WO2021155723A1 - 接收装置、场景信息提供***、非易失性存储介质、场景信息的提供方法、场景显示控制装置及场景信息提供装置 - Google Patents

接收装置、场景信息提供***、非易失性存储介质、场景信息的提供方法、场景显示控制装置及场景信息提供装置 Download PDF

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Publication number
WO2021155723A1
WO2021155723A1 PCT/CN2020/140029 CN2020140029W WO2021155723A1 WO 2021155723 A1 WO2021155723 A1 WO 2021155723A1 CN 2020140029 W CN2020140029 W CN 2020140029W WO 2021155723 A1 WO2021155723 A1 WO 2021155723A1
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WIPO (PCT)
Prior art keywords
scene
information
program
display
scene information
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PCT/CN2020/140029
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English (en)
French (fr)
Inventor
杉浦元將
Original Assignee
海信视像科技股份有限公司
东芝视频解决方案株式会社
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Application filed by 海信视像科技股份有限公司, 东芝视频解决方案株式会社 filed Critical 海信视像科技股份有限公司
Priority to CN202080007522.8A priority Critical patent/CN113498610B/zh
Publication of WO2021155723A1 publication Critical patent/WO2021155723A1/zh

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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/235—Processing of additional data, e.g. scrambling of additional data or processing content descriptors
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/432—Content retrieval operation from a local storage medium, e.g. hard-disk
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/454—Content or additional data filtering, e.g. blocking advertisements
    • H04N21/4545—Input to filtering algorithms, e.g. filtering a region of the image
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N5/00—Details of television systems
    • H04N5/76—Television signal recording
    • H04N5/78—Television signal recording using magnetic recording
    • H04N5/782—Television signal recording using magnetic recording on tape
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N5/00—Details of television systems
    • H04N5/76—Television signal recording
    • H04N5/91—Television signal processing therefor
    • H04N5/92—Transformation of the television signal for recording, e.g. modulation, frequency changing; Inverse transformation for playback

Definitions

  • the embodiments of the present application relate to a receiving device, a scene information providing system, a nonvolatile storage medium, a method for providing scene information, a scene display control device, and a scene information providing device.
  • CMs of goods and services have been broadcast on TV broadcasts and other programs.
  • the program introduces products and other items.
  • Patent Document 1 Japanese Patent Application Publication No. 2012-92443
  • the purpose of the present embodiment is to provide a receiving device, a scene information providing system, and a program in which a user who is a viewer of a program can easily watch a scene introducing a desired product or the like from a plurality of recorded programs , Scene information provision method, scene display control device and scene information provision device.
  • the recording scene display device of the embodiment has: a display information generating unit that generates display information of scene information related to the recorded program, the scene information being related to a scene including at least one of goods and services; and scene playback
  • the processing unit generates the playback information of the scene selected from the scene information according to the playback instruction.
  • Fig. 1 is a structural diagram of a video content display system according to a first embodiment
  • FIG. 2 is a block diagram showing the structure of a control device and a storage device of a receiver according to the first embodiment
  • FIG. 3 is a block diagram showing the structure of the server according to the first embodiment
  • Fig. 4 is a structural diagram of program information according to the first embodiment
  • FIG. 5 is a diagram showing multiple time periods of multiple scenes introducing multiple commodities (or services) included in one program content according to the first embodiment
  • FIG. 6 is a flowchart showing an example of the flow of processing of a recommended product display program according to the first embodiment
  • FIG. 7 is a flowchart showing an example of the flow of display data generation processing according to the first embodiment
  • FIG. 8 is a diagram showing an example of a recommended product display image according to the first embodiment
  • FIG. 9 is a flowchart showing an example of the flow of content playback processing according to the first embodiment
  • FIG. 10 is a diagram showing an example of a content playback image during content playback according to the first embodiment
  • Fig. 11 is a structural diagram of a video content display system according to a second embodiment
  • FIG. 12 is a flowchart showing an example of the flow of processing of a recommended product display program executed on a smartphone according to the second embodiment.
  • FIG. 1 is a configuration diagram of a video content display system related to this embodiment.
  • the recorded content display system 1 receives programs such as television broadcasts, and includes a television receiver (hereinafter referred to as a receiver) 2 having a recording function and a server 3.
  • the receiver 2 and the server 3 are connected to each other in a communicable manner through a network 4 such as the Internet.
  • the receiver 2 is a receiving device having a control device 11, a storage device 12, and a display device 13.
  • the control device 11 has a processor 21 (FIG. 2) that controls all operations of the receiver 2. The structure of the control device 11 will be described later.
  • the storage device 12 is a mass storage device that can record broadcast programs.
  • the storage device 12 is, for example, a hard disk device.
  • the content of the received program (hereinafter referred to as program content) is stored in the storage device 12. It should be noted that although the storage device 12 is built in the receiver 2 here, it may also be an external type.
  • the display device 13 is a liquid crystal display device, an OLED device, etc., and can display programs and the like.
  • the user can watch the program being broadcast through the receiver 2 by operating a remote controller (not shown), or record the program being broadcast by the receiver 2 or play the program recorded in the storage device 12.
  • the user transmits a predetermined command (recommended product display command described later) to the receiver 2 by operating a remote controller (not shown), so that the receiver 2 displays the desired product or the like.
  • the scene introduced for example, CM
  • the video content display system 1 is a system in which the receiver 2 is connected to the network 4 and can realize the watching of the program being broadcast, it can also be replaced by a double-dotted line.
  • a television receiver 2, a video recorder with a tuner 2A or a set-top box is connected to the network 4, and can realize a system such as watching a program being broadcast.
  • the user can watch the program, record the program, broadcast the recorded program, etc. through the video recorder 2A connected to the receiver 2. Therefore, the receiver 2 and the video recorder 2A, etc. are video content display devices.
  • the recorded program also contains the CM of the program's sponsor (Sponsor) and other products.
  • the scene of the recorded CM is part of the program content.
  • CMs include merchandise between programs.
  • the receiver 2 can communicate with the server 3 through the network 4.
  • the receiver 2 can obtain the program information PI described later from the server 3.
  • the program information PI includes information related to the scenes of commodities (or services) in a plurality of programs broadcast in the past. It should be noted that the program information PI may also include CM scenes broadcast in the time period before and after the broadcast time of the program content.
  • the server 3 has a processor 14 and a storage device 15.
  • the processor 14 constitutes a control unit for communicating with the receiver 2, reading various data from the storage device 15, and writing various data to the storage device 15.
  • the structure of the server 3 will be described later.
  • FIG. 2 is a block diagram showing the structure of the control device 11 and the storage device 12 of the receiver 2.
  • the control device 11 has a processor 21, an input interface (hereinafter referred to as input I/F) 22, a display interface (hereinafter referred to as display I/F) 23, a memory interface (hereinafter referred to as memory I/F) 24, a network interface ( Hereinafter referred to as network I/F) 25, and command interface (hereinafter referred to as command I/F) 26.
  • the processor 21, the input I/F 22, the display I/F 23, the memory I/F 24, the network I/F 25, and the command I/F 26 are connected through the bus 27 in a manner that can send and receive data to each other.
  • the processor 21 includes a central processing unit (hereinafter referred to as a CPU), ROM, RAM, and the like.
  • the ROM stores software programs for various functions, and the CPU reads the programs according to instructions from the user from the ROM and expands them to RAM for execution, thereby realizing various functions of the receiver 2 such as program viewing and program recording.
  • the input I/F 22 is connected to an antenna 22a for receiving broadcast signals of programs. It should be noted that, as shown by the dotted line, the input I/F 22 can also be connected to a cable 22b for cable television or the like.
  • the display I/F 23 is an interface with the display device 13 and outputs image data displayed on the screen of the display device 13 to the display device 13.
  • the memory I/F 24 is an interface for reading data from the storage device 12 and writing data to the storage device 12. In the case where the program being broadcast is recorded, the recording data of the program is recorded in the storage device 12.
  • the network I/F 25 is an interface connected to the network 4 and used to transmit and receive data with the server 3.
  • the command I/F 26 is an interface for receiving command signals from a remote controller (not shown) operated by the user.
