WO2019179411A1 - Three-dimensional advertisement display system and method - Google Patents

Three-dimensional advertisement display system and method Download PDF

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Publication number
WO2019179411A1
WO2019179411A1 PCT/CN2019/078626 CN2019078626W WO2019179411A1 WO 2019179411 A1 WO2019179411 A1 WO 2019179411A1 CN 2019078626 W CN2019078626 W CN 2019078626W WO 2019179411 A1 WO2019179411 A1 WO 2019179411A1
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Prior art keywords
advertisement
multimedia
signal
input signal
dimensional
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PCT/CN2019/078626
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French (fr)
Chinese (zh)
Inventor
李新福
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广东康云多维视觉智能科技有限公司
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Publication of WO2019179411A1 publication Critical patent/WO2019179411A1/en

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0272—Period of advertisement exposure
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F27/00—Combined visual and audible advertising or displaying, e.g. for public address
    • G09F27/005—Signs associated with a sensor
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G06Q30/0271—Personalized advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F19/00—Advertising or display means not otherwise provided for
    • G09F19/12—Advertising or display means not otherwise provided for using special optical effects
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F23/00—Advertising on or in specific articles, e.g. ashtrays, letter-boxes
    • G09F23/06—Advertising on or in specific articles, e.g. ashtrays, letter-boxes the advertising matter being combined with articles for restaurants, shops or offices
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F19/00—Advertising or display means not otherwise provided for
    • G09F19/12—Advertising or display means not otherwise provided for using special optical effects
    • G09F19/18—Advertising or display means not otherwise provided for using special optical effects involving the use of optical projection means, e.g. projection of images on clouds

Definitions

  • the present invention relates to the field of advertising display, and more particularly to a three-dimensional advertising display system and method.
  • advertising is everywhere in the developed world.
  • channels for advertising such as print media, radio, television, and the Internet.
  • advertisements are also displayed in a variety of forms, including text ads, image ads, or video ads, but the ads currently presented to people are not interactive. Therefore, people can only passively browse, and users cannot actively interact with advertisements to further understand the goods.
  • an object of the present invention is to provide a three-dimensional advertisement display system and method capable of providing interaction.
  • a three-dimensional advertising display system comprising:
  • a multimedia module configured to play at least one multimedia advertisement, the multimedia advertisement including at least one three-dimensional model and including at least one of text, sound, picture, and video;
  • An input module configured to acquire at least one input signal of a user, where the input signal includes at least one of an EEG signal, an image signal, a gesture signal, a voice signal, and a touch signal;
  • a control module configured to adjust, according to the at least one input signal, a parameter of the at least one three-dimensional model, the parameter comprising at least one of a size, a color, and a display angle of the three-dimensional model.
  • the multimedia module includes an air imaging device and/or a reality enhancement device for projecting at least one three-dimensional model in the air, the reality enhancement device for presenting at least one three-dimensional model to a user in a real-life scene .
  • control module is further configured to acquire at least one multimedia advertisement in real time through the Internet.
  • the background server is further configured to send a multimedia advertisement to the control module, adjust the typesetting of the multimedia advertisement, and collect and analyze the input signal collected by the input module, and control the result according to the analysis of the input signal.
  • the module returns one or more feedback signals, and the control module changes the display content of the multimedia module based on the one or more feedback signals.
  • the input module includes at least one of a touch screen, a somatosensory device, a microphone, and a camera.
  • control module is further configured to switch the currently played multimedia advertisement according to the set time and/or according to the at least one input signal.
  • a three-dimensional advertisement display method includes the following steps:
  • Playing at least one multimedia advertisement including at least one three-dimensional model and including at least one of text, sound, picture, and video;
  • the input signal including at least one of an electroencephalogram signal, an image signal, a gesture signal, a voice signal, and a touch signal;
  • parameters of the at least one three-dimensional model according to the at least one input signal, the parameters including at least one of a size, a color, and a display angle of the three-dimensional model.
  • the at least one three-dimensional model is projected in the air or presented to the user in a realistically enhanced manner.
  • the data of at least one multimedia advertisement is obtained through the Internet in real time.
  • the currently played multimedia advertisement is switched according to the set time and/or according to the at least one input signal.
  • step of switching the played multimedia advertisement according to the set time and/or according to the at least one input signal comprises:
  • the user characteristics of the currently viewed advertisement are extracted according to the input signal, and the advertisement content is switched according to the user characteristics.
  • the beneficial effects of the present invention are: by playing a multimedia advertisement including at least one three-dimensional model to a user, and acquiring an input signal of the user, and then adjusting parameters of the three-dimensional model according to the input signal, so that the user can browse the multimedia advertisement simultaneously with
  • the 3D models in the multimedia ad interact to learn more about the details of the product, which in turn enhances the effectiveness of the ad.
  • FIG. 1 is a block diagram of a three-dimensional advertisement display system of the present invention.
  • FIG. 2 is a flow chart of a method for displaying a three-dimensional advertisement according to the present invention
  • FIG. 3 is a block diagram of a module of a three-dimensional advertisement display system according to a specific embodiment of the present invention.
  • FIG. 4 is a schematic diagram of a multimedia advertisement according to the present invention.
  • FIG. 5 is a flowchart of a method for displaying a three-dimensional advertisement according to a specific embodiment of the present invention.
  • the term "about” may include a number that is rounded to the nearest significant digit.
  • the recitation of numerical ranges by endpoints includes all numbers within the range (eg, 1 to 5 includes 1, 1.5, 2, 2.75, 3, 3.80, 4, and 5).
  • a three-dimensional advertisement display system includes:
  • a multimedia module configured to play at least one multimedia advertisement, the multimedia advertisement including at least one three-dimensional model and including at least one of text, sound, picture, and video;
  • An input module configured to acquire at least one input signal of a user, where the input signal includes at least one of an EEG signal, an image signal, a gesture signal, a voice signal, and a touch signal;
  • a control module configured to adjust, according to the at least one input signal, a parameter of the at least one three-dimensional model, the parameter comprising at least one of a size, a color, and a display angle of the three-dimensional model.
  • the multimedia module comprises an air imaging device and/or a reality enhancement device, the air imaging device for projecting at least one three-dimensional model in the air, the reality enhancement device being used for the user in a real scene Present at least one three-dimensional model.
  • control module is further configured to acquire at least one multimedia advertisement in real time through the Internet.
  • the background server further includes a background server, configured to send a multimedia advertisement to the control module, adjust a typesetting of the multimedia advertisement, and collect and analyze an input signal collected by the input module, and according to the input signal
  • the result of the analysis returns one or more feedback signals to the control module, the control module changing the display content of the multimedia module based on the one or more feedback signals.
  • the display content includes one or more of a three-dimensional model, text, sound, picture, and video.
  • the input module includes at least one of a touch screen, a somatosensory device, a microphone, and a camera.
  • control module is further configured to switch the currently played multimedia advertisement according to the set time and/or according to the at least one input signal.
  • a three-dimensional advertisement display method includes the following steps:
  • Playing at least one multimedia advertisement including at least one three-dimensional model and including at least one of text, sound, picture, and video;
  • the input signal including at least one of an electroencephalogram signal, an image signal, a gesture signal, a voice signal, and a touch signal;
  • parameters of the at least one three-dimensional model according to the at least one input signal, the parameters including at least one of a size, a color, and a display angle of the three-dimensional model.
