WO2018214304A1 - 基于微信群的健康服务推广评估***及方法 - Google Patents
基于微信群的健康服务推广评估***及方法 Download PDFInfo
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- WO2018214304A1 WO2018214304A1 PCT/CN2017/098196 CN2017098196W WO2018214304A1 WO 2018214304 A1 WO2018214304 A1 WO 2018214304A1 CN 2017098196 W CN2017098196 W CN 2017098196W WO 2018214304 A1 WO2018214304 A1 WO 2018214304A1
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
- H04L51/21—Monitoring or handling of messages
- H04L51/214—Monitoring or handling of messages using selective forwarding
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/955—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
- G06F16/9558—Details of hyperlinks; Management of linked annotations
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
- G06K17/00—Methods or arrangements for effecting co-operative working between equipments covered by two or more of main groups G06K1/00 - G06K15/00, e.g. automatic card files incorporating conveying and reading operations
- G06K17/0022—Methods or arrangements for effecting co-operative working between equipments covered by two or more of main groups G06K1/00 - G06K15/00, e.g. automatic card files incorporating conveying and reading operations arrangements or provisious for transferring data to distant stations, e.g. from a sensing device
- G06K17/0025—Methods or arrangements for effecting co-operative working between equipments covered by two or more of main groups G06K1/00 - G06K15/00, e.g. automatic card files incorporating conveying and reading operations arrangements or provisious for transferring data to distant stations, e.g. from a sensing device the arrangement consisting of a wireless interrogation device in combination with a device for optically marking the record carrier
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
- H04L51/04—Real-time or near real-time messaging, e.g. instant messaging [IM]
- H04L51/046—Interoperability with other network applications or services
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
- H04L51/52—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail for supporting social networking services
Definitions
- the present invention relates to the field of health service promotion, and in particular, to a WeChat group-based health service promotion evaluation system and method.
- MIM mobile chat tools
- Many users use the service through the notification of friends and use MIM.
- MIM service providers attach great importance to the development of this service, realize the accumulation of mobile Internet customer base through MIM, gradually consolidate the user base through traffic management, and promote the development of mobile Internet advertising, e-commerce, portal, Internet finance and Internet community. , thereby realizing the value of mobile Internet traffic.
- WeChat is a free application that provides instant messaging services for smartphones. It supports cross-communication operators and cross-operating system platforms to quickly send free voice messages (videos, pictures and text messages) over the network. Support multiple people to talk. Users can enjoy similar services like SMS and MMS provided by traditional telecom operators through WeChat, and can also enjoy more additional communication services. According to the 2016 financial report released by Tencent Technology, WeChat has more than 890 million monthly active users, and has already occupied the first market share in the mobile social APP field in Asia.
- WeChat With the wider business layout of WeChat platform, WeChat has changed from a simple chat tool to a mobile social platform, an APP application connection platform, an e-commerce platform, and an internet financial service platform. There is a huge amount of information and data flowing on the WeChat platform. Any move, or operation of WeChat users may be part of the user data, for example, payment through WeChat, WeChat red envelope sending and receiving, positioning, friend circle activity, friends Circle language picture information and public account subscriptions, and more.
- the feed stream advertisement pushed by WeChat friends circle is an advertisement type based on gender, age, hobbies, geographical location and other user labels. It is one of the applications for mining WeChat user information.
- Wechat user information is buried with great commercial value.
- WeChat user information data such as the user's potential consumption habits, purchase motives and lifestyle differences and changes
- the new generation of online marketing based on big data is gradually changing our advertising and marketing environment, and greatly improving the advertising through the planning of online marketing methods such as SEO optimization, event marketing, viral online advertising, 3D experience marketing, and micro marketing.
- WeChat forms a strong relationship between users through contacts, QQ friends and people in the vicinity. Because they belong to a group and interact with each other frequently, the information flows very quickly and users are more sticky.
- WeChat has made WeChat a self-media eco-chain by setting up sweeping, shaking, game center, WeChat payment, public account, my collection, binding mailbox, Tencent news, sending address, etc.
- WeChat completes the life needs of information, social, entertainment, shopping, etc., which greatly increases WeChat's exposure to the fragmented living space of users and effectively enhances the data value of WeChat.
- WeChat promotes changes in consumer lifestyles. Users are the source of WeChat information marketing value. They re-integrate and analyze the fragmented data generated by consumers under the mobile media, and realize the value-added of WeChat user information. Faced with the increasingly diversified, diversified and differentiated lifestyles of consumers, consumers' demand psychology and purchasing behavior are becoming more and more differentiated. This requires more data on consumers' lifestyles, consumption patterns, and psychological changes. Mining, analysing, and integrating to achieve accurate, differentiated marketing.
- the main objective of the present invention is to provide a health service promotion evaluation system and method based on WeChat group, which aims to solve the technical problem of dividends of peers that cannot be marketed by WeChat group in the prior art. Problem solution
- the present invention provides a WeChat group-based health service promotion and evaluation system, which is operated in a server, and the server is connected to a WeChat platform through a network, and the system includes:
- a setting module configured to set a preset number of WeChat promotion groups
- a generating module configured to generate a corresponding information identification tag for each WeChat promotion group
- the generating module is further configured to generate a public number two-dimensional code according to the two-dimensional code generation mechanism of the WeChat platform.
- the public number QR code corresponds to the health management public number
- an uploading module configured to upload a promotion article to a health management public number, and include a public number QR code in the promotion article;
- the setting module is further configured to set a keyword, and associate the set keyword with the promotion article;
- a parsing module configured to parse the chat information in the WeChat promotion group according to the set keyword
- an update module configured to include, when the parsed chat information, the set keyword, according to each The information identification tag corresponding to the WeChat promotion group updates the public number QR code in the promotion article to the public number QR code corresponding to the WeChat promotion group, and sends the updated promotion article to the WeChat promotion group;
- a statistics module configured to calculate, according to the QR code of the public number corresponding to each WeChat promotion group, the user attention quantity and consumption times of the health management public number brought by each WeChat promotion group in the preset interval;
- a calculation module configured to evaluate each WeChat promotion group according to the user attention quantity and consumption times of the health management public number brought by each WeChat promotion group, to calculate an evaluation value of each WeChat promotion group; and [0021]
- the generating module is further configured to: when the evaluation value of the WeChat promotion group is lower than the preset value, generate a warning letter and send the message to the group owner of the WeChat promotion group.
- the setting module sets a preset number of WeChat promotion groups as follows: Set a list and add a username of the WeChat promotion group to the list, and each WeChat promotion group in the list is healthy Manage public number associations.
- the information identification tag includes a preset character or a user name including a WeChat promotion group, a creation time, a group name, a number of users, and a QR code of the WeChat promotion group. The resulting hash value.
- the updating module updates the public number two-dimensional code in the corresponding promotion article to the public number two-dimensional code corresponding to the WeChat promotion group according to the information identification tag corresponding to each WeChat promotion group as follows: [0025] finding a corresponding promotion article according to the keyword in the health management public number;
- the weight of the quantity in the evaluation value, b is the weight of the consumption number in the evaluation value, where a and b are fixed values.
- the present invention further provides a WeChat group-based health service promotion evaluation method, which is applied to a server, wherein the server is connected to a WeChat platform through a network, and the method includes the following steps: [0033] setting a pre- Set a number of WeChat promotion groups;
- the parsed chat information includes the set keyword ⁇
- the public number QR code in the promotion article is updated to the public number corresponding to the WeChat promotion group.
- Dimension code and send the updated promotion article to the WeChat promotion group;
- the manner of setting a preset number of WeChat promotion groups is as follows: setting a list and adding a username of the WeChat promotion group to the list, where each WeChat promotion group in the list is related to the health management public Number association.
- the information identification tag includes a preset character or a user name including a WeChat promotion group, a creation time, a group owner name, a number of users, and a QR code of the WeChat promotion group. The resulting hash value.
- the method for updating the public number QR code in the corresponding promotion article to the public number QR code corresponding to the WeChat promotion group according to the information identification tag corresponding to each WeChat promotion group is as follows:
- the present invention adopts a dynamic update of the QR code of the public number to evaluate the marketing effect of each WeChat promotion group, which is beneficial to precision marketing, and when a WeChat user in the WeChat promotion group purchases a health service, rewards through a dividend mechanism.
