WO2019221575A1 - 유저 반응형 프로모션 상품 판매 시스템 및 그 방법 - Google Patents

유저 반응형 프로모션 상품 판매 시스템 및 그 방법 Download PDF

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Publication number
WO2019221575A1
WO2019221575A1 PCT/KR2019/006009 KR2019006009W WO2019221575A1 WO 2019221575 A1 WO2019221575 A1 WO 2019221575A1 KR 2019006009 W KR2019006009 W KR 2019006009W WO 2019221575 A1 WO2019221575 A1 WO 2019221575A1
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WIPO (PCT)
Prior art keywords
product
user
sales
promotional
responsive
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PCT/KR2019/006009
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English (en)
French (fr)
Inventor
박길주
Original Assignee
남기원
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
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Publication date
Application filed by 남기원 filed Critical 남기원
Publication of WO2019221575A1 publication Critical patent/WO2019221575A1/ko

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0211—Determining the effectiveness of discounts or incentives
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0257—User requested
    • G06Q30/0258—Registration
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices

Definitions

  • the present invention relates to a user-responsive promotional merchandise sales system and method thereof, in which the discount rate is continuously increased at regular intervals and the discount rate desired by each participant prior to the exhaustion of the number of promotional products provided by the seller. It relates to a user-responsive promotional product sales system and a method for performing user-selected product selection and product sorting based on a user's participation application signal in a promotional sales service base that enables the purchase and purchase of a product.
  • Coupons that are provided to users when a single sale occurs offline provide a free product cost for one sale if they generate 10 sales, but merchants provide a huge promotion cost of 10%, which is economically expensive.
  • sorting can be performed from product sourcing reflected by user's preference without additional preference survey or analysis, and the page view for ranking can be increased rapidly.
  • the aim is to provide a user-responsive promotional product sales system and methodology that can increase the conversion rate of purchases by managing the personal credit that is weighted at the time of application.
  • the user can selectively transmit the service participation request signal for a specific product among the product information participating in the promotion product sales service, which continuously increases the discount rate every hour, and receive and view user-responsive product selection information and product formation information.
  • Terminal (2) receives user's participation request signal for promotion products for a certain period of time, based on the user response product selection and product combination, the discount rate continuously increases every certain time, the seller Before the exhaustion of the number of promotional products provided by the customer, the promotional sales service for each product, which competes with each participating consumer to secure the desired discount rate, is carried out through the user terminal (2) and the smart communication processing server (10).
  • a user responsive promotional merchandise sales system is provided, which is characterized by what has been achieved.
  • the smart sales processing server 10 is a promotional sales service.
  • a user-responsive promotional product sales system which registers the product information of participating sellers in the product pool 1 * 001.
  • the smart sales processing server 10 includes a promotion sales service.
  • a user-responsive promotional product sales system includes a preference score calculation unit 30 that calculates a preference score for each product based on a participation application signal of a participating user.
  • the smart sales processing server 10 is a promotional sales service.
  • a priority sorting unit (32) for enabling a user to view a preference of each product based on a participation application signal of a participating user; and a sale for determining a selling time for each product according to the order determined by the preference ranking unit (32).
  • a user-responsive promotional product sales system is provided, which comprises an organization table preparation section 34.
  • the sales schedule preparation unit ( 34) may arrange the sales time slots in order of the products with the highest priority, and may be configured to arrange the sales time zones of the products with the highest priority at the time of high sales rate.
  • a user responsive promotional product sales system is provided.
  • the priority sorting unit 32 classifies each product by category and sets a user preference for each category. 2019/221575 1 »(: 1 ⁇ 1 ⁇ 2019/006009
  • the smart sales processing server () 0 is used for a promotion notification service.
  • the smart sales processing server 10 includes a member information management unit 14 that manages member identification information, personal information, application identification information, and phone number identification information therein;
  • the discount rate is continuously increased every certain time, and before the exhaustion of the number of promotional products provided by the seller, the discount rate acquisition competition signal is received and the processing is performed so that each participating consumer can secure the desired discount rate. Discount rate acquisition competition
  • a processing unit 16 a product information registration unit 26 in which a seller registers a product to be sold through a promotion sales service; and a participation signal receiving unit that receives a promotion sales service participation request signal for a specific product from the user terminal 2;
  • a user-responsive promotional merchandise sales system comprising a control unit (40) which displays the user's preferences for each product and ranks them and processes the product schedule table according to the ranking. . ;
  • a user-response promotional product sales system is provided, which is characterized in that the time limit for determination is daily, weekly or monthly.
  • the smart sales processing server 10 therein, the goods of the seller
  • a user-responsive promotional product sales system which further includes an additional discount setting section 38 that allows the seller to set information on whether the seller is to add information.
  • the preference score operation unit 30 is a promotion for the preference score operation.
  • a user-responsive promotional product sales system is provided that is configured in conjunction with credit rating-based weighting point grant (36) that allows weighting to be calculated based on the credit rating for each user participating in the sales service.
  • the credit rating based weighting score (36) is determined after the discount rate is secured.
  • the user-responsive promotional product sales system is characterized by granting the credit rating of the user who canceled the purchase conversion lower, reflecting the frequency, and reflecting the frequency of participation and discount rate application signals. Is provided.
  • the smart sales processing server 10 is consumed therein for each user.
  • a personal purchase-related information register 22 for registering plan information or interest information or a pre-participation signal (if a pre-sourcing product is registered);
  • the user response type further includes a sourcing product (commodity group) ranking sorter 24 which selects, registers, ranks and sorts the pre-sourcing product (or product group) through analysis of the information register 22.
  • a promotional product sales system is provided. 2019/221575 1 »(: 1 ⁇ 1 ⁇ 2019/006009
  • the personal purchase related information registration section 22 is provided with a user-responsive promotional product sales system, which is characterized by receiving product sourcing request information for a certain period of time.
  • the present invention relates to a process of registering a sale product in a product pool (13 ⁇ 40); a process in which a bismart sales processing server 10 receives a signal for selecting a specific product and participating in a promotion sale service. ; 0) the process of composing the product combination reflecting the number of users' participation in each product within a certain period of time; and when the promotion sales service time for each product arrives, the discount rate is increased to equal size starting from 0%, and the quantity of the product registered by the seller Proceeding with a promotional sales service that allows the user to select and obtain a desired discount rate before all are exhausted; (b) registering the user information in which the smart sales processing server 10 secures a discount rate for each product;
  • a user responsive promotional product selling method is provided, which comprises the step of processing payment of a user whose reflected discount rate is secured by the smart sales processing server 10.
  • the process 0 is a process in which the smart sales processing server 10 counts the number of participation applications of the user for each product within a predetermined period, and calculates a score; the ranking in which the number of participation applications of the user for each product is reflected within a predetermined period is reflected.
  • a method of selling a user-promoted promotional product is provided, which includes a process of determining a ranking in which the number of participation applications of each product is reflected.
  • the process 0 is a process of setting the selling time zones in order of products before the ranking, and in order to arrange the selling time zones of the products with the higher selling rate at the higher sales rate when the ranking is determined.
  • a method of selling a user-responsive promotional product characterized in that the included.
  • the 0 ) process is classified by category to rank the product preferences.
  • a method for selling a user-responsive promotional product characterized in that a reservation for setting a discount rate that the user wants to acquire is restricted from accepting an application after the product schedule is determined.
  • step (1) the discount rate that can be obtained by the consumer is specified.
  • a method of selling a user-reactive promotional product is provided, which allows the service to be carried out with the discount rate limited.
  • the user response promotion is characterized in that the weighting of the participation application signal is applied based on the credit rating of each user participating in the promotion sales service.
  • a product selling method is provided.
  • the credit rating is determined by the user who canceled the purchase conversion after securing the discount rate. 2019/221575 1 »(: 1 ⁇ 1 ⁇ 2019/006009
  • a user responsive promotional product selling method is provided which is characterized by a low credit rating, a frequency of reflection, and a frequency of participation and a frequency of request for securing a discount rate.
  • the smart sales processing server 10 is to register the consumption plan information or interest information for each user; and preliminary sourcing by analyzing the consumption plan information or interest information for each user
  • a method of selling a user-responsive promotional product is provided that further includes selecting, registering, ranking, and sourcing the product (or product group).
  • the smart sales processing server 10 schedules before the process.
  • a user-reactive promotional product sales system may source a product by reflecting the user's preferences prior to sourcing the product to be sold through a promotion sales service.
  • a promotion sales service may source a product by reflecting the user's preferences prior to sourcing the product to be sold through a promotion sales service.
  • the advantage of sourcing products with preference is to expect a minimum sales rate.
  • FIG. 1 is a schematic diagram showing a schematic configuration of a user-responsive promotional product sales system according to an embodiment of the present invention
  • FIG. 2 is a diagram showing the main configuration and function of the smart sales processing server included in the user-responsive promotional product sales system according to an embodiment of the present invention
  • FIG. 3 is a diagram showing a sales schedule of a promotional sales service performed through a user-responsive promotional product sales system according to an embodiment of the present invention.
  • FIG. 4 is a diagram illustrating a user-responsive organization table determination state made through a user-responsive promotional product sales system according to an embodiment of the present invention.
  • FIG. 5 is a view showing a discount rate acquisition competition process performed through a user-responsive promotional product sales system according to an embodiment of the present invention.
  • FIG. 7 is a block diagram showing the configuration of the smart sales processing server included in the user-responsive promotional product sales system according to an embodiment of the present invention.
  • FIG. 7 is a diagram illustrating a differentiated preference score processing state according to user credit class through a user-responsive promotional product sales system according to an embodiment of the present invention.
