WO2016006962A1 - Bj commercial break system and bj commercial break method - Google Patents

Bj commercial break system and bj commercial break method Download PDF

Info

Publication number
WO2016006962A1
WO2016006962A1 PCT/KR2015/007180 KR2015007180W WO2016006962A1 WO 2016006962 A1 WO2016006962 A1 WO 2016006962A1 KR 2015007180 W KR2015007180 W KR 2015007180W WO 2016006962 A1 WO2016006962 A1 WO 2016006962A1
Authority
WO
WIPO (PCT)
Prior art keywords
information
terminal
advertisement
advertising
viewer
Prior art date
Application number
PCT/KR2015/007180
Other languages
French (fr)
Korean (ko)
Inventor
허권
정진호
박병원
Original Assignee
주식회사 아프리카티비
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 주식회사 아프리카티비 filed Critical 주식회사 아프리카티비
Publication of WO2016006962A1 publication Critical patent/WO2016006962A1/en

Links

Images

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations

Definitions

  • the present invention relates to Internet broadcasting, and more particularly, by allowing the BJ conducting Internet broadcasting to perform various broadcasts, it is possible to carry out intermediate commercials in the middle of performing Internet broadcasting, so that only the BJ of the Internet broadcasting has various information.
  • BJ In addition to providing video, BJ will actually help BJ by sending intermediate advertisements, and do not run separate advertisements regardless of internet broadcasting, but will be in progress during the AD TIME of the internet broadcasting.
  • the BJ intermediate advertising system and BJ intermediate advertising method to allow viewers who watch the Internet broadcasts in progress of the BJ to also watch the intermediate advertising to maximize the advertising effect.
  • broadcasting is broadcasting of video and audio data in the air, and most of them are performed for unspecified viewing.
  • Such broadcasts include broadcasts for generating and transmitting images, as well as broadcasts for relaying images, and various broadcasts such as over-the-air broadcasting, cable TV, cable broadcasting, and general broadcasting are being conducted.
  • Most of these broadcasts are mainly broadcasters, which are large companies that produce and transmit media.
  • the Internet broadcasting is supplemented by recording or relaying the broadcast on a predetermined medium, but a method of purely supplementing the Internet broadcasting is urgently needed.
  • the present invention allows BJs to conduct various broadcasts and to perform intermediate commercials in the middle of performing Internet broadcasts. In addition to providing the purpose of the actual advertising to the BJ by sending out of the intermediate advertising purposes.
  • Another object of the present invention is not to perform a separate advertisement irrespective of Internet broadcasting, but by performing an intermediate commercial in the ongoing AD TIME (Ad Time) of the Internet broadcasting conducted by the BJ, the BJ proceeds. Viewers who watch the Internet broadcast to watch the interstitial advertisement together to maximize the advertising effect.
  • AD TIME Ad Time
  • Another object of the present invention in addition to sending only the advertisement through the Internet network means by collecting the viewers who watched the intermediate commercials, by calculating the viewer ratings information for each intermediate advertising, viewer ratings for each BJ quality intermediary commercials To make this happen.
  • Another object of the present invention is to provide a variety of convenience to the BJ, in addition to collecting the viewing information on the commercials and analyzing the viewer rating, giving a separate point to the BJ with a high viewer rating or adjusting the rating upwards. To do that.
  • the present invention for achieving the above object, in the BJ terminal that receives the Internet broadcasting basic information from the server and transmits the Internet broadcasting information so that the viewer terminal can watch the Internet broadcasting, the intermediate advertisement basic information and intermediate from the server
  • the viewer terminal viewing the Internet broadcast by the BJ terminal provides a BJ terminal, characterized in that to transmit the intermediate advertising media information through the network means to watch.
  • receiving the request information of the intermediate advertising basic information from the BJ terminal performing Internet broadcasting and transmits the basic advertising basic information to the BJ terminal, and receives the request information of the intermediate advertising media information from the BJ terminal
  • It provides an intermediary advertising system, characterized in that it comprises a server for intermediary advertisement receiving and transmitting the median media information.
  • the present invention constituted as described above allows the BJ conducting Internet broadcasting to perform a variety of broadcasts, so that an intermediate commercial can be performed in the middle of the Internet broadcasting, so that only the BJ of the Internet broadcasting provides various information or images. In addition, there is an effect that BJ is actually helped by the transmission of intermediate advertising.
  • Another effect of the present invention is that the BJ proceeds by performing an intermediate advertisement in the ongoing AD TIME (ad time) of the Internet broadcast, which is performed by the BJ, rather than a separate advertisement regardless of the Internet broadcast. Viewers who watch the Internet broadcast to watch the interstitial advertisement together to maximize the advertising effect.
  • Another effect of the present invention in addition to transmitting only the advertisement through the Internet network means by collecting the viewer information to watch the intermediate commercials, by calculating the audience rating information for each intermediate advertising, audience rating information for each BJ also high quality intermediate commercials This is done.
  • another effect of the present invention is to provide various conveniences to the BJ, such as granting a separate point to the BJ having a high rating or adjusting the rating upward. It is.
  • FIG. 1 is a diagram illustrating the overall configuration of the BJ intermediate advertising system according to the present invention.
  • Figure 2 is a schematic diagram illustrating the configuration of the BJ intermediate advertising system according to the present invention.
  • FIG. 3 is a general flow diagram for the BJ intermediate advertising system according to the present invention.
  • FIG. 4 is a schematic control flowchart for the BJ intermediate advertising system according to the present invention.
  • FIG. 5 is a control block diagram of the BJ intermediate advertising system according to the present invention.
  • FIG. 6 is a control flowchart for the BJ intermediate advertising system according to the present invention.
  • Figure 7 is an exemplary embodiment of a processing procedure for the BJ intermediate advertising system according to the present invention.
  • the BJ intermediate advertising system 10 and the BJ intermediate advertising method according to the present invention as shown in Figures 1 to 7 attached, a plurality of BJ terminal 20 and the viewer terminal connected to one or more servers and network means And (15). Therefore, the basic information of the Internet broadcasting is transmitted from the server to the BJ terminal 20 to process the setting information for the Internet broadcasting in the BJ terminal 20, and performs the Internet broadcast to transmit.
  • the information of the Internet broadcast is transmitted from the server to the viewer terminal 15, and the media data is received from the viewer terminal 15 by the link information, and the viewer executes the Internet broadcast.
  • the BJ terminal 20 that performs the Internet broadcast will be able to send a separate intermediate commercials in the middle of the broadcast time of the AD broadcast.
  • media information such as Internet broadcasting and intermediary commercials are first transmitted only from the BJ terminal to the viewer's terminal, and then the viewer selects the corresponding broadcast and then links to the stream address to the BJ's terminal for viewing.
  • the media information it may be desirable for the media information to be used as a stream service.
  • a service in which direct video data is transmitted may be possible, but may be applied when using a stored image than in real time broadcasting, and it may be preferable to use a stream service for most broadcast media information.
  • BJ Broadcast Jockey
  • AD TIME Ad Time, aka 'intermediate insertion time'
  • the server transmits the basic information of the intermediate commercial to the BJ terminal 20, and the server receiving the broadcast information of the intermediate commercial from the BJ terminal 20, the viewer terminal of the viewer watching the Internet broadcast.
  • (15) is to transmit the information of the intermediate commercials received from the BJ terminal 20.
  • the viewer terminal 15 processes the received information of the intermediate commercials, displays the screen for viewing by showing the intermediate commercials on the screen, and also uses the link information of the repository where the intermediate advertising media information is stored. Receive the intermediate advertising media information to display on the screen and hear the sound.
  • the BJ terminal 20 which receives basic Internet information from a server and transmits the Internet broadcast information so that the viewer terminal can execute the Internet broadcast will be described.
  • the BJ terminal 20 receives the intermediate advertisement basic information and the intermediate advertisement media information from the server, and the viewer terminal 15 of the viewer watching the Internet broadcast by the BJ terminal 20 to watch the intermediate commercials as well. This is to transmit the intermediate advertising media information through the network means.
  • the Internet broadcasting execution unit 21 is provided to transmit the information of the Internet broadcasting through the network means by executing the Internet broadcasting.
  • the information of the Internet broadcast is mainly transmitted to the Internet broadcast media data including the streaming address serviced by the streaming, and the execution of the user terminal receiving the streaming address information by the streaming information from the BJ terminal 20 to the Internet broadcast media information as a streaming service. It can receive and watch.
  • the Internet broadcast is carried out by the BJ terminal 20 by the Internet broadcasting unit 21 and transmitted.
  • the BJ terminal 20 includes an intermediate advertisement unit 22 for transmitting any one or more data among the intermediate commercial information and the intermediate advertising media information through the network means by executing the intermediate commercial.
  • the BJ terminal 20 performs an intermediate commercial by the selection of BJ during the Internet broadcasting, and is performed by the intermediate advertising unit 22.
  • a broadcast transmitting unit 23 for transmitting the Internet broadcasting information, the intermediate advertising broadcasting information, the Internet broadcasting media information, and the intermediate advertising media information through the network means.
  • the broadcast transmission unit 23 the Internet broadcasting media information and the intermediate advertising media information is transmitted to the network means to the user terminal 15, the user terminal 15 is to be broadcast in real time.
  • the intermediate advertisement basic information processing unit 221 which receives and processes the intermediate advertisement basic information received from the advertisement management server 40 is provided.
  • the advertisement management server 40 for this purpose transmits basic basic information of the intermediate commercials to the plurality of BJ terminals 20 so that the intermediate commercials can be executed in individual BJ terminals.
  • a broadcast advertisement switching unit 222 is prepared to prepare an intermediate commercial during the Internet broadcasting.
  • the broadcast advertisement conversion unit 222 performs the process of preparing an intermediate commercial together with the Internet broadcast. Therefore, even though the intermediate commercial is executed and the intermediate commercial is shown on the BJ terminal 20 screen, it is preferable that the service of the Internet broadcast is continuously executed in the invisible region without being terminated. Thus, even if the intermediate commercials are terminated, it is desirable to carry out the Internet broadcast screens executed in the base screen layout by quickly removing only the intermediate commercial screens.
  • an intermediate commercial execution unit 223 for executing an intermediate commercial displaying an intermediate advertisement screen on the BJ terminal 20 screen is provided as a signal processing of the input by the BJ. Therefore, the BJ terminal 20 displays the contents of the intermediate commercials on the intermediate advertisement screen.
  • the commercial switching unit 255 for terminating the intermediate commercial is provided.
  • the intermediate commercials executed in the BJ terminal 20 by the commercial switching unit 255 are stopped.
  • Intermediate advertising screen is removed from the screen of the BJ terminal 20 as the intermediate commercials are suspended, thereby re-displaying the screen of the Internet broadcasting that was executed as a base, and is continuously transmitting the Internet broadcasting information.
  • an intermediate advertisement media information storage unit 226 for storing the intermediate advertisement media information received from the advertisement media providing server 50 of the server for the execution of the intermediate advertisement.
  • Such intermediate advertising media information is provided to the viewer terminal as a streaming service by the execution of the intermediate advertising.
  • the BJ intermediate advertising system 10 is configured to include a server and a viewer terminal connected to a network means, including a plurality of BJ terminals 20 for transmitting Internet broadcasts and intermediate commercials.
  • the BJ intermediate advertising system 10 is composed of the following configurations, including network means.
  • the network is connected to the viewer terminal 15 and the center server 30 of the viewer watching the Internet broadcast and also the intermediate commercial broadcast by the BJ terminal 20, and performs the Internet broadcast, the intermediate commercial broadcast during the Internet broadcast It includes a BJ terminal 20 to perform.
  • a plurality of servers connected to the viewer terminal 15 and the BJ terminal 20 through a network means are provided.
  • a plurality of viewers receive Internet broadcast information from the BJ terminal 20 and transmit the Internet broadcast information to the multiple viewer terminal 15, and watch the Internet broadcast performed by the BJ terminal 20. It includes a center server 30 for transmitting the intermediate commercial information to the viewer terminal 15.
  • the advertisement management server receives the request information of the basic advertising basic information from the BJ terminal 20 performing the Internet broadcasting and transmits the basic advertising basic information to the BJ terminal 20 40, and the advertisement media providing server 50 for receiving the request information of the intermediate advertisement media information from the BJ terminal 20 and transmitting the intermediate advertisement media information.
  • the center server 30 that receives the Internet broadcasting information and the intermediate advertising information from the BJ terminal 20 and transmits the intermediate advertising information to the viewer terminal 15 is first detailed. Let's look at the configuration.
  • Each provides, and receives the information of the Internet broadcasting and the intermediate commercials from the BJ terminal 20 and transmits to the associated viewer terminal 15, respectively.
  • the information of Internet broadcasting and intermediate commercials includes streaming address information of the BJ terminal 20 which performs internet broadcasting and intermediate commercials, so that media data such as Internet broadcasting and intermediate commercials performed by the relevant BJ can be obtained. It is provided to be provided to a plurality of viewer terminal 15 as a streaming service.
  • a BJ information management unit 31 for processing information of the BJ terminal 20 for performing the Internet broadcast. That is, the information of the BJ terminal 20 for the execution of the Internet broadcasting and the intermediate commercials, the information of the BJ subscribed for the execution of the Internet broadcasting and the like.
  • the execution information of the Internet broadcasting, the execution information of the intermediate commercials, etc. performed using the BJ terminal 20 will be processed by how much the corresponding BJ terminal 20 was carried out.
  • the BJ terminal 20 and BJ which are active or watched by a large number of viewers, are given higher grades and given more points, so that predetermined information related to receiving a lot of convenience in the implementation of Internet broadcasting and intermediate commercials is provided. Will be processed.
  • the center server 30 includes a viewer information management unit 32 for processing information of the viewer terminal 15 capable of watching Internet broadcasting. That is, viewing information of the viewer terminal 15, which can watch Internet broadcasting or intermediate commercials, information of subscribed viewers, access information, BJ and BJ terminal 20 information mainly watched, information of intermediate commercials that were watched. And so on.
  • the viewer (viewer terminal 15) who has performed a lot of activities may be given to a predetermined point to be provided with various conveniences.
  • the center server 30 transmits basic information for carrying out Internet broadcasting to the BJ terminal 20 performing internet broadcasting, and transmits information of Internet broadcasting performed by the BJ terminal 20 to the viewer terminal 15.
  • Internet broadcasting information processing unit 33 for transmitting to the side is provided.
  • the BJ terminal 20 executes Internet broadcasting, and receives the Internet broadcasting information (including streaming address information) carried out from the BJ terminal 20 and transmits the requested information to the viewer terminal 15 requesting the information. do.
  • the center server 30 has an intermediate to the viewer terminal 15 that can watch the Internet broadcast of the BJ terminal 20 with respect to the execution information of the intermediate commercial by the BJ terminal 20 which performs Internet broadcasting. It includes an intermediate commercial information processing unit 34 for transmitting the viewing information of the commercial.
  • the intermediate commercial information received from the BJ terminal 20 is transmitted to the viewer terminal 15 of the viewer who was watching the Internet broadcast of the BJ terminal 20.
  • the intermediate commercial information includes streaming address information of the BJ terminal 20 for the intermediate commercial media information.
  • the viewer terminal 15 may receive the intermediate advertisement media data from the BJ terminal 20 to the streaming address as a streaming service by viewing and accepting the intermediate advertisement, and may watch the intermediate advertisement.
  • the BJ intermediate advertisement system 10 includes the advertisement management server 40 for providing basic advertisement basic information to the BJ terminal 20. That is, the advertisement management server 40 processes the basic information of the intermediate commercials, BJ rating management related to the advertisement, viewing related information on the intermediate commercials, and the like.
  • the advertisement management server 40 includes an advertisement information management unit 41 for processing the information of the classification of the intermediate advertisement to be broadcast by the BJ terminal 20, the advertisement formation, and the management of the advertisement media data.