  • the processor 21 when the processor 21 receives the instruction received in the instruction I/F 26 via the bus 27, it reads and executes the processing program related to the instruction from the ROM. As a result, the receiver 2 displays the program being broadcast on the display device 13 or records the program being broadcast to the storage device 12 according to the user's instruction, or plays the program recorded in the storage device 12. For example, when the processor 21 displays a program being broadcast on the display device 13, it receives the broadcast signal from the input I/F 22 via the bus 27 and processes it to generate a video signal for display, and output it to the display device via the display I/F 23 13.
  • the processor 21 receives the instructions from the server 3 via the network I/F 25.
  • the program information contains product/service information.
  • the processor 21 compares the program recorded in the storage device 12 with the product/service information included in the program information PI, generates recommended product information, and displays it on the display device 13 through the display I/F 23.
  • the storage device 12 has a program content storage area 12a that stores recorded program content, and a recording management information storage area 12b that stores management information MI about the recorded program.
  • Program content is recorded in the program content storage area 12a.
  • the content of the program is recording data of a program that is recorded by a user using a remote control or the like to record a reservation. Therefore, a plurality of program contents are recorded in the program contents storage area 12a.
  • the recording management information storage area 12b stores management information MI for managing the program content recorded in the program content storage area 12a.
  • the management information MI is information about the content of the program. It is used when the recorded program is played, and includes the program name that determines the program, the date of recording, and other information that determines the content of the program, the recording start time, and the recording end time. Wait for time information.
  • FIG. 3 is a block diagram showing the structure of the server 3.
  • the server 3 includes a processor 14, a storage device 15, and a network I/F 31.
  • the processor 14 includes a CPU, ROM, RAM, and the like.
  • the ROM stores software programs for various functions, and the CPU reads the necessary programs from the ROM, expands them to the RAM and executes them, thereby realizing various functions of the server 3.
  • the processor 14 can communicate with the receiver 2 through the network I/F 31.
  • the storage device 15 has a program information storage area 15a in which program information PI is stored.
  • the program information PI includes the goods or services of the CM broadcast in the broadcast program and the goods/service information about the goods or services introduced in the program. Therefore, the server 3 has program information PI including scene information.
  • the processor 14 constitutes a program information management unit that associates scene information about a scene including at least one of a commodity and a service with the program and manages it as program information.
  • Fig. 4 is a structural diagram of program information PI.
  • the program information PI includes information about the title, date, channel (CH), product (or service), and time period of the program.
  • the product/service information is information about the product (or service) and the time period. That is, the program information PI includes product/service information, and the product/service information includes information about the product (or service) and information about the time period in which the product (or service) is introduced.
  • the service information in the commodity/service information is a store related to gourmet information, the name of the service provided, and the like.
  • the title is the name of the broadcast program and is used to distinguish information from other programs.
  • the date is information indicating the broadcast date of the program, and the year, month, and day the program was broadcast. It should be noted that the date can also include the broadcast start time and broadcast end time of the program.
  • the channel is information indicating the channel on which the program is broadcast.
  • Commodity (or service) and time period are a pair of information.
  • the program information PI contains information about multiple commodities (or services) and the scene that introduces the corresponding commodities (or services).
  • Commodity (or service) 1 is information indicating a commodity (or service) related to a scene (for example, CM1) broadcast in the program.
  • the time zone 1 is information indicating the broadcast time zone of the scene of the commodity (or service) 1 (for example, CM1).
  • Commodity (or service) 2 is information indicating commodities (or services) related to other scenes (for example, CM2) broadcast in the program.
  • the time zone 2 is information indicating the broadcast time zone of the scene of the commodity (or service) 2 (for example, CM2).
  • FIG. 5 is a diagram showing a plurality of time periods in which a plurality of scenes of a plurality of commodities (or services) included in one program content are introduced.
  • the program content C1 includes multiple scenes introducing multiple products (or services). It shows the following content: the program content C1 is broadcast from the start time t0, and the broadcast of the CM1 of the product (or service) (hereinafter sometimes referred to as a product) X1 starts at the time t1 when only the time T1 has passed from the start time t0, and ends at the time t2. Similarly, the following content is expressed: the broadcast of CM2 of product X2 starts at time t3 when only time T2 has elapsed from start time t0, and ends at time t4.
  • each product (or service) and each time zone in each program information PI is information indicating the related products (or services) such as CM in each program content shown in FIG. 5 and the broadcast time zone of the scene. Therefore, the server 3 has, for each program broadcast in the past, the product (or service) introduced in the CM or the like broadcast in the program and the information of the broadcast time zone. Therefore, the program information PI contains the start time and the end time of the scene of at least one of the recorded programs.
  • the program information PI includes link address information of the information of each scene, and the information of each scene is stored in a storage area indicated by the link address information.
  • the program information PI may also have a structure including address information and the like storing such information related to each scene.
  • the storage device 15 has a product display information storage area 15b that stores images and images for each product (or service) displayed in the recommended product display image G described later Text display information.
  • the image data stored in the product display information storage area 15b is data representing representative images and videos of each product (or service).
  • the text data stored in the product display information storage area 15b is the name of each product (or service) (ie, product name). It should be noted that the text data may also include text describing the characteristics, content, etc. of each commodity (or service).
  • the user can operate the remote controller or the like (not shown) to record the program being broadcast to the receiver 2 and the like.
  • the remote controller or the like not shown
  • a plurality of program contents are recorded in the program content storage area 12a of the storage device 12, and the management information MI of the plurality of recorded programs is also recorded in the recording management information storage area 12b.
  • the processor 21 When the user operates a remote control or the like to apply a predetermined command, here a recommended product display command to display a recommended product on the screen of the receiver 2, to the receiver 2, the processor 21 reads from the ROM to display the recommended product
  • the instruction software program (hereinafter referred to as the recommended product display program) is executed.
  • Fig. 6 is a flowchart showing an example of the flow of processing of a recommended merchandise display program.
  • the processor 21 receives the recommended merchandise display instruction, it communicates with the server 3, sends to the server 3 an instruction to send the program information PI for a predetermined period (for example, one week in the vicinity), and obtains the program information PI from the server 3 (step (hereinafter omitted)) S1).
  • the server 3 receives an instruction requesting the transmission of the program information PI, it transmits the program information PI for the predetermined period to the receiver 2. Therefore, the processing of S1 constitutes a program information acquisition unit that acquires program information related to scene information.
  • the processor 21 requests the server 3 to send the program information PI and obtain the program information PI
  • the server 3 may also periodically send the program information PI to the receiver 2, and the receiver 2 will receive the program information PI from the server 3 periodically.
  • the program information PI of the server 3 is stored in the storage device 12. In this case, in S1, the processor 21 reads and acquires the latest program information PI stored in the storage device 12 or the like.
  • the processor 21 accesses the storage device 15 and obtains the management information MI of the recording management information storage area 12b (S2).
  • the processor 21 compares the program information PI with the management information MI (S3), and determines whether the content data of the program included in the program information PI is recorded in the program content storage area 12a (S4).
  • the processor 21 executes the display data generation process (S5), and displays the recommended merchandise (S6).
  • the program included in the program information PI is not recorded in the program content storage area 12a (S4: No)
  • a prescribed message is displayed (S7).
  • the program included in the program information PI and recorded in the program content storage area 12a is referred to as a coincidence program.
  • Fig. 7 is a flowchart showing an example of the flow of display data generation processing.
  • one or more of one or more consistent programs that is, the programs in the program information PI and the programs recorded in the program content storage area 12a
  • Two or more goods (or services) S11).
  • commodities (or services) X1, X2, and X3 are extracted.
  • a plurality of commodities (or services) of the plurality of programs are extracted.
  • the priority defines the order of commodities (or services) displayed on the recommended commodity display image G described later, and there are various methods for determining the priority.
  • the priority of the product (or service) can be determined based on the determined priority.
  • the priority of each commodity (or service) is determined by inferring that the priority of the commodity (or service) that the user is usually interested in becomes higher.
  • the priority of the store closer to the user's place of residence is higher than the priority of the store farther from the user's place of residence to determine each product (or service) Priority.
  • the processor 21 obtains at least one of the demographic attribute and the viewing history from the server 3 to determine the priority of each commodity (or service). That is, the priority may be determined based on the demographic attribute information of the viewers of the recorded program, or may be determined using the past viewing history information of the viewers of the recorded program.
  • the processor 21 calculates a predetermined score for a plurality of commodities (or services) extracted in S11, based on at least one of demographic attributes and viewing history, in order of higher score value (ie, user The priority is established in the order of high interest, and the window 43 of the commodity (or service) is displayed on the recommended commodity display image G in the order of the priority.
