WO2018068110A1 - Internet-based advertising display platform with guaranteed actual viewings through user interaction - Google Patents
Internet-based advertising display platform with guaranteed actual viewings through user interaction Download PDFInfo
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- WO2018068110A1 WO2018068110A1 PCT/BR2016/050289 BR2016050289W WO2018068110A1 WO 2018068110 A1 WO2018068110 A1 WO 2018068110A1 BR 2016050289 W BR2016050289 W BR 2016050289W WO 2018068110 A1 WO2018068110 A1 WO 2018068110A1
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- user interaction
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0249—Advertisements based upon budgets or funds
Definitions
- the present invention describes an internet advertising display platform with guaranteed real views through user interaction. More specifically, it comprises an online platform based on the posting of advertising commercial videos by registered advertisers and their availability of products or services to be distributed among users who watch the posted videos.
- the main differential of the online platform is the user interaction mechanism that makes the internet user interested in obtaining products or services only able to qualify after watching the video in full.
- the mechanism is able to make the user fully focus their attention on the device screen while displaying advertising (animated videos or banners), making them able to view the pieces in full and with the utmost attention, thus ensuring the advertiser actual and total impact on all content served.
- Figure 1 shows the flowchart of the internet commercial display platform focused on user interaction.
- the user-focused web-based commercial display platform comprises a mechanism capable of causing the user to fully engage their attention to the device screen during the display of advertisements (videos or banners). condition) to view the pieces in full and with the utmost attention, thus ensuring the advertiser real and total impact on all content served.
- the system is based on the automatic and random release of 1 (one) or 2 (two) tens of a group of 4 award winning tens generated by the site program at the beginning of video playback and displayed within stars that flash for 2 seconds on the device screen during the viewing, and to complete the process and qualify for the prize the user must click on the stars at the exact moment they appear and at the end of the video make correctly mark the remaining dozens in the numeric grid positioned on the page and then give the confirm command. Verification is done instantly.
- the user accesses the site through their browser without the need for any initial registration. There is also no need to purchase any type of product or service or any payment required.
- the videos can be viewed randomly or on demand, that is, the user can choose videos related to products or services within his need (lucky search) where he can win the researched product before purchasing it.
- the play command to start viewing instantly generates four (4) winning dozens from a universe of 40 (forty) (numeric grid). Once the visualization has started, at any time the user will always be offered a dozen prizes within a star that must be clicked. The second star is random, that is, it may or may not appear.
Abstract
An Internet-based advertising display platform with guaranteed actual viewings through user interaction is described, which comprises an online platform based on the posting of commercial advertising videos by registered advertisers and the provision, by those advertisers, of goods or services to be distributed amongst the users who watch the posted videos. The main difference in the case of the online platform is the mechanism of interaction with the user, which only allows a web surfer who might be interested in obtaining goods or services to do so after watching the video in its entirety. Furthermore, the mechanism is capable of making the user pay full attention to the screen of the device while advertising (videos or animated banners) is being displayed, requiring him to view the pieces in their entirety and to give them his full attention, thereby guaranteeing real, total impact for the advertiser in the case of all the content conveyed.
Description
PLATAFORMA DE EXIBIÇÃO DE PUBLICIDADE VIA INTERNET COM GARANTIA DE VISUALIZAÇÕES REAIS ATRAVÉS DA INTERAÇÃO DO USUÁRIO CAMPO DA INVENÇÃO INTERNET ADVERTISING PLATFORM WITH REAL VIEW GUARANTEE THROUGH USER FIELD INTERACTION INTERACTION
[01] A presente invenção descreve uma plataforma de exibição de publicidade via internet com garantia de visualizações reais através da interação pelo usuário. Mais especificamente compreende uma plataforma online baseada na postagem de vídeos de comerciais publicitários por anunciantes cadastrados e a disponibilização, pelos mesmos, de produtos ou serviços a serem distribuídos entre os usuários que assistirem aos vídeos postados. [01] The present invention describes an internet advertising display platform with guaranteed real views through user interaction. More specifically, it comprises an online platform based on the posting of advertising commercial videos by registered advertisers and their availability of products or services to be distributed among users who watch the posted videos.