  • the at least one three-dimensional model is projected in the air or presented to the user in a realistically enhanced manner.
  • the method further includes the following steps:
  • the data of at least one multimedia advertisement is obtained through the Internet in real time.
  • the method further includes the following steps:
  • the currently played multimedia advertisement is switched according to the set time and/or according to the at least one input signal.
  • the step of switching the played multimedia advertisement according to the set time and/or according to the at least one input signal comprises:
  • the user characteristics of the currently viewed advertisement are extracted according to the input signal, and the advertisement content is switched according to the user characteristics.
  • the embodiment provides a three-dimensional advertisement display system, which includes a multimedia module, an input module, a control module, and a background server.
  • the multimedia module is configured to play at least one multimedia tube advertisement, the multimedia advertisement includes at least one three-dimensional model, and includes at least one of text, sound, picture, and video.
  • the multimedia module includes a display unit and a sound unit, and the display unit may be an air imaging device or an actual enhancement (AR) device (including but not limited to a transparent display screen, an AR glasses, and a smart device equipped with AR software), the display The unit may project the three-dimensional model in the air or display it to the user by means of an AR.
  • the display unit may be just a conventional display or projector.
  • the sound unit may be a sound emitting device such as a speaker or a headphone.
  • the multimedia module can simultaneously play a plurality of multimedia advertisements.
  • a multimedia advertisement may contain only text and a three-dimensional model of an item. In other embodiments, a multimedia advertisement can contain both text, pictures, video, and a three-dimensional model of multiple items. 4 shows a representation of a multimedia advertisement.
  • the multimedia advertisement includes a text 100, a picture 200, a video 300, and a three-dimensional model 400.
  • the three-dimensional model 400 is an air imaging device. 500 is projected in the air, while text 100, picture 200, and video 300 are displayed through a common display screen.
  • text, pictures, video, and three-dimensional models may be simultaneously projected into the air by an air imaging device or displayed by a reality enhancing device.
  • an input module configured to acquire at least one input signal of the user, where the input signal includes an image signal (including an eyeball track signal analyzed from the image), a gesture signal (including a somatosensory signal), a voice signal, an EEG signal, and a touch signal At least one of them.
  • the input signal can be acquired by a camera, a somatosensory device, an electroencephalogram acquisition device (such as a device such as an electroencephalogram amplifier that obtains a human brain electrical signal through contact or non-contact), a microphone, and a touch screen.
  • the input module can be a separate touch screen.
  • the input module can be a combination of a camera and a touch screen.
  • a control module configured to adjust, according to the at least one input signal, a parameter of the at least one three-dimensional model, the parameter comprising at least one of a size, a color, and a display angle of the three-dimensional model.
  • the user can zoom in on the 3D model to view the details of the product; or the user can browse different styles by selecting the color of the product; the user can also browse from different angles by adjusting the display angle of the 3D model. commodity.
  • the control module is further configured to read the already created multimedia advertisements and control the multimedia module to play the multimedia advertisements.
  • the controller can read the multimedia from the local storage (such as a hard disk, a USB flash drive or a CD-ROM). ad.
  • the background server is configured to deliver the multimedia advertisement to the control module.
  • the advertiser can deliver the created multimedia advertisement to each control module through the background server, so that the multimedia modules distributed in different places can display the multimedia advertisement.
  • the backend server can also be used to adjust the layout of the multimedia advertisement.
  • the background server can provide an editor for the multimedia advertisement to facilitate the advertiser to edit the multimedia advertisement. These typesetting advertisements can be delivered to various control modules through the background server, thereby realizing the rapid production, modification and release of multimedia advertisements.
  • the background server is further configured to collect and analyze the input signals collected by the input module, and return one or more feedback signals to the control module according to the result of analyzing the input signals, and the control module changes according to the one or more feedback signals.
  • the display content of the multimedia module is further configured to collect and analyze the input signals collected by the input module, and return one or more feedback signals to the control module according to the result of analyzing the input signals, and the control module changes according to the one or more feedback signals.
  • the display content of the multimedia module is
  • the display content includes one or more of a three-dimensional model, text, sound, picture, and video.
  • the system analyzes the input data and finds that a male is currently browsing the advertisement, and can switch the advertisement word into a male-prepared advertisement word, or automatically switch the product style to a male model.
  • multiple multimedia advertisements are switched according to a set time and/or an input signal of the user, and the triggering of the handover process may be completed by a background server or by a control module.
  • multiple multimedia advertisements are alternately switched according to a set time. For example, each advertisement may be set to play for 1 minute, or the video length of the multimedia advertisement containing the video may be used as the playback time. Switch to another multimedia ad when the video is finished playing.
  • switching between multiple multimedia advertisements is made based on the user's input signals, and the user can switch between different advertisements by inputting signals, such as by touching virtual keys or specific gestures.
  • the switching between the plurality of multimedia advertisements is performed according to the image signal
  • the image signal of the user who is currently browsing the advertisement can be captured by the camera, and the facial features of the user are extracted to discriminate Gender or age, so you can push ads customized for men/women/adults/children.
  • the extraction of the facial features of the user can be implemented by a machine learning method such as a deep neural network. If the current user of the advertising system is a man, it can be selectively switched to a product advertisement such as a car, a watch, or a jersey when switching advertisements.
  • the advertising system determines that the current user is a child, it can switch to an advertisement such as a toy, a football, or a game when switching advertisements.
  • the timing of switching the advertisement may be determined in combination with the set time and the input signal of the user. For example, the advertisement may be switched every three minutes, and if the user interacts with the advertisement midway, the timeout is suspended until The interaction stops for a set time (such as 10 seconds or 15 seconds) and then restarts the timer. Once the timing reaches three minutes, the advertisement is switched.
  • the embodiment provides a method for displaying a three-dimensional advertisement, which includes the following steps:
  • A. Obtain at least one multimedia advertisement, which may be obtained through local storage (such as a hard disk, a USB disk, a CD, etc.) or obtained from a remotely deployed background server through the Internet.
  • the background server can be used for typesetting and publishing of multimedia advertisements.
  • the acquisition of the multimedia advertisement may be in real time.
  • the multimedia advertisement including at least one three-dimensional model and including at least one of text, sound, picture, and video.
  • the multimedia advertisement can be played by, for example, an air imaging device or a reality enhancement device.
  • the multimedia advertisement may include only text and a three-dimensional model.
  • the multimedia advertisement can include both text, pictures, video, and multiple three-dimensional models.
  • the input signal comprising at least one of an electroencephalogram signal, an image signal, a gesture signal, a voice signal, and a touch signal.
  • the input signal can be obtained by a hardware device such as a camera, a somatosensory device, a microphone, and a touch screen.
  • a person skilled in the art can obtain one or more of an image signal, a gesture signal, a voice signal, and a touch signal according to actual needs to meet the interaction needs.
  • the three-dimensional model can be enlarged to view details of the parts of the product; or different colors of the model can be selected to browse different product styles; the display angle of the three-dimensional model can also be adjusted to browse the products from different angles.
  • multiple multimedia advertisements are switched according to a set time and/or an input signal of the user.
  • multiple multimedia advertisements are alternately switched according to a set time. For example, each advertisement may be set to play for 1 minute, or the video length of the multimedia advertisement containing the video may be used as the playback time. Switch to another multimedia ad when playback is complete.