- the group owner of the WeChat promotion group is conducive to mobilizing the enthusiasm of the group owners to expand the number of WeChat users in the WeChat promotion group and further increase the conversion rate of consumption.
- FIG. 1 is a schematic diagram of an application environment of a WeChat group-based health service promotion evaluation system according to the present invention
- FIG. 2 is a schematic block diagram of a preferred embodiment of a WeChat group based health service promotion evaluation system according to the present invention.
- FIG. 3 is a flow chart of a preferred embodiment of a WeChat group based health service promotion evaluation method according to the present invention.
- FIG. 1 is a schematic diagram of an application environment of a WeChat group-based health service promotion evaluation system according to the present invention.
- the WeChat group-based health service promotion evaluation system 40 in the present invention runs on the server 4.
- the server 4 is communicatively coupled to the WeChat platform 2 via the network 3.
- the WeChat platform 2 (which can be checked as "WeChat” in the present invention) is a free application provided by Tencent to provide instant messaging services for smart phones, supporting cross-communication operators and cross-operating systems. The platform quickly sends free (using a small amount of network traffic) voice messages, videos, pictures and text messages over the network And support multiple people to talk. Users can enjoy similar services like SMS and MMS provided by traditional telecom operators through WeChat.
- WeChat also provides Internet services such as APP application connection platform, e-commerce platform, corporate public number, and Internet financial service platform.
- an enterprise can promote the service or business of the enterprise by setting a corporate public number in the WeChat platform 2.
- the enterprise is a health management enterprise, and various types of health services are promoted by setting a health management public number.
- companies that focus on chronic disease health management set up a corporate public number that provides intervention services such as hypertension and diabetes on WeChat platform 2.
- users pay attention to the health management public number, they can obtain health information and services within the health management public number. Since WeChat platform 2 supports online payment, if the user pays attention to the number of health management public numbers, the probability that users will consume through online payment is greater.
- the server 4 is configured to manage the health management public number and evaluate the promotion effect of the health management public number.
- the network 3 may be a wired communication network or a wireless communication network.
- the network is preferably a wireless communication network including, but not limited to, a GSM network, a GPRS network, a CDMA network, a TD-SCD MA network, a WiMAX network, a TD-LTE network, an FDD-LTE network, and the like.
- FIG. 2 it is a block diagram of a preferred embodiment of the WeChat group based health service promotion evaluation system of the present invention.
- the WeChat group based health service promotion evaluation system 40 is applied to the server 4.
- the server 4 includes, but is not limited to, a WeChat-based health service promotion evaluation system 40, a storage unit 41, a processing unit 42, and a communication unit 43.
- the storage unit 41 may be a read only storage unit ROM, an electrically erasable storage unit EEPRO M, a flash storage unit FLASH or a solid hard disk.
- the processing unit 42 may be a central processing unit (CPU), a microcontroller (MCU), a data processing chip, or an information processing unit having a data processing function.
- CPU central processing unit
- MCU microcontroller
- data processing chip or an information processing unit having a data processing function.
- the communication unit 43 is a communication interface with a remote communication function, for example, communication supporting wireless communication technologies such as GSM, GPR S, WCDMA, CDMA, TD-SCDMA, WiMAX, TD-LTE, FDD-LTE. Interface, support wired communication interface of USB and network cable.
- the WeChat group-based health service promotion evaluation system 40 includes, but is not limited to, a setting module 410, a generating module 411, an uploading module 412, a parsing module 413, an updating module 414, a statistics module 415, and a computing module 416.
- the module referred to in the present invention refers to a series of computer program instruction segments that can be executed by the processing unit 42 of the server 4 and that can perform a fixed function, which is stored in the storage unit 41 of the server 4.
- the setting module 410 is configured to set a preset number (for example, one hundred) of WeChat promotion groups.
- the setting module 410 sets a preset number of WeChat promotion groups as follows: The setting module 410 sets a list, where the user name of the WeChat promotion group is added, and each WeChat in the list
- the promotion group is associated with the health management public number (ie, each WeChat promotion group is concerned with the health management public number). It should be noted that the WeChat promotion group is actually a group of multiple registered WeChat accounts on the WeChat platform 2, and the WeChat promotion group is used to forward the promotion articles in the health management public number to expand the health management public.
- the promotion of the number In general, enterprises can set the WeChat group recommended by marketers to the WeChat promotion group.
- the generating module 411 is configured to generate a corresponding information identification tag for each WeChat promotion group.
- the information identification tag includes the information identification tag may be a preset character (for example, a number) or a user name including a WeChat promotion group, a creation time, a group owner name, a number of users, and the WeChat. Promote the hash value formed by the group's QR code. It should be noted that the information identification tag may also be identified as attribute information of the WeChat promotion group. In other embodiments, the information identification tag can also be a simple number.
- the setting module 410 sets one hundred WeChat promotion groups, and the generating module 411 associates each WeChat promotion group with a number according to a preset rule (for example, in numerical increment order), and the associated number is This is the information identification label of the WeChat promotion group. For example, among the hundreds of numbers 1 001 to 1100, each number corresponds to one WeChat promotion group, and the numbers 1001 to 1100 are information identification tags.
- the generating module 411 is further configured to generate a public number two-dimensional code according to the two-dimensional code generating mechanism of the WeChat platform 2, where the public number two-dimensional code corresponds to the health management public number. Specifically, if the user scans the QR code of the public number through the sweep function of the WeChat account, the user's WeChat account will pay attention to the health management public number (the user needs to confirm before completing the attention).
- the uploading module 412 is configured to upload a promotion article to the health management public number, and attach it in the promotion article.
- Public number QR code the promotion article may be an introduction to a health management company, an introduction to a health management service, an introduction to health management knowledge, an introduction to a health management program, and reception of a featured service. It should be noted that, in order to improve the click rate and promotion effect, the promotion article embeds some humorous content, and adds various forms of display such as voice links and video links.
- the setting module 410 is further configured to set a keyword, and associate the set keyword with the promotion article.
- one or more keywords are set for each promotion article.
- the keyword may be, but is not limited to, a question, a phrase, and the like.
- the keyword extracts the associated promotion article. For example, if the promotion article is content related to sleep, the keywords associated with the promotion article may be "sleep”, “insomnia”, “sleeping”, “early morning”, “late sleep”, “benefit benefits”, “What are the bad things to sleep late", “Is you insomnia today?", “How to improve sleep?", "Precautions for sleep” and so on.
- the parsing module 413 is configured to parse the chat information in the WeChat promotion group according to the set keywords.
- the parsing module 413 analyzes the chat information in the WeChat group one by one, and determines whether there is a set keyword in the chat information. Specifically, if the chat information asks for text information, it is determined by the keyword search whether the text information has a set keyword.
- the chat information is voice information
- the voice information is recognized by calling the voice recognition module set in the server 4, and the text information is output, and then the keyword information is judged by the keyword search to determine whether the keyword exists.
- the update module 414 is configured to: when the parsed chat information includes the set keyword ⁇ , update the public number QR code in the corresponding promotion article according to the information identification tag corresponding to each WeChat promotion group to The WeChat promotion group corresponds to the public number QR code, and sends the updated promotion article to the WeChat promotion group.
- the information identification tag corresponding to each WeChat promotion group is embedded in the public number two-dimensional code, so that each WeChat promotion group has a corresponding public number two-dimensional code.
- the user scans the public number QR code through the WeChat account, not only can pay attention to the health management public number, but also let the administrator know that the QR code of the public number corresponding to the WeChat promotion group is concerned, and the administrator can evaluate each The promotion effect of WeChat promotion group.
- the QR code is a scannable access address (usually a URL address). After scanning the QR code, the user's WeChat account identifies the corresponding access address and accesses the public number or website of the URL link.
- the update module 414 finds a corresponding promotion article according to the keyword in the health management public number, and correspondingly according to the WeChat promotion group.
- the information identification tag updates the public number two-dimensional code in the corresponding promotion article to the public number two-dimensional code corresponding to the WeChat promotion group.
