 140. FIG.
Specifically, in the moving method determination system 1e, a wireless device 550 transmits beacon radio waves to the surroundings while moving in a specific area as the vehicle 500 moves, and a user terminal 200 that detects the beacon radio waves. It is common to the analysis system 1b in that it includes a communication means 560 consisting of a transmission means 553 and a reception means 552 capable of executing short-range wireless communication.
In addition, in the mobile method determination system 1e, the server 100e, which is also a mobile method determination device, receives specific information that can identify the user terminal 200 via short-range wireless communication. It is common to the analysis system 1b in that it includes analysis means 130 that analyzes users existing in the specific area based on the received specific information.
However, the movement method determination system 1e is different from the analysis system 1b in that the determination means 140 determines the movement method of the vehicle 500 in the specific area based on the specific information received via short-range wireless communication. This point is common to the moving method determination system 1d of the fourth embodiment.
In other words, the moving method determination system 1e of the fifth embodiment is obtained by adding the determining means 140 in the moving method determination system 1d of the fourth embodiment to the analysis system 1b of the second embodiment.
The specific contents of determination of the movement method, transmission of determination information, and display are common to the contents described in the above (determination of vehicle speed), (determination of moving route), and (determination of vehicle type).
That is, the determination means 140 obtains the population of the area based on the specific information (terminal ID, etc.) used when generating the analysis information, and based on the population, the recommended vehicle speed, recommended width, recommended patrol route, and recommended vehicle type. I am trying to judge the method.
In addition, the same reference numerals are assigned to the configurations and functions common to those of the second embodiment and the fourth embodiment, and a description thereof will be omitted.
（処理手順）
　移動手法判定の処理手順について図４２を参照しながら説明する。
　図４２は、本発明の移動手法判定方法における処理手順を示すシーケンス図である。
　図４２と図１８とを比較するとわかるように、図４２に示すシーケンスにおけるＳ５０１～Ｓ５１０等は、図１８に示すシーケンスにおけるＳ１～Ｓ１０と共通している。
　ところが、図４２に示すシーケンスでは、サーバ１００ｅが特定情報に基づいて車両５００の移動方法を判定し（Ｓ５１１）、判定結果を示す判定情報が車両５００等に送信され、車両５００において判定情報が表示される（Ｓ５１２）点において、図１８に示すシーケンスと異なる。
　図４２に示すシーケンスのＳ５１３～Ｓ５１４は、図１８に示すシーケンスのＳ１１～Ｓ１２と共通する。共通する部分については、説明を省略する。 (Processing procedure)
A processing procedure for moving method determination will be described with reference to FIG. 42 .
FIG. 42 is a sequence diagram showing the processing procedure in the moving method determination method of the present invention.
As can be seen by comparing FIG. 42 and FIG. 18, S501 to S510 etc. in the sequence shown in FIG. 42 are common to S1 to S10 in the sequence shown in FIG.
However, in the sequence shown in FIG. 42, the server 100e determines the movement method of the vehicle 500 based on the specific information (S511), the determination information indicating the determination result is transmitted to the vehicle 500 and the like, and the determination information is displayed on the vehicle 500. (S512) is different from the sequence shown in FIG.
S513-S514 of the sequence shown in FIG. 42 are common to S11-S12 of the sequence shown in FIG. Descriptions of common parts are omitted.
　つまり、本発明の移動手法判定方法は、サーバ１００ｅが、車両５００（移動体）に搭載され、車両５００の移動に伴い特定地域を移動しながらビーコン電波を周囲に発信する発信手段５５１と、ビーコン電波を検知したユーザ端末２００と近距離無線通信を実行可能な通信手段５６０と、を備えた無線装置５５０との連携によって車両５００の移動手法を判定可能な移動手法判定方法であって、近距離無線通信を介してユーザ端末２００を特定可能な特定情報を受信するステップと、近距離無線通信を介して受信した特定情報に基づいて、特定地域に存在するユーザの分析情報を生成するステップ（Ｓ５０８）と、近距離無線通信を介して受信した特定情報に基づいて、特定地域における車両５００の移動手法を判定するステップ（Ｓ５１１）と、を有する。 In other words, the movement method determination method of the present invention includes a server 100e mounted on a vehicle 500 (moving body), transmitting means 551 for transmitting beacon radio waves to surroundings while moving in a specific area as the vehicle 500 moves, and a beacon A moving method determination method capable of determining a moving method of a vehicle 500 by cooperation between a user terminal 200 that has detected radio waves and a wireless device 550 having communication means 560 capable of performing short-range wireless communication, A step of receiving specific information that can identify the user terminal 200 via wireless communication, and a step of generating analysis information of users existing in a specific area based on the specific information received via short-range wireless communication (S508). ), and a step (S511) of determining a moving method of the vehicle 500 in the specific area based on the specific information received via the short-range wireless communication.