  • FIG. 8 is a diagram illustrating a rank change state in which additional benefits of a seller participating in a user-responsive promotional product sales system according to an embodiment of the present invention are reflected;
  • FIG. 9 is a diagram illustrating a user reaction product sourcing process through a user reaction promotional product sales system according to an embodiment of the present invention.
  • FIG. 1 is a schematic diagram showing a schematic configuration of a user-responsive promotional product sales system according to an embodiment of the present invention
  • Figure 2 is a smart sales processing server included in the user-responsive promotional product sales system according to an embodiment of the present invention
  • Fig. 3 shows the main configuration and function of the present invention
  • Fig. 3 shows a sales schedule of a promotion sales service performed through a user-responsive promotional product sales system according to an embodiment of the present invention.
  • Fig. 4 is an embodiment of the present invention.
  • FIG. 5 is a diagram illustrating a user-responsive promotional product decision state achieved through a user-reactive promotional product sales system according to the present invention.
  • FIG. 5 shows a state of obtaining a discount rate competition process through a user-reactive promotional product sales system according to an embodiment of the present invention. It's a limit.
  • the user-responsive promotional product sales system continuously increases the discount rate at regular time intervals and provides the discount rate desired by each participating consumer before the sale of the number of promotional products provided by the seller. Participation of users on a promotional sales service basis that allows them to select and purchase products 978
  • Purchasing conversion rate can be handled by product sourcing reflecting user's preference without any separate survey or analysis, and the page view for ranking can be increased drastically. It is a system that can be raised.
  • the user-responsive promotional product sales system is a promotional product sales system reflecting user preference, and has three major functions.
  • the first is the user preference reflecting product sourcing function, which means that the product sourcing request information and pre-participation request have already been received in the previous phase of the product so that user preferences can be sourced.
  • the user-responsive promotional product sales system has a function of creating a user preference reflecting product listing table.
  • the rankings are aggregated and exposed, and when the aggregates are received, the schedule time is determined to reflect the user preferences.
  • the third function is to weight the participation signal based on the user's creditworthiness, and to create a product sourcing and organization table reflecting the preferences.
  • the system communicates with the consumer, so as to source the products by reflecting the total preferences of the participating consumers, and organize them by product rank by reflecting the overall preferences, thereby fulfilling the functions as an advertisement media, thereby further promoting the advertising function and sales activation. It's a system that can be hardened.
  • the user-responsive promotional product sales system participates in the service of a specific product, among the product information participating in the promotional product sales service, which continuously increases the discount rate at regular time intervals.
  • a user terminal for selectively transmitting an application signal and receiving and viewing user response product selection information and product organization information; and receiving a user's participation application signal for each product for a promotional sales service for a period of time. Selecting and responding to user-responsive products on a regular basis, the discount rate continues to increase at regular intervals, and each competitor competes to secure the discount rate desired by each participant prior to the exhaustion of the number of promotional products offered by the seller.
  • a smart sales processing server 10 that performs a promotional sales service via the user terminal 2 and the show communication method.
  • the seller passes through the seller terminal (6) to the smart sales processing server (10).
  • Apply for the promotion sales service upload and register the product information and the seller information.
  • the seller must also register the number of products to participate in the sale when registering the product information.
  • the smart sales processing server 10 registers the product information of the seller participating in the promotion sales service in the product pool 13 ⁇ 401 so that the user can view the product pool through the user terminal 2. (13 ⁇ 401) to access each product information.
  • the user terminal 2 included in the user-responsive promotional product sales system transmits a signal therein through the show communication module to the smart sales processing server 10 therein.
  • the purchase information interface application 4 for viewing the information transmitted by the sales processing server 10 is mounted.
  • the smart sales processing server 10 includes a preference score calculation unit 30 that calculates a preference score for each product based on a user's participation application signal participating in a promotion sales service.
  • the smart sales processing server 10 includes a preference rank ordering unit 32 which enables a user to view a preference order of each product based on a user's participation application signal participating in a promotion sales service;
  • a sales schedule preparation unit 34 for defining a selling time for each product according to the ranking determined by the ranking sorting unit 32 is included.
  • the user-responsive promotional product sales system allows communication based on the user's preference.
  • the user's preference is meaningful because the preference of each product is meaningful. However, if you have a good feeling about the product but do not actually intend to purchase the product, or if you have already purchased the product, the preferences of such users are meaningless in this sales system. Compute calculations based on the application information of users who are willing to participate in the sales service of the specific product sold in the package.
  • the smart sales processing server 10 When received from the user, the smart sales processing server 10 gives a preference score of one point, receives the participation signals of other users in real time, and updates the preference score.
  • the smart sales processing server 10 compares the sum of the points in the preference score calculation unit 30 with each product to give a ranking in real time.
  • the sales schedule preparation unit 34 may be configured to organize the sales time zones in the order of the products in the order of priority, and may be arranged to arrange the sales time zones of the products in the ranks in the time zone with the highest sales rate.
  • the user-responsive promotional product sales system is to classify the preferences by category in order to prevent the preferences concentrated on the products of a specific product group, the preference ordering Part (32) classifies each product by category so as to be able to determine the product preferences of each category. 2019/221575 1 »(: 1 ⁇ 1 ⁇ 2019/006009
  • the smart sales processing server 10 collects the participation application signal of the user participating in the promotion sales service until a predetermined time, and reflects the user's preference to determine the sales schedule 42 of the subsequent time. do.
  • next day's product combination may be based on that ranking. If a ranking reflecting a user's preference this week is determined, the next week's product combination may be based on that ranking. Will be.
  • the time limit for determining the user preference collection and organization table of the smart sales processing server 10 may be daily, weekly or monthly.
  • the user-responsive promotional merchandise sales system according to the embodiment of the present invention having the above-described configuration is used by the seller terminal 6 for the seller to sell the merchandise through the sales promotion service of the present invention.
  • the smart sales processing server 10 registers the sales product in the product pool 001.
  • the smart sales processing server 10 selects a specific product of each user and
  • Receive the promotion sales service participation request signal that is, as shown in Figure 2, a number of users through the purchase information interface application (4) the goods of the product pool (13 ⁇ 401) provided by the smart sales processing server 10 Information (commodity image and detailed information) is browsed, specific products are selected, and a participation request signal is transmitted to the smart sales processing server 10.
  • the smart sales processing server 10 constitutes a product combination reflecting the number of users participating in each product within a certain period of time.
  • the smart sales processing server 10 participates in the user for each product within a certain period of time.
  • the number of applications is counted to calculate the score, and the ranking is given to reflect the number of users' participation in each product within a certain period.
  • the total number is 12,200 points, and the ranking information 50 is updated before the rank of 12 or 100 points of 0 products.
  • the processing server 10 determines the ranking in which the number of participation applications of each product is reflected, and the sales schedule table 42 as shown in FIG. 3 can be prepared, and the sales schedule table 42 is displayed at the top of the date information 44.
  • the lower part is divided into sectors, and the product image information 46 and the detailed information 48 are formed, respectively.
  • the sales time zones may be arranged in order of the products ranked first, and the sales time zones of the products ranked above the rank may be arranged in the time when the sales rate is high.
  • the discount rate is increased to a uniform size starting from 0% and before the amount of the goods registered by the seller is exhausted. Promote sales service to select and get discount rate.
  • the promotion sales service time arrives, the number of products registered in advance by the seller is displayed, and the change status of the discount rate from 0% is displayed.
  • this promotion sales service window 52 an elapsed time display window displaying the time elapsed status ( 56, and a discount rate display window 54 for displaying a discount rate fluctuation state over time is provided, and a display block 58 for displaying a discount rate corresponding to the current time is displayed.
  • the algorithm is constructed.
  • a user first generates a bid signal at 10%, the user becomes a successful bidder and obtains a discount rate to receive a 10% discount on the product.
  • a consumer may only receive one bid signal from the sales service, so if all the products are exhausted while waiting for a bigger discount rate while all the products are not exhausted, a request for a discount rate is required. Buyers who do not generate a signal will no longer be able to generate a discount rate request signal and will not be able to expect a very high discount rate.
  • the service shall be displayed on the number of remaining products during the sale of the sale service, and the discount rate will be automatically increased on a regular basis with the passage of time after the start of the sales service. Therefore, the purchase desire explodes in a short time.
  • the promotion sales service can register the request for obtaining a discount rate for a specific product in advance through the user terminal (2) without participating in the service in real time, and the discount rate that the user wants to acquire in the present invention. It is recommended that the reservation reservation be restricted to accept the application after the decision of the product schedule.
  • the smart sales processing server 10 checks whether or not the reservation signal has been received after determining the product schedule created by reflecting the user's preference with respect to the discount rate setting reservation signal transmitted from the user terminal 2. To determine its effectiveness and to treat it. 2019/221575 1 »(: 1 ⁇ 1 ⁇ 2019/006009
  • a user-responsive promotional product sales system is more likely to proceed with the service in which the discount rate obtainable by the consumer is limited to a certain discount rate.
  • the promotional sales service provided by the smart sales processing server 10 is not 100 seconds service (the discount rate can be obtained up to 100%) and 50 seconds service (the discount rate can be obtained up to 50%) or 60 seconds. It can also be a service (available up to 60% off).
  • the smart sales processing server 10 registers the user information securing the discount rate for each product, and processes the payment of the user whose reflected discount rate is reflected.
  • FIG. 6 is a block diagram showing the configuration of a smart sales processing server included in a user-responsive promotional product sales system according to an embodiment of the present invention.
