WO2020114417A1 - Information delivery method, device and system - Google Patents

Information delivery method, device and system Download PDF

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Publication number
WO2020114417A1
WO2020114417A1 PCT/CN2019/122932 CN2019122932W WO2020114417A1 WO 2020114417 A1 WO2020114417 A1 WO 2020114417A1 CN 2019122932 W CN2019122932 W CN 2019122932W WO 2020114417 A1 WO2020114417 A1 WO 2020114417A1
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WO
WIPO (PCT)
Prior art keywords
user
information
delivery
server
client
Prior art date
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PCT/CN2019/122932
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French (fr)
Chinese (zh)
Inventor
朱晓璇
郭志凌
王智
Original Assignee
阿里巴巴集团控股有限公司
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Publication of WO2020114417A1 publication Critical patent/WO2020114417A1/en

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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/60—Scheduling or organising the servicing of application requests, e.g. requests for application data transmissions using the analysis and optimisation of the required network resources
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/51—Discovery or management thereof, e.g. service location protocol [SLP] or web services
    • Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y02—TECHNOLOGIES OR APPLICATIONS FOR MITIGATION OR ADAPTATION AGAINST CLIMATE CHANGE
    • Y02W—CLIMATE CHANGE MITIGATION TECHNOLOGIES RELATED TO WASTEWATER TREATMENT OR WASTE MANAGEMENT
    • Y02W90/00—Enabling technologies or technologies with a potential or indirect contribution to greenhouse gas [GHG] emissions mitigation

Definitions

  • This application relates to the field of information delivery technology, in particular to information delivery methods, devices and systems.
  • the inventor of the present application found that the above-mentioned solutions have at least the following potential problems and future business ceilings: first, the hardware investment is high; second, the maintenance cost is high: logistics, warehousing, labor costs of replenishment Both are relatively high. In addition, the original mechanical components are relatively complex, resulting in a high failure rate. Furthermore, the market capacity is limited: the marketing budget that brands are willing to invest in the sample model is limited, and the market investment capacity of related hardware equipment is limited.
  • This application provides information delivery methods, devices and systems that can more effectively help brand owners find potential consumers and provide accurate operations to provide support.
  • An information delivery system including:
  • the first client is used to submit a device registration request to the server for the device provided by the device service provider and needs to be registered as an information delivery terminal, and receives the information returned by the server, so as to serve the device service user based on the received information Provide access to the target interface;
  • the server is configured to allocate a device identifier to the device requested to be registered by the first client, determine the correspondence between the device identifier and device detailed information, and return to the first client the information related to the access portal information;
  • the second client is used to create a delivery task associated with the first user in the online sales service system, where the delivery task includes delivery demand information and delivery content information;
  • the third client is used to obtain the waiting status of the target interface through the access entrance information during the process that the second user in the network sales service system obtains the service provided by the device service party by using the device Display content and display;
  • the server is also used to determine the device identification used by the second user and the device detailed information corresponding to the device identification, and determine whether the device detailed information and/or the information of the second user conform to the The delivery requirements of the first user are matched with the target first user for the second user, and the delivery content information corresponding to the target first user is returned to the third client as the content to be displayed in the target interface To show.
  • An information delivery method including:
  • the device registration request of the first client assign a device identifier to the device provided by the device service provider and need to be registered as an information delivery terminal, and determine the correspondence between the device identifier and the device detailed information;
  • the delivery task includes delivery demand information and delivery content information
  • the access request is issued during a process in which a second user in the network sales service system obtains the service provided by the device service party by using the device;
  • a device information registration method including:
  • a device registration request is submitted to the server; the registration request carries detailed information of the device, so that the server allocates a device identifier to the device that requests registration, And determine the correspondence between the device identification and the device detailed information;
  • Receiving information returned by the server so as to provide the user of the device service user with access to the target interface based on the received information, the target interface being used to display the placement content associated with the target first user in the network sales service system, wherein Determine whether the target first user is determined by determining whether the device detailed information and/or the information of the second user in the network sales service system as the device user meets the delivery requirements of the first user.
  • a method for creating a delivery task includes:
  • Creating a delivery task associated with the first user in the online sales service system the delivery task including delivery demand information and delivery content information;
  • Submit the placement task information to a server the server stores the correspondence between the first user ID and the placement task information, and the second user in the online sales service system obtains the During the service provided by the device service provider, receiving the access request submitted through the access portal provided by the device service provider, determining the device identifier used by the second user, and device details corresponding to the device identifier, And determine whether the device detailed information and/or the information of the second user meet the delivery requirements of the first user, match the target first user for the second user, and match the delivery content corresponding to the target first user The information is returned to the third client associated with the second user as content to be displayed in the target interface for display.
  • An information delivery method including:
  • the content to be displayed on the target interface is obtained through the access portal information provided by the equipment server;
  • the content to be displayed is Serving content corresponding to a target first user, the target first user determining whether the information of the second user and/or detailed information of the device used meets the content delivery requirements of the first user;
  • An information delivery device including:
  • a device registration unit configured to allocate a device identifier to a device provided by a device service provider and required to be registered as an information delivery terminal according to the device registration request of the first client, and determine a correspondence between the device identifier and device detailed information;
  • Portal related information return unit used to return information related to the access portal of the target interface to the first client, so that the device service provider provides the access portal about the target interface to the user of the device service user based on the received information ;
  • the delivery task information receiving unit is configured to receive the information delivery task information created by the second client, and correspond to the correspondence between the first user identifier and the delivery task information in the online sales service system, where the delivery task includes delivery requirements Information and content information;
  • An access request receiving unit configured to receive an access request submitted through the access portal, the access request is for a second user in the network sales service system to obtain the service provided by the device service party by using the device Issued during the process;
  • the user matching unit is used to determine the device identification used by the second user and the device detailed information corresponding to the device identification, and determine whether the device detailed information and/or the information of the second user conforms to the The delivery demand of the first user matches the target first user for the second user;
  • the serving content providing unit is configured to return the serving content information corresponding to the target first user as content to be displayed in the target interface to the third client associated with the second user for display.
  • a device information registration device including:
  • a registration request submission unit is used to submit a device registration request to a server for a device provided by a device service provider that needs to be registered as an information delivery terminal; the registration request carries detailed information of the device so that the server can provide the request.
  • the registered device is assigned a device ID, and the correspondence between the device ID and device detailed information is determined;
  • the information receiving unit is used to receive the information returned by the server, so as to provide the device service user with access to the target interface based on the received information, the target interface is used to display the target first user in the network sales service system Associated delivery content, wherein the target first user is determined by judging whether the device detailed information and/or information of the second user in the network sales service system as the device user meets the delivery requirements of the first user.
  • a device for creating a delivery task includes:
  • a delivery task creation unit is used to create a delivery task associated with the first user in the network sales service system, where the delivery task includes delivery demand information and delivery content information;
  • the delivery task information submission unit is used to submit the delivery task information to a server, and the server saves the correspondence between the first user ID and the delivery task information, and the second in the online sales service system
  • the user receives the access request submitted through the access portal provided by the device service provider, determines the device identifier used by the second user, and the The device detailed information corresponding to the device identifier, and by judging whether the device detailed information and/or the information of the second user meets the delivery requirements of the first user, match the target first user for the second user, and set the The delivered content information corresponding to the target first user is returned to the third client associated with the second user for display as content to be displayed in the target interface.
  • An information delivery device including:
  • the content-to-be-displayed obtaining unit is used to obtain the target interface to be displayed through the access information provided by the device server during the process that the second user in the network sales service system obtains related services by using the device provided by the device server Content; the content to be displayed is the serving content corresponding to the target first user, and the target first user determines whether the information of the second user and/or the detailed information of the device used matches the content of the first user Launch demand
  • the content display unit is configured to display the delivered content of the target first user through the target interface.
  • An electronic device including:
  • One or more processors are One or more processors.
  • a memory associated with the one or more processors The memory is used to store program instructions. When the program instructions are read and executed by the one or more processors, the following operations are performed:
  • the device registration request of the first client assign a device identifier to the device provided by the device service provider and need to be registered as an information delivery terminal, and determine the correspondence between the device identifier and the device detailed information;
  • the delivery task includes delivery demand information and delivery content information
  • the access request is issued during a process in which a second user in the network sales service system obtains the service provided by the device service party by using the device;
  • An electronic device including:
  • One or more processors are One or more processors.
  • a memory associated with the one or more processors The memory is used to store program instructions. When the program instructions are read and executed by the one or more processors, the following operations are performed:
  • a device registration request is submitted to the server; the registration request carries detailed information of the device, so that the server allocates a device identifier to the device that requests registration, And determine the correspondence between the device identification and the device detailed information;
  • Receiving information returned by the server so as to provide the user of the device service user with access to the target interface based on the received information, the target interface being used to display the placement content associated with the target first user in the network sales service system, wherein Determine whether the target first user is determined by determining whether the device detailed information and/or the information of the second user in the network sales service system as the device user meets the delivery requirements of the first user.
  • An electronic device including:
  • One or more processors are One or more processors.
  • a memory associated with the one or more processors The memory is used to store program instructions. When the program instructions are read and executed by the one or more processors, the following operations are performed:
  • Creating a delivery task associated with the first user in the online sales service system the delivery task including delivery demand information and delivery content information;
  • Submit the placement task information to a server the server stores the correspondence between the first user ID and the placement task information, and the second user in the online sales service system obtains the During the service provided by the device service provider, receiving the access request submitted through the access portal provided by the device service provider, determining the device identifier used by the second user, and device details corresponding to the device identifier, And determine whether the device detailed information and/or the information of the second user meet the delivery requirements of the first user, match the target first user for the second user, and match the delivery content corresponding to the target first user The information is returned to the third client associated with the second user as content to be displayed in the target interface for display.
  • An electronic device including:
  • One or more processors are One or more processors.
  • a memory associated with the one or more processors The memory is used to store program instructions. When the program instructions are read and executed by the one or more processors, the following operations are performed:
  • the content to be displayed on the target interface is obtained through the access portal information provided by the equipment server;
  • the content to be displayed is Serving content corresponding to a target first user, the target first user determining whether the information of the second user and/or detailed information of the device used meets the content delivery requirements of the first user;
  • the present application by providing a first client for a device service provider, it can register a specific device, and by providing a second client for a first user (brand side, etc.), it can be used for task creation In the process of creating delivery tasks, you can set specific channels, device geographic ranges, crowd labels, etc., and set specific delivery content.
  • the access portal of the target interface can be provided to the consumer user in some ways, and by means of the access portal, the third client can be used Select the most suitable first user for the consumer user, and display the content delivered by the first user through the target interface in the third client to achieve precise access to the specific content delivered.
  • the embodiments of the present application may be based on global data labels and incorporate information such as POI of offline contact scenes.
  • POI information such as POI of offline contact scenes.
  • the "instant rights and interests" can be used as an entry point to obtain a new offline incremental market: to extract the huge demand for consumers to obtain immediate rights and interests in offline scenarios, especially small high-frequency rights, and Taking this demand as an entry point, the specific products are integrated into various offline high-frequency use scenarios, on the one hand to improve the consumer experience (obtaining various rights and interests), on the other hand, in order to maximize commercial benefits , Not only can increase the unit price of equipment service providers (that is, offline channel operators), but also allows brand users and other first users to obtain a new offline user incremental market.
  • equipment service providers that is, offline channel operators
  • the device In the face of the scattered offline scenes and the many factors of the channel side, by integrating the resources of the offline channel operator, the device can be unified for remote monitoring. Obtain point information, combine point information and consumer behavior, and improve anti-brushing ability. Specifically, the information on each device can be managed, including channel providers, device types, POI information (province, city, district, property type, floor, store type), settlement method, and scan code limit rules.
  • POI information province, city, district, property type, floor, store type
  • settlement method settlement method
  • scan code limit rules scan code limit rules
  • FIG. 2 is a schematic diagram of a system provided by an embodiment of the present application.
  • FIG. 3 is a schematic diagram of a device registration interface of a first client provided by an embodiment of the present application.
  • Figures 4-1 and 4-2 are schematic diagrams of a placement task configuration interface in a second client provided by an embodiment of the present application.
  • FIG. 5 is a schematic diagram of a drop relationship provided by an embodiment of the present application.
  • 6-1 to 6-3 are schematic diagrams of an interface in a scenario in a third client provided by an embodiment of the present application.
  • Figures 7-1 to 7-3 are schematic diagrams of interfaces in another scenario in the third client provided by the embodiments of the present application.
  • FIG. 8 is a schematic diagram of another interface in the third client provided by the embodiment of the present application.
  • FIG. 11 is a flowchart of a third method provided by an embodiment of the present application.
  • FIG. 13 is a schematic diagram of a first device provided by an embodiment of the present application.
  • FIG. 14 is a schematic diagram of a second device provided by an embodiment of the present application.
  • FIG. 15 is a schematic diagram of a third device provided by an embodiment of the present application.
  • 16 is a schematic diagram of a fourth device provided by an embodiment of the present application.
  • 17 is a schematic diagram of an electronic device provided by an embodiment of the present application.
  • FIG. 18 is a schematic diagram of another electronic device provided by an embodiment of the present application.
  • an implementation method that helps brands to carry out precise operations by integrating public domain traffic is adopted, cutting into industries or areas where resources are extremely dispersed, and using the influence of service platforms (for example, online sales service platforms) to control traffic
  • service platforms for example, online sales service platforms
  • the traffic is further dispersed into each action unit (one display or one scan code) through data and algorithms to mine the flow value and effectiveness of each action unit, thereby providing additional resources for brands and traffic resources.
  • Value-added value and bring new growth space for the entire offline industry chain, the service platform also has the opportunity to master the right to distribute offline traffic for a long time.
  • the global traffic integrated in the embodiments of the present application may specifically be small-scale high-frequency public domain traffic contacts widely existing offline, such as vending machines, shared charging treasures, commercial wifi, and interactive Game consoles, buses, subways, bike sharing, etc.
  • these service providers are referred to as “device service providers”.
  • Device service providers mainly provide consumers with corresponding services through some devices deployed offline. Such services can usually have the characteristics of "small amount of high frequency", that is, consumers are getting the services provided by such devices. During the process, the amount of money spent each time is not high, but the frequency of use may be relatively high.
  • the specific device service provider may be widely existing offline, and the content of the specific service may be diverse, and no special hardware device needs to be provided for the embodiment of the present application. Since this already widely existing device service itself often already has a large user base, and the frequency of use is relatively high, each time the process of use usually requires operations such as scan code payment, and for platforms or brands, Every operation of scanning and browsing by consumers belongs to a kind of traffic resource.
  • the embodiments of the present application can use this kind of rich traffic resources that are already widely available offline as a contact point to help brands (network sales First-party users such as brands and merchants in the service system) can achieve more precise operations, for example, marketing actions such as divestiture, activation of sleeping members, and care of high-value members, etc.
  • one end is linked to an online content delivery platform, and the first user can propose delivery requirements based on crowd tags, store-level POI information, contact channels, etc.
  • the operation activities are generated based on the specific delivery content, through the system's offline public domain traffic entrance to conduct potential customers, new members activation, high-value member care and other operational activities; the other end is linked to a wide range of small high-frequency offline Of public domain traffic contacts, such as vending machines, shared charging treasures, commercial wifi, interactive game consoles, buses, subways, shared bicycles, etc. as mentioned above, through this traffic contact, the content placed on the brand is displayed to consumers User.
  • consumers can also be guided to open related client applications, watch marketing content, and activate instant rights by using instant rights for free. At the same time, it can also build a closed-loop model of brand launch, platform distribution, channel commission, and user benefits.
  • the first embodiment provides an information delivery system.
  • the system may specifically include: providing a first client 201 for a device service provider, and a first user (brand side) in the current online sales system , Business users, etc.) provides a second client 202, provides a third client 203 for the first user (buyer user, consumer user, etc.) in the current online sales system, in addition can also provide a server 200 as a background service stand by. among them:
  • the first client 201 is used to submit a device registration request to the server for the device provided by the device service provider that needs to be registered as an information delivery terminal channel, and receive the information returned by the server, so as to use the device service based on the received information Local users provide access to the target interface;
  • the server 200 is configured to allocate a device identifier to the device requested to be registered by the first client, determine the correspondence between the device identifier and device detailed information, and return to the first client the information related to the access portal Information;
  • the second client 202 is used to create a delivery task associated with the first user in the network sales service system, where the delivery task includes delivery demand information and delivery content information;
  • the third client 203 is used to obtain the target interface's access information through the access portal information during the process that the second user in the online sales service system uses the device to obtain the service provided by the device server Content to be displayed and displayed;
  • the server 200 is further used to determine the device identification used by the second user and the device detailed information corresponding to the device identification, and determine whether the device detailed information and/or the second user's information match
  • the delivery requirement of the first user matches the target first user for the second user, and returns the delivery content information corresponding to the target first user as the content to be displayed in the target interface to the third client Display.
  • the device registration can be performed through the first client.
  • the channel name, device type, device model, device name, device number, device business status (online, offline, etc.), device location, location name, detailed Address (even including floors, etc.), scene first classification, scene second classification and other information for registration correspondingly, the server can assign a device identifier (device code) for a specific device, and can save the specific device identifier and registration time Correspondence between submitted details.
  • consumer users can be provided with immediate rights and interests, so that in the process of using the service provided by the device service provider, if they participate in the delivery Operating activities, you can get the immediate rights and interests, which can be directly used to pay for the cost of using the service, and so on.
  • the device service provider may also set specific immediate benefits for specific devices, for example, "minus 3 yuan”, “minus 2 yuan”, and so on.
  • This kind of rights and interests information can also be submitted to the server when registering device information, which is saved by the server, and then in the process of using the service of the corresponding device by consumers, participate in the operational activities put on it (for example, join a brand’s Member), you can display the corresponding available rights and interests information to consumers.
  • the server may return the information specifically used to generate the access portal to the first client.
  • Such access portal may specifically exist in the form of a graphic code, or may be URL information, etc. It depends on the internal operation mode of the equipment service provider. For example, for a vending machine, game machine, etc., where the device is placed at a fixed location in a fixed scene, you can directly return it in the form of a graphic code.
  • the information carried in the graphic code may include the device identifier (device code) and the URL information of the target interface.
  • the target interface here is the interface provided by the server for carrying the specific content to be delivered. Three clients to display. At this time, the device service provider can bind the specific graphic code to the device.
  • the specific graphic code can be displayed through the display screen. More specifically, the regular interaction process in the device itself
  • the payment graphic code may be displayed to the user through the display screen, and the user may pay by scanning the code through the associated application.
  • a payment graphic code can be displayed on the display screen of the self-service vending machine, and the user can remove the product after performing the scan code payment.
  • the device service provider may modify the payment interaction process of the device, and when displaying the payment graphic code, add the graphic code provided by the server in the embodiment of the present application.
  • the graphic code provided by the server in the embodiment of the present application can be revealed to the consumer user.
  • the user can scan the graphic code through the aforementioned third client, and correspondingly, it can enter into the determination of the content to be posted and the related process of target interface display, which will be described in detail later.
  • the service map in the embodiment of the present application may also be specific to specific Commodity granularity provides the corresponding graphic code.
  • the device service provider may also pass the graphic code provided by the server in the embodiment of the present application through the material sticker Way to paste on a specific device.
  • this device may paste a variety of payment graphics code, used to purchase related game currency.
  • the graphic code provided in the embodiment of the present application may also be pasted on such a device.
  • the consumer user can also choose to scan the graphic code provided by the server in the embodiment of the present application for payment by using a third client to pay for the service.
  • the third client can be used to display the target interface and present the content of a certain first user, and when the user completes a certain task, the user's rights and interests can be obtained. To deduct the fees paid during the use of the equipment, etc.
  • the operation mode will be different from that of self-service vending machines and game consoles.
  • the equipment itself may not need to be displayed through the display screen or material stickers.
  • the specific payment graphic code, but through the fourth client provided by the device service provider can be an independent application, it can also be implemented in the form of an applet, etc. within a payment tool and other applications, etc.) Pay.
  • the graphic code set on the specific bicycle body is usually only used for unlocking, not for payment. When the payment is made, it can be done through the corresponding application client.
  • such a device may also have characteristics such as a non-fixed position, that is, for a specific device, its position may move during use by a specific consumer user. For example, for a shared bicycle device, the consumer user usually rides the bicycle from one place to another during use, and so on.
  • the server does not have to provide a corresponding graphic code for each device, but returns the URL information of the target interface to the first client at the same time, so that the device service provider can modify the fourth client’s
  • add the access portal about the target interface to the payment interface of the fourth client for example, it can be set by providing the first operation option in the payment interface
  • link to the target interface URL for the interactive process, add the access portal about the target interface to the payment interface of the fourth client (for example, it can be set by providing the first operation option in the payment interface), and link to the target interface URL.
  • the payment interface can provide a variety of optional Payment method operation options, for example, payment through a payment tool, payment through a bank card, etc.
  • the first operation option provided by the embodiment of the present application may be added as another brand-new payment method.
  • the second user can click on the corresponding first operation option, after which the server will match the most suitable first user for it, and return the specific content delivered by the first user To be displayed in the target interface of the third client, the second user also has a chance to obtain corresponding user rights and interests after completing specific tasks. That is to say, in this case, the second user may not access the target interface by scanning the code, but by clicking on the page in the relevant page of the fourth client provided by the device service provider Related operation options to access the target interface.
  • the server in addition to providing the website information of the target interface to the server, the server may also provide the relevant interface of the server, so that the fourth client can communicate with the server and provide relevant information to the server.
  • the information specifically provided by the fourth client to the server may include the device identification and real-time positioning information, etc., so that the server can learn the current location of the device, and then match the appropriate content of the first user.
  • the server After receiving the specific device identification and real-time location information, the server can automatically awaken the third client of the consumer user to display the target interface in the third client.
  • the fourth client can be implemented directly in the third client in the form of an applet, etc.
  • the operation performed on the operation option may directly jump to the target interface within the third client.
  • the URL of the specific target interface can be the same, but the actual The content displayed in may vary according to the specific device and the second user.
  • the target interface obtained by scanning the code when the same user uses different devices may display the content of different first users
  • the target interface obtained by scanning the code when different users use the same device may also display different first
  • the user's delivery content can be determined based on the first user's delivery requirements, device details, and information about the crowd to which the second user belongs and other comprehensive information to determine which first user's delivery content needs to be displayed for the current second user.
  • the device service provider may also open some related interfaces to the server in the embodiment of the present application. In this way, the subsequent second user accesses the target interface, browses the posted content, and completes related tasks.
  • the server may also provide a corresponding notification message to the device service provider through the relevant interface provided by the device service provider to notify the device service provider that the second The user has obtained immediate rights and interests.
  • the device service provider when the device service provider generates a specific order for the user (the order corresponding to the service provided by the current device), it can deduct the amount based on the original amount to be paid. State the amount corresponding to the immediate equity, and then generate a specific order for the user to pay, etc.
  • the server may provide the first user with a relevant operation interface through the second client, and the first user may create a delivery task through the operation interface of the second client.
  • the server may provide the first user with a relevant operation interface through the second client, and the first user may create a delivery task through the operation interface of the second client.
  • the first user when creating a delivery task, you can put forward specific delivery requirements. For example, you can specify the delivery channel, the geographic range, the designated crowd, and the marketing scenario. Specific delivery requirements.
  • a first user may choose to place a delivery through a shared bicycle channel, or choose to place it in a certain range of devices near its associated physical store, or choose to place it in a group such as students or white-collar workers, or, as shown in the figure
  • you can also set delivery requirements in multiple dimensions such as placement location, crowd, and marketing scenarios.
  • specific placement location information may include location type, geographic area, scene classification, device type, etc., and a certain location area can be demarcated through the information.
  • you can specifying the crowd selection you can specify a specific crowd type, you can also select a specific orientation package (pre-generated), and so on.
  • the delivery content can be determined according to the specific operation mode of the first user. For example, if a new client needs to be renewed, information such as copywriting related to the renewal can be provided in the content.
  • operation options for obtaining specific user rights and interests can also be provided in specific delivery contents.
  • the user can complete related tasks and obtain rights and interests. Therefore, the second operation options corresponding to completing related tasks and obtaining user rights and interests can be combined.
  • the server may also provide a content template for the second user, which may include information on this second operation option for completing related tasks and obtaining user rights, thereby realizing the process of obtaining user rights Unified management.
  • the specific template may also include some recommended copywriting and other information, and the second user may edit the posted content through the information in the template, thereby improving efficiency and standardization of the posted content.
  • the server may charge the first user a corresponding fee in the form of a commission, etc., to support the subsequent operation process.
  • the commission charged by the server part of it can be used to provide instant rights for consumers, and the other part can also be distributed to equipment service providers, so that the equipment service provider can also benefit from it, which is convenient for the long-term effective operation of the entire system.
  • the server can save the delivery requirements/conditions and delivery content corresponding to each first user, and then in the process of the second user using the device service provider’s device to obtain a certain service If the access request to the target interface is initiated through the corresponding access portal, the server can first match the most suitable one for the current second user from each first user as the target first user, and then set the target first The content corresponding to a user is displayed on the target interface through the third client of the second user.
  • the server may specifically select the target first user. For example, since the first user may set specific delivery requirements/conditions when setting the delivery task, when selecting, the first need to be based on The type of the current device, location, terminal channel to which it belongs, and information of the crowd to which the second user currently belongs, etc., determine whether the current device and/or the second user meet the delivery requirements of the first user. In this way, a batch of first users can be selected first to form a first set, that is, the first user's delivery task in the first set hits the current device and/or the second user. After that, the most suitable one can be further selected from the first set.
  • the first user may set an upper limit on the amount of delivery within a certain length of time (for example, daily), or delivery speed, so that some of the content that has exceeded the delivery can be filtered from the first set The upper limit, or the first user who does not meet the delivery speed requirements.
  • the relationship between the rights and interests of users that can be placed on a specific device and the specific first user can also be preset, and the relationship can be filtered.
  • the placement ratio of each first user on each device may also be set in advance, and the first user may be screened through such placement ratio information, and so on. In short, more precise reach can be achieved through the above methods. For example, as shown in FIG.
  • the content corresponding to the first user can be returned to the third client associated with the second user, and displayed through the target interface of the third client.
  • the second user can browse the specific delivery content through the third client, and can complete the corresponding task (join the brand side member, or follow the brand side's Online store, or watch a video, etc.), and obtain specific user rights.
  • the server may issue information about the user rights corresponding to the device (which may be Set during registration), issue user rights to the second user.
  • the user rights issued in the embodiments of the present application may be in the form of immediate rights and interests
  • a third operation option for using the user rights may also be provided, that is, through the The user rights and interests obtained by a user to perform specific tasks can be directly used to pay for the services provided by the device.
  • a second user scans the graphic code related to the embodiment of the present application set on a doll grabbing machine through a third client, and then the server can match it with the most suitable one.
  • the first user and can display the specific head-mounted content of the first user in the target interface of the third client.
  • the specific content delivery interface may be as shown in Figure 6-2.
  • the first operation options for performing related tasks can be displayed, for example, a button with the words “determine authorization and activate member”, and so on.
  • the server may also provide a corresponding notification message to the device service provider through the interface of the corresponding device service provider obtained in advance.
  • the convenience of device service provision can validate the corresponding user rights and interests, generate corresponding orders, and provide the data to be paid to the third client, and then complete the specific payment through the third client.
  • the server The device service provider may be notified of the payment completion message.
  • the display in the fourth client can be as shown in Figure 7-1, where the "Join to send two yuan" button can correspond to the aforementioned use For obtaining the first operation option of serving content.
  • the content of one of the targeted first users can be displayed through the target interface in the third client. It may include a second operation option for performing a task, for example, the "determine authorization and activate member" button in the figure. After clicking the second operation option, you can return to the payment interface of the third client.
  • the third client The payment interface on the terminal can display "My wallet 2 yuan", etc., after that, the user can directly use the balance in "My wallet” to pay for the service using the power bank.
  • the server in order to prevent the occurrence of "malicious billing", can also deliver each device within a certain length of time, and/or a single first user in the same terminal channel within a certain length of time /Control the number of available user rights on the same device.
  • a fifth client can also be provided for the background staff, through which the fifth client can complete some specific configuration operations, including specific number of times available for delivery and available users Information such as the number of rights and interests can be completed through the fifth client for specific configuration operations, and then the server can implement control according to the specific configuration information.
  • you can also manage business processes, or configure the rights and interests of different channels, etc.
  • the third client can also be used to provide an additional information interface for the second user, as shown in FIG. To display information, you can also display information about which channels have used user rights from devices in a period of time.
  • the interface can also be used to show which devices near the second user can be used to obtain the corresponding user rights and interests through maps and other methods, thereby further enhancing the participation enthusiasm of the second user.
  • the server may first determine whether the second user has the number of remaining available user rights and interests before providing the serving content to the third client.
  • the second operation option in the delivered content is set to an operable state, otherwise, the second operation option in the delivered content is set to an inoperable state.
  • the information about the number of times of available user rights and interests may include information about the number of times of available user rights corresponding to different terminal channels.
  • the server may specifically be used to determine whether the second user has the number of remaining available user rights under the terminal channel to which the currently used device belongs before providing the third client with the delivered content . For example, a second user currently uses a shared bicycle channel.
  • the second user when providing the second user with the targeted first user's content, it can first be determined that the second user has used the channel within a certain length of time How many times the user rights have been obtained, and if the upper limit of available user rights corresponding to the channel has been exceeded, the user rights can no longer be obtained through the channel, etc.
  • the device service provider by providing the device service provider with the first client, it can register the specific device, and by providing the first user (brand side, etc.) with the second client, it can be used Task creation.
  • Task creation In the process of creating a delivery task, you can set specific channels, geographic locations of devices, crowd tags, etc., and set specific delivery content.
  • the access portal of the target interface can be provided to the consumer user in some ways, and by means of the access portal, the third client can be used Select the most suitable first user for the consumer user, and display the content delivered by the first user through the target interface in the third client to achieve precise access to the specific content delivered.
  • the embodiments of the present application may be based on global data labels and incorporate information such as POI of offline contact scenes.
  • POI information such as POI of offline contact scenes.