  • EC site e-commerce site
  • service utilization history of users of service websites that introduce food, leisure, etc. can also be used to determine the priority of services recommended to users.
  • the information of a plurality of commodities (or services) extracted in S11 is sent to the external server 5 indicated by the dotted line in FIG. 1.
  • the server 5 has a purchase history database 5a and a service utilization history database 5b.
  • the server 5 uses at least one of the purchase history database 5a and the service utilization history database 5b to determine each of the plurality of commodities (or services) extracted in S11 priority.
  • the priority is determined as follows: Based on at least one of the purchase history database 5a and the service utilization history database 5b, a prescribed score is calculated for each commodity (or service). The information of the calculated score value is sent to the receiver 2.
  • the processor 21 of the receiver 2 displays a plurality of commodities on the recommended commodity display image G in the order of higher priority (that is, the order of the user's interest) based on the received priority information of the plurality of commodities (or services) (Or service) window 43.
  • the priority can also be determined using, for example, a predictive model.
  • the above prediction model is generated by machine learning using a neural network.
  • at least one of demographic attribute information and viewing history is input, and the purchase frequency of goods (or services) (including service utilization frequency) is output. That is, the priority can also be determined using at least one of the past purchase information of the product of the viewer of the recorded program and the past use information of the service.
  • the priority of the goods (or services) recommended to the user can also be determined based on the ratings of the programs. For example, since the external server 5 has ratings data, the processor 21 obtains the ratings data from the server 5.
  • the processor 21 obtains the display information of each commodity (or service) extracted in S11 from the server (S13).
  • the display information of each product (or service) is image and text information stored in the product display information storage area 15b.
  • the processor 21 generates image data of the recommended commodity display image G including commodities (or services) arranged in the order of high priority (S14).
  • the processor 21 outputs the display data of the recommended product display image G generated in S5 to the display device 13, and displays the recommended product display image G on the screen of the display device 13 (S6). Therefore, the process of outputting the display data of the recommended product display image G in S6 constitutes a display information generating unit that generates a scene for a scene related to the recorded program that includes at least one of the product and the service Information display information. Then, the scene information generation unit (S6) generates display information for a predetermined screen (recommended product display image G) related to the scene information based on the scene information related to the program information acquired in S1 and displays it on the display device 13. Thus, the scene information is displayed. The scene information generating unit (S6) generates display information in which a plurality of scene information is displayed in the order of a predetermined priority.
  • the processor 21 when there is no consistent program, that is, when the program content included in the program information PI is not recorded in the program content storage area 12a (S4: No), the processor 21 generates image data that displays the specified information, and displays the specified message In the display device 13 (S7).
  • the prescribed message is, for example, "No recommended product".
  • FIG. 8 is a diagram showing an example of a recommended product display image G.
  • the recommended product display image G is displayed on the screen of the display device 13 based on the display data generated in the generation process of S5.
  • the recommended merchandise display image G has a title portion 41 and a merchandise display portion 42.
  • the title section 41 is a display area where the name of the screen is displayed, and here is a display area where the text of "recommended product list" is displayed.
  • the commodity display section 42 is a display area of a plurality of commodities (or services) arranged according to the priority determined in S12.
  • a plurality of windows 43 for each commodity (or service) are arranged in a tile shape according to priority. According to the priority determined in S12, the windows 43 of a plurality of commodities are displayed in the recommended commodity display image G from top to bottom in the order of high priority.
  • Each window 43 has an image display part 43a and a text display part 43b.
  • the image display section 43a is a display area that displays the image in the display information acquired in S13.
  • each window 43 becomes a button of GUI (Graphical User Interface). Therefore, the user can select the window 43 by moving the cursor or the like on the desired window 43, for example.
  • GUI Graphic User Interface
  • the text display section 43b is a display area that displays the text of the display information acquired in S13.
  • the product recommended product display image G images and texts about each product (or service) are displayed.
  • the recommended product display image G displays a plurality of products (or services) in the order of products (or services) that attract the user's interest in accordance with the user's taste or the like.
  • the images related to each commodity (or service) may also be images related to the program.
  • the image about each product (or service) is a candidate image representing a candidate for a selectable scene. Therefore, the processing of FIGS. 8 and S5, S6 constitutes a scene information display unit that combines scene information about a scene related to the recorded program, including at least one of goods and services, together with candidate images
  • the display can be arranged in an optional arrangement.
  • FIG. 9 is a flowchart showing an example of the flow of content playback processing.
  • Fig. 10 is a diagram showing an example of a content playback image when the content is being played. The process of FIG. 9 is executed when the user selects one product (or service) window 43 in the recommended product display image G.
  • the processor 21 plays the scene (the scene of the CM or the scene in the program) of the commodity (or service) from the program content including the scene introducing the commodity (or service) related to the selected window 43 (S21 ). Since the program content including the scene (the CM scene or the scene in the program) introducing the commodity (or service) related to the selected window 43 is stored in the program content storage area 12a, in S21, the processor 21 reads from The program content storage area 12a reads the program content, and performs the selection method based on the title of the scene of the goods (or services) related to the selected window 43 (ie, the method of finding the starting point when you want to play a certain part of the video) Play. Therefore, the process of S21 generates the playback information of the scene selected from the scene information in accordance with the playback instruction, and constitutes a scene playback processing unit that performs playback.
  • FIG. 10 the content (for example, CM1) of the product (or service) is played on the screen 13a on the display device 13. That is, in S21, a scene such as a CM of the selected product (or service) is played from the beginning of the time period. Therefore, the processing of FIGS. 10 and S21 constitutes a scene playback display unit that generates playback information of a scene selected from the scene information according to a playback instruction for the selected scene information.
  • the scene playback of S21 can also be performed from the beginning of the program content (ie, the broadcast start time of the program) including the scene (for example, CM) of the commodity (or service) related to the selected window 43.
  • the scene for example, CM
  • the recommended product display image G is an image in which a rectangular window of each product (or service) is arranged in tiles on a two-dimensional level, but it can also be The images and texts of each product (or service) are arranged in a list format and the displayed images are arranged in the order of high priority.
  • the comparison process of S3 in FIG. 6 is performed in the receiver 2, but the program content recorded in the receiver 2 may also be sent to the server 3 and executed in the server 3. .
  • a receiving device As described above, according to the above-mentioned embodiment, it is possible to provide a receiving device, a scene information providing system, and a non-volatile memory that can easily watch a scene introducing a desired product or the like from a plurality of programs recorded by the user, that is, the viewer of the program.
  • a storage medium a method for providing scene information, and a scene display control device.
  • the recommended product display image G is displayed on the display device 13 of the receiver 2, but in the second embodiment, the recommended product display image G is displayed on a display of a terminal device different from the receiver 2.
  • FIG. 11 is a configuration diagram of a recorded content display system 1A related to the second embodiment.
  • the recorded content display system 1A includes a receiver 2, a server 3, and a smartphone 6 as a portable terminal device. Like the receiver 2 and the server 3, the smartphone 6 can communicate with the receiver 2 and the server 3 via a network 4 such as the Internet.
  • the recommended product display image G is displayed on the display 6a of the smartphone 6. Therefore, the recommended product display program is stored in the ROM of the processor 6b (indicated by the broken line) of the smartphone 6. A touch panel device (not shown) is attached to the display 6a.
  • the processor 6b also includes a CPU, ROM, and RAM.
  • the processor 6b implements various functions of the smartphone 6 by executing various programs stored in the ROM.
  • FIG. 12 is a flowchart showing an example of the flow of processing of the recommended product display program executed on the smartphone 6.
  • the processing of each step of FIG. 12 is substantially the same as the processing of each step of FIG. 6, but can be executed by the processor 6b of the smartphone 6.
  • the processor 6b executes each process from S1 to S7 to display the recommended product display image G as shown in FIG. 8 on the screen of the display 6a.
  • the smart phone 6 communicates with the receiver 2 via the network 4, and acquires the management information MI of the recording management information storage area 12b from the receiver 2 (S2).
  • the processor 6b determines whether the user has selected one window 43 in the recommended product display image G displayed on the display 6a by touching the screen or the like (S31). If the window 43 is not selected (S31: No), nothing is done.
