WO2020091095A1 - Method and device for providing advertisement traffic transaction service - Google Patents

Method and device for providing advertisement traffic transaction service Download PDF

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Publication number
WO2020091095A1
WO2020091095A1 PCT/KR2018/012983 KR2018012983W WO2020091095A1 WO 2020091095 A1 WO2020091095 A1 WO 2020091095A1 KR 2018012983 W KR2018012983 W KR 2018012983W WO 2020091095 A1 WO2020091095 A1 WO 2020091095A1
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WO
WIPO (PCT)
Prior art keywords
transaction
information
advertisement
traffic
value
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PCT/KR2018/012983
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French (fr)
Korean (ko)
Inventor
이원섭
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주식회사 애드오피
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Publication of WO2020091095A1 publication Critical patent/WO2020091095A1/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0246—Traffic
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/04—Payment circuits
    • G06Q20/06—Private payment circuits, e.g. involving electronic currency used among participants of a common payment scheme
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/04—Payment circuits
    • G06Q20/06—Private payment circuits, e.g. involving electronic currency used among participants of a common payment scheme
    • G06Q20/065—Private payment circuits, e.g. involving electronic currency used among participants of a common payment scheme using e-cash
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/30—Payment architectures, schemes or protocols characterised by the use of specific devices or networks
    • G06Q20/36—Payment architectures, schemes or protocols characterised by the use of specific devices or networks using electronic wallets or electronic money safes
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G06Q30/0275—Auctions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0613—Third-party assisted
    • G06Q30/0619—Neutral agent

Definitions

  • the present invention relates to a method and apparatus for providing a transaction service. More specifically, the present invention relates to a method and apparatus for providing an advertisement traffic transaction service.
  • the advertising medium deviates from the passive form through traditional TVs, newspapers, billboards, etc., and as the spread of smartphones increases, the demand for Internet advertising increases, and advertisements can be provided according to the selective viewing of media. Also, mobile advertisements such as applications (in-app) and web advertisements (M-web) have been generalized.
  • This new advertisement method is evolving into various exposure methods according to the user's device usage environment, such as ad exposure provided when a user watches a specific article, video, image, etc. through an advertisement medium such as a terminal. .
  • the monetization strategy for advertisements is also diversified, and for this purpose, advertisers, advertising agencies, and individuals run their respective business areas using advertisements through publishers.
  • the schedule, order, form, and unit price of advertisement exposure between the publisher and the advertiser are pre-defined and traded, and a beading method is used according to a competition relationship between a buyer and a seller of advertisement exposure.
  • exchange loss may be caused by a difference in exchange rates between a bidding transaction time of advertisement exposure and an advertisement execution time.
  • the value of advertisement exposure varies by time, and an unexpected increase or decrease in value may occur due to the occurrence of a specific issue, etc. Even if a bidding transaction is made in consideration of the above, actual loss of execution time or There are also instabilities that can generate revenue.
  • the present invention is to solve the problems as described above, in the traffic transaction corresponding to the advertisement exposure, provides a transactional conditional trading to provide conditions for the difference in value between the time of the transaction and the time of the advertisement corresponding to the advertisement exposure traffic and , Providing a value management service corresponding to this, secures transaction stability in the global advertising trading market, and provides a method and apparatus for providing an advertising transaction service that enables traders to respond to ad exposure traffic and generate conditional profits between traders The purpose is to provide.
  • the present invention provides a method for providing an advertisement transaction service capable of improving security and stability by processing the transaction conditional trading and traffic transaction and value management service as described above based on blockchain-based distributed stored transaction book data. And its purpose.
  • a method for solving the above-described problems, the method for providing an advertisement transaction service, comprising: obtaining inventory information corresponding to advertisement media to be provided with advertisements; Processing transactional conditional trading corresponding to the advertisement exposure traffic for each inventory information; Generating transaction conclusion information corresponding to the advertisement exposure traffic according to the transaction conditional trading, and providing a value management service corresponding to the transaction conclusion information; And controlling advertisement transmission for each inventory information according to the transaction conclusion information.
  • the advertisement transaction service providing apparatus for solving the above problems, the advertisement transaction service providing apparatus, the inventory management unit for obtaining inventory information corresponding to the advertising medium to be provided advertisement; A trading processing unit that processes transactional conditional trading corresponding to the advertisement exposure traffic for each inventory information; A service providing unit for generating transaction conclusion information corresponding to the advertisement exposure traffic and providing a value management service corresponding to the transaction conclusion information according to the transaction conditional trading; And an advertisement transmission management unit controlling advertisement transmission for each inventory information according to the transaction conclusion information.
  • a method according to an embodiment of the present invention for solving the above problems may be implemented as a program stored in a medium or a recording medium in which the program is recorded in order to execute the method in a computer.
  • the global advertising transaction market it is possible to provide a method and apparatus for providing an advertisement transaction service that secures transaction stability in and that enables to generate conditional profits between traders corresponding to advertisement exposure traffic.
  • the transactional conditional trading can provide a futures or option transactional conditional trading service corresponding to the advertisement exposure traffic, so that the difference between the value at the time of execution and the value at the time of execution and the transaction between countries Even if there is a difference in exchange rates, it is easy to respond to the liquidity and secure additional profits.
  • the transaction risk due to the dynamic value change of advertisement exposure traffic and the difference in exchange rates between countries Minimizes and enables stable transactions through various cryptocurrency exchanges.
  • the service according to the embodiment of the present invention can not only increase the usability and security of the advertisement exposure traffic trading service, but also provide the function as an investment destination for the advertisement exposure traffic itself, thereby increasing the number of transaction participants.
  • FIG. 1 is a conceptual diagram schematically showing an entire system according to an embodiment of the present invention.
  • FIG. 2 is a block diagram illustrating a service providing apparatus according to an embodiment of the present invention in more detail.
  • FIG. 3 is a diagram for explaining a transaction condition setting interface according to an embodiment of the present invention
  • FIG. 4 is an exemplary diagram of processing of transaction condition information and conclusion information according to an embodiment of the present invention.
  • FIG. 5 is a view for explaining processing information of a profit management module according to an embodiment of the present invention.
  • FIG. 6 is a flowchart illustrating a system operation according to an embodiment of the present invention.
  • FIG. 7 is a view for explaining the processing of the revenue management module according to an embodiment of the present invention.
  • processors or functional block marked with a similar concept may be provided by the use of dedicated hardware as well as hardware capable of executing software in connection with appropriate software.
  • the functionality may be provided by a single dedicated processor, a single shared processor, or a plurality of individual processors, some of which may be shared.
  • DSP digital signal processor
  • components expressed as means for performing the functions described in the detailed description include all types of software including, for example, combinations of circuit elements performing the functions or firmware / microcodes, and the like. It is intended to include all methods of performing a function, and is combined with appropriate circuitry for executing the software to perform the function.
  • the present invention, as defined by these claims, is equivalent to that any means capable of providing such functions are understood from this specification, since the functions provided by the various listed means are combined and combined with the manner required by the claims. It should be understood as.
  • FIG. 1 is a conceptual diagram schematically showing an entire system according to an embodiment of the present invention.
  • the entire system for providing advertisements includes an advertisement transaction service providing apparatus 100, a user terminal 200, and one or more advertisement media 300.
  • the advertisement transaction service providing apparatus 100 may be connected to the user terminal 200 and the advertisement medium 300 through a wired / wireless network to provide an advertisement transaction service, and may perform mutual communication.
  • the advertisement transaction service providing apparatus 100 is connected to a blockchain network formed of a block chain mesh network between a plurality of trader terminals in order to process transaction information secured in stability and transparency of the advertisement transaction service. Distributed storage processing can be performed.
  • the user terminal 200 and the advertisement medium 300 may be selectively included in the trader terminal, and a plurality of transaction conclusion data connected to the transaction information processing of the service providing apparatus 100 connected to the blockchain network It may be distributed and stored in terminals.
  • the advertisement transaction service providing apparatus 100 and the user terminals 200 may be provided with a communication module for accessing the blockchain network.
  • the blockchain network may be implemented as a wired network such as a local area network (LAN), a wide area network (WAN), or a value added network (VAN).
  • the blockchain network is a mobile radio communication network (mobile radio communication network), satellite communication network, Bluetooth (Bluetooth), Wibro (Wireless Broadband Internet), HSDPA (High Speed Downlink Packet Access), Wi-Fi (Wi-Fi), LTE (Long Term) Evolution) and the like.
  • the blockchain network may be a mixed wired and wireless network.
  • the service providing device 100 and the user terminal 200 may register account information according to their node access to transaction book data shared in a cloud manner through a network.
  • the service providing device 100 propagates the transaction information to be recorded in the transaction book data to all the trader terminals constituting the nodes of the blockchain network. Can be.
  • the transaction ledger data is a block chain having a structure in which a plurality of blocks are sequentially connected according to a generation order by allowing the current block to contain a hash value for a previously generated block for each block corresponding to a certain time or unit ( block chain) data.
  • each trader terminal may provide computing power to perform arithmetic and verification processing to calculate a hash value of the next block, and may obtain compensation corresponding thereto.
  • the security stability of this blockchain can be formed by the system participation of sharers who share data. Accordingly, a block of transaction information including a history of sharing and issue / transaction history of sharing between each sharer terminal connected to the blockchain network can be sequentially stored, and hash values for preventing forgery are sequentially blockchained Transaction verification (work proof) processing to be performed may be distributed in each trader terminal.
  • the user terminal 200 may include various terminal devices that access the advertisement transaction service providing apparatus 100 for the purpose of trading advertisement traffic, and in particular, the source user terminal 200A corresponding to the advertisement traffic,
  • the demand user terminal 200B may be exemplified.
  • the user terminals 200 may be individually registered or registered according to an association with SNS, etc., and may be terminals for which individual participation authentication is processed. Accordingly, the user terminal 200 may be a terminal in which the basic registration process is completed in the advertisement transaction service providing apparatus 100 for implementing the advertisement traffic transaction service.
  • the user terminal 200 may include a device associated with one or more users that provide transaction condition information and transaction conditional traffic supply information or transaction conditional traffic demand information to the advertisement transaction service providing device 100.
  • the user terminal 200 may be any one of a server, terminal, or application controlled by the user.
  • the user terminal 200 is a terminal device for processing the advertisement traffic transaction information of the supply and demand sources, advertising media operators, advertisers, advertising agencies, advertising purchase platforms (DSP), other personal users' computers, mobile phones, smart phones (smart phone), a smart pad (smart pad), a laptop computer (laptop computer), PDA (Personal Digital Assistants), etc. may be further illustrated, but the present invention is not limited thereto, and other user input and information display is possible. It can be a variety of devices.
  • all or part of the functions of the user terminal 200 may be processed by replacing the advertisement transaction service providing apparatus 100.
  • the advertisement transaction service providing apparatus 100 may only provide an interface to the user terminal 200, and the advertisement transaction service providing apparatus 100 may perform the remaining processing for the advertisement transaction service.
  • the advertisement medium 300 may include a media site for receiving advertisement content and outputting advertisements in various ways.
  • the advertisement medium 300 may be implemented as a multi-device having various formats.
  • the advertising medium 300 may include a web page corresponding to a specific URL, and the web page may include a TV, a computer, a mobile phone, a smart phone, a smart pad, and a notebook computer ( At least one of the individual devices of a laptop computer (PDA), Personal Digital Assistants (PDA), Portable Media Player (PMP), or virtual reality providing devices, or at least one of common devices such as kiosks or stationary display devices installed in specific places It can be provided through a device.
  • PDA laptop computer
  • PDA Personal Digital Assistants
  • PMP Portable Media Player
  • virtual reality virtual reality providing devices
  • common devices such as kiosks or stationary display devices installed in specific places It can be provided through a device.
  • the advertisement transaction service providing apparatus 100 may conditionally trade advertisement traffic, and provide an advertisement transaction service capable of corresponding value management service to the user terminal 200.
  • the advertisement transaction service providing apparatus 100 obtains inventory information corresponding to advertisement media for which advertisements are to be provided from the user terminal 200 of the supplier, and provides the inventory information to one or more demanding user terminals. Transactional conditional trading corresponding to advertisement exposure traffic for each inventory information can be processed.
  • the advertisement transaction service providing apparatus 100 generates transaction conclusion information corresponding to the advertisement exposure traffic according to the transaction conditional trading, provides a value management service corresponding to the transaction conclusion information, and the transaction conclusion information Accordingly, advertisement transmission for each inventory information may be controlled.
  • the advertisement transaction service providing apparatus 100 handles transaction signing and execution between the user terminal 200 and the supplier user terminal 200 based on conditional trading corresponding to advertisement exposure traffic (or advertisement traffic), This enables stable transaction revenue generation due to the characteristics of advertisement inventory and advertisement traffic.
  • the user terminal 200 of the supplier may register the transaction list by inputting transaction condition information corresponding to advertisement inventory and advertisement traffic.
  • the advertisement inventory corresponding to the advertisement area of the publisher (site) it may have a fixed size form, for example, the size of a standardized advertisement such as 300x250, 120x600, etc. may be exemplified, so the target advertisement inventory is set in units And the method of operation can be standardized.
  • advertisement traffic generated in the advertisement inventory of all sites can be standardized in the same form.
  • advertisement traffic according to an embodiment of the present invention may be determined according to a global standard format (iab) format.
  • iab global standard format
  • the unit price of advertisement traffic may be variously determined for each time period according to the popularity of a page for each site.
  • the apparatus 100 for providing an advertisement transaction service receives transaction condition information of a supplier corresponding to advertisement traffic and transaction condition information of a demand destination from each user terminal 200 And, in response to the matched transaction between the received transaction conditions information, it is possible to provide a conditional transaction service that provides transaction conclusion and management processing.
  • the transaction service may include a futures and options trading transaction service, and the service providing device 100 may further provide a value management service according to each transaction condition.
  • the service providing apparatus 100 may provide a trading interface corresponding to the advertisement traffic to the user terminal 200, and through the trading interface, each user terminal 200 may transmit the advertisement traffic.
  • Supply or demand transaction condition information may be registered in a transaction list managed by the service providing device 100.
  • the service providing device 100 performs transaction conclusion processing for a transaction with matching transaction conditions based on the transaction list, and can store and manage transaction execution information corresponding to the transaction through a blockchain-based distributed network.
  • the bar will be described later in more detail.
  • the transaction condition information may include at least one of transaction period information, transaction amount information, and unit price condition information set in response to advertisement traffic, and the transaction condition information is the unit price of the advertisement exposure traffic at a specified expiry time. It may include gift condition information indicating a transaction according to the condition information, or option condition information indicating that a trading option according to the unit price condition information of the advertisement exposure traffic may be exercised at a specified expiration time.
  • the user can determine the expiration time, transaction volume, transaction period, and unit price conditions corresponding to futures or options by predicting the value volatility of advertisement traffic by advertisement inventory, and thereafter, the value of advertisement traffic and transaction currency corresponding to the expiration time. It is possible to diversify profitability by fluctuation.
  • the currency unit in the transaction of advertisement traffic, may be designated as the cryptocurrency of the advertisement traffic based on the blockchain network, and the service providing apparatus 100 issues and converts the cryptocurrency for this.
  • a transaction service which not only enables more stable transactions based on distributed ledger, but also prevents exchange loss caused by existing advertisement traffic transactions by country through integrated transactions, and exchange rates between countries Since uncertainty due to volatility can be prevented in advance, transaction stability and convenience can be improved.
  • the advertisement traffic transaction service of the service providing apparatus 100 changes the value of the revenue at maturity due to the gift or option condition and the cryptocurrency used for the advertisement traffic transaction.
  • the profits from and the profits from changes in the real value of ad inventory and ad traffic can be generated in various ways, and the service providing device 100 can provide a real-time profit information monitoring service corresponding to the concluded transaction. have.
  • FIG. 2 is a block diagram illustrating a service providing apparatus according to an embodiment of the present invention in more detail.
  • the service providing apparatus 100 includes a control unit 110, a communication unit 120, a user management unit 130, an inventory management unit 140, a trading processing unit 150, and a transaction It may be configured to include a management unit 160, a value management service providing unit 165, a storage unit 170 and an advertisement delivery management unit 180.
  • the control unit 110 accesses the blockchain network of the advertisement transaction service providing apparatus 100, user registration, inventory information registration, transaction conditional trading processing, transaction execution management, value management service provision, advertisement delivery management and processing operation, and each configuration Overall control over the behavior of elements and the execution of functions.
  • the control unit 110 may be implemented as a processor for controlling all or part of an advertisement transmission management function for the advertisement medium 300 or a program for executing the same.
  • the communication unit 120 between the advertisement transaction service providing device 100 and a mobile communication network, or a wireless communication system including an Internet network, or the advertisement content management device 100 and the user terminal 200 or the advertising medium 300 It may include one or more communication modules that enable wireless communication between networks located therein, or between node terminals connected to a blockchain network.
  • the communication unit 120 may include a mobile communication module, a wireless Internet module, a short-range communication module, or a wired communication module.
  • the user manager 130 performs user registration and account management for one or more user terminals 200 using the advertisement transaction service providing apparatus 100.
  • the user management unit 130 receives authentication information including at least one of account identification information logged into the user terminal 200 from the user terminal 200, terminal identification information of the user terminal 200, or SNS information, and the authentication Information can be used to process registration of user information.
  • the user of the user terminal 200 may be divided into a source of demand and a source of supply, and the source of demand may include an advertiser, an advertising agency, an advertisement purchase platform, an individual, etc., and the source of supply may be an operator of an advertising medium, a publisher, etc. Two-way participation may be possible, including all users.
  • the user management unit 130 may register and manage advertisement medium information and advertisement inventory information provided by the user terminal 200 of the supplier.
  • the inventory management unit 140 obtains, stores, and manages inventory information using at least one of advertisement media information, advertisement size information, area information, location information, and type information of the advertisement inventory obtained from the user management unit 130. Can connect
  • the inventory information may form basic information of a transaction target for an advertisement transaction service according to an embodiment of the present invention.
  • the inventory information may include unit information to which advertisements are exposed in each advertisement medium 300.
  • the inventory information may include advertisement items for each size that can be output from the advertisement medium 300.
  • the advertisement item may include one or more advertisement locations and size information capable of providing advertisements in a location that minimizes user discomfort without interfering with the layout of each device output of the advertisement medium 300.