[02] O principal diferencial da plataforma online é o mecanismo de interação com o usuário que faz com que o internauta que estiver interessado em obter produtos ou serviços somente consiga habilitar- se aos mesmos após assistir ao vídeo na íntegra. Além disso, o mecanismo é capaz de fazer o usuário prender totalmente a sua atenção à tela do dispositivo durante a exibição de publicidade (Vídeos ou banners animados) condicionando-o a visualizar as peças na íntegra e com a máxima atenção, garantindo assim ao anunciante impactação real e total em todos os conteúdos veiculados. [02] The main differential of the online platform is the user interaction mechanism that makes the internet user interested in obtaining products or services only able to qualify after watching the video in full. In addition, the mechanism is able to make the user fully focus their attention on the device screen while displaying advertising (animated videos or banners), making them able to view the pieces in full and with the utmost attention, thus ensuring the advertiser actual and total impact on all content served.
ANTECEDENTES DA INVENÇÃO BACKGROUND OF THE INVENTION
[03] Atualmente, existem diversos sites que disponibilizam a postagem e exibição de vídeos de comerciais na internet sobre os mais diversos assuntos, sendo postados por qualquer pessoa, seja ela física ou jurídica, objetivando a troca de informações entre os usuários com o foco principal no entretenimento e em menor escala na promoção e venda de produtos e serviços, mas nenhum que consiga garantir ao anunciante visualizações reais e na íntegra
conforme se propõe este site através do mecanismo inventado pelo seu proprietário. [03] Currently, there are several websites that provide the posting and display of commercial videos on the Internet on various subjects, being posted by anyone, whether physical or legal, aimed at the exchange of information between users with the main focus. entertainment and to a lesser extent in promoting and selling products and services, but none that can guarantee the advertiser real, full views as proposed by this site through the mechanism invented by its owner.
[04] A exibição de vídeos de publicidade na internet acontece normalmente nos sites e lojas virtuais dos próprios anunciantes não atraindo a atenção do internauta para o produto ou serviço divulgado, a não ser que o foco seja a aquisição de algum produto específico. [04] The display of Internet advertising videos usually takes place on advertisers' own websites and online shops and does not attract the attention of the Internet user to the advertised product or service, unless the focus is on the purchase of a specific product.
[05] Portanto, não existe uma plataforma de exibição de comerciais de publicidade via internet focada na interação com o usuário, direcionado para empresas de diversos ramos de atividade, onde disponibilizam a distribuição de prémios para os internautas baseado no marketing de recompensa com foco na visualização integral dos vídeos postados, através do mecanismo que direciona o internauta que estiver interessado em ganhar o prémio a assistir ao comercial do início até o seu final. [05] Therefore, there is no user-focused internet advertising commercial display platform targeting companies from various industries where they offer reward distribution to Internet users based on reward marketing focused on full view of the posted videos, through the mechanism that directs the internet user who is interested in winning the prize to watch the commercial from the beginning to the end.
BREVE DESCRIÇÃO DAS FIGURAS BRIEF DESCRIPTION OF THE FIGURES
[06] A figura 1 apresenta o fluxograma da plataforma de exibição de comerciais de via internet focada na interação com o usuário. [06] Figure 1 shows the flowchart of the internet commercial display platform focused on user interaction.