  • switching between multiple multimedia advertisements can be made based on the user's input signals, and the user can switch between different advertisements by inputting signals, such as by touching virtual keys or specific gestures.
  • the switching between the plurality of multimedia advertisements is performed according to the image signal
  • the image signal of the user who is currently browsing the advertisement can be captured by the camera, and the facial features of the user are extracted to discriminate Gender or age, so you can push ads customized for men/women/adults/children.
  • the extraction of facial features of the user can be identified by a machine learning method such as a deep neural network. If it is judged that the current user is a man, it is possible to selectively switch to a product advertisement such as a car, a watch or a shirt when switching advertisements.
  • the current user can be switched to an advertisement such as a toy, a soccer ball or a game when the advertisement is switched.
  • the timing of switching advertisements may be determined in conjunction with the set time and the user's input signal. For example, the advertisement may be switched every three minutes, and if the user interacts with the advertisement midway, the pause is three minutes. Timing until the interaction stops for a set period of time (such as 10 seconds or 15 seconds) and then restarts the timing.
  • step numbers in the above embodiments they are only provided for convenience of explanation, and the order between the steps is not limited. The order of execution of the steps in the embodiments can be adapted according to the understanding of those skilled in the art. Sex adjustment.
  • the invention can be applied to a variety of scenarios, such as shopping malls, exhibitions or exhibitions.
  • the advertising content may include physical goods, games or services, and the like.
  • the present invention has the following advantages:
  • the present invention plays a multimedia advertisement including at least one three-dimensional model to a user, and acquires an input signal of the user, and then adjusts parameters of the three-dimensional model according to the input signal, so that the user can browse the multimedia advertisement together with the multimedia advertisement.
  • the 3D models interact to learn more about the details of the product, which in turn enhances the effectiveness of the ad.
  • the invention can project a three-dimensional model through an air imaging device or present a three-dimensional model through a real-life enhancement device, so that the three-dimensional model is more realistic, thereby making the advertisement more scientific and technological, and greatly improving the advertising effect.
  • the invention may be capable of switching the currently played multimedia advertisement according to a set time and/or according to the at least one input signal. Flexible settings make it easy for advertisers to advertise.
  • the present invention can extract the user characteristics of the currently viewed advertisement according to the input signal, and switch the advertisement content according to the user characteristics. Achieve accurate advertising.
  • the system of the present invention has a background server, which can be used for publishing and editing multimedia advertisements, so that the advertiser can timely update the advertisements.

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Abstract

Disclosed is a three-dimensional advertisement display system and method, wherein the system comprises: a multimedia module that is used for playing back at least one multimedia advertisement, the multimedia advertisement comprising at least one three-dimensional model and at least one among text, sound, image and video; an input module that is used for acquiring at least one input signal of a user, the input signal comprising at least one among an electroencephalogram signal, image signal, gesture signal, voice signal and touch signal; a control module that is used for adjusting parameters of the at least one three-dimensional model according to the at least one input signal, the parameters comprising at least one among the size, color and display perspective of the three-dimensional model. The present invention enables the user to interact with a three-dimensional model in a multimedia advertisement while browsing the multimedia advertisement so as to learn more details about a product, thereby enhancing the display effect of the advertisement. The present invention may be widely used in the field of advertisement display.

Description

一种三维广告展示***和方法  Three-dimensional advertisement display system and method
技术领域Technical field
本发明涉及广告展示领域，尤其是一种三维广告展示***和方法。The present invention relates to the field of advertising display, and more particularly to a three-dimensional advertising display system and method.
背景技术Background technique
广告作为商品宣传的重要手段，在商业发达的今天随处可见。广告的渠道有很多，例如纸媒、电台、电视和互联网等等，而在这些渠道中广告的表现形式也是琳琅满目的，包括文字广告、图片广告或者视频广告，但是目前向人们呈现的广告是不可交互的，因此人们只能被动地浏览，用户无法主动地与广告交互，以更进一步了解商品。As an important means of merchandising, advertising is everywhere in the developed world. There are many channels for advertising, such as print media, radio, television, and the Internet. In these channels, advertisements are also displayed in a variety of forms, including text ads, image ads, or video ads, but the ads currently presented to people are not interactive. Therefore, people can only passively browse, and users cannot actively interact with advertisements to further understand the goods.
发明内容Summary of the invention
为解决上述技术问题，本发明的目的在于：提供一种能够提供交互的三维广告展示***和方法。In order to solve the above technical problems, an object of the present invention is to provide a three-dimensional advertisement display system and method capable of providing interaction.
本发明所采取的第一种技术方案是：The first technical solution adopted by the present invention is:
一种三维广告展示***，包括：A three-dimensional advertising display system comprising:
多媒体模块，用于播放至少一个多媒体广告，所述多媒体广告包括至少一个三维模型以及包括文字、声音、图片和视频中的至少一种；a multimedia module, configured to play at least one multimedia advertisement, the multimedia advertisement including at least one three-dimensional model and including at least one of text, sound, picture, and video;
输入模块，用于获取用户的至少一个输入信号，所述输入信号包括脑电信号、图像信号、手势信号、语音信号和触摸信号中的至少一种；An input module, configured to acquire at least one input signal of a user, where the input signal includes at least one of an EEG signal, an image signal, a gesture signal, a voice signal, and a touch signal;
控制模块，用于根据所述至少一个输入信号，调整所述至少一个三维模型的参数，所述参数包括三维模型的大小、颜色和显示视角中的至少一种。And a control module, configured to adjust, according to the at least one input signal, a parameter of the at least one three-dimensional model, the parameter comprising at least one of a size, a color, and a display angle of the three-dimensional model.
进一步，所述多媒体模块包括空气成像设备和/或现实增强设备，所述空气成像设备用于在空气投影至少一个三维模型，所述现实增强设备用于在现实场景中向用户呈现至少一个三维模型。Further, the multimedia module includes an air imaging device and/or a reality enhancement device for projecting at least one three-dimensional model in the air, the reality enhancement device for presenting at least one three-dimensional model to a user in a real-life scene .
进一步，所述控制模块还用于通过互联网实时地获取至少一个多媒体广告。Further, the control module is further configured to acquire at least one multimedia advertisement in real time through the Internet.
进一步，还包括后台服务器，所述后台服务器用于向控制模块下发多媒体广告、调整多媒体广告的排版，以及收集和分析输入模块所采集到的输入信号，并根据对输入信号分析的结果向控制模块返回一个或多个反馈信号，所述控制模块根据所述一个或多个反馈信号改变多媒体模块的显示内容。Further, the background server is further configured to send a multimedia advertisement to the control module, adjust the typesetting of the multimedia advertisement, and collect and analyze the input signal collected by the input module, and control the result according to the analysis of the input signal. The module returns one or more feedback signals, and the control module changes the display content of the multimedia module based on the one or more feedback signals.
进一步，所述输入模块包括触摸屏、体感装置、麦克风和摄像头中的至少一种。Further, the input module includes at least one of a touch screen, a somatosensory device, a microphone, and a camera.
进一步，所述控制模块还用于根据设定时间和/或根据所述至少一个输入信号切换当前播放的多媒体广告。Further, the control module is further configured to switch the currently played multimedia advertisement according to the set time and/or according to the at least one input signal.