  • the smart sales processing server 10 therein, the user
  • a communication module (12) configured to communicate with the terminal (2) and the seller terminal (6), the member information management unit (14) for managing member identification information, personal information and application identification information or telephone number identification information; promotional sales service when the time comes, so you can start processing services is increasing constantly save at regular intervals, and secured a discount for each participating consumer desire to run out before the number of promotional items provided by a merchant discount rate, acquiring competing signals
  • a discount rate acquisition competition processing unit 16 for receiving the product and performing the acquisition processing
  • a product information registration unit 26 for registering the product for sale by a seller to be sold through a promotional sales service.
  • the smart sales processing server 10 includes a participation signal receiving unit 28 for receiving a promotion sales service participation application signal for a specific product from the user terminal 2 therein; And a control unit 40 for displaying the ranking and processing the merchandise list according to the ranking.
  • the smart sales processing server 10 further includes an additional discount setting unit 38 for processing the user to set information on whether the seller adds when the seller's product rank is included in the predetermined rank. Included.
  • the preference score operation unit 30 when the preference score operation, the promotion sale
  • 13 can be configured in conjunction with credit rating based weighting (36).
  • the smart sales processing server 10 registers therein personal purchase related information 22 for registering consumption planning information or interest information for each user or preliminary participation signal (if the pre-sourcing product is registered). And a sourcing product (commodity group) ranking sorter 24 for selecting and registering a pre-sourcing product (or product group) through analysis of the personal purchase related information registration unit 22, assigning and ranking the preliminary sourcing product (or product group).
  • personal purchase related information 22 for registering consumption planning information or interest information for each user or preliminary participation signal (if the pre-sourcing product is registered.
  • a sourcing product (commodity group) ranking sorter 24 for selecting and registering a pre-sourcing product (or product group) through analysis of the personal purchase related information registration unit 22, assigning and ranking the preliminary sourcing product (or product group).
  • FIG. 7 is a diagram illustrating a user preference grade differentiated preference score processing state through a user reaction promotional product sales system according to an embodiment of the present invention.
  • a user-responsive promotional merchandise sales system needs to restrict the right to express opinions to users with low credit ratings. Users are adversely affected by the system, so it's a good idea to impose penalties even if you're passive.
  • a strong penalty policy might have canceled a purchase conversion over a set number of times.
  • the preference score operation unit 30 performs a promotion sale during the preference score operation.
  • weighting can be computed based on the credit rating of each user participating in the service.
  • the weighting of the participation application signal is calculated, and the credit rating is given to lower the credit rating of the user who cancels the purchase conversion after securing the discount rate, and reflects the frequency of participation.
  • the frequency of occurrence of the discount rate request signal is reflected and granted.
  • FIG. 8 is a diagram illustrating a rank change state in which additional benefits of a seller participating in a user-responsive promotional product sales system according to an embodiment of the present invention are reflected.
  • FIG. 9 is a diagram illustrating a user reaction product sourcing process through a user reaction promotional product sales system according to an embodiment of the present invention.
  • the user-responsive promotional product sales system is configured to communicate with the user about the sourcing of products, for example, which products to put on the promotional sales service of the present invention. .
  • the smart sales processing server 10 registers therein personal purchasing information or interest information or pre-participation signal (if the pre-sourcing product is registered) for each user.
  • a sourcing product (commodity group) ranking sorting unit 24 that selects, registers, assigns, and sorts the preliminary sourcing product (or product group) through the analysis of the personal purchase related information registration unit 22.
  • the decision of sourcing products by reflecting user preference is divided into two categories according to who the subject is.
  • the smart sales processing server Upon registration, the smart sales processing server (lo) registers consumption plan information or interest information for each user, analyzes consumption plan information or interest information for each user, selects and registers a pre-sourcing product (or product group), and reserves the same. Rank sourcing products and process sourcing by rank.
  • the smart sales processing server 10 receives the product sourcing request information for a certain period of time and registers the requested product information in the spare product sourcing pool to enable the user to view it. Receive a pre-participation signal for a certain period of time to rank the product.
  • the smart sales processing server 10 receives the preliminary participation signal for the products registered in the preliminary product sourcing pool from the users, ranks them, and determines the products to be sourced according to the ranking. .
  • the ranking may change in real time and may not be adopted as a sourcing product, so you have to inform the promotion sales service information so that as many people as possible can apply for the products you are interested in purchasing. Pageviews can explode.
  • the user-responsive promotional product sales system and method thereof according to the embodiment of the present invention are not limited to the above-described embodiments, and various modifications can be made without departing from the technical scope of the present invention.
  • [130] 2 user terminal
  • 4 purchase information interface applications

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  • Cash Registers Or Receiving Machines (AREA)

Abstract

본 발명은 유저 반응형 프로모션 상품 판매 시스템 및 그 방법에 관한것으로, 일정 시간마다 지속적으로 할인율이 증가하고 판매자가 제공한 프로모션 상품 개수의 소진 이전에 각 참여 소비자가 원하는 할인율을 선택하여 상품을 구매확보할 수 있도록 한 프로모션 판매 서비스 기반에서 유저의 참여 신청신호를 기반으로 유저 반응형 상품 선정 및 상품 정렬을 수행함으로써 별도의 선호도 조사나 분석없이도 유저의 선호도가 반영된 상품 소싱부터 정렬을 처리할 수 있고, 순위 확인을 위한 페이지뷰가 급격하게 증가되게 할 수 있으며, 참여 신청시 가중치에 기여하는 개인 신용도를 스스로 관리함으로써 구매 전환율을 높일 수 있는 유저 반응형 프로모션 상품 판매 시스템 및 그 방법을 제공함에 그 목적이 있다.

Description

2019/221575 1»（：1/10公019/006009
1 명세서
발명의명칭:유저반응형프로모션상품판매시스템및그방법 기술분야
[1] 본발명은유저반응형프로모션상품판매시스템및그방법에관한것으로， 보다상세하게일정시간마다지속적으로할인율이증가하고판매자가제공한 프로모션상품개수의소진이전에각참여소비자가원하는할인율을선택하여 상품을구매확보할수있도록한프로모션판매서비스기반에서유저의참여 신청신호를기반으로유저반응형상품선정및상품정렬을수행하는유저 반응형프로모션상품판매시스템및그방법에관한것이다.
배경기술
[2] 주지된바와같이，국내외온라인시장이급속하게성장하고있는실정인바， 온라인시장은크게온라인광고시장과온라인판매시장으로대별될수있다.
[3] 온라인광고시장은종국에는회사나제품에대한광고이므로판매시장과 ； 직접적으로연관된시장이지만，온라인시장을구분할때에는순수한온라인 : : 광고시장과판매시장으로분류하게된다. ^
[4] 온라인광고시장에서의주요마케팅방향은얼마나많은고객에게해당광고를:: 노출시킬것인가，얼마나효과적으로유효소비고객에게광고를노출시키고， " 해당소비자의지갑을열게할것인가라는방향으로마케팅이이루어지고있다.
[5] 따라서，이러한온라인광고시장과판매시장은결국더많은고객에게광고나 판매정보를노출시켜상품판매에까지이르도록유도하는것을목적으로삼고 있는시장이므로다양한광고기법이나판매활성화기법이출시되고있는 ^ 실정이다.
[6] 광고기법이나판매활 화기법은대표적으로고객에게적립금을제공하는
방법으로，광고를열람하게하거나，상품을구매한고객에게소정의적립금을 , 제공하여더많은상품을구매하게하는방법이다.
[7] 그러나，이러한종래의기법은개개인의고객입장에서는개인별로지급받는 적립금이매우미비하므로별반의메리트를느끼지못하였으며,그로인해 광고를통한판매자의마케팅이나,판매활성화에별도움이되지못하였다는 단점이있었다.
[8] 따라서,종래의기법으로는판매자가상품을알리거나판매하기위해많은
프로모션비용을사용하면서도실제로는효과적인상품의홍보나판매가 이루어지지못한다는문제가있었다.
[9] 이러한광고방식은오프라인에서도동일한문제점을갖게만든다.예컨대,
오프라인에서 1회매출발생시유저에게제공해주는쿠폰은 10번의매출을 발생시켜주면 1회에대한상품비용을무료로제공해주는것이지만，가맹점은 10%의막대한프로모션비용을제공하는것이므로경제적으로큰부담이되고， 2019/221575 1»（：1^1{2019/006009
2 유저에게는나쁘지않은쓰로모션이기는하지만，다수인원에서주첨하여한 번에무료상품을제공해주는것보다는다수의소비가누적되어야하므로 상대적으로소비를급하게촉진할만한동기가되지는않는다는문제가있었다.
[1이 한편，할인을통해서상품판매를촉진하는방식도전통적인마케팅방식중 하나이지만，이러한방식은특정가맹점이단독으로프로모션할수있는 마케팅은아니라는문제가있고,판매자는할인을통해서 전체마진규모를 증가시키고싶은욕구는매우크지만,할인정책이브랜드자체또는전체상품에 대한이미지하락의원인이될수도있으므로섣불리할인정책을취할수 없다는문제가있었다.
[1 1] 따라서,이러한문제점을해결하기위해본출원인은출원번호
10-201 1-83735의특허（명칭:소셜경매방식을통한온라인판매시스템）을 출원하고해당특허를바탕으로시스템을구축하여사업을진행해본결과, 아래의세가지문제점이발견되었다.
[12] 그첫째로，판매자로부터소싱 아 加 받은상품을올려서판매를
진행했으나，소비자들의선호도가떨어지는경우,실제로서비스에참여하는 소비자의수는저조해질수있고，본서비스에대한기대가큰소비자들이 중간에포함된비선호상품의판매로인해흥미가계속적으로이어지지못하고 단절될수있다는문제가있었다.
[13] 이를위해，소비자의선호도나트랜드를지속적으로확인하고부합되는상품을 소싱받아야하므로상품선호도조사와분석에대한비용과시간이추가로 투입되어야한다는문제가있었다.
