WO2018027867A1 - Data statistical method and statistical system for advertisement monitoring technology - Google Patents

Data statistical method and statistical system for advertisement monitoring technology Download PDF

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Publication number
WO2018027867A1
WO2018027867A1 PCT/CN2016/094760 CN2016094760W WO2018027867A1 WO 2018027867 A1 WO2018027867 A1 WO 2018027867A1 CN 2016094760 W CN2016094760 W CN 2016094760W WO 2018027867 A1 WO2018027867 A1 WO 2018027867A1
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tag
unit
data
statistical
source
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PCT/CN2016/094760
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French (fr)
Chinese (zh)
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张焰焰
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张焰焰
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Priority to PCT/CN2016/094760 priority Critical patent/WO2018027867A1/en
Publication of WO2018027867A1 publication Critical patent/WO2018027867A1/en

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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof

Definitions

  • the invention belongs to the field of internet, and in particular relates to a data statistics method and a statistical system for an advertisement monitoring technology.
  • the patent application process and the post-authorization maintenance process will generate human and financial costs: such as replying to review opinions, paying license fees, etc., for core technologies (such as CDMA underlying technology) or market identification.
  • core technologies such as CDMA underlying technology
  • market identification For relatively high-tech technologies (such as sliding unlocking), the related costs are negligible, and the investment in these technologies is worthwhile, but such technologies are a minority after all, and more technologies have been verified by the market. The user's pain points or itch points cannot be touched, and the patent investment in these technologies is likely to cause cost waste.
  • the embodiment of the invention provides a data statistics method for an advertisement monitoring technology, and aims to provide a way for a content provider to know in time by providing an advertisement provider that is placed on an Internet platform unable to timely report statistics on the advertisement playing situation.
  • the playback of the content can realize the sharing of advertising revenue between the platform and the content provider, and also facilitate the timely and effective collection of relevant technologies by the manufacturer.
  • the present invention is implemented as follows: a data statistics method for an advertisement monitoring technology, comprising the following steps:
  • the information feedback end matched with each tag transmits the number of uses of the tag and the played advertisement, and sends the technical use data to the data collection end preset by the manufacturer.
  • the embodiment of the invention further provides a statistical system, comprising:
  • Source tag recording unit feedback terminal recording unit, statistical unit, transmitting unit, and technical data collecting unit, wherein:
  • a source tag recording unit configured to record a source tag matched by each program resource
  • a feedback end recording unit wherein the input end is connected to the output end of the source label recording unit, and is configured to record an information feedback end that matches the source label;
  • a sending unit wherein the input end is respectively connected to the output end of the feedback end recording unit and the statistical unit, and is configured to send the number of times of using the label and the played advertisement to the information feedback end matched by each label;
  • the technical data collection unit has an input end connected to the output end of the sending unit, and is configured to send technical usage data to a data collection end preset by the manufacturer.
  • the invention can realize the sharing of advertising revenue between the platform and the content provider, and also facilitate the timely and effective collection of relevant technologies by the manufacturer.
  • FIG. 1 is a schematic flowchart of a data statistics method of an advertisement monitoring technology according to an embodiment of the present invention
  • FIG. 2 is a schematic structural diagram of a statistical system according to an embodiment of the present invention.
  • FIG. 1 is a schematic flowchart of a data statistics method of an advertisement monitoring technology according to an embodiment of the present invention. For convenience of description, only parts related to the embodiment of the present invention are shown.
  • step S100 the source tags to which the respective program resources match are recorded.
  • the happy life of the TV drama is recorded, which is derived from the China Digital Media. Therefore, in the TV series, the label Chinese Media is produced.
  • step S101 an information feedback end that matches the source tag is recorded.
  • the information feedback end corresponding to the Chinese media label is the server of the China Digital Media Company.
  • step S102 the number of uses of each tag and the played advertisement are counted according to the situation of the user's on-demand.
  • the number of tags used for the video is 1
  • step S103 the information feedback end of each tag is sent to the information feedback end of the tag and the played advertisement, and the technical use data is sent to the data collection end preset by the manufacturer.
  • the China Digital Media client can count the click rate of the video.
  • the technology uses data for the user to use the data of the technology, that is, the data generated when the method completes the first few steps, the data includes the number of times the user uses the technology (eg, the first time using the technology within a certain period of time) Technology); the specific time point of using the technology; the user's related operations before and after using the technology can help the technology provider to better evaluate the market value of the technology, and better improve the technical data according to the feedback.
  • the invention can realize the sharing of advertising revenue between the platform and the content provider, and also facilitate the timely and effective collection of relevant technologies by the manufacturer.
  • FIG. 2 is a schematic structural diagram of a statistical system according to an embodiment of the present invention, where the statistical system includes:
  • a source tag recording unit 21 configured to record a source tag matched by each program resource
  • a feedback end recording unit 22 the input end of which is connected to the output end of the source tag recording unit 21 for recording an information feedback end matching the source tag;
  • the statistics unit 23 is configured to count the number of times each tag is used and the advertisement that is played according to the situation of the user's on-demand;
  • the sending unit 24 has an input end connected to the output end of the feedback end recording unit 22 and the statistic unit 23, and is configured to send the number of uses of the label and the played advertisement to the information feedback end matched by each label;
  • the technical data collecting unit 25 has an input end connected to the output end of the sending unit 24, and is configured to send technical usage data to a data collecting end preset by the manufacturer.
  • the working principle is: the user records the source tag matched by each program resource in the source tag recording unit 21; the feedback end recording unit 22 records the information feedback end that matches the source tag; and the statistical unit 23, according to the user's on-demand situation The number of times of use of each tag and the advertisement to be played are counted; the sending unit 24 sends the number of uses of the tag and the played advertisement to the information feedback end matched by each tag, and at the same time, the technical data collecting unit 25 provides the data collecting end preset to the manufacturer. Send technology usage data.
  • the invention can realize the sharing of advertising revenue between the platform and the content provider, and also facilitate the timely and effective collection of relevant technologies by the manufacturer.