＜第６実施形態＞
　本発明の第６実施形態に係る移動手法判定システム１ｆについて説明する。
　第６実施形態の移動手法判定システム１ｆは、第１実施形態の情報配信システム１ａと第２実施形態の分析システム１ｂとを共に備えた第３実施形態の情報配信・分析システム１ｃにおいて用いる車両５００の最適な移動手法を判定するシステムである。
　このため、第６実施形態の移動手法判定システム１ｆは、少なくとも第１実施形態の情報配信システム１ａや第２実施形態の分析システム１ｂや第３実施形態の情報配信・分析システム１ｃの構成（ハードウエア及び機能）をすべて備えている。
　図４３は、第６実施形態に係る移動手法判定システム１ｆの機能構成図である。
　図４３に示すように、第６実施形態に係る移動手法判定システム１ｆは、サーバ１００ｆが判定手段１４０を備えている点において、第１実施形態の情報配信システム１ａや第２実施形態の分析システム１ｂと異なる。
　具体的には、移動手法判定システム１ｆは、無線装置５５０が、車両５００の移動に伴い特定地域を移動しながらビーコン電波を周囲に発信する発信手段５５１と、ビーコン電波を検知したユーザ端末２００と近距離無線通信を実行可能な送信手段５５３及び受信手段５５２からなる通信手段５６０と、を備え、サーバ１００ｆが、近距離無線通信を介してユーザ端末２００を特定可能な特定情報を受信する受信手段１１１を備える点において、第１実施形態の情報配信システム１ａや第２実施形態の分析システム１ｂと共通する。
　ただし、移動手法判定システム１ｆは、サーバ１００ｆが、所定の情報を記憶する記憶手段１１５と、近距離無線通信を介してユーザ端末２００を特定可能な特定情報を受信する受信手段１１１と、前記特定情報を受信したことに基づいて、前記特定地域に存在するユーザ端末に前記所定の情報を配信する配信手段１１４と、を備える点において第１実施形態の情報配信システム１ａと共通し、近距離無線通信を介して受信した特定情報に基づいて、特定地域に存在するユーザの分析情報を生成する分析手段１３０を備える点において第２実施形態の分析システム１ｂと共通するが、判定手段１４０が、近距離無線通信を介して受信した特定情報に基づいて、特定地域における車両５００の移動手法を判定する点において、情報配信システム１ａや分析システム１ｂと異なる。
　つまり、第６実施形態の移動手法判定システム１ｆは、第１実施形態の情報配信システム１ａ及び第２実施形態の分析システム１ｂに、第４実施形態の移動手法判定システム１ｄや第５実施形態の移動手法判定システム１ｅにおける判定手段１４０を加えたものである。
　移動手法の判定、判定情報の送信及び表示の具体的内容は、上記（車速の判定について）、（移動経路の判定について）、及び（車種の判定について）において説明している内容と共通する。
　すなわち、判定手段１４０は、分析情報の生成の際に用いる特定情報（端末ＩＤなど）に基づいて地域の人口を求め、当該人口に基づいて推奨車速、推奨幅員、推奨巡回ルート、推奨車種といった移動手法を判定するようにしている。
　なお、第１～第５実施形態と共通する構成及び機能については同じ符号を付けており、説明を省略する。 <Sixth embodiment>
A moving method determination system 1f according to a sixth embodiment of the present invention will be described.
The traveling method determination system 1f of the sixth embodiment is a vehicle 500 used in the information distribution/analysis system 1c of the third embodiment, which includes both the information distribution system 1a of the first embodiment and the analysis system 1b of the second embodiment. This is a system that determines the optimal movement method for
For this reason, the traveling method determination system 1f of the sixth embodiment includes at least the configuration (hardware) of the information distribution system 1a of the first embodiment, the analysis system 1b of the second embodiment, and the information distribution/analysis system 1c of the third embodiment. wear and functions).