  • the processor 6b sends a play instruction signal to the receiver 2 via the network 4 (S32), where the play instruction The instruction signal is used to instruct the scene playback of the commodity (or service) related to the selected window 43.
  • S32 constitutes a command sending unit that sends a command of a playback instruction of the scene selected from the scene information to the receiver 2 as a device for storing the recorded program.
  • the broadcast instruction signal also contains content determination information (included in the management information MI) for determining the content of the program, such as the program name and the broadcast date, and the time period information of the scene (CM, etc.) of the goods (or services) that should be played, Enables the determination of the content (CM, etc.) that should be played.
  • content determination information included in the management information MI
  • the play instruction signal may also be sent from the smart phone 6 to the receiver 2 via a network other than the network 4 (for example, a home LAN), or directly through a short-range wireless signal or the like.
  • the processor 21 of the receiver 2 When the processor 21 of the receiver 2 receives the play instruction signal, according to the play instruction signal, it plays a scene (CM, etc.) that should be played from the program content recorded in the storage device 12. As a result, the user can watch the CM or the like of the selected product (or service).
  • the smartphone 6 is a scene display control device. Therefore, according to the second embodiment, the same effect as the first embodiment can be obtained.
  • the user only selects from the recommended product display screen G a product (or service) related to the CM broadcast in the program, a product (such as a book) introduced in a column in the program, or For services (such as restaurant introduction), it is possible to simply watch multiple desired commodity (or service) scenes (ie, CM scenes or scenes of columns in the program) from the recorded content of multiple programs.
  • a product such as a book
  • For services such as restaurant introduction
  • each of the above-mentioned processors has a CPU and a ROM, and the CPU reads and executes software programs or computer instructions stored in the ROM to realize various functions of each device, but each processor may be constituted by an electronic circuit, Or it can also be formed as a circuit block of an integrated circuit such as FPGA (Field Programmable Gate Array).
  • FPGA Field Programmable Gate Array
  • the program content is recorded on the storage device 12 of the receiver 2, it may be recorded on the server 3.
  • the storage device 15 has a program content storage area 15c.
  • the server 3 broadcasts the program content of the specified program and sends the video signal To the receiver 2.
  • the video of the received video signal is displayed on the display device 13 of the receiver 2.
  • a playback instruction instruction is sent to the server 3.
  • the processing of S1 to S5 in FIG. 6 is executed by the processor 14 of the server 3.
  • the display data of the recommended product display screen G is sent to the receiver 2, and the recommended product display screen G is displayed on the display device 13, and the user can select a product or the like.
  • the comparison with all recorded programs is performed, but it is limited to the recorded programs except for the programs watched by the user. Programs that have not been watched (programs not watched), or on the contrary, can also be limited to the programs that have been watched, and the program information PI and the management information MI are compared.
  • the recommended product display screen G displays a plurality of windows 43 of products (or services) corresponding to the scene, but the products (or services) are classified into categories in a hierarchical manner.
  • the recommended product display screen G initially displayed, multiple windows indicating categories are displayed, and when one of the multiple categories is selected, multiple products (or services) contained in the category are displayed in order of priority.