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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The present invention belongs to the Internet field, and provides a data statistical method and a statistical system for an advertisement monitoring technology. The method comprises: recording source tags matching each program resource; recording information feedback terminals matching the source tags; according to the user demand, counting the number of uses of each tag and played advertisements; sending, to the information feedback terminals matching each label, the number of uses of the tag and the played advertisements, and sending technical usage data to a factory-preset data acquisition terminal. The invention enables the content provider to know the playing status of the content in time, can share the advertising revenue between a platform party and a content provider, and at the same time, can facilitate the factory to timely and effectively acquire the usage of related technologies.

Description

广告监控技术的数据统计方法和统计***  Data statistics method and statistical system of advertising monitoring technology 技术领域Technical field
本发明属于互联网领域,尤其是涉及一种广告监控技术的数据统计方法以及统计***。  The invention belongs to the field of internet, and in particular relates to a data statistics method and a statistical system for an advertisement monitoring technology.
背景技术Background technique
现在企业申请的专利数量越来越多,而且将专利用在市场上、产品中的情形也越来越多。 Nowadays, the number of patents applied by enterprises is increasing, and the use of patents in the market and products is increasing.
根据国家知识产权的数据库显示, OPPO公司 在2014年申请的发明专利数为938个,而同期 的腾讯公司 的发明专利数为1447个。这两家公司的发明中,有关于用户体验和用户直接操作相关的发明专利约占总数的80%左右。当然包括其他以用户体验为主的公司的类似专利申请也是具有很大的数量级,比如小米公司等。 According to the national intellectual property database, OPPO applied for 938 invention patents in 2014, while Tencent Company of the same period The number of invention patents was 1,447. Among the inventions of the two companies, about 80% of the total number of invention patents related to user experience and direct user operations. Of course, similar patent applications, including other companies based on user experience, are also of a large order of magnitude, such as Xiaomi.
考虑到技术使用的同时,专利的申请过程和授权后的维护过程都会产生人力、财力上的成本:如答复审查意见、缴纳授权费等,对于核心技术(如:CDMA的底层技术)或市场认同度比较高的技术(如:滑动解锁)而言,那么相关成本就可以忽略不计,对于这些技术的投入是值得的,但这类技术毕竟是少数,更多的技术经过市场验证后,其实并不能触及用户的痛点或痒点,而对这些技术的专利投入,就容易造成成本的浪费。 Considering the use of technology, the patent application process and the post-authorization maintenance process will generate human and financial costs: such as replying to review opinions, paying license fees, etc., for core technologies (such as CDMA underlying technology) or market identification. For relatively high-tech technologies (such as sliding unlocking), the related costs are negligible, and the investment in these technologies is worthwhile, but such technologies are a minority after all, and more technologies have been verified by the market. The user's pain points or itch points cannot be touched, and the patent investment in these technologies is likely to cause cost waste.
所以需要有一种方法能够通过实在的数据,及时评估相关技术的市场接受度或价值,同时,为了使得本人的上一个申请《广告播放的统计方法和统计***》中的相关技术得到及时评估,特提出一种技术使用数据的采集/发送的方法。 Therefore, there is a need for a method to timely assess the market acceptance or value of related technologies through real data, and at the same time, in order to make the relevant technology in my previous application "Statistical Methods and Statistical System for Advertising Play" timely evaluated, A method for collecting/sending data using technology is proposed.
技术问题technical problem
本发明实施例提供了一种广告监控技术的数据统计方法,目的在于针对于在互联网平台投放的广告提供商不能及时对广告播放情况及时统计的情况,提供一种通过让内容提供商能及时了解其内容的播放情况,可以实现平台方与内容提供商共享广告收益,同时也可以方便厂家及时有效的采集相关技术的使用情况。 The embodiment of the invention provides a data statistics method for an advertisement monitoring technology, and aims to provide a way for a content provider to know in time by providing an advertisement provider that is placed on an Internet platform unable to timely report statistics on the advertisement playing situation. The playback of the content can realize the sharing of advertising revenue between the platform and the content provider, and also facilitate the timely and effective collection of relevant technologies by the manufacturer.
技术解决方案Technical solution
本发明是这样实现的:一种广告监控技术的数据统计方法,包括以下步骤: The present invention is implemented as follows: a data statistics method for an advertisement monitoring technology, comprising the following steps:
