WO2021065460A1 - Advertisement determination device, advertisement determination method, and computer-readable recording medium - Google Patents

Advertisement determination device, advertisement determination method, and computer-readable recording medium Download PDF

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Publication number
WO2021065460A1
WO2021065460A1 PCT/JP2020/034856 JP2020034856W WO2021065460A1 WO 2021065460 A1 WO2021065460 A1 WO 2021065460A1 JP 2020034856 W JP2020034856 W JP 2020034856W WO 2021065460 A1 WO2021065460 A1 WO 2021065460A1
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Prior art keywords
advertisement
viewer
program
information
output
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PCT/JP2020/034856
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French (fr)
Japanese (ja)
Inventor
典孝 志村
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日本電気株式会社
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Priority to JP2021550569A priority Critical patent/JP7440173B2/en
Publication of WO2021065460A1 publication Critical patent/WO2021065460A1/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention relates to an advertisement determination device, an advertisement determination method, and a computer-readable recording medium.
  • Patent Document 1 In TV broadcasting, advertisements are broadcast during the broadcast of the program.
  • Patent Document 1 is disclosed as a technique related to broadcasting an advertisement.
  • Patent Document 1 describes that the recommended content to be presented to the user is selected based on the accumulated user preference information, the user attribute information, and the metadata of the recommended content.
  • the present invention provides an advertisement determination device, an advertisement determination method, and a computer-readable recording medium that solves the above-mentioned problems.
  • the advertisement determination device includes a state analysis means for analyzing the current state of the viewer based on the activity information of the viewer, the current viewing program of the viewer, and the analysis of the state. Based on the result of the above, the advertisement determination means for determining the advertisement to be output to the program playback device of the viewer during the advertisement output period of the viewer program is provided.
  • the computer analyzes the current state of the viewer based on the activity information of the viewer, and analyzes the current viewing program of the viewer and the state. Based on the result, the advertisement to be output to the program playback device of the viewer is determined during the advertisement output period of the viewer program.
  • the computer-readable recording medium is a state analysis means for analyzing the current state of the viewer based on the activity information of the viewer, the present state of the viewer, on the computer of the advertisement determination device. Based on the viewing program of the above and the result of the analysis of the state, record a program to function as an advertisement determining means for determining an advertisement to be output to the program playback device of the viewer during the advertisement output period of the viewing program. There is.
  • FIG. 1 It is a figure which shows the outline of the advertisement distribution system by one Embodiment of this invention. It is a figure which shows the hardware configuration of the advertisement determination apparatus by this embodiment. It is a functional block diagram of the advertisement determination device according to this embodiment. It is the first figure which shows the processing flow of the advertisement determination apparatus by this embodiment. It is a second figure which shows the processing flow of the advertisement determination apparatus by this embodiment. It is a figure which shows the minimum structure of the advertisement determination apparatus by this embodiment. It is a figure which shows the processing flow of the advertisement decision apparatus of the minimum configuration by this embodiment.
  • FIG. 1 is a diagram showing an outline of an advertisement distribution system including an advertisement determination device according to the present embodiment.
  • the advertisement distribution system 100 includes at least an advertisement determination device 1, an advertisement configuration device 2, and a distribution device 3.
  • the advertisement determination device 1 connects to the advertisement configuration device 2 via a communication network and communicates with the advertisement configuration device 2.
  • the advertisement configuration device 2 connects the advertisement determination device 1 and the distribution device 3 via a communication network.
  • the terminal 4 used by the viewer connects to the advertisement determination device 1 via a home router 7 installed in the viewer's house or a communication network such as the Internet or a public wireless line, and communicates with the advertisement determination device 1.
  • the terminal 4 can be worn by the viewer.
  • the terminal 4 connects to the sensing device 5 via a wireless line and communicates with the sensing device 5.
  • the sensing device 5 measures activity information indicating the viewer's biological information, amount of exercise, amount of state, and the like.
  • the television 6 used by the viewer connects to the distribution device 3 via the home router 7 and a communication network such as the Internet or a public wireless line to communicate with the distribution device 3.
  • the attribute providing device 8 is managed by an external company.
  • the attribute providing device 8 connects to the advertisement determination device 1 via a communication network such as the Internet or a public wireless line and communicates with the advertisement determination device 1.
  • the attribute providing device 8 can communicate with the terminal 4 by connecting to the terminal 4 via a communication network such as the Internet or a public wireless line and a home router 7.
  • the viewer uses the television 6 to watch the program broadcast by the broadcasting company. At this time, the viewer is wearing the sensing device 5.
  • the sensing device 5 transmits the detected viewer activity information to the advertisement determination device 1 via the terminal 4 and the home router 7.
  • the advertisement determination device 1 acquires the attribute information of the viewer from the attribute providing device 8. Then, the advertisement determination device 1 determines the advertisement to be delivered to the viewer based on the activity information of the viewer, the attribute information of the viewer, and the viewing history of the past program of the viewer.
  • the advertisement determination device 1 outputs the information of the advertisement to be delivered to the viewer to the advertisement configuration device 2.
  • the advertisement configuration device 2 outputs the data constituting the advertisement to be delivered to the viewer to the distribution device 3.
  • the distribution device 3 distributes the advertisement data determined by the advertisement determination device 1 and generated by the advertisement configuration device 2 to the television 6 based on the distribution request acquired from the television 6. As a result, the television 6 displays the advertisement indicated by the received advertisement data during the advertisement display time within the program or between the programs.
  • the advertisement determination device 1 determines emotions based on the activity information when the viewer is watching the program in the above-mentioned processing of the advertisement determination, and the television used by the viewer based on the determined emotions. Determine the advertisement to be delivered to 6. As a result, the viewer can be made to watch the advertisement determined based on the emotion when the viewer is watching the program. Therefore, it is possible to provide a mechanism for delivering an advertisement having a higher advertising effect to the viewer.
  • FIG. 2 is a diagram showing a hardware configuration of the advertisement determination device.
  • the advertisement determination device 1 is a storage unit 104 that stores a CPU (Central Processing Unit) 101, a ROM (Read Only Memory) 102, a RAM (Random Access Memory) 103, a database, and the like (in FIG. 2, "database”). ”), A computer equipped with various hardware such as a communication module 105.
  • the advertisement configuration device 2, the distribution device 3, the terminal 4, the sensing device 5, the television 6, the home router 7, and the attribute providing device 8 are also computers equipped with similar hardware.
  • FIG. 3 is a functional block diagram of the advertisement determination device.
  • the CPU 101 of the advertisement determination device 1 is activated when the power is turned on, and executes an advertisement determination program stored in advance. As a result, the advertisement determination device 1 exerts the functions of the input / output unit 11, the viewer analysis unit 12, the state analysis unit 13, and the advertisement determination unit 14.
  • the input / output unit 11 inputs / outputs information transmitted / received between the advertisement determination device 1 and the external device.
  • the viewer analysis unit 12 analyzes the viewer based on the viewer's past viewing history of the program and the viewer's attribute information.
  • the state analysis unit 13 analyzes the current state of the viewer based on the activity information of the viewer.
  • the advertisement determination unit 14 determines the advertisement to be output to the TV 6 which is the viewer's program playback device during the advertisement output period of the viewing program.
  • the advertisement determination unit 14 may determine the advertisement to be output to the television 6 based on the analysis result of the viewer analysis unit 12.
  • the attribute providing device 8 that provides the attribute information of the viewer will be described.
  • the viewer accesses a web server connected to the Internet or the like using a terminal 4 or the like, and acquires various information posted on the web page transmitted from the web server. At this time, the viewer may click the banner advertisement or the like in the web page displayed on the terminal 4 to acquire the advertisement information.
  • the attribute providing device 8 acquires the IP (Internet Protocol) address and user (viewer) ID (Identifier) of the terminal 4 and various information acquired by the terminal 4, and analyzes the attribute information of the viewer who uses the terminal 4. To do.
  • Viewer attribute information is information related to the viewer, such as age, gender, hobbies and preferences, family structure, income, and web page browsing history.
  • the attribute providing device 8 has a function of DMP (Data Management Platform), performs the above-mentioned analysis processing as a known DMP, analyzes the attribute information of the viewer who uses the terminal 4, and is used by the viewer. Attribute information is stored in association with the IP address and viewer ID of the terminal 4 to be used. The IP address and the viewer ID are viewer identification information.
  • DMP Data Management Platform
  • the user wears the sensing device 5 when viewing a program displayed on the television 6.
  • the sensing device 5 is, for example, a wristwatch-type terminal that senses activity information such as a pulse per unit time of a viewer.
  • the technique for sensing the pulse may utilize a known technique, and the function thereof is built in the sensing device 5.
  • the sensing device 5 may acquire biological information other than the pulse as the activity information of the viewer.
  • the biological information acquired by the sensing device 5 may be the viewer's body temperature, the number of breaths per unit time, the conductivity of the skin surface, blood pressure, voice, and the like.
  • the sensing device 5 may measure the sound of blood flow in the wrist and sense the pulse per unit time based on the strength of the sound.
  • the sensing device 5 may sense the pulse per unit time by another method. Further, the sensing device 5 may be configured to sense the activity information of the viewer other than the biological information. Even if the sensing device 5 senses the acceleration of the viewer, the amount of exercise calculated based on the acceleration, the sleep time, the sleep depth, the number of walks, the walking time, the presence or absence of pulse stop (heartbeat stop), etc. as the activity information. Good. The sensing device 5 may sense these activity information by a known technique.
  • the sensing device 5 determines whether the sensing device 5 is connected to the home router 7 and communicates with the home router 7 while sensing the activity information of the viewer.
  • the sensing device 5 stores the sensed activity information and the viewer (user) ID stored in advance. It is determined that the advertisement is transmitted to the advertisement determination device 1.
  • the sensing device 5 transmits a transmission request to the advertisement determination device 1 including the viewer ID and the activity information to the terminal 4.