  • the multiple categories displayed in the window indicating the upper category may also be displayed in order of priority based on the user's demographic attributes, viewing history, purchase information, and the like.
  • the receiver 2 when there is no matching program (No in S4 of FIG. 6 or FIG. 12), only a predetermined message is displayed on the display device 13 of the receiver 2, but it is also URL (Uniform Resource Locator) information for displaying videos and the like related to the user's hobbies inferred based on information such as demographic attributes may be displayed on the display device 13 in combination with predetermined information.
  • the receiver 2 is equipped with a web browser or the like. As long as it can display moving images stored in the URL on the Internet, the user can specify the URL to watch videos related to the user's hobbies.
  • a program that performs the operations described above is recorded or stored in whole or in part in a portable medium such as a floppy disk, a CD-ROM, or a storage medium such as a hard disk.
  • the program is read by the computer and executes all or part of the action. Or all or part of the program can be circulated or provided through a communication network.
  • the user can download the program through a communication network and install it on a computer, or install it on a computer from a recording medium, so that the video content display device, video content display system, video content display method, etc. of the above embodiments can be easily realized.
  • the embodiment of the present application also provides a non-volatile storage medium on which computer instructions are stored, and when the computer instructions are executed by a processor, the above-mentioned method implemented on a receiver, a smart phone, and a server is implemented.

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Abstract

一种接收装置、场景信息提供***、非易失性存储介质、场景信息的提供方法、场景显示控制装置及场景信息提供装置，作为节目的收看者的用户能够从被录像的多个节目中，简单地收看介绍期望的商品(X1, X2, X3)等的场景。接收机(2)显示被录像的节目中所包含的、表示商品(X1, X2, X3)及服务中的至少一者的场景的场景信息，根据播放指示，播放从场景信息选择出的场景。

Description

接收装置、场景信息提供***、非易失性存储介质、场景信息的提供方法、场景显示控制装置及场景信息提供装置
本申请要求在2020年2月7日提交日本专利局、申请号为2020-019686、发明名称为“接收装置、场景信息提供***、程序、场景信息的提供方法、场景显示控制装置及场景信息提供装置”的日本专利申请的优先权，其全部内容通过引用结合在本申请中。
技术领域
本申请的实施方式涉及接收装置、场景信息提供***、非易失性存储介质、场景信息的提供方法、场景显示控制装置及场景信息提供装置。
背景技术
一直以来，在电视广播等节目中播放商品、服务的CM。此外，有时节目中还设置有介绍商品等的栏目而介绍商品等。
虽然作为收看者的用户可以将节目录制到电视接收机、录像机等，但从录制的节目中找出对特定的商品等的CM的场景(scene)，或者找出介绍了特定的商品等的栏目的场景，不得不播放被录制的节目，因此非常麻烦。
近年来，虽然还提出了将通过节目来介绍的商品等信息提供给便携式电子设备终端的***，但对于用户而言，操作便携式电子设备终端，将商品等信息显示在便携式电子设备终端的显示器的画面上比较繁杂。
在先技术文献
专利文献
专利文献1：日本特开2012-92443号公报
发明内容
因此，本实施方式的目的在于提供一种，作为节目的收看者的用户能够 从被录像的多个节目中简单地收看对期望的商品等进行介绍的场景的接收装置、场景信息提供***、程序、场景信息的提供方法、场景显示控制装置及场景信息提供装置。
实施方式的录像场景显示装置具有：显示信息生成部，其生成与被录像的节目关联的场景信息的显示信息，该场景信息与包含商品及服务中至少一者在内的场景相关；以及场景播放处理部，其根据播放指示，生成从所述场景信息选择出的场景的播放信息。
附图说明
图1是根据第一实施方式的、录像内容显示***的结构图；
图2是表示根据第一实施方式的、接收机的控制装置和存储装置的结构的框图；
图3是表示根据第一实施方式的服务器的结构的框图；
图4是根据第一实施方式的节目信息的结构图；
图5是表示根据第一实施方式的、一个节目内容中所包含的介绍了多个商品(或服务)的多个场景的多个时间段的图；
图6是表示根据第一实施方式的、推荐商品显示程序的处理的流程的例子的流程图；
图7是表示根据第一实施方式的、显示数据的生成处理的流程的例子的流程图；
图8是表示根据第一实施方式的推荐商品显示图像的例子的图；
图9是表示根据第一实施方式的、内容播放处理的流程的例子的流程图；
图10是表示根据第一实施方式的、内容播放时的内容播放图像的例子的图；
图11是根据第二实施方式的、录像内容显示***的结构图；
图12是表示根据第二实施方式的、智能手机中执行的、推荐商品显示程序的处理的流程的例子的流程图。
附图标记说明
1、1A…录像内容显示***，2…接收机，2A…录像机，3…服务器，4…网络，5…服务器，5a…购买历史数据库，5b…服务利用历史数据库，6…智能手机，6a…显示器，6b…处理器，11…控制装置，12…存储装置，12a…节目内容存储区域，12b…录像管理信息存储区域，13…显示装置，13a…画面，14…处理器，15…存储装置，15a…节目信息存储区域，15b…商品显示信息存储区域，21…处理器，22…输入接口，22a…天线，22b…电缆，23…显示接口，24…存储器接口，25…网络接口，26…指令接口，27…总线，31…网络接口，41…标题部，42…商品显示部，43…窗口，43a…图像显示部，43b…文本显示部。
具体实施方式
下面，参照附图说明实施方式。
第一实施方式
结构
图1是本实施方式相关的、录像内容显示***的结构图。录像内容显示***1接收电视广播等节目，包含具有录像功能的电视接收机(以下称为接收机)2、服务器3。接收机2和服务器3通过互联网等网络4以彼此可通信的方式连接。
接收机2是具有控制装置11、存储装置12、显示装置13的接收装置。控制装置11具有对接收机2的全部动作进行控制的处理器21(图2)。对控制装置11的结构在后面进行叙述。
存储装置12是可记录广播节目的大容量存储装置。存储装置12例如是硬盘装置。存储装置12中存储有接收的节目的内容(以下称为节目内容)。应该说明的是，存储装置12在这里虽然内置于接收机2中，但也可以为外置型。
显示装置13是液晶显示装置、OLED装置等，可以显示节目等。
用户可以通过操作未图示的遥控器，通过接收机2收看正在广播的节目，或者对接收机2正在广播的节目进行录像或将存储装置12中录制的节目等进行播放。此外，如后所述，用户通过操作未图示的遥控器来将规定的指令(在后面叙述的推荐商品显示指令)发送到接收机2，从而在接收机2中显示对期望的商品等进行介绍的场景(例如CM)。
应该说明的是，在这里，录像内容显示***1虽然是接收机2连接到网络4，且可以实现正在广播的节目的收看等的***，但也可以为如用双点划线所示，代替电视接收器2，附调谐器录像机2A或机顶盒连接到网络4，且可以实现正在广播的节目的收看等的***。在该情况下，用户可以通过连接到接收机2的录像机2A等进行节目的收看、节目的录像、录像的节目的播放等。因此，接收机2和录像机2A等是录像内容显示装置。
录像的节目中还包含节目的赞助商(Sponsor)等商品的CM。录像的CM的场景是节目内容的一部分。此外，有时还有包含节目之间的商品的CM的情况。