记录各个节目资源所匹配的来源标签; Record source tags that match individual program resources;
记录与所述来源标签匹配的信息回馈端; Recording an information feedback end that matches the source tag;
根据用户点播的情况,统计各个标签的使用次数以及播放的广告; Count the number of uses of each tag and the advertisements played according to the user's on-demand situation;
向各标签匹配的信息回馈端发送该标签的使用次数以及播放的广告,并向厂家预设的数据采集端发送技术使用数据。 The information feedback end matched with each tag transmits the number of uses of the tag and the played advertisement, and sends the technical use data to the data collection end preset by the manufacturer.
本发明实施例还提供了一种统计***,包括: The embodiment of the invention further provides a statistical system, comprising:
来源标签记录单元,回馈端记录单元,统计单元,发送单元,技术数据采集单元,其中: Source tag recording unit, feedback terminal recording unit, statistical unit, transmitting unit, and technical data collecting unit, wherein:
来源标签记录单元,用于记录各个节目资源所匹配的来源标签; a source tag recording unit, configured to record a source tag matched by each program resource;
回馈端记录单元,其输入端与所述来源标签记录单元的输出端连接,用于记录与所述来源标签匹配的信息回馈端; a feedback end recording unit, wherein the input end is connected to the output end of the source label recording unit, and is configured to record an information feedback end that matches the source label;
统计单元,用于根据用户点播的情况,统计各个标签的使用次数以及播放的广告; a statistical unit for counting the number of times each tag is used and the advertisement to be played according to the situation of the user's on-demand;
发送单元,其输入端分别与所述回馈端记录单元及统计单元的输出端连接,用于向各标签匹配的信息回馈端发送该标签的使用次数以及播放的广告; a sending unit, wherein the input end is respectively connected to the output end of the feedback end recording unit and the statistical unit, and is configured to send the number of times of using the label and the played advertisement to the information feedback end matched by each label;
技术数据采集单元,其输入端与所述发送单元的输出端连接,用于向厂家预设的数据采集端发送技术使用数据。 The technical data collection unit has an input end connected to the output end of the sending unit, and is configured to send technical usage data to a data collection end preset by the manufacturer.
有益效果Beneficial effect
本发明通过让内容提供商能及时了解其内容的播放情况,可以实现平台方与内容提供商共享广告收益,同时也可以方便厂家及时有效的采集相关技术的使用情况。 By allowing the content provider to know the playing status of the content in time, the invention can realize the sharing of advertising revenue between the platform and the content provider, and also facilitate the timely and effective collection of relevant technologies by the manufacturer.
附图说明DRAWINGS
图1是本发明实施例提供的一种广告监控技术的数据统计方法的流程示意图; 1 is a schematic flowchart of a data statistics method of an advertisement monitoring technology according to an embodiment of the present invention;
图2是本发明实施例提供的统计***的结构示意图。 FIG. 2 is a schematic structural diagram of a statistical system according to an embodiment of the present invention.
本发明的实施方式Embodiments of the invention
为了使本发明的目的、技术方案及优点更加清楚明白,以下结合附图及实施例,对本发明进行进一步详细说明。应当理解,此处所描述的具体实施例仅仅用以解释本发明,并不用于限定本发明。 The present invention will be further described in detail below with reference to the accompanying drawings and embodiments. It is understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
图1是发明实施例提供的一种广告监控技术的数据统计方法的流程示意图,为了便于说明,只示出了与本发明实施例相关的部分。 FIG. 1 is a schematic flowchart of a data statistics method of an advertisement monitoring technology according to an embodiment of the present invention. For convenience of description, only parts related to the embodiment of the present invention are shown.
在步骤S100中,记录各个节目资源所匹配的来源标签。 In step S100, the source tags to which the respective program resources match are recorded.
在本实施例中,记录电视剧幸福生活,来源于华数传媒,所以在该电视剧上,制作标签华数传媒。 In this embodiment, the happy life of the TV drama is recorded, which is derived from the China Digital Media. Therefore, in the TV series, the label Chinese Media is produced.
在步骤S101中,记录与所述来源标签匹配的信息回馈端。 In step S101, an information feedback end that matches the source tag is recorded.
在本实施例中,记录华数传媒标签对应的信息回馈端为华数传媒公司的服务器。 In this embodiment, the information feedback end corresponding to the Chinese media label is the server of the China Digital Media Company.
在步骤S102中,根据用户点播的情况,统计各个标签的使用次数以及播放的广告。 In step S102, the number of uses of each tag and the played advertisement are counted according to the situation of the user's on-demand.
当点播一次某一视频时,该视频对应的标签使用次数为1 When a video is clicked on a video, the number of tags used for the video is 1
在步骤S103中,向各标签匹配的信息回馈端发送该标签的使用次数以及播放的广告,并向厂家预设的数据采集端发送技术使用数据。 In step S103, the information feedback end of each tag is sent to the information feedback end of the tag and the played advertisement, and the technical use data is sent to the data collection end preset by the manufacturer.
