WO2016095638A1 - Method and apparatus for providing direct-presentation service at user equipment and network device - Google Patents

Method and apparatus for providing direct-presentation service at user equipment and network device Download PDF

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Publication number
WO2016095638A1
WO2016095638A1 PCT/CN2015/094647 CN2015094647W WO2016095638A1 WO 2016095638 A1 WO2016095638 A1 WO 2016095638A1 CN 2015094647 W CN2015094647 W CN 2015094647W WO 2016095638 A1 WO2016095638 A1 WO 2016095638A1
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WIPO (PCT)
Prior art keywords
feature information
goods
services
information
service
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PCT/CN2015/094647
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French (fr)
Chinese (zh)
Inventor
王道龙
李军
李华明
刘晓伟
刘孟
袁艺
燕宇飞
易敏文
张钰
吕文玉
袁正沧
方驰
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百度在线网络技术（北京）有限公司
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Publication of WO2016095638A1 publication Critical patent/WO2016095638A1/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention relates to the field of mobile terminals, and in particular, to a method and apparatus for providing a direct service at a user equipment and a network device.
  • the prior art proposes a method for acquiring related information of goods and/or services by scanning a two-dimensional code, but since the two-dimensional code only provides a user with a login related website or downloads related content, By knowing more about the channels of information about goods and/or services, rather than directly presenting relevant information about the goods and/or services to consumers, there is no problem that consumers who are impulsively consume are easily lost.
  • adding a QR code to an advertisement requires additional editing and typesetting work, which inevitably increases a large amount of labor costs.
  • One of the technical problems solved by the present invention is how to directly present relevant information corresponding to goods and/or services in an advertisement to the eyes of consumers, thereby reducing the loss of consumers of impulse consumption, so as to High advertising efficiency and avoiding the increase in labor costs due to additional editing of the ad.
  • a method for obtaining a direct service at a user equipment including:
  • a method for providing a direct service at a network device including:
  • the direct service request includes feature information identifying the goods and/or services
  • Information about the goods and/or services in the library of trigger elements that match the feature information is provided to the user device.
  • an apparatus for obtaining a direct service at a user equipment including:
  • Means for receiving related information of goods and/or services corresponding to the feature information returned by the network device Means for receiving related information of goods and/or services corresponding to the feature information returned by the network device.
  • an apparatus for providing a direct service at a network device including:
  • the present invention matches the feature information collected by the consumer with the trigger element in the trigger element library, the related information of the service or the product that the consumer is interested in can be determined and directly presented to the consumer, thereby avoiding The consumption of impulsive consumers is lost, and thus the efficiency of advertising is provided.
  • the present invention does not require additional editing of the advertisement as compared with the prior art such as the two-dimensional code, thereby avoiding an increase in labor costs due to additional editing.
  • FIG. 1 is a flow diagram of a method for obtaining a direct service at a user equipment, in accordance with one embodiment of the present invention.
  • FIG. 2 is a flow diagram of a method for providing a direct service at a network device, in accordance with one embodiment of the present invention.
  • FIG. 3 is a flow chart of a method of obtaining, providing a direct service, in accordance with one embodiment of the present invention.
  • FIG. 4 is a block diagram of an apparatus for obtaining a direct service at a user equipment, in accordance with one embodiment of the present invention.
  • FIG. 5 is a block diagram of an apparatus for providing a direct service at a network device, in accordance with one embodiment of the present invention.
  • the mobile terminal includes, but is not limited to, a smartphone, a tablet, a PDA, and the like.
  • the method for obtaining a direct service mainly includes the following steps:
  • step S100 the work of acquiring the feature information may be completed by the user equipment used by the consumer.
  • the photographing function of the user equipment may be used to take a photo or a video of the video for obtaining the goods and/or services for identifying the goods and/or services.
  • the process of taking a photo or recording a video can be done by calling the camera of the user device through a default camera program in the operating system of the user device or by calling a camera of the user device by a third party application in the user device.
  • step S110 the user equipment sends a direct service request including the feature information to the network device.
  • the sending feature information may be established by the application installed in the user equipment by using a data traffic or a wireless network to establish a connection with the network device for receiving the feature information, and then carrying the feature information in the direct service request and sent to the receiving feature information.
  • Network equipment may be used to establish a connection with the network device for receiving the feature information, and then carrying the feature information in the direct service request and sent to the receiving feature information.
  • step S120 the user equipment receives information about the service and/or the product corresponding to the feature information returned by the network device, and displays the information in the display screen of the user equipment.
  • the information related to the goods and/or services corresponding to the receiving feature information may be completed by an application installed in the user equipment by using a data traffic or a wireless network with a network device that has established a connection, and the related information is displayed by the application. In the display of the user device.
  • the method for providing a direct service mainly includes the following steps:
  • S200 Receive a direct service request from a user equipment, where the direct service request includes feature information that identifies an item and/or a service.
  • S220 Provide related information of the goods and/or services that match the feature information in the trigger element library to the user equipment.
  • step S200 the network device receives the feature information sent by the consumer terminal.
  • the network device when an application in the user equipment of the consumer is connected to the network device through the data traffic or the wireless network, the network device receives the direct service request sent by the application in the user equipment, and carries the useful information in the direct service request. For identifying feature information of goods and/or services.
  • step S210 the feature information is matched with the trigger element library by the network device.
  • the trigger element library stores a plurality of products and/or service trigger elements, and the trigger element of each product and/or service may be a video, one or more video screenshots, an electronic version of the poster image, and an electronic version. Physical pictures, etc., and are provided by the corresponding vendors.
  • the threshold value may be set for the matching degree of the feature information and the trigger element. Since the photo taken by the consumer and the trigger element may have a difference in light, angle, and definition, the feature information and the trigger may be represented by a threshold.
  • the matching degree of the elements can be matched, for example, by the relationship result matching, the gray level information matching or the structural feature based matching method, and the corresponding threshold value can be determined according to different matching methods, thereby being more accurate and fast.
  • the trigger element that matches the feature information is matched in the trigger element library.
  • step S220 the network device returns information related to the commodity and/or service corresponding to the successful triggering element to the user equipment.
  • the returned related information may include an introduction page for detailing the goods and/or services and a payment page for linking by the payment interface to pay the price of the goods and/or services.
  • the method for obtaining and providing a direct service is described in detail by using a specific embodiment.
  • the method is implemented by a user equipment used by a consumer on the terminal side and a network device on the network side.
  • the user equipment adopts a mobile terminal
  • the network device preferably adopts a server disposed in the cloud, as shown in FIG. 3, and the method includes:
  • Step S300 The mobile terminal acquires feature information for identifying the commodity and/or the service.
  • the photo information or the video recording of the promotional information may be obtained by the camera function of the mobile terminal to obtain the goods and/or services for identifying the goods and/or services.
  • Feature information may be obtained by the camera function of the mobile terminal to obtain the goods and/or services for identifying the goods and/or services.
  • the feature information for identifying the goods and/or services may be extracted from the promotional information existing in the video or the picture.
  • the type of the video may be a television program, a TV series, a movie, etc.
  • the display terminal of the video and the picture may be a television, a movie theater, a website, an application, a DVD, a poster, a magazine, a newspaper, and the like.
  • the corresponding promotional information includes advertisements, videos, posters, etc.
  • the sellers who provide promotional information may include automobile sellers, mobile terminal sellers, home appliance sellers, fast moving consumer goods sellers, training institutions, and the like.
  • the present embodiment preferably uses the photo as the feature information. .
  • Step S310 The mobile terminal sends a direct service request that carries the feature information.
  • a specific application is installed in the mobile terminal, and the application can establish a connection with a server set in the cloud through a data traffic or a wireless network, and then carry the feature information in a direct service request and send it to the server set in the cloud. .
  • the information related to the service or the item corresponding to the feature information may include an introduction page for detailing the goods and/or services and a payment page for linking the price of the goods and/or services by linking with the payment interface.
  • Step S320 The cloud server receives a direct service request, and the direct service request carries feature information identifying the commodity and/or the service.
  • the server of the cloud receives the direct service request sent by the application in the mobile terminal, and carries the useful request in the direct service request. Characteristic letter for identifying goods and/or services interest.
  • Step S330 The cloud server matches the feature information with the goods and/or services in the trigger element library.
  • a trigger element of several commodities and/or services is stored in the trigger element library, and the trigger element of each product and/or service may be a video, one or more video screenshots, an electronic version of the poster image, The physical version of the electronic version, etc., and provided by the corresponding vendor.
  • a car dealer can provide a car photo of multiple angles as a triggering element, so that the consumer can take the photo taken as the feature information and the triggering element after seeing the car of interest and taking the car at any angle.
  • the library matches, and if it matches the photo of any one of the trigger elements, the car corresponding to the special element is considered to be the product of interest to the consumer.
  • the car dealer can also provide a video of the car driving process as characteristic information. When the car is driving on the road, the interested consumer may take a video of the car and can take the captured video as characteristic information.
  • the cloud server matches the trigger element library according to the video, and can match the video as the feature information with the video as the feature information, thereby determining that the corresponding car is an item of interest to the consumer.
  • a mobile terminal seller or a home appliance seller can provide a picture of an advertisement or poster that has been placed on the media as a trigger element.
  • the advertisement or poster is usually taken.
  • the photo the photo is sent to the server in the cloud as the feature information, so that the matching of the special elements and the triggering element will be high, so that the cloud server can obtain the matching result quickly, thereby determining which product is of interest to the consumer.
  • the training institution may use the text or picture including the training plan as a trigger element.
  • the name of the training institution or the type of the training plan may be used as the characteristic information or shooting.
  • the poster of the training institution serves as the feature information.
  • the cloud server can match the poster as the feature information with the trigger element as the image, or the name of the training institution as the feature information or the text of the poster image can be matched with the trigger element as the text to determine which one Which training program of the training institution is a service that consumers are interested in.