  • the terminal 4 transmits the viewer ID and activity information received from the sensing device 5 to the advertisement determination device 1 via the home router 7.
  • the viewing data including the channel number and the identification information (program ID) of the output program is transmitted to the advertisement determination device via the home router 7. Send to 1.
  • the TV 6 detects the advertisement acquisition URL (Uniform Resource Locator) included in the TV broadcast signal.
  • the television 6 detects the advertisement acquisition URL, it generates an advertisement acquisition request.
  • the television 6 transmits an advertisement acquisition request to the destination indicated by the advertisement acquisition URL.
  • advertisement acquisition URL Uniform Resource Locator
  • the television 6 receives the advertisement data transmitted from the distribution device 3 in response to the transmission of the advertisement acquisition request.
  • This advertisement data is data including the video and audio of the advertisement determined for the viewer by the above-mentioned advertisement determination device 1.
  • the television 6 outputs the video and audio included in the received advertisement data by using the monitor and the speaker during the advertisement broadcasting time.
  • FIG. 4 is a first diagram showing a processing flow of the advertisement determination device.
  • the advertisement determination device 1 stores in advance a pair of the viewer ID and the IP address of the home router 7 installed in the house of the viewer ID in the user table. Further, the advertisement determination device 1 stores in the user table a program ID (viewing history) that identifies a program that the viewer indicated in the viewer ID has watched in the past in association with the viewer ID and the IP address.
  • the viewing history is information stored by the advertisement determination device 1 based on the viewing data received from the television 6 in the past.
  • the advertisement determination device 1 analyzes each viewer indicated by the viewer ID. Specifically, the viewer analysis unit 12 identifies the viewer ID and IP address recorded in the user table in association with the flag that the viewer analysis process has not processed (step S101). The viewer analysis unit 12 reads the unprocessed viewer ID. The viewer analysis unit 12 transmits an attribute information transmission request including a viewer ID and an IP address to the attribute providing device 8 (step S102).
  • the attribute providing device 8 detects the viewer ID and IP address included in the attribute information transmission request.
  • the attribute providing device 8 reads the attribute information of the viewer stored in advance in association with the viewer ID and the IP address.
  • the attribute providing device 8 stores the attribute information associated with either the viewer ID or the IP address
  • the attribute providing device 8 associates with either the viewer ID or the IP address and stores the attribute information in advance.
  • the attribute information of the person may be read.
  • the attribute providing device 8 generates the providing information including at least one of the IP address or the viewer ID and the attribute information, and transmits the generated providing information to the advertisement determination device 1.
  • the input / output unit 11 of the advertisement determination device 1 acquires the provided information (step S103).
  • the input / output unit 11 outputs the provided information to the viewer analysis unit 12.
  • the viewer analysis unit 12 records the attribute information in the user table in association with the viewer ID or IP address.
  • the viewer analysis unit 12 reads the unprocessed viewer ID, IP address, attribute information, and viewing history.
  • the viewer analysis unit 12 analyzes the attribute information and the viewing history of the viewer that can be identified by the viewer ID and the IP address, and identifies the product category and product identification information (product information) that the viewer is interested in. (Step S104).
  • the viewer analysis unit 12 stores the viewer analysis model generated by machine learning in the past.
  • the viewer analysis model inputs attribute information and viewing history, and outputs product categories and product identification information.
  • the viewer analysis unit 12 inputs the attribute information read from the user table and the viewing history into the viewer analysis model, and specifies the product category and the product identification information that are the output of the result.
  • the viewer analysis unit 12 may specify a plurality of product categories and product identification information that the viewer is interested in.
  • the viewer analysis unit 12 may use the attribute information and the viewing history to specify the product category and the product identification information by another method.
  • the attribute information includes age, gender, hobbies and preferences, family structure, income, and web page browsing history.
  • attribute information for example, viewers such as elderly men with relatively high income are classified (elderly men, elderly women, students, etc.), and product categories and product identification information are specified according to the classification. can do.
  • the viewer analysis unit 12 records the product category and product identification information in the user table in association with the viewer ID and IP address (step S105).
  • the viewer analysis unit 12 generates a viewer analysis result before the viewer views the program.
  • FIG. 5 is a second diagram showing a processing flow of the advertisement determination device.
  • the viewer watches the program in the situation where the viewer analysis result for a certain viewer is generated as described above.
  • the terminal 4 transmits the activity information and the viewer ID to the advertisement determination device 1.
  • the television 6 transmits the viewing data to the advertisement determination device 1.
  • the input / output unit 11 of the advertisement determination device 1 receives the activity information transmitted by the terminal 4 and the viewer ID (step S201). Further, the input / output unit 11 receives the viewing data transmitted by the television 6 (step S202).
  • the input / output unit 11 detects the IP address of the home router 7 from the communication data of the activity information and the viewing data (step S203).
  • the input / output unit 11 outputs the received activity information, the viewer ID, the viewing data, and the IP address of the home router 7 that transmitted them to the state analysis unit 13 and the advertisement determination unit 14.
  • the state analysis unit 13 acquires activity information, viewing data, viewer ID, and IP address.
  • the state analysis unit 13 records the activity information and the viewing data in the user table in association with the viewer ID and the IP address.
  • the state analysis unit 13 reads the viewer's biological information included in the acquired activity information (step S204).
  • the state analysis unit 13 calculates the emotional state of the viewer indicated by the viewer ID based on the biological information (step S205).
  • the method for calculating the emotional state will be described later.
  • Emotional states are classified into a plurality of emotions such as emotion A, emotion B, emotion C, and emotion D.
  • emotional states may be classified as emotion A, emotion B, emotion C, and emotion D, respectively, into the degree of anger, the degree of happiness, the degree of sadness, the degree of tension, and the like.
  • the state analysis unit 13 outputs the state analysis result including the viewer ID, the IP address, and the emotional state to the advertisement determination unit 14.
  • the advertisement determination unit 14 reads the product category and product identification information recorded in the user table in association with the viewer ID and IP address (step S206).
  • the advertisement determination unit 14 reads the viewing data recorded in the user table in association with the viewer ID and IP address.
  • the advertisement determination unit 14 reads the program ID included in the viewing data (step S207).
  • the advertisement determination device 1 associates a program ID, an advertisement ID indicating an advertisement that can be viewed in the program indicated by the program ID, a product category of an advertisement target product indicated by the advertisement, and product identification information. It is recorded in the advertisement table. Further, the advertisement determination device 1 records the advertisement ID and the emotions of the viewer having a high advertising effect at the time of broadcasting the advertisement indicated by the advertisement ID in the advertisement table in association with each other.
  • the advertisement determination unit 14 records one or a plurality of advertisement IDs recorded in the advertisement table in association with the read program ID in association with the product category and product identification information read from the user table. Identify one or more advertising IDs (step S208). Further, the advertisement determination unit 14 records one or more of the specified one or more advertisement IDs in the advertisement table in association with the emotions of the current viewer classified by the state analysis unit 13. (Step S209). The advertisement determination unit 14 transmits the determined advertisement determination information including one or more advertisement IDs, program IDs, viewer IDs, and IP addresses to the advertisement configuration device 2 (step S210).
  • the state analysis unit 13 of the above-mentioned advertisement determination device 1 calculates the emotional state based on the biological information. Specifically, the state analysis unit 13 generates an emotion calculation model by machine learning based on the relationship between the pulse acquired in the past and the four emotions. The state analysis unit 13 inputs pulse information into the emotion calculation model, and as a result, calculates a value indicating emotion.
  • the pulse information may be information such as the number of pulses per unit time and the interval between pulses.
  • the state analysis unit 13 further uses other information other than the pulse, such as the viewer's body temperature, the number of breaths per unit time, the conductivity of the skin surface, the blood pressure, and the voice, among the biological information, to the viewer. You may calculate your feelings.
  • the state analysis unit 13 may calculate the emotion of the viewer by using one or a plurality of information other than the pulse.
  • the state analysis unit 13 may calculate the emotions of the viewer by using a known emotion estimation method described in Japan Re-Table 2015-1820207 (Japanese Patent Application No. 2016-523127) and the like.
  • the advertisement determination device 1 may specify the program to be viewed by the viewer based on the sound of the television included in the viewing data. For example, the advertisement determination device 1 acquires voice fingerprint data included in the viewing data, and analyzes the voice fingerprint by comparing the acquired voice fingerprint data with the voice data held by each program. , The program ID that identifies the program may be determined.
  • the advertisement configuration device 2 generates an advertisement schedule when the advertisement decision information is acquired from the advertisement decision device 1.
  • the advertisement schedule is output to the television 6 during the advertisement output period from the advertisement start time to the advertisement end time within the time when the program is being broadcast on the television 6, or during the advertisement output period from the end of the program to the start of the next program. Includes at least the ad IDs of one or more ads and the order in which they are output.
  • the advertisement configuration device 2 detects the advertisement output time (advertisement output period) and the advertisement start time based on the program ID included in the advertisement decision information.
  • the advertisement output time and the advertisement start time according to the program ID may be stored in advance in the storage unit 104 of the database or the like by the advertisement configuration device 2.
  • the advertisement configuration device 2 has a total of 15 minutes of advertisement output time from one or more advertisement IDs included in the advertisement decision information based on the advertisement output time (for example, 15 minutes) detected based on the program ID. Identify the ad ID of one or more ads.
  • the advertisement configuration device 2 determines the output order of each advertisement corresponding to the specified advertisement ID. Then, the advertisement configuration device 2 generates an advertisement schedule including the advertisement ID, the access destination URL of the advertisement video corresponding to each advertisement ID, the output order for each advertisement ID, the advertisement start time, the program ID, the viewer ID, and the IP address. To do.
  • the access destination URL of the advertisement video data corresponding to each advertisement ID is stored in advance by the advertisement configuration device 2.
  • the advertisement configuration device 2 outputs the advertisement schedule to the distribution device 3.
  • the distribution device 3 stores the advertisement schedule in a storage unit 104 such as a database.
