WO2016051620A1 - Device for controlling display of moving-image tag comment, and computer for managing advertisement - Google Patents

Device for controlling display of moving-image tag comment, and computer for managing advertisement Download PDF

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Publication number
WO2016051620A1
WO2016051620A1 PCT/JP2015/002277 JP2015002277W WO2016051620A1 WO 2016051620 A1 WO2016051620 A1 WO 2016051620A1 JP 2015002277 W JP2015002277 W JP 2015002277W WO 2016051620 A1 WO2016051620 A1 WO 2016051620A1
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Prior art keywords
video
tag
moving image
comment
distribution
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PCT/JP2015/002277
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French (fr)
Japanese (ja)
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彰洋 志村
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株式会社電通
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Priority to JP2015524271A priority Critical patent/JPWO2016051620A1/en
Publication of WO2016051620A1 publication Critical patent/WO2016051620A1/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F13/00—Interconnection of, or transfer of information or other signals between, memories, input/output devices or central processing units
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2665—Gathering content from different sources, e.g. Internet and satellite
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications

Definitions

  • the present invention relates to a moving image tag comment display control device, and more particularly to display / non-display of a comment.
  • Patent Document 1 discloses a playback technique that enables a user who viewed a moving image to annotate a desired position of the streaming moving image and allows another user to view the annotation and reproduce it from the middle. This is expected to improve access to streaming video using search results from search engines.
  • Patent Document 1 As a tag comment, there are a lot of terms representing subjective evaluations such as “XX-chan, cute ⁇ ”, “voice is strange” like Nico Nico Douga (registered trademark), Sometimes it is granted. In this case, if it is a screen like FIG. 3 of patent document 1, all the tag positions and the provided comment will be displayed.
  • the present invention provides a system that solves the problems as described above, and that can improve the evaluation on the video site in the video tag comment display process in which many comments can be added in the middle of the video. With the goal. It is another object of the present invention to provide an advertisement management apparatus that enables effective advertisement using such comments.
  • the moving image tag comment display control device is: 1) a reproduction position of the distributed moving image data given from a user terminal and a moving image comment desired to be displayed at the reproduction position as moving image tagging data; Video tag storage means for storing the video in association with the video, 2) When receiving the video distribution request specifying the video to be distributed, the video requested by the video distribution computer is distributed and associated with the video to be distributed Video tag data is read from the video tag storage means, and is transmitted to the user terminal that requested the video distribution request. 3) The user terminal that requested the video distribution request from the attribute storage means that stores user attributes. 4) the distribution control unit reads from the moving image tag storage unit. Of Video tag data issued, if a video response that matches the user attribute is delivered to the user terminal.
  • a video comment that matches the user attribute can be distributed to the user terminal. Accordingly, it is possible to increase the possibility that the operator of the user terminal will only be able to view the distributed video, and as a result, it is possible to provide video content with a high advertising effect.
  • the distribution control means analyzes the semantics of the moving image comment and determines whether or not it matches the user attribute. Therefore, a moving image comment that matches the user attribute can be distributed to the user terminal. Thereby, the moving image comment which matches the said user attribute can be delivered from the semantic analysis of the said moving image comment.
  • the distribution control means extracts a keyword from the video comment, and when there is a positive expression as a word other than the keyword, Judge that it matches. Thereby, when there is a positive expression as a word other than the keyword, a moving image comment that matches the user attribute can be distributed.
  • the distribution control means extracts a keyword from the video comment, and when there is a negative expression as a word other than the keyword, Judge that it does not match. Thereby, when there is a negative expression as a word other than the keyword, the moving image comment that matches the user attribute can be excluded from the distribution target.
  • the distribution control means estimates the user attribute from the action history of the user. Therefore, a video comment can be distributed based on the user's action history.
  • the distribution control means excludes the corresponding playback position information from the distribution target for the video comment that is not the distribution target. Therefore, it is possible to make the user feel as if there is no video comment itself that seems to be undesirable for the user.
  • the distribution control means distributes so that marks close to the reproduction position are displayed together. Therefore, a mark at the same reproduction position can be clearly displayed.
  • the marks displayed together have a characteristic of informing that they are collected. Therefore, the user can know that a plurality of marks are collected.
  • the distribution control means distributes in the comment hidden mode in which the comment of the mark is displayed. Therefore, when the mark is not selected, the comment can be prevented from being displayed.
  • the advertisement management system provides a Web server that distributes a moving image distribution script to the user terminal when a distribution request for a moving image file to be distributed with a reproduction position specified is given from the user terminal, the moving image 10.
  • moving image distribution comprising: a moving image distribution computer that distributes a target moving image upon receiving a distribution request from the user terminal based on a distribution script; and the moving image tag comment display control device according to claim 1.
  • the video tag comment display control device inserts and stores an advertisement insertion tag at a reproduction position of the video tagging data. Therefore, it is possible to insert an advertisement in accordance with the comment given in the middle of the moving image.
  • the computer group which comprises the moving image delivery system 1 concerning this invention is shown.
  • FIG. 1 shows a schematic diagram of a moving image distribution system 1 according to the present invention.
  • the moving image distribution system 1 includes a Web server 3, a streaming server 7, a tag management server 5, and a user computer 10.
  • the Web server 3 and the streaming server 7 are the same as those that perform conventional video streaming distribution. That is, when a video distribution request specifying a file and its playback start time is given from the browser program of the user computer 10 to the Web server 3, HTML data is returned from the Web server 3 to the user computer 10. In response to the HTML data, display is performed outside the moving image area.
  • HTML data includes a moving image acquisition tag.
  • the browser program of the user computer 10 requests the streaming server 7 for streaming distribution of a desired moving image file from a desired reproduction start time based on the moving image acquisition tag. Thereby, streaming delivery is performed from the middle of the moving image.
  • the tag management server 5 is a server that performs tag management for the moving image distributed in this way, and includes a moving image tag storage unit 11, a distribution control unit 12, and a user attribute acquisition unit 13.
  • the moving image tag storage means 11 stores the reproduction position of the distributed moving image data given from the user computer and the moving image comment desired to be displayed at the reproduction position in association with the moving image as moving image tagging data.
  • the distribution control unit 12 distributes the video from the streaming server 7 and reads out the video tag data associated with the video to be distributed from the video tag storage unit 12. Then, it transmits it to the user computer 10 which has requested the moving image distribution.
  • the user attribute acquisition unit 13 acquires the attribute of the user who operates the user computer that has requested the moving image distribution from the attribute storage unit that stores the user attribute.
  • the distribution control unit 11 distributes the video tag data read from the video tag storage unit 12 to the user computer if the video comment matches the user attribute.
  • FIG. 1 The hardware configuration of the tag management server 5 shown in FIG. 1 will be described with reference to FIG. The figure shows an example of a hardware configuration in which the tag management server 5 is configured using a CPU.
  • the tag management server 5 includes a CPU 23, a memory 27, a hard disk 26, a monitor 30, an optical drive 25, an input device 28, a communication board 31, and a bus line 29.
  • the CPU 23 controls each unit via the bus line 29 according to each program stored in the hard disk 26.
  • the hard disk 26 stores a comment storage unit 26C, an operating system program 26o (hereinafter abbreviated as OS), a comment analysis program 26J, and a main program 26p.
  • OS operating system program
  • main program 26p main program
  • the comment storage unit 26C stores a comment attached to an arbitrary reproduction position by the user who has reproduced the moving image, as shown in FIG.
  • the comment analysis program 26J determines whether each comment is positive or negative.