  • the advertisement rating management unit classifies the intermediate advertisement executed by the BJ terminal 20 into a predetermined advertisement classification condition and processes the grade information of the intermediate advertisement classified under the predetermined advertisement classification condition. 411.
  • the intermediate commercials to be broadcast through the BJ terminal 20 may be classified by advertisement fields such as clothing, drinks, electronic devices, household goods, and the like.
  • advertisement fields such as clothing, drinks, electronic devices, household goods, and the like.
  • by categorizing the advertisements related to women, youth-oriented advertising, men-related advertisements and related BJ related to advertising it would be desirable to increase the advertising effect.
  • the advertisement information management unit 41 includes an advertisement organization management unit 412 for processing the broadcasting program information of the intermediate advertisement to be carried out in the BJ terminal 20.
  • an advertisement suitable for a predetermined BJ terminal 20 or an advertisement corresponding to a grade of the corresponding BJ is extracted, and an individual BJ terminal is calculated by calculating an order or advertisements of advertisements assigned to the corresponding BJ according to the time or timing of advertisement delivery. Will be assigned to (20). Therefore, the individual BJ terminal 20 receives the intermediate advertisement information organized by the advertisement configuration management unit 412, and performs the intermediate advertisement accordingly.
  • the BJ terminal 20 may be edited to adjust the order of some intermediate advertisements within a predetermined range, or may be performed to edit other necessary cases.
  • the advertisement information management unit 41 processes the advertisement media data of the advertisement media data received from the advertisement media providing server 50 with respect to the advertisement media data of the intermediate advertisement to be executed by the BJ terminal 20. It includes a data management unit 413.
  • the advertisement information management unit 41 mainly deals with information related to the execution of the intermediate commercials carried out by the BJ terminal 20, and the actual intermediate advertisement media information handled by the advertisement information management unit 41 is the advertisement media. It is stored in the providing server 50. Therefore, the advertisement media providing server 50 transmits the stored information of the stored intermediate advertisement media information to the advertisement information management unit 41, which is processed by the advertisement media data management unit 413 and included in the advertisement information, which is then broadcasted individually. Will be transmitted to the BJ terminal 20. That is, the information of the intermediate commercials, including link information to retrieve the intermediate advertising media information by the execution of the intermediate commercials is transmitted from the BJ terminal 20 to the viewer terminal 15 can be viewed.
  • the advertisement management server 40 processes the BJ rating information of the BJ terminal 20 which performs the Internet broadcasting, and applies the BJ information management unit to give the BJ points of the BJ terminal 20 by reflecting the advertisement viewing rate. (43). That is, the advertisement BJ information management unit 43 processes the information related to the BJ performing the intermediate commercials.
  • the advertisement BJ information management unit 43 receives the information of the BJ terminal 20 which performs the intermediate advertisement while performing Internet broadcasting from the center server 30, and receives the BJs of the BJ terminal 20 under a predetermined BJ classification condition. It includes a BJ advertisement rating management unit 431 to classify and process the classified BJ rating information. Accordingly, in relation to the implementation of the intermediate commercials, the BJ who performed the intermediate commercials which the viewers watched a lot may be adjusted to be upgraded to receive various conveniences.
  • the advertisement BJ information management unit 43 receives the information of the BJs of the BJ terminal 20 that performed the intermediate commercials from the viewer terminal 15 that performed the intermediate commercials, and gives points by reflecting the viewer rating for each BJ.
  • a BJ advertisement point management unit 432 for processing BJ-specified point information. In other words, by giving more points to the BJ that performed the intermediate commercials with high viewer rating, various conveniences are provided.
  • the advertisement BJ information management unit 43 the list information of the intermediate advertisement to be broadcast by the BJ terminal 20, the organization information, the intermediate advertising media information connected for each intermediate advertisement in the BJ terminal 20 to perform the intermediate commercials Intermediate advertisement information including the connection address information of the BJ terminal 20, and the BJ advertisement information transmission management unit 433 to process the transmitted information.
  • the individual information directly related to the individual intermediate commercials to be actually carried out for each individual BJ terminal 20 is directly transmitted, and the transmission information processing for each BJ terminal regarding such information transmission, the information and organization of the intermediate commercials transmitted.
  • Transmission information such as information is processed, and grade information and point information related to the corresponding BJ are also transmitted as necessary.
  • the advertisement management server 40 receives the viewing information from the viewer terminal 15 that has performed the intermediate commercials carried out by the BJ terminal 20, processes the viewer rating information for each intermediate advertisement, and performs the processing of the BJ terminal 20. It includes a viewer information management unit 45 for processing the audience rating information for each BJ.
  • the viewing information management unit 45 processes the viewing information executed to watch the intermediate commercials carried out through the BJ terminal 20.
  • the viewing information management unit 45 the BJ terminal that performs the viewing information of the intermediate commercials, intermediate commercials from the viewer terminal 15 of the plurality of viewers who watched the intermediate commercials carried out by the BJ terminal 20 ( 20) a viewing information receiving processing unit 451 for receiving and processing information.
  • the information transmitted from the BJ terminal 20, along with the intermediate commercial information, link information (address information such as URL) of the intermediate advertising media information, and viewing information when executing the intermediate advertising management server 40 Also included in the information to be transmitted to the viewer terminal 15 to be transmitted. That is, the viewer terminal 15 receives the received information including the address of the advertisement management server 40 that will transmit the viewing information, thereby allowing the viewer terminal 15 to watch through the execution of an intermediate commercial. Information can be collected automatically. Therefore, when viewing the intermediate commercials in the viewer terminal 15, the information of the intermediate commercials, along with the information of the intermediate commercials watched, and the information of the BJ of the BJ terminal 20 sent to the ad management server 40 Will be sent.
  • the viewing information receiving processor 451 of the advertisement management server 40 In response to this, it is received by the viewing information receiving processor 451 of the advertisement management server 40 and stored.
  • the terminal 15 information, intermediate advertisement information, and BJ terminal 20 information included in the received viewing information are classified and stored.
  • the audience information management unit 45 includes an advertisement-specific viewing information analysis unit 452 for analyzing viewer information received by the plurality of viewer terminals 15 to analyze viewer rating information for each intermediate commercial.
  • the advertisement information analysis unit 452 for each advertisement analyzes viewer rating information viewed through the entire viewer terminal 15 for each broadcasted intermediate advertisement. It is preferable to classify it into elements related to intermediate advertisements such as division and region to analyze preference or viewership, and then refer to the broadcasting box again.
  • the viewing information management unit 45 includes a BJ-specific advertisement viewing information analysis unit 453 for analyzing the viewing information received from the plurality of viewer terminals 15 to analyze the viewer rating information for each BJ.
  • an embodiment may be implemented so that the BJ broadcasting the intermediate advertisement is not given an opportunity of organizing an advertisement, and in this case, it may be difficult for the advertisement ratings of each advertisement to individually affect the BJ.
  • most of the viewers who watch the Internet broadcast have a preference in relation to BJ, and many viewers are related to BJ by age, preference, intimacy, and interests. Audience ratings can be good for BJs or viewers with respect to broadcasts.
  • the intermediate advertisements are broadcasted at AD TIME, so when the commercials are interrupted for a while, the viewers can continue to watch the previous Internet broadcasts. There is a high possibility of watching a broadcast.
  • the viewer rating of the intermediate commercial will be analyzed by the viewer rating information associated with the BJ terminal 20 performing the broadcast.
  • the advertisement media providing server 50 receives the request information of the intermediate advertisement media information from the BJ terminal 20 and transmits the intermediate advertisement media information.
  • the advertisement media providing server 50 receives the request information of the intermediate advertisement media information from the BJ terminal 20 and transmits the intermediate advertisement media information.
  • the advertisement media providing server 50 includes an advertisement media management unit 51 for processing storage information of intermediate advertisement media information stored in the advertisement media providing server 50. That is, it processes the stored information of the intermediate advertising media information stored in the advertisement media providing server 50. In addition, if necessary in the BJ terminal 20 or the viewer terminal 15, the link information allocated for each intermediate advertisement media information is also processed to request the transmission of the intermediate advertisement media information.
  • the advertisement media providing server 50 includes a media use management unit 53 for processing transmission information for transmitting intermediate advertisement media information stored in the advertisement media providing server 50 to the BJ terminal 20.
  • the BJ terminal 20 requests data to the advertisement media providing server 50 by reflecting the link information of the received intermediate advertisement media information, and the intermediate advertisement media information of the corresponding intermediate advertisement broadcasting advertisement media providing server. At 50, it is transmitted to the BJ terminal 20.
  • the media use management unit 53 processes such data transmission and reception, and processes the information of the transmitted intermediate advertisement media information, the information of the BJ terminal 20, the transmission information, and the like. Such information may be transmitted from the advertisement media providing server 50 to the advertisement management server 40 if necessary.
  • the advertisement management server 40 manages individual advertisement information and manages information for individual BJ terminals 20. Can be reflected in.
  • the viewer terminal 15 processes the Internet broadcasting information received from the center server 30, receives the Internet broadcasting media information through the stream address information included in the Internet broadcasting information, and executes the viewing on the screen.
  • Internet broadcasting watching execution module 151 to display.
  • the intermediate advertisement media information is transmitted to the streaming service by the streaming address information of the corresponding BJ terminal 20 received from the center server 30 by the advertisement execution, thereby allowing the user to watch the intermediate advertisement.
  • the BJ intermediate advertising method will be described as follows.
  • the BJ terminal 20 receives and transmits the Internet broadcasting execution information to the center server 30 for the execution of the Internet broadcasting, and the information of the Internet broadcasting screen is displayed on the screen of the BJ terminal 20. Performing the Internet broadcast preparation step (S10) to display.
  • the BJ terminal 20 in performing the Internet broadcast preparation step (S10) by the BJ terminal 20, when the BJ selects the button of 'Internet broadcast execution' displayed on the screen of the BJ terminal 20, the BJ terminal ( 20 is connected to the center server 30 to request information for the execution of the Internet broadcast.
  • the BJ terminal 20 displays the screen for Internet broadcasting on the screen by processing the basic information of the Internet broadcasting transmitted from the center server 30, and the button for broadcasting is displayed on the screen of the Internet broadcasting.
  • the server 40 receives and receives the intermediate advertisement basic information, and performs the intermediate advertisement preparation step (S20) of requesting and receiving and storing the intermediate advertisement media information to the advertisement media providing server 50.
  • the basic information for the implementation of the intermediate advertising is also requested, and the request information for the basic information of the intermediate advertising to be transmitted to the ad management server 40 side. do.
  • the advertisement management server 40 analyzes the information on the BJ terminal 20, and transmits the intermediate advertisement information organized according to the BJ terminal 20. That is, since a number of BJs carry out Internet broadcasting in various fields, intermediate advertisements classified and categorized by broadcasting fields may be distinguished. Therefore, by analyzing the information of the BJ terminal 20 requesting the basic advertising intermediate information, and transmits the basic information of the corresponding intermediate advertising to the BJ terminal 20.
  • the BJ terminal 20 receiving the basic advertisement basic information analyzes the basic advertisement basic information, and displays the screen of the studio for the execution of the Internet broadcast and also displays the button for the execution of the intermediate advertisement. Also, for the intermediate advertisement included in the basic advertisement received from the advertisement management server 40, the advertisement media providing server 50 requests and receives the intermediate advertisement media information and stores the intermediate advertisement media information.
  • the studio application of the Internet broadcast is executed by processing the selected input information of the 'broadcast' button on the Internet broadcast screen displayed on the screen of the BJ terminal 20, the studio screen of the Internet broadcast is displayed on the BJ terminal 20 screen
  • the studio application execution step (S21) is performed.
  • the studio screen which executes internet broadcasting is displayed.
  • the studio screen of the Internet broadcast is also displayed a button for the execution of the intermediate advertising.
  • the BJ terminal 20 performs the advertisement information request step (S22) for transmitting the request information of the BJ terminal 20 information and the basic advertisement basic information from the advertisement management server 40 side.
  • the advertisement management server 40 determines the intermediate advertisement rating information of the BJ terminal 20, reads the intermediate advertisement basic information corresponding to the BJ terminal 20 rating, and sends the intermediate advertisement information to the BJ terminal 20 side. Providing step (S23) is performed. In this regard, the basic advertisements organized by field or grade for the individual BJ terminal 20 are transmitted to the BJ terminal 20.
  • the advertising media providing server 50 From the BJ terminal 20 receives the intermediate advertising media information from the advertisement media request step (S24) is performed.
  • Internet broadcasting information is transmitted from the BJ terminal 20 to the center server 30 by executing the studio application of the Internet broadcasting, and the viewer terminal connected to the center server 30 ( 15) the Internet broadcasting information is transmitted to the side of the viewer terminal 15 and performs the Internet broadcasting execution step (S30) in which the information of the Internet broadcasting is displayed.
  • the BJ terminal 20 displays the Internet broadcasting execution information on the screen by the processing of the selected information and allows the voice to be heard.
  • the Internet broadcast information including the stream address information of the BJ terminal 20 is transmitted from the BJ terminal 20 to the center server 30.
  • the center server 30 is to transmit the Internet broadcast information to the viewer terminal 15 of the viewer who wants to watch the Internet broadcast of the BJ terminal 20. Accordingly, the viewer receives the Internet broadcasting media information from the BJ terminal 20 through the stream address information of the BJ terminal 20 included in the Internet broadcasting information, and thus the screen of the viewer terminal 15 displays the corresponding BJ terminal 20. ), The video of internet broadcasting is displayed on the screen, and the sound is heard.
  • the BJ selects the intermediate commercial at AD TIME.
  • the operation of the BJ processes the button input information of the intermediate commercials from the studio screen displayed on the screen of the BJ terminal 20, the intermediate commercial information and the intermediate advertising in the BJ terminal 20
  • the media information link information is transmitted to the center server 30, and the viewer terminal 15 can access the center server 30 and watch the Internet broadcast of the BJ terminal 20. Transmits the link information, processes the input information of the intermediate advertisement view button displayed on the viewer terminal 15 screen, and transmits the request information of the intermediate advertisement media information as the link information of the intermediate advertisement media information in the viewer terminal 15, and BJ Intermediate advertising execution step that transmits the intermediate advertising media information from the terminal or the predetermined server to the viewer terminal 15 side to display the information of the intermediate commercials on the viewer terminal 15 screen Performs (S40).
  • the button input information of the intermediate commercial broadcasting is processed, and the intermediate commercial broadcasting information and the intermediate advertising media information link information are transmitted from the BJ terminal 20 to the center server ( 30) performs an intermediate commercial start processing step (S41) to transmit.
  • an intermediate commercial by the BJ terminal 20 is performed.
  • the BJ terminal 20 can be provided by requesting the intermediate advertising media information from the advertising media providing server 50 side, and thus the screen of the BJ terminal 20
  • the video of the intermediate commercials can be displayed and the sound can be carried out.
  • the intermediate advertisement execution step (S40) stores the link information of the intermediate advertisement information and the intermediate advertisement media information streaming service received from the BJ terminal 20 for internet broadcasting in the center server 30, and the corresponding BJ terminal ( Performing the Internet broadcast viewing information extraction step (S42) for extracting the information of the viewer terminal 15 that can watch the Internet broadcast of 20).
  • the intermediate advertisement implementation step (S40) is the middle server received from the BJ terminal 20 to the viewer terminal 15 that is executing the Internet broadcast to watch the Internet broadcast of the BJ terminal 20 in the center server 30
  • An intermediate advertisement connection information transmission step (S43) of transmitting the advertisement information and the intermediate advertisement media information link information is performed.
  • the information of the intermediate commercials carried out in the BJ terminal 20 is transmitted to the viewer terminal 15 by the relay of the center server 30.