[14] 둘째로，소비자들이구매예약후구매전환을포기하거나또는상품찜（이하，
‘할인율획득’이라함.）에낙찰되었으나구매전환을포기한경우,할인율 획득에서배제된선의의소비자가양산될수있다는문제가있었다.
[15] 셋째로，“견물생심”이라는말과같이,온라인마켓은자주상품정보를
소비자에게노출시켜야만구매욕구를증가시킬수있지만,상기종래의특허로 인한판매서비스는각상품별판매시간이미리편성되어져 있으므로각 소비자의관심상품에대한판매시간이도래되기 이전에는해당소비자가본 프로모션판매사이트에빈번하게방문할이유가없다는문제가있었다.즉, 종래의특허기술은페이지뷰（1¾용6 \ \비증가에대한기대가제한적이라는 문제가있었다.
발명의상세한설명
기술적과제
[16] 본발명은상기한종래기술의사정을감안하여 이루어친것으로,일정
시간마다지속적으로할인율이증가하고판매자가제공한프로모션상품 개수의소진이전에각참여소비자가원하는할인율을선택하여상품을 구매확보할수있도록한프로모션판매서비스기반에서유저의참여 2019/221575 1»（：1^1{2019/006009
3 신청신호를기반으로유저반응형상품선정 및상품정렬을수행함으로써 별도의선호도조사나분석없이도유저의선호도가반영된상품소싱부터 정렬을처리할수있고,순위확인을위한페이지뷰가급격하게증가되게할수 있으며，참여신청시가중치에기여하는개인신용도를스스로관리함으로써 구매전환율을높일수있는유저 반응형프로모션상품판매시스템및그 방법을제공함에그목적이 있다.
과제해결수단
[1刀 상기한목적을달성하기위해，본발명의바람직한실시예에따르면일정
시간마다지속적으로할인율이증가하는프로모션상품판매서비스에 참여하는상품정보중，특정상품에 대한서비스참여신청신호를선택적으로 전송하며，유저반응형상품선정정보및상품편성정보를수신하여열람하기 위한유저단말기 (2)와;일정기간동안프로모션판매서비스에대한각상품별 유저의참여신청신호를접수받아이를기반으로유저반응형상품선정및상품 편성을수행하고，일정시간마다지속적으로할인율이증가하고，판매자가 제공한프로모션상품개수의소진이전에각참여소비자가소망하는할인율을 확보할수있게경쟁하는각상품별프로모션판매서비스를상기유저 단말기 (2)와쇼 통신방식을통해진행하는스마트판매처리서버 (10)로 이루어진것을특징으로하는유저반응형프로모션상품판매시스템이 제공된다.
[18] 바람직하게，상기스마트판매처리서버 (10)는프로모션판매서비스에
참여하는판매자의상품정보를열람가능하게상품풀 (1*001)에등록한것을 특징으로하는유저반응형프로모션상품판매시스템이제공된다.
[19] 바람직하게，상기스마트판매처리서버 (10)는프로모션판매서비스에 .
참여하는유저의참여신청신호를기반으로각상품별선호도점수를연산하는 선호도점수연산부 (30)가포함되는것을특징으로하는유저반응형프로모션 상품판매시스템이제공된다.
[20] 바람직하게,상기스마트판매처리서버 (10)는프로모션판매서비스에
참여하는유저의참여신청신호를기반으로각상품별선호순위를유저가열람 가능하게정하는선호순위정렬부 (32)와;상기선호순위정렬부 (32)에의해 정해진순위에따라상품별판매시간을정하는판매편성표작성부 (34)가 포함된것을특징으로하는유저반응형프로모션상품판매시스템이제공된다.
[21 ] 바람직하게，상기판매편성표작성부 (34)는순위가앞서는상품순으로판매 시간대를편성할수도있으며,순위가앞서는상품의판매시간대를판매율이 높은시간대로배치하게편성될수도있도록설정가능한것을특징으로하는 유저반응형프로모션상품판매시스템이제공된다.
[22] 바람직하게，상기선호순위정렬부 (32)는각상품을카테고리별로분류하여각 카테고리별상품선호순위를정할수있는것을특징으로하는유저반응형 2019/221575 1»（：1^1{2019/006009
4 프로모션상품판매시스템이제공된다.
[23] 바람직하게，상기스마트판매처리서버 (]0)는프로모션판깨서비스에
참여하는유저의참여신청신호를기설정된시간까지취합하고유저의 선호도를반영하여이후시간의판매편성표 (42)를결정하게처리하는것을
- 특징으로하는유저반응형프로모션상품판매시스템이제공된다.
[24] 바람직하게，상기스마트판매처리서버 (10)는그내부에，회원식별정보및 신상정보와어플리케이션식별정보나전화번호식별정보를관리하는회원정보 관리부 (14)와;프로모션판매서비스시간이도래되면，서비스를개시처리하고 일정시간마다지속적으로할인율이증가하고,판매자가제공한프로모션상품 개수의소진이전에각참여소비자가소망하는할인율을확보할수있게할인율 획득경쟁신호를수신하고그획득처리를수행하는할인율획득경쟁
처리부 (16)와;프로모션판매서비스를통해판매되도록판매자가상품을 등록하는상품정보등록부 (26)와;상기유저단말기 (2)로부터특정상품에대한 프로모션판매서비스참여신청신호를수신하는참여신호수신부 (28)와;유저의 상품별선호도를순위화하여표시하고，그순위에따라상품편성표가작성되게 처리하는제어부 (40)를포함하여구성된것을 ^징으로하는유저반응형 프로모션상품판매시스템이제공된다. ；
[25] 바람직하게,상기스마트판매처리서버 (10)의유저선호도취합및편성표
결정시한은일단위,주단위，월단위가가능한것을특징으로하는유저반응형 프로모션상품판매시스템이제공된다.
[26] 바람직하게,상기스마트판매처리서버 (10)는그내부에，판매자의상품
순위가일정순위내에포함될경우,판매자가추가할인지급에대한정보를 설정할수있게처리하는추가할인설정부 (38)가더포함된것을특징으로하는 유저반응형프로모션상품판매시스템이제공된다.
[2刀 바람직하게,상기선호도점수연산부 (30)는선호도점수연산시，프로모션
판매서비스에참여하는각유저별신용등급을기반으로가중치가적용되게 연산할수있게하는신용등급기반가중치점수부여부 (36)와연동되어구성된 것을특징으로하는유저반응형프로모션상품판매시스템이제공된다.
[28] 바람직하거)，상기신용등급기반가중치점수부여부 (36)는할인율확보후
구매전환을취소한유저의신용등급이낮아지게부여하고,그빈도가반영되어 부여되며,참여빈도및할인율확보신청신호의발생빈도가반영되어부여하는 것을특징으로하는유저반응형프로모션상품판매시스템이제공된다.
[29] 바람직하게,상기스마트판매처리서버 (10)는그내부에，각유저별소비
계획정보또는관심정보또는예비참여신호 (예비소싱상품이등록된경우)를 등록하는개인구매관련정보등록부 (22)와;상기개인구매관련
정보등록부 (22)의분석을통한예비소싱상품 (또는상품군)을선정하여 등록하고，그순위를부여하며정렬하는소싱상품 (상품군)순위정렬부 (24)가더 포함된것을특징으로하는유저반응형프로모션상품판매시스템이제공된다. 2019/221575 1»（：1^1{2019/006009
5
[3이 바람직하게 ,상기 개인구매관련정보등록부 (22)는일정기간동안상품소싱 요청정보를접수받을수있는것을특징으로하는유저반응형프로모션상품 판매시스템이제공된다.
[31 ] 한편,본발명은幻상품풀 (1¾0])에판매상품을등록시키는과정과;비스마트 판매처리서버 (10)가각유저의특정상품선택및프로모션판매서비스 참여신청신호를수신하는과정과; 0)일정기간내각상품별유저의참여 신청수를반영한상품편성을구성하는과정과;到상품별프로모션판매서비스 시간이도래되면， 0 %부터시작하여균등한크기로할인율이증가되고， 판매자가등록한상품수량이모두소진되기전에유저가소망하는할인율을 선택해서획득할수있게처리하는프로모션판매서비스를진행하는과정과;幻 상기스마트판매처리서버 (10)가상품별할인율을확보한유저정보를등록하는 과정과; 0상기스마트판매처리서버 (10)가확보한할인율이반영된유저의 결제를처리하는과정을포함하여이루어진것을특징으로하는유저반응형 프로모션상품판매방법이제공된다.
[32] 바람직하게，상기 0)과정은상기스마트판매처리서버 (10)가일정기간내각 상품별유저의참여신청수를카운트하여 점수를연산하는과정과;일정기간내 각상품별유저의참여신청수가반영된가순위가부여되는과정과;유저선호도 평가종료시간이도래되면，각상품별유저의참여신청수가반영된순위를 결정하는과정이포함된것을특징으로하는유저반응형프로모션상품판매 방법이제공된다.
[33] 바람직하게，상기 0)과정은순위가결정되면,순위가앞서는상품순으로판매 시간대를편성할수도있으며,순위가앞서는상품의판매시간대를판매율이 높은시간대로배치하게편성될수도있도록설정하는과정이포함된것을 특징으로하는유저반응형프로모션상품판매방법이제공된다.
[34] 바람직하게,상기 0)과정은카테고리별로구분하여상품선호도순위를
결정할수있는것을특징으로하는유저반응형프로모션상품판매방법이 제공된다.
[35] 바람직하게，상기 (1)과정에서,유저가획득하고자하는할인율설정 예약은 상품편성표결정 이후에신청접수하도록제한하는것을특징으로하는유저 반응형프로모션상품판매방법이제공된다.