  • the "instant rights and interests" can be used as an entry point to obtain a new offline incremental market: to extract the huge demand for consumers to obtain immediate rights and interests in offline scenarios, especially small high-frequency rights, and Taking this demand as an entry point, the specific products are integrated into various offline high-frequency use scenarios, on the one hand to improve the consumer experience (obtaining various rights and interests), on the other hand, in order to maximize commercial benefits , Not only can increase the unit price of equipment service providers (that is, offline channel operators), but also allows brand users and other first users to obtain a new offline user incremental market.
  • equipment service providers that is, offline channel operators
  • the device In the face of the scattered offline scenes and the many factors of the channel side, by integrating the resources of the offline channel operator, the device can be unified for remote monitoring. Obtain point information, combine point information and consumer behavior, and improve anti-brushing ability. Specifically, the information on each device can be managed, including channel providers, device types, POI information (province, city, district, property type, floor, store type), settlement method, and scan code limit rules.
  • POI information province, city, district, property type, floor, store type
  • settlement method settlement method
  • scan code limit rules scan code limit rules
  • This second embodiment corresponds to the first embodiment. From the perspective of the server, an information placement method is provided. Referring to FIG. 9, the method may specifically include:
  • S901 According to a device registration request of the first client, allocate a device identifier to a device provided by a device service provider and that needs to be registered as an information delivery terminal, and determine a correspondence between the device identifier and device detailed information;
  • S902 Return information related to the access portal of the target interface to the first client, so that the device service provider provides the access portal about the target interface for the device service user according to the received information;
  • S903 Receive the information placement task information created by the second client, and correspond to the relationship between the first user ID and the placement task information in the network sales service system, where the placement task includes delivery demand information and delivery content information;
  • S904 Receive an access request submitted through the access portal, the access request is issued during a process in which a second user in the network sales service system obtains the service provided by the device service party by using the device;
  • S905 Determine a device identifier used by the second user and device detailed information corresponding to the device identifier, and determine whether the device detailed information and/or the information of the second user match the first user's Demand, match the target first user for the second user;
  • S906 Return the content content information corresponding to the target first user as the content to be displayed in the target interface to the third client associated with the second user for display.
  • the information related to the access portal of the target interface includes: graphic code information carrying the device identification and access portal website information, so that the device service provider displays the graphic code on the display screen of the device , Or to provide the access entrance by setting material stickers on the device; specifically when determining the device ID used by the second user, the device ID carried in the scanned graphic code can be used to determine the first The device identification used by the second user.
  • the information related to the access portal of the target interface includes: the web address information of the target interface and the interface information of the server, so that the device service provider provides the first page in the relevant page of the associated fourth client Providing the access portal in the form of an operation option, and linking the operation option to the web address of the target interface, when receiving an access request for the first operation option, through the interface information of the server, to The server provides information about the currently used device.
  • the delivery requirement includes a terminal channel, a scene/geographic range to which the device is located, and/or crowd tag information; specifically when matching the target first user for the second user, the second user can be determined by Whether the terminal channel corresponding to the device used, the scene/geographic range to which the device is located, and/or the label information of the crowd to which the second user belongs meet the delivery requirements of the first user, and is the third client Match the target first user.
  • the delivery requirement also includes delivery volume and delivery speed information; at this time, the delivery volume and delivery speed information may also be combined to match the target first user for the third client
  • the delivery content displayed in the target interface includes a second operation option for starting user rights by performing a specified task; at this time, the second user is received After the operation performed by the second operation option, the user rights distribution mode information corresponding to the device may also be described, and the user rights distribution may be issued to the second user.
  • the available interface information is also notified to the device service provider, so that the device service provider generates corresponding transaction order information for the process of using the service provided by the device by the second user.
  • the information to be paid in the transaction order is determined according to the situation after the user's rights and interests take effect.
  • the second client may also be provided with a template for generating the delivery content, where the template includes the second operation option.
  • the second user may also be associated with the number of times of available user rights and interests; before providing the third client with the content to be served, it is determined whether the second user has the remaining number of available user rights and interests, and if so, it will be The second operation option in the delivered content is set to an operable state, otherwise, the second operation option in the delivered content is set to an inoperable state.
  • the information on the number of times of available user rights includes information on the number of times of available user rights corresponding to different terminal channels; in this case, it can also be determined that the second user is currently Whether the terminal channel to which the used device belongs has the number of remaining available user rights and interests.
  • the third client may also be used to provide the second user with information on the number of user rights that have been used through various terminal channels within a preset length of time.
  • the third client is used to provide the second user with equipment and location information that can obtain user rights and interests near the location where the second user is located.
  • This third embodiment also corresponds to the first embodiment. From the perspective of the first client on the device service provider side, a device information registration method is provided. Referring to FIG. 10, the method may specifically include:
  • S1001 Submit a device registration request to a server for a device provided by a device service provider that needs to be registered as an information delivery terminal; the registration request carries detailed information of the device so that the server allocates devices to the device that requests registration Identification, and determine the correspondence between the device identification and device detailed information;
  • S1002 Receive the information returned by the server, so as to provide the device service user with access to the target interface based on the received information, the target interface is used to display the delivery content associated with the target first user in the network sales service system
  • the target first user is determined by determining whether the device detailed information and/or the information of the second user in the network sales service system as the device user meets the delivery requirements of the first user.
  • the information returned by the server includes: graphic code information carrying device identification and access portal site information, so as to provide the access portal by providing the graphic code, and the server carries the The device identification information determines the identification of the device currently used by the second user.
  • the device may include: a device fixedly placed at the target location, and the detailed information of the registered device includes location information of the device, so that the server matches the second user associated with the third client When targeting the first user, according to the location information of the device, it is determined whether it meets the delivery requirements of a certain first user.
  • the information returned by the server includes: access portal information and interface information of the server, so that the device service provider provides the first operation option on the relevant page of the associated fourth client, and converts the operation option Link to the access portal website, and when receiving the access request for the first operation option, provide the server with relevant information of the currently used device through the interface information of the server.
  • the device may be a device with a movable location
  • the fourth client provides the first operation option through the relevant page at the end of a use process, after the first operation option is operated , Submit the device identification of the device and the geographic location information of the device at the end of use to the server, so that the server determines whether it matches a first user according to the geographic location information of the device at the end of use Demand.
  • the device detailed information carried in the registration request also includes information about the user rights and methods corresponding to the device.
  • This fourth embodiment corresponds to the first embodiment. From the perspective of the second client, a method for creating a delivery task is provided. Referring to FIG. 11, including:
  • S1101 Create a delivery task associated with the first user in the network sales service system, where the delivery task includes delivery demand information and delivery content information;
  • S1102 Submit the placement task information to a server, the server stores the correspondence between the first user ID and the placement task information, and the second user in the online sales service system uses the device
  • the server In the process of obtaining the service provided by the device service provider, receive the access request submitted through the access portal provided by the device service provider, determine the device identifier used by the second user, and the device details corresponding to the device identifier Information, and by determining whether the device detailed information and/or the information of the second user meets the delivery needs of the first user, match the target first user for the second user, and match the target first user with The content content information is returned to the third client associated with the second user for display as content to be displayed in the target interface.
  • the delivery requirement includes a terminal channel, a scene/geographic range to which the location of the device belongs, and/or crowd label information, so that the server determines the terminal channel corresponding to the device used by the second user and the location of the device Whether the belonging scene/geographic range and/or the label information of the crowd to which the second user belongs meets the delivery requirements of the first user, and matches the target first user for the second user.
  • This fifth embodiment also corresponds to the first embodiment. From the perspective of the third client, an information placement method is provided. Referring to FIG. 12, the method may specifically include:
  • S1201 During the process that the second user in the network sales service system obtains related services by using the device provided by the device server, the content to be displayed on the target interface is obtained through the access portal information provided by the device server; the to-be-displayed The content is the delivered content corresponding to the target first user, and the target first user determines whether the information of the second user and/or the detailed information of the device used meets the content delivery requirements of the first user;
  • S1202 Display the delivered content of the target first user through the target interface.
  • the access entrance information includes graphic code information; at this time, a request to access the target interface may be sent to the server by scanning the graphic code information, so that the server determines the target first user according to the request, And return the delivery content information corresponding to the target first user.
  • the access portal information includes the device service provider providing a first operation option in a related page of the associated fourth client, the first operation option is linked to the URL of the target interface, and the first operation After the option is operated, the fourth client provides the server with information about the currently used device through the interface information of the server. After the server receives the information submitted by the fourth client, Determine the target first user and its corresponding delivery content.
  • the delivery content displayed in the target interface may include a second operation option for starting user rights by performing a specified task.
  • the third client may also provide information on the number of times of user rights that have been used through various terminal channels within a preset time length.
  • an embodiment of the present application also provides an information delivery device.
  • the device may specifically include:
  • the device registration unit 1301 is configured to allocate a device identifier to a device provided by a device service provider and needs to be registered as an information delivery terminal according to the device registration request of the first client, and determine the correspondence between the device identifier and device detailed information ;
  • the portal-related information returning unit 1302 is configured to return information related to the access portal of the target interface to the first client, so that the device service provider provides the device service user with access to the target interface based on the received information Entrance;
  • the placement task information receiving unit 1303 is configured to receive the information placement task information created by the second client, and correspond to the relationship between the first user identifier and the placement task information in the online sales service system, the placement task includes placement Demand information and delivery content information;
  • the user matching unit 1305 is used to determine the device identification used by the second user and the device detailed information corresponding to the device identification, and determine whether the device detailed information and/or the information of the second user meet the requirements Said the delivery requirements of the first user to match the target first user for the second user;
  • the serving content providing unit 1306 is configured to return the serving content information corresponding to the target first user as content to be displayed in the target interface to the third client associated with the second user for display.
  • the information related to the access portal of the target interface includes: graphic code information carrying a device identifier and access portal website information, so that the device service provider displays the graphic code on the display screen of the device, or Providing the access entrance by setting material stickers on the equipment;
  • the user matching unit may be specifically used to determine the device identifier used by the second user through the device identifier carried in the scanned graphic code.
  • the information related to the access portal of the target interface includes: the web address information of the target interface and the interface information of the server, so that the device service provider provides the first page in the relevant page of the associated fourth client Providing the access portal in the form of an operation option, and linking the operation option to the web address of the target interface, when receiving an access request for the first operation option, through the interface information of the server, to The server provides information about the currently used device.
  • the delivery requirements include terminal channels, the scene/geographic range to which the device is located, and/or crowd label information; at this time, the user matching unit may specifically be used for:
  • the terminal channel corresponding to the device used by the second user the scene/geographic range to which the device is located, and/or the label information of the crowd to which the second user belongs, and the delivery requirements of the first user, it is The third client matches the target first user.
  • the delivery demand may also include delivery volume and delivery speed information
  • the user matching unit may specifically be used to: combine the delivery amount and delivery speed information to match the target first user for the third client
  • the delivery content displayed in the target interface includes a second operation option for starting user rights by performing a specified task
  • the device may further include:
  • the user rights issuance unit is configured to, after receiving the operation performed by the second user on the second operation option through the third client, according to the user rights issuance method information corresponding to the device, The second user issues user rights.
  • the device may also include:
  • a notification unit configured to notify the device service provider through the interface information obtained in advance, so that the device service provider generates corresponding transaction order information for the process of using the service provided by the device by the second user, Wherein, the information to be paid in the transaction order is determined according to the situation after the user's rights and interests take effect.
  • the content template providing unit is configured to provide the second client with a template for generating the delivered content, wherein the template includes the second operation option.
  • the device may also include:
  • a frequency information associating unit configured to associate the frequency information of available user rights and interests for the second user
  • the first determining unit is configured to determine whether the second user has the number of remaining available user rights and interests before providing the delivered content to the third client, and if so, to perform the second operation in the delivered content
  • the option is set to an operable state, otherwise, the second operation option in the delivered content is set to an inoperable state.
  • the information on the number of times of available user rights includes information on the number of times of available user rights corresponding to different terminal channels;
  • the device may further include:
  • the second judging unit is used to judge whether the second user has the remaining available user rights times under the terminal channel to which the currently used device belongs before providing the delivered content to the third client.
  • the used frequency information providing unit is configured to provide the second user with the third client the information about the number of times of user rights that have been used through various terminal channels within a preset length of time.
  • the location information providing unit is configured to provide, through the third client, the second user with devices and location information that can obtain user rights and interests near the location where the second user is located.
  • an embodiment of the present application further provides a device information registration device.
  • the device may specifically include:
  • a registration request submission unit 1401 is used to submit a device registration request to a server for a device provided by a device service provider that needs to be registered as an information delivery terminal; the registration request carries detailed information of the device so that the server can The device requesting registration is assigned a device ID, and the correspondence between the device ID and device detailed information is determined;
  • the information receiving unit 1402 is used to receive the information returned by the server, so as to provide the device service user with access to the target interface based on the received information, the target interface is used to display the target first in the network sales service system
  • the user-associated delivery content wherein the target first user is determined by judging whether the device detailed information and/or information of the second user in the network sales service system as the device user meets the delivery requirements of the first user.
  • the information returned by the server includes: graphic code information carrying device identification and access portal site information, so as to provide the access portal by providing the graphic code, and the server carries the The device identification information determines the identification of the device currently used by the second user.
  • the device includes: a device fixedly placed at the target location, and the detailed information of the registered device includes the location information of the device, so that the server matches the second user associated with the third client When targeting the first user, according to the location information of the device, it is determined whether it meets the delivery requirements of a certain first user.
  • the information returned by the server includes: access portal website information and interface information of the server, so that the device service provider provides the first operation option in the relevant page of the associated fourth client, and converts the operation option Link to the access portal website, and when receiving the access request for the first operation option, provide the server with relevant information of the currently used device through the interface information of the server.
  • the device is a device with a movable location
  • the fourth client provides the first operation option through the relevant page at the end of a use process.
  • the device detailed information carried in the registration request also includes information about the user rights and methods corresponding to the device.
  • an embodiment of the present application further provides a device for creating a delivery task.
  • the device may specifically include:
  • the delivery task creation unit 1501 is configured to create a delivery task associated with the first user in the network sales service system, where the delivery task includes delivery demand information and delivery content information;
  • the delivery task information submission unit 1502 is used to submit the delivery task information to a server, and the server saves the correspondence between the first user ID and the delivery task information.
  • the second user receives the access request submitted through the access portal provided by the device service provider during the process of obtaining the service provided by the device service provider by using the device, and determines the device identification used by the second user, and The device identification information corresponding to the device identification, and by determining whether the device detailed information and/or the information of the second user meets the delivery requirements of the first user, match the target first user for the second user
  • the delivered content information corresponding to the target first user is returned to the third client associated with the second user for display as the content to be displayed in the target interface.
  • the delivery requirement includes a terminal channel, a scene/geographic range to which the location of the device belongs, and/or crowd tag information, so that the server belongs to the terminal channel corresponding to the device used by the second user and the location of the device to which the server belongs.
  • the scene/geographic range and/or the label information of the crowd to which the second user belongs, and the delivery requirements of the first user match the target first user for the second user.
  • an embodiment of the present application further provides an information delivery device.
  • the device may specifically include:
  • the content-to-be-displayed obtaining unit 1601 is used to obtain the target interface's pending information through the access portal information provided by the device service provider during the process that the second user in the network sales service system obtains related services by using the device provided by the device service provider Displaying content;
  • the content to be displayed is the serving content corresponding to the target first user, and the target first user determines whether the information of the second user and/or detailed information of the device used matches the content of the first user Content delivery requirements;
  • the content display unit 1602 is configured to display the content delivered by the target first user through the target interface.
  • An electronic device including:
  • One or more processors are One or more processors.
  • a memory associated with the one or more processors The memory is used to store program instructions. When the program instructions are read and executed by the one or more processors, the following operations are performed:
  • the device registration request of the first client assign a device identifier to the device provided by the device service provider and need to be registered as an information delivery terminal, and determine the correspondence between the device identifier and the device detailed information;
  • the delivery task includes delivery demand information and delivery content information
  • the access request is issued during a process in which a second user in the network sales service system obtains the service provided by the device service party by using the device;
  • An electronic device including:
  • One or more processors are One or more processors.
  • a memory associated with the one or more processors The memory is used to store program instructions. When the program instructions are read and executed by the one or more processors, the following operations are performed:
  • a device registration request is submitted to the server; the registration request carries detailed information of the device, so that the server allocates a device identifier to the device that requests registration, And determine the correspondence between the device identification and the device detailed information;
  • Receiving information returned by the server so as to provide the user of the device service user with access to the target interface based on the received information, the target interface being used to display the placement content associated with the target first user in the network sales service system, by Determine whether the device detailed information and/or the information of the second user in the network sales service system as the device user meets the delivery requirements of the first user, and determine the target first user.
  • An electronic device including:
  • One or more processors are One or more processors.
  • a memory associated with the one or more processors The memory is used to store program instructions. When the program instructions are read and executed by the one or more processors, the following operations are performed:
  • Creating a delivery task associated with the first user in the online sales service system the delivery task including delivery demand information and delivery content information;
  • Submit the placement task information to a server the server stores the correspondence between the first user ID and the placement task information, and the second user in the online sales service system obtains the During the service provided by the device service provider, receiving the access request submitted through the access portal provided by the device service provider, determining the device identifier used by the second user, and device details corresponding to the device identifier, And determine whether the device detailed information and/or the information of the second user meet the delivery requirements of the first user, match the target first user for the second user, and match the delivery content corresponding to the target first user The information is returned to the third client associated with the second user as content to be displayed in the target interface for display.
  • An electronic device including:
  • One or more processors are One or more processors.
  • a memory associated with the one or more processors The memory is used to store program instructions. When the program instructions are read and executed by the one or more processors, the following operations are performed:
  • the content to be displayed on the target interface is obtained through the access portal information provided by the equipment server;
  • the content to be displayed is Serving content corresponding to a target first user, the target first user determining whether the information of the second user and/or detailed information of the device used meets the content delivery requirements of the first user;
  • FIG. 17 exemplarily shows the architecture of the computer system, which may specifically include a processor 1710, a video display adapter 1711, a disk drive 1712, an input/output interface 1713, a network interface 1714, and a memory 1720.
  • the processor 1710, the video display adapter 1711, the disk drive 1712, the input/output interface 1713, and the network interface 1714 can be connected to the memory 1720 via a communication bus 1730.
  • the processor 1710 may be implemented by a general-purpose CPU (Central Processing Unit, central processing unit), a microprocessor, an application specific integrated circuit (Application Specific Integrated Circuit, ASIC), or one or more integrated circuits, etc. Perform relevant procedures to achieve the technical solutions provided by this application.
  • a general-purpose CPU Central Processing Unit, central processing unit
  • a microprocessor central processing unit
  • an application specific integrated circuit Application Specific Integrated Circuit, ASIC
  • ASIC Application Specific Integrated Circuit
  • the memory 1720 can be implemented in the form of ROM (Read Only Memory), RAM (Random Access Memory), static storage devices, and dynamic storage devices.
  • the memory 1720 may store an operating system 1721 for controlling the operation of the electronic device 1700, and a basic input output system (BIOS) 1722 for controlling low-level operation of the electronic device 1700.
  • BIOS basic input output system
  • a web browser 1723, a data storage management system 1724, an information delivery processing system 1725, etc. can also be stored.
  • the above-mentioned information delivery processing system 1725 may be an application program that specifically implements the foregoing steps in the embodiments of the present application.
  • related program codes are stored in the memory 1720 and are called and executed by the processor 1710.
  • the input/output interface 1713 is used to connect an input/output module to realize information input and output.
  • the input/output/module can be configured as a component in the device (not shown in the figure), or can be externally connected to the device to provide corresponding functions.
  • the input device may include a keyboard, a mouse, a touch screen, a microphone, various sensors, etc.
  • the output device may include a display, a speaker, a vibrator, and an indicator light.
  • the network interface 1714 is used to connect a communication module (not shown in the figure) to implement communication interaction between the device and other devices.
  • the communication module can realize communication through a wired method (such as USB, network cable, etc.), and can also realize communication through a wireless method (such as mobile network, WIFI, Bluetooth, etc.).
  • the bus 1730 includes a path to transfer information between various components of the device (eg, processor 1710, video display adapter 1711, disk drive 1712, input/output interface 1713, network interface 1714, and memory 1720).
  • processor 1710 processor 1710, video display adapter 1711, disk drive 1712, input/output interface 1713, network interface 1714, and memory 1720.
  • the electronic device 1700 can also obtain information on specific receipt conditions from the virtual resource object receipt condition information database 1741 for condition judgment, and so on.
  • the above device only shows the processor 1710, video display adapter 1711, disk drive 1712, input/output interface 1713, network interface 1714, memory 1720, bus 1730, etc., in the specific implementation process, the The device may also include other components necessary for normal operation. In addition, those skilled in the art may understand that, the above device may also include only the components necessary to implement the solution of the present application, and does not necessarily include all the components shown in the figures.
  • FIG. 18 exemplarily shows another electronic device architecture.
  • the device 1800 may be a mobile phone, a computer, a digital broadcasting terminal, a messaging device, a game console, a tablet device, a medical device, a fitness device, or a personal digital device. Assistants, aircraft, etc.
  • device 1800 may include one or more of the following components: processing component 1802, memory 1804, power component 1806, multimedia component 1808, audio component 1810, input/output (I/O) interface 1812, sensor component 1814, ⁇ 1816 ⁇ And communication components 1816.
  • processing component 1802 memory 1804, power component 1806, multimedia component 1808, audio component 1810, input/output (I/O) interface 1812, sensor component 1814, ⁇ 1816 ⁇ And communication components 1816.
  • the processing component 1802 generally controls the overall operations of the device 1800, such as operations associated with display, phone calls, data communications, camera operations, and recording operations.
  • the processing element 1802 may include one or more processors 1820 to execute instructions to complete the video compression method provided in the technical solution of the present disclosure when a preset condition is met, generate a traffic compression request, and send it to the server, where the traffic
  • the compression request records information used to trigger the server to obtain the target area of interest.
  • the traffic compression request is used to request the server to preferentially ensure the bit rate of the video content in the target area of interest; play the corresponding stream file according to the stream file returned by the server Video content, wherein the code stream file is all or part of the video file obtained by the server performing bit rate compression processing on the video content outside the target area of interest according to the traffic compression request.
  • the processing component 1802 may include one or more modules to facilitate interaction between the processing component 1802 and other components.
  • the processing component 1802 may include a multimedia module to facilitate interaction between the multimedia component 1808 and the processing component 1802.
  • the memory 1804 is configured to store various types of data to support operation at the device 1800. Examples of these data include instructions for any application or method to operate on the device 1800, contact data, phone book data, messages, pictures, videos, etc.
  • the memory 1804 may be implemented by any type of volatile or non-volatile storage device or a combination thereof, such as static random access memory (SRAM), electrically erasable programmable read only memory (EEPROM), erasable and removable Programmable read only memory (EPROM), programmable read only memory (PROM), read only memory (ROM), magnetic memory, flash memory, magnetic disk or optical disk.
  • SRAM static random access memory
  • EEPROM electrically erasable programmable read only memory
  • EPROM erasable and removable Programmable read only memory
  • PROM programmable read only memory
  • ROM read only memory
  • magnetic memory flash memory
  • flash memory magnetic disk or optical disk.
  • the power supply component 1806 provides power to various components of the device 1800.
  • the power supply component 1806 may include a power management system, one or more power supplies, and other components associated with generating, managing, and distributing power for the device 1800.
  • the multimedia component 1808 includes a screen between the device 1800 and the user that provides an output interface.
  • the screen may include a liquid crystal display (LCD) and a touch panel (TP). If the screen includes a touch panel, the screen may be implemented as a touch screen to receive input signals from the user.
  • the touch panel includes one or more touch sensors to sense touch, swipe, and gestures on the touch panel. The touch sensor may not only sense the boundary of the touch or sliding action, but also detect the duration and pressure related to the touch or sliding operation.
  • the multimedia component 1808 includes a front camera and/or a rear camera. When the device 1800 is in an operation mode, such as a shooting mode or a video mode, the front camera and/or the rear camera may receive external multimedia data. Each front camera and rear camera can be a fixed optical lens system or have focal length and optical zoom capabilities.
  • the audio component 1810 is configured to output and/or input audio signals.
  • the audio component 1810 includes a microphone (MIC).
  • the microphone When the device 1800 is in an operation mode, such as a call mode, a recording mode, and a voice recognition mode, the microphone is configured to receive an external audio signal.
  • the received audio signal may be further stored in the memory 1804 or transmitted via the communication component 1816.
  • the audio component 1810 further includes a speaker for outputting audio signals.
  • the I/O interface 1812 provides an interface between the processing component 1802 and a peripheral interface module.
  • the peripheral interface module may be a keyboard, a click wheel, or a button. These buttons may include, but are not limited to: home button, volume button, start button, and lock button.
  • the sensor assembly 1814 includes one or more sensors for providing the device 1800 with various aspects of status assessment.
  • the sensor component 1814 can detect the on/off state of the device 1800, and the relative positioning of the components, for example, the component is the display and keypad of the device 1800, and the sensor component 1814 can also detect the position change of the device 1800 or a component of the device 1800 The presence or absence of user contact with the device 1800, the orientation or acceleration/deceleration of the device 1800, and the temperature change of the device 1800.
  • the sensor assembly 1814 may include a proximity sensor configured to detect the presence of nearby objects without any physical contact.
  • the sensor assembly 1814 may also include a light sensor, such as a CMOS or CCD image sensor, for use in imaging applications.
  • the sensor assembly 1814 may also include an acceleration sensor, a gyro sensor, a magnetic sensor, a pressure sensor, or a temperature sensor.
  • the communication component 1816 is configured to facilitate wired or wireless communication between the device 1800 and other devices.
  • the device 1800 can access a wireless network based on a communication standard, such as WiFi, 2G, or 3G, or a combination thereof.
  • the communication component 1816 receives a broadcast signal or broadcast related information from an external broadcast management system via a broadcast channel.
  • the communication component 1816 further includes a near field communication (NFC) module to facilitate short-range communication.
  • the NFC module can be implemented based on radio frequency identification (RFID) technology, infrared data association (IrDA) technology, ultra-wideband (UWB) technology, Bluetooth (BT) technology, and other technologies.
  • RFID radio frequency identification
  • IrDA infrared data association
  • UWB ultra-wideband
  • Bluetooth Bluetooth
  • the device 1800 may be one or more application specific integrated circuits (ASICs), digital signal processors (DSPs), digital signal processing devices (DSPDs), programmable logic devices (PLDs), field programmable A gate array (FPGA), controller, microcontroller, microprocessor or other electronic components are implemented to perform the above method.
  • ASICs application specific integrated circuits
  • DSPs digital signal processors
  • DSPDs digital signal processing devices
  • PLDs programmable logic devices
  • FPGA field programmable A gate array
  • controller microcontroller, microprocessor or other electronic components are implemented to perform the above method.
  • a non-transitory computer-readable storage medium including instructions is also provided, for example, a memory 1804 including instructions, the above instructions may be executed by the processor 1820 of the device 1800 to complete the video provided by the technical solution of the present disclosure
  • a traffic compression request is generated and sent to the server, wherein the traffic compression request records information for triggering the server to acquire the target area of interest, and the traffic compression request is used to request the server to give priority Ensure the code rate of the video content in the target area of interest; play the video content corresponding to the code stream file according to the code stream file returned by the server, wherein the code stream file is the server’s response to the target area of interest according to the traffic compression request
  • the non-transitory computer-readable storage medium may be ROM, random access memory (RAM), CD-ROM, magnetic tape, floppy disk, optical data storage device, or the like.
  • the present application can be implemented by means of software plus a necessary general hardware platform.
  • the technical solution of the present application can be embodied in the form of a software product in essence or part that contributes to the existing technology, and the computer software product can be stored in a storage medium, such as ROM/RAM, magnetic disk , CD-ROM, etc., including several instructions to enable a computer device (which may be a personal computer, server, or network device, etc.) to perform the methods described in the embodiments or some parts of the embodiments of the present application.

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Abstract

Disclosed by the embodiments of the present application are an information delivery method, device and system, the system comprising: a first client, used for submitting a device registration request to a server, and providing a device service user with an access portal to a target interface; the server, used for returning information related to the access portal to the first client; a second client, used for creating a delivery task associated with a first user in a network sales service system, the delivery task comprising delivery requirement information and delivery content information; and a third client, used for obtaining and displaying content to be displayed of the target interface by means of the information related to the access portal. The server is further used for matching a target first user for the second user, and returning delivery content information corresponding to the target first user back to the third client for display. By means of the embodiments of the present application, it is possible to more effectively help brand owners find potential consumers and perform accurate operations.

Description

信息投放方法、装置及***Information delivery method, device and system
本申请要求2018年12月06日递交的申请号为201811488703.8、发明名称为“信息投放方法、装置及***”的中国专利申请的优先权，其全部内容通过引用结合在本申请中。This application requires the priority of the Chinese patent application filed on December 06, 2018 with the application number 201811488703.8 and the invention titled "information delivery method, device and system", the entire contents of which are incorporated by reference in this application.
技术领域Technical field
本申请涉及信息投放技术领域，特别是涉及信息投放方法、装置及***。This application relates to the field of information delivery technology, in particular to information delivery methods, devices and systems.
背景技术Background technique
随着“新零售”服务模式的发展，如何更好地帮助品牌商寻找潜在消费者并进行精准运营提供支持，实现最大程度的线下获客，是“新零售”服务平台追求的目标之一。With the development of the "new retail" service model, how to better help brand owners find potential consumers and provide accurate operations to provide support to achieve maximum offline customer acquisition is one of the goals pursued by the "new retail" service platform .
