WO2020241393A1 - Display device control method and display device - Google Patents

Display device control method and display device Download PDF

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Publication number
WO2020241393A1
WO2020241393A1 PCT/JP2020/019854 JP2020019854W WO2020241393A1 WO 2020241393 A1 WO2020241393 A1 WO 2020241393A1 JP 2020019854 W JP2020019854 W JP 2020019854W WO 2020241393 A1 WO2020241393 A1 WO 2020241393A1
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WO
WIPO (PCT)
Prior art keywords
display
display device
television
advertisement
mode
Prior art date
Application number
PCT/JP2020/019854
Other languages
French (fr)
Japanese (ja)
Inventor
稲田　二千武
Original Assignee
ファミリーイナダ株式会社
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from JP2019128225A external-priority patent/JP2020198606A/en
Application filed by ファミリーイナダ株式会社 filed Critical ファミリーイナダ株式会社
Publication of WO2020241393A1 publication Critical patent/WO2020241393A1/en

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41—Structure of client; Structure of client peripherals
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations

Definitions

  • This disclosure relates to a display device control method and a display device.
  • the display device of a TV program can display an advertisement delivered via a communication network such as the Internet.
  • a communication network such as the Internet.
  • Patent Document 1 Japanese Patent Application Laid-Open No. 2014-123872
  • the control method of the display device is a control method of a display device having a plurality of display modes including a television mode and a non-television mode, and the first region in the display screen in the television mode.
  • a second period that overlaps with the first period in which the television is displayed in the display screen information display different from that in the television display is performed in the second area of the display screen.
  • the display device is a display device having a plurality of display modes, including a television mode and a non-television mode, in which the television display is performed in a first area of the display screen in the television mode. In the second period that overlaps with the first period of displaying the television, information display different from that of the television display is performed in the second area of the display screen.
  • FIG. 1 is a schematic diagram of the configuration of the system according to the embodiment.
  • FIG. 2 is a schematic diagram of the configuration of the management server included in the system.
  • FIG. 3 is a schematic diagram of the configuration of the display device included in the system.
  • FIG. 4 is a diagram for explaining a change in the orientation of the display of the display device.
  • FIG. 5 is a schematic view of a display screen when the display device is in the television mode.
  • FIG. 6 is a diagram showing a business model in which a user can obtain a display device at a low cost.
  • FIG. 7 is an example of a device database.
  • FIG. 8 is an example of an advertising database.
  • FIG. 9 is a diagram showing the flow of advertisement provision in the system.
  • FIG. 10 is a diagram for explaining another example of the display device.
  • FIG. 11 is a schematic view of selecting a display screen of the display device.
  • FIG. 12 is a schematic view of switching the display screen of the display device.
  • the display device control method is a control method for a display device having a plurality of display modes including a television mode and a non-television mode, and is the first method in the display screen in the television mode.
  • the information display different from the television display is performed in the second area of the display screen.
  • the TV display and the information display different from the TV display are performed during the overlapping period. Therefore, information different from that displayed on the television is displayed to the user who watches the television program.
  • Information different from the television display is an advertisement as described later. It may also be a painting (video of an art object) or an entertainment show in the world.
  • the information display different from the television display includes an advertisement display.
  • the advertisement when the information different from that displayed on the television is the advertisement, the opportunity to present the advertisement can be increased and the advertising effect can be enhanced.
  • control method of the display device further includes switching from the non-television mode to the television mode, and the trigger of the switching is the change of the orientation of the display device.
  • the display mode is automatically switched, which enhances the convenience of the user and secures an opportunity to present an advertisement.
  • control method of the display device further includes switching from the non-television mode to the television mode, and the trigger for switching includes accepting the operation input of turning on the power of the display device.
  • the display mode is automatically switched to the television mode when the user turns on the power of the display device. Therefore, the user can use it in the same way as a normal TV.
  • the display device is obtained by the user on the condition that the cost is covered by the sponsor.
  • the user can obtain the display device at a low cost, and the sponsor can have an opportunity to present the advertisement.
  • the control method of the display device further includes selecting advertisement data for displaying advertisements using the information of the television program displayed in the first area.
  • the information of the television program is, for example, information indicating the content of the program, information on the sponsor of the program, information on the display time of the commercial in the program, and the like.
  • the display device control method further includes selecting advertisement data for displaying advertisements using sponsor information included in the television program displayed in the first area. Selecting the advertisement data for displaying the advertisement using the sponsor information is, for example, selecting the advertisement data that matches the sponsor shown in the sponsor information. As a result, the advertising effectiveness can be improved without the sponsor of the advertisement competing with the sponsor in the program.
  • control method of the display device further includes selecting the advertisement data for displaying the advertisement using the area to which the installation position of the display device belongs.
  • the advertising effect can be improved according to the region.
  • control method of the display device further includes determining the second period by using the display timing of the advertisement in the television program displayed in the first area.
  • a timing different from the display timing of the advertisement in the television program can be set as the second period.
  • the timing of displaying the advertisement does not overlap, and the advertising effect can be improved.
  • the advertisement data for displaying the advertisement includes the audio data
  • the control method of the display device does not reproduce the audio accompanying the television display during the period for reproducing the audio data. This makes it easier to hear the voice of the advertisement and can improve the advertising effect.
  • the display device control method does not display advertisements in the non-television mode.
  • the advertisement is not displayed except at the timing of watching TV, and the usability of the display device other than watching TV can be improved.
  • control method of the display device further includes displaying advertisements even in the non-television mode.
  • the opportunity for presenting the advertisement can be increased and the effectiveness of the advertisement can be improved.
  • the display device has a film having a high reflectance attached to the surface thereof, and functions as a mirror mode when the display device is turned off.
  • the mirror mode can be set even when the light is turned off, and the usability of the user is improved.
  • control method of the display device further includes limiting at least a part of the functions of the display device during the period when the display device is not connected to the server that delivers the advertisement.
  • the control method of the display device includes an input device that receives an operation input of the user, has a plurality of information displays different from the TV display, and is a TV display that the user wants to display by the input device. Can choose a different information display. As a result, the user can select and display information different from the television such as a favorite painting on the screen.
  • the control method of the display device includes an input device that receives an operation input of the user, and the input device is used to perform a first mode and a television display in which the television display is performed in the first region or the second region.
  • a second mode can be selected from the first region to the second region.
  • the control method of the display device includes an input device that receives an operation input of the user, and the input device displays information different from the television display in the first area or the second area. It is possible to select a fourth mode in which information display different from the mode and the television display is performed from the first area to the second area. As a result, when displaying information different from that of a television such as an advertisement by itself, it can be displayed in a wide area.
  • the display device is a display device having a plurality of display modes including a television mode and a non-television mode, and displays television in a first area of the display screen in the television mode. In the second period that overlaps with the first period of displaying the television, information display different from that of the television display is performed in the second area of the display screen.
  • the TV display and the information display different from the TV display are performed during the overlapping period. Therefore, information different from that displayed on the television is displayed to the user who watches the television program.
  • Information different from the television display is an advertisement as described above. It may also be a painting (video of an art object) or an entertainment show in the world.
  • the system 100 includes the management server 1.
  • the management server 1 has a device database 121 and an advertisement database 122.
  • the device database 121 is a database for registering sponsored devices, which will be described later.
  • the advertisement database 122 is a database for registering advertisements to be delivered.
  • the management server 1 can be connected to a communication network 3 such as the Internet.
  • the management server 1 delivers the advertisement selected from the advertisement database 122 to the device (display device 5 in the present embodiment) registered in the device database 121 via the communication network 3.
  • the System 100 includes a display device 5.
  • the display device 5 has a function of communicating with the management server 1 via the communication network 3, and receives the advertisement delivered from the management server 1. Further, the display device 5 has an antenna 59 and receives radio waves modulated by a television signal. The received radio wave is demodulated and a television signal is obtained.
  • the display device 5 has a display 54.
  • the display 54 is an example of an output unit.
  • the output unit outputs an advertisement acquired from the management server 1 and a television broadcast program based on the television signal.
  • the output unit may be a speaker, a combination of a microphone and a speaker, and the like.
  • the display device 5 includes the control device 50 and controls the output of the advertisement acquired from the management server 1.
  • the control device 50 also controls the functions of the display device 5 according to the user's operation input.
  • the functions of the display device 5 include, for example, switching of the display mode described later, switching of the orientation of the display 54, changing the display channel, and the like.
  • the display device 5 further has an input device 55.
  • the input device 55 receives an operation input to the display device 5.
  • the operation on the display device 5 includes an operation for exerting the function of the display device 5.
  • the operation on the display device 5 may include an operation on the displayed advertisement. The operation for the advertisement will be described later. Further, the operation on the display device 5 may include an operation for instructing a change in the orientation of the display 54, which will be described later.
  • the input device 55 inputs an operation signal based on the received operation input to the control device 50.
  • the control device 50 executes the process based on the input operation signal.
  • the device that receives the operation input to the display device 5 may be a remote controller 6 instead of the input device 55 or in addition to the input device 55.
  • System 100 further includes processing devices 7 and 9.
  • the processing device 7 is a processing device owned by the sponsor, which will be described later.
  • the processing device 9 is a processing device owned by a sales company of the display device 5 (hereinafter referred to as a sales company). These are also connectable to the communication network 3 and can communicate with the management server 1 via the communication network 3.
  • the management server 1 is composed of a computer having a processor 11 and a memory 12.
  • the memory 12 may be a primary storage device or a secondary storage device.
  • the management server 1 further includes a communication device 13 for accessing the communication network 3.
  • the memory 12 has a device database 121 and an advertisement database 122. Further, the memory 12 stores the delivery result 123, which will be described later. Further, the memory 12 stores a computer program 124 executed by the processor 11.
  • the processor 11 executes the distribution process 111 by executing the computer program 124 stored in the memory 12.
  • the distribution process 111 is a process of delivering the advertisement registered in the advertisement database 122 to the device registered in the device database 121. That is, the distribution process 111 is a process of passing the advertisement data to be distributed to the communication device 13 and instructing the distribution.
  • the delivery process 111 includes the selection process 112.
  • the selection process 112 is a process of selecting an advertisement to be delivered by performing the delivery process 111 from the advertisement database 122. The specific process of the selection process 112 will be described later.
  • the delivery process 111 further includes a decision process 115.
  • the determination process 115 is a process of determining the timing of performing the distribution process 111 to deliver the advertisement, that is, the timing of displaying the advertisement on the display device 5. The specific process of the determination process 115 will be described later.
  • the processor 11 executes the registration process 113 by executing the computer program 124.
  • the registration process 113 is a process of registering the distribution result of the distribution process 111 as the distribution result 123 in the memory 12.
  • the delivery result 123 registered in the memory 12 by the registration process 113 will be described later.
  • the processor 11 executes the purchase process 114 by executing the computer program 124.
  • the purchase process 114 will be described later.
  • the display device 5 has a television mode and a non-television mode as display modes.
  • the television mode is a mode for displaying a television program on the display 54.
  • the non-television mode is a display mode other than the television mode, and in this example, it is a mirror mode.
  • the mirror mode is a mode in which the display 54 functions as a mirror.
  • the TV mode and the non-TV mode can be switched depending on the orientation of the display 54. That is, when the display 54 is in the first orientation, it is in the television mode, and when the display 54 is in the second orientation, it is in the non-television mode.
  • the display device 5 includes a control device 50, a display 54, and an input device 55.
  • the control device 50 includes a computer having a processor 51 and a memory 52.
  • the display 54 has a rectangular shape, and the orientation is variable between the first orientation and the second orientation.
  • the first orientation is the orientation in which the long side is vertical and the short side is horizontal, that is, the longitudinal direction is vertical
  • the second orientation is the long side in horizontal and short.
  • the orientation is such that the sides are vertically elongated, that is, the longitudinal direction is horizontally oriented.
  • the display mode is the mirror mode when the display 54 is in the first orientation
  • the display mode is the television mode when the display 54 is in the second orientation.
  • the orientation of the display 54 can be changed by physically rotating the display 54. Therefore, a rotating member is provided at the connection portion between the pedestal and the display 54 (not shown).
  • the display device 5 further includes a sensor 56.
  • the sensor 56 is a sensor that detects a change in the orientation of the display 54.
  • the sensor 56 is, for example, a physical button provided at a position where it comes into contact when the orientation of the display 54 changes, a light emitting element and a light receiving element provided so as to block the sensor light when the orientation of the display 54 changes. , And so on.
  • the sensor 56 inputs a sensor signal indicating a detection result to the processor 51.
  • the orientation of the display 54 may be variable according to the control of the processor 51.
  • the display device 5 is provided with a drive mechanism for changing the orientation of the display 54, and the drive mechanism is driven by the control of the processor 51 according to the user operation received by the input device 55, and the orientation of the display 54 is changed. May be good.
  • the remote controller 6 may be provided with a button 61 for instructing the change in the orientation of the display 54, and the user operating the button 61 may instruct the change in the orientation of the display 54. In this case, the sensor 56 becomes unnecessary.
  • the display device 5 further includes a camera 57.
  • the camera 57 performs a shooting operation according to the control of the processor 51 or automatically, and inputs the shooting data to the processor 51.
  • the camera 57 is installed on the back surface of the display 54.
  • the side of the display 54 facing the user is the front surface.
  • the surface on the opposite side is the back surface of the display 54.
  • the camera 57 is installed at a height near the user's head when the display 54 is in the first orientation and the user stands in front of the display 54. As a result, the whole body of the user standing in front of the display 54 can be photographed by the camera 57 in the first orientation.
  • the display device 5 further includes a first communication device 53 for accessing the communication network 3.
  • the first communication device 53 delivers the advertisement data under the control of the processor 51.
  • the display device 5 further includes a second communication device 58 to which the antenna 59 is connected.
  • the second communication device 58 receives the radio wave by the antenna 59 and inputs it to the processor 51.
  • the received radio wave is a radio wave modulated by a television signal.
  • the memory 52 may be a primary storage device or a secondary storage device.
  • the memory 52 stores the unique data 521.
  • the unique data 521 is identification information unique to the display device 5.
  • the memory 52 has a display program database 524 that stores display programs that are information about the programs displayed on the display 54.
  • the memory 52 stores a television (TV) mode program 522 and a mirror mode program 523, which are computer programs executed by the processor 51.
  • the television mode program 522 is a program for causing the processor 51 to execute the television mode processing.
  • the display device 5 operates in the TV mode.
  • the mirror mode program 523 is a program for causing the processor 51 to execute the mirror mode processing.
  • the processor 51 executes the mirror mode program 523, the display device 5 operates in the mirror mode.
  • the television mode is a mode for displaying a television program on the display 54.
  • a period during which the television program is displayed in the region 21 which is the first region of the same screen displayed on the display 54 and the television program is displayed (first period).
  • the second area (second period) of the same screen the advertisement delivered from the management server 1 is also displayed in the area 22 which is the second area of the same screen. That is, in the television mode, the television program and the advertisement delivered from the management server 1 are simultaneously displayed in different areas 21 and 22 on the same screen of the display 54. Therefore, the TV mode program 522 includes a TV output program 5221 and an advertisement output program 5222.