FIG. 43 is a functional configuration diagram of a moving method determination system 1f according to the sixth embodiment.
As shown in FIG. 43, the moving technique determination system 1f according to the sixth embodiment is similar to the information distribution system 1a of the first embodiment and the analysis system of the second embodiment in that the server 100f includes determination means 140. Different from 1b.
Specifically, in the moving method determination system 1f, a wireless device 550 transmits beacon radio waves to the surroundings while moving in a specific area as the vehicle 500 moves, and a user terminal 200 that detects the beacon radio waves. A communication means 560 comprising a transmission means 553 and a reception means 552 capable of executing short-range wireless communication, and a reception means for the server 100f to receive specific information capable of specifying the user terminal 200 via the short-range wireless communication. 111 in common with the information distribution system 1a of the first embodiment and the analysis system 1b of the second embodiment.
However, in the moving method determination system 1f, the server 100f includes a storage unit 115 that stores predetermined information, a reception unit 111 that receives specific information that can identify the user terminal 200 via short-range wireless communication, It is common to the information distribution system 1a of the first embodiment in that it includes distribution means 114 for distributing the predetermined information to user terminals existing in the specific area based on the reception of the information. It is common to the analysis system 1b of the second embodiment in that it includes analysis means 130 that generates analysis information of users existing in a specific area based on specific information received via communication. It is different from the information distribution system 1a and the analysis system 1b in that it determines the movement method of the vehicle 500 in the specific area based on the specific information received via the long-distance wireless communication.
In other words, the moving method determination system 1f of the sixth embodiment is the information distribution system 1a of the first embodiment and the analysis system 1b of the second embodiment, the moving method determination system 1d of the fourth embodiment, and the moving method determination system 1d of the fifth embodiment. It is obtained by adding the determination means 140 in the movement method determination system 1e.
The specific contents of determination of the movement method, transmission of determination information, and display are common to the contents described in the above (determination of vehicle speed), (determination of moving route), and (determination of vehicle type).
That is, the determination means 140 obtains the population of the area based on the specific information (terminal ID, etc.) used when generating the analysis information, and based on the population, the recommended vehicle speed, recommended width, recommended patrol route, and recommended vehicle type. I'm trying to judge the method.
Configurations and functions common to those of the first to fifth embodiments are denoted by the same reference numerals, and description thereof will be omitted.
　以上説明したように、本発明の移動手法判定システム１ｄ～ｆにおいては、移動式ビーコン装置である無線装置５５０とユーザ端末２００との近距離無線通信を介して取得した特定情報に基づいて、特定地域に存在するユーザ端末２００への情報配信やユーザの動態分析を能動的に行うようにしており、さらに、近距離無線通信を介して取得した特定情報に基づいて、特定地域における車両５００の移動手法を判定するようにしている。
　そして、このように判定された移動手法に基づいて車両５００を移動させることで、情報配信や分析を高精度に実行するようにしている。 As described above, in the mobile method determination systems 1d to 1f of the present invention, based on the specific information acquired through short-range wireless communication between the wireless device 550, which is a mobile beacon device, and the user terminal 200, the specified Information distribution to user terminals 200 existing in the area and dynamic analysis of users are actively performed. I'm trying to judge the method.
By moving the vehicle 500 based on the movement method thus determined, information distribution and analysis are performed with high accuracy.
　これに対し、従来は、プローブカーやビーコン装置を用いて交通情報を分析可能な技術はあったものの、ビーコン装置を車両に搭載することでビーコン装置を移動させながらユーザ端末と近距離無線通信を実行したり、当該近距離無線通信を介してユーザに情報配信を行ったりユーザの分析を行う技術は存在しなかった。
　このため、このような情報配信やユーザ分析において行われる近距離無線通信における通信漏れを解決課題とする技術は存在しなかった。
　本発明によれば、ビーコン装置に相当する無線装置５５０を移動させながらユーザ端末２００と近距離無線通信を実行し、当該近距離無線通信を介して情報配信やユーザ分析を実行するにあたり、近距離無線通信における通信漏れを減少可能な移動手法を判定することでそれぞれの処理を高精度に実行できる。 On the other hand, in the past, although there were technologies that could analyze traffic information using probe cars and beacon devices, by mounting the beacon device on the vehicle, short-range wireless communication with the user terminal could be performed while moving the beacon device. There has been no technology for performing, distributing information to users or analyzing users via such short-range wireless communication.