  • the intermediate advertisement implementation step (S40) is the intermediate advertisement information and intermediate advertisement media received from the center server 30 in the viewer terminal 15 executing the Internet broadcast to watch the Internet broadcast of the BJ terminal 20 It stores the information link information, and performs the intermediate advertisement guide display step (S44) to display the intermediate commercial guidance display window on one side of the viewer terminal 15 screen.
  • the viewer terminal 15 completes the preparation for viewing of the intermediate commercial.
  • the intermediate advertisement execution step (S40) is to process the input information selected by the intermediate commercial guide display window displayed on the screen in the viewer terminal 15 executing the Internet broadcast to watch the Internet broadcast of the BJ terminal 20 It displays the screen of the screening screen of the intermediary commercial and receives the intermediary commercial media information through the streaming service as the streaming link information of the intermediary commercial media information. It is to perform the intermediate commercial display step (S45). This allows the viewer to watch the intermediate commercial.
  • the intermediate advertisement media information may be requested to the BJ terminal 20, or, in another embodiment, the advertisement media providing server 50. You may ask. That is, the link information of the intermediate advertisement media information may include stream address information as link information of the intermediate advertisement media information stored in the BJ terminal 20; And stream address information as link information of intermediate advertisement media information stored in the advertisement media providing server 50; Any one or more of the link information may be made. If necessary, it is possible to receive the intermediate advertising media information by reflecting any one of the link information, and if the receiving environment is poor may be processed to receive the other.
  • the link information of the intermediate advertising media information may be made only of the link information for the BJ terminal 20, in which case the transmission and reception of the data is made only between the BJ terminal 20 and the viewer terminal 15 through any server
  • the overall Internet broadcasting and intermediary commercials may be smoothly processed.
  • the viewing information for viewing and executing the intermediate commercials together with the Internet broadcasting may be collected to calculate the viewership.
  • the viewer terminal 15 executing the Internet broadcast to watch the Internet broadcast of the BJ terminal 20, the viewing information of the intermediate commercials in accordance with the execution of the intermediate commercials to the ad management server 40 side. Transmitting and performing the intermediate advertisement viewing information processing step (S50) for analyzing the viewer rating information of the intermediate commercial.
  • the intermediate terminal viewing information transmission step (S51) for transmitting the viewing information according to the execution of the intermediate commercials on the viewer terminal 15 side to the ad management server 40 side.
  • a large number of viewer terminals 15 receive the information of the intermediate commercial from the center server 30, and among the received information, transmit the viewing information according to the execution of the intermediate commercial to the ad management server 40. It also includes information. Therefore, when watching an intermediate commercial through a large number of viewer terminal 15, along with the viewing information of the intermediate advertisement, the information of the viewer terminal 15, the information of the corresponding intermediate advertisement, and the corresponding BJ terminal 20, BJ The information of is also transmitted.
  • the advertisement management server 40 stores the viewing information of the intermediate commercial received from the viewer terminal 15, the viewer terminal 15 of the intermediate commercial By analyzing the viewing information of the intermediate commercials according to the execution performs the intermediate advertisement viewing information analysis step (S52) to classify the information of the intermediate advertisements and the BJ terminal 20, BJ.
  • the analyzes the information about the viewers who watched analyzes the information by the classification of the intermediate advertisements watched, the information of the viewing time, and the BJ information analysis on the intermediate commercials.
  • an advertisement-specific viewing information analysis step (S53) of analyzing viewer rating information for one intermediate advertisement is performed.
  • the intermediate advertisement viewing information processing step (S50) performing the BJ-specific viewing information analysis step (S54) for analyzing the audience rating information for the BJ.
  • a point granting step S55 of granting a predetermined point to the BJ terminal 20 having recorded a predetermined audience rating for a predetermined period of time is performed. Therefore, the BJ terminal 20 having a good rating of the intermediate commercials can be carried out to increase the benefit of the advertiser by enabling a more responsive intermediate commercials.

Landscapes

  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Multimedia (AREA)
  • Accounting & Taxation (AREA)
  • Signal Processing (AREA)
  • Finance (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Databases & Information Systems (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The present invention relates to an internet broadcast and, more specifically, to a BJ commercial break system and a BJ commercial break method which: enable a BJ, who hosts an internet broadcast in which various broadcasts are implemented, to implement a commercial break broadcast while implementing the internet broadcast, thereby providing the BJ with practical help due to transmission of a commercial break in addition to mere provision by the internet broadcast BJ of varied information or images; and, rather than implementing a separate advertisement irrelevant to the internet broadcast, implement a commercial break broadcast in an ad time during the progress of the internet broadcast hosted by the corresponding BJ, thereby allowing a viewer viewing the internet broadcast hosted by the corresponding BJ to view the commercial break, thereby further maximizing the advertisement effect.

Description

ＢＪ중간광고시스템 및 ＢＪ중간광고방법Intermediate Advertising System and Intermediate Advertising Method
본 발명은 인터넷방송에 관한 것으로, 보다 상세하게는 다양한 방송을 실시하는 인터넷방송을 진행하는 BJ에게 인터넷방송을 실시하는 중간에 중간광고방송을 실시할 수 있도록 함으로써, 단지 인터넷방송의 BJ가 다양한 정보나 영상을 제공함에 더하여 중간광고의 송출로 BJ에게 실제적인 도움되도록 하고, 인터넷방송과 무관하게 별도의 광고를 실시하는 것이 아니라, 해당 BJ가 진행하는 인터넷방송의 진행 중인 AD TIME(애드타임)에 중간광고방송을 실시함으로써, 해당 BJ가 진행하는 인터넷방송을 시청하는 시청자가 함께 중간광고도 시청하여 더욱 광고효과가 극대화되도록 하는 BJ중간광고시스템 및 BJ중간광고방법에 관한 것이다.The present invention relates to Internet broadcasting, and more particularly, by allowing the BJ conducting Internet broadcasting to perform various broadcasts, it is possible to carry out intermediate commercials in the middle of performing Internet broadcasting, so that only the BJ of the Internet broadcasting has various information. B. In addition to providing video, BJ will actually help BJ by sending intermediate advertisements, and do not run separate advertisements regardless of internet broadcasting, but will be in progress during the AD TIME of the internet broadcasting. By conducting an intermediate commercial, the BJ intermediate advertising system and BJ intermediate advertising method to allow viewers who watch the Internet broadcasts in progress of the BJ to also watch the intermediate advertising to maximize the advertising effect.
일반적으로 방송은 영상과 음성의 데이터를 공중으로 방송을 송출하는 것으로, 대부분 불특정 다수가 시청하도록 실시된다. 이러한 방송에는 영상을 생성하고 송출하는 방송을 비롯해서 영상을 중계하는 방송도 있으며, 이에 공중파 방송, 케이블TV, 유선방송, 종합편성방송 등 다양한 방송이 실시되고 있다. 이러한 방송들은 대부분 미디어를 생성하고 송출하는 주체가 대부분 거대한 기업에 해당되는 방송이 주류를 이루고 있다.In general, broadcasting is broadcasting of video and audio data in the air, and most of them are performed for unspecified viewing. Such broadcasts include broadcasts for generating and transmitting images, as well as broadcasts for relaying images, and various broadcasts such as over-the-air broadcasting, cable TV, cable broadcasting, and general broadcasting are being conducted. Most of these broadcasts are mainly broadcasters, which are large companies that produce and transmit media.
근래들어 인터넷 네트워크 환경이 좋아지면서, 네트워크 수단을 이용한 개인 인터넷방송이 확대되고 있다. 즉 개인들이 일반적으로 사용하고 있는 컴퓨터단말기를 이용하여 영상을 촬영하거나 컴퓨터 단말기에서 실행하는 내용을 방송의 소재로 이용하여 생성하고, 이를 송출하고 있다.In recent years, as the Internet network environment improves, personal Internet broadcasting using a network means is expanding. In other words, by using a computer terminal that is commonly used by individuals, images are taken or contents executed by the computer terminal are generated and transmitted using the material of broadcasting.
이러한 인터넷방송은 다수의 개인들이 각자 개성에 따라 생성하고 시행하기 때문에 일반적인 대중성을 갖지는 못하더라도 특정한 공감대를 형성하는 많은 시청자를 확보하곤 한다. 하지만 대부분 인터넷방송을 시행하는 bj(broadcast jockey)는 단지 방송을 만들고 송출할 뿐, 인터넷방송의 실시만으로 수입이 발생하지 않는다. 따라서 시간과 노력, 그리고 작더라도 컴퓨터단말기를 비롯한 장비의 구입 및 유지를 위한 비용이 어느 정도 소요되는바, 이를 보충할 장치가 절실히 요구되는 것이다.Since such Internet broadcasting is created and implemented by individual individuals according to their personalities, they often have many viewers who form a specific consensus even though they do not have general publicity. However, bj (broadcast jockey), which mostly conducts Internet broadcasting, only makes and broadcasts broadcasts and does not generate income only by conducting Internet broadcasting. Therefore, it takes time, effort, and even a small amount of money for the purchase and maintenance of equipment, including computer terminals, and a device to supplement them is urgently required.
일부에서는 인터넷방송을 녹화한 후 소정 매체에서 반영하거나 중계하도록 함으로써 보충하곤 하나, 순수하게 인터넷방송의 실시만으로 보충할 수 있는 방법이 절실히 요구된다.In some cases, the Internet broadcasting is supplemented by recording or relaying the broadcast on a predetermined medium, but a method of purely supplementing the Internet broadcasting is urgently needed.
상기와 같은 문제점을 해소하기 위한 본 발명은 다양한 방송을 실시하는 인터넷방송을 진행하는 BJ에게 인터넷방송을 실시하는 중간에 중간광고방송을 실시할 수 있도록 함으로써, 단지 인터넷방송의 BJ가 다양한 정보나 영상을 제공함에 더하여 중간광고의 송출로 BJ에게 실제적인 도움을 제공하는 목적이 있다.In order to solve the above problems, the present invention allows BJs to conduct various broadcasts and to perform intermediate commercials in the middle of performing Internet broadcasts. In addition to providing the purpose of the actual advertising to the BJ by sending out of the intermediate advertising purposes.
그리고 본 발명의 다른 목적은, 인터넷방송과 무관하게 별도의 광고를 실시하는 것이 아니라, 해당 BJ가 진행하는 인터넷방송의 진행 중인 AD TIME(애드타임)에 중간광고방송을 실시함으로써, 해당 BJ가 진행하는 인터넷방송을 시청하는 시청자가 함께 중간광고도 시청하여 더욱 광고효과가 극대화되도록 하는 것이다.Another object of the present invention is not to perform a separate advertisement irrespective of Internet broadcasting, but by performing an intermediate commercial in the ongoing AD TIME (Ad Time) of the Internet broadcasting conducted by the BJ, the BJ proceeds. Viewers who watch the Internet broadcast to watch the interstitial advertisement together to maximize the advertising effect.
아울러 본 발명의 또 다른 목적은, 인터넷 네트워크 수단을 통해 광고만을 송출함에 더하여 중간광고방송을 시청한 시청자정보를 수집함으로써, 중간광고별 시청률정보, BJ별 시청률정보도 함께 산출하여 양질의 중간광고방송이 이루어지도록 하는 것이다.In addition, another object of the present invention, in addition to sending only the advertisement through the Internet network means by collecting the viewers who watched the intermediate commercials, by calculating the viewer ratings information for each intermediate advertising, viewer ratings for each BJ quality intermediary commercials To make this happen.
나아가 본 발명의 또 다른 목적은, 중간광고방송에 대한 시청정보를 수집하고 시청률을 분석함에 더하여, 시청률이 높게 나온 BJ에게 별도의 포인트를 부여하거나 등급을 상향으로 조절하는 등 BJ에게도 다양한 편의를 제공하도록 하는 것이다.Furthermore, another object of the present invention is to provide a variety of convenience to the BJ, in addition to collecting the viewing information on the commercials and analyzing the viewer rating, giving a separate point to the BJ with a high viewer rating or adjusting the rating upwards. To do that.
상기와 같은 목적을 달성하기 위한 본 발명은, 서버로부터 인터넷방송 기초정보를 제공받고 시청자단말기 측에서 인터넷방송을 시청할 수 있도록 인터넷방송정보를 전송하는 BJ단말기에 있어서, 서버로부터 중간광고 기초정보 및 중간광고미디어정보를 전송받고, BJ단말기에 의한 인터넷방송을 시청하는 시청자단말기 측에서 중간광고방송도 시청하도록 하기 위해 중간광고미디어정보를 네트워크 수단을 통해 전송하는 것을 특징으로 하는 BJ단말기를 제공한다.The present invention for achieving the above object, in the BJ terminal that receives the Internet broadcasting basic information from the server and transmits the Internet broadcasting information so that the viewer terminal can watch the Internet broadcasting, the intermediate advertisement basic information and intermediate from the server In order to receive the advertisement media information, the viewer terminal viewing the Internet broadcast by the BJ terminal provides a BJ terminal, characterized in that to transmit the intermediate advertising media information through the network means to watch.
본 발명의 바람직한 실시예에 있어서, 인터넷방송을 실시하는 BJ단말기로부터 중간광고 기초정보의 요청정보를 수신받고 중간광고 기초정보를 BJ단말기로 전송하고, BJ단말기로부터 중간광고미디어정보의 요청정보를 수신받고 중간광고미디어정보를 전송하는 중간광고용 서버를 포함하는 것을 특징으로 하는 ＢＪ중간광고시스템을 제공한다.In a preferred embodiment of the present invention, receiving the request information of the intermediate advertising basic information from the BJ terminal performing Internet broadcasting, and transmits the basic advertising basic information to the BJ terminal, and receives the request information of the intermediate advertising media information from the BJ terminal It provides an intermediary advertising system, characterized in that it comprises a server for intermediary advertisement receiving and transmitting the median media information.
상기와 같이 구성되는 본 발명은 다양한 방송을 실시하는 인터넷방송을 진행하는 BJ에게 인터넷방송을 실시하는 중간에 중간광고방송을 실시할 수 있도록 함으로써, 단지 인터넷방송의 BJ가 다양한 정보나 영상을 제공함에 더하여 중간광고의 송출로 BJ에게 실제적인 도움되도록 하는 효과가 있다.The present invention constituted as described above allows the BJ conducting Internet broadcasting to perform a variety of broadcasts, so that an intermediate commercial can be performed in the middle of the Internet broadcasting, so that only the BJ of the Internet broadcasting provides various information or images. In addition, there is an effect that BJ is actually helped by the transmission of intermediate advertising.
그리고 본 발명의 다른 효과는, 인터넷방송과 무관하게 별도의 광고를 실시하는 것이 아니라, 해당 BJ가 진행하는 인터넷방송의 진행 중인 AD TIME(애드타임)에 중간광고방송을 실시함으로써, 해당 BJ가 진행하는 인터넷방송을 시청하는 시청자가 함께 중간광고도 시청하여 더욱 광고효과가 극대화되도록 하는 것이다.Another effect of the present invention is that the BJ proceeds by performing an intermediate advertisement in the ongoing AD TIME (ad time) of the Internet broadcast, which is performed by the BJ, rather than a separate advertisement regardless of the Internet broadcast. Viewers who watch the Internet broadcast to watch the interstitial advertisement together to maximize the advertising effect.
아울러 본 발명의 또 다른 효과는, 인터넷 네트워크 수단을 통해 광고만을 송출함에 더하여 중간광고방송을 시청한 시청자정보를 수집함으로써, 중간광고별 시청률정보, BJ별 시청률정보도 함께 산출하여 양질의 중간광고방송이 이루어지는 것이다.In addition, another effect of the present invention, in addition to transmitting only the advertisement through the Internet network means by collecting the viewer information to watch the intermediate commercials, by calculating the audience rating information for each intermediate advertising, audience rating information for each BJ also high quality intermediate commercials This is done.