  • triggering elements listed above are merely examples, and those skilled in the art should understand that there are other triggering elements that can be applied to the present invention, and should also fall within the protection scope of the present invention. For the sake of simplicity, only It is included here by reference and is not described in detail.
  • step S340 the cloud server returns information related to the goods and/or services in the trigger element library.
  • the returned related information may include an introduction page for detailing the goods and/or services and a payment page for linking by the payment interface to pay for the price of the goods and/or services.
  • the consumer when the consumer uses the application in the mobile terminal to make a payment, the consumer can import the information such as the recipient and the recipient address reserved when purchasing other products and/or services when using the application.
  • the consumer In the order that the direct service pays, the consumer does not need to input the information repeatedly when purchasing different goods and/or services, but only needs to use the common operation process when purchasing other goods and/or services to complete the input recipient.
  • the necessary processes such as name and address, payment, etc., bring convenience to consumers.
  • Step S350 The mobile terminal receives and displays related information of the commodity and/or the service corresponding to the feature information.
  • the related information of the service or the commodity corresponding to the receiving feature information may be completed by the application installed in the mobile terminal through the data traffic or the wireless network and the server of the cloud that has established the connection. After the application displays the related information in the display screen of the mobile terminal, the consumer can decide whether to further understand or place an order based on the satisfaction level with the product and/or service.
  • the method for obtaining a direct service at the user equipment and the network device in the embodiment by matching the feature information collected by the consumer with the trigger element in the trigger element library, can determine the service that the consumer is interested in or Information about the product and directly present the relevant information Now consumers are in front of us, thus avoiding the loss of consumers with impulsive consumption, and thus providing the efficiency of advertising.
  • the method for obtaining a direct service at the user equipment and the network device provided by the embodiment of the present application is based on the same idea of the foregoing method.
  • the embodiment of the present application further provides a method for acquiring at the user equipment and the network device.
  • the device for direct service as shown in FIG. 4, the device for obtaining the direct service at the user equipment mainly includes:
  • Means for acquiring feature information for identifying goods and/or services (hereinafter referred to as feature acquisition unit) 400, means for transmitting a direct service request including the feature information to a network device (hereinafter referred to as a feature transmitting unit) 410 and means (hereinafter referred to as receiving display unit) 420 for receiving information related to the goods and/or services corresponding to the feature information returned by the network device.
  • feature acquisition unit means for transmitting a direct service request including the feature information to a network device (hereinafter referred to as a feature transmitting unit) 410 and means (hereinafter referred to as receiving display unit) 420 for receiving information related to the goods and/or services corresponding to the feature information returned by the network device.
  • the feature acquiring unit 400 is mainly used to collect feature information.
  • the feature obtaining unit 400 may take a photo or a video of the promotional information to obtain a product and/or service for identifying the goods and/or services.
  • Feature information The process of taking a photo or recording a video can be completed by the feature acquisition unit 400 calling the camera of the mobile terminal.
  • the feature sending unit 410 is mainly configured to carry the feature information of the identified goods and/or services in the direct service request and send
  • the sending feature information may be connected by the feature sending unit 410 to the network device for receiving the feature information through the data traffic or the wireless network, and then the feature information is carried in the direct service request and sent to the network device for receiving the feature information.
  • the receiving display unit 420 is mainly configured to receive information about a service or an item corresponding to the feature information sent by the network device, and display the information in the display screen of the user equipment.
  • the related information of the service or the commodity corresponding to the receiving feature information may be completed by the receiving display unit 420 through the data traffic or the wireless network and the network device that has established the connection, and the related information is displayed by the application on the display of the user device. In the screen.
  • the embodiment of the present application further provides an apparatus for providing a direct service at a network device, as shown in FIG. 5, which mainly includes:
  • Means for receiving a direct service request from the user equipment (hereinafter referred to as feature receiving unit) 500, for matching the feature information with goods and/or services in the trigger element library to obtain matching with the feature information Means of goods and/or services (hereinafter referred to as matching unit) 510 and means for providing relevant information of goods and/or services in the trigger element library that match the feature information to the user equipment ( Hereinafter referred to as information return unit 520.
  • the feature receiving unit 500 is mainly used to collect feature information sent by the user equipment of the consumer.
  • the feature receiving unit 500 receives the direct service request sent by the application in the user device, where the direct service request is received. It carries characteristic information for identifying goods and/or services.
  • the matching unit 510 is mainly used to match the feature information with the trigger element library.
  • the feature information is matched with the multiple trigger elements of each commodity and/or service in the trigger element library by the threshold determination sub-unit in the matching unit 510, if the feature information and a trigger element If the matching degree exceeds the threshold, it is determined that the commodity and/or service corresponding to the triggering element is the commodity and/or service identified by the feature information.
  • the information returning unit 520 is mainly configured to return information related to the commodity and/or service corresponding to the successfully triggered trigger element to the mobile terminal.
  • the related information returned by the information returning unit 520 may include an introduction page for describing the goods and/or services in detail, and a payment page for linking by the payment interface to pay the price of the goods and/or services. .
  • the device for providing a direct service at the user equipment and the network device is described in detail below by using a specific embodiment.
  • the method is implemented by the user equipment on the terminal side and the network equipment on the network side, and the user equipment preferably adopts mobile
  • the terminal device, the network device preferably adopts a server disposed in the cloud, as shown in FIG. 3, the execution process of the device includes:
  • the feature collecting unit 400 may take a photo or a video of the promotional information to obtain features for identifying the goods and/or services. information.
  • the feature information for identifying the goods and/or services may be from the presence of the video or the picture. Extracted from the promotional message.
  • the type of the video may be a television program, a TV series, a movie, etc.
  • the display terminal of the video and the picture may be a television, a movie theater, a website, an application, a DVD, a poster, a magazine, a newspaper, and the like.
  • the corresponding promotional information includes advertisements, videos, posters, etc.
  • the sellers who provide promotional information may include automobile sellers, mobile terminal sellers, home appliance sellers, fast moving consumer goods sellers, training institutions, and the like.
  • the present embodiment preferably uses the photo as the feature information. .
  • the feature transmitting unit 410 can establish a connection with the feature receiving unit 500 through data traffic or a wireless network, and then carry the feature information in the direct service request and send it to the feature receiving unit.
  • the information related to the service or the item corresponding to the feature information may include an introduction page for detailing the goods and/or services and a payment page for linking the price of the goods and/or services by linking with the payment interface.
  • the feature receiving unit 500 receives a direct service request carrying feature information identifying the goods and/or services.
  • the matching unit 510 matches the feature information with the goods and/or services in the trigger element library.
  • a trigger element of several commodities and/or services is stored in the trigger element library, and the trigger element of each product and/or service may be a video, one or more video screenshots, an electronic version of the poster image, The physical version of the electronic version, etc., and provided by the corresponding vendor.
  • a car dealer can provide a car photo of multiple angles as a triggering element, so that the consumer can take the photo taken as the feature information and the triggering element after seeing the car of interest and taking the car at any angle.
  • the library matches, and if it matches the photo of any one of the trigger elements, the car corresponding to the special element is considered to be the product of interest to the consumer.
  • the car dealer can also provide a video of the car driving process as characteristic information. When the car is driving on the road, the interested consumer may take a video of the car and can take the captured video as characteristic information.
  • the cloud server matches the trigger element library according to the video, and can perform the video as the feature information and the video as the feature information. Match to determine the corresponding car is an item of interest to the consumer.
  • a mobile terminal seller or a home appliance seller can provide a picture of an advertisement or poster that has been placed on the media as a trigger element.
  • the advertisement or poster is usually taken.
  • the photo the photo is sent to the server in the cloud as the feature information, so that the matching of the special elements and the triggering element will be high, so that the cloud server can obtain the matching result quickly, thereby determining which product is of interest to the consumer.
  • the training institution may use the text or picture including the training plan as a trigger element.
  • the name of the training institution or the type of the training plan may be used as the characteristic information or shooting.
  • the poster of the training institution serves as the feature information.
  • the cloud server can match the poster as the feature information with the trigger element as the image, or the name of the training institution as the feature information or the text of the poster image can be matched with the trigger element as the text to determine which one Which training program of the training institution is a service that consumers are interested in.
  • triggering elements listed above are merely examples, and those skilled in the art should understand that there are other triggering elements that can be applied to the present invention, and should also fall within the scope of the present invention. For the sake of brevity, reference is only made herein by reference. Without repeating it.
  • the information return unit 520 returns information related to the goods and/or services in the trigger element library.
  • the returned related information may include an introduction page for detailing the goods and/or services and a payment page for linking by the payment interface to pay for the price of the goods and/or services.
  • the recipient and the recipient's place reserved when purchasing the other goods and/or services when the consumer uses the application.
  • the information such as the address is imported into the order for payment through the direct service, so that the consumer does not need to repeatedly input information when purchasing different goods and/or services, but only needs to use the common operation flow when purchasing other goods and/or services. It is possible to complete the necessary processes such as inputting the recipient's name and address, and paying for convenience.
  • the receiving display unit 420 receives and displays related information of the goods and/or services corresponding to the feature information. Specifically, the related information of the service or the commodity corresponding to the receiving feature information may be completed by the receiving display unit 420 through the data traffic or the wireless network and the server of the cloud that has established the connection. After the application displays the related information in the display screen of the mobile terminal, the consumer can decide whether to further understand or place an order based on the satisfaction level with the product and/or service.
  • the device device for providing a direct service at the user equipment and the network device can determine the service that the consumer is interested in by matching the feature information collected by the consumer with the trigger element in the trigger element library. Or the relevant information of the commodity and directly present the relevant information to the consumer, thereby avoiding the loss of the consumer of impulsive consumption, and thus providing the efficiency of the advertisement.
  • the present invention can be implemented in software and/or a combination of software and hardware, for example, using an application specific integrated circuit (ASIC), a general purpose computer, or any other similar hardware device.
  • the software program of the present invention may be executed by a processor to implement the steps or functions described above.