为了达到上述目的，现有技术中做了一些尝试，例如，在商场、医院、学校等线下的一些场景中部署一些专门的硬件设备，这种硬件设备具有自助售卖等特点。品牌商可以根据自身商品的特点，受众群体等，有选择地向这种设备中投放一些新品的样品，消费者则可以通过手机等终端设备中安装的关联应用程序进行扫码等操作，并获得相应的用户权益，例如，免费获得样品，等等。同时，还可以设定获得具体权益的条件，例如，需要加入对应品牌的会员等。这样，在使得消费者获得用户权益的同时，也使得品牌商获得很高的线下获客率。另外，由于具体在部署具体的设备时，可以进入到精准场景，如商超、大学校园，或是母婴人群区域等，因此，可以做到精准派发，从而帮助品牌更精确地获得线下用户；同时还可以实现全链路的解决方案，不仅只是把样品派出去，还可以触发消费者的后续购买等行为。In order to achieve the above purpose, some attempts have been made in the prior art. For example, some special hardware devices are deployed in offline scenarios such as shopping malls, hospitals, and schools. Such hardware devices have the characteristics of self-service sales. Brands can selectively put some samples of new products into this device according to the characteristics of their products, audiences, etc., and consumers can scan the code and other operations through the associated applications installed in terminal devices such as mobile phones and obtain Corresponding user rights, for example, free samples, etc. At the same time, you can also set the conditions for obtaining specific rights, for example, you need to join the corresponding brand members. In this way, while enabling consumers to obtain user rights and interests, it also enables brand owners to obtain a high offline customer acquisition rate. In addition, when deploying specific equipment, you can enter precise scenarios, such as business supermarkets, university campuses, or maternal and infant crowd areas. Therefore, you can achieve accurate distribution, thereby helping brands to obtain offline users more accurately ; At the same time, it can also achieve a full-link solution, which not only sends out samples, but also triggers subsequent purchases by consumers.
但是，本申请发明人在实现本申请的过程中发现，上述方案至少存在以下潜在的问题以及未来的业务上限：首先，硬件投入高；其次，维护成本高：补货的物流、仓储、人力成本都比较高，另外，机械原件相对复杂，导致故障率较高；再者，市场容量有限：品牌商愿意在派样模式上投入的营销预算有限，相关硬件设备的市场投入容量有限。However, in the process of implementing this application, the inventor of the present application found that the above-mentioned solutions have at least the following potential problems and future business ceilings: first, the hardware investment is high; second, the maintenance cost is high: logistics, warehousing, labor costs of replenishment Both are relatively high. In addition, the original mechanical components are relatively complex, resulting in a high failure rate. Furthermore, the market capacity is limited: the marketing budget that brands are willing to invest in the sample model is limited, and the market investment capacity of related hardware equipment is limited.
因此，如何更有效地帮助品牌商寻找潜在消费者并进行精准运营提供支持，成为需要本领域技术人员解决的技术问题。Therefore, how to more effectively help brands to find potential consumers and provide accurate operations to provide support has become a technical problem that needs to be solved by those skilled in the art.
发明内容Summary of the invention
本申请提供了信息投放方法、装置及***，能够更有效地帮助品牌商寻找潜在消费 者并进行精准运营提供支持。This application provides information delivery methods, devices and systems that can more effectively help brand owners find potential consumers and provide accurate operations to provide support.
本申请提供了如下方案：This application provides the following solutions:
一种信息投放***，包括：An information delivery system, including:
第一客户端，用于针对设备服务提供方提供的需要注册为信息投放终端的设备，向服务器提交设备注册请求，并接收服务器返回的信息，以便根据所接收到的信息为设备服务使用方用户提供关于目标界面的访问入口；The first client is used to submit a device registration request to the server for the device provided by the device service provider and needs to be registered as an information delivery terminal, and receives the information returned by the server, so as to serve the device service user based on the received information Provide access to the target interface;
服务器，用于为所述第一客户端请求注册的设备分配设备标识，并确定所述设备标识与设备详情信息之间的对应关系，向所述第一客户端返回与所述访问入口相关的信息；The server is configured to allocate a device identifier to the device requested to be registered by the first client, determine the correspondence between the device identifier and device detailed information, and return to the first client the information related to the access portal information;
第二客户端，用于创建与网络销售服务***中的第一用户关联的投放任务，所述投放任务中包括投放需求信息以及投放内容信息；The second client is used to create a delivery task associated with the first user in the online sales service system, where the delivery task includes delivery demand information and delivery content information;
第三客户端，用于在所述网络销售服务***中的第二用户通过使用所述设备获得所述设备服务方提供的服务的过程中，通过所述访问入口信息获得所述目标界面的待展示内容并进行展示；The third client is used to obtain the waiting status of the target interface through the access entrance information during the process that the second user in the network sales service system obtains the service provided by the device service party by using the device Display content and display;
所述服务器还用于，确定所述第二用户所使用的设备标识，以及该设备标识对应的设备详情信息，并通过判断所述设备详情信息和/或所述第二用户的信息是否符合所述第一用户的投放需求，为所述第二用户匹配目标第一用户，并将该目标第一用户对应的投放内容信息作为所述目标界面中的待展示内容返回给所述第三客户端进行展示。The server is also used to determine the device identification used by the second user and the device detailed information corresponding to the device identification, and determine whether the device detailed information and/or the information of the second user conform to the The delivery requirements of the first user are matched with the target first user for the second user, and the delivery content information corresponding to the target first user is returned to the third client as the content to be displayed in the target interface To show.
一种信息投放方法，包括：An information delivery method, including:
根据第一客户端的设备注册请求，为设备服务提供方提供的需要注册为信息投放终端的设备分配设备标识，并确定所述设备标识与设备详情信息之间的对应关系；According to the device registration request of the first client, assign a device identifier to the device provided by the device service provider and need to be registered as an information delivery terminal, and determine the correspondence between the device identifier and the device detailed information;
向所述第一客户端返回与目标界面的访问入口相关的信息，以便设备服务提供方根据所接收到的信息为设备服务使用方用户提供关于目标界面的访问入口；Returning information related to the access portal of the target interface to the first client, so that the device service provider provides the device portal user with an access portal about the target interface based on the received information;
接收第二客户端创建的信息投放任务信息，并对网络销售服务***中的第一用户标识与投放任务信息之间的对应关系，所述投放任务中包括投放需求信息以及投放内容信息；Receiving the information delivery task information created by the second client, and corresponding relationship between the first user identifier and the delivery task information in the network sales service system, the delivery task includes delivery demand information and delivery content information;
接收通过所述访问入口提交的访问请求，所述访问请求是在所述网络销售服务***中的第二用户通过使用所述设备获得所述设备服务方提供的服务的过程中发出的；Receiving an access request submitted through the access portal, the access request is issued during a process in which a second user in the network sales service system obtains the service provided by the device service party by using the device;
确定所述第二用户所使用的设备标识，以及该设备标识对应的设备详情信息，并通过判断所述设备详情信息和/或所述第二用户的信息是否符合所述第一用户的投放需求，为所述第二用户匹配目标第一用户；Determine the device identifier used by the second user and the device detailed information corresponding to the device identifier, and determine whether the device detailed information and/or the information of the second user meet the delivery requirements of the first user , Matching the target first user for the second user;
将所述目标第一用户对应的投放内容信息作为目标界面中的待展示内容返回给所述第二用户关联的第三客户端进行展示。Returning the delivered content information corresponding to the target first user as the content to be displayed in the target interface to the third client associated with the second user for display.
一种设备信息注册方法，包括：A device information registration method, including:
针对设备服务提供方提供的需要注册为信息投放终端的设备，向服务器提交设备注册请求；所述注册请求中携带有设备的详情信息，以便所述服务器为所述请求注册的设备分配设备标识，并确定所述设备标识与设备详情信息之间的对应关系；For a device provided by a device service provider that needs to be registered as an information delivery terminal, a device registration request is submitted to the server; the registration request carries detailed information of the device, so that the server allocates a device identifier to the device that requests registration, And determine the correspondence between the device identification and the device detailed information;
接收服务器返回的信息，以便根据所接收到的信息为设备服务使用方用户提供关于目标界面的访问入口，所述目标界面用于展示网络销售服务***中的目标第一用户关联的投放内容，其中，通过判断所述设备详情信息和/或作为设备使用方的网络销售服务***中第二用户的信息是否符合第一用户的投放需求，确定所述目标第一用户。Receiving information returned by the server, so as to provide the user of the device service user with access to the target interface based on the received information, the target interface being used to display the placement content associated with the target first user in the network sales service system, wherein Determine whether the target first user is determined by determining whether the device detailed information and/or the information of the second user in the network sales service system as the device user meets the delivery requirements of the first user.
一种投放任务创建方法，包括：A method for creating a delivery task includes:
创建与网络销售服务***中的第一用户关联的投放任务，所述投放任务中包括投放需求信息以及投放内容信息；Creating a delivery task associated with the first user in the online sales service system, the delivery task including delivery demand information and delivery content information;
将所述投放任务信息提交到服务器，由所述服务器对第一用户标识与所述投放任务信息之间的对应关系进行保存，在网络销售服务***中的第二用户通过使用所述设备获得所述设备服务方提供的服务的过程中，接收通过所述设备服务提供方提供的访问入口提交的访问请求，确定所述第二用户所使用的设备标识，以及该设备标识对应的设备详情信息，并通过判断所述设备详情信息和/或所述第二用户的信息是否符合第一用户的投放需求，为所述第二用户匹配目标第一用户，将所述目标第一用户对应的投放内容信息作为目标界面中的待展示内容返回给所述第二用户关联的第三客户端进行展示。Submit the placement task information to a server, the server stores the correspondence between the first user ID and the placement task information, and the second user in the online sales service system obtains the During the service provided by the device service provider, receiving the access request submitted through the access portal provided by the device service provider, determining the device identifier used by the second user, and device details corresponding to the device identifier, And determine whether the device detailed information and/or the information of the second user meet the delivery requirements of the first user, match the target first user for the second user, and match the delivery content corresponding to the target first user The information is returned to the third client associated with the second user as content to be displayed in the target interface for display.
一种信息投放方法，包括：An information delivery method, including:
在网络销售服务***中的第二用户通过使用设备服务方提供的设备获得相关服务的过程中，通过所述设备服务方提供的访问入口信息获得目标界面的待展示内容；所述待展示内容是目标第一用户对应的投放内容，所述目标第一用户是通过判断所述第二用户的信息和/或所使用的设备的详情信息是否符合第一用户的内容投放需求；In the process that the second user in the network sales service system obtains related services by using the equipment provided by the equipment server, the content to be displayed on the target interface is obtained through the access portal information provided by the equipment server; the content to be displayed is Serving content corresponding to a target first user, the target first user determining whether the information of the second user and/or detailed information of the device used meets the content delivery requirements of the first user;
通过所述目标界面对所述目标第一用户的投放内容进行展示。Displaying the content delivered by the target first user through the target interface.
一种信息投放装置，包括：An information delivery device, including:
设备注册单元，用于根据第一客户端的设备注册请求，为设备服务提供方提供的需要注册为信息投放终端的设备分配设备标识，并确定所述设备标识与设备详情信息之间的对应关系；A device registration unit, configured to allocate a device identifier to a device provided by a device service provider and required to be registered as an information delivery terminal according to the device registration request of the first client, and determine a correspondence between the device identifier and device detailed information;
入口相关信息返回单元，用于向所述第一客户端返回与目标界面的访问入口相关的信息，以便设备服务提供方根据所接收到的信息为设备服务使用方用户提供关于目标界面的访问入口；Portal related information return unit, used to return information related to the access portal of the target interface to the first client, so that the device service provider provides the access portal about the target interface to the user of the device service user based on the received information ;
投放任务信息接收单元，用于接收第二客户端创建的信息投放任务信息，并对网络销售服务***中的第一用户标识与投放任务信息之间的对应关系，所述投放任务中包括投放需求信息以及投放内容信息；The delivery task information receiving unit is configured to receive the information delivery task information created by the second client, and correspond to the correspondence between the first user identifier and the delivery task information in the online sales service system, where the delivery task includes delivery requirements Information and content information;
访问请求接收单元，用于接收通过所述访问入口提交的访问请求，所述访问请求是在所述网络销售服务***中的第二用户通过使用所述设备获得所述设备服务方提供的服务的过程中发出的；An access request receiving unit, configured to receive an access request submitted through the access portal, the access request is for a second user in the network sales service system to obtain the service provided by the device service party by using the device Issued during the process;
用户匹配单元，用于确定所述第二用户所使用的设备标识，以及该设备标识对应的设备详情信息，并通过判断所述设备详情信息和/或所述第二用户的信息是否符合所述第一用户的投放需求，为所述第二用户匹配目标第一用户；The user matching unit is used to determine the device identification used by the second user and the device detailed information corresponding to the device identification, and determine whether the device detailed information and/or the information of the second user conforms to the The delivery demand of the first user matches the target first user for the second user;
投放内容提供单元，用于将所述目标第一用户对应的投放内容信息作为目标界面中的待展示内容返回给所述第二用户关联的第三客户端进行展示。The serving content providing unit is configured to return the serving content information corresponding to the target first user as content to be displayed in the target interface to the third client associated with the second user for display.
一种设备信息注册装置，包括：A device information registration device, including:
注册请求提交单元，用于针对设备服务提供方提供的需要注册为信息投放终端的设备，向服务器提交设备注册请求；所述注册请求中携带有设备的详情信息，以便所述服务器为所述请求注册的设备分配设备标识，并确定所述设备标识与设备详情信息之间的对应关系；A registration request submission unit is used to submit a device registration request to a server for a device provided by a device service provider that needs to be registered as an information delivery terminal; the registration request carries detailed information of the device so that the server can provide the request The registered device is assigned a device ID, and the correspondence between the device ID and device detailed information is determined;
信息接收单元，用于接收服务器返回的信息，以便根据所接收到的信息为设备服务使用方用户提供关于目标界面的访问入口，所述目标界面用于展示网络销售服务***中的目标第一用户关联的投放内容，其中，通过判断所述设备详情信息和/或作为设备使用方的网络销售服务***中第二用户的信息是否符合第一用户的投放需求，确定所述目标第一用户。The information receiving unit is used to receive the information returned by the server, so as to provide the device service user with access to the target interface based on the received information, the target interface is used to display the target first user in the network sales service system Associated delivery content, wherein the target first user is determined by judging whether the device detailed information and/or information of the second user in the network sales service system as the device user meets the delivery requirements of the first user.
一种投放任务创建装置，包括：A device for creating a delivery task includes:
投放任务创建单元，用于创建与网络销售服务***中的第一用户关联的投放任务，所述投放任务中包括投放需求信息以及投放内容信息；A delivery task creation unit is used to create a delivery task associated with the first user in the network sales service system, where the delivery task includes delivery demand information and delivery content information;
投放任务信息提交单元，用于将所述投放任务信息提交到服务器，由所述服务器对第一用户标识与所述投放任务信息之间的对应关系进行保存，在网络销售服务***中的第二用户通过使用所述设备获得所述设备服务方提供的服务的过程中，接收通过所述设 备服务提供方提供的访问入口提交的访问请求，确定所述第二用户所使用的设备标识，以及该设备标识对应的设备详情信息，并通过判断所述设备详情信息和/或所述第二用户的信息是否符合第一用户的投放需求，为所述第二用户匹配目标第一用户，将所述目标第一用户对应的投放内容信息作为目标界面中的待展示内容返回给所述第二用户关联的第三客户端进行展示。The delivery task information submission unit is used to submit the delivery task information to a server, and the server saves the correspondence between the first user ID and the delivery task information, and the second in the online sales service system During the process of obtaining the service provided by the device service provider by using the device, the user receives the access request submitted through the access portal provided by the device service provider, determines the device identifier used by the second user, and the The device detailed information corresponding to the device identifier, and by judging whether the device detailed information and/or the information of the second user meets the delivery requirements of the first user, match the target first user for the second user, and set the The delivered content information corresponding to the target first user is returned to the third client associated with the second user for display as content to be displayed in the target interface.
一种信息投放装置，包括：An information delivery device, including:
待展示内容获得单元，用于在网络销售服务***中的第二用户通过使用设备服务方提供的设备获得相关服务的过程中，通过所述设备服务方提供的访问入口信息获得目标界面的待展示内容；所述待展示内容是目标第一用户对应的投放内容，所述目标第一用户是通过判断所述第二用户的信息和/或所使用的设备的详情信息是否符合第一用户的内容投放需求；The content-to-be-displayed obtaining unit is used to obtain the target interface to be displayed through the access information provided by the device server during the process that the second user in the network sales service system obtains related services by using the device provided by the device server Content; the content to be displayed is the serving content corresponding to the target first user, and the target first user determines whether the information of the second user and/or the detailed information of the device used matches the content of the first user Launch demand
内容展示单元，用于通过所述目标界面对所述目标第一用户的投放内容进行展示。The content display unit is configured to display the delivered content of the target first user through the target interface.
一种电子设备，包括：An electronic device, including:
一个或多个处理器；以及One or more processors; and
与所述一个或多个处理器关联的存储器，所述存储器用于存储程序指令,所述程序指令在被所述一个或多个处理器读取执行时，执行如下操作：A memory associated with the one or more processors. The memory is used to store program instructions. When the program instructions are read and executed by the one or more processors, the following operations are performed:
根据第一客户端的设备注册请求，为设备服务提供方提供的需要注册为信息投放终端的设备分配设备标识，并确定所述设备标识与设备详情信息之间的对应关系；According to the device registration request of the first client, assign a device identifier to the device provided by the device service provider and need to be registered as an information delivery terminal, and determine the correspondence between the device identifier and the device detailed information;
向所述第一客户端返回与目标界面的访问入口相关的信息，以便设备服务提供方根据所接收到的信息为设备服务使用方用户提供关于目标界面的访问入口；Returning information related to the access portal of the target interface to the first client, so that the device service provider provides the device portal user with an access portal about the target interface based on the received information;
接收第二客户端创建的信息投放任务信息，并对网络销售服务***中的第一用户标识与投放任务信息之间的对应关系，所述投放任务中包括投放需求信息以及投放内容信息；Receiving the information delivery task information created by the second client, and corresponding relationship between the first user identifier and the delivery task information in the network sales service system, the delivery task includes delivery demand information and delivery content information;
接收通过所述访问入口提交的访问请求，所述访问请求是在所述网络销售服务***中的第二用户通过使用所述设备获得所述设备服务方提供的服务的过程中发出的；Receiving an access request submitted through the access portal, the access request is issued during a process in which a second user in the network sales service system obtains the service provided by the device service party by using the device;
确定所述第二用户所使用的设备标识，以及该设备标识对应的设备详情信息，并通过判断所述设备详情信息和/或所述第二用户的信息是否符合所述第一用户的投放需求，为所述第二用户匹配目标第一用户；Determine the device identifier used by the second user and the device detailed information corresponding to the device identifier, and determine whether the device detailed information and/or the information of the second user meet the delivery requirements of the first user , Matching the target first user for the second user;
将所述目标第一用户对应的投放内容信息作为目标界面中的待展示内容返回给所述第二用户关联的第三客户端进行展示。Returning the delivered content information corresponding to the target first user as the content to be displayed in the target interface to the third client associated with the second user for display.
一种电子设备，包括：An electronic device, including:
一个或多个处理器；以及One or more processors; and
与所述一个或多个处理器关联的存储器，所述存储器用于存储程序指令,所述程序指令在被所述一个或多个处理器读取执行时，执行如下操作：A memory associated with the one or more processors. The memory is used to store program instructions. When the program instructions are read and executed by the one or more processors, the following operations are performed:
针对设备服务提供方提供的需要注册为信息投放终端的设备，向服务器提交设备注册请求；所述注册请求中携带有设备的详情信息，以便所述服务器为所述请求注册的设备分配设备标识，并确定所述设备标识与设备详情信息之间的对应关系；For a device provided by a device service provider that needs to be registered as an information delivery terminal, a device registration request is submitted to the server; the registration request carries detailed information of the device, so that the server allocates a device identifier to the device that requests registration, And determine the correspondence between the device identification and the device detailed information;
接收服务器返回的信息，以便根据所接收到的信息为设备服务使用方用户提供关于目标界面的访问入口，所述目标界面用于展示网络销售服务***中的目标第一用户关联的投放内容，其中，通过判断所述设备详情信息和/或作为设备使用方的网络销售服务***中第二用户的信息是否符合第一用户的投放需求，确定所述目标第一用户。Receiving information returned by the server, so as to provide the user of the device service user with access to the target interface based on the received information, the target interface being used to display the placement content associated with the target first user in the network sales service system, wherein Determine whether the target first user is determined by determining whether the device detailed information and/or the information of the second user in the network sales service system as the device user meets the delivery requirements of the first user.
一种电子设备，包括：An electronic device, including:
一个或多个处理器；以及One or more processors; and
与所述一个或多个处理器关联的存储器，所述存储器用于存储程序指令,所述程序指令在被所述一个或多个处理器读取执行时，执行如下操作：A memory associated with the one or more processors. The memory is used to store program instructions. When the program instructions are read and executed by the one or more processors, the following operations are performed:
创建与网络销售服务***中的第一用户关联的投放任务，所述投放任务中包括投放需求信息以及投放内容信息；Creating a delivery task associated with the first user in the online sales service system, the delivery task including delivery demand information and delivery content information;
将所述投放任务信息提交到服务器，由所述服务器对第一用户标识与所述投放任务信息之间的对应关系进行保存，在网络销售服务***中的第二用户通过使用所述设备获得所述设备服务方提供的服务的过程中，接收通过所述设备服务提供方提供的访问入口提交的访问请求，确定所述第二用户所使用的设备标识，以及该设备标识对应的设备详情信息，并通过判断所述设备详情信息和/或所述第二用户的信息是否符合第一用户的投放需求，为所述第二用户匹配目标第一用户，将所述目标第一用户对应的投放内容信息作为目标界面中的待展示内容返回给所述第二用户关联的第三客户端进行展示。Submit the placement task information to a server, the server stores the correspondence between the first user ID and the placement task information, and the second user in the online sales service system obtains the During the service provided by the device service provider, receiving the access request submitted through the access portal provided by the device service provider, determining the device identifier used by the second user, and device details corresponding to the device identifier, And determine whether the device detailed information and/or the information of the second user meet the delivery requirements of the first user, match the target first user for the second user, and match the delivery content corresponding to the target first user The information is returned to the third client associated with the second user as content to be displayed in the target interface for display.
一种电子设备，包括：An electronic device, including:
一个或多个处理器；以及One or more processors; and
与所述一个或多个处理器关联的存储器，所述存储器用于存储程序指令,所述程序指令在被所述一个或多个处理器读取执行时，执行如下操作：A memory associated with the one or more processors. The memory is used to store program instructions. When the program instructions are read and executed by the one or more processors, the following operations are performed:
在网络销售服务***中的第二用户通过使用设备服务方提供的设备获得相关服务的过程中，通过所述设备服务方提供的访问入口信息获得目标界面的待展示内容；所述待 展示内容是目标第一用户对应的投放内容，所述目标第一用户是通过判断所述第二用户的信息和/或所使用的设备的详情信息是否符合第一用户的内容投放需求；In the process that the second user in the network sales service system obtains related services by using the equipment provided by the equipment server, the content to be displayed on the target interface is obtained through the access portal information provided by the equipment server; the content to be displayed is Serving content corresponding to a target first user, the target first user determining whether the information of the second user and/or detailed information of the device used meets the content delivery requirements of the first user;
通过所述目标界面对所述目标第一用户的投放内容进行展示。Displaying the content delivered by the target first user through the target interface.
根据本申请提供的具体实施例，本申请公开了以下技术效果：According to specific embodiments provided in this application, this application discloses the following technical effects:
通过本申请实施例，通过为设备服务提供方提供第一客户端，使其可以对具体的设备进行注册，通过为第一用户(品牌方等)提供第二客户端，使其可以进行任务创建，在创建投放任务的过程中，则可以对具体的渠道、设备地理范围、人群标签等进行设定，并设定具体的投放内容。在消费者用户使用所述设备服务提供方提供的设备获得相应服务的过程中，可以通过一些方式，将目标界面的访问入口提供给消费者用户，借助于该访问入口，可以通过第三客户端为消费者用户选择最合适的第一用户，并将该第一用户的投放内容通过第三客户端中的目标界面进行展示，实现对具体投放内容的精准触达。通过该方案，可以将线下已广泛存在的流量资源，作为第一用户进行精准运营的触点，帮助第一用户实现更精准的内容投放，并且无需第一用户在硬件设备或者补货的物流、仓储、人力等方面投入额外的成本。Through the embodiment of the present application, by providing a first client for a device service provider, it can register a specific device, and by providing a second client for a first user (brand side, etc.), it can be used for task creation In the process of creating delivery tasks, you can set specific channels, device geographic ranges, crowd labels, etc., and set specific delivery content. When the consumer user uses the device provided by the device service provider to obtain the corresponding service, the access portal of the target interface can be provided to the consumer user in some ways, and by means of the access portal, the third client can be used Select the most suitable first user for the consumer user, and display the content delivered by the first user through the target interface in the third client to achieve precise access to the specific content delivered. Through this solution, you can use the widely existing offline traffic resources as the contact point for the first user to carry out precise operations, helping the first user to achieve more accurate content delivery, and without the first user's logistics of hardware equipment or replenishment. , Warehousing, manpower, etc. to invest additional costs.
另外，在实现线下公域场景的千人千面的过程中，本申请实施例可以基于全域数据标签，并糅合线下触点场景的POI等信息，在消费者触达线下渠道后，实现消费者和品牌商家等第一用户的精准匹配与连接。可以在消费者打开目标界面之前，就实时计算匹配合适的第一用户进行投放。In addition, in the process of realizing thousands of people in offline public domain scenes, the embodiments of the present application may be based on global data labels and incorporate information such as POI of offline contact scenes. After consumers reach offline channels, Realize accurate matching and connection of first users such as consumers and brand merchants. Before the consumer opens the target interface, the matching first user can be calculated and placed in real time.
在可选的实施方式中，可以以“即时权益”为切入点，获得新的线下增量市场：提炼出在线下场景消费者获取即时权益的巨大需求，特别是小额高频权益，并以这样的需求为切入点，将具体的产品融合到各个线下小额高频的使用场景里，一方面提升消费者使用体验(获得各类权益)，另一方面为可以让商业利益最大化，不仅可以提升设备服务提供方(也即线下渠道运营方)的客单价，也让品牌方等第一用户可以获得新的线下用户增量市场。In an alternative embodiment, the "instant rights and interests" can be used as an entry point to obtain a new offline incremental market: to extract the huge demand for consumers to obtain immediate rights and interests in offline scenarios, especially small high-frequency rights, and Taking this demand as an entry point, the specific products are integrated into various offline high-frequency use scenarios, on the one hand to improve the consumer experience (obtaining various rights and interests), on the other hand, in order to maximize commercial benefits , Not only can increase the unit price of equipment service providers (that is, offline channel operators), but also allows brand users and other first users to obtain a new offline user incremental market.
再者，能够监控和防刷能力：面对线下场景分散、渠道方众多的因素，通过整合线下渠道运营方的资源，统一对设备进行远程监控。获取点位信息，结合点位信息以及消费者行为，健全防刷能力。具体可以对每一个设备上的信息进行管理，包括渠道商、设备类型、POI信息(省、市、区、物业类型、楼层、门店类型)、结算方式、扫码次数限制规则等。Furthermore, it has the ability to monitor and prevent brushing: In the face of the scattered offline scenes and the many factors of the channel side, by integrating the resources of the offline channel operator, the device can be unified for remote monitoring. Obtain point information, combine point information and consumer behavior, and improve anti-brushing ability. Specifically, the information on each device can be managed, including channel providers, device types, POI information (province, city, district, property type, floor, store type), settlement method, and scan code limit rules.
当然，实施本申请的任一产品并不一定需要同时达到以上所述的所有优点。Of course, the implementation of any product of this application does not necessarily need to achieve all the advantages mentioned above at the same time.
附图说明BRIEF DESCRIPTION
为了更清楚地说明本申请实施例或现有技术中的技术方案，下面将对实施例中所需要使用的附图作简单地介绍，显而易见地，下面描述中的附图仅仅是本申请的一些实施例，对于本领域普通技术人员来讲，在不付出创造性劳动的前提下，还可以根据这些附图获得其他的附图。In order to more clearly explain the embodiments of the present application or the technical solutions in the prior art, the following will briefly introduce the drawings required in the embodiments. Obviously, the drawings in the following description are only some of the applications For the embodiment, for those of ordinary skill in the art, without paying any creative labor, other drawings may be obtained based on these drawings.
图1是本申请实施例提供的整体方案的示意图；1 is a schematic diagram of the overall solution provided by an embodiment of the present application;
图2是本申请实施例提供的***的示意图；2 is a schematic diagram of a system provided by an embodiment of the present application;
图3是本申请实施例提供的第一客户端的设备注册界面示意图；3 is a schematic diagram of a device registration interface of a first client provided by an embodiment of the present application;
图4-1、4-2是本申请实施例提供的第二客户端中的投放任务配置界面的示意图；Figures 4-1 and 4-2 are schematic diagrams of a placement task configuration interface in a second client provided by an embodiment of the present application;
图5是本申请实施例提供的投放关系示意图；FIG. 5 is a schematic diagram of a drop relationship provided by an embodiment of the present application;
图6-1至6-3是本申请实施例提供的第三客户端中一种场景下的界面示意图；6-1 to 6-3 are schematic diagrams of an interface in a scenario in a third client provided by an embodiment of the present application;
图7-1至7-3是本申请实施例提供的第三客户端中另一种场景下的界面示意图；Figures 7-1 to 7-3 are schematic diagrams of interfaces in another scenario in the third client provided by the embodiments of the present application;
图8是本申请实施例提供的第三客户端中的另一界面示意图；8 is a schematic diagram of another interface in the third client provided by the embodiment of the present application;
图9是本申请实施例提供的第一方法的流程图；9 is a flowchart of a first method provided by an embodiment of the present application;
图10是本申请实施例提供的第二方法的流程图；10 is a flowchart of a second method provided by an embodiment of the present application;
图11是本申请实施例提供的第三方法的流程图；11 is a flowchart of a third method provided by an embodiment of the present application;
图12是本申请实施例提供的第四方法的流程图；12 is a flowchart of a fourth method provided by an embodiment of the present application;
图13是本申请实施例提供的第一装置的示意图；13 is a schematic diagram of a first device provided by an embodiment of the present application;
图14是本申请实施例提供的第二装置的示意图；14 is a schematic diagram of a second device provided by an embodiment of the present application;
图15是本申请实施例提供的第三装置的示意图；15 is a schematic diagram of a third device provided by an embodiment of the present application;
图16是本申请实施例提供的第四装置的示意图；16 is a schematic diagram of a fourth device provided by an embodiment of the present application;
图17是本申请实施例提供的电子设备的示意图；17 is a schematic diagram of an electronic device provided by an embodiment of the present application;
图18是本申请实施例提供的另一电子设备的示意图。18 is a schematic diagram of another electronic device provided by an embodiment of the present application.