For this reason, there is no technology that solves the problem of communication leaks in short-range wireless communication performed in such information distribution and user analysis.
According to the present invention, short-range wireless communication is performed with the user terminal 200 while moving the wireless device 550 corresponding to the beacon device, and information distribution and user analysis are performed via the short-range wireless communication. Each process can be executed with high accuracy by determining a movement method that can reduce communication omissions in wireless communication.
　以上、本発明の好ましい実施形態について説明したが、本発明は上述した実施形態にのみ限定されるものではなく、本発明の範囲で種々の変更実施が可能であることは言うまでもない。
　例えば、情報配信システム１ａ、分析システム１ｂ、情報配信・分析システム１ｃ、及び移動手法判定システム１ｄ～１ｆの構成は、上述の実施形態に限らず、一装置の構成の一部又は全部を他の装置が備えることもできる。
　例えば、第３実施形態の情報配信・分析システム１ｃは、単に、第１実施形態の情報配信システム１ａと、第２実施形態の分析システム１ｂとが個別に設けられ、サーバ１００ａとサーバ１００ｂとが通信回線を介してデータ通信できるように連携した構成であってもよい。
　また、方法及びプログラムにおける処理手順は、上記手順に限らず、一部の手順が変更されていてもよい。
　広告主端末３００や依頼主端末３００を含めずに本発明を構成することができる。
　例えば、何らかの事業を営んでいる事業者が自らの事業のために広告配信や分析を行う場合は、広告主端末３００や依頼主端末３００は不要である。
　第４～６実施形態の移動手法の判定において、情報配信や分析につき「詳細」か「簡易」かを事業者や依頼主が選択できるようにしてもよい。
　「詳細」が選択された場合、遅い推奨車速が選択され、狭い推奨幅員が選択され、幅の狭い車種が選択されるようにする。
　「簡易」が選択された場合、速い推奨車速が選択され、広い推奨幅員が選択され、幅の広い車種が選択されるようにする。
　これにより、「詳細」が選択された場合には、小回りが必要な狭い道が選択され、当該道を低速で安定走行可能な超小型ＥＶが選択され易くなり、情報配信や分析を高密度に実行できる。 Although the preferred embodiments of the present invention have been described above, it goes without saying that the present invention is not limited to the above-described embodiments, and that various modifications can be made within the scope of the present invention.
For example, the configurations of the information distribution system 1a, the analysis system 1b, the information distribution/analysis system 1c, and the movement method determination systems 1d to 1f are not limited to those of the above-described embodiments. A device can also be provided.
For example, the information distribution/analysis system 1c of the third embodiment is simply provided with the information distribution system 1a of the first embodiment and the analysis system 1b of the second embodiment separately, and the server 100a and the server 100b The configuration may be such that they are linked so that data communication can be performed via a communication line.
Moreover, the processing procedure in the method and program is not limited to the above procedure, and a part of the procedure may be changed.
The present invention can be configured without including the advertiser terminal 300 and client terminal 300 .
For example, when a business operator who runs some kind of business performs advertisement distribution and analysis for its own business, the advertiser terminal 300 and the client terminal 300 are unnecessary.
In determining the travel method in the fourth to sixth embodiments, the operator or client may be allowed to select "detailed" or "simple" for information distribution and analysis.
When "Details" is selected, a slow recommended vehicle speed is selected, a narrow recommended width is selected, and a narrow vehicle type is selected.
When "simple" is selected, a fast recommended vehicle speed is selected, a wide recommended width is selected, and a wide vehicle type is selected.
As a result, when "details" is selected, a narrow road that requires a small turn will be selected, making it easier to select an ultra-compact EV that can run stably at low speed on the road, thereby increasing the density of information distribution and analysis. can run.