[36] 바람직하게，상기 (1)과정에서 ,소비자가획득가능한할인율이특정
할인율까지만제한되게설정된상태에서서비스를진행할수있는것을 특징으로하는유저반응형프로모션상품판매방법이제공된다.
[3刀 바람직하게 ,상기 0)과정에서，선호도점수연산시 ,프로모션판매서비스에 참여하는각유저별신용등급을기반으로참여신청신호에대한가중치가 적용되게연산하는것을특징으로하는유저반응형프로모션상품판매방법이 제공된다.
[38] 바람직하게,상기신용등급은할인율확보후구매전환을취소한유저의 2019/221575 1»（：1^1{2019/006009
6 신용등급이낮아지게부여하고，그빈도가반영되어부여되며,참여 빈도및 할인율확보신청신호의 발생빈도가반영되어부여되는것을특징으로하는 유저반응형프로모션상품판매방법이제공된다.
[39] 바람직하게，상기 3)과정이전에，상기스마트판매처리서버 (10)가각유저별 소비계획정보또는관심정보를등록받는과정과;각유저별소비 계획정보또는 관심정보를분석하여 예비소싱상품 (또는상품군)을선정하여등록하고，그 순위를부여하며그순위별로소싱하는과정이더포함된것을특징으로하는 유저반응형프로모션상품판매방법이제공된다.
[40] 바람직하게，상기幻과정이전에，상기스마트판매처리서버 (10)가일정
기간동안상품소싱요청정보를접수받아예비소싱상품풀 (1>00])에등록하고， 각상품별예비참여신호를유저로부터접수받아순위를결정하고일정 순위내에포함된상품을소싱하는과정이더포함된것을특징으로하는유저 반응형프로모션상품판매방법이제공된다.
발명의효과
[41] 본발명에따른본발명의 일실시예에따른유저반응형프로모션상품판매 시스템은프로모션판매서비스를통해판매할상품의소싱 이전부터유저의 선호도를반영하여상품을소싱할수있으므로추가로선호도조사나，판매 가능성에대해시간과비용을낭비할필요가없으며,선호도가반영된상품 소싱의경우최소한의판매율을기대할수있다는장점이 있다.또한，유저의 선호도를반영하여각상품별서비스시간대를편성함으로써선호순위가높은 상품을히트시간대에배치함으로써판매를활성화시킬수있으며，결과적으로 시간이경과됨에따라획득할수있는할인율이증가되고정해진상품이모두 소진되기전에할인율을획득해야만상품을구매할수있는프로모션판매 서비스의참여 인원을극대화시킬수있고，상품소싱부터편성까자순위를 경쟁하게되므로해당사이트의페이지뷰가크게증가되어높은광고효과를 기대할수있다는장점이 있다.
도면의간단한설명
[42] 도 1은본발명의 일실시예에따른유저반응형프로모션상품판매시스템의 개략적인구성을도시한모식도,
[43] 도 2는본발명의일실시예에따른유저반응형프로모션상품판매시스템에 포함된스마트판매처리서버의주요구성과기능을도시한도면,
[44] 도 3은본발명의 일실시예에따른유저반응형프로모션상품판매시스템을 통해이루어지는프로모션판매서비스의판매편성표를도시한도면，
[45] 도 4는본발명의 일실시예에따른유저반응형프로모션상품판매시스템을 통해이루어지는유저반응형편성표결정상태를도시한도면，
[46] 도 5는본발명의 일실시예에따른유저반응형프로모션상품판매시스템을 통해이루어지는할인율획득경쟁처리상태를도시한도면， 2019/221575 1»（：1/10公019/006009
7 도 6은본발명의 일실시예에따른유저반응형프로모션상품판매시스템에 포함된스마트판매처리서버의구성을도시한블록구성도，
도 7은본발명의 일실시예에따른유저반응형프로모션상품판매시스템을 통해유저신용등급별차등화된선호도점수처리상태를도시한도면，
도 8은본발명의 일실시예에따른유저반응형프로모션상품판매시스템에 참여하는판매자의추가혜택이반영된순위변경상태를도시한도면,
[50] 도 9는본발명의 일실시예에따른유저반응형프로모션상품판매시스템을 통한유저반응형상품소싱처리상태를도시한도면이다.
발명의실시를위한최선의형태
이하,본발명에 대해도면을참조하여상세하게설명한다.
도 1은본발명의 일실시예에따른유저반응형프로모션상품판매시스템의 개략적인구성을도시한모식도,도 2는본발명의 일실시예에따른유저반응형 프로모션상품판매시스템에포함된스마트판매처리서버의주요구성과 기능을도시한도면，도 3은본발명의 일실시예에따른유저반응형프로모션 상품판매시스템을통해이루어지는프로모션판매서비스의판매편성표를 도시한도면,도 4는본발명의 일실시예에따른유저반응형프로모션상품판매 시스템을통해이루어지는유저반응형편성표결정상태를도시한도면，도 5는 본발명의 일실시예에따른유저반응형프로모션상품판매시스템을통해 이루어지는할인율획득경쟁처리상태를도시한도면이다.
[53] 이를참조하면,본발명의일실시예에따른유저반응형프로모션상품판매 시스템은일정시간마다지속적으로할인율이증가하고판매자가제공한 프로모션상품개수의소진이전에각참여소비자가원하는할인율을선택하여 상품을구매확보할수있도록한프로모션판매서비스기반에서유저의참여 978
44554 신청신호를기반으로유저반응형상품선정및상품정렬을수행함으로써
[ [55
별도의선호도조사나분석없이도유저의선호도가반영된상품소싱부터 정렬을처리할수있고，순위확인을위한페이지뷰가급격하게증가되게할수 있으며 ,참여신청시가중치에기여하는개인신용도를스스로관리함으로써 구매전환율을높일수있는시스템이다.
보다상세하게，본발명의 일실시예에따른유저반응형프로모션상품판매 시스템은유저선호도를반영한프로모션상품판매시스템이며,큰기능은아래 3가지이다.
[55] 그첫째는유저선호순위반영상품소싱기능이다.즉,상품소상이전단계에서 이미상품소싱요청정보와예비참여신청을접수받아서유저선호도가반영된 상품을소싱할수있게한다.
둘째로，본발명의 일실시예에따른유저반응형프로모션상품판매시스템은 유저선호순위반영상품편성표작성기능을갖는다.
[57] 즉，먼저，상품풀에등록된상품들의편성시간을미리정하지않은상태에서 2019/221575 1»（：1^1{2019/006009
8 참여신청자의수에따라서그순위를집계하고이를노출시키고，집계가 접수되면편성시간을확정하여유저선호도가반영된편성이 이루어지게한다.
[58] 그로인해,본발명을통한페이지뷰가증가되도록한다.왜냐하면,상품의 선호도순위가궁금하기도하지만，편성시간을알기위해서페이지뷰는증가할 수밖에 없으며,이를통해자연스럽게상품광고노출횟수도증가하게된다.
[59] 그셋째는유저의신용도기반으로참여신호의가중치부여하고，그선호순위 반영한상품소싱과편성표작성하는기능이다.
[60] 즉，할인율획득이후빈번한구매전환을포기한소비자들의선호도
표현점수를낮추게하고，구매전환빈도나,할인율획득빈도를감안한 신용도를관리하여충성고객의의사결정권을강화하도록한다.
[61 ] 전체적으로본발명의 일실시예에따른유저반응형프로모션상품판매
시스템은소비자와소통하면서그참여소비자의전체선호도를반영하여 상품들을소싱하고，전체선호도를반영하여상품순위별로편성이 이루어지게 함으로써광고미디어로서의기능을수행하고,그로인해광고기능과판매 활성화를더욱강화할수있게한시스템인것아다.
[62] 상세구성을살펴보면,본발명의 일실시예에따른유저반응형프로모션상품 판매시스템은일정시간마다지속적으로할인율이증가하는프로모션상품 판매서비스에참여하는상품정보중，특정상품에대한서비스참여신청신호를 선택적으로전송하며，유저반응형상품선정정보및상품편성정보를수신하여 열람하기위한유저단말기 (2)와;일정기간동안프로모션판매서비스에대한각 상품별유저의참여신청신호를접수받아이를기반으로유저반응형상품선정 및상품편성을수행하고，일정시간마다지속적으로할인율이증가하고， 판매자가제공한프로모션상품개수의소진이전에각참여소비자가소망하는 할인율을확보할수있게경쟁하는각상품별프로모션판매서비스를상기유저 단말기 (2)와쇼 통신방식을통해진행하는스마트판매처리서버 (10)를 포함하여구성된다.
[63] 이때，판매자는판매자단말기 (6)를통해상기스마트판매처리서버 ( 10)로
프로모션판매서비스참여신청을하고，상품정보및판매자정보를업로드하여 등록시키는바，판매자는상품정보등록시판매에참여할상품의개수정보도 함께등록해야한다.
[64] 그로인해，상기스마트판매처리서버 (10)는프로모션판매서비스에참여하는 판매자의상품정보를열람가능하게상품풀 (1¾01)에등록하고,유저는유저 단말기 (2)를통해그상품풀 (1¾01)에 접속하여각상품정보를열람하게된다.
[65] 또한，본발명의 일실시예에따른유저반응형프로모션상품판매시스템에 포함된유저단말기 (2)는그내부에상기스마트판매처리서버 (10)로쇼 통신모듈을통해신호를전송하고그스마트판매처리서버 (10)가전송한정보를 열람하기위한구매정보인터페이스어플리케이션 (4)이탑재되어져 있다.