信息回馈后,华数传媒公司客户端就可以统计处该视频的点击率。 After the information feedback, the China Digital Media client can count the click rate of the video.
所述技术使用数据为用户使用该技术的数据,即所述方法走完前几个步骤时产生的数据,所述数据包括用户使用该技术的次数(如在一定时间内是第几次使用该技术);使用该技术的具体时间点;使用该技术前后用户的相关操作等有助于技术提供方更好的评价技术的市场价值,并根据所述反馈更好的改进技术的数据。 The technology uses data for the user to use the data of the technology, that is, the data generated when the method completes the first few steps, the data includes the number of times the user uses the technology (eg, the first time using the technology within a certain period of time) Technology); the specific time point of using the technology; the user's related operations before and after using the technology can help the technology provider to better evaluate the market value of the technology, and better improve the technical data according to the feedback.
本发明通过让内容提供商能及时了解其内容的播放情况,可以实现平台方与内容提供商共享广告收益,同时也可以方便厂家及时有效的采集相关技术的使用情况。 By allowing the content provider to know the playing status of the content in time, the invention can realize the sharing of advertising revenue between the platform and the content provider, and also facilitate the timely and effective collection of relevant technologies by the manufacturer.
图2是本发明实施例提供的一种统计***的结构示意图,该统计***包括: FIG. 2 is a schematic structural diagram of a statistical system according to an embodiment of the present invention, where the statistical system includes:
来源标签记录单元21,回馈端记录单元22,统计单元23,发送单元24,技术数据采集单元25,其中: The source tag recording unit 21, the feedback end recording unit 22, the statistics unit 23, the transmitting unit 24, and the technical data collecting unit 25, wherein:
来源标签记录单元21,用于记录各个节目资源所匹配的来源标签; a source tag recording unit 21, configured to record a source tag matched by each program resource;
回馈端记录单元22,其输入端与所述来源标签记录单元21的输出端连接,用于记录与所述来源标签匹配的信息回馈端; a feedback end recording unit 22, the input end of which is connected to the output end of the source tag recording unit 21 for recording an information feedback end matching the source tag;
统计单元23,用于根据用户点播的情况,统计各个标签的使用次数以及播放的广告; The statistics unit 23 is configured to count the number of times each tag is used and the advertisement that is played according to the situation of the user's on-demand;
发送单元24,其输入端分别与所述回馈端记录单元22及统计单元23的输出端连接,用于向各标签匹配的信息回馈端发送该标签的使用次数以及播放的广告; The sending unit 24 has an input end connected to the output end of the feedback end recording unit 22 and the statistic unit 23, and is configured to send the number of uses of the label and the played advertisement to the information feedback end matched by each label;
技术数据采集单元25,其输入端与所述发送单元24的输出端连接,用于向厂家预设的数据采集端发送技术使用数据。 The technical data collecting unit 25 has an input end connected to the output end of the sending unit 24, and is configured to send technical usage data to a data collecting end preset by the manufacturer.
其工作原理是:用户在来源标签记录单元21,记录各个节目资源所匹配的来源标签;回馈端记录单元22,记录与所述来源标签匹配的信息回馈端;统计单元23,根据用户点播的情况,统计各个标签的使用次数以及播放的广告;发送单元24,向各标签匹配的信息回馈端发送该标签的使用次数以及播放的广告,同时,技术数据采集单元25向厂家预设的数据采集端发送技术使用数据。 The working principle is: the user records the source tag matched by each program resource in the source tag recording unit 21; the feedback end recording unit 22 records the information feedback end that matches the source tag; and the statistical unit 23, according to the user's on-demand situation The number of times of use of each tag and the advertisement to be played are counted; the sending unit 24 sends the number of uses of the tag and the played advertisement to the information feedback end matched by each tag, and at the same time, the technical data collecting unit 25 provides the data collecting end preset to the manufacturer. Send technology usage data.
本发明通过让内容提供商能及时了解其内容的播放情况,可以实现平台方与内容提供商共享广告收益,同时也可以方便厂家及时有效的采集相关技术的使用情况。 By allowing the content provider to know the playing status of the content in time, the invention can realize the sharing of advertising revenue between the platform and the content provider, and also facilitate the timely and effective collection of relevant technologies by the manufacturer.
以上仅为本发明的较佳实施例而已,并不用以限制本发明,凡在本发明的精神和原则之内所作的任何修改、等同替换和改进等,均应包含在本发明的保护范围之内。 The above are only the preferred embodiments of the present invention, and are not intended to limit the present invention. Any modifications, equivalents, and improvements made within the spirit and scope of the present invention should be included in the scope of the present invention. Inside.