  • This program stores an NG word dictionary as shown in FIG. 4, analyzes each comment, and determines whether each comment is positive or negative using the NG word dictionary. For example, if “she is cute”, morphological analysis is performed to determine whether an NG word is included. In this case, it is divided into “she”, “ha”, and “cute”, and none of them includes the NG word shown in FIG. 4, so that it is determined as a positive comment. On the other hand, a comment “terrible” corresponds to the NG word shown in FIG.
  • the main program 26p displays a comment associated with the moving image reproduction as shown in FIG. Details will be described later.
  • Windows 2008® R2 registered trademark or trademark
  • OS operating system program
  • Each program is read from the CD-ROM 25a storing the program via the optical drive 25 and installed in the hard disk 26.
  • a program such as a flexible disk (FD) or an IC card may be installed on a hard disk from a computer-readable recording medium. Furthermore, it may be downloaded using a communication line.
  • FD flexible disk
  • IC card integrated circuit card
  • the program stored in the CD-ROM is indirectly executed by the computer by installing the program from the CD-ROM to the hard disk 26.
  • the present invention is not limited to this, and the program stored in the CD-ROM may be directly executed from the optical drive 25.
  • programs that can be executed by a computer are not only programs that can be directly executed by being installed as they are, but also programs that need to be converted into other forms (for example, those that have been compressed) In addition, those that can be executed in combination with other module parts are also included.
  • FIG. 6 shows data exchange in the movie comment display processing.
  • a user X logs in to the Web server 3 from the user computer 10 shown in FIG. 1 and plays a specific video from a specific playback start time, and a comment tag attached to this video is sent to the user computer 10.
  • the case of displaying will be described.
  • the Web server 3, the streaming server 7, and the tag management server 5 perform the following data transmission / reception with the user computer 10.
  • the operator of the user computer 10 After logging in, the operator of the user computer 10 makes a video distribution request specifying the file name and playback start time to the Web server 3 from a browser program (not shown) (step S1 in FIG. 6).
  • the Web server 3 delivers the HTML data to the user computer 10.
  • HTML data includes drawing image data for displaying a frame, image data of various buttons, and URL of an access destination file for obtaining moving image data to be displayed in the frame (step S2). ).
  • user attributes are not only static attributes of the user (age, gender, interest, etc.), but also dynamic behavior history (past search history, browsing tendency of a specific website, etc.), etc. . The use of user attributes will be described later.
  • the browser program of the user computer 10 draws an image outside the moving image area based on the HTML data and displays it on the monitor (step S3) (not shown).
  • the received HTML data includes a script for acquiring a moving image
  • the browser program of the user computer 10 acquires a moving image based on the script in parallel with step S3 (step S4). Specifically, since the URL of the moving image data acquisition destination including the file name and playback start time received by the Web server 3 is included in the HTML data, the URL is accessed.
  • the streaming server 7 performs streaming distribution of the specified moving image file from the specified reproduction position (step S5).
  • the browser program of the user computer 10 displays the distributed moving image data in the moving image frame of the monitor (step S6) (not shown).
  • the received HTML data includes a script for acquiring its own user attributes and comments, and the browser program of the user computer 10 performs tag management for acquiring comments using the user attributes in parallel with step S3. This is performed on the server 5 (step S7).
  • the tag management server 5 distinguishes between comments to be distributed and comments not to be distributed based on the received user attributes (step S8).
  • the user X wants to view a movie in which the group Y shown in FIG. 5 appears, and the user X is a fan of the group Y. There are positive comments and negative comments in the video in which such a group Y appears. If there are many negative comments and all tag comments are distributed to the user X, the user X who is a fan of the group Y may stop playing the video and move to another website.
  • the viewing of the distribution video can be maintained for a long time.
  • Whether the comment is negative or not may be determined by the comment analysis program 26J.
  • the tag management server 5 distributes the comment to be distributed to the user computer 10 (step S9), and the user computer 10 displays the comment (step S10). Thereby, as shown in FIG. 5, the comment which is not preferable for the user is not displayed.
  • a screen 1K is a main screen.
  • a tag with a comment can be assigned to an arbitrary playback position on the main screen.
  • the user computer 10 When the user computer 10 receives the tag assignment command from the user (step S11), it makes a comment write request to the tag management server 5 (step S12).
  • the tag management server 5 adds this comment to the comment storage unit 26C shown in FIG. 3 together with the reproduction position, and adds an advertisement insertion tag to the reproduction position. Thereby, an individual advertisement can be performed in the middle of moving image distribution. Moreover, since a negative comment is not displayed about the moving image on which such an advertisement is displayed, an advertising effect can be expected.
  • the semantic analysis of the tag comment is performed to determine whether or not the user attribute is matched.
  • the keyword that the user is interested in is determined from the user attribute, It may be determined whether or not the keyword is included in the tag comment, and if there is a positive expression as a word other than the keyword, it may be determined that the tag attribute matches the user attribute.
  • a keyword may be extracted from each video comment, and if there is a negative expression as a word other than the keyword, it may be determined that it does not match the user attribute.
  • the user attribute is used to exclude the negative comment that the user does not want to display, but even if the user attribute is not used, all negative comments are excluded. You may make it do.
  • the tag comment may be displayed at the timing when the playback position with the tag is attached.
  • all but negative comments are acquired, but in the case of intermediate playback, only comments added after the playback start position may be acquired.
  • the user attribute is received as a cookie from the logged-in Web 3, but it is also possible to log in with an ID of another website and receive the user attribute of the logged-in ID as a cookie.
  • the user attribute may be received as an attribute associated with the G-mail address as a cookie. Even if it is not such a cookie, any user attribute can be received.
  • marks close to the playback position may be displayed together.
  • the marks displayed together may be displayed with characteristics (for example, size, color, etc.) that can be distinguished from normal marks so that it can be notified that the marks have been collected.
  • all of the acquired comments are displayed. However, when a corresponding icon is selected, the comment associated with the mark is distributed in the comment hidden mode, and the user computer 10 is displayed. May be displayed / hidden.
  • comments including negative ones are acquired by the user computer 10 and are hidden by default.
  • the comment of the mark is displayed. May be.
  • the moving image data is distributed from the streaming server 7, and the control buttons for other moving images are distributed from the Web server 3.
  • the present invention is not limited to this, and the streaming server 7 may distribute the moving image frame including the control button.
  • the video tag comment display control device provides an advertisement insertion tag reading means for reading the advertisement insertion tag, and an advertisement frame at a reproduction position corresponding to the advertisement insertion tag of the video to be distributed based on the advertisement insertion tag.
  • the present invention can be used as an advertisement management system that further includes an advertisement determination computer having an advertisement determination unit that determines to place an advertisement.
  • advertisement insertion tag reading means and advertisement determination means may adopt a known configuration such as DSP (DEMAND-Side Platform).

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Abstract

　[Problem] To arrange an advertisement by utilizing a comment at a moving-image site. [Solution] A moving-image tag storage means 11 stores a reproduction position and comment for delivered moving-image data, the reproduction position and comment having been given by a user computer, as moving-image tagged data in association with the moving image. A delivery control means 12 reads out the moving-image tag data associated with a moving image to be delivered from the moving-image tag storage means 12, and transmits the read-out moving-image tag data to a user computer that requested the delivery of the moving image. A user attribute acquisition means 13 acquires the attributes of a user who operates a user computer 10 that requested the delivery of the moving image. When the moving-image data read out from the moving-image tag storage means 12 contains a moving-image comment that matches the user attribute, the delivery control means 11 delivers the moving-image comment to the user computer 10.