[66] 한편,본발명의 일실시예에따른유저 반응형프로모션상품판매시스템에 2019/221575 1»（：1^1{2019/006009
9 포함된상기스마트판매처리서버 ( 10)는프로모션판매서비스에 참여하는 유저의 참여신청신호를기반으로각상품별선호도점수를연산하는선호도 점수연산부 (30)가포함된다.
[67] 또한，상기스마트판매처리서버 ( 10)는프로모션판매서비스에참여하는 유저의참여신청신호를기반으로각상품별선호순위를유저가열람가능하게 정하는선호순위 정렬부 (32)와;상기선호순위정렬부 (32)에의해정해진순위에 따라상품별판매시간을정하는판매편성표작성부 (34)가포함된다.
[68] 기본적으로，본발명의 일실시예에따른유저반응형프로모션상품판매 시스템은유저의선호도를기반으로소통이이루어지게하는바，유저의 선호도는각상품별선호도가유의미하므로상품별선호도를수집하며,상품에 대한호감도는높지만실제로해당상품을구매할의사가없거나，이미해당 상품을구매한경우라면역시,그러한유저의선호도는본판매시스템에서 무의미하므로상품별선호도는실제로，본발명을통해서진행되는프로모션 판매서비스에포함되어판매되는특정상품의판매서비스에참여할의사를 갖고있는유저의신청정보를바탕으로연산되게한다.
[69] 예컨대,쇼상품에대한프로모션판매서비스의참여신호가어느한
유저로부터수신되면，상기스마트판매처리서버 (10)는 1점의선호도점수를 부여하고，다른유저들의참여신호를실시간으로접수하여 선호도점수를 갱신한다.
[70] 그리고，상기스마트판매처리서버 (10)는상기선호도점수연산부 (30)에서의 합산점수를각상품별로비교하여，실시간으로순위를부여하도록한다.
[71] 편성표작성시간이도래하면，각상품별순위집계를마감한다.
[72] 이때 ,상기판매편성표작성부 (34)는순위가앞서는상품순으로판매시간대를 편성할수도있으며，순위가앞서는상품의판매시간대를판매율이높은 시간대로배치하게편성될수도있도록설정가능하다.
[73] 예컨대，순위가앞서는상품순으로판매시간대를편성하는경우는순위가 높으면,오늘편성표에포함되게하고순위가낮으면내일이나모레의편성표에 포함되게할수있다는의미이다.
[74] 또한，순위가앞서는상품의판매시간대를판매율이높은시간대로배치하게 편성될수있게하는경우는예컨대,오전 10부터 11시와，오후 2시부터
3시까지가판매피크타임인경우라면순위가높은상품은오전 10부터 11시와， 오후 2시부터 3시에편성하고,순위가낮은상품은그외시간대에편성하게 처리한다는것을의미한다.
[75] 한편,본발명의 일실시예에따른유저반응형프로모션상품판매시스템은 특정상품군의상품으로선호도가집중되는것을방지하기위해선호순위를 카테고리별로분류해서정하도록하는바，상기선호순위정렬부 (32)는각 상품을카테고리별로분류하여각카테고리별상품선호순위를정할수있도록 처리한다. 2019/221575 1»（：1^1{2019/006009
10 6] 또한,상기스마트판매처리서버 ( 10)는프로모션판매서비스에 참여하는 유저의 참여신청신호를기설정된시간까지취합하고유저의 선호도를 반영하여 이후시간의판매편성표 (42)를결정하게처리한다.
[77] 예컨대，금일유저의선호도를반영한순위가결정되면，익일의상품편성을그 순위를기반으로할수있으며,이번주의유저선호도를반영한순위가 결정되면다음주의상품편성을그순위를기반으로할수있게된다.
8] 즉，바람직하게，상기스마트판매처리서버 (10)의유저선호도취합및편성표 결정시한은일단위，주단위，월단위가가능하다.
[79] 상기한구성으로이루어진본발명의 일실시예에따른유저반응형프로모션 상품판매시스템은판매자단말기 (6)를이용하여판매자들이본발명의 프로모션판매서비스를통한상품판매를위해상기스마트판매
처리서버 (10)에상품을등록하면,상기스마트판매처리서버 (10)는상품 풀 001)에판매상품을등록시킨다.
[80] 그상태에서，스마트판매처리서버 (10)가각유저의특정상품선택및
프로모션판매서비스참여신청신호를수신한다.즉，도 2에도시된바와같이 다수유저들은상기구매정보인터페이스어플리케이션 (4)을통해상기스마트 판매처리서버 (10)가제공하는상품풀 (1¾01)의상품정보 (상품이미지와상세 정보)들을열람하고특정상품들을선택하여참여신청신호를상기스마트판매 처리서버 (10)로전송한다.
[81 ] 그러면，상기스마트판매처리서버 (10)는일정기간내각상품별유저의참여 신청수를반영한상품편성을구성한다.
[82] 즉，상기스마트판매처리서버 (10)가일정기간내각상품별유저의참여
신청수를카운트하여 점수를연산하고，일정기간내각상품별유저의참여 신청수가반영된가순위를부여한다.
[83] 예컨대，이때도 4에도시된바와같이 11,900점을획득중인묘상품에대해,
300명의유저가참여신청을추가로발생한경우라면총 12,200점이되므로，그 앞의순위인 12, 100점의 0상품보다순위가앞서되게되어순위정보 (50)가 갱신되게된다.
[84] 만약，유저선호도평가종료시간이도래되면,상기스마트판매
처리서버 (10)는각상품별유저의참여신청수가반영된순위를결정하고，도 3과 같은판매편성표 (42)를작성할수있게되는바，그판매편성표 (42)는일자 정보 (44)가상단에표시되고，그하부에는각각섹터가구분되어상품이미지 정보 (46)와상세정보 (48)가각각구성되어져 있다.
[85] 한편,순위가결정되면，순위가앞서는상품순으로판매시간대를편성할수도 있으며，순위가앞서는상품의판매시간대를판매율이높은시간대로배치하게 편성될수도있다.
[86] 한편，바람직하게선호도순위노출과그결정은각상품의카테고리별로
구분하여상품선호도순위를결정하도록처리하는것이상품카테고리별로 2019/221575 1»（：1^1{2019/006009
11 상위순위가집중되는것을피할수있을것이다.
[87] 또한,상기스마트판매처리서버 (10)는상품별프로모션판매서비스시간이 도래되면, 0 %부터 시작하여균등한크기로할인율이증가되고，판매자가 등록한상품수량이모두소진되기전에유저가소망하는할인율을선택해서 획득할수있게처리하는프로모션판매서비스를진행한다.
[88] 보다상세하게，상기스마트판매처리서버 (10)는어느한상품에 대한
프로모션판매서비스시간이도래하면，해당판매자가미리등록한상품개수를 표시하고 0 %에서부터의할인율의 변동상태가표시되는바，본프로모션판매 서비스창 (52)에는시간경과상태를표시하는경과시간표시창 (56)과，시간 경과에따른할인율변동상태를표시하는할인율표시창 (54)이구비되고,현재 시간에부합되는할인율을표시하는표시블럭 (58)이표시된다.
[89] 따라서,프로모션판매서비스의시간경과에따라할인율은증가되게
알고리즘이구성된다.
[90] 예컨대,어느유저가최초로 10%에서 입찰신호를발생시킨경우라면，해당 유저가낙찰자가되어해당제품의 10%를할인받을수있는할인율을획득하게 된다.
[91 ] 이때，어느한소비자는해당판매서비스에서 1회의입찰신호만을발생할수 있으므로，아직상품이모두소진되지않은상태에서더큰할인율획득을 기대하고기다리는동안，판매상품이모두소진되게되면할인율획득 요청신호를발생하지못한구매자는더 이상할인율획득요청신호를발생시킬 수없으므로무작정높은할인율만을기대할수는없을것이다.
[92] 마땅히，본판매서비스진행중에는잔여상품개수를표시하게되고,개시후 시간경과에따라자동으로해당상품에 대해할인율이규칙적으로증가되게 처리되며，그상품개수도점점소진되어가는것이표시되게되므로짧은 시간동안에구매욕구가폭발적으로증가하게된다.
[93] 특히 ,잔여상품이소량이면소량일수록해당상품에대한호감도가
폭발적으로증가하게되고,해당상품을구매해야만한다는욕구가급증하게 된다.
[94] 따라서，본서비스를통한판매는신상품과같이많은프로모션작업이필요한 상품이더적합하다고할수있겠다.
[95] 이때，본프로모션판매서비스는실시간으로서비스에참여하지않으면서， 유저단말기 (2)를통해미리특정상품에 대한할인율획득요청정보를예약 등록할수있는바,본발명에서유저가획득하고자하는할인율설정 예약은 상품편성표결정이후에신청접수하도록제한하는것이바람직하다.
[96] 따라서,상기스마트판매처리서버 (10)는유저단말기 (2)로부터전송된할인율 설정 예약신호에대해,유저의선호도가반영되어작성된상품편성표결정 이후에해당예약신호가접수된것인지를체크하여그유효성을판단하고 처리토록한다. 2019/221575 1»（：1^1{2019/006009
12
[9刀 한편,더욱바람직하게본발명의 일실시예에따른유저반응형프로모션상품 판매시스템은소비자가획득가능한할인율이특정 할인율까지만제한되게 설정된상태에서서비스를진행할수있다.
[98] 예컨대，상품에따라서마진율이매우낮거나，원가가매우높은상품이
존재하는바，이경우에는판매자의마진을전부포기하면서프로모션을한다고 하여도너무높은할인율에판매가이루어지면판매자의리스크가매우커질수 있다.
[99] 따라서，그러한상품에대해서는판매자가별도로상기스마트판매
처리서버 (10)에획득가능한할인율을제한하여상품을등록할수도있다.