  • the processor 51 executes the first output process 513 by following the television mode program 522 stored in the memory 52.
  • the first output process 513 is a process for causing the display 54 to display the television mode.
  • the mirror mode is a mode in which the image captured by the camera 57 is displayed on the display 54. Since the camera 57 captures the front surface of the display 54 as described above, the captured image is displayed on the display 54, and when the display 54 is viewed from the front, the display looks like a mirror.
  • the first output process 513 includes a television output process 514 and an advertisement output process 515.
  • the processor 51 executes the television output process 514 according to the television output program 5221.
  • the television output process 514 is a process of displaying the instructed television program in a predetermined area of the display 54, demodulating the radio wave input from the second communication device 58 to obtain a television signal, and the television program based on the television signal. Is a process of displaying in a television display area (hereinafter, television area) in the display 54.
  • the television output process 514 further includes a process of storing information about the television program displayed on the display 54 in the display program database 524.
  • Information about a television program includes the title of the television program, the airing time, the sponsor, the content of the commercial, the airing time of the commercial, the keyword, and the like, and is included in the television signal.
  • the processor 51 executes the advertisement output process 515 by following the advertisement output program 5222.
  • the advertisement output process 515 is a process of displaying the advertisement delivered from the management server 1 in a predetermined area of the display 54, and is a process of displaying the advertisement based on the advertisement data input from the first communication device 53.
  • the processor 51 executes the television output process 514 and the advertisement output process 515 in parallel in the first output process 513, and displays the respective executions in the specified areas on the same screen of the display 54. As a result, in the television mode, the television program is displayed and the advertisement is also displayed on the same screen.
  • the processor 51 executes the second output process 517 by following the mirror mode program 523 stored in the memory 52.
  • the second output process 517 is a process for causing the display 54 to display the mirror mode. That is, the second output process 517 is a process of displaying an image based on the shooting data input from the camera 57 on the display 54.
  • the processor 51 further executes the detection process 511 by following the television output program 5221.
  • the detection process 511 is a process for detecting a trigger for switching from the mirror mode to the television mode.
  • the trigger for switching refers to a predetermined timing for outputting an advertisement, that is, an event for executing the first output process 513.
  • the trigger for switching is, for example, the detection that the orientation of the display 54 has changed from the first orientation to the second orientation.
  • the detection process 511 detects a change in the orientation of the display 54 based on the sensor signal input from the sensor 56.
  • the switching trigger may include accepting an operation input from the user.
  • the detection process 511 is a process for detecting that a change in the orientation of the display 54 is instructed by inputting an operation signal from the input device 55 or the remote controller 6.
  • the first output process 513 further includes a switching process 516.
  • the switching process 516 is a process of switching the display mode from the mirror mode to the television mode when the trigger for switching is detected by the detection process 511.
  • the processor 51 switches the process to be executed from the second output process 517 to the first output process 513.
  • the processor 51 further executes the request processing 512 by following the television mode program 522.
  • the processor 51 executes the switching process 516 and also executes the request process 512.
  • the request process 512 is a process of requesting the management server 1 to deliver an advertisement. That is, the request process 512 is a process of passing a signal requesting the distribution of the advertisement to the first communication device 53 and instructing the transmission to the management server 1.
  • the request process 512 includes a process of transmitting the data obtained when the switching trigger is detected to the management server 1.
  • the data obtained when the switching trigger is detected includes information used for identifying the display device 5 in the management server 1.
  • the information used for identifying the display device 5 is, for example, identification information unique to the display device 5 or information about a registered user.
  • the information about the registered user is, for example, the user's gender, age, occupation, field of interest, and the like.
  • the data obtained when the switching trigger is detected further includes information about the TV program displayed in the TV mode, which is stored in the display program database 524.
  • Step S101 and step S103 may be an electronic commerce transaction between a terminal device of a user (not shown) and a processing device 9 owned by a sales company.
  • the price A includes 0. That is, step S101 includes obtaining it free of charge.
  • step S105 The sales company registers the display device 5 in the management server 1 by using the processing device 9 (step S105).
  • step S105 necessary information is transmitted from the processing device 9 to the management server 1 and registered in the device database 121.
  • the administrator who has the management server 1 pays the price B to the sales company (step S107).
  • electronic payment may be performed from the management server 1 to the processing device 9 of the sales company.
  • the price B is an amount obtained by subtracting the price A from the original cost of the display device 5. That is, the administrator compensates for the cost of the display device 5 paid by the user. As a result, the sales company will be paid the original cost of the display device 5.
  • the display device 5 obtained by the user on the condition that the cost is compensated by the sponsor in step S107 is referred to as a sponsored device.
  • the display device 5 is registered in the management server 1 as a sponsored device.
  • the identification information (device ID) unique to the display device 5 is registered in the management server 1.
  • information about the user, information for specifying the installation position, and the like may be registered.
  • the user information is user-specific information such as a user name.
  • the user information may include, for example, attribute information such as gender and age.
  • the information that identifies the installation position may be an address, latitude and longitude, and the like.
  • information about the sponsored device as shown in FIG. 7 is registered in the device database 121 of the management server 1. That is, with reference to FIG. 7, unique identification information (device ID) of the sponsored device is registered in the device database 121. Preferably, further, user information and information for specifying the installation position are registered.
  • step S109 data related to the advertisement may be transmitted from the processing device 7 owned by the sponsor to the management server 1, and the advertisement cost may be settled electronically. Further, the sales company may pay the usage fee (royalty) of the system 100 to the administrator having the management server 1. At this time, electronic payment may be performed using the processing device 9.
  • the administrator having the management server 1 and the sales company having the processing device 9 are different persons, that is, the management server 1 and the processing device 9 are independent and different devices. However, these two may be included in the same device, that is, the management server 1 and the processing device 9 are the same device, or a group of devices that execute processing in relation to each other. In this case, since the usage fee of the system 100 of the sales company is not generated, the price A paid by the user in step S101 can be suppressed, and it can be expected that the sales of the display device 5 will be promoted.
  • the data related to the advertisement transmitted from the processing device 7 to the management server 1 includes the unique identification information (advertisement ID) of the advertisement, the advertisement data for displaying the advertisement, and the processing device 9 as an advertiser. Includes sponsor information.
  • program identification data which is the data for identifying the program at the time of advertising output, may be further included.
  • the program identification data includes, for example, information on the program itself and information on commercials (CM) output during the broadcast of the program.
  • the device identification data which is the data for identifying the sponsored device to which the advertisement is delivered, may be further included.
  • the device identification data includes user attributes such as, for example, the gender of the user of the device.
  • step S111 The administrator delivers the advertisement to the user (step S111).
  • step S111 the management server 1 transmits the advertisement data to the display device 5 obtained by the user.
  • the management server 1 executes the selection process 112 for selecting the advertisement to be delivered from the advertisement database 122.
  • the display device 5 receives the advertisement data, and the advertisement is displayed based on the advertisement data.
  • the administrator who has delivered the advertisement to the user registers the delivery result in the management server 1 and reports the delivery of the advertisement to the sponsor based on the registered delivery result (step S113).
  • the distribution result 123 is registered in the memory 12 of the management server 1, and data indicating the distribution result based on the distribution result 123 is transmitted from the management server 1 to the processing device 7.
  • a user who wants to obtain the display device 5 can obtain the display device 5 at a price A lower than the original price of the display device 5.
  • the advertisement is delivered according to the flow shown in FIG. That is, with reference to FIG. 9, in the display device 5 which is a sponsored device, a user operation is performed in which the orientation of the display 54 is changed from the first orientation to the second orientation as shown in FIG. In such a case (step S1), a trigger for switching the display mode is detected in the display device 5 (step S3).
  • the processor 51 of the display device 5 switches the display mode from the mirror mode to the television mode (step S4), and acquires the data at the time of trigger detection (step S5).
  • step S5 for example, information about the displayed TV program is acquired.
  • the display device 5 transmits the acquired data and makes an advertisement request to the management server 1 (step S7).
  • the management server 1 that receives the advertisement request from the display device 5 stores at least a part of the data received from the display device 5 in the memory 12. This memory may be included in the delivery result 123, which will be described later. That is, it may be stored in association with the delivery result of the advertisement. Further, the management server 1 executes a selection process of selecting an advertisement to be delivered to the display device 5 from the advertisement database 122 (step S9). In addition, the management server 1 executes a determination process for determining the timing at which the selected advertisement is displayed on the display device 5 (step S10). Then, the management server 1 delivers the selected advertisement to the display device 5 so as to be displayed at a determined timing (step S11).
  • step S9 as an example, an advertisement to be delivered from the advertisement database 122 is selected according to the program displayed on the display device 5.
  • the processor 11 of the management server 1 refers to the advertisement information registered in the advertisement database 122 based on the data at the time of detecting the trigger for switching the display mode included in the request from the display device 5. You may.
  • data indicating the status such as information about the TV program is transmitted from the display device 5 to the management server 1 during the TV mode.
  • the data indicating the status may be transmitted from the display device 5 to the management server 1 at a predetermined timing such as a predetermined interval, or may be transmitted to the management server 1 when the status changes in the display device 5. You may. Changes in the situation include, for example, the TV program being displayed has ended, the channel has been changed, and so on.
  • the advertisement selection in step S9 may be further executed during the television mode. That is, the selection of the advertisement may be executed every time data is received from the display device 5, or may be executed at a predetermined timing such as a predetermined time interval. As a result, even when the situation changes such as when the display device 5 is in the television mode and the channel is changed, an appropriate advertisement can be delivered.
  • the program information included in the program identification data matches or is similar to the program information included in the request from the display device 5, as an advertisement to be delivered. select.
  • the advertisement corresponding to the displayed program is delivered to the display device 5.
  • the advertising effect can be improved.
  • the sponsor selects an advertisement that matches the sponsor included in the program information included in the request from the display device 5 as the advertisement to be delivered.
  • the effectiveness of the advertisement distribution can be improved without the sponsor of the advertisement competing with the sponsor in the program.
  • the timing other than the CM time and the timing for displaying the advertisement are determined.
  • the CM in the program and the advertisement are not displayed at the same time, and the effect of the advertisement is not impaired.
  • step S9 the advertisement to be delivered from the advertisement database 122 may be selected based on the other data received from the display device 5. Further, in step S10, the timing of distribution to the display device 5 may be determined based on the other data received from the display device 5. Still other data are, for example, user attributes, areas where the display device 5 is installed, and the like.
  • the display device 5 to which the advertisement is delivered displays the advertisement based on the advertisement data (step S13).
  • the advertisement is displayed together with the display of the program during the television mode. Therefore, the opportunity for the advertisement to be presented to the user can be significantly increased.
  • an advertisement suitable for the content of the displayed program will be displayed at a suitable timing. As a result, the advertisement is effectively displayed without interfering with the user's viewing of the TV program.
  • the management server 1 that has delivered the advertisement stores the delivery result 123 in the memory 12 (step S15).
  • the distribution result 123 is a combination of the distribution-specific identification information and the distribution destination display device 5-specific identification information.
  • the delivery result 123 is stored in association with at least a part of the data received from the display device 5.
  • At least a part of the data received from the display device 5 is, for example, the data used in the process of selecting the advertisement to be delivered in step S9.
  • all the data received from the display device 5 may be stored, including the data not used in the selected process. As a result, it can be used for analysis such as what kind of data is effective to be included in the advertisement data as identification data. As a result, it is possible to lead to more effective advertisement distribution.
  • this system makes it possible to realize effective advertisement distribution for the sponsor. Therefore, in the business model shown in FIG. 6, the advertising cost paid by the sponsor to the administrator in step S109 is secured.
  • the administrator can use the advertising cost paid by the sponsor to compensate for the price B in step S107, that is, the cost of the display device 5 when the user obtains the display device 5. This makes it possible for the user to obtain the display device 5 at a lower cost.
  • the advertisement delivered to the display device 5 may be able to accept the operation input for purchasing the product.
  • the advertisement displayed on the display 54 includes a button 23 instructing a process for purchase.
  • the processor 51 of the display device 5 receives the operation input to the button 23 (step S17), it transmits the data for the purchase process and performs the purchase process on the management server 1. (Step S19).
  • the management server 1 executes the purchase process in response to the request (step S21).
  • the purchase process in step S21 may be a general electronic purchase process. Therefore, the data transmitted from the display device 5 in step S19 is general data necessary for the purchase process such as the user name, the address, and the credit card information.
  • a film 54A having a high reflectance is attached to the surface of the display 54.
  • the reflectance of the film 54A is close to 100% when there is no irradiation of light from the back surface. Therefore, when the display 54 is turned off, the display device 5 functions as a mirror by being reflected by the film 54A. This case is also included in the mirror mode of the display device 5.
  • the reflectance of the film 54A is extremely low when there is light irradiation from the back surface. Therefore, when the display 54 is lit, the display of the display 54 passes through the film 54A.
  • the mirror mode is set when the power of the display device 5 is turned off, and the television mode is set when the power is turned on.
  • the operation input of turning on the power triggers the switching of the display mode. That is, when the processor 51 receives the operation input of turning on the power, it detects the trigger for switching the display mode and switches the display mode.
  • the TV mode is set when the user turns on the power of the display device 5, and the display device 5 can be used in the same way as a normal TV.
  • the trigger for switching the display mode may be a combination of the orientations of the display 54.
  • the switching trigger may be that the display 54 changes from the first direction to the second direction and accepts the operation input of turning on the power.
  • the advertisement is not delivered in the mirror mode, and the advertisement is delivered only in the television mode. That is, no ads are displayed in mirror mode.
  • the advertisement may be served in the mirror mode.
  • the processor 51 may analyze the image captured by the camera 57 and request an advertisement from the management server 1 if a predetermined object is included. Predefined objects are, for example, certain clothing items such as hats and accessories. As a result, the advertisement can be effectively displayed even in the mirror mode.
  • the display device 5 When the first communication device 53 cannot access the communication network 3, the display device 5 does not receive the advertisement from the management server 1. In this case, the display device 5 does not display the advertisement in the television mode. Therefore, it is desirable that the display device 5 is always accessible to the communication network 3 at least in the television mode.
  • the processor 51 further performs the operation control process 518 by following the television mode program 522 recorded in the memory 52. Run.
  • the display device 5 according to the fifth embodiment at least a part of the functions of the display device 5 are restricted by the operation control process 518 during the period when the display device 5 is not connected to the management server 1 via the communication network 3 at least in the television mode. Will be done.
  • the state in which communication with the management server 1 is not possible means a state in which the first communication device 53 cannot access the communication network 3, for example, when the power supply of the first communication device 53 is OFF.
  • Some functions are, for example, television displays. Further, some functions may be other functions such as audio output. As a result, the advertisement delivery to the display device 5 of the management server 1 becomes easy to succeed.
  • the television display and the advertisement display are performed in the television mode, but the information other than the television display is not limited to the advertisement and is different from the television. Any information may be displayed as long as it is displayed.
