WO2018038126A1 - Digital signage system - Google Patents

Digital signage system Download PDF

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Publication number
WO2018038126A1
WO2018038126A1 PCT/JP2017/030008 JP2017030008W WO2018038126A1 WO 2018038126 A1 WO2018038126 A1 WO 2018038126A1 JP 2017030008 W JP2017030008 W JP 2017030008W WO 2018038126 A1 WO2018038126 A1 WO 2018038126A1
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WIPO (PCT)
Prior art keywords
information
digital signage
statistical information
user
stores
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PCT/JP2017/030008
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French (fr)
Japanese (ja)
Inventor
塩見　誠
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シャープ株式会社
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions

Definitions

  • the following disclosure relates to a digital signage (electronic bulletin board) system.
  • Digital signage systems that use a large screen display to provide various contents to the public are rapidly spreading.
  • Digital signage systems have many advantages such as the ability to display high-profile content, including text, still images, or videos, and the ability to update such content at any time, so commercials such as shopping malls and theme parks Widely used in public places including facilities.
  • Patent Document 1 discloses a mechanism that can select and select content to be displayed on an electronic poster terminal from a user's portable terminal.
  • the content displayed in the conventional digital signage system is prepared in advance by the content provider.
  • the system disclosed in Patent Document 1 can only be specified and selected from off-the-shelf content.
  • the system disclosed in Patent Document 1 can only be specified and selected from off-the-shelf content.
  • each content is provided in advance from each store. Therefore, even if a user who is going to have a meal wants to know, for example, which store is recently popular in the commercial facility, such objective and real-time information can be obtained from the signage system. I can't.
  • the purpose of the digital signage system disclosed below is to enable provision of objective and real-time information that is useful for user decision making.
  • a digital signage system is a digital signage system used in a facility having a plurality of stores, the digital signage, and an information collection server that collects sales information in each of the plurality of stores.
  • a server for providing statistical information on products or services provided in the plurality of stores based on the sales information, and providing the generated statistical information to a user's mobile terminal, and the digital signage The access information to the guidance providing server is displayed.
  • a digital signage system capable of providing objective and real-time information that is useful for a user to determine a store to be used in a facility having a plurality of stores is provided. realizable.
  • FIG. 1 is a block diagram illustrating a schematic configuration of a digital signage system according to the first embodiment.
  • FIG. 2 is a diagram illustrating an example of guidance information displayed on the digital signage.
  • FIG. 3 is an example of a home screen of a statistical information providing site (or a statistical information providing application).
  • FIG. 4 is an example of statistical information displayed on the user's mobile terminal.
  • FIG. 5 is a block diagram illustrating a modification of the digital signage system according to the first embodiment.
  • FIG. 6 is a block diagram showing a more detailed configuration of the guidance providing server.
  • FIG. 7 is a block diagram showing a schematic configuration of a digital signage system according to the second embodiment.
  • FIG. 8 is a block diagram illustrating a schematic configuration of a digital signage system according to the third embodiment.
  • a digital signage system is a digital signage system used in a facility having a plurality of stores, the digital signage, an information collection server that collects sales information in each of the plurality of stores, Based on sales information, generating statistical information on products or services provided in the plurality of stores, and providing a guidance providing server for providing the generated statistical information to a user's mobile terminal, the digital signage, Access information to the guidance providing server is displayed (first configuration).
  • the facility user is not the promotional information provided unilaterally by the facility operator, but is an objective representation of what products or services are popular with other users of the facility. And information with high real-time property can be referred with a portable terminal. Thereby, such statistical information can be referred to when deciding which store to use in the facility.
  • the sales information is information related to the actually ordered product or service, and optionally, in addition to the ordered quantity or the sales price, attribute information (gender or estimation) of the user of the product or service. Age group, etc.), and evaluations and comments input by the user after sales may be included.
  • the guidance providing server filters sales information based on an instruction input unit that receives filtering information from the mobile terminal of the user, and filtering information received by the instruction input unit. Accordingly, a configuration (second configuration) including a statistical information generation unit that generates the statistical information is also possible.
  • the user can input filtering information for generating statistical information from the mobile terminal.
  • the filtering information includes, for example, a statistical period, a category of a product or service desired by the user, a user attribute (for example, gender, age group, and the like). Thereby, it is possible to generate statistical information having high utility value for the user.
  • the guidance providing server when the user determines a store to be used, includes, together with the determined store information, statistical information browsed by the user until the determination is made. It is also possible to adopt a configuration for storing the history (third configuration).
  • the third configuration when a use store is determined by the user, the history of statistical information browsed up to the determination is saved, so that the store that is actually used is potentially There are advantages that it is possible to grasp the existence of other stores having the effect of attracting customers and to grasp the correlation between the stores. Utilizing such information, facility operators and stores can promote facility operation plans and product plans.
  • a configuration (fourth configuration) that is connected to a management server of at least some of the plurality of stores and provides the statistical information to the management server of the stores It is also preferable to do.
  • the fourth configuration it is possible to refer to objective and real-time information that indicates what products or services are popular with users of the facility in each store. .
  • any one of the first to fourth configurations it is also preferable to adopt a configuration (fifth configuration) that is connected to the management server of the facility operator and provides the statistical information to the management server of the operator. .
  • the facility operator can also refer to objective and highly real-time information indicating what products or services are popular with the facility users. Become.
  • a computer program that can be used in a mobile terminal according to access information provided from digital signage of a facility having a plurality of stores.
  • the computer program includes processing for accessing the facility providing server of the facility to the processor of the mobile terminal, and statistical information regarding products or services provided from the guidance providing server and provided in the plurality of stores. And receiving the statistical information generated based on the sales information at each of the plurality of stores and presenting it to the user.
  • the processor of the portable terminal when the user decides a store to be used, the process of saving the browsing history of the statistical information in the storage unit of the portable terminal, and the user browses until the decision is made It is preferable that the processor of the portable terminal further performs a process of reading the history of statistical information from the storage unit and transmitting the statistical information history to the guidance providing server together with the determined store information.
  • first embodiment an example is shown in which a digital signage system is used in a large-scale commercial facility such as a shopping mall in order to provide guide information regarding a store of the facility to a user.
  • a digital signage system is used in a large-scale commercial facility such as a shopping mall in order to provide guide information regarding a store of the facility to a user.
  • this is merely an example, and the usage form of the digital signage system is not limited to this.
  • FIG. 1 is a block diagram showing a configuration of a digital signage system 1 according to the first embodiment.
  • a digital signage system 1 includes a digital signage 11 and a signage server 12.
  • the digital signage 11 is a display for showing facility usage guidance to the facility user.
  • the digital signage 11 is preferably a large and high-definition display so that the guide information regarding the shops and services in the facility can be vividly appealed with a color video or the like.
  • the signage server 12 manages content to be displayed on the digital signage 11.
  • the digital signage system 1 further includes an information collection server 13.
  • the information collection server 13 collects sales information from the POS system 14 of each store.
  • the sales information may include information (gender, age group, etc.) regarding the user who purchased the product or service, in addition to information on the product or service sold at each store.
  • the digital signage system 1 includes a guidance providing server 15.
  • the guidance providing server 15 acquires the sales information from the information collecting server 13 and generates statistical information based on the sales information. Further, the guidance providing server 15 can be accessed from the mobile terminal 16 of the user in the facility, and when accessed from the mobile terminal 16 of the user, in response to a request from the mobile terminal 16, Provide statistical information.
  • the signage server 12, the information collection server 13, and the guidance providing server 15 are configured as independent servers, but the system is configured by one server that integrates the functions of these servers. It may be configured, or the functions of these servers may be further subdivided to form a system with a larger number of servers.
  • FIG. 2 is a diagram illustrating an example of guidance information displayed on the digital signage 11.
  • the digital signage 11 also displays access information (here, the URL of the guidance providing server 15) 15a for accessing the guidance providing server 15.
  • the user can receive the facility guidance information from the guidance providing server 15 by accessing this URL from his / her mobile terminal 16.
  • the provision of the guidance information from the guidance providing server 15 may be web-based, or the application is downloaded from the accessed URL to the portable terminal 16 and the application is started on the portable terminal 16 so that the guidance is provided via the application. Information may be received.
  • the access information for accessing the guidance providing server 15 may be a two-dimensional barcode that can be optically read from the screen of the digital signage 11.
  • FIG. 3 is an example of a home screen of a statistical information providing site (or statistical information providing application). As shown in FIG. 3, on the home screen, the user can select a category of products or services for “today's trend information” in the facility. In this example, categories such as “gourmet”, “men's fashion”, “ladies fashion”, and “culture” are displayed. Here, it is assumed that the user has selected “gourmet” in order to view statistical information about restaurants.
  • This statistical information is mainly generated based on the sales information collected by the information collection server 13 from the POS system 14 of each store.
  • merchandise purchased by many people at restaurants in the facility on that day is displayed with a ranking along with the store names.