Description

動画タグコメント表示制御装置および広告管理コンピュータVideo tag comment display control device and advertisement management computer
　この発明は、動画タグコメント表示制御装置に関し、特にコメントの表示・非表示に関する。　 The present invention relates to a moving image tag comment display control device, and more particularly to display / non-display of a comment. *
　特許文献１には、ストリーミング動画についてこの動画を見たユーザが所望の位置に注釈をつけて、別のユーザが注釈をみて、途中からの再生を可能にする再生技術が開示されている。これにより、検索エンジンによる検索結果を利用したストリーミング動画へのアクセスが向上するものと期待される。 Patent Document 1 discloses a playback technique that enables a user who viewed a moving image to annotate a desired position of the streaming moving image and allows another user to view the annotation and reproduce it from the middle. This is expected to improve access to streaming video using search results from search engines.
特開2008-24091号公報JP 2008-24091 A
　しかしながら、特許文献１においては、タグのコメントとして、ニコニコ動画(登録商標)のような「○○ちゃん、かわいい～」、「声が変だ～」というような主観的評価を表す用語が多数、付与される場合もある。この場合、特許文献１の図３のような画面であれば、タグ位置および付与されているコメントがすべて表示される。 However, in Patent Document 1, as a tag comment, there are a lot of terms representing subjective evaluations such as “XX-chan, cute ~”, “voice is strange” like Nico Nico Douga (registered trademark), Sometimes it is granted. In this case, if it is a screen like FIG. 3 of patent document 1, all the tag positions and the provided comment will be displayed.
　もし、前記あるタレントのファンが第三者の評価としてネガティブなコメントが多数なされていると、せっかく検索エンジンからたどり着いたのに、当該動画をユーザが再生することなく、別のサイトに移動してしまうおそれがある。 If a certain fan of a talent receives a lot of negative comments as a third party's evaluation, he or she has arrived from a search engine and moved to another site without playing the video. There is a risk that.
　本発明は、上記のような問題点を解決して、動画の途中に多くのコメントを付すことのできる動画タグコメントの表示処理において、当該動画サイトにおける評価向上を可能とするシステムを提供することを目的とする。また、かかるコメントを利用した効果的な広告を可能とする広告管理装置を提供することを目的とする。 The present invention provides a system that solves the problems as described above, and that can improve the evaluation on the video site in the video tag comment display process in which many comments can be added in the middle of the video. With the goal. It is another object of the present invention to provide an advertisement management apparatus that enables effective advertisement using such comments.
　この発明の特徴、他の目的、用途、効果等は、実施例および図面を参酌することにより明らかになるであろう。 The features, other objects, uses, effects, etc. of the present invention will become clear by referring to the examples and drawings.
　(1)本発明にかかる動画タグコメント表示制御装置は、1)ユーザ端末から与えられた、前記配信した動画データの再生位置および当該再生位置に表示を希望する動画コメントを、動画タグ付けデータとして動画に対応づけて記憶する動画タグ記憶手段、2)配信する動画を特定した動画配信要求を受けとると、動画配信コンピュータから要求された動画を配信させるとともに、前記配信する動画と対応づけられている動画タグデータを前記動画タグ記憶手段から読み出して、前記動画配信要求をしたユーザ端末に送信する配信制御手段、3)ユーザの属性を記憶する属性記憶手段から、前記動画配信要求をしたユーザ端末を操作するユーザの属性を取得するユーザ属性取得手段、を備えており、4)前記配信制御手段は、前記動画タグ記憶手段から読み出した動画タグデータのうち、前記ユーザ属性に合致する動画コメントである場合には、前記ユーザ端末に配信する。 (1) The moving image tag comment display control device according to the present invention is: 1) a reproduction position of the distributed moving image data given from a user terminal and a moving image comment desired to be displayed at the reproduction position as moving image tagging data; Video tag storage means for storing the video in association with the video, 2) When receiving the video distribution request specifying the video to be distributed, the video requested by the video distribution computer is distributed and associated with the video to be distributed Video tag data is read from the video tag storage means, and is transmitted to the user terminal that requested the video distribution request. 3) The user terminal that requested the video distribution request from the attribute storage means that stores user attributes. 4) the distribution control unit reads from the moving image tag storage unit. Of Video tag data issued, if a video response that matches the user attribute is delivered to the user terminal.
　したがって、前記ユーザ属性に合致する動画コメントを前記ユーザ端末に配信できる。これにより、前記ユーザ端末の操作者を、当該配信している動画の視聴にとどまらせる可能性を高くして、その結果、広告効果の高い動画コンテンツを提供することができる。 Therefore, a video comment that matches the user attribute can be distributed to the user terminal. Accordingly, it is possible to increase the possibility that the operator of the user terminal will only be able to view the distributed video, and as a result, it is possible to provide video content with a high advertising effect.
　(2)本発明にかかる動画タグコメント表示制御装置においては、前記配信制御手段は、動画コメントの意味解析をし、前記ユーザ属性に合致するか否か判断する。したがって、前記ユーザ属性に合致する動画コメントを前記ユーザ端末に配信できる。これにより、前記動画コメントの意味解析から前記ユーザ属性に合致する動画コメントを配信することができる。 (2) In the moving image tag comment display control device according to the present invention, the distribution control means analyzes the semantics of the moving image comment and determines whether or not it matches the user attribute. Therefore, a moving image comment that matches the user attribute can be distributed to the user terminal. Thereby, the moving image comment which matches the said user attribute can be delivered from the semantic analysis of the said moving image comment.
　(3)本発明にかかる動画タグコメント表示制御装置においては、前記配信制御手段は、動画コメントからキーワードを抽出して、前記キーワード以外の単語として肯定的表現がある場合には、前記ユーザ属性に合致すると判断する。これにより、前記キーワード以外の単語として肯定的表現がある場合に、前記ユーザ属性に合致する動画コメントを配信することができる。 (3) In the video tag comment display control device according to the present invention, the distribution control means extracts a keyword from the video comment, and when there is a positive expression as a word other than the keyword, Judge that it matches. Thereby, when there is a positive expression as a word other than the keyword, a moving image comment that matches the user attribute can be distributed.
　(4)本発明にかかる動画タグコメント表示制御装置においては、前記配信制御手段は、動画コメントからキーワードを抽出して、前記キーワード以外の単語として否定的表現がある場合には、前記ユーザ属性に合致しないと判断する。これにより、前記キーワード以外の単語として否定的表現がある場合に、前記ユーザ属性に合致する動画コメントは配信対象から除外することができる。 (4) In the video tag comment display control device according to the present invention, the distribution control means extracts a keyword from the video comment, and when there is a negative expression as a word other than the keyword, Judge that it does not match. Thereby, when there is a negative expression as a word other than the keyword, the moving image comment that matches the user attribute can be excluded from the distribution target.
　(5)本発明にかかる動画タグコメント表示制御装置においては、前記配信制御手段は、前記ユーザ属性は、そのユーザの行動履歴から推定する。したがって、前記ユーザの行動履歴に基づいて動画コメントを配信することができる。 (5) In the moving image tag comment display control device according to the present invention, the distribution control means estimates the user attribute from the action history of the user. Therefore, a video comment can be distributed based on the user's action history.