나아가 본 발명의 또 다른 효과는, 중간광고방송에 대한 시청정보를 수집하고 시청률을 분석함에 더하여, 시청률이 높게 나온 BJ에게 별도의 포인트를 부여하거나 등급을 상향으로 조절하는 등 BJ에게도 다양한 편의를 제공하는 것이다.Furthermore, in addition to collecting viewing information and analyzing viewer ratings for intermediate commercials, another effect of the present invention is to provide various conveniences to the BJ, such as granting a separate point to the BJ having a high rating or adjusting the rating upward. It is.
도 1은 본 발명에 따른 BJ중간광고시스템에 대한 전체적인 구성 예시도이다.1 is a diagram illustrating the overall configuration of the BJ intermediate advertising system according to the present invention.
도 2는 본 발명에 따른 BJ중간광고시스템에 대한 개략적인 구성 설명도이다.Figure 2 is a schematic diagram illustrating the configuration of the BJ intermediate advertising system according to the present invention.
도 3은 본 발명에 따른 BJ중간광고시스템에 대한 전체적인 흐름도이다.Figure 3 is a general flow diagram for the BJ intermediate advertising system according to the present invention.
도 4는 본 발명에 따른 BJ중간광고시스템에 대한 개략적인 제어 순서도이다.Figure 4 is a schematic control flowchart for the BJ intermediate advertising system according to the present invention.
도 5는 본 발명에 따른 BJ중간광고시스템에 대한 제어 구성도이다.5 is a control block diagram of the BJ intermediate advertising system according to the present invention.
도 6은 본 발명에 따른 BJ중간광고시스템에 대한 제어 순서도이다.6 is a control flowchart for the BJ intermediate advertising system according to the present invention.
도 7은 본 발명에 따른 BJ중간광고시스템에 대한 처리 과정에 대한 일실시 예시도이다.Figure 7 is an exemplary embodiment of a processing procedure for the BJ intermediate advertising system according to the present invention.
이하 첨부되는 도면을 참조하여 상세히 설명한다.Hereinafter, with reference to the accompanying drawings will be described in detail.
즉 본 발명에 따른 BJ중간광고시스템(10) 및 BJ중간광고방법은 첨부된 도 1 내지 도 7 등에서와 같이, 하나 또는 다수의 서버와 네트워크 수단으로 연결되는 다수의 BJ단말기(20) 및 시청자단말기(15) 등으로 이루어진다. 따라서 인터넷방송의 기초정보는 서버에서 BJ단말기(20)로 전송되어 BJ단말기(20)에서 인터넷방송을 위한 설정정보를 처리하고, 인터넷방송을 실시하여 송출하게 된다. 송출되는 인터넷방송의 정보는 서버에서 시청자단말기(15)로 전송되고, 미디어데이터는 링크정보에 의해 시청자단말기(15)에서 수신받아 인터넷방송을 실행하여 해당 시청자가 시청하게 된다. 아울러 인터넷방송을 실시하는 BJ단말기(20)에서는 방송하는 중, AD Time의 방송 중간 시간에 별도의 중간광고방송을 송출할 수 있을 것이다. 특히 인터넷방송 및 중간광고방송 등의 미디어정보는 BJ단말기에서 우선 시청자단말기로 스트리밍 주소정보만 먼저 전송된 후, 시청자가 해당 방송보기를 선택한 후 해당 BJ의 단말기로 하는 스트림 주소로 링크시켜 시청하는 것으로써, 결국 미디어정보는 스트림 서비스로 이용됨이 바람직할 것이다. 그외 직접 동영상 데이터가 전송되는 서비스도 가능할 수 있으나, 실시간 방송에서보다 저장된 영상을 이용할 때 적용될 수 있으며, 대부분의 방송미디어정보에 대해서는 스트림 서비스로 이용됨이 바람직할 것이다.That is, the BJ intermediate advertising system 10 and the BJ intermediate advertising method according to the present invention, as shown in Figures 1 to 7 attached, a plurality of BJ terminal 20 and the viewer terminal connected to one or more servers and network means And (15). Therefore, the basic information of the Internet broadcasting is transmitted from the server to the BJ terminal 20 to process the setting information for the Internet broadcasting in the BJ terminal 20, and performs the Internet broadcast to transmit. The information of the Internet broadcast is transmitted from the server to the viewer terminal 15, and the media data is received from the viewer terminal 15 by the link information, and the viewer executes the Internet broadcast. In addition, the BJ terminal 20 that performs the Internet broadcast will be able to send a separate intermediate commercials in the middle of the broadcast time of the AD broadcast. In particular, media information such as Internet broadcasting and intermediary commercials are first transmitted only from the BJ terminal to the viewer's terminal, and then the viewer selects the corresponding broadcast and then links to the stream address to the BJ's terminal for viewing. In the end, it may be desirable for the media information to be used as a stream service. In addition, a service in which direct video data is transmitted may be possible, but may be applied when using a stored image than in real time broadcasting, and it may be preferable to use a stream service for most broadcast media information.
이처럼 네트워크 수단을 이용한 인터넷방송을 수행하는 BJ(Broadcast Jockey)에 의해 BJ단말기(20)에서 인터넷방송을 실행하는 중간 시간인 AD TIME(애드타임, 일명 '중간 삽입시간')에 중간광고방송을 실시하는 것이다. 따라서 인기가 좋은 BJ에게 광고를 많이 실시하며, 이로써 시청률이나 많은 광고를 하는 BJ에게 많은 포인트를 부여하고 등급도 상향으로 조정하여 BJ의 인터넷방송을 더욱 활발히 실시할 수 있게 하는 것이다.In this way, BJ (Broadcast Jockey), which performs Internet broadcasting using network means, conducts an intermediate commercial at AD TIME (Ad Time, aka 'intermediate insertion time'), which is an intermediate time for executing Internet broadcasting in BJ terminal 20. It is. Therefore, a lot of advertisements are given to the popular BJ, thereby giving BJ a lot of viewership or a lot of advertisements, and adjusting the ratings upward to make BJ's Internet broadcasting more active.
이를 위해 서버에서는 중간광고방송의 기초정보를 BJ단말기(20)로 전송하고, 또한 BJ단말기(20)에서 중간광고방송의 송출정보를 전송받은 서버에서는, 해당 인터넷방송을 시청하고 있는 시청자의 시청자단말기(15)로 해당 BJ단말기(20)로부터 전송받은 중간광고방송의 정보를 전송하는 것이다. 아울러 시청자단말기(15)에서는 수신받은 중간광고방송의 정보를 처리하여, 화면에 중간광고방송을 보이도록 하여 시청할 수 있는 화면을 표시하고, 또한 중간광고미디어정보가 저장되어 있는 저장소의 링크정보를 이용하여 중간광고미디어정보를 수신받아 화면에 표시하고 음향을 듣게 된다.To this end, the server transmits the basic information of the intermediate commercial to the BJ terminal 20, and the server receiving the broadcast information of the intermediate commercial from the BJ terminal 20, the viewer terminal of the viewer watching the Internet broadcast. (15) is to transmit the information of the intermediate commercials received from the BJ terminal 20. In addition, the viewer terminal 15 processes the received information of the intermediate commercials, displays the screen for viewing by showing the intermediate commercials on the screen, and also uses the link information of the repository where the intermediate advertising media information is stored. Receive the intermediate advertising media information to display on the screen and hear the sound.
이와 같은 일련의 과정을 수행하기 위한 BJ중간광고시스템(10)의 각 구성요소들을 상세히 살펴보기로 한다.Each component of the BJ intermediate advertising system 10 for performing such a series of processes will be described in detail.
우선 인터넷방송을 송출하기 위하여, 서버로부터 인터넷방송 기초정보를 제공받고 시청자단말기 측에서 인터넷방송을 실행할 수 있도록 인터넷방송정보를 전송하는 BJ단말기(20)에 대해 살펴보기로 한다.First of all, in order to send an Internet broadcast, the BJ terminal 20 which receives basic Internet information from a server and transmits the Internet broadcast information so that the viewer terminal can execute the Internet broadcast will be described.
즉 BJ단말기(20)에서는 서버로부터 중간광고 기초정보 및 중간광고미디어정보를 전송받고, BJ단말기(20)에 의한 인터넷방송을 시청하는 시청자의 시청자단말기(15) 측에서 중간광고방송도 시청하도록 하기 위해 중간광고미디어정보를 네트워크 수단을 통해 전송하는 것이다.That is, the BJ terminal 20 receives the intermediate advertisement basic information and the intermediate advertisement media information from the server, and the viewer terminal 15 of the viewer watching the Internet broadcast by the BJ terminal 20 to watch the intermediate commercials as well. This is to transmit the intermediate advertising media information through the network means.
이에 이러한 BJ단말기(20)에서의 구성을 보면, 인터넷방송의 실행으로 인터넷방송의 정보를 네트워크 수단을 통해 전송하는 인터넷방송실시부(21)가 마련된다. 이에 인터넷방송의 정보는 주로 인터넷방송미디어데이터를 스트리밍으로 서비스되는 스트리밍 주소를 포함하여 전송하고 이러한 스트리밍 주소정보를 전송받은 사용자단말기에서의 실행으로 BJ단말기(20)에서 스트리밍 서비스로 인터넷방송미디어 정보를 수신받아 시청할 수 있게 된다. 이처럼 인터넷방송실시부(21)에 의해 BJ단말기(20)에서 인터넷방송이 실시되어 송출되는 것이다.In this configuration of the BJ terminal 20, the Internet broadcasting execution unit 21 is provided to transmit the information of the Internet broadcasting through the network means by executing the Internet broadcasting. The information of the Internet broadcast is mainly transmitted to the Internet broadcast media data including the streaming address serviced by the streaming, and the execution of the user terminal receiving the streaming address information by the streaming information from the BJ terminal 20 to the Internet broadcast media information as a streaming service. It can receive and watch. As such, the Internet broadcast is carried out by the BJ terminal 20 by the Internet broadcasting unit 21 and transmitted.
아울러 BJ단말기(20)에는 중간광고방송의 실행으로 중간광고방송정보 및 중간광고미디어정보 중 어느 하나 이상의 데이터를 네트워크 수단을 통해 전송하는 중간광고실시부(22)를 포함하는 것이다. 즉 인터넷방송을 실시하는 중에 BJ의 선택에 의해 BJ단말기(20)에서는 중간광고방송을 실시하는 것으로, 중간광고실시부(22)에서 수행하는 것이다.In addition, the BJ terminal 20 includes an intermediate advertisement unit 22 for transmitting any one or more data among the intermediate commercial information and the intermediate advertising media information through the network means by executing the intermediate commercial. In other words, the BJ terminal 20 performs an intermediate commercial by the selection of BJ during the Internet broadcasting, and is performed by the intermediate advertising unit 22.
그리고 인터넷방송정보 및 중간광고방송정보, 인터넷방송미디어정보 및 중간광고미디어정보를 네트워크 수단을 통하여 전송하는 방송송출부(23)를 포함하는 것이다. 특히 방송송출부(23)에 의하여 인터넷방송미디어정보 및 중간광고미디어정보 등은 사용자단말기(15)에 대해 네트워크 수단으로 스트리밍 전송되며, 사용자단말기(15)는 실시간으로 방송이 실행되는 것이다.And a broadcast transmitting unit 23 for transmitting the Internet broadcasting information, the intermediate advertising broadcasting information, the Internet broadcasting media information, and the intermediate advertising media information through the network means. In particular, by the broadcast transmission unit 23, the Internet broadcasting media information and the intermediate advertising media information is transmitted to the network means to the user terminal 15, the user terminal 15 is to be broadcast in real time.
다음으로 상기 중간광고실시부(22)의 상세 구성을 살펴보면 다음과 같다.Next, look at the detailed configuration of the intermediate advertising unit 22 as follows.
즉 상기 서버 중 광고관리서버(40)로부터 전송받은 중간광고 기초정보를 수신처리하는 중간광고기초정보처리부(221)가 마련된다. 이를 위한 광고관리서버(40)는 중간광고방송의 기본적인 기초정보를 다수의 BJ단말기(20)들에 전송하여, 개별 BJ단말기들에서 중간광고방송이 실행될 수 있도록 한다.That is, the intermediate advertisement basic information processing unit 221 which receives and processes the intermediate advertisement basic information received from the advertisement management server 40 is provided. The advertisement management server 40 for this purpose transmits basic basic information of the intermediate commercials to the plurality of BJ terminals 20 so that the intermediate commercials can be executed in individual BJ terminals.
다음으로 인터넷방송 실시하는 중에 중간광고방송을 준비하는 방송광고전환부(222)가 마련된다. 방송광고전환부(222)에 의해 인터넷방송을 실시하면서 함께 중간광고방송을 준비하는 과정을 수행하게 된다. 이에 실제 중간광고방송이 실행되어 BJ단말기(20) 화면에 중간광고방송이 보여지더라도 보이지 않는 영역에서는 계속해서 인터넷방송의 서비스가 종료되지 않고 실행되는 것이 바람직하다. 그리하여 중간광고방송이 종료되더라도 단지 중간광고방송 화면만 제거함에 의해 베이스 화면배치에서 실행되던 인터넷방송 화면이 빠르게 전개될 수 있도록 실시함이 바람직한 것이다.Next, a broadcast advertisement switching unit 222 is prepared to prepare an intermediate commercial during the Internet broadcasting. The broadcast advertisement conversion unit 222 performs the process of preparing an intermediate commercial together with the Internet broadcast. Therefore, even though the intermediate commercial is executed and the intermediate commercial is shown on the BJ terminal 20 screen, it is preferable that the service of the Internet broadcast is continuously executed in the invisible region without being terminated. Thus, even if the intermediate commercials are terminated, it is desirable to carry out the Internet broadcast screens executed in the base screen layout by quickly removing only the intermediate commercial screens.
그리고 BJ에 의한 입력의 신호처리로 BJ단말기(20) 화면에 중간광고화면을 표시하는 중간광고방송을 실행하는 중간광고방송실시부(223)가 마련된다. 따라서 BJ단말기(20) 화면에는 중간광고화면에 중간광고방송이 실시되는 내용이 표시되는 것이다.In addition, an intermediate commercial execution unit 223 for executing an intermediate commercial displaying an intermediate advertisement screen on the BJ terminal 20 screen is provided as a signal processing of the input by the BJ. Therefore, the BJ terminal 20 displays the contents of the intermediate commercials on the intermediate advertisement screen.
그리고 송출되는 중간광고방송의 정보는 센터서버(30)에 의한 중계로 개별 다수의 시청자단말기(15)로 전송되어 시청자단말기(15)에 의한 처리 이후 시청과정을 수행하게 될 것이다.And the information of the intermediate commercials is transmitted to the individual multiple viewer terminal 15 by the relay by the center server 30 will be performed after the processing by the viewer terminal 15 to perform the viewing process.
다음으로 중간광고방송 실시를 종료하는 광고방송전환부(255)가 마련된다. 즉 중간광고방송의 시간이 종료되거나 또는 BJ에 의해 강제로 종료될 경우에는 광고방송전환부(255)에 의해 BJ단말기(20)에서 실시되는 중간광고방송이 중지되는 것이다. 중간광고방송의 중지로 BJ단말기(20) 화면에서는 중간광고화면이 제거되며, 이로써 베이스로 실행되던 인터넷방송의 화면이 다시 보이게 되는 것이며, 계속해서 인터넷방송정보의 송출이 이루어지는 것이다.Next, the commercial switching unit 255 for terminating the intermediate commercial is provided. In other words, when the time of the intermediate commercials are terminated or forcibly terminated by the BJ, the intermediate commercials executed in the BJ terminal 20 by the commercial switching unit 255 are stopped. Intermediate advertising screen is removed from the screen of the BJ terminal 20 as the intermediate commercials are suspended, thereby re-displaying the screen of the Internet broadcasting that was executed as a base, and is continuously transmitting the Internet broadcasting information.