[10이 그경우라면，상기스마트판매처리서버 (10)에서진행하는프로모션판매 서비스는 100초서비스 (100 %까지할인율획득가능)가아니고， 50초서비스 (50 %까지할인율획득가능)또는 60초서비스 (60 %까지할인율획득가능)가될 수도있다.
[101] 다음으로,프로모션판매서비스가진행되어각유저별할인율확보가
이루어지게되면，상기스마트판매처리서버 (10)는상품별할인율을확보한 유저정보를등록하고,확보한할인율이반영된유저의결제를처리한다.
[102] 도 6은본발명의 일실시예에따른유저반응형프로모션상품판매시스템에 포함된스마트판매처리서버의구성을도시한블록구성도이다.
[103] 앞서 이미설명한상기스마트판매처리서버 (10)의구성에대해서는중복 설명을생략하기로한다.
[104] 이를참조하면，상기스마트판매처리서버 (10)는그내부에，상기유저
단말기 (2)와판매자단말기 (6)에 대해통신하는통신모듈 (12)이구성되어져 있고，회원식별정보및신상정보와어플리케이션식별정보나전화번호 식별정보를관리하는회원정보관리부 (14)와;프로모션판매서비스시간이 도래되면,서비스를개시처리하고일정시간마다지속적으로할인율이 증가하고，판매자가제공한프로모션상품개수의소진이전에각참여소비자가 소망하는할인율을확보할수있게할인율’획득경쟁신호를수신하고그획득 처리를수행하는할인율획득경쟁처리부 (16)와;프로모션판매서비스를통해 판매되도록판매자가상품을등록하는상품정보등록부 (26)가포함된다.
[105] 또한,상기스마트판매처리서버 (10)는그내부에，상기유저단말기 (2)로부터 특정상품에대한프로모션판매서비스참여신청신호를수신하는참여신호 수신부 (28)와;유저의상품별선호도를순위화하여표시하고，그순위에따라 상품편성표가작성되게처리하는제어부 (40)를포함하여구성된다.
[106] 또,상기스마트판매처리서버 (10)는그내부에，판매자의상품순위가일정 순위내에포함될경우，판매자가추가할인지급에대한정보를설정할수있게 처리하는추가할인설정부 (38)가더포함된다.
[10刀 한편,상기선호도점수연산부 (30)는선호도점수연산시,프로모션판매
서비스에참여하는각유저별신용등급을기반으로가중치가적용되게연산할 2019/221575 1»（：1^1{2019/006009
13 수있게하는신용등급기반가중치 점수부여부 (36)와연동되어구성될수있디-.
[108] 이때,상기신용등급기반가중치 점수부여부 (36)는할인율확보후
구매전환을취소한유저의신용등급이낮아지게부여하고,그빈도가반영되어 부여되며,참여빈도및할인율확보신청신호의발생빈도가반영되어부여하는 것이바람직하다.
[109] 한편，상기스마트판매처리서버 (10)는그내부에,각유저별소비 계획정보 또는관심정보또는예비참여신호 (예비소싱상품이등록된경우)를등록하는 개인구매관련정보등록부 (22)와;상기개인구매관련정보등록부 (22)의분석을 통한예비소싱상품 (또는상품군)을선정하여등록하고，그순위를부여하며 정렬하는소싱상품 (상품군)순위정렬부 (24)가더포함되는바,해당구성에 대해서는도 9를통해더상세하게기술하기로한다.
[11이 미설명부호 20은상품순위결정부이다.
[111] 도 7은본발명의 일실시예에따른유저반응형프로모션상품판매시스템을 통해유저신용등급별차등화된선호도점수처리상태를도시한도면이다.
[112] 이를참조하면,본발명의 일실시예에따른유저반응형프로모션상품판매 시스템은신용등급이낮은유저들에대한의사표시권을제한할필요가있는바, 예컨대할인율확보후구매전환을취소한유저들은시스템에좋지않은영향을 미치게되므로소극적인정도라도패널티를부과하는것이바람직하다.
[113] 예컨대，강력한패널티정책으로는설정회수이상구매전환을취소한
경우라면회원에서탈퇴시키도록할수도있고，소극적인패널티정책으로는 유저의서비스신용등급을이용해서의사표시를제한할수도있다.
[114] 즉,상기선호도점수연산부 (30)는선호도점수연산시,프로모션판매
서비스에 참여하는각유저별신용등급을기반으로가중치가적용되게연산할 수있게하는신용등급기반가중치점수부여부 (36)와연동되어구성될수있다.
[115] 이때，상기신용등급기반가중치점수부여부 (36)는할인율확보후
구매전환을취소한유저의신용등급이낮아지게부여하고,그빈도가반영되어 부여되며，참여빈도및할인율확보신청신호의발생빈도가반영되어부여하는 것이바람직하다.
[116] 따라서，선호도점수연산시，프로모션판매서비스에참여하는각유저별
신용등급을기반으로참여신청신호에대한가중치가적용되게연산하고,상기 신용등급은할인율확보후구매전환을취소한유저의신용등급이낮아지게 부여하고，그빈도가반영되어부여되며,참여빈도및할인율확보신청신호의 발생빈도가반영되어부여되게한다.
[1 17] 도 8은본발명의 일실시예에따른유저반응형프로모션상품판매시스템에 참여하는판매자의추가혜택이반영된순위변경상태를도시한도면이다.
[1 18] 이를참조하면，본발명의 일실시예에따른유저반응형프로모션상품판매 시스템에참여하는판매자의추가혜택은추가할인설정부 (38)를통해서 판매자의의지가반영된순위변동이가능한바，그렇다고하더라도미리설정된 2019/221575 1»（：1^1{2019/006009
14 상위순위 (예컨대， 7순위)는순위 변동에판매자가개입하는것이불가능하게 하고，그이후순위에서는유저의할인을획득 (낙찰이라고도힘-.)시추가 할인율을제공하게판매자가설정하고，그할인정도를점수로환산해서순위 변동이 이루어질수있게할수도있다.
[1 19] 도 9는본발명의 일실시예에따른유저반응형프로모션상품판매시스템을 통한유저반응형상품소싱처리상태를도시한도면이다.
[120] 이를참조하면，본발명의 일실시예에따른유저반응형프로모션상품판매 시스템은상품의소싱,예컨대본발명의프로모션판매서비스에어떤상품을 올릴것인지에대해유저와소통할수있는구성이마련되어져 있다.
[121 ] 즉，상기스마트판매처리서버 (10)는그내부에，각유저별소비 계획정보또는 관심정보또는예비참여신호 (예비소싱상품이등록된경우)를등록하는개인 구매관련정보등록부 (22)와;상기개인구매관련정보등록부 (22)의분석을통한 예비소싱상품 (또는상품군)을선정하여등록하고，그순위를부여하며정렬하는 소싱상품 (상품군)순위정렬부 (24)가더포함된다.
[122] 즉,유저선호도를반영하여소싱상품을결정하는것은주체가누구인지에 따라서크게두개로구분된다.
[123] 첫째로,상기스마트판매처리서버 (10)가주체인경우라면，초기회원
가입시에상기스마트판매처리서버 (lo)가각유저별소비 계획정보또는 관심정보를등록받고，그각유저별소비 계획정보또는관심정보를분석하여 예비소싱상품 (또는상품군)을선정하여등록하고,그예비소싱상품의순위를 부여하며그순위별로소싱을처리할수있다.
[124] 이 경우,예비소싱상품이선정된이후에추가로유저가의사를표시하지
않는다.
[125] 둘째로，상기스마트판매처리서버 (10)가일정기간동안상품소싱요청정보를 접수받고예비상품소싱풀 (Pool)에해당요청된상품정보를등록하여유저가 열람가능하게하고，유저로부터 일정기간동안예비참여신호를접수받아해당 상품순위를정하도록한다.
[126] 따라서，상기스마트판매처리서버 (10)는예비상품소싱풀 (Pool)에등록된 상품들에대한예비참여신호를유저들로부터 접수받아서순위를정하고,그 순위에따라소싱할상품을정한다.
[12刀 이때,실시간으로해당순위는변동되어소싱상품으로채택되지않을수도 있으므로，유저가구매에관심을갖는상품에대해최대한많은지인들이참여 신청을하도록해당프로모션판매서비스정보를알릴수밖에없어서회원 가입과페이지뷰 (Page View)가폭발적으로증가될수있다.
[128] 한편,본발명의실시예에따른유저반응형프로모션상품판매시스템및그 방법은단지상기한실시예에한정되는것이아니라그기술적요지를이탈하지 않는범위내에서다양한변경이가능하다.
[129] *부호의설명* 2019/221575 1»（：1^1{2019/006009
15
[130] 2:유저단말기， 4:구매정보인터페이스어플리케이션,
[131 ] 6:판매자단말기, 10:스마트판매처리서버，
[132] 16:할인율획득경쟁처리부, 18:개인신용등급관리부，
[133] 20:상품순위 결정부， 22:개인구매관련정보등록부,
[134] 24:소싱상품（상품군）순위 정렬부， 28:참여신호수신부，
[135] 30:선호도점수연산부， 32:선호순위정렬부，
[136] 34:판매편성표작성부.