　(6)本発明にかかる動画タグコメント表示制御装置においては、前記配信制御手段は、前記配信対象としなかった動画コメントについて、対応する再生位置情報も配信対象から除外する。したがって、前記ユーザにとって、好ましくないであろうと思われる動画コメントそれ自体が存在しないかのように前記ユーザに感じさせることができる。 (6) In the video tag comment display control device according to the present invention, the distribution control means excludes the corresponding playback position information from the distribution target for the video comment that is not the distribution target. Therefore, it is possible to make the user feel as if there is no video comment itself that seems to be undesirable for the user.
　(7)本発明にかかる動画タグコメント表示制御装置においては、前記配信制御手段は、再生位置が近いマークはまとめて表示するように、配信する。したがって、同じような再生位置にあるマークをスッキリと表示させることができる。 (7) In the moving image tag comment display control device according to the present invention, the distribution control means distributes so that marks close to the reproduction position are displayed together. Therefore, a mark at the same reproduction position can be clearly displayed.
　(8)本発明にかかる動画タグコメント表示制御装置においては、前記まとめて表示されたマークは、まとめられたことが報知される特性を有する。したがって、ユーザは複数のマークがまとめられていることを知ることができる。 (8) In the moving image tag comment display control device according to the present invention, the marks displayed together have a characteristic of informing that they are collected. Therefore, the user can know that a plurality of marks are collected.
　(9)本発明にかかる動画タグコメント表示制御装置においては、前記配信制御手段は、前記マークを選択すると、そのマークのコメントが表示されるコメント隠しモードで配信する。したがって、前記マークを選択しない場合には、前記コメントを表示しないようにすることができる。 (9) In the video tag comment display control device according to the present invention, when the mark is selected, the distribution control means distributes in the comment hidden mode in which the comment of the mark is displayed. Therefore, when the mark is not selected, the comment can be prevented from being displayed.
　(10)本発明にかかる広告管理システムは、ユーザ端末から、再生位置を指定した配信対象の動画ファイルの配信要求が与えられると、前記ユーザ端末に、動画配信スクリプトを配信するWebサーバ、前記動画配信スクリプトに基づいて、前記ユーザ端末から配信要求を受けとると、対象の動画を配信する動画配信コンピュータ、請求項１～請求項９のいずれかの動画タグコメント表示制御装置、を備えた動画配信における広告管理システムであって、前記動画タグコメント表示制御装置は、前記動画タグ付けデータの再生位置に広告挿入タグを挿入して記憶する。したがって、動画の途中に付与されたコメントにあわせて、広告を挿入することが可能となる。
(10) The advertisement management system according to the present invention provides a Web server that distributes a moving image distribution script to the user terminal when a distribution request for a moving image file to be distributed with a reproduction position specified is given from the user terminal, the moving image 10. In moving image distribution comprising: a moving image distribution computer that distributes a target moving image upon receiving a distribution request from the user terminal based on a distribution script; and the moving image tag comment display control device according to claim 1. In the advertisement management system, the video tag comment display control device inserts and stores an advertisement insertion tag at a reproduction position of the video tagging data. Therefore, it is possible to insert an advertisement in accordance with the comment given in the middle of the moving image.
　(11)本発明にかかる動画配信における広告管理システムにおいては、さらに、前記広告挿入タグを読み出す広告挿入タグ読み出し手段および前記広告挿入タグに基づいて、前記配信する動画の広告挿入タグに対応する再生位置の広告枠に広告を出稿するよう決定する広告決定手段を有する広告決定装置を備えている。したがって、動画の途中に付与されたコメントにあわせて、広告を挿入することが可能となる。 (11) In the advertisement management system for moving picture distribution according to the present invention, further, reproduction corresponding to the advertisement insertion tag of the moving picture to be distributed based on the advertisement insertion tag reading means for reading the advertisement insertion tag and the advertisement insertion tag An advertisement determining device having an advertisement determining unit that determines to place an advertisement in the advertisement space at the position is provided. Therefore, it is possible to insert an advertisement in accordance with the comment given in the middle of the moving image.
この発明にかかる動画配信システム１を構成するコンピュータ群を示す。The computer group which comprises the moving image delivery system 1 concerning this invention is shown. タグ管理サーバ５のハードウエア構成である。This is a hardware configuration of the tag management server 5. コメント記憶部に記憶されるデータの一例である。It is an example of the data memorize | stored in a comment memory | storage part. 否定表現を判断する辞書の一例である。It is an example of the dictionary which judges negative expression. 配信される動画画面の一例である。It is an example of the moving image screen delivered. 全体の処理概要を示す図である。It is a figure which shows the whole process outline | summary.
１．全体構成
機能ブロック図
　図１に、本発明にかかる動画配信システム１の概要図を示す。動画配信システム１は、Webサーバ３、ストリーミングサーバ７、タグ管理サーバ５、ユーザコンピュータ１０を備えている。 1. Overall Configuration Functional Block Diagram FIG. 1 shows a schematic diagram of a moving image distribution system 1 according to the present invention. The moving image distribution system 1 includes a Web server 3, a streaming server 7, a tag management server 5, and a user computer 10.
　Webサーバ３およびストリーミングサーバ７は、従来の動画ストリーミング配信を行うものと同じである。すなわち、ユーザコンピュータ１０のブラウザプログラムから、ファイルおよびその再生開始時間を特定した動画配信要求が、Webサーバ３に与えられると、Webサーバ３からHTMLデータがユーザコンピュータ１０に返信される。かかるHTMLデータを受けて、動画領域以外の表示を行う。また、かかるHTMLデータには、動画取得タグが含まれている。 The Web server 3 and the streaming server 7 are the same as those that perform conventional video streaming distribution. That is, when a video distribution request specifying a file and its playback start time is given from the browser program of the user computer 10 to the Web server 3, HTML data is returned from the Web server 3 to the user computer 10. In response to the HTML data, display is performed outside the moving image area. Such HTML data includes a moving image acquisition tag.
　ユーザコンピュータ１０のブラウザプログラムは、かかる動画取得タグに基づき、ストリーミングサーバ７に、希望する再生開始時刻から希望する動画ファイルのストリーミング配信の要求を行う。これにより、動画の途中からストリーミング配信がなされる。 The browser program of the user computer 10 requests the streaming server 7 for streaming distribution of a desired moving image file from a desired reproduction start time based on the moving image acquisition tag. Thereby, streaming delivery is performed from the middle of the moving image.
　タグ管理サーバ５は、このようにして配信される動画についてのタグ管理を行うサーバであって、動画タグ記憶手段１１、配信制御手段１２、ユーザ属性取得手段１３、を備えている。 The tag management server 5 is a server that performs tag management for the moving image distributed in this way, and includes a moving image tag storage unit 11, a distribution control unit 12, and a user attribute acquisition unit 13.
　動画タグ記憶手段１１は、ユーザコンピュータから与えられた、前記配信した動画データの再生位置および当該再生位置に表示を希望する動画コメントを、動画タグ付けデータとして動画に対応づけて記憶する。配信制御手段１２は、配信する動画を特定した動画配信要求を受けとると、ストリーミングサーバ７から動画を配信させるとともに、前記配信する動画と対応づけられている動画タグデータを動画タグ記憶手段１２から読み出して、前記動画配信要求をしたユーザコンピュータ１０に送信する。 The moving image tag storage means 11 stores the reproduction position of the distributed moving image data given from the user computer and the moving image comment desired to be displayed at the reproduction position in association with the moving image as moving image tagging data. When receiving the video distribution request specifying the video to be distributed, the distribution control unit 12 distributes the video from the streaming server 7 and reads out the video tag data associated with the video to be distributed from the video tag storage unit 12. Then, it transmits it to the user computer 10 which has requested the moving image distribution.