接收机2可以通过网络4与服务器3通信。接收机2可以从服务器3获取后面叙述的节目信息PI。节目信息PI包含以往广播的多个节目中的商品(或服务)的场景相关的信息。应该说明的是，节目信息PI还可以包含节目内容的广播时间前后的时间段广播的CM的场景。
服务器3具有处理器14和存储装置15。处理器14构成有控制部，上述控制部用于与接收机2的通信、读取来自存储装置15的各种数据、以及向存储装置15写入各种数据。对于服务器3的结构在后面进行叙述。
图2是表示接收机2的控制装置11和存储装置12的结构的框图。控制装置11具有处理器21、输入接口(以下简称为输入I/F)22、显示接口(以下简称为显示I/F)23、存储器接口(以下简称为存储器I/F)24、网络接口(以下简称为网络I/F)25、指令接口(以下简称为指令I/F)26。处理器21、输入I/F22、显示I/F23、存储器I/F24、网络I/F25和指令I/F26通过总线27以相互可以发送和接收数据的方式连接。
处理器21包含中央处理装置(以下称为CPU)、ROM、RAM等。ROM中存放有用于各种功能的软件程序，CPU从ROM读取根据来自用户的指示的程序并展开到RAM执行，从而实现节目的收看、节目的录像等接收机2的各种功能。
输入I/F22与用于接收节目的广播信号的天线22a连接。应该说明的是，如虚线所示，输入I/F22还可以与用于电缆电视等的电缆22b连接。
显示I/F23是与显示装置13的接口，将显示在显示装置13的画面上的图像数据输出到显示装置13。
存储器I/F24是用于读取来自存储装置12的数据以及向存储装置12写入数据的接口。在正在广播的节目被录像的情况下，该节目的录像数据记录到存储装置12中。
网络I/F25是与网络4连接并且用于与服务器3发送接收数据的接口。
指令I/F26是用于接收来自用户操作的遥控器(未图示)的指令信号的接口。
因此，处理器21当通过总线27接收在指令I/F26中接收到的指令时，从ROM读取该指令相关的处理程序并执行。其结果，接收机2根据用户的指示，将正在广播的节目显示于显示装置13，或者将正在广播的节目录像到存储装置12，或者进行存储装置12中录像的节目的播放。例如，在处理器21将正在广播的节目显示于显示装置13时，通过总线27接收来自输入I/F22的广播信号并处理，生成显示用的视像信号，通过显示I/F23输出到显示装置13。
此外，如在后面进行叙述，当用户操作遥控器将用于显示推荐商品的指令(在后面进行叙述的推荐商品显示指令)施加到接收机2时，处理器21通过网络I/F25从服务器3获取节目信息。节目信息包含商品/服务信息。处理器21比较录制到存储装置12的节目、和包含在节目信息PI的商品/服务信息，生成推荐商品信息，通过显示I/F23显示于显示装置13。
存储装置12具有存储录制的节目内容的节目内容存储区域12a、和存储关于录制的节目的管理信息MI的录像管理信息存储区域12b。
节目内容存储区域12a记录有节目内容。例如，节目内容是例如用户使用遥控器等录制预约而录制的节目的录像数据。因此，节目内容存储区域12a记录有多个节目内容。
录像管理信息存储区域12b存储有用于管理录制到节目内容存储区域12a的节目内容的管理信息MI。管理信息MI是关于节目内容的信息，在播放被录制的节目等时使用的信息，包含对节目进行确定的节目名、录像的日期等对节目内容进行确定的信息、录像开始时刻、录像结束时刻等时间信息。
图3是表示服务器3的结构的框图。服务器3包含处理器14、存储装置15和网络I/F31。处理器14包含CPU、ROM、RAM等。ROM存放有用于各种功能的软件程序，CPU从ROM读取需要的程序而展开到RAM并执行，从而实现服务器3的各种功能。
处理器14可以通过网络I/F31与接收机2进行通信。
存储装置15具有存储有节目信息PI的节目信息存储区域15a。节目信息PI包含广播节目中播放的CM的商品或服务、以及关于节目中介绍的商品或服务的商品/服务信息。因此，服务器3具有包含场景信息的节目信息PI。处理器14构成节目信息管理部，该节目信息管理部将关于包含商品和服务中至少一者在内的场景的场景信息与节目建立关联并且作为节目信息进行管理。
图4是节目信息PI的结构图。节目信息PI包含节目的标题、日期、频道(CH)、商品(或服务)、以及时间段的信息。商品/服务信息是商品(或服务)、以及时间段的信息。即，节目信息PI包含商品/服务信息，商品/服务信息包含商品(或服务)的信息、介绍该商品(或服务)的场景的时间段的信息。商品/服务信息内的服务信息是与美食(gourmet)信息相关的店铺、提供的服务名等。
标题是广播的节目名，用于与其它节目区分的信息。日期是表示该节目的广播日的信息，广播了该节目的年月日。应该说明的是，日期还可以包含该节目的广播开始时刻和广播结束时刻。频道是表示广播了该节目的频道的信息。
商品(或服务)和时间段是一对信息，在这里，针对一个节目，在节目信息PI中包含有多个商品(或服务)的信息、和介绍对应的各商品(或服务)的场景的时间段的信息。商品(或服务)1是表示与该节目中广播的场景(例如CM1)相关的商品(或服务)的信息。时间段1是表示商品(或服务)1的场景(例如CM1)的广播时间段的信息。商品(或服务)2是表示与该节目中广播的其它场景(例如CM2)相关的商品(或服务)的信息。时间段2是表示商品(或服务)2的场景(例如CM2)的广播时间段的信息。
图5是表示介绍了一个节目内容中包含的多个商品(或服务)的多个场景的多个时间段的图。节目内容C1包含介绍多个商品(或服务)的多个场景。表示如下内容：节目内容C1从开始时刻t0广播，商品(或服务)(以下有时简称为商品)X1的CM1的广播在从开始时刻t0只经过了时间T1的时刻t1开始，在时刻t2结束。同样，表示如下内容：商品X2的CM2的广播在从开始时刻t0只经过了时间T2的时刻t3开始，在时刻t4结束。
此外，不仅是有CM，节目中还有介绍商品(或服务)X3的栏目，该栏目的场景的广播在从开始时刻t0只经过了时间T3的时刻t5开始，在时刻t6结束。即，各节目信息PI中的各商品(或服务)和各时间段是表示图5所示的各节目内容内的CM等相关的商品(或服务)和该场景的广播时间段的信息。因此，服务器3对以往广播的各节目，具有节目中广播的CM等中介绍的商品(或服务)和该广播时间段的信息。因此，节目信息PI包含关于被录制的节目中的至少一个的场景的开始时刻和结束时刻。
应该说明的是，在这里，虽然各场景的开始时刻和结束时刻等信息包含在节目信息PI中，但也可以不包含在节目信息PI中。例如，节目信息PI包含各场景的信息的链接地址信息，在以该链接地址信息表示的存储区域存储有各场景的信息。节目信息PI还可以为包含存储有这种各场景相关的信息的地址信息等在内的结构。
另外，如图3所示，存储装置15具有商品显示信息存储区域15b，该商品显示信息存储区域15b存储有对于在后面叙述的推荐商品显示图像G中显 示的各商品(或服务)的图像和文本的显示信息。商品显示信息存储区域15b中存储的图像数据是表示各商品(或服务)的代表性的图像、视像的数据。商品显示信息存储区域15b中存储的文本数据是各商品(或服务)的名称(即商品名)。应该说明的是，文本数据还可以包含说明各商品(或服务)的特征、内容等的文本。
作用
接着，对录像内容显示***1的动作进行说明。如上所述，用户可以操作遥控器等(未图示)，向接收机2进行正在广播的节目的录制等。作为结果，存储装置12的节目内容存储区域12a内记录有多个节目内容，并且录像管理信息存储区域12b内还记录有被录制的多个节目的管理信息MI。
当用户操作遥控器等，将规定的指令，在这里是将推荐商品显示在接收机2的画面上的推荐商品显示指令向接收机2施加时，处理器21从ROM读出根据该推荐商品显示指令的软件程序(以下称为推荐商品显示程序)并执行。
图6是表示推荐商品显示程序的处理的流程的例子的流程图。处理器21当接收推荐商品显示指令时，与服务器3通信，向服务器3发送要求规定期间(例如邻近一周)的节目信息PI发送的指令，从服务器3获取节目信息PI(步骤(以下省略为)S1)。服务器3当接收要求节目信息PI发送的指令时，将该规定期间的节目信息PI发送到接收机2。因此，S1的处理构成节目信息获取部，该节目信息获取部获取场景信息相关的节目信息。
应该说明的是，在这里，虽然是处理器21向服务器3要求发送节目信息PI并获取节目信息PI，但也可以从服务器3定期地将节目信息PI发送到接收机2，接收机2将来自服务器3的节目信息PI存储到存储装置12中。在该情况下，在S1中，处理器21读取并获取存储于存储装置12等中的最新的节目信息PI。
在S1之后，处理器21访问存储装置15，并获取录像管理信息存储区域12b的管理信息MI(S2)。
处理器21比较节目信息PI与管理信息MI(S3)，判断节目信息PI中包含的节目的内容数据是否录制于节目内容存储区域12a(S4)。
当节目信息PI中包含的节目录制于节目内容存储区域12a中时(S4：是)，处理器21执行显示数据的生成处理(S5)，并且显示推荐商品(S6)。当节目信息PI中包含的节目未被录制于节目内容存储区域12a中时(S4：否)，显示规定的消息(S7)。以下，将作为节目信息PI中包含的节目、并且录制于节目内容存储区域12a内的节目称为一致节目。
图7是表示显示数据的生成处理的流程的例子的流程图。基于图6的S3的比较的结果，从节目信息PI提取1个或2个以上的一致节目(即，节目信息PI中的节目且录制于节目内容存储区域12a中的节目)中的1个或2个以上的商品(或服务)(S11)。例如，在图5的内容C1的情况下提取商品(或服务)X1、X2、X3。此外，在一致节目为多个的情况下，提取多个节目的多个商品(或服务)。
接着，确定提取到的多个商品(或服务)的优先级(S12)。优先级规定了在后面叙述的推荐商品显示图像G上显示的商品(或服务)的顺序，优先级的确定方法有各种方法。
关于人口统计(demographic)属性(年龄、性别、居住地等)和收看历史(实时收看、录像收看、录像预约等)，按照每个用户，登录到接收机2、或者还登录到服务器3。因此，使用人口统计属性和收看历史中的至少一者，确定向用户推荐的商品(或服务)的优先级，可以基于确定出的优先级来确定商品(或服务)的优先级。