- the update module 414 identifies the public number two-dimensional code in the promotion article and identifies the URL corresponding to the public number two-dimensional code, and adds the information identification tag to the URL to generate a new URL, and then calls the server.
- the two-dimensional code generator in 4 generates an updated public number two-dimensional code for the new URL, and the update module 414 attaches the updated public number two-dimensional code to the promotional article.
- a public QR code is generated in the update promotion article, and the update module 414 associates the new URL with the health management public number, so that the user's WeChat account scans the updated public number QR code to access the health management public number. .
- the statistic module 415 is configured to calculate, according to the QR code of the public number corresponding to each WeChat promotion group, the health management public number brought by each WeChat promotion group in the preset inter-segment (for example, one month) User attention and consumption times.
- each QR code of the public number corresponding to each WeChat promotion group scans the QR code of the public number for each WeChat account, the QR code of the public number is called once, and the statistics module 415 counts. The number of times the QR code of each public number corresponding to the WeChat promotion group is called can be used to know the user attention level of the health management public number brought by each WeChat promotion group.
- the user attention amount refers to the number of WeChat accounts that pay attention to the health management public number.
- the number of consumptions may be counted in the health management public number.
- the generated payment information includes not only the payment amount, the payment item, the payment date, and Relevant WeChat promotion group information.
- the statistics module 415 can calculate the number of consumptions brought by each WeChat promotion group by payment.
- the health management public number provides various health services, such as chronic disease intervention services, medical image identification services, and traditional Chinese medicine treatment services. After the WeChat user pays attention to the health management public number, they can directly view the service in the health management public number and complete the electronic payment through the WeChat payment mechanism provided by the WeChat platform 2.
- the calculation module 416 is configured to evaluate each WeChat promotion group according to the user attention quantity and consumption times of the health management public number brought by each WeChat promotion group, to calculate an evaluation of each WeChat promotion group. value.
- the generation module 411 When the evaluation value of the WeChat promotion group is lower than the preset value, the generation module 411 generates an alert letter and sends it to the group owner of the WeChat promotion group.
- the warning letter includes the name of the person, the warning item, the cause of the warning, the warning period, and the subsequent disciplinary measures.
- the present invention adopts a dynamic update of the QR code of the public number to evaluate the marketing effect of each WeChat promotion group, which is beneficial to precision marketing, and when a WeChat user in the WeChat promotion group purchases a health service, rewards through a dividend mechanism.
- the group owner of the WeChat promotion group is conducive to mobilizing the enthusiasm of the group owners to expand the number of WeChat users in the WeChat promotion group and further increase the conversion rate of consumption.
- FIG. 3 it is a flow chart of a preferred embodiment of the WeChat group based health service promotion evaluation method of the present invention.
- the WeChat group-based health service promotion evaluation method is applied to the WeChat platform 2, and the method includes the following steps:
- Step S10 The setting module 410 sets a preset number (for example, one hundred) of WeChat promotion groups.
- the setting module 410 sets a preset number of WeChat promotion groups as follows: The setting module 410 sets a list, where the user name of the WeChat promotion group is added, and each WeChat in the list The promotion group is associated with the health management public number (ie, each WeChat promotion group is concerned with the health management public number). It should be noted that the WeChat promotion group is actually a group of multiple registered WeChat accounts on the WeChat platform 2, and the WeChat promotion group is used to forward the promotion articles in the health management public number to expand the health management public. The promotion of the number. In general, companies can set the WeChat group recommended by marketers to the WeChat promotion group.
- Step S11 The generating module 411 generates a corresponding information identification tag for each WeChat promotion group.
- the information identification tag includes the information identification tag may be a preset character (for example, a number) or a user name including a WeChat promotion group, a creation time, a group owner name, a number of users, and the WeChat. Promote the hash value formed by the group's QR code. It should be noted that the information identification tag may also be identified as attribute information of the WeChat promotion group. In other embodiments, the information identification tag can also be a simple number. Specifically, the setting module 410 sets one hundred WeChat promotion groups, and the generation module 411 gives each WeChat promotion group according to a preset rule (for example, in numerical increment order). When a number is associated, the associated number is the information identification tag of the WeChat promotion group. For example, among the hundreds of numbers 1001 to 1100, each number corresponds to one WeChat promotion group, and the numbers 1001 to 1100 are information identification tags.
- a preset character for example, a number
- a user name including a WeChat promotion group, a
- Step S12 The generating module 411 generates a public number two-dimensional code according to the two-dimensional code generating mechanism of the WeChat platform 2, and the public number two-dimensional code corresponds to the health management public number. Specifically, if the user scans the QR code of the public number through the sweep function of the WeChat account, the user's WeChat account will pay attention to the health management public number (the user needs to confirm before completing the attention).
- Step S13 The uploading module 412 uploads the promotion article to the health management public number, and includes the public number two-dimensional code in the promotion article.
- the promotion article may be an introduction to a health management company, an introduction to a health management service, an introduction to health management knowledge, an introduction to a health management program, and reception of a featured service. It should be noted that in order to improve the click rate and the promotion effect, the promotion article embeds some humorous content, and adds various forms of display such as voice links and video links.
- Step S14 The setting module 410 sets a keyword, and associates the set keyword with the promotion article.
- the keyword may be, but is not limited to, a question, a phrase, and the like.
- the keyword extracts the associated promotional article. For example, if the promotion article is content related to sleep, the keywords associated with the promotion article may be "sleep”, “insomnia”, “sleeping”, “early morning”, “late sleep”, “benefit benefits”, “What are the bad things to sleep late", “Is you insomnia today?", “How to improve sleep?", “Precautions for sleep” and so on.
- Step S15 The parsing module 413 parses the chat information in the WeChat promotion group according to the set keyword.
- the parsing module 413 analyzes the chat information in the WeChat group one by one, and determines whether there is a set keyword in the chat information. Specifically, if the chat information asks for text information, it is determined by means of keyword search whether the text information has a set keyword.
- the chat information is voice information
- the voice information is recognized by calling the voice recognition module set in the server 4, and the text information is output, and then the keyword information is judged by the keyword search to determine whether the keyword exists.
- Step S16 When the parsed chat information includes the set keyword ⁇ , the update module 414 updates the public number QR code in the corresponding promotion article according to the information identification tag corresponding to each WeChat promotion group. Send the QR code corresponding to the public number of the WeChat group, and send the updated promotion article to the WeChat Promote the group.
- the information identification tag corresponding to each WeChat promotion group is embedded in the QR code of the public number, so that each WeChat promotion group has a corresponding QR code of the public number.
- the user scans the public number QR code through the WeChat account, not only can pay attention to the health management public number, but also let the administrator know that the QR code of the public number corresponding to the WeChat promotion group is concerned, and the administrator can evaluate each The promotion effect of WeChat promotion group.
- the QR code is a scannable access address (usually a URL address). After scanning the QR code, the user's WeChat account identifies the corresponding access address and accesses the public number or website of the URL link.
- the update module 414 finds a corresponding promotion article according to the keyword in the health management public number, and correspondingly according to the WeChat promotion group.
- the information identification tag updates the public number two-dimensional code in the corresponding promotion article to the public number two-dimensional code corresponding to the WeChat promotion group.
- the update module 414 identifies the public number two-dimensional code in the promotion article and identifies the URL corresponding to the public number two-dimensional code, and adds the information identification tag to the URL to generate a new URL, and then calls the server.
- the two-dimensional code generator in 4 generates an updated public number two-dimensional code for the new URL, and the update module 414 attaches the updated public number two-dimensional code to the promotional article.
- a public QR code is generated in the update promotion article, and the update module 414 associates the new URL with the health management public number, so that the user's WeChat account scans the updated public number QR code to access the health management public number. .
- Step S17 The statistics module 415 calculates, according to the QR code of the public number corresponding to each WeChat promotion group, the health management public number brought by each WeChat promotion group in the preset inter-segment (for example, one month). User attention and consumption times.
- each QR code of the public number corresponding to each WeChat promotion group scans the QR code of the public number for each WeChat account, the QR code of the public number is called once, and the statistics module 415 counts. The number of times the QR code of each public number corresponding to the WeChat promotion group is called can be used to know the user attention level of the health management public number brought by each WeChat promotion group.