  • the statistical information for the current day is displayed.
  • the weekly statistical information is requested from the mobile terminal 16 to the guidance providing server 15.
  • the “current month” button 42 statistical information for each month is requested from the portable terminal 16 to the guidance providing server 15. In this way, the length of the statistical period can be switched to daily units, weekly units, monthly units, or the like in response to a user request from the mobile terminal 16.
  • the display can be switched to the guide page of the store.
  • content created by the store for promotion such as store location and product guide, is displayed. Thereby, the user can confirm the detail of the store which became interested by seeing statistical information.
  • the statistical information presented to the user can be categorized (filtered) in various ways. For example, in the example of FIG. 4, the ranking of products purchased on the day at all restaurants in the facility is shown regardless of the genre of the restaurant, but this is further classified according to the type of restaurant. Also good. For example, when a restaurant or menu is categorized into “Japanese food”, “Western food”, “Chinese food”, “Ethnic”, “Café”, “Liquor”, etc., and the category selected by the user from the mobile terminal 16 is input. The ranking in the selected category may be displayed. Alternatively, it is possible to allow the user to input a budget and extract and display only the statistical information of products within the budget.
  • the sales information collected from the POS system 14 includes attributes of the user who purchased the product (for example, gender, estimated age group, etc.), statistical information for each attribute of the user is created. Can also be displayed.
  • the statistical period is further categorized, and rankings such as “Menus ordered within an hour from now” or “Popular menus for lunch” and “Popular menus for dinner” are created and displayed. May be.
  • the user looks at such statistical information and decides at which store to eat. At this time, it is preferable that information indicating which store (or menu) the user has decided is input from the portable terminal 16.
  • information indicating which store (or menu) the user has decided is input from the portable terminal 16.
  • the guidance providing server 15 collects information indicating which store is actually used after looking at the statistical information, so that the effectiveness of the statistical information can be verified.
  • the guidance providing server 15 may store information indicating what statistical information the user has referred to before the decision is made, together with information on the decided store.
  • the history of the statistical information browsed by each user is collected in the browsing history storage unit 161, and when the store is determined, Together with the information, the browsing history information of the statistical information collected in the browsing history storage unit 161 is transmitted to the guidance providing server 15.
  • a history of statistical information provided to each user may be stored on the guidance providing server 15 side.
  • the browsing history information collected in this way and the determined store information are preferably provided to the facility operator or each store.
  • the guidance providing server 15 acquires browsing history information indicating what statistical information the user has referred to before the determination is made.
  • the user in the case of a large-scale facility such as a shopping mall containing a large number of stores, the user is not limited to a single target store, and generally purchases goods and services at a plurality of stores. is there.
  • the store (product or service) that has become the deciding factor for attracting users to the facility does not necessarily match the store where the purchase amount of the user is the largest. In other words, it is not possible to evaluate the magnitude of the effect of attracting customers at a store in the facility only with the sales amount of each store. Therefore, as described above, the history of statistical information viewed before the user decides the store where the product or service is purchased is collected, and the user is most interested in what product or service at which store. By analyzing whether or not, a store (product or service) that has a great effect of attracting customers within the facility can be grasped.
  • the facility operator can review the contract with each store according to the size of the effect of attracting customers, formulate a promotion plan centering on the stores where the effect of attracting customers is large, or conversely It is possible to take operational measures such as prompting improvement.
  • the facility operator and each store can determine the facility according to the target customer segment. It becomes possible to formulate management plans and product plans.
  • the user may be allowed to input evaluations, comments, etc. from the mobile terminal 16 after actually eating and drinking at the store.
  • the input evaluation and comment are used when the statistical information is generated in the guidance providing server 15. That is, a ranking of a store (or menu) with a high evaluation rate can be generated as statistical information.
  • the guidance providing server 15 distributes statistical information regarding the usage status of products and services in the facility to the portable terminal 16 of the facility user.
  • the digital signage 11 not only displays facility guidance information, but also provides access information so that the user's mobile terminal 16 can use the guidance providing service.
  • the user can determine which information in the facility by referring to not only the promotion information given from the facility but also the objective and real-time statistical information on the usage status of the facility. It is possible to decide whether to use such products and services.
  • FIG. 6 is a block diagram showing a more detailed configuration of the guidance providing server 15.
  • the guidance providing server 15 includes a sales information input unit 151, a statistical information generation unit 152, a statistical data output unit 153, and an instruction input unit 154.
  • the sales information input unit 151 acquires the sales information collected from the POS system 14 of each store from the information collection server 13. Acquisition of sales information by the sales information input unit 151 is performed as appropriate, and the latest sales information is collected in the guidance providing server 15.
  • the instruction input unit 154 performs transmission / reception with the user's mobile terminal 16 and receives a request for statistical information, filtering information, and the like. That is, when the user accesses the guidance providing server 15 according to the access information displayed on the digital signage 11 and performs an operation for requesting statistical information, the instruction input unit 154 detects this. In addition, as described above, when the user selects a restaurant category, specifies a statistical period, or inputs a budget from the mobile terminal 16, the instruction input unit 154 displays such information. Is passed to the statistical information generation unit 152 as filtering information.
  • the statistical information generation unit 152 creates statistical information to be provided to the user by ranking the acquired sales information.
  • statistical information is created by extracting only data that matches the filtering information from the sales information and ranking the extracted data.
  • the data output unit 153 provides the statistical information created by the statistical information generation unit 152 to the mobile terminal 16 of the user.
  • the guidance providing server 15 can provide objective and highly real-time statistical information to the mobile terminal 16 of the user.
  • the example in which the statistical information created by the guidance providing server 15 is distributed to the mobile terminal 16 of the user is shown.
  • the statistical information may be displayed not only on the user's portable terminal 16 but also on the digital signage 11.
  • the guidance providing server 15 sends statistical information to the signage server 12, and the signage server 12 creates ranking information based on the acquired statistical information and displays it on the digital signage 11.
  • the user who does not have the portable terminal 16 can also obtain objective and real-time information about what products or services are gaining popularity in the facility.
  • FIG. 7 is a block diagram showing a schematic configuration of the digital signage system 2 according to the second embodiment.
  • each store includes a management server 21 in addition to the POS system 14.
  • the management server 21 is used for product management, customer management, and the like at each store.
  • the statistical information generated by the guidance providing server 15 is fed back to the management server 21 of each store.
  • each store can objectively and real-time the sales situation between other stores and its own store. Judgment can be made based on highly specific information.
  • FIG. 8 is a block diagram showing a schematic configuration of the digital signage system 3 according to the third embodiment. As shown in FIG. 8, in the digital signage system 3, a management server 31 for a facility operator is provided.
  • the statistical information generated by the guidance providing server 15 is fed back to the management server 31 of the facility operator.
  • the statistical information created based on the sales information obtained from the POS system 14 is fed back to the facility operator, so that the facility operator can monitor the sales situation of each store objectively and in real time. It can be judged based on high information.
  • the facility operator can also refer to the statistical information.
  • the application example of the digital signage system is not limited to this. That is, it is a facility (or a group of stores) where a plurality of stores are concentrated in a certain distance range, and is applicable to any mode on the condition that sales information on which statistical information is based can be collected from each store Can do.
  • the digital signage system disclosed herein is applied to gourmet parks, restaurant streets, local shopping streets, underground shopping streets, amusement parks, amusement parks, theme parks, game centers, or specialty shopping streets. be able to.
  • each functional block may be configured as one computer. Alternatively, it may be individually made into one chip by a semiconductor device such as LSI, or may be made into one chip so as to include a part or all of it.
  • LSI LSI
  • IC system LSI
  • super LSI ultra LSI depending on the degree of integration
  • the method of circuit integration is not limited to LSI, and may be realized by a dedicated circuit or a general-purpose processor.
  • An FPGA Field Programmable Gate Array
  • a reconfigurable processor that can reconfigure the connection and setting of circuit cells inside the LSI may be used.
  • part or all of the processing of each functional block in each of the above embodiments may be realized by a program.
  • a part or all of the processing of each functional block in each of the above embodiments is performed by a central processing unit (CPU), a microprocessor, a processor, or the like in the computer.
  • a program for performing each processing is stored in a storage device such as a hard disk or a ROM, and is read out and executed in the ROM or the RAM.
  • the storage device storage medium is a tangible material that is not temporary, and for example, a tape, a disk, a card, a semiconductor memory, a programmable logic circuit, or the like can be used.
  • each process of the above embodiment may be realized by hardware, or may be realized by software (including a case where it is realized together with an OS (operating system), middleware, or a predetermined library). Further, it may be realized by mixed processing of software and hardware. Needless to say, when the digital content providing system according to the above-described embodiment is realized by hardware, it is necessary to adjust timing for performing each process. In the above embodiment, for convenience of explanation, details of timing adjustment of various signals generated in actual hardware design are omitted.