  • the inventory management unit 140 analyzes the layout information for each advertisement medium 300 and each device based on the main advertisement unit information and the reference layout information, and accordingly, the appropriate multi-device advertisement medium 300 inventory information To obtain and output to the trading processing unit 150.
  • the trading processing unit 150 provides conditional trading processing of advertisement traffic corresponding to each inventory information.
  • the trading processing unit 150 may include a futures trading module, an option trading module, and a deposit processing module.
  • the transaction conditions of the advertisement traffic may include at least one transaction condition information among futures transaction conditions and option transaction conditions corresponding to the unit price condition information at the expiration time, and the user terminal of the demand or supply source (
  • the trading processing unit 150 When the transaction condition information corresponding to the advertisement traffic for each inventory is input through 200), the trading processing unit 150 generates a transaction condition list including the input transaction condition information, and provides it to each user terminal 200 can do.
  • the transaction condition information may include any of futures transaction condition information and option transaction condition information.
  • futures condition information may be processed by the futures trading module, and may include transaction information indicating that the advertisement exposure traffic is transacted according to the unit price condition information at the expiry time specified by the transaction condition.
  • the gift condition information may include expiration time information, advertisement period information, quantity information, unit price condition information, and deposit information corresponding to the futures transaction.
  • the futures trading module may transmit deposit information corresponding to the unit price condition information to the deposit processing module to conclude the transaction of the transaction information corresponding to the future condition information, and the deposit processing module is mutually traded between the traders corresponding to the deposit information. Deposits can be received and managed.
  • the trading processing unit 150 may perform transaction processing corresponding to unit price condition information of advertisement traffic when the expiration time arrives through the futures trading module, and may return the managed deposit through the deposit processing module.
  • the option condition information may be processed by the option transaction module, and may include transaction information indicating that a trade right according to unit price condition information of the advertisement exposure traffic can be exercised at a specified expiry time.
  • the option condition information may include transaction right information, expiry time information, quantity information, advertisement period information, unit price condition information, and option premium information.
  • the transaction right information may include the exercise right information of either the purchase right (call option) or the sale right (put option), and the premium information may include additional amount information requiring advance payment in response to the option. have.
  • the option trading module may request payment processing of the amount of payment of the purchaser corresponding to the option premium to each user terminal 200 in order to conclude the transaction of the transaction information corresponding to the option condition information, and the premium payment information may include the transaction conclusion management unit 160 Can be delivered to.
  • the trading processing unit 150 may determine whether to exercise the trading right option corresponding to the unit price condition information of the advertisement traffic when the expiration time arrives through the option trading module. To this end, the trading processing unit 150 may request whether the right option is exercised from the user terminal 200 or may determine whether to automate the option exercise by comparing the price information of the advertisement traffic and the price condition information.
  • the trading processing unit 150 may perform matching processing between transaction conditions information input with futures trading conditions or option trading conditions through the futures trading module and the option trading module, and the transaction conclusion management unit ( 160) to request the fastening process.
  • the futures trading module and the option trading module index transaction condition information including future condition information from the transaction list, and transaction condition information in which the future condition information of the supply source and the future condition information or the option condition information of the supplier match. It can be delivered to the transaction conclusion management unit 160.
  • the transaction conclusion management unit 160 receives matching and processing result information of the transaction module and the deposit processing module of the trading processing unit 150 and provides a transaction conclusion and management service according to the matched transaction condition information.
  • the transaction execution management unit 160 signs a leading transaction contract of advertisement traffic corresponding to the transaction condition information processed by the trading processing unit 150, and distributes the transaction book data including the concluded contract information through the blockchain network Can be stored and managed.
  • the transaction conclusion management unit 160 may receive transaction condition information and contract proof information (for example, digital signature information, etc.) for signing a purchase contract between traders, and receive received transaction condition information and contract proof information Forgery and tampering can be prevented in advance by storing and managing the ledger data distributed in the blockchain network.
  • transaction condition information and contract proof information for example, digital signature information, etc.
  • payment of the amount for signing the contract may be possible with a predetermined advertisement traffic cryptocurrency issued based on a blockchain network in response to the advertisement traffic.
  • the advertisement traffic cryptocurrency unit may be a currency unit for determining a unit price condition on the transaction conditions. Therefore, the unit price condition information in the transactional conditional trading can be determined based on the advertisement traffic cryptocurrency.
  • the value management service providing unit 165 may perform transaction processing of the blockchain network-based advertisement traffic cryptocurrency between the buyer account and the seller account in response to the transaction conclusion information.
  • the value management service providing unit 165 issues cryptocurrency corresponding to the advertisement traffic determined as the contract conclusion target, or converts the advertisement traffic into cryptocurrency corresponding to the buyer's cash payment.
  • the transaction may be processed between the accounts of the advertising traffic cryptocurrency according to the execution of the expiration time of the concluded transaction or exercise of rights.
  • account deposit information may be provided to the cryptocurrency management module, and corresponding advertising traffic cryptocurrency may be issued.
  • the value management service providing unit 165 may provide conversion or reverse conversion processing between the cryptocurrency of the advertisement traffic and other cryptocurrencies of the external exchange through the exchange module, and the user can use the exchange module to cryptocurrency You can be provided with inter-conversion transaction service and cash-conversion transaction service, and you can generate diversified profits due to fluctuations in market prices between currencies.
  • the value management service providing unit 165 can process the transaction of the advertisement traffic cryptocurrency according to the execution of the expiration time of the concluded transaction, and can process the purchase completion corresponding to the transaction conclusion information. Accordingly, the transaction conclusion management unit 160 may decentralize and share the purchased transaction information by using the blockchain network.
  • the value management service providing unit 165 may monitor transaction profit management information using the transaction conclusion information through the profit management module, and provide the monitored transaction profit management information to each user terminal 200 Can be.
  • the transaction revenue management information is calculated based on advertisement traffic value information corresponding to the inventory, currency conversion value information corresponding to the transaction conclusion information, and futures or option condition information included in the transaction conclusion information. It may include current yield information.
  • the transaction profit management information the value change according to at least one of advertising traffic value information corresponding to the inventory, currency conversion value information corresponding to the transaction conclusion information, and futures or option condition information included in the transaction conclusion information Information may be included.
  • the user analyzes and monitors profit information according to diversified factors such as the value fluctuation of the ad traffic transaction contract, the value fluctuation of the cryptocurrency currently held, and the value fluctuation of the advertisement traffic based on the future or option condition information. I can do it.
  • the advertisement transmission management unit 180 performs overall advertisement data management and processing for advertisement transmission, and advertisement data of the user terminal 200 of the consumer who finally purchased advertisement traffic information by the expiration of the conditional transaction. Based on this, it is possible to control the transmission of advertisements during the transaction period for each inventory for each advertisement medium.
  • FIG. 3 is a diagram for explaining a transaction condition setting interface according to an embodiment of the present invention
  • FIG. 4 is an exemplary diagram of processing of transaction condition information and conclusion information according to an embodiment of the present invention.
  • the trading processing unit 150 can provide a transaction condition setting interface to the user terminal 200 of the supplier, and the user can input the transaction target inventory information through the interface.
  • the advertisement traffic transaction condition information may be inputted and transmitted to the service providing apparatus 100.
  • the inventory information may include at least one of site information, size information, location information, and type information corresponding to the inventory for each advertisement medium.
  • advertisement traffic transaction condition information may include future condition information or option condition information
  • unit price condition information and detailed condition information for each future or option transaction condition may be input.
  • the unit price information may correspond to an eCPM (cost per 1000 effective exposure) unit price criterion, and the unit price criterion may be input in the unit of advertising traffic cryptocurrency described above.
  • the detailed condition information may include transaction preference information, transaction period (advertisement period) information, and tradeable advertisement traffic quantity information, and the total transaction amount may be directly input or automatically calculated according to a unit price basis input.
  • the input transaction condition information may be provided to the user terminals 200 of each demand destination, and may be provided in the form of a list of advertisement traffic transaction conditions.
  • the service providing apparatus 100 may provide a period, a type of an exposed area, an impression number, and a CTR (based on the current state data of advertisement traffic for the inventory specified in the source terminal 200).
  • Basic analysis information such as click rate
  • the list may include information on the pre-input futures or option transaction conditions for each transaction condition.
  • conditional transaction information of the gift or option is registered in the list, and the advertiser's user terminals 200 wishing to trade As a result, transaction condition information may be exposed.
  • the service providing apparatus 100 may receive the transaction condition information of the demand destination corresponding to the transaction list from the advertiser's user terminal 200 and check whether the transaction condition information matches.
  • transaction condition information When the transaction condition information is matched, information between traders and transaction condition information may be separated from the transaction condition list and transmitted to the transaction conclusion management unit 160.
  • the transaction conclusion management unit 160 requests the deposit processing and supporting document information of the user terminal 200, and when the corresponding deposit processing confirmation and supporting document information is received, generates the transaction conclusion information to create a blockchain network. Storage processing of the distributed ledger can be performed.
  • the advertiser can secure the authority to trade the futures of the advertising traffic, or secure the exercise authority at the expiration of the option transaction, and the information on the conclusion of the contract is stored in the unchanged distributed ledger, Transaction stability and security can be secured.
  • FIG. 5 is a view for explaining processing information of a profit management module according to an embodiment of the present invention.
  • the value management service providing unit 165 may include a profit management module, and the profit management module according to an embodiment of the present invention monitors diversified profit factors and It may include at least one of an inventory status module for management, a value evaluation module for owned traffic, a cryptocurrency value conversion module, and a transaction conditional revenue analysis module.
  • the inventory status module may provide advertisement traffic sales unit price information for each inventory managed by the inventory management unit 140, and may provide residual advertisement traffic status information for each inventory.
  • the holding traffic valuation module may provide current valuation information of the holding traffic realized through the purchase of inventory traffic.
  • the retained traffic value evaluation module may analyze the traffic profit evaluation index information based on the traffic value at the time of purchase (traffic transaction price) and the current value of the traffic, and provide it to the user terminal 200.
  • the cryptocurrency value conversion module may provide value conversion information of the advertising traffic cryptocurrency purchased for traffic purchase.
  • the advertising traffic cryptocurrency can be converted into its value in cash or other currency.
  • the value conversion module analyzes the cryptocurrency value revenue evaluation index information based on the advertising traffic cryptocurrency value at the time of cryptocurrency purchase (cryptocurrency transaction market price) and the advertising traffic cryptocurrency value at the present time, and the user terminal (200).
  • the transaction conditional revenue analysis module may provide the user terminal 200 with the profit analysis information expected at the expiration of the concluded futures or option conditional transaction.
  • the transaction conditional revenue analysis module provides a real-time analysis of profitability analysis information when executing futures trading or profitability analysis information when an option transaction is exercised by integrating and analyzing the above-mentioned traffic value fluctuation, cryptocurrency value fluctuation, and inventory status information. can do.
  • each of the user terminal 200 of the supply source and the demand destination can grasp information about profitability and fluctuation of the current standard for the traffic that has been sold or purchased, and check the expected rate of return through the increase or decrease of the amount that fluctuates in real time. Can be.
  • FIG. 6 is a flowchart illustrating a system operation according to an embodiment of the present invention.
  • the service providing apparatus 100 processes a transaction transaction user registration request from the user terminal 200 through the user management unit 130 in operation S101.
  • the service providing apparatus 100 composes a transaction conditional advertisement traffic trading list according to the user input of the supplier (S103), and provides real-time trading information corresponding to each of the user terminals 200 (S105).
  • the service providing apparatus 100 indexes the transaction conditions matching the transaction conditions received from the user terminal 200 at the demand destination in the transaction conditional advertisement traffic trading list (S107).
  • the service providing device 100 requests and processes the deposit of deposits between traders corresponding to the matched transaction conditions through the trading processing unit 150 (S109), and the transaction conclusion management unit 160 Evidence information corresponding to the transaction conclusion information is obtained through (S111).
  • the digital signature information encrypted between traders may be exemplified as the supporting information.
  • the transaction execution management unit 160 of the service providing device 100 may form and store transaction execution information as blockchain-based distributed ledger data, and propagate it to other node terminals constituting the blockchain network for verification request. (S113).
  • the value management service providing unit 165 of the service providing device 100 provides a real-time value management service according to the value liquidity of advertisement traffic and cryptocurrency (S115).
  • the service providing device 100 may process transaction execution or option exercise of advertisement traffic based on the transaction conclusion information through the value management service providing unit 165, and accordingly cryptocurrency It can provide a payment transaction processing of (S117).
  • the advertisement transmission management unit 180 of the service providing device 100 may be configured according to the transaction period and the traffic amount for the target inventory Advertisement transmission of advertisement data may be controlled and managed (S119).
  • FIG. 7 is a view for explaining the processing of the revenue management module according to an embodiment of the present invention.
  • the transaction profit management unit of the service providing apparatus 100 monitors and analyzes profit information corresponding to each of the supply source user terminal 200A and the demand source user terminal 200B. Provision processing can be performed.
  • the revenue management module may provide inventory status analysis, value evaluation of the traffic held, cryptocurrency value conversion, and transaction conditional revenue analysis information. This allows the service providing device 100 to present the evaluation amount of the investment value through the inventory to the user terminal 200 of the demand and supply, thereby allowing the user to check the return in real time, and the effect of resale and execution through this Make it possible to be provided with indicators to assess gender.
  • the value of the inventory due to currency conversion may be varied in this process.
  • the supply terminal user terminal 200A can check the profitability according to the change in the liquid value of the received cryptocurrency, and the supply terminal user terminal 200B inventory for a period up to the maturity point secured by the futures or options transaction. You can check the variable value fluctuation of, decide whether to resell it, or request monetization at the time of actual execution.
  • the supply user terminal 200A inputs transaction expiration time information, inventory information, transaction traffic information, and unit price information (ePCM standard, advertisement traffic cryptocurrency unit conversion) as transaction condition information. And, it can process the waiting for the entered transaction. In addition, the supply user terminal 200A can increase the transaction signing rate by providing the control range information of the signing condition to the service providing device 100.
  • the supply source user terminal 200A realizes a pre-sale (gift condition) or a sale right (option condition) for advertisement traffic to be generated in the future by signing a transaction of the service providing apparatus 100, and fund It is possible to create a transaction value that can be prepared and secured for stable advertising revenue.
  • the service providing apparatus 100 may provide profit management information according to the fluctuation value to the supply user terminal 200A, which may be determined according to the volatility of the advertising traffic cryptocurrency and the timing of cash conversion.
  • the source user terminal 200A may additionally acquire an opportunity to improve the value of advertisement traffic by requesting cash conversion or the like at an appropriate time.
  • the demand user terminal 200B outputs a list of transaction conditions provided from the service providing device 100 and requests the service providing device 100 to convert the advertisement traffic cryptocurrency of the purchase deposit (or margin) corresponding thereto.
  • the user terminal 200B of the demand destination may complete the transaction by entering deposit or margin payment based on the advertisement traffic cryptocurrency, and purchase required information, and the unit price condition information according to the expiration time from the service providing device 100 Payment of the base transaction price and purchase processing of advertisement traffic may be provided.
  • the user terminal 200B of the demand destination can create a transaction value capable of securing an advertisement exposure space at a required point in time by purchasing the future inventory in advance.
  • the service providing device 100 may provide profit management information according to the fluctuating value to the user terminal 200B of the consumer, which is primarily the current value and expiration time of the market value of the advertising traffic cryptocurrency. It can be determined by the volatility of the value. In addition, the value of the fluctuation can be determined based on the value fluctuation of the advertisement traffic itself, and the value can be determined based on the unit of cryptocurrency of the advertisement traffic.
  • the service providing apparatus 100 calculates the primary revenue according to the primary value volatility of the cryptocurrency through the revenue management module, and performs the profit adjustment processing according to the secondary value volatility corresponding to the primary revenue. By performing, it is possible to calculate the total profit fluctuation information and provide it to the demand user terminal 200B.
  • the service providing device 100 may provide the value change information of the advertisement traffic cryptocurrency through the revenue management module, and can predict the change in the value of the advertisement traffic at the expiration time according to the transaction conditions. Since the rate of change chart information or rate of change information can be provided as graphs or numerical information, the user can easily monitor the change in revenue, and thus, can induce the transaction activation of advertisement traffic.
  • the method according to the present invention described above is produced as a program for execution on a computer and can be stored in a computer-readable recording medium.
  • Examples of the computer-readable recording medium include ROM, RAM, CD-ROM, and magnetic tape. , Floppy disk, and optical data storage.
  • the computer-readable recording medium can be distributed over network coupled computer systems so that the computer readable code is stored and executed in a distributed fashion.
  • functional programs, codes, and code segments for implementing the method can be easily inferred by programmers in the technical field to which the present invention pertains.

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Abstract

A method for providing an advertisement transaction service, according to an embodiment of the present invention, comprises the steps of: obtaining inventory information corresponding to advertising media to which an advertisement is to be provided; processing transaction conditional trading corresponding to advertising exposure traffic for each piece of inventory information; generating transaction conclusion information corresponding to the advertising exposure traffic according to the transaction conditional trading, and providing a value management service corresponding to the transaction conclusion information; and controlling advertisement transmission for each piece of inventory information according to the transaction conclusion information.

Description

광고 트래픽 거래 서비스 제공 방법 및 그 장치Method and apparatus for providing advertisement traffic trading service
본 발명은 거래 서비스 제공 방법 및 그 장치에 관한 것이다. 보다 구체적으로, 본 발명은 광고 트래픽 거래 서비스 제공 방법 및 그 장치에 관한 것이다.The present invention relates to a method and apparatus for providing a transaction service. More specifically, the present invention relates to a method and apparatus for providing an advertisement traffic transaction service.
미디어 기술의 발전에 따라 소비자들이 정보를 접하게 되는 미디어(Media)의 수가 점차 증가(지상파 방송, 케이블 TV, 위성 TV, IPTV, DMB 방송, 인터넷 방송 등)하고 있으며, 미디어 재생을 위해 사용자가 보유하는 디바이스의 종류 또한 다양해지고 있다. 미디어 기술의 발전으로 매체 환경이 변화함에 따라 광고 전략에도 변화가 일어나고 있다.With the development of media technology, the number of media that consumers come into contact with is gradually increasing (terrestrial broadcasting, cable TV, satellite TV, IPTV, DMB broadcasting, Internet broadcasting, etc.), and held by users for media playback. Device types are also diversifying. As the media environment changes due to the development of media technology, advertising strategies are also changing.