　また、ユーザ属性取得手段１３は、ユーザの属性を記憶する属性記憶手段から、前記動画配信要求をしたユーザコンピュータを操作するユーザの属性を取得する。配信制御手段１１は、動画タグ記憶手段１２から読み出した動画タグデータのうち、前記ユーザ属性に合致する動画コメントである場合には、前記ユーザコンピュータに配信する。 Also, the user attribute acquisition unit 13 acquires the attribute of the user who operates the user computer that has requested the moving image distribution from the attribute storage unit that stores the user attribute. The distribution control unit 11 distributes the video tag data read from the video tag storage unit 12 to the user computer if the video comment matches the user attribute.
　２．ハードウェア構成
　図１に示すタグ管理サーバ５のハードウェア構成について、図２を用いて説明する。同図は、タグ管理サーバ５を、ＣＰＵを用いて構成したハードウェア構成の一例である。 2. Hardware Configuration The hardware configuration of the tag management server 5 shown in FIG. 1 will be described with reference to FIG. The figure shows an example of a hardware configuration in which the tag management server 5 is configured using a CPU.
　タグ管理サーバ５は、ＣＰＵ２３、メモリ２７、ハードディスク２６、モニタ３０、光学式ドライブ２５、入力デバイス２８、通信ボード３１、およびバスライン２９を備えている。ＣＰＵ２３は、ハードディスク２６に記憶された各プログラムにしたがいバスライン２９を介して、各部を制御する。 The tag management server 5 includes a CPU 23, a memory 27, a hard disk 26, a monitor 30, an optical drive 25, an input device 28, a communication board 31, and a bus line 29. The CPU 23 controls each unit via the bus line 29 according to each program stored in the hard disk 26.
　ハードディスク２６は、コメント記憶部２６C、オペレーティングシステムプログラム２６ｏ（以下ＯＳと略す）、コメント解析プログラム２６J、メインプログラム２６ｐが記憶される。 The hard disk 26 stores a comment storage unit 26C, an operating system program 26o (hereinafter abbreviated as OS), a comment analysis program 26J, and a main program 26p.
　コメント記憶部２６Cは、当該動画を再生したユーザが図３に示すように、任意の再生位置に付したコメントを記憶する。 The comment storage unit 26C stores a comment attached to an arbitrary reproduction position by the user who has reproduced the moving image, as shown in FIG.
　コメント解析プログラム２６Jは、各コメントが肯定的か否定的かを判断する。このプログラムは、図４に示すようなNGワード辞書を記憶しており、各コメントを解析し、前記NGワード辞書を用いて各コメントが肯定的か否定的かを判断する。例えば、「彼女はかわいい」であれば、形態素解析を行ない、NGワードが含まれているか判断する。この場合、「彼女」「は」「かわいい」に分けられて、いずれも図４に示すNGワードは含まれていないので、肯定的なコメントであると判断する。これに対して、「ひどい」というコメントであれば、図４に示すNGワードに該当するので、否定的なコメントと判断する。 The comment analysis program 26J determines whether each comment is positive or negative. This program stores an NG word dictionary as shown in FIG. 4, analyzes each comment, and determines whether each comment is positive or negative using the NG word dictionary. For example, if “she is cute”, morphological analysis is performed to determine whether an NG word is included. In this case, it is divided into “she”, “ha”, and “cute”, and none of them includes the NG word shown in FIG. 4, so that it is determined as a positive comment. On the other hand, a comment “terrible” corresponds to the NG word shown in FIG.
　なお、「悪くないね」というようなコメントの場合、NGワードを含んでいるが、これを全体として否定しているコメントもある。この場合には、NGワードをさらに否定しているので、全体としては肯定であると判断する。 In addition, in the case of a comment such as “It ’s not bad”, it contains an NG word, but there are some comments that deny it as a whole. In this case, since the NG word is further denied, it is determined that the whole is affirmative.
　メインプログラム２６ｐは、図５に示すような動画再生時に、対応づけられたコメントを表示する。詳細は後述する。 The main program 26p displays a comment associated with the moving image reproduction as shown in FIG. Details will be described later.
　本実施形態においては、オペレーティングシステムプログラム（ＯＳ）２６ｏとして、Windows2008 R2（登録商標または商標）を採用したが、これに限定されるものではない。 In this embodiment, Windows 2008® R2 (registered trademark or trademark) is adopted as the operating system program (OS) 26o, but the present invention is not limited to this.
　なお、上記各プログラムは、光学式ドライブ２５を介して、プログラムが記憶されたＣＤ－ＲＯＭ２５ａから読み出されてハードディスク２６にインストールされたものである。なお、ＣＤ－ＲＯＭ以外に、フレキシブルディスク（ＦＤ）、ＩＣカード等のプログラムをコンピュータ可読の記録媒体から、ハードディスクにインストールさせるようにしてもよい。さらに、通信回線を用いてダウンロードするようにしてもよい。 Each program is read from the CD-ROM 25a storing the program via the optical drive 25 and installed in the hard disk 26. In addition to the CD-ROM, a program such as a flexible disk (FD) or an IC card may be installed on a hard disk from a computer-readable recording medium. Furthermore, it may be downloaded using a communication line.
　本実施形態においては、プログラムをＣＤ－ＲＯＭからハードディスク２６にインストールさせることにより、ＣＤ－ＲＯＭに記憶させたプログラムを間接的にコンピュータに実行させるようにしている。しかし、これに限定されることなく、ＣＤ－ＲＯＭに記憶させたプログラムを光学式ドライブ２５から直接的に実行するようにしてもよい。なお、コンピュータによって、実行可能なプログラムとしては、そのままインストールするだけで直接実行可能なものはもちろん、一旦他の形態等に変換が必要なもの（例えば、データ圧縮されているものを、解凍する等）、さらには、他のモジュール部分と組合して実行可能なものも含む。 In the present embodiment, the program stored in the CD-ROM is indirectly executed by the computer by installing the program from the CD-ROM to the hard disk 26. However, the present invention is not limited to this, and the program stored in the CD-ROM may be directly executed from the optical drive 25. Note that programs that can be executed by a computer are not only programs that can be directly executed by being installed as they are, but also programs that need to be converted into other forms (for example, those that have been compressed) In addition, those that can be executed in combination with other module parts are also included.
　ストリーミングサーバ７およびWebサーバ３のハードウェア構成は従来と同様であるので説明は省略する。 Since the hardware configuration of the streaming server 7 and the Web server 3 is the same as the conventional hardware, the description is omitted.
３．動画コメント配信処理について
　図６に、動画コメント表示処理におけるデータのやりとりを示す。 3. About Movie Comment Distribution Processing FIG. 6 shows data exchange in the movie comment display processing.
　以下では、図１に示すユーザコンピュータ１０から、ユーザXがWebサーバ３にログインして、特定の動画を特定の再生開始時刻から再生するとともに、この動画に付与されたコメントタグをユーザコンピュータ１０に表示する場合について説明する。 In the following, a user X logs in to the Web server 3 from the user computer 10 shown in FIG. 1 and plays a specific video from a specific playback start time, and a comment tag attached to this video is sent to the user computer 10. The case of displaying will be described.
　Webサーバ３、ストリーミングサーバ７およびタグ管理サーバ５は、ユーザコンピュータ１０との間で以下のようなデータの送受信をおこなう。 The Web server 3, the streaming server 7, and the tag management server 5 perform the following data transmission / reception with the user computer 10.