具体实施方式detailed description
下面将结合本申请实施例中的附图，对本申请实施例中的技术方案进行清楚、完整地描述，显然，所描述的实施例仅仅是本申请一部分实施例，而不是全部的实施例。基于本申请中的实施例，本领域普通技术人员所获得的所有其他实施例，都属于本申请保护的范围。The technical solutions in the embodiments of the present application will be described clearly and completely in conjunction with the drawings in the embodiments of the present application. Obviously, the described embodiments are only a part of the embodiments of the present application, but not all the embodiments. Based on the embodiments in the present application, all other embodiments obtained by persons of ordinary skill in the art fall within the protection scope of the present application.
在本申请实施例中，采用了通过整合公域流量帮助品牌商进行精准运营的实现方式，切入到资源极度分散的行业或领域，利用服务平台(例如，网络销售服务平台)的影响力将流量资源整合后再通过数据和算法将流量进一步打散到每一个触达动作单位(一次展现或一次扫码)，挖掘每一个动作单位的流量价值和效能，进而为品牌方和流量资源方提供额外的增值价值，并为整个线下产业链带来新的增长空间，服务平台也有机会长期掌握线下流量的分发权利。在该方式中，通过建立新的商业关系，以及应用精准的人群数据能力，帮助品牌方聚合线下松散的公域流量资源，以扫码等形式为触点，轻量级、规模化连接各类智能终端，为品牌商获取高ROI(投资回报率)、精准的用户数据资产，同时，还可以通过一些形式为消费者提供即时权益，提高消费者的参与度。In the embodiments of the present application, an implementation method that helps brands to carry out precise operations by integrating public domain traffic is adopted, cutting into industries or areas where resources are extremely dispersed, and using the influence of service platforms (for example, online sales service platforms) to control traffic After the resources are integrated, the traffic is further dispersed into each action unit (one display or one scan code) through data and algorithms to mine the flow value and effectiveness of each action unit, thereby providing additional resources for brands and traffic resources. Value-added value, and bring new growth space for the entire offline industry chain, the service platform also has the opportunity to master the right to distribute offline traffic for a long time. In this way, through the establishment of new business relationships and the application of accurate crowd data capabilities, it helps brands to aggregate offline public domain traffic resources, using scan codes and other forms as contacts, connecting lightweight and large-scale Smart terminals can obtain high ROI (return on investment) and accurate user data assets for brand owners. At the same time, they can provide consumers with instant rights and interests through some forms to increase consumer participation.
具体实现时，如图1所示，本申请实施例所整合的全域流量具体可以是线下广泛存在的小额高频的公域流量触点，如售货机、共享充电宝、商业wifi、互动游戏机、公交、地铁、共享单车等等。为了便于描述，本申请实施例中将这些服务的提供者称为“设备服务提供方”。设备服务提供方主要通过在线下部署的一些设备，为消费者提供相应的服务，这种服务通常可以具有“小额高频”的特点，也就是说，消费者在获得这种设备提供的服务的过程中，每次所需花费的金额并不高，但是使用的频次可能会比较高。例如，很多消费者在每个工作日可能都乘坐至少两次公交或地铁出行，还可能用到多次共享单车，等等。也即，在本申请实施例中，具体的设备服务提供方可以是线下已经广泛存在的，具体服务的内容可以多样，不需要针对本申请实施例提供专门的硬件设备。由于这种已经广泛存在的设备服务本身往往已经存在广大的用户群，并且使用的频度较高，每次使用的过程通常都需要进行扫码支付等操作，而对于平台或者品牌商而言，消费者的每次扫码、浏览等操作，都属于一种流量资源，因此，本申请实施例就可以将这种线下已经广泛存在的丰富的流量资源作为触点，帮助品牌商(网络销售服务***中的品牌方、商家等第一用户)实现更精准运营，例如，具体可以潜客拉新、沉睡会员激活、高价值会员关怀等营销动作，等等。During specific implementation, as shown in FIG. 1, the global traffic integrated in the embodiments of the present application may specifically be small-scale high-frequency public domain traffic contacts widely existing offline, such as vending machines, shared charging treasures, commercial wifi, and interactive Game consoles, buses, subways, bike sharing, etc. For ease of description, in the embodiments of the present application, these service providers are referred to as “device service providers”. Device service providers mainly provide consumers with corresponding services through some devices deployed offline. Such services can usually have the characteristics of "small amount of high frequency", that is, consumers are getting the services provided by such devices. During the process, the amount of money spent each time is not high, but the frequency of use may be relatively high. For example, many consumers may take at least two bus or subway trips on each working day, and may also use multiple shared bicycles, and so on. That is, in the embodiment of the present application, the specific device service provider may be widely existing offline, and the content of the specific service may be diverse, and no special hardware device needs to be provided for the embodiment of the present application. Since this already widely existing device service itself often already has a large user base, and the frequency of use is relatively high, each time the process of use usually requires operations such as scan code payment, and for platforms or brands, Every operation of scanning and browsing by consumers belongs to a kind of traffic resource. Therefore, the embodiments of the present application can use this kind of rich traffic resources that are already widely available offline as a contact point to help brands (network sales First-party users such as brands and merchants in the service system) can achieve more precise operations, for example, marketing actions such as divestiture, activation of sleeping members, and care of high-value members, etc.
也就是说，本申请实施例中的网络销售服务***，一端链接的是线上的内容投放平台，第一用户可以基于人群标签、门店级POI信息、触点渠道等提出投放需求，并根据具体的运营活动生成就具体的投放内容，通过***的线下公域流量入口进行潜客拉新、沉睡会员激活、高价值会员关怀等运营活动；另一端链接的是线下广泛的小额高频的公域流量触点，如前文所述的售货机、共享充电宝、商业wifi、互动游戏机、公交、地铁、共享单车等，通过这种流量触点，将品牌上投放的内容展示给消费者用户。另外，为了 提高用户的参与度，还可以通过***即时权益等方式引导消费者打开相关的客户端应用程序，观看营销内容，启动即时权益。同时，还可以构建品牌投放、平台分发、渠道分佣、用户获益的闭环模式。That is to say, in the network sales service system in the embodiment of the present application, one end is linked to an online content delivery platform, and the first user can propose delivery requirements based on crowd tags, store-level POI information, contact channels, etc. The operation activities are generated based on the specific delivery content, through the system's offline public domain traffic entrance to conduct potential customers, new members activation, high-value member care and other operational activities; the other end is linked to a wide range of small high-frequency offline Of public domain traffic contacts, such as vending machines, shared charging treasures, commercial wifi, interactive game consoles, buses, subways, shared bicycles, etc. as mentioned above, through this traffic contact, the content placed on the brand is displayed to consumers User. In addition, in order to increase the user's participation, consumers can also be guided to open related client applications, watch marketing content, and activate instant rights by using instant rights for free. At the same time, it can also build a closed-loop model of brand launch, platform distribution, channel commission, and user benefits.
下面对本申请实施例提供的具体实现方式进行详细介绍。The specific implementation manners provided by the embodiments of the present application are described in detail below.
实施例一Example one
首先，该实施例一提供了一种信息投放***，参见图2，该***中具体可以包括：为设备服务提供方提供第一客户端201，为当前网络销售***中的第一用户(品牌方，商家用户等)提供第二客户端202，为当前网络销售***中的第一用户(买家用户，消费者用户等)提供第三客户端203，另外还可以提供服务器200，作为后台的服务支持。其中：First, the first embodiment provides an information delivery system. Referring to FIG. 2, the system may specifically include: providing a first client 201 for a device service provider, and a first user (brand side) in the current online sales system , Business users, etc.) provides a second client 202, provides a third client 203 for the first user (buyer user, consumer user, etc.) in the current online sales system, in addition can also provide a server 200 as a background service stand by. among them:
第一客户端201，用于针对设备服务提供方提供的需要注册为信息投放终端渠道的设备，向服务器提交设备注册请求，并接收服务器返回的信息，以便根据所接收到的信息为设备服务使用方用户提供关于目标界面的访问入口；The first client 201 is used to submit a device registration request to the server for the device provided by the device service provider that needs to be registered as an information delivery terminal channel, and receive the information returned by the server, so as to use the device service based on the received information Local users provide access to the target interface;
服务器200，用于为所述第一客户端请求注册的设备分配设备标识，并确定所述设备标识与设备详情信息之间的对应关系，向所述第一客户端返回与所述访问入口相关的信息；The server 200 is configured to allocate a device identifier to the device requested to be registered by the first client, determine the correspondence between the device identifier and device detailed information, and return to the first client the information related to the access portal Information;
第二客户端202，用于创建与网络销售服务***中的第一用户关联的投放任务，所述投放任务中包括投放需求信息以及投放内容信息；The second client 202 is used to create a delivery task associated with the first user in the network sales service system, where the delivery task includes delivery demand information and delivery content information;
第三客户端203，用于在所述网络销售服务***中的第二用户通过使用所述设备获得所述设备服务方提供的服务的过程中，通过所述访问入口信息获得所述目标界面的待展示内容并进行展示；The third client 203 is used to obtain the target interface's access information through the access portal information during the process that the second user in the online sales service system uses the device to obtain the service provided by the device server Content to be displayed and displayed;
所述服务器200还用于，确定所述第二用户所使用的设备标识，以及该设备标识对应的设备详情信息，并通过判断所述设备详情信息和/或所述第二用户的信息是否符合所述第一用户的投放需求，为所述第二用户匹配目标第一用户，并将该目标第一用户对应的投放内容信息作为所述目标界面中的待展示内容返回给所述第三客户端进行展示。The server 200 is further used to determine the device identification used by the second user and the device detailed information corresponding to the device identification, and determine whether the device detailed information and/or the second user's information match The delivery requirement of the first user matches the target first user for the second user, and returns the delivery content information corresponding to the target first user as the content to be displayed in the target interface to the third client Display.
其中，如果某设备服务方需要通过本申请实施例提供的模式成为终端渠道方，则可以通过该第一客户端进行设备注册。具体的，如图3所示，可以将渠道名称、其具体所拥有的设备的设备类型、设备型号、设备名称、设备编号、设备业务状态(在线、离线等)、设备位置、位置名称、详细地址(甚至可以包括楼层等)、场景一级分类、场景二级分类等信息进行注册，相应的，服务器可以为具体的设备分配设备标识(device  code)，并且可以保存具体的设备标识与注册时提交的详情信息之间的对应关系。这里需要说明的是，在可选的方式下，为了提高消费者的参与度，可以为消费者用户提供即时权益，使其在使用设备服务提供方提供的服务的过程中，如果参加向其投放的运营活动，则可以获得该即时权益，该权益可以直接用于支付此次使用服务所需的费用，等等。在这种情况下，还可以由设备服务提供方为具体的设备设定具体的即时权益，例如，“减3元”，“减2元”，等等。这种权益信息也可以在注册设备信息时提交给服务器，由服务器进行保存，后续在有消费者使用对应的设备的服务的过程中，参加向其投放的运营活动(例如，加入某品牌方的会员)，则可以向消费者显示对应的可获得的权益信息。Wherein, if a device service party needs to become a terminal channel party through the mode provided by the embodiment of the present application, the device registration can be performed through the first client. Specifically, as shown in FIG. 3, the channel name, device type, device model, device name, device number, device business status (online, offline, etc.), device location, location name, detailed Address (even including floors, etc.), scene first classification, scene second classification and other information for registration, correspondingly, the server can assign a device identifier (device code) for a specific device, and can save the specific device identifier and registration time Correspondence between submitted details. It should be noted here that, in an optional manner, in order to increase consumer participation, consumer users can be provided with immediate rights and interests, so that in the process of using the service provided by the device service provider, if they participate in the delivery Operating activities, you can get the immediate rights and interests, which can be directly used to pay for the cost of using the service, and so on. In this case, the device service provider may also set specific immediate benefits for specific devices, for example, "minus 3 yuan", "minus 2 yuan", and so on. This kind of rights and interests information can also be submitted to the server when registering device information, which is saved by the server, and then in the process of using the service of the corresponding device by consumers, participate in the operational activities put on it (for example, join a brand’s Member), you can display the corresponding available rights and interests information to consumers.
服务器在完成对具体设备的注册之后，可以向第一客户端返回具体用于生成访问入口的信息，这种访问入口具体可以是以图形码等形式存在，或者还可以是网址信息等，具体可以根据设备服务提供方内部的运营模式而定。例如，对于自动售货机，游戏机等在固定场景中固定位置放置设备的情况，可以直接以图形码的方式返回。其中，图形码中携带的信息可以包括设备标识(device code)以及目标界面的网址信息，这里的目标界面就是服务器提供的用于承载具体投放内容的界面，最终会通过提供给消费者用户的第三客户端进行展示。此时，设备服务提供方可以将具体的图形码与设备进行绑定，如果设备本身带有显示屏，则可以通过显示屏展示具体的图形码，更为具体的，在设备本身常规的交互流程中，可能会通过显示屏向用户展示支付图形码，用户可以通过关联应用程序扫码的方式进行支付。例如，对于自助售货机设备，用户在选择了某个需要购买的商品之后，自助售货机的显示屏中可以展示出支付图形码，用户进行扫码支付后，可以取走商品。对于这种情况，可以由设备服务提供方对设备的支付交互流程进行改造，在展示支付图形码时，增加本申请实施例中服务器提供的图形码。这样，用户在使用该设备的过程中，在设备的显示屏展示出具体的支付界面时，便可以将本申请实施例中服务器提供的图形码透出给消费者用户。这样，用户便可以通过前述第三客户端对该图形码进行扫码，相应的，便可以进入到投放内容的确定，以及目标界面展示的相关流程，对此，后文中会有详细介绍。需要说明的是，对于自助售货机的场景，有些自助售货机中可能会为具体售卖的每件商品分别提供独立的支付图码，此时，本申请实施例中的服务图也可以具体到具体商品粒度提供对应的图形码。消费者在通过自助售卖机选择了某个商品后，在提供支付图形码信息时，将本申请实施例中的服务器为该商品提供的相关图形码进行展示。After completing the registration of the specific device, the server may return the information specifically used to generate the access portal to the first client. Such access portal may specifically exist in the form of a graphic code, or may be URL information, etc. It depends on the internal operation mode of the equipment service provider. For example, for a vending machine, game machine, etc., where the device is placed at a fixed location in a fixed scene, you can directly return it in the form of a graphic code. Among them, the information carried in the graphic code may include the device identifier (device code) and the URL information of the target interface. The target interface here is the interface provided by the server for carrying the specific content to be delivered. Three clients to display. At this time, the device service provider can bind the specific graphic code to the device. If the device itself has a display screen, the specific graphic code can be displayed through the display screen. More specifically, the regular interaction process in the device itself In the process, the payment graphic code may be displayed to the user through the display screen, and the user may pay by scanning the code through the associated application. For example, for a self-service vending machine device, after the user selects a product to be purchased, a payment graphic code can be displayed on the display screen of the self-service vending machine, and the user can remove the product after performing the scan code payment. In this case, the device service provider may modify the payment interaction process of the device, and when displaying the payment graphic code, add the graphic code provided by the server in the embodiment of the present application. In this way, when the user displays the specific payment interface on the display screen of the device during the process of using the device, the graphic code provided by the server in the embodiment of the present application can be revealed to the consumer user. In this way, the user can scan the graphic code through the aforementioned third client, and correspondingly, it can enter into the determination of the content to be posted and the related process of target interface display, which will be described in detail later. It should be noted that, in the case of a self-service vending machine, some self-service vending machines may provide separate payment codes for each item sold. At this time, the service map in the embodiment of the present application may also be specific to specific Commodity granularity provides the corresponding graphic code. After the consumer selects a certain commodity through the self-service vending machine, when providing the payment graphic code information, the relevant graphic code provided by the server in the embodiment of the present application for the commodity is displayed.
另一种情况下，如果具体的设备不存在显示屏，而是通过物料贴纸的方式提供具体 的支付图形码，则设备服务提供方也可以将本申请实施例中服务器提供的图形码通过物料贴纸的方式粘贴到具体的设备上。例如，一些商场等场景中放置的“抓娃娃机”等等，这种设备上可能粘贴多种支付图形码，用于购买相关的游戏币等。此时，也可以将本申请实施例中提供的图形码粘贴到这种设备上。这样，消费者用户在使用这种设备的过程中，如果需要对服务进行支付，则同样可以选择通过第三客户端扫描本申请实施例中服务器提供的图形码的方式进行支付。进而，可以通过第三客户端展示所述目标界面，并在其中呈现其中某个第一用户的投放内容，在用户完成其中的某项任务的情况下，还可以获得相应的用户权益，从而用于抵扣设备使用过程中所需支付的费用，等等。In another case, if the specific device does not have a display screen but provides a specific payment graphic code through a material sticker, the device service provider may also pass the graphic code provided by the server in the embodiment of the present application through the material sticker Way to paste on a specific device. For example, in some shopping malls and other scenes placed "scratch doll machine", etc., this device may paste a variety of payment graphics code, used to purchase related game currency. At this time, the graphic code provided in the embodiment of the present application may also be pasted on such a device. In this way, during the process of using this device, the consumer user can also choose to scan the graphic code provided by the server in the embodiment of the present application for payment by using a third client to pay for the service. Furthermore, the third client can be used to display the target interface and present the content of a certain first user, and when the user completes a certain task, the user's rights and interests can be obtained. To deduct the fees paid during the use of the equipment, etc.
再者，对于共享单车，地铁，公交等相关的设备服务提供方而言，其运营模式与自助售货机、游戏机等会有所不同，设备自身可能不需要通过显示屏或者物料贴纸的方式展示具体的支付图形码，而是通过设备服务提供方提供的第四客户端(可以是独立的应用程序，也可以是在某个支付工具等应用程序内部通过小程序等形式实现，等等)进行支付。例如，对于共享单车，具体单车车体上设置的图形码通常仅用于开锁，而不用于支付，具体进行支付时，可以通过对应的应用程序客户端进行。另外，这种设备可能也具有位置不固定等特点，也即，对于某个具体的设备而言，在被具体的消费者用户使用的过程中，其位置可能会发生移动。例如，对于共享单车设备，消费者用户在使用的过程中，通常是将单车从一个地方骑行至另一个地方，等等。针对这种情况，服务器可以不必针对每台设备分别提供对应的图形码，而是同一将所述目标界面的网址信息返回给第一客户端，这样，设备服务提供方可以通过改造第四客户端的交互流程的方式，在第四客户端的支付界面中，加入关于所述目标界面的访问入口(例如，可以通过在支付界面中提供第一操作选项的方式进行设置)，并链接到所述目标界面的网址。也就是说，在原有的交互流程中，在用户通过第四客户端进入到支付界面，以便为最近使用的相关设备所提供的服务进行支付的情况下，支付界面中可以提供多种可选的支付方式操作选项，例如，通过某支付工具支付，通过某银行卡进行支付等等。而在本申请实施例中，则可以增加本申请实施例提供的第一操作选项，作为另一种全新的支付方式。在选择通过该支付方式进行支付的情况下，第二用户可以点击相应的第一操作选项，之后，服务器将会为其匹配最合适的第一用户，并将该第一用户投放的具体内容返回给第三客户端的目标界面中进行展示，第二用户还有机会在完成具体的任务之后获得相应的用户权益。也就是说，在这种情况下，第二用户可以不是通过扫码的方式访问所述目标界面，而是通过在所述设备服务提供方提供的第四客户端的相关页面中，通过点击页面中的相关操 作选项的方式访问所述目标界面。In addition, for the service providers of shared bicycles, subways, buses and other related equipment, the operation mode will be different from that of self-service vending machines and game consoles. The equipment itself may not need to be displayed through the display screen or material stickers. The specific payment graphic code, but through the fourth client provided by the device service provider (can be an independent application, it can also be implemented in the form of an applet, etc. within a payment tool and other applications, etc.) Pay. For example, for shared bicycles, the graphic code set on the specific bicycle body is usually only used for unlocking, not for payment. When the payment is made, it can be done through the corresponding application client. In addition, such a device may also have characteristics such as a non-fixed position, that is, for a specific device, its position may move during use by a specific consumer user. For example, for a shared bicycle device, the consumer user usually rides the bicycle from one place to another during use, and so on. In response to this situation, the server does not have to provide a corresponding graphic code for each device, but returns the URL information of the target interface to the first client at the same time, so that the device service provider can modify the fourth client’s For the interactive process, add the access portal about the target interface to the payment interface of the fourth client (for example, it can be set by providing the first operation option in the payment interface), and link to the target interface URL. That is to say, in the original interaction process, when the user enters the payment interface through the fourth client to pay for the service provided by the recently used related device, the payment interface can provide a variety of optional Payment method operation options, for example, payment through a payment tool, payment through a bank card, etc. In the embodiment of the present application, the first operation option provided by the embodiment of the present application may be added as another brand-new payment method. In the case where payment is selected through this payment method, the second user can click on the corresponding first operation option, after which the server will match the most suitable first user for it, and return the specific content delivered by the first user To be displayed in the target interface of the third client, the second user also has a chance to obtain corresponding user rights and interests after completing specific tasks. That is to say, in this case, the second user may not access the target interface by scanning the code, but by clicking on the page in the relevant page of the fourth client provided by the device service provider Related operation options to access the target interface.
其中，在上述通过第四客户端中相关页面中的操作选项提供访问入口的方式下，如果第四客户端是独立的应用程序，则由于第四客户端与第三客户端、本申请实施例中的服务器并不归属于同一开发者，因此，第四客户端无法直接与本申请实施例中的服务器进行信息交互。为此，在这种方式下，服务器除了需要向其提供所述目标界面的网址信息，还可以向其提供服务器的相关接口，以使得第四客户端能够与服务器进行通信，向服务器提供相关的信息。例如，第四客户端具体向服务器提供的信息可以包括设备的标识以及实时定位信息，等等，这样，使得服务器能够获知设备当前所在的位置，进而为其匹配合适的第一用户的投放内容。服务器在接收到具体的设备标识以及实时定位信息后，则可以自动唤起消费者用户的第三客户端，以便在第三客户端中展示所述目标界面。而另一种方式下，可以直接在第三客户端内部以小程序等形式实现所述第四客户端，此时，由于第四客户端属于第三客户端内置的程序，因此，消费者用户在使用第四客户端的过程中对所述操作选项所执行的操作，可以直接在第三客户端内部实现向目标界面的跳转。Among them, in the above-mentioned way of providing access through the operation options in the relevant pages of the fourth client, if the fourth client is an independent application, the fourth client and the third client, the embodiments of the present application The server in does not belong to the same developer, therefore, the fourth client cannot directly interact with the server in the embodiment of the present application. For this reason, in this way, in addition to providing the website information of the target interface to the server, the server may also provide the relevant interface of the server, so that the fourth client can communicate with the server and provide relevant information to the server. information. For example, the information specifically provided by the fourth client to the server may include the device identification and real-time positioning information, etc., so that the server can learn the current location of the device, and then match the appropriate content of the first user. After receiving the specific device identification and real-time location information, the server can automatically awaken the third client of the consumer user to display the target interface in the third client. In another way, the fourth client can be implemented directly in the third client in the form of an applet, etc. At this time, since the fourth client belongs to a program built in the third client, consumer users In the process of using the fourth client, the operation performed on the operation option may directly jump to the target interface within the third client.
需要说明的是，无论是通过图形码提供访问入口，还是通过第四客户端中的相关页面中的操作选项的方式提供访问入口，具体目标界面的网址都可以是相同的，但是，实际在界面中展示的内容，则可以根据具体设备、第二用户的不同而不同。例如，同一个用户使用不同设备时扫码获得的目标界面中展示的可能是不同第一用户的投放内容，不同用户在使用同一设备时扫码获得的目标界面中展示的也可能是不同第一用户的投放内容，具体可以根据第一用户的投放需求，设备的详情信息，第二用户所属的人群信息等多种信息综合确定需要为当前第二用户展示哪个第一用户的投放内容。It should be noted that whether the access entrance is provided by a graphic code or the operation option in the relevant page in the fourth client, the URL of the specific target interface can be the same, but the actual The content displayed in may vary according to the specific device and the second user. For example, the target interface obtained by scanning the code when the same user uses different devices may display the content of different first users, and the target interface obtained by scanning the code when different users use the same device may also display different first The user's delivery content can be determined based on the first user's delivery requirements, device details, and information about the crowd to which the second user belongs and other comprehensive information to determine which first user's delivery content needs to be displayed for the current second user.
另外需要说明的是，设备服务提供方还可以向本申请实施例中的服务器开放一些相关的接口，这样，后续第二用户在访问了目标界面，浏览了投放内容，并完成了相关任务的情况下，如果需要向该第二用户提供即时权益，则服务器还可以通过设备服务提供方提供的相关接口，向所述设备服务提供方提供相应的通知消息，以通知设备服务提供方，该第二用户已经获得了即时权益，此时，设备服务提供方在为该用户生成具体的订单(使用当前设备所提供的服务对应的订单)时，则可以在原需要支付的金额基础上，扣减到所述即时权益所对应的金额，然后再生成具体的订单，供用户进行支付，等等。In addition, it should be noted that the device service provider may also open some related interfaces to the server in the embodiment of the present application. In this way, the subsequent second user accesses the target interface, browses the posted content, and completes related tasks. Next, if an immediate right needs to be provided to the second user, the server may also provide a corresponding notification message to the device service provider through the relevant interface provided by the device service provider to notify the device service provider that the second The user has obtained immediate rights and interests. At this time, when the device service provider generates a specific order for the user (the order corresponding to the service provided by the current device), it can deduct the amount based on the original amount to be paid. State the amount corresponding to the immediate equity, and then generate a specific order for the user to pay, etc.
以上对服务器与设备服务提供方之间的配合方式进行了介绍。下面主要对第一用户侧的操作方式进行详细介绍。其中，第一用户主要就是指当前网络销售服务***中的品 牌方、卖家用户等。具体的，服务器可以通过第二客户端向第一用户提供相关的操作界面，第一用户可以通过第二客户端的操作界面创建投放任务。其中，如图4-1所示，具体在创建投放任务时，可以提出具体的投放需求，例如，具体可以通过指定投放渠道，指定地理范围，指定投放的人群、指定营销场景等方式，来提出具体的投放需求。例如，某第一用户可以选择通过共享单车渠道进行投放，或者，选择向其关联的实体店铺附近一定范围内的设备中进行投放，或者，选择向学生或者白领等群体进行投放，或者，如图4-1中所示，还可以对投放位置、人群、营销场景等多个维度上进行投放需求的设定。其中，其中，具体的投放位置信息可以包括位置类型、地理区域、场景分类、设备类型等，通过这些信息可以圈定出某个位置区域。指定人群选择时，可以指定具体的人群类型，还可以选择具体的定向包(预先生成的)等。在进行营销场景的设定时，还可以选择具体的关注对象(例如，具体可以是旗舰店等)，获客方式(例如，新客户入会员等)，等等。另外，上述需求可以选择一个或者多个，还可以选择各个条件之间的逻辑关系，包括与、或等。另外，如图4-2所示，还可以对具体的的单日最高投放次数，单月最高投放次数，投放量，或者投放的速度(可以匀速投放，或者快速投放等)等进行设定，这些因素都可以对后续对目标第一用户的选择产生影响。The above describes the cooperation between the server and the device service provider. The following mainly introduces the operation mode of the first user side in detail. Among them, the first user mainly refers to the brand side and seller user in the current online sales service system. Specifically, the server may provide the first user with a relevant operation interface through the second client, and the first user may create a delivery task through the operation interface of the second client. Among them, as shown in Figure 4-1, when creating a delivery task, you can put forward specific delivery requirements. For example, you can specify the delivery channel, the geographic range, the designated crowd, and the marketing scenario. Specific delivery requirements. For example, a first user may choose to place a delivery through a shared bicycle channel, or choose to place it in a certain range of devices near its associated physical store, or choose to place it in a group such as students or white-collar workers, or, as shown in the figure As shown in 4-1, you can also set delivery requirements in multiple dimensions such as placement location, crowd, and marketing scenarios. Among them, specific placement location information may include location type, geographic area, scene classification, device type, etc., and a certain location area can be demarcated through the information. When specifying the crowd selection, you can specify a specific crowd type, you can also select a specific orientation package (pre-generated), and so on. When setting the marketing scenario, you can also select specific attention objects (for example, specific flagship stores, etc.), customer acquisition methods (for example, new customers to join members, etc.), and so on. In addition, one or more of the above requirements can be selected, and the logical relationship between various conditions can also be selected, including AND, OR, and so on. In addition, as shown in Figure 4-2, you can also set specific maximum daily delivery times, maximum monthly delivery times, delivery volume, or delivery speed (can be delivered at a constant speed, or rapid delivery, etc.), These factors can have an impact on the subsequent selection of the target first user.
除了对投放需求或条件进行设定，另一个很重要的部分就是对具体的投放内容进行设定。其中，具体实现，投放内容可以根据第一用户具体的运营方式而定，例如，如果需要进行潜在客户的拉新，则可以在投放内容中提供与拉新相关的文案等信息。另外，在需要为参加运营活动的消费者用户提供即时权益的情况下，还可以在具体的投放内容提供用于获得具体用户权益的操作选项。具体实现时，可以将用户完成相关的任务与获得权益关联起来，因此，完成相关任务以及获得用户权益对应的第二操作选项可以进行合并，例如，通过“加入会员”这一操作选项完成加入某第一用户关联的品牌会员的操作后，可以自动获得相对应的用户权益，等等。具体实现时，服务器还可以为第二用户提供投放内容模板，其中就可以包括对这种用于完成相关任务并获得用户权益的第二操作选项的信息，从而实现对该获得用户权益的过程的统一管理。另外，具体的模板中还可以包括一些推荐的文案等信息，第二用户可以通过模板中的信息进行投放内容的编辑，以此提高效率，也提高投放内容的标准化实现。In addition to setting delivery requirements or conditions, another very important part is to set specific delivery content. Among them, for specific implementation, the delivery content can be determined according to the specific operation mode of the first user. For example, if a new client needs to be renewed, information such as copywriting related to the renewal can be provided in the content. In addition, in the case where it is necessary to provide immediate rights and interests to consumer users participating in operational activities, operation options for obtaining specific user rights and interests can also be provided in specific delivery contents. In specific implementation, the user can complete related tasks and obtain rights and interests. Therefore, the second operation options corresponding to completing related tasks and obtaining user rights and interests can be combined. For example, the operation option "join member" After the operation of the brand member associated with the first user, the corresponding user rights and interests can be automatically obtained, and so on. In specific implementation, the server may also provide a content template for the second user, which may include information on this second operation option for completing related tasks and obtaining user rights, thereby realizing the process of obtaining user rights Unified management. In addition, the specific template may also include some recommended copywriting and other information, and the second user may edit the posted content through the information in the template, thereby improving efficiency and standardization of the posted content.