예를 들어, 광고 매체는 전통적인 TV, 신문, 전광판 등을 통해 수동적인 형태에서 벗어나, 스마트폰의 보급 확산으로 인하여 인터넷 광고의 수요가 증가할 뿐만 아니라, 미디어의 선택적 시청에 따른 광고 제공이 가능하며, 어플리케이션(in-app)이나 웹 광고(M-web) 등의 모바일 광고도 일반화되고 있다.For example, the advertising medium deviates from the passive form through traditional TVs, newspapers, billboards, etc., and as the spread of smartphones increases, the demand for Internet advertising increases, and advertisements can be provided according to the selective viewing of media. Also, mobile advertisements such as applications (in-app) and web advertisements (M-web) have been generalized.
이와 같은 새로운 광고방식은 사용자가 단말기와 같은 광고 매체를 통해 특정한 기사, 영상, 이미지 등을 시청하는 경우에 동반되어 광고 노출이 제공되는 등, 사용자의 디바이스 사용 환경에 맞추어 다양한 노출방식으로 진화하고 있다.This new advertisement method is evolving into various exposure methods according to the user's device usage environment, such as ad exposure provided when a user watches a specific article, video, image, etc. through an advertisement medium such as a terminal. .
이러한 다양한 노출방식에 의해, 광고에 대한 수익화 전략 또한 다양화되고 있으며, 이를 위해, 광고주, 광고 대행사 및 개인 들은 퍼블리셔를 통해 광고를 이용한 각자의 사업 영역을 영위하고 있다.With these various exposure methods, the monetization strategy for advertisements is also diversified, and for this purpose, advertisers, advertising agencies, and individuals run their respective business areas using advertisements through publishers.
나아가, 종래에는 퍼블리셔와 광고주 상호간 광고 노출의 일정과 순서, 형태, 노출 단가 등을 사전 정의하여 거래하고 있는 바, 이는 광고 노출의 구매자와 판매자 간의 경쟁 관계에 따른 비딩 방식이 이용되고 있다.Furthermore, in the related art, the schedule, order, form, and unit price of advertisement exposure between the publisher and the advertiser are pre-defined and traded, and a beading method is used according to a competition relationship between a buyer and a seller of advertisement exposure.
그러나, 이러한 광고 노출의 비딩 거래 방식은 최근 글로벌 광고 시장이 형성되는 점과, 그 거래 시점과 실제 광고 집행 시점이 상이함으로 인해 다양한 문제점이 야기되고 있다.However, such a beading transaction method of advertisement exposure has caused various problems due to the fact that the global advertising market is recently formed and the timing of the transaction is different from the actual time of execution of the advertisement.
구체적으로, 예를 들어 국가 간 거래가 이루어지는 경우 광고 노출의 비딩 거래 시점과 광고 집행 시점간의 환율 차이에 의한 환차손 발생이 문제될 수 있다.Specifically, for example, when a transaction is made between countries, exchange loss may be caused by a difference in exchange rates between a bidding transaction time of advertisement exposure and an advertisement execution time.
또한, 광고 노출의 국가 간 비딩 거래에 대한 거래 관계의 안전성 확보가 문제될 수 있는 바, 사업자 거래시의 증빙 서류 구비가 국가간 상이함에 따른 안정적 증빙 절차가 마련되지 않는 문제점이 있다.In addition, since it may be a problem to secure the security of a transaction relationship for a bidding transaction between countries of advertisement exposure, there is a problem in that a stable proof procedure is not provided as provision of documentary documents for business transactions varies between countries.
상기한 바와 같은 문제점으로 인해, 나아가 광고 노출의 비딩 거래 대금의 지급이 지연되는 등의 실질적 손실이 발생되는 문제점도 발생되고 있다.Due to the above-described problems, further, there is a problem in that a substantial loss such as delay in payment of the bidding transaction price of advertisement exposure occurs.
이는 각 거래자간 의도치 않은 손해를 발생시키게 되며, 이를 방지하기 위한 시스템 차원의 대책 마련이 시급한 실정이다.This will cause unintended damage between each trader, and it is urgent to prepare system-level measures to prevent this.
또한, 광고 노출의 가치는 시간대별로 상이하며 특정 이슈 발생 등에 의해, 예측하지 못한 가치 상승 또는 하락이 발생될 수 있는 바, 상기한 바와 같은 사항을 고려하여 비딩 거래가 이루어지더라도 실질적인 집행 시점의 손실 또는 수익이 발생될 수 있는 불안정성도 존재하고 있다.In addition, the value of advertisement exposure varies by time, and an unexpected increase or decrease in value may occur due to the occurrence of a specific issue, etc. Even if a bidding transaction is made in consideration of the above, actual loss of execution time or There are also instabilities that can generate revenue.
또한, 현재는 대형 수요처의 연간 계약 방식 등을 통한 사전 지정 등이 이루어져, 일반 수요자의 광고 노출 기회를 상실하는 등 그 거래 자체가 활성화되지 못하고 있는 실정이다.In addition, at present, the transaction itself has not been activated, such as pre-designation through the annual contract method of large customers, and the loss of advertisement exposure opportunities for general consumers.
본 발명은 상기한 바와 같은 문제점들을 해결하기 위한 것으로, 광고 노출에 대응하는 트래픽 거래에 있어서, 광고 노출 트래픽에 대응하는 거래 시점과 광고 시점간 가치 차이에 대한 조건을 부여하는 거래 조건부 트레이딩을 제공하고, 이에 대응하는 가치 관리 서비스를 제공함으로써, 글로벌 광고 거래 시장에 있어서의 거래 안정성을 확보하고, 광고 노출 트래픽에 대응하는 거래자 상호간 거래 조건부 수익을 창출할 수 있게 하는 광고 거래 서비스 제공 방법 및 그 장치를 제공하는 데 그 목적이 있다.The present invention is to solve the problems as described above, in the traffic transaction corresponding to the advertisement exposure, provides a transactional conditional trading to provide conditions for the difference in value between the time of the transaction and the time of the advertisement corresponding to the advertisement exposure traffic and , Providing a value management service corresponding to this, secures transaction stability in the global advertising trading market, and provides a method and apparatus for providing an advertising transaction service that enables traders to respond to ad exposure traffic and generate conditional profits between traders The purpose is to provide.
또한, 본 발명은 상기한 바와 같은 거래 조건부 트레이딩과, 트래픽 거래 및 가치 관리 서비스를 블록 체인 기반의 분산 저장된 거래 장부 데이터를 기반으로 처리함으로써, 보안성 및 안정성을 향상시킬 수 있는 광고 거래 서비스 제공 방법 및 그 장치를 제공하는 데 그 목적이 있다.In addition, the present invention provides a method for providing an advertisement transaction service capable of improving security and stability by processing the transaction conditional trading and traffic transaction and value management service as described above based on blockchain-based distributed stored transaction book data. And its purpose.
상기한 바와 같은 과제를 해결하기 위한 본 발명의 실시 예에 따른 방법은, 광고 거래 서비스 제공 방법에 있어서, 광고가 제공될 광고 매체들에 대응하는 인벤토리 정보를 획득하는 단계; 상기 인벤토리 정보별 광고 노출 트래픽에 대응하는 거래 조건부 트레이딩을 처리하는 단계; 상기 거래 조건부 트레이딩에 따라, 상기 광고 노출 트래픽에 대응하는 거래 체결 정보를 생성하고, 상기 거래 체결 정보에 대응하는 가치 관리 서비스를 제공하는 단계; 및 상기 거래 체결 정보에 따라, 상기 인벤토리 정보별 광고 송출을 제어하는 단계를 포함한다.A method according to an embodiment of the present invention for solving the above-described problems, the method for providing an advertisement transaction service, comprising: obtaining inventory information corresponding to advertisement media to be provided with advertisements; Processing transactional conditional trading corresponding to the advertisement exposure traffic for each inventory information; Generating transaction conclusion information corresponding to the advertisement exposure traffic according to the transaction conditional trading, and providing a value management service corresponding to the transaction conclusion information; And controlling advertisement transmission for each inventory information according to the transaction conclusion information.
또한, 상기한 바와 같은 과제를 해결하기 위한 본 발명의 실시 예에 따른 장치는, 광고 거래 서비스 제공 장치에 있어서, 광고가 제공될 광고 매체들에 대응하는 인벤토리 정보를 획득하는 인벤토리 관리부; 상기 인벤토리 정보별 광고 노출 트래픽에 대응하는 거래 조건부 트레이딩을 처리하는 트레이딩 처리부; 상기 거래 조건부 트레이딩에 따라, 상기 광고 노출 트래픽에 대응하는 거래 체결 정보를 생성하고, 상기 거래 체결 정보에 대응하는 가치 관리 서비스를 제공하는 서비스 제공부; 및 상기 거래 체결 정보에 따라, 상기 인벤토리 정보별 광고 송출을 제어하는 광고 송출 관리부를 포함한다.In addition, the apparatus according to an embodiment of the present invention for solving the above problems, the advertisement transaction service providing apparatus, the inventory management unit for obtaining inventory information corresponding to the advertising medium to be provided advertisement; A trading processing unit that processes transactional conditional trading corresponding to the advertisement exposure traffic for each inventory information; A service providing unit for generating transaction conclusion information corresponding to the advertisement exposure traffic and providing a value management service corresponding to the transaction conclusion information according to the transaction conditional trading; And an advertisement transmission management unit controlling advertisement transmission for each inventory information according to the transaction conclusion information.
한편, 상기한 바와 같은 과제를 해결하기 위한 본 발명의 실시 예에 따른 방법은, 상기 방법을 컴퓨터에서 실행시키기 위해 매체에 저장되는 프로그램 또는 상기 프로그램이 기록된 기록 매체로 구현될 수 있다.On the other hand, a method according to an embodiment of the present invention for solving the above problems may be implemented as a program stored in a medium or a recording medium in which the program is recorded in order to execute the method in a computer.
상기한 바와 같은 본 발명의 실시 예에 따르면, 광고 노출 트래픽에 대응하는 거래 시점과 광고 시점간 가치 조건을 부여하는 거래 조건부 트레이딩을 제공하고, 이에 대응하는 가치 관리 서비스를 제공함으로써, 글로벌 광고 거래 시장에 있어서의 거래 안정성을 확보하고, 광고 노출 트래픽에 대응하는 거래자 상호간 거래 조건부 수익을 창출할 수 있게 하는 광고 거래 서비스 제공 방법 및 그 장치를 제공할 수 있다.According to an embodiment of the present invention as described above, by providing a transactional conditional trading that provides a value condition between the transaction time point and the advertisement time point corresponding to the advertisement exposure traffic, by providing a value management service corresponding to this, the global advertising transaction market It is possible to provide a method and apparatus for providing an advertisement transaction service that secures transaction stability in and that enables to generate conditional profits between traders corresponding to advertisement exposure traffic.
특히, 본 발명의 실시 예에 따르면, 거래 조건 부 트레이딩은 광고 노출 트래픽에 대응하는 선물 또는 옵션 거래 조건부 트레이딩 서비스를 제공할 수 있어, 그 거래 시점의 가치와 집행 시점의 가치 차이 및 국가 간 거래에 의한 환율 차이 등이 발생하더라도 이에 대응한 유동적 대응 및 추가적 수익 확보가 용이하게 된다.In particular, according to an embodiment of the present invention, the transactional conditional trading can provide a futures or option transactional conditional trading service corresponding to the advertisement exposure traffic, so that the difference between the value at the time of execution and the value at the time of execution and the transaction between countries Even if there is a difference in exchange rates, it is easy to respond to the liquidity and secure additional profits.
또한, 본 발명의 실시 예에 따르면, 상기한 바와 같은 거래 조건부 트레이딩과, 트래픽 거래 및 가치 관리 서비스를 블록 체인 기반의 분산 저장된 거래 장부 데이터를 기반으로 처리함으로써, 보안성 및 안정성을 향상시킬 수 있는 광고 거래 서비스 제공 방법 및 그 장치를 제공할 수 있다.In addition, according to an embodiment of the present invention, by processing the transaction conditional trading and the traffic transaction and value management service as described above based on blockchain-based distributed stored transaction book data, security and stability can be improved. It is possible to provide a method and apparatus for providing an advertisement transaction service.
그리고, 본 발명의 실시 예에 따르면, 트래픽 거래 및 가치 관리 서비스를 위한 거래 단위로서, 블록 체인 기반의 광고 트래픽 암호 화폐를 이용함으로써, 광고 노출 트래픽의 유동적 가치 변화와 국가 간 환율 차이 등에 의한 거래 리스크를 최소화하고, 다양한 암호 화폐 거래소를 통한 안정적 거래를 가능하게 한다.And, according to an embodiment of the present invention, as a transaction unit for a traffic transaction and value management service, by using a blockchain-based advertising traffic cryptocurrency, the transaction risk due to the dynamic value change of advertisement exposure traffic and the difference in exchange rates between countries Minimizes and enables stable transactions through various cryptocurrency exchanges.
이와 같은 본 발명의 실시 예에 따른 서비스는, 광고 노출 트래픽 거래 서비스의 이용 편의성 및 보안성을 높일 수 있을 뿐만 아니라, 광고 노출 트래픽 자체에 대한 투자처로서의 기능도 부여하게 함으로써, 거래 참여자 수를 높일 수 있고, 참여자 수 증가에 따른 분산 네트워크의 시스템 안정성 및 보안성이 높아지게 되는 긍정적 피드백 효과도 얻을 수 있다.The service according to the embodiment of the present invention can not only increase the usability and security of the advertisement exposure traffic trading service, but also provide the function as an investment destination for the advertisement exposure traffic itself, thereby increasing the number of transaction participants. In addition, it is possible to obtain a positive feedback effect that increases the system stability and security of the distributed network as the number of participants increases.
도 1은 본 발명의 실시 예에 따른 전체 시스템을 개략적으로 도시한 개념도이다.1 is a conceptual diagram schematically showing an entire system according to an embodiment of the present invention.
도 2는 본 발명의 실시 예에 따른 서비스 제공 장치를 보다 구체적으로 설명하기 위한 블록도이다.2 is a block diagram illustrating a service providing apparatus according to an embodiment of the present invention in more detail.
도 3은 본 발명의 실시 예에 따른 거래 조건 설정 인터페이스를 설명하기 위한 도면이며, 도 4는 본 발명의 실시 예에 따른 거래 조건 정보 및 체결 정보의 처리 예시도이다.3 is a diagram for explaining a transaction condition setting interface according to an embodiment of the present invention, and FIG. 4 is an exemplary diagram of processing of transaction condition information and conclusion information according to an embodiment of the present invention.
도 5는 본 발명의 실시 예에 따른 수익 관리 모듈의 처리 정보를 설명하기 위한 도면이다.5 is a view for explaining processing information of a profit management module according to an embodiment of the present invention.
도 6은 본 발명의 실시 예에 따른 시스템 동작을 설명하기 위한 흐름도이다.6 is a flowchart illustrating a system operation according to an embodiment of the present invention.
도 7은 본 발명의 실시 예에 따른 수익 관리 모듈의 처리를 설명하기 위한 도면이다.7 is a view for explaining the processing of the revenue management module according to an embodiment of the present invention.
이하의 내용은 단지 본 발명의 원리를 예시한다. 그러므로 당업자는 비록 본 명세서에 명확히 설명되거나 도시되지 않았지만 본 발명의 원리를 구현하고 본 발명의 개념과 범위에 포함된 다양한 장치를 발명할 수 있는 것이다. 또한, 본 명세서에 열거된 모든 조건부 용어 및 실시예들은 원칙적으로, 본 발명의 개념이 이해되도록 하기 위한 목적으로만 명백히 의도되고, 이와 같이 특별히 열거된 실시예들 및 상태들에 제한적이지 않는 것으로 이해되어야 한다.The following merely illustrates the principles of the present invention. Therefore, those skilled in the art may implement various principles included in the concept and scope of the present invention and implement the principles of the present invention, although not explicitly described or illustrated in the present specification. In addition, it is understood that all conditional terms and examples listed in this specification are in principle intended only for the purpose of understanding the concept of the present invention, and are not limited to the examples and states specifically listed in this way. Should be.
또한, 본 발명의 원리, 관점 및 실시예들 뿐만 아니라 특정 실시예를 열거하는 모든 상세한 설명은 이러한 사항의 구조적 및 기능적 균등물을 포함하도록 의도되는 것으로 이해되어야 한다. 또한 이러한 균등물들은 현재 공지된 균등물뿐만 아니라 장래에 개발될 균등물 즉 구조와 무관하게 동일한 기능을 수행하도록 발명된 모든 소자를 포함하는 것으로 이해되어야 한다.In addition, it should be understood that all detailed descriptions that list the principles, aspects and embodiments of the invention as well as specific embodiments are intended to include structural and functional equivalents of these matters. It should also be understood that these equivalents include all currently invented equivalents as well as equivalents to be developed in the future, ie all devices invented to perform the same function regardless of structure.
따라서, 예를 들어, 본 명세서의 블럭도는 본 발명의 원리를 구체화하는 예시적인 회로의 개념적인 관점을 나타내는 것으로 이해되어야 한다. 이와 유사하게, 모든 흐름도, 상태 변환도, 의사 코드 등은 컴퓨터가 판독 가능한 매체에 실질적으로 나타낼 수 있고 컴퓨터 또는 프로세서가 명백히 도시되었는지 여부를 불문하고 컴퓨터 또는 프로세서에 의해 수행되는 다양한 프로세스를 나타내는 것으로 이해되어야 한다.Thus, for example, it should be understood that the block diagrams herein represent conceptual views of exemplary circuits embodying the principles of the invention. Similarly, all flow diagrams, state transition diagrams, pseudo-codes, etc. are understood to represent various processes performed by a computer or processor, whether or not the computer or processor is clearly depicted, which may be substantially represented on a computer-readable medium. Should be.