  • Information different from television may be, for example, paintings (images of works of art), entertainment shows around the world, and the like.
  • information different from the television displayed by the user himself / herself from among the information different from the plurality of televisions displayed on the display 54 (for example, painting 1 and painting 2) ) May be selected to display the painting 1 in the left area 22 and the painting 2 in the right area 22.
  • the user can select and display information different from the favorite painting 1 and painting 2 televisions on the screen.
  • Information different from TV may be displayed instead of advertisement. Alternatively, it may be displayed together with the advertisement.
  • the advertisement may be displayed in the area 22 on the right side, and information different from that of the television may be displayed in the area 22 on the left side.
  • information different from that of the television may be displayed at different times together with the advertisement. For example, they may be displayed alternately at predetermined time intervals.
  • information other than advertisements can be delivered to the user at the same time as the TV.
  • the user can obtain information other than advertisements as well as watching TV.
  • the user may operate the input device 55 or the remote controller 6 to switch the display screen.
  • the user can operate the input device 55 or the remote controller 6 to select each mode.
  • the first mode 71 is displayed in the central area 21 of the display 54, but it may be displayed in the left and right areas 22 of the display 54.
  • one television program may be displayed from the central region 21 to the left and right regions 22, or a plurality of different regions.
  • a television program (for example, three television programs) may be displayed separately in the central region 21 and the left and right regions 22.
  • a third mode 73 in which information different from that of the television, for example, an advertisement is displayed in the left and right regions 22 of the display 54, and information different from the television, for example, an advertisement is displayed in the central region 21 to the left and right regions 22 of the display 54.
  • a fourth mode 74 that displays over the above, and the user can operate the input device 55 or the remote controller 6 to select each mode.
  • the third mode 73 is displayed in the left and right regions 22 of the display 54, but it may be displayed in the central region 21 of the display 54.
  • one advertisement may be displayed from the central area 21 to the left and right areas 22, and a plurality of different advertisements may be displayed. (For example, three advertisements) may be displayed separately in the central area 21, the left and right areas 22, and each area.
  • Management server 3 Communication network 5: Display device 6: Remote control 7: Processing device 9: Processing device 11: Processor 12: Memory 13: Communication device 21: First area 22: Second area 23: Button 50: Control device 51: Processor 52: Memory 53: First communication device 54: Display 54A: Film 55: Input device 56: Sensor 57: Camera 58: Second communication device 59: Antenna 61: Button 71: First mode 72: First 2 mode 73: 3rd mode 74: 4th mode 100: System 111: Delivery process 112: Selection process 113: Registration process 114: Purchase process 115: Decision process 121: Equipment database 122: Advertising database 123: Delivery result 124: Computer Program 511: Detection processing 512: Request processing 513: First output processing 514: TV output processing 515: Advertisement output processing 516: Switching processing 517: Second output processing 518: Operation control processing 521: Unique data 522: Program for TV mode 523: Mirror mode program 524: Display program database 5221: TV output program 5222:

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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Databases & Information Systems (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

[Problem] To provide a display device capable of effectively displaying an advertisement without loss of user convenience. [Solution] A display device 5 is a display device that has a plurality of display modes including a television mode and a non-television mode. In the television mode, the display device 5 performs television display in a first area of a display screen. In a second period overlapping a first period in which the television display is performed, the display device 5 performs information display different from the television display in a second area of the display screen.

Description

表示装置の制御方法、及び、表示装置Display device control method and display device
　本開示は、表示装置の制御方法、及び、表示装置に関する。 This disclosure relates to a display device control method and a display device.
　テレビ番組の表示装置において、インターネット等の通信網を介して配信された広告を表示可能な場合がある。例えば、特開２０１４－１２３８７２号公報（以下、特許文献１）の表示装置を利用すると、本来用途としてテレビ番組を表示する一方、副用途として広告を表示することができる。 In some cases, the display device of a TV program can display an advertisement delivered via a communication network such as the Internet. For example, by using the display device of Japanese Patent Application Laid-Open No. 2014-123872 (hereinafter, Patent Document 1), it is possible to display a television program as an original use while displaying an advertisement as a secondary use.
特開２０１４－１２３８７２号公報Japanese Unexamined Patent Publication No. 2014-123872
　広告主である企業側は、ユーザに対して広告を提示する機会を多く持ちたいという願望がある。しかしながら、特許文献１の表示装置を利用した場合、本来用途であるテレビ番組の表示中においては、副用途である広告は対応した優先度に基づいて時間的に遅らせて表示される。そのため、優先度によってはユーザに広告が提示される機会が減少してしまう。そこで、ユーザの利便性を損なうことなく効果的に広告を表示することができる表示装置が望まれる。 Companies, which are advertisers, have a desire to have many opportunities to present advertisements to users. However, when the display device of Patent Document 1 is used, the advertisement, which is a secondary use, is displayed with a time delay based on the corresponding priority during the display of the television program which is the original use. Therefore, depending on the priority, the chance of the advertisement being presented to the user is reduced. Therefore, a display device capable of effectively displaying an advertisement without impairing the convenience of the user is desired.
　ある実施の形態に従うと、表示装置の制御方法は、テレビモードと非テレビモードとを含む、複数の表示モードを有する表示装置の制御方法であって、テレビモードにおいて表示画面中の第１の領域でテレビ表示を行い、テレビ表示を行う第１の期間と重複する第２の期間において、表示画面中の第２の領域でテレビ表示とは異なる情報表示を行う、ことを含む。 According to a certain embodiment, the control method of the display device is a control method of a display device having a plurality of display modes including a television mode and a non-television mode, and the first region in the display screen in the television mode. In a second period that overlaps with the first period in which the television is displayed in the display screen, information display different from that in the television display is performed in the second area of the display screen.
　ある実施の形態に従うと、表示装置は、テレビモードと非テレビモードとを含む、複数の表示モードを有する表示装置であって、テレビモードにおいて表示画面中の第１の領域でテレビ表示を行い、テレビ表示を行う第１の期間と重複する第２の期間において、表示画面中の第２の領域でテレビ表示とは異なる情報表示を行う。 According to certain embodiments, the display device is a display device having a plurality of display modes, including a television mode and a non-television mode, in which the television display is performed in a first area of the display screen in the television mode. In the second period that overlaps with the first period of displaying the television, information display different from that of the television display is performed in the second area of the display screen.
　更なる詳細は、後述の実施形態として説明される。 Further details will be described as embodiments described below.
図１は、実施の形態に係るシステムの構成の概略図である。FIG. 1 is a schematic diagram of the configuration of the system according to the embodiment. 図２は、システムに含まれる管理サーバの構成の概略図である。FIG. 2 is a schematic diagram of the configuration of the management server included in the system. 図３は、システムに含まれる表示装置の構成の概略図である。FIG. 3 is a schematic diagram of the configuration of the display device included in the system. 図４は、表示装置のディスプレイの向きの変化を説明するための図である。FIG. 4 is a diagram for explaining a change in the orientation of the display of the display device. 図５は、表示装置がテレビモードであるときの表示画面の概略図である。FIG. 5 is a schematic view of a display screen when the display device is in the television mode. 図６は、費用を抑えてユーザが表示装置を入手できるビジネスモデルを表した図である。FIG. 6 is a diagram showing a business model in which a user can obtain a display device at a low cost. 図７は、機器データベースの一例である。FIG. 7 is an example of a device database. 図８は、広告データベースの一例である。FIG. 8 is an example of an advertising database. 図９は、システムでの広告提供の流れを表した図である。FIG. 9 is a diagram showing the flow of advertisement provision in the system. 図１０は、表示装置の他の例を説明するための図である。FIG. 10 is a diagram for explaining another example of the display device. 図１１は、表示装置の表示画面の選択の概略図である。FIG. 11 is a schematic view of selecting a display screen of the display device. 図１２は、表示装置の表示画面の切替えの概略図である。FIG. 12 is a schematic view of switching the display screen of the display device.
　＜１．表示装置の制御方法、及び、表示装置の概要＞ <1. Display device control method and display device overview>
　（１）実施の形態に係る表示装置の制御方法は、テレビモードと非テレビモードとを含む、複数の表示モードを有する表示装置の制御方法であって、テレビモードにおいて表示画面中の第１の領域でテレビ表示を行い、テレビ表示を行う第１の期間と重複する第２の期間において、表示画面中の第２の領域でテレビ表示とは異なる情報表示を行う、ことを含む。 (1) The display device control method according to the embodiment is a control method for a display device having a plurality of display modes including a television mode and a non-television mode, and is the first method in the display screen in the television mode. In the second period in which the television display is performed in the area and overlaps with the first period in which the television display is performed, the information display different from the television display is performed in the second area of the display screen.
　これにより、テレビモードにおいて、テレビ表示とテレビ表示とは異なる情報表示とが重複する期間に行われる。そのため、テレビ番組を視聴するユーザに対してテレビ表示とは異なる情報が表示されることになる。テレビ表示とは異なる情報は、後述のように広告である。また、絵画（美術品の映像）や、世界のエンターテイメントショーなどであってもよい。 As a result, in the TV mode, the TV display and the information display different from the TV display are performed during the overlapping period. Therefore, information different from that displayed on the television is displayed to the user who watches the television program. Information different from the television display is an advertisement as described later. It may also be a painting (video of an art object) or an entertainment show in the world.
　（２）好ましくは、テレビ表示とは異なる情報表示は、広告表示を含む。これにより、テレビ表示とは異なる情報が広告である場合には、広告を提示する機会を増加させ、広告効果を高めることができる。 (2) Preferably, the information display different from the television display includes an advertisement display. As a result, when the information different from that displayed on the television is the advertisement, the opportunity to present the advertisement can be increased and the advertising effect can be enhanced.
　（３）好ましくは、表示装置の制御方法は、非テレビモードからテレビモードへの切替をさらに含み、切替のトリガは、表示装置の向きの変更である。これにより、表示装置の向きが変更されると表示モードが自動で切り替わり、ユーザの利便性が高まるとともに、広告を提示する機会が確保される。 (3) Preferably, the control method of the display device further includes switching from the non-television mode to the television mode, and the trigger of the switching is the change of the orientation of the display device. As a result, when the orientation of the display device is changed, the display mode is automatically switched, which enhances the convenience of the user and secures an opportunity to present an advertisement.
　（４）好ましくは、表示装置の制御方法は、非テレビモードからテレビモードへ切り替えることをさらに含み、切替のトリガは、表示装置の電源ＯＮの操作入力を受け付けたことを含む。これにより、ユーザが表示装置の電源をＯＮすることで表示モードが自動的にテレビモードに切り替わる。そのため、ユーザは、通常のテレビと同じような使い方をすることができる。 (4) Preferably, the control method of the display device further includes switching from the non-television mode to the television mode, and the trigger for switching includes accepting the operation input of turning on the power of the display device. As a result, the display mode is automatically switched to the television mode when the user turns on the power of the display device. Therefore, the user can use it in the same way as a normal TV.
　（５）好ましくは、表示装置は、費用がスポンサーによって補填されることを条件としてユーザに入手されたものである。これにより、ユーザは、費用を抑えて表示装置を入手できるとともに、スポンサーは広告を提示する機会を得ることができる。 (5) Preferably, the display device is obtained by the user on the condition that the cost is covered by the sponsor. As a result, the user can obtain the display device at a low cost, and the sponsor can have an opportunity to present the advertisement.
　（６）好ましくは、表示装置の制御方法は、第１の領域で表示されるテレビ番組の情報を用いて広告表示のための広告データを選択することをさらに含む。テレビ番組の情報は、例えば、番組の内容を示す情報、番組のスポンサーに関する情報、番組中のコマーシャルの表示時間に関する情報、などである。これにより、表示している番組に応じた広告を表示装置に表示させることができ、広告効果を向上させることができる。 (6) Preferably, the control method of the display device further includes selecting advertisement data for displaying advertisements using the information of the television program displayed in the first area. The information of the television program is, for example, information indicating the content of the program, information on the sponsor of the program, information on the display time of the commercial in the program, and the like. As a result, the advertisement corresponding to the displayed program can be displayed on the display device, and the advertising effect can be improved.
　（７）好ましくは、表示装置の制御方法は、第１の領域で表示されるテレビ番組に含まれるスポンサー情報を用いて広告表示のための広告データを選択することをさらに含む。スポンサー情報を用いて広告表示のための広告データを選択することは、例えば、スポンサー情報に示されるスポンサーと一致する広告データを選択することである。これにより、広告のスポンサーが番組中のスポンサーと競合することなく、広告効果を向上させることができる。 (7) Preferably, the display device control method further includes selecting advertisement data for displaying advertisements using sponsor information included in the television program displayed in the first area. Selecting the advertisement data for displaying the advertisement using the sponsor information is, for example, selecting the advertisement data that matches the sponsor shown in the sponsor information. As a result, the advertising effectiveness can be improved without the sponsor of the advertisement competing with the sponsor in the program.
　（８）好ましくは、表示装置の制御方法は、表示装置の設置位置の属する地域を用いて広告表示のための広告データを選択することをさらに含む。これにより、地域に応じて広告効果を向上させることができる。 (8) Preferably, the control method of the display device further includes selecting the advertisement data for displaying the advertisement using the area to which the installation position of the display device belongs. As a result, the advertising effect can be improved according to the region.
　（９）好ましくは、表示装置の制御方法は、第１の領域で表示されるテレビ番組における広告の表示タイミングを用いて、第２の期間を決定することをさらに含む。これにより、例えば、テレビ番組における広告の表示タイミングと異なるタイミングを第２の期間とすることができる。その結果、広告の表示のタイミングが重複せず、広告効果を向上させることができる。 (9) Preferably, the control method of the display device further includes determining the second period by using the display timing of the advertisement in the television program displayed in the first area. Thereby, for example, a timing different from the display timing of the advertisement in the television program can be set as the second period. As a result, the timing of displaying the advertisement does not overlap, and the advertising effect can be improved.
　（１０）好ましくは、広告表示のための広告データは音声データを含み、表示装置の制御方法は、音声データを再生する期間においては、テレビ表示に伴う音声の再生を行わない。これにより、広告の音声が聞きやすくなり、広告効果を向上させることができる。 (10) Preferably, the advertisement data for displaying the advertisement includes the audio data, and the control method of the display device does not reproduce the audio accompanying the television display during the period for reproducing the audio data. This makes it easier to hear the voice of the advertisement and can improve the advertising effect.
　（１１）好ましくは、表示装置の制御方法は、非テレビモードにおいては、広告表示を行わない。これにより、テレビを視聴するタイミング以外では広告が表示されず、テレビ視聴以外の表示装置の使い勝手を向上させることができる。 (11) Preferably, the display device control method does not display advertisements in the non-television mode. As a result, the advertisement is not displayed except at the timing of watching TV, and the usability of the display device other than watching TV can be improved.
　（１２）好ましくは、表示装置の制御方法は、非テレビモードにおいても、広告表示を行うことをさらに含む。これにより、広告提示の機会を増加させ、広告効果を向上させることができる。 (12) Preferably, the control method of the display device further includes displaying advertisements even in the non-television mode. As a result, the opportunity for presenting the advertisement can be increased and the effectiveness of the advertisement can be improved.