  • the software program (including related data structures) of the present invention can be stored in a computer readable recording medium such as a RAM memory, a magnetic or optical drive or a floppy disk and the like.
  • some of the steps or functions of the present invention may be implemented in hardware, for example, as a circuit that cooperates with a processor to perform various steps or functions.
  • a portion of the invention can be applied as a computer program product, such as computer program instructions, which, when executed by a computer, can invoke or provide a method and/or solution in accordance with the present invention.
  • the program instructions for invoking the method of the present invention may be stored in a fixed or removable recording medium and/or transmitted by a data stream in a broadcast or other signal bearing medium, and/or stored in a Working memory of a computer device on which the program instructions are executed in.
  • an embodiment in accordance with the present invention includes a device including a memory for storing computer program instructions and a processor for executing program instructions, wherein when the computer program instructions are executed by the processor, triggering
  • the apparatus operates based on the aforementioned methods and/or technical solutions in accordance with various embodiments of the present invention.

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Abstract

Provided are a method and apparatus for acquiring and providing a direct-presentation service. The method for acquiring a direct-presentation service comprises: collecting feature information for identifying a commodity and/or service; sending a direct-presentation service request carrying the feature information; and receiving and displaying related information of the commodity and/or service corresponding to the feature information. The method for providing a direct-presentation service comprises: receiving a direct-presentation service request, the direct-presentation service request carrying feature information for identifying a commodity and/or service; matching the feature information with the commodity and/or service in a triggering element library; and returning related information of the matched commodity and/or service in the triggering element library. By matching feature information collected by customers with triggering elements in the triggering element library, the present invention can determine related information of service or commodities in which the customers are interested, and can directly present the related information in front of the customers, thereby avoiding the loss of compulsive consumers, thus providing the efficiency of advertisement delivery.

Description

在用户设备及网络设备处用于提供直达服务的方法及装置Method and apparatus for providing direct service at user equipment and network equipment 技术领域Technical field
本发明涉及移动终端领域，尤其涉及一种在用户设备处、网络设备处用于提供直达服务的方法及装置。The present invention relates to the field of mobile terminals, and in particular, to a method and apparatus for providing a direct service at a user equipment and a network device.
背景技术Background technique
在现实世界中，商品和/或服务的提供商通过电视广告、贴片广告(包括电视，电影院，视频网站等)或植入广告(电视节目、电视剧、电影等)来吸引潜在的消费者。然而，当潜在消费者对这些商品和/或服务发生兴趣时，却没有很直接的方式去进行购买或进一步了解。他们不得不通过搜索引擎搜索、电商网站搜索甚至线下去实体商场寻找。由于对广告产生兴趣而购买相应的商品和/或服务的消费行为通常是一种冲动消费，如果不能使冲动消费的消费者在第一时间对感兴趣的商品和/或服务进行详细了解，则会导致其在短时间内失去对该商品和/或服务的兴趣，即使后来再将该商品和/或服务的相关信息呈现在消费者眼前，也很难再次激发消费者的消费兴趣，导致冲动消费的消费者容易流失，从而降低了广告的投放效率。In the real world, providers of goods and/or services attract potential consumers through television commercials, placement advertisements (including television, movie theaters, video sites, etc.) or embedded advertisements (television shows, TV shows, movies, etc.). However, when potential consumers are interested in these goods and/or services, there is no direct way to make purchases or further understanding. They have to search through search engines, e-commerce website search and even go online to find physical stores. Consumer behavior in which the corresponding goods and/or services are purchased because of an interest in the advertisement is usually an impulsive consumption, and if the consumer of the impulsive consumption is not able to have a detailed understanding of the goods and/or services of interest at the first time, then It will cause it to lose interest in the goods and / or services in a short period of time. Even if the relevant information of the goods and / or services is presented to the consumers in the future, it is difficult to stimulate the consumer interest again, leading to impulsiveness. Consumers who consume are prone to loss, which reduces the efficiency of advertising.
针对上述问题，现有技术提出了一种通过扫描二维码获取商品和/或服务的相关信息的方法，但由于二维码也只是为消费者提供了一个登录相关网站或下载相关内容，从而进一步了解商品和/或服务的相关信息的渠道，而不是直接将该商品和/或服务的相关信息呈现在消费者眼前，因此并没有从实质上解决冲动消费的消费者容易流失的问题。此外，在广告中增加二维码需要额外的编辑、排版工作，必然增加大量的人工成本。In view of the above problems, the prior art proposes a method for acquiring related information of goods and/or services by scanning a two-dimensional code, but since the two-dimensional code only provides a user with a login related website or downloads related content, By knowing more about the channels of information about goods and/or services, rather than directly presenting relevant information about the goods and/or services to consumers, there is no problem that consumers who are impulsively consume are easily lost. In addition, adding a QR code to an advertisement requires additional editing and typesetting work, which inevitably increases a large amount of labor costs.
发明内容Summary of the invention
本发明解决的技术问题之一是如何将广告中的商品和/或服务对应的相关信息直接呈现在消费者眼前，从而减少冲动消费的消费者流失，以提 高广告的投放效率，并避免由于对广告所做额外编辑导致的人工成本的增加。One of the technical problems solved by the present invention is how to directly present relevant information corresponding to goods and/or services in an advertisement to the eyes of consumers, thereby reducing the loss of consumers of impulse consumption, so as to High advertising efficiency and avoiding the increase in labor costs due to additional editing of the ad.
根据本发明的一个方面，提供了一种在用户设备处用于获取直达服务的方法，其中，包括：According to an aspect of the present invention, a method for obtaining a direct service at a user equipment is provided, including:
获取用于标识商品和/或服务的特征信息；Obtaining feature information for identifying goods and/or services;
将包含所述特征信息的直达服务请求发送给网络设备；Sending a direct service request including the feature information to the network device;
接收来自所述网络设备返回的与所述特征信息对应的商品和/或服务的相关信息。Receiving related information of goods and/or services corresponding to the feature information returned from the network device.
根据本发明的另一方面，提供了一种在网络设备处用于提供直达服务的方法，其中，包括：According to another aspect of the present invention, a method for providing a direct service at a network device is provided, including:
接收来自用户设备的直达服务请求，其中，所述直达服务请求包含标识商品和/或服务的特征信息；Receiving a direct service request from a user equipment, wherein the direct service request includes feature information identifying the goods and/or services;
将所述特征信息与触发元素库中的商品和/或服务进行匹配，以获得与所述特征信息相匹配的商品和/或服务；Matching the feature information with goods and/or services in a library of triggering elements to obtain goods and/or services that match the feature information;
将与所述触发元素库中与所述特征信息相匹配的商品和/或服务的相关信息提供给所述用户设备。Information about the goods and/or services in the library of trigger elements that match the feature information is provided to the user device.
根据本发明的又一方面，提供了一种在用户设备处用于获取直达服务的装置，其中，包括：According to still another aspect of the present invention, an apparatus for obtaining a direct service at a user equipment is provided, including:
用于获取用于标识商品和/或服务的特征信息的装置；Means for obtaining feature information for identifying goods and/or services;
用于将包含所述特征信息的直达服务请求发送给网络设备的装置；Means for transmitting a direct service request including the feature information to a network device;
用于接收所述网络设备返回的与所述特征信息对应的商品和/或服务的相关信息的装置。Means for receiving related information of goods and/or services corresponding to the feature information returned by the network device.
根据本发明的再一方面，提供了一种在网络设备处用于提供直达服务的装置，其中，包括：According to still another aspect of the present invention, an apparatus for providing a direct service at a network device is provided, including:
用于接收来自用户设备的直达服务请求的装置，其中，所述直达服务请求携带标识商品和/或服务的特征信息； Means for receiving a direct service request from a user equipment, wherein the direct service request carries characteristic information identifying the goods and/or services;
用于将所述特征信息与触发元素库中的商品和/或服务进行匹配，以获得与所述特征信息相匹配的商品和/或服务；And matching the feature information with the goods and/or services in the trigger element library to obtain goods and/or services that match the feature information;
用于将所述触发元素库中与所述特征信息相匹配的商品和/或服务的相关信息提供给所述用户设备的装置。Means for providing information related to the goods and/or services in the library of trigger elements that match the feature information to the user equipment.
由于本发明通过将消费者采集的特征信息与触发元素库中的触发元素进行匹配，能够确定消费者感兴趣的服务或商品的相关信息并直接将该相关信息呈现在消费者眼前，从而避免了冲动消费的消费者流失，并因此提供了广告的投放效率。此外，与二维码等现有技术相比，本发明无需对广告进行额外编辑，从而可以避免由于额外编辑导致的人工成本的增加Since the present invention matches the feature information collected by the consumer with the trigger element in the trigger element library, the related information of the service or the product that the consumer is interested in can be determined and directly presented to the consumer, thereby avoiding The consumption of impulsive consumers is lost, and thus the efficiency of advertising is provided. In addition, the present invention does not require additional editing of the advertisement as compared with the prior art such as the two-dimensional code, thereby avoiding an increase in labor costs due to additional editing.
本领域普通技术人员将了解，虽然下面的详细说明将参考图示实施例、附图进行，但本发明并不仅限于这些实施例。而是，本发明的范围是广泛的，且意在仅通过后附的权利要求限定本发明的范围。Those skilled in the art will appreciate that although the following detailed description is made with reference to the illustrated embodiments and drawings, the invention is not limited to these embodiments. Rather, the scope of the invention is intended to be limited the scope of the invention
附图说明DRAWINGS
通过阅读参照以下附图所作的对非限制性实施例所作的详细描述，本发明的其它特征、目的和优点将会变得更明显：Other features, objects, and advantages of the present invention will become more apparent from the Detailed Description of Description
图1是根据本发明一个实施例的在用户设备处用于获取直达服务的方法的流程图。1 is a flow diagram of a method for obtaining a direct service at a user equipment, in accordance with one embodiment of the present invention.