　ユーザコンピュータ１０の操作者は、ログイン後、ブラウザプログラム（図示せず）から、ファイル名および再生開始時刻を特定した動画配信要求をWebサーバ３に行う（図６ステップS1）。これにより、Webサーバ３はユーザコンピュータ１０に、HTMLデータを配信する。かかるHTMLデータには、枠を表示するための描画用画像データ、各種のボタンの画像データ、さらに前記枠内に表示する動画データを取得するアクセス先のファイルのURLが含まれている（ステップS２）。またログインしたユーザのユーザ属性も含まれている。かかるユーザ属性とは、そのユーザの静的な属性(年齢、性別、興味があることなど)はもちろん、動的な行動履歴（過去の検索履歴や特定のウェブサイトの閲覧傾向など）などである。ユーザ属性の利用については後述する。 After logging in, the operator of the user computer 10 makes a video distribution request specifying the file name and playback start time to the Web server 3 from a browser program (not shown) (step S1 in FIG. 6). As a result, the Web server 3 delivers the HTML data to the user computer 10. Such HTML data includes drawing image data for displaying a frame, image data of various buttons, and URL of an access destination file for obtaining moving image data to be displayed in the frame (step S2). ). It also contains the user attributes of the logged in user. Such user attributes are not only static attributes of the user (age, gender, interest, etc.), but also dynamic behavior history (past search history, browsing tendency of a specific website, etc.), etc. . The use of user attributes will be described later.
　ユーザコンピュータ１０のブラウザプログラムは、前記HTMLデータに基づいて、動画領域の外側の画像を描画して、モニタ表示する（ステップS3)（図示せず）。 The browser program of the user computer 10 draws an image outside the moving image area based on the HTML data and displays it on the monitor (step S3) (not shown).
　前記受け取ったHTMLデータには、動画を取得するスクリプトが含まれており、ユーザコンピュータ１０のブラウザプログラムは、ステップS３と並行して、かかるスクリプトに基づき、動画取得を行う（ステップS４）。具体的には、Webサーバ３が受け取ったファイル名および再生開始時刻を含めた動画データ取得先のURLが前記HTMLデータに含まれているので、そのURLにアクセスする。ストリーミングサーバ７は、特定された動画ファイルを特定された再生位置からストリーミング配信を行う(ステップS５)。ユーザコンピュータ１０のブラウザプログラムは、配信された動画データをモニタの動画枠に表示する（ステップS６)（図示せず）。 The received HTML data includes a script for acquiring a moving image, and the browser program of the user computer 10 acquires a moving image based on the script in parallel with step S3 (step S4). Specifically, since the URL of the moving image data acquisition destination including the file name and playback start time received by the Web server 3 is included in the HTML data, the URL is accessed. The streaming server 7 performs streaming distribution of the specified moving image file from the specified reproduction position (step S5). The browser program of the user computer 10 displays the distributed moving image data in the moving image frame of the monitor (step S6) (not shown).
　前記受け取ったHTMLデータには、自分自身のユーザ属性およびコメントを取得するスクリプトが含まれており、ユーザコンピュータ１０のブラウザプログラムは、ステップS３と並行して、ユーザ属性を用いたコメント取得をタグ管理サーバ５に行う（ステップS７）。 The received HTML data includes a script for acquiring its own user attributes and comments, and the browser program of the user computer 10 performs tag management for acquiring comments using the user attributes in parallel with step S3. This is performed on the server 5 (step S7).
　タグ管理サーバ５は、受け取ったユーザ属性に基づいて、配信するコメントと配信しないコメントとを区別する(ステップS８）。 The tag management server 5 distinguishes between comments to be distributed and comments not to be distributed based on the received user attributes (step S8).
　例えば、ユーザXが視聴希望しているのが図5に示すグループYが登場する動画であり、ユーザXがこのグループYのファンであったとする。かかるグループYが登場する動画には、肯定的なコメントと否定的なコメントが存在する。もし、否定的なコメントが多い場合、すべてのタグコメントをユーザXに配信すると、グループYのファンであるユーザXは、動画再生を中止して別のウェブサイトに移ってしまうおそれもある。 For example, suppose that the user X wants to view a movie in which the group Y shown in FIG. 5 appears, and the user X is a fan of the group Y. There are positive comments and negative comments in the video in which such a group Y appears. If there are many negative comments and all tag comments are distributed to the user X, the user X who is a fan of the group Y may stop playing the video and move to another website.
　そこで、ユーザXのユーザ属性を利用して、ユーザXが好まないであろう否定的なコメントについてはこれを表示しないようにすることにより、少しでも長く配信動画の視聴を維持させることができる。 Therefore, by using the user attribute of the user X and not displaying the negative comment that the user X may not like, the viewing of the distribution video can be maintained for a long time.
　否定的なコメントか否かは、コメント解析プログラム２６Jに判断させればよい。 Whether the comment is negative or not may be determined by the comment analysis program 26J.
　この場合、図３に示すようなコメントが付与されている場合、「酷い」「へたくそ」については、否定的なコメントとして判断され、配信コメントから削除される。 In this case, when a comment as shown in FIG. 3 is given, “terrible” and “healthy” are determined as negative comments and are deleted from the distribution comments.
　タグ管理サーバ５は、配信対象としたコメントをユーザコンピュータ１０に配信し(ステップS９）、ユーザコンピュータ１０はかかるコメントを表示する(ステップS１０）。これにより、図５に示すように当該ユーザにとって好ましくないであろうコメントは表示されない。 The tag management server 5 distributes the comment to be distributed to the user computer 10 (step S9), and the user computer 10 displays the comment (step S10). Thereby, as shown in FIG. 5, the comment which is not preferable for the user is not displayed.
　かかる視聴しているユーザは、さらに追加のコメントを付与することができる。図５において、画面１Ｋはメイン画面である。メイン画面には動画の任意再生時間にタグアイコン６０iをクリックすることにより、任意の再生位置について、コメント付きのタグを付与することができる。 The viewing user can give additional comments. In FIG. 5, a screen 1K is a main screen. By clicking the tag icon 60i at an arbitrary playback time of a moving image, a tag with a comment can be assigned to an arbitrary playback position on the main screen.
　ユーザコンピュータ１０は、ユーザからかかるタグ付与命令を受けると(ステップS１１）、タグ管理サーバ５にコメント書き込み要求を行う(ステップS１２）。 When the user computer 10 receives the tag assignment command from the user (step S11), it makes a comment write request to the tag management server 5 (step S12).
　タグ管理サーバ５は、このコメントを再生位置とともに図3に示すコメント記憶部２６Cに追記するとともに、かかる再生位置に広告挿入タグを追加する。これにより、動画配信の途中に個別広告を行うことができる。また、かかる広告が表示される動画については、否定的なコメントが表示されないので、広告効果も期待できる。 The tag management server 5 adds this comment to the comment storage unit 26C shown in FIG. 3 together with the reproduction position, and adds an advertisement insertion tag to the reproduction position. Thereby, an individual advertisement can be performed in the middle of moving image distribution. Moreover, since a negative comment is not displayed about the moving image on which such an advertisement is displayed, an advertising effect can be expected.
４.　他の実施形態
　本実施形態においては、タグコメントの意味解析をし、前記ユーザ属性に合致するか否か判断するようにしたが、前記ユーザ属性からユーザが興味あるキーワードを決定し、各タグコメントにこのキーワードがあるか否か判断し、前記キーワード以外の単語として肯定的表現がある場合には、前記ユーザ属性に合致すると判断するようにしてもよい。 4. Other Embodiments In the present embodiment, the semantic analysis of the tag comment is performed to determine whether or not the user attribute is matched. The keyword that the user is interested in is determined from the user attribute, It may be determined whether or not the keyword is included in the tag comment, and if there is a positive expression as a word other than the keyword, it may be determined that the tag attribute matches the user attribute.