  • the television 6 generates the above-mentioned advertisement acquisition request when the viewer is watching the program.
  • the television 6 transmits an advertisement acquisition request to the distribution device 3 via the home router 7.
  • the data of this advertisement acquisition request includes the IP address of the home router 7.
  • the distribution device 3 detects the IP address of the home router 7 that transmitted the advertisement acquisition request from the advertisement acquisition request data.
  • the distribution device 3 reads the advertisement schedule including the IP address from the storage unit 104 such as a database.
  • the distribution device 3 transmits the read advertisement schedule to the home router 7.
  • the home router 7 outputs the advertisement schedule to the television 6.
  • the television 6 outputs the video and audio of the advertisement from the monitor and the speaker based on the advertisement schedule.
  • the control device (CPU101) of the television 6 identifies the advertisement ID based on the output order of the advertisements included in the advertisement schedule.
  • the control device of the television 6 transmits a distribution request for the advertisement video data to the access destination URL associated with the advertisement ID.
  • the access destination URL may be information for the distribution device 3 to specify the advertisement video data when the distribution device 3 stores the advertisement video data.
  • the distribution device 3 transmits the advertisement video data to the television 6 by a streaming method or the like based on the distribution request from the television 6.
  • the television 6 outputs advertisement video data.
  • the above-mentioned advertisement schedule may include advertisement distribution data.
  • the television 6 outputs the advertisement distribution data corresponding to each advertisement ID included in the received advertisement schedule at the advertisement start time based on the output order.
  • the advertisement determination device 1 delivers an advertisement having a high advertising effect delivered at the time of the emotion of the viewer based on the emotion of the viewer. Determine from the advertisements that are allowed to be output in the program that is being watched. Therefore, it is possible to deliver an advertisement having a high advertising effect to the viewer according to the program.
  • the advertisement determination device 1 determines the advertisement based on the emotional state included in the activity information.
  • the advertisement determination device 1 may determine the advertisement based on information other than the emotional state included in the activity information.
  • the advertisement determination unit 14 associates the advertisement table with the momentum of the current viewer classified by the state analysis unit 13 from the one or more advertisement IDs specified in step S208.
  • One or more advertising IDs recorded in may be determined.
  • the advertisement determination unit 14 links the walking number and walking time of the current viewer classified by the state analysis unit 13 from the one or more advertisement IDs specified in step S208.
  • one or more advertisement IDs recorded in the advertisement table may be determined.
  • the program playback device for the user to watch the program is not the television 6 but the terminal 4, and the program is an audio broadcast, an appropriate advertisement can be output in the audio broadcast output from the terminal 4. .
  • FIG. 6 is a diagram showing the minimum configuration of the advertisement determination device.
  • FIG. 7 is a diagram showing a processing flow of the advertisement determination device having the minimum configuration.
  • the advertisement determination device 1 may include at least a state analysis unit 13 and an advertisement determination unit 14.
  • the state analysis unit 13 analyzes the current state of the viewer based on the activity information of the viewer (step S301).
  • the advertisement determination unit 14 determines an advertisement to be output to the viewer's program playback device during the advertisement output period of the viewing program based on the viewer's current viewing program and the result of the state analysis (step S302).
  • the above-mentioned advertisement determination device 1 has a computer system inside.
  • the process of each process described above is stored in a computer-readable recording medium in the form of a program (for example, a non-temporary computer-readable recording medium), and the program is read and executed by the computer.
  • the computer-readable recording medium refers to a magnetic disk, a magneto-optical disk, a CD-ROM (Compact Disc-Read Only Memory), a DVD (Digital Versatile Disc) -ROM, a semiconductor memory, or the like.
  • this computer program may be distributed to a computer via a communication line, and the computer receiving the distribution may execute the program.
  • the above program may be for realizing a part of the above-mentioned functions. Further, the program may be a so-called difference file (difference program) that can realize the above-mentioned functions in combination with a program already recorded in the computer system.
  • difference file difference program
  • the present invention can be used, for example, for the distribution of advertisements. According to the present invention, it is possible to provide a mechanism for delivering an advertisement having a higher advertising effect.
  • Advertising decision device 2 ... Advertisement configuration device 3 ... Distribution device 4 ... Terminal 5 ... Sensing device 6 ... TV 7 ... Home router 8 ... Attribute providing device 11 ... Input / output unit 12 ... Viewer analysis unit (viewer analysis means) 13 ... State analysis unit (state analysis means) 14 ... Advertising decision department (advertising decision means)

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Abstract

An advertisement determination device according to the present invention analyzes a current state of a viewer on the basis of activity information of the viewer, and determines, on the basis of a program currently being viewed by the viewer and state analysis results, an advertisement to be output to a program playback apparatus of the viewer during an advertisement output period of the program being viewed.

Description

広告決定装置、広告決定方法、コンピュータ読み取り可能な記録媒体Ad decision device, ad decision method, computer readable recording medium
　本発明は、広告決定装置、広告決定方法、コンピュータ読み取り可能な記録媒体に関する。 The present invention relates to an advertisement determination device, an advertisement determination method, and a computer-readable recording medium.
　テレビ放送においては、番組の放送の間に、広告を放送している。広告を放送する関連する技術として特許文献１が開示されている。特許文献１には、蓄積されているユーザ嗜好性情報と、ユーザ属性情報と、推奨コンテンツのメタデータとに基づいて、ユーザに提示する推奨コンテンツを選択することが記載されている。 In TV broadcasting, advertisements are broadcast during the broadcast of the program. Patent Document 1 is disclosed as a technique related to broadcasting an advertisement. Patent Document 1 describes that the recommended content to be presented to the user is selected based on the accumulated user preference information, the user attribute information, and the metadata of the recommended content.
日本特開２０１８－３２２５２号公報Japanese Patent Application Laid-Open No. 2018-322252
　上述のような、テレビ放送においては、より広告効果の高い、広告の配信の仕組みが求められている。 As mentioned above, in television broadcasting, a mechanism for delivering advertisements with higher advertising effectiveness is required.
　本発明は上述の課題を解決する広告決定装置、広告決定方法、コンピュータ読み取り可能な記録媒体を提供する。 The present invention provides an advertisement determination device, an advertisement determination method, and a computer-readable recording medium that solves the above-mentioned problems.
　本発明の一実施形態による広告決定装置は、視聴者の活動情報に基づいて現在の前記視聴者の状態の分析を行う状態分析手段と、前記視聴者の現在の視聴番組と、前記状態の分析の結果とに基づいて、前記視聴番組の広告出力期間に前記視聴者の番組再生装置に出力する広告を決定する広告決定手段と、を備える。 The advertisement determination device according to the embodiment of the present invention includes a state analysis means for analyzing the current state of the viewer based on the activity information of the viewer, the current viewing program of the viewer, and the analysis of the state. Based on the result of the above, the advertisement determination means for determining the advertisement to be output to the program playback device of the viewer during the advertisement output period of the viewer program is provided.
　本発明の一実施形態による広告決定方法では、コンピュータが、視聴者の活動情報に基づいて現在の前記視聴者の状態の分析を行い、前記視聴者の現在の視聴番組と、前記状態の分析の結果とに基づいて、前記視聴番組の広告出力期間に前記視聴者の番組再生装置に出力する広告を決定する。 In the advertisement determination method according to the embodiment of the present invention, the computer analyzes the current state of the viewer based on the activity information of the viewer, and analyzes the current viewing program of the viewer and the state. Based on the result, the advertisement to be output to the program playback device of the viewer is determined during the advertisement output period of the viewer program.
　本発明の一実施形態によるコンピュータ読み取り可能な記録媒体は、広告決定装置のコンピュータを、視聴者の活動情報に基づいて現在の前記視聴者の状態の分析を行う状態分析手段、前記視聴者の現在の視聴番組と、前記状態の分析の結果とに基づいて、前記視聴番組の広告出力期間に前記視聴者の番組再生装置に出力する広告を決定する広告決定手段、として機能させるプログラムを記録している。 The computer-readable recording medium according to the embodiment of the present invention is a state analysis means for analyzing the current state of the viewer based on the activity information of the viewer, the present state of the viewer, on the computer of the advertisement determination device. Based on the viewing program of the above and the result of the analysis of the state, record a program to function as an advertisement determining means for determining an advertisement to be output to the program playback device of the viewer during the advertisement output period of the viewing program. There is.
　本発明によれば、より広告効果の高い、広告の配信の仕組みを提供することができる。 According to the present invention, it is possible to provide a mechanism for delivering an advertisement with a higher advertising effect.
本発明の一実施形態による広告配信システムの概要を示す図である。It is a figure which shows the outline of the advertisement distribution system by one Embodiment of this invention. 本実施形態による広告決定装置のハードウェア構成を示す図である。It is a figure which shows the hardware configuration of the advertisement determination apparatus by this embodiment. 本実施形態による広告決定装置の機能ブロック図である。It is a functional block diagram of the advertisement determination device according to this embodiment. 本実施形態による広告決定装置の処理フローを示す第一の図である。It is the first figure which shows the processing flow of the advertisement determination apparatus by this embodiment. 本実施形態による広告決定装置の処理フローを示す第二の図である。It is a second figure which shows the processing flow of the advertisement determination apparatus by this embodiment. 本実施形態による広告決定装置の最小構成を示す図である。It is a figure which shows the minimum structure of the advertisement determination apparatus by this embodiment. 本実施形態による最小構成の広告決定装置の処理フローを示す図である。It is a figure which shows the processing flow of the advertisement decision apparatus of the minimum configuration by this embodiment.
　以下、図面を参照して本発明の一実施形態による広告決定装置を説明する。
　図１は本実施形態による広告決定装置を備えた広告配信システムの概要を示す図である。
　この図で示すように本実施形態による広告配信システム１００は、広告決定装置１、広告構成装置２、配信装置３を、少なくとも備えて構成される。広告決定装置１は、通信ネットワークを介して広告構成装置２に接続して広告構成装置２と通信する。広告構成装置２は、広告決定装置１と配信装置３と通信ネットワークを介して接続する。 Hereinafter, an advertisement determination device according to an embodiment of the present invention will be described with reference to the drawings.