이와 함께 중간광고방송의 실시를 위해 상기 서버 중 광고미디어제공서버(50)로부터 수신된 중간광고미디어정보를 저장하는 중간광고미디어정보저장부(226)를 포함하는 것이다. 이러한 중간광고미디어정보는 중간광고의 실행으로 스트리밍 서비스로 시청자단말기에 제공되는 것이다.Along with this, it includes an intermediate advertisement media information storage unit 226 for storing the intermediate advertisement media information received from the advertisement media providing server 50 of the server for the execution of the intermediate advertisement. Such intermediate advertising media information is provided to the viewer terminal as a streaming service by the execution of the intermediate advertising.
이처럼 인터넷방송 및 중간광고방송을 송출하는 다수의 BJ단말기(20)를 포함하여 네트워크 수단으로 연결되는 서버 및 시청자단말기를 포함하여 BJ중간광고시스템(10)을 구성하는 것이다.As described above, the BJ intermediate advertising system 10 is configured to include a server and a viewer terminal connected to a network means, including a plurality of BJ terminals 20 for transmitting Internet broadcasts and intermediate commercials.
즉 BJ중간광고시스템(10)은, 네트워크 수단을 포함하여 다음과 같은 구성들로 이루어지는 것이다.That is, the BJ intermediate advertising system 10 is composed of the following configurations, including network means.
이에 인터넷방송을 시청하고 BJ단말기(20)에 의한 중간광고방송도 시청하는 시청자의 시청자단말기(15), 그리고 센터서버(30)와 네트워크로 연결되고 인터넷방송을 실시하며, 인터넷방송 중에 중간광고방송을 실시하는 BJ단말기(20) 등을 포함한다.In this way, the network is connected to the viewer terminal 15 and the center server 30 of the viewer watching the Internet broadcast and also the intermediate commercial broadcast by the BJ terminal 20, and performs the Internet broadcast, the intermediate commercial broadcast during the Internet broadcast It includes a BJ terminal 20 to perform.
그리고 이들 시청자단말기(15)와 BJ단말기(20)와 함께 네트워크 수단을 통해 연결되는 다수의 서버들이 마련된다.In addition, a plurality of servers connected to the viewer terminal 15 and the BJ terminal 20 through a network means are provided.
이러한 서버의 일종으로, BJ단말기(20)로부터 인터넷방송정보를 수신받고 다수 시청자단말기(15)로 인터넷방송정보를 전송하며, BJ단말기(20)에 의해 실시되는 인터넷방송을 시청하는 다수의 시청자의 시청자단말기(15) 측으로 중간광고방송정보를 전송하는 센터서버(30)를 포함한다.As a kind of server, a plurality of viewers receive Internet broadcast information from the BJ terminal 20 and transmit the Internet broadcast information to the multiple viewer terminal 15, and watch the Internet broadcast performed by the BJ terminal 20. It includes a center server 30 for transmitting the intermediate commercial information to the viewer terminal 15.
그리고 중간광고방송의 실시와 관련된 서버의 구성으로써, 인터넷방송을 실시하는 BJ단말기(20)로부터 중간광고 기초정보의 요청정보를 수신받고 중간광고 기초정보를 BJ단말기(20)로 전송하는 광고관리서버(40), 그리고 BJ단말기(20)로부터 중간광고미디어정보의 요청정보를 수신받고 중간광고미디어정보를 전송하는 광고미디어제공서버(50) 등을 함께 포함하는 것이다.And as a configuration of the server related to the implementation of the intermediate commercials, the advertisement management server receives the request information of the basic advertising basic information from the BJ terminal 20 performing the Internet broadcasting and transmits the basic advertising basic information to the BJ terminal 20 40, and the advertisement media providing server 50 for receiving the request information of the intermediate advertisement media information from the BJ terminal 20 and transmitting the intermediate advertisement media information.
이에 BJ중간광고시스템(10)에 있어서, BJ단말기(20)로부터 인터넷방송정보 및 중간광고방송정보를 수신받고 시청자단말기(15) 측으로 중간광고방송정보를 전송하는 센터서버(30)에 대해 먼저 상세한 구성을 살펴보기로 한다.In the BJ intermediate advertising system 10, the center server 30 that receives the Internet broadcasting information and the intermediate advertising information from the BJ terminal 20 and transmits the intermediate advertising information to the viewer terminal 15 is first detailed. Let's look at the configuration.
즉 상기 센터서버(30)에는, 인터넷방송 및 중간광고방송의 실시를 위한 BJ단말기(20)에서의 기초정보, 인터넷방송 및 중간광고방송의 시청을 위한 시청자단말기(15)에서의 기초정보 등을 각각 제공하고, 또한 인터넷방송 및 중간광고방송의 정보를 BJ단말기(20)로부터 전송받아 각각 관련된 시청자단말기(15) 측으로 전송하는 역할을 수행한다. 이에 인터넷방송 및 중간광고방송의 정보 등에는 인터넷방송 및 중간광고방송을 실시하는 BJ단말기(20)에 대한 스트리밍 주소 정보도 포함됨으로써, 해당 BJ가 실시하는 인터넷방송 및 중간광고방송 등의 미디어데이터가 스트리밍 서비스로 다수의 시청자단말기(15)로 제공되도록 마련되는 것이다.In other words, the center server 30, the basic information in the BJ terminal 20 for the implementation of Internet broadcasting and intermediate commercials, the basic information in the viewer terminal 15 for viewing the Internet broadcasting and intermediate commercials, and the like. Each provides, and receives the information of the Internet broadcasting and the intermediate commercials from the BJ terminal 20 and transmits to the associated viewer terminal 15, respectively. In this regard, the information of Internet broadcasting and intermediate commercials includes streaming address information of the BJ terminal 20 which performs internet broadcasting and intermediate commercials, so that media data such as Internet broadcasting and intermediate commercials performed by the relevant BJ can be obtained. It is provided to be provided to a plurality of viewer terminal 15 as a streaming service.
이를 위한 구성들을 보면, 인터넷방송을 실시하는 BJ단말기(20)의 정보를 처리하는 BJ정보관리부(31)가 마련된다. 즉 인터넷방송 및 중간광고방송의 실시를 위한 BJ단말기(20)의 정보, 인터넷방송의 실시를 위해 가입된 BJ의 정보 등을 처리하게 된다. 또한 BJ단말기(20)를 이용하여 실시하는 인터넷방송의 실시정보, 중간광고방송의 실시정보 등도 해당 BJ단말기(20)에서 얼마나 실시하였는지로 처리하게 된다. 아울러 활동이 활발하거나 많은 시청자가 시청하는 BJ단말기(20) 및 BJ에 대해서는 등급을 상향으로 부여하고 많은 포인트를 부여함으로써, 인터넷방송 및 중간광고방송의 실시에 있어서 많은 편의를 제공받도록 관련된 소정 정보들을 처리하게 된다.Looking at the configuration for this, there is provided a BJ information management unit 31 for processing information of the BJ terminal 20 for performing the Internet broadcast. That is, the information of the BJ terminal 20 for the execution of the Internet broadcasting and the intermediate commercials, the information of the BJ subscribed for the execution of the Internet broadcasting and the like. In addition, the execution information of the Internet broadcasting, the execution information of the intermediate commercials, etc. performed using the BJ terminal 20 will be processed by how much the corresponding BJ terminal 20 was carried out. In addition, the BJ terminal 20 and BJ, which are active or watched by a large number of viewers, are given higher grades and given more points, so that predetermined information related to receiving a lot of convenience in the implementation of Internet broadcasting and intermediate commercials is provided. Will be processed.
이와 함께 센터서버(30)에는, 인터넷방송을 시청할 수 있는 시청자단말기(15)의 정보를 처리하는 시청자정보관리부(32)를 포함한다. 즉 인터넷방송을 시청하거나 중간광고방송을 시청할 수 있는 시청자단말기(15)의 시청정보, 가입된 시청자의 정보, 접속정보, 주로 시청하는 BJ 및 BJ단말기(20) 정보, 시청하였던 중간광고방송의 정보 등을 처리하는 것이다. 물론 많은 활동을 한 시청자(시청자단말기(15))에 대해서도 소정의 포인트를 부여하여 다양한 편의를 제공받도록 실시될 수 있다.Along with this, the center server 30 includes a viewer information management unit 32 for processing information of the viewer terminal 15 capable of watching Internet broadcasting. That is, viewing information of the viewer terminal 15, which can watch Internet broadcasting or intermediate commercials, information of subscribed viewers, access information, BJ and BJ terminal 20 information mainly watched, information of intermediate commercials that were watched. And so on. Of course, the viewer (viewer terminal 15) who has performed a lot of activities may be given to a predetermined point to be provided with various conveniences.
다음으로 센터서버(30)에는, 인터넷방송을 실시하는 BJ단말기(20) 측으로 인터넷방송을 실시하기 위한 기초정보를 전송하고, BJ단말기(20)에서 실시하는 인터넷방송의 정보를 시청자단말기(15) 측으로 전송하는 인터넷방송정보처리부(33)가 마련된다.Subsequently, the center server 30 transmits basic information for carrying out Internet broadcasting to the BJ terminal 20 performing internet broadcasting, and transmits information of Internet broadcasting performed by the BJ terminal 20 to the viewer terminal 15. Internet broadcasting information processing unit 33 for transmitting to the side is provided.
따라서 BJ단말기(20)에서 인터넷방송을 실행하게 되고, 이로 인해 실시되는 인터넷방송정보(스트리밍 주소 정보 포함)를 BJ단말기(20)로부터 전송받아 시청하고자 하는 정보를 요청한 시청자단말기(15)로 전송하게 된다.Therefore, the BJ terminal 20 executes Internet broadcasting, and receives the Internet broadcasting information (including streaming address information) carried out from the BJ terminal 20 and transmits the requested information to the viewer terminal 15 requesting the information. do.
다음으로 센터서버(30)에는, 인터넷방송을 실시하는 BJ단말기(20)에 의해 중간광고방송의 실시 정보에 대해, 해당 BJ단말기(20)의 인터넷방송을 시청할 수 있는 시청자단말기(15) 측으로 중간광고방송의 시청정보를 전송하는 중간광고방송정보처리부(34)를 포함하는 것이다. 그리하여 BJ단말기(20)로부터 전송받은 중간광고방송정보를 해당 BJ단말기(20)의 인터넷방송을 시청하고 있던 시청자의 시청자단말기(15) 측으로 전송하게 된다. 이러한 중간광고방송정보에는 중간광고방송미디어정보에 대한 BJ단말기(20)의 스트리밍 주소정보를 포함하는 것이다. 이후 시청자단말기(15)에서 중간광고방송의 시청수락과정에 의해 스트리밍 주소로의 BJ단말기(20)로부터 중간광고미디어데이터를 스트리밍 서비스로 전송받아 중간광고방송을 시청할 수 있다.Next, the center server 30 has an intermediate to the viewer terminal 15 that can watch the Internet broadcast of the BJ terminal 20 with respect to the execution information of the intermediate commercial by the BJ terminal 20 which performs Internet broadcasting. It includes an intermediate commercial information processing unit 34 for transmitting the viewing information of the commercial. Thus, the intermediate commercial information received from the BJ terminal 20 is transmitted to the viewer terminal 15 of the viewer who was watching the Internet broadcast of the BJ terminal 20. The intermediate commercial information includes streaming address information of the BJ terminal 20 for the intermediate commercial media information. Thereafter, the viewer terminal 15 may receive the intermediate advertisement media data from the BJ terminal 20 to the streaming address as a streaming service by viewing and accepting the intermediate advertisement, and may watch the intermediate advertisement.
이에 더하여 BJ중간광고시스템(10)에는 BJ단말기(20)에 중간광고 기초정보를 제공하는 상기 광고관리서버(40)를 포함한다. 즉 광고관리서버(40)는 중간광고방송의 기초정보, 광고와 관련된 BJ의 등급관리, 중간광고방송에 대한 시청관련정보 등을 처리하는 것이다.In addition, the BJ intermediate advertisement system 10 includes the advertisement management server 40 for providing basic advertisement basic information to the BJ terminal 20. That is, the advertisement management server 40 processes the basic information of the intermediate commercials, BJ rating management related to the advertisement, viewing related information on the intermediate commercials, and the like.
이러한 광고관리서버(40)에는, BJ단말기(20)에 의해 방송될 중간광고의 분류, 광고편성, 광고미디어데이터의 관리의 정보를 처리하기 위한 광고정보관리부(41)를 포함한다.The advertisement management server 40 includes an advertisement information management unit 41 for processing the information of the classification of the intermediate advertisement to be broadcast by the BJ terminal 20, the advertisement formation, and the management of the advertisement media data.
이러한 상기 광고정보관리부(41)에는, BJ단말기(20)에 의해 실시되는 중간광고를 소정의 광고분류조건으로 분류하고, 소정의 광고분류조건으로 분류된 중간광고의 등급정보를 처리하는 광고등급관리부(411)를 포함한다.In the advertisement information management unit 41, the advertisement rating management unit classifies the intermediate advertisement executed by the BJ terminal 20 into a predetermined advertisement classification condition and processes the grade information of the intermediate advertisement classified under the predetermined advertisement classification condition. 411.
즉 BJ단말기(20)를 통해 방송하게 될 중간광고방송에 대해, 의류, 음료, 전자기기, 생활용품 등과 같이 광고분야별로 분류할 수 있다. 또한 선호도나 광고금액 등에 대한 산정 기준을 정하여 이를 기초로 광고들을 분류할 수도 있을 것이다. 그외 여성위주의 광고, 청소년위주의 광고, 남성과 관련된 광고 등으로 분류하여 관련된 BJ들이 연관되어 광고할 수 있도록 분류함으로써, 보다 광고효과가 상승되도록 함이 바람직할 것이다.That is, the intermediate commercials to be broadcast through the BJ terminal 20 may be classified by advertisement fields such as clothing, drinks, electronic devices, household goods, and the like. In addition, it is possible to classify advertisements based on the calculation criteria for preference or advertisement amount. In addition, by categorizing the advertisements related to women, youth-oriented advertising, men-related advertisements and related BJ related to advertising, it would be desirable to increase the advertising effect.
다음으로 광고정보관리부(41)에는, BJ단말기(20)에서 실시하게 될 중간광고의 방송편성 정보를 처리하는 광고편성관리부(412)를 포함한다.Next, the advertisement information management unit 41 includes an advertisement organization management unit 412 for processing the broadcasting program information of the intermediate advertisement to be carried out in the BJ terminal 20.
따라서 소정의 BJ단말기(20)에 알맞은 광고, 또는 해당 BJ의 등급에 해당하는 광고를 추출하고, 광고 송출 시간이나 시기 등에 따라 해당 BJ에 할당된 광고들의 순서나 광고류 등을 산출하여 개별 BJ단말기(20)에 할당하게 된다. 따라서 이러한 광고편성관리부(412)에 의해 편성된 중간광고정보를 개별 BJ단말기(20)에서는 수신받고, 이에 따른 중간광고방송을 실시하게 된다. 이에 더하여 일부 실시에서는 BJ단말기(20)에 의해 소정 정도의 범위 내에서 일부 중간광고의 순서를 조정할 수 있는 편집이나, 기타 필요한 경우의 편집이 가능하도록 실시될 수도 있을 것이다.Therefore, an advertisement suitable for a predetermined BJ terminal 20 or an advertisement corresponding to a grade of the corresponding BJ is extracted, and an individual BJ terminal is calculated by calculating an order or advertisements of advertisements assigned to the corresponding BJ according to the time or timing of advertisement delivery. Will be assigned to (20). Therefore, the individual BJ terminal 20 receives the intermediate advertisement information organized by the advertisement configuration management unit 412, and performs the intermediate advertisement accordingly. In addition, in some implementations, the BJ terminal 20 may be edited to adjust the order of some intermediate advertisements within a predetermined range, or may be performed to edit other necessary cases.