本发明所采取的第二种技术方案书：The second technical proposal adopted by the present invention:
一种三维广告展示方法，包括以下步骤：A three-dimensional advertisement display method includes the following steps:
播放至少一个多媒体广告，所述多媒体广告包括至少一个三维模型以及包括文字、声音、图片和视频中的至少一种；Playing at least one multimedia advertisement, the multimedia advertisement including at least one three-dimensional model and including at least one of text, sound, picture, and video;
获取用户的至少一个输入信号，所述输入信号包括脑电信号、图像信号、手势信号、语音信号和触摸信号中的至少一种；Acquiring at least one input signal of the user, the input signal including at least one of an electroencephalogram signal, an image signal, a gesture signal, a voice signal, and a touch signal;
根据所述至少一个输入信号，调整所述至少一个三维模型的参数，所述参数包括三维模型的大小、颜色和显示视角中的至少一种。And adjusting parameters of the at least one three-dimensional model according to the at least one input signal, the parameters including at least one of a size, a color, and a display angle of the three-dimensional model.
进一步，所述至少一个三维模型被投影在空气中或者通过现实增强的方式呈现给用户。Further, the at least one three-dimensional model is projected in the air or presented to the user in a realistically enhanced manner.
进一步，还包括以下步骤：Further, the following steps are also included:
实时地通过互联网获取至少一个多媒体广告的数据。The data of at least one multimedia advertisement is obtained through the Internet in real time.
进一步，还包括以下步骤：Further, the following steps are also included:
根据设定时间和/或根据所述至少一个输入信号切换当前播放的多媒体广告。The currently played multimedia advertisement is switched according to the set time and/or according to the at least one input signal.
进一步，所述根据设定时间和/或根据所述至少一个输入信号切换播放的多媒体广告，这一步骤包括：Further, the step of switching the played multimedia advertisement according to the set time and/or according to the at least one input signal comprises:
根据输入信号提取当前浏览广告的用户特征，并根据用户特征切换广告内容。The user characteristics of the currently viewed advertisement are extracted according to the input signal, and the advertisement content is switched according to the user characteristics.
本发明的有益效果是：通过向用户播放包括至少一个三维模型的多媒体广告，并获取用户的输入信号，然后根据所述输入信号来调整三维模型的参数，使得用户可以在浏览多媒体广告的同时与多媒体广告中的三维模型进行交互，以了解更多商品的细节，进而增强广告的效果。The beneficial effects of the present invention are: by playing a multimedia advertisement including at least one three-dimensional model to a user, and acquiring an input signal of the user, and then adjusting parameters of the three-dimensional model according to the input signal, so that the user can browse the multimedia advertisement simultaneously with The 3D models in the multimedia ad interact to learn more about the details of the product, which in turn enhances the effectiveness of the ad.
附图说明DRAWINGS
图1为本发明一种三维广告展示***的模块框图；1 is a block diagram of a three-dimensional advertisement display system of the present invention;
图2为本发明一种三维广告展示方法的流程图；2 is a flow chart of a method for displaying a three-dimensional advertisement according to the present invention;
图3为本发明一种具体实施例的三维广告展示***的模块框图；3 is a block diagram of a module of a three-dimensional advertisement display system according to a specific embodiment of the present invention;
图4为本发明一种多媒体广告的示意图；4 is a schematic diagram of a multimedia advertisement according to the present invention;
图5为本发明一种具体实施例的三维广告展示方法的流程图。FIG. 5 is a flowchart of a method for displaying a three-dimensional advertisement according to a specific embodiment of the present invention.
具体实施方式detailed description
下面以具体的方式描述本发明以满足法定要求。然而，描述本身并不意在限制本发明的范围。相反，本发明已经设想，所要求保护的主题也可以以其他方式来体现，包括与本文中所描述的步骤或元件类似的不同步骤或元件，以及结合其他当前或未来的技术。The invention is described below in a specific manner to meet statutory requirements. However, the description itself is not intended to limit the scope of the invention. Rather, the invention has been conceived, and the claimed subject matter may be embodied in other ways, including various steps or elements similar to those described herein, and in conjunction with other present or future technologies.
本说明书在各个地方出现的短语如“在一些实施例中”或“在本实施例中”不一定指相同的实施例。此外，所描述的特征、结构或特性可以以任何合适的方式在一个或多个实施例中组合。在以下描述中，提供了许多具体细节，以便于透彻理解本发明的实施例。然而，相关领域的技术人员将认识到，所本发明可以在没有一个或多个具体细节的情况下或者利用其他方法、部件或材料等来实施。在其他情况下，公知的结构、材料或操作没有被详细示出或描述，以避免混淆本发明的各个方面。在此假定所有数值都由术语“约”来修饰，无论是否明确指出。术语“约”通常是指本领技术人员认为等同于所述值（即具有相同或基本相同的功能或结果）的一系列数字。在许多情况下，术语“约”可能包括四舍五入到最接近的有效数字的数字。通过端点表述的数值范围包括该范围内的所有数字（例如，1至5包括1、1.5、2、2.75、3、3.80、4和5）。Phrases such as "in some embodiments" or "in this embodiment" are not necessarily referring to the same embodiments. Furthermore, the described features, structures, or characteristics may be combined in any suitable manner in one or more embodiments. In the following description, numerous specific details are set forth in the However, one skilled in the relevant art will recognize that the invention may be practiced without one or more specific details or other methods, components or materials. In other instances, well-known structures, materials or operations are not shown or described in detail to avoid obscuring aspects of the invention. It is assumed here that all values are modified by the term "about", whether or not explicitly stated. The term "about" generally refers to a series of numbers that the skilled person considers to be equivalent to the stated value (ie, having the same or substantially the same function or result). In many cases, the term "about" may include a number that is rounded to the nearest significant digit. The recitation of numerical ranges by endpoints includes all numbers within the range (eg, 1 to 5 includes 1, 1.5, 2, 2.75, 3, 3.80, 4, and 5).
参照图1，一种三维广告展示***，包括：Referring to Figure 1, a three-dimensional advertisement display system includes:
多媒体模块，用于播放至少一个多媒体广告，所述多媒体广告包括至少一个三维模型以及包括文字、声音、图片和视频中的至少一种；a multimedia module, configured to play at least one multimedia advertisement, the multimedia advertisement including at least one three-dimensional model and including at least one of text, sound, picture, and video;
输入模块，用于获取用户的至少一个输入信号，所述输入信号包括脑电信号、图像信号、手势信号、语音信号和触摸信号中的至少一种；An input module, configured to acquire at least one input signal of a user, where the input signal includes at least one of an EEG signal, an image signal, a gesture signal, a voice signal, and a touch signal;
控制模块，用于根据所述至少一个输入信号，调整所述至少一个三维模型的参数，所述参数包括三维模型的大小、颜色和显示视角中的至少一种。And a control module, configured to adjust, according to the at least one input signal, a parameter of the at least one three-dimensional model, the parameter comprising at least one of a size, a color, and a display angle of the three-dimensional model.
进一步作为优选的实施方式，所述多媒体模块包括空气成像设备和/或现实增强设备，所述空气成像设备用于在空气投影至少一个三维模型，所述现实增强设备用于在现实场景中向用户呈现至少一个三维模型。Further as a preferred embodiment, the multimedia module comprises an air imaging device and/or a reality enhancement device, the air imaging device for projecting at least one three-dimensional model in the air, the reality enhancement device being used for the user in a real scene Present at least one three-dimensional model.