FIG. 1 is a diagram showing an outline of an advertisement distribution system including an advertisement determination device according to the present embodiment.
As shown in this figure, the advertisement distribution system 100 according to the present embodiment includes at least an advertisement determination device 1, an advertisement configuration device 2, and a distribution device 3. The advertisement determination device 1 connects to the advertisement configuration device 2 via a communication network and communicates with the advertisement configuration device 2. The advertisement configuration device 2 connects the advertisement determination device 1 and the distribution device 3 via a communication network.
　視聴者が利用する端末４は、視聴者の家に設置されたホームルータ７や、インターネットや公衆無線回線等の通信ネットワークを介して広告決定装置１に接続して広告決定装置１と通信する。端末４は、視聴者が身に着ける。端末４は、無線回線を介してセンシング装置５に接続してセンシング装置５と通信する。センシング装置５は、視聴者の生体情報、運動量、状態量などを示す活動情報を計測する。視聴者が利用するテレビ６は、ホームルータ７、および、インターネットや公衆無線回線等の通信ネットワークを介して配信装置３に接続して配信装置３と通信する。属性提供装置８は、外部の企業によって管理される。属性提供装置８は、インターネットや公衆無線回線等の通信ネットワークを介して広告決定装置１に接続して広告決定装置１と通信する。属性提供装置８はインターネットや公衆無線回線等の通信ネットワーク、および、ホームルータ７を介して端末４とも接続して端末４と通信し得る。 The terminal 4 used by the viewer connects to the advertisement determination device 1 via a home router 7 installed in the viewer's house or a communication network such as the Internet or a public wireless line, and communicates with the advertisement determination device 1. The terminal 4 can be worn by the viewer. The terminal 4 connects to the sensing device 5 via a wireless line and communicates with the sensing device 5. The sensing device 5 measures activity information indicating the viewer's biological information, amount of exercise, amount of state, and the like. The television 6 used by the viewer connects to the distribution device 3 via the home router 7 and a communication network such as the Internet or a public wireless line to communicate with the distribution device 3. The attribute providing device 8 is managed by an external company. The attribute providing device 8 connects to the advertisement determination device 1 via a communication network such as the Internet or a public wireless line and communicates with the advertisement determination device 1. The attribute providing device 8 can communicate with the terminal 4 by connecting to the terminal 4 via a communication network such as the Internet or a public wireless line and a home router 7.
　視聴者はテレビ６を用いて放送会社が放送する番組を視聴する。この時、視聴者はセンシング装置５を身に着けている。センシング装置５は、検出した視聴者の活動情報を端末４とホームルータ７を介して広告決定装置１へ送信する。広告決定装置１は、属性提供装置８から視聴者の属性情報を取得する。そして広告決定装置１は、視聴者の活動情報と、視聴者の属性情報と、視聴者の過去の番組の視聴履歴とに基づいて、視聴者に配信する広告を決定する。 The viewer uses the television 6 to watch the program broadcast by the broadcasting company. At this time, the viewer is wearing the sensing device 5. The sensing device 5 transmits the detected viewer activity information to the advertisement determination device 1 via the terminal 4 and the home router 7. The advertisement determination device 1 acquires the attribute information of the viewer from the attribute providing device 8. Then, the advertisement determination device 1 determines the advertisement to be delivered to the viewer based on the activity information of the viewer, the attribute information of the viewer, and the viewing history of the past program of the viewer.
　広告決定装置１は、視聴者に配信する広告の情報を広告構成装置２へ出力する。広告構成装置２は、視聴者に配信する広告を構成したデータを配信装置３へ出力する。配信装置３はテレビ６から取得した配信要求に基づいて、広告決定装置１により決定され、広告構成装置２により生成された広告データを、テレビ６へ配信する。これによりテレビ６は、番組内や番組間の広告表示時間に、受信した広告データが示す広告を表示する。 The advertisement determination device 1 outputs the information of the advertisement to be delivered to the viewer to the advertisement configuration device 2. The advertisement configuration device 2 outputs the data constituting the advertisement to be delivered to the viewer to the distribution device 3. The distribution device 3 distributes the advertisement data determined by the advertisement determination device 1 and generated by the advertisement configuration device 2 to the television 6 based on the distribution request acquired from the television 6. As a result, the television 6 displays the advertisement indicated by the received advertisement data during the advertisement display time within the program or between the programs.
　広告決定装置１は、上述の広告の決定の処理において、視聴者が番組を視聴している際の活動情報に基づいて感情を判定し、判定された感情に基づいて、視聴者が利用するテレビ６に配信する広告を決定する。これにより、視聴者が番組を視聴している際の感情に基づいて決定された広告を視聴者に視聴させることができる。このため、視聴者に対する広告効果がより高い広告の配信の仕組みを提供することができる。 The advertisement determination device 1 determines emotions based on the activity information when the viewer is watching the program in the above-mentioned processing of the advertisement determination, and the television used by the viewer based on the determined emotions. Determine the advertisement to be delivered to 6. As a result, the viewer can be made to watch the advertisement determined based on the emotion when the viewer is watching the program. Therefore, it is possible to provide a mechanism for delivering an advertisement having a higher advertising effect to the viewer.
　図２は広告決定装置のハードウェア構成を示す図である。
　この図が示すように広告決定装置１は、ＣＰＵ（Central Processing Unit）１０１、ＲＯＭ（Read Only Memory）１０２、ＲＡＭ（Random Access Memory）１０３、データベース等を記憶した記憶部１０４（図２では「データベース」と表記）、通信モジュール１０５等の各ハードウェアを備えたコンピュータである。広告構成装置２、配信装置３、端末４、センシング装置５、テレビ６、ホームルータ７、属性提供装置８も、同様のハードウェアを備えたコンピュータである。 FIG. 2 is a diagram showing a hardware configuration of the advertisement determination device.
As shown in this figure, the advertisement determination device 1 is a storage unit 104 that stores a CPU (Central Processing Unit) 101, a ROM (Read Only Memory) 102, a RAM (Random Access Memory) 103, a database, and the like (in FIG. 2, "database"). ”), A computer equipped with various hardware such as a communication module 105. The advertisement configuration device 2, the distribution device 3, the terminal 4, the sensing device 5, the television 6, the home router 7, and the attribute providing device 8 are also computers equipped with similar hardware.
　図３は広告決定装置の機能ブロック図である。
　広告決定装置１のＣＰＵ１０１は電源が投入されると起動し、予め記憶する広告決定プログラムを実行する。これにより広告決定装置１は、入出力部１１、視聴者分析部１２、状態分析部１３、広告決定部１４、の各機能を発揮する。 FIG. 3 is a functional block diagram of the advertisement determination device.
The CPU 101 of the advertisement determination device 1 is activated when the power is turned on, and executes an advertisement determination program stored in advance. As a result, the advertisement determination device 1 exerts the functions of the input / output unit 11, the viewer analysis unit 12, the state analysis unit 13, and the advertisement determination unit 14.
　入出力部１１は、広告決定装置１と外部装置との間で送受信した情報の入出力を行う。
　視聴者分析部１２は、視聴者の過去の番組の視聴履歴と、視聴者の属性情報とに基づいて、当該視聴者を分析する。
　状態分析部１３は、視聴者の活動情報に基づいて現在の前記視聴者の状態の分析を行う。
　広告決定部１４は、視聴者の現在の視聴番組と、状態の分析の結果とに基づいて、視聴番組の広告出力期間に視聴者の番組再生装置であるテレビ６に出力する広告を決定する。広告決定部１４は、視聴者分析部１２の分析結果に基づいて、テレビ６に出力する広告を決定してもよい。
　以下、広告配信システム１００の処理の詳細について説明する。 The input / output unit 11 inputs / outputs information transmitted / received between the advertisement determination device 1 and the external device.
The viewer analysis unit 12 analyzes the viewer based on the viewer's past viewing history of the program and the viewer's attribute information.
The state analysis unit 13 analyzes the current state of the viewer based on the activity information of the viewer.
Based on the viewer's current viewing program and the result of the state analysis, the advertisement determination unit 14 determines the advertisement to be output to the TV 6 which is the viewer's program playback device during the advertisement output period of the viewing program. The advertisement determination unit 14 may determine the advertisement to be output to the television 6 based on the analysis result of the viewer analysis unit 12.
Hereinafter, the details of the processing of the advertisement distribution system 100 will be described.
　＜属性提供装置の処理＞
　まず視聴者の属性情報を提供する属性提供装置８の処理について説明する。視聴者は、端末４等を用いてインターネット等に接続されたウェブサーバにアクセスし、当該ウェブサーバから送信されたウェブページに掲載されている各種情報を取得する。この時、視聴者は、端末４に表示された当該ウェブページ中のバナー広告等をクリックし、広告情報を取得する場合もある。属性提供装置８は、端末４のＩＰ（Internet Protocol）アドレスやユーザ（視聴者）ＩＤ（Identifier）と、端末４が取得した各種情報を取得し、端末４を利用する視聴者の属性情報を解析する。視聴者の属性情報とは、年齢、性別、趣味嗜好、家族構成、収入、ウェブページの閲覧履歴など視聴者に関連する情報である。属性提供装置８は、ＤＭＰ（Data Management Platform）の機能を備えており、公知のＤＭＰとしての上述した解析の処理を行い、端末４を利用する視聴者の属性情報を解析し、視聴者が利用する端末４のＩＰアドレスや視聴者ＩＤに紐づけて属性情報を記憶する。ＩＰアドレスや視聴者ＩＤは、視聴者の識別情報である。 <Processing of attribute providing device>
First, the processing of the attribute providing device 8 that provides the attribute information of the viewer will be described. The viewer accesses a web server connected to the Internet or the like using a terminal 4 or the like, and acquires various information posted on the web page transmitted from the web server. At this time, the viewer may click the banner advertisement or the like in the web page displayed on the terminal 4 to acquire the advertisement information. The attribute providing device 8 acquires the IP (Internet Protocol) address and user (viewer) ID (Identifier) of the terminal 4 and various information acquired by the terminal 4, and analyzes the attribute information of the viewer who uses the terminal 4. To do. Viewer attribute information is information related to the viewer, such as age, gender, hobbies and preferences, family structure, income, and web page browsing history. The attribute providing device 8 has a function of DMP (Data Management Platform), performs the above-mentioned analysis processing as a known DMP, analyzes the attribute information of the viewer who uses the terminal 4, and is used by the viewer. Attribute information is stored in association with the IP address and viewer ID of the terminal 4 to be used. The IP address and the viewer ID are viewer identification information.
