WO2019234464A1 - Externally directed advertising system for closed passenger cars - Google Patents
Externally directed advertising system for closed passenger cars Download PDFInfo
- Publication number
- WO2019234464A1 WO2019234464A1 PCT/IB2018/000598 IB2018000598W WO2019234464A1 WO 2019234464 A1 WO2019234464 A1 WO 2019234464A1 IB 2018000598 W IB2018000598 W IB 2018000598W WO 2019234464 A1 WO2019234464 A1 WO 2019234464A1
- Authority
- WO
- WIPO (PCT)
- Prior art keywords
- advertising system
- directed advertising
- externally directed
- externally
- passenger cars
- Prior art date
Links
Classifications
-
- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F21/00—Mobile visual advertising
- G09F21/04—Mobile visual advertising by land vehicles
- G09F21/048—Advertisement panels on sides, front or back of vehicles
-
- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F21/00—Mobile visual advertising
- G09F21/04—Mobile visual advertising by land vehicles
-
- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F27/00—Combined visual and audible advertising or displaying, e.g. for public address
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0265—Vehicular advertisement
Definitions
- the invention relates to an interactive advertising system in parked vehicles that is directed to passengers outside.
- Parked vehicles are highly effective advertising spaces for passers-by, because they regular- ly come into their field of vision and the advertising message must not be specially focused.
- advertising communication has only limits effect, as there is generally no di- rect way for the recipient to develop a purchase or get in communication with the advertiser.
- image advertising however, the usable areas are too small, unless the vehicle or trailer is widely covered with the advertisements. But that is contrary to traffic safety regu- lations, as well as impeding private use and prestige.
- DE 10151545 (B2) and WO 22003 036 599 A3 propose a device to grasp interchangeable posters on body sur- faces in aluminium profiles mounted thereon. With DE 197 159 09, this should also be feasi- ble on truck tarpaulins, while DE 20 2012 01 17 59 also proposes for aircraft cabins.
- Object of the present invention is therefore to enable advertising with interactive function for pedestrians on parked cars.
- SOLUTION The object is achieved in displays, placed on the rear shelf of cars near the window and equipped with sensors that allow interaction through the rear window.
- the display can be a rigid representation, e.g. by an imprint or a glued-on foil.
- the preferred embodiment is with alternately switched LEDs, variable brightness or varying content on a digital display that allows pictorial representations to attract attention.
- interactivity can be effected by the display having a scanable code which is decoded on a mobile phone with a corresponding app.
- a scanable code which is decoded on a mobile phone with a corresponding app.
- QR codes this is a two-dimensional barcode.
- An attachment offers itself here at the rear side windows of cars, on whose transparency according to legal regulations only limited requirements exist, if necessary also on the rear window.
- the communi- cation takes place in that hand gestures are recognized from the system by means of pro- jected marking points and a camera and evaluated in such a way that actions can be solved.
- Fig. 1 shows the system structure by way of example on a round housing (1 ), consisting of the housing body (2) and the housing cover (3). Inside is a square self-illuminating display (4), which is partially visible through a round opening in the housing cover (5).
- accumulators (6) and a control and charging unit (7) are mounted in the housing body (2) accumulators (6) and a control and charging unit (7) are mounted.
- photovoltaic elements (8) conduct the electrical power generated there by means of power line (9) to the control and charging unit (7), this regulates and then directs the storage and the consumption of energy in the accumulators (6) via a power line (10).
- the control and charging unit (7) controls the image contents of the display (4) via a data line (1 1 ), supplies it with electrical energy and controls LEDs (12).
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- Physics & Mathematics (AREA)
- General Physics & Mathematics (AREA)
- Engineering & Computer Science (AREA)
- Theoretical Computer Science (AREA)
- Business, Economics & Management (AREA)
- Accounting & Taxation (AREA)
- Marketing (AREA)
- Illuminated Signs And Luminous Advertising (AREA)
Abstract
Externally directed advertising system for closed passenger cars By means of an interactive system with a display (4), advertising messages are communicated to passers-by from the inside of automobiles.
Description
Externally directed advertising system for closed passenger cars
FIELD OF THE INVENTION
The invention relates to an interactive advertising system in parked vehicles that is directed to passengers outside.
BACKGROUND OF THE INVENTION / PROBLEM TO BE SOLVED
Parked vehicles are highly effective advertising spaces for passers-by, because they regular- ly come into their field of vision and the advertising message must not be specially focused. However, such advertising communication has only limite effect, as there is generally no di- rect way for the recipient to develop a purchase or get in communication with the advertiser. For effective image advertising however, the usable areas are too small, unless the vehicle or trailer is widely covered with the advertisements. But that is contrary to traffic safety regu- lations, as well as impeding private use and prestige.
Already more effective are forms of advertising that trigger a direct reaction of the recipient.
In the case of parked vehicles, due to the regulations, this can only be done by means of advertising messages positioned in the interior of the vehicle. But these appear to be too conspicuous to the outside and there is initially hardly any handle for interacting. PRIOR ART
There are various forms of advertising on motor vehicles known. Thus, DE 10151545 (B2) and WO 22003 036 599 A3 propose a device to grasp interchangeable posters on body sur- faces in aluminium profiles mounted thereon. With DE 197 159 09, this should also be feasi- ble on truck tarpaulins, while DE 20 2012 01 17 59 also proposes for aircraft cabins.
However, such proposals to date include only pictorial representations and no interactive elements, apart from tear-off strips on posters and notes that contain contact phone num- bers, email-addresses or more, so that they do not yet have an interactive content.
TASK OF THE INVENTION
Object of the present invention is therefore to enable advertising with interactive function for pedestrians on parked cars.
SOLUTION
The object is achieved in displays, placed on the rear shelf of cars near the window and equipped with sensors that allow interaction through the rear window.