Claims

2019/221575 1»（：1/10公019/006009
16
청구범위
[청구항 1] 일정시간마다지속적으로할인율이증가하는프로모션상품판매
서비스에참여하는상품정보중，특정상품에대한서비스참여 신청신호를선택적으로전송하며 ,유저반응형상품선정정보및상품 편성정보를수신하여열람하기위한유저단말기 (2)와; 일정기간동안프로모션판매서비스에대한각상품별유저의참여 신청신호를접수받아이를기반으로유저반응형상품선정및상품 편성을수행하고,일정시간마다지속적으로할인율이증가하고, 판매자가제공한프로모션상품개수의소진이전에각참여소비자가 소망하는할인율을확보할수있게경쟁하는각상품별프로모션판매 서비스를상기유저단말기 (2)와 통신방식을통해진행하는스마트 판매처리서버 (10)로이루어진것을특징으로하는유저반응형프로모션 상품판매시스템.
[청구항 2] 제 1항에있어서，
상기스마트판매처리서버 (10)는프로모션판매서비스에참여하는 판매자의상품정보를열람가능하게상품풀 (1¾01)에등록한것을 특징으로하는유저반응형프로모션상품판매시스템.
[청구항 3] 제 ]항에있어서，
상기스마트판매처리서버 (10)는프로모션판매서비스에참여하는 유저의참여신청신호를기반으로각상품별선호도점수를연산하는 선호도점수연산부 (30)가포함되는것을특징으로하는유저반응형 프로모션상품판매시스템.
[청구항 4] 제 1항에있어서，
상기스마트판매처리서버 (10)는프로모션판매서비스에참여하는 유저의참여신청신호를기반으로각상품별선호순위를유저가열람 가능하게정하는선호순위정렬부 (32)와;
상기선호순위정렬부 (32)에의해정해진순위에따라상품별판매 시간을정하는판매편성표작성부 (34)가포함된것을특징으로하는 유저반응형프로모션상품판매시스템.
[청구항 5] 제 4항에있어서，
상기판매편성표작성부 (34)는순위가앞서는상품순으로판매시간대를 편성할수도있으며，순위가앞서는상품의판매시간대를판매율이높은 시간대로배치하게편성될수도있도록설정가능한것을특징으로하는 유저반응형프로모션상품판매시스템.
[청구항 6] 제 4항에있어서 ,
상기선호순위정렬부 (32)는각상품을카테고리별로분류하여각 카테고리별상품선호순위를정할수있는것을특징으로하는유저 2019/221575 1»（：1^1{2019/006009
17 반응형프로모션상품판매시스템.
［청구항 7］ 제 1항에있어서 ,
상기스마트판매처리서버 (10)는프로모션판매서비스에참여하는 유저의참여신청신호를기설정된시간까지취합하고유저의선호도를 반영하여이후시간의판매편성표 (42)를결정하게처리하는것을 특징으로하는유저반응형프로모션상품판매시스템.
［청구항 8］ 제 1항에있어서，
상기스마트판매처리서버 (10)는그내부에,회원식별정보및 신상정보와어플리케이션식별정보나전화번호식별정보를관리하는 회원정보관리부 (14)와;
프로모션판매서비스시간이도래되면，서비스를개시처리하고일정 시간마다지속적으로할인율이증가하고，판매자가제공한프로모션 상품개수의소진이전에각참여소비자가소망하는할인율을확보할수 있게할인율획득경쟁신호를수신하고그획득처리를수행하는할인율 획득경쟁처리부 (16)와;
프로모션판매서비스를통해판매되도록판매자가상품을등록하는 상품정보등록부 (26)와;
상기유저단말기 (2)로부터특정상품에대한프로모션판매서비스참여 신청신호를수신하는참여신호수신부 (28)와;
유저의상품별선호도를순위화하여표시하고，그순위에따라상품 편성표가작성되게처리하는제어부 (40)를포함하여구성된것을 특징으로하는유저반응형프로모션상품판매시스템.
［청구항 9］ 제 7항에있어서，
상기스마트판매처리서버 (10)의유저선호도취합및편성표결정 시한은일단위,주단위，월단위가가능한것을특징으로하는유저반응형 프로모션상품판매시스템.
［청구항 1이 제 1항에있어서,
상기스마트판매처리서버 (10)는그내부에,판매자의상품순위가일정 순위내에포함될경우,판매자가추가할인지급에대한정보를설정할수 있게처리하는추가할인설정부 (38)가더포함된것을특징으로하는 유저반응형프로모션상품판매시스템.
［청구항 11］ 제 3항에있어서，
상기선호도점수연산부 (30)는선호도점수연산시,프로모션판매 서비스에참여하는각유저별신용등급을기반으로가중치가적용되게 연산할수있게하는신용등급기반가중치점수부여부 (36)와연동되어 구성된것을특징으로하는유저반응형프로모션상품판매시스템.
［청구항 12］ 제 1 1항에있어서，
상기신용등급기반가중치점수부여부 (36)는할인율확보후 2019/221575 1»（：1^1{2019/006009
18 구매전환을취소한유저의신용등급이낮아지게부여하고，그빈도가 반영되어부여되며，참여빈도및할인율확보신청신호의발생빈도가 반영되어부여하는것을특징으로하는유저반응형프로모션상품판매 시스템.
[청구항 13] 제 1항에있어서，
상기스마트판매처리서버 (10)는그내부에，
각유저별소비계획정보또는관심정보또는예비참여신호 (예비 소싱상품이등록된경우)를등록하는개인구매관련정보등록부 (22)와; 상기개인구매관련정보등록부 (22)의분석을통한예비소싱상품 (또는 상품군)을선정하여등록하고，그순위를부여하며정렬하는 소싱상품 (상품군)순위정렬부 (24)가더포함된것을특징으로하는유저 반응형프로모션상품판매시스템.
[청구항 14] 제 13항에있어서，
상기개인구매관련정보등록부 (22)는일정기간동안상품소싱 요청정보를접수받을수있는것을특징으로하는유저반응형프로모션 상품판매시스템. '
[청구항 15] 3)상품풀 (1¾01)에판매상품을등록시키는과정과;
비스마트판매처리서버 (10)가각유저의특정상품선택및프로모션 판매서비스참여신청신호를수신하는과정과;
0)일정기간내각상품별유저의참여신청수를반영한상품편성을 구성하는과정과;
句상품별프로모션판매서비스시간이도래되면， 0 %부터시작하여 균등한크기로할인율이증가되고,판매자가등록한상품수량이모두 소진되기전에유저가소망하는할인율을선택해서획득할수있게 처리하는프로모션판매서비스를진행하는과정과;
0)상기스마트판매처리서버 (10)가상품별할인율을확보한유저정보를 등록하는과정과;
0상기스마트판매처리서버 (10)가확보한할인율이반영된유저의 결제를처리하는과정을포함하여이루어진것을특징으로하는유저 반응형프로모션상품판매방법.
[청구항 16] 제 15항에있어서,
상기 0)과정은상기스마트판매처리서버 (10)가일정기간내각상품별 유저의참여신청수를카운트하여점수를연산하는과정과;
일정기간내각상품별유저의참여신청수가반영된가순위가부여되는 과정과;
유저선호도평가종료시간이도래되면，각상품별유저의참여신청수가 반영된순위를결정하는과정이포함된것을특징으로하는유저반응형 프로모션상품판매방법 . 2019/221575 1»（그1^¾2019/006009
19
［청구항 1刀 제 15항에있어서，
상기 0)과정은순위가결정되면，순위가앞서는상품순으로판매 시간대를편성할수도있으며，순위가앞서는상품의판매시간대를 판매율이높은시간대로배치하게편성될수도있도록설정하는과정이 포함된것을특징으로하는유저반응형프로모션상품판매방법 .
［청구항 18］ 제 15항에있어서,
상기 0)과정은카테고리별로구분하여상품선호도순위를결정할수 있는것을특징으로하는유저반응형프로모션상품판매방법 .
［청구항 19］ 제 15항에있어서，
상기幻과정에서，유저가획득하고자하는할인율설정예약은상품 편성표결정이후에신청접수하도록제한하는것을특징으로하는유저 반응형프로모션상품판매방법 .
［청구항 20］ 제 15항에있어서 ,
상기 (1)과정에서,소비자가획득가능한할인율이특정할인율까지만 제한되게설정된상.태에서서비스를진행할수있는것을특징으로하는 유저반응형프로모션상품판매방법 .
［청구항 21］ 제 15항에있어서，
상기 0)과정에서,선호도점수연산시，프로모션판매서비스에참여하는 각유저별신용등급을기반으로참여신청신호에대한가중치가 적용되게연산하는것을특징으로하는유저반응형프로모션상품판매 방법.
［청구항 22］ 제 20항에있어서，
상기신용등급은할인율확보후구매전환을취소한유저의신용등급이 낮아지게부여하고，그빈도가반영되어부여되며,참여빈도및할인율 확보신청신호의발생빈도가반영되어부여되는것을특징으로하는 유저반응형프로모션상품판매방법 .
［청구항 23］ 제 15항에있어서，
상기幻과정이전에，
상기스마트판매처리서버 (10)가각유저별소비계획정보또는 관심정보를등록받는과정과;
각유저별소비계획정보또는관심정보를분석하여예비소싱상품 (또는 상품군)을선정하여등록하고,그순위를부여하며그순위별로소싱하는 과정이더포함된것을특징으로하는유저반응형프로모션상품판매 방법.
［청구항 24］ 제 15항에있어서，
상기句과정이전에 ,
상기스마트판매처리서버 (10)가일정기간동안상품소싱요청정보를 접수받아예비소싱상품풀 (1¾01)에등록하고,각상품별예비참여신호를 2019/221575 1»（：1/10公019/006009
20 유저로부터 접수받아순위를결정하고일정순위내에포함된상품을 소싱하는과정이더포함된것을특징으로하는유저 반응형프로모션 상품판매방법 .
PCT/KR2019/006009 2018-05-14 2019-05-14 유저 반응형 프로모션 상품 판매 시스템 및 그 방법 WO2019221575A1 (ko)

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