这里需要说明的是，由于本申请实施例中可以为浏览了具体投放内容且参加了具体运营活动的消费者用户提供用户权益，这部分用户权益可以计算在第一用户的运营成本中。具体的，第一用户在创建投放任务时，服务器可以以佣金等形式向第一用户收取相 应的费用，以用于支持后续的运营过程的实现。关于服务器收取的佣金，一部分可以用于为消费者用户提供即时权益，另一部分还可以分配给设备服务提供方，使得设备服务提供方也能够从中获益，便于整个***的长期有效运行。It should be noted here that, since the embodiment of the present application can provide user rights and interests to consumer users who have browsed specific content and participated in specific operation activities, this part of the user rights and interests can be calculated in the operating cost of the first user. Specifically, when the first user creates a delivery task, the server may charge the first user a corresponding fee in the form of a commission, etc., to support the subsequent operation process. Regarding the commission charged by the server, part of it can be used to provide instant rights for consumers, and the other part can also be distributed to equipment service providers, so that the equipment service provider can also benefit from it, which is convenient for the long-term effective operation of the entire system.
第一用户完成对具体投放任务的创建后，服务器可以对各个第一用户对应的投放需求/条件以及投放内容进行保存，后续在第二用户使用设备服务提供方的设备获得某种服务的过程中，如果通过对应的访问入口发起对目标界面的访问请求，则服务器便可以首先从各个第一用户中，为当前第二用户匹配出最合适的一个，作为目标第一用户，然后将该目标第一用户对应的投放内容，通过该第二用户的第三客户端展示在目标界面中。After the first user completes the creation of the specific delivery task, the server can save the delivery requirements/conditions and delivery content corresponding to each first user, and then in the process of the second user using the device service provider’s device to obtain a certain service If the access request to the target interface is initiated through the corresponding access portal, the server can first match the most suitable one for the current second user from each first user as the target first user, and then set the target first The content corresponding to a user is displayed on the target interface through the third client of the second user.
其中，服务器具体选择目标第一用户的方式可以有多种，例如，由于第一用户在设定投放任务时，可能会设定了具体的投放需求/条件，因此，在选择时，首先需要根据当前设备的类型、所在的位置、所属的终端渠道、当前第二用户所属的人群信息等，确定出当前的设备和/或第二用户是否满足第一用户的投放需求。这样，可以首先筛选出一批第一用户，组成第一集合，也即，该第一集合中的第一用户的投放任务命中当前设备和/或第二用户。之后，可以从这该第一集合中进一步筛选出最适合的一个。例如，具体实现时，第一用户可以为自己的投放内容设定在一定时间长度(例如，每天)内的投放量上限，或者投放速度，这样，可以从第一集合中过滤掉一些已经超出投放上量限，或者不符合投放速度要求的第一用户。另外，还可以预先设定具体设备上能够投放的用户权益与具体第一用户之间的关系，通过这种关系进行筛选。再者，还可以预先对每个第一用户在每台设备上的投放比例进行设定，通过这种投放比例信息对第一用户进行筛选，等等。总之，通过上述方式能够实现更精准的触达，例如，如图5所示，品牌商(第一用户)在设定投放任务时，可以分别对线上人群包、线下渠道的POI(点位)信息、设备类型等进行设定，这样，通过层层筛选，可以将具体品牌上的投放内容触达最适合的消费者，达到精准投放的目的。Among them, there are many ways for the server to specifically select the target first user. For example, since the first user may set specific delivery requirements/conditions when setting the delivery task, when selecting, the first need to be based on The type of the current device, location, terminal channel to which it belongs, and information of the crowd to which the second user currently belongs, etc., determine whether the current device and/or the second user meet the delivery requirements of the first user. In this way, a batch of first users can be selected first to form a first set, that is, the first user's delivery task in the first set hits the current device and/or the second user. After that, the most suitable one can be further selected from the first set. For example, in a specific implementation, the first user may set an upper limit on the amount of delivery within a certain length of time (for example, daily), or delivery speed, so that some of the content that has exceeded the delivery can be filtered from the first set The upper limit, or the first user who does not meet the delivery speed requirements. In addition, the relationship between the rights and interests of users that can be placed on a specific device and the specific first user can also be preset, and the relationship can be filtered. Furthermore, the placement ratio of each first user on each device may also be set in advance, and the first user may be screened through such placement ratio information, and so on. In short, more precise reach can be achieved through the above methods. For example, as shown in FIG. 5, when the brand (first user) sets the delivery task, it can separately control the POI (points of online crowd package and offline channel). (Bit) information, device type, etc., so that through layers of screening, you can reach the most suitable consumers on the specific brand, and achieve the purpose of accurate delivery.
在为具体的第二用户选中了其中一个目标第一用户之后，便可以将该第一用户对应的投放内容返回给第二用户关联的第三客户端，通过第三客户端的目标界面进行展示。之后，该第二用户可以通过该第三客户端对具体的投放内容进行浏览，并且可以通过用于获得用户权益的第二操作选项，完成对应的任务(加入品牌方会员，或者关注品牌方的线上店铺，或者观看一段视频，等等)，并获得具体的用户权益。具体的，服务器在接收到所述第二用户通过所述第三客户端对所述第二操作选项执行的操作后，则可以根据所述设备对应的用户权益发放方式信息(可以是在进行设备注册时进行设定)，向所 述第二用户进行用户权益发放。其中，由于本申请实施例中发放的用户权益具体可以是即时权益的形式，因此，在发放了具体的用户权益后，还可以提供用于使用用户权益的第三操作选项，也即，通过第一用户所要求执行具体的任务所获得的用户权益，可以直接用于对使用设备所提供的服务进行支付。After selecting one of the target first users for the specific second user, the content corresponding to the first user can be returned to the third client associated with the second user, and displayed through the target interface of the third client. After that, the second user can browse the specific delivery content through the third client, and can complete the corresponding task (join the brand side member, or follow the brand side's Online store, or watch a video, etc.), and obtain specific user rights. Specifically, after receiving the operation performed by the second user on the second operation option through the third client, the server may issue information about the user rights corresponding to the device (which may be Set during registration), issue user rights to the second user. Among them, since the user rights issued in the embodiments of the present application may be in the form of immediate rights and interests, after the specific user rights are issued, a third operation option for using the user rights may also be provided, that is, through the The user rights and interests obtained by a user to perform specific tasks can be directly used to pay for the services provided by the device.
例如，参见图6-1，假设某第二用户通过第三客户端对某台抓娃娃机上设置的与本申请实施例相关的图形码进行了扫码，之后服务器可以向其匹配一个最合适的第一用户，并且可以在第三客户端的目标界面中展示出该第一用户具体的头放内容。例如，具体的投放内容界面可以如图6-2所示。其中可以展示出用于执行相关任务的第一操作选项，例如，“确定授权并开通会员”字样的按钮，等等。第二用户通过该第一操作选项完成任务后，可以进入到用于领取相关用户权益的界面，如图6-3所示，其中可以展示出“立即使用”等用于使用用户权益的第三操作选项。在第二用户对所述用于使用用户权益的第三操作选项进行操作后，服务器还可以通过预先获得的对应设备服务提供方的接口，向设备服务提供方提供对应的通知消息。这样，设备服务提供方便可以将对应的用户权益生效，并生成对应的订单，并将待支付的数据提供给第三客户端，之后，通过第三客户端完成具体的支付，相应的，服务器则可以将支付完成的消息通知给设备服务提供方。For example, referring to FIG. 6-1, it is assumed that a second user scans the graphic code related to the embodiment of the present application set on a doll grabbing machine through a third client, and then the server can match it with the most suitable one. The first user, and can display the specific head-mounted content of the first user in the target interface of the third client. For example, the specific content delivery interface may be as shown in Figure 6-2. Among them, the first operation options for performing related tasks can be displayed, for example, a button with the words “determine authorization and activate member”, and so on. After the second user completes the task through the first operation option, he can enter the interface for receiving related user rights, as shown in Figure 6-3, which can display the "immediate use" and other third-party user rights Operation options. After the second user operates the third operation option for using user rights, the server may also provide a corresponding notification message to the device service provider through the interface of the corresponding device service provider obtained in advance. In this way, the convenience of device service provision can validate the corresponding user rights and interests, generate corresponding orders, and provide the data to be paid to the third client, and then complete the specific payment through the third client. Correspondingly, the server The device service provider may be notified of the payment completion message.
又如，某第二用户使用了共享充电宝服务，在归还充电宝时，第四客户端中的展示情况可以如图7-1所示，其中“入会送两元”按钮便可以对应前述用于获得投放内容的第一操作选项。点击之后，可以如图7-2所示，通过第三客户端中的目标界面展示出其中一个目标第一用户的投放内容。其中可以包括用于执行任务的第二操作选项，例如，图中的“确定授权并开通会员”按钮。点击该第二操作选项之后，则可以返回到第三客户端的支付界面，如果前述第一用户为第二用户提供的用户权益是两元现金，则如图7-3所示，在第三客户端的支付界面中可以展示出“我的钱包2元”，等等，之后，用户可以直接利用“我的钱包”中的余额对此次使用充电宝的服务进行支付。As another example, when a second user uses the shared charging treasure service, when returning the charging treasure, the display in the fourth client can be as shown in Figure 7-1, where the "Join to send two yuan" button can correspond to the aforementioned use For obtaining the first operation option of serving content. After clicking, as shown in Fig. 7-2, the content of one of the targeted first users can be displayed through the target interface in the third client. It may include a second operation option for performing a task, for example, the "determine authorization and activate member" button in the figure. After clicking the second operation option, you can return to the payment interface of the third client. If the user rights provided by the first user for the second user are two yuan in cash, as shown in Figure 7-3, the third client The payment interface on the terminal can display "My wallet 2 yuan", etc., after that, the user can directly use the balance in "My wallet" to pay for the service using the power bank.
另外，在具体实现时，为了防止出现“恶意刷单”等情况，服务器还可以对每台设备在一定时间长度内的可投放次数，和/或单个第一用户在一定时间长度内在同一终端渠道/同一设备上可用用户权益的次数进行控制。具体的，为了实现上述控制，本申请实施例中还可以为后台的工作人员提供第五客户端，通过该第五客户端，可以完成一些具体的配置操作，包括具体的可投放次数、可用用户权益次数等信息，都可以通过该第五客户端完成具体的配置操作，之后，服务器便可以根据具体的配置信息实现控制。另外，通过上述第五客户端，还可以进行业务流程上的管理，或者对不同渠道的权益配置，等 等。In addition, in the specific implementation, in order to prevent the occurrence of "malicious billing", the server can also deliver each device within a certain length of time, and/or a single first user in the same terminal channel within a certain length of time /Control the number of available user rights on the same device. Specifically, in order to achieve the above control, in the embodiment of the present application, a fifth client can also be provided for the background staff, through which the fifth client can complete some specific configuration operations, including specific number of times available for delivery and available users Information such as the number of rights and interests can be completed through the fifth client for specific configuration operations, and then the server can implement control according to the specific configuration information. In addition, through the above fifth client, you can also manage business processes, or configure the rights and interests of different channels, etc.
在实际应用中，为了更有效的防范刷单行为，也为了提升消费者的参与度，还可以对第二用户可用的用户权益次数进行限制，只有在第二用户具有可用的权益次数的情况下，才能够通过本申请实施例的方案获得对应的权益，否则，可以不向其提供获得具体权益的入口，即使向其开放，并且也完成了第一用户所提出的运营任务，也无法得到对应的用户权益。在这种情况下，还可以通过第三客户端为第二用户提供额外的信息界面，如图8所示，在该信息界面中可以对第二用户在一段时间内剩余可用用户权益的次数等信息进行展示，还可以对其在一段时间内分别从哪些渠道的设备上使用过用户权益的信息进行展示。另外，还可以对第二用户在一段时间内可用的权益次数进行控制，再者，还可以提供一些用于获得更多权益次数的任务，例如，签到、购买、分享等等，使得第二用户可以通过完成具体的任务获得更多的权益次数。另外，该界面中还可以通过地图等方式，展示出当前第二用户附近有哪些设备可用于获得对应的用户权益，进一步提升第二用户的参与积极性。In practical applications, in order to more effectively prevent the behavior of brushing orders, and to increase consumer participation, it is also possible to limit the number of user rights available to the second user, only if the second user has the number of rights available Only in this way can the corresponding rights and interests be obtained through the solution of the embodiment of the present application, otherwise, it may not be provided with an entrance to obtain specific rights and interests, even if it is open to it and has also completed the operation tasks proposed by the first user, it will not be able to get the corresponding rights User rights. In this case, the third client can also be used to provide an additional information interface for the second user, as shown in FIG. To display information, you can also display information about which channels have used user rights from devices in a period of time. In addition, it is possible to control the number of rights and interests available to the second user within a certain period of time. Furthermore, it is possible to provide some tasks for obtaining more times of rights and interests, for example, check-in, purchase, sharing, etc., so that the second user You can get more rights and interests by completing specific tasks. In addition, the interface can also be used to show which devices near the second user can be used to obtain the corresponding user rights and interests through maps and other methods, thereby further enhancing the participation enthusiasm of the second user.
具体在为第二用户提供投放内容时，服务器可以在向所述第三客户端提供所述投放内容之前，首先判断所述第二用户是否具有剩余可用用户权益次数，如果具有，则将所述投放内容中的第二操作选项置为可操作状态，否则，将所述投放内容中的第二操作选项置为不可操作状态。其中，所述可用用户权益的次数信息可以包括不同终端渠道下分别对应的可用用户权益的次数信息。此时，所述服务器具体可以用于，在向所述第三客户端提供所述投放内容之前，判断所述第二用户在当前所使用的设备所属的终端渠道下是否具有剩余可用用户权益次数。例如，某第二用户当前使用的是共享单车渠道，此时，在向该第二用户提供目标第一用户的投放内容时，可以首先判断出该第二用户在一定时间长度内已经使用该渠道获得了多少次用户权益，如果已经超过该渠道对应的可用用户权益上限，则无法再通过该渠道获得用户权益，等等。Specifically when providing serving content for a second user, the server may first determine whether the second user has the number of remaining available user rights and interests before providing the serving content to the third client. The second operation option in the delivered content is set to an operable state, otherwise, the second operation option in the delivered content is set to an inoperable state. Wherein, the information about the number of times of available user rights and interests may include information about the number of times of available user rights corresponding to different terminal channels. At this time, the server may specifically be used to determine whether the second user has the number of remaining available user rights under the terminal channel to which the currently used device belongs before providing the third client with the delivered content . For example, a second user currently uses a shared bicycle channel. At this time, when providing the second user with the targeted first user's content, it can first be determined that the second user has used the channel within a certain length of time How many times the user rights have been obtained, and if the upper limit of available user rights corresponding to the channel has been exceeded, the user rights can no longer be obtained through the channel, etc.
总之，通过本申请实施例，通过为设备服务提供方提供第一客户端，使其可以对具体的设备进行注册，通过为第一用户(品牌方等)提供第二客户端，使其可以进行任务创建，在创建投放任务的过程中，则可以对具体的渠道、设备地理范围、人群标签等进行设定，并设定具体的投放内容。在消费者用户使用所述设备服务提供方提供的设备获得相应服务的过程中，可以通过一些方式，将目标界面的访问入口提供给消费者用户，借助于该访问入口，可以通过第三客户端为消费者用户选择最合适的第一用户，并将该第一用户的投放内容通过第三客户端中的目标界面进行展示，实现对具体投放内容的精 准触达。通过该方案，可以将线下已广泛存在的流量资源，作为第一用户进行精准运营的触点，帮助第一用户实现更精准的内容投放，并且无需第一用户在硬件设备或者补货的物流、仓储、人力等方面投入额外的成本。In short, through the embodiment of the present application, by providing the device service provider with the first client, it can register the specific device, and by providing the first user (brand side, etc.) with the second client, it can be used Task creation. In the process of creating a delivery task, you can set specific channels, geographic locations of devices, crowd tags, etc., and set specific delivery content. When the consumer user uses the device provided by the device service provider to obtain the corresponding service, the access portal of the target interface can be provided to the consumer user in some ways, and by means of the access portal, the third client can be used Select the most suitable first user for the consumer user, and display the content delivered by the first user through the target interface in the third client to achieve precise access to the specific content delivered. Through this solution, you can use the widely existing offline traffic resources as the contact point for the first user to carry out precise operations, helping the first user to achieve more accurate content delivery, and without the first user's logistics of hardware equipment or replenishment. , Warehousing, manpower, etc. to invest additional costs.
另外，在实现线下公域场景的千人千面的过程中，本申请实施例可以基于全域数据标签，并糅合线下触点场景的POI等信息，在消费者触达线下渠道后，实现消费者和品牌商家等第一用户的精准匹配与连接。可以在消费者打开目标界面之前，就实时计算匹配合适的第一用户进行投放。In addition, in the process of realizing thousands of people in offline public domain scenes, the embodiments of the present application may be based on global data labels and incorporate information such as POI of offline contact scenes. After consumers reach offline channels, Realize accurate matching and connection of first users such as consumers and brand merchants. Before the consumer opens the target interface, the matching first user can be calculated and placed in real time.
在可选的实施方式中，可以以“即时权益”为切入点，获得新的线下增量市场：提炼出在线下场景消费者获取即时权益的巨大需求，特别是小额高频权益，并以这样的需求为切入点，将具体的产品融合到各个线下小额高频的使用场景里，一方面提升消费者使用体验(获得各类权益)，另一方面为可以让商业利益最大化，不仅可以提升设备服务提供方(也即线下渠道运营方)的客单价，也让品牌方等第一用户可以获得新的线下用户增量市场。In an alternative embodiment, the "instant rights and interests" can be used as an entry point to obtain a new offline incremental market: to extract the huge demand for consumers to obtain immediate rights and interests in offline scenarios, especially small high-frequency rights, and Taking this demand as an entry point, the specific products are integrated into various offline high-frequency use scenarios, on the one hand to improve the consumer experience (obtaining various rights and interests), on the other hand, in order to maximize commercial benefits , Not only can increase the unit price of equipment service providers (that is, offline channel operators), but also allows brand users and other first users to obtain a new offline user incremental market.
再者，能够监控和防刷能力：面对线下场景分散、渠道方众多的因素，通过整合线下渠道运营方的资源，统一对设备进行远程监控。获取点位信息，结合点位信息以及消费者行为，健全防刷能力。具体可以对每一个设备上的信息进行管理，包括渠道商、设备类型、POI信息(省、市、区、物业类型、楼层、门店类型)、结算方式、扫码次数限制规则等。Furthermore, it has the ability to monitor and prevent brushing: In the face of the scattered offline scenes and the many factors of the channel side, by integrating the resources of the offline channel operator, the device can be unified for remote monitoring. Obtain point information, combine point information and consumer behavior, and improve anti-brushing ability. Specifically, the information on each device can be managed, including channel providers, device types, POI information (province, city, district, property type, floor, store type), settlement method, and scan code limit rules.
实施例二Example 2
该实施例二是与实施例一相对应的，从服务器的角度，提供了一种信息投放方法，参见图9，该方法具体可以包括：This second embodiment corresponds to the first embodiment. From the perspective of the server, an information placement method is provided. Referring to FIG. 9, the method may specifically include:
S901：根据第一客户端的设备注册请求，为设备服务提供方提供的需要注册为信息投放终端的设备分配设备标识，并确定所述设备标识与设备详情信息之间的对应关系；S901: According to a device registration request of the first client, allocate a device identifier to a device provided by a device service provider and that needs to be registered as an information delivery terminal, and determine a correspondence between the device identifier and device detailed information;
S902：向所述第一客户端返回与目标界面的访问入口相关的信息，以便设备服务提供方根据所接收到的信息为设备服务使用方用户提供关于目标界面的访问入口；S902: Return information related to the access portal of the target interface to the first client, so that the device service provider provides the access portal about the target interface for the device service user according to the received information;
S903：接收第二客户端创建的信息投放任务信息，并对网络销售服务***中的第一用户标识与投放任务信息之间的对应关系，所述投放任务中包括投放需求信息以及投放内容信息；S903: Receive the information placement task information created by the second client, and correspond to the relationship between the first user ID and the placement task information in the network sales service system, where the placement task includes delivery demand information and delivery content information;
S904：接收通过所述访问入口提交的访问请求，所述访问请求是在所述网络销售服务***中的第二用户通过使用所述设备获得所述设备服务方提供的服务的过程中发出 的；S904: Receive an access request submitted through the access portal, the access request is issued during a process in which a second user in the network sales service system obtains the service provided by the device service party by using the device;
S905：确定所述第二用户所使用的设备标识，以及该设备标识对应的设备详情信息，并通过判断所述设备详情信息和/或所述第二用户的信息是否符合所述第一用户的投放需求，为所述第二用户匹配目标第一用户；S905: Determine a device identifier used by the second user and device detailed information corresponding to the device identifier, and determine whether the device detailed information and/or the information of the second user match the first user's Demand, match the target first user for the second user;
S906：将所述目标第一用户对应的投放内容信息作为目标界面中的待展示内容返回给所述第二用户关联的第三客户端进行展示。S906: Return the content content information corresponding to the target first user as the content to be displayed in the target interface to the third client associated with the second user for display.
具体实现是，所述与目标界面的访问入口相关的信息包括：携带有设备标识以及访问入口网址信息的图形码信息，以便设备服务提供方通过在所述设备的显示屏中显示所述图形码，或者在所述设备上设置物料贴纸的方式提供所述访问入口；具体在确定所述第二用户所使用的设备标识时，可以通过被扫描的图形码中携带的设备标识，确定所述第二用户所使用的设备标识。The specific implementation is that the information related to the access portal of the target interface includes: graphic code information carrying the device identification and access portal website information, so that the device service provider displays the graphic code on the display screen of the device , Or to provide the access entrance by setting material stickers on the device; specifically when determining the device ID used by the second user, the device ID carried in the scanned graphic code can be used to determine the first The device identification used by the second user.
或者，所述与目标界面的访问入口相关的信息包括：所述目标界面的网址信息以及所述服务器的接口信息，以便所述设备服务提供方通过在关联的第四客户端的相关页面中提供第一操作选项的方式提供所述访问入口，并将所述操作选项链接到所述目标界面的网址，在接收到对所述第一操作选项的访问请求时，通过所述服务器的接口信息，向所述服务器提供当前被使用的设备的相关信息。Or, the information related to the access portal of the target interface includes: the web address information of the target interface and the interface information of the server, so that the device service provider provides the first page in the relevant page of the associated fourth client Providing the access portal in the form of an operation option, and linking the operation option to the web address of the target interface, when receiving an access request for the first operation option, through the interface information of the server, to The server provides information about the currently used device.
其中，所述投放需求包括终端渠道，设备所在位置所属的场景/地理范围，和/或人群标签信息；具体在为所述第二用户匹配目标第一用户时，可以通过判断所述第二用户所使用的设备对应的终端渠道、设备所在位置所属的场景/地理范围和/或所述第二用户所属的人群标签信息，是否符合所述第一用户的投放需求，为所述第三客户端匹配目标第一用户。Wherein, the delivery requirement includes a terminal channel, a scene/geographic range to which the device is located, and/or crowd tag information; specifically when matching the target first user for the second user, the second user can be determined by Whether the terminal channel corresponding to the device used, the scene/geographic range to which the device is located, and/or the label information of the crowd to which the second user belongs meet the delivery requirements of the first user, and is the third client Match the target first user.
另外，所述投放需求还包括投放量、投放速度信息；此时，还可以结合所述投放量、投放速度信息，为所述第三客户端匹配目标第一用户In addition, the delivery requirement also includes delivery volume and delivery speed information; at this time, the delivery volume and delivery speed information may also be combined to match the target first user for the third client
其中，所述目标界面中展示出的投放内容中包括用于通过执行指定任务以启动用户权益的第二操作选项；此时，接收到所述第二用户通过所述第三客户端对所述第二操作选项执行的操作后，还可以述设备对应的用户权益发放方式信息，向所述第二用户进行用户权益发放。Wherein, the delivery content displayed in the target interface includes a second operation option for starting user rights by performing a specified task; at this time, the second user is received After the operation performed by the second operation option, the user rights distribution mode information corresponding to the device may also be described, and the user rights distribution may be issued to the second user.
另外，还可以获得的接口信息，通知给所述设备服务提供方，以便所述设备服务提供方针对所述第二用户使用所述设备所提供服务的过程生成对应的交易订单信息，其中，所述交易订单中的待支付信息根据所述用户权益生效后的情况而确定。In addition, the available interface information is also notified to the device service provider, so that the device service provider generates corresponding transaction order information for the process of using the service provided by the device by the second user. The information to be paid in the transaction order is determined according to the situation after the user's rights and interests take effect.
还可以为所述第二客户端提供用于生成所述投放内容的模板，其中，所述模板中包括所述第二操作选项。The second client may also be provided with a template for generating the delivery content, where the template includes the second operation option.
还可以为所述第二用户关联可用用户权益的次数信息；在向所述第三客户端提供所述投放内容之前，判断所述第二用户是否具有剩余可用用户权益次数，如果具有，则将所述投放内容中的第二操作选项置为可操作状态，否则，将所述投放内容中的第二操作选项置为不可操作状态。The second user may also be associated with the number of times of available user rights and interests; before providing the third client with the content to be served, it is determined whether the second user has the remaining number of available user rights and interests, and if so, it will be The second operation option in the delivered content is set to an operable state, otherwise, the second operation option in the delivered content is set to an inoperable state.
其中，所述可用用户权益的次数信息包括不同终端渠道下分别对应的可用用户权益的次数信息；此时，还可以在第三客户端提供所述投放内容之前，判断所述第二用户在当前所使用的设备所属的终端渠道下是否具有剩余可用用户权益次数。Wherein, the information on the number of times of available user rights includes information on the number of times of available user rights corresponding to different terminal channels; in this case, it can also be determined that the second user is currently Whether the terminal channel to which the used device belongs has the number of remaining available user rights and interests.
另外，还可以通过所述第三客户端向所述第二用户提供预置时间长度内通过各种终端渠道已用的用户权益次数信息。In addition, the third client may also be used to provide the second user with information on the number of user rights that have been used through various terminal channels within a preset length of time.
或者，通过所述第三客户端向所述第二用户提供所述第二用户所在的位置附近可获得用户权益的设备及所在位置信息。Alternatively, the third client is used to provide the second user with equipment and location information that can obtain user rights and interests near the location where the second user is located.
实施例三Example Three
该实施例三也是与实施例一相对应的，从设备服务提供方侧的第一客户端的角度，提供了一种设备信息注册方法，参见图10，该方法具体可以包括：This third embodiment also corresponds to the first embodiment. From the perspective of the first client on the device service provider side, a device information registration method is provided. Referring to FIG. 10, the method may specifically include:
S1001：针对设备服务提供方提供的需要注册为信息投放终端的设备，向服务器提交设备注册请求；所述注册请求中携带有设备的详情信息，以便所述服务器为所述请求注册的设备分配设备标识，并确定所述设备标识与设备详情信息之间的对应关系；S1001: Submit a device registration request to a server for a device provided by a device service provider that needs to be registered as an information delivery terminal; the registration request carries detailed information of the device so that the server allocates devices to the device that requests registration Identification, and determine the correspondence between the device identification and device detailed information;
S1002：接收服务器返回的信息，以便根据所接收到的信息为设备服务使用方用户提供关于目标界面的访问入口，所述目标界面用于展示网络销售服务***中的目标第一用户关联的投放内容，其中，通过判断所述设备详情信息和/或作为设备使用方的网络销售服务***中第二用户的信息是否符合第一用户的投放需求，确定所述目标第一用户。S1002: Receive the information returned by the server, so as to provide the device service user with access to the target interface based on the received information, the target interface is used to display the delivery content associated with the target first user in the network sales service system In which, the target first user is determined by determining whether the device detailed information and/or the information of the second user in the network sales service system as the device user meets the delivery requirements of the first user.
其中，所述服务器返回的信息包括：携带有设备标识以及访问入口网址信息的图形码信息，以便通过提供所述图形码的方式提供所述访问入口，所述服务器通过所述图形码中携带的设备标识信息确定第二用户当前所使用的设备的标识。Wherein, the information returned by the server includes: graphic code information carrying device identification and access portal site information, so as to provide the access portal by providing the graphic code, and the server carries the The device identification information determines the identification of the device currently used by the second user.
其中，所述设备可以包括：在目标位置处固定放置的设备，所注册的设备的详情信息中包括设备所在的位置信息，以便所述服务器在为所述第三客户端关联的第二用户匹配目标第一用户时，根据所述设备的位置信息，确定是否符合某第一用户的投放需求。Wherein, the device may include: a device fixedly placed at the target location, and the detailed information of the registered device includes location information of the device, so that the server matches the second user associated with the third client When targeting the first user, according to the location information of the device, it is determined whether it meets the delivery requirements of a certain first user.
或者，所述服务器返回的信息包括：访问入口网址信息以及所述服务器的接口信息， 以便所述设备服务提供方在关联的第四客户端的相关页面中提供第一操作选项，将所述操作选项链接到所述访问入口网址，并在接收到对所述第一操作选项的访问请求时，通过所述服务器的接口信息，向所述服务器提供当前被使用的设备的相关信息。Or, the information returned by the server includes: access portal information and interface information of the server, so that the device service provider provides the first operation option on the relevant page of the associated fourth client, and converts the operation option Link to the access portal website, and when receiving the access request for the first operation option, provide the server with relevant information of the currently used device through the interface information of the server.
此时，所述设备可以为位置可移动的设备，所述第四客户端在一次使用过程结束时，通过所述相关页面提供所述第一操作选项，在所述第一操作选项***作后，向所述服务器提交所述设备的设备标识以及在结束使用时该设备所在的地理位置信息，以便所述服务器根据所述结束使用时该设备所在的地理位置信息，确定是否符合某第一用户的投放需求。At this time, the device may be a device with a movable location, and the fourth client provides the first operation option through the relevant page at the end of a use process, after the first operation option is operated , Submit the device identification of the device and the geographic location information of the device at the end of use to the server, so that the server determines whether it matches a first user according to the geographic location information of the device at the end of use Demand.