图2是根据本发明一个实施例的在网络设备处用于提供直达服务的方法的流程图。2 is a flow diagram of a method for providing a direct service at a network device, in accordance with one embodiment of the present invention.
图3是根据本发明一个实施例的获取、提供直达服务的方法的流程图。3 is a flow chart of a method of obtaining, providing a direct service, in accordance with one embodiment of the present invention.
图4是根据本发明一个实施例的在用户设备处用于获取直达服务的装置的结构图。4 is a block diagram of an apparatus for obtaining a direct service at a user equipment, in accordance with one embodiment of the present invention.
图5是根据本发明一个实施例的在网络设备处用于提供直达服务的装置的结构图。5 is a block diagram of an apparatus for providing a direct service at a network device, in accordance with one embodiment of the present invention.
附图中相同或相似的附图标记代表相同或相似的部件。The same or similar reference numerals in the drawings denote the same or similar components.
具体实施方式 detailed description
下面结合附图对本发明作进一步详细描述。The invention is further described in detail below with reference to the accompanying drawings.
图1是根据本发明一个实施例的在用户设备处用于获取直达服务的方法的流程图。本发明中的方法主要通过用户设备中的操作***或处理控制器来完成。该移动终端包括但不限于智能手机、平板电脑、PDA等。1 is a flow diagram of a method for obtaining a direct service at a user equipment, in accordance with one embodiment of the present invention. The method in the present invention is mainly implemented by an operating system or a processing controller in a user equipment. The mobile terminal includes, but is not limited to, a smartphone, a tablet, a PDA, and the like.
如图1中所示，本实施例所述的获取直达服务的方法主要包括如下步骤：As shown in FIG. 1, the method for obtaining a direct service according to this embodiment mainly includes the following steps:
S100、获取用于标识商品和/或服务的特征信息；S100. Obtain feature information for identifying a commodity and/or a service.
S110、将包含所述特征信息的直达服务请求发送给网络设备；S110. Send a direct service request that includes the feature information to a network device.
S120、接收来自所述网络设备返回的与所述特征信息对应的商品和/或服务的相关信息。S120. Receive related information of goods and/or services corresponding to the feature information returned by the network device.
下面对各步骤做进一步详细介绍。The steps are further described in detail below.
步骤S100中，获取特征信息的工作可由消费者使用的用户设备完成。In step S100, the work of acquiring the feature information may be completed by the user equipment used by the consumer.
其中，当消费者通过上述宣传信息发现自己感兴趣的商品和/或服务后，可通过用户设备的拍照功能对所述宣传信息进行拍摄照片或摄录视频获得用于标识商品和/或服务的特征信息。拍摄照片或摄录视频的过程可通过用户设备的操作***中的默认相机程序调用该用户设备的摄像头或者由用户设备中的第三方应用程序调用该用户设备的摄像头完成。Wherein, after the consumer finds the goods and/or services that he or she is interested in through the above-mentioned promotional information, the photographing function of the user equipment may be used to take a photo or a video of the video for obtaining the goods and/or services for identifying the goods and/or services. Feature information. The process of taking a photo or recording a video can be done by calling the camera of the user device through a default camera program in the operating system of the user device or by calling a camera of the user device by a third party application in the user device.
步骤S110中，用户设备将包含所述特征信息的直达服务请求发送给网络设备。In step S110, the user equipment sends a direct service request including the feature information to the network device.
其中，发送特征信息可由安装在用户设备中的应用程序通过数据流量或无线网络与用于接收特征信息的网络设备建立连接，然后将特征信息携带在直达服务请求中发送给该用于接收特征信息的网络设备。The sending feature information may be established by the application installed in the user equipment by using a data traffic or a wireless network to establish a connection with the network device for receiving the feature information, and then carrying the feature information in the direct service request and sent to the receiving feature information. Network equipment.
步骤S120中，用户设备接收网络设备返回的特征信息对应的服务和/或商品的相关信息，并显示在用户设备的显示屏中。In step S120, the user equipment receives information about the service and/or the product corresponding to the feature information returned by the network device, and displays the information in the display screen of the user equipment.
其中，接收特征信息对应的商品和/或服务的相关信息可由安装在用户设备中的应用程序通过数据流量或无线网络与已经建立连接的网络设备完成，并由该应用程序将该相关信息显示在该用户设备的显示屏中。The information related to the goods and/or services corresponding to the receiving feature information may be completed by an application installed in the user equipment by using a data traffic or a wireless network with a network device that has established a connection, and the related information is displayed by the application. In the display of the user device.
图2所示的是根据本发明一个实施例的在网络设备处用于提供直达服务的方法的流程图，所述的提供直达服务的方法主要包括如下步骤： 2 is a flow chart of a method for providing a direct service at a network device according to an embodiment of the present invention. The method for providing a direct service mainly includes the following steps:
S200、接收来自用户设备的直达服务请求，其中，所述直达服务请求包含标识商品和/或服务的特征信息；S200. Receive a direct service request from a user equipment, where the direct service request includes feature information that identifies an item and/or a service.
S210、将所述特征信息与触发元素库中的商品和/或服务进行匹配，以获得与所述特征信息相匹配的商品和/或服务；S210. Match the feature information with the goods and/or services in the trigger element library to obtain goods and/or services that match the feature information.
S220、将与所述触发元素库中与所述特征信息相匹配的商品和/或服务的相关信息提供给所述用户设备。S220. Provide related information of the goods and/or services that match the feature information in the trigger element library to the user equipment.
下面对各步骤做进一步详细介绍。The steps are further described in detail below.
步骤S200中，网络设备接收由消费者终端发送的特征信息。In step S200, the network device receives the feature information sent by the consumer terminal.
其中，当消费者的用户设备中的应用程序通过数据流量或无线网络与网络设备连接后，该网络设备接收由该用户设备中的应用程序发送的直达服务请求，在该直达服务请求中携带有用于标识商品和/或服务的特征信息。Wherein, when an application in the user equipment of the consumer is connected to the network device through the data traffic or the wireless network, the network device receives the direct service request sent by the application in the user equipment, and carries the useful information in the direct service request. For identifying feature information of goods and/or services.
步骤S210中，由网络设备将特征信息与触发元素库进行匹配。In step S210, the feature information is matched with the trigger element library by the network device.
其中，触发元素库中存储有若干种商品和/或服务的触发元素，每种商品和/或服务的触发元素可以是一段视频、一张或多张视频截图、电子版的海报图片、电子版的实物图片等，并由相应的销售商提供。The trigger element library stores a plurality of products and/or service trigger elements, and the trigger element of each product and/or service may be a video, one or more video screenshots, an electronic version of the poster image, and an electronic version. Physical pictures, etc., and are provided by the corresponding vendors.
进一步优选的，可以为特征信息与触发元素的匹配程度设置阈值，由于消费者拍摄的照片与触发元素会存在光线、角度、清晰度等方面的差距，因此可通过阈值的方式表征特征信息与触发元素的匹配程度，例如可通过基于关系结果匹配、基于灰度信息匹配或基于结构特征的匹配方法将特征信息与触发元素库进行匹配，相应的阈值可根据不同的匹配方法确定，从而更准确快速的在触发元素库中匹配出与特征信息相匹配的触发元素。Further preferably, the threshold value may be set for the matching degree of the feature information and the trigger element. Since the photo taken by the consumer and the trigger element may have a difference in light, angle, and definition, the feature information and the trigger may be represented by a threshold. The matching degree of the elements can be matched, for example, by the relationship result matching, the gray level information matching or the structural feature based matching method, and the corresponding threshold value can be determined according to different matching methods, thereby being more accurate and fast. The trigger element that matches the feature information is matched in the trigger element library.
步骤S220中，网络设备将匹配成功的触发元素对应的商品和/或服务的相关信息返回给用户设备。In step S220, the network device returns information related to the commodity and/or service corresponding to the successful triggering element to the user equipment.
其中，返回的相关信息可以包括用于详细介绍所述商品和/或服务的介绍页面以及用于通过与支付接口链接以支付所述商品和/或服务的价格的支付页面。Wherein, the returned related information may include an introduction page for detailing the goods and/or services and a payment page for linking by the payment interface to pay the price of the goods and/or services.
下面通过具体的实施例对获取、提供直达服务的方法作详细说明，该方法由终端侧的消费者使用的用户设备以及网络侧的网络设备完成，所述 用户设备优选的采用移动终端，所述网络设备优选的采用设置在云端的服务器如图3所示，所述方法包括：The method for obtaining and providing a direct service is described in detail by using a specific embodiment. The method is implemented by a user equipment used by a consumer on the terminal side and a network device on the network side. Preferably, the user equipment adopts a mobile terminal, and the network device preferably adopts a server disposed in the cloud, as shown in FIG. 3, and the method includes:
步骤S300、移动终端获取用于标识商品和/或服务的特征信息。Step S300: The mobile terminal acquires feature information for identifying the commodity and/or the service.
具体的，当消费者通过宣传信息发现自己感兴趣的商品和/或服务后，可通过移动终端的拍照功能对所述宣传信息进行拍摄照片或摄录视频获得用于标识商品和/或服务的特征信息。Specifically, after the consumer discovers the goods and/or services that are of interest to the user through the publicity information, the photo information or the video recording of the promotional information may be obtained by the camera function of the mobile terminal to obtain the goods and/or services for identifying the goods and/or services. Feature information.
其中，用于标识商品和/或服务的特征信息可以从存在于视频或图片中的宣传信息中提取。具体的，视频的类型可以是电视节目、电视剧、电影等，视频和图片的展示终端可以是电视机、电影院、网站、应用程序、DVD、海报、杂志、报纸等。相应的宣传信息包括广告、视频、海报等，提供宣传信息的销售商可以包括汽车销售商、移动终端销售商、家电销售商、快速消费品销售商、培训机构等。Among them, the feature information for identifying the goods and/or services may be extracted from the promotional information existing in the video or the picture. Specifically, the type of the video may be a television program, a TV series, a movie, etc., and the display terminal of the video and the picture may be a television, a movie theater, a website, an application, a DVD, a poster, a magazine, a newspaper, and the like. The corresponding promotional information includes advertisements, videos, posters, etc. The sellers who provide promotional information may include automobile sellers, mobile terminal sellers, home appliance sellers, fast moving consumer goods sellers, training institutions, and the like.