＜端末４及びセンシング装置５の処理＞
　ユーザはテレビ６に映る番組を視聴する際、センシング装置５を身に着ける。センシング装置５は、一例としては腕時計型の端末であって、視聴者の単位時間当たりの脈拍等の活動情報をセンシングする。脈拍をセンシングする技術は公知の技術を利用するものであってよく、その機能がセンシング装置５に内蔵される。センシング装置５は、視聴者の活動情報として、脈拍以外の生体情報を取得してよい。例えばセンシング装置５によって取得される生体情報は、視聴者の、体温、単位時間当たりの呼吸の回数、肌表面の導電性、血圧、音声、などであってよい。一例としてセンシング装置５は、手首の血流の音を計測し、その音の強弱に基づいて、単位時間当たりの脈拍をセンシングするようにしてよい。 <Processing of terminal 4 and sensing device 5>
The user wears the sensing device 5 when viewing a program displayed on the television 6. The sensing device 5 is, for example, a wristwatch-type terminal that senses activity information such as a pulse per unit time of a viewer. The technique for sensing the pulse may utilize a known technique, and the function thereof is built in the sensing device 5. The sensing device 5 may acquire biological information other than the pulse as the activity information of the viewer. For example, the biological information acquired by the sensing device 5 may be the viewer's body temperature, the number of breaths per unit time, the conductivity of the skin surface, blood pressure, voice, and the like. As an example, the sensing device 5 may measure the sound of blood flow in the wrist and sense the pulse per unit time based on the strength of the sound.
　センシング装置５は、他の手法によって単位時間当たりの脈拍をセンシングしてもよい。またセンシング装置５は、生体情報以外の視聴者の活動情報をセンシングするようにしてもよい。センシング装置５は、活動情報として、視聴者の加速度、加速度に基づいて算出した運動量、睡眠時間、睡眠深度、歩行数、歩行時間、脈拍停止（心拍停止）の有無などをセンシングするようにしてもよい。センシング装置５は、これらの活動情報を、公知の技術によりセンシングすればよい。 The sensing device 5 may sense the pulse per unit time by another method. Further, the sensing device 5 may be configured to sense the activity information of the viewer other than the biological information. Even if the sensing device 5 senses the acceleration of the viewer, the amount of exercise calculated based on the acceleration, the sleep time, the sleep depth, the number of walks, the walking time, the presence or absence of pulse stop (heartbeat stop), etc. as the activity information. Good. The sensing device 5 may sense these activity information by a known technique.
　センシング装置５は、視聴者の活動情報をセンシングしている間に、センシング装置５がホームルータ７に接続してホームルータ７と通信しているかを判定する。センシング装置５がホームルータ７に接続してホームルータ７と通信している場合には、センシング装置５は、センシングされた活動情報と、予め記憶している視聴者（ユーザ）のＩＤとを、広告決定装置１へ送信すると決定する。そして、センシング装置５は、視聴者ＩＤと活動情報とを含む広告決定装置１への送信要求を端末４へ送信する。端末４は、センシング装置５から受信した視聴者ＩＤと活動情報を、ホームルータ７を介して、広告決定装置１へ送信する。 The sensing device 5 determines whether the sensing device 5 is connected to the home router 7 and communicates with the home router 7 while sensing the activity information of the viewer. When the sensing device 5 is connected to the home router 7 and communicates with the home router 7, the sensing device 5 stores the sensed activity information and the viewer (user) ID stored in advance. It is determined that the advertisement is transmitted to the advertisement determination device 1. Then, the sensing device 5 transmits a transmission request to the advertisement determination device 1 including the viewer ID and the activity information to the terminal 4. The terminal 4 transmits the viewer ID and activity information received from the sensing device 5 to the advertisement determination device 1 via the home router 7.
　他方、テレビ６は電源がＯＮとなりチャンネルが指定されている状況において、そのチャンネル番号や、出力している番組の識別情報（番組ＩＤ）を含む視聴データを、ホームルータ７を介して広告決定装置１へ送信する。 On the other hand, in a situation where the power of the television 6 is turned on and a channel is specified, the viewing data including the channel number and the identification information (program ID) of the output program is transmitted to the advertisement determination device via the home router 7. Send to 1.
　テレビ６はテレビ放送信号に含まれる広告取得ＵＲＬ（Uniform Resource Locator）を検出する。テレビ６は広告取得ＵＲＬを検出すると広告取得要求を生成する。テレビ６は、広告取得ＵＲＬが示す宛先に、広告取得要求を送信する。 The TV 6 detects the advertisement acquisition URL (Uniform Resource Locator) included in the TV broadcast signal. When the television 6 detects the advertisement acquisition URL, it generates an advertisement acquisition request. The television 6 transmits an advertisement acquisition request to the destination indicated by the advertisement acquisition URL.
　テレビ６は、広告取得要求の送信に応じて配信装置３から送信された広告データを受信する。この広告データは、上述した広告決定装置１により視聴者に対して決定された広告の映像と音声を含むデータである。テレビ６は、受信した広告データに含まれる映像と音声を、広告放送時間にモニタとスピーカとを用いて出力する。 The television 6 receives the advertisement data transmitted from the distribution device 3 in response to the transmission of the advertisement acquisition request. This advertisement data is data including the video and audio of the advertisement determined for the viewer by the above-mentioned advertisement determination device 1. The television 6 outputs the video and audio included in the received advertisement data by using the monitor and the speaker during the advertisement broadcasting time.
＜広告決定装置の処理＞
　図４は広告決定装置の処理フローを示す第一の図である。
　広告決定装置１は、予め、視聴者ＩＤと、当該視聴者ＩＤの家に設置されているホームルータ７のＩＰアドレスとの対を、ユーザテーブルに記憶する。また広告決定装置１は、視聴者ＩＤとＩＰアドレスに紐づけて、当該視聴者ＩＤが示す視聴者が過去に視聴した番組を特定する番組ＩＤ（視聴履歴）をユーザテーブルに記憶する。当該視聴履歴は、過去に、テレビ６から受信した視聴データに基づいて、広告決定装置１が記憶した情報である。 <Processing of advertisement decision device>
FIG. 4 is a first diagram showing a processing flow of the advertisement determination device.
The advertisement determination device 1 stores in advance a pair of the viewer ID and the IP address of the home router 7 installed in the house of the viewer ID in the user table. Further, the advertisement determination device 1 stores in the user table a program ID (viewing history) that identifies a program that the viewer indicated in the viewer ID has watched in the past in association with the viewer ID and the IP address. The viewing history is information stored by the advertisement determination device 1 based on the viewing data received from the television 6 in the past.
　そして、広告決定装置１は、視聴者ＩＤが示す各視聴者についての分析を行う。具体的には、視聴者分析部１２は、視聴者分析処理が未処理のフラグに紐づいてユーザテーブルに記録されている視聴者ＩＤとＩＰアドレスとを特定する（ステップＳ１０１）。視聴者分析部１２は未処理の視聴者ＩＤを読み取る。視聴者分析部１２は、視聴者ＩＤとＩＰアドレスとを含む属性情報送信要求を、属性提供装置８へ送信する（ステップＳ１０２）。 Then, the advertisement determination device 1 analyzes each viewer indicated by the viewer ID. Specifically, the viewer analysis unit 12 identifies the viewer ID and IP address recorded in the user table in association with the flag that the viewer analysis process has not processed (step S101). The viewer analysis unit 12 reads the unprocessed viewer ID. The viewer analysis unit 12 transmits an attribute information transmission request including a viewer ID and an IP address to the attribute providing device 8 (step S102).
　属性提供装置８は、属性情報送信要求に含まれる視聴者ＩＤとＩＰアドレスを検出する。属性提供装置８は、視聴者ＩＤとＩＰアドレスに紐づいて予め記憶する視聴者の属性情報を読み取る。属性提供装置８が視聴者ＩＤまたはＩＰアドレスの一方に紐づけて属性情報を記憶している場合、属性提供装置８は、視聴者ＩＤまたはＩＰアドレスの何れか一方に紐づいて予め記憶する視聴者の属性情報を読み取るようにしてもよい。属性提供装置８は、ＩＰアドレスまたは視聴者ＩＤの少なくとも一方と属性情報とを含む提供情報を生成し、生成された提供情報を広告決定装置１へ送信する。 The attribute providing device 8 detects the viewer ID and IP address included in the attribute information transmission request. The attribute providing device 8 reads the attribute information of the viewer stored in advance in association with the viewer ID and the IP address. When the attribute providing device 8 stores the attribute information associated with either the viewer ID or the IP address, the attribute providing device 8 associates with either the viewer ID or the IP address and stores the attribute information in advance. The attribute information of the person may be read. The attribute providing device 8 generates the providing information including at least one of the IP address or the viewer ID and the attribute information, and transmits the generated providing information to the advertisement determination device 1.