例如，从用户的年龄和性别，以推断为用户通常感兴趣的商品(或服务)的优先级变高的方式，确定各商品(或服务)的优先级。
此外，使用用户的居住地的信息，以在介绍的店铺中离用户的居住地近的店铺的优先级比离用户的居住地远的店铺的优先级高的方式，确定各商品(或服务)的优先级。在人口统计属性和收看历史中至少一个登录到服务器3中时，处理器21从服务器3获取人口统计属性和收看历史中的至少一个来确 定各商品(或服务)的优先级。即，优先级可以基于关于录制的节目的收看者的人口统计属性信息来确定，或者利用录制的节目的收看者的以往的收看历史信息来确定。
在这些情况下，处理器21基于人口统计属性和收看历史中的至少一个，对例如在S11中提取到的多个商品(或服务)计算规定的得分，以得分值大的顺序(即用户的兴趣高的顺序)建立优先级，以该优先级的顺序，在推荐商品显示图像G上显示商品(或服务)的窗口43。
此外，还可以使用用于商品出售的电子商务网站(所谓的EC网站)等的用户的商品的购买历史来确定向用户推荐的商品的优先级。此外，还可以使用介绍饮食、休闲等的服务网站的用户的服务利用历史来确定向用户推荐的服务的优先级。
例如，将在S11中提取的多个商品(或服务)的信息发送给图1中用虚线表示的外部的服务器5。该服务器5具有购买历史数据库5a和服务利用历史数据库5b。关于接收到的多个商品(或服务)的信息，服务器5使用购买历史数据库5a和服务利用历史数据库5b中的至少一个，对于在S11中提取到的多个商品(或服务)的每个确定优先级。如下进行优先级的确定：基于购买历史数据库5a和服务利用历史数据库5b中的至少一个，对每个商品(或服务)计算规定的得分。计算出的得分值的信息发送到接收机2。接收机2的处理器21基于接收到的多个商品(或服务)的优先级信息，以优先级高的顺序(即用户的兴趣高的顺序)，在推荐商品显示图像G上显示多个商品(或服务)的窗口43。
应该说明的是，优先级还可以使用例如预测模型来确定。上述预测模型通过使用了神经网络的机器学习而生成。在上述神经网络中，将人口统计属性信息和收看历史中的至少一个作为输入，并且将商品(或服务)的购买频率(包含服务的利用频率)作为输出。即，优先级还可以利用对录制的节目的收看者的商品的以往的购买信息和服务的以往的利用信息中的至少一个来确定。
另外，应该说明的是，还可以基于节目的收视率来确定向用户推荐的商品(或服务)的优先级。例如由于外部的服务器5具有收视率数据，因此处理器21从服务器5获取收视率数据。
在S12之后，处理器21从服务器获取在S11中提取的各商品(或服务)的显示信息(S13)。各商品(或服务)的显示信息是存储于商品显示信息存储区域15b的图像和文本的信息。
处理器21生成包括以优先级高的顺序排列的商品(或服务)在内的推荐商品显示图像G的图像数据(S14)。
返回到图6，处理器21将在S5中生成的推荐商品显示图像G的显示数据输出到显示装置13，将推荐商品显示图像G显示在显示装置13的画面上(S6)。因此，S6的输出推荐商品显示图像G的显示数据的处理构成显示信息生成部，该显示信息生成部生成针对与录制的节目相关的、包含商品和服务中的至少一者在内的场景的场景信息的显示信息。然后，场景信息生成部(S6)基于在S1中获取的节目信息相关的场景信息，生成用于与场景信息相关的规定的画面(推荐商品显示图像G)的显示信息并显示于显示装置13，从而显示场景信息。场景信息生成部(S6)生成将多个场景信息以规定的优先级的顺序显示的显示信息。
此外，在没有一致节目时，即节目信息PI中包含的节目内容没有被录制于节目内容存储区域12a时(S4：否)，处理器21生成显示规定的信息的图像数据，将规定的消息显示于显示装置13(S7)。规定的消息例如是“没有推荐商品”。
应该说明的是，在没有一致节目的情况下，还可以提取针对用户收看或录制的节目的亲和度高的其它节目中包含的商品(或服务)商品，生成提取到的商品(或服务)的显示数据。在该情况下，优先级以亲和度高的顺序确定。
图8是表示推荐商品显示图像G的例子的图。推荐商品显示图像G基于在S5的生成处理中生成的显示数据，显示在显示装置13的画面上。推荐商 品显示图像G具有标题部41和商品显示部42。标题部41是显示该画面的名称、在这里是显示“推荐商品清单”的文字的显示区域。
商品显示部42是根据在S12中确定的优先级排列的多个商品(或服务)的显示区域。商品显示部42中，每个商品(或服务)的窗口43根据优先级排列成平铺块(tile)状来配置有多个。根据在S12中确定的优先级，以优先级高的顺序自上到下，多个商品的窗口43显示在推荐商品显示图像G中。
各窗口43具有图像显示部43a和文本显示部43b。图像显示部43a是显示S13中获取的显示信息中的图像的显示区域。另外，各窗口43成为GUI(Graphical User Interface)的按钮。因此，用户可以通过例如将光标等在期望的窗口43上移动，从而进行窗口43的选择。
应该说明的是，在此，在S13中，虽然显示于图像显示部43a的商品(或服务)的图像数据从服务器3获取，但也可以从录制的节目内容提取。
文本显示部43b是显示S13中获取的显示信息的文本的显示区域。
因此，商品推荐商品显示图像G中显示了关于各商品(或服务)的图像和文本。另外，推荐商品显示图像G根据用户的品味等，以吸引用户的兴趣的商品(或服务)的顺序，显示多个商品(或服务)。应该说明的是，关于各商品(或服务)的图像还可以为与节目相关的图像。
对用户来说，关于各商品(或服务)的图像是表示可选择的场景的候选的候选图像。因此，图8和S5、S6的处理构成场景信息显示部，该场景信息显示部将关于与录制的节目相关的、包含商品和服务中的至少一者在内的场景的场景信息与候选图像一起可选择地排列显示。
当用户选择推荐商品显示图像G中的1个商品(或服务)的窗口43时，执行图9的处理，图10的内容播放图像显示于显示装置13。
图9是表示内容播放处理的流程的例子的流程图。图10是表示内容被播放时的内容播放图像的例子的图。图9的处理在用户选择了推荐商品显示图像G中的1个商品(或服务)的窗口43时被执行。
处理器21从包含对选择的窗口43相关的商品(或服务)进行介绍的场 景在内的节目内容中，进行该商品(或服务)的场景(CM的场景或节目中的场景)播放(S21)。由于包含对选择的窗口43相关的商品(或服务)进行介绍的场景(CM的场景或节目中的场景)在内的节目内容存储于节目内容存储区域12a，因此在S21中，处理器21从节目内容存储区域12a读取该节目内容，进行与被选择的窗口43相关的商品(或服务)的场景的基于片头可选择方法(即，想要播放录像的某部分时寻找其起点的方法)的播放。因此，S21的处理根据播放指示，生成从场景信息中选择的场景的播放信息，构成进行播放的场景播放处理部。
因此，在S21中，从节目信息PI中包含的商品(或服务)的时间段信息中通过场景的片头可选择方法，从该商品(或服务)的内容(例如CM)的开头的场景进行播放。
其结果，如图10所示，显示装置13上的画面13a上播放商品(或服务)的内容(例如CM1)。即，在S21中，选择的该商品(或服务)的CM等的场景从该时间段的开始时刻被播放。因此，图10和S21的处理构成场景播放显示部，其根据针对选择的场景信息的播放指示，生成从场景信息中选择的场景的播放信息。
应该说明的是，S21的场景播放还可以从包括与选择的窗口43相关的商品(或服务)的场景(例如CM)在内的节目内容的开头(即节目的广播开始时刻)进行。
应该说明的是，在上述的例子中，推荐商品显示图像G是将每个商品(或服务)的矩形窗口在二维层面上以平铺块状排列多个的图像，但也可以为将每个商品(或服务)的图像和文本以清单(list)形式且优先级高的顺序排列显示的图像。
另外，应该说明的是，在上述的实施方式中图6的S3的比较处理在接收机2中进行，但也可以将在接收机2中录制的节目内容发送到服务器3，在服务器3中执行。
如上所述，根据上述的实施方式，可以提供用户能够从节目的收看者即 用户录制的多个节目中简单地收看介绍期望的商品等的场景的接收装置、场景信息提供***、非易失性存储介质、场景信息的提供方法、以及场景显示控制装置。
第二实施方式
在第一实施方式中，推荐商品显示图像G显示于接收机2的显示装置13，但在第二实施方式中，推荐商品显示图像G显示于不同于接收机2的终端装置的显示器。
在第二实施方式中，对与第一实施方式相同的结构要素，标记相同的附图标记并省略说明，只对不同的结构进行说明。
图11是与第二实施方式相关的、录像内容显示***1A的结构图。录像内容显示***1A包含接收机2、服务器3、作为便携式的终端装置的智能手机6。与接收机2和服务器3同样地，智能手机6可以通过互联网等网络4与接收机2和服务器3通信。
在本实施方式中，推荐商品显示图像G显示于智能手机6的显示器6a。因此，推荐商品显示程序存储于智能手机6的处理器6b(用虚线表示)的ROM。显示器6a中安装有未图示的触摸面板装置。
处理器6b也包含CPU、ROM、RAM。处理器6b通过执行存储于ROM的各种程序，从而实现智能手机6的各种功能。
图12是表示智能手机6中执行的、推荐商品显示程序的处理的流程的例子的流程图。图12的各步骤的处理与图6的各步骤的处理大致相同，但可以通过智能手机6的处理器6b执行。
因此，处理器6b通过执行S1到S7的各处理，如图8所示的推荐商品显示图像G显示于显示器6a的画面上。
应该说明的是，在S2中，智能手机6通过网络4与接收机2通信，从接收机2获取录像管理信息存储区域12b的管理信息MI(S2)。
处理器6b进行如下判断：通过触摸画面等，用户是否选择了显示于显示器6a的推荐商品显示图像G中的一个窗口43(S31)。如果没有选择窗口43 (S31：否)，则不做任何处理。
当用户选择1个窗口43(推荐商品显示图像G中的1个商品)时(S31：是)，处理器6b将播放指示指令信号经由网络4发送到接收机2(S32)，其中，播放指示指令信号用于指示该被选择的窗口43相关的商品(或服务)的场景播放。S32构成指令发送部，该指令发送部将从场景信息选择的场景的播放指示的指令发送给作为存储录制的节目的装置的接收机2。