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Abstract

The present invention can provide objective and near real-time information which is useful to a user for determining a store to use in a facility having a plurality of stores. A digital signage system used in a facility having a plurality of stores is provided with: digital signage; an information collection server which collects sales information for each of the plurality of stores; and a guidance provision server which, on the basis of the sales information, generates statistical information relating to the products or services offered by the plurality of stores, and provides the statistical information thus generated to users' mobile terminals. Information for accessing the guidance provision server is displayed on the digital signage. A user can reference the statistical information by using the access information from a mobile terminal 16 to access a guidance provision server 15.

Description

デジタルサイネージシステムDigital signage system
　以下の開示は、デジタルサイネージ（電子掲示板）システムに関する。 The following disclosure relates to a digital signage (electronic bulletin board) system.
　近年、大画面ディスプレイを利用して、公衆に対して様々なコンテンツを提供するデジタルサイネージシステムが急激に普及している。デジタルサイネージシステムは、文字、静止画、または動画等を含む注目度の高いコンテンツを表示でき、そのようなコンテンツを随時に更新できる等、多くの利点があるため、ショッピングモールやテーマパーク等の商業施設を含む公共の場で広く用いられている。 In recent years, digital signage systems that use a large screen display to provide various contents to the public are rapidly spreading. Digital signage systems have many advantages such as the ability to display high-profile content, including text, still images, or videos, and the ability to update such content at any time, so commercials such as shopping malls and theme parks Widely used in public places including facilities.
　このような従来のシステムの一例として、例えば、下記の特許文献１には、電子ポスター端末に表示させるコンテンツを、利用者の携帯型端末から指定選択できる仕組みが開示されている。 As an example of such a conventional system, for example, the following Patent Document 1 discloses a mechanism that can select and select content to be displayed on an electronic poster terminal from a user's portable terminal.
特許第３７４５６５０号公報Japanese Patent No. 3745650
　しかしながら、従来のデジタルサイネージシステムにおいて表示されるコンテンツは、コンテンツ提供者があらかじめ用意したものである。例えば上記特許文献１に開示されているシステムも、既製のコンテンツから指定選択ができるに過ぎない。例えば、飲食店が多数入っている商業施設において、各店舗からの案内広告を順次切り替えて表示したり、利用者が選択した店の詳細情報を表示したりすることは、従来一般的に行われているが、それぞれのコンテンツは各店舗から事前に提供されたものである。したがって、これから食事をしようとする利用者が、例えば、その商業施設において最近人気の店舗がどれなのかを知りたくても、そのような客観的かつリアルタイム性が高い情報を、サイネージシステムから得ることはできない。 However, the content displayed in the conventional digital signage system is prepared in advance by the content provider. For example, the system disclosed in Patent Document 1 can only be specified and selected from off-the-shelf content. For example, in a commercial facility that has a large number of restaurants, it has been common practice to sequentially display and display guidance advertisements from each store or to display detailed information on a store selected by the user. However, each content is provided in advance from each store. Therefore, even if a user who is going to have a meal wants to know, for example, which store is recently popular in the commercial facility, such objective and real-time information can be obtained from the signage system. I can't.
　上記の課題を鑑み、以下に開示するデジタルサイネージシステムの目的は、利用者の意思決定に役立つ、客観的かつリアルタイム性の高い情報の提供を可能とすることにある。 In view of the above-described problems, the purpose of the digital signage system disclosed below is to enable provision of objective and real-time information that is useful for user decision making.
　本発明の一実施形態におけるデジタルサイネージシステムは、複数の店舗を有する施設内で利用されるデジタルサイネージシステムであって、デジタルサイネージと、前記複数の店舗のそれぞれにおける売り上げ情報を収集する情報収集サーバと、前記売り上げ情報に基づいて、前記複数の店舗において提供された商品またはサービスに関する統計情報を生成し、生成した統計情報を利用者の携帯端末へ提供する案内提供サーバとを備え、前記デジタルサイネージに、前記案内提供サーバへのアクセス情報を表示する。 A digital signage system according to an embodiment of the present invention is a digital signage system used in a facility having a plurality of stores, the digital signage, and an information collection server that collects sales information in each of the plurality of stores. A server for providing statistical information on products or services provided in the plurality of stores based on the sales information, and providing the generated statistical information to a user's mobile terminal, and the digital signage The access information to the guidance providing server is displayed.
　本実施形態の開示によれば、利用者が、複数の店舗を有する施設において、利用する店舗を決定するために役立つ、客観的かつリアルタイム性の高い情報を提供することが可能なデジタルサイネージシステムを実現できる。 According to the disclosure of the present embodiment, a digital signage system capable of providing objective and real-time information that is useful for a user to determine a store to be used in a facility having a plurality of stores is provided. realizable.
図１は、第１の実施形態におけるデジタルサイネージシステムの概略構成を示すブロック図である。FIG. 1 is a block diagram illustrating a schematic configuration of a digital signage system according to the first embodiment. 図２は、デジタルサイネージに表示される案内情報の一例を示す図である。FIG. 2 is a diagram illustrating an example of guidance information displayed on the digital signage. 図３は、統計情報の提供サイト（または統計情報の提供アプリ）のホーム画面の一例である。FIG. 3 is an example of a home screen of a statistical information providing site (or a statistical information providing application). 図４は、利用者の携帯端末に表示される統計情報の一例である。FIG. 4 is an example of statistical information displayed on the user's mobile terminal. 図５は、第１の実施形態にかかるデジタルサイネージシステムの変形例を示すブロック図である。FIG. 5 is a block diagram illustrating a modification of the digital signage system according to the first embodiment. 図６は、案内提供サーバのより詳細な構成を示すブロック図である。FIG. 6 is a block diagram showing a more detailed configuration of the guidance providing server. 図７は、第２の実施形態にかかるデジタルサイネージシステムの概略構成を示すブロック図である。FIG. 7 is a block diagram showing a schematic configuration of a digital signage system according to the second embodiment. 図８は、第３の実施形態にかかるデジタルサイネージシステムの概略構成を示すブロック図である。FIG. 8 is a block diagram illustrating a schematic configuration of a digital signage system according to the third embodiment.
　一実施形態に係るデジタルサイネージシステムは、複数の店舗を有する施設内で利用されるデジタルサイネージシステムであって、デジタルサイネージと、前記複数の店舗のそれぞれにおける売り上げ情報を収集する情報収集サーバと、前記売り上げ情報に基づいて、前記複数の店舗において提供された商品またはサービスに関する統計情報を生成し、生成した統計情報を利用者の携帯端末へ提供する案内提供サーバとを備え、前記デジタルサイネージに、前記案内提供サーバへのアクセス情報を表示する（第１の構成）。 A digital signage system according to an embodiment is a digital signage system used in a facility having a plurality of stores, the digital signage, an information collection server that collects sales information in each of the plurality of stores, Based on sales information, generating statistical information on products or services provided in the plurality of stores, and providing a guidance providing server for providing the generated statistical information to a user's mobile terminal, the digital signage, Access information to the guidance providing server is displayed (first configuration).
　第１の構成によれば、施設内の複数の店舗において提供された商品またはサービスに関する統計情報が、各店舗における売り上げ情報に基づいて生成され、当該施設の利用者の携帯端末へ提供される。したがって、施設の利用者は、施設の運用者から一方的に提供されるプロモーション情報ではなく、当該施設の他の利用者にどのような商品またはサービスが人気を博しているかを表す、客観的かつリアルタイム性の高い情報を、携帯端末で参照することができる。これにより、施設内でどの店舗を利用するかを決める際に、このような統計情報を参考にすることができる。なお、売り上げ情報とは、実際に注文された商品またはサービスに関する情報であって、注文された数量または売り上げ金額の他に、任意的に、その商品またはサービスの利用者の属性情報（性別や推定年齢層等）や、売り上げ後に利用者から入力された評価やコメント等を含んでいても良い。 According to the first configuration, statistical information related to products or services provided at a plurality of stores in a facility is generated based on sales information at each store, and is provided to a mobile terminal of a user of the facility. Therefore, the facility user is not the promotional information provided unilaterally by the facility operator, but is an objective representation of what products or services are popular with other users of the facility. And information with high real-time property can be referred with a portable terminal. Thereby, such statistical information can be referred to when deciding which store to use in the facility. The sales information is information related to the actually ordered product or service, and optionally, in addition to the ordered quantity or the sales price, attribute information (gender or estimation) of the user of the product or service. Age group, etc.), and evaluations and comments input by the user after sales may be included.
　第１の構成にかかるデジタルサイネージシステムにおいて、前記案内提供サーバが、前記利用者の携帯端末からフィルタリング情報を受け取る指示入力部と、前記指示入力部で受け取ったフィルタリング情報に基づいて売り上げ情報をフィルタリングすることにより、前記統計情報を生成する統計情報生成部とを備えた構成（第２の構成）とすることも可能である。 In the digital signage system according to the first configuration, the guidance providing server filters sales information based on an instruction input unit that receives filtering information from the mobile terminal of the user, and filtering information received by the instruction input unit. Accordingly, a configuration (second configuration) including a statistical information generation unit that generates the statistical information is also possible.
