WO2017158395A1 - Procédé de distribution ciblée d'informations publicitaires à un abonné de communications mobiles - Google Patents

Procédé de distribution ciblée d'informations publicitaires à un abonné de communications mobiles Download PDF

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Publication number
WO2017158395A1
WO2017158395A1 PCT/IB2016/001438 IB2016001438W WO2017158395A1 WO 2017158395 A1 WO2017158395 A1 WO 2017158395A1 IB 2016001438 W IB2016001438 W IB 2016001438W WO 2017158395 A1 WO2017158395 A1 WO 2017158395A1
Authority
WO
WIPO (PCT)
Prior art keywords
subscriber
operator
service
platform
advertising
Prior art date
Application number
PCT/IB2016/001438
Other languages
English (en)
Russian (ru)
Inventor
Георгий КАРАГЯУР
Original Assignee
Георгий КАРАГЯУР
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Георгий КАРАГЯУР filed Critical Георгий КАРАГЯУР
Priority to EA201891957A priority Critical patent/EA034894B1/ru
Publication of WO2017158395A1 publication Critical patent/WO2017158395A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor

Definitions

  • the author also knows a method for targeted delivery of advertising information to mobile subscribers, which allows you to transmit targeted advertising information to mobile subscribers who have previously activated a subscription to receive advertising.
  • subscribers When subscribing to receive advertising, subscribers indicate which advertising they want to receive.
  • a profile is formed for each subscriber and advertising messages are sent in accordance with the previously indicated interests of the subscriber.
  • the transmission of advertising information is carried out by making voice calls from the IVR platform to subscribers.
  • Mobile subscribers may receive a reward for receiving advertising messages.
  • the subscriber Upon completion of communication, the subscriber needs to take additional actions (for example, remember the service number and the command, voiced in the advertising message, which must be dialed to purchase the service and then independently connect the service or perform another action after communication). This is an additional action, additional user effort significantly reduces the effectiveness of the advertising message and negatively affects the effectiveness of the method of delivery of advertising information.
  • targeting in this system is based on profiling, that is, its criteria are set in advance (before the moment of sending advertising messages). It does not take into account the current state of the mobile subscriber (subscriber’s location, account balance, activated in the subscriber’s profile, etc.). Thus, this solution is more aimed at serving the interests of external advertisers and does not meet the needs of mobile operators.
  • the IVR platform accepts the call, checks this MSISDN for compliance with the targeting criteria.
  • One of the checks is a request to the billing system of a mobile operator to request a subscriber balance.
  • Stage 4. The billing system of the operator responds to the IVR platform to request a balance for this MSISDN.
  • the IVR platform having received data from the billing system, selects the relevant advertising message based on the subscriber data.
  • the operator configures the routing of this number Ha lVR platform.
  • the method of delivery of advertising information proposed by the author can significantly simplify the process of purchasing advertised services: a subscriber can activate the advertised service by sending DTMF signals directly during a call received from the IVR platform.
  • the IVR platform receives the subscriber’s response and sends requests to the mobile operator’s platform to activate the service in accordance with the service activation scheme configured in the operator’s network, in particular, MAP USSD requests, SMS messages, HTTP API calls on the side of the activated service, or another protocol on top of TCP / IP, while the IVR platform plays the same paid content for all callers.
  • the solution proposed by the author can also, upon request to the billing subsystem (IN platform), in real time receive data about the subscriber and, based on the data received, reply to the subscriber with a message aimed at that subscriber.

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Development Economics (AREA)
  • Theoretical Computer Science (AREA)
  • Finance (AREA)
  • Marketing (AREA)
  • Tourism & Hospitality (AREA)
  • Economics (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Accounting & Taxation (AREA)
  • Health & Medical Sciences (AREA)
  • General Health & Medical Sciences (AREA)
  • Primary Health Care (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Human Resources & Organizations (AREA)
  • Game Theory and Decision Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Telephonic Communication Services (AREA)
  • Mobile Radio Communication Systems (AREA)