进一步作为优选的实施方式，所述控制模块还用于通过互联网实时地获取至少一个多媒体广告。Further as a preferred implementation manner, the control module is further configured to acquire at least one multimedia advertisement in real time through the Internet.
进一步作为优选的实施方式，还包括后台服务器，所述后台服务器用于向控制模块下发多媒体广告、调整多媒体广告的排版，以及收集和分析输入模块所采集到的输入信号，并根据对输入信号分析的结果向控制模块返回一个或多个反馈信号，所述控制模块根据所述一个或多个反馈信号改变多媒体模块的显示内容。所述显示内容包括三维模型、文字、声音、图片和视频中的一种或多种。Further, as a preferred implementation, the background server further includes a background server, configured to send a multimedia advertisement to the control module, adjust a typesetting of the multimedia advertisement, and collect and analyze an input signal collected by the input module, and according to the input signal The result of the analysis returns one or more feedback signals to the control module, the control module changing the display content of the multimedia module based on the one or more feedback signals. The display content includes one or more of a three-dimensional model, text, sound, picture, and video.
进一步作为优选的实施方式，所述输入模块包括触摸屏、体感装置、麦克风和摄像头中的至少一种。Further as a preferred embodiment, the input module includes at least one of a touch screen, a somatosensory device, a microphone, and a camera.
进一步作为优选的实施方式，所述控制模块还用于根据设定时间和/或根据所述至少一个输入信号切换当前播放的多媒体广告。Further as a preferred implementation manner, the control module is further configured to switch the currently played multimedia advertisement according to the set time and/or according to the at least one input signal.
参照图2，一种三维广告展示方法，包括以下步骤：Referring to FIG. 2, a three-dimensional advertisement display method includes the following steps:
播放至少一个多媒体广告，所述多媒体广告包括至少一个三维模型以及包括文字、声音、图片和视频中的至少一种；Playing at least one multimedia advertisement, the multimedia advertisement including at least one three-dimensional model and including at least one of text, sound, picture, and video;
获取用户的至少一个输入信号，所述输入信号包括脑电信号、图像信号、手势信号、语音信号和触摸信号中的至少一种；Acquiring at least one input signal of the user, the input signal including at least one of an electroencephalogram signal, an image signal, a gesture signal, a voice signal, and a touch signal;
根据所述至少一个输入信号，调整所述至少一个三维模型的参数，所述参数包括三维模型的大小、颜色和显示视角中的至少一种。And adjusting parameters of the at least one three-dimensional model according to the at least one input signal, the parameters including at least one of a size, a color, and a display angle of the three-dimensional model.
进一步作为优选的实施方式，所述至少一个三维模型被投影在空气中或者通过现实增强的方式呈现给用户。Further as a preferred embodiment, the at least one three-dimensional model is projected in the air or presented to the user in a realistically enhanced manner.
进一步作为优选的实施方式，还包括以下步骤：Further as a preferred embodiment, the method further includes the following steps:
实时地通过互联网获取至少一个多媒体广告的数据。The data of at least one multimedia advertisement is obtained through the Internet in real time.
进一步作为优选的实施方式，还包括以下步骤：Further as a preferred embodiment, the method further includes the following steps:
根据设定时间和/或根据所述至少一个输入信号切换当前播放的多媒体广告。The currently played multimedia advertisement is switched according to the set time and/or according to the at least one input signal.
进一步作为优选的实施方式，所述根据设定时间和/或根据所述至少一个输入信号切换播放的多媒体广告，这一步骤包括：Further as a preferred implementation manner, the step of switching the played multimedia advertisement according to the set time and/or according to the at least one input signal comprises:
根据输入信号提取当前浏览广告的用户特征，并根据用户特征切换广告内容。The user characteristics of the currently viewed advertisement are extracted according to the input signal, and the advertisement content is switched according to the user characteristics.
下面结合说明书附图和具体的实施例对本发明进行进一步的说明。The invention is further described below in conjunction with the drawings and specific embodiments.
参照图3，本实施例提供了一种三维广告展示***，该***包括多媒体模块、输入模块、控制模块和后台服务器。Referring to FIG. 3, the embodiment provides a three-dimensional advertisement display system, which includes a multimedia module, an input module, a control module, and a background server.
其中，多媒体模块，用于播放至少一个多媒体管广告，所述多媒体广告包括至少一个三维模型，以及包括文字、声音、图片和视频中的至少一种。所述多媒体模块包括显示单元和声音单元，所述显示单元可以是空气成像设备或者现实增强（AR）设备（包括但不限于透明显示屏、AR眼镜和搭载AR软件的智能设备），所述显示单元可以将所述三维模型在空气中投影，或者通过AR的方式向用户展示。在代替实施例中，显示单元可以仅仅是普通显示屏或者投影仪。所述声音单元可以是如喇叭或者耳机等放音设备。所述多媒体模块可以同时播放多个多媒体广告。在一些实施例中，一个多媒体广告可以只包含文字和一个商品的三维模型。在另一些实施例中，一个多媒体广告可以同时包含文字、图片、视频以及多个商品的三维模型。图4示出了一种多媒体广告的表现形式，在本实施例中，该多媒体广告包括文字100、图片200、视频300以及三维模型400，在本实施例中，三维模型400是通过空气成像设备500投影在空气中的，而文字100、图片200、视频300通过普通显示屏显示。在另一些实施例中，文字、图片、视频以及三维模型可以同时通过空气成像设备投影在空气中或者通过现实增强设备显示。The multimedia module is configured to play at least one multimedia tube advertisement, the multimedia advertisement includes at least one three-dimensional model, and includes at least one of text, sound, picture, and video. The multimedia module includes a display unit and a sound unit, and the display unit may be an air imaging device or an actual enhancement (AR) device (including but not limited to a transparent display screen, an AR glasses, and a smart device equipped with AR software), the display The unit may project the three-dimensional model in the air or display it to the user by means of an AR. In an alternate embodiment, the display unit may be just a conventional display or projector. The sound unit may be a sound emitting device such as a speaker or a headphone. The multimedia module can simultaneously play a plurality of multimedia advertisements. In some embodiments, a multimedia advertisement may contain only text and a three-dimensional model of an item. In other embodiments, a multimedia advertisement can contain both text, pictures, video, and a three-dimensional model of multiple items. 4 shows a representation of a multimedia advertisement. In this embodiment, the multimedia advertisement includes a text 100, a picture 200, a video 300, and a three-dimensional model 400. In the embodiment, the three-dimensional model 400 is an air imaging device. 500 is projected in the air, while text 100, picture 200, and video 300 are displayed through a common display screen. In other embodiments, text, pictures, video, and three-dimensional models may be simultaneously projected into the air by an air imaging device or displayed by a reality enhancing device.