其中，所述注册请求中携带的设备详情信息还包括所述设备对应的用户权益方法方式信息。Wherein, the device detailed information carried in the registration request also includes information about the user rights and methods corresponding to the device.
实施例四Example 4
该实施例四是与实施例一相对应的，从第二客户端的角度，提供了一种投放任务创建方法，参见图11，包括：This fourth embodiment corresponds to the first embodiment. From the perspective of the second client, a method for creating a delivery task is provided. Referring to FIG. 11, including:
S1101：创建与网络销售服务***中的第一用户关联的投放任务，所述投放任务中包括投放需求信息以及投放内容信息；S1101: Create a delivery task associated with the first user in the network sales service system, where the delivery task includes delivery demand information and delivery content information;
S1102：将所述投放任务信息提交到服务器，由所述服务器对第一用户标识与所述投放任务信息之间的对应关系进行保存，在网络销售服务***中的第二用户通过使用所述设备获得所述设备服务方提供的服务的过程中，接收通过所述设备服务提供方提供的访问入口提交的访问请求，确定所述第二用户所使用的设备标识，以及该设备标识对应的设备详情信息，并通过判断所述设备详情信息和/或所述第二用户的信息是否符合第一用户的投放需求，为所述第二用户匹配目标第一用户，将所述目标第一用户对应的投放内容信息作为目标界面中的待展示内容返回给所述第二用户关联的第三客户端进行展示。S1102: Submit the placement task information to a server, the server stores the correspondence between the first user ID and the placement task information, and the second user in the online sales service system uses the device In the process of obtaining the service provided by the device service provider, receive the access request submitted through the access portal provided by the device service provider, determine the device identifier used by the second user, and the device details corresponding to the device identifier Information, and by determining whether the device detailed information and/or the information of the second user meets the delivery needs of the first user, match the target first user for the second user, and match the target first user with The content content information is returned to the third client associated with the second user for display as content to be displayed in the target interface.
其中，所述投放需求包括终端渠道，设备所在位置所属的场景/地理范围，和/或人群标签信息，以便所述服务器通过判断所述第二用户所使用的设备对应的终端渠道、设备所在位置所属的场景/地理范围和/或所述第二用户所属的人群标签信息，是否符合所述第一用户的投放需求，为所述第二用户匹配目标第一用户。Wherein, the delivery requirement includes a terminal channel, a scene/geographic range to which the location of the device belongs, and/or crowd label information, so that the server determines the terminal channel corresponding to the device used by the second user and the location of the device Whether the belonging scene/geographic range and/or the label information of the crowd to which the second user belongs meets the delivery requirements of the first user, and matches the target first user for the second user.
实施例五Example 5
该实施例五也是与实施例一对应的，从第三客户端的角度，提供了一种信息投放方法，参见图12，该方法具体可以包括：This fifth embodiment also corresponds to the first embodiment. From the perspective of the third client, an information placement method is provided. Referring to FIG. 12, the method may specifically include:
S1201：在网络销售服务***中的第二用户通过使用设备服务方提供的设备获得相关 服务的过程中，通过所述设备服务方提供的访问入口信息获得目标界面的待展示内容；所述待展示内容是目标第一用户对应的投放内容，所述目标第一用户是通过判断所述第二用户的信息和/或所使用的设备的详情信息是否符合第一用户的内容投放需求；S1201: During the process that the second user in the network sales service system obtains related services by using the device provided by the device server, the content to be displayed on the target interface is obtained through the access portal information provided by the device server; the to-be-displayed The content is the delivered content corresponding to the target first user, and the target first user determines whether the information of the second user and/or the detailed information of the device used meets the content delivery requirements of the first user;
S1202：通过所述目标界面对所述目标第一用户的投放内容进行展示。S1202: Display the delivered content of the target first user through the target interface.
其中，所述访问入口信息包括图形码信息；此时，可以通过扫描所述图形码信息向服务器发送访问所述目标界面的请求，以便所述服务器根据所述请求确定所述目标第一用户，并返回所述目标第一用户对应的投放内容信息。Wherein, the access entrance information includes graphic code information; at this time, a request to access the target interface may be sent to the server by scanning the graphic code information, so that the server determines the target first user according to the request, And return the delivery content information corresponding to the target first user.
或者，所述访问入口信息包括所述设备服务提供方在关联的第四客户端的相关页面中提供第一操作选项，所述第一操作选项链接到所述目标界面的网址，所述第一操作选项***作后，所述第四客户端通过所述服务器的接口信息，向所述服务器提供当前被使用的设备的相关信息，所述服务器在接收到所述第四客户端提交的信息后，确定所述目标第一用户，及其对应的投放内容。Alternatively, the access portal information includes the device service provider providing a first operation option in a related page of the associated fourth client, the first operation option is linked to the URL of the target interface, and the first operation After the option is operated, the fourth client provides the server with information about the currently used device through the interface information of the server. After the server receives the information submitted by the fourth client, Determine the target first user and its corresponding delivery content.
具体实现时，所述目标界面中展示出的投放内容中可以包括用于通过执行指定任务以启动用户权益的第二操作选项。During specific implementation, the delivery content displayed in the target interface may include a second operation option for starting user rights by performing a specified task.
另外，具体实现时，该第三客户端还可以提供预置时间长度内通过各种终端渠道已用的用户权益次数信息。In addition, during specific implementation, the third client may also provide information on the number of times of user rights that have been used through various terminal channels within a preset time length.
还可以提供所述第二用户所在的位置附近可获得用户权益的设备及所在位置信息。It is also possible to provide equipment and location information that can obtain user rights and interests near the location where the second user is located.
或者，还可以提供用于获得更多可用用户权益次数的方式信息。Or, you can provide information about the method used to obtain more available user rights.
关于上述实施例二至实施例五中的未详述部分，请参见前述实施例一中的记载，这里不再赘述。For the undetailed parts in the foregoing second to fifth embodiments, please refer to the records in the foregoing first embodiment, which will not be repeated here.
与实施例二相对应，本申请实施例还提供了一种信息投放装置，参见图13，该装置具体可以包括：Corresponding to the second embodiment, an embodiment of the present application also provides an information delivery device. Referring to FIG. 13, the device may specifically include:
设备注册单元1301，用于根据第一客户端的设备注册请求，为设备服务提供方提供的需要注册为信息投放终端的设备分配设备标识，并确定所述设备标识与设备详情信息之间的对应关系；The device registration unit 1301 is configured to allocate a device identifier to a device provided by a device service provider and needs to be registered as an information delivery terminal according to the device registration request of the first client, and determine the correspondence between the device identifier and device detailed information ;
入口相关信息返回单元1302，用于向所述第一客户端返回与目标界面的访问入口相关的信息，以便设备服务提供方根据所接收到的信息为设备服务使用方用户提供关于目标界面的访问入口；The portal-related information returning unit 1302 is configured to return information related to the access portal of the target interface to the first client, so that the device service provider provides the device service user with access to the target interface based on the received information Entrance;
投放任务信息接收单元1303，用于接收第二客户端创建的信息投放任务信息，并对网络销售服务***中的第一用户标识与投放任务信息之间的对应关系，所述投放任务中 包括投放需求信息以及投放内容信息；The placement task information receiving unit 1303 is configured to receive the information placement task information created by the second client, and correspond to the relationship between the first user identifier and the placement task information in the online sales service system, the placement task includes placement Demand information and delivery content information;
访问请求接收单元1304，用于接收通过所述访问入口提交的访问请求，所述访问请求是在所述网络销售服务***中的第二用户通过使用所述设备获得所述设备服务方提供的服务的过程中发出的；An access request receiving unit 1304, configured to receive an access request submitted through the access portal, the access request being a second user in the network sales service system using the device to obtain services provided by the device service party Issued during the process;
用户匹配单元1305，用于确定所述第二用户所使用的设备标识，以及该设备标识对应的设备详情信息，并通过判断所述设备详情信息和/或所述第二用户的信息是否符合所述第一用户的投放需求，为所述第二用户匹配目标第一用户；The user matching unit 1305 is used to determine the device identification used by the second user and the device detailed information corresponding to the device identification, and determine whether the device detailed information and/or the information of the second user meet the requirements Said the delivery requirements of the first user to match the target first user for the second user;
投放内容提供单元1306，用于将所述目标第一用户对应的投放内容信息作为目标界面中的待展示内容返回给所述第二用户关联的第三客户端进行展示。The serving content providing unit 1306 is configured to return the serving content information corresponding to the target first user as content to be displayed in the target interface to the third client associated with the second user for display.
其中，所述与目标界面的访问入口相关的信息包括：携带有设备标识以及访问入口网址信息的图形码信息，以便设备服务提供方通过在所述设备的显示屏中显示所述图形码，或者在所述设备上设置物料贴纸的方式提供所述访问入口；Wherein, the information related to the access portal of the target interface includes: graphic code information carrying a device identifier and access portal website information, so that the device service provider displays the graphic code on the display screen of the device, or Providing the access entrance by setting material stickers on the equipment;
所述用户匹配单元具体可以用于：通过被扫描的图形码中携带的设备标识，确定所述第二用户所使用的设备标识。The user matching unit may be specifically used to determine the device identifier used by the second user through the device identifier carried in the scanned graphic code.
或者，所述与目标界面的访问入口相关的信息包括：所述目标界面的网址信息以及所述服务器的接口信息，以便所述设备服务提供方通过在关联的第四客户端的相关页面中提供第一操作选项的方式提供所述访问入口，并将所述操作选项链接到所述目标界面的网址，在接收到对所述第一操作选项的访问请求时，通过所述服务器的接口信息，向所述服务器提供当前被使用的设备的相关信息。Or, the information related to the access portal of the target interface includes: the web address information of the target interface and the interface information of the server, so that the device service provider provides the first page in the relevant page of the associated fourth client Providing the access portal in the form of an operation option, and linking the operation option to the web address of the target interface, when receiving an access request for the first operation option, through the interface information of the server, to The server provides information about the currently used device.
具体实现时，所述投放需求包括终端渠道，设备所在位置所属的场景/地理范围，和/或人群标签信息；此时，所述用户匹配单元具体可以用于：In specific implementation, the delivery requirements include terminal channels, the scene/geographic range to which the device is located, and/or crowd label information; at this time, the user matching unit may specifically be used for:
根据所述第二用户所使用的设备对应的终端渠道、设备所在位置所属的场景/地理范围和/或所述第二用户所属的人群标签信息，以及所述第一用户的投放需求，为所述第三客户端匹配目标第一用户。According to the terminal channel corresponding to the device used by the second user, the scene/geographic range to which the device is located, and/or the label information of the crowd to which the second user belongs, and the delivery requirements of the first user, it is The third client matches the target first user.
其中，所述投放需求还可以包括投放量、投放速度信息；Wherein, the delivery demand may also include delivery volume and delivery speed information;
此时，所述用户匹配单元具体还可以用于：结合所述投放量、投放速度信息，为所述第三客户端匹配目标第一用户At this time, the user matching unit may specifically be used to: combine the delivery amount and delivery speed information to match the target first user for the third client
其中，所述目标界面中展示出的投放内容中包括用于通过执行指定任务以启动用户权益的第二操作选项；Wherein, the delivery content displayed in the target interface includes a second operation option for starting user rights by performing a specified task;
此时，该装置还可以包括：At this time, the device may further include:
用户权益发放单元，用于在接收到所述第二用户通过所述第三客户端对所述第二操作选项执行的操作后，根据所述设备对应的用户权益发放方式信息，向所述第二用户进行用户权益发放。The user rights issuance unit is configured to, after receiving the operation performed by the second user on the second operation option through the third client, according to the user rights issuance method information corresponding to the device, The second user issues user rights.
另外，该装置还可以包括：In addition, the device may also include:
通知单元，用于通过预先获得的接口信息，通知给所述设备服务提供方，以便所述设备服务提供方针对所述第二用户使用所述设备所提供服务的过程生成对应的交易订单信息，其中，所述交易订单中的待支付信息根据所述用户权益生效后的情况而确定。A notification unit, configured to notify the device service provider through the interface information obtained in advance, so that the device service provider generates corresponding transaction order information for the process of using the service provided by the device by the second user, Wherein, the information to be paid in the transaction order is determined according to the situation after the user's rights and interests take effect.
内容模板提供单元，用于为所述第二客户端提供用于生成所述投放内容的模板，其中，所述模板中包括所述第二操作选项。The content template providing unit is configured to provide the second client with a template for generating the delivered content, wherein the template includes the second operation option.
另外，该装置还可以包括：In addition, the device may also include:
次数信息关联单元，用于为所述第二用户关联可用用户权益的次数信息；A frequency information associating unit, configured to associate the frequency information of available user rights and interests for the second user;
第一判断单元，用于在向所述第三客户端提供所述投放内容之前，判断所述第二用户是否具有剩余可用用户权益次数，如果具有，则将所述投放内容中的第二操作选项置为可操作状态，否则，将所述投放内容中的第二操作选项置为不可操作状态。The first determining unit is configured to determine whether the second user has the number of remaining available user rights and interests before providing the delivered content to the third client, and if so, to perform the second operation in the delivered content The option is set to an operable state, otherwise, the second operation option in the delivered content is set to an inoperable state.
其中，所述可用用户权益的次数信息包括不同终端渠道下分别对应的可用用户权益的次数信息；Wherein, the information on the number of times of available user rights includes information on the number of times of available user rights corresponding to different terminal channels;
此时，该装置还可以包括：At this time, the device may further include:
第二判断单元，用于在向所述第三客户端提供所述投放内容之前，判断所述第二用户在当前所使用的设备所属的终端渠道下是否具有剩余可用用户权益次数。The second judging unit is used to judge whether the second user has the remaining available user rights times under the terminal channel to which the currently used device belongs before providing the delivered content to the third client.
已用次数信息提供单元，用于通过所述第三客户端向所述第二用户提供预置时间长度内通过各种终端渠道已用的用户权益次数信息。The used frequency information providing unit is configured to provide the second user with the third client the information about the number of times of user rights that have been used through various terminal channels within a preset length of time.
位置信息提供单元，用于通过所述第三客户端向所述第二用户提供所述第二用户所在的位置附近可获得用户权益的设备及所在位置信息。The location information providing unit is configured to provide, through the third client, the second user with devices and location information that can obtain user rights and interests near the location where the second user is located.
与实施例三相对应，本申请实施例还提供了一种设备信息注册装置，参见图14，该装置具体可以包括：Corresponding to the three-phase embodiment, an embodiment of the present application further provides a device information registration device. Referring to FIG. 14, the device may specifically include:
注册请求提交单元1401，用于针对设备服务提供方提供的需要注册为信息投放终端的设备，向服务器提交设备注册请求；所述注册请求中携带有设备的详情信息，以便所述服务器为所述请求注册的设备分配设备标识，并确定所述设备标识与设备详情信息之间的对应关系；A registration request submission unit 1401 is used to submit a device registration request to a server for a device provided by a device service provider that needs to be registered as an information delivery terminal; the registration request carries detailed information of the device so that the server can The device requesting registration is assigned a device ID, and the correspondence between the device ID and device detailed information is determined;
信息接收单元1402，用于接收服务器返回的信息，以便根据所接收到的信息为设备 服务使用方用户提供关于目标界面的访问入口，所述目标界面用于展示网络销售服务***中的目标第一用户关联的投放内容，其中，通过判断所述设备详情信息和/或作为设备使用方的网络销售服务***中第二用户的信息是否符合第一用户的投放需求，确定所述目标第一用户。The information receiving unit 1402 is used to receive the information returned by the server, so as to provide the device service user with access to the target interface based on the received information, the target interface is used to display the target first in the network sales service system The user-associated delivery content, wherein the target first user is determined by judging whether the device detailed information and/or information of the second user in the network sales service system as the device user meets the delivery requirements of the first user.
其中，所述服务器返回的信息包括：携带有设备标识以及访问入口网址信息的图形码信息，以便通过提供所述图形码的方式提供所述访问入口，所述服务器通过所述图形码中携带的设备标识信息确定第二用户当前所使用的设备的标识。Wherein, the information returned by the server includes: graphic code information carrying device identification and access portal site information, so as to provide the access portal by providing the graphic code, and the server carries the The device identification information determines the identification of the device currently used by the second user.
此时，所述设备包括：在目标位置处固定放置的设备，所注册的设备的详情信息中包括设备所在的位置信息，以便所述服务器在为所述第三客户端关联的第二用户匹配目标第一用户时，根据所述设备的位置信息，确定是否符合某第一用户的投放需求。At this time, the device includes: a device fixedly placed at the target location, and the detailed information of the registered device includes the location information of the device, so that the server matches the second user associated with the third client When targeting the first user, according to the location information of the device, it is determined whether it meets the delivery requirements of a certain first user.
或者，所述服务器返回的信息包括：访问入口网址信息以及所述服务器的接口信息，以便所述设备服务提供方在关联的第四客户端的相关页面中提供第一操作选项，将所述操作选项链接到所述访问入口网址，并在接收到对所述第一操作选项的访问请求时，通过所述服务器的接口信息，向所述服务器提供当前被使用的设备的相关信息。Or, the information returned by the server includes: access portal website information and interface information of the server, so that the device service provider provides the first operation option in the relevant page of the associated fourth client, and converts the operation option Link to the access portal website, and when receiving the access request for the first operation option, provide the server with relevant information of the currently used device through the interface information of the server.
此时，所述设备为位置可移动的设备，所述第四客户端在一次使用过程结束时，通过所述相关页面提供所述第一操作选项，在所述第一操作选项***作后，向所述服务器提交所述设备的设备标识以及在结束使用时该设备所在的地理位置信息，以便所述服务器根据所述结束使用时该设备所在的地理位置信息，确定是否符合某第一用户的投放需求。At this time, the device is a device with a movable location, and the fourth client provides the first operation option through the relevant page at the end of a use process. After the first operation option is operated, Submit the device identification of the device and the geographic location information of the device at the end of use to the server, so that the server determines whether it matches a first user’s location based on the geographic location information of the device at the end of use Demand.
所述注册请求中携带的设备详情信息还包括所述设备对应的用户权益方法方式信息。The device detailed information carried in the registration request also includes information about the user rights and methods corresponding to the device.
与实施例四相对应，本申请实施例还提供了一种投放任务创建装置，参见图15，该装置具体可以包括：Corresponding to the fourth embodiment, an embodiment of the present application further provides a device for creating a delivery task. Referring to FIG. 15, the device may specifically include:
投放任务创建单元1501，用于创建与网络销售服务***中的第一用户关联的投放任务，所述投放任务中包括投放需求信息以及投放内容信息；The delivery task creation unit 1501 is configured to create a delivery task associated with the first user in the network sales service system, where the delivery task includes delivery demand information and delivery content information;
投放任务信息提交单元1502，用于将所述投放任务信息提交到服务器，由所述服务器对第一用户标识与所述投放任务信息之间的对应关系进行保存，在网络销售服务***中的第二用户通过使用所述设备获得所述设备服务方提供的服务的过程中，接收通过所述设备服务提供方提供的访问入口提交的访问请求，确定所述第二用户所使用的设备标识，以及该设备标识对应的设备详情信息，并通过判断所述设备详情信息和/或所述第二 用户的信息是否符合第一用户的投放需求，为所述第二用户匹配目标第一用户，将所述目标第一用户对应的投放内容信息作为目标界面中的待展示内容返回给所述第二用户关联的第三客户端进行展示。The delivery task information submission unit 1502 is used to submit the delivery task information to a server, and the server saves the correspondence between the first user ID and the delivery task information. The second user receives the access request submitted through the access portal provided by the device service provider during the process of obtaining the service provided by the device service provider by using the device, and determines the device identification used by the second user, and The device identification information corresponding to the device identification, and by determining whether the device detailed information and/or the information of the second user meets the delivery requirements of the first user, match the target first user for the second user The delivered content information corresponding to the target first user is returned to the third client associated with the second user for display as the content to be displayed in the target interface.
其中，所述投放需求包括终端渠道，设备所在位置所属的场景/地理范围，和/或人群标签信息，以便所述服务器根据所述第二用户所使用的设备对应的终端渠道、设备所在位置所属的场景/地理范围和/或所述第二用户所属的人群标签信息，以及所述第一用户的投放需求，为所述第二用户匹配目标第一用户。Wherein, the delivery requirement includes a terminal channel, a scene/geographic range to which the location of the device belongs, and/or crowd tag information, so that the server belongs to the terminal channel corresponding to the device used by the second user and the location of the device to which the server belongs The scene/geographic range and/or the label information of the crowd to which the second user belongs, and the delivery requirements of the first user match the target first user for the second user.
与实施例五相对应，本申请实施例还提供了一种信息投放装置，参见图16，该装置具体可以包括：Corresponding to the fifth embodiment, an embodiment of the present application further provides an information delivery device. Referring to FIG. 16, the device may specifically include:
待展示内容获得单元1601，用于在网络销售服务***中的第二用户通过使用设备服务方提供的设备获得相关服务的过程中，通过所述设备服务方提供的访问入口信息获得目标界面的待展示内容；所述待展示内容是目标第一用户对应的投放内容，所述目标第一用户是通过判断所述第二用户的信息和/或所使用的设备的详情信息是否符合第一用户的内容投放需求；The content-to-be-displayed obtaining unit 1601 is used to obtain the target interface's pending information through the access portal information provided by the device service provider during the process that the second user in the network sales service system obtains related services by using the device provided by the device service provider Displaying content; the content to be displayed is the serving content corresponding to the target first user, and the target first user determines whether the information of the second user and/or detailed information of the device used matches the content of the first user Content delivery requirements;
内容展示单元1602，用于通过所述目标界面对所述目标第一用户的投放内容进行展示。The content display unit 1602 is configured to display the content delivered by the target first user through the target interface.
另外，本申请实施例还分别提供了以下电子设备：In addition, the embodiments of the present application respectively provide the following electronic devices:
一种电子设备，包括：An electronic device, including:
一个或多个处理器；以及One or more processors; and
与所述一个或多个处理器关联的存储器，所述存储器用于存储程序指令,所述程序指令在被所述一个或多个处理器读取执行时，执行如下操作：A memory associated with the one or more processors. The memory is used to store program instructions. When the program instructions are read and executed by the one or more processors, the following operations are performed:
根据第一客户端的设备注册请求，为设备服务提供方提供的需要注册为信息投放终端的设备分配设备标识，并确定所述设备标识与设备详情信息之间的对应关系；According to the device registration request of the first client, assign a device identifier to the device provided by the device service provider and need to be registered as an information delivery terminal, and determine the correspondence between the device identifier and the device detailed information;
向所述第一客户端返回与目标界面的访问入口相关的信息，以便设备服务提供方根据所接收到的信息为设备服务使用方用户提供关于目标界面的访问入口；Returning information related to the access portal of the target interface to the first client, so that the device service provider provides the device portal user with an access portal about the target interface based on the received information;
接收第二客户端创建的信息投放任务信息，并对网络销售服务***中的第一用户标识与投放任务信息之间的对应关系，所述投放任务中包括投放需求信息以及投放内容信息；Receiving the information delivery task information created by the second client, and corresponding relationship between the first user identifier and the delivery task information in the network sales service system, the delivery task includes delivery demand information and delivery content information;
接收通过所述访问入口提交的访问请求，所述访问请求是在所述网络销售服务***中的第二用户通过使用所述设备获得所述设备服务方提供的服务的过程中发出的；Receiving an access request submitted through the access portal, the access request is issued during a process in which a second user in the network sales service system obtains the service provided by the device service party by using the device;
确定所述第二用户所使用的设备标识，以及该设备标识对应的设备详情信息，并通过判断所述设备详情信息和/或所述第二用户的信息是否符合所述第一用户的投放需求，为所述第二用户匹配目标第一用户；Determine the device identifier used by the second user and the device detailed information corresponding to the device identifier, and determine whether the device detailed information and/or the information of the second user meet the delivery requirements of the first user , Matching the target first user for the second user;
将所述目标第一用户对应的投放内容信息作为目标界面中的待展示内容返回给所述第二用户关联的第三客户端进行展示。Returning the delivered content information corresponding to the target first user as the content to be displayed in the target interface to the third client associated with the second user for display.
一种电子设备，包括：An electronic device, including:
一个或多个处理器；以及One or more processors; and
与所述一个或多个处理器关联的存储器，所述存储器用于存储程序指令,所述程序指令在被所述一个或多个处理器读取执行时，执行如下操作：A memory associated with the one or more processors. The memory is used to store program instructions. When the program instructions are read and executed by the one or more processors, the following operations are performed:
针对设备服务提供方提供的需要注册为信息投放终端的设备，向服务器提交设备注册请求；所述注册请求中携带有设备的详情信息，以便所述服务器为所述请求注册的设备分配设备标识，并确定所述设备标识与设备详情信息之间的对应关系；For a device provided by a device service provider that needs to be registered as an information delivery terminal, a device registration request is submitted to the server; the registration request carries detailed information of the device, so that the server allocates a device identifier to the device that requests registration, And determine the correspondence between the device identification and the device detailed information;
接收服务器返回的信息，以便根据所接收到的信息为设备服务使用方用户提供关于目标界面的访问入口，所述目标界面用于展示网络销售服务***中的目标第一用户关联的投放内容，通过判断所述设备详情信息和/或作为设备使用方的网络销售服务***中第二用户的信息是否符合第一用户的投放需求，确定所述目标第一用户。Receiving information returned by the server, so as to provide the user of the device service user with access to the target interface based on the received information, the target interface being used to display the placement content associated with the target first user in the network sales service system, by Determine whether the device detailed information and/or the information of the second user in the network sales service system as the device user meets the delivery requirements of the first user, and determine the target first user.
一种电子设备，包括：An electronic device, including:
一个或多个处理器；以及One or more processors; and
与所述一个或多个处理器关联的存储器，所述存储器用于存储程序指令,所述程序指令在被所述一个或多个处理器读取执行时，执行如下操作：A memory associated with the one or more processors. The memory is used to store program instructions. When the program instructions are read and executed by the one or more processors, the following operations are performed:
创建与网络销售服务***中的第一用户关联的投放任务，所述投放任务中包括投放需求信息以及投放内容信息；Creating a delivery task associated with the first user in the online sales service system, the delivery task including delivery demand information and delivery content information;
将所述投放任务信息提交到服务器，由所述服务器对第一用户标识与所述投放任务信息之间的对应关系进行保存，在网络销售服务***中的第二用户通过使用所述设备获得所述设备服务方提供的服务的过程中，接收通过所述设备服务提供方提供的访问入口提交的访问请求，确定所述第二用户所使用的设备标识，以及该设备标识对应的设备详情信息，并通过判断所述设备详情信息和/或所述第二用户的信息是否符合第一用户的投放需求，为所述第二用户匹配目标第一用户，将所述目标第一用户对应的投放内容信息作为目标界面中的待展示内容返回给所述第二用户关联的第三客户端进行展示。Submit the placement task information to a server, the server stores the correspondence between the first user ID and the placement task information, and the second user in the online sales service system obtains the During the service provided by the device service provider, receiving the access request submitted through the access portal provided by the device service provider, determining the device identifier used by the second user, and device details corresponding to the device identifier, And determine whether the device detailed information and/or the information of the second user meet the delivery requirements of the first user, match the target first user for the second user, and match the delivery content corresponding to the target first user The information is returned to the third client associated with the second user as content to be displayed in the target interface for display.
一种电子设备，包括：An electronic device, including:
一个或多个处理器；以及One or more processors; and
与所述一个或多个处理器关联的存储器，所述存储器用于存储程序指令,所述程序指令在被所述一个或多个处理器读取执行时，执行如下操作：A memory associated with the one or more processors. The memory is used to store program instructions. When the program instructions are read and executed by the one or more processors, the following operations are performed:
在网络销售服务***中的第二用户通过使用设备服务方提供的设备获得相关服务的过程中，通过所述设备服务方提供的访问入口信息获得目标界面的待展示内容；所述待展示内容是目标第一用户对应的投放内容，所述目标第一用户是通过判断所述第二用户的信息和/或所使用的设备的详情信息是否符合第一用户的内容投放需求；In the process that the second user in the network sales service system obtains related services by using the equipment provided by the equipment server, the content to be displayed on the target interface is obtained through the access portal information provided by the equipment server; the content to be displayed is Serving content corresponding to a target first user, the target first user determining whether the information of the second user and/or detailed information of the device used meets the content delivery requirements of the first user;
通过所述目标界面对所述目标第一用户的投放内容进行展示。Displaying the content delivered by the target first user through the target interface.
其中，图17示例性的展示出了计算机***的架构，具体可以包括处理器1710，视频显示适配器1711，磁盘驱动器1712，输入/输出接口1713，网络接口1714，以及存储器1720。上述处理器1710、视频显示适配器1711、磁盘驱动器1712、输入/输出接口1713、网络接口1714，与存储器1720之间可以通过通信总线1730进行通信连接。Among them, FIG. 17 exemplarily shows the architecture of the computer system, which may specifically include a processor 1710, a video display adapter 1711, a disk drive 1712, an input/output interface 1713, a network interface 1714, and a memory 1720. The processor 1710, the video display adapter 1711, the disk drive 1712, the input/output interface 1713, and the network interface 1714 can be connected to the memory 1720 via a communication bus 1730.
其中，处理器1710可以采用通用的CPU(Central Processing Unit，中央处理器)、微处理器、应用专用集成电路(Application Specific Integrated Circuit，ASIC)、或者一个或多个集成电路等方式实现，用于执行相关程序，以实现本申请所提供的技术方案。Among them, the processor 1710 may be implemented by a general-purpose CPU (Central Processing Unit, central processing unit), a microprocessor, an application specific integrated circuit (Application Specific Integrated Circuit, ASIC), or one or more integrated circuits, etc. Perform relevant procedures to achieve the technical solutions provided by this application.