Abstract

L'invention concerne des procédés d'acheminement d'informations publicitaires dans des réseaux d'opérateurs mobiles. L'objectif de la présente invention consiste à mettre au point un procédé efficace d'utilisation du trafic d'appels erronés en tant que canal de communications publicitaires ciblées de l'opérateur. Le procédé d'acheminement d'informations publicitaires ciblées à un abonné de liaisons mobiles avec possibilité d'activation immédiate du service faisant l'objet de la publicité consiste à reproduire automatiquement des messages vocaux préalablement enregistrés lors d'un appel de l'abonné à un numéro court, un réglage préalable des équipements de commutation pour acheminement des appels vers des numéros courts non utilisés précédemment par l'opérateur vers une plate-forme IVR, ladite plate-forme IVR étant réglée au niveau logiciel de sort qu'elle réponde à un abonné par un message publicitaire ciblé sur ledit abonné sur la base des données sur l'interrogation à un sous-système de facturation (une plate-forme IN) directement au moment de l'appel et attend la réponse de l'abonnée sur la nécessité d'activer le service faisant l'objet de la publicité et, une fois reçu de l'abonné une réponse sous la forme d'un signal DTMF, actionne le service faisant l'objet de la publicité en envoyant au système d'opérateur correspondant des interrogations provenant de l'abonné; on utilise dans ce cadre des interrogations MAP USSD ou des messages SMS, ou un appel HTTP API du côté du service actionné ou un échange avec des paquets TCP/IP conformément à l'indication fournie par l'opérateur.
PCT/IB2016/001438 2016-03-16 2016-09-30 Procédé de distribution ciblée d'informations publicitaires à un abonné de communications mobiles WO2017158395A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
EA201891957A EA034894B1 (ru) 2016-03-16 2016-09-30 Способ нацеленной доставки рекламной информации абонентам сетей мобильной связи

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
UZIAP20160094 2016-03-16
UZ1600094 2016-03-16

Publications (1)

Publication Number Publication Date
WO2017158395A1 true WO2017158395A1 (fr) 2017-09-21

Family

ID=59850297

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/IB2016/001438 WO2017158395A1 (fr) 2016-03-16 2016-09-30 Procédé de distribution ciblée d'informations publicitaires à un abonné de communications mobiles

Country Status (2)

Country Link
EA (1) EA034894B1 (fr)
WO (1) WO2017158395A1 (fr)

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
MDS20160104U2 (ro) * 2016-09-14 2018-03-31 Георгий КАРАГЯУР Procedeu de livrare direcţionată a informaţiei publicitare cu posibilitatea activării serviciului promovat abonaţilor reţelelor de telefonie mobilă
WO2021080407A1 (fr) * 2019-10-23 2021-04-29 Георгий КАРАГЯУР Procédé de présentation d'informations publicitaires ciblées, et système de mise en oeuvre du procédé
CN115190441A (zh) * 2022-08-15 2022-10-14 湖南快乐阳光互动娱乐传媒有限公司 一种短信分发方法及装置、电子设备、存储介质

Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2007134689A1 (fr) * 2006-05-18 2007-11-29 Esmertec Ag Procédé et appareil pour distribuer des annonces publicitaires à des utilisateurs mobiles
RU2459256C2 (ru) * 2010-11-10 2012-08-20 Общество С Ограниченной Ответственностью "Аилайн Кэмьюникейшнс Снг" Способ предоставления рекламы и система для его осуществления

Patent Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2007134689A1 (fr) * 2006-05-18 2007-11-29 Esmertec Ag Procédé et appareil pour distribuer des annonces publicitaires à des utilisateurs mobiles
RU2459256C2 (ru) * 2010-11-10 2012-08-20 Общество С Ограниченной Ответственностью "Аилайн Кэмьюникейшнс Снг" Способ предоставления рекламы и система для его осуществления

Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
MDS20160104U2 (ro) * 2016-09-14 2018-03-31 Георгий КАРАГЯУР Procedeu de livrare direcţionată a informaţiei publicitare cu posibilitatea activării serviciului promovat abonaţilor reţelelor de telefonie mobilă
WO2021080407A1 (fr) * 2019-10-23 2021-04-29 Георгий КАРАГЯУР Procédé de présentation d'informations publicitaires ciblées, et système de mise en oeuvre du procédé
CN115190441A (zh) * 2022-08-15 2022-10-14 湖南快乐阳光互动娱乐传媒有限公司 一种短信分发方法及装置、电子设备、存储介质
CN115190441B (zh) * 2022-08-15 2024-02-27 湖南快乐阳光互动娱乐传媒有限公司 一种短信分发方法及装置、电子设备、存储介质

Also Published As

Publication number Publication date
EA201891957A1 (ru) 2019-02-28
EA034894B1 (ru) 2020-04-02

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