- the user attention amount refers to the number of WeChat accounts that pay attention to the health management public number.
- the number of consumptions may be counted in the health management public number.
- the generated payment information includes not only the payment amount, the payment item, the payment date, and Relevant WeChat promotion group information.
- the statistics module 415 can count the consumption times of each WeChat promotion group by using payment. [0094] Step S18:
- the calculation module 416 evaluates each WeChat promotion group according to the user attention quantity and consumption times of the health management public number brought by each WeChat promotion group, to calculate each WeChat promotion group. The assessed value.
- a is the weight of the attention amount in the evaluation value
- b is the weight of the consumption count in the evaluation value, where a and b are fixed values, and the value of b is an integral multiple (for example, 50 times) of the value of a.
- Step S19 When the evaluation value of the WeChat promotion group is lower than the preset value, the generating module 411 generates a warning letter and sends it to the group owner of the WeChat promotion group.
- the warning letter includes the name of the person, the warning item, the cause of the warning, the warning period, and the subsequent disciplinary measures.
- the present invention adopts a dynamic update of the QR code of the public number to evaluate the marketing effect of each WeChat promotion group, which is beneficial to precision marketing, and when a WeChat user in the WeChat promotion group purchases a health service, rewards through a dividend mechanism.
- the group owner of the WeChat promotion group is conducive to mobilizing the enthusiasm of the group owners to expand the number of WeChat users in the WeChat promotion group and further increase the conversion rate of consumption.
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- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
本发明提供一种基于微信群的健康服务推广评估***及方法,该方法包括:根据每个微信推广群对应的信息识别标签将推广文章内的公众号二维码更新为该微信推广群对应的公众号二维码,并将更新后的推广文章发送至该微信推广群中;根据每个微信推广群对应的公众号二维码,统计预设时间段内每个微信推广群带来的对健康管理公众号的用户关注量及消费次数;根据每个微信推广群带来的对健康管理公众号的用户关注量及消费次数对每个微信推广群进行评估,以计算得到每个微信推广群的评估值;当微信推广群的评估值低于预设值时,生成警告函并发送给该微信推广群的群主。本发明采用动态的更新公众号二维码的方式评估每个微信推广群的营销效果,有利于精准营销。
Description
基于微信群的健康服务推广评估***及方法 技术领域
[0001] 本发明涉及健康服务推广领域, 尤其涉及一种基于微信群的健康服务推广评估 ***及方法。
背景技术
[0002] 如同即吋聊天工具 (IM)在互联网用户中的普及一样, 移动互联网用户也大量使 用移动聊天工具 (MIM), 很多用户都是通过朋友间告知而幵始使用该业务, 并采 用 MIM来发送即吋文字、 图片或者视频信息, 在使用过程中用户黏性不断提高 。 MIM业务提供商高度重视此业务的发展, 通过 MIM来实现移动互联网客户群 的积累, 通过流量经营逐渐巩固用户基础, 并带动移动互联网广告、 电子商务 、 门户、 互联网金融和互联网社区等业务的发展, 从而实现移动互联网流量的 价值经营。
[0003] 在众多 MIM产品中, 微信的发展最引人注目。 微信是一款为智能手机提供即吋 通讯服务的免费应用程序, 支持跨通信运营商、 跨操作***平台通过网络快速 发送免费 (需消耗少量网络流量)语音短信、 视频、 图片和文字信息, 并且支持多 人群聊。 用户可以通过微信可以享受到类似于传统电信运营商所提供的类似于 短信、 彩信等额业务, 并且还可以享受到更加附加的通信服务。 根据腾讯科技 公司公布的 2016年财报数据, 微信月活跃用户已超过 8.9亿, 已经在亚洲地区的 移动社交 APP领域占据第一的市场份额。
[0004] 随着微信平台的业务布局越来越广, 微信已经从单纯的聊天工具变成移动社交 平台、 APP应用连接平台、 电子商务平台、 互联网金融服务平台。 在微信平台上 流动着巨量的信息和数据, 微信用户的任何举动、 或操作都有可能是用户数据 的一部分, 比如, 通过微信支付消费情况、 微信红包收发、 定位、 朋友圈活跃 程度、 朋友圈语言图片信息以及公众账号订阅情况, 等等。 在微信朋友圈所推 送的 Feed流广告, 正是基于性别、 年齢、 爱好、 地理位置等一些用户标签进行精 准匹配的一种广告类型, 是挖掘微信用户信息的应用之一。
[0005] 微信用户信息中埋藏着巨大的商业价值。 率先挖掘出微信用户信息数据背后隐 藏的用户价值, 如用户潜在的消费习惯、 购买动机和生活方式的差异与变化, 就可以在新的互联网营销环境下占领制高点。 基于大数据的新一代网络营销正 在逐步改变着我们的广告投放和营销环境, 通过对 SEO优化、 事件营销、 病毒式 网络广告、 3D体验营销、 微营销等网络营销方式的策划, 大大提高了广告的精 准化能力, 有效降低了"垃圾广告"的投放数量, 使用户的情感需求和产品的品牌 内涵产生有效对接, 真正有效提升了品牌企业的投资回报率。 为此, 要充分挖 掘微信用户信息中的营销价值, 这主要是因为:
[0006] 1、 微信平台的强连带关系和多功能性。 微信通过通讯录、 QQ好友和搜附近的 人等功能使用户之间形成一种强连带关系, 由于同属于一个团体且彼此间交叉 互动频繁, 信息的流通十分迅速, 用户黏性较强。 微信通过设置扫一扫、 摇一 摇、 游戏中心、 微信支付、 公众账号、 我的收藏、 绑定邮箱、 腾讯新闻、 发送 地址等功能, 把微信打造成一个自媒体生态链条, 使用户可以在微信上完成资 讯、 社交、 娱乐、 购物等生活需要, 这就大大增加了微信对用户碎片化的生活 空间的触及, 有效提升了微信的数据价值。
[0007] 2、 微信推动了消费者生活方式的变化。 用户是微信信息营销价值的来源, 是 将消费者在移动媒介下所产生的碎片化数据进行重新整合和分析, 实现了微信 用户信息的增值。 面对当下人们日益分散化、 多元化、 差异化的生活方式, 消 费者的需求心理和购买行为越来越差异化, 这就更需要对消费者的生活方式、 消费模式、 心理变化等数据进行挖掘、 分析、 整合, 从而实现精准化的分众化 营销。
[0008] 3、 适应新媒介环境的发展。 随着我国 4G网络进程的普及, 以及智能手机、 网 络电视、 平板电脑以及多种形式的移动智能终端的快速发展, "一用户多终端"成 为了发展潮流。 同吋, 在 web3.0吋代背景下, 跨媒体、 跨平台的网络融合将重塑 我们的网络环境, 届吋"用户数据"将自由的贯穿于不同的媒体、 不同的平台上。 在这种网络生态***下, 微信凭借庞大的用户信息, 将合适的信息、 在合适的 媒体平台、 精确地传递给有需求的目标受众, 最大的发挥微信用户信息的价值
[0009] 为了更好地适应互联网的发展, 对微信用户数据进行整合归纳、 分析研究, 通 过对用户数据的统计分析, 对微信用户的兴趣爱好、 人群特征、 生活方式等数 据进行统计分析和预测, 为市场宣传、 产品营销、 产品幵发和经营战略提供数 据依据, 为精准化的市场活动提供数据支持, 从而真正发挥微信在互联网吋代 的最大价值。
技术问题
[0010] 本发明的主要目的在于提供一种基于微信群的健康服务推广评估***及方法, 旨在解决了现有技术无法通过微信群进行营销的同吋进行分红的技术问题。 问题的解决方案
技术解决方案
[0011] 为实现上述目的, 本发明提供了一种基于微信群的健康服务推广评估***, 运 行于服务器中, 所述服务器通过网络与微信平台通信连接, 该***包括:
[0012] 设置模块, 用于设置预设数量的微信推广群;
[0013] 生成模块, 用于对每个微信推广群生成一个对应的信息识别标签;
[0014] 所述生成模块, 还用于根据微信平台的二维码生成机制生成一个公众号二维码
, 该公众号二维码对应健康管理公众号;
[0015] 上传模块, 用于上传推广文章至健康管理公众号, 并在推广文章内附带公众号 二维码;
[0016] 所述设置模块, 还用于设置关键字, 将设置的关键字与推广文章关联;
[0017] 解析模块, 用于根据设置的关键字对微信推广群中的聊天信息进行解析; [0018] 更新模块, 用于当解析后的聊天信息中包含所设置的关键字吋, 根据每个微信 推广群对应的信息识别标签将推广文章内的公众号二维码更新为该微信推广群 对应的公众号二维码, 并将更新后的推广文章发送至该微信推广群中;
[0019] 统计模块, 用于根据每个微信推广群对应的公众号二维码, 统计预设吋间段内 每个微信推广群带来的对健康管理公众号的用户关注量及消费次数;
[0020] 计算模块, 用于根据每个微信推广群带来的对健康管理公众号的用户关注量及 消费次数对每个微信推广群进行评估, 以计算得到每个微信推广群的评估值; 及
[0021] 所述生成模块, 还用于当微信推广群的评估值低于预设值吋, 生成警告函并发 送给该微信推广群的群主。
[0022] 优选的, 所述设置模块设置预设数量的微信推广群的方式如下: 设置一个列表 并在该列表中添加微信推广群的用户名, 所述列表中每一个微信推广群均与健 康管理公众号关联。
[0023] 优选的, 所述信息识别标签包括所述信息识别标签是预设的字符或包括微信推 广群的用户名、 创建吋间、 群主名称、 用户数量及该微信推广群的二维码所形 成的哈希值。
[0024] 优选的, 所述更新模块根据每个微信推广群对应的信息识别标签将对应的推广 文章内的公众号二维码更新为该微信推广群对应的公众号二维码的方式如下: [0025] 在健康管理公众号中根据关键字找到对应的推广文章;
[0026] 识别出对应的推广文章中的公众号二维码并识别出该公众号二维码对应的 URL
[0027] 在识别的 URL中加入信息识别标签以生成新的 URL;
[0028] 调用服务器内的二维码生成器以将新的 URL生成更新的公众号二维码;
[0029] 将更新的公众号二维码附带于该对应的推广文章内; 及
[0030] 将新的 URL与健康管理公众号关联, 以便用户的微信账号扫描该更新的公众号 二维码吋能够访问健康管理公众号。
[0031] 优选的, 所述评估值的计算方式采用如下公式: Z=a*X+b*Y, 其中, Z为评估 值、 X为关注量、 Y为每次的消费次数, a为关注量在评估值中的权重, b为消费 次数在评估值中的权重, 其中, a及 b为固定值。
[0032] 另一方面, 本发明还提供一种基于微信群的健康服务推广评估方法, 应用于服 务器中, 所述服务器通过网络与微信平台通信连接, 该方法包括如下步骤: [0033] 设置预设数量的微信推广群;
[0034] 对每个微信推广群生成一个对应的信息识别标签;
[0035] 根据微信平台的二维码生成机制生成一个公众号二维码, 该公众号二维码对应 健康管理公众号;
[0036] 上传推广文章至健康管理公众号, 并在推广文章内附带公众号二维码;
[0037] 设置关键字, 将设置的关键字与推广文章关联;
[0038] 根据设置的关键字对微信推广群中的聊天信息进行解析;
[0039] 当解析后的聊天信息中包含所设置的关键字吋, 根据每个微信推广群对应的信 息识别标签将推广文章内的公众号二维码更新为该微信推广群对应的公众号二 维码, 并将更新后的推广文章发送至该微信推广群中;
[0040] 根据每个微信推广群对应的公众号二维码, 统计预设吋间段内每个微信推广群 带来的对健康管理公众号的用户关注量及消费次数;
[0041] 根据每个微信推广群带来的对健康管理公众号的用户关注量及消费次数对每个 微信推广群进行评估, 以计算得到每个微信推广群的评估值; 及
[0042] 当微信推广群的评估值低于预设值吋, 生成警告函并发送给该微信推广群的群 主。
[0043] 优选的, 所述设置预设数量的微信推广群的方式如下: 设置一个列表并在该列 表中添加微信推广群的用户名, 所述列表中每一个微信推广群均与健康管理公 众号关联。
[0044] 优选的, 所述信息识别标签包括所述信息识别标签是预设的字符或包括微信推 广群的用户名、 创建吋间、 群主名称、 用户数量及该微信推广群的二维码所形 成的哈希值。
[0045] 优选的, 所述根据每个微信推广群对应的信息识别标签将对应的推广文章内的 公众号二维码更新为该微信推广群对应的公众号二维码的方式如下:
[0046] 在健康管理公众号中根据关键字找到对应的推广文章;
[0047] 识别出对应的推广文章中的公众号二维码并识别出该公众号二维码对应的 URL
[0048] 在识别的 URL中加入信息识别标签以生成新的 URL;
[0049] 调用服务器内的二维码生成器以将新的 URL生成更新的公众号二维码;
[0050] 将更新的公众号二维码附带于该对应的推广文章内; 及
[0051] 将新的 URL与健康管理公众号关联, 以便用户的微信账号扫描该更新的公众号 二维码吋能够访问健康管理公众号。
[0052] 优选的, 所述评估值的计算方式采用如下公式: Z=a*X+b*Y, 其中, Z为评估
值、 X为关注量、 Y为每次的消费次数, a为关注量在评估值中的权重, b为消费 次数在评估值中的权重, 其中, a及 b为固定值。
发明的有益效果
有益效果
[0053] 本发明采用动态的更新公众号二维码的方式评估每个微信推广群的营销效果, 有利于精准营销, 且当有微信推广群中的微信用户购买健康服务吋, 通过分红 机制奖励微信推广群的群主, 有利于调动群主的积极性去扩大微信推广群中微 信用户的数量, 进一步提高消费的转化率。
对附图的简要说明
附图说明
[0054] 图 1是本发明基于微信群的健康服务推广评估***的应用环境示意图;
[0055] 图 2是本发明基于微信群的健康服务推广评估***的优选实施例的模块示意图