　第２の構成によれば、統計情報を生成するためのフィルタリング情報を、利用者が携帯端末から入力することができる。フィルタリング情報としては、例えば、統計期間や、利用者が所望する商品またはサービスのカテゴリや、利用者属性（例えば性別や年齢層等）等がある。これにより、利用者にとって利用価値の高い統計情報を生成することが可能となる。 According to the second configuration, the user can input filtering information for generating statistical information from the mobile terminal. The filtering information includes, for example, a statistical period, a category of a product or service desired by the user, a user attribute (for example, gender, age group, and the like). Thereby, it is possible to generate statistical information having high utility value for the user.
　第１または第２の構成において、前記案内提供サーバは、前記利用者が、利用する店舗を決定したときに、決定した店舗の情報と共に、決定に至るまでに当該利用者が閲覧した統計情報の履歴を保存する構成（第３の構成）とすることも可能である。 In the first or second configuration, when the user determines a store to be used, the guidance providing server includes, together with the determined store information, statistical information browsed by the user until the determination is made. It is also possible to adopt a configuration for storing the history (third configuration).
　第３の構成によれば、利用者によって利用店舗が決定されたときに、その決定に至るまでに閲覧した統計情報の履歴を保存することにより、実際に利用された店舗に対して潜在的に集客効果を有する他の店舗の存在を把握できたり、店舗間の相関性を把握できたりする、という利点がある。このような情報を活かして、施設の運営者や各店舗が、施設の運営計画や商品計画を推進することができる。 According to the third configuration, when a use store is determined by the user, the history of statistical information browsed up to the determination is saved, so that the store that is actually used is potentially There are advantages that it is possible to grasp the existence of other stores having the effect of attracting customers and to grasp the correlation between the stores. Utilizing such information, facility operators and stores can promote facility operation plans and product plans.
　第１～第３のいずれかの構成において、前記複数の店舗の少なくとも一部の店舗の管理サーバに接続され、前記店舗の管理サーバへ、前記統計情報を提供する構成（第４の構成）とすることも好ましい。 In any one of the first to third configurations, a configuration (fourth configuration) that is connected to a management server of at least some of the plurality of stores and provides the statistical information to the management server of the stores It is also preferable to do.
　第４の構成によれば、各店舗においても、施設の利用者にどのような商品またはサービスが人気を博しているかを表す、客観的かつリアルタイム性の高い情報を参照することが可能となる。 According to the fourth configuration, it is possible to refer to objective and real-time information that indicates what products or services are popular with users of the facility in each store. .
　第１～第４のいずれかの構成において、前記施設の運営者の管理サーバに接続され、前記運営者の管理サーバへ、前記統計情報を提供する構成（第５の構成）とすることも好ましい。 In any one of the first to fourth configurations, it is also preferable to adopt a configuration (fifth configuration) that is connected to the management server of the facility operator and provides the statistical information to the management server of the operator. .
　第５の構成によれば、施設の運営者も、施設の利用者にどのような商品またはサービスが人気を博しているかを表す、客観的かつリアルタイム性の高い情報を参照することが可能となる。 According to the fifth configuration, the facility operator can also refer to objective and highly real-time information indicating what products or services are popular with the facility users. Become.
　他の実施形態として、複数の店舗を有する施設のデジタルサイネージから提供されるアクセス情報にしたがって、携帯端末において利用可能とされるコンピュータプログラムを実施することも可能である。前記コンピュータプログラムは、前記携帯端末のプロセッサに、前記施設の案内提供サーバへアクセスする処理と、前記案内提供サーバから提供される、前記複数の店舗において提供された商品またはサービスに関する統計情報であって、前記複数の店舗のそれぞれにおける売り上げ情報に基づいて生成された統計情報を受け取り、利用者へ提示する処理とを行わせる。 As another embodiment, it is also possible to implement a computer program that can be used in a mobile terminal according to access information provided from digital signage of a facility having a plurality of stores. The computer program includes processing for accessing the facility providing server of the facility to the processor of the mobile terminal, and statistical information regarding products or services provided from the guidance providing server and provided in the plurality of stores. And receiving the statistical information generated based on the sales information at each of the plurality of stores and presenting it to the user.
　このコンピュータプログラムを、デジタルサイネージから提供されるアクセス情報にしたがって携帯端末にダウンロードして実行することにより、利用者は、複数の店舗を有する施設において、どのような商品またはサービスが人気を博しているかを表す、客観的かつリアルタイム性の高い情報を参照することが可能となる。 By downloading and executing this computer program on a mobile terminal in accordance with access information provided by digital signage, users can enjoy what kind of products or services are popular in facilities having a plurality of stores. It is possible to refer to objective and real-time information indicating whether or not.
　上記のコンピュータプログラムにおいて、前記統計情報の閲覧履歴を当該携帯端末の記憶部に保存する処理と、前記利用者が、利用する店舗を決定したときに、決定に至るまでに当該利用者が閲覧した統計情報の履歴を前記記憶部から読み出し、決定した店舗の情報と共に、前記案内提供サーバへ送信する処理とを、前記携帯端末のプロセッサにさらに行わせることが好ましい。 In the above computer program, when the user decides a store to be used, the process of saving the browsing history of the statistical information in the storage unit of the portable terminal, and the user browses until the decision is made It is preferable that the processor of the portable terminal further performs a process of reading the history of statistical information from the storage unit and transmitting the statistical information history to the guidance providing server together with the determined store information.
　このように、利用者が閲覧した統計情報の履歴を案内提供サーバへ送信させることにより、施設の運営者や各店舗がこのような履歴情報を参照して、実際に利用された店舗に対して潜在的に集客効果を有する他の店舗の存在を把握できたり、店舗間の相関性を把握できたりする、という利点がある。このような情報を活かして、施設の運営者や各店舗が、施設の運営計画や商品計画を推進することができる。 In this way, by sending the history of statistical information browsed by the user to the guidance providing server, the facility operator and each store refer to such history information, and the store actually used There is an advantage that it is possible to grasp the existence of other stores having a potential to attract customers and to grasp the correlation between the stores. Utilizing such information, facility operators and stores can promote facility operation plans and product plans.
　［実施の形態］
　以下、図面を参照し、本発明の実施の形態を詳しく説明する。図中同一または相当部分には同一符号を付してその説明は繰り返さない。なお、説明を分かりやすくするために、以下で参照する図面においては、構成が簡略化または模式化して示されたり、一部の構成部材が省略されたりしている。また、各図に示された構成部材間の寸法比は、必ずしも実際の寸法比を示すものではない。 [Embodiment]
Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings. In the drawings, the same or corresponding parts are denoted by the same reference numerals and description thereof will not be repeated. In addition, in order to make the explanation easy to understand, in the drawings referred to below, the configuration is shown in a simplified or schematic manner, or some components are omitted. Further, the dimensional ratio between the constituent members shown in each drawing does not necessarily indicate an actual dimensional ratio.
　［第１の実施形態］
　第１の実施形態では、デジタルサイネージシステムを、ショッピングモールのような大規模商業施設において、その施設の店舗に関する案内情報を利用者に提供するために利用する例を示す。ただし、これはあくまでも一例であって、デジタルサイネージシステムの利用形態はこれに限定されない。 [First Embodiment]
In the first embodiment, an example is shown in which a digital signage system is used in a large-scale commercial facility such as a shopping mall in order to provide guide information regarding a store of the facility to a user. However, this is merely an example, and the usage form of the digital signage system is not limited to this.
　図１は、第１の実施形態におけるデジタルサイネージシステム１の構成を示すブロック図である。 FIG. 1 is a block diagram showing a configuration of a digital signage system 1 according to the first embodiment.
　図１に示すように、本実施形態にかかるデジタルサイネージシステム１は、デジタルサイネージ１１とサイネージサーバ１２とを備える。デジタルサイネージ１１は、施設の利用者へ、当該施設の利用案内等を見せるためのディスプレイである。デジタルサイネージ１１は、施設内の店舗やサービスに関する案内情報を、カラー映像等で鮮やかにアピールすることができるように、大型かつ高精細のディスプレイであることが好ましい。サイネージサーバ１２は、デジタルサイネージ１１へ表示するコンテンツを管理する。 As shown in FIG. 1, a digital signage system 1 according to this embodiment includes a digital signage 11 and a signage server 12. The digital signage 11 is a display for showing facility usage guidance to the facility user. The digital signage 11 is preferably a large and high-definition display so that the guide information regarding the shops and services in the facility can be vividly appealed with a color video or the like. The signage server 12 manages content to be displayed on the digital signage 11.