输入模块，用于获取用户的至少一个输入信号，所述输入信号包括图像信号（包括从图像中分析出的眼球轨迹信号）、手势信号（包括体感信号）、语音信号、脑电信号和触摸信号中的至少一种。在本实施例中所述输入信号可以通过摄像头、体感装置、脑电获取装置（如脑电放大器等通过接触或者非接触方式获得人体脑电信号的装置）、麦克风和触摸屏获取。在一些实施例中，输入模块可以是单独的触摸屏。在另一些实施例中，所述输入模块可以是摄像头和触摸屏的组合。本领域技术人员应该了解可以采用上述几种硬件的任意组合来采集用户输入信号。And an input module, configured to acquire at least one input signal of the user, where the input signal includes an image signal (including an eyeball track signal analyzed from the image), a gesture signal (including a somatosensory signal), a voice signal, an EEG signal, and a touch signal At least one of them. In the embodiment, the input signal can be acquired by a camera, a somatosensory device, an electroencephalogram acquisition device (such as a device such as an electroencephalogram amplifier that obtains a human brain electrical signal through contact or non-contact), a microphone, and a touch screen. In some embodiments, the input module can be a separate touch screen. In other embodiments, the input module can be a combination of a camera and a touch screen. Those skilled in the art will appreciate that any combination of the above several hardware can be utilized to collect user input signals.
控制模块，用于根据所述至少一个输入信号，调整所述至少一个三维模型的参数，所述参数包括三维模型的大小、颜色和显示角度中的至少一种。在实际应用场景中，用户可以将三维模型放大，以查看商品局部的细节；或者用户可以通过选择商品的颜色来浏览不同的款式；用户亦可以通过调整三维模型的显示视角来从不同的角度浏览商品。此外，控制模块还用于读取已经制作好的多媒体广告，并控制多媒体模块播放这些多媒体广告，在一些实施例中，控制器可以从本地存储（如硬盘、U盘或者光盘等）读取多媒体广告。And a control module, configured to adjust, according to the at least one input signal, a parameter of the at least one three-dimensional model, the parameter comprising at least one of a size, a color, and a display angle of the three-dimensional model. In the actual application scenario, the user can zoom in on the 3D model to view the details of the product; or the user can browse different styles by selecting the color of the product; the user can also browse from different angles by adjusting the display angle of the 3D model. commodity. In addition, the control module is further configured to read the already created multimedia advertisements and control the multimedia module to play the multimedia advertisements. In some embodiments, the controller can read the multimedia from the local storage (such as a hard disk, a USB flash drive or a CD-ROM). ad.
后台服务器，用于向控制模块下发多媒体广告，如广告商可以将制作好的多媒体广告通过后台服务器下发到各个控制模块中，从而使得分布在不同地方的多媒体模块可以显示这些多媒体广告。此外，后台服务器还能用于调整多媒体广告的排版，在一些实施例中，后台服务器可以提供多媒体广告的编辑器，以便于广告商编辑多媒体广告。这些经过排版的广告，可以通过后台服务器向各个控制模块下发，从而实现多媒体广告的快速制作、修改和发布。后台服务器还用于收集和分析输入模块所采集到的输入信号，并根据对输入信号分析的结果向控制模块返回一个或多个反馈信号，所述控制模块根据所述一个或多个反馈信号改变多媒体模块的显示内容。所述显示内容包括三维模型、文字、声音、图片和视频中的一种或多种。例如***通过分析输入数据发现当前正在浏览广告的是一位男性，可以将广告词切换成为男性准备的广告词，或者将产品款式自动切换成男款。The background server is configured to deliver the multimedia advertisement to the control module. For example, the advertiser can deliver the created multimedia advertisement to each control module through the background server, so that the multimedia modules distributed in different places can display the multimedia advertisement. In addition, the backend server can also be used to adjust the layout of the multimedia advertisement. In some embodiments, the background server can provide an editor for the multimedia advertisement to facilitate the advertiser to edit the multimedia advertisement. These typesetting advertisements can be delivered to various control modules through the background server, thereby realizing the rapid production, modification and release of multimedia advertisements. The background server is further configured to collect and analyze the input signals collected by the input module, and return one or more feedback signals to the control module according to the result of analyzing the input signals, and the control module changes according to the one or more feedback signals. The display content of the multimedia module. The display content includes one or more of a three-dimensional model, text, sound, picture, and video. For example, the system analyzes the input data and finds that a male is currently browsing the advertisement, and can switch the advertisement word into a male-prepared advertisement word, or automatically switch the product style to a male model.
在实际的应用场景中，多个多媒体广告之间是根据设定时间和/或用户的输入信号进行切换的，该切换过程的触发可以由后台服务器完成，也可以由控制模块完成。在一些实施例中，多个多媒体广告之间是根据设定时间进行轮流切换的，例如，可以设定每个广告播放1分钟，或者可以将含有视频的多媒体广告的视频长度作为播放的时间，视频播放完毕时即切换成另一个多媒体广告。在另一些实施例中，根据用户的输入信号来进行多个多媒体广告之间的切换，用户可以通过输入信号，如通过触摸虚拟按键或者特定的手势来切换不同的广告。此外，在一些实施例中，多个多媒体广告之间的切换是根据图像信号来进行的，例如，可以通过摄像头捕捉当前正在浏览广告的用户的图像信号，并提取该用户的面部特征来判别其性别或者年龄，从而可以推送为男性/女性/成人/小孩定制的广告。其中，用户的面部特征的提取可以采用如深度神经网络等机器学习方法来实现。若广告***当前用户是男人，在切换广告时可以有选择地切换成汽车、名表或者球衣等商品广告。若广告***判断当前用户是小孩，可以在切换广告时，切换成玩具、足球或者游戏等广告。在另一些实施例中，可以结合设定时间与用户的输入信号来判断切换广告的时机，例如，可以设定每三分钟切换一次广告，若中途有用户与广告进行交互，则暂停计时，直到交互停止一个设定的时间（如10秒或者15秒）再重新启动计时，一旦计时时间达到三分钟，即切换广告。In an actual application scenario, multiple multimedia advertisements are switched according to a set time and/or an input signal of the user, and the triggering of the handover process may be completed by a background server or by a control module. In some embodiments, multiple multimedia advertisements are alternately switched according to a set time. For example, each advertisement may be set to play for 1 minute, or the video length of the multimedia advertisement containing the video may be used as the playback time. Switch to another multimedia ad when the video is finished playing. In other embodiments, switching between multiple multimedia advertisements is made based on the user's input signals, and the user can switch between different advertisements by inputting signals, such as by touching virtual keys or specific gestures. Moreover, in some embodiments, the switching between the plurality of multimedia advertisements is performed according to the image signal, for example, the image signal of the user who is currently browsing the advertisement can be captured by the camera, and the facial features of the user are extracted to discriminate Gender or age, so you can push ads customized for men/women/adults/children. Wherein, the extraction of the facial features of the user can be implemented by a machine learning method such as a deep neural network. If the current user of the advertising system is a man, it can be selectively switched to a product advertisement such as a car, a watch, or a jersey when switching advertisements. If the advertising system determines that the current user is a child, it can switch to an advertisement such as a toy, a football, or a game when switching advertisements. In other embodiments, the timing of switching the advertisement may be determined in combination with the set time and the input signal of the user. For example, the advertisement may be switched every three minutes, and if the user interacts with the advertisement midway, the timeout is suspended until The interaction stops for a set time (such as 10 seconds or 15 seconds) and then restarts the timer. Once the timing reaches three minutes, the advertisement is switched.
