WO2022271529A3 - Systems and methods for alternative adverts - Google Patents

Systems and methods for alternative adverts Download PDF

Info

Publication number
WO2022271529A3
WO2022271529A3 PCT/US2022/033826 US2022033826W WO2022271529A3 WO 2022271529 A3 WO2022271529 A3 WO 2022271529A3 US 2022033826 W US2022033826 W US 2022033826W WO 2022271529 A3 WO2022271529 A3 WO 2022271529A3
Authority
WO
WIPO (PCT)
Prior art keywords
viewer
response
query
video content
adverts
Prior art date
Application number
PCT/US2022/033826
Other languages
French (fr)
Other versions
WO2022271529A2 (en
Inventor
Wade BRADLEY
Shrikesh Karunakaran PILLAI
Original Assignee
Rivit TV, Inc.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US17/449,756 external-priority patent/US20230005018A1/en
Priority claimed from US17/449,743 external-priority patent/US11917263B2/en
Priority claimed from US17/449,741 external-priority patent/US20230007352A1/en
Application filed by Rivit TV, Inc. filed Critical Rivit TV, Inc.
Priority to CN202280044848.7A priority Critical patent/CN117546459A/en
Priority to AU2022299016A priority patent/AU2022299016A1/en
Priority to EP22829049.0A priority patent/EP4360306A2/en
Priority to CA3224871A priority patent/CA3224871A1/en
Publication of WO2022271529A2 publication Critical patent/WO2022271529A2/en
Publication of WO2022271529A3 publication Critical patent/WO2022271529A3/en

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0247—Calculate past, present or future revenues
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0282—Rating or review of business operators or products
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/4784—Supplemental services, e.g. displaying phone caller identification, shopping application receiving rewards

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Accounting & Taxation (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Signal Processing (AREA)
  • Multimedia (AREA)
  • Human Computer Interaction (AREA)
  • Databases & Information Systems (AREA)
  • Data Mining & Analysis (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

Methods and systems of providing video content are disclosed. A request to view video content is received from a viewer. In response to the request, it is determined whether the viewer has advert-free rights to watch the video content. In response to determining that the viewer does not have the advert-free rights to watch the video content, an alternative advert (AA) query is prepared based on query rules, and the AA query is presented to the viewer. An AA query response to the AA query is received from the viewer. In response to determining that the AA query response is a first response, one or more AA offers are determined and the AA offers are sent to the viewer. The requested video content is streamed to a viewer device of the viewer without adverts.
PCT/US2022/033826 2021-06-23 2022-06-16 Systems and methods for alternative adverts WO2022271529A2 (en)

Priority Applications (4)

Application Number Priority Date Filing Date Title
CN202280044848.7A CN117546459A (en) 2021-06-23 2022-06-16 System and method for alternative advertising
AU2022299016A AU2022299016A1 (en) 2021-06-23 2022-06-16 Systems and methods for alternative adverts
EP22829049.0A EP4360306A2 (en) 2021-06-23 2022-06-16 Systems and methods for alternative adverts
CA3224871A CA3224871A1 (en) 2021-06-23 2022-06-16 Systems and methods for alternative adverts

Applications Claiming Priority (8)

Application Number Priority Date Filing Date Title
US202163214191P 2021-06-23 2021-06-23
US63/214,191 2021-06-23
US17/449,741 2021-10-01
US17/449,756 US20230005018A1 (en) 2021-06-23 2021-10-01 Systems and Methods of Providing Alternative Advert (AA) Query Items and AA Offers for an AA System
US17/449,743 US11917263B2 (en) 2021-06-23 2021-10-01 Device, method, and graphical user interface for alternative advert system
US17/449,743 2021-10-01
US17/449,741 US20230007352A1 (en) 2021-06-23 2021-10-01 Systems and Methods for Alternative Adverts
US17/449,756 2021-10-01

Publications (2)

Publication Number Publication Date
WO2022271529A2 WO2022271529A2 (en) 2022-12-29
WO2022271529A3 true WO2022271529A3 (en) 2023-02-23

Family

ID=84545806

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2022/033826 WO2022271529A2 (en) 2021-06-23 2022-06-16 Systems and methods for alternative adverts

Country Status (4)

Country Link
EP (1) EP4360306A2 (en)
AU (1) AU2022299016A1 (en)
CA (1) CA3224871A1 (en)
WO (1) WO2022271529A2 (en)

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20030149621A1 (en) * 2002-02-07 2003-08-07 Koninklijke Philips Electronics N.V. Alternative advertising
US20050216932A1 (en) * 2004-03-24 2005-09-29 Daniel Danker Targeted advertising in conjunction with on-demand media content
US20090210899A1 (en) * 2008-02-19 2009-08-20 Marc Lawrence-Apfelbaum Methods and apparatus for enhanced advertising and promotional delivery in a network
US20130101272A1 (en) * 2001-04-03 2013-04-25 Prime Resource Alliance E., Inc. Alternative Advertising in Prerecorded Media
US20150032519A1 (en) * 2013-07-23 2015-01-29 Charles A. Brooks Interactive advertisement method and system

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20130101272A1 (en) * 2001-04-03 2013-04-25 Prime Resource Alliance E., Inc. Alternative Advertising in Prerecorded Media
US20030149621A1 (en) * 2002-02-07 2003-08-07 Koninklijke Philips Electronics N.V. Alternative advertising
US20050216932A1 (en) * 2004-03-24 2005-09-29 Daniel Danker Targeted advertising in conjunction with on-demand media content
US20090210899A1 (en) * 2008-02-19 2009-08-20 Marc Lawrence-Apfelbaum Methods and apparatus for enhanced advertising and promotional delivery in a network
US20150032519A1 (en) * 2013-07-23 2015-01-29 Charles A. Brooks Interactive advertisement method and system

Also Published As

Publication number Publication date
EP4360306A2 (en) 2024-05-01
WO2022271529A2 (en) 2022-12-29
CA3224871A1 (en) 2022-12-29
AU2022299016A1 (en) 2024-02-01

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