１ａ：情報配信システム、１ｂ：分析システム、１ｃ：情報配信・分析システム、１ｄ～１ｆ：移動手法判定システム、１００ａ～１００ｆ：サーバ、１０１：プロセッサ、１０２：メモリ、１０３：ストレージ、１０４：通信装置、１１０：通信手段、１１１：受信手段、１１２：移動情報送信手段、１１３：特定手段、１１４：配信手段、１１５：記憶手段、１１６：広告情報ＤＢ、２００：ユーザ端末、２０１：プロセッサ、２０２：メモリ、２０３：ストレージ、２０４：操作装置、２０５：表示装置、２０６：通信装置、２１１：通信手段、２１２：表示手段、２８０：選択枠、２８１：選択項目、２８２：検索バー、３００：依頼主端末、５００：車両、５０１：プロセッサ、５０２：メモリ、５０３：ストレージ、５０４：通信装置、５０５：表示装置、５０６：測位装置、５０７：運転装置、５１１：移動制御手段、５１２：表示手段、５５０：無線装置、５５１：発信手段、５５２：受信手段、５５３：送信手段、５６０：通信手段、９００：インターネット
  1a: information distribution system, 1b: analysis system, 1c: information distribution/analysis system, 1d-1f: movement method determination system, 100a-100f: server, 101: processor, 102: memory, 103: storage, 104: communication device , 110: communication means, 111: reception means, 112: movement information transmission means, 113: identification means, 114: distribution means, 115: storage means, 116: advertisement information DB, 200: user terminal, 201: processor, 202: Memory, 203: Storage, 204: Operation device, 205: Display device, 206: Communication device, 211: Communication means, 212: Display means, 280: Selection frame, 281: Selection item, 282: Search bar, 300: Requester terminal, 500: vehicle, 501: processor, 502: memory, 503: storage, 504: communication device, 505: display device, 506: positioning device, 507: driving device, 511: movement control means, 512: display means, 550 : wireless device, 551: transmission means, 552: reception means, 553: transmission means, 560: communication means, 900: Internet

Claims (9)

  1. 　移動体に搭載された無線装置と、ユーザ端末と、サーバと、を備え、
    　前記無線装置は、前記移動体の移動に伴い特定地域を移動しながら所定の電波を周囲に発信する発信手段と、前記電波を検知した前記ユーザ端末と近距離無線通信を実行可能な通信手段と、を備え、
    　前記サーバは、所定の情報を記憶する記憶手段と、前記近距離無線通信を介して前記ユーザ端末を特定可能な特定情報を受信する受信手段と、前記特定情報を受信したことに基づいて、前記特定地域に存在するユーザ端末に前記所定の情報を配信する配信手段と、前記近距離無線通信を介して受信した特定情報に基づいて、前記特定地域における前記移動体の移動手法を判定する判定手段と、を備えた、
    　ことを特徴とする移動手法判定システム。     comprising a wireless device mounted on a mobile object, a user terminal, and a server,
    The wireless device includes transmitting means for transmitting a predetermined radio wave to surroundings while moving in a specific area along with the movement of the mobile body, and communication means capable of executing short-range wireless communication with the user terminal that has detected the radio wave. , and
    The server comprises: storage means for storing predetermined information; receiving means for receiving specific information capable of identifying the user terminal via the short-range wireless communication; Distributing means for distributing the predetermined information to user terminals existing in a specific area; and determination means for determining a method of moving the mobile body in the specific area based on the specific information received via the short-range wireless communication. with
    A movement method determination system characterized by:
  2. 　移動体に搭載された無線装置と、ユーザ端末と、サーバと、を備え、
    　前記無線装置は、前記移動体の移動に伴い特定地域を移動しながら所定の電波を周囲に発信する発信手段と、前記電波を検知した前記ユーザ端末と近距離無線通信を実行可能な通信手段と、を備え、
    　前記サーバは、前記近距離無線通信を介して前記ユーザ端末を特定可能な特定情報を受信する受信手段と、前記近距離無線通信を介して受信した特定情報に基づいて、前記特定地域に存在するユーザの分析情報を生成する分析手段と、前記近距離無線通信を介して受信した特定情報に基づいて、前記特定地域における前記移動体の移動手法を判定する判定手段と、を備えた、
    　ことを特徴とする移動手法判定システム。     comprising a wireless device mounted on a mobile object, a user terminal, and a server,
    The wireless device includes transmitting means for transmitting a predetermined radio wave to surroundings while moving in a specific area along with the movement of the mobile body, and communication means capable of executing short-range wireless communication with the user terminal that has detected the radio wave. , and
    The server is located in the specific area based on the receiving means for receiving specific information that can identify the user terminal via the short-range wireless communication, and the specific information received via the short-range wireless communication. Analysis means for generating user analysis information, and determination means for determining the movement method of the mobile body in the specific area based on the specific information received via the short-range wireless communication,
    A moving method determination system characterized by:
  3. 　前記サーバにおいて、前記判定手段は、前記特定情報に基づき特定された前記特定地域に存在する前記ユーザ端末の数に基づいて、前記特定地域における移動体の移動速度を判定する、
    　ことを特徴とする請求項１又は２に記載の移動手法判定システム。     In the server, the determination means determines the moving speed of the mobile object in the specific area based on the number of user terminals existing in the specific area identified based on the specific information.