DESCRIÇÃO DETALHADA DA INVENÇÃO DETAILED DESCRIPTION OF THE INVENTION
[07] A plataforma de exibição de comerciais de via internet focada na interação com o usuário, objeto da presente invenção, compreende um mecanismo capaz de fazer o usuário prender totalmente a sua atenção à tela do dispositivo durante a exibição de publicidade (vídeos ou banners animados) condicionando a visualizar as peças na íntegra e com a máxima atenção, garantindo assim ao anunciante impactação real e total em todos os conteúdos veiculados. [07] The user-focused web-based commercial display platform, object of the present invention, comprises a mechanism capable of causing the user to fully engage their attention to the device screen during the display of advertisements (videos or banners). condition) to view the pieces in full and with the utmost attention, thus ensuring the advertiser real and total impact on all content served.
[08] O sistema baseia-se na liberação automática e aleatória de 1 (uma) ou 2 (duas) dezenas de um grupo de 4 dezenas premiadas geradas pelo programa do site no início da reprodução do vídeo e
apresentadas dentro de estrelas que piscam por 2 segundos sobre a tela do dispositivo durante a exibição, sendo que para completar o processo e habilitar-se ao prémio o usuário deverá obrigatoriamente clicar sobre as estrelas no exato momento em que aparecerem e ao final do vídeo fazer corretamente a marcação das dezenas remanescentes na grade numérica posicionada na página e então dar o comando confirmar. A verificação é feita instantaneamente. [08] The system is based on the automatic and random release of 1 (one) or 2 (two) tens of a group of 4 award winning tens generated by the site program at the beginning of video playback and displayed within stars that flash for 2 seconds on the device screen during the viewing, and to complete the process and qualify for the prize the user must click on the stars at the exact moment they appear and at the end of the video make correctly mark the remaining dozens in the numeric grid positioned on the page and then give the confirm command. Verification is done instantly.
[09] O usuário acessa o site através de seu navegador sem a necessidade de qualquer tipo de cadastro inicial. Também não há a necessidade de aquisição de qualquer tipo de produto ou serviço ou a obrigatoriedade de qualquer pagamento. A visualização dos vídeos poderá ser feita aleatoriamente ou sob demanda, isto é, o usuário poderá escolher vídeos relacionados a produtos ou serviços dentro da sua necessidade (pesquisa na sorte) onde o mesmo poderá ganhar o produto pesquisado antes de adquiri-lo. [09] The user accesses the site through their browser without the need for any initial registration. There is also no need to purchase any type of product or service or any payment required. The videos can be viewed randomly or on demand, that is, the user can choose videos related to products or services within his need (lucky search) where he can win the researched product before purchasing it.
[010] O comando play para início da visualização gera instantaneamente 4 (quatro) dezenas premiadas oriundas de um universo de 40 (quarenta) dezenas (grade numérica). Iniciada a visualização, a qualquer tempo sempre será disponibilizada ao usuário uma dezena premiada dentro de uma estrela que deverá ser clicada. A segunda estrela é aleatória, isto é, poderá surgir ou não. [010] The play command to start viewing instantly generates four (4) winning dozens from a universe of 40 (forty) (numeric grid). Once the visualization has started, at any time the user will always be offered a dozen prizes within a star that must be clicked. The second star is random, that is, it may or may not appear.
[011] Marcadas as estrelas, basta o usuário completar as dezenas remanescentes na grade numérica de acordo com a indicação do sistema e clicar no comando confirmar. Marcadas as remanescentes o sistema fará a confirmação instantaneamente. [011] Marked the stars, simply complete the remaining dozens in the numeric grid according to the system indication and click the confirm command. Once the remnants are checked the system will confirm it instantly.
[012] Havendo confirmação positiva o programa realizará as seguintes ações: [012] Upon positive confirmation the program will perform the following actions:
- Bloqueará o vídeo objeto da confirmação;
- Disparará um e-mail automático para o anunciante e a equipe de gerenciamento do site informando a confirmação; - Block the video object of confirmation; - Will trigger an automatic email to the advertiser and site management team informing the confirmation;
- Abrirá a ficha para cadastro do usuário; - Will open the registration form for the user;
- Não havendo a confirmação positiva o usuário poderá seguir assistindo ao mesmo vídeo ou escolher outro reiniciando assim o ciclo. - If there is no positive confirmation the user can continue watching the same video or choose another thus restarting the cycle.