다음으로 광고정보관리부(41)에는, BJ단말기(20)에서 실시하게 될 중간광고의 광고미디어데이터에 대해서, 광고미디어제공서버(50)로부터 전송받은 광고미디어데이터의 저장위치정보를 처리하는 광고미디어데이터관리부(413)를 포함하는 것이다.Next, the advertisement information management unit 41 processes the advertisement media data of the advertisement media data received from the advertisement media providing server 50 with respect to the advertisement media data of the intermediate advertisement to be executed by the BJ terminal 20. It includes a data management unit 413.
즉 광고정보관리부(41)에 의해서는 BJ단말기(20)에 의해 실시되는 중간광고방송의 실시와 관련된 정보를 주로 취급하게 되고, 광고정보관리부(41)에서 다루어지는 실제 중간광고미디어정보는 광고미디어제공서버(50)에 저장되는 것이다. 따라서 광고미디어제공서버(50)에는 저장되는 중간광고미디어정보의 저장정보를 광고정보관리부(41)에 전송하게 되며, 이에 광고미디어데이터관리부(413)에서 처리하여 광고정보에 포함시키며, 이를 개별 방송하게 되는 BJ단말기(20)에 전송하게 된다. 즉 중간광고방송의 실행에 의한 중간광고미디어정보를 불러올 링크정보를 포함하여 중간광고방송의 정보는 BJ단말기(20)로부터 시청자단말기(15)로 전송되어 시청할 수 있게 된다.That is, the advertisement information management unit 41 mainly deals with information related to the execution of the intermediate commercials carried out by the BJ terminal 20, and the actual intermediate advertisement media information handled by the advertisement information management unit 41 is the advertisement media. It is stored in the providing server 50. Therefore, the advertisement media providing server 50 transmits the stored information of the stored intermediate advertisement media information to the advertisement information management unit 41, which is processed by the advertisement media data management unit 413 and included in the advertisement information, which is then broadcasted individually. Will be transmitted to the BJ terminal 20. That is, the information of the intermediate commercials, including link information to retrieve the intermediate advertising media information by the execution of the intermediate commercials is transmitted from the BJ terminal 20 to the viewer terminal 15 can be viewed.
다음으로 광고관리서버(40)에는, 인터넷방송을 진행하는 BJ단말기(20)의 BJ별 등급정보를 처리하고 광고방송 시청률을 반영하여 BJ단말기(20)의 BJ별 포인트를 부여하는 광고BJ정보관리부(43)를 포함한다. 즉 광고BJ정보관리부(43)에 의하여 중간광고방송을 실시하는 BJ와 관련된 정보를 처리하게 된다.Next, the advertisement management server 40 processes the BJ rating information of the BJ terminal 20 which performs the Internet broadcasting, and applies the BJ information management unit to give the BJ points of the BJ terminal 20 by reflecting the advertisement viewing rate. (43). That is, the advertisement BJ information management unit 43 processes the information related to the BJ performing the intermediate commercials.
이를 위한 상기 광고BJ정보관리부(43)의 상세구성을 살펴보면 다음과 같다.Looking at the detailed configuration of the advertisement BJ information management unit 43 for this purpose is as follows.
즉 광고BJ정보관리부(43)에는, 인터넷방송을 실시하면서 중간광고를 실시하는 BJ단말기(20)의 정보를 센터서버(30)로부터 전송받고 소정의 BJ분류조건으로 BJ단말기(20)의 BJ들을 분류하고, 분류된 BJ의 등급정보를 처리하는 BJ광고등급관리부(431)를 포함한다. 이에 중간광고방송의 실시와 관련하여, 시청자가 많이 시청한 중간광고방송을 실시한 BJ에 대해서는 등급을 상향으로 조정하여 다양한 편의를 제공받도록 실시할 수 있다.That is, the advertisement BJ information management unit 43 receives the information of the BJ terminal 20 which performs the intermediate advertisement while performing Internet broadcasting from the center server 30, and receives the BJs of the BJ terminal 20 under a predetermined BJ classification condition. It includes a BJ advertisement rating management unit 431 to classify and process the classified BJ rating information. Accordingly, in relation to the implementation of the intermediate commercials, the BJ who performed the intermediate commercials which the viewers watched a lot may be adjusted to be upgraded to receive various conveniences.
또한 광고BJ정보관리부(43)에는, 중간광고방송을 실행한 시청자단말기(15)로부터, 중간광고방송을 실시한 BJ단말기(20)의 BJ들의 정보를 수신받고, BJ 별로 시청률을 반영하여 포인트를 부여하고 BJ 별 부여된 포인트 정보를 처리하는 BJ광고포인트관리부(432)를 포함한다. 즉 시청률이 높은 중간광고방송을 실시한 BJ에 대해 보다 많은 포인트를 부여함으로써 다양한 편의를 제공받도록 실시한다.In addition, the advertisement BJ information management unit 43 receives the information of the BJs of the BJ terminal 20 that performed the intermediate commercials from the viewer terminal 15 that performed the intermediate commercials, and gives points by reflecting the viewer rating for each BJ. And a BJ advertisement point management unit 432 for processing BJ-specified point information. In other words, by giving more points to the BJ that performed the intermediate commercials with high viewer rating, various conveniences are provided.
그리고 광고BJ정보관리부(43)에는, BJ단말기(20)에서 중간광고방송의 실시를 위해 BJ단말기(20)에 의해 방송될 중간광고의 리스트 정보, 편성정보, 각 중간광고별로 연결된 중간광고미디어정보의 연결주소 정보를 포함한 중간광고정보를 BJ단말기(20)로 전송하고 전송된 정보를 처리하는 BJ광고정보전송관리부(433)를 포함하는 것이다.In addition, the advertisement BJ information management unit 43, the list information of the intermediate advertisement to be broadcast by the BJ terminal 20, the organization information, the intermediate advertising media information connected for each intermediate advertisement in the BJ terminal 20 to perform the intermediate commercials Intermediate advertisement information including the connection address information of the BJ terminal 20, and the BJ advertisement information transmission management unit 433 to process the transmitted information.
즉 개별 BJ단말기(20) 별로 실제 실시하게 될 개별 중간광고방송과 직접 개별적으로 관련된 개개의 정보를 전송하게 되고, 이러한 정보전송에 관한 BJ단말기 별 전송정보처리, 전송되는 중간광고방송의 정보, 편성정보 등의 전송정보를 처리하게 되고, 그리고 해당 BJ와 관련된 등급정보, 포인트 정보 등도 필요에 따라 전송하게 된다. That is, the individual information directly related to the individual intermediate commercials to be actually carried out for each individual BJ terminal 20 is directly transmitted, and the transmission information processing for each BJ terminal regarding such information transmission, the information and organization of the intermediate commercials transmitted. Transmission information such as information is processed, and grade information and point information related to the corresponding BJ are also transmitted as necessary.
다음으로 광고관리서버(40)에는, BJ단말기(20)에 의해 실시되는 중간광고방송을 실행한 시청자단말기(15)로부터 시청정보를 수신받고 중간광고별 시청률 정보를 처리하고 BJ단말기(20)의 BJ 별 시청률 정보를 처리하는 시청정보관리부(45)를 포함하는 것이다.Next, the advertisement management server 40 receives the viewing information from the viewer terminal 15 that has performed the intermediate commercials carried out by the BJ terminal 20, processes the viewer rating information for each intermediate advertisement, and performs the processing of the BJ terminal 20. It includes a viewer information management unit 45 for processing the audience rating information for each BJ.
이러한 시청정보관리부(45)에 의하여 BJ단말기(20)를 통해 실시된 중간광고방송을 시청할 수 있게 실행한 시청정보를 처리하게 된다.The viewing information management unit 45 processes the viewing information executed to watch the intermediate commercials carried out through the BJ terminal 20.
이에 상기 시청정보관리부(45)에는, BJ단말기(20)에 의해 실시된 중간광고방송을 시청한 다수의 시청자의 시청자단말기(15)로부터 중간광고방송의 시청정보, 중간광고방송을 실시한 BJ단말기(20) 정보를 수신받아 처리하는 시청정보수신처리부(451)를 포함한다.Accordingly, the viewing information management unit 45, the BJ terminal that performs the viewing information of the intermediate commercials, intermediate commercials from the viewer terminal 15 of the plurality of viewers who watched the intermediate commercials carried out by the BJ terminal 20 ( 20) a viewing information receiving processing unit 451 for receiving and processing information.
즉 BJ단말기(20)에서 송출되는 정보에는, 중간광고방송정보와 함께, 중간광고미디어정보의 링크정보(URL 등의 주소정보), 그리고 중간광고방송을 실행할 경우 시청정보를 광고관리서버(40)로 전송하도록 하는 정보도 포함하여, 시청자단말기(15)로 전송하게 된다. 즉 시청자단말기(15)에서는 수신받은 정보 중에는 시청정보를 전송하게 될 광고관리서버(40)의 주소도 포함되어 전송받음으로써, 시청자단말기(15)에서 중간광고방송의 실행으로 시청할 수 있게 함으로 인해 시청정보가 자동으로 수집될 수 있다. 따라서 시청자단말기(15)에서 중간광고방송을 시청할 경우 중간광고방송을 시청한 정보와 함께 시청한 중간광고의 정보, 그리고 송출한 BJ단말기(20)의 BJ의 정보도 함께 광고관리서버(40)로 전송하게 된다.In other words, the information transmitted from the BJ terminal 20, along with the intermediate commercial information, link information (address information such as URL) of the intermediate advertising media information, and viewing information when executing the intermediate advertising management server 40 Also included in the information to be transmitted to the viewer terminal 15 to be transmitted. That is, the viewer terminal 15 receives the received information including the address of the advertisement management server 40 that will transmit the viewing information, thereby allowing the viewer terminal 15 to watch through the execution of an intermediate commercial. Information can be collected automatically. Therefore, when viewing the intermediate commercials in the viewer terminal 15, the information of the intermediate commercials, along with the information of the intermediate commercials watched, and the information of the BJ of the BJ terminal 20 sent to the ad management server 40 Will be sent.
이에 광고관리서버(40)의 시청정보수신처리부(451)에서 수신받아 저장하게 된다. 그리고 수신한 시청정보에 포함된 시청자단말기(15) 정보, 중간광고정보, BJ단말기(20) 정보 등을 분류하여 저장하게 된다.In response to this, it is received by the viewing information receiving processor 451 of the advertisement management server 40 and stored. The terminal 15 information, intermediate advertisement information, and BJ terminal 20 information included in the received viewing information are classified and stored.
다음으로 상기 시청정보관리부(45)에는, 다수의 시청자단말기(15)로부터 수신받은 시청정보를 분석하여 중간광고방송별 시청률 정보를 분석하는 광고별시청정보분석부(452)를 포함한다.Next, the audience information management unit 45 includes an advertisement-specific viewing information analysis unit 452 for analyzing viewer information received by the plurality of viewer terminals 15 to analyze viewer rating information for each intermediate commercial.
이러한 광고별시청정보분석부(452)에 의하여, 방송된 중간광고별로 전체 시청자단말기(15)를 통해 시청한 시청률 정보를 분석하는 것으로, 중간광고방송별로 선호도를 산출할 수 있고, 시청 연령층이나 남녀구분, 지역 등 중간광고와 연관되는 요소로 분류하여 선호도나 시청률을 분석하도록 실시됨이 바람직하며, 이후 다시 방송함에 참조가 되도록 한다.The advertisement information analysis unit 452 for each advertisement analyzes viewer rating information viewed through the entire viewer terminal 15 for each broadcasted intermediate advertisement. It is preferable to classify it into elements related to intermediate advertisements such as division and region to analyze preference or viewership, and then refer to the broadcasting box again.
아울러 상기 시청정보관리부(45)에는, 다수의 시청자단말기(15)로부터 수신받은 시청정보를 분석하여 BJ 별로 시청률 정보를 분석하는 BJ별광고시청정보분석부(453)를 포함하는 것이다.In addition, the viewing information management unit 45 includes a BJ-specific advertisement viewing information analysis unit 453 for analyzing the viewing information received from the plurality of viewer terminals 15 to analyze the viewer rating information for each BJ.
기본 실시예 중 하나로써 중간광고를 방송하는 BJ에게는 광고 편성의 기회가 주어지지 않도록 실시예를 구현할 수 있으며, 이 경우 광고별 시청률이 BJ에게 개별적으로 영향을 주기는 어려울 수 있다. 그러나 인터넷방송을 시청하는 시청자는 대부분 BJ와 관련하여 선호도가 있는 경우가 대부분이고, 연령이나 기호도, 친밀도, 관심사 등으로 시청자와 BJ가 연관된 경우가 많으므로, 이들의 성향과 연관된 중간광고의 경우에도 방송과 관련한 BJ나 시청자에게는 시청률이 좋을 수 있다.As one of the basic embodiments, an embodiment may be implemented so that the BJ broadcasting the intermediate advertisement is not given an opportunity of organizing an advertisement, and in this case, it may be difficult for the advertisement ratings of each advertisement to individually affect the BJ. However, most of the viewers who watch the Internet broadcast have a preference in relation to BJ, and many viewers are related to BJ by age, preference, intimacy, and interests. Audience ratings can be good for BJs or viewers with respect to broadcasts.
보다 중요한 요소로는 중간광고는 AD TIME(인터넷방송의 중간시간)에 방송하는 것이므로, 중간광고방송이 잠시 실시되었다가 종료되면 이전의 인터넷방송을 계속 시청할 수 있음으로 시청자는 해당 BJ에 의한 중간광고방송을 시청할 가능성이 상당이 높다.More importantly, the intermediate advertisements are broadcasted at AD TIME, so when the commercials are interrupted for a while, the viewers can continue to watch the previous Internet broadcasts. There is a high possibility of watching a broadcast.
따라서 중간광고방송의 시청률에는 해당 방송을 실시하는 BJ단말기(20) 정보와 연관된 시청률 정보로 분석될 것이다.Therefore, the viewer rating of the intermediate commercial will be analyzed by the viewer rating information associated with the BJ terminal 20 performing the broadcast.
이로써 BJ 별로 시청률을 분석하는 것은 매우 중요한 요소가 되며, 이를 반영하여 다음 중간광고방송에서도 반영할 수 있을 것이다.As a result, analyzing viewer ratings by BJ is a very important factor, and this will be reflected in the next intermediate commercial.
이에 중간광고방송에 높은 시청률을 보이는 BJ 등의 정보를 추출하고, 이들 BJ에 대해서는 등급을 높이거나 포인트를 부여함으로써, 보다 양질의 편의를 제공하고, 또한 다음에 편성되는 중간광고에 대해서도 비중있는 중간광고를 편성하여 방송하도록 실시될 수 있을 것이다.Accordingly, by extracting information such as BJ that shows high viewer ratings in the intermediate commercials, and raising the rating or giving points to these BJs, they provide more convenient convenience, and also have a heavy weight for the next intermediate advertisements. It may be implemented to organize and broadcast an advertisement.
다음으로는 본 발명에 따른 BJ중간광고시스템(10)에 있어서, BJ단말기(20)로부터 중간광고미디어정보의 요청정보를 수신받고 중간광고미디어정보를 전송하는 광고미디어제공서버(50)를 포함하는 것이다.Next, in the BJ intermediate advertisement system 10 according to the present invention, the advertisement media providing server 50 receives the request information of the intermediate advertisement media information from the BJ terminal 20 and transmits the intermediate advertisement media information. will be.