　（１３）好ましくは、表示装置は表面に反射率の高いフィルムが貼付されており、消灯時にはミラーモードとして機能する。これにより、消灯時もミラーモードとすることができ、ユーザの使い勝手が向上する。 (13) Preferably, the display device has a film having a high reflectance attached to the surface thereof, and functions as a mirror mode when the display device is turned off. As a result, the mirror mode can be set even when the light is turned off, and the usability of the user is improved.
　（１４）好ましくは、表示装置の制御方法は、表示装置が広告を配信するサーバに接続していない期間に、表示装置の機能の少なくとも一部を制限することをさらに含む。 (14) Preferably, the control method of the display device further includes limiting at least a part of the functions of the display device during the period when the display device is not connected to the server that delivers the advertisement.
　（１５）好ましくは、表示装置の制御方法は、ユーザの操作入力を受け付ける入力装置を有し、テレビ表示とは異なる情報表示は複数を有し、入力装置により、ユーザが表示させたいテレビ表示とは異なる情報表示を選択することができる。これにより、ユーザは自身で選択して好きな絵画等のテレビと異なる情報を画面に表示させることができる。 (15) Preferably, the control method of the display device includes an input device that receives an operation input of the user, has a plurality of information displays different from the TV display, and is a TV display that the user wants to display by the input device. Can choose a different information display. As a result, the user can select and display information different from the television such as a favorite painting on the screen.
　（１６）好ましくは、表示装置の制御方法は、ユーザの操作入力を受け付ける入力装置を有し、入力装置により、テレビ表示を第１の領域又は第２の領域で行う第１モードとテレビ表示を第１の領域から第２の領域に亘って行う第２モードを選択することができる。これにより、テレビ表示を単独で表示する際に、広い領域で表示することができる。 (16) Preferably, the control method of the display device includes an input device that receives an operation input of the user, and the input device is used to perform a first mode and a television display in which the television display is performed in the first region or the second region. A second mode can be selected from the first region to the second region. As a result, when the television display is displayed independently, it can be displayed in a wide area.
　（１７）好ましくは、表示装置の制御方法は、ユーザの操作入力を受け付ける入力装置を有し、入力装置により、テレビ表示とは異なる情報表示を第１の領域又は第２の領域で行う第３モードとテレビ表示とは異なる情報表示を第１の領域から第２の領域に亘って行う第４モードを選択することができる。これにより、広告等のテレビと異なる情報を単独で表示する際に、広い領域で表示することができる。 (17) Preferably, the control method of the display device includes an input device that receives an operation input of the user, and the input device displays information different from the television display in the first area or the second area. It is possible to select a fourth mode in which information display different from the mode and the television display is performed from the first area to the second area. As a result, when displaying information different from that of a television such as an advertisement by itself, it can be displayed in a wide area.
　（１８）実施の形態に係る表示装置は、テレビモードと非テレビモードとを含む、複数の表示モードを有する表示装置であって、テレビモードにおいて表示画面中の第１の領域でテレビ表示を行い、テレビ表示を行う第１の期間と重複する第２の期間において、表示画面中の第２の領域でテレビ表示とは異なる情報表示を行う。 (18) The display device according to the embodiment is a display device having a plurality of display modes including a television mode and a non-television mode, and displays television in a first area of the display screen in the television mode. In the second period that overlaps with the first period of displaying the television, information display different from that of the television display is performed in the second area of the display screen.
　これにより、テレビモードにおいて、テレビ表示とテレビ表示とは異なる情報表示とが重複する期間に行われる。そのため、テレビ番組を視聴するユーザに対してテレビ表示とは異なる情報が表示されることになる。テレビ表示とは異なる情報は、上記のように広告である。また、絵画（美術品の映像）や、世界のエンターテイメントショーなどであってもよい。 As a result, in the TV mode, the TV display and the information display different from the TV display are performed during the overlapping period. Therefore, information different from that displayed on the television is displayed to the user who watches the television program. Information different from the television display is an advertisement as described above. It may also be a painting (video of an art object) or an entertainment show in the world.
　＜２．表示装置の制御方法、及び、表示装置の例＞ <2. Display device control method and display device example>
　図１を参照して、本実施の形態に係るシステム１００は、管理サーバ１を含む。管理サーバ１は、機器データベース１２１と広告データベース１２２とを有する。機器データベース１２１は、後述するスポンサー付機器を登録するデータベースである。広告データベース１２２は、配信する広告を登録するデータベースである。管理サーバ１は、インターネット等の通信網３に接続可能である。管理サーバ１は、広告データベース１２２から選択された広告を、通信網３を介して、機器データベース１２１に登録されている機器（本実施の形態では表示装置５）に配信する。 With reference to FIG. 1, the system 100 according to the present embodiment includes the management server 1. The management server 1 has a device database 121 and an advertisement database 122. The device database 121 is a database for registering sponsored devices, which will be described later. The advertisement database 122 is a database for registering advertisements to be delivered. The management server 1 can be connected to a communication network 3 such as the Internet. The management server 1 delivers the advertisement selected from the advertisement database 122 to the device (display device 5 in the present embodiment) registered in the device database 121 via the communication network 3.
　システム１００は、表示装置５を含む。表示装置５は、通信網３を介して管理サーバ１と通信する機能を有し、管理サーバ１から配信された広告を受信する。また、表示装置５はアンテナ５９を有し、テレビ信号によって変調された電波を受信する。受信された電波は復調され、テレビ信号が得られる。 System 100 includes a display device 5. The display device 5 has a function of communicating with the management server 1 via the communication network 3, and receives the advertisement delivered from the management server 1. Further, the display device 5 has an antenna 59 and receives radio waves modulated by a television signal. The received radio wave is demodulated and a television signal is obtained.
　表示装置５は、ディスプレイ５４を有する。ディスプレイ５４は出力部の一例である。出力部は、管理サーバ１から取得した広告や、テレビ信号に基づいたテレビ放送番組を出力する。出力部は、他の例として、スピーカや、マイクとスピーカとの組み合せ、などであってもよい。 The display device 5 has a display 54. The display 54 is an example of an output unit. The output unit outputs an advertisement acquired from the management server 1 and a television broadcast program based on the television signal. As another example, the output unit may be a speaker, a combination of a microphone and a speaker, and the like.
　表示装置５は、制御装置５０を含み、管理サーバ１から取得した広告の出力を制御する。また、制御装置５０は、ユーザの操作入力に従って、表示装置５の有する機能も制御する。表示装置５の有する機能とは、例えば、後述する表示モードの切り替えや、ディスプレイ５４の向きの切り替え、表示するチャンネルの変更、などである。 The display device 5 includes the control device 50 and controls the output of the advertisement acquired from the management server 1. The control device 50 also controls the functions of the display device 5 according to the user's operation input. The functions of the display device 5 include, for example, switching of the display mode described later, switching of the orientation of the display 54, changing the display channel, and the like.
　表示装置５は、さらに、入力装置５５を有する。入力装置５５は、表示装置５に対する操作入力を受け付ける。表示装置５に対する操作は、表示装置５の有する機能を発揮させるための操作を含む。表示装置５に対する操作は、表示された広告に対する操作を含んでもよい。広告に対する操作については後述する。また、表示装置５に対する操作は、後述するディスプレイ５４の向きの変化を指示する操作を含んでもよい。 The display device 5 further has an input device 55. The input device 55 receives an operation input to the display device 5. The operation on the display device 5 includes an operation for exerting the function of the display device 5. The operation on the display device 5 may include an operation on the displayed advertisement. The operation for the advertisement will be described later. Further, the operation on the display device 5 may include an operation for instructing a change in the orientation of the display 54, which will be described later.
　入力装置５５は、受け付けた操作入力に基づく操作信号を制御装置５０に入力する。制御装置５０は、入力された操作信号に基づいて処理を実行する。なお、表示装置５に対する操作入力を受け付ける装置は、入力装置５５に替えて、又は、入力装置５５に加えて、リモコン６であってもよい。 The input device 55 inputs an operation signal based on the received operation input to the control device 50. The control device 50 executes the process based on the input operation signal. The device that receives the operation input to the display device 5 may be a remote controller 6 instead of the input device 55 or in addition to the input device 55.
　システム１００は、さらに、処理装置７，９を含む。処理装置７は、後述する、スポンサーの有する処理装置である。処理装置９は、表示装置５の販売会社（以下、販社）が有する処理装置である。これらも、通信網３に接続可能であって、通信網３を介して管理サーバ１と通信可能である。 System 100 further includes processing devices 7 and 9. The processing device 7 is a processing device owned by the sponsor, which will be described later. The processing device 9 is a processing device owned by a sales company of the display device 5 (hereinafter referred to as a sales company). These are also connectable to the communication network 3 and can communicate with the management server 1 via the communication network 3.
　図２を参照して、管理サーバ１は、プロセッサ１１とメモリ１２とを有するコンピュータで構成される。メモリ１２は、一次記憶装置であってもよいし、二次記憶装置であってもよい。管理サーバ１は、通信網３にアクセスするための通信装置１３をさらに有する。 With reference to FIG. 2, the management server 1 is composed of a computer having a processor 11 and a memory 12. The memory 12 may be a primary storage device or a secondary storage device. The management server 1 further includes a communication device 13 for accessing the communication network 3.
　メモリ１２は、機器データベース１２１と、広告データベース１２２とを有する。また、メモリ１２は、後述する配信結果１２３を記憶している。また、メモリ１２は、プロセッサ１１によって実行されるコンピュータプログラム１２４を記憶している。 The memory 12 has a device database 121 and an advertisement database 122. Further, the memory 12 stores the delivery result 123, which will be described later. Further, the memory 12 stores a computer program 124 executed by the processor 11.
　プロセッサ１１は、メモリ１２に記憶されているコンピュータプログラム１２４を実行することによって、配信処理１１１を実行する。配信処理１１１は、広告データベース１２２に登録されている広告を機器データベース１２１に登録されている機器に配信する処理である。すなわち、配信処理１１１は、配信する広告のデータを通信装置１３に渡し、配信を指示する処理である。 The processor 11 executes the distribution process 111 by executing the computer program 124 stored in the memory 12. The distribution process 111 is a process of delivering the advertisement registered in the advertisement database 122 to the device registered in the device database 121. That is, the distribution process 111 is a process of passing the advertisement data to be distributed to the communication device 13 and instructing the distribution.
　配信処理１１１は、選択処理１１２を含む。選択処理１１２は、配信処理１１１を行って配信する広告を、広告データベース１２２から選択する処理である。選択処理１１２の具体的な処理については後述する。 The delivery process 111 includes the selection process 112. The selection process 112 is a process of selecting an advertisement to be delivered by performing the delivery process 111 from the advertisement database 122. The specific process of the selection process 112 will be described later.
　配信処理１１１は、さらに、決定処理１１５を含む。決定処理１１５は、配信処理１１１を行って広告を配信するタイミング、つまり、表示装置５で広告を表示するタイミングを決定する処理である。決定処理１１５の具体的な処理については後述する。 The delivery process 111 further includes a decision process 115. The determination process 115 is a process of determining the timing of performing the distribution process 111 to deliver the advertisement, that is, the timing of displaying the advertisement on the display device 5. The specific process of the determination process 115 will be described later.
　プロセッサ１１は、コンピュータプログラム１２４を実行することによって、登録処理１１３を実行する。登録処理１１３は、配信処理１１１による配信結果を配信結果１２３としてメモリ１２に登録する処理である。登録処理１１３によってメモリ１２に登録される配信結果１２３については後述する。 The processor 11 executes the registration process 113 by executing the computer program 124. The registration process 113 is a process of registering the distribution result of the distribution process 111 as the distribution result 123 in the memory 12. The delivery result 123 registered in the memory 12 by the registration process 113 will be described later.
　好ましくは、プロセッサ１１は、コンピュータプログラム１２４を実行することによって、購入処理１１４を実行する。購入処理１１４については後述する。 Preferably, the processor 11 executes the purchase process 114 by executing the computer program 124. The purchase process 114 will be described later.
　表示装置５は、表示モードとして、テレビモードと非テレビモードとを有する。テレビモードは、ディスプレイ５４にテレビ番組を表示するモードである。非テレビモードはテレビモード以外の表示モードであって、この例では、ミラーモードである。ミラーモードは、ディスプレイ５４を鏡として機能させるモードである。 The display device 5 has a television mode and a non-television mode as display modes. The television mode is a mode for displaying a television program on the display 54. The non-television mode is a display mode other than the television mode, and in this example, it is a mirror mode. The mirror mode is a mode in which the display 54 functions as a mirror.
　テレビモードと非テレビモードとは、ディスプレイ５４の向きによって切り替えられる。すなわち、ディスプレイ５４が第１の向きであるときにはテレビモード、ディスプレイ５４が第２の向きであるときには非テレビモードとなる。 The TV mode and the non-TV mode can be switched depending on the orientation of the display 54. That is, when the display 54 is in the first orientation, it is in the television mode, and when the display 54 is in the second orientation, it is in the non-television mode.
　図３を参照して、表示装置５は、制御装置５０と、ディスプレイ５４と、入力装置５５と、を含む。制御装置５０は、プロセッサ５１とメモリ５２とを有するコンピュータで構成される。 With reference to FIG. 3, the display device 5 includes a control device 50, a display 54, and an input device 55. The control device 50 includes a computer having a processor 51 and a memory 52.
　図４を参照して、ディスプレイ５４は矩形であって、第１の向きと第２の向きとに、向きが可変である。図４の例では、第１の向きは、長辺を縦、短辺を横にして縦長となる向き、つまり、長手方向が縦を向く向き、第２の向きは、長辺を横、短辺を縦にして横長となる向き、つまり、長手方向が横を向く向きである。表示装置５では、ディスプレイ５４が第１の向きのときに表示モードがミラーモードとなり、ディスプレイ５４が第２の向きのときに表示モードがテレビモードとなる。 With reference to FIG. 4, the display 54 has a rectangular shape, and the orientation is variable between the first orientation and the second orientation. In the example of FIG. 4, the first orientation is the orientation in which the long side is vertical and the short side is horizontal, that is, the longitudinal direction is vertical, and the second orientation is the long side in horizontal and short. The orientation is such that the sides are vertically elongated, that is, the longitudinal direction is horizontally oriented. In the display device 5, the display mode is the mirror mode when the display 54 is in the first orientation, and the display mode is the television mode when the display 54 is in the second orientation.
　ディスプレイ５４の向きは、一例として、ディスプレイ５４を物理的に回転させることによって可変となる。そのため、図示しない台座とディスプレイ５４との接続部に回転部材が設けられる。 As an example, the orientation of the display 54 can be changed by physically rotating the display 54. Therefore, a rotating member is provided at the connection portion between the pedestal and the display 54 (not shown).