Claims (2)

  1. 一种广告监控技术的数据统计方法,其特征在于,所述方法包括如下步骤: A data statistics method for an advertisement monitoring technology, characterized in that the method comprises the following steps:
    记录各个节目资源所匹配的来源标签;Record source tags that match individual program resources;
    记录与所述来源标签匹配的信息回馈端;Recording an information feedback end that matches the source tag;
    根据用户点播的情况,统计各个标签的使用次数以及播放的广告;Count the number of uses of each tag and the advertisements played according to the user's on-demand situation;
    向各标签匹配的信息回馈端发送该标签的使用次数以及播放的广告,并向厂家预设的数据采集端发送技术使用数据。The information feedback end matched with each tag transmits the number of uses of the tag and the played advertisement, and sends the technical use data to the data collection end preset by the manufacturer.
  2. 一种统计***,其特征在于,所述统计***包括:A statistical system, wherein the statistical system comprises:
    来源标签记录单元,回馈端记录单元,统计单元,发送单元,技术数据采集单元,其中:Source tag recording unit, feedback terminal recording unit, statistical unit, transmitting unit, and technical data collecting unit, wherein:
    来源标签记录单元,用于记录各个节目资源所匹配的来源标签;a source tag recording unit, configured to record a source tag matched by each program resource;
    回馈端记录单元,其输入端与所述来源标签记录单元的输出端连接,用于记录与所述来源标签匹配的信息回馈端;a feedback end recording unit, wherein the input end is connected to the output end of the source label recording unit, and is configured to record an information feedback end that matches the source label;
    统计单元,用于根据用户点播的情况,统计各个标签的使用次数以及播放的广告;a statistical unit for counting the number of times each tag is used and the advertisement to be played according to the situation of the user's on-demand;
    发送单元,其输入端分别与所述回馈端记录单元及统计单元的输出端连接,用于向各标签匹配的信息回馈端发送该标签的使用次数以及播放的广告;a sending unit, wherein the input end is respectively connected to the output end of the feedback end recording unit and the statistical unit, and is configured to send the number of times of using the label and the played advertisement to the information feedback end matched by each label;
    技术数据采集单元,其输入端与所述发送单元的输出端连接,用于向厂家预设的数据采集端发送技术使用数据。The technical data collection unit has an input end connected to the output end of the sending unit, and is configured to send technical usage data to a data collection end preset by the manufacturer.
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CN104115505A (en) * 2012-02-15 2014-10-22 汤姆逊许可公司 Targeted advertising
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