　広告決定装置１の入出力部１１は、提供情報を取得する（ステップＳ１０３）。入出力部１１は、提供情報を、視聴者分析部１２へ出力する。視聴者分析部１２は、視聴者ＩＤまたはＩＰアドレスに紐づけて属性情報をユーザテーブルに記録する。視聴者分析部１２は、未処理の視聴者ＩＤとＩＰアドレスと属性情報と視聴履歴とを読み取る。視聴者分析部１２は、視聴者ＩＤとＩＰアドレスで特定できる視聴者について、属性情報と視聴履歴とを分析し、当該視聴者が興味を持つ商品カテゴリや商品識別情報（商品情報）を特定する（ステップＳ１０４）。 The input / output unit 11 of the advertisement determination device 1 acquires the provided information (step S103). The input / output unit 11 outputs the provided information to the viewer analysis unit 12. The viewer analysis unit 12 records the attribute information in the user table in association with the viewer ID or IP address. The viewer analysis unit 12 reads the unprocessed viewer ID, IP address, attribute information, and viewing history. The viewer analysis unit 12 analyzes the attribute information and the viewing history of the viewer that can be identified by the viewer ID and the IP address, and identifies the product category and product identification information (product information) that the viewer is interested in. (Step S104).
　より具体的には、視聴者分析部１２は、過去に機械学習によって生成した視聴者分析モデルを記憶する。視聴者分析モデルは、属性情報と視聴履歴とを入力とし、商品カテゴリや商品識別情報を出力する。視聴者分析部１２は、ユーザテーブルから読み取った属性情報と視聴履歴とを視聴者分析モデルに入力し、その結果の出力となる商品カテゴリや、商品識別情報を特定する。視聴者分析部１２は、視聴者が興味を持つ複数の商品カテゴリや、商品識別情報を特定するようにしてよい。視聴者分析部１２は、属性情報と視聴履歴とを用いて、他の手法により、商品カテゴリや、商品識別情報を特定するようにしてよい。 More specifically, the viewer analysis unit 12 stores the viewer analysis model generated by machine learning in the past. The viewer analysis model inputs attribute information and viewing history, and outputs product categories and product identification information. The viewer analysis unit 12 inputs the attribute information read from the user table and the viewing history into the viewer analysis model, and specifies the product category and the product identification information that are the output of the result. The viewer analysis unit 12 may specify a plurality of product categories and product identification information that the viewer is interested in. The viewer analysis unit 12 may use the attribute information and the viewing history to specify the product category and the product identification information by another method.
　なお、属性情報には、上述したように、年齢、性別、趣味嗜好、家族構成、収入、ウェブページの閲覧履歴が含まれる。このような属性情報により、例えば、収入の比較的高い高齢男性等の視聴者の分類（高齢男性、高齢女性、学生など）を行い、その分類に応じた、商品カテゴリや、商品識別情報を特定することができる。視聴者分析部１２は、視聴者ＩＤおよびＩＰアドレスに紐づけて、商品カテゴリや商品識別情報をユーザテーブルに記録する（ステップＳ１０５）。視聴者分析部１２は、視聴者が番組を視聴する前に、視聴者分析結果の生成を行っておく。 As described above, the attribute information includes age, gender, hobbies and preferences, family structure, income, and web page browsing history. With such attribute information, for example, viewers such as elderly men with relatively high income are classified (elderly men, elderly women, students, etc.), and product categories and product identification information are specified according to the classification. can do. The viewer analysis unit 12 records the product category and product identification information in the user table in association with the viewer ID and IP address (step S105). The viewer analysis unit 12 generates a viewer analysis result before the viewer views the program.
　図５は広告決定装置の処理フローを示す第二の図である。
　上述のようなある視聴者についての視聴者分析結果が生成された状況で、当該視聴者が番組を視聴する。この場合、端末４が活動情報と視聴者ＩＤとを広告決定装置１へ送信する。またテレビ６が視聴データを広告決定装置１へ送信する。広告決定装置１の入出力部１１は、端末４の送信した活動情報と視聴者ＩＤとを受信する（ステップＳ２０１）。また入出力部１１は、テレビ６の送信した視聴データを受信する（ステップＳ２０２）。 FIG. 5 is a second diagram showing a processing flow of the advertisement determination device.
The viewer watches the program in the situation where the viewer analysis result for a certain viewer is generated as described above. In this case, the terminal 4 transmits the activity information and the viewer ID to the advertisement determination device 1. Further, the television 6 transmits the viewing data to the advertisement determination device 1. The input / output unit 11 of the advertisement determination device 1 receives the activity information transmitted by the terminal 4 and the viewer ID (step S201). Further, the input / output unit 11 receives the viewing data transmitted by the television 6 (step S202).
　入出力部１１は、活動情報と視聴データのそれぞれの通信データから、ホームルータ７のＩＰアドレスを検出する（ステップＳ２０３）。入出力部１１は、受信した活動情報、視聴者ＩＤ、視聴データ、それらを送信したホームルータ７のＩＰアドレス、を状態分析部１３と広告決定部１４へ出力する。状態分析部１３は、活動情報、視聴データ、視聴者ＩＤ、ＩＰアドレスを取得する。状態分析部１３は、活動情報、視聴データを、視聴者ＩＤとＩＰアドレスに紐づけてユーザテーブルに記録する。 The input / output unit 11 detects the IP address of the home router 7 from the communication data of the activity information and the viewing data (step S203). The input / output unit 11 outputs the received activity information, the viewer ID, the viewing data, and the IP address of the home router 7 that transmitted them to the state analysis unit 13 and the advertisement determination unit 14. The state analysis unit 13 acquires activity information, viewing data, viewer ID, and IP address. The state analysis unit 13 records the activity information and the viewing data in the user table in association with the viewer ID and the IP address.
　状態分析部１３は、取得した活動情報に含まれる視聴者の生体情報を読み取る（ステップＳ２０４）。状態分析部１３は生体情報に基づいて、その視聴者ＩＤが示す視聴者の感情状態を算出する（ステップＳ２０５）。感情状態の算出手法は後述する。感情状態は、感情Ａ、感情Ｂ、感情Ｃ、感情Ｄなどの複数の感情に分類される。例えば感情状態は、感情Ａ、感情Ｂ、感情Ｃ、感情Ｄとして、それぞれ、怒りの度合、幸福の度合、悲しみの度合、緊張の度合などに分類されてよい。状態分析部１３は、視聴者ＩＤ、ＩＰアドレス、感情状態を含む、状態分析結果を広告決定部１４へ出力する。 The state analysis unit 13 reads the viewer's biological information included in the acquired activity information (step S204). The state analysis unit 13 calculates the emotional state of the viewer indicated by the viewer ID based on the biological information (step S205). The method for calculating the emotional state will be described later. Emotional states are classified into a plurality of emotions such as emotion A, emotion B, emotion C, and emotion D. For example, emotional states may be classified as emotion A, emotion B, emotion C, and emotion D, respectively, into the degree of anger, the degree of happiness, the degree of sadness, the degree of tension, and the like. The state analysis unit 13 outputs the state analysis result including the viewer ID, the IP address, and the emotional state to the advertisement determination unit 14.
　広告決定部１４は、視聴者ＩＤとＩＰアドレスに紐づいてユーザテーブルに記録される商品カテゴリや商品識別情報を読み取る（ステップＳ２０６）。広告決定部１４は視聴者ＩＤとＩＰアドレスに紐づいてユーザテーブルに記録される視聴データを読み取る。広告決定部１４は視聴データに含まれる番組ＩＤを読み取る（ステップＳ２０７）。 The advertisement determination unit 14 reads the product category and product identification information recorded in the user table in association with the viewer ID and IP address (step S206). The advertisement determination unit 14 reads the viewing data recorded in the user table in association with the viewer ID and IP address. The advertisement determination unit 14 reads the program ID included in the viewing data (step S207).
　ここで、広告決定装置１は、一例として、番組ＩＤ、その番組ＩＤが示す番組において視聴させることのできる広告を示す広告ＩＤ、その広告が示す広告対象商品の商品カテゴリや商品識別情報を紐づけて広告テーブルに記録している。また広告決定装置１は、広告ＩＤ、その広告ＩＤが示す広告を放送した時の広告効果が高い視聴者のその時点での感情を紐づけて広告テーブルに記録している。 Here, as an example, the advertisement determination device 1 associates a program ID, an advertisement ID indicating an advertisement that can be viewed in the program indicated by the program ID, a product category of an advertisement target product indicated by the advertisement, and product identification information. It is recorded in the advertisement table. Further, the advertisement determination device 1 records the advertisement ID and the emotions of the viewer having a high advertising effect at the time of broadcasting the advertisement indicated by the advertisement ID in the advertisement table in association with each other.
　広告決定部１４は、読み取った番組ＩＤに紐づいて広告テーブルに記録されている１つまたは複数の広告ＩＤの中から、ユーザテーブルから読み取った商品カテゴリや商品識別情報に紐づいて記録される１つまたは複数の広告ＩＤを特定する（ステップＳ２０８）。また広告決定部１４は、その特定した１つまたは複数の広告ＩＤの中から、状態分析部１３によって分類された現在の視聴者の感情に紐づいて広告テーブルに記録されている１つまたは複数の広告ＩＤを決定する（ステップＳ２０９）。広告決定部１４は決定した１つまたは複数の広告ＩＤ、番組ＩＤ、視聴者ＩＤ、ＩＰアドレスを含む広告決定情報を、広告構成装置２へ送信する（ステップＳ２１０）。 The advertisement determination unit 14 records one or a plurality of advertisement IDs recorded in the advertisement table in association with the read program ID in association with the product category and product identification information read from the user table. Identify one or more advertising IDs (step S208). Further, the advertisement determination unit 14 records one or more of the specified one or more advertisement IDs in the advertisement table in association with the emotions of the current viewer classified by the state analysis unit 13. (Step S209). The advertisement determination unit 14 transmits the determined advertisement determination information including one or more advertisement IDs, program IDs, viewer IDs, and IP addresses to the advertisement configuration device 2 (step S210).