[0056] 图 3是本发明基于微信群的健康服务推广评估方法的优选实施例的流程图。
[0057] 本发明目的实现、 功能特点及优点将结合实施例, 参照附图做进一步说明。
实施该发明的最佳实施例
本发明的最佳实施方式
[0058] 为更进一步阐述本发明为达成预定发明目的所采取的技术手段及功效, 以下结 合附图及较佳实施例, 对本发明的具体实施方式、 结构、 特征及其功效, 详细 说明如下。 应当理解, 此处所描述的具体实施例仅仅用以解释本发明, 并不用 于限定本发明。
[0059] 参照图 1所示, 图 1是本发明基于微信群的健康服务推广评估***的应用环境示 意图。 本发明中的基于微信群的健康服务推广评估*** 40运行于服务器 4上。 所 述服务器 4通过网络 3与微信平台 2通信连接。
[0060] 所述微信平台 2 (本发明中可以检査为"微信") 是腾讯公司幵发的一款为智能 手机提供即吋通讯服务的免费应用程序, 支持跨通信运营商、 跨操作***平台 通过网络快速发送免费 (需消耗少量网络流量)语音短信、 视频、 图片和文字信息
, 并且支持多人群聊。 用户可以通过微信可以享受到类似于传统电信运营商所 提供的类似于短信、 彩信等额业务, 此外, 微信还提供 APP应用连接平台、 电子 商务平台、 企业公众号、 互联网金融服务平台等互联网服务。
[0061] 一般而言, 企业可以通过在微信平台 2内设置企业公众号推广该企业的服务或 业务。 在本实施例中, 所述企业为健康管理企业, 通过设置健康管理公众号推 广各种类型的健康服务。 例如, 专注于慢病健康管理的企业, 在微信平台 2设置 提供高血压、 糖尿病等干预健康服务的企业公众号。 当用户关注健康管理公众 号吋, 可以获取健康管理公众号内的健康信息及服务。 由于微信平台 2支持在线 付款, 若用户关注健康管理公众号的数量越大, 用户通过在线付款进行消费的 概率就越大。
[0062] 所述服务器 4用于管理健康管理公众号, 并评估健康管理公众号的推广效果。
例如, 在健康管理公众号内发布文章, 并及吋评估通过该文章获取的用户关注 量等效果。 所述服务器 4对评估健康管理公众号的推广效果的技术方案将在图 2 中做详细描述。
[0063] 进一步地, 所述网络 3可以是有线通讯网络或无线通讯网络。 所述网络优选为 无线通讯网络, 包括但不限于, GSM网络、 GPRS网络、 CDMA网络、 TD-SCD MA网络、 WiMAX网络、 TD-LTE网络、 FDD-LTE网络等无线传输网络。
[0064] 参照图 2所示, 是本发明基于微信群的健康服务推广评估***的优选实施例的 模块示意图。 在本实施例中, 所述基于微信群的健康服务推广评估*** 40应用 于服务器 4。 该服务器 4包括, 但不仅限于, 基于微信群的健康服务推广评估系 统 40、 存储单元 41、 处理单元 42、 及通讯单元 43。
[0065] 所述的存储单元 41可以为一种只读存储单元 ROM, 电可擦写存储单元 EEPRO M、 快闪存储单元 FLASH或固体硬盘等。
[0066] 所述的处理单元 42可以为一种中央处理器 (Central Processing Unit, CPU) 、 微控制器 (MCU) 、 数据处理芯片、 或者具有数据处理功能的信息处理单元。
[0067] 所述的通讯单元 43为一种具有远程通讯功能的通讯接口, 例如支持 GSM、 GPR S、 WCDMA、 CDMA、 TD-SCDMA、 WiMAX、 TD-LTE、 FDD-LTE等无线通讯 技术的通讯接口, 支持 USB、 网线的有线通讯接口。
[0068] 所述基于微信群的健康服务推广评估*** 40包括, 但不局限于, 设置模块 410 、 生成模块 411、 上传模块 412、 解析模块 413、 更新模块 414、 统计模块 415及计 算模块 416, 本发明所称的模块是指一种能够被所述服务器 4的处理单元 42执行 并且能够完成固定功能的一系列计算机程序指令段, 其存储在所述服务器 4的存 储单元 41中。
[0069] 所述设置模块 410用于设置预设数量 (例如, 一百个) 的微信推广群。 在本实 施例中, 所述设置模块 410设置预设数量的微信推广群的方式如下: 所述设置模 块 410设置一个列表, 该列表中添加微信推广群的用户名, 所述列表中每一个微 信推广群均与健康管理公众号关联 (即每个微信推广群均关注健康管理公众号 ) 。 需要说明的是, 所述微信推广群实际上就是微信平台 2上多个注册的微信账 号组成的群组, 所述微信推广群用于转发健康管理公众号内的推广文章, 以扩 大健康管理公众号的宣传力度。 一般而言, 企业可以将市场人员推荐的微信群 设置为微信推广群。
[0070] 所述生成模块 411用于对每个微信推广群生成一个对应的信息识别标签。 在本 实施例中, 所述信息识别标签包括所述信息识别标签可以是预设的字符 (例如 , 数字) 或包括微信推广群的用户名、 创建吋间、 群主名称、 用户数量及该微 信推广群的二维码所形成的哈希值。 需要说明的是, 所述信息识别标签也可以 认定为微信推广群的属性信息。 在其他实施例中, 所述信息识别标签还可以是 一个简单的数字。 具体地说, 所述设置模块 410设置了一百个微信推广群, 所述 生成模块 411按照预设规则 (例如, 按照数字递增顺序) 给每个微信推广群关联 一个数字, 则该关联的数字即为微信推广群的信息识别标签。 举例而言, 数字 1 001至 1100这一百个数字中, 每个数字对应一个微信推广群, 数字 1001至 1100即 为信息识别标签。
[0071] 所述生成模块 411还用于根据微信平台 2的二维码生成机制生成一个公众号二维 码, 该公众号二维码对应健康管理公众号。 具体地说, 若用户通过微信账号的 扫一扫功能扫描该公众号二维码, 则用户的微信账号会关注到健康管理公众号 (需要用户确认后才能完成关注) 。
[0072] 所述上传模块 412用于上传推广文章至健康管理公众号, 并在推广文章内附带
公众号二维码。 在本实施例中, 所述推广文章可以是对健康管理公司的简介、 健康管理服务的介绍、 健康管理知识的介绍、 健康管理方案的介绍、 特色服务 的接收等文章内容。 需要说明的是, 为了提高点击率及推广效果, 所述推广文 章嵌入一些幽默的内容, 并加入语音链接、 视频链接等多种展示形式。
[0073] 所述设置模块 410还用于设置关键字, 将设置的关键字与推广文章关联。 在本 实施例中, 每一篇推广文章设置一个或多个关键字。 所述关键字可以是, 但不 限于, 一个问句、 一个词组等。 一般而言, 所述关键字摘取所关联的推广文章 。 例如, 所述推广文章为有关睡眠的内容, 则该推广文章所关联的关键字可以 是"睡眠"、 "失眠"、 "睡觉"、 "早起"、 "晚睡"、 "早起的好处"、 "晚睡的坏处"、 " 今天失眠了么? "、 "如何改善睡眠? "、 "睡眠的注意事项"等等关键词。
[0074] 所述解析模块 413用于根据设置的关键字对微信推广群中的聊天信息进行解析 。 在本实施例中, 所述解析模块 413逐个分析微信群中的聊天信息, 并判断聊天 信息中是否有设置的关键字。 具体地说, 若所述聊天信息问文本信息, 则通过 关键字检索的方式判断所述文本信息是否存在设置的关键字。 此外, 若聊天信 息为语音信息, 则通过调用设置于服务器 4内的语音识别模组对语音信息进行识 别并输出文本信息, 之后通过关键字检索的方式判断输出的文本信息是否存在 关键字。
[0075] 所述更新模块 414用于当解析后的聊天信息中包含所设置的关键字吋, 根据每 个微信推广群对应的信息识别标签将对应的推广文章内的公众号二维码更新为 该微信推广群对应的公众号二维码, 并将更新后的推广文章发送至该微信推广 群中。
[0076] 具体地说, 将每个微信推广群对应的信息识别标签嵌入至公众号二维码内, 使 得每个微信推广群都有一个对应的公众号二维码。 用户通过微信账号扫描公众 号二维码吋, 不但可以关注到健康管理公众号, 还可以让管理员知道是通过那 个微信推广群对应的公众号二维码进行关注的, 管理员可以评估每个微信推广 群的推广效果。 一般而言, 二维码为一个可扫描的访问地址 (通常为 URL地址 ) , 用户的微信账号扫描二维码后, 识别出对应的访问地址并访问该 URL链接 的公众号或网站。