存储器1720可以采用ROM(Read Only Memory，只读存储器)、RAM(Random Access Memory，随机存取存储器)、静态存储设备，动态存储设备等形式实现。存储器1720可以存储用于控制电子设备1700运行的操作***1721，用于控制电子设备1700的低级别操作的基本输入输出***(BIOS)1722。另外，还可以存储网页浏览器1723，数据存储管理***1724，以及信息投放处理***1725等等。上述信息投放处理***1725就可以是本申请实施例中具体实现前述各步骤操作的应用程序。总之，在通过软件或者固件来实现本申请所提供的技术方案时，相关的程序代码保存在存储器1720中，并由处理器1710来调用执行。The memory 1720 can be implemented in the form of ROM (Read Only Memory), RAM (Random Access Memory), static storage devices, and dynamic storage devices. The memory 1720 may store an operating system 1721 for controlling the operation of the electronic device 1700, and a basic input output system (BIOS) 1722 for controlling low-level operation of the electronic device 1700. In addition, a web browser 1723, a data storage management system 1724, an information delivery processing system 1725, etc. can also be stored. The above-mentioned information delivery processing system 1725 may be an application program that specifically implements the foregoing steps in the embodiments of the present application. In short, when the technical solution provided by the present application is implemented by software or firmware, related program codes are stored in the memory 1720 and are called and executed by the processor 1710.
输入/输出接口1713用于连接输入/输出模块，以实现信息输入及输出。输入输出/模块可以作为组件配置在设备中(图中未示出)，也可以外接于设备以提供相应功能。其中输入设备可以包括键盘、鼠标、触摸屏、麦克风、各类传感器等，输出设备可以包括显示器、扬声器、振动器、指示灯等。The input/output interface 1713 is used to connect an input/output module to realize information input and output. The input/output/module can be configured as a component in the device (not shown in the figure), or can be externally connected to the device to provide corresponding functions. The input device may include a keyboard, a mouse, a touch screen, a microphone, various sensors, etc., and the output device may include a display, a speaker, a vibrator, and an indicator light.
网络接口1714用于连接通信模块(图中未示出)，以实现本设备与其他设备的通信交互。其中通信模块可以通过有线方式(例如USB、网线等)实现通信，也可以通过无线方式(例如移动网络、WIFI、蓝牙等)实现通信。The network interface 1714 is used to connect a communication module (not shown in the figure) to implement communication interaction between the device and other devices. The communication module can realize communication through a wired method (such as USB, network cable, etc.), and can also realize communication through a wireless method (such as mobile network, WIFI, Bluetooth, etc.).
总线1730包括一通路，在设备的各个组件(例如处理器1710、视频显示适配器1711、磁盘驱动器1712、输入/输出接口1713、网络接口1714，与存储器1720)之间传输信息。The bus 1730 includes a path to transfer information between various components of the device (eg, processor 1710, video display adapter 1711, disk drive 1712, input/output interface 1713, network interface 1714, and memory 1720).
另外，该电子设备1700还可以从虚拟资源对象领取条件信息数据库1741中获得具体领取条件的信息，以用于进行条件判断，等等。In addition, the electronic device 1700 can also obtain information on specific receipt conditions from the virtual resource object receipt condition information database 1741 for condition judgment, and so on.
需要说明的是，尽管上述设备仅示出了处理器1710、视频显示适配器1711、磁盘驱动器1712、输入/输出接口1713、网络接口1714，存储器1720，总线1730等，但是在具体实施过程中，该设备还可以包括实现正常运行所必需的其他组件。此外，本领域的技术人员可以理解的是，上述设备中也可以仅包含实现本申请方案所必需的组件，而不必包含图中所示的全部组件。It should be noted that although the above device only shows the processor 1710, video display adapter 1711, disk drive 1712, input/output interface 1713, network interface 1714, memory 1720, bus 1730, etc., in the specific implementation process, the The device may also include other components necessary for normal operation. In addition, those skilled in the art may understand that, the above device may also include only the components necessary to implement the solution of the present application, and does not necessarily include all the components shown in the figures.
图18示例性的展示出了另一种电子设备的架构，例如，设备1800可以是移动电话，计算机，数字广播终端，消息收发设备，游戏控制台，平板设备，医疗设备，健身设备，个人数字助理，飞行器等。FIG. 18 exemplarily shows another electronic device architecture. For example, the device 1800 may be a mobile phone, a computer, a digital broadcasting terminal, a messaging device, a game console, a tablet device, a medical device, a fitness device, or a personal digital device. Assistants, aircraft, etc.
参照图18，设备1800可以包括以下一个或多个组件：处理组件1802，存储器1804，电源组件1806，多媒体组件1808，音频组件1810，输入/输出(I/O)的接口1812，传感器组件1814，以及通信组件1816。18, device 1800 may include one or more of the following components: processing component 1802, memory 1804, power component 1806, multimedia component 1808, audio component 1810, input/output (I/O) interface 1812, sensor component 1814,和通信组1816。 And communication components 1816.
处理组件1802通常控制设备1800的整体操作，诸如与显示，电话呼叫，数据通信，相机操作和记录操作相关联的操作。处理元件1802可以包括一个或多个处理器1820来执行指令，以完成本公开技术方案提供的视频播放方法中的当满足预设条件时，生成流量压缩请求，并发送给服务器，其中所述流量压缩请求中记录有用于触发服务器获取目标关注区域的信息，所述流量压缩请求用于请求服务器优先保证目标关注区域内视频内容的码率；根据服务器返回的码流文件播放所述码流文件对应的视频内容，其中所述码流文件为服务器根据所述流量压缩请求对所述目标关注区域之外的视频内容进行码率压缩处理得到的视频文件的全部或部分步骤。此外，处理组件1802可以包括一个或多个模块，便于处理组件1802和其他组件之间的交互。例如，处理部件1802可以包括多媒体模块，以方便多媒体组件1808和处理组件1802之间的交互。The processing component 1802 generally controls the overall operations of the device 1800, such as operations associated with display, phone calls, data communications, camera operations, and recording operations. The processing element 1802 may include one or more processors 1820 to execute instructions to complete the video compression method provided in the technical solution of the present disclosure when a preset condition is met, generate a traffic compression request, and send it to the server, where the traffic The compression request records information used to trigger the server to obtain the target area of interest. The traffic compression request is used to request the server to preferentially ensure the bit rate of the video content in the target area of interest; play the corresponding stream file according to the stream file returned by the server Video content, wherein the code stream file is all or part of the video file obtained by the server performing bit rate compression processing on the video content outside the target area of interest according to the traffic compression request. In addition, the processing component 1802 may include one or more modules to facilitate interaction between the processing component 1802 and other components. For example, the processing component 1802 may include a multimedia module to facilitate interaction between the multimedia component 1808 and the processing component 1802.
存储器1804被配置为存储各种类型的数据以支持在设备1800的操作。这些数据的示例包括用于在设备1800上操作的任何应用程序或方法的指令，联系人数据，电话簿数据，消息，图片，视频等。存储器1804可以由任何类型的易失性或非易失性存储设备或者它们的组合实现，如静态随机存取存储器(SRAM)，电可擦除可编程只读存储器(EEPROM)，可擦除可编程只读存储器(EPROM)，可编程只读存储器(PROM)， 只读存储器(ROM)，磁存储器，快闪存储器，磁盘或光盘。The memory 1804 is configured to store various types of data to support operation at the device 1800. Examples of these data include instructions for any application or method to operate on the device 1800, contact data, phone book data, messages, pictures, videos, etc. The memory 1804 may be implemented by any type of volatile or non-volatile storage device or a combination thereof, such as static random access memory (SRAM), electrically erasable programmable read only memory (EEPROM), erasable and removable Programmable read only memory (EPROM), programmable read only memory (PROM), read only memory (ROM), magnetic memory, flash memory, magnetic disk or optical disk.
电源组件1806为设备1800的各种组件提供电力。电源组件1806可以包括电源管理***，一个或多个电源，及其他与为设备1800生成、管理和分配电力相关联的组件。The power supply component 1806 provides power to various components of the device 1800. The power supply component 1806 may include a power management system, one or more power supplies, and other components associated with generating, managing, and distributing power for the device 1800.
多媒体组件1808包括在设备1800和用户之间的提供一个输出接口的屏幕。在一些实施例中，屏幕可以包括液晶显示器(LCD)和触摸面板(TP)。如果屏幕包括触摸面板，屏幕可以被实现为触摸屏，以接收来自用户的输入信号。触摸面板包括一个或多个触摸传感器以感测触摸、滑动和触摸面板上的手势。触摸传感器可以不仅感测触摸或滑动动作的边界，而且还检测与触摸或滑动操作相关的持续时间和压力。在一些实施例中，多媒体组件1808包括一个前置摄像头和/或后置摄像头。当设备1800处于操作模式，如拍摄模式或视频模式时，前置摄像头和/或后置摄像头可以接收外部的多媒体数据。每个前置摄像头和后置摄像头可以是一个固定的光学透镜***或具有焦距和光学变焦能力。The multimedia component 1808 includes a screen between the device 1800 and the user that provides an output interface. In some embodiments, the screen may include a liquid crystal display (LCD) and a touch panel (TP). If the screen includes a touch panel, the screen may be implemented as a touch screen to receive input signals from the user. The touch panel includes one or more touch sensors to sense touch, swipe, and gestures on the touch panel. The touch sensor may not only sense the boundary of the touch or sliding action, but also detect the duration and pressure related to the touch or sliding operation. In some embodiments, the multimedia component 1808 includes a front camera and/or a rear camera. When the device 1800 is in an operation mode, such as a shooting mode or a video mode, the front camera and/or the rear camera may receive external multimedia data. Each front camera and rear camera can be a fixed optical lens system or have focal length and optical zoom capabilities.
音频组件1810被配置为输出和/或输入音频信号。例如，音频组件1810包括一个麦克风(MIC)，当设备1800处于操作模式，如呼叫模式、记录模式和语音识别模式时，麦克风被配置为接收外部音频信号。所接收的音频信号可以被进一步存储在存储器1804或经由通信组件1816发送。在一些实施例中，音频组件1810还包括一个扬声器，用于输出音频信号。The audio component 1810 is configured to output and/or input audio signals. For example, the audio component 1810 includes a microphone (MIC). When the device 1800 is in an operation mode, such as a call mode, a recording mode, and a voice recognition mode, the microphone is configured to receive an external audio signal. The received audio signal may be further stored in the memory 1804 or transmitted via the communication component 1816. In some embodiments, the audio component 1810 further includes a speaker for outputting audio signals.
I/O接口1812为处理组件1802和***接口模块之间提供接口，上述***接口模块可以是键盘，点击轮，按钮等。这些按钮可包括但不限于：主页按钮、音量按钮、启动按钮和锁定按钮。The I/O interface 1812 provides an interface between the processing component 1802 and a peripheral interface module. The peripheral interface module may be a keyboard, a click wheel, or a button. These buttons may include, but are not limited to: home button, volume button, start button, and lock button.
传感器组件1814包括一个或多个传感器，用于为设备1800提供各个方面的状态评估。例如，传感器组件1814可以检测到设备1800的打开/关闭状态，组件的相对定位，例如所述组件为设备1800的显示器和小键盘，传感器组件1814还可以检测设备1800或设备1800一个组件的位置改变，用户与设备1800接触的存在或不存在，设备1800方位或加速/减速和设备1800的温度变化。传感器组件1814可以包括接近传感器，被配置用来在没有任何的物理接触时检测附近物体的存在。传感器组件1814还可以包括光传感器，如CMOS或CCD图像传感器，用于在成像应用中使用。在一些实施例中，该传感器组件1814还可以包括加速度传感器，陀螺仪传感器，磁传感器，压力传感器或温度传感器。The sensor assembly 1814 includes one or more sensors for providing the device 1800 with various aspects of status assessment. For example, the sensor component 1814 can detect the on/off state of the device 1800, and the relative positioning of the components, for example, the component is the display and keypad of the device 1800, and the sensor component 1814 can also detect the position change of the device 1800 or a component of the device 1800 The presence or absence of user contact with the device 1800, the orientation or acceleration/deceleration of the device 1800, and the temperature change of the device 1800. The sensor assembly 1814 may include a proximity sensor configured to detect the presence of nearby objects without any physical contact. The sensor assembly 1814 may also include a light sensor, such as a CMOS or CCD image sensor, for use in imaging applications. In some embodiments, the sensor assembly 1814 may also include an acceleration sensor, a gyro sensor, a magnetic sensor, a pressure sensor, or a temperature sensor.
通信组件1816被配置为便于设备1800和其他设备之间有线或无线方式的通信。设备1800可以接入基于通信标准的无线网络，如WiFi，2G或3G，或它们的组合。在一 个示例性实施例中，通信部件1816经由广播信道接收来自外部广播管理***的广播信号或广播相关信息。在一个示例性实施例中，所述通信部件1816还包括近场通信(NFC)模块，以促进短程通信。例如，在NFC模块可基于射频识别(RFID)技术，红外数据协会(IrDA)技术，超宽带(UWB)技术，蓝牙(BT)技术和其他技术来实现。The communication component 1816 is configured to facilitate wired or wireless communication between the device 1800 and other devices. The device 1800 can access a wireless network based on a communication standard, such as WiFi, 2G, or 3G, or a combination thereof. In an exemplary embodiment, the communication component 1816 receives a broadcast signal or broadcast related information from an external broadcast management system via a broadcast channel. In an exemplary embodiment, the communication component 1816 further includes a near field communication (NFC) module to facilitate short-range communication. For example, the NFC module can be implemented based on radio frequency identification (RFID) technology, infrared data association (IrDA) technology, ultra-wideband (UWB) technology, Bluetooth (BT) technology, and other technologies.
在示例性实施例中，设备1800可以被一个或多个应用专用集成电路(ASIC)、数字信号处理器(DSP)、数字信号处理设备(DSPD)、可编程逻辑器件(PLD)、现场可编程门阵列(FPGA)、控制器、微控制器、微处理器或其他电子元件实现，用于执行上述方法。In an exemplary embodiment, the device 1800 may be one or more application specific integrated circuits (ASICs), digital signal processors (DSPs), digital signal processing devices (DSPDs), programmable logic devices (PLDs), field programmable A gate array (FPGA), controller, microcontroller, microprocessor or other electronic components are implemented to perform the above method.
在示例性实施例中，还提供了一种包括指令的非临时性计算机可读存储介质，例如包括指令的存储器1804，上述指令可由设备1800的处理器1820执行以完成本公开技术方案提供的视频播放方法中的当满足预设条件时，生成流量压缩请求，并发送给服务器，其中所述流量压缩请求中记录有用于触发服务器获取目标关注区域的信息，所述流量压缩请求用于请求服务器优先保证目标关注区域内视频内容的码率；根据服务器返回的码流文件播放所述码流文件对应的视频内容，其中所述码流文件为服务器根据所述流量压缩请求对所述目标关注区域之外的视频内容进行码率压缩处理得到的视频文件。例如，所述非临时性计算机可读存储介质可以是ROM、随机存取存储器(RAM)、CD-ROM、磁带、软盘和光数据存储设备等。In an exemplary embodiment, a non-transitory computer-readable storage medium including instructions is also provided, for example, a memory 1804 including instructions, the above instructions may be executed by the processor 1820 of the device 1800 to complete the video provided by the technical solution of the present disclosure In the playback method, when a preset condition is met, a traffic compression request is generated and sent to the server, wherein the traffic compression request records information for triggering the server to acquire the target area of interest, and the traffic compression request is used to request the server to give priority Ensure the code rate of the video content in the target area of interest; play the video content corresponding to the code stream file according to the code stream file returned by the server, wherein the code stream file is the server’s response to the target area of interest according to the traffic compression request Video files obtained by bit rate compression processing of external video content. For example, the non-transitory computer-readable storage medium may be ROM, random access memory (RAM), CD-ROM, magnetic tape, floppy disk, optical data storage device, or the like.
通过以上的实施方式的描述可知，本领域的技术人员可以清楚地了解到本申请可借助软件加必需的通用硬件平台的方式来实现。基于这样的理解，本申请的技术方案本质上或者说对现有技术做出贡献的部分可以以软件产品的形式体现出来，该计算机软件产品可以存储在存储介质中，如ROM/RAM、磁碟、光盘等，包括若干指令用以使得一台计算机设备(可以是个人计算机，服务器，或者网络设备等)执行本申请各个实施例或者实施例的某些部分所述的方法。It can be known from the description of the above embodiments that those skilled in the art can clearly understand that the present application can be implemented by means of software plus a necessary general hardware platform. Based on this understanding, the technical solution of the present application can be embodied in the form of a software product in essence or part that contributes to the existing technology, and the computer software product can be stored in a storage medium, such as ROM/RAM, magnetic disk , CD-ROM, etc., including several instructions to enable a computer device (which may be a personal computer, server, or network device, etc.) to perform the methods described in the embodiments or some parts of the embodiments of the present application.
本说明书中的各个实施例均采用递进的方式描述，各个实施例之间相同相似的部分互相参见即可，每个实施例重点说明的都是与其他实施例的不同之处。尤其，对于***或***实施例而言，由于其基本相似于方法实施例，所以描述得比较简单，相关之处参见方法实施例的部分说明即可。以上所描述的***及***实施例仅仅是示意性的，其中所述作为分离部件说明的单元可以是或者也可以不是物理上分开的，作为单元显示的部件可以是或者也可以不是物理单元，即可以位于一个地方，或者也可以分布到多个网络单元上。可以根据实际的需要选择其中的部分或者全部模块来实现本实施例方案的目的。 本领域普通技术人员在不付出创造性劳动的情况下，即可以理解并实施。The embodiments in this specification are described in a progressive manner. The same or similar parts between the embodiments can be referred to each other. Each embodiment focuses on the differences from other embodiments. In particular, for the system or the system embodiment, since it is basically similar to the method embodiment, the description is relatively simple, and the relevant part can be referred to the description of the method embodiment. The system and system embodiments described above are only schematic, wherein the units described as separate components may or may not be physically separated, and the components displayed as units may or may not be physical units, that is It can be located in one place or distributed to multiple network elements. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of this embodiment. Those of ordinary skill in the art can understand and implement without paying creative labor.
以上对本申请所提供的信息投放方法、装置及***，进行了详细介绍，本文中应用了具体个例对本申请的原理及实施方式进行了阐述，以上实施例的说明只是用于帮助理解本申请的方法及其核心思想；同时，对于本领域的一般技术人员，依据本申请的思想，在具体实施方式及应用范围上均会有改变之处。综上所述，本说明书内容不应理解为对本申请的限制。The information delivery method, device, and system provided in this application are described in detail above. Specific examples are used in this article to explain the principles and implementation of this application. The descriptions of the above embodiments are only used to help understand this application. The method and its core idea; meanwhile, for those of ordinary skill in the art, according to the ideas of the present application, there will be changes in the specific implementation mode and application scope. In summary, the content of this specification should not be understood as a limitation to this application.

Claims (51)

  1. 一种信息投放***，其特征在于，包括：An information delivery system, characterized in that it includes:
    第一客户端，用于针对设备服务提供方提供的需要注册为信息投放终端的设备，向服务器提交设备注册请求，并接收服务器返回的信息，以便根据所接收到的信息为设备服务使用方用户提供关于目标界面的访问入口；The first client is used to submit a device registration request to the server for the device provided by the device service provider and needs to be registered as an information delivery terminal, and receives the information returned by the server, so as to serve the device service user based on the received information Provide access to the target interface;
    服务器，用于为所述第一客户端请求注册的设备分配设备标识，并确定所述设备标识与设备详情信息之间的对应关系，向所述第一客户端返回与所述访问入口相关的信息；The server is configured to allocate a device identifier to the device requested to be registered by the first client, determine the correspondence between the device identifier and device detailed information, and return to the first client the information related to the access portal information;
    第二客户端，用于创建与网络销售服务***中的第一用户关联的投放任务，所述投放任务中包括投放需求信息以及投放内容信息；The second client is used to create a delivery task associated with the first user in the online sales service system, where the delivery task includes delivery demand information and delivery content information;
    第三客户端，用于在所述网络销售服务***中的第二用户通过使用所述设备获得所述设备服务方提供的服务的过程中，通过所述访问入口信息获得所述目标界面的待展示内容并进行展示；The third client is used to obtain the waiting status of the target interface through the access entrance information during the process that the second user in the network sales service system obtains the service provided by the device service party by using the device Display content and display;
    所述服务器还用于，确定所述第二用户所使用的设备标识，以及该设备标识对应的设备详情信息，并通过判断所述设备详情信息和/或所述第二用户的信息是否符合所述第一用户的投放需求，为所述第二用户匹配目标第一用户，并将该目标第一用户对应的投放内容信息作为所述目标界面中的待展示内容返回给所述第三客户端进行展示。The server is also used to determine the device identification used by the second user and the device detailed information corresponding to the device identification, and determine whether the device detailed information and/or the information of the second user conform to the The delivery requirements of the first user are matched with the target first user for the second user, and the delivery content information corresponding to the target first user is returned to the third client as the content to be displayed in the target interface To show.
  2. 根据权利要求1所述的***，其特征在于，The system of claim 1, wherein:
    所述服务器向所述第一客户端返回的与所述访问入口相关的信息包括：携带有设备标识以及访问入口网址信息的图形码信息，以便通过提供所述图形码的方式提供所述访问入口；The information related to the access portal returned by the server to the first client includes: graphic code information carrying a device identifier and access portal website information, so as to provide the access portal by providing the graphic code ;
    所述服务器在为所述第三客户端关联的第二用户匹配目标第一用户时，通过所述图形码中携带的设备标识，以及预先记录的对应关系信息，获得所述设备的详情信息。When the second user associated with the third client matches the target first user, the server obtains detailed information of the device through the device identifier carried in the graphic code and the pre-recorded correspondence information.
  3. 根据权利要求2所述的***，其特征在于，The system of claim 2, wherein:
    所述设备带有显示屏，用于根据对所述设备所提供服务的使用情况提供支付图形码，以便通过关联的应用程序对支付图形码进行扫码的方式，为使用所述设备所提供的服务进行支付；其中，所述服务器提供的图形码作为其中一种可选的支付图形码通过所述显示屏进行展示。The device is provided with a display screen, which is used to provide a payment graphic code according to the usage of the service provided by the device, so as to scan the payment graphic code through the associated application program, for the use of the device The service performs payment; wherein, the graphic code provided by the server is displayed as one of the optional payment graphic codes on the display screen.
  4. 根据权利要求2所述的***，其特征在于，The system of claim 2, wherein:
    所述设备通过物料贴纸的方式提供支付图形码，以便通过所述支付图形码为使用所述设备所提供的服务进行支付，其中，将所述服务器提供的图形码作为其中一种可选的支付图形码通过所述物料贴纸进行展示。The device provides a payment graphic code by means of a material sticker, so as to pay for using the service provided by the device through the payment graphic code, wherein the graphic code provided by the server is used as one of the optional payments The graphic code is displayed through the material sticker.
  5. 根据权利要求2所述的***，其特征在于，The system of claim 2, wherein:
    所述设备包括：在目标位置处固定放置的设备，所注册的设备的详情信息中包括设备所在的位置信息；The device includes: a device that is fixedly placed at a target location, and detailed information of the registered device includes location information of the device;
    所述服务器在为所述第三客户端关联的第二用户匹配目标第一用户时具体用于，根据所述设备的位置信息，确定是否符合某第一用户的投放需求，如果符合，则将该第一用户确定为待匹配的第一用户。The server is specifically used when the second user associated with the third client matches the target first user, based on the location information of the device, to determine whether it meets the delivery requirements of a certain first user. The first user is determined to be the first user to be matched.
  6. 根据权利要求1所述的***，其特征在于，The system of claim 1, wherein:
    所述服务器向所述第一客户端返回的与访问入口相关的信息包括：所述目标界面的网址信息以及所述服务器的接口信息，以便所述设备服务提供方在关联的第四客户端的相关页面中提供第一操作选项，将所述第一操作选项链接到所述目标界面的网址，并在接收到对所述第一操作选项的访问请求时，通过所述服务器的接口信息，向所述服务器提供当前被使用的设备的相关信息。The information related to the access portal returned by the server to the first client includes: web address information of the target interface and interface information of the server, so that the device service provider is related to the associated fourth client A first operation option is provided on the page, the first operation option is linked to the URL of the target interface, and when an access request for the first operation option is received, through the interface information of the server, the The server provides information about the currently used device.
  7. 根据权利要求6所述的***，其特征在于，The system of claim 6, wherein:
    所述第四客户端的相关页面包括用于选择支付方式的页面，将所述第一操作选项作为其中一种支付方式在所述页面中进行展示，以便为使用所述设备所提供的服务进行支付。The relevant page of the fourth client includes a page for selecting a payment method, and the first operation option is displayed on the page as one of the payment methods in order to make a payment for using the service provided by the device .
  8. 根据权利要求6所述的***，其特征在于，The system of claim 6, wherein:
    所述设备为位置可移动的设备；The device is a device with a movable position;
    所述第四客户端具体用于，在一次使用过程结束时，通过所述相关页面提供所述第一操作选项。The fourth client is specifically used to provide the first operation option through the relevant page at the end of one use process.
  9. 根据权利要求6所述的***，其特征在于，The system of claim 6, wherein:
    所述第四客户端还用于，在所述第一操作选项***作后，向所述服务器提交所述设备的设备标识以及在结束使用时该设备所在的地理位置信息；The fourth client is also used to, after the first operation option is operated, submit the device identification of the device and the geographic location information of the device at the end of use to the server;
    所述服务器在为所述第三客户端关联的用户匹配目标第一用户时具体用于，根据所述结束使用时该设备所在的地理位置信息，确定是否符合某第一用户的投放需求，如果符合，则将该第一用户确定为待匹配的第一用户。The server is specifically used when matching the target first user for the user associated with the third client, according to the geographic location information of the device at the end of use, to determine whether it meets the delivery needs of a first user, if If it matches, the first user is determined to be the first user to be matched.
  10. 根据权利要求9所述的***，其特征在于，The system of claim 9, wherein:
    所述第四客户端为独立的应用程序；The fourth client is an independent application program;
    所述服务器还用于，在接收到所述设备标识以及所述地理位置信息后，唤起所述第三客户端，以便通过所述第三客户端展示所述目标界面。The server is further configured to, after receiving the device identification and the geographic location information, call up the third client, so as to display the target interface through the third client.
  11. 根据权利要求8所述的***，其特征在于，The system of claim 8, wherein:
    所述第四客户端为所述第三客户端的内置应用程序。The fourth client is a built-in application of the third client.
  12. 根据权利要求1所述的***，其特征在于，The system of claim 1, wherein:
    所述投放需求包括终端渠道，设备所在位置所属的场景/地理范围，和/或人群标签信息；The delivery requirements include terminal channels, the scene/geographic range to which the device is located, and/or crowd tag information;
    所述服务器在为所述第三客户端匹配目标第一用户时具体用于，通过判断所述第二用户所使用的设备对应的终端渠道、设备所在位置所属的场景/地理范围和/或所述第二用户所属的人群标签信息，是否符合所述第一用户的投放需求，为所述第三客户端关联的第二用户匹配目标第一用户。The server is specifically used when matching the target first user for the third client, by determining the terminal channel corresponding to the device used by the second user, the scene/geographic range and/or location where the device is located Whether the crowd label information to which the second user belongs meets the delivery requirements of the first user, and matches the target first user for the second user associated with the third client.
  13. 根据权利要求1至12任一项所述的***，其特征在于，The system according to any one of claims 1 to 12, wherein
    所述目标界面中展示出的投放内容中包括用于通过执行指定任务以启动用户权益的第二操作选项；The delivery content displayed in the target interface includes a second operation option for starting user rights by performing a specified task;
    所述服务器还用于，在接收到所述第二用户通过所述第三客户端对所述第二操作选项执行的操作后，根据所述设备对应的用户权益发放方式信息，向所述第二用户进行用户权益发放。The server is further configured to, after receiving the operation performed by the second user on the second operation option through the third client, according to the information about the method of issuing user rights corresponding to the device, The second user issues user rights.
  14. 根据权利要求13所述的***，其特征在于，The system of claim 13, wherein:
    所述服务器还用于，通过预先获得的接口信息，通知给所述设备服务提供方，以便所述设备服务提供方针对所述第二用户使用所述设备所提供服务的过程生成对应的交易订单信息，其中，所述交易订单中的待支付信息根据所述用户权益生效后的情况而确定。The server is further used to notify the device service provider through the interface information obtained in advance so that the device service provider generates a corresponding transaction order for the process of using the service provided by the device by the second user Information, wherein the information to be paid in the transaction order is determined according to the situation after the user's rights and interests take effect.
  15. 根据权利要求13所述的***，其特征在于，The system of claim 13, wherein:
    所述服务器还用于，为所述第二用户关联可用用户权益的次数信息；在向所述第三客户端提供所述投放内容之前，判断所述第二用户是否具有剩余可用用户权益次数，如果具有，则将所述投放内容中的第二操作选项置为可操作状态，否则，将所述投放内容中的第二操作选项置为不可操作状态。The server is also used to associate the number of times of available user rights and interests for the second user; before providing the content to the third client, determine whether the second user has the number of remaining available user rights and times, If yes, the second operation option in the delivered content is set to an operable state, otherwise, the second operation option in the delivered content is set to an inoperable state.
  16. 根据权利要求13所述的***，其特征在于，还包括：The system according to claim 13, further comprising:
    第五客户端，用于对每台设备在预置时间长度内的投放量，单个第二用户通过同一终端渠道/同一设备在预置时间长度内获得用户权益的次数进行配置；The fifth client is used to configure the number of times each device is put in the preset time length, and the number of times a single second user obtains user rights through the same terminal channel/same device within the preset time length;
    所述服务器具体用于，利用所述配置信息，对每台设备在预置时间长度内的投放量以及所述单个第二用户通过同一终端渠道/同一设备在预置时间长度内获得用户权益的次数进行控制。The server is specifically used to use the configuration information to acquire the amount of each device within a preset time length and the single second user to obtain user rights within the preset time length through the same terminal channel/same device Frequency control.