　デジタルサイネージシステム１は、さらに、情報収集サーバ１３を備えている。情報収集サーバ１３は、各店舗のＰＯＳシステム１４から売り上げ情報を収集する。売り上げ情報は、各店舗で販売された商品またはサービスの情報の他に、商品またはサービスを購入した利用者に関する情報（性別や年齢層等）を含んでいても良い。 The digital signage system 1 further includes an information collection server 13. The information collection server 13 collects sales information from the POS system 14 of each store. The sales information may include information (gender, age group, etc.) regarding the user who purchased the product or service, in addition to information on the product or service sold at each store.
　また、デジタルサイネージシステム１は、案内提供サーバ１５を備えている。案内提供サーバ１５は、情報収集サーバ１３から売り上げ情報を取得し、売り上げ情報に基づいた統計情報を生成する。また、案内提供サーバ１５は、施設内の利用者の携帯端末１６からのアクセスが可能となっており、利用者の携帯端末１６からアクセスされると、当該携帯端末１６からのリクエストに応じて、統計情報を提供する。 In addition, the digital signage system 1 includes a guidance providing server 15. The guidance providing server 15 acquires the sales information from the information collecting server 13 and generates statistical information based on the sales information. Further, the guidance providing server 15 can be accessed from the mobile terminal 16 of the user in the facility, and when accessed from the mobile terminal 16 of the user, in response to a request from the mobile terminal 16, Provide statistical information.
　なお、ここでは、サイネージサーバ１２、情報収集サーバ１３、および案内提供サーバ１５を、それぞれ独立したサーバとして構成する例を示しているが、これらのサーバの機能を統合した１台のサーバでシステムを構成しても良いし、これらのサーバの機能をさらに細分化してより多数のサーバでシステムを構成しても良い。 Here, an example is shown in which the signage server 12, the information collection server 13, and the guidance providing server 15 are configured as independent servers, but the system is configured by one server that integrates the functions of these servers. It may be configured, or the functions of these servers may be further subdivided to form a system with a larger number of servers.
　以下、本実施形態のシステムの動作について説明する。 Hereinafter, the operation of the system of this embodiment will be described.
　図２は、デジタルサイネージ１１に表示される案内情報の一例を示す図である。図２に示す例では、施設内の店舗の一覧が、店舗の画像と共に表示されている。また、デジタルサイネージ１１には、案内提供サーバ１５へアクセスするためのアクセス情報（ここでは案内提供サーバ１５のＵＲＬ）１５ａも表示されている。利用者は、自分の携帯端末１６からこのＵＲＬへアクセスすることにより、案内提供サーバ１５から、施設の案内情報の提供を受けることができる。案内提供サーバ１５からの案内情報の提供は、ｗｅｂベースであっても良いし、アクセスしたＵＲＬから携帯端末１６へアプリをダウンロードさせ、携帯端末１６でアプリを起動することにより、アプリを介して案内情報を受け取れるようにしても良い。また、案内提供サーバ１５へアクセスするためのアクセス情報は、デジタルサイネージ１１の画面から光学的に読み取ることができる二次元バーコード等であっても良い。 FIG. 2 is a diagram illustrating an example of guidance information displayed on the digital signage 11. In the example illustrated in FIG. 2, a list of stores in the facility is displayed together with store images. The digital signage 11 also displays access information (here, the URL of the guidance providing server 15) 15a for accessing the guidance providing server 15. The user can receive the facility guidance information from the guidance providing server 15 by accessing this URL from his / her mobile terminal 16. The provision of the guidance information from the guidance providing server 15 may be web-based, or the application is downloaded from the accessed URL to the portable terminal 16 and the application is started on the portable terminal 16 so that the guidance is provided via the application. Information may be received. The access information for accessing the guidance providing server 15 may be a two-dimensional barcode that can be optically read from the screen of the digital signage 11.
　図３は、統計情報の提供サイト（または統計情報の提供アプリ）のホーム画面の一例である。図３に示すように、ホーム画面では、施設における「本日のトレンド情報」に関して、利用者が商品やサービスのカテゴリを選択できるようになっている。この例では、「グルメ」、「メンズファッション」、「レディースファッション」、「カルチャー」といったカテゴリが表示されている。ここで、利用者が、飲食店に関する統計情報を見るために、「グルメ」を選択したものとする。 FIG. 3 is an example of a home screen of a statistical information providing site (or statistical information providing application). As shown in FIG. 3, on the home screen, the user can select a category of products or services for “today's trend information” in the facility. In this example, categories such as “gourmet”, “men's fashion”, “ladies fashion”, and “culture” are displayed. Here, it is assumed that the user has selected “gourmet” in order to view statistical information about restaurants.
　すると、図４に示すように、施設内の飲食店に関する統計情報を見ることができる。この統計情報は、主として、情報収集サーバ１３が各店舗のＰＯＳシステム１４から収集した売り上げ情報に基づいて生成されている。図４の例では、その日に、その施設内の飲食店で多くの人が購入した商品が、店舗名と共にランキング表示されている。また、図４に示す例では、当日の統計情報が表示されているが、「今週」のボタン４１を操作することにより、携帯端末１６から案内提供サーバ１５へ、週単位の統計情報がリクエストされる。また、また、「今月」のボタン４２を操作することにより、携帯端末１６から案内提供サーバ１５へ、月単位の統計情報がリクエストされる。このようにして、携帯端末１６からの利用者のリクエストに応じて、日単位、週単位、月単位、等に統計期間の長さを切り替えることができる。 Then, as shown in FIG. 4, statistical information regarding restaurants in the facility can be viewed. This statistical information is mainly generated based on the sales information collected by the information collection server 13 from the POS system 14 of each store. In the example of FIG. 4, merchandise purchased by many people at restaurants in the facility on that day is displayed with a ranking along with the store names. In the example shown in FIG. 4, the statistical information for the current day is displayed. By operating the “this week” button 41, the weekly statistical information is requested from the mobile terminal 16 to the guidance providing server 15. The Further, by operating the “current month” button 42, statistical information for each month is requested from the portable terminal 16 to the guidance providing server 15. In this way, the length of the statistical period can be switched to daily units, weekly units, monthly units, or the like in response to a user request from the mobile terminal 16.
　また、図４の画面において、店舗名をクリックすることにより、その店舗の案内ページに表示を切り替えることができる。店舗の案内ページでは、店舗の場所や商品案内等、当該店舗がプロモーション用に作成しているコンテンツが表示される。これにより、利用者は、統計情報を見ることで興味を持った店舗の詳細を確認することができる。 In addition, by clicking the store name on the screen of FIG. 4, the display can be switched to the guide page of the store. On the store guide page, content created by the store for promotion, such as store location and product guide, is displayed. Thereby, the user can confirm the detail of the store which became interested by seeing statistical information.
　なお、利用者に提示する統計情報は、様々にカテゴライズ（フィルタリング）することができる。例えば、図４の例では、飲食店のジャンルによらず、施設内のすべての飲食店においてその日に購入された商品のランキングを示しているが、これをさらに、飲食店の種類によって分類しても良い。例えば、「和食」、「洋食」、「中華」、「エスニック」、「カフェ」、「お酒」等に飲食店またはメニューをカテゴリ分けし、利用者が携帯端末１６から選択したカテゴリを入力すると、選択されたカテゴリにおけるランキングを表示するようにしても良い。あるいは、利用者に予算を入力させて、予算内の商品の統計情報だけを抽出して表示することも可能である。 Note that the statistical information presented to the user can be categorized (filtered) in various ways. For example, in the example of FIG. 4, the ranking of products purchased on the day at all restaurants in the facility is shown regardless of the genre of the restaurant, but this is further classified according to the type of restaurant. Also good. For example, when a restaurant or menu is categorized into “Japanese food”, “Western food”, “Chinese food”, “Ethnic”, “Café”, “Liquor”, etc., and the category selected by the user from the mobile terminal 16 is input. The ranking in the selected category may be displayed. Alternatively, it is possible to allow the user to input a budget and extract and display only the statistical information of products within the budget.
　また、ＰＯＳシステム１４から収集される売り上げ情報に、商品を購入した利用者の属性（例えば性別や推定年齢層等）が含まれている場合には、利用者の属性別の統計情報を作成して表示することも可能である。 If the sales information collected from the POS system 14 includes attributes of the user who purchased the product (for example, gender, estimated age group, etc.), statistical information for each attribute of the user is created. Can also be displayed.
　また、統計期間をさらに細かく分類し、「今から１時間以内に注文されたメニュー」だけのランキングや、「ランチで人気のメニュー」や「ディナーで人気のメニュー」といったランキングを作成し、表示しても良い。 In addition, the statistical period is further categorized, and rankings such as “Menus ordered within an hour from now” or “Popular menus for lunch” and “Popular menus for dinner” are created and displayed. May be.