[0077] 在本实施例中, 当解析后的聊天信息中包含所设置的关键字吋, 所述更新模块 414在健康管理公众号中根据关键字找到对应的推广文章, 并根据微信推广群对 应的信息识别标签将对应的推广文章内的公众号二维码更新为该微信推广群对 应的公众号二维码。 具体地说, 所述更新模块 414识别出推广文章中的公众号二 维码并识别出该公众号二维码对应的 URL, 并在 URL中加入信息识别标签以生 成新的 URL, 之后调用服务器 4内的二维码生成器以将新的 URL生成更新的公众 号二维码, 所述更新模块 414将更新的公众号二维码附带于该推广文章内。 此外 , 生成更新推广文章内的公众号二维码吋, 更新模块 414将新的 URL与健康管理 公众号关联, 以便用户的微信账号扫描该更新的公众号二维码吋能够访问健康 管理公众号。
[0078] 所述统计模块 415用于根据每个微信推广群对应的公众号二维码, 统计预设吋 间段 (例如, 一个月) 内每个微信推广群带来的对健康管理公众号的用户关注 量及消费次数。 在本实施例中, 由于每个微信推广群对应的一个公众号二维码 , 每个微信账号扫描一次公众号二维码, 则该公众号二维码被调用一次, 所述 统计模块 415统计每个微信推广群对应的公众号二维码被调用的次数就可知道每 个微信推广群带来的对健康管理公众号的用户关注量。 所述用户关注量是指关 注健康管理公众号的微信账号的数量。 所述消费次数可以在所述健康管理公众 号中进行统计, 当微信用户在所述健康管理公众号中完成一笔支付, 所生成的 支付信息中不仅包括支付金额、 支付项目、 支付日期, 及相关的微信推广群的 信息。 所述统计模块 415可以通过支付进行统计每个微信推广群带来的消费次数 。 在本实施例中, 所述健康管理公众号提供各种健康服务, 例如, 慢性病干预 服务、 医学影像鉴定服务、 中医理疗服务等其它医疗服务。 微信用户关注所述 健康管理公众号后, 可以直接査看健康管理公众号中的服务并通过微信平台 2提 供的微信支付机制完成电子支付。
[0079] 所述计算模块 416用于根据每个微信推广群带来的对健康管理公众号的用户关 注量及消费次数对每个微信推广群进行评估, 以计算得到每个微信推广群的评 估值。
[0080] 在本实施例中, 所述评估值的计算方式采用如下公式: Z=a*X+b*Y, 其中, Z
为评估值、 X为关注量、 Y为每次的消费次数, a为关注量在评估值中的权重, b 为消费次数在评估值中的权重, 其中, a及 b为固定值, 且 b的数值为 a的数值的整 数倍 (例如, 50倍) 。
[0081] 当微信推广群的评估值低于预设值吋, 所述生成模块 411生成警告函并发送给 该微信推广群的群主。 所述警告函包括人员名称、 警告事项、 警告原因、 警告 吋间、 后续惩戒措施等。
[0082] 本发明采用动态的更新公众号二维码的方式评估每个微信推广群的营销效果, 有利于精准营销, 且当有微信推广群中的微信用户购买健康服务吋, 通过分红 机制奖励微信推广群的群主, 有利于调动群主的积极性去扩大微信推广群中微 信用户的数量, 进一步提高消费的转化率。
[0083] 参照图 3所示, 是本发明基于微信群的健康服务推广评估方法的优选实施例的 流程图。 结合图 2所示, 在本实施例中, 所述的基于微信群的健康服务推广评估 方法应用于微信平台 2, 该方法包括以下步骤:
[0084] 步骤 S10: 所述设置模块 410设置预设数量 (例如, 一百个) 的微信推广群。 在 本实施例中, 所述设置模块 410设置预设数量的微信推广群的方式如下: 所述设 置模块 410设置一个列表, 该列表中添加微信推广群的用户名, 所述列表中每一 个微信推广群均与健康管理公众号关联 (即每个微信推广群均关注健康管理公 众号) 。 需要说明的是, 所述微信推广群实际上就是微信平台 2上多个注册的微 信账号组成的群组, 所述微信推广群用于转发健康管理公众号内的推广文章, 以扩大健康管理公众号的宣传力度。 一般而言, 企业可以将市场人员推荐的微 信群设置为微信推广群。
[0085] 步骤 S11 : 所述生成模块 411对每个微信推广群生成一个对应的信息识别标签。
在本实施例中, 所述信息识别标签包括所述信息识别标签可以是预设的字符 ( 例如, 数字) 或包括微信推广群的用户名、 创建吋间、 群主名称、 用户数量及 该微信推广群的二维码所形成的哈希值。 需要说明的是, 所述信息识别标签也 可以认定为微信推广群的属性信息。 在其他实施例中, 所述信息识别标签还可 以是一个简单的数字。 具体地说, 所述设置模块 410设置了一百个微信推广群, 所述生成模块 411按照预设规则 (例如, 按照数字递增顺序) 给每个微信推广群
关联一个数字, 则该关联的数字即为微信推广群的信息识别标签。 举例而言, 数字 1001至 1100这一百个数字中, 每个数字对应一个微信推广群, 数字 1001至 1 100即为信息识别标签。
[0086] 步骤 S12: 所述生成模块 411根据微信平台 2的二维码生成机制生成一个公众号 二维码, 该公众号二维码对应健康管理公众号。 具体地说, 若用户通过微信账 号的扫一扫功能扫描该公众号二维码, 则用户的微信账号会关注到健康管理公 众号 (需要用户确认后才能完成关注) 。
[0087] 步骤 S13: 所述上传模块 412上传推广文章至健康管理公众号, 并在推广文章内 附带公众号二维码。 在本实施例中, 所述推广文章可以是对健康管理公司的简 介、 健康管理服务的介绍、 健康管理知识的介绍、 健康管理方案的介绍、 特色 服务的接收等文章内容。 需要说明的是, 为了提高点击率及推广效果, 所述推 广文章嵌入一些幽默的内容, 并加入语音链接、 视频链接等多种展示形式。
[0088] 步骤 S14: 所述设置模块 410设置关键字, 将设置的关键字与推广文章关联。 在 本实施例中, 每一篇推广文章设置一个或多个关键字。 所述关键字可以是, 但 不限于, 一个问句、 一个词组等。 一般而言, 所述关键字摘取所关联的推广文 章。 例如, 所述推广文章为有关睡眠的内容, 则该推广文章所关联的关键字可 以是"睡眠"、 "失眠"、 "睡觉"、 "早起"、 "晚睡"、 "早起的好处"、 "晚睡的坏处" 、 "今天失眠了么? "、 "如何改善睡眠? "、 "睡眠的注意事项"等等关键词。
[0089] 步骤 S15: 所述解析模块 413根据设置的关键字对微信推广群中的聊天信息进行 解析。 在本实施例中, 所述解析模块 413逐个分析微信群中的聊天信息, 并判断 聊天信息中是否有设置的关键字。 具体地说, 若所述聊天信息问文本信息, 则 通过关键字检索的方式判断所述文本信息是否存在设置的关键字。 此外, 若聊 天信息为语音信息, 则通过调用设置于服务器 4内的语音识别模组对语音信息进 行识别并输出文本信息, 之后通过关键字检索的方式判断输出的文本信息是否 存在关键字。
[0090] 步骤 S16: 当解析后的聊天信息中包含所设置的关键字吋, 所述更新模块 414根 据每个微信推广群对应的信息识别标签将对应的推广文章内的公众号二维码更 新为该微信推广群对应的公众号二维码, 并将更新后的推广文章发送至该微信
推广群中。
[0091] 具体地说, 将每个微信推广群对应的信息识别标签嵌入至公众号二维码内, 使 得每个微信推广群都有一个对应的公众号二维码。 用户通过微信账号扫描公众 号二维码吋, 不但可以关注到健康管理公众号, 还可以让管理员知道是通过那 个微信推广群对应的公众号二维码进行关注的, 管理员可以评估每个微信推广 群的推广效果。 一般而言, 二维码为一个可扫描的访问地址 (通常为 URL地址 ) , 用户的微信账号扫描二维码后, 识别出对应的访问地址并访问该 URL链接 的公众号或网站。
[0092] 在本实施例中, 当解析后的聊天信息中包含所设置的关键字吋, 所述更新模块 414在健康管理公众号中根据关键字找到对应的推广文章, 并根据微信推广群对 应的信息识别标签将对应的推广文章内的公众号二维码更新为该微信推广群对 应的公众号二维码。 具体地说, 所述更新模块 414识别出推广文章中的公众号二 维码并识别出该公众号二维码对应的 URL, 并在 URL中加入信息识别标签以生 成新的 URL, 之后调用服务器 4内的二维码生成器以将新的 URL生成更新的公众 号二维码, 所述更新模块 414将更新的公众号二维码附带于该推广文章内。 此外 , 生成更新推广文章内的公众号二维码吋, 更新模块 414将新的 URL与健康管理 公众号关联, 以便用户的微信账号扫描该更新的公众号二维码吋能够访问健康 管理公众号。