프로세서 또는 이와 유사한 개념으로 표시된 기능 블럭을 포함하는 도면에 도시된 다양한 소자의 기능은 전용 하드웨어뿐만 아니라 적절한 소프트웨어와 관련하여 소프트웨어를 실행할 능력을 가진 하드웨어의 사용으로 제공될 수 있다. 프로세서에 의해 제공될 때, 상기 기능은 단일 전용 프로세서, 단일 공유 프로세서 또는 복수의 개별적 프로세서에 의해 제공될 수 있고, 이들 중 일부는 공유될 수 있다.The functionality of the various elements shown in the figures, including a processor or functional block marked with a similar concept, may be provided by the use of dedicated hardware as well as hardware capable of executing software in connection with appropriate software. When provided by a processor, the functionality may be provided by a single dedicated processor, a single shared processor, or a plurality of individual processors, some of which may be shared.
또한 프로세서, 제어 또는 이와 유사한 개념으로 제시되는 용어의 명확한 사용은 소프트웨어를 실행할 능력을 가진 하드웨어를 배타적으로 인용하여 해석되어서는 아니되고, 제한 없이 디지털 신호 프로세서(DSP) 하드웨어, 소프트웨어를 저장하기 위한 롬(ROM), 램(RAM) 및 비 휘발성 메모리를 암시적으로 포함하는 것으로 이해되어야 한다. 주지관용의 다른 하드웨어도 포함될 수 있다.Also, the clear use of terms presented in terms of processors, controls, or similar concepts should not be interpreted exclusively by reference to hardware capable of executing software, and without limitation, digital signal processor (DSP) hardware, ROM for storing software. It should be understood as implicitly including (ROM), RAM and non-volatile memory. Other hardware for governors may also be included.
본 명세서의 청구범위에서, 상세한 설명에 기재된 기능을 수행하기 위한 수단으로 표현된 구성요소는 예를 들어 상기 기능을 수행하는 회로 소자의 조합 또는 펌웨어/마이크로 코드 등을 포함하는 모든 형식의 소프트웨어를 포함하는 기능을 수행하는 모든 방법을 포함하는 것으로 의도되었으며, 상기 기능을 수행하도록 상기 소프트웨어를 실행하기 위한 적절한 회로와 결합된다. 이러한 청구범위에 의해 정의되는 본 발명은 다양하게 열거된 수단에 의해 제공되는 기능들이 결합되고 청구항이 요구하는 방식과 결합되기 때문에 상기 기능을 제공할 수 있는 어떠한 수단도 본 명세서로부터 파악되는 것과 균등한 것으로 이해되어야 한다.In the claims of the present specification, components expressed as means for performing the functions described in the detailed description include all types of software including, for example, combinations of circuit elements performing the functions or firmware / microcodes, and the like. It is intended to include all methods of performing a function, and is combined with appropriate circuitry for executing the software to perform the function. The present invention, as defined by these claims, is equivalent to that any means capable of providing such functions are understood from this specification, since the functions provided by the various listed means are combined and combined with the manner required by the claims. It should be understood as.
상술한 목적, 특징 및 장점은 첨부된 도면과 관련한 다음의 상세한 설명을 통하여 보다 분명해질 것이며, 그에 따라 본 발명이 속하는 기술분야에서 통상의 지식을 가진 자가 본 발명의 기술적 사상을 용이하게 실시할 수 있을 것이다. 또한, 본 발명을 설명함에 있어서 본 발명과 관련된 공지 기술에 대한 구체적인 설명이 본 발명의 요지를 불필요하게 흐릴 수 있다고 판단되는 경우에 그 상세한 설명을 생략하기로 한다. The above objects, features and advantages will become more apparent through the following detailed description in connection with the accompanying drawings, and accordingly, those skilled in the art to which the present invention pertains can easily implement the technical spirit of the present invention. There will be. In addition, in the description of the present invention, when it is determined that the detailed description of the known technology related to the present invention may unnecessarily obscure the subject matter of the present invention, the detailed description will be omitted.
이하, 첨부된 도면을 참조하여 본 발명에 따른 바람직한 일실시예를 상세히 설명하기로 한다.Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings.
도 1은 본 발명의 실시 예에 따른 전체 시스템을 개략적으로 도시한 개념도이다.1 is a conceptual diagram schematically showing an entire system according to an embodiment of the present invention.
본 발명의 일 실시 예에 따른 광고 제공을 위한 전체 시스템은 광고 거래 서비스 제공 장치(100), 사용자 단말(200) 및 하나 이상의 광고 매체(300)를 포함한다.The entire system for providing advertisements according to an embodiment of the present invention includes an advertisement transaction service providing apparatus 100, a user terminal 200, and one or more advertisement media 300.
광고 거래 서비스 제공 장치(100)는 광고 거래 서비스 제공을 위해, 사용자 단말(200) 및 광고 매체(300)와 유/무선 네트워크를 통해 연결될 수 있으며, 상호간 통신을 수행할 수 있다.The advertisement transaction service providing apparatus 100 may be connected to the user terminal 200 and the advertisement medium 300 through a wired / wireless network to provide an advertisement transaction service, and may perform mutual communication.
또한, 광고 거래 서비스 제공 장치(100)는 광고 거래 서비스의 안정성 및 투명성이 확보된 거래 정보 처리를 위해, 복수의 거래자 단말간 블록 체인 메쉬 네트워크로 형성되는 블록 체인 네트워크에 연결되어, 처리되는 정보의 분산 저장 처리를 수행할 수 있다. 여기서, 상기 거래자 단말에는 사용자 단말(200) 및 광고 매체(300)가 선택적으로 포함될 수 있으며, 서비스 제공 장치(100)의 거래 정보 처리에 따른 거래 체결 데이터가 상기 블록 체인 네트워크상에 접속된 복수의 단말들로 분산 저장될 수 있다.In addition, the advertisement transaction service providing apparatus 100 is connected to a blockchain network formed of a block chain mesh network between a plurality of trader terminals in order to process transaction information secured in stability and transparency of the advertisement transaction service. Distributed storage processing can be performed. Here, the user terminal 200 and the advertisement medium 300 may be selectively included in the trader terminal, and a plurality of transaction conclusion data connected to the transaction information processing of the service providing apparatus 100 connected to the blockchain network It may be distributed and stored in terminals.
이를 위해, 광고 거래 서비스 제공 장치(100) 및 사용자 단말(200)들에는 블록 체인 네트워크에 접속하기 위한 통신 모듈을 구비할 수 있다. 블록 체인 네트워크는 예를 들어, 근거리 통신망(Local Area Network; LAN), 광역 통신망(Wide Area Network;WAN) 또는 부가가치 통신망(Value Added Network; VAN) 등과 같은 유선 네트워크로 구현될 수 있다. 또한, 블록 체인 네트워크는 이동 통신망(mobile radio communication network), 위성 통신망, 블루투스(Bluetooth), Wibro(Wireless Broadband Internet), HSDPA(High Speed Downlink Packet Access), 와이파이(Wi-Fi), LTE(Long Term Evolution) 등과 같은 모든 종류의 무선 네트워크로 구현될 수 있다. 필요에 따라서, 블록 체인 네트워크는 유선 및 무선이 혼용된 네트워크일 수 있다.To this end, the advertisement transaction service providing apparatus 100 and the user terminals 200 may be provided with a communication module for accessing the blockchain network. The blockchain network may be implemented as a wired network such as a local area network (LAN), a wide area network (WAN), or a value added network (VAN). In addition, the blockchain network is a mobile radio communication network (mobile radio communication network), satellite communication network, Bluetooth (Bluetooth), Wibro (Wireless Broadband Internet), HSDPA (High Speed Downlink Packet Access), Wi-Fi (Wi-Fi), LTE (Long Term) Evolution) and the like. If necessary, the blockchain network may be a mixed wired and wireless network.
그리고, 서비스 제공 장치(100) 및 사용자 단말(200)들은 자신의 노드 접속에 따른 계정 정보를 네트워크를 통해 클라우드 방식으로 공유되는 거래 장부 데이터에 등록할 수 있다. 그리고, 광고 트래픽의 거래 체결 데이터 및 블록 체인 기반 암호 화폐의 거래가 필요한 경우, 서비스 제공 장치(100)는 상기 거래 장부 데이터에 기록될 거래 정보를 블록 체인 네트워크의 노드를 구성하는 거래자 단말 모두에게 전파할 수 있다.In addition, the service providing device 100 and the user terminal 200 may register account information according to their node access to transaction book data shared in a cloud manner through a network. In addition, when the transaction conclusion data of the advertisement traffic and the transaction of the blockchain-based cryptocurrency are required, the service providing device 100 propagates the transaction information to be recorded in the transaction book data to all the trader terminals constituting the nodes of the blockchain network. Can be.
여기서, 상기 거래 장부 데이터는 일정 시간 또는 단위에 대응하는 블록별로 현재의 블록이 이전에 생성된 블록에 대한 해시값을 포함하도록 하여 복수의 블록이 생성 순서에 따라 순차적으로 연결된 구조를 갖는 블록 체인(block chain) 데이터와 연동될 수 있다.Here, the transaction ledger data is a block chain having a structure in which a plurality of blocks are sequentially connected according to a generation order by allowing the current block to contain a hash value for a previously generated block for each block corresponding to a certain time or unit ( block chain) data.
이에 따라, 거래 장부 데이터의 위변조 여부 검증은 상기 블록 체인의 해시값 검증에 따라 용이하게 처리될 수 있다. 이를 위해, 각 거래자 단말에서는 다음 블록의 해시값을 산출하기 위한 연산 및 검증 처리를 수행하는 컴퓨팅 파워를 제공하고, 이에 대응하는 보상을 획득할 수도 있다.Accordingly, verification of forgery of the transaction book data can be easily processed according to verification of the hash value of the blockchain. To this end, each trader terminal may provide computing power to perform arithmetic and verification processing to calculate a hash value of the next block, and may obtain compensation corresponding thereto.
이러한 블록 체인의 보안 안정성은 데이터를 공유하는 공유자들의 시스템 참여에 의해 형성될 수 있다. 따라서, 블록체인 네트워크에 접속된 각 공유자 단말 사이의 공유에 대한 내역 및 화폐 발급/거래 내역 등을 포함하는 거래 정보 블록이 순차적으로 저장될 수 있으며, 그 위변조 방지를 위한 해시값을 순차적으로 블록 체인화하기 위한 거래 검증(작업증명) 처리가 각 거래자 단말에서 분산 수행될 수 있다.The security stability of this blockchain can be formed by the system participation of sharers who share data. Accordingly, a block of transaction information including a history of sharing and issue / transaction history of sharing between each sharer terminal connected to the blockchain network can be sequentially stored, and hash values for preventing forgery are sequentially blockchained Transaction verification (work proof) processing to be performed may be distributed in each trader terminal.
한편, 사용자 단말(200)은 광고 트래픽을 거래하기 위한 목적으로 광고 거래 서비스 제공 장치(100)에 접속하는 다양한 단말 장치를 포함할 수 있으며, 특히 광고 트래픽에 대응한 공급처 사용자 단말(200A)과, 수요처 사용자 단말(200B)이 예시될 수 있다.On the other hand, the user terminal 200 may include various terminal devices that access the advertisement transaction service providing apparatus 100 for the purpose of trading advertisement traffic, and in particular, the source user terminal 200A corresponding to the advertisement traffic, The demand user terminal 200B may be exemplified.
본 발명의 실시 예에 따르면, 상기 사용자 단말(200)들은 개별적으로 등록되거나, SNS 등과의 연계에 따라 등록되어 개인별 참여 인증이 처리된 단말일 수 있다. 따라서, 사용자 단말(200)은 광고 트래픽 거래 서비스를 구현하기 위한 광고 거래 서비스 제공 장치(100)에 기본적인 등록 프로세스가 완료된 단말일 수 있다.According to an embodiment of the present invention, the user terminals 200 may be individually registered or registered according to an association with SNS, etc., and may be terminals for which individual participation authentication is processed. Accordingly, the user terminal 200 may be a terminal in which the basic registration process is completed in the advertisement transaction service providing apparatus 100 for implementing the advertisement traffic transaction service.
예를 들어, 사용자 단말(200)은 거래 조건 정보와, 거래 조건부 트래픽 공급 정보 또는 거래 조건부 트래픽 수요 정보를 광고 거래 서비스 제공 장치(100)에 제공하는 하나 이상의 사용자와 연관된 장치를 포함할 수 있다. 이 경우 사용자 단말(200)은 사용자에 의해 제어되는 서버, 단말 또는 어플리케이션 중 어느 하나일 수 있다.For example, the user terminal 200 may include a device associated with one or more users that provide transaction condition information and transaction conditional traffic supply information or transaction conditional traffic demand information to the advertisement transaction service providing device 100. In this case, the user terminal 200 may be any one of a server, terminal, or application controlled by the user.
또한, 사용자 단말(200)은 공급처와 수요처의 광고 트래픽 거래 정보를 처리하기 위한 단말장치로서, 광고 매체 운영자, 광고주, 광고 대행사, 광고 구매 플랫폼(DSP), 기타 개인 사용자의 컴퓨터, 휴대폰, 스마트 폰(smart phone), 스마트 패드(smart pad), 노트북 컴퓨터(laptop computer), PDA(Personal Digital Assistants) 등이 더 예시될 수 있으나, 본 발명은 이에 한정되지 아니하며 그 이외에 사용자 입력 및 정보 표시 등이 가능한 다양한 장치일 수 있다.In addition, the user terminal 200 is a terminal device for processing the advertisement traffic transaction information of the supply and demand sources, advertising media operators, advertisers, advertising agencies, advertising purchase platforms (DSP), other personal users' computers, mobile phones, smart phones (smart phone), a smart pad (smart pad), a laptop computer (laptop computer), PDA (Personal Digital Assistants), etc. may be further illustrated, but the present invention is not limited thereto, and other user input and information display is possible. It can be a variety of devices.
또한, 사용자 단말(200)의 전부 또는 일부 기능은 광고 거래 서비스 제공 장치(100)에서 대체하여 처리될 수 있다. 예를 들어, 광고 거래 서비스 제공 장치(100)는 사용자 단말(200)로 인터페이스만을 제공하고, 광고 거래 서비스 제공 장치(100)에서 광고 거래 서비스를 위한 나머지 처리를 수행할 수도 있다.In addition, all or part of the functions of the user terminal 200 may be processed by replacing the advertisement transaction service providing apparatus 100. For example, the advertisement transaction service providing apparatus 100 may only provide an interface to the user terminal 200, and the advertisement transaction service providing apparatus 100 may perform the remaining processing for the advertisement transaction service.
한편, 광고 매체(300)는 광고 컨텐츠를 수신하여 다양한 방식의 광고를 출력하기 위한 매체 사이트를 포함할 수 있다. 그리고, 상기 광고 매체(300)는 다양한 포맷을 갖는 멀티 디바이스로 구현될 수 있다.Meanwhile, the advertisement medium 300 may include a media site for receiving advertisement content and outputting advertisements in various ways. In addition, the advertisement medium 300 may be implemented as a multi-device having various formats.
예를 들어, 광고 매체(300)는 특정 URL에 대응하는 웹 페이지를 포함할 수 있으며, 상기 웹 페이지는 TV, 컴퓨터, 휴대폰, 스마트 폰(smart phone), 스마트 패드(smart pad), 노트북 컴퓨터(laptop computer), PDA(Personal Digital Assistants), PMP(Portable Media Player), 가상 현실 제공 장치 중 어느 하나의 개별적 기기, 또는 특정 장소에 설치되는 키오스크 또는 거치형 디스플레이 장치와 같은 공용화된 디바이스 중 적어도 하나의 멀티 디바이스를 통해 제공될 수 있다.For example, the advertising medium 300 may include a web page corresponding to a specific URL, and the web page may include a TV, a computer, a mobile phone, a smart phone, a smart pad, and a notebook computer ( At least one of the individual devices of a laptop computer (PDA), Personal Digital Assistants (PDA), Portable Media Player (PMP), or virtual reality providing devices, or at least one of common devices such as kiosks or stationary display devices installed in specific places It can be provided through a device.
이와 같은 시스템 구성을 기반으로, 광고 거래 서비스 제공 장치(100)는 광고 트래픽을 조건부로 거래할 수 있으며, 이에 대응하는 가치 관리 서비스가 가능한 광고 거래 서비스를 사용자 단말(200)로 제공할 수 있다.Based on such a system configuration, the advertisement transaction service providing apparatus 100 may conditionally trade advertisement traffic, and provide an advertisement transaction service capable of corresponding value management service to the user terminal 200.
이를 위해, 광고 거래 서비스 제공 장치(100)는 공급처의 사용자 단말(200)로부터 광고가 제공될 광고 매체들에 대응하는 인벤토리 정보를 획득하고, 하나 이상의 수요처 사용자 단말로 상기 인벤토리 정보를 제공하여, 상기 인벤토리 정보별 광고 노출 트래픽에 대응하는 거래 조건부 트레이딩을 처리할 수 있다.To this end, the advertisement transaction service providing apparatus 100 obtains inventory information corresponding to advertisement media for which advertisements are to be provided from the user terminal 200 of the supplier, and provides the inventory information to one or more demanding user terminals. Transactional conditional trading corresponding to advertisement exposure traffic for each inventory information can be processed.
그리고, 광고 거래 서비스 제공 장치(100)는 상기 거래 조건부 트레이딩에 따라, 상기 광고 노출 트래픽에 대응하는 거래 체결 정보를 생성하고, 상기 거래 체결 정보에 대응하는 가치 관리 서비스를 제공하며, 상기 거래 체결 정보에 따라, 상기 인벤토리 정보별 광고 송출을 제어할 수 있다.And, the advertisement transaction service providing apparatus 100 generates transaction conclusion information corresponding to the advertisement exposure traffic according to the transaction conditional trading, provides a value management service corresponding to the transaction conclusion information, and the transaction conclusion information Accordingly, advertisement transmission for each inventory information may be controlled.
이에 따라, 광고 거래 서비스 제공 장치(100)는 광고 노출 트래픽(또는 광고 트래픽)에 대응하는 조건부 트레이딩 기반의 수요처 사용자 단말(200) 및 공급처 사용자 단말(200)간 거래 체결 및 집행을 처리하는 것으로, 이는 광고 인벤토리의 특성 및 광고 트래픽의 특성에 기인한 안정적 거래 수익 창출을 가능하게 한다.Accordingly, the advertisement transaction service providing apparatus 100 handles transaction signing and execution between the user terminal 200 and the supplier user terminal 200 based on conditional trading corresponding to advertisement exposure traffic (or advertisement traffic), This enables stable transaction revenue generation due to the characteristics of advertisement inventory and advertisement traffic.