考虑到现有移动终端的数据处理能力以及数据传输速度，摄录视频会导致较长的数据处理时间和数据传输时间，因此为了获得较好的用户体验，本实施例优选的采用照片作为特征信息。Considering the data processing capability of the existing mobile terminal and the data transmission speed, the video recording will result in a longer data processing time and data transmission time. Therefore, in order to obtain a better user experience, the present embodiment preferably uses the photo as the feature information. .
步骤S310、移动终端发送携带所述特征信息的直达服务请求。Step S310: The mobile terminal sends a direct service request that carries the feature information.
具体的，在移动终端中安装有特定的应用程序，该应用程序可通过数据流量或无线网络与设置在云端的服务器建立连接，然后将特征信息携带在直达服务请求中发送给设置在云端的服务器。Specifically, a specific application is installed in the mobile terminal, and the application can establish a connection with a server set in the cloud through a data traffic or a wireless network, and then carry the feature information in a direct service request and send it to the server set in the cloud. .
其中，特征信息对应的服务或商品的相关信息可以包括用于详细介绍商品和/或服务的介绍页面以及用于通过与支付接口链接以支付商品和/或服务的价格的支付页面。使消费者不仅能够了解商品和/或服务的相关信息，而且能够直接通过支付页面完成支付，不仅为消费者带来了较便捷的支付方式，而且避免了冲动消费的消费者流失。The information related to the service or the item corresponding to the feature information may include an introduction page for detailing the goods and/or services and a payment page for linking the price of the goods and/or services by linking with the payment interface. To enable consumers not only to understand the relevant information of goods and / or services, but also to complete the payment directly through the payment page, not only provides consumers with a more convenient payment method, but also avoids the loss of consumers with impulsive consumption.
步骤S320、云端的服务器接收直达服务请求，所述直达服务请求携带标识商品和/或服务的特征信息。Step S320: The cloud server receives a direct service request, and the direct service request carries feature information identifying the commodity and/or the service.
具体的，当消费者的移动终端通过数据流量或无线网络与云端的服务器连接后，所述云端的服务器接收由该移动终端中的应用程序发送的直达服务请求，在该直达服务请求中携带有用于标识商品和/或服务的特征信 息。Specifically, after the mobile terminal of the consumer is connected to the server of the cloud through the data traffic or the wireless network, the server of the cloud receives the direct service request sent by the application in the mobile terminal, and carries the useful request in the direct service request. Characteristic letter for identifying goods and/or services interest.
步骤S330、云端的服务器将所述特征信息与触发元素库中的商品和/或服务进行匹配。Step S330: The cloud server matches the feature information with the goods and/or services in the trigger element library.
具体的，在触发元素库中存储有若干种商品和/或服务的触发元素，每种商品和/或服务的触发元素可以是一段视频、一张或多张视频截图、电子版的海报图片、电子版的实物图片等，并由相应的销售商提供。Specifically, a trigger element of several commodities and/or services is stored in the trigger element library, and the trigger element of each product and/or service may be a video, one or more video screenshots, an electronic version of the poster image, The physical version of the electronic version, etc., and provided by the corresponding vendor.
例如，汽车销售商可提供多个角度的汽车照片作为触发元素，使消费者能够在看到感兴趣的汽车并以任意角度对该汽车拍照后，云端服务器将拍摄的照片作为特征信息与触发元素库进行匹配，若与任意一张触发元素的照片相匹配时，则认为该特种元素对应的汽车就是消费者感兴趣的商品。另外，汽车销售商还可提供一段汽车行驶过程的视频作为特征信息，当汽车行驶在路上时，感兴趣的消费者可能会拍摄下该汽车行驶的视频，并可以将拍摄的视频作为特征信息，云端的服务器根据该视频与触发元素库进行匹配，则能够通过作为特征信息的视频与作为特征信息的视频进行匹配，从而确定对应的汽车为消费者感兴趣的商品。For example, a car dealer can provide a car photo of multiple angles as a triggering element, so that the consumer can take the photo taken as the feature information and the triggering element after seeing the car of interest and taking the car at any angle. The library matches, and if it matches the photo of any one of the trigger elements, the car corresponding to the special element is considered to be the product of interest to the consumer. In addition, the car dealer can also provide a video of the car driving process as characteristic information. When the car is driving on the road, the interested consumer may take a video of the car and can take the captured video as characteristic information. The cloud server matches the trigger element library according to the video, and can match the video as the feature information with the video as the feature information, thereby determining that the corresponding car is an item of interest to the consumer.
又如，移动终端销售商或家电销售商可提供已经投放在媒体上的广告或海报的图片作为触发元素，当消费者对广告或海报中的商品感兴趣时，通常会拍下广告或海报中的照片，将该照片作为特征信息发送给云端的服务器，这样特种元素与触发元素的匹配度会很高，使云端的服务器能够较快地获得匹配结果，从而确定哪种商品为消费者感兴趣的商品。In another example, a mobile terminal seller or a home appliance seller can provide a picture of an advertisement or poster that has been placed on the media as a trigger element. When a consumer is interested in an advertisement or a product in a poster, the advertisement or poster is usually taken. The photo, the photo is sent to the server in the cloud as the feature information, so that the matching of the special elements and the triggering element will be high, so that the cloud server can obtain the matching result quickly, thereby determining which product is of interest to the consumer. Products of.
再如，培训机构可将包括有培训计划的文字或图片作为触发元素，当消费者想知道该培训机构有哪些培训内容时，可将该培训机构的名称或培训计划的种类作为特征信息或拍摄该培训机构的海报作为特征信息。云端的服务器可通过作为特征信息的海报与作为图片的触发元素进行匹配，也可将作为特征信息的培训机构名称或对海报图片进行文字识别后与作为文字的触发元素进行匹配，从而确定哪家培训机构的哪种培训计划是消费者感兴趣的服务。For another example, the training institution may use the text or picture including the training plan as a trigger element. When the consumer wants to know what training content the training institution has, the name of the training institution or the type of the training plan may be used as the characteristic information or shooting. The poster of the training institution serves as the feature information. The cloud server can match the poster as the feature information with the trigger element as the image, or the name of the training institution as the feature information or the text of the poster image can be matched with the trigger element as the text to determine which one Which training program of the training institution is a service that consumers are interested in.
以上所列举的触发元素仅为例举，本领域技术人员应理解还有其他可适用于本发明的触发元素，也应落入本发明的保护范围，为简明起见，仅 以引用方式包含于此，而不做赘述。The triggering elements listed above are merely examples, and those skilled in the art should understand that there are other triggering elements that can be applied to the present invention, and should also fall within the protection scope of the present invention. For the sake of simplicity, only It is included here by reference and is not described in detail.
步骤S340、云端的服务器将与所述触发元素库中相匹配的商品和/或服务的相关信息返回。In step S340, the cloud server returns information related to the goods and/or services in the trigger element library.
具体的，返回的相关信息可以包括用于详细介绍所述商品和/或服务的介绍页面以及用于通过与支付接口链接以支付所述商品和/或服务的价格的支付页面。In particular, the returned related information may include an introduction page for detailing the goods and/or services and a payment page for linking by the payment interface to pay for the price of the goods and/or services.
其中，对于汽车销售商，消费者会比较关注汽车的各项参数，并且还可在相关信息里包括一些预约购买、试驾等方面的信息。对于移动终端和家电销售商，除了销售商品的各项参数以外，还可以加入预约购买、团购等方面的信息。对于快速消费品销售商，除了介绍具体包括哪些促销商品以外，还可以加入支付页面，因为快速消费品的价格普遍不高，消费者因冲动消费而直接下单购买的可能性较大，因此通过在相关信息里增加支付页面能够使消费者在第一时间对感兴趣的快速消费品进行支付。Among them, for car dealers, consumers will pay more attention to the various parameters of the car, and can also include some information on the purchase, test drive and other aspects in the relevant information. For mobile terminals and home appliance sellers, in addition to selling various parameters of products, you can also add information such as reservation purchases and group purchases. For fast-moving consumer goods sellers, in addition to introducing specific promotional items, you can also join the payment page, because the price of fast-moving consumer goods is generally not high, consumers are more likely to purchase orders directly because of impulsive consumption, so through relevant Adding a payment page to the message enables the consumer to pay for the fast moving consumer product of interest at the first time.
另外，当消费者采用移动终端中的应用程序进行支付时，可将该消费者使用该应用程序时购买其它商品和/或服务时预留的收件人和收件人地址等信息导入通过所述直达服务进行支付的订单中，使消费者购买不同的商品和/或服务时不需要重复输入信息，而只需要使用购买其它商品和/或服务时共同的操作流程即可以完成输入收件人名称和地址、支付等必要流程，为消费者带来了便利。In addition, when the consumer uses the application in the mobile terminal to make a payment, the consumer can import the information such as the recipient and the recipient address reserved when purchasing other products and/or services when using the application. In the order that the direct service pays, the consumer does not need to input the information repeatedly when purchasing different goods and/or services, but only needs to use the common operation process when purchasing other goods and/or services to complete the input recipient. The necessary processes such as name and address, payment, etc., bring convenience to consumers.
步骤S350、移动终端接收并显示所述特征信息对应的商品和/或服务的相关信息。Step S350: The mobile terminal receives and displays related information of the commodity and/or the service corresponding to the feature information.