　利用者は、このような統計情報を見て、どの店舗で食事をするかを決める。このとき、利用者がどの店舗（またはメニュー）に決定したのかを表す情報を、携帯端末１６から入力させるようにすることが好ましい。また、選択した店舗の情報を入力させることの動機付けとして、例えば、携帯端末１６の画面で「決定ボタン」をクリックすると割引クーポンやポイントを提供したり、決定した店舗での席予約やメニュー予約を可能としたりすることが好ましい。このように、統計情報を見てからどの店舗が実際に利用されたかを表す情報を、案内提供サーバ１５が収集することにより、統計情報の効果性を検証することが可能となる。 The user looks at such statistical information and decides at which store to eat. At this time, it is preferable that information indicating which store (or menu) the user has decided is input from the portable terminal 16. In addition, as a motivation for inputting the information of the selected store, for example, clicking the “decision button” on the screen of the mobile terminal 16 provides a discount coupon or points, or makes a reservation or menu reservation at the determined store It is preferable to enable this. Thus, the guidance providing server 15 collects information indicating which store is actually used after looking at the statistical information, so that the effectiveness of the statistical information can be verified.
　さらに上記の場合に、決定された店舗の情報と共に、決定に至るまでに当該利用者がどのような統計情報を参照したかを表す情報を、案内提供サーバ１５が保存するようにしても良い。この場合、図５に示すように、携帯端末１６において、各利用者が閲覧した統計情報の履歴を閲覧履歴記憶部１６１へ収集しておき、店舗が決定された際に、決定された店舗の情報と共に、閲覧履歴記憶部１６１に収集しておいた統計情報の閲覧履歴情報を、案内提供サーバ１５へ送信する。あるいは、携帯端末１６に閲覧履歴記憶部１６１を設ける代わりに、案内提供サーバ１５側で、各利用者へ提供した統計情報の履歴を保存しておいても良い。そして、このようにして収集した閲覧履歴情報と決定された店舗の情報は、施設の運営者または各店舗に提供されることが好ましい。 Further, in the above case, the guidance providing server 15 may store information indicating what statistical information the user has referred to before the decision is made, together with information on the decided store. In this case, as shown in FIG. 5, in the portable terminal 16, the history of the statistical information browsed by each user is collected in the browsing history storage unit 161, and when the store is determined, Together with the information, the browsing history information of the statistical information collected in the browsing history storage unit 161 is transmitted to the guidance providing server 15. Alternatively, instead of providing the browsing history storage unit 161 in the mobile terminal 16, a history of statistical information provided to each user may be stored on the guidance providing server 15 side. The browsing history information collected in this way and the determined store information are preferably provided to the facility operator or each store.
　このように、利用者が店舗を決定した際に、決定に至るまでに当該利用者がどのような統計情報を参照したかを表す閲覧履歴情報を案内提供サーバ１５が取得し、さらにそれを施設の運営者や各店舗に提供することにより、次のような利点がある。 In this way, when the user determines a store, the guidance providing server 15 acquires browsing history information indicating what statistical information the user has referred to before the determination is made, The following advantages are provided to the operators and stores.
　すなわち、多数の店舗が入っているショッピングモール等の大型施設の場合、利用者は、目的とする店舗は一つだけとは限らず、複数の店舗で商品やサービスを購入することが一般的である。施設へ利用者を誘引する決め手となった店舗（商品またはサービス）と、利用者の購入金額が最も大きかった店舗とは、必ずしも一致しない。つまり、各店舗の売り上げ金額のみで、施設内の店舗の集客効果の大きさを評価することはできない。そのため、上述のように、利用者が商品やサービスを購入する店舗を決定する前に閲覧した統計情報の履歴を収集し、利用者がどの店舗のどのような商品またはサービスに最も興味を惹かれたかを分析することにより、施設内で集客効果が大きかった店舗（商品またはサービス）を把握することができる。 That is, in the case of a large-scale facility such as a shopping mall containing a large number of stores, the user is not limited to a single target store, and generally purchases goods and services at a plurality of stores. is there. The store (product or service) that has become the deciding factor for attracting users to the facility does not necessarily match the store where the purchase amount of the user is the largest. In other words, it is not possible to evaluate the magnitude of the effect of attracting customers at a store in the facility only with the sales amount of each store. Therefore, as described above, the history of statistical information viewed before the user decides the store where the product or service is purchased is collected, and the user is most interested in what product or service at which store. By analyzing whether or not, a store (product or service) that has a great effect of attracting customers within the facility can be grasped.
　これにより、施設の運営者は、集客効果の大小に応じて各店舗との契約を見直したり、集客効果が大きかった店舗を中心とするプロモーション計画を策定したり、逆に集客効果が低かった店舗に改善を促したりする等の、運営上の措置を講じることができる。 As a result, the facility operator can review the contract with each store according to the size of the effect of attracting customers, formulate a promotion plan centering on the stores where the effect of attracting customers is large, or conversely It is possible to take operational measures such as prompting improvement.
　また、閲覧履歴情報と、実際に利用された店舗の情報とを合わせて分析することにより、店舗間の相関性を把握することも可能となる。これにより、例えば、相関性が高い店舗同士でタイアップする商品またはサービスを考案するなど、単純な売り上げ金額の統計だけからは思いつかないアイデアを創出することもできる。 Also, it is possible to grasp the correlation between stores by analyzing browsing history information and information of stores actually used. This makes it possible to create an idea that cannot be conceived from simple statistics on the sales amount, such as devising a product or service that ties up between stores with high correlation.
　また、このような統計情報の閲覧履歴情報を、利用者の客層（性別または年齢層別等）毎に分析することにより、施設の運営者や各店舗は、ターゲットとする客層に応じた施設の運営計画や商品企画を策定することが可能となる。 In addition, by analyzing the browsing history information of such statistical information for each customer segment (gender or age group, etc.), the facility operator and each store can determine the facility according to the target customer segment. It becomes possible to formulate management plans and product plans.
　また、利用者が、実際に店舗で飲食をしてから、携帯端末１６から、評価やコメント等を入力できるようにしても良い。入力された評価やコメントは、案内提供サーバ１５において統計情報を生成する際に利用される。すなわち、評価レートが高い店舗（またはメニュー）のランキングを、統計情報として生成することができる。 Also, the user may be allowed to input evaluations, comments, etc. from the mobile terminal 16 after actually eating and drinking at the store. The input evaluation and comment are used when the statistical information is generated in the guidance providing server 15. That is, a ranking of a store (or menu) with a high evaluation rate can be generated as statistical information.
　以上のように、本実施形態のデジタルサイネージシステム１では、案内提供サーバ１５が、施設の利用者の携帯端末１６に対して、当該施設における商品やサービスの利用状況に関する統計情報を配信する。デジタルサイネージ１１は、施設の案内情報を表示するだけでなく、利用者の携帯端末１６が、案内提供サービスを利用できるようにするための、アクセス情報を提供する。これにより、このデジタルサイネージシステム１を導入した施設では、利用者が、施設から与えられるプロモーション情報だけでなく、施設の利用状況に関する客観的かつリアルタイム性の高い統計情報を参考にして、施設でどのような商品やサービスを利用するかを決定することができる。 As described above, in the digital signage system 1 of the present embodiment, the guidance providing server 15 distributes statistical information regarding the usage status of products and services in the facility to the portable terminal 16 of the facility user. The digital signage 11 not only displays facility guidance information, but also provides access information so that the user's mobile terminal 16 can use the guidance providing service. As a result, in the facility where the digital signage system 1 is introduced, the user can determine which information in the facility by referring to not only the promotion information given from the facility but also the objective and real-time statistical information on the usage status of the facility. It is possible to decide whether to use such products and services.
　ここで、図６を参照しながら、案内提供サーバ１５の詳細構成について説明する。図６は、案内提供サーバ１５のより詳細な構成を示すブロック図である。 Here, the detailed configuration of the guidance providing server 15 will be described with reference to FIG. FIG. 6 is a block diagram showing a more detailed configuration of the guidance providing server 15.
　図６に示すように、案内提供サーバ１５は、売上情報入力部１５１と、統計情報生成部１５２と、統計データ出力部１５３と、指示入力部１５４とを備えている。 6, the guidance providing server 15 includes a sales information input unit 151, a statistical information generation unit 152, a statistical data output unit 153, and an instruction input unit 154.
　売上情報入力部１５１は、情報収集サーバ１３から、各店舗のＰＯＳシステム１４から収集された売り上げ情報を取得する。売上情報入力部１５１による売り上げ情報の取得は、適宜行われ、案内提供サーバ１５に最新の売り上げ情報が収集されるようになっている。 The sales information input unit 151 acquires the sales information collected from the POS system 14 of each store from the information collection server 13. Acquisition of sales information by the sales information input unit 151 is performed as appropriate, and the latest sales information is collected in the guidance providing server 15.