이러한 상기 광고미디어제공서버(50)에는, 광고미디어제공서버(50)에 저장되는 중간광고미디어정보의 저장정보를 처리하는 광고미디어관리부(51)를 포함한다. 즉 광고미디어제공서버(50)에 저장되는 중간광고미디어정보의 저장정보를 처리한다. 그리고 BJ단말기(20) 또는 시청자단말기(15) 등에서 필요한 경우 중간광고미디어정보의 전송요청을 위해 개별 중간광고미디어정보 별로 할당된 링크정보도 처리하게 된다.The advertisement media providing server 50 includes an advertisement media management unit 51 for processing storage information of intermediate advertisement media information stored in the advertisement media providing server 50. That is, it processes the stored information of the intermediate advertising media information stored in the advertisement media providing server 50. In addition, if necessary in the BJ terminal 20 or the viewer terminal 15, the link information allocated for each intermediate advertisement media information is also processed to request the transmission of the intermediate advertisement media information.
다음으로 상기 광고미디어제공서버(50)에는, 광고미디어제공서버(50)에 저장된 중간광고미디어정보를 BJ단말기(20)로 전송하는 전송정보를 처리하는 미디어사용관리부(53)를 포함하는 것이다.Next, the advertisement media providing server 50 includes a media use management unit 53 for processing transmission information for transmitting intermediate advertisement media information stored in the advertisement media providing server 50 to the BJ terminal 20.
따라서 이처럼 BJ단말기(20)에서는 수신받은 중간광고미디어정보의 링크정보를 반영하여 광고미디어제공서버(50)로 데이터를 요청하게 되며, 이에 해당되는 중간광고방송의 중간광고미디어정보는 광고미디어제공서버(50)에서 BJ단말기(20)로 전송되는 것이다. 그리고 미디어사용관리부(53)에서는 이러한 데이터의 송수신처리와 함께, 송신한 중간광고미디어정보의 정보, BJ단말기(20)의 정보, 전송정보 등을 처리하게 된다. 이러한 정보들은 필요한 경우 광고미디어제공서버(50)에서 광고관리서버(40)로 전송될 수도 있을 것이며, 그리하여 광고관리서버(40)에서는 개별 광고정보의 관리 및 개별 BJ단말기(20)에 대한 정보관리에 반영할 수 있다.Therefore, the BJ terminal 20 requests data to the advertisement media providing server 50 by reflecting the link information of the received intermediate advertisement media information, and the intermediate advertisement media information of the corresponding intermediate advertisement broadcasting advertisement media providing server. At 50, it is transmitted to the BJ terminal 20. In addition, the media use management unit 53 processes such data transmission and reception, and processes the information of the transmitted intermediate advertisement media information, the information of the BJ terminal 20, the transmission information, and the like. Such information may be transmitted from the advertisement media providing server 50 to the advertisement management server 40 if necessary. Thus, the advertisement management server 40 manages individual advertisement information and manages information for individual BJ terminals 20. Can be reflected in.
이에 더하여 시청자단말기(15)에는, 센터서버(30)로부터 수신받은 인터넷방송정보를 처리하고, 인터넷방송의 시청실행으로 인터넷방송정보에 포함된 스트림 주소정보를 통해 인터넷방송미디어정보를 수신받아 화면에 표시하는 인터넷방송시청실행모듈(151)을 포함한다. 그리하여 원하는 BJ를 선택함으로써 해당 BJ단말기(20)의 스트리밍 주소정보를 이용하여 인터넷방송미디어정보를 전송받아 시청할 수 있게 된다.In addition, the viewer terminal 15 processes the Internet broadcasting information received from the center server 30, receives the Internet broadcasting media information through the stream address information included in the Internet broadcasting information, and executes the viewing on the screen. Internet broadcasting watching execution module 151 to display. Thus, by selecting the desired BJ it is possible to receive and watch the Internet broadcast media information using the streaming address information of the BJ terminal 20.
아울러 센터서버(30)로부터 수신받은 중간광고방송정보를 처리하고 중간광고방송시청을 실행하기 위한 버튼을 화면에 표시하고, 중간광고방송의 시청실행으로 중간광고방송정보에 포함된 스트림 주소정보를 통해 중간광고미디어정보를 수신받아 화면에 표시하는 중간광고방송시청실행모듈(152)을 포함한다.In addition, processing the intermediate commercial information received from the center server 30, and displays a button for executing the intermediate commercials on the screen, through the stream address information included in the intermediate commercials by viewing the intermediate commercials Intermediate commercial viewing watching execution module 152 for receiving the intermediate advertising media information to display on the screen.
이로써 광고실행에 의해 센터서버(30)로부터 전송받은 해당 BJ단말기(20)로 하는 스트리밍 주소 정보에 의해 중간광고미디어정보를 스트리밍 서비스로 전송받아 중간광고를 시청할 수 있게 된다.As a result, the intermediate advertisement media information is transmitted to the streaming service by the streaming address information of the corresponding BJ terminal 20 received from the center server 30 by the advertisement execution, thereby allowing the user to watch the intermediate advertisement.
이상에서와 같이 마련되는 본 발명에 따른 BJ단말기(20)를 포함한 BJ중간광고시스템(10)과 함께, BJ중간광고방법에 대해서 아래에서와 같이 살펴보기로 한다.Along with the BJ intermediate advertising system 10 including the BJ terminal 20 according to the present invention provided as above, the BJ intermediate advertising method will be described as follows.
우선 BJ중간광고방법에 있어서, BJ단말기(20)에서 인터넷방송의 실시를 위해 센터서버(30) 측으로 인터넷방송 실시 정보를 요청하여 전송받고, 인터넷방송화면의 정보를 BJ단말기(20)의 화면에 표시하는 인터넷방송준비단계(S10)를 수행한다.First of all, in the BJ intermediate advertising method, the BJ terminal 20 receives and transmits the Internet broadcasting execution information to the center server 30 for the execution of the Internet broadcasting, and the information of the Internet broadcasting screen is displayed on the screen of the BJ terminal 20. Performing the Internet broadcast preparation step (S10) to display.
즉 BJ단말기(20)에 의한 인터넷방송준비단계(S10)를 수행함에 있어서, BJ가 BJ단말기(20) 화면에 표시된 '인터넷방송실행'의 버튼을 선택하면, 선택정보의 처리에 의해 BJ단말기(20)는 센터서버(30)로 접속하여 인터넷방송의 실행을 위한 정보를 요청하게 된다. 이에 센터서버(30)로부터 전송받은 인터넷방송 기초정보의 처리에 의해, BJ단말기(20)에서는, 화면에 인터넷방송을 위한 화면을 표시하고, 인터넷방송의 화면에는 방송하기의 버튼이 표시되는 것이다.In other words, in performing the Internet broadcast preparation step (S10) by the BJ terminal 20, when the BJ selects the button of 'Internet broadcast execution' displayed on the screen of the BJ terminal 20, the BJ terminal ( 20 is connected to the center server 30 to request information for the execution of the Internet broadcast. The BJ terminal 20 displays the screen for Internet broadcasting on the screen by processing the basic information of the Internet broadcasting transmitted from the center server 30, and the button for broadcasting is displayed on the screen of the Internet broadcasting.
다음으로 BJ중간광고방법에 있어서, BJ단말기(20)의 화면에 표시된 인터넷방송화면에서 '방송하기' 버튼의 선택입력으로 인해 인터넷방송의 스튜디오 어플리케이션이 실행되고 화면에 스튜디오화면이 표시되며, 광고관리서버(40) 측으로 중간광고 기초정보를 요청하여 수신받으며, 광고미디어제공서버(50) 측으로 중간광고미디어정보를 요청하여 수신받아 저장하는 중간광고준비단계(S20)를 수행한다.Next, in the BJ intermediate advertising method, due to the selection input of the 'broadcast' button on the Internet broadcast screen displayed on the screen of the BJ terminal 20, the studio application of the Internet broadcast is executed and the studio screen is displayed on the screen, ad management The server 40 receives and receives the intermediate advertisement basic information, and performs the intermediate advertisement preparation step (S20) of requesting and receiving and storing the intermediate advertisement media information to the advertisement media providing server 50.
BJ단말기(20)에 의한 인터넷방송의 실시 과정에 따라, 중간광고의 실시를 위한 기초정보도 함께 요청하게 되는 것이며, 이러한 중간광고의 기초정보에 대한 요청정보는 광고관리서버(40) 측으로 전송하게 된다. 이에 광고관리서버(40)에서는 해당 BJ단말기(20)에 대한 정보를 분석하여, BJ단말기(20)에 알맞게 편성된 중간광고정보를 전송하게 된다. 즉 다수 BJ들은 다양한 분야에 걸쳐 인터넷방송을 진행하므로, 방송되는 분야별로 분류되어 편성된 중간광고가 구분될 수 있다. 따라서 중간광고 기초정보를 요청한 BJ단말기(20) 정보를 분석하여, 해당되어 편성된 중간광고의 기초정보를 BJ단말기(20) 측으로 전송하는 것이다.According to the implementation process of the Internet broadcasting by the BJ terminal 20, the basic information for the implementation of the intermediate advertising is also requested, and the request information for the basic information of the intermediate advertising to be transmitted to the ad management server 40 side. do. The advertisement management server 40 analyzes the information on the BJ terminal 20, and transmits the intermediate advertisement information organized according to the BJ terminal 20. That is, since a number of BJs carry out Internet broadcasting in various fields, intermediate advertisements classified and categorized by broadcasting fields may be distinguished. Therefore, by analyzing the information of the BJ terminal 20 requesting the basic advertising intermediate information, and transmits the basic information of the corresponding intermediate advertising to the BJ terminal 20.
그리고 중간광고 기초정보를 수신받은 BJ단말기(20)에서는 중간광고 기초정보를 분석하여, 인터넷방송의 실시를 위한 스튜디오의 화면을 표시함과 함께 중간광고 방송의 실시를 위한 버튼도 함께 표시하는 것이다. 또한 광고관리서버(40)로부터 전송받은 중간광고 기초정보에 포함된 중간광고에 대해, 광고미디어제공서버(50) 측으로 중간광고미디어정보를 요청하여 수신받아 저장한다.In addition, the BJ terminal 20 receiving the basic advertisement basic information analyzes the basic advertisement basic information, and displays the screen of the studio for the execution of the Internet broadcast and also displays the button for the execution of the intermediate advertisement. Also, for the intermediate advertisement included in the basic advertisement received from the advertisement management server 40, the advertisement media providing server 50 requests and receives the intermediate advertisement media information and stores the intermediate advertisement media information.
이러한 상기 중간광고준비단계(S20)에 대해 상세한 단계를 살펴보면 다음과 같이 실시될 수 있다.Looking at the detailed steps for the intermediate advertising preparation step (S20) can be carried out as follows.
즉 BJ단말기(20)의 화면에 표시된 인터넷방송화면에서 '방송하기' 버튼의 선택입력정보의 처리로 인터넷방송의 스튜디오 어플리케이션이 실행되어, BJ단말기(20) 화면에 인터넷방송의 스튜디오화면이 표시되는 스튜디오어플리케이션실행단계(S21)를 수행한다. 그리하여 인터넷방송을 실행하는 스튜디오화면을 표시한다. 이러한 인터넷방송의 스튜디오화면에는 중간광고의 실행을 위한 버튼도 표시된다.That is, the studio application of the Internet broadcast is executed by processing the selected input information of the 'broadcast' button on the Internet broadcast screen displayed on the screen of the BJ terminal 20, the studio screen of the Internet broadcast is displayed on the BJ terminal 20 screen The studio application execution step (S21) is performed. Thus, the studio screen which executes internet broadcasting is displayed. The studio screen of the Internet broadcast is also displayed a button for the execution of the intermediate advertising.
그리고 BJ단말기(20)에서 광고관리서버(40) 측으로 BJ단말기(20) 정보 및 중간광고 기초정보의 요청정보를 전송하는 광고정보요청단계(S22)를 수행한다.And the BJ terminal 20 performs the advertisement information request step (S22) for transmitting the request information of the BJ terminal 20 information and the basic advertisement basic information from the advertisement management server 40 side.
이에 대해 광고관리서버(40)에서 BJ단말기(20)의 중간광고 등급정보를 판별하고, BJ단말기(20) 등급에 해당하는 중간광고 기초정보를 리딩하여 BJ단말기(20) 측으로 전송하는 중간광고정보제공단계(S23)를 수행한다. 이에 개별 BJ단말기(20)에 대한 분야별, 또는 등급별로 편성된 중간광고 기초정보를 BJ단말기(20)로 전송하는 것이다.In this regard, the advertisement management server 40 determines the intermediate advertisement rating information of the BJ terminal 20, reads the intermediate advertisement basic information corresponding to the BJ terminal 20 rating, and sends the intermediate advertisement information to the BJ terminal 20 side. Providing step (S23) is performed. In this regard, the basic advertisements organized by field or grade for the individual BJ terminal 20 are transmitted to the BJ terminal 20.
아울러 광고관리서버(40) 측으로부터 중간광고 기초정보를 전송받은 BJ단말기(20)에서 광고미디어제공서버(50) 측으로 중간광고미디어정보를 요청하는 요청정보를 전송하여, 광고미디어제공서버(50)로부터 중간광고미디어정보를 BJ단말기(20)에서 전송받아 저장하는 광고미디어요청단계(S24)를 수행하게 된다.In addition, by transmitting the request information requesting the intermediate advertising media information from the BJ terminal 20, which received the basic advertising information from the advertisement management server 40 to the advertising media providing server 50, the advertising media providing server 50 From the BJ terminal 20 receives the intermediate advertising media information from the advertisement media request step (S24) is performed.
따라서 BJ단말기(20)에서는 인터넷방송의 실시 준비에 더불어, 중간광고방송의 실시 준비도 완료하게 된다.Therefore, in addition to the Internet broadcast preparation in the BJ terminal 20, the preparation of the implementation of the intermediate commercials is completed.
다음으로 본 발명에 따른 BJ중간광고방법에 있어서, 인터넷방송의 스튜디오 어플리케이션의 실행으로 BJ단말기(20)에서 센터서버(30) 측으로 인터넷방송정보가 전송되고 센터서버(30)에 접속한 시청자단말기(15) 측으로 인터넷방송정보가 전송되며 시청자단말기(15) 화면에 인터넷방송의 정보가 표시되는 인터넷방송실시단계(S30)를 수행한다.Next, in the BJ intermediate advertising method according to the present invention, Internet broadcasting information is transmitted from the BJ terminal 20 to the center server 30 by executing the studio application of the Internet broadcasting, and the viewer terminal connected to the center server 30 ( 15) the Internet broadcasting information is transmitted to the side of the viewer terminal 15 and performs the Internet broadcasting execution step (S30) in which the information of the Internet broadcasting is displayed.
즉 인터넷방송에 대한 방송하기 버튼을 BJ가 선택하면, 선택한 정보의 처리에 의해 BJ단말기(20)에서는 인터넷방송 실시정보를 화면에 표시하고 음성도 들리게 한다. 이와 함께 BJ단말기(20)의 스트림 주소 정보를 포함한 인터넷방송정보는 BJ단말기(20)에서 센터서버(30)로 전송되는 것이다. 이에 센터서버(30)는 해당 BJ단말기(20)의 인터넷방송을 시청하고자 하는 시청자의 시청자단말기(15) 측으로 인터넷방송정보를 전송하는 것이다. 이에 시청자의 선택으로 인터넷방송정보에 포함된 BJ단말기(20)에 대한 스트림 주소정보를 통해 BJ단말기(20)로부터 인터넷방송미디어정보를 수신받고 이로써 시청자단말기(15)의 화면에는 해당 BJ단말기(20)로부터 실시되는 인터넷방송의 영상이 화면에 표시되고 음성이 들리게 된다.That is, when the BJ selects the broadcast button for Internet broadcasting, the BJ terminal 20 displays the Internet broadcasting execution information on the screen by the processing of the selected information and allows the voice to be heard. In addition, the Internet broadcast information including the stream address information of the BJ terminal 20 is transmitted from the BJ terminal 20 to the center server 30. The center server 30 is to transmit the Internet broadcast information to the viewer terminal 15 of the viewer who wants to watch the Internet broadcast of the BJ terminal 20. Accordingly, the viewer receives the Internet broadcasting media information from the BJ terminal 20 through the stream address information of the BJ terminal 20 included in the Internet broadcasting information, and thus the screen of the viewer terminal 15 displays the corresponding BJ terminal 20. ), The video of internet broadcasting is displayed on the screen, and the sound is heard.