　表示装置５は、さらに、センサ５６を含む。センサ５６は、ディスプレイ５４の向きの変化を検出するセンサである。センサ５６は、例えば、ディスプレイ５４の向きが変化する際に接触する位置に設けられた物理的なボタン、ディスプレイ５４の向きが変化する際にセンサ光を遮るように設けられた発光素子及び受光素子、などである。センサ５６は、検出結果を示すセンサ信号をプロセッサ５１に入力する。 The display device 5 further includes a sensor 56. The sensor 56 is a sensor that detects a change in the orientation of the display 54. The sensor 56 is, for example, a physical button provided at a position where it comes into contact when the orientation of the display 54 changes, a light emitting element and a light receiving element provided so as to block the sensor light when the orientation of the display 54 changes. , And so on. The sensor 56 inputs a sensor signal indicating a detection result to the processor 51.
　なお、ディスプレイ５４の向きは、プロセッサ５１の制御に従って可変であってもよい。例えば、表示装置５にはディスプレイ５４の向きを変化させるための駆動機構が設けられ、入力装置５５で受け付けたユーザ操作に従うプロセッサ５１の制御によって駆動機構が駆動し、ディスプレイ５４の向きが変化してもよい。又は、リモコン６に、ディスプレイ５４の向きの変化を指示するボタン６１が設けられ、ボタン６１に対するユーザ操作によってディスプレイ５４の向きの変化の指示が行われてもよい。この場合、センサ５６は不要となる。 The orientation of the display 54 may be variable according to the control of the processor 51. For example, the display device 5 is provided with a drive mechanism for changing the orientation of the display 54, and the drive mechanism is driven by the control of the processor 51 according to the user operation received by the input device 55, and the orientation of the display 54 is changed. May be good. Alternatively, the remote controller 6 may be provided with a button 61 for instructing the change in the orientation of the display 54, and the user operating the button 61 may instruct the change in the orientation of the display 54. In this case, the sensor 56 becomes unnecessary.
　表示装置５は、さらに、カメラ５７を含む。カメラ５７は、プロセッサ５１の制御に従って、又は、自動的に撮影動作を行い、撮影データをプロセッサ５１に入力する。図４に示されたように、カメラ５７は、ディスプレイ５４の裏面に設置される。ディスプレイ５４の、ユーザに向かう側の面を正面とする。その反対側の面を、ディスプレイ５４の裏面とする。 The display device 5 further includes a camera 57. The camera 57 performs a shooting operation according to the control of the processor 51 or automatically, and inputs the shooting data to the processor 51. As shown in FIG. 4, the camera 57 is installed on the back surface of the display 54. The side of the display 54 facing the user is the front surface. The surface on the opposite side is the back surface of the display 54.
　好ましくは、カメラ５７は、ディスプレイ５４が第１の向きとなり、ユーザがその正面に立ったときにユーザの頭部付近となる高さに設置される。これにより、第１の向きでカメラ５７によってディスプレイ５４の正面に立つユーザの全身を撮影することができる。 Preferably, the camera 57 is installed at a height near the user's head when the display 54 is in the first orientation and the user stands in front of the display 54. As a result, the whole body of the user standing in front of the display 54 can be photographed by the camera 57 in the first orientation.
　表示装置５は、通信網３にアクセスするための第１通信装置５３をさらに有する。第１通信装置５３は、プロセッサ５１の制御に従って広告データを配信する。 The display device 5 further includes a first communication device 53 for accessing the communication network 3. The first communication device 53 delivers the advertisement data under the control of the processor 51.
　表示装置５は、アンテナ５９が接続された第２通信装置５８をさらに有する。第２通信装置５８は、アンテナ５９によって電波を受信し、プロセッサ５１に入力する。受信された電波は、テレビ信号によって変調された電波である。 The display device 5 further includes a second communication device 58 to which the antenna 59 is connected. The second communication device 58 receives the radio wave by the antenna 59 and inputs it to the processor 51. The received radio wave is a radio wave modulated by a television signal.
　メモリ５２は、一次記憶装置であってもよいし、二次記憶装置であってもよい。メモリ５２は、固有データ５２１を記憶している。固有データ５２１は、表示装置５固有の識別情報である。また、メモリ５２は、ディスプレイ５４に表示されている番組に関する情報である表示番組を記憶する、表示番組データベース５２４を有する。 The memory 52 may be a primary storage device or a secondary storage device. The memory 52 stores the unique data 521. The unique data 521 is identification information unique to the display device 5. In addition, the memory 52 has a display program database 524 that stores display programs that are information about the programs displayed on the display 54.
　メモリ５２は、プロセッサ５１によって実行されるコンピュータプログラムである、テレビ（ＴＶ）モード用プログラム５２２と、ミラーモード用プログラム５２３と、を記憶している。テレビモード用プログラム５２２は、プロセッサ５１にテレビモードの処理を実行させるためのプログラムである。プロセッサ５１がテレビモード用プログラム５２２を実行することによって、表示装置５はテレビモードで動作する。ミラーモード用プログラム５２３は、プロセッサ５１にミラーモードの処理を実行させるためのプログラムである。プロセッサ５１がミラーモード用プログラム５２３を実行することによって、表示装置５はミラーモードで動作する。 The memory 52 stores a television (TV) mode program 522 and a mirror mode program 523, which are computer programs executed by the processor 51. The television mode program 522 is a program for causing the processor 51 to execute the television mode processing. When the processor 51 executes the TV mode program 522, the display device 5 operates in the TV mode. The mirror mode program 523 is a program for causing the processor 51 to execute the mirror mode processing. When the processor 51 executes the mirror mode program 523, the display device 5 operates in the mirror mode.
　テレビモードは、ディスプレイ５４にテレビ番組を表示するモードである。テレビモードでは、図５に示されるように、ディスプレイ５４に表示している同一画面の第１の領域である領域２１にテレビ番組を表示するとともに、テレビ番組の表示を行う期間（第１の期間）と重複する期間（第２の期間）において、同一画面の第２の領域である領域２２に、管理サーバ１から配信された広告も表示する。すなわち、テレビモードでは、ディスプレイ５４の同一画面の異なる領域２１，２２に、同時に、テレビ番組と管理サーバ１から配信された広告とが表示される。そのため、テレビモード用プログラム５２２は、テレビ出力プログラム５２２１と、広告出力プログラム５２２２とを含む。 The television mode is a mode for displaying a television program on the display 54. In the television mode, as shown in FIG. 5, a period during which the television program is displayed in the region 21 which is the first region of the same screen displayed on the display 54 and the television program is displayed (first period). ) And the second area (second period) of the same screen, the advertisement delivered from the management server 1 is also displayed in the area 22 which is the second area of the same screen. That is, in the television mode, the television program and the advertisement delivered from the management server 1 are simultaneously displayed in different areas 21 and 22 on the same screen of the display 54. Therefore, the TV mode program 522 includes a TV output program 5221 and an advertisement output program 5222.
　プロセッサ５１は、メモリ５２に記憶されているテレビモード用プログラム５２２に従うことによって、第１出力処理５１３を実行する。第１出力処理５１３は、テレビモードの表示をディスプレイ５４に行わせる処理である。 The processor 51 executes the first output process 513 by following the television mode program 522 stored in the memory 52. The first output process 513 is a process for causing the display 54 to display the television mode.
　ミラーモードは、ディスプレイ５４にカメラ５７による撮影画像を表示するモードである。カメラ５７は上記のようにディスプレイ５４の正面を撮影するものであるため、撮影画像がディスプレイ５４に表示され、そのディスプレイ５４を正面から見ると、鏡のような表示となる。 The mirror mode is a mode in which the image captured by the camera 57 is displayed on the display 54. Since the camera 57 captures the front surface of the display 54 as described above, the captured image is displayed on the display 54, and when the display 54 is viewed from the front, the display looks like a mirror.
　第１出力処理５１３は、テレビ出力処理５１４と広告出力処理５１５とを含む。プロセッサ５１は、テレビ出力プログラム５２２１に従うことによってテレビ出力処理５１４を実行する。テレビ出力処理５１４は、指示されたテレビ番組をディスプレイ５４の所定領域に表示する処理であって、第２通信装置５８から入力された電波を復調してテレビ信号を得、テレビ信号に基づくテレビ番組をディスプレイ５４中のテレビ表示用の領域（以下、テレビ領域）に表示する処理である。 The first output process 513 includes a television output process 514 and an advertisement output process 515. The processor 51 executes the television output process 514 according to the television output program 5221. The television output process 514 is a process of displaying the instructed television program in a predetermined area of the display 54, demodulating the radio wave input from the second communication device 58 to obtain a television signal, and the television program based on the television signal. Is a process of displaying in a television display area (hereinafter, television area) in the display 54.
　テレビ出力処理５１４は、さらに、ディスプレイ５４に表示するテレビ番組に関する情報を表示番組データベース５２４に記憶させる処理を含む。テレビ番組に関する情報は、テレビ番組のタイトル、放映時間、スポンサー、コマーシャルの内容、コマーシャルの放映時刻、キーワード、などであって、テレビ信号に含まれるものである。 The television output process 514 further includes a process of storing information about the television program displayed on the display 54 in the display program database 524. Information about a television program includes the title of the television program, the airing time, the sponsor, the content of the commercial, the airing time of the commercial, the keyword, and the like, and is included in the television signal.
　また、プロセッサ５１は、広告出力プログラム５２２２に従うことによって広告出力処理５１５を実行する。広告出力処理５１５は、管理サーバ１から配信された広告をディスプレイ５４の所定領域に表示する処理であって、第１通信装置５３から入力された広告データに基づく広告の表示を行う処理である。 Further, the processor 51 executes the advertisement output process 515 by following the advertisement output program 5222. The advertisement output process 515 is a process of displaying the advertisement delivered from the management server 1 in a predetermined area of the display 54, and is a process of displaying the advertisement based on the advertisement data input from the first communication device 53.
　プロセッサ５１は、第１出力処理５１３において、テレビ出力処理５１４と広告出力処理５１５とを並行して実行し、それぞれの実行による表示を、ディスプレイ５４の同一画面のそれぞれ規定領域に行う。これにより、テレビモードでは、テレビ番組が表示されるとともに、同一の画面に広告も表示される。 The processor 51 executes the television output process 514 and the advertisement output process 515 in parallel in the first output process 513, and displays the respective executions in the specified areas on the same screen of the display 54. As a result, in the television mode, the television program is displayed and the advertisement is also displayed on the same screen.
　プロセッサ５１は、メモリ５２に記憶されているミラーモード用プログラム５２３に従うことによって、第２出力処理５１７を実行する。第２出力処理５１７は、ミラーモードの表示をディスプレイ５４に行わせる処理である。すなわち、第２出力処理５１７は、カメラ５７から入力された撮影データに基づく画像をディスプレイ５４に表示する処理である。 The processor 51 executes the second output process 517 by following the mirror mode program 523 stored in the memory 52. The second output process 517 is a process for causing the display 54 to display the mirror mode. That is, the second output process 517 is a process of displaying an image based on the shooting data input from the camera 57 on the display 54.
　プロセッサ５１は、テレビ出力プログラム５２２１に従うことによって、さらに、検出処理５１１を実行する。検出処理５１１は、ミラーモードからテレビモードに切り替えるトリガを検出する処理である。切り替えのトリガは、予め規定されている、広告を出力するタイミング、すなわち、第１出力処理５１３を実行するイベントを指す。切り替えのトリガは、一例として、ディスプレイ５４の向きが第１の向きから第２の向きに変化したことの検出である。検出処理５１１では、センサ５６から入力されるセンサ信号に基づいてディスプレイ５４の向きの変化を検出する。 The processor 51 further executes the detection process 511 by following the television output program 5221. The detection process 511 is a process for detecting a trigger for switching from the mirror mode to the television mode. The trigger for switching refers to a predetermined timing for outputting an advertisement, that is, an event for executing the first output process 513. The trigger for switching is, for example, the detection that the orientation of the display 54 has changed from the first orientation to the second orientation. The detection process 511 detects a change in the orientation of the display 54 based on the sensor signal input from the sensor 56.
　なお、切り替えのトリガは、ユーザからの操作入力を受け付けることを含んでもよい。この場合、検出処理５１１は、入力装置５５やリモコン６からの操作信号の入力によって、ディスプレイ５４の向きの変化が指示されたことを検出する処理である。 Note that the switching trigger may include accepting an operation input from the user. In this case, the detection process 511 is a process for detecting that a change in the orientation of the display 54 is instructed by inputting an operation signal from the input device 55 or the remote controller 6.
　第１出力処理５１３は、さらに、切替処理５１６を含む。切替処理５１６は、検出処理５１１によって切り替えのトリガが検出されると、表示モードをミラーモードからテレビモードに切り替える処理である。切替処理５１６では、プロセッサ５１は、実行する処理を、第２出力処理５１７から第１出力処理５１３に切り替える。 The first output process 513 further includes a switching process 516. The switching process 516 is a process of switching the display mode from the mirror mode to the television mode when the trigger for switching is detected by the detection process 511. In the switching process 516, the processor 51 switches the process to be executed from the second output process 517 to the first output process 513.
　プロセッサ５１は、テレビモード用プログラム５２２に従うことによって、さらに、要求処理５１２を実行する。プロセッサ５１は、切り替えのトリガが検出されると切替処理５１６を実行するとともに、要求処理５１２も実行する。要求処理５１２は、管理サーバ１に対して広告の配信を要求する処理である。すなわち、要求処理５１２は、広告の配信を要求する信号を第１通信装置５３に渡し、管理サーバ１への送信を指示する処理である。 The processor 51 further executes the request processing 512 by following the television mode program 522. When the trigger for switching is detected, the processor 51 executes the switching process 516 and also executes the request process 512. The request process 512 is a process of requesting the management server 1 to deliver an advertisement. That is, the request process 512 is a process of passing a signal requesting the distribution of the advertisement to the first communication device 53 and instructing the transmission to the management server 1.
　要求処理５１２は、切り替えのトリガが検出された際に得られたデータを管理サーバ１に送信する処理を含む。切り替えのトリガが検出された際に得られたデータは、管理サーバ１において表示装置５の特定に用いられる情報を含む。表示装置５の特定に用いられる情報は、例えば、表示装置５固有の識別情報や、登録されたユーザに関する情報である。登録されたユーザに関する情報は、例えば、ユーザの性別や年齢や職業や興味のある分野などである。 The request process 512 includes a process of transmitting the data obtained when the switching trigger is detected to the management server 1. The data obtained when the switching trigger is detected includes information used for identifying the display device 5 in the management server 1. The information used for identifying the display device 5 is, for example, identification information unique to the display device 5 or information about a registered user. The information about the registered user is, for example, the user's gender, age, occupation, field of interest, and the like.
　切り替えのトリガが検出された際に得られたデータは、さらに、表示番組データベース５２４に記憶されている、テレビモードで表示されているテレビ番組に関する情報を含む。 The data obtained when the switching trigger is detected further includes information about the TV program displayed in the TV mode, which is stored in the display program database 524.