  17. 一种信息投放方法，其特征在于，包括：An information delivery method is characterized by including:
    根据第一客户端的设备注册请求，为设备服务提供方提供的需要注册为信息投放终端的设备分配设备标识，并确定所述设备标识与设备详情信息之间的对应关系；According to the device registration request of the first client, assign a device identifier to the device provided by the device service provider and need to be registered as an information delivery terminal, and determine the correspondence between the device identifier and the device detailed information;
    向所述第一客户端返回与目标界面的访问入口相关的信息，以便设备服务提供方根据所接收到的信息为设备服务使用方用户提供关于目标界面的访问入口；Returning information related to the access portal of the target interface to the first client, so that the device service provider provides the device portal user with an access portal about the target interface based on the received information;
    接收第二客户端创建的信息投放任务信息，并对网络销售服务***中的第一用户标识与投放任务信息之间的对应关系，所述投放任务中包括投放需求信息以及投放内容信息；Receiving the information delivery task information created by the second client, and corresponding relationship between the first user identifier and the delivery task information in the network sales service system, the delivery task includes delivery demand information and delivery content information;
    接收通过所述访问入口提交的访问请求，所述访问请求是在所述网络销售服务***中的第二用户通过使用所述设备获得所述设备服务方提供的服务的过程中发出的；Receiving an access request submitted through the access portal, the access request is issued during a process in which a second user in the network sales service system obtains the service provided by the device service party by using the device;
    确定所述第二用户所使用的设备标识，以及该设备标识对应的设备详情信息，并通过判断所述设备详情信息和/或所述第二用户的信息是否符合所述第一用户的投放需求， 为所述第二用户匹配目标第一用户；Determine the device identifier used by the second user and the device detailed information corresponding to the device identifier, and determine whether the device detailed information and/or the information of the second user meet the delivery requirements of the first user , Matching the target first user for the second user;
    将所述目标第一用户对应的投放内容信息作为目标界面中的待展示内容返回给所述第二用户关联的第三客户端进行展示。Returning the delivered content information corresponding to the target first user as the content to be displayed in the target interface to the third client associated with the second user for display.
  18. 根据权利要求17所述的方法，其特征在于，The method of claim 17, wherein
    所述与目标界面的访问入口相关的信息包括：携带有设备标识以及访问入口网址信息的图形码信息，以便设备服务提供方通过在所述设备的显示屏中显示所述图形码，或者在所述设备上设置物料贴纸的方式提供所述访问入口；The information related to the access portal of the target interface includes: graphic code information carrying device identification and access portal website information, so that the device service provider displays the graphic code on the display screen of the device, or The way of setting material stickers on the equipment provides the access entrance;
    所述确定所述第二用户所使用的设备标识，包括：The determining the device identifier used by the second user includes:
    通过被扫描的图形码中携带的设备标识，确定所述第二用户所使用的设备标识。The device identifier used by the second user is determined by the device identifier carried in the scanned graphic code.
  19. 根据权利要求17所述的方法，其特征在于，The method of claim 17, wherein
    所述与目标界面的访问入口相关的信息包括：所述目标界面的网址信息以及所述服务器的接口信息，以便所述设备服务提供方通过在关联的第四客户端的相关页面中提供第一操作选项的方式提供所述访问入口，并将所述操作选项链接到所述目标界面的网址，在接收到对所述第一操作选项的访问请求时，通过所述服务器的接口信息，向所述服务器提供当前被使用的设备的相关信息。The information related to the access portal of the target interface includes: the web address information of the target interface and the interface information of the server, so that the device service provider provides the first operation in the relevant page of the associated fourth client The access way is provided by an option, and the operation option is linked to the URL of the target interface. When receiving the access request for the first operation option, the interface information of the server The server provides information about the currently used device.
  20. 根据权利要求17所述的方法，其特征在于，The method of claim 17, wherein
    所述投放需求包括终端渠道，设备所在位置所属的场景/地理范围，和/或人群标签信息；The delivery requirements include terminal channels, the scene/geographic range to which the device is located, and/or crowd tag information;
    所述为所述第二用户匹配目标第一用户，包括：The matching the target first user with the second user includes:
    通过判断所述第二用户所使用的设备对应的终端渠道、设备所在位置所属的场景/地理范围和/或所述第二用户所属的人群标签信息，是否符合所述第一用户的投放需求，为所述第三客户端匹配目标第一用户。Determine whether the terminal channel corresponding to the device used by the second user, the scene/geographic range to which the device is located, and/or the label information of the crowd to which the second user belongs meets the delivery requirements of the first user, Match the target first user to the third client.
  21. 根据权利要求20所述的方法，其特征在于，The method according to claim 20, characterized in that
    所述投放需求还包括投放量、投放速度信息；The delivery requirements also include delivery volume and delivery speed information;
    所述为所述第二用户匹配目标第一用户，还包括：The matching the target first user with the second user further includes:
    结合所述投放量、投放速度信息，为所述第三客户端匹配目标第一用户。Combined with the delivery amount and delivery speed information, a target first user is matched for the third client.
  22. 根据权利要求17所述的方法，其特征在于，The method of claim 17, wherein
    所述目标界面中展示出的投放内容中包括用于通过执行指定任务以启动用户权益的第二操作选项；The delivery content displayed in the target interface includes a second operation option for starting user rights by performing a specified task;
    所述方法还包括：The method also includes:
    在接收到所述第二用户通过所述第三客户端对所述第二操作选项执行的操作后，根据所述设备对应的用户权益发放方式信息，向所述第二用户进行用户权益发放。After receiving the operation performed by the second user on the second operation option through the third client, the user rights are issued to the second user according to the user rights issuance method information corresponding to the device.
  23. 根据权利要求22所述的方法，其特征在于，还包括：The method according to claim 22, further comprising:
    通过预先获得的接口信息，通知给所述设备服务提供方，以便所述设备服务提供方针对所述第二用户使用所述设备所提供服务的过程生成对应的交易订单信息，其中，所述交易订单中的待支付信息根据所述用户权益生效后的情况而确定。Notify the device service provider through the interface information obtained in advance, so that the device service provider generates corresponding transaction order information for the process of using the service provided by the device by the second user, wherein the transaction The information to be paid in the order is determined according to the situation after the user's rights and interests take effect.
  24. 根据权利要求22所述的方法，其特征在于，还包括：The method according to claim 22, further comprising:
    为所述第二客户端提供用于生成所述投放内容的模板，其中，所述模板中包括所述第二操作选项。A template for generating the delivery content is provided for the second client, wherein the template includes the second operation option.
  25. 根据权利要求22所述的方法，其特征在于，还包括：The method according to claim 22, further comprising:
    为所述第二用户关联可用用户权益的次数信息；Information on the number of times the available user rights are associated with the second user;
    在向所述第三客户端提供所述投放内容之前，判断所述第二用户是否具有剩余可用用户权益次数，如果具有，则将所述投放内容中的第二操作选项置为可操作状态，否则，将所述投放内容中的第二操作选项置为不可操作状态。Before providing the delivered content to the third client, determine whether the second user has the number of remaining available user rights, and if so, set the second operation option in the delivered content to an operable state, Otherwise, the second operation option in the delivered content is set to an inoperable state.
  26. 根据权利要求25所述的方法，其特征在于，The method of claim 25, wherein
    所述可用用户权益的次数信息包括不同终端渠道下分别对应的可用用户权益的次数信息；The information on the number of times of available user rights includes information on the number of times of available user rights corresponding to different terminal channels;
    所述方法还包括：The method also includes:
    在向所述第三客户端提供所述投放内容之前，判断所述第二用户在当前所使用的设备所属的终端渠道下是否具有剩余可用用户权益次数。Before providing the delivered content to the third client, it is determined whether the second user has the number of remaining available user rights under the terminal channel to which the currently used device belongs.
  27. 根据权利要求26所述的方法，其特征在于，还包括：The method of claim 26, further comprising:
    通过所述第三客户端向所述第二用户提供预置时间长度内通过各种终端渠道已用的用户权益次数信息。The third client is provided with information on the number of times of user rights that have been used through various terminal channels within a preset time period to the second user.
  28. 根据权利要求26所述的方法，其特征在于，还包括：The method of claim 26, further comprising:
    通过所述第三客户端向所述第二用户提供所述第二用户所在的位置附近可获得用户权益的设备及所在位置信息。Providing the second user with the third client to provide equipment and location information of the user who can obtain user rights and interests in the vicinity of the location of the second user.
  29. 一种设备信息注册方法，其特征在于，包括：A device information registration method, which includes:
    针对设备服务提供方提供的需要注册为信息投放终端的设备，向服务器提交设备注册请求；所述注册请求中携带有设备的详情信息，以便所述服务器为所述请求注册的设备分配设备标识，并确定所述设备标识与设备详情信息之间的对应关系；For a device provided by a device service provider that needs to be registered as an information delivery terminal, a device registration request is submitted to the server; the registration request carries detailed information of the device, so that the server allocates a device identifier to the device that requests registration, And determine the correspondence between the device identification and the device detailed information;
    接收服务器返回的信息，以便根据所接收到的信息为设备服务使用方用户提供关于目标界面的访问入口，所述目标界面用于展示网络销售服务***中的目标第一用户关联的投放内容，其中，通过判断所述设备详情信息和/或作为设备使用方的网络销售服务***中第二用户的信息是否符合第一用户的投放需求，确定所述目标第一用户。Receiving information returned by the server, so as to provide the user of the device service user with access to the target interface based on the received information, the target interface being used to display the placement content associated with the target first user in the network sales service system, wherein Determine whether the target first user is determined by determining whether the device detailed information and/or the information of the second user in the network sales service system as the device user meets the delivery requirements of the first user.
  30. 根据权利要求29所述的方法，其特征在于，The method according to claim 29, characterized in that
    所述服务器返回的信息包括：携带有设备标识以及访问入口网址信息的图形码信息，以便通过提供所述图形码的方式提供所述访问入口，所述服务器通过所述图形码中携带的设备标识信息确定第二用户当前所使用的设备的标识。The information returned by the server includes: graphic code information carrying device identification and access portal site information, so as to provide the access entrance by providing the graphic code, and the server uses the device identification carried in the graphic code The information determines the identification of the device currently used by the second user.
  31. 根据权利要求30所述的方法，其特征在于，The method of claim 30, wherein
    所述设备包括：在目标位置处固定放置的设备，所注册的设备的详情信息中包括设备所在的位置信息，以便所述服务器在为第三客户端关联的第二用户匹配目标第一用户时，根据所述设备的位置信息，确定是否符合某第一用户的投放需求。The device includes: a device that is fixedly placed at a target location, and the detailed information of the registered device includes location information of the device, so that when the server matches the target first user for the second user associated with the third client , Based on the location information of the device, to determine whether it meets the delivery needs of a first user.
  32. 根据权利要求29所述的方法，其特征在于，The method according to claim 29, characterized in that
    所述服务器返回的信息包括：访问入口网址信息以及所述服务器的接口信息，以便所述设备服务提供方在关联的第四客户端的相关页面中提供第一操作选项，将所述操作选项链接到所述访问入口网址，并在接收到对所述第一操作选项的访问请求时，通过所 述服务器的接口信息，向所述服务器提供当前被使用的设备的相关信息。The information returned by the server includes: access portal information and interface information of the server, so that the device service provider provides the first operation option in the relevant page of the associated fourth client, and links the operation option to The access portal website, and when receiving the access request to the first operation option, provide the server with relevant information of the currently used device through the interface information of the server.
  33. 根据权利要求32所述的方法，其特征在于，The method according to claim 32, characterized in that
    所述设备为位置可移动的设备，所述第四客户端在一次使用过程结束时，通过所述相关页面提供所述第一操作选项，在所述第一操作选项***作后，向所述服务器提交所述设备的设备标识以及在结束使用时该设备所在的地理位置信息，以便所述服务器根据所述结束使用时该设备所在的地理位置信息，确定是否符合某第一用户的投放需求。The device is a device with a movable location, and the fourth client provides the first operation option through the relevant page at the end of a use process, and after the first operation option is operated, The server submits the device identification of the device and the geographic location information of the device at the end of use, so that the server determines whether it meets the delivery requirements of a first user according to the geographic location information of the device at the end of use.
  34. 根据权利要求29至33任一项所述的方法，其特征在于，The method according to any one of claims 29 to 33, characterized in that
    所述注册请求中携带的设备详情信息还包括所述设备对应的用户权益方法方式信息。The device detailed information carried in the registration request also includes information about the user rights and methods corresponding to the device.
  35. 一种投放任务创建方法，其特征在于，包括：A method for creating a delivery task is characterized by including:
    创建与网络销售服务***中的第一用户关联的投放任务，所述投放任务中包括投放需求信息以及投放内容信息；Creating a delivery task associated with the first user in the online sales service system, the delivery task including delivery demand information and delivery content information;
    将所述投放任务信息提交到服务器，由所述服务器对第一用户标识与所述投放任务信息之间的对应关系进行保存，在网络销售服务***中的第二用户通过使用设备获得所述设备服务方提供的服务的过程中，接收通过所述设备服务提供方提供的访问入口提交的访问请求，确定所述第二用户所使用的设备标识，以及该设备标识对应的设备详情信息，并通过判断所述设备详情信息和/或所述第二用户的信息是否符合第一用户的投放需求，为所述第二用户匹配目标第一用户，将所述目标第一用户对应的投放内容信息作为目标界面中的待展示内容返回给所述第二用户关联的第三客户端进行展示。Submit the placement task information to a server, the server saves the correspondence between the first user identification and the placement task information, and the second user in the network sales service system obtains the device by using the device During the service provided by the service provider, receive the access request submitted through the access portal provided by the device service provider, determine the device identifier used by the second user, and the device details corresponding to the device identifier, and pass Determine whether the device detailed information and/or the information of the second user meet the delivery requirements of the first user, match the target first user for the second user, and use the delivery content information corresponding to the target first user as The content to be displayed in the target interface is returned to the third client associated with the second user for display.
  36. 根据权利要求35所述的方法，其特征在于，The method of claim 35, wherein
    所述投放需求包括终端渠道，设备所在位置所属的场景/地理范围，和/或人群标签信息，以便所述服务器通过判断所述第二用户所使用的设备对应的终端渠道、设备所在位置所属的场景/地理范围和/或所述第二用户所属的人群标签信息，是否符合所述第一用户的投放需求，为所述第二用户匹配目标第一用户。The delivery requirements include a terminal channel, a scene/geographic range to which the device location belongs, and/or crowd tag information, so that the server determines the terminal channel corresponding to the device used by the second user and the device location to which the server belongs Whether the scene/geographic range and/or the label information of the crowd to which the second user belongs meets the delivery requirements of the first user, and matches the target first user for the second user.
  37. 一种信息投放方法，其特征在于，包括：An information delivery method is characterized by including:
    在网络销售服务***中的第二用户通过使用设备服务方提供的设备获得相关服务的过程中，通过所述设备服务方提供的访问入口信息获得目标界面的待展示内容；所述待展示内容是目标第一用户对应的投放内容，所述目标第一用户是通过判断所述第二用户的信息和/或所使用的设备的详情信息是否符合第一用户的内容投放需求；In the process that the second user in the network sales service system obtains related services by using the equipment provided by the equipment server, the content to be displayed on the target interface is obtained through the access portal information provided by the equipment server; the content to be displayed is Serving content corresponding to a target first user, the target first user determining whether the information of the second user and/or detailed information of the device used meets the content delivery requirements of the first user;
    通过所述目标界面对所述目标第一用户的投放内容进行展示。Displaying the content delivered by the target first user through the target interface.
  38. 根据权利要求37所述的方法，其特征在于，The method according to claim 37, characterized in that
    所述访问入口信息包括图形码信息；The access information includes graphic code information;
    所述通过所述设备服务方提供的访问入口信息获得目标界面的待展示内容，包括：The obtaining the content to be displayed on the target interface through the access portal information provided by the device server includes:
    通过扫描所述图形码信息向服务器发送访问所述目标界面的请求，以便所述服务器根据所述请求确定所述目标第一用户，并返回所述目标第一用户对应的投放内容信息。Scanning the graphic code information to send a request to the server to access the target interface, so that the server determines the target first user according to the request, and returns the content information corresponding to the target first user.
  39. 根据权利要求37所述的方法，其特征在于，The method according to claim 37, characterized in that
    所述访问入口信息包括所述设备服务提供方在关联的第四客户端的相关页面中提供第一操作选项，所述第一操作选项链接到所述目标界面的网址，所述第一操作选项***作后，所述第四客户端通过所述服务器的接口信息，向所述服务器提供当前被使用的设备的相关信息，所述服务器在接收到所述第四客户端提交的信息后，确定所述目标第一用户，及其对应的投放内容。The access portal information includes the device service provider providing a first operation option in a related page of the associated fourth client, the first operation option is linked to the URL of the target interface, and the first operation option is After the operation, the fourth client provides the server with relevant information of the currently used device through the interface information of the server. After receiving the information submitted by the fourth client, the server determines Describe the target first user and its corresponding delivery content.
  40. 根据权利要求37所述的方法，其特征在于，The method according to claim 37, characterized in that
    所述目标界面中展示出的投放内容中包括用于通过执行指定任务以启动用户权益的第二操作选项。The delivery content displayed in the target interface includes a second operation option for initiating user rights by performing a specified task.
  41. 根据权利要求40所述的方法，其特征在于，还包括：The method of claim 40, further comprising:
    提供预置时间长度内通过各种终端渠道已用的用户权益次数信息。Provides information on the number of user rights that have been used through various terminal channels within a preset length of time.
  42. 根据权利要求40所述的方法，其特征在于，还包括：The method of claim 40, further comprising:
    提供所述第二用户所在的位置附近可获得用户权益的设备及所在位置信息。Provide equipment and location information that can obtain user rights and interests near the location where the second user is located.
  43. 根据权利要求40所述的方法，其特征在于，还包括：The method of claim 40, further comprising:
    提供用于获得更多可用用户权益次数的方式信息。Provide information on the method used to obtain more available user rights.
  44. 一种信息投放装置，其特征在于，包括：An information delivery device is characterized by comprising:
    设备注册单元，用于根据第一客户端的设备注册请求，为设备服务提供方提供的需要注册为信息投放终端的设备分配设备标识，并确定所述设备标识与设备详情信息之间的对应关系；A device registration unit, configured to allocate a device identifier to a device provided by a device service provider and required to be registered as an information delivery terminal according to the device registration request of the first client, and determine a correspondence between the device identifier and device detailed information;
    入口相关信息返回单元，用于向所述第一客户端返回与目标界面的访问入口相关的信息，以便设备服务提供方根据所接收到的信息为设备服务使用方用户提供关于目标界面的访问入口；Portal related information return unit, used to return information related to the access portal of the target interface to the first client, so that the device service provider provides the access portal about the target interface to the user of the device service user based on the received information ;
    投放任务信息接收单元，用于接收第二客户端创建的信息投放任务信息，并对网络销售服务***中的第一用户标识与投放任务信息之间的对应关系，所述投放任务中包括投放需求信息以及投放内容信息；The delivery task information receiving unit is configured to receive the information delivery task information created by the second client, and correspond to the correspondence between the first user identifier and the delivery task information in the online sales service system, where the delivery task includes delivery requirements Information and content information;
    访问请求接收单元，用于接收通过所述访问入口提交的访问请求，所述访问请求是在所述网络销售服务***中的第二用户通过使用所述设备获得所述设备服务方提供的服务的过程中发出的；An access request receiving unit, configured to receive an access request submitted through the access portal, the access request is for a second user in the network sales service system to obtain the service provided by the device service party by using the device Issued during the process;
    用户匹配单元，用于确定所述第二用户所使用的设备标识，以及该设备标识对应的设备详情信息，并通过判断所述设备详情信息和/或所述第二用户的信息是否符合所述第一用户的投放需求，为所述第二用户匹配目标第一用户；The user matching unit is used to determine the device identification used by the second user and the device detailed information corresponding to the device identification, and determine whether the device detailed information and/or the information of the second user conforms to the The delivery demand of the first user matches the target first user for the second user;
    投放内容提供单元，用于将所述目标第一用户对应的投放内容信息作为目标界面中的待展示内容返回给所述第二用户关联的第三客户端进行展示。The serving content providing unit is configured to return the serving content information corresponding to the target first user as content to be displayed in the target interface to the third client associated with the second user for display.
  45. 一种设备信息注册装置，其特征在于，包括：A device information registration device, characterized in that it includes:
    注册请求提交单元，用于针对设备服务提供方提供的需要注册为信息投放终端的设备，向服务器提交设备注册请求；所述注册请求中携带有设备的详情信息，以便所述服务器为所述请求注册的设备分配设备标识，并确定所述设备标识与设备详情信息之间的对应关系；A registration request submission unit is used to submit a device registration request to a server for a device provided by a device service provider that needs to be registered as an information delivery terminal; the registration request carries detailed information of the device so that the server can provide the request The registered device is assigned a device ID, and the correspondence between the device ID and device detailed information is determined;
    信息接收单元，用于接收服务器返回的信息，以便根据所接收到的信息为设备服务使用方用户提供关于目标界面的访问入口，所述目标界面用于展示网络销售服务***中的目标第一用户关联的投放内容，其中，通过判断所述设备详情信息和/或作为设备使用方的网络销售服务***中第二用户的信息是否符合第一用户的投放需求，确定所述目标第一用户。The information receiving unit is used to receive the information returned by the server, so as to provide the device service user with access to the target interface based on the received information, the target interface is used to display the target first user in the network sales service system Associated delivery content, wherein the target first user is determined by judging whether the device detailed information and/or information of the second user in the network sales service system as the device user meets the delivery requirements of the first user.
  46. 一种投放任务创建装置，其特征在于，包括：A device for creating a delivery task is characterized by comprising:
    投放任务创建单元，用于创建与网络销售服务***中的第一用户关联的投放任务，所述投放任务中包括投放需求信息以及投放内容信息；A delivery task creation unit is used to create a delivery task associated with the first user in the network sales service system, where the delivery task includes delivery demand information and delivery content information;
    投放任务信息提交单元，用于将所述投放任务信息提交到服务器，由所述服务器对第一用户标识与所述投放任务信息之间的对应关系进行保存，在网络销售服务***中的第二用户通过使用设备获得所述设备服务方提供的服务的过程中，接收通过所述设备服务提供方提供的访问入口提交的访问请求，确定所述第二用户所使用的设备标识，以及该设备标识对应的设备详情信息，并通过判断所述设备详情信息和/或所述第二用户的信息是否符合第一用户的投放需求，为所述第二用户匹配目标第一用户，将所述目标第一用户对应的投放内容信息作为目标界面中的待展示内容返回给所述第二用户关联的第三客户端进行展示。The delivery task information submission unit is used to submit the delivery task information to a server, and the server saves the correspondence between the first user ID and the delivery task information, and the second in the online sales service system During the process of obtaining the service provided by the device service provider by using the device, the user receives the access request submitted through the access portal provided by the device service provider, and determines the device identification used by the second user and the device identification Corresponding device detailed information, and by determining whether the device detailed information and/or the information of the second user meets the delivery requirements of the first user, match the target first user for the second user, and set the target The content delivery information corresponding to a user is returned to the third client associated with the second user for display as content to be displayed in the target interface.
  47. 一种信息投放装置，其特征在于，包括：An information delivery device is characterized by comprising:
    待展示内容获得单元，用于在网络销售服务***中的第二用户通过使用设备服务方提供的设备获得相关服务的过程中，通过所述设备服务方提供的访问入口信息获得目标界面的待展示内容；所述待展示内容是目标第一用户对应的投放内容，所述目标第一用户是通过判断所述第二用户的信息和/或所使用的设备的详情信息是否符合第一用户的内容投放需求；The content-to-be-displayed obtaining unit is used to obtain the target interface to be displayed through the access information provided by the device server during the process that the second user in the network sales service system obtains related services by using the device provided by the device server Content; the content to be displayed is the serving content corresponding to the target first user, and the target first user determines whether the information of the second user and/or the detailed information of the device used matches the content of the first user Launch demand
    内容展示单元，用于通过所述目标界面对所述目标第一用户的投放内容进行展示。The content display unit is configured to display the delivered content of the target first user through the target interface.
  48. 一种电子设备，其特征在于，包括：An electronic device, characterized in that it includes:
    一个或多个处理器；以及One or more processors; and
    与所述一个或多个处理器关联的存储器，所述存储器用于存储程序指令,所述程序指令在被所述一个或多个处理器读取执行时，执行如下操作：A memory associated with the one or more processors. The memory is used to store program instructions. When the program instructions are read and executed by the one or more processors, the following operations are performed:
    根据第一客户端的设备注册请求，为设备服务提供方提供的需要注册为信息投放终端的设备分配设备标识，并确定所述设备标识与设备详情信息之间的对应关系；According to the device registration request of the first client, assign a device identifier to the device provided by the device service provider and need to be registered as an information delivery terminal, and determine the correspondence between the device identifier and the device detailed information;
    向所述第一客户端返回与目标界面的访问入口相关的信息，以便设备服务提供方根据所接收到的信息为设备服务使用方用户提供关于目标界面的访问入口；Returning information related to the access portal of the target interface to the first client, so that the device service provider provides the device portal user with an access portal about the target interface based on the received information;
    接收第二客户端创建的信息投放任务信息，并对网络销售服务***中的第一用户标 识与投放任务信息之间的对应关系，所述投放任务中包括投放需求信息以及投放内容信息；Receiving information delivery task information created by the second client, and corresponding relationship between the first user ID and the delivery task information in the online sales service system, the delivery task includes delivery demand information and delivery content information;
    接收通过所述访问入口提交的访问请求，所述访问请求是在所述网络销售服务***中的第二用户通过使用所述设备获得所述设备服务方提供的服务的过程中发出的；Receiving an access request submitted through the access portal, the access request is issued during a process in which a second user in the network sales service system obtains the service provided by the device service party by using the device;
    确定所述第二用户所使用的设备标识，以及该设备标识对应的设备详情信息，并通过判断所述设备详情信息和/或所述第二用户的信息是否符合所述第一用户的投放需求，为所述第二用户匹配目标第一用户；Determine the device identifier used by the second user and the device detailed information corresponding to the device identifier, and determine whether the device detailed information and/or the information of the second user meet the delivery requirements of the first user , Matching the target first user for the second user;
    将所述目标第一用户对应的投放内容信息作为目标界面中的待展示内容返回给所述第二用户关联的第三客户端进行展示。Returning the delivered content information corresponding to the target first user as the content to be displayed in the target interface to the third client associated with the second user for display.
  49. 一种电子设备，其特征在于，包括：An electronic device, characterized in that it includes:
    一个或多个处理器；以及One or more processors; and
    与所述一个或多个处理器关联的存储器，所述存储器用于存储程序指令,所述程序指令在被所述一个或多个处理器读取执行时，执行如下操作：A memory associated with the one or more processors. The memory is used to store program instructions. When the program instructions are read and executed by the one or more processors, the following operations are performed:
    针对设备服务提供方提供的需要注册为信息投放终端的设备，向服务器提交设备注册请求；所述注册请求中携带有设备的详情信息，以便所述服务器为所述请求注册的设备分配设备标识，并确定所述设备标识与设备详情信息之间的对应关系；For a device provided by a device service provider that needs to be registered as an information delivery terminal, a device registration request is submitted to the server; the registration request carries detailed information of the device, so that the server allocates a device identifier to the device that requests registration, And determine the correspondence between the device identification and the device detailed information;
    接收服务器返回的信息，以便根据所接收到的信息为设备服务使用方用户提供关于目标界面的访问入口，所述目标界面用于展示网络销售服务***中的目标第一用户关联的投放内容，其中，通过判断所述设备详情信息和/或作为设备使用方的网络销售服务***中第二用户的信息是否符合第一用户的投放需求，确定所述目标第一用户。Receiving information returned by the server, so as to provide the user of the device service user with access to the target interface based on the received information, the target interface being used to display the placement content associated with the target first user in the network sales service system, wherein Determine whether the target first user is determined by determining whether the device detailed information and/or the information of the second user in the network sales service system as the device user meets the delivery requirements of the first user.
  50. 一种电子设备，其特征在于，包括：An electronic device, characterized in that it includes:
    一个或多个处理器；以及One or more processors; and
    与所述一个或多个处理器关联的存储器，所述存储器用于存储程序指令,所述程序指令在被所述一个或多个处理器读取执行时，执行如下操作：A memory associated with the one or more processors. The memory is used to store program instructions. When the program instructions are read and executed by the one or more processors, the following operations are performed:
    创建与网络销售服务***中的第一用户关联的投放任务，所述投放任务中包括投放需求信息以及投放内容信息；Creating a delivery task associated with the first user in the online sales service system, the delivery task including delivery demand information and delivery content information;
    将所述投放任务信息提交到服务器，由所述服务器对第一用户标识与所述投放任务信息之间的对应关系进行保存，在网络销售服务***中的第二用户通过使用所述设备获 得所述设备服务方提供的服务的过程中，接收通过所述设备服务提供方提供的访问入口提交的访问请求，确定所述第二用户所使用的设备标识，以及该设备标识对应的设备详情信息，并通过判断所述设备详情信息和/或所述第二用户的信息是否符合第一用户的投放需求，为所述第二用户匹配目标第一用户，将所述目标第一用户对应的投放内容信息作为目标界面中的待展示内容返回给所述第二用户关联的第三客户端进行展示。Submit the placement task information to a server, and the server saves the correspondence between the first user identifier and the placement task information, and the second user in the online sales service system obtains the During the service provided by the device service provider, receiving the access request submitted through the access portal provided by the device service provider, determining the device identifier used by the second user, and device details corresponding to the device identifier, And determine whether the device detailed information and/or the information of the second user meet the delivery requirements of the first user, match the target first user for the second user, and match the delivery content corresponding to the target first user The information is returned to the third client associated with the second user for display as content to be displayed in the target interface.
  51. 一种电子设备，其特征在于，包括：An electronic device, characterized in that it includes:
    一个或多个处理器；以及One or more processors; and
    与所述一个或多个处理器关联的存储器，所述存储器用于存储程序指令,所述程序指令在被所述一个或多个处理器读取执行时，执行如下操作：A memory associated with the one or more processors. The memory is used to store program instructions. When the program instructions are read and executed by the one or more processors, the following operations are performed:
    在网络销售服务***中的第二用户通过使用设备服务方提供的设备获得相关服务的过程中，通过所述设备服务方提供的访问入口信息获得目标界面的待展示内容；所述待展示内容是目标第一用户对应的投放内容，所述目标第一用户是通过判断所述第二用户的信息和/或所使用的设备的详情信息是否符合第一用户的内容投放需求；In the process that the second user in the network sales service system obtains related services by using the equipment provided by the equipment server, the content to be displayed on the target interface is obtained through the access portal information provided by the equipment server; the content to be displayed is Serving content corresponding to a target first user, the target first user determining whether the information of the second user and/or detailed information of the device used meets the content delivery requirements of the first user;
    通过所述目标界面对所述目标第一用户的投放内容进行展示。Displaying the content delivered by the target first user through the target interface.
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