보다 구체적으로, 공급처의 사용자 단말(200)에서는 광고 인벤토리 및 광고 트래픽에 대응하는 거래 조건 정보를 입력하여 거래 리스트에 등록할 수 있다.More specifically, the user terminal 200 of the supplier may register the transaction list by inputting transaction condition information corresponding to advertisement inventory and advertisement traffic.
퍼블리셔(사이트)의 광고 영역에 대응하는 광고 인벤토리의 경우, 고정화된 사이즈 형태를 가질 수 있으며, 예를 들어 300x250, 120x600 등의 정형화된 광고의 크기가 예시될 수 있으므로, 거래 대상 광고 인벤토리는 단위 설정 및 동작 방법이 표준화될 수 있다.In the case of the advertisement inventory corresponding to the advertisement area of the publisher (site), it may have a fixed size form, for example, the size of a standardized advertisement such as 300x250, 120x600, etc. may be exemplified, so the target advertisement inventory is set in units And the method of operation can be standardized.
따라서, 모든 사이트의 광고 인벤토리에서 발생되는 광고 트래픽의 처리 프로세스는 동일한 형태로 표준화 될 수 있다. 예를 들어, 본 발명의 실시 예에 따른 광고 트래픽은 글로벌 표준 형식(iab) 포맷에 따라 결정될 수 있다.Therefore, the process of processing advertisement traffic generated in the advertisement inventory of all sites can be standardized in the same form. For example, advertisement traffic according to an embodiment of the present invention may be determined according to a global standard format (iab) format.
그리고, 광고 인벤토리별 가치는 시간 경과에 따라 가변될 수 있는 바, 사이트별 페이지의 인기도 등에 따라 광고 트래픽의 단가는 시간대별로 다양하게 결정될 수 있다.In addition, since the value of each advertisement inventory may change over time, the unit price of advertisement traffic may be variously determined for each time period according to the popularity of a page for each site.
이와 같은 가치 변동성에 따라, 본 발명의 실시 예에 따른 광고 거래 서비스 제공 장치(100)는, 광고 트래픽에 대응하는 공급처의 거래 조건 정보와, 수요처의 거래 조건 정보를 각 사용자 단말(200)로부터 수신하고, 수신된 거래 조건 정보간 일치되는 거래에 대응하여 거래 체결 및 관리 처리를 제공하는 조건부 거래 서비스를 제공할 수 있다. 상기 거래 서비스는 선물 및 옵션 트레이딩 거래 서비스를 포함할 수 있고, 서비스 제공 장치(100)는 각 거래 조건에 따른 가치 관리 서비스를 더 제공할 수 있다.In accordance with such value volatility, the apparatus 100 for providing an advertisement transaction service according to an embodiment of the present invention receives transaction condition information of a supplier corresponding to advertisement traffic and transaction condition information of a demand destination from each user terminal 200 And, in response to the matched transaction between the received transaction conditions information, it is possible to provide a conditional transaction service that provides transaction conclusion and management processing. The transaction service may include a futures and options trading transaction service, and the service providing device 100 may further provide a value management service according to each transaction condition.
이에 따라, 다변화된 거래 조건 및 자산 변동성을 기반으로 하는 다양한 조건부 광고 트래픽의 거래를 가능하게 하며, 다각화된 가치 관리 및 수익 모니터링을 가능하게 한다.Accordingly, it is possible to trade various conditional advertisement traffic based on diversified trading conditions and asset volatility, and to enable diversified value management and profit monitoring.
또한, 광고 트래픽이 조건부 선도 거래가 가능하게 되는 바, 대형 광고주가 아닌 일반 광고주나 대행사 등에서도, 집행 시점에서의 가치 변화로 인한 불안정성을 해소할 수 있으며, 개인의 경우에도 광고 트래픽의 가치 변화 예측 거래를 통해 수익을 창출할 수 있게 된다.In addition, since ad traffic enables conditional forward trading, even in general advertisers and agencies other than large advertisers, instability due to changes in value at the time of execution can be resolved. Through this, you can make money.
이와 같은 거래 서비스를 위해, 서비스 제공 장치(100)는 사용자 단말(200)로 광고 트래픽에 대응하는 트레이딩 인터페이스를 제공할 수 있으며, 상기 트레이딩 인터페이스를 통해, 각 사용자 단말(200)은 상기 광고 트래픽의 공급 또는 수요 거래 조건 정보를 서비스 제공 장치(100)에서 관리되는 거래 리스트에 등록시킬 수 있다.For such a transaction service, the service providing apparatus 100 may provide a trading interface corresponding to the advertisement traffic to the user terminal 200, and through the trading interface, each user terminal 200 may transmit the advertisement traffic. Supply or demand transaction condition information may be registered in a transaction list managed by the service providing device 100.
그리고, 서비스 제공 장치(100)는 거래 리스트를 기반으로 거래 조건이 일치하는 거래에 대한 거래 체결 처리를 수행하고, 이에 대응하는 거래 체결 정보를 블록 체인 기반의 분산 네트워크를 통해 저장 및 관리할 수 있는 바, 이에 대하여는 보다 구체적으로 후술하도록 한다.And, the service providing device 100 performs transaction conclusion processing for a transaction with matching transaction conditions based on the transaction list, and can store and manage transaction execution information corresponding to the transaction through a blockchain-based distributed network. The bar will be described later in more detail.
여기서, 거래 조건 정보는 광고 트래픽에 대응하여 설정되는 거래 기간 정보, 거래 금액 정보, 단가 조건 정보 중 적어도 하나를 포함할 수 있으며, 상기 거래 조건 정보는, 지정된 만기 시점에 상기 광고 노출 트래픽을 상기 단가 조건 정보에 따라 거래함을 나타내는 선물 조건 정보를 포함하거나, 지정된 만기 시점에 상기 광고 노출 트래픽의 상기 단가 조건 정보에 따른 거래 옵션을 행사할 수 있음을 나타내는 옵션 조건 정보를 포함할 수 있다.Here, the transaction condition information may include at least one of transaction period information, transaction amount information, and unit price condition information set in response to advertisement traffic, and the transaction condition information is the unit price of the advertisement exposure traffic at a specified expiry time. It may include gift condition information indicating a transaction according to the condition information, or option condition information indicating that a trading option according to the unit price condition information of the advertisement exposure traffic may be exercised at a specified expiration time.
이에 따라, 사용자는 광고 인벤토리별 광고 트래픽의 가치 변동성을 예측하여 선물 또는 옵션에 대응하는 만기 시점, 거래량, 거래 기간 및 단가 조건을 결정할 수 있으며, 이후 만기 시점에 대응하는 광고 트래픽과 거래 화폐의 가치 변동에 의한 수익성의 다변화가 가능하게 된다.Accordingly, the user can determine the expiration time, transaction volume, transaction period, and unit price conditions corresponding to futures or options by predicting the value volatility of advertisement traffic by advertisement inventory, and thereafter, the value of advertisement traffic and transaction currency corresponding to the expiration time. It is possible to diversify profitability by fluctuation.
특히, 본 발명의 실시 예에 따르면, 광고 트래픽의 거래에 있어서, 그 화폐 단위를 상기 블록 체인 네트워크 기반의 광고 트래픽 암호 화폐로 지정할 수 있고, 서비스 제공 장치(100)는 이를 위한 암호 화폐 발행, 전환 및 거래 서비스를 제공할 수 있는 바, 이는 분산 장부 기반의 보다 안정적인 거래를 가능하게 할뿐만 아니라, 통합된 거래에 의해 기존의 국가별 광고 트래픽 거래로 인한 환차손 발생을 방지할 수 있으며, 국가간 환율 변동성에 의한 불확실성을 사전에 방지할 수 있으므로 거래 안정성과 편의성을 높일 수 있다.In particular, according to an embodiment of the present invention, in the transaction of advertisement traffic, the currency unit may be designated as the cryptocurrency of the advertisement traffic based on the blockchain network, and the service providing apparatus 100 issues and converts the cryptocurrency for this. And a transaction service, which not only enables more stable transactions based on distributed ledger, but also prevents exchange loss caused by existing advertisement traffic transactions by country through integrated transactions, and exchange rates between countries Since uncertainty due to volatility can be prevented in advance, transaction stability and convenience can be improved.
그리고, 이와 같은 본 발명의 실시 예에 따른 서비스 제공 장치(100)의 광고 트래픽 거래 서비스에 의해, 사용자는 선물 또는 옵션 조건으로 인한 만기 시점의 수익과, 광고 트래픽 거래에 이용된 암호 화폐의 가치 변동에 의한 수익과, 광고 인벤토리 및 광고 트래픽의 실질 가치 변동에 의한 수익이 각각 다양한 방식으로 창출될 수 있는 바, 서비스 제공 장치(100)는 체결된 거래에 대응한 실시간 수익 정보 모니터링 서비스를 제공할 수 있다.And, by the advertisement traffic transaction service of the service providing apparatus 100 according to the embodiment of the present invention, the user changes the value of the revenue at maturity due to the gift or option condition and the cryptocurrency used for the advertisement traffic transaction. The profits from and the profits from changes in the real value of ad inventory and ad traffic can be generated in various ways, and the service providing device 100 can provide a real-time profit information monitoring service corresponding to the concluded transaction. have.
도 2는 본 발명의 실시 예에 따른 서비스 제공 장치를 보다 구체적으로 설명하기 위한 블록도이다.2 is a block diagram illustrating a service providing apparatus according to an embodiment of the present invention in more detail.
도 2를 참조하면, 본 발명의 실시 예에 따른 서비스 제공 장치(100)는 제어부(110), 통신부(120), 사용자 관리부(130), 인벤토리 관리부(140), 트레이딩 처리부(150), 거래 체결 관리부(160), 가치 관리 서비스 제공부(165), 저장부(170) 및 광고 송출 관리부(180)를 포함하여 구성될 수 있다.2, the service providing apparatus 100 according to an embodiment of the present invention includes a control unit 110, a communication unit 120, a user management unit 130, an inventory management unit 140, a trading processing unit 150, and a transaction It may be configured to include a management unit 160, a value management service providing unit 165, a storage unit 170 and an advertisement delivery management unit 180.
제어부(110)는 광고 거래 서비스 제공 장치(100)의 블록 체인 네트워크 접속, 사용자 등록, 인벤토리 정보 등록, 거래 조건부 트레이딩 처리, 거래 체결 관리, 가치 관리 서비스 제공, 광고 송출 관리 및 처리 동작과, 각 구성요소의 동작 및 기능의 실행을 전반적으로 제어한다. 예를 들어, 제어부(110)는 광고 매체(300)에 대한 광고 송출 관리 기능의 전부 또는 일부를 제어하기 위한 프로세서 또는 이를 실행하기 위한 프로그램으로 구현될 수 있다.The control unit 110 accesses the blockchain network of the advertisement transaction service providing apparatus 100, user registration, inventory information registration, transaction conditional trading processing, transaction execution management, value management service provision, advertisement delivery management and processing operation, and each configuration Overall control over the behavior of elements and the execution of functions. For example, the control unit 110 may be implemented as a processor for controlling all or part of an advertisement transmission management function for the advertisement medium 300 or a program for executing the same.
그리고, 통신부(120)는 광고 거래 서비스 제공 장치(100)와 이동 통신망, 또는 인터넷망을 포함하는 무선 통신 시스템 사이, 또는 광고 컨텐츠 관리 장치(100)와 사용자 단말(200) 또는 광고 매체(300)가 위치한 네트워크 사이, 또는 블록 체인 네트워크에 접속된 노드 단말들간의 무선 통신을 가능하게 하는 하나 이상의 통신 모듈을 포함할 수 있다. 예를 들어, 통신부(120)는 이동통신 모듈, 무선 인터넷 모듈, 근거리 통신 모듈 또는 유선 통신 모듈 등을 포함할 수 있다.And, the communication unit 120 between the advertisement transaction service providing device 100 and a mobile communication network, or a wireless communication system including an Internet network, or the advertisement content management device 100 and the user terminal 200 or the advertising medium 300 It may include one or more communication modules that enable wireless communication between networks located therein, or between node terminals connected to a blockchain network. For example, the communication unit 120 may include a mobile communication module, a wireless Internet module, a short-range communication module, or a wired communication module.
사용자 관리부(130)는 광고 거래 서비스 제공 장치(100)를 이용하는 하나 이상의 사용자 단말(200)에 대한 사용자 등록 및 계정 관리를 수행한다.The user manager 130 performs user registration and account management for one or more user terminals 200 using the advertisement transaction service providing apparatus 100.
사용자 관리부(130)는 사용자 단말(200)로부터 사용자 단말(200)로 로그인한 계정 식별 정보, 사용자 단말(200)의 단말 식별 정보 또는 SNS 정보 중 적어도 하나를 포함하는 인증 정보를 수신하고, 상기 인증 정보를 이용하여 사용자 정보의 등록을 처리할 수 있다. 전술한 바와 같이, 사용자 단말(200)의 사용자는 수요처 및 공급처로 구분될 수 있으며, 수요처는 광고주, 광고 대행사, 광고 구매 플랫폼, 개인 등이 예시될 수 있고, 공급처는 광고 매체의 운영자, 퍼블리셔 기타 사용자 등을 모두 포함하여 양방향 참여가 가능할 수 있다.The user management unit 130 receives authentication information including at least one of account identification information logged into the user terminal 200 from the user terminal 200, terminal identification information of the user terminal 200, or SNS information, and the authentication Information can be used to process registration of user information. As described above, the user of the user terminal 200 may be divided into a source of demand and a source of supply, and the source of demand may include an advertiser, an advertising agency, an advertisement purchase platform, an individual, etc., and the source of supply may be an operator of an advertising medium, a publisher, etc. Two-way participation may be possible, including all users.
이에 따라, 사용자 관리부(130)는 공급처의 사용자 단말(200)이 제공하는 광고 매체 정보 및 광고 인벤토리 정보를 등록 및 관리할 수 있다.Accordingly, the user management unit 130 may register and manage advertisement medium information and advertisement inventory information provided by the user terminal 200 of the supplier.
그리고, 인벤토리 관리부(140)는 상기 사용자 관리부(130)에서 획득된 광고 인벤토리의 광고 매체 정보, 광고 크기 정보, 영역 정보, 위치 정보 및 타입 정보 중 적어도 하나를 이용한 인벤토리 정보를 획득하여 저장 및 관리할 수 잇다.In addition, the inventory management unit 140 obtains, stores, and manages inventory information using at least one of advertisement media information, advertisement size information, area information, location information, and type information of the advertisement inventory obtained from the user management unit 130. Can connect
여기서, 인벤토리 정보는 본 발명의 실시 예에 따른 광고 거래 서비스에 대한 거래 대상의 기초 정보를 형성할 수 있다. 그리고, 인벤토리 정보는 각 광고 매체(300)에서 광고가 노출되는 단위 정보를 포함할 수 있다. 예를 들어, 인벤토리 정보는 광고 매체(300)에서 출력 가능한 사이즈별 광고 아이템을 포함할 수 있다.Here, the inventory information may form basic information of a transaction target for an advertisement transaction service according to an embodiment of the present invention. In addition, the inventory information may include unit information to which advertisements are exposed in each advertisement medium 300. For example, the inventory information may include advertisement items for each size that can be output from the advertisement medium 300.
특히, 상기 광고 아이템은 광고 매체(300)의 디바이스 출력별 레이아웃을 방해하지 않으면서, 사용자의 불편함을 최소화할 수 있는 위치에 광고를 제공할 수 있는 하나 이상의 광고 위치 및 사이즈 정보를 포함할 수 있다. 이를 위해, 인벤토리 관리부(140)는 주요 광고 단위 정보와 기준 레이아웃 정보에 기초하여 각 광고 매체(300)별, 그리고 디바이스별 레이아웃 정보를 분석하고, 이에 따라 적절한 멀티 디바이스 광고 매체(300)별 인벤토리 정보를 획득하여 트레이딩 처리부(150)로 출력할 수 있다.In particular, the advertisement item may include one or more advertisement locations and size information capable of providing advertisements in a location that minimizes user discomfort without interfering with the layout of each device output of the advertisement medium 300. have. To this end, the inventory management unit 140 analyzes the layout information for each advertisement medium 300 and each device based on the main advertisement unit information and the reference layout information, and accordingly, the appropriate multi-device advertisement medium 300 inventory information To obtain and output to the trading processing unit 150.
한편, 트레이딩 처리부(150)는, 각 인벤토리 정보에 대응하는 광고 트래픽의 조건부 트레이딩 처리를 제공한다. 여기서, 트레이딩 처리부(150)는 선물 거래 모듈, 옵션 거래 모듈 및 예탁 처리 모듈을 포함할 수 있다.On the other hand, the trading processing unit 150 provides conditional trading processing of advertisement traffic corresponding to each inventory information. Here, the trading processing unit 150 may include a futures trading module, an option trading module, and a deposit processing module.
본 발명의 실시 예에 따르면, 광고 트래픽의 거래 조건은 만기 시점의 단가 조건 정보에 대응하는 선물 거래 조건, 옵션 거래 조건 중 적어도 하나의 거래 조건 정보를 포함할 수 있으며, 수요처 또는 공급처의 사용자 단말(200)을 통해 인벤토리별 광고 트래픽에 대응하는 상기 거래 조건 정보가 입력되면, 트레이딩 처리부(150)는 상기 입력된 거래 조건 정보를 포함하는 거래 조건 리스트를 생성하여, 각 사용자 단말(200)들로 제공할 수 있다.According to an embodiment of the present invention, the transaction conditions of the advertisement traffic may include at least one transaction condition information among futures transaction conditions and option transaction conditions corresponding to the unit price condition information at the expiration time, and the user terminal of the demand or supply source ( When the transaction condition information corresponding to the advertisement traffic for each inventory is input through 200), the trading processing unit 150 generates a transaction condition list including the input transaction condition information, and provides it to each user terminal 200 can do.
여기서, 상기 거래 조건 정보는 선물 거래 조건 정보와, 옵션 거래 조건 정보 중 어느 하나를 포함할 수 있다.Here, the transaction condition information may include any of futures transaction condition information and option transaction condition information.