　指示入力部１５４は、利用者の携帯端末１６と送受信を行い、統計情報のリクエストや、フィルタリング情報等を受信する。すなわち、利用者がデジタルサイネージ１１に表示されたアクセス情報にしたがって、案内提供サーバ１５へアクセスし、統計情報をリクエストする操作を行うと、指示入力部１５４はこれを検知する。また、前述したように、利用者が携帯端末１６から、飲食店のカテゴリを選択したり、統計期間を指定したり、予算を入力したりした場合に、指示入力部１５４は、このような情報を、フィルタリング情報として、統計情報生成部１５２へ渡す。 The instruction input unit 154 performs transmission / reception with the user's mobile terminal 16 and receives a request for statistical information, filtering information, and the like. That is, when the user accesses the guidance providing server 15 according to the access information displayed on the digital signage 11 and performs an operation for requesting statistical information, the instruction input unit 154 detects this. In addition, as described above, when the user selects a restaurant category, specifies a statistical period, or inputs a budget from the mobile terminal 16, the instruction input unit 154 displays such information. Is passed to the statistical information generation unit 152 as filtering information.
　統計情報生成部１５２は、取得した売り上げ情報に対して順位付けを行うことにより、利用者へ提供する統計情報を作成する。指示入力部１５４からフィルタリング情報が入力された場合には、売り上げ情報から、前記のフィルタリング情報に合致したデータのみを抽出し、抽出されたデータに順位付けを行うことにより、統計情報を作成する。 The statistical information generation unit 152 creates statistical information to be provided to the user by ranking the acquired sales information. When filtering information is input from the instruction input unit 154, statistical information is created by extracting only data that matches the filtering information from the sales information and ranking the extracted data.
　データ出力部１５３は、統計情報生成部１５２で作成された統計情報を、利用者の携帯端末１６へ提供する。 The data output unit 153 provides the statistical information created by the statistical information generation unit 152 to the mobile terminal 16 of the user.
　このような構成により、案内提供サーバ１５は、客観的かつリアルタイム性の高い統計情報を、利用者の携帯端末１６へ提供することができる。 With this configuration, the guidance providing server 15 can provide objective and highly real-time statistical information to the mobile terminal 16 of the user.
　なお、上記の説明では、案内提供サーバ１５が作成した統計情報を、利用者の携帯端末１６へ配信する例を示した。しかし、利用者の携帯端末１６だけでなく、デジタルサイネージ１１にも統計情報を表示するようにしても良い。この場合、案内提供サーバ１５は、サイネージサーバ１２へ統計情報を送り、サイネージサーバ１２において、取得した統計情報に基づいたランキング情報等を作成し、デジタルサイネージ１１に表示する。これにより、携帯端末１６を持たない利用者も、当該施設においてどのような商品またはサービスが人気を集めているのかについての、客観的かつリアルタイム性の高い情報を得ることができる。 In the above description, the example in which the statistical information created by the guidance providing server 15 is distributed to the mobile terminal 16 of the user is shown. However, the statistical information may be displayed not only on the user's portable terminal 16 but also on the digital signage 11. In this case, the guidance providing server 15 sends statistical information to the signage server 12, and the signage server 12 creates ranking information based on the acquired statistical information and displays it on the digital signage 11. Thereby, the user who does not have the portable terminal 16 can also obtain objective and real-time information about what products or services are gaining popularity in the facility.
　［第２の実施形態］
　図７は、第２の実施形態にかかるデジタルサイネージシステム２の概略構成を示すブロック図である。図７に示すように、各店舗は、ＰＯＳシステム１４の他に、管理サーバ２１を備えている。管理サーバ２１は、それぞれの店舗において商品管理や顧客管理等を行うために用いられている。 [Second Embodiment]
FIG. 7 is a block diagram showing a schematic configuration of the digital signage system 2 according to the second embodiment. As shown in FIG. 7, each store includes a management server 21 in addition to the POS system 14. The management server 21 is used for product management, customer management, and the like at each store.
　本実施形態では、案内提供サーバ１５で生成された統計情報が、各店舗の管理サーバ２１にもフィードバックされる。このように、ＰＯＳシステム１４から得られる売り上げ情報に基づいて作成された統計情報を、各店舗にフィードバックすることにより、各店舗では、他の店舗と自店舗との売り上げ状況を、客観的かつリアルタイム性の高い情報に基づいて判断することができる。 In this embodiment, the statistical information generated by the guidance providing server 15 is fed back to the management server 21 of each store. In this way, by feeding back the statistical information created based on the sales information obtained from the POS system 14 to each store, each store can objectively and real-time the sales situation between other stores and its own store. Judgment can be made based on highly specific information.
　また、利用者が携帯端末１６から評価やコメントを入力できる場合には、そのようなデータも統計情報に含まれているので、利用者が他の店舗をどのように評価しているのかも知ることができる。 Further, when the user can input an evaluation or comment from the mobile terminal 16, such data is also included in the statistical information, so that the user knows how other stores are evaluated. be able to.
　［第３の実施形態］
　図８は、第３の実施形態にかかるデジタルサイネージシステム３の概略構成を示すブロック図である。図８に示すように、デジタルサイネージシステム３では、施設の運営者用の管理サーバ３１が設けられている。 [Third Embodiment]
FIG. 8 is a block diagram showing a schematic configuration of the digital signage system 3 according to the third embodiment. As shown in FIG. 8, in the digital signage system 3, a management server 31 for a facility operator is provided.
　本実施形態では、案内提供サーバ１５で生成された統計情報が、施設の運営者の管理サーバ３１にもフィードバックされる。このように、ＰＯＳシステム１４から得られる売り上げ情報に基づいて作成された統計情報を、施設の運営者にフィードバックすることにより、施設の運用者が、各店舗の売り上げ状況を、客観的かつリアルタイム性の高い情報に基づいて判断することができる。 In this embodiment, the statistical information generated by the guidance providing server 15 is fed back to the management server 31 of the facility operator. As described above, the statistical information created based on the sales information obtained from the POS system 14 is fed back to the facility operator, so that the facility operator can monitor the sales situation of each store objectively and in real time. It can be judged based on high information.
　特に、利用者が携帯端末１６から評価やコメントを入力できる場合には、そのようなデータも統計情報に含まれているので、利用者が他の店舗をどのように評価しているのかも知ることができる。 In particular, when the user can input an evaluation or comment from the mobile terminal 16, such data is also included in the statistical information, so that the user knows how other stores are evaluated. be able to.
　このように、第３の実施形態によれば、施設の運営者も統計情報を参照することができる。 Thus, according to the third embodiment, the facility operator can also refer to the statistical information.
　［変形例］
　以上、上述した実施の形態は本発明を実施するための例示に過ぎない。よって、本発明は上述した実施の形態に限定されることなく、その趣旨を逸脱しない範囲内で上述した実施の形態を適宜変形して実施することが可能である。 [Modification]
As mentioned above, embodiment mentioned above is only the illustration for implementing this invention. Therefore, the present invention is not limited to the above-described embodiment, and can be implemented by appropriately modifying the above-described embodiment without departing from the spirit thereof.
　例えば、上記の説明においては、利用者がショッピングモール内で飲食店を選択するために有益な統計情報を提供する例を示した。しかし、デジタルサイネージシステムの適用例はこれに限定されない。すなわち、複数の店舗がある程度の距離範囲に集中している施設（または店舗群）であって、統計情報の基になる売り上げ情報を各店舗から収集できることを条件として、任意の態様に適用することができる。 For example, in the above description, an example has been shown in which a user provides useful statistical information for selecting a restaurant in a shopping mall. However, the application example of the digital signage system is not limited to this. That is, it is a facility (or a group of stores) where a plurality of stores are concentrated in a certain distance range, and is applicable to any mode on the condition that sales information on which statistical information is based can be collected from each store Can do.
　例えば、これらにのみ限定されないが、グルメパーク、レストラン街、地域商店街、地下街、アミューズメントパーク、遊園地、テーマパーク、ゲームセンター、または専門店街等に、ここに開示したデジタルサイネージシステムを適用することができる。 For example, but not limited thereto, the digital signage system disclosed herein is applied to gourmet parks, restaurant streets, local shopping streets, underground shopping streets, amusement parks, amusement parks, theme parks, game centers, or specialty shopping streets. be able to.
　上記実施形態で説明したデジタルサイネージシステムにおいて、各機能ブロックは、１つのコンピュータとして構成しても良い。あるいは、ＬＳＩなどの半導体装置により個別に１チップ化されても良いし、一部又は全部を含むように１チップ化されても良い。 In the digital signage system described in the above embodiment, each functional block may be configured as one computer. Alternatively, it may be individually made into one chip by a semiconductor device such as LSI, or may be made into one chip so as to include a part or all of it.
　なお、ここでは、ＬＳＩとしたが、集積度の違いにより、ＩＣ、システムＬＳＩ、スーパーＬＳＩ、ウルトラＬＳＩと呼称されることもある。 In addition, although it was set as LSI here, it may be called IC, system LSI, super LSI, and ultra LSI depending on the degree of integration.