＜感情状態の算出手法について＞
　なお、上述の広告決定装置１の状態分析部１３は、生体情報に基づいて感情状態を算出している。具体的には、状態分析部１３は、過去に取得した脈拍と４つの感情との関係に基づいて、機械学習により感情算出モデルを生成する。状態分析部１３は、脈拍の情報を感情算出モデルに入力し、その結果、感情を示す値を算出する。脈拍の情報としては、単位時間当たりの脈拍回数、脈拍の間隔、などの情報であってよい。状態分析部１３は、生体情報のうち、視聴者の、体温、単位時間当たりの呼吸の回数、肌表面の導電性、血圧、音声、など、脈拍以外の他の情報をさらに用いて、視聴者の感情を算出してもよい。または状態分析部１３は、脈拍以外の他の１つまたは複数の情報を用いて、視聴者の感情を算出してもよい。例えば、状態分析部１３は、日本再表２０１５－１８２０７７号公報（日本特願２０１６－５２３１２７号）等に記載される公知の感情推定手法を用いて、視聴者の感情を算出してよい。 <About the calculation method of emotional state>
The state analysis unit 13 of the above-mentioned advertisement determination device 1 calculates the emotional state based on the biological information. Specifically, the state analysis unit 13 generates an emotion calculation model by machine learning based on the relationship between the pulse acquired in the past and the four emotions. The state analysis unit 13 inputs pulse information into the emotion calculation model, and as a result, calculates a value indicating emotion. The pulse information may be information such as the number of pulses per unit time and the interval between pulses. The state analysis unit 13 further uses other information other than the pulse, such as the viewer's body temperature, the number of breaths per unit time, the conductivity of the skin surface, the blood pressure, and the voice, among the biological information, to the viewer. You may calculate your feelings. Alternatively, the state analysis unit 13 may calculate the emotion of the viewer by using one or a plurality of information other than the pulse. For example, the state analysis unit 13 may calculate the emotions of the viewer by using a known emotion estimation method described in Japan Re-Table 2015-1820207 (Japanese Patent Application No. 2016-523127) and the like.
＜番組ＩＤの特定について＞
　上述の処理において、広告決定装置１は、視聴データに含まれるテレビの音声に基づいて、視聴者が視聴する番組を特定してもよい。例えば広告決定装置１は、視聴データに含まれる音声フィンガープリントのデータを取得し、取得した音声フィンガープリントのデータと、各番組が保持する音声データとを比較することで音声フィンガープリントを解析して、番組を特定する番組ＩＤを決定してもよい。 <Specification of program ID>
In the above process, the advertisement determination device 1 may specify the program to be viewed by the viewer based on the sound of the television included in the viewing data. For example, the advertisement determination device 1 acquires voice fingerprint data included in the viewing data, and analyzes the voice fingerprint by comparing the acquired voice fingerprint data with the voice data held by each program. , The program ID that identifies the program may be determined.
　広告構成装置２は、広告決定装置１から広告決定情報を取得すると、広告スケジュールを生成する。広告スケジュールは、テレビ６において番組が放送されている時間内における広告開始時刻から広告終了時刻までの広告出力期間や、番組が終了し、次の番組が始まるまでの広告出力期間にテレビ６に出力する１つまたは複数の広告の広告ＩＤと、その出力の順番を少なくとも含む。具体的には広告構成装置２は、広告決定情報に含まれる番組ＩＤに基づいて、広告出力時間（広告出力期間）と広告開始時刻を検出する。番組ＩＤに応じた広告出力時間と広告開始時刻は、予め広告構成装置２がデータベース等の記憶部１０４に記憶していればよい。広告構成装置２は、番組ＩＤに基づいて検出した広告出力時間（例えば、１５分）に基づいて、広告決定情報に含まれる１つまたは複数の広告ＩＤから、広告の出力時間の合計が１５分となる１つまたは複数の広告の広告ＩＤを特定する。広告構成装置２は、特定した広告ＩＤに対応する各広告の出力順番を決定する。そして、広告構成装置２は、広告ＩＤ、各広告ＩＤに対応する広告映像のアクセス先ＵＲＬ、広告ＩＤごとの出力順番、広告開始時刻、番組ＩＤ、視聴者ＩＤ、ＩＰアドレスを含む広告スケジュールを生成する。なお各広告ＩＤに対応する広告映像データのアクセス先ＵＲＬは、予め広告構成装置２が記憶している。広告構成装置２は、広告スケジュールを配信装置３へ出力する。配信装置３は広告スケジュールをデータベース等の記憶部１０４に記憶する。 The advertisement configuration device 2 generates an advertisement schedule when the advertisement decision information is acquired from the advertisement decision device 1. The advertisement schedule is output to the television 6 during the advertisement output period from the advertisement start time to the advertisement end time within the time when the program is being broadcast on the television 6, or during the advertisement output period from the end of the program to the start of the next program. Includes at least the ad IDs of one or more ads and the order in which they are output. Specifically, the advertisement configuration device 2 detects the advertisement output time (advertisement output period) and the advertisement start time based on the program ID included in the advertisement decision information. The advertisement output time and the advertisement start time according to the program ID may be stored in advance in the storage unit 104 of the database or the like by the advertisement configuration device 2. The advertisement configuration device 2 has a total of 15 minutes of advertisement output time from one or more advertisement IDs included in the advertisement decision information based on the advertisement output time (for example, 15 minutes) detected based on the program ID. Identify the ad ID of one or more ads. The advertisement configuration device 2 determines the output order of each advertisement corresponding to the specified advertisement ID. Then, the advertisement configuration device 2 generates an advertisement schedule including the advertisement ID, the access destination URL of the advertisement video corresponding to each advertisement ID, the output order for each advertisement ID, the advertisement start time, the program ID, the viewer ID, and the IP address. To do. The access destination URL of the advertisement video data corresponding to each advertisement ID is stored in advance by the advertisement configuration device 2. The advertisement configuration device 2 outputs the advertisement schedule to the distribution device 3. The distribution device 3 stores the advertisement schedule in a storage unit 104 such as a database.
　テレビ６は、視聴者が番組を視聴している際に、上述した広告取得要求を生成する。テレビ６はホームルータ７を介して、配信装置３へ広告取得要求を送信する。この広告取得要求のデータにはホームルータ７のＩＰアドレスが含まれる。配信装置３は、広告取得要求のデータから当該広告取得要求を送信したホームルータ７のＩＰアドレスを検出する。配信装置３は、そのＩＰアドレスを含む広告スケジュールを、データベース等の記憶部１０４から読み取る。配信装置３は、読み取った広告スケジュールを、ホームルータ７へ送信する。ホームルータ７は広告スケジュールをテレビ６へ出力する。 The television 6 generates the above-mentioned advertisement acquisition request when the viewer is watching the program. The television 6 transmits an advertisement acquisition request to the distribution device 3 via the home router 7. The data of this advertisement acquisition request includes the IP address of the home router 7. The distribution device 3 detects the IP address of the home router 7 that transmitted the advertisement acquisition request from the advertisement acquisition request data. The distribution device 3 reads the advertisement schedule including the IP address from the storage unit 104 such as a database. The distribution device 3 transmits the read advertisement schedule to the home router 7. The home router 7 outputs the advertisement schedule to the television 6.
　テレビ６は、広告スケジュールに基づいて広告の映像や音声をモニタやスピーカから出力する。具体的には、テレビ６の制御装置（ＣＰＵ１０１）が、広告スケジュールに含まれる広告の出力順番に基づいて、広告ＩＤを特定する。テレビ６の制御装置は、広告開始時刻に達すると、広告ＩＤに紐づくアクセス先ＵＲＬに広告映像データの配信要求を送信する。アクセス先ＵＲＬは、配信装置３が広告映像データを記憶している場合には、配信装置３が広告映像データを特定するための情報であってよい。配信装置３は、テレビ６からの配信要求に基づいて、広告映像データをストリーミング方式などによりテレビ６へ送信する。テレビ６は、広告映像データを出力する。 The television 6 outputs the video and audio of the advertisement from the monitor and the speaker based on the advertisement schedule. Specifically, the control device (CPU101) of the television 6 identifies the advertisement ID based on the output order of the advertisements included in the advertisement schedule. When the advertisement start time is reached, the control device of the television 6 transmits a distribution request for the advertisement video data to the access destination URL associated with the advertisement ID. The access destination URL may be information for the distribution device 3 to specify the advertisement video data when the distribution device 3 stores the advertisement video data. The distribution device 3 transmits the advertisement video data to the television 6 by a streaming method or the like based on the distribution request from the television 6. The television 6 outputs advertisement video data.
　なお上述の広告スケジュールに、広告配信データが含まれていてもよい。この場合、テレビ６は、受信した広告スケジュールに含まれる各広告ＩＤに対応する広告配信データを、広告開始時刻に出力順番に基づいて出力する。 Note that the above-mentioned advertisement schedule may include advertisement distribution data. In this case, the television 6 outputs the advertisement distribution data corresponding to each advertisement ID included in the received advertisement schedule at the advertisement start time based on the output order.
　以上、本発明の一実施形態について説明したが、上述の処理によれば、広告決定装置１は、視聴者の感情に基づいて、その感情の時に配信される広告効果の高い広告を、視聴者が視聴している番組において出力することが許された広告の中から決定する。従って、視聴者に広告効果の高い広告を、番組に応じて配信することができる。 Although one embodiment of the present invention has been described above, according to the above-described processing, the advertisement determination device 1 delivers an advertisement having a high advertising effect delivered at the time of the emotion of the viewer based on the emotion of the viewer. Determine from the advertisements that are allowed to be output in the program that is being watched. Therefore, it is possible to deliver an advertisement having a high advertising effect to the viewer according to the program.