　ここで、図６を用いて、システム１００を利用した表示装置５の販売に関するビジネスモデルについて説明する。図６を参照して、表示装置５を入手したいユーザは、表示装置５の販社に対して代金Ａを支払うことによって（ステップＳ１０１）、販社から表示装置５を入手する（ステップＳ１０３）。ステップＳ１０１及びステップＳ１０３は、図示しないユーザの端末装置及び販社の有する処理装置９との間の電子商取引であってよい。なお、代金Ａは、０を含む。すなわち、ステップＳ１０１は、無料で入手することを含む。 Here, with reference to FIG. 6, a business model relating to the sale of the display device 5 using the system 100 will be described. With reference to FIG. 6, a user who wants to obtain the display device 5 obtains the display device 5 from the sales company by paying the price A to the sales company of the display device 5 (step S101) (step S103). Step S101 and step S103 may be an electronic commerce transaction between a terminal device of a user (not shown) and a processing device 9 owned by a sales company. The price A includes 0. That is, step S101 includes obtaining it free of charge.
　販社は、処理装置９を用いて、表示装置５を管理サーバ１に登録する（ステップＳ１０５）。ステップＳ１０５では、処理装置９から管理サーバ１に必要な情報が送信され、機器データベース１２１に登録される。 The sales company registers the display device 5 in the management server 1 by using the processing device 9 (step S105). In step S105, necessary information is transmitted from the processing device 9 to the management server 1 and registered in the device database 121.
　管理サーバ１を有する管理者からは、販社に対して代金Ｂが支払われる（ステップＳ１０７）。ステップＳ１０７では、管理サーバ１から販社の処理装置９に対して電子決済が行われてもよい。代金Ｂは、表示装置５の本来の費用から代金Ａを差し引いた金額である。つまり、管理者によって、ユーザが支払った表示装置５の費用が補填される。これにより、販社には、表示装置５の本来の費用が支払われることになる。 The administrator who has the management server 1 pays the price B to the sales company (step S107). In step S107, electronic payment may be performed from the management server 1 to the processing device 9 of the sales company. The price B is an amount obtained by subtracting the price A from the original cost of the display device 5. That is, the administrator compensates for the cost of the display device 5 paid by the user. As a result, the sales company will be paid the original cost of the display device 5.
　ステップＳ１０７の、スポンサーによる費用の補填を条件としてユーザに入手された表示装置５を、スポンサー付機器と称する。上記ステップＳ１０５では、表示装置５を、スポンサー付機器として管理サーバ１に登録する。 The display device 5 obtained by the user on the condition that the cost is compensated by the sponsor in step S107 is referred to as a sponsored device. In step S105, the display device 5 is registered in the management server 1 as a sponsored device.
　ステップＳ１０５では、一例として、表示装置５固有の識別情報（機器ＩＤ）が管理サーバ１に登録される。識別情報とともに、ユーザに関する情報や、設置位置を特定する情報などが登録されてもよい。ユーザ情報は、例えば、ユーザ名などのユーザ固有の情報である。その他、ユーザ情報は、例えば、性別や年齢などの属性情報などを含んでもよい。設置位置を特定する情報は、住所や緯度経度などであってもよい。 In step S105, as an example, the identification information (device ID) unique to the display device 5 is registered in the management server 1. In addition to the identification information, information about the user, information for specifying the installation position, and the like may be registered. The user information is user-specific information such as a user name. In addition, the user information may include, for example, attribute information such as gender and age. The information that identifies the installation position may be an address, latitude and longitude, and the like.
　処理装置９からこのような情報を取得することによって、管理サーバ１の機器データベース１２１には、図７に示されるようなスポンサー付機器に関する情報が登録される。すなわち、図７を参照して、機器データベース１２１には、スポンサー付機器の固有の識別情報（機器ＩＤ）が登録される。好ましくは、さらに、ユーザ情報や設置位置を特定する情報が登録される。 By acquiring such information from the processing device 9, information about the sponsored device as shown in FIG. 7 is registered in the device database 121 of the management server 1. That is, with reference to FIG. 7, unique identification information (device ID) of the sponsored device is registered in the device database 121. Preferably, further, user information and information for specifying the installation position are registered.
　管理者には、スポンサーから広告配信が依頼され、広告費用が支払われる（ステップＳ１０９）。ステップＳ１０９では、スポンサーの有する処理装置７から管理サーバ１に対して広告に関するデータが送信されるとともに、広告費用が電子決済されてもよい。また、販社は、システム１００の利用料（ロイヤリティ）を、管理サーバ１を有する管理者に対して支払ってもよい。このとき、処理装置９を用いて電子決済が行われてもよい。 The sponsor is requested to deliver the advertisement by the sponsor, and the advertisement cost is paid (step S109). In step S109, data related to the advertisement may be transmitted from the processing device 7 owned by the sponsor to the management server 1, and the advertisement cost may be settled electronically. Further, the sales company may pay the usage fee (royalty) of the system 100 to the administrator having the management server 1. At this time, electronic payment may be performed using the processing device 9.
　なお、図６の例では、管理サーバ１を有する管理者と、処理装置９を有する販社とが別の者、つまり、管理サーバ１と処理装置９とが独立した異なる装置であるものとしている。しかしながら、これら２者が同一、つまり、管理サーバ１と処理装置９とが同一の装置、又は、関連して処理を実行する装置群に含まれてもよい。この場合、販社のシステム１００の利用料は発生しない分、ステップＳ１０１でユーザが支払う代金Ａを抑えることができ、表示装置５の販売が促進されることが期待できる。 In the example of FIG. 6, it is assumed that the administrator having the management server 1 and the sales company having the processing device 9 are different persons, that is, the management server 1 and the processing device 9 are independent and different devices. However, these two may be included in the same device, that is, the management server 1 and the processing device 9 are the same device, or a group of devices that execute processing in relation to each other. In this case, since the usage fee of the system 100 of the sales company is not generated, the price A paid by the user in step S101 can be suppressed, and it can be expected that the sales of the display device 5 will be promoted.
　処理装置７から管理サーバ１に送信される広告に関するデータは、一例として、広告の固有の識別情報（広告ＩＤ）と、広告を表示させるための広告データと、広告主となる処理装置９を有するスポンサーの情報と、含む。 As an example, the data related to the advertisement transmitted from the processing device 7 to the management server 1 includes the unique identification information (advertisement ID) of the advertisement, the advertisement data for displaying the advertisement, and the processing device 9 as an advertiser. Includes sponsor information.
　また、広告出力時の番組を特定するデータである番組識別データをさらに含んでもよい。番組識別データは、例えば、番組そのものの情報と、番組放映中に出力されるコマーシャル（ＣＭ）の情報と、を含む。 Further, the program identification data, which is the data for identifying the program at the time of advertising output, may be further included. The program identification data includes, for example, information on the program itself and information on commercials (CM) output during the broadcast of the program.
　また、広告を配信するスポンサー付機器を特定するデータである機器識別データをさらに含んでもよい。機器識別データは、例えば、機器のユーザの性別などのユーザ属性を含む。 Further, the device identification data, which is the data for identifying the sponsored device to which the advertisement is delivered, may be further included. The device identification data includes user attributes such as, for example, the gender of the user of the device.
　管理者は、ユーザに広告を配信する（ステップＳ１１１）。ステップＳ１１１では、管理サーバ１から、ユーザの入手した表示装置５に対して広告データが送信される。このとき、管理サーバ１では、配信する広告を、広告データベース１２２から選択する選択処理１１２が実行される。 The administrator delivers the advertisement to the user (step S111). In step S111, the management server 1 transmits the advertisement data to the display device 5 obtained by the user. At this time, the management server 1 executes the selection process 112 for selecting the advertisement to be delivered from the advertisement database 122.
　表示装置５は広告データを受信し、広告データに基づいて広告が表示される。ユーザに広告を配信した管理者は、配信結果を管理サーバ１に登録するとともに、登録された配信結果に基づいて、広告の配信をスポンサーに報告する（ステップＳ１１３）。ステップＳ１１３では、管理サーバ１のメモリ１２に配信結果１２３が登録されるとともに、管理サーバ１から処理装置７に対して、配信結果１２３に基づく配信結果を示すデータが送信される。 The display device 5 receives the advertisement data, and the advertisement is displayed based on the advertisement data. The administrator who has delivered the advertisement to the user registers the delivery result in the management server 1 and reports the delivery of the advertisement to the sponsor based on the registered delivery result (step S113). In step S113, the distribution result 123 is registered in the memory 12 of the management server 1, and data indicating the distribution result based on the distribution result 123 is transmitted from the management server 1 to the processing device 7.
　このように、図６に示されたビジネスモデルでは、表示装置５を入手したいユーザは、表示装置５の本来の代金よりも低い代金Ａで表示装置５を入手できる。 As described above, in the business model shown in FIG. 6, a user who wants to obtain the display device 5 can obtain the display device 5 at a price A lower than the original price of the display device 5.
　システム１００では、図９に示された流れで広告が配信される。すなわち、図９を参照して、スポンサー付機器である表示装置５において、図４に示されたようにディスプレイ５４の向きが第１の向きから第２の向きに変更されるユーザ操作が行われた場合など（ステップＳ１）、表示装置５において表示モードを切り替えるトリガが検出される（ステップＳ３）。 In the system 100, the advertisement is delivered according to the flow shown in FIG. That is, with reference to FIG. 9, in the display device 5 which is a sponsored device, a user operation is performed in which the orientation of the display 54 is changed from the first orientation to the second orientation as shown in FIG. In such a case (step S1), a trigger for switching the display mode is detected in the display device 5 (step S3).
　切り替えるトリガが検出されると、表示装置５のプロセッサ５１は、表示モードをミラーモードからテレビモードに切り替えるとともに（ステップＳ４）、トリガ検出時のデータを取得する（ステップＳ５）。ステップＳ５では、例えば、表示しているテレビ番組に関する情報などが取得される。表示装置５は、取得されたデータを送信するとともに、広告の要求を管理サーバ１に対して行う（ステップＳ７）。 When the trigger to be switched is detected, the processor 51 of the display device 5 switches the display mode from the mirror mode to the television mode (step S4), and acquires the data at the time of trigger detection (step S5). In step S5, for example, information about the displayed TV program is acquired. The display device 5 transmits the acquired data and makes an advertisement request to the management server 1 (step S7).
　表示装置５から広告の要求を受けた管理サーバ１は、表示装置５から受信したデータの少なくとも一部をメモリ１２に記憶させる。この記憶は、後述する、配信結果１２３に含まれてもよい。すなわち、広告の配信結果と関連付けて記憶されてもよい。また、管理サーバ１は、表示装置５に配信する広告を広告データベース１２２から選択する選択処理を実行する（ステップＳ９）。また、管理サーバ１は、選択した広告を、表示装置５で表示するタイミングを決定する決定処理を実行する（ステップＳ１０）。そして、管理サーバ１は、選択した広告を、決定したタイミングで表示されるように表示装置５に配信する（ステップＳ１１）。 The management server 1 that receives the advertisement request from the display device 5 stores at least a part of the data received from the display device 5 in the memory 12. This memory may be included in the delivery result 123, which will be described later. That is, it may be stored in association with the delivery result of the advertisement. Further, the management server 1 executes a selection process of selecting an advertisement to be delivered to the display device 5 from the advertisement database 122 (step S9). In addition, the management server 1 executes a determination process for determining the timing at which the selected advertisement is displayed on the display device 5 (step S10). Then, the management server 1 delivers the selected advertisement to the display device 5 so as to be displayed at a determined timing (step S11).
　ステップＳ９では、一例として、表示装置５で表示されている番組に応じて、広告データベース１２２から配信する広告を選択する。この場合、管理サーバ１のプロセッサ１１は、表示装置５からの要求に含まれている、表示モードを切り替えるトリガの検出時のデータに基づいて、広告データベース１２２に登録されている広告の情報を参照してもよい。 In step S9, as an example, an advertisement to be delivered from the advertisement database 122 is selected according to the program displayed on the display device 5. In this case, the processor 11 of the management server 1 refers to the advertisement information registered in the advertisement database 122 based on the data at the time of detecting the trigger for switching the display mode included in the request from the display device 5. You may.
　また、好ましくは、トリガの検出後、テレビモード中に、表示装置５からテレビ番組に関する情報などの状況を示すデータが管理サーバ１に送信される。状況を示すデータは、所定の間隔などの予め規定されたタイミングで表示装置５から管理サーバ１に送信されてもよいし、表示装置５に状況の変化が生じたときに管理サーバ１に送信されてもよい。状況の変化は、例えば、表示していたテレビ番組が終了したことや、チャンネルが変更されたこと、などである。 Also, preferably, after the trigger is detected, data indicating the status such as information about the TV program is transmitted from the display device 5 to the management server 1 during the TV mode. The data indicating the status may be transmitted from the display device 5 to the management server 1 at a predetermined timing such as a predetermined interval, or may be transmitted to the management server 1 when the status changes in the display device 5. You may. Changes in the situation include, for example, the TV program being displayed has ended, the channel has been changed, and so on.
　この場合、ステップＳ９の広告の選択は、テレビモード中にさらに実行されてもよい。すなわち、広告の選択は、表示装置５からデータを受信するたびに実行されてもよいし、所定の時間間隔など予め規定されたタイミングで実行されてもよい。これにより、表示装置５がテレビモードであるときにおいてチャンネルが変更されるなど状況が変化した場合であっても、適切な広告を配信することができる。 In this case, the advertisement selection in step S9 may be further executed during the television mode. That is, the selection of the advertisement may be executed every time data is received from the display device 5, or may be executed at a predetermined timing such as a predetermined time interval. As a result, even when the situation changes such as when the display device 5 is in the television mode and the channel is changed, an appropriate advertisement can be delivered.
　例えば、広告データベース１２２に登録された広告のうち、番組識別データに含まれる番組情報が、表示装置５からの要求に含まれている番組情報に一致、又は、類似する広告を、配信する広告として選択する。これにより、表示している番組に応じた広告が表示装置５に配信される。その結果、広告効果を向上させることができる。 For example, among the advertisements registered in the advertisement database 122, the program information included in the program identification data matches or is similar to the program information included in the request from the display device 5, as an advertisement to be delivered. select. As a result, the advertisement corresponding to the displayed program is delivered to the display device 5. As a result, the advertising effect can be improved.
　また例えば、広告データベース１２２に登録された広告のうち、スポンサーが、表示装置５からの要求に含まれている番組情報に含まれるスポンサーと一致する広告を、配信する広告として選択する。これにより、広告のスポンサーが番組中のスポンサーと競合することなく、広告配信の効果を向上させることができる。 Further, for example, among the advertisements registered in the advertisement database 122, the sponsor selects an advertisement that matches the sponsor included in the program information included in the request from the display device 5 as the advertisement to be delivered. As a result, the effectiveness of the advertisement distribution can be improved without the sponsor of the advertisement competing with the sponsor in the program.
　また例えば、表示装置５からの要求に含まれている番組情報に基づいて、ＣＭ時間以外のタイミングと広告を表示するタイミングを決定する。これにより、番組中のＣＭと広告とが同時に表示されることがなくなり、広告の効果を損なうことがなくなる。 Further, for example, based on the program information included in the request from the display device 5, the timing other than the CM time and the timing for displaying the advertisement are determined. As a result, the CM in the program and the advertisement are not displayed at the same time, and the effect of the advertisement is not impaired.