具体的，接收特征信息对应的服务或商品的相关信息可由安装在移动终端中的应用程序通过数据流量或无线网络与已经建立连接的云端的服务器完成。当该应用程序将该相关信息显示在改移动终端的显示屏中以后，消费者可根据对该商品和/或服务的满意程度决定是否进行进一步了解或下单购买。Specifically, the related information of the service or the commodity corresponding to the receiving feature information may be completed by the application installed in the mobile terminal through the data traffic or the wireless network and the server of the cloud that has established the connection. After the application displays the related information in the display screen of the mobile terminal, the consumer can decide whether to further understand or place an order based on the satisfaction level with the product and/or service.
本实施例所述的在用户设备处、网络设备处用于获取直达服务的方法，通过将消费者采集的特征信息与触发元素库中的触发元素进行匹配，能够确定消费者感兴趣的服务或商品的相关信息并直接将该相关信息呈 现在消费者眼前，从而避免了冲动消费的消费者流失，并因此提供了广告的投放效率。The method for obtaining a direct service at the user equipment and the network device in the embodiment, by matching the feature information collected by the consumer with the trigger element in the trigger element library, can determine the service that the consumer is interested in or Information about the product and directly present the relevant information Now consumers are in front of us, thus avoiding the loss of consumers with impulsive consumption, and thus providing the efficiency of advertising.
上述为本申请实施例提供的在用户设备处、网络设备处用于获取直达服务的方法，基于上述方法同样的思路，本申请实施例还提供一种在用户设备处、网络设备处用于获取直达服务的装置，如图4中所示，所述在用户设备处用于获取直达服务的装置主要包括：The method for obtaining a direct service at the user equipment and the network device provided by the embodiment of the present application is based on the same idea of the foregoing method. The embodiment of the present application further provides a method for acquiring at the user equipment and the network device. The device for direct service, as shown in FIG. 4, the device for obtaining the direct service at the user equipment mainly includes:
用于获取用于标识商品和/或服务的特征信息的装置(以下简称特征获取单元)400、用于将包含所述特征信息的直达服务请求发送给网络设备的装置(以下简称特征发送单元)410及用于接收所述网络设备返回的与所述特征信息对应的商品和/或服务的相关信息的装置(以下简称接收显示单元)420。Means for acquiring feature information for identifying goods and/or services (hereinafter referred to as feature acquisition unit) 400, means for transmitting a direct service request including the feature information to a network device (hereinafter referred to as a feature transmitting unit) 410 and means (hereinafter referred to as receiving display unit) 420 for receiving information related to the goods and/or services corresponding to the feature information returned by the network device.
其中，特征获取单元400，主要用于采集特征信息。The feature acquiring unit 400 is mainly used to collect feature information.
具体的，当消费者通过上述宣传信息发现自己感兴趣的商品和/或服务后，可通过特征获取单元400对所述宣传信息进行拍摄照片或摄录视频获得用于标识商品和/或服务的特征信息。拍摄照片或摄录视频的过程可通过特征获取单元400调用该移动终端的摄像头完成。Specifically, after the consumer finds the goods and/or services that are of interest to the user through the above-mentioned publicity information, the feature obtaining unit 400 may take a photo or a video of the promotional information to obtain a product and/or service for identifying the goods and/or services. Feature information. The process of taking a photo or recording a video can be completed by the feature acquisition unit 400 calling the camera of the mobile terminal.
特征发送单元410，主要用于将标识商品和/或服务的特征信息携带在直达服务请求中发送The feature sending unit 410 is mainly configured to carry the feature information of the identified goods and/or services in the direct service request and send
具体的，发送特征信息可由特征发送单元410通过数据流量或无线网络与用于接收特征信息的网络设备建立连接，然后将特征信息携带在直达服务请求中发送给用于接收特征信息的网络设备。Specifically, the sending feature information may be connected by the feature sending unit 410 to the network device for receiving the feature information through the data traffic or the wireless network, and then the feature information is carried in the direct service request and sent to the network device for receiving the feature information.
接收显示单元420，主要用于接收网络设备发送的特征信息对应的服务或商品的相关信息，并显示在用户设备的显示屏中。The receiving display unit 420 is mainly configured to receive information about a service or an item corresponding to the feature information sent by the network device, and display the information in the display screen of the user equipment.
具体的，接收特征信息对应的服务或商品的相关信息可由接收显示单元420通过数据流量或无线网络与已经建立连接的网络设备完成，并由该应用程序将该相关信息显示在该用户设备的显示屏中。Specifically, the related information of the service or the commodity corresponding to the receiving feature information may be completed by the receiving display unit 420 through the data traffic or the wireless network and the network device that has established the connection, and the related information is displayed by the application on the display of the user device. In the screen.
本申请实施例还提供一种在网络设备处用于提供直达服务的装置，如图5中所示，主要包括： The embodiment of the present application further provides an apparatus for providing a direct service at a network device, as shown in FIG. 5, which mainly includes:
用于接收来自用户设备的直达服务请求的装置(以下简称特征接收单元)500、用于将所述特征信息与触发元素库中的商品和/或服务进行匹配以获得与所述特征信息相匹配的商品和/或服务的装置(以下简称匹配单元)510及用于将所述触发元素库中与所述特征信息相匹配的商品和/或服务的相关信息提供给所述用户设备的装置(以下简称信息返回单元)520。Means for receiving a direct service request from the user equipment (hereinafter referred to as feature receiving unit) 500, for matching the feature information with goods and/or services in the trigger element library to obtain matching with the feature information Means of goods and/or services (hereinafter referred to as matching unit) 510 and means for providing relevant information of goods and/or services in the trigger element library that match the feature information to the user equipment ( Hereinafter referred to as information return unit 520.
其中，特征接收单元500主要用于采集由消费者的用户设备发送的特征信息。The feature receiving unit 500 is mainly used to collect feature information sent by the user equipment of the consumer.
具体的，当消费者的用户设备中的应用程序通过数据流量或无线网络与网络设备建立连接后，特征接收单元500接收由该用户设备中的应用程序发送的直达服务请求，在该直达服务请求中携带有用于标识商品和/或服务的特征信息。Specifically, after the application in the user equipment of the consumer establishes a connection with the network device through the data traffic or the wireless network, the feature receiving unit 500 receives the direct service request sent by the application in the user device, where the direct service request is received. It carries characteristic information for identifying goods and/or services.
匹配单元510，主要用于将特征信息与触发元素库进行匹配。The matching unit 510 is mainly used to match the feature information with the trigger element library.
具体的，通过匹配单元510中的阈值判断子单元将所述特征信息与所述触发元素库中的每个商品和/或服务的多个触发元素进行匹配，若所述特征信息与一触发元素的匹配程度超过阈值，则确定该触发元素对应的商品和/或服务为所述特征信息标识的商品和/或服务。Specifically, the feature information is matched with the multiple trigger elements of each commodity and/or service in the trigger element library by the threshold determination sub-unit in the matching unit 510, if the feature information and a trigger element If the matching degree exceeds the threshold, it is determined that the commodity and/or service corresponding to the triggering element is the commodity and/or service identified by the feature information.
信息返回单元520，主要用于将匹配成功的触发元素对应的商品和/或服务的相关信息返回给移动终端。The information returning unit 520 is mainly configured to return information related to the commodity and/or service corresponding to the successfully triggered trigger element to the mobile terminal.
具体的，通过信息返回单元520返回的相关信息可以包括用于详细介绍所述商品和/或服务的介绍页面以及用于通过与支付接口链接以支付所述商品和/或服务的价格的支付页面。Specifically, the related information returned by the information returning unit 520 may include an introduction page for describing the goods and/or services in detail, and a payment page for linking by the payment interface to pay the price of the goods and/or services. .
下面通过具体的实施例对在用户设备处、网络设备处用于提供直达服务的装置作详细说明，该方法由终端侧的用户设备以及网络侧的网络设备完成，所述用户设备优选的采用移动终端，所述网络设备优选的采用设置在云端的服务器，如图3所示，所述装置的执行过程包括：The device for providing a direct service at the user equipment and the network device is described in detail below by using a specific embodiment. The method is implemented by the user equipment on the terminal side and the network equipment on the network side, and the user equipment preferably adopts mobile The terminal device, the network device preferably adopts a server disposed in the cloud, as shown in FIG. 3, the execution process of the device includes:
具体的，当消费者通过宣传信息发现自己感兴趣的商品和/或服务后，可通过特征采集单元400对所述宣传信息进行拍摄照片或摄录视频获得用于标识商品和/或服务的特征信息。Specifically, after the consumer discovers the goods and/or services that are of interest to the user through the publicity information, the feature collecting unit 400 may take a photo or a video of the promotional information to obtain features for identifying the goods and/or services. information.
其中，用于标识商品和/或服务的特征信息可以从存在于视频或图片中 的宣传信息中提取。具体的，视频的类型可以是电视节目、电视剧、电影等，视频和图片的展示终端可以是电视机、电影院、网站、应用程序、DVD、海报、杂志、报纸等。相应的宣传信息包括广告、视频、海报等，提供宣传信息的销售商可以包括汽车销售商、移动终端销售商、家电销售商、快速消费品销售商、培训机构等。Wherein, the feature information for identifying the goods and/or services may be from the presence of the video or the picture. Extracted from the promotional message. Specifically, the type of the video may be a television program, a TV series, a movie, etc., and the display terminal of the video and the picture may be a television, a movie theater, a website, an application, a DVD, a poster, a magazine, a newspaper, and the like. The corresponding promotional information includes advertisements, videos, posters, etc. The sellers who provide promotional information may include automobile sellers, mobile terminal sellers, home appliance sellers, fast moving consumer goods sellers, training institutions, and the like.
考虑到现有移动终端的数据处理能力以及数据传输速度，摄录视频会导致较长的数据处理时间和数据传输时间，因此为了获得较好的用户体验，本实施例优选的采用照片作为特征信息。Considering the data processing capability of the existing mobile terminal and the data transmission speed, the video recording will result in a longer data processing time and data transmission time. Therefore, in order to obtain a better user experience, the present embodiment preferably uses the photo as the feature information. .