参照图5，本实施例提出了一种三维广告的展示方法，其包括以下步骤：Referring to FIG. 5, the embodiment provides a method for displaying a three-dimensional advertisement, which includes the following steps:
A、获取至少一个多媒体广告，所述多媒体广告可以通过本地存储（如硬盘、U盘和光盘等）获取或者通过互联网从远程部署的后台服务器上获取。其中，后台服务器可以用于多媒体广告的排版制作和发布。所述多媒体广告的获取可以是实时的。A. Obtain at least one multimedia advertisement, which may be obtained through local storage (such as a hard disk, a USB disk, a CD, etc.) or obtained from a remotely deployed background server through the Internet. Among them, the background server can be used for typesetting and publishing of multimedia advertisements. The acquisition of the multimedia advertisement may be in real time.
B、播放至少一个多媒体广告，所述多媒体广告包括至少一个三维模型以及包括文字、声音、图片和视频中的至少一种。所述多媒体广告可以通过如空气成像设备或者现实增强设备来播放。在一些实施例中，所述多媒体广告可以仅包含文字以及一个三维模型。在另一些实施例中，所述多媒体广告可以同时包含文字、图片、视频和多个三维模型。B. Playing at least one multimedia advertisement, the multimedia advertisement including at least one three-dimensional model and including at least one of text, sound, picture, and video. The multimedia advertisement can be played by, for example, an air imaging device or a reality enhancement device. In some embodiments, the multimedia advertisement may include only text and a three-dimensional model. In other embodiments, the multimedia advertisement can include both text, pictures, video, and multiple three-dimensional models.
C、获取用户的至少一个输入信号，所述输入信号包括脑电信号、图像信号、手势信号、语音信号和触摸信号中的至少一种。其中，所述输入信号可以通过如摄像头、体感装置、麦克风和触摸屏等硬件设备获取。本领域技术人员可以根据实际需要获取图像信号、手势信号、语音信号和触摸信号中的一种或者多种来满***互需要。C. Acquiring at least one input signal of the user, the input signal comprising at least one of an electroencephalogram signal, an image signal, a gesture signal, a voice signal, and a touch signal. The input signal can be obtained by a hardware device such as a camera, a somatosensory device, a microphone, and a touch screen. A person skilled in the art can obtain one or more of an image signal, a gesture signal, a voice signal, and a touch signal according to actual needs to meet the interaction needs.
D、根据所述至少一个输入信号，调整所述至少一个三维模型的参数，所述参数包括三维模型的大小、颜色和显示视角中的至少一种。例如，可以将三维模型放大，以查看商品局部的细节；或者选择模型的不同颜色以浏览不同的商品款式；亦可以调整三维模型的显示视角以从不同的角度浏览商品。D. Adjusting parameters of the at least one three-dimensional model according to the at least one input signal, the parameters including at least one of a size, a color, and a display angle of the three-dimensional model. For example, the three-dimensional model can be enlarged to view details of the parts of the product; or different colors of the model can be selected to browse different product styles; the display angle of the three-dimensional model can also be adjusted to browse the products from different angles.
E、根据设定时间和/或根据所述至少一个输入信号切换当前播放的多媒体广告。在实际的应用场景中，多个多媒体广告之间是根据设定时间和/或用户的输入信号进行切换的。在一些实施例中，多个多媒体广告之间是根据设定时间进行轮流切换的，例如，可以设定每个广告播放1分钟，或者可以将含有视频的多媒体广告的视频长度作为播放的时间，播放完毕即切换成另一个多媒体广告。在另一些实施例中，可以根据用户的输入信号来进行多个多媒体广告之间的切换，用户可以通过输入信号，如通过触摸虚拟按键或者特定的手势来切换不同的广告。此外，在一些实施例中，多个多媒体广告之间的切换是根据图像信号来进行的，例如，可以通过摄像头捕捉当前正在浏览广告的用户的图像信号，并提取该用户的面部特征来判别其性别或者年龄，从而可以推送为男性/女性/成人/小孩定制的广告。其中，用户面部特征的提取可以采用如深度神经网络等机器学习方法来识别。如判断当前用户是男人，在切换广告时可以有选择地切换成汽车、名表或者球衣等商品广告。如判断当前用户是小孩，可以在切换广告时，切换成玩具、足球或者游戏等广告。在另一些实施例中，可以结合设定时间与用户的输入信号来判断切换广告的时机，例如，可以设定每三分钟切换一次广告，若中途有用户与广告进行交互，则暂停三分钟的计时，直到交互停止一段设定的时间（如10秒或者15秒）再重新启动计时。E. Switching the currently played multimedia advertisement according to the set time and/or according to the at least one input signal. In an actual application scenario, multiple multimedia advertisements are switched according to a set time and/or an input signal of the user. In some embodiments, multiple multimedia advertisements are alternately switched according to a set time. For example, each advertisement may be set to play for 1 minute, or the video length of the multimedia advertisement containing the video may be used as the playback time. Switch to another multimedia ad when playback is complete. In other embodiments, switching between multiple multimedia advertisements can be made based on the user's input signals, and the user can switch between different advertisements by inputting signals, such as by touching virtual keys or specific gestures. Moreover, in some embodiments, the switching between the plurality of multimedia advertisements is performed according to the image signal, for example, the image signal of the user who is currently browsing the advertisement can be captured by the camera, and the facial features of the user are extracted to discriminate Gender or age, so you can push ads customized for men/women/adults/children. Among them, the extraction of facial features of the user can be identified by a machine learning method such as a deep neural network. If it is judged that the current user is a man, it is possible to selectively switch to a product advertisement such as a car, a watch or a shirt when switching advertisements. If it is judged that the current user is a child, it can be switched to an advertisement such as a toy, a soccer ball or a game when the advertisement is switched. In other embodiments, the timing of switching advertisements may be determined in conjunction with the set time and the user's input signal. For example, the advertisement may be switched every three minutes, and if the user interacts with the advertisement midway, the pause is three minutes. Timing until the interaction stops for a set period of time (such as 10 seconds or 15 seconds) and then restarts the timing.
对于以上实施例中的步骤编号，其仅为了便于阐述说明而设置，对步骤之间的顺序不做任何限定，实施例中的各步骤的执行顺序均可根据本领域技术人员的理解来进行适应性调整。For the step numbers in the above embodiments, they are only provided for convenience of explanation, and the order between the steps is not limited. The order of execution of the steps in the embodiments can be adapted according to the understanding of those skilled in the art. Sex adjustment.
此外，本发明可以应用在多种场景，如商场、展会或者展览。其广告内容可以包括实物商品、游戏或者服务等。Furthermore, the invention can be applied to a variety of scenarios, such as shopping malls, exhibitions or exhibitions. The advertising content may include physical goods, games or services, and the like.
综上所述，本发明具有以下优点：In summary, the present invention has the following advantages:
1）本发明通过向用户播放包括至少一个三维模型的多媒体广告，并获取用户的输入信号，然后根据所述输入信号来调整三维模型的参数，使得用户可以在浏览多媒体广告的同时与多媒体广告中的三维模型进行交互，以了解更多商品的细节，进而增强广告的效果。1) The present invention plays a multimedia advertisement including at least one three-dimensional model to a user, and acquires an input signal of the user, and then adjusts parameters of the three-dimensional model according to the input signal, so that the user can browse the multimedia advertisement together with the multimedia advertisement. The 3D models interact to learn more about the details of the product, which in turn enhances the effectiveness of the ad.