보다 구체적으로, 선물 조건 정보는 선물 거래 모듈에 의해 처리될 수 있으며, 거래 조건에 의해 지정된 만기 시점에 상기 광고 노출 트래픽을 상기 단가 조건 정보에 따라 거래함을 나타내는 거래 정보를 포함할 수 있다. 그리고, 선물 조건 정보는 선물 거래에 대응하는 만기 시점 정보, 광고 기간 정보, 수량 정보, 단가 조건 정보 및 예치금 정보를 포함할 수 있다.More specifically, futures condition information may be processed by the futures trading module, and may include transaction information indicating that the advertisement exposure traffic is transacted according to the unit price condition information at the expiry time specified by the transaction condition. Further, the gift condition information may include expiration time information, advertisement period information, quantity information, unit price condition information, and deposit information corresponding to the futures transaction.
그리고, 선물 거래 모듈은 선물 조건 정보에 대응하는 거래 정보의 거래 체결을 위해, 상기 단가 조건 정보에 대응하는 예치금 정보를 예탁 처리 모듈로 전달할 수 있으며, 예탁 처리 모듈은 상기 예치금 정보에 대응하는 거래자 상호간 예치금을 수령하여 보유 관리할 수 있다.In addition, the futures trading module may transmit deposit information corresponding to the unit price condition information to the deposit processing module to conclude the transaction of the transaction information corresponding to the future condition information, and the deposit processing module is mutually traded between the traders corresponding to the deposit information. Deposits can be received and managed.
또한, 트레이딩 처리부(150)는 선물 거래 모듈을 통해, 만기 시점 도래시 광고 트래픽의 단가 조건 정보에 대응하는 거래 처리를 수행할 수 있으며, 예탁 처리 모듈을 통해 관리된 예치금을 반환 처리할 수 있다.In addition, the trading processing unit 150 may perform transaction processing corresponding to unit price condition information of advertisement traffic when the expiration time arrives through the futures trading module, and may return the managed deposit through the deposit processing module.
한편, 옵션 조건 정보는, 옵션 거래 모듈에 의해 처리될 수 있으며, 지정된 만기 시점에 상기 광고 노출 트래픽의 단가 조건 정보에 따른 거래 권리를 행사할 수 있음을 나타내는 거래 정보를 포함할 수 있다.Meanwhile, the option condition information may be processed by the option transaction module, and may include transaction information indicating that a trade right according to unit price condition information of the advertisement exposure traffic can be exercised at a specified expiry time.
옵션 조건 정보는, 거래 권리 정보, 만기 시점 정보, 수량 정보, 광고 기간 정보, 단가 조건 정보 및 옵션 프리미엄 정보를 포함할 수 있다. 거래 권리 정보는 매수 권리(콜옵션) 또는 매도 권리(풋옵션) 중 어느 하나의 행사 가능한 권리 정보를 포함할 수 있으며, 프리미엄 정보는 옵션에 대응하여 사전 지불이 요구되는 추가 금액 정보를 포함할 수 있다.The option condition information may include transaction right information, expiry time information, quantity information, advertisement period information, unit price condition information, and option premium information. The transaction right information may include the exercise right information of either the purchase right (call option) or the sale right (put option), and the premium information may include additional amount information requiring advance payment in response to the option. have.
옵션 거래 모듈은 옵션 조건 정보에 대응하는 거래 정보의 거래 체결을 위해, 옵션 프리미엄에 대응하는 구매자의 금액 지급 처리를 각 사용자 단말(200)로 요청할 수 있으며, 프리미엄 지급 정보는 거래 체결 관리부(160)로 전달할 수 있다.The option trading module may request payment processing of the amount of payment of the purchaser corresponding to the option premium to each user terminal 200 in order to conclude the transaction of the transaction information corresponding to the option condition information, and the premium payment information may include the transaction conclusion management unit 160 Can be delivered to.
또한, 트레이딩 처리부(150)는 옵션 거래 모듈을 통해, 만기 시점 도래시 광고 트래픽의 단가 조건 정보에 대응하는 거래 권리 옵션의 행사여부를 결정할 수 있다. 이를 위해, 트레이딩 처리부(150)는 사용자 단말(200)로 권리 옵션 행사여부정보를 요청하거나, 광고 트래픽의 시세 정보와 단가 조건 정보간 비교를 통해 자동화된 옵션 행사여부를 결정할 수 있다.In addition, the trading processing unit 150 may determine whether to exercise the trading right option corresponding to the unit price condition information of the advertisement traffic when the expiration time arrives through the option trading module. To this end, the trading processing unit 150 may request whether the right option is exercised from the user terminal 200 or may determine whether to automate the option exercise by comparing the price information of the advertisement traffic and the price condition information.
이와 같이, 트레이딩 처리부(150)는 선물 거래 모듈 및 옵션 거래 모듈을 통해 선물 거래 조건 또는 옵션 거래 조건이 입력된 거래 조건 정보간 매칭 처리를 수행할 수 있으며, 매칭된 거래 조건 정보를 거래 체결 관리부(160)로 전달하여 체결 처리를 요청할 수 있다.As such, the trading processing unit 150 may perform matching processing between transaction conditions information input with futures trading conditions or option trading conditions through the futures trading module and the option trading module, and the transaction conclusion management unit ( 160) to request the fastening process.
예를 들어, 선물 거래 모듈 및 옵션 거래 모듈은, 거래 리스트로부터 선물 조건 정보가 포함된 거래 조건 정보를 색인하고, 수요처의 선물 조건 정보와 공급처의 선물 조건 정보 또는 옵션 조건 정보가 매칭되는 거래 조건 정보를 거래 체결 관리부(160)로 전달할 수 있다.For example, the futures trading module and the option trading module index transaction condition information including future condition information from the transaction list, and transaction condition information in which the future condition information of the supply source and the future condition information or the option condition information of the supplier match. It can be delivered to the transaction conclusion management unit 160.
그리고, 거래 체결 관리부(160)는, 트레이딩 처리부(150)의 거래 모듈 및 예탁 처리 모듈의 매칭 및 처리 결과 정보를 수신하고, 매칭된 거래 조건 정보에 따른 거래 체결 및 관리 서비스를 제공한다.Then, the transaction conclusion management unit 160 receives matching and processing result information of the transaction module and the deposit processing module of the trading processing unit 150 and provides a transaction conclusion and management service according to the matched transaction condition information.
특히, 거래 체결 관리부(160)는 트레이딩 처리부(150)에서 처리된 거래 조건 정보에 대응하는 광고 트래픽의 선도 거래 계약을 체결하고, 체결된 계약 정보를 포함하는 거래 장부 데이터를 블록 체인 네트워크를 통해 분산 저장 및 관리할 수 있다.In particular, the transaction execution management unit 160 signs a leading transaction contract of advertisement traffic corresponding to the transaction condition information processed by the trading processing unit 150, and distributes the transaction book data including the concluded contract information through the blockchain network Can be stored and managed.
이를 위해, 거래 체결 관리부(160)는 거래자간 구매 계약 체결을 위한 거래 조건 정보 및 계약 증빙 정보(예를 들어, 디지털 서명 정보 등)를 수신할 수 있으며, 수신된 거래 조건 정보 및 계약 증빙 정보를 블록 체인 네트워크에 분산 저장된 장부 데이터에 저장 및 관리함으로써, 위조 및 변조를 사전에 방지할 수 있다.To this end, the transaction conclusion management unit 160 may receive transaction condition information and contract proof information (for example, digital signature information, etc.) for signing a purchase contract between traders, and receive received transaction condition information and contract proof information Forgery and tampering can be prevented in advance by storing and managing the ledger data distributed in the blockchain network.
한편, 계약 체결을 위한 금액의 지불은, 상기 광고 트래픽에 대응하여 블록 체인 네트워크 기반으로 발행된 소정의 광고 트래픽 암호 화폐로 가능할 수 있다.On the other hand, payment of the amount for signing the contract may be possible with a predetermined advertisement traffic cryptocurrency issued based on a blockchain network in response to the advertisement traffic.
예를 들어, 광고 트래픽 암호 화폐 단위는 상기 거래 조건상의 단가 조건 결정을 위한 화폐 단위일 수 있다. 따라서 거래 조건부 트레이딩에 있어서의 단가 조건 정보는, 상기 광고 트래픽 암호 화폐에 기반하여 결정될 수 있다.For example, the advertisement traffic cryptocurrency unit may be a currency unit for determining a unit price condition on the transaction conditions. Therefore, the unit price condition information in the transactional conditional trading can be determined based on the advertisement traffic cryptocurrency.
이를 위해, 가치 관리 서비스 제공부(165)는 상기 거래 체결 정보에 대응하여, 구매자 계정 및 판매자 계정 간 상기 블록 체인 네트워크 기반 광고 트래픽 암호 화폐의 거래 처리를 수행할 수 있다.To this end, the value management service providing unit 165 may perform transaction processing of the blockchain network-based advertisement traffic cryptocurrency between the buyer account and the seller account in response to the transaction conclusion information.
보다 구체적으로, 가치 관리 서비스 제공부(165)는 암호 화폐 관리 모듈을 통해, 계약 체결 대상으로 결정된 광고 트래픽에 대응하는 암호 화폐를 발행하거나, 구매자의 현금 지급에 대응하는 광고 트래픽 암호 화폐로의 전환을 처리하거나, 체결된 거래의 만기 시점 집행 또는 권리 행사에 따라 광고 트래픽 암호 화폐의 계정 간 거래 처리를 수행할 수 있다.More specifically, through the cryptocurrency management module, the value management service providing unit 165 issues cryptocurrency corresponding to the advertisement traffic determined as the contract conclusion target, or converts the advertisement traffic into cryptocurrency corresponding to the buyer's cash payment. The transaction may be processed between the accounts of the advertising traffic cryptocurrency according to the execution of the expiration time of the concluded transaction or exercise of rights.
예를 들어, 수요처의 사용자 단말(200)의 경우, 트레이딩을 위한 거래 자금을 형성하기 위해, 상기 암호 화폐 관리 모듈로 계좌 입금 정보를 제공하고, 이에 대응하는 광고 트래픽 암호 화폐를 발행받을 수 있다.For example, in the case of the user terminal 200 at the demand destination, in order to form a transaction fund for trading, account deposit information may be provided to the cryptocurrency management module, and corresponding advertising traffic cryptocurrency may be issued.
또한, 가치 관리 서비스 제공부(165)는 거래소 모듈을 통해, 외부 거래소의 다른 암호 화폐와 상기 광고 트래픽 암호 화폐간 전환 또는 역전환 처리를 제공할 수 있는 바, 사용자는 상기 거래소 모듈을 이용한 암호 화폐 간 전환 거래 서비스 및 현금 전환 거래 서비스를 제공받을 수 있으며, 화폐간 시세 변동에 따른 다변화된 수익을 창출할 수 있다.In addition, the value management service providing unit 165 may provide conversion or reverse conversion processing between the cryptocurrency of the advertisement traffic and other cryptocurrencies of the external exchange through the exchange module, and the user can use the exchange module to cryptocurrency You can be provided with inter-conversion transaction service and cash-conversion transaction service, and you can generate diversified profits due to fluctuations in market prices between currencies.
한편, 가치 관리 서비스 제공부(165)는 체결된 거래의 만기 시점 집행에 따라 상기 광고 트래픽 암호 화폐의 거래를 처리할 수 있는 바, 상기 거래 체결 정보에 대응하는 구매 완료를 처리할 수 있다. 이에 따라, 거래 체결 관리부(160)는 상기 구매 완료된 상기 거래 체결 정보를 상기 블록 체인 네트워크를 이용하여 다시 분산 공유할 수 있다.On the other hand, the value management service providing unit 165 can process the transaction of the advertisement traffic cryptocurrency according to the execution of the expiration time of the concluded transaction, and can process the purchase completion corresponding to the transaction conclusion information. Accordingly, the transaction conclusion management unit 160 may decentralize and share the purchased transaction information by using the blockchain network.
한편, 가치 관리 서비스 제공부(165)는 수익 관리 모듈을 통해, 상기 거래 체결 정보를 이용한 거래 수익 관리 정보를 모니터링할 수 있으며, 상기 모니터링된 거래 수익 관리 정보를 각 사용자 단말(200)로 제공할 수 있다.Meanwhile, the value management service providing unit 165 may monitor transaction profit management information using the transaction conclusion information through the profit management module, and provide the monitored transaction profit management information to each user terminal 200 Can be.
예를 들어, 상기 거래 수익 관리 정보는, 상기 인벤토리에 대응하는 광고 트래픽 가치 정보, 상기 거래 체결 정보에 대응하는 화폐 전환 가치 정보 및 상기 거래 체결 정보에 포함된 선물 또는 옵션 조건 정보에 기초하여 산출되는 현재 수익율 정보를 포함할 수 있다.For example, the transaction revenue management information is calculated based on advertisement traffic value information corresponding to the inventory, currency conversion value information corresponding to the transaction conclusion information, and futures or option condition information included in the transaction conclusion information. It may include current yield information.
또한, 상기 거래 수익 관리 정보는, 상기 인벤토리에 대응하는 광고 트래픽 가치 정보, 상기 거래 체결 정보에 대응하는 화폐 전환 가치 정보 및 상기 거래 체결 정보에 포함된 선물 또는 옵션 조건 정보 중 적어도 하나에 따른 가치 변동 정보를 포함할 수 있다.In addition, the transaction profit management information, the value change according to at least one of advertising traffic value information corresponding to the inventory, currency conversion value information corresponding to the transaction conclusion information, and futures or option condition information included in the transaction conclusion information Information may be included.
이와 같이, 사용자는 선물 또는 옵션 조건 정보에 기초하여 체결된 광고 트래픽 거래 계약의 가치 변동과, 현재 보유한 암호 화폐의 가치 변동과, 광고 트래픽의 가치 변동 등 다각화된 요인에 따른 수익 정보를 분석 및 모니터링 할 수 있게 된다.As described above, the user analyzes and monitors profit information according to diversified factors such as the value fluctuation of the ad traffic transaction contract, the value fluctuation of the cryptocurrency currently held, and the value fluctuation of the advertisement traffic based on the future or option condition information. I can do it.
한편, 광고 송출 관리부(180)는, 광고 송출을 위한 전반적인 광고 데이터 관리 및 처리를 수행하며, 상기 조건부 거래의 만기 시점 도래에 의해 광고 트래픽 정보를 최종적으로 구매한 수요처 사용자 단말(200)의 광고 데이터에 기초하여, 각 광고 매체들에 대한 상기 인벤토리별 거래 기간동안의 광고 송출을 제어할 수 있다.Meanwhile, the advertisement transmission management unit 180 performs overall advertisement data management and processing for advertisement transmission, and advertisement data of the user terminal 200 of the consumer who finally purchased advertisement traffic information by the expiration of the conditional transaction. Based on this, it is possible to control the transmission of advertisements during the transaction period for each inventory for each advertisement medium.
도 3은 본 발명의 실시 예에 따른 거래 조건 설정 인터페이스를 설명하기 위한 도면이며, 도 4는 본 발명의 실시 예에 따른 거래 조건 정보 및 체결 정보의 처리 예시도이다.3 is a diagram for explaining a transaction condition setting interface according to an embodiment of the present invention, and FIG. 4 is an exemplary diagram of processing of transaction condition information and conclusion information according to an embodiment of the present invention.
먼저, 도 3을 참조하면, 트레이딩 처리부(150)는 공급처의 사용자 단말(200)로 거래 조건 설정 인터페이스를 제공할 수 있는 바, 사용자는 인터페이스를 통해 거래 대상 인벤토리 정보를 입력할 수 있으며, 이에 대응하는 광고 트래픽 거래 조건 정보를 입력하여 서비스 제공 장치(100)로 전송할 수 있다.First, referring to FIG. 3, the trading processing unit 150 can provide a transaction condition setting interface to the user terminal 200 of the supplier, and the user can input the transaction target inventory information through the interface. The advertisement traffic transaction condition information may be inputted and transmitted to the service providing apparatus 100.
먼저, 인벤토리 정보는 광고 매체별 인벤토리에 대응하는 사이트 정보, 크기 정보, 위치 정보, 타입 정보 중 적어도 하나를 포함할 수 있다.First, the inventory information may include at least one of site information, size information, location information, and type information corresponding to the inventory for each advertisement medium.
그리고, 광고 트래픽 거래 조건 정보는, 선물 조건 정보 또는 옵션 조건 정보를 포함할 수 있는 바, 각 선물 또는 옵션 거래 조건별 단가 조건 정보와 세부 조건 정보가 입력될 수 있다. 단가 정보는 eCPM(1000회 유효 노출 당 비용) 단가 기준 입력에 대응할 수 있으며, 상기 단가 기준은 전술한 광고 트래픽 암호 화폐 단위로 입력될 수 있다.In addition, as the advertisement traffic transaction condition information may include future condition information or option condition information, unit price condition information and detailed condition information for each future or option transaction condition may be input. The unit price information may correspond to an eCPM (cost per 1000 effective exposure) unit price criterion, and the unit price criterion may be input in the unit of advertising traffic cryptocurrency described above.
또한, 세부 조건 정보는 거래 선호도 정보, 거래 기간(광고 기간) 정보, 거래 가능 광고 트래픽 수량 정보를 포함할 수 있는 바, 총 거래 금액은 직접 입력되거나 단가 기준 입력에 따라 자동 계산될 수 있다.In addition, the detailed condition information may include transaction preference information, transaction period (advertisement period) information, and tradeable advertisement traffic quantity information, and the total transaction amount may be directly input or automatically calculated according to a unit price basis input.
그리고, 도 4에 도시된 바와 같이 입력된 거래 조건 정보는 각 수요처의 사용자 단말(200)들로 제공될 수 있는 바, 광고 트래픽 거래 조건 리스트의 형태로 제공될 수 있다.And, as shown in FIG. 4, the input transaction condition information may be provided to the user terminals 200 of each demand destination, and may be provided in the form of a list of advertisement traffic transaction conditions.