    3. The moving method determination system according to claim 1 or 2, characterized in that:
  4. 　前記サーバにおいて、前記判定手段は、前記特定情報に基づき特定された前記特定地域に存在する前記ユーザ端末の数に基づいて、前記特定地域における移動体の移動経路を判定する、
    　ことを特徴とする請求項１～３のいずれか１項に記載の移動手法判定システム。     In the server, the determining means determines a movement route of a mobile object in the specific area based on the number of user terminals existing in the specific area identified based on the specific information;
    4. The moving method determination system according to any one of claims 1 to 3, characterized in that:
  5. 　前記サーバにおいて、前記判定手段は、前記特定情報に基づき特定された前記特定地域に存在する前記ユーザ端末の数に基づいて、前記特定地域を移動させる移動体の種別を判定する、
    　ことを特徴とする請求項１～４のいずれか１項に記載の移動手法判定システム。     In the server, the determination means determines a type of mobile body that moves the specific area based on the number of user terminals existing in the specific area identified based on the specific information.
    5. The moving method determination system according to any one of claims 1 to 4, characterized in that:
  6. 　移動体に搭載され、前記移動体の移動に伴い特定地域を移動しながら所定の電波を周囲に発信する発信手段と、前記電波を検知したユーザ端末と近距離無線通信を実行可能な通信手段と、を備えた無線装置との連携によって前記移動体の移動手法を判定可能な移動手法判定装置であって、
    　所定の情報を記憶する記憶手段と、
    　前記近距離無線通信を介して前記ユーザ端末を特定可能な特定情報を受信する受信手段と、
    　前記近距離無線通信を介して特定情報を受信したことに基づいて、前記特定地域に存在するユーザ端末に前記所定の情報を配信する配信手段と、
    　前記近距離無線通信を介して受信した特定情報に基づいて、前記特定地域における前記移動体の移動手法を判定する判定手段と、を備えた、
    　ことを特徴とする移動手法判定装置。     Transmitting means mounted on a mobile body for transmitting predetermined radio waves to surroundings while moving in a specific area as the mobile body moves; and communication means capable of performing short-range wireless communication with a user terminal that detects the radio waves. A moving method determination device capable of determining the moving method of the mobile object by cooperation with a wireless device comprising:
    storage means for storing predetermined information;
    Receiving means for receiving specific information that can identify the user terminal via the short-range wireless communication;
    distribution means for distributing the predetermined information to user terminals existing in the specific area based on the reception of the specific information via the short-range wireless communication;
    determining means for determining a method of moving the mobile body in the specific area based on the specific information received via the short-range wireless communication;
    A movement method determination device characterized by:
  7. 　移動体に搭載され、前記移動体の移動に伴い特定地域を移動しながら所定の電波を周囲に発信する発信手段と、前記電波を検知したユーザ端末と近距離無線通信を実行可能な通信手段と、を備えた無線装置との連携によって前記移動体の移動手法を判定可能な移動手法判定方法であって、
    　所定の情報を記憶するステップと、
    　前記近距離無線通信を介して前記ユーザ端末を特定可能な特定情報を受信したことに基づいて、前記特定地域に存在するユーザ端末に前記所定の情報を配信するステップと、
    　前記近距離無線通信を介して受信した特定情報に基づいて、前記特定地域における前記移動体の移動手法を判定するステップと、を有する
    　ことを特徴とする移動手法判定方法。     Transmitting means mounted on a mobile body for transmitting predetermined radio waves to surroundings while moving in a specific area as the mobile body moves; and communication means capable of performing short-range wireless communication with a user terminal that detects the radio waves. A moving method determination method capable of determining the moving method of the mobile object by cooperation with a wireless device comprising:
    storing predetermined information;
    a step of distributing the predetermined information to a user terminal existing in the specific area based on receiving the specific information that can identify the user terminal via the short-range wireless communication;
    and determining the method of movement of the mobile object in the specific area based on the specific information received via the short-range wireless communication.