　ステップＳ９では、表示装置５から受信したさらに他のデータに基づいて広告データベース１２２から配信する広告を選択してもよい。また、ステップＳ１０では、表示装置５から受信したさらに他のデータに基づいて表示装置５に配信するタイミングを決定してもよい。さらに他のデータは、例えば、ユーザの属性、表示装置５の設置されている地域、などである。 In step S9, the advertisement to be delivered from the advertisement database 122 may be selected based on the other data received from the display device 5. Further, in step S10, the timing of distribution to the display device 5 may be determined based on the other data received from the display device 5. Still other data are, for example, user attributes, areas where the display device 5 is installed, and the like.
　広告が配信された表示装置５は、広告データに基づいて広告を表示する（ステップＳ１３）。これにより、表示装置５では、ミラーモードからテレビモードに切り替わると、テレビモード中には番組の表示とともに広告が表示されることになる。このため、広告がユーザに提示される機会を格段に増加させることができる。また、表示している番組の内容に適した広告が、適したタイミングで表示されることになる。これにより、ユーザのテレビ番組の視聴を妨げることなく効果的に広告が表示される。 The display device 5 to which the advertisement is delivered displays the advertisement based on the advertisement data (step S13). As a result, when the display device 5 switches from the mirror mode to the television mode, the advertisement is displayed together with the display of the program during the television mode. Therefore, the opportunity for the advertisement to be presented to the user can be significantly increased. In addition, an advertisement suitable for the content of the displayed program will be displayed at a suitable timing. As a result, the advertisement is effectively displayed without interfering with the user's viewing of the TV program.
　また、広告を配信した管理サーバ１は、メモリ１２に配信結果１２３を記憶させる（ステップＳ１５）。配信結果１２３は、一例として、配信した広告固有の識別情報と配信先の表示装置５固有の識別情報との組み合せである。好ましくは、配信結果１２３は、表示装置５から受信したデータの少なくとも一部と関連付けて記憶させる。表示装置５から受信したデータの少なくとも一部は、例えば、ステップＳ９の配信する広告を選択する処理において用いられたデータである。又は、選択する処理で用いられていないデータも含め、表示装置５から受信したデータのすべてを記憶させてもよい。これにより、どのようなデータを識別データとして広告データに含ませることが有効か、などの分析に用いることができる。その結果、より効果的な広告の配信につなげることができる。 Further, the management server 1 that has delivered the advertisement stores the delivery result 123 in the memory 12 (step S15). As an example, the distribution result 123 is a combination of the distribution-specific identification information and the distribution destination display device 5-specific identification information. Preferably, the delivery result 123 is stored in association with at least a part of the data received from the display device 5. At least a part of the data received from the display device 5 is, for example, the data used in the process of selecting the advertisement to be delivered in step S9. Alternatively, all the data received from the display device 5 may be stored, including the data not used in the selected process. As a result, it can be used for analysis such as what kind of data is effective to be included in the advertisement data as identification data. As a result, it is possible to lead to more effective advertisement distribution.
　図９に示された以上の動作が行われることで、本システムでは、スポンサーにとって効果的な広告の配信を実現することが可能になる。そのため、図６に示されたビジネスモデルで、ステップＳ１０９でスポンサーが管理者に支払う広告費用が確保される。 By performing the above operations shown in FIG. 9, this system makes it possible to realize effective advertisement distribution for the sponsor. Therefore, in the business model shown in FIG. 6, the advertising cost paid by the sponsor to the administrator in step S109 is secured.
　また、ステップＳ１１３で配信結果がスポンサーに報告されることによって、上記のように配信結果を分析に用いるなど、効果的な広告の配信につなげることができる。これによっても、図６に示されたビジネスモデルで、ステップＳ１０９でスポンサーが管理者に支払う広告費用が確保される。 Further, by reporting the distribution result to the sponsor in step S113, it is possible to lead to effective advertisement distribution such as using the distribution result for analysis as described above. This also secures the advertising costs paid by the sponsor to the administrator in step S109 in the business model shown in FIG.
　その結果、管理者は、スポンサーから支払われた広告費用を用いてステップＳ１０７の代金Ｂ，つまり、ユーザが表示装置５を入手する際の表示装置５の費用の補填を行うことができる。これにより、ユーザは、より安価で表示装置５を入手することが可能になる。 As a result, the administrator can use the advertising cost paid by the sponsor to compensate for the price B in step S107, that is, the cost of the display device 5 when the user obtains the display device 5. This makes it possible for the user to obtain the display device 5 at a lower cost.
［第２の実施の形態］ [Second Embodiment]
　表示装置５に配信される広告は、商品を購入する操作入力を受け付け可能であってもよい。例えば、図５に示されたように、ディスプレイ５４に表示された広告には、購入のための処理を指示するボタン２３が含まれている。 The advertisement delivered to the display device 5 may be able to accept the operation input for purchasing the product. For example, as shown in FIG. 5, the advertisement displayed on the display 54 includes a button 23 instructing a process for purchase.
　この場合、図９を再び参照して、表示装置５のプロセッサ５１は、ボタン２３への操作入力を受け付けると（ステップＳ１７）、購入処理のためのデータを送信するとともに、購入処理を管理サーバ１に対して要求する（ステップＳ１９）。管理サーバ１は、要求に応じて購入処理を実行する（ステップＳ２１）。 In this case, referring to FIG. 9 again, when the processor 51 of the display device 5 receives the operation input to the button 23 (step S17), it transmits the data for the purchase process and performs the purchase process on the management server 1. (Step S19). The management server 1 executes the purchase process in response to the request (step S21).
　ステップＳ２１の購入処理は、一般的な電子的な購入処理であってよい。そのため、ステップＳ１９で表示装置５から送信されるデータは、例えばユーザ名、住所及びクレジットカード情報などの購入処理に必要な一般的なデータである。 The purchase process in step S21 may be a general electronic purchase process. Therefore, the data transmitted from the display device 5 in step S19 is general data necessary for the purchase process such as the user name, the address, and the credit card information.
　表示装置５に表示される広告を、購入の操作を受け付けることが可能なものとすることで、効果的な販売促進を行うこともできる。これによっても、図６に示されたビジネスモデルで、ステップＳ１０９でスポンサーが管理者に支払う広告費用が確保される。 By making the advertisement displayed on the display device 5 able to accept the purchase operation, it is possible to carry out effective sales promotion. This also secures the advertising costs paid by the sponsor to the administrator in step S109 in the business model shown in FIG.
［第３の実施の形態］ [Third Embodiment]
　第３の実施の形態に係る表示装置５では、図１０に示されたように、ディスプレイ５４の表面に、反射率の高いフィルム５４Ａが貼付されている。フィルム５４Ａは、背面からの光の照射がない場合に、反射率が１００％に近いものとする。このため、ディスプレイ５４消灯時にはフィルム５４Ａに反射されることで表示装置５は鏡として機能する。この場合も、表示装置５のミラーモードに含める。 In the display device 5 according to the third embodiment, as shown in FIG. 10, a film 54A having a high reflectance is attached to the surface of the display 54. The reflectance of the film 54A is close to 100% when there is no irradiation of light from the back surface. Therefore, when the display 54 is turned off, the display device 5 functions as a mirror by being reflected by the film 54A. This case is also included in the mirror mode of the display device 5.
　一方、フィルム５４Ａは、背面からの光の照射がある場合に、反射率が極めて低くなるものとする。このため、ディスプレイ５４点灯時にはディスプレイ５４の表示がフィルム５４Ａを透過する。 On the other hand, the reflectance of the film 54A is extremely low when there is light irradiation from the back surface. Therefore, when the display 54 is lit, the display of the display 54 passes through the film 54A.
　第３の実施の形態に係る表示装置５では、表示装置５の電源がＯＦＦのときにミラーモードとなり、電源がＯＮされることでテレビモードとなる。この場合、電源ＯＮの操作入力が表示モードの切り替えのトリガとなる。すなわち、プロセッサ５１は、電源ＯＮの操作入力を受け付けると表示モードの切り替えのトリガを検出し、表示モードを切り替える。これにより、ユーザが表示装置５の電源をＯＮしたタイミングでテレビモードとなり、通常のテレビと同じような使い方をすることができる。 In the display device 5 according to the third embodiment, the mirror mode is set when the power of the display device 5 is turned off, and the television mode is set when the power is turned on. In this case, the operation input of turning on the power triggers the switching of the display mode. That is, when the processor 51 receives the operation input of turning on the power, it detects the trigger for switching the display mode and switches the display mode. As a result, the TV mode is set when the user turns on the power of the display device 5, and the display device 5 can be used in the same way as a normal TV.
　なお、表示モードの切り替えのトリガは、さらに、ディスプレイ５４の向きを組み合わせたものであってもよい。例えば、ディスプレイ５４が第１の向きから第２の向きに変化し、かつ、電源ＯＮの操作入力を受け付けることが切り替えのトリガであってもよい。これにより、ユーザがディスプレイ５４を第２の向きにして電源をＯＮしたタイミングでテレビモードとなり、自然な向きで番組表示を行うことができる。 The trigger for switching the display mode may be a combination of the orientations of the display 54. For example, the switching trigger may be that the display 54 changes from the first direction to the second direction and accepts the operation input of turning on the power. As a result, when the user turns the display 54 in the second direction and turns on the power, the television mode is set and the program can be displayed in a natural direction.
［第４の実施の形態］ [Fourth Embodiment]
　なお、第１の実施の形態～第３の実施の形態では、ミラーモードのときには広告は配信されず、テレビモードのときのみ広告が配信されるものとしている。すなわち、ミラーモードでは広告は表示されない。しかしながら、他の例として、ミラーモードのときに広告が配信されてもよい。例えば、プロセッサ５１はカメラ５７による撮影画像を解析し、予め規定したオブジェクトが含まれる場合には管理サーバ１に広告を要求してもよい。予め規定したオブジェクトは、例えば、帽子やアクセサリーなどの特定の服飾品、などである。これにより、ミラーモードにおいても効果的に広告を表示することができる。 Note that in the first to third embodiments, the advertisement is not delivered in the mirror mode, and the advertisement is delivered only in the television mode. That is, no ads are displayed in mirror mode. However, as another example, the advertisement may be served in the mirror mode. For example, the processor 51 may analyze the image captured by the camera 57 and request an advertisement from the management server 1 if a predetermined object is included. Predefined objects are, for example, certain clothing items such as hats and accessories. As a result, the advertisement can be effectively displayed even in the mirror mode.
［第５の実施の形態］ [Fifth Embodiment]
　第１通信装置５３が通信網３にアクセスできないとき、表示装置５は管理サーバ１から広告の配信を受けることがない。この場合、表示装置５では、テレビモードにおいて広告が表示されない。そのため、表示装置５は、少なくともテレビモードにおいては常に通信網３にアクセス可能な状態であることが望ましい。 When the first communication device 53 cannot access the communication network 3, the display device 5 does not receive the advertisement from the management server 1. In this case, the display device 5 does not display the advertisement in the television mode. Therefore, it is desirable that the display device 5 is always accessible to the communication network 3 at least in the television mode.
　そこで、第５の実施の形態に係る機器５は、図３に示されたように、プロセッサ５１は、メモリ５２に記録されているテレビモード用プログラム５２２に従うことによって、さらに、動作制御処理５１８を実行する。動作制御処理５１８によって、第５の実施の形態にかかる表示装置５では、少なくともテレビモードにおいて、通信網３を介して管理サーバ１に接続されていない期間、表示装置５の少なくとも一部機能が制限される。 Therefore, in the device 5 according to the fifth embodiment, as shown in FIG. 3, the processor 51 further performs the operation control process 518 by following the television mode program 522 recorded in the memory 52. Run. In the display device 5 according to the fifth embodiment, at least a part of the functions of the display device 5 are restricted by the operation control process 518 during the period when the display device 5 is not connected to the management server 1 via the communication network 3 at least in the television mode. Will be done.
　管理サーバ１と通信可能な状態にないとは、第１通信装置５３が通信網３にアクセスできない状態を指し、例えば、第１通信装置５３の電源がＯＦＦのときなどである。一部機能は、例えば、テレビ表示である。また、一部機能は、音声出力など、他の機能であってもよい。これにより、管理サーバ１の表示装置５に対する広告配信が成功しやすくなる。 The state in which communication with the management server 1 is not possible means a state in which the first communication device 53 cannot access the communication network 3, for example, when the power supply of the first communication device 53 is OFF. Some functions are, for example, television displays. Further, some functions may be other functions such as audio output. As a result, the advertisement delivery to the display device 5 of the management server 1 becomes easy to succeed.
［第６の実施の形態］ [Sixth Embodiment]
　なお、第１の実施の形態～第５の実施の形態においては、テレビモードでテレビ表示と広告表示とを行うものとしているが、テレビ表示以外については広告に限定されず、テレビとは異なる情報表示であればどのような情報であってもよい。テレビと異なる情報は、例えば、絵画（美術品の映像）や、世界のエンターテイメントショーなどであってよい。
図１１に示すように、入力装置５５やリモコン６を用いて、ディスプレイ５４に表示された複数のテレビと異なる情報の中からユーザ自身が表示させたいテレビと異なる情報（例えば、絵画１と絵画２）を選択して、左側の領域２２に絵画１を表示させ、右側の領域２２に絵画２を表示させてもよい。これにより、ユーザは自身で選択して好きな絵画１と絵画２のテレビと異なる情報を画面に表示させることができる。 In the first to fifth embodiments, the television display and the advertisement display are performed in the television mode, but the information other than the television display is not limited to the advertisement and is different from the television. Any information may be displayed as long as it is displayed. Information different from television may be, for example, paintings (images of works of art), entertainment shows around the world, and the like.
As shown in FIG. 11, using the input device 55 and the remote controller 6, information different from the television displayed by the user himself / herself from among the information different from the plurality of televisions displayed on the display 54 (for example, painting 1 and painting 2) ) May be selected to display the painting 1 in the left area 22 and the painting 2 in the right area 22. As a result, the user can select and display information different from the favorite painting 1 and painting 2 televisions on the screen.
　テレビと異なる情報は、広告に替えて表示されてもよい。又は、広告とともに、表示されてもよい。例えば、図５の例の場合、右側の領域２２に広告を表示し、左側の領域２２にテレビと異なる情報を表示してもよい。又は、テレビと異なる情報は、広告とともに、時間を異ならせて表示されてもよい。例えば、所定の時間間隔で交互に表示されてもよい。 Information different from TV may be displayed instead of advertisement. Alternatively, it may be displayed together with the advertisement. For example, in the case of the example of FIG. 5, the advertisement may be displayed in the area 22 on the right side, and information different from that of the television may be displayed in the area 22 on the left side. Alternatively, information different from that of the television may be displayed at different times together with the advertisement. For example, they may be displayed alternately at predetermined time intervals.