예를 들어, 도 4에 도시된 바와 같이, 서비스 제공 장치(100)는, 공급처 단말(200)에서 지정된 인벤토리에 대한 광고 트래픽의 현황 자료를 기반으로 기간, 노출 영역의 형태, 노출수, CTR(클릭률) 등의 기본 분석 정보를 산출하여 상기 리스트에 부가 제공할 수 있으며, 상기 리스트에는 각 거래 조건별 상기 사전 입력된 선물 또는 옵션 거래 조건 정보가 포함될 수 있다.For example, as illustrated in FIG. 4, the service providing apparatus 100 may provide a period, a type of an exposed area, an impression number, and a CTR (based on the current state data of advertisement traffic for the inventory specified in the source terminal 200). Basic analysis information such as click rate) may be calculated and additionally provided to the list, and the list may include information on the pre-input futures or option transaction conditions for each transaction condition.
예를 들어, 퍼블리셔의 사용자 단말(200)에서 선물 또는 옵션 조건부 광고 노출 트래픽의 단가를 입력하면, 리스트에는 선물 또는 옵션의 조건부 거래 정보가 등록되며, 거래를 희망하는 광고주의 사용자 단말(200)들로 거래 조건 정보가 노출됨될 수 있다.For example, if a unit price of a gift or option conditional advertisement exposure traffic is input from the publisher's user terminal 200, the conditional transaction information of the gift or option is registered in the list, and the advertiser's user terminals 200 wishing to trade As a result, transaction condition information may be exposed.
그리고, 서비스 제공 장치(100)는, 광고주의 사용자 단말(200)로부터 거래 리스트에 대응하는 수요처의 거래 조건 정보를 입력받아 거래 조건 정보간 매칭여부를 확인할 수 있다.In addition, the service providing apparatus 100 may receive the transaction condition information of the demand destination corresponding to the transaction list from the advertiser's user terminal 200 and check whether the transaction condition information matches.
거래 조건 정보가 매칭되는 경우, 거래자 상호간 정보 및 거래 조건 정보가 상기 거래 조건 리스트에서 분리되어 거래 체결 관리부(160)로 전달될 수 있다.When the transaction condition information is matched, information between traders and transaction condition information may be separated from the transaction condition list and transmitted to the transaction conclusion management unit 160.
그리고, 거래 체결 관리부(160)는 사용자 단말(200)의 예탁 처리 및 증빙 서류 정보를 요청하고, 이에 대응하는 예탁 처리 확인 및 증빙 서류 정보가 수신된 경우, 거래 체결 정보를 생성하여 블록 체인 네트워크를 통한 분산 장부의 보관 처리를 수행할 수 있다.Then, the transaction conclusion management unit 160 requests the deposit processing and supporting document information of the user terminal 200, and when the corresponding deposit processing confirmation and supporting document information is received, generates the transaction conclusion information to create a blockchain network. Storage processing of the distributed ledger can be performed.
이에 따라, 체결된 거래에 의해, 광고주는 광고 트래픽의 선물 거래 권한을 확보하거나, 옵션 거래의 만기 시점 행사권한을 확보할 수 있으며, 이에 대한 계약 체결 정보가 위변조되지 않은 분산 장부에 저장되는 바, 거래 안정성 및 보안성을 확보할 수 있다.Accordingly, by the concluded transaction, the advertiser can secure the authority to trade the futures of the advertising traffic, or secure the exercise authority at the expiration of the option transaction, and the information on the conclusion of the contract is stored in the unchanged distributed ledger, Transaction stability and security can be secured.
도 5는 본 발명의 실시 예에 따른 수익 관리 모듈의 처리 정보를 설명하기 위한 도면이다.5 is a view for explaining processing information of a profit management module according to an embodiment of the present invention.
도 5를 참조하면, 본 발명의 실시 예에 따른 가치 관리 서비스 제공부(165)는, 수익 관리 모듈을 포함할 수 있으며, 본 발명의 실시 예에 따른 수익 관리 모듈은 다변화된 수익 요인을 모니터링하고 관리하기 위한 인벤토리 현황 모듈, 보유 트래픽 가치 평가 모듈, 암호 화폐 가치 환산 모듈, 거래 조건부 수익 분석 모듈 중 적어도 하나를 포함할 수 있다.Referring to FIG. 5, the value management service providing unit 165 according to an embodiment of the present invention may include a profit management module, and the profit management module according to an embodiment of the present invention monitors diversified profit factors and It may include at least one of an inventory status module for management, a value evaluation module for owned traffic, a cryptocurrency value conversion module, and a transaction conditional revenue analysis module.
먼저, 인벤토리 현황 모듈은, 인벤토리 관리부(140)에서 관리되는 인벤토리별 광고 트래픽 판매 단가 정보를 제공할 수 있으며, 인벤토리 별 잔여 광고 트래픽 현황 정보를 제공할 수 있다.First, the inventory status module may provide advertisement traffic sales unit price information for each inventory managed by the inventory management unit 140, and may provide residual advertisement traffic status information for each inventory.
그리고, 보유 트래픽 가치 평가 모듈은, 인벤토리 트래픽 구입을 통해 실현된 보유 트래픽의 현재 가치 평가 정보를 제공할 수 있다. 여기서, 보유 트래픽 가치 평가 모듈은 구입 시점의 트래픽 가치(트래픽 거래 시세가)와 현재 시점의 트래픽 가치를 기준으로 하는 트래픽 수익 평가 지표 정보를 분석하여, 사용자 단말(200)로 제공할 수 있다.In addition, the holding traffic valuation module may provide current valuation information of the holding traffic realized through the purchase of inventory traffic. Here, the retained traffic value evaluation module may analyze the traffic profit evaluation index information based on the traffic value at the time of purchase (traffic transaction price) and the current value of the traffic, and provide it to the user terminal 200.
그리고, 암호 화폐 가치 환산 모듈은 트래픽 구입을 위해 구매한 광고 트래픽 암호 화폐의 가치 환산 정보를 제공할 수 있다.In addition, the cryptocurrency value conversion module may provide value conversion information of the advertising traffic cryptocurrency purchased for traffic purchase.
예를 들어, 광고 트래픽 암호 화폐는, 현금 또는 다른 화폐로 그 가치가 환산될 수 있다. 이에 따라, 가치 환산 모듈은 암호 화폐 구입 시점의 광고 트래픽 암호 화폐 가치(암호 화폐 거래 시세가)와 현재 시점의 광고 트래픽 암호 화폐 가치를 기준으로 하는 암호 화폐 가치 수익 평가 지표 정보를 분석하여, 사용자 단말(200)로 제공할 수 있다.For example, the advertising traffic cryptocurrency can be converted into its value in cash or other currency. Accordingly, the value conversion module analyzes the cryptocurrency value revenue evaluation index information based on the advertising traffic cryptocurrency value at the time of cryptocurrency purchase (cryptocurrency transaction market price) and the advertising traffic cryptocurrency value at the present time, and the user terminal (200).
한편, 거래 조건부 수익 분석 모듈은, 체결된 선물 또는 옵션 조건부 거래의 만기 시점에 예상되는 수익 분석 정보를 사용자 단말(200)로 제공할 수 있다.Meanwhile, the transaction conditional revenue analysis module may provide the user terminal 200 with the profit analysis information expected at the expiration of the concluded futures or option conditional transaction.
거래 조건부 수익 분석 모듈은, 전술한 보유 트래픽 가치 변동과, 암호 화폐의 가치 변동 및 인벤토리 현황 정보를 통합 분석하여, 선물 거래 집행시의 수익성 분석 정보 또는 옵션 거래 행사시의 수익성 분석 정보를 실시간으로 제공할 수 있다.The transaction conditional revenue analysis module provides a real-time analysis of profitability analysis information when executing futures trading or profitability analysis information when an option transaction is exercised by integrating and analyzing the above-mentioned traffic value fluctuation, cryptocurrency value fluctuation, and inventory status information. can do.
이에 따라, 공급처와 수요처의 사용자 단말(200) 각각은 선도 판매 또는 구매한 트래픽에 대한 현재 기준의 수익성 및 변동에 대한 정보를 파악할 수 있으며, 실시간으로 변동되는 금액의 증감 폭을 통해 예상 수익율을 확인할 수 있다.Accordingly, each of the user terminal 200 of the supply source and the demand destination can grasp information about profitability and fluctuation of the current standard for the traffic that has been sold or purchased, and check the expected rate of return through the increase or decrease of the amount that fluctuates in real time. Can be.
도 6은 본 발명의 실시 예에 따른 시스템 동작을 설명하기 위한 흐름도이다.6 is a flowchart illustrating a system operation according to an embodiment of the present invention.
도 6을 참조하면, 본 발명의 실시 예에 따른 서비스 제공 장치(100)는, 사용자 관리부(130)를 통해 사용자 단말(200)로부터의 트레이딩 거래 사용자 등록 요청을 처리한다(S101).Referring to FIG. 6, the service providing apparatus 100 according to an embodiment of the present invention processes a transaction transaction user registration request from the user terminal 200 through the user management unit 130 in operation S101.
그리고, 서비스 제공 장치(100)는, 공급처의 사용자 입력에 따른 거래 조건부 광고 트래픽 트레이딩 리스트를 구성하며(S103), 이에 대응하는 실시간 트레이딩 정보를 각 사용자 단말(200)들로 제공한다(S105).Then, the service providing apparatus 100 composes a transaction conditional advertisement traffic trading list according to the user input of the supplier (S103), and provides real-time trading information corresponding to each of the user terminals 200 (S105).
그리고, 서비스 제공 장치(100)는 수요처의 사용자 단말(200)에서 수신된 거래 조건과 매칭되는 거래 조건을 상기 거래 조건부 광고 트래픽 트레이딩 리스트에서 색인한다(S107).Then, the service providing apparatus 100 indexes the transaction conditions matching the transaction conditions received from the user terminal 200 at the demand destination in the transaction conditional advertisement traffic trading list (S107).
거래 조건이 매칭된 경우, 서비스 제공 장치(100)는 트레이딩 처리부(150)를 통해, 상기 매칭된 거래 조건에 대응하는 거래자간 예탁금 입금을 요청 및 처리하며(S109), 거래 체결 관리부(160)를 통해 거래 체결 정보에 상응하는 증빙정보를 획득한다(S111). 여기서, 증빙 정보는 거래자간 암호화된 디지털 서명 정보가 예시될 수 있다.When the transaction conditions are matched, the service providing device 100 requests and processes the deposit of deposits between traders corresponding to the matched transaction conditions through the trading processing unit 150 (S109), and the transaction conclusion management unit 160 Evidence information corresponding to the transaction conclusion information is obtained through (S111). Here, the digital signature information encrypted between traders may be exemplified as the supporting information.
이후, 서비스 제공 장치(100)의 거래 체결 관리부(160)는 거래 체결 정보를 블록 체인 기반 분산 장부 데이터로 형성하여 저장할 수 있으며, 블록 체인 네트워크를 구성하는 다른 노드 단말들로 전파하여 검증 요청할 수 있다(S113).Thereafter, the transaction execution management unit 160 of the service providing device 100 may form and store transaction execution information as blockchain-based distributed ledger data, and propagate it to other node terminals constituting the blockchain network for verification request. (S113).
한편, 서비스 제공 장치(100)의 가치 관리 서비스 제공부(165)는 광고 트래픽 및 암호 화폐의 가치 유동성에 따른 실시간 가치 관리 서비스를 제공한다(S115).On the other hand, the value management service providing unit 165 of the service providing device 100 provides a real-time value management service according to the value liquidity of advertisement traffic and cryptocurrency (S115).
그리고, 만기 시점이 도래한 경우, 서비스 제공 장치(100)는 가치 관리 서비스 제공부(165)를 통해, 거래 체결 정보에 기초한 광고 트래픽의 거래 집행 또는 옵션 행사를 처리할 수 있으며, 이에 따른 암호 화폐의 지불 거래 처리를 제공할 수 있다(S117).And, when the expiration time has arrived, the service providing device 100 may process transaction execution or option exercise of advertisement traffic based on the transaction conclusion information through the value management service providing unit 165, and accordingly cryptocurrency It can provide a payment transaction processing of (S117).
한편, 거래된 광고 트래픽을 구매 완료한 수요자 단말(200)의 광고 데이터 송출 요청에 따라, 서비스 제공 장치(100)의 광고 송출 관리부(180)는 거래 대상 인벤토리에 대한 거래 기간 및 트래픽 양에 따른 상기 광고 데이터의 광고 송출을 제어 관리할 수 있다(S119).Meanwhile, in response to a request for sending advertisement data of the consumer terminal 200 that has completed the purchase of the traded advertisement traffic, the advertisement transmission management unit 180 of the service providing device 100 may be configured according to the transaction period and the traffic amount for the target inventory Advertisement transmission of advertisement data may be controlled and managed (S119).
도 7은 본 발명의 실시 예에 따른 수익 관리 모듈의 처리를 설명하기 위한 도면이다.7 is a view for explaining the processing of the revenue management module according to an embodiment of the present invention.
도 7을 참조하면, 본 발명의 실시 예에 따른 서비스 제공 장치(100)의 거래 수익 관리부는, 공급처 사용자 단말(200A) 및 수요처 사용자 단말(200B) 각각에 대응하는 수익 정보의 모니터링 및 분석 정보의 제공 처리를 수행할 수 있다.Referring to FIG. 7, the transaction profit management unit of the service providing apparatus 100 according to an embodiment of the present invention monitors and analyzes profit information corresponding to each of the supply source user terminal 200A and the demand source user terminal 200B. Provision processing can be performed.
특히, 전술한 바와 같이 수익 관리 모듈은, 인벤토리 현황 분석, 보유 트래픽 가치 평가, 암호 화폐 가치 환산 및 거래 조건부 수익 분석 정보를 제공할 수 있다. 이는 서비스 제공 장치(100)가, 수요처 및 공급처 사용자 단말(200)들로, 인벤토리를 통한 투자 가치에 대한 평가 금액을 제시함으로써, 사용자가 수익률을 실시간으로 확인하게 하고, 이를 통한 재판매 및 집행의 효과성을 평가할 수 있는 지표를 제공받을 수 있게 한다.In particular, as described above, the revenue management module may provide inventory status analysis, value evaluation of the traffic held, cryptocurrency value conversion, and transaction conditional revenue analysis information. This allows the service providing device 100 to present the evaluation amount of the investment value through the inventory to the user terminal 200 of the demand and supply, thereby allowing the user to check the return in real time, and the effect of resale and execution through this Make it possible to be provided with indicators to assess gender.
특히, 본 발명의 실시 예에 따르면, 단순한 현금 집행이 아닌 암호 화폐로 전환된 액수에 따른 선물 선도 거래 또는 옵션 권리 거래가 처리되는 바, 이 과정에서 화폐 전환에 의한 인벤토리의 가치가 가변화될 수 있다.Particularly, according to an embodiment of the present invention, since the futures forward transaction or the option right transaction according to the amount converted into cryptocurrency rather than simply executing cash is processed, the value of the inventory due to currency conversion may be varied in this process. .
이에 따라, 공급처 사용자 단말(200A)에서는 지급받은 암호 화폐의 유동적 가치 변화에 따른 수익성을 확인할 수 있게 되며, 수요처 사용자 단말(200B)에서는 선물 또는 옵션 거래에 따라 확보된 만기시점까지의 기간 동안의 인벤토리의 가변적 가치 변동을 확인할 수 있고, 이에 대응하는 재판매 여부를 결정하거나, 실 집행 시점의 수익화를 요청할 수 있다.Accordingly, the supply terminal user terminal 200A can check the profitability according to the change in the liquid value of the received cryptocurrency, and the supply terminal user terminal 200B inventory for a period up to the maturity point secured by the futures or options transaction. You can check the variable value fluctuation of, decide whether to resell it, or request monetization at the time of actual execution.
이를 각 주체별 처리 프로세스로 설명하면, 먼저 공급처 사용자 단말(200A)에서는 거래 만기 시점 정보, 인벤토리 정보, 거래 트래픽 정보, 판매단가 정보(ePCM 기준, 광고 트래픽 암호화폐 단위 환산)를 거래 조건 정보로서 입력하고, 입력된 거래에 대한 체결 대기를 처리할 수 있다. 또한, 공급처 사용자 단말(200A)은 서비스 제공 장치(100)로 체결 조건의 조절 범위 정보를 제공함으로써, 거래 체결률을 높일 수 있다.If this is described as a processing process for each actor, first, the supply user terminal 200A inputs transaction expiration time information, inventory information, transaction traffic information, and unit price information (ePCM standard, advertisement traffic cryptocurrency unit conversion) as transaction condition information. And, it can process the waiting for the entered transaction. In addition, the supply user terminal 200A can increase the transaction signing rate by providing the control range information of the signing condition to the service providing device 100.
그리고, 공급처 사용자 단말(200A)은 서비스 제공 장치(100)의 거래 체결에 의해, 미래 발생될 광고 트래픽에 대한 선행 판매(선물 조건) 또는 판매 권한의 판매(옵션 조건)를 실현하게 되는 바, 자금 마련 및 안정적 광고 수익에 대한 확보가 가능한 거래 가치를 창출할 수 있다.And, the supply source user terminal 200A realizes a pre-sale (gift condition) or a sale right (option condition) for advertisement traffic to be generated in the future by signing a transaction of the service providing apparatus 100, and fund It is possible to create a transaction value that can be prepared and secured for stable advertising revenue.
또한, 서비스 제공 장치(100)는 공급처 사용자 단말(200A)로 변동 가치에 따른 수익 관리 정보를 제공할 수 있는 바, 이는 광고 트래픽 암호 화폐의 시세가치의 변동성과 현금 전환 시점에 따라 결정될 수 있다. 공급처 사용자 단말(200A)은 적절한 시점에 현금 전환 등을 요청함으로써, 광고 트래픽의 가치를 향상 시킬 수 있는 기회를 추가적으로 획득할 수 있다.In addition, the service providing apparatus 100 may provide profit management information according to the fluctuation value to the supply user terminal 200A, which may be determined according to the volatility of the advertising traffic cryptocurrency and the timing of cash conversion. The source user terminal 200A may additionally acquire an opportunity to improve the value of advertisement traffic by requesting cash conversion or the like at an appropriate time.