播放指示指令信号还包含节目名、广播日期等用于确定节目内容的内容确定信息(包含于管理信息MI中)、和应该播放的商品(或服务)的场景(CM等)的时间段信息，使得能够确定应该播放的内容(CM等)。
应该说明的是，播放指示指令信号还可以经由不同于网络4的网络(例如家庭内LAN)，或者直接通过近距离无线信号等从智能手机6向接收机2发送。
接收机2的处理器21在接收播放指示指令信号时，根据播放指示指令信号，从记录于存储装置12的节目内容中，播放应该播放的场景(CM等)。其结果，用户可以收看选择的商品(或服务)的CM等。
如上所述，智能手机6是场景显示控制装置。因此，根据本第二实施方式也能够得到与第一实施方式相同的效果。
如上所述，根据上述的各实施方式，用户只通过从推荐商品显示画面G中选择与节目中广播的CM相关的商品(或服务)、在节目中的栏目中介绍的商品(例如书籍)或者服务(例如餐厅的介绍)，就能够从录制的多个节目内容中简单地收看多个期望的商品(或服务)的场景(即，CM的场景、或者节目中的栏目的场景)。
尤其是，基于用户的人口统计属性等，以用户的爱好等顺序显示商品等，因此用户收看商品(或服务)的内容的概率变高。
应该说明的是，上述的各处理器具有CPU和ROM，CPU通过读取存储于ROM的软件程序或计算机指令并执行，从而实现各装置的各种功能，但各处理器可以由电子电路构成，或者还可以作为FPGA(Field Programmable Gate  Array，现场可编程逻辑门阵列)等集成电路的电路块构成。
另外，应该说明的是，在上述的第一和第二实施方式中，虽然节目内容记录于接收机2的存储装置12，但也可以记录于服务器3。例如，在图3中用双点划线表示，存储装置15具有节目内容存储区域15c，从接收机2根据节目的播放指示，服务器3对指定的节目的节目内容进行播放而将视像信号发送给接收机2。接收机2的显示装置13中显示有接收的视像信号的视像。在第二实施方式的情况下，在节目内容记录于服务器3的情况下，播放指示的指令发送到服务器3。在该情况下，在服务器3中，由于管理信息MI也存储于存储装置15中，因此图6的S1至S5的处理通过服务器3的处理器14执行。推荐商品显示画面G的显示数据发送给接收机2，推荐商品显示画面G显示于显示装置13，可以由用户选择商品等。
此外，在上述的第一和第二实施方式中，在比较节目信息PI和管理信息MI时，进行与录制的全部节目的比较，但仅限于在录制的节目中除了由用户完成收看的节目以外的节目(未收看节目)，或者相反，还可以仅限于完成收看的节目，进行节目信息PI与管理信息MI的比较。
另外，在上述的第一和第二实施方式中，推荐商品显示画面G上显示有多个与场景对应的商品(或服务)的窗口43，但将商品(或服务)分等级地按照类别分类，在最初显示的推荐商品显示画面G上，表示类别的窗口显示多个，当选择多个类别中的一个类别时，该类别中包含的多个商品(或服务)以优先级顺序显示。在该情况下，表示上位的类别的窗口中显示的多个类别也可以基于用户的人口统计属性、收看历史、购买信息等以优先级顺序显示。
此外，在上述的第一和第二实施方式中，在没有一致的节目时(图6或图12的S4中否的情况)，只有规定的消息显示于接收机2的显示装置13，但也可以将用于显示基于人口统计属性等信息而推断的与用户的爱好相关的视像等的URL(Uniform Resource Locator，统一资源定位符)信息与规定的信息结合显示于显示装置13。接收机2搭载网页游览器等，只要可以显示互联网上的存储于该URL中的动态图像，则用户可以通过指定URL，能够收看 与用户的爱好相关的视像等。
应该说明的是，执行以上说明的动作的程序作为计算机程序产品，其全部或部分记录或存储于软磁盘、CD-ROM等便携式介质、硬盘等存储介质。该程序由计算机读取，执行动作的全部或部分。或者可以通过通信网络流通或提供该程序的全部或部分。用户可以通过通信网络下载该程序并安装于计算机，或者从记录介质安装于计算机，从而能够容易地实现上述的各实施方式的录像内容显示装置、录像内容显示***、录像内容显示方法等。
本申请实施方式还提供非易失性存储介质，其上存储有计算机指令，所述计算机指令被处理器执行时实现上述的在接收机、智能手机和服务器上实现的方法。
本申请说明了几个实施方式，但这些实施方式是作为例子例示的方式，并不限定申请的范围。这些新的实施方式可以以其它的各种方式实施，在不脱离申请的主旨的范围内，能够进行各种省略、替换、变更。这些实施方式或其变形包含在申请的范围、主旨中，并且包含在与权利要求书记载的发明等同的范围内。

Claims (16)

  1. 一种接收装置，其中，所述接收装置具有：
    显示信息生成部，其生成与被录像的节目关联的场景信息的显示信息，该场景信息与包含商品及服务中的至少一者在内的场景相关，
    场景播放处理部，其根据播放指示，生成从所述场景信息选择出的场景的播放信息。
  2. 根据权利要求1所述的接收装置，其中，
    所述接收装置具有节目信息获取部，该节目信息获取部获取与所述场景信息关联的节目信息，
    所述场景信息生成部，基于与在所述节目信息获取部中获取到的所述节目信息关联的所述场景信息，生成用于与所述场景信息关联的规定的画面的所述显示信息，
    所述场景播放处理部，生成对所述显示信息进行播放的播放信息。
  3. 根据权利要求2所述的接收装置，其中，
    所述节目信息包含与被录像的所述节目中的商品和服务至少一者相关的场景的开始时刻和结束时刻，
    所述场景播放处理部，从所述开始时刻起播放选择出的所述场景。
  4. 根据权利要求2所述的接收装置，其中，
    所述场景播放处理部，从包含选择出的所述场景在内的节目的开头起进行播放。
  5. 根据权利要求1至4中任一项所述的接收装置，其中，
    所述至少一者的场景为多个，所述场景信息为多个，
    所述场景信息生成部，生成将多个所述场景信息以规定的优先级的顺序显示的所述显示信息。
  6. 根据权利要求5所述的接收装置，其中，
    所述优先级基于与被录像的所述节目的收看者相关的人口统计属性信息 来确定。
  7. 根据权利要求5所述的接收装置，其中，
    所述优先级利用被录像的所述节目的收看者的以往的收看历史信息来确定。
  8. 根据权利要求5所述的接收装置，其中，
    所述优先级利用与被录像的所述节目的收看者相关的商品的以往的购买信息和服务的以往的利用信息中的至少一者来确定。
  9. 一种场景信息提供***，其具有服务器和接收装置，其中，
    所述服务器具有节目信息管理部，该节目信息管理部将包括商品及服务中的至少一者在内的场景相关的场景信息与节目建立关联并且作为节目信息进行管理，
    所述接收装置具有：
    节目信息获取部，其获取所述节目信息；
    显示信息生成部，其基于所述节目信息，生成与被录像的节目关联的所述场景信息的显示信息；以及
    场景播放处理部，其根据播放指示，生成从所述场景信息中选择出的场景的播放信息。
  10. 一种计算机可读的非易失性存储介质，其中，所述存储介质存储有程序或计算机指令，该程序或计算机指令被处理器运行时使计算机执行：
    生成与被录像的节目关联的场景信息的显示信息，该场景信息与包含商品及服务中的至少一者在内的场景相关，以及
    根据播放指示，生成从所述场景信息选择出的场景的播放信息。
  11. 一种场景信息的提供方法，其中，
    生成与被录像的节目关联的场景信息的显示信息，该场景信息与包含商品及服务中的至少一者在内的场景相关，
    根据播放指示，生成从所述场景信息选择出的场景的播放信息。
  12. 一种场景显示控制装置，其中，所述场景显示控制装置具有：
    显示信息生成部，其生成与被录像的节目关联的场景信息的显示信息，该场景信息与包含商品及服务中的至少一者在内的场景相关，以及
    指令发送部，其向存储被录像的所述节目的装置发送从所述场景信息选择出的场景的播放指示的指令。
  13. 一种场景信息提供***，其中，所述场景信息提供***具有服务器、接收装置、以及场景显示控制装置，其中，
    所述服务器具有节目信息管理部，该节目信息管理部将包含商品及服务中的至少一者在内的场景相关的场景信息与节目建立关联并且作为节目信息进行管理，
    所述接收装置，存储被录像的节目，
    所述场景显示控制装置具有：
    显示信息生成部，其生成与被录像于所述接收装置的节目关联的所述场景信息的显示信息；以及
    指令发送部，其向存储被录像的所述节目的所述接收装置发送从所述场景信息选择出的场景的播放指示的指令。
  14. 一种计算机可读的非易失性存储介质，其中，所述存储介质存储有程序或计算机指令，该程序或计算机指令在处理器上运行时使计算机执行：
    生成与被录像的节目关联的场景信息的显示信息，该场景信息与包含商品及服务中的至少一者在内的场景相关，以及
    向存储被录像的所述节目的装置发送从所述场景信息选择出的场景的播放指示的指令。
  15. 一种场景信息的提供方法，其中，
    生成与被录像的节目关联的场景信息的显示信息，该场景信息与包含商品及服务中的至少一者在内的场景相关，
    向存储被录像的所述节目的装置发送从所述场景信息选择出的场景的播放指示的指令。
  16. 一种场景信息提供装置，其中，所述场景信息提供装置具有：
    场景信息显示部，其将与被录像的节目关联的场景信息与候选图像一起可选择地排列显示，该场景信息与包含商品及服务中的至少一者在内的场景相关；以及
    场景播放显示部，其根据针对被选择的场景信息的播放指示，生成从所述场景信息选择出的场景的播放信息。
PCT/CN2020/140029 2020-02-07 2020-12-28 接收装置、场景信息提供***、非易失性存储介质、场景信息的提供方法、场景显示控制装置及场景信息提供装置 WO2021155723A1 (zh)

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