[013] O presente relatório descritivo de patente trata de uma inovadora plataforma de exibição de comerciais de via internet focada na interação com o usuário, conforme pode-se evidenciar pelas análises realizadas e fluxograma mostrado, descrevendo diversas diferenças sobre os modelos de site do género existentes na internet, além de características técnicas e funcionais completamente diferentes dessas pertinentes ao estado da técnica. [013] This patent descriptive report deals with an innovative web-based commercial display platform focused on user interaction, as evidenced by the analyzes performed and the flowchart shown, describing several differences on site models of its kind. on the Internet, as well as technical and functional characteristics completely different from those pertinent to the state of the art.
[014] Pelas vantagens que oferece, e ainda, por revestir-se de características verdadeiramente inovadoras que preenchem todos os requisitos de novidade e atividade inventiva no género, a presente "PLATAFORMA DE EXIBIÇÃO DE PUBLICIDADE VIA INTERNET COM GARANTIA DE VISUALIZAÇÕES REAIS ATRAVÉS DA INTERAÇÃO DO USUÁRIO" reúne condições necessárias e suficientes para merecer o privilégio de invenção.
[014] For the advantages it offers, as well as being truly innovative features that meet all the requirements of novelty and inventive activity in the genre, this "INTERNET ADVERTISING DISPLAY PLATFORM WITH REAL VIEWING GUARANTEE USER "meets the conditions necessary and sufficient to merit the privilege of invention.
Claims
1. PLATAFORMA DE EXIBIÇÃO DE PUBLICIDADE VIA INTERNET COM GARANTIA DE VISUALIZAÇÕES REAIS ATRAVÉS DA INTERAÇÃO DO USUÁRIO, caracterizado por compreender um mecanismo capaz de fazer o usuário prender totalmente a sua atenção à teia do dispositivo durante a exibição de publicidade condicionando a visualizar as peças na íntegra e com a máxima atenção, através de um sistema que baseia-se na liberação automática e aleatória de 1 (uma) ou 2 (duas) dezenas de um grupo de 4 dezenas geradas pelo programa no início da reprodução do vídeo e apresentadas dentro de estrelas que piscam por 2 segundos sobre a tela do dispositivo durante a exibição, sendo que para completar o processo e habilitar-se ao produto ou serviço disponibilizado pelo anunciante o usuário deverá obrigatoriamente clicar sobre as estrelas no exato momento em que aparecerem e ao final do vídeo fazer corretamente a marcação das dezenas remanescentes na grade numérica posicionada na página e então dar o comando confirmar, sendo a verificação realizada instantaneamente. 1. INTERNET ADVERTISING DISPLAY PLATFORM GUARANTEED REAL VIEWS THROUGH USER INTERACTION, characterized by a mechanism capable of causing the user to fully engage their attention to the device's web during the display of advertising by conditioning to view the pieces on the with the utmost attention, through a system that relies on the automatic and random release of 1 (one) or 2 (two) tens of a group of 4 tens generated by the program at the beginning of video playback and presented within stars that flash for 2 seconds on the screen of the device during the display, and to complete the process and enable the product or service provided by the advertiser the user must click on the stars at the exact moment they appear and at the end of the correctly mark the remaining dozens in the numeric grid positioned on the page and then They will not give the confirm command and the verification will be performed instantly.