한편, 수요처 사용자 단말(200B)은 서비스 제공 장치(100)로부터 제공된 거래 조건 리스트를 출력하고, 이에 대응하는 구매 예치금(또는 증거금)의 광고 트래픽 암호 화폐 전환을 서비스 제공 장치(100)로 요청한다.Meanwhile, the demand user terminal 200B outputs a list of transaction conditions provided from the service providing device 100 and requests the service providing device 100 to convert the advertisement traffic cryptocurrency of the purchase deposit (or margin) corresponding thereto.
이후, 수요처 사용자 단말(200B)은 광고 트래픽 암호 화폐 기반의 예치금 또는 증거금 납입과, 구매 필요 정보를 입력함으로써 거래 체결을 완료할 수 있으며, 서비스 제공 장치(100)로부터, 만기 시점에 따른 단가 조건 정보 기반 거래 대금의 지불 및 광고 트래픽의 구매 처리를 제공받을 수 있다.Subsequently, the user terminal 200B of the demand destination may complete the transaction by entering deposit or margin payment based on the advertisement traffic cryptocurrency, and purchase required information, and the unit price condition information according to the expiration time from the service providing device 100 Payment of the base transaction price and purchase processing of advertisement traffic may be provided.
이에 따라, 수요처 사용자 단말(200B)은 미래의 인벤토리를 선행 구매함으로써 필요한 시점의 광고 노출 공간을 확보할 수 있는 거래 가치를 창출할 수 있게 된다.Accordingly, the user terminal 200B of the demand destination can create a transaction value capable of securing an advertisement exposure space at a required point in time by purchasing the future inventory in advance.
또한, 서비스 제공 장치(100)는 수요처 사용자 단말(200B)로 변동 가치에 따른 수익 관리 정보를 제공할 수 있는 바, 그 변동 가치는 1차적으로 광고 트래픽 암호 화폐의 시세가치의 현재 가치와 만기 시점 가치의 변동성에 따라 결정될 수 있다. 또한, 그 변동 가치는 2차적으로 광고 트래픽 자체의 가치 변동성에 따라 결정될 수 있는 바, 그 가치는 광고 트래픽 암호 화폐 단위 기반으로 결정될 수 있다.In addition, the service providing device 100 may provide profit management information according to the fluctuating value to the user terminal 200B of the consumer, which is primarily the current value and expiration time of the market value of the advertising traffic cryptocurrency. It can be determined by the volatility of the value. In addition, the value of the fluctuation can be determined based on the value fluctuation of the advertisement traffic itself, and the value can be determined based on the unit of cryptocurrency of the advertisement traffic.
이에 따라, 서비스 제공 장치(100)는 수익 관리 모듈을 통해 상기 암호 화폐의 1차 가치 변동성에 따른 1차 수익을 연산하고, 상기 1차 수익에 대응하는 상기 2차 가치 변동성에 따른 수익 조정 처리를 수행함으로써, 전체 수익 변동 정보를 산출하여 수요처 사용자 단말(200B)로 제공할 수 있다.Accordingly, the service providing apparatus 100 calculates the primary revenue according to the primary value volatility of the cryptocurrency through the revenue management module, and performs the profit adjustment processing according to the secondary value volatility corresponding to the primary revenue. By performing, it is possible to calculate the total profit fluctuation information and provide it to the demand user terminal 200B.
이와 같이, 서비스 제공 장치(100)는, 수익 관리 모듈을 통해, 광고 트래픽 암호 화폐의 가치 변동 정보를 제공할 수 있으며, 거래 조건에 따른 만기 시점의 광고 트래픽 가치 변동을 예측할 수 있는 바, 이에 따른 수익율 변화 차트 정보 또는 수익율 변화 정보를 그래프 또는 수치 정보로 제공할 수 있는 바, 사용자가 용이하게 수익 변화를 모니터링할 있게 하며, 이에 따른 광고 트래픽의 거래 활성화를 유도할 수 있다.As described above, the service providing device 100 may provide the value change information of the advertisement traffic cryptocurrency through the revenue management module, and can predict the change in the value of the advertisement traffic at the expiration time according to the transaction conditions. Since the rate of change chart information or rate of change information can be provided as graphs or numerical information, the user can easily monitor the change in revenue, and thus, can induce the transaction activation of advertisement traffic.
상술한 본 발명에 따른 방법은 컴퓨터에서 실행되기 위한 프로그램으로 제작되어 컴퓨터가 읽을 수 있는 기록 매체에 저장될 수 있으며, 컴퓨터가 읽을 수 있는 기록 매체의 예로는 ROM, RAM, CD-ROM, 자기 테이프, 플로피디스크, 광 데이터 저장장치 등이 있다.The method according to the present invention described above is produced as a program for execution on a computer and can be stored in a computer-readable recording medium. Examples of the computer-readable recording medium include ROM, RAM, CD-ROM, and magnetic tape. , Floppy disk, and optical data storage.
컴퓨터가 읽을 수 있는 기록 매체는 네트워크로 연결된 컴퓨터 시스템에 분산되어, 분산방식으로 컴퓨터가 읽을 수 있는 코드가 저장되고 실행될 수 있다. 그리고, 상기 방법을 구현하기 위한 기능적인(function) 프로그램, 코드 및 코드 세그먼트들은 본 발명이 속하는 기술분야의 프로그래머들에 의해 용이하게 추론될 수 있다.The computer-readable recording medium can be distributed over network coupled computer systems so that the computer readable code is stored and executed in a distributed fashion. In addition, functional programs, codes, and code segments for implementing the method can be easily inferred by programmers in the technical field to which the present invention pertains.
또한, 이상에서는 본 발명의 바람직한 실시예에 대하여 도시하고 설명하였지만, 본 발명은 상술한 특정의 실시예에 한정되지 아니하며, 청구범위에서 청구하는 본 발명의 요지를 벗어남이 없이 당해 발명이 속하는 기술분야에서 통상의 지식을 가진 자에 의해 다양한 변형 실시가 가능한 것은 물론이고, 이러한 변형 실시들은 본 발명의 기술적 사상이나 전망으로부터 개별적으로 이해되어서는 안될 것이다.In addition, although the preferred embodiments of the present invention have been illustrated and described above, the present invention is not limited to the specific embodiments described above, and the technical field to which the present invention pertains without departing from the gist of the present invention claimed in the claims. In addition, various modifications can be implemented by those having ordinary knowledge in the course, and these modifications should not be individually understood from the technical idea or prospect of the present invention.

Claims (19)

  1. 광고 거래 서비스 제공 방법에 있어서,In the advertisement transaction service providing method,
    광고가 제공될 광고 매체에 대응하는 인벤토리 정보를 획득하는 단계;Obtaining inventory information corresponding to the advertisement medium on which the advertisement will be provided;
    상기 인벤토리 정보별 광고 노출 트래픽에 대응하는 거래 조건부 트레이딩을 처리하는 단계;Processing transactional conditional trading corresponding to the advertisement exposure traffic for each inventory information;
    상기 거래 조건부 트레이딩에 따라, 상기 광고 노출 트래픽에 대응하는 거래 체결 정보를 생성하고, 상기 거래 체결 정보에 대응하는 가치 관리 서비스를 제공하는 단계; 및Generating transaction conclusion information corresponding to the advertisement exposure traffic according to the transaction conditional trading, and providing a value management service corresponding to the transaction conclusion information; And
    상기 거래 체결 정보에 따라, 상기 인벤토리 정보별 광고 송출을 제어하는 단계를 포함하는And controlling the transmission of advertisements for each inventory information according to the transaction conclusion information.
    광고 거래 서비스 제공 방법.How to provide advertising trading services.
  2. 제1항에 있어서,According to claim 1,
    상기 거래 체결 정보는, 상기 광고 노출 트래픽의 단가 조건 정보를 포함하는 거래 조건 정보를 포함하는The transaction conclusion information includes transaction condition information including unit price condition information of the advertisement exposure traffic
    광고 거래 서비스 제공 방법.How to provide advertising trading services.
  3. 제2항에 있어서,According to claim 2,
    상기 거래 조건 정보는, 지정된 만기 시점에 상기 광고 노출 트래픽을 상기 단가 조건 정보에 따라 거래함을 나타내는 선물 조건 정보를 포함하는The transaction condition information includes gift condition information indicating that the advertisement exposure traffic is transacted according to the unit price condition information at a specified expiration time.
    광고 거래 서비스 제공 방법.How to provide advertising trading services.
  4. 제2항에 있어서,According to claim 2,
    상기 거래 조건 정보는, 지정된 만기 시점에 상기 광고 노출 트래픽의 단가 조건 정보에 따른 거래 권리를 행사할 수 있음을 나타내는 옵션 조건 정보를 포함하는The transaction condition information includes option condition information indicating that a trade right according to the unit price condition information of the advertisement exposure traffic can be exercised at a specified expiration time.
    광고 거래 서비스 제공 방법.How to provide advertising trading services.
  5. 제1항에 있어서,According to claim 1,
    상기 가치 관리 서비스를 제공하는 단계는,The step of providing the value management service,
    상기 거래 체결 정보에 대응하여, 구매자 계정 및 판매자 계정 간 상기 블록 체인 네트워크 기반 광고 트래픽 암호 화폐의 거래 처리를 수행하는 단계;In response to the transaction conclusion information, performing a transaction processing of the cryptocurrency based on the blockchain network between a buyer account and a seller account;
    상기 광고 트래픽 암호 화폐의 거래 처리에 따라, 상기 거래 체결 정보에 대응하는 구매 완료를 처리하는 단계; 및Processing a purchase completion corresponding to the transaction conclusion information according to the transaction processing of the advertisement traffic cryptocurrency; And
    상기 구매 완료된 상기 거래 체결 정보를 상기 블록 체인 네트워크를 이용하여 분산 공유하는 단계를 포함하는Distributing and sharing the transaction completion information of the purchase using the blockchain network
    광고 거래 서비스 제공 방법.How to provide advertising trading services.
  6. 제5항에 있어서,The method of claim 5,
    상기 가치 관리 서비스를 제공하는 단계는,The step of providing the value management service,
    상기 암호 화폐에 대응하는 전환 거래 서비스를 제공하는 단계를 더 포함하는Further comprising the step of providing a conversion transaction service corresponding to the cryptocurrency
    광고 거래 서비스 제공 방법.How to provide advertising trading services.
  7. 제1항에 있어서,According to claim 1,
    상기 가치 관리 서비스를 제공하는 단계는,The step of providing the value management service,
    상기 거래 체결 정보를 이용한 거래 수익 관리 정보를 모니터링하는 단계; 및Monitoring transaction profit management information using the transaction conclusion information; And
    상기 모니터링된 거래 수익 관리 정보를 상기 거래 체결 정보의 구매자 단말로 전송하는 단계를 포함하는And transmitting the monitored transaction profit management information to the purchaser terminal of the transaction conclusion information.
    광고 거래 서비스 제공 방법.How to provide advertising trading services.
  8. 제7항에 있어서,The method of claim 7,
    상기 거래 수익 관리 정보는,The transaction revenue management information,
    상기 인벤토리에 대응하는 광고 트래픽 가치 정보, 상기 거래 체결 정보에 대응하는 암호 화폐의 가치 정보 및 상기 거래 체결 정보에 포함된 거래 조건 정보에 기초하여 산출되는 현재 수익율 정보를 포함하는It includes advertisement traffic value information corresponding to the inventory, value information of cryptocurrency corresponding to the transaction conclusion information, and current yield information calculated based on transaction condition information included in the transaction conclusion information
    광고 거래 서비스 제공 방법.How to provide advertising trading services.
  9. 제8항에 있어서,The method of claim 8,
    상기 거래 수익 관리 정보는,The transaction revenue management information,
    상기 인벤토리에 대응하는 광고 트래픽 가치 정보, 상기 거래 체결 정보에 대응하는 암호 화폐 가치 정보 및 상기 거래 체결 정보에 포함된 거래 조건 정보 중 적어도 하나에 따른 가치 변동 정보를 포함하는It includes advertisement traffic value information corresponding to the inventory, cryptocurrency value information corresponding to the transaction conclusion information, and value change information according to at least one of transaction condition information included in the transaction conclusion information
    광고 거래 서비스 제공 방법. How to provide advertising trading services.
  10. 광고 거래 서비스 제공 장치에 있어서,In the advertisement transaction service providing device,
    광고가 제공될 광고 매체에 대응하는 인벤토리 정보를 획득하는 인벤토리 관리부;An inventory management unit acquiring inventory information corresponding to an advertisement medium on which advertisements will be provided;
    상기 인벤토리 정보별 광고 노출 트래픽에 대응하는 거래 조건부 트레이딩을 처리하는 트레이딩 처리부;A trading processing unit that processes transactional conditional trading corresponding to the advertisement exposure traffic for each inventory information;
    상기 거래 조건부 트레이딩에 따라, 상기 광고 노출 트래픽에 대응하는 거래 체결 정보를 생성하고, 상기 거래 체결 정보에 대응하는 가치 관리 서비스를 제공하는 서비스 제공부; 및A service providing unit for generating transaction conclusion information corresponding to the advertisement exposure traffic and providing a value management service corresponding to the transaction conclusion information according to the transaction conditional trading; And
    상기 거래 체결 정보에 따라, 상기 인벤토리 정보별 광고 송출을 제어하는 광고 송출 관리부를 포함하는In accordance with the transaction conclusion information, including an advertisement transmission management unit for controlling the advertisement transmission for each inventory information
    광고 거래 서비스 제공 장치.Advertising transaction service providing device.
  11. 제10항에 있어서,The method of claim 10,
    상기 거래 체결 정보는, 상기 광고 노출 트래픽의 단가 조건 정보를 포함하는 거래 조건 정보를 포함하는The transaction conclusion information includes transaction condition information including unit price condition information of the advertisement exposure traffic
    광고 거래 서비스 제공 장치.Advertising transaction service providing device.
  12. 제11항에 있어서,The method of claim 11,
    상기 거래 조건 정보는, 지정된 만기 시점에 상기 광고 노출 트래픽을 상기 단가 조건 정보에 따라 거래함을 나타내는 선물 조건 정보를 포함하는The transaction condition information includes gift condition information indicating that the advertisement exposure traffic is transacted according to the unit price condition information at a specified expiration time.
    광고 거래 서비스 제공 장치.Advertising transaction service providing device.
  13. 제11항에 있어서,The method of claim 11,
    상기 거래 조건 정보는, 지정된 만기 시점에 상기 광고 노출 트래픽의 거래를 상기 단가 조건 정보에 따라 행사할 수 있음을 나타내는 옵션 조건 정보를 포함하는The transaction condition information includes option condition information indicating that a transaction of the advertisement exposure traffic can be exercised according to the unit price condition information at a specified expiration time.
    광고 거래 서비스 제공 장치.Advertising transaction service providing device.
  14. 제10항에 있어서,The method of claim 10,
    상기 서비스 제공부는The service provider
    상기 거래 체결 정보를 분산 공유된 블록 체인 네트워크를 이용하여 생성하거래 체결 정보 관리부; 및A transaction conclusion information management unit for generating the transaction conclusion information using a distributed shared blockchain network; And
    상기 거래 체결 정보에 대응하여, 구매자 계정 및 판매자 계정 간 상기 블록 체인 네트워크 기반 광고 트래픽 암호 화폐의 거래 처리를 수행하는 암호 화폐 관리부;를 포함하고,In response to the transaction conclusion information, the cryptocurrency management unit for performing transaction processing of the cryptocurrency based on the blockchain network between the buyer account and the seller account; includes,
    상기 거래 체결 정보 관리부는, 상기 구매 완료된 상기 거래 체결 정보를 상기 블록 체인 네트워크를 이용하여 분산 공유하는The transaction execution information management unit distributes and shares the transaction completion information of the purchase using the blockchain network.
    광고 거래 서비스 제공 장치.Advertising transaction service providing device.
  15. 제14항에 있어서,The method of claim 14,
    상기 암호 화폐 관리부는,The cryptocurrency management unit,
    상기 암호 화폐에 대응하는 개별 거래 서비스를 제공하는Providing individual transaction services corresponding to the cryptocurrency
    광고 거래 서비스 제공 장치.Advertising transaction service providing device.
  16. 제10항에 있어서,The method of claim 10,
    상기 서비스 제공부는,The service providing unit,
    상기 거래 체결 정보를 이용한 거래 수익 관리 정보를 모니터링하고, 상기 모니터링된 거래 수익 관리 정보를 상기 거래 체결 정보의 구매자 단말로 전송하는 수익 정보 관리부를 포함하는And a profit information management unit that monitors transaction profit management information using the transaction conclusion information and transmits the monitored transaction profit management information to the purchaser terminal of the transaction conclusion information.
    광고 거래 서비스 제공 장치.Advertising transaction service providing device.
  17. 제16항에 있어서,The method of claim 16,
    상기 거래 수익 관리 정보는,The transaction revenue management information,
    상기 인벤토리에 대응하는 광고 트래픽 가치 정보, 상기 거래 체결 정보에 대응하는 암호 화폐의 가치 정보 및 상기 거래 체결 정보에 포함된 거래 조건 정보에 기초하여 산출되는 현재 수익율 정보를 포함하는It includes advertisement traffic value information corresponding to the inventory, value information of cryptocurrency corresponding to the transaction conclusion information, and current yield information calculated based on transaction condition information included in the transaction conclusion information
    광고 거래 서비스 제공 장치Advertising transaction service provision device
  18. 제17항에 있어서,The method of claim 17,
    상기 거래 수익 관리 정보는,The transaction revenue management information,
    상기 인벤토리에 대응하는 광고 트래픽 가치 정보, 상기 거래 체결 정보에 대응하는 암호 화폐 가치 정보 및 상기 거래 체결 정보에 포함된 거래 조건 정보 중 적어도 하나에 따른 가치 변동 정보를 포함하는It includes advertisement traffic value information corresponding to the inventory, cryptocurrency value information corresponding to the transaction conclusion information, and value change information according to at least one of transaction condition information included in the transaction conclusion information
    광고 거래 서비스 제공 장치.Advertising transaction service providing device.
  19. 제1항 내지 제9항 중 어느 한 항에 기재된 방법을 컴퓨터에서 실행시키기 위한 프로그램이 기록된 비 휘발성 기록 매체.A non-volatile recording medium on which a program for executing a method according to any one of claims 1 to 9 on a computer is recorded.
PCT/KR2018/012983 2018-10-30 2018-10-30 Method and device for providing advertisement traffic transaction service WO2020091095A1 (en)

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