特征发送单元410可通过数据流量或无线网络与特征接收单元500建立连接，然后将特征信息携带在直达服务请求中发送给特征接收单元。The feature transmitting unit 410 can establish a connection with the feature receiving unit 500 through data traffic or a wireless network, and then carry the feature information in the direct service request and send it to the feature receiving unit.
其中，特征信息对应的服务或商品的相关信息可以包括用于详细介绍商品和/或服务的介绍页面以及用于通过与支付接口链接以支付商品和/或服务的价格的支付页面。使消费者不仅能够了解商品和/或服务的相关信息，而且能够直接通过支付页面完成支付，不仅为消费者带来了较便捷的支付方式，而且避免了冲动消费的消费者流失。The information related to the service or the item corresponding to the feature information may include an introduction page for detailing the goods and/or services and a payment page for linking the price of the goods and/or services by linking with the payment interface. To enable consumers not only to understand the relevant information of goods and / or services, but also to complete the payment directly through the payment page, not only provides consumers with a more convenient payment method, but also avoids the loss of consumers with impulsive consumption.
特征接收单元500接收直达服务请求，所述直达服务请求携带标识商品和/或服务的特征信息。The feature receiving unit 500 receives a direct service request carrying feature information identifying the goods and/or services.
匹配单元510将所述特征信息与触发元素库中的商品和/或服务进行匹配。具体的，在触发元素库中存储有若干种商品和/或服务的触发元素，每种商品和/或服务的触发元素可以是一段视频、一张或多张视频截图、电子版的海报图片、电子版的实物图片等，并由相应的销售商提供。The matching unit 510 matches the feature information with the goods and/or services in the trigger element library. Specifically, a trigger element of several commodities and/or services is stored in the trigger element library, and the trigger element of each product and/or service may be a video, one or more video screenshots, an electronic version of the poster image, The physical version of the electronic version, etc., and provided by the corresponding vendor.
例如，汽车销售商可提供多个角度的汽车照片作为触发元素，使消费者能够在看到感兴趣的汽车并以任意角度对该汽车拍照后，云端服务器将拍摄的照片作为特征信息与触发元素库进行匹配，若与任意一张触发元素的照片相匹配时，则认为该特种元素对应的汽车就是消费者感兴趣的商品。另外，汽车销售商还可提供一段汽车行驶过程的视频作为特征信息，当汽车行驶在路上时，感兴趣的消费者可能会拍摄下该汽车行驶的视频，并可以将拍摄的视频作为特征信息，云端的服务器根据该视频与触发元素库进行匹配，则能够通过作为特征信息的视频与作为特征信息的视频进行 匹配，从而确定对应的汽车为消费者感兴趣的商品。For example, a car dealer can provide a car photo of multiple angles as a triggering element, so that the consumer can take the photo taken as the feature information and the triggering element after seeing the car of interest and taking the car at any angle. The library matches, and if it matches the photo of any one of the trigger elements, the car corresponding to the special element is considered to be the product of interest to the consumer. In addition, the car dealer can also provide a video of the car driving process as characteristic information. When the car is driving on the road, the interested consumer may take a video of the car and can take the captured video as characteristic information. The cloud server matches the trigger element library according to the video, and can perform the video as the feature information and the video as the feature information. Match to determine the corresponding car is an item of interest to the consumer.
又如，移动终端销售商或家电销售商可提供已经投放在媒体上的广告或海报的图片作为触发元素，当消费者对广告或海报中的商品感兴趣时，通常会拍下广告或海报中的照片，将该照片作为特征信息发送给云端的服务器，这样特种元素与触发元素的匹配度会很高，使云端的服务器能够较快地获得匹配结果，从而确定哪种商品为消费者感兴趣的商品。In another example, a mobile terminal seller or a home appliance seller can provide a picture of an advertisement or poster that has been placed on the media as a trigger element. When a consumer is interested in an advertisement or a product in a poster, the advertisement or poster is usually taken. The photo, the photo is sent to the server in the cloud as the feature information, so that the matching of the special elements and the triggering element will be high, so that the cloud server can obtain the matching result quickly, thereby determining which product is of interest to the consumer. Products of.
再如，培训机构可将包括有培训计划的文字或图片作为触发元素，当消费者想知道该培训机构有哪些培训内容时，可将该培训机构的名称或培训计划的种类作为特征信息或拍摄该培训机构的海报作为特征信息。云端的服务器可通过作为特征信息的海报与作为图片的触发元素进行匹配，也可将作为特征信息的培训机构名称或对海报图片进行文字识别后与作为文字的触发元素进行匹配，从而确定哪家培训机构的哪种培训计划是消费者感兴趣的服务。For another example, the training institution may use the text or picture including the training plan as a trigger element. When the consumer wants to know what training content the training institution has, the name of the training institution or the type of the training plan may be used as the characteristic information or shooting. The poster of the training institution serves as the feature information. The cloud server can match the poster as the feature information with the trigger element as the image, or the name of the training institution as the feature information or the text of the poster image can be matched with the trigger element as the text to determine which one Which training program of the training institution is a service that consumers are interested in.
以上所列举的触发元素仅为例举，本领域技术人员应理解还有其他可适用于本发明的触发元素，也应落入本发明的保护范围，为简明起见，仅以引用方式包含于此，而不做赘述。The triggering elements listed above are merely examples, and those skilled in the art should understand that there are other triggering elements that can be applied to the present invention, and should also fall within the scope of the present invention. For the sake of brevity, reference is only made herein by reference. Without repeating it.
信息返回单元520将与所述触发元素库中相匹配的商品和/或服务的相关信息返回。返回的相关信息可以包括用于详细介绍所述商品和/或服务的介绍页面以及用于通过与支付接口链接以支付所述商品和/或服务的价格的支付页面。The information return unit 520 returns information related to the goods and/or services in the trigger element library. The returned related information may include an introduction page for detailing the goods and/or services and a payment page for linking by the payment interface to pay for the price of the goods and/or services.
其中，对于汽车销售商，消费者会比较关注汽车的各项参数，并且还可在相关信息里包括一些预约购买、试驾等方面的信息。对于移动终端和家电销售商，除了销售商品的各项参数以外，还可以加入预约购买、团购等方面的信息。对于快速消费品销售商，除了介绍具体包括哪些促销商品以外，还可以加入支付页面，因为快速消费品的价格普遍不高，消费者因冲动消费而直接下单购买的可能性较大，因此通过在相关信息里增加支付页面能够使消费者在第一时间对感兴趣的快速消费品进行支付。Among them, for car dealers, consumers will pay more attention to the various parameters of the car, and can also include some information on the purchase, test drive and other aspects in the relevant information. For mobile terminals and home appliance sellers, in addition to selling various parameters of products, you can also add information such as reservation purchases and group purchases. For fast-moving consumer goods sellers, in addition to introducing specific promotional items, you can also join the payment page, because the price of fast-moving consumer goods is generally not high, consumers are more likely to purchase orders directly because of impulsive consumption, so through relevant Adding a payment page to the message enables the consumer to pay for the fast moving consumer product of interest at the first time.
另外，当消费者采用移动终端中的应用程序进行支付时，可将该消费者使用该应用程序时购买其它商品和/或服务时预留的收件人和收件人地 址等信息导入通过所述直达服务进行支付的订单中，使消费者购买不同的商品和/或服务时不需要重复输入信息，而只需要使用购买其它商品和/或服务时共同的操作流程即可以完成输入收件人名称和地址、支付等必要流程，为消费者带来了便利。In addition, when the consumer makes an payment using an application in the mobile terminal, the recipient and the recipient's place reserved when purchasing the other goods and/or services when the consumer uses the application The information such as the address is imported into the order for payment through the direct service, so that the consumer does not need to repeatedly input information when purchasing different goods and/or services, but only needs to use the common operation flow when purchasing other goods and/or services. It is possible to complete the necessary processes such as inputting the recipient's name and address, and paying for convenience.
接收显示单元420接收并显示所述特征信息对应的商品和/或服务的相关信息。具体的，接收特征信息对应的服务或商品的相关信息可由接收显示单元420通过数据流量或无线网络与已经建立连接的云端的服务器完成。当该应用程序将该相关信息显示在改移动终端的显示屏中以后，消费者可根据对该商品和/或服务的满意程度决定是否进行进一步了解或下单购买。The receiving display unit 420 receives and displays related information of the goods and/or services corresponding to the feature information. Specifically, the related information of the service or the commodity corresponding to the receiving feature information may be completed by the receiving display unit 420 through the data traffic or the wireless network and the server of the cloud that has established the connection. After the application displays the related information in the display screen of the mobile terminal, the consumer can decide whether to further understand or place an order based on the satisfaction level with the product and/or service.
本实施例所述的在用户设备处、网络设备处用于提供直达服务的装置装置，通过将消费者采集的特征信息与触发元素库中的触发元素进行匹配，能够确定消费者感兴趣的服务或商品的相关信息并直接将该相关信息呈现在消费者眼前，从而避免了冲动消费的消费者流失，并因此提供了广告的投放效率。The device device for providing a direct service at the user equipment and the network device according to this embodiment can determine the service that the consumer is interested in by matching the feature information collected by the consumer with the trigger element in the trigger element library. Or the relevant information of the commodity and directly present the relevant information to the consumer, thereby avoiding the loss of the consumer of impulsive consumption, and thus providing the efficiency of the advertisement.
需要注意的是，本发明可在软件和/或软件与硬件的组合体中被实施，例如，可采用专用集成电路(ASIC)、通用目的计算机或任何其他类似硬件设备来实现。在一个实施例中，本发明的软件程序可以通过处理器执行以实现上文所述步骤或功能。同样地，本发明的软件程序(包括相关的数据结构)可以被存储到计算机可读记录介质中，例如，RAM存储器，磁或光驱动器或软磁盘及类似设备。另外，本发明的一些步骤或功能可采用硬件来实现，例如，作为与处理器配合从而执行各个步骤或功能的电路。It should be noted that the present invention can be implemented in software and/or a combination of software and hardware, for example, using an application specific integrated circuit (ASIC), a general purpose computer, or any other similar hardware device. In one embodiment, the software program of the present invention may be executed by a processor to implement the steps or functions described above. Likewise, the software program (including related data structures) of the present invention can be stored in a computer readable recording medium such as a RAM memory, a magnetic or optical drive or a floppy disk and the like. Additionally, some of the steps or functions of the present invention may be implemented in hardware, for example, as a circuit that cooperates with a processor to perform various steps or functions.