　なお上述の処理においては、広告決定装置１は、活動情報に含まれる感情状態によって、広告を決定している。しかしながら、広告決定装置１は、活動情報に含まれる感情状態以外の情報に基づいて、広告を決定するようにしてもよい。例えば、広告決定部１４は、ステップＳ２０９の処理において、ステップＳ２０８で特定した１つまたは複数の広告ＩＤの中から、状態分析部１３によって分類された現在の視聴者の運動量に紐づいて広告テーブルに記録されている１つまたは複数の広告ＩＤを決定してもよい。または、広告決定部１４は、ステップＳ２０９の処理において、ステップＳ２０８で特定した１つまたは複数の広告ＩＤの中から、状態分析部１３によって分類された現在の視聴者の歩行数や歩行時間に紐づいて広告テーブルに記録されている１つまたは複数の広告ＩＤを決定してもよい。この場合、ユーザが番組を視聴する番組再生装置がテレビ６ではなく端末４であり、番組が音声放送であるような場合、端末４から出力される音声放送において適切な広告を出力することができる。 In the above processing, the advertisement determination device 1 determines the advertisement based on the emotional state included in the activity information. However, the advertisement determination device 1 may determine the advertisement based on information other than the emotional state included in the activity information. For example, in the process of step S209, the advertisement determination unit 14 associates the advertisement table with the momentum of the current viewer classified by the state analysis unit 13 from the one or more advertisement IDs specified in step S208. One or more advertising IDs recorded in may be determined. Alternatively, in the process of step S209, the advertisement determination unit 14 links the walking number and walking time of the current viewer classified by the state analysis unit 13 from the one or more advertisement IDs specified in step S208. Subsequently, one or more advertisement IDs recorded in the advertisement table may be determined. In this case, when the program playback device for the user to watch the program is not the television 6 but the terminal 4, and the program is an audio broadcast, an appropriate advertisement can be output in the audio broadcast output from the terminal 4. ..
　図６は、広告決定装置の最小構成を示す図である。
　図７は、最小構成の広告決定装置の処理フローを示す図である。
　図６で示すように、広告決定装置１は、少なくとも、状態分析部１３と、広告決定部１４とを備えればよい。
　状態分析部１３は、視聴者の活動情報に基づいて現在の視聴者の状態の分析を行う（ステップＳ３０１）。
　広告決定部１４は、視聴者の現在の視聴番組と、状態の分析の結果とに基づいて、視聴番組の広告出力期間に視聴者の番組再生装置に出力する広告を決定する（ステップＳ３０２）。 FIG. 6 is a diagram showing the minimum configuration of the advertisement determination device.
FIG. 7 is a diagram showing a processing flow of the advertisement determination device having the minimum configuration.
As shown in FIG. 6, the advertisement determination device 1 may include at least a state analysis unit 13 and an advertisement determination unit 14.
The state analysis unit 13 analyzes the current state of the viewer based on the activity information of the viewer (step S301).
The advertisement determination unit 14 determines an advertisement to be output to the viewer's program playback device during the advertisement output period of the viewing program based on the viewer's current viewing program and the result of the state analysis (step S302).
　上述の広告決定装置１は内部に、コンピュータシステムを有している。そして、上述した各処理の過程は、プログラムの形式でコンピュータ読み取り可能な記録媒体（例えば、一時的でないコンピュータ読み取り可能な記録媒体）に記憶されており、このプログラムをコンピュータが読み出して実行することによって、上記処理が行われる。ここでコンピュータ読み取り可能な記録媒体とは、磁気ディスク、光磁気ディスク、ＣＤ－ＲＯＭ（Compact Disc-Read Only Memory）、ＤＶＤ（Digital Versatile Disc）－ＲＯＭ、半導体メモリ等をいう。また、このコンピュータプログラムを通信回線によってコンピュータに配信し、この配信を受けたコンピュータが当該プログラムを実行するようにしても良い。 The above-mentioned advertisement determination device 1 has a computer system inside. The process of each process described above is stored in a computer-readable recording medium in the form of a program (for example, a non-temporary computer-readable recording medium), and the program is read and executed by the computer. , The above processing is performed. Here, the computer-readable recording medium refers to a magnetic disk, a magneto-optical disk, a CD-ROM (Compact Disc-Read Only Memory), a DVD (Digital Versatile Disc) -ROM, a semiconductor memory, or the like. Further, this computer program may be distributed to a computer via a communication line, and the computer receiving the distribution may execute the program.
　上記プログラムは、前述した機能の一部を実現するためのものであっても良い。さらに、上記プログラムは、前述した機能をコンピュータシステムにすでに記録されているプログラムとの組み合わせで実現できるもの、いわゆる差分ファイル（差分プログラム）であっても良い。 The above program may be for realizing a part of the above-mentioned functions. Further, the program may be a so-called difference file (difference program) that can realize the above-mentioned functions in combination with a program already recorded in the computer system.
　以上、実施形態を参照して本発明を説明したが、本発明は上記実施形態に限定されるものではない。本発明の構成や詳細に対しては、本発明の範囲内で当業者が理解し得る様々な変更をすることができる。 Although the present invention has been described above with reference to the embodiments, the present invention is not limited to the above embodiments. Various changes that can be understood by those skilled in the art can be made to the structure and details of the present invention within the scope of the present invention.
　この出願は、２０１９年１０月３日に出願された日本特願２０１９－１８２９８４号を基礎とする優先権を主張し、その開示のすべてをここに取り込む。 This application claims priority based on Japanese Patent Application No. 2019-182984 filed on October 3, 2019, and incorporates all of its disclosures herein.
　本発明は、例えば、広告の配信に利用することができる。本発明によれば、より広告効果の高い広告の配信の仕組みを提供することができる。 The present invention can be used, for example, for the distribution of advertisements. According to the present invention, it is possible to provide a mechanism for delivering an advertisement having a higher advertising effect.
１・・・広告決定装置
２・・・広告構成装置
３・・・配信装置
４・・・端末
５・・・センシング装置
６・・・テレビ
７・・・ホームルータ
８・・・属性提供装置
１１・・・入出力部
１２・・・視聴者分析部（視聴者分析手段）
１３・・・状態分析部（状態分析手段）
１４・・・広告決定部（広告決定手段） 1 ... Advertising decision device 2 ... Advertisement configuration device 3 ... Distribution device 4 ... Terminal 5 ... Sensing device 6 ... TV 7 ... Home router 8 ... Attribute providing device 11 ... Input / output unit 12 ... Viewer analysis unit (viewer analysis means)
13 ... State analysis unit (state analysis means)
14 ... Advertising decision department (advertising decision means)

Claims (6)

  1. 　視聴者の活動情報に基づいて現在の前記視聴者の状態の分析を行う状態分析手段と、
    　前記視聴者の現在の視聴番組と、前記状態の分析の結果とに基づいて、前記視聴番組の広告出力期間に前記視聴者の番組再生装置に出力する広告を決定する広告決定手段と、
    　を備える広告決定装置。     A state analysis means that analyzes the current state of the viewer based on the activity information of the viewer, and
    An advertisement determination means for determining an advertisement to be output to the viewer's program playback device during the advertisement output period of the viewer program based on the viewer's current viewing program and the result of analysis of the state.
    Advertising decision device.
  2. 　前記広告決定手段は、さらに、前記視聴者の識別情報に基づいて特定した前記視聴者の属性情報に基づいて、前記番組再生装置に出力する広告を決定する
    　請求項１に記載の広告決定装置。     The advertisement determination device according to claim 1, wherein the advertisement determination means further determines an advertisement to be output to the program playback device based on the attribute information of the viewer specified based on the identification information of the viewer.
  3. 　前記広告決定手段は、さらに、前記視聴者の識別情報に基づいて特定した前記視聴者の過去の番組の視聴履歴に基づいて、前記番組再生装置に出力する広告を決定する
    　請求項１または請求項２に記載の広告決定装置。     The advertisement determining means further determines an advertisement to be output to the program playback device based on the viewing history of the viewer's past program specified based on the viewer's identification information. The advertisement determination device according to 2.
  4. 　前記視聴者の過去の番組の視聴履歴と、前記視聴者の属性情報とに基づいて、前記視聴者が興味を持つ商品情報を分析する視聴者分析手段、
    　を備え、
    　前記広告決定手段は、さらに、前記視聴者分析手段の分析結果が示す商品情報に基づいて、前記番組再生装置に出力する広告を決定する
    　請求項１から請求項３の何れか一項に記載の広告決定装置。     A viewer analysis means that analyzes product information that the viewer is interested in based on the viewer's past program viewing history and the viewer's attribute information.
    With
    The advertisement determining means further comprises any one of claims 1 to 3 for determining an advertisement to be output to the program playback device based on the product information indicated by the analysis result of the viewer analysis means. Advertising decision device.
  5. 　コンピュータが、
    　視聴者の活動情報に基づいて現在の前記視聴者の状態の分析を行い、
    　前記視聴者の現在の視聴番組と、前記状態の分析の結果とに基づいて、前記視聴番組の広告出力期間に前記視聴者の番組再生装置に出力する広告を決定する
    　広告決定方法。     The computer
    Based on the viewer's activity information, the current state of the viewer is analyzed, and
    An advertisement determination method for determining an advertisement to be output to the program playback device of the viewer during the advertisement output period of the viewer program based on the viewer's current viewing program and the result of analysis of the state.
  6. 　広告決定装置のコンピュータを、
    　視聴者の活動情報に基づいて現在の前記視聴者の状態の分析を行う状態分析手段、
    　前記視聴者の現在の視聴番組と、前記状態の分析の結果とに基づいて、前記視聴番組の広告出力期間に前記視聴者の番組再生装置に出力する広告を決定する広告決定手段、
    　として機能させるプログラムを記録したコンピュータ読み取り可能な記録媒体。     The computer of the advertisement decision device,
    A state analysis means that analyzes the current state of the viewer based on the activity information of the viewer.
    An advertisement determination means for determining an advertisement to be output to the viewer's program playback device during the advertisement output period of the viewer based on the viewer's current viewing program and the result of analysis of the state.
    A computer-readable recording medium that records a program that acts as.
PCT/JP2020/034856 2019-10-03 2020-09-15 Advertisement determination device, advertisement determination method, and computer-readable recording medium WO2021065460A1 (en)

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