  8. 　移動体に搭載され、前記移動体の移動に伴い特定地域を移動しながら所定の電波を周囲に発信する発信手段と、前記電波を検知したユーザ端末と近距離無線通信を実行可能な通信手段と、を備えた無線装置との連携によって前記移動体の移動手法を判定可能な移動手法判定装置であって、
    　前記近距離無線通信を介して前記ユーザ端末を特定可能な特定情報を受信する受信手段と、
    　前記近距離無線通信を介して受信した特定情報に基づいて、前記特定地域に存在するユーザの分析情報を生成する分析手段と、
    　前記近距離無線通信を介して受信した特定情報に基づいて、前記特定地域における移動体の移動手法を判定する判定手段と、を備えた、
    　ことを特徴とする移動手法判定装置。     Transmitting means mounted on a mobile body for transmitting predetermined radio waves to surroundings while moving in a specific area as the mobile body moves; and communication means capable of performing short-range wireless communication with a user terminal that detects the radio waves. A moving method determination device capable of determining the moving method of the mobile object by cooperation with a wireless device comprising:
    Receiving means for receiving specific information capable of identifying the user terminal via the short-range wireless communication;
    analysis means for generating analysis information of users existing in the specific area based on the specific information received via the short-range wireless communication;
    determining means for determining a method of moving the mobile body in the specific area based on the specific information received via the short-range wireless communication;
    A movement method determination device characterized by:
  9. 　移動体に搭載され、前記移動体の移動に伴い特定地域を移動しながら所定の電波を周囲に発信する発信手段と、前記電波を検知したユーザ端末と近距離無線通信を実行可能な通信手段と、を備えた無線装置との連携によって前記移動体の移動手法を判定可能な移動手法判定方法であって、
    　前記近距離無線通信を介して前記ユーザ端末を特定可能な特定情報を受信するステップと、
    　前記近距離無線通信を介して受信した特定情報に基づいて、前記特定地域に存在するユーザの分析情報を生成するステップと、
    　前記近距離無線通信を介して受信した特定情報に基づいて、前記特定地域における移動体の移動手法を判定するステップと、を有する
    　ことを特徴とする移動手法判定方法。
          a transmitting means mounted on a mobile body and transmitting a predetermined radio wave to surroundings while moving in a specific area along with the movement of the mobile body; and a communication means capable of performing short-range wireless communication with a user terminal that detects the radio wave. A moving method determination method capable of determining the moving method of the mobile object by cooperation with a wireless device comprising:
    a step of receiving identification information capable of identifying the user terminal via the short-range wireless communication;
    generating analysis information of users existing in the specific area based on the specific information received via the short-range wireless communication;
    and determining a method of moving the mobile body in the specific area based on the specific information received via the short-range wireless communication.
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JP2015184350A (en) * 2014-03-20 2015-10-22 ヤフー株式会社 Movement control device, movement control method, and movement control system
JP2016201606A (en) * 2015-04-08 2016-12-01 株式会社日立産機システム Sensor data reception terminal, sensor data reception system and sensor data reception method
JP2021149802A (en) * 2020-03-23 2021-09-27 株式会社博報堂 Attribute estimation device, computer program, attribute estimation system, and attribute estimation method

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* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2015184350A (en) * 2014-03-20 2015-10-22 ヤフー株式会社 Movement control device, movement control method, and movement control system
JP2016201606A (en) * 2015-04-08 2016-12-01 株式会社日立産機システム Sensor data reception terminal, sensor data reception system and sensor data reception method
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