In this case, the display can be a rigid representation, e.g. by an imprint or a glued-on foil. However, the preferred embodiment is with alternately switched LEDs, variable brightness or varying content on a digital display that allows pictorial representations to attract attention.
In a simple way, interactivity can be effected by the display having a scanable code which is decoded on a mobile phone with a corresponding app. Particularly suitable for this purpose are QR codes (this is a two-dimensional barcode).
With the recorded code and the app it is then possible to trigger actions that are replicated on the display and possibly controlled by the app.
An attachment offers itself here at the rear side windows of cars, on whose transparency according to legal regulations only limited requirements exist, if necessary also on the rear window.
In an optional embodiment, without the use of a mobile device of the recipient, the communi- cation takes place in that hand gestures are recognized from the system by means of pro- jected marking points and a camera and evaluated in such a way that actions can be solved.
In an extended version, it is possible to activate a traffic jam message on the display via a local radio signal.
CLOSER DESCRIPTION ALONG TO THE DRAWING
Fig. 1 shows the system structure by way of example on a round housing (1 ), consisting of the housing body (2) and the housing cover (3). Inside is a square self-illuminating display (4), which is partially visible through a round opening in the housing cover (5).
In the housing body (2) accumulators (6) and a control and charging unit (7) are mounted. In the housing cover mounted photovoltaic elements (8) conduct the electrical power generated there by means of power line (9) to the control and charging unit (7), this regulates and then directs the storage and the consumption of energy in the accumulators (6) via a power line (10).
The control and charging unit (7) controls the image contents of the display (4) via a data line (1 1 ), supplies it with electrical energy and controls LEDs (12).
Claims
1 . Externally directed advertising system for the rear window of closed passenger cars, comprising a variable graphical light area and variable interactive components.
2. Externally directed advertising system according to claim 1 , comprising that the
graphical light area is self-illuminated or illuminated from outside.
3. Externally directed advertising system according to claim 1 and 2, comprising a interactive component, which is embodied as a two-dimensional barcode.
4. Externally directed advertising system according to claim 1 , 2 and 3, comprising that the variable graphical light area is embodied as electronic display
5. Externally directed advertising system according to claim 1 , comprising a communication channel for transfer data to and from the system.
6. An externally-directed advertising system according to claim 1 , comprising a local ra- dio transmitter with which the system can be changed in previously defined states.
Priority Applications (1)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
PCT/IB2018/000598 WO2019234464A1 (en) | 2018-06-04 | 2018-06-04 | Externally directed advertising system for closed passenger cars |
Applications Claiming Priority (1)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
PCT/IB2018/000598 WO2019234464A1 (en) | 2018-06-04 | 2018-06-04 | Externally directed advertising system for closed passenger cars |
Publications (1)
Publication Number | Publication Date |
---|---|
WO2019234464A1 true WO2019234464A1 (en) | 2019-12-12 |
Family
ID=62713031
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
PCT/IB2018/000598 WO2019234464A1 (en) | 2018-06-04 | 2018-06-04 | Externally directed advertising system for closed passenger cars |
Country Status (1)
Country | Link |
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WO (1) | WO2019234464A1 (en) |
Citations (7)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
DE19715909A1 (en) | 1996-04-17 | 1997-10-30 | Rapolder Brigitte | Truck body cover e.g. van bodies |
WO2003036599A2 (en) | 2001-10-23 | 2003-05-01 | Petrick Egbert | Advertising medium system |
DE202012011759U1 (en) | 2012-12-07 | 2013-02-26 | Multi-Lite Lichttechnik Handelsgesellschaft mbH | Use of organic light emitting diode (OLED) or active matrixe light emitting diode (AMOLED) technology to display light, advertising and information on aircraft interior components. |
US20140141840A1 (en) * | 2012-11-20 | 2014-05-22 | Paulo Jorge Caldas Pereira, JR. | Mobile electronic display |
US20150025975A1 (en) * | 2013-07-22 | 2015-01-22 | Adam Wallach | Personal Expression and Advertising Display for a Vehicle |
US20150220991A1 (en) * | 2014-02-05 | 2015-08-06 | Harman International Industries, Incorporated | External messaging in the automotive environment |
US20160098756A1 (en) * | 2013-06-03 | 2016-04-07 | Emotovate Pty Ltd | Device and system for displaying advertising |
-
2018
- 2018-06-04 WO PCT/IB2018/000598 patent/WO2019234464A1/en active Application Filing
Patent Citations (8)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
DE19715909A1 (en) | 1996-04-17 | 1997-10-30 | Rapolder Brigitte | Truck body cover e.g. van bodies |
WO2003036599A2 (en) | 2001-10-23 | 2003-05-01 | Petrick Egbert | Advertising medium system |
DE10151545B4 (en) | 2001-10-23 | 2005-12-01 | Egbert Petrick | advertising system |
US20140141840A1 (en) * | 2012-11-20 | 2014-05-22 | Paulo Jorge Caldas Pereira, JR. | Mobile electronic display |
DE202012011759U1 (en) | 2012-12-07 | 2013-02-26 | Multi-Lite Lichttechnik Handelsgesellschaft mbH | Use of organic light emitting diode (OLED) or active matrixe light emitting diode (AMOLED) technology to display light, advertising and information on aircraft interior components. |
US20160098756A1 (en) * | 2013-06-03 | 2016-04-07 | Emotovate Pty Ltd | Device and system for displaying advertising |
US20150025975A1 (en) * | 2013-07-22 | 2015-01-22 | Adam Wallach | Personal Expression and Advertising Display for a Vehicle |
US20150220991A1 (en) * | 2014-02-05 | 2015-08-06 | Harman International Industries, Incorporated | External messaging in the automotive environment |
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