另外，本发明的一部分可被应用为计算机程序产品，例如计算机程序指令，当其被计算机执行时，通过该计算机的操作，可以调用或提供根据本发明的方法和/或技术方案。而调用本发明的方法的程序指令，可能被存储在固定的或可移动的记录介质中，和/或通过广播或其他信号承载媒体中的数据流而被传输，和/或被存储在根据所述程序指令运行的计算机设备的工作存储器 中。在此，根据本发明的一个实施例包括一个装置，该装置包括用于存储计算机程序指令的存储器和用于执行程序指令的处理器，其中，当该计算机程序指令被该处理器执行时，触发该装置运行基于前述根据本发明的多个实施例的方法和/或技术方案。Additionally, a portion of the invention can be applied as a computer program product, such as computer program instructions, which, when executed by a computer, can invoke or provide a method and/or solution in accordance with the present invention. The program instructions for invoking the method of the present invention may be stored in a fixed or removable recording medium and/or transmitted by a data stream in a broadcast or other signal bearing medium, and/or stored in a Working memory of a computer device on which the program instructions are executed in. Herein, an embodiment in accordance with the present invention includes a device including a memory for storing computer program instructions and a processor for executing program instructions, wherein when the computer program instructions are executed by the processor, triggering The apparatus operates based on the aforementioned methods and/or technical solutions in accordance with various embodiments of the present invention.
对于本领域技术人员而言，显然本发明不限于上述示范性实施例的细节，而且在不背离本发明的精神或基本特征的情况下，能够以其他的具体形式实现本发明。因此，无论从哪一点来看，均应将实施例看作是示范性的，而且是非限制性的，本发明的范围由所附权利要求而不是上述说明限定，因此旨在将落在权利要求的等同要件的含义和范围内的所有变化涵括在本发明内。不应将权利要求中的任何附图标记视为限制所涉及的权利要求。此外，显然“包括”一词不排除其他单元或步骤，单数不排除复数。***权利要求中陈述的多个单元或装置也可以由一个单元或装置通过软件或者硬件来实现。第一，第二等词语用来表示名称，而并不表示任何特定的顺序。 It is apparent to those skilled in the art that the present invention is not limited to the details of the above-described exemplary embodiments, and the present invention can be embodied in other specific forms without departing from the spirit or essential characteristics of the invention. Therefore, the present embodiments are to be considered as illustrative and not restrictive, and the scope of the invention is defined by the appended claims instead All changes in the meaning and scope of equivalent elements are included in the present invention. Any reference signs in the claims should not be construed as limiting the claim. In addition, it is to be understood that the word "comprising" does not exclude other elements or steps. A plurality of units or devices recited in the system claims can also be implemented by a unit or device by software or hardware. The first, second, etc. words are used to denote names and do not denote any particular order.

Claims (13)

  1. 一种在用户设备处用于获取直达服务的方法，其中，包括：A method for obtaining a direct service at a user equipment, including:
    获取用于标识商品和/或服务的特征信息；Obtaining feature information for identifying goods and/or services;
    将包含所述特征信息的直达服务请求发送给网络设备；Sending a direct service request including the feature information to the network device;
    接收来自所述网络设备返回的与所述特征信息对应的商品和/或服务的相关信息。Receiving related information of goods and/or services corresponding to the feature information returned from the network device.
  2. 根据权利要求1所述的方法，其中，所述获取用于标识商品和/或服务的特征信息的步骤包括：The method of claim 1, wherein the step of obtaining feature information for identifying goods and/or services comprises:
    通过对所述商品和/或服务的图片或视频进行识别，来获取所述特征信息。The feature information is obtained by identifying a picture or video of the item and/or service.
  3. 一种在网络设备处用于提供直达服务的方法，其中，包括：A method for providing a direct service at a network device, including:
    接收来自用户设备的直达服务请求，其中，所述直达服务请求包含标识商品和/或服务的特征信息；Receiving a direct service request from a user equipment, wherein the direct service request includes feature information identifying the goods and/or services;
    将所述特征信息与触发元素库中的商品和/或服务进行匹配，以获得与所述特征信息相匹配的商品和/或服务；Matching the feature information with goods and/or services in a library of triggering elements to obtain goods and/or services that match the feature information;
    将与所述触发元素库中与所述特征信息相匹配的商品和/或服务的相关信息提供给所述用户设备。Information about the goods and/or services in the library of trigger elements that match the feature information is provided to the user device.
  4. 根据权利要求3所述的方法，其中，将所述特征信息与触发元素库中的商品和/或服务进行匹配的步骤包括：The method of claim 3, wherein the step of matching the feature information with a commodity and/or service in a library of triggering elements comprises:
    确定将所述特征信息与所述触发元素库中的每个商品和/或服务的多个触发元素的进行匹配程度；Determining a degree of matching the feature information with a plurality of trigger elements of each item and/or service in the trigger element library;
    若所述特征信息与一触发元素的匹配程度超过阈值，则确定该触发元素对应的商品和/或服务为所述特征信息标识的商品和/或服务。If the matching degree of the feature information with a trigger element exceeds a threshold, determining that the commodity and/or service corresponding to the trigger element is the commodity and/or service identified by the feature information.
  5. 根据权利要求3所述的方法，其中，所述商品和/或服务的相关信 息包括：The method of claim 3 wherein said goods and/or services are associated Information includes:
    用于介绍所述商品和/或服务的介绍页面；以及An introduction page for introducing the goods and/or services;
    用于通过与支付接口链接以支付所述商品和/或服务的价格的支付页面。A payment page for linking the price of the goods and/or services by linking with a payment interface.
  6. 一种在用户设备处用于获取直达服务的装置，其中，包括：An apparatus for obtaining a direct service at a user equipment, including:
    用于获取用于标识商品和/或服务的特征信息的装置；Means for obtaining feature information for identifying goods and/or services;
    用于将包含所述特征信息的直达服务请求发送给网络设备的装置；Means for transmitting a direct service request including the feature information to a network device;
    用于接收所述网络设备返回的与所述特征信息对应的商品和/或服务的相关信息的装置。Means for receiving related information of goods and/or services corresponding to the feature information returned by the network device.
  7. 根据权利要求6所述的装置，其中，所述获取用于标识商品和/或服务的特征信息的装置用于：The apparatus of claim 6, wherein said means for obtaining feature information for identifying goods and/or services is for:
    通过对所述商品和/或服务的图片或视频进行识别，来获取所述特征信息。The feature information is obtained by identifying a picture or video of the item and/or service.
  8. 一种在网络设备处用于提供直达服务的装置，其中，包括：A device for providing a direct service at a network device, including:
    用于接收来自用户设备的直达服务请求的装置，其中，所述直达服务请求携带标识商品和/或服务的特征信息；Means for receiving a direct service request from a user equipment, wherein the direct service request carries characteristic information identifying the goods and/or services;
    用于将所述特征信息与触发元素库中的商品和/或服务进行匹配，以获得与所述特征信息相匹配的商品和/或服务的装置；Means for matching the feature information with goods and/or services in a library of triggering elements to obtain goods and/or services that match the feature information;
    用于将所述触发元素库中与所述特征信息相匹配的商品和/或服务的相关信息提供给所述用户设备的装置。Means for providing information related to the goods and/or services in the library of trigger elements that match the feature information to the user equipment.
  9. 根据权利要求8所述的装置，其中，所述将所述特征信息与触发元素库中的商品和/或服务进行匹配的装置包括：The apparatus of claim 8, wherein the means for matching the feature information with a commodity and/or service in a library of triggering elements comprises:
    匹配单元，用于确定所述特征信息与所述触发元素库中的每个商品和/或服务的多个触发元素的进行匹配程度；a matching unit, configured to determine a degree of matching between the feature information and a plurality of trigger elements of each item and/or service in the trigger element library;
    确定单元，用于，若所述特征信息与一触发元素的匹配程度超过阈值， 则确定该触发元素对应的商品和/或服务为所述特征信息标识的商品和/或服务。a determining unit, configured to: if the matching degree of the feature information and a trigger element exceeds a threshold, Then, it is determined that the commodity and/or service corresponding to the trigger element is the commodity and/or service identified by the feature information.
  10. 根据权利要求8所述的装置，其中，所述商品和/或服务的相关信息包括：The apparatus of claim 8 wherein the information related to the goods and/or services comprises:
    用于介绍所述商品和/或服务的介绍页面；以及An introduction page for introducing the goods and/or services;
    用于通过与支付接口链接以支付所述商品和/或服务的价格的支付页面。A payment page for linking the price of the goods and/or services by linking with a payment interface.
  11. 一种非易失性计算机可读介质，所述非易失性计算机可读介质包括计算机代码，当所述计算机代码被执行时，如权利要求1至5中任一项所述的方法被执行。A non-transitory computer readable medium comprising computer code, the method of any one of claims 1 to 5 being executed when the computer code is executed .
  12. 一种计算机程序产品，当所述计算机程序产品被计算机设备执行时，如权利要求1至5中任一项所述的方法被执行。A computer program product, when the computer program product is executed by a computer device, the method of any one of claims 1 to 5 being performed.
  13. 一种计算机设备，所述计算机设备包括存储器和处理器，所述存储器中存储有计算机代码，所述处理器被配置来通过执行所述计算机代码以执行如权利要求1至5中任一项所述的方法。 A computer device comprising a memory and a processor, the memory storing computer code, the processor being configured to perform the computer code according to any one of claims 1 to 5 The method described.
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