　また、各動画コメントからキーワードを抽出して、前記キーワード以外の単語として否定的表現がある場合には、前記ユーザ属性に合致しないと判断してもよい。 Also, a keyword may be extracted from each video comment, and if there is a negative expression as a word other than the keyword, it may be determined that it does not match the user attribute.
　本実施形態においては、ストリーミング配信されるユーザについて、否定的表現である場合には、前記ユーザ属性に合致しないと判断するようにしたが、否定的表現以外でも、配信対象ユーザがそのようなコメントに不快感を受けるような場合に、前記ユーザ属性に合致しないと判断するようにしてもよい。 In the present embodiment, for users who are distributed by streaming, it is determined that they do not match the user attribute if they are negative expressions. When the user feels uncomfortable, it may be determined that the user attribute does not match.
　本実施形態においては、動画はストリーミング配信する場合について説明したが、一旦ダウンロードしてから再生するようにしてもよい。 In the present embodiment, the case where the video is distributed by streaming has been described, but it may be downloaded once and then played.
　上記実施形態においては、ユーザ属性を用いて、そのユーザが表示を望まないであろう否定的なコメントを排除するようにしたが、ユーザ属性を用いなくても、すべての否定的なコメントを排除するようにしてもよい。 In the above embodiment, the user attribute is used to exclude the negative comment that the user does not want to display, but even if the user attribute is not used, all negative comments are excluded. You may make it do.
　タグコメントは、当該タグがついている再生位置になったタイミングで表示するようにしてもよい。また、否定的なコメント以外はすべて取得するようにしたが、途中再生の場合には、再生開始位置以降に付加されているコメントのみを取得するようにしても良い。 The tag comment may be displayed at the timing when the playback position with the tag is attached. In addition, all but negative comments are acquired, but in the case of intermediate playback, only comments added after the playback start position may be acquired.
　本実施形態においては、ユーザ属性はログインしたWeb３からcookieとして受け取るようにしたが、他のウェブサイトのIDでログインして、ログインしたIDのユーザ属性をcookieとして受けとるようにしてもよい。例えば、Gメールアドレスでログインできるウェブサーバがあった場合、ユーザ属性はGメールアドレスに関連づけられている属性をcookieとして受けとれるようにしてもよい。かかるcookie意外であっても、ユーザ属性を受けとれるのであれば任意である。 In this embodiment, the user attribute is received as a cookie from the logged-in Web 3, but it is also possible to log in with an ID of another website and receive the user attribute of the logged-in ID as a cookie. For example, when there is a web server that can log in with a G-mail address, the user attribute may be received as an attribute associated with the G-mail address as a cookie. Even if it is not such a cookie, any user attribute can be received.
　また、再生位置が近いマークはまとめて表示するようにしてもよい。その場合、まとめて表示されたマークは、まとめられたことを報知できるように、通常のマークとは区別できるような特性（例えば、大きさ、色など)で表示するようにしてもよい。 Also, marks close to the playback position may be displayed together. In this case, the marks displayed together may be displayed with characteristics (for example, size, color, etc.) that can be distinguished from normal marks so that it can be notified that the marks have been collected.
　本実施形態においては、取得したコメントはすべて表示するようにしたが、対応するアイコンを選択したときに、そのマークに対応づけられているコメントが表示されるコメント隠しモードで配信し、ユーザコンピュータ１０にて表示・非表示できるようにしてもよい。 In the present embodiment, all of the acquired comments are displayed. However, when a corresponding icon is selected, the comment associated with the mark is distributed in the comment hidden mode, and the user computer 10 is displayed. May be displayed / hidden.
　また、コメントは否定的なものも含めて、ユーザコンピュータ１０にて取得しておき、デフォルトでは非表示としておき、対応するマークが選択された場合には、そのマークのコメントが表示されるようにしてもよい。 In addition, comments including negative ones are acquired by the user computer 10 and are hidden by default. When a corresponding mark is selected, the comment of the mark is displayed. May be.
　本実施形態においては、動画データはストリーミングサーバ７から、それ以外の動画の制御ボタンについては、Webサーバ３から配信するようにした。しかしこれに限定されず、ストリーミングサーバ７から前記制御ボタンも含めて動画枠として配信するようにしてもよい。 In this embodiment, the moving image data is distributed from the streaming server 7, and the control buttons for other moving images are distributed from the Web server 3. However, the present invention is not limited to this, and the streaming server 7 may distribute the moving image frame including the control button.
　本発明にかかる動画タグコメント表示制御装置は、前記広告挿入タグを読み出す広告挿入タグ読み出し手段、および前記広告挿入タグに基づいて、前記配信する動画の広告挿入タグに対応する再生位置の広告枠に広告を出稿するよう決定する広告決定手段を有する広告決定コンピュータをさらに有する広告管理システムとして利用することができる。かかる広告挿入タグ読み出し手段、および広告決定手段は、DSP（DEMAND-Side　Platform）などの周知の構成を採用すればよい。 The video tag comment display control device according to the present invention provides an advertisement insertion tag reading means for reading the advertisement insertion tag, and an advertisement frame at a reproduction position corresponding to the advertisement insertion tag of the video to be distributed based on the advertisement insertion tag. The present invention can be used as an advertisement management system that further includes an advertisement determination computer having an advertisement determination unit that determines to place an advertisement. Such advertisement insertion tag reading means and advertisement determination means may adopt a known configuration such as DSP (DEMAND-Side Platform).
　上記においては、本発明を好ましい実施形態として説明したが、各用語は、限定のために用いたのではなく、説明のために用いたものであって、本発明の範囲および精神を逸脱することなく、添付のクレームの範囲において、変更することができる。 Although the present invention has been described above as a preferred embodiment, the terminology has been used for description rather than limitation and departs from the scope and spirit of the present invention. Without departing from the scope of the appended claims.

Claims (12)

  1. 　ユーザ端末から与えられた、前記配信した動画データの再生位置および当該再生位置に表示を希望する動画コメントを、動画タグ付けデータとして動画に対応づけて記憶する動画タグ記憶手段、
    　配信する動画を特定した動画配信要求を受けとると、動画配信コンピュータから要求された動画を配信させるとともに、前記配信する動画と対応づけられている動画タグデータを前記動画タグ記憶手段から読み出して、前記動画配信要求をしたユーザ端末に送信する配信制御手段、
    　ユーザの属性を記憶する属性記憶手段から、前記動画配信要求をしたユーザ端末を操作するユーザの属性を取得するユーザ属性取得手段、
    　を備えており、
    　前記配信制御手段は、前記動画タグ記憶手段から読み出した動画タグデータのうち、前記ユーザ属性に合致する動画コメントである場合には、前記ユーザ端末に配信すること、
    　を特徴とする動画タグコメント表示制御装置。     A moving image tag storage means for storing a reproduction position of the distributed moving image data given from a user terminal and a moving image comment desired to be displayed at the reproduction position in association with the moving image as moving image tagging data;
    When receiving a video distribution request specifying a video to be distributed, the video requested by the video distribution computer is distributed, and video tag data associated with the video to be distributed is read from the video tag storage means, Distribution control means for transmitting to a user terminal that has requested video distribution;
    User attribute acquisition means for acquiring the attribute of the user operating the user terminal that has requested the moving image distribution from the attribute storage means for storing the user attribute;
    With
    The distribution control means, when the video comment that matches the user attribute among the video tag data read from the video tag storage means, is distributed to the user terminal,
    A video tag comment display control device characterized by the above.