　これにより、テレビと同時に広告以外の情報もユーザに配信することができる。また、ユーザは、テレビの視聴とともに広告以外の情報も得ることができる。 As a result, information other than advertisements can be delivered to the user at the same time as the TV. In addition, the user can obtain information other than advertisements as well as watching TV.
　テレビモードと非テレビモードにおいて、ユーザが入力装置５５やリモコン６を操作して表示画面を切り替えしてもよい。図１２に示すように、テレビ番組をディスプレイ５４の中央の領域２１に表示する第１モード７１と、テレビ番組をディスプレイ５４の中央の領域２１から左右の領域２２に亘って表示する第２モード７２があり、ユーザが入力装置５５又はリモコン６を操作して各モードを選択することができる。上述では第１モード７１はディスプレイ５４の中央の領域２１に表示すると述べたが、ディスプレイ５４の左右の領域２２に表示してもよい。テレビ番組をディスプレイ５４の中央の領域２１から左右の領域２２に亘って表示する場合は、１つのテレビ番組を中央の領域２１から左右の領域２２に亘って表示してもよいし、複数の異なるテレビ番組（例えば、３つのテレビ番組）を中央の領域２１と左右の領域２２と各々の領域で分けて表示してもよい。 In the television mode and the non-television mode, the user may operate the input device 55 or the remote controller 6 to switch the display screen. As shown in FIG. 12, a first mode 71 for displaying a television program in the central region 21 of the display 54 and a second mode 72 for displaying the television program from the central region 21 of the display 54 to the left and right regions 22. The user can operate the input device 55 or the remote controller 6 to select each mode. In the above description, the first mode 71 is displayed in the central area 21 of the display 54, but it may be displayed in the left and right areas 22 of the display 54. When a television program is displayed from the central region 21 of the display 54 to the left and right regions 22, one television program may be displayed from the central region 21 to the left and right regions 22, or a plurality of different regions. A television program (for example, three television programs) may be displayed separately in the central region 21 and the left and right regions 22.
　更に、テレビと異なる情報である、例えば広告をディスプレイ５４の左右の領域２２に表示する第３モード７３と、テレビと異なる情報である、例えば広告をディスプレイ５４の中央の領域２１から左右の領域２２に亘って表示する第４モード７４があり、ユーザが入力装置５５又はリモコン６を操作して各モードを選択することができる。上述では第３モード７３はディスプレイ５４の左右の領域２２に表示すると述べたが、ディスプレイ５４の中央の領域２１に表示してもよい。例えば広告をディスプレイ５４の中央の領域２１から左右の領域２２に亘って表示する場合は、１つの広告を中央の領域２１から左右の領域２２に亘って表示してもよいし、複数の異なる広告（例えば、３つの広告）を中央の領域２１と左右の領域２２と各々の領域で分けて表示してもよい。 Further, there is a third mode 73 in which information different from that of the television, for example, an advertisement is displayed in the left and right regions 22 of the display 54, and information different from the television, for example, an advertisement is displayed in the central region 21 to the left and right regions 22 of the display 54. There is a fourth mode 74 that displays over the above, and the user can operate the input device 55 or the remote controller 6 to select each mode. In the above description, the third mode 73 is displayed in the left and right regions 22 of the display 54, but it may be displayed in the central region 21 of the display 54. For example, when an advertisement is displayed from the central area 21 of the display 54 to the left and right areas 22, one advertisement may be displayed from the central area 21 to the left and right areas 22, and a plurality of different advertisements may be displayed. (For example, three advertisements) may be displayed separately in the central area 21, the left and right areas 22, and each area.
　これにより、テレビ番組や例えば広告を単独で表示する際に、広い領域で表示することができる。 As a result, when displaying a TV program or, for example, an advertisement alone, it can be displayed in a wide area.
　＜３．付記＞
　本発明は、上記実施形態に限定されるものではなく、様々な変形が可能である。 <3. Addendum>
The present invention is not limited to the above embodiment, and various modifications are possible.
１　　　　：管理サーバ
３　　　　：通信網
５　　　　：表示装置
６　　　　：リモコン
７　　　　：処理装置
９　　　　：処理装置
１１　　　：プロセッサ
１２　　　：メモリ
１３　　　：通信装置
２１　　　：第１の領域
２２　　　：第２の領域
２３　　　：ボタン
５０　　　：制御装置
５１　　　：プロセッサ
５２　　　：メモリ
５３　　　：第１通信装置
５４　　　：ディスプレイ
５４Ａ　　：フィルム
５５　　　：入力装置
５６　　　：センサ
５７　　　：カメラ
５８　　　：第２通信装置
５９　　　：アンテナ
６１　　　：ボタン
７１　　　：第１モード
７２　　　：第２モード
７３　　　：第３モード
７４　　　：第４モード
１００　　：システム
１１１　　：配信処理
１１２　　：選択処理
１１３　　：登録処理
１１４　　：購入処理
１１５　　：決定処理
１２１　　：機器データベース
１２２　　：広告データベース
１２３　　：配信結果
１２４　　：コンピュータプログラム
５１１　　：検出処理
５１２　　：要求処理
５１３　　：第１出力処理
５１４　　：テレビ出力処理
５１５　　：広告出力処理
５１６　　：切替処理
５１７　　：第２出力処理
５１８　　：動作制御処理
５２１　　：固有データ
５２２　　：テレビモード用プログラム
５２３　　：ミラーモード用プログラム
５２４　　：表示番組データベース
５２２１　：テレビ出力プログラム
５２２２　：広告出力プログラム 1: Management server 3: Communication network 5: Display device 6: Remote control 7: Processing device 9: Processing device 11: Processor 12: Memory 13: Communication device 21: First area 22: Second area 23: Button 50: Control device 51: Processor 52: Memory 53: First communication device 54: Display 54A: Film 55: Input device 56: Sensor 57: Camera 58: Second communication device 59: Antenna 61: Button 71: First mode 72: First 2 mode 73: 3rd mode 74: 4th mode 100: System 111: Delivery process 112: Selection process 113: Registration process 114: Purchase process 115: Decision process 121: Equipment database 122: Advertising database 123: Delivery result 124: Computer Program 511: Detection processing 512: Request processing 513: First output processing 514: TV output processing 515: Advertisement output processing 516: Switching processing 517: Second output processing 518: Operation control processing 521: Unique data 522: Program for TV mode 523: Mirror mode program 524: Display program database 5221: TV output program 5222: Advertisement output program

Claims (18)

  1. 　テレビモードと非テレビモードとを含む、複数の表示モードを有する表示装置の制御方法であって、
    　前記テレビモードにおいて表示画面中の第１の領域でテレビ表示を行い、
    　前記テレビ表示を行う第１の期間と重複する第２の期間において、前記表示画面中の第２の領域で前記テレビ表示とは異なる情報表示を行う、ことを含む
    　表示装置の制御方法。     A method of controlling a display device having a plurality of display modes, including a television mode and a non-television mode.
    In the TV mode, the TV is displayed in the first area of the display screen.
    A method for controlling a display device, which comprises displaying information different from that of the television display in a second area of the display screen in a second period that overlaps with the first period of displaying the television.
  2. 　前記テレビ表示とは異なる情報表示は、広告表示を含む
    　請求項１に記載の表示装置の制御方法。     The information display different from the television display is the control method of the display device according to claim 1, which includes an advertisement display.
  3. 　前記非テレビモードから前記テレビモードへの切替をさらに含み、
    　前記切替のトリガは、前記表示装置の向きの変更である
    　請求項２に記載の表示装置の制御方法。     Further including switching from the non-television mode to the television mode.
    The control method for a display device according to claim 2, wherein the trigger for switching is a change in the orientation of the display device.
  4. 　前記非テレビモードから前記テレビモードへ切り替えることをさらに含み、
    　前記切替のトリガは、前記表示装置の電源ＯＮの操作入力を受け付けたことを含む
    　請求項２に記載の表示装置の制御方法。     Further including switching from the non-television mode to the television mode.
    The control method for a display device according to claim 2, wherein the switching trigger includes receiving an operation input for turning on the power of the display device.
  5. 　前記表示装置は、費用がスポンサーによって補填されることを条件としてユーザに入手されたものである
    　請求項２～４のいずれか一項に記載の表示装置の制御方法。     The method for controlling a display device according to any one of claims 2 to 4, wherein the display device is obtained by a user on the condition that the cost is covered by the sponsor.
  6. 　前記第１の領域で表示されるテレビ番組の情報を用いて前記広告表示のための広告データを選択することをさらに含む
    　請求項２～５のいずれか一項に記載の表示装置の制御方法。     The method for controlling a display device according to any one of claims 2 to 5, further comprising selecting advertisement data for displaying the advertisement using the information of the television program displayed in the first area.
  7. 　前記第１の領域で表示されるテレビ番組に含まれるスポンサー情報を用いて前記広告表示のための広告データを選択することをさらに含む
    　請求項２～６のいずれか一項に記載の表示装置の制御方法。     The display device according to any one of claims 2 to 6, further comprising selecting advertisement data for displaying the advertisement using the sponsor information included in the television program displayed in the first area. Control method.
  8. 　前記表示装置の設置位置の属する地域を用いて前記広告表示のための広告データを選択することをさらに含む
    　請求項２～７のいずれか一項に記載の表示装置の制御方法。     The method for controlling a display device according to any one of claims 2 to 7, further comprising selecting advertisement data for displaying the advertisement using an area to which the installation position of the display device belongs.
  9. 　前記第１の領域で表示されるテレビ番組における広告の表示タイミングを用いて、前記第２の期間を決定することをさらに含む
    　請求項２～８のいずれか一項に記載の表示装置の制御方法。     The method for controlling a display device according to any one of claims 2 to 8, further comprising determining the second period by using the display timing of an advertisement in a television program displayed in the first area. ..
  10. 　前記広告表示のための広告データは音声データを含み、
    　前記音声データを再生する期間においては、前記テレビ表示に伴う音声の再生を行わない
    　請求項２～９のいずれか一項に記載の表示装置の制御方法。     The advertisement data for displaying the advertisement includes audio data and includes audio data.
    The control method for a display device according to any one of claims 2 to 9, wherein the sound accompanying the television display is not reproduced during the period for reproducing the audio data.
  11. 　前記非テレビモードにおいては、前記広告表示を行わない
    　請求項２～１０のいずれか一項に記載の表示装置の制御方法。     The method for controlling a display device according to any one of claims 2 to 10, wherein the advertisement is not displayed in the non-television mode.
  12. 　前記非テレビモードにおいても、前記広告表示を行うことをさらに含む
    　請求項２～１０のいずれか一項に記載の表示装置の制御方法。     The method for controlling a display device according to any one of claims 2 to 10, further comprising displaying the advertisement even in the non-television mode.
  13. 　前記表示装置は表面に反射率の高いフィルムが貼付されており、消灯時にはミラーモードとして機能する
    　請求項２～１２のいずれか一項に記載の表示装置の制御方法。     The control method for a display device according to any one of claims 2 to 12, wherein a film having a high reflectance is attached to the surface of the display device and functions as a mirror mode when the display device is turned off.
  14. 　前記表示装置が広告を配信するサーバに接続していない期間に、前記表示装置の機能の少なくとも一部を制限することをさらに含む
    　請求項２～１３のいずれか一項に記載の表示装置の制御方法。     The control of the display device according to any one of claims 2 to 13, further comprising limiting at least a part of the functions of the display device during the period when the display device is not connected to the server that delivers the advertisement. Method.
  15. 　ユーザの操作入力を受け付ける入力装置を有し、
    　前記テレビ表示とは異なる情報表示は複数を有し、
    　前記入力装置により、ユーザが表示させたい前記テレビ表示とは異なる情報表示を選択することができる
    　請求項２～１４のいずれか一項に記載の表示装置の制御方法。     It has an input device that accepts user operation input.
    There are multiple information displays that are different from the television display,
    The control method for a display device according to any one of claims 2 to 14, wherein an information display different from the television display that the user wants to display can be selected by the input device.
  16. 　ユーザの操作入力を受け付ける入力装置を有し、
    　前記入力装置により、前記テレビ表示を前記第１の領域又は前記第２の領域で行う第１モードと前記テレビ表示を前記第１の領域から前記第２の領域に亘って行う第２モードを
    選択することができる
    　請求項２～１５のいずれか一項に記載の表示装置の制御方法。     It has an input device that accepts user operation input.
    With the input device, a first mode in which the television display is performed in the first region or the second region and a second mode in which the television display is performed from the first region to the second region are selected. The method for controlling a display device according to any one of claims 2 to 15.
  17. 　ユーザの操作入力を受け付ける入力装置を有し、
    　前記入力装置により、前記テレビ表示とは異なる情報表示を前記第１の領域又は前記第２の領域で行う第３モードと前記テレビ表示とは異なる情報表示を前記第１の領域から前記第２の領域に亘って行う第４モードを選択することができる
    　請求項２～１６のいずれか一項に記載の表示装置の制御方法。     It has an input device that accepts user operation input.
    The input device displays information different from the television display in the first region or the second region, and displays information different from the television display from the first region to the second region. The method for controlling a display device according to any one of claims 2 to 16, wherein a fourth mode can be selected over an area.
  18. 　テレビモードと非テレビモードとを含む、複数の表示モードを有する表示装置であって、
    　前記テレビモードにおいて表示画面中の第１の領域でテレビ表示を行い、
    　前記テレビ表示を行う第１の期間と重複する第２の期間において、前記表示画面中の第２の領域で前記テレビ表示とは異なる情報表示を行う
    　表示装置。     A display device having a plurality of display modes including a television mode and a non-television mode.
    In the TV mode, the TV is displayed in the first area of the display screen.
    A display device that displays information different from that of the television display in a second area of the display screen in a second period that overlaps with the first period of displaying the television.
PCT/JP2020/019854 2019-05-31 2020-05-20 Display device control method and display device WO2020241393A1 (en)

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Publication number Priority date Publication date Assignee Title
JP2007267342A (en) * 2006-03-27 2007-10-11 Teruhiro Komaki Television screen available as mirror and the like
JP2009145574A (en) * 2007-12-13 2009-07-02 Bitwallet Inc Advertising device, advertising method, advertising terminal and advertising program
JP3154529U (en) * 2009-07-31 2009-10-22 佐藤　均 Television receiver, mobile phone, and electronic mirror
WO2010071053A1 (en) * 2008-12-18 2010-06-24 アイシン精機株式会社 Display apparatus
JP2019034112A (en) * 2017-08-10 2019-03-07 株式会社ミラーロイド Mirror device and program

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2007267342A (en) * 2006-03-27 2007-10-11 Teruhiro Komaki Television screen available as mirror and the like
JP2009145574A (en) * 2007-12-13 2009-07-02 Bitwallet Inc Advertising device, advertising method, advertising terminal and advertising program
WO2010071053A1 (en) * 2008-12-18 2010-06-24 アイシン精機株式会社 Display apparatus
JP3154529U (en) * 2009-07-31 2009-10-22 佐藤　均 Television receiver, mobile phone, and electronic mirror
JP2019034112A (en) * 2017-08-10 2019-03-07 株式会社ミラーロイド Mirror device and program

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