2. PLATAFORMA DE EXIBIÇÃO DE PUBLICIDADE VIA INTERNET COM GARANTIA DE VISUALIZAÇÕES REAIS ATRAVÉS DA INTERAÇÃO DO USUÁRIO, caracterizado pelo usuário completar as dezenas remanescentes na grade numérica de acordo com a indicação do sistema e clicar no comando confirmar, havendo confirmação positiva o programa realizará as seguintes ações: 2. INTERNET ADVERTISING DISPLAY PLATFORM WITH REAL VIEW GUARANTEE THROUGH USER INTERACTION, characterized by the user completing the remaining dozens in the numerical grid according to the system indication and clicking on the confirm command, with positive confirmation the program will perform the following actions:
a) bloqueará o vídeo objeto da contemplação;
b) disparará um e-mail automático para o anunciante e a equipe de gerenciamento do site informando a contemplação; a) block the video object of contemplation; b) will trigger an automatic email to the advertiser and site management team informing the contemplation;
c) abrirá a ficha para cadastro do usuário; c) will open the registration form for the user;
d) não havendo confirmação positiva o usuário poderá seguir assistindo ao mesmo vídeo ou escolher outro reiniciando assim o ciclo. d) if there is no positive confirmation the user can continue watching the same video or choose another thus restarting the cycle.
3. PLATAFORMA DE EXIBIÇÃO DE PUBLICIDADE VIA INTERNET COM GARANTIA DE VISUALIZAÇÕES REAIS ATRAVÉS DA INTERAÇÃO DO USUÁRIO, de acordo com a reinvindicação 1 e 2, caracterizado pela visualização dos vídeos a ser feita aleatoriamente ou sob demanda, isto é, o usuário poderá escolher vídeos relacionados a produtos ou serviços dentro da sua necessidade (pesquisa na sorte) onde o mesmo poderá obter o produto pesquisado antes de adquiri-lo.
3. INTERNET ADVERTISING PLATFORM WITH GUARANTEED REAL VIEWS THROUGH USER INTERACTION, according to claim 1 and 2, characterized by the viewing of the videos to be made randomly or on demand, ie the user can choose videos related to products or services within your need (lucky search) where it can get the product searched before purchasing it.
Applications Claiming Priority (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| BR102016023910-9A BR102016023910A2 (en) | 2016-10-14 | 2016-10-14 | INTERNET ADVERTISING PLATFORM WITH REAL VIEW GUARANTEE THROUGH USER INTERACTION |
| BRBR102016023910-9 | 2016-10-14 |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| WO2018068110A1 true WO2018068110A1 (en) | 2018-04-19 |
Family
ID=61904970
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| PCT/BR2016/050289 WO2018068110A1 (en) | 2016-10-14 | 2016-11-09 | Internet-based advertising display platform with guaranteed actual viewings through user interaction |
Country Status (2)
| Country | Link |
|---|---|
| BR (1) | BR102016023910A2 (en) |
| WO (1) | WO2018068110A1 (en) |
Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20060129458A1 (en) * | 2000-10-12 | 2006-06-15 | Maggio Frank S | Method and system for interacting with on-demand video content |
| US20080127249A1 (en) * | 2006-09-14 | 2008-05-29 | Cruice David A | System and method for encouraging advertisement viewing |
| US20110307306A1 (en) * | 2009-06-17 | 2011-12-15 | Beezag Inc. | View Confirmation Using A Challenge |
-
2016
- 2016-10-14 BR BR102016023910-9A patent/BR102016023910A2/en not_active Application Discontinuation
- 2016-11-09 WO PCT/BR2016/050289 patent/WO2018068110A1/en active Application Filing
Patent Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20060129458A1 (en) * | 2000-10-12 | 2006-06-15 | Maggio Frank S | Method and system for interacting with on-demand video content |
| US20080127249A1 (en) * | 2006-09-14 | 2008-05-29 | Cruice David A | System and method for encouraging advertisement viewing |
| US20110307306A1 (en) * | 2009-06-17 | 2011-12-15 | Beezag Inc. | View Confirmation Using A Challenge |
Also Published As
| Publication number | Publication date |
|---|---|
| BR102016023910A2 (en) | 2018-05-02 |
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