2）本发明可以通过空气成像设备投影三维模型或者通过现实增强设备呈现三维模型，使得三维模型更加真实，从而使得广告更加具有科技感，大大提升广告效果。2) The invention can project a three-dimensional model through an air imaging device or present a three-dimensional model through a real-life enhancement device, so that the three-dimensional model is more realistic, thereby making the advertisement more scientific and technological, and greatly improving the advertising effect.
3）本发明可以能够根据设定时间和/或根据所述至少一个输入信号切换当前播放的多媒体广告。设定灵活，便于广告商投放广告。3) The invention may be capable of switching the currently played multimedia advertisement according to a set time and/or according to the at least one input signal. Flexible settings make it easy for advertisers to advertise.
4）本发明可以根据输入信号提取当前浏览广告的用户特征，并根据用户特征切换广告内容。能够实现精准的广告投放。4) The present invention can extract the user characteristics of the currently viewed advertisement according to the input signal, and switch the advertisement content according to the user characteristics. Achieve accurate advertising.
5）本发明的***具有后台服务器，可以用于发布和编辑多媒体广告，便于广告商对广告进行及时的更新。5) The system of the present invention has a background server, which can be used for publishing and editing multimedia advertisements, so that the advertiser can timely update the advertisements.
以上是对本发明的较佳实施进行了具体说明，但本发明并不限于所述实施例，熟悉本领域的技术人员在不违背本发明精神的前提下还可做作出种种的等同变形或替换，这些等同的变形或替换均包含在本申请权利要求所限定的范围内。The above is a detailed description of the preferred embodiments of the present invention, but the present invention is not limited to the embodiments, and those skilled in the art can make various equivalent modifications or substitutions without departing from the spirit of the invention. Such equivalent modifications or substitutions are intended to be included within the scope of the appended claims.

Claims (10)

  1. 一种三维广告展示***，其特征在于，包括： A three-dimensional advertisement display system, comprising:
    多媒体模块，用于播放至少一个多媒体广告，所述多媒体广告包括至少一个三维模型以及包括文字、声音、图片和视频中的至少一种；a multimedia module, configured to play at least one multimedia advertisement, the multimedia advertisement including at least one three-dimensional model and including at least one of text, sound, picture, and video;
    输入模块，用于获取用户的至少一个输入信号，所述输入信号包括脑电信号、图像信号、手势信号、语音信号和触摸信号中的至少一种；An input module, configured to acquire at least one input signal of a user, where the input signal includes at least one of an EEG signal, an image signal, a gesture signal, a voice signal, and a touch signal;
    控制模块，用于根据所述至少一个输入信号，调整所述至少一个三维模型的参数，所述参数包括三维模型的大小、颜色和显示视角中的至少一种。And a control module, configured to adjust, according to the at least one input signal, a parameter of the at least one three-dimensional model, the parameter comprising at least one of a size, a color, and a display angle of the three-dimensional model.
  2. 根据权利要求1所述的一种三维广告展示***，其特征在于：所述多媒体模块包括空气成像设备和/或现实增强设备，所述空气成像设备用于在空气投影至少一个三维模型，所述现实增强设备用于在现实场景中向用户呈现至少一个三维模型。 A three-dimensional advertisement display system according to claim 1, wherein said multimedia module comprises an air imaging device and/or a reality enhancement device, said air imaging device for projecting at least one three-dimensional model in the air, said The reality enhancement device is for presenting at least one three-dimensional model to the user in a real-life scene.
  3. 根据权利要求1所述的一种三维广告展示***，其特征在于：还包括后台服务器，所述后台服务器用于向控制模块下发多媒体广告、调整多媒体广告的排版，以及收集和分析输入模块所采集到的输入信号，并根据对输入信号分析的结果向控制模块返回一个或多个反馈信号，所述控制模块根据所述一个或多个反馈信号改变多媒体模块的显示内容。 A three-dimensional advertisement display system according to claim 1, further comprising a background server, wherein the background server is configured to deliver a multimedia advertisement to the control module, adjust the layout of the multimedia advertisement, and collect and analyze the input module. And collecting the input signal, and returning one or more feedback signals to the control module according to the result of analyzing the input signal, the control module changing the display content of the multimedia module according to the one or more feedback signals.
  4. 根据权利要求1所述的一种三维广告展示***，其特征在于：所述输入模块包括触摸屏、体感装置、脑电获取装置、麦克风和摄像头中的至少一种。The three-dimensional advertisement display system according to claim 1, wherein the input module comprises at least one of a touch screen, a somatosensory device, an EEG acquisition device, a microphone, and a camera.
  5. 根据权利要求1所述的一种三维广告展示***，其特征在于：所述控制模块还用于根据设定时间和/或根据所述至少一个输入信号切换当前播放的多媒体广告。 The three-dimensional advertisement display system according to claim 1, wherein the control module is further configured to switch the currently played multimedia advertisement according to the set time and/or according to the at least one input signal.
  6. 一种三维广告展示方法，其特征在于，包括以下步骤：A three-dimensional advertisement display method, comprising the following steps:
    播放至少一个多媒体广告，所述多媒体广告包括至少一个三维模型以及包括文字、声音、图片和视频中的至少一种；Playing at least one multimedia advertisement, the multimedia advertisement including at least one three-dimensional model and including at least one of text, sound, picture, and video;
    获取用户的至少一个输入信号，所述输入信号包括脑电信号、图像信号、手势信号、语音信号和触摸信号中的至少一种；Acquiring at least one input signal of the user, the input signal including at least one of an electroencephalogram signal, an image signal, a gesture signal, a voice signal, and a touch signal;
    根据所述至少一个输入信号，调整所述至少一个三维模型的参数，所述参数包括三维模型的大小、颜色和显示视角中的至少一种。And adjusting parameters of the at least one three-dimensional model according to the at least one input signal, the parameters including at least one of a size, a color, and a display angle of the three-dimensional model.
  7. 根据权利要求6所述的一种三维广告展示方法，其特征在于：所述至少一个三维模型被投影在空气中或者通过现实增强的方式呈现给用户。 A three-dimensional advertisement display method according to claim 6, wherein the at least one three-dimensional model is projected in the air or presented to the user in a realistically enhanced manner.
  8. 根据权利要求6所述的一种三维广告展示方法，其特征在于：还包括以下步骤：A three-dimensional advertisement display method according to claim 6, further comprising the following steps:
    实时地通过互联网获取至少一个多媒体广告的数据。The data of at least one multimedia advertisement is obtained through the Internet in real time.
  9. 根据权利要求6所述的一种三维广告展示方法，其特征在于：还包括以下步骤：A three-dimensional advertisement display method according to claim 6, further comprising the following steps:
    根据设定时间和/或根据所述至少一个输入信号切换当前播放的多媒体广告。The currently played multimedia advertisement is switched according to the set time and/or according to the at least one input signal.
  10. 根据权利要求9所述的一种三维广告展示方法，其特征在于：所述根据设定时间和/或根据所述至少一个输入信号切换播放的多媒体广告，这一步骤包括：A three-dimensional advertisement display method according to claim 9, wherein the step of switching the played multimedia advertisement according to the set time and/or according to the at least one input signal comprises:
    根据输入信号提取当前浏览广告的用户特征，并根据用户特征切换广告内容。The user characteristics of the currently viewed advertisement are extracted according to the input signal, and the advertisement content is switched according to the user characteristics.
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