[0093] 步骤 S17: 统计模块 415根据每个微信推广群对应的公众号二维码, 统计预设吋 间段 (例如, 一个月) 内每个微信推广群带来的对健康管理公众号的用户关注 量及消费次数。 在本实施例中, 由于每个微信推广群对应的一个公众号二维码 , 每个微信账号扫描一次公众号二维码, 则该公众号二维码被调用一次, 所述 统计模块 415统计每个微信推广群对应的公众号二维码被调用的次数就可知道每 个微信推广群带来的对健康管理公众号的用户关注量。 所述用户关注量是指关 注健康管理公众号的微信账号的数量。 所述消费次数可以在所述健康管理公众 号中进行统计, 当微信用户在所述健康管理公众号中完成一笔支付, 所生成的 支付信息中不仅包括支付金额、 支付项目、 支付日期, 及相关的微信推广群的 信息。 所述统计模块 415可以通过支付进行统计每个微信推广群带来的消费次数
[0094] 步骤 S18: 所述计算模块 416根据每个微信推广群带来的对健康管理公众号的用 户关注量及消费次数对每个微信推广群进行评估, 以计算得到每个微信推广群 的评估值。
[0095] 在本实施例中, 所述评估值的计算方式采用如下公式: Z=a*X+b*Y, 其中, Z 为评估值、 X为关注量、 Y为每次的消费次数, a为关注量在评估值中的权重, b 为消费次数在评估值中的权重, 其中, a及 b为固定值, 且 b的数值为 a的数值的整 数倍 (例如, 50倍) 。
[0096] 步骤 S19: 当微信推广群的评估值低于预设值吋, 所述生成模块 411生成警告函 并发送给该微信推广群的群主。 所述警告函包括人员名称、 警告事项、 警告原 因、 警告吋间、 后续惩戒措施等。
[0097] 以上仅为本发明的优选实施例, 并非因此限制本发明的专利范围, 凡是利用本 发明说明书及附图内容所作的等效结构或等效流程变换, 或之间或间接运用在 其他相关的技术领域, 均同理包括在本发明的专利保护范围内。
工业实用性
[0098] 本发明采用动态的更新公众号二维码的方式评估每个微信推广群的营销效果, 有利于精准营销, 且当有微信推广群中的微信用户购买健康服务吋, 通过分红 机制奖励微信推广群的群主, 有利于调动群主的积极性去扩大微信推广群中微 信用户的数量, 进一步提高消费的转化率。
Claims
[权利要求 1] 一种基于微信群的健康服务推广评估***, 运行于服务器中, 其特征 在于, 所述服务器通过网络与微信平台通信连接, 该***包括: 设置 模块, 用于设置预设数量的微信推广群; 生成模块, 用于对每个微信 推广群生成一个对应的信息识别标签; 所述生成模块, 还用于根据微 信平台的二维码生成机制生成一个公众号二维码, 该公众号二维码对 应健康管理公众号; 上传模块, 用于上传推广文章至健康管理公众号 , 并在推广文章内附带公众号二维码; 所述设置模块, 还用于设置关 键字, 将设置的关键字与推广文章关联; 解析模块, 用于根据设置的 关键字对微信推广群中的聊天信息进行解析; 更新模块, 用于当解析 后的聊天信息中包含所设置的关键字吋, 根据每个微信推广群对应的 信息识别标签将推广文章内的公众号二维码更新为该微信推广群对应 的公众号二维码, 并将更新后的推广文章发送至该微信推广群中; 统 计模块, 用于根据每个微信推广群对应的公众号二维码, 统计预设吋 间段内每个微信推广群带来的对健康管理公众号的用户关注量及消费 次数; 计算模块, 用于根据每个微信推广群带来的对健康管理公众号 的用户关注量及消费次数对每个微信推广群进行评估, 以计算得到每 个微信推广群的评估值; 及所述生成模块, 还用于当微信推广群的评 估值低于预设值吋, 生成警告函并发送给该微信推广群的群主。
[权利要求 2] 如权利要求 1所述的基于微信群的健康服务推广评估***, 其特征在 于, 所述设置模块设置预设数量的微信推广群的方式如下: 设置一个 列表并在该列表中添加微信推广群的用户名, 所述列表中每一个微信 推广群均与健康管理公众号关联。
[权利要求 3] 如权利要求 1所述的基于微信群的健康服务推广评估***, 其特征在 于, 所述信息识别标签包括所述信息识别标签是预设的字符或包括微 信推广群的用户名、 创建吋间、 群主名称、 用户数量及该微信推广群 的二维码所形成的哈希值。
[权利要求 4] 如权利要求 1所述的基于微信群的健康服务推广评估***, 其特征在
于, 所述更新模块根据每个微信推广群对应的信息识别标签将对应的 推广文章内的公众号二维码更新为该微信推广群对应的公众号二维码 的方式如下: 在健康管理公众号中根据关键字找到对应的推广文章; 识别出对应的推广文章中的公众号二维码并识别出该公众号二维码对 应的 URL; 在识别的 URL中加入信息识别标签以生成新的 URL; 调用 服务器内的二维码生成器以将新的 URL生成更新的公众号二维码; 将 更新的公众号二维码附带于该对应的推广文章内; 及将新的 URL与健 康管理公众号关联, 以便用户的微信账号扫描该更新的公众号二维码 吋能够访问健康管理公众号。
[权利要求 5] 如权利要求 1所述的基于微信群的健康服务推广评估***, 其特征在 于, 所述评估值的计算方式采用如下公式: Z=a*X+b*Y, 其中, Z为 评估值、 X为关注量、 Y为每次的消费次数, a为关注量在评估值中的 权重, b为消费次数在评估值中的权重, 其中, a及 b为固定值。
[权利要求 6] —种基于微信群的健康服务推广评估方法, 应用于服务器中, 其特征 在于, 所述服务器通过网络与微信平台通信连接, 该方法包括如下步 骤: 设置预设数量的微信推广群; 对每个微信推广群生成一个对应的 信息识别标签; 根据微信平台的二维码生成机制生成一个公众号二维 码, 该公众号二维码对应健康管理公众号; 上传推广文章至健康管理 公众号, 并在推广文章内附带公众号二维码; 设置关键字, 将设置的 关键字与推广文章关联; 根据设置的关键字对微信推广群中的聊天信 息进行解析; 当解析后的聊天信息中包含所设置的关键字吋, 根据每 个微信推广群对应的信息识别标签将推广文章内的公众号二维码更新 为该微信推广群对应的公众号二维码, 并将更新后的推广文章发送至 该微信推广群中; 根据每个微信推广群对应的公众号二维码, 统计预 设吋间段内每个微信推广群带来的对健康管理公众号的用户关注量及 消费次数; 根据每个微信推广群带来的对健康管理公众号的用户关注 量及消费次数对每个微信推广群进行评估, 以计算得到每个微信推广 群的评估值; 及当微信推广群的评估值低于预设值吋, 生成警告函并
发送给该微信推广群的群主。
[权利要求 7] 如权利要求 6所述的基于微信群的健康服务推广评估方法, 其特征在 于, 所述设置预设数量的微信推广群的方式如下: 设置一个列表并在 该列表中添加微信推广群的用户名, 所述列表中每一个微信推广群均 与健康管理公众号关联。
[权利要求 8] 如权利要求 6所述的基于微信群的健康服务推广评估方法, 其特征在 于, 所述信息识别标签包括所述信息识别标签是预设的字符或包括微 信推广群的用户名、 创建吋间、 群主名称、 用户数量及该微信推广群 的二维码所形成的哈希值。
[权利要求 9] 如权利要求 6所述的基于微信群的健康服务推广评估方法, 其特征在 于, 所述根据每个微信推广群对应的信息识别标签将对应的推广文章 内的公众号二维码更新为该微信推广群对应的公众号二维码的方式如 下: 在健康管理公众号中根据关键字找到对应的推广文章; 识别出对 应的推广文章中的公众号二维码并识别出该公众号二维码对应的 URL ; 在识别的 URL中加入信息识别标签以生成新的 URL; 调用服务器内 的二维码生成器以将新的 URL生成更新的公众号二维码; 将更新的公 众号二维码附带于该对应的推广文章内; 及将新的 URL与健康管理公 众号关联, 以便用户的微信账号扫描该更新的公众号二维码吋能够访 问健康管理公众号。
[权利要求 10] 如权利要求 6所述的基于微信群的健康服务推广评估方法, 其特征在 于, 所述评估值的计算方式采用如下公式: Z=a*X+b*Y, 其中, Z为 评估值、 X为关注量、 Y为每次的消费次数, a为关注量在评估值中的 权重, b为消费次数在评估值中的权重, 其中, a及 b为固定值。
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