　また、集積回路化の手法はＬＳＩに限るものではなく、専用回路又は汎用プロセッサで実現してもよい。ＬＳＩ製造後に、プログラムすることが可能なＦＰＧＡ（Ｆｉｅｌｄ　Ｐｒｏｇｒａｍｍａｂｌｅ　Ｇａｔｅ　Ａｒｒａｙ）や、ＬＳＩ内部の回路セルの接続や設定を再構成可能なリコンフィギュラブル・プロセッサーを利用しても良い。 Also, the method of circuit integration is not limited to LSI, and may be realized by a dedicated circuit or a general-purpose processor. An FPGA (Field Programmable Gate Array) that can be programmed after manufacturing the LSI, or a reconfigurable processor that can reconfigure the connection and setting of circuit cells inside the LSI may be used.
　さらには、半導体技術の進歩又は派生する別技術によりＬＳＩに置き換わる集積回路化の技術が登場すれば、当然、その技術を用いて機能ブロックの集積化を行ってもよい。バイオ技術の適用等が可能性としてあり得る。 Furthermore, if integrated circuit technology that replaces LSI emerges as a result of advances in semiconductor technology or other derived technology, it is naturally also possible to integrate functional blocks using this technology. Biotechnology can be applied as a possibility.
　また、上記各実施形態の各機能ブロックの処理の一部または全部は、プログラムにより実現されるものであってもよい。そして、上記各実施形態の各機能ブロックの処理の一部または全部は、コンピュータにおいて、中央演算装置（ＣＰＵ）、マイクロプロセッサ、プロセッサ等により行われる。それぞれの処理を行うためのプログラムは、ハードディスク、ＲＯＭなどの記憶装置に格納されており、ＲＯＭにおいて、あるいはＲＡＭに読み出されて実行される。記憶装置（記憶媒体）は、一時的でない有形のものであり、例えば、テープ、ディスク、カード、半導体メモリ、プログラマブルな論理回路などを用いることができる。 Further, part or all of the processing of each functional block in each of the above embodiments may be realized by a program. A part or all of the processing of each functional block in each of the above embodiments is performed by a central processing unit (CPU), a microprocessor, a processor, or the like in the computer. A program for performing each processing is stored in a storage device such as a hard disk or a ROM, and is read out and executed in the ROM or the RAM. The storage device (storage medium) is a tangible material that is not temporary, and for example, a tape, a disk, a card, a semiconductor memory, a programmable logic circuit, or the like can be used.
　また、上記実施形態の各処理をハードウェアにより実現してもよいし、ソフトウェア（ＯＳ（オペレーティングシステム）、ミドルウェア、あるいは、所定のライブラリとともに実現される場合を含む。）により実現してもよい。さらに、ソフトウェアおよびハードウェアの混在処理により実現しても良い。なお、上記実施形態に係るデジタルコンテンツ提供システムをハードウェアにより実現する場合、各処理を行うためのタイミング調整を行う必要があるのは言うまでもない。上記実施形態においては、説明便宜のため、実際のハードウェア設計で生じる各種信号のタイミング調整の詳細については省略している。 Further, each process of the above embodiment may be realized by hardware, or may be realized by software (including a case where it is realized together with an OS (operating system), middleware, or a predetermined library). Further, it may be realized by mixed processing of software and hardware. Needless to say, when the digital content providing system according to the above-described embodiment is realized by hardware, it is necessary to adjust timing for performing each process. In the above embodiment, for convenience of explanation, details of timing adjustment of various signals generated in actual hardware design are omitted.
　本出願は、２０１６年８月２４日に出願された日本国特許出願：特願２０１６－１６３４９７に基づいて優先権の利益を主張するものであり、その出願を参照することにより、その内容の全てを本書に含めるものである。 This application claims the benefit of priority based on the Japanese Patent Application filed on Aug. 24, 2016: Japanese Patent Application No. 2016-163497. Is included in this document.
１…デジタルサイネージシステム、１１…デジタルサイネージ、１２…サイネージサーバ、１３…情報収集サーバ、１４…ＰＯＳシステム、１５…案内提供サーバ、１６…携帯端末、１５１…売上情報入力部、１５２…統計情報生成部、１５３…統計データ出力部、１５４…指示入力部 DESCRIPTION OF SYMBOLS 1 ... Digital signage system, 11 ... Digital signage, 12 ... Signage server, 13 ... Information collection server, 14 ... POS system, 15 ... Guidance provision server, 16 ... Portable terminal, 151 ... Sales information input part, 152 ... Statistical information generation , 153 ... Statistical data output unit, 154 ... Instruction input unit

Claims (7)

  1. 　複数の店舗を有する施設内で利用されるデジタルサイネージシステムであって、
    　デジタルサイネージと、
    　前記複数の店舗のそれぞれにおける売り上げ情報を収集する情報収集サーバと、
    　前記売り上げ情報に基づいて、前記複数の店舗において提供された商品またはサービスに関する統計情報を生成し、生成した統計情報を利用者の携帯端末へ提供する案内提供サーバとを備え、
    　前記デジタルサイネージに、前記案内提供サーバへのアクセス情報を表示する、デジタルサイネージシステム。     A digital signage system used in a facility having a plurality of stores,
    With digital signage,
    An information collection server for collecting sales information in each of the plurality of stores;
    A guidance providing server for generating statistical information related to goods or services provided in the plurality of stores based on the sales information, and providing the generated statistical information to a user's mobile terminal;
    A digital signage system that displays access information to the guidance providing server on the digital signage.
  2. 　前記案内提供サーバは、
    　前記利用者の携帯端末からフィルタリング情報を受け取る指示入力部と、
    　前記指示入力部で受け取ったフィルタリング情報に基づいて売り上げ情報をフィルタリングすることにより、前記統計情報を生成する統計情報生成部とを備えた、請求項１に記載のデジタルサイネージシステム。     The guidance providing server includes:
    An instruction input unit for receiving filtering information from the mobile terminal of the user;
    The digital signage system according to claim 1, further comprising: a statistical information generation unit that generates the statistical information by filtering sales information based on the filtering information received by the instruction input unit.
  3. 　前記案内提供サーバは、
    　前記利用者が、利用する店舗を決定したときに、決定した店舗の情報と共に、決定に至るまでに当該利用者が閲覧した統計情報の履歴を保存する、請求項１または２に記載のデジタルサイネージシステム。     The guidance providing server includes:
    The digital signage according to claim 1 or 2, wherein when the user determines a store to be used, a history of statistical information browsed by the user up to the determination is stored together with information on the determined store. system.
  4. 　前記複数の店舗の少なくとも一部の店舗の管理サーバに接続され、
    　前記店舗の管理サーバへ、前記統計情報を提供する、請求項１～３のいずれか一項に記載のデジタルサイネージシステム。     Connected to a management server of at least some of the plurality of stores,
    The digital signage system according to any one of claims 1 to 3, wherein the statistical information is provided to a management server of the store.
  5. 　前記施設の運営者の管理サーバに接続され、
    　前記運営者の管理サーバへ、前記統計情報を提供する、請求項１～４のいずれか一項に記載のデジタルサイネージシステム。     Connected to the management server of the facility operator,
    The digital signage system according to any one of claims 1 to 4, wherein the statistical information is provided to a management server of the operator.
  6. 　複数の店舗を有する施設のデジタルサイネージから提供されるアクセス情報にしたがって、携帯端末において利用可能とされるコンピュータプログラムであって、
    　前記コンピュータプログラムは、前記携帯端末のプロセッサに、
    　前記施設の案内提供サーバへアクセスする処理と、
    　前記案内提供サーバから提供される、前記複数の店舗において提供された商品またはサービスに関する統計情報であって、前記複数の店舗のそれぞれにおける売り上げ情報に基づいて生成された統計情報を受け取り、利用者へ提示する処理とを行わせる、コンピュータプログラム。     A computer program that can be used in a mobile terminal according to access information provided from digital signage of a facility having a plurality of stores,
    The computer program is stored in the processor of the mobile terminal.
    Processing to access the facility guidance server;
    Statistical information on goods or services provided at the plurality of stores provided from the guidance providing server, the statistical information generated based on the sales information at each of the plurality of stores is received, to the user A computer program that performs processing to be presented.
  7. 　前記統計情報の閲覧履歴を当該携帯端末の記憶部に保存する処理と、
    　前記利用者が、利用する店舗を決定したときに、決定に至るまでに当該利用者が閲覧した統計情報の履歴を前記記憶部から読み出し、決定した店舗の情報と共に、前記案内提供サーバへ送信する処理とを、前記携帯端末のプロセッサにさらに行わせる、請求項６に記載のコンピュータプログラム。     Processing to save the browsing history of the statistical information in the storage unit of the mobile terminal;
    When the user determines a store to be used, a history of statistical information browsed by the user before the determination is read out from the storage unit and transmitted to the guidance providing server together with the determined store information. The computer program according to claim 6, further causing a processor of the mobile terminal to perform processing.
PCT/JP2017/030008 2016-08-24 2017-08-23 Digital signage system WO2018038126A1 (en)

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