  2. 　請求項１の動画タグコメント表示制御装置において、
    　前記配信制御手段は、動画コメントの意味解析をし、前記ユーザ属性に合致するか否か判断すること、
    　を特徴とする動画タグコメント表示制御装置。     In the moving image tag comment display control device of claim 1,
    The delivery control means performs semantic analysis of the video comment and determines whether or not the user attribute matches;
    A video tag comment display control device characterized by the above.
  3. 　請求項２の動画タグコメント表示制御装置において、
    　前記配信制御手段は、動画コメントからキーワードを抽出して、前記キーワード以外の単語として肯定的表現がある場合には、前記ユーザ属性に合致すると判断すること、
    　を特徴とする動画タグコメント表示制御装置。     In the moving image tag comment display control device of claim 2,
    The delivery control means extracts a keyword from a video comment, and when there is a positive expression as a word other than the keyword, determines that it matches the user attribute;
    A video tag comment display control device characterized by the above.
  4. 　請求項２の動画タグコメント表示制御装置において、
    　前記配信制御手段は、動画コメントからキーワードを抽出して、前記キーワード以外の単語として否定的表現がある場合には、前記ユーザ属性に合致しないと判断すること、
    　を特徴とする動画タグコメント表示制御装置。     In the moving image tag comment display control device of claim 2,
    The delivery control means extracts a keyword from a video comment, and determines that it does not match the user attribute when there is a negative expression as a word other than the keyword,
    A video tag comment display control device characterized by the above.
  5. 　請求項１～請求項４のいずれかの動画タグコメント表示制御装置において、
    　前記配信制御手段は、前記ユーザ属性は、そのユーザの行動履歴から推定すること、
    　を特徴とする動画タグコメント表示制御装置。     In the moving image tag comment display control device according to any one of claims 1 to 4,
    The delivery control means estimating the user attribute from the user's behavior history;
    A video tag comment display control device characterized by the above.
  6. 　請求項１～請求項５のいずれかの動画タグコメント表示制御装置において、
    　前記配信制御手段は、前記配信対象としなかった動画コメントについて、対応する再生位置情報も配信対象から除外すること、
    　を特徴とする動画タグコメント表示制御装置。     In the video tag comment display control device according to any one of claims 1 to 5,
    The distribution control means excludes the corresponding playback position information from the distribution target for the video comment that is not the distribution target;
    A video tag comment display control device characterized by the above.
  7. 　請求項１～請求項６のいずれかの動画タグコメント表示制御装置において、
    　前記配信制御手段は、再生位置が近いマークはまとめて表示するように、配信すること、
    　を特徴とする動画タグコメント表示制御装置。     In the video tag comment display control device according to any one of claims 1 to 6,
    The distribution control means distributes so that marks close to the reproduction position are displayed together;
    A video tag comment display control device characterized by the above.
  8. 　請求項１～請求項７のいずれかの動画タグコメント表示制御装置において、
    　前記まとめて表示されたマークは、まとめられたことが報知される特性を有すること、
    　を特徴とする動画タグコメント表示制御装置。     In the video tag comment display control device according to any one of claims 1 to 7,
    The marks displayed together have a characteristic of being notified of being collected;
    A video tag comment display control device characterized by the above.
  9. 　請求項１～請求項８のいずれかの動画タグコメント表示制御装置において、
    　前記配信制御手段は、前記マークを選択すると、そのマークのコメントが表示されるコメント隠しモードで配信すること、
    　を特徴とする動画タグコメント表示制御装置。     In the moving image tag comment display control device according to any one of claims 1 to 8,
    The distribution control means, when the mark is selected, distributes in a comment hidden mode in which a comment of the mark is displayed;
    A video tag comment display control device characterized by the above.
  10. 　ユーザ端末から、再生位置を指定した配信対象の動画ファイルの配信要求が与えられると、前記ユーザ端末に、動画配信スクリプトを配信するWebサーバ、
    　前記動画配信スクリプトに基づいて、前記ユーザ端末から配信要求を受けとると、対象の動画を配信する動画配信コンピュータ、
    　請求項１～請求項９のいずれかの動画タグコメント表示制御装置、
    　を備えた動画配信における広告管理システムであって、
    　前記動画タグコメント表示制御装置は、前記動画タグ付けデータの再生位置に広告挿入タグを挿入して記憶すること、
    　を備えた動画配信における広告管理システム。     When a distribution request for a video file to be distributed with a playback position specified is given from a user terminal, a Web server that distributes a video distribution script to the user terminal,
    A video delivery computer for delivering a target video when receiving a delivery request from the user terminal based on the video delivery script;
    The moving image tag comment display control device according to any one of claims 1 to 9,
    An ad management system for video distribution with
    The video tag comment display control device inserts and stores an advertisement insertion tag at the playback position of the video tagging data,
    Ad management system for video distribution with
  11. 　請求項１０の動画配信における広告管理システムであって、さらに、
    　前記広告挿入タグを読み出す広告挿入タグ読み出し手段、および前記広告挿入タグに基づいて、前記配信する動画の広告挿入タグに対応する再生位置の広告枠に広告を出稿するよう決定する広告決定手段を有する広告決定装置を備えたこと、
    　を特徴とする動画配信における広告管理システム。     The advertisement management system for moving image distribution according to claim 10, further comprising:
    Advertisement insertion tag reading means for reading out the advertisement insertion tag, and advertisement determination means for determining to place an advertisement on an advertisement space at a reproduction position corresponding to the advertisement insertion tag of the video to be distributed based on the advertisement insertion tag Having an ad decision device,
    An advertisement management system for video distribution characterized by
  12. 　コンピュータを下記手段として機能させるための動画タグコメント表示制御プログラム。
    　ユーザ端末から与えられた、前記配信した動画データの再生位置および当該再生位置に表示を希望する動画コメントを、動画タグ付けデータとして動画に対応づけて記憶する動画タグ記憶手段、
    　ユーザの属性を記憶する属性記憶手段から、前記動画配信要求をしたユーザ端末を操作するユーザの属性を取得するユーザ属性取得手段、
    　配信する動画を特定した動画配信要求を受けとると、動画配信コンピュータから動画を配信させるとともに、前記配信する動画と対応づけられている動画タグデータを前記動画タグ記憶手段から読み出して、前記動画配信要求をしたユーザ端末に送信する手段であって、前記動画タグ記憶手段から読み出した動画タグデータのうち、前記ユーザ属性に合致する動画コメントである場合には、前記ユーザ端末に配信する配信制御手段。     A moving image tag comment display control program for causing a computer to function as the following means.
    A moving image tag storage means for storing a reproduction position of the distributed moving image data given from a user terminal and a moving image comment desired to be displayed at the reproduction position in association with the moving image as moving image tagging data;
    User attribute acquisition means for acquiring the attribute of the user operating the user terminal that has requested the moving image distribution from the attribute storage means for storing the user attribute;
    When a video distribution request specifying a video to be distributed is received, the video distribution computer distributes the video, reads out the video tag data associated with the video to be distributed from the video tag storage means, and transmits the video distribution request. And a distribution control unit that distributes to the user terminal when the video tag data matches the user attribute in the video tag data read from the video tag storage unit.
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