이와 같은 인터넷방송을 실시하는 중에 BJ에 의한 선택으로 AD TIME(인터넷방송을 하는 중의 시간)에 중간광고방송을 실시하게 된다.During the Internet broadcasting, the BJ selects the intermediate commercial at AD TIME.
이를 위한 BJ중간광고방법에 있어서, BJ의 조작으로 BJ단말기(20)의 화면에 표시된 스튜디오화면 중에서 중간광고방송하기의 버튼 입력정보를 처리하고, BJ단말기(20)에서 중간광고방송정보 및 중간광고미디어정보 링크정보를 센터서버(30)로 전송하며, 센터서버(30)에 접속하고 BJ단말기(20)의 인터넷방송을 시청할 수 있는 시청자단말기(15) 측으로 중간광고방송정보 및 중간광고미디어정보의 링크정보를 전송하며, 시청자단말기(15) 화면에 표시된 중간광고보기 버튼의 입력정보를 처리하여 시청자단말기(15)에서 중간광고미디어정보의 링크정보로 중간광고미디어정보의 요청정보를 전송하며, BJ단말기 또는 소정 서버에서 시청자단말기(15) 측으로 중간광고미디어정보를 전송하여 시청자단말기(15) 화면에 중간광고방송의 정보가 표시되는 중간광고실시단계(S40)를 수행한다.In the BJ intermediate advertising method for this, the operation of the BJ processes the button input information of the intermediate commercials from the studio screen displayed on the screen of the BJ terminal 20, the intermediate commercial information and the intermediate advertising in the BJ terminal 20 The media information link information is transmitted to the center server 30, and the viewer terminal 15 can access the center server 30 and watch the Internet broadcast of the BJ terminal 20. Transmits the link information, processes the input information of the intermediate advertisement view button displayed on the viewer terminal 15 screen, and transmits the request information of the intermediate advertisement media information as the link information of the intermediate advertisement media information in the viewer terminal 15, and BJ Intermediate advertising execution step that transmits the intermediate advertising media information from the terminal or the predetermined server to the viewer terminal 15 side to display the information of the intermediate commercials on the viewer terminal 15 screen Performs (S40).
이러한 상기 중간광고실시단계(S40)에 대해 상세한 단계별 구성을 보면 다음과 같다.Looking at the detailed step-by-step configuration for the intermediate advertising step (S40) as follows.
우선 인터넷방송을 실시하는 BJ단말기(20) 화면에 표시된 스튜디오화면 중에서 중간광고방송하기의 버튼 입력정보를 처리하고, BJ단말기(20)에서 중간광고방송정보 및 중간광고미디어정보 링크정보를 센터서버(30)로 전송하는 중간광고방송개시처리단계(S41)를 수행한다. 이로써 BJ단말기(20)에 의한 중간광고방송은 실시되는 것이다. 이에 더하여 BJ단말기(20)에 의한 중간광고방송의 실시에 의해, BJ단말기(20)에서 광고미디어제공서버(50) 측으로 중간광고미디어정보를 요청하여 제공받을 수 있으며, 그리하여 BJ단말기(20) 화면에도 중간광고방송의 영상이 표시되고 음성이 들리도록 실시될 수 있다.First, among the studio screens displayed on the screen of the BJ terminal 20 which performs the Internet broadcasting, the button input information of the intermediate commercial broadcasting is processed, and the intermediate commercial broadcasting information and the intermediate advertising media information link information are transmitted from the BJ terminal 20 to the center server ( 30) performs an intermediate commercial start processing step (S41) to transmit. As a result, an intermediate commercial by the BJ terminal 20 is performed. In addition, by performing the intermediate commercials by the BJ terminal 20, the BJ terminal 20 can be provided by requesting the intermediate advertising media information from the advertising media providing server 50 side, and thus the screen of the BJ terminal 20 In addition, the video of the intermediate commercials can be displayed and the sound can be carried out.
다음으로, 중간광고실시단계(S40)는 센터서버(30)에서, 인터넷방송하는 BJ단말기(20)로부터 전송받은 중간광고정보 및 중간광고미디어정보 스트리밍 서비스의 링크정보를 저장하고, 해당 BJ단말기(20)의 인터넷방송을 시청할 수 있는 시청자단말기(15) 정보를 추출하는 인터넷방송시청정보추출단계(S42)를 수행한다.Next, the intermediate advertisement execution step (S40) stores the link information of the intermediate advertisement information and the intermediate advertisement media information streaming service received from the BJ terminal 20 for internet broadcasting in the center server 30, and the corresponding BJ terminal ( Performing the Internet broadcast viewing information extraction step (S42) for extracting the information of the viewer terminal 15 that can watch the Internet broadcast of 20).
그리고 중간광고실시단계(S40)는 센터서버(30)에서, BJ단말기(20)의 인터넷방송을 시청할 수 있게 인터넷방송을 실행하고 있는 시청자단말기(15) 측으로 해당 BJ단말기(20)로부터 전송받은 중간광고방송정보 및 중간광고미디어정보 링크정보를 전송하는 중간광고연결정보전송단계(S43)를 수행한다.And the intermediate advertisement implementation step (S40) is the middle server received from the BJ terminal 20 to the viewer terminal 15 that is executing the Internet broadcast to watch the Internet broadcast of the BJ terminal 20 in the center server 30 An intermediate advertisement connection information transmission step (S43) of transmitting the advertisement information and the intermediate advertisement media information link information is performed.
이로써 BJ단말기(20)에서 실시하는 중간광고방송의 정보는 센터서버(30)의 중계에 의해 시청자단말기(15)로 전송되는 것이다.Thus, the information of the intermediate commercials carried out in the BJ terminal 20 is transmitted to the viewer terminal 15 by the relay of the center server 30.
이후 중간광고실시단계(S40)는 BJ단말기(20)의 인터넷방송을 시청할 수 있게 인터넷방송을 실행하고 있는 시청자단말기(15)에서, 센터서버(30)로부터 전송받은 중간광고방송정보 및 중간광고미디어정보 링크정보를 저장하고, 중간광고방송안내표시창을 시청자단말기(15) 화면 일측에 표시하는 중간광고안내표시단계(S44)를 수행한다.Since the intermediate advertisement implementation step (S40) is the intermediate advertisement information and intermediate advertisement media received from the center server 30 in the viewer terminal 15 executing the Internet broadcast to watch the Internet broadcast of the BJ terminal 20 It stores the information link information, and performs the intermediate advertisement guide display step (S44) to display the intermediate commercial guidance display window on one side of the viewer terminal 15 screen.
그리하여 시청자단말기(15)에서 중간광고방송의 시청준비를 완료하게 된다.Thus, the viewer terminal 15 completes the preparation for viewing of the intermediate commercial.
다음으로 중간광고실시단계(S40)는 BJ단말기(20)의 인터넷방송을 시청할 수 있게 인터넷방송을 실행하고 있는 시청자단말기(15)에서, 화면에 표시된 중간광고방송안내표시창을 선택한 입력정보를 처리하여 중간광고방송실시화면창을 화면에 표시하며, 중간광고미디어정보의 스트리밍 링크정보로써 스트리밍 서비스로 중간광고미디어정보를 수신받아 중간광고방송실시화면창에 중간광고방송의 영상을 표시하고 음향을 발생시키는 중간광고방송표시단계(S45)를 수행하는 것이다. 이로써 중간광고방송을 시청자가 시청하게 된다.Next, the intermediate advertisement execution step (S40) is to process the input information selected by the intermediate commercial guide display window displayed on the screen in the viewer terminal 15 executing the Internet broadcast to watch the Internet broadcast of the BJ terminal 20 It displays the screen of the screening screen of the intermediary commercial and receives the intermediary commercial media information through the streaming service as the streaming link information of the intermediary commercial media information. It is to perform the intermediate commercial display step (S45). This allows the viewer to watch the intermediate commercial.
이에 시청자단말기(15)에서 요청하는 중간광고미디어정보의 링크정보처리에 있어서, 앞서 설명한 바와 같이 중간광고미디어정보를 BJ단말기(20) 측으로 요청할 수도 있고, 또는 다른 실시로 광고미디어제공서버(50)로 요청할 수도 있을 것이다. 즉 상기 중간광고미디어정보의 링크정보는, BJ단말기(20)에 저장된 중간광고미디어정보의 링크정보로써 스트림 주소정보; 및 광고미디어제공서버(50)에 저장된 중간광고미디어정보의 링크정보로써 스트림 주소정보; 중 어느 하나 이상의 링크정보로 이루어질 수 있을 것이다. 필요한 경우 어느 하나의 링크정보를 반영하여 중간광고미디어정보를 수신받을 수 있으며, 전송받는 환경이 불량할 경우 다른 나머지에 대해서 수신받도록 처리될 수도 있다.In the link information processing of the intermediate advertisement media information requested by the viewer terminal 15, as described above, the intermediate advertisement media information may be requested to the BJ terminal 20, or, in another embodiment, the advertisement media providing server 50. You may ask. That is, the link information of the intermediate advertisement media information may include stream address information as link information of the intermediate advertisement media information stored in the BJ terminal 20; And stream address information as link information of intermediate advertisement media information stored in the advertisement media providing server 50; Any one or more of the link information may be made. If necessary, it is possible to receive the intermediate advertising media information by reflecting any one of the link information, and if the receiving environment is poor may be processed to receive the other.
물론 중간광고미디어정보의 링크정보가, BJ단말기(20)에 대한 링크정보로만 이루어질 수 있으며, 이럴 경우 데이터의 송수신이 BJ단말기(20)와 시청자단말기(15) 사이에서만 이루어짐으로써 어떠한 서버를 경유하지 않아 전체적인 인터넷방송의 처리 및 중간광고방송의 처리가 원활히 이루어질 수도 있다.Of course, the link information of the intermediate advertising media information may be made only of the link information for the BJ terminal 20, in which case the transmission and reception of the data is made only between the BJ terminal 20 and the viewer terminal 15 through any server As a result, the overall Internet broadcasting and intermediary commercials may be smoothly processed.
이와 같이 인터넷방송과 함께 중간광고방송을 실행하여 시청할 수 있도록 하는 시청정보는 수집되어 시청률을 산출하도록 실시될 수 있다.In this way, the viewing information for viewing and executing the intermediate commercials together with the Internet broadcasting may be collected to calculate the viewership.
이를 위한 것으로, BJ단말기(20)의 인터넷방송을 시청할 수 있게 인터넷방송을 실행하고 있는 시청자단말기(15)에 의해 중간광고방송의 실행에 따른 중간광고방송의 시청정보를 광고관리서버(40) 측으로 전송하여 중간광고방송의 시청률정보를 분석하는 중간광고시청정보처리단계(S50)를 수행한다.For this purpose, by the viewer terminal 15 executing the Internet broadcast to watch the Internet broadcast of the BJ terminal 20, the viewing information of the intermediate commercials in accordance with the execution of the intermediate commercials to the ad management server 40 side. Transmitting and performing the intermediate advertisement viewing information processing step (S50) for analyzing the viewer rating information of the intermediate commercial.
이러한 상기 중간광고시청정보처리단계(S50)에 있어서, 시청자단말기(15) 측에서 중간광고방송의 실행에 따른 시청정보를 광고관리서버(40) 측으로 전송하는 중간광고시청정보전송단계(S51)를 수행한다. 즉 많은 수의 시청자단말기(15)에서는 중간광고방송의 정보를 센터서버(30)로부터 수신받게 되며, 이렇게 수신된 정보 중에는 중간광고방송의 실행에 따른 시청정보를 광고관리서버(40) 측으로 전송하도록 하는 정보도 포함되는 것이다. 따라서 많은 수의 시청자단말기(15)를 통해 중간광고방송을 시청하면, 중간광고의 시청정보와 함께, 시청자단말기(15)의 정보, 해당 중간광고의 정보, 아울러 해당되는 BJ단말기(20), BJ의 정보도 함께 전송하는 것이다.In the intermediate advertisement viewing information processing step (S50), the intermediate terminal viewing information transmission step (S51) for transmitting the viewing information according to the execution of the intermediate commercials on the viewer terminal 15 side to the ad management server 40 side. Perform. That is, a large number of viewer terminals 15 receive the information of the intermediate commercial from the center server 30, and among the received information, transmit the viewing information according to the execution of the intermediate commercial to the ad management server 40. It also includes information. Therefore, when watching an intermediate commercial through a large number of viewer terminal 15, along with the viewing information of the intermediate advertisement, the information of the viewer terminal 15, the information of the corresponding intermediate advertisement, and the corresponding BJ terminal 20, BJ The information of is also transmitted.
이에 상기 중간광고시청정보처리단계(S50)에 있어서, 광고관리서버(40)에서, 시청자단말기(15)로부터 수신받은 중간광고방송의 시청정보를 저장하고, 시청자단말기(15)에서 중간광고방송의 실행에 따른 중간광고방송의 시청정보를 분석하여 해당 중간광고 및 BJ단말기(20), BJ의 정보를 분류하는 중간광고시청정보분석단계(S52)를 수행한다.In the intermediate advertisement viewing information processing step (S50), the advertisement management server 40 stores the viewing information of the intermediate commercial received from the viewer terminal 15, the viewer terminal 15 of the intermediate commercial By analyzing the viewing information of the intermediate commercials according to the execution performs the intermediate advertisement viewing information analysis step (S52) to classify the information of the intermediate advertisements and the BJ terminal 20, BJ.
즉 시청한 시청자에 대한 정보분석, 시청한 중간광고의 분류별 정보분석, 시청시간의 정보, 중간광고방송에 대한 BJ의 정보분석 등을 수행한다.In other words, it analyzes the information about the viewers who watched, analyzes the information by the classification of the intermediate advertisements watched, the information of the viewing time, and the BJ information analysis on the intermediate commercials.
그리고 상기 중간광고시청정보처리단계(S50)에 있어서, 하나의 중간광고에 대한 시청률정보를 분석하는 광고별시청정보분석단계(S53)를 수행한다.In the intermediate advertisement viewing information processing step (S50), an advertisement-specific viewing information analysis step (S53) of analyzing viewer rating information for one intermediate advertisement is performed.
개별 중간광고별로 시청률을 분석함으로써, 분야별, 성향별 중간광고에 대한 시청률을 분석할 수 있다.By analyzing the viewer rating for each intermediate advertisement, it is possible to analyze the viewer rating for the interstitial advertisement by sector and propensity.
아울러 상기 중간광고시청정보처리단계(S50)에 있어서, BJ에 대한 시청률정보를 분석하는 BJ별시청정보분석단계(S54)를 수행한다.In addition, in the intermediate advertisement viewing information processing step (S50), performing the BJ-specific viewing information analysis step (S54) for analyzing the audience rating information for the BJ.
마찬가지로 많은 수의 BJ단말기(20) BJ에 대해 실시한 중간광고방송에 대한 시청률을 분석하며, 이를 근거로 중간광고의 비중을 살필 수 있다.Similarly, we analyze the viewer ratings for the intermediate commercials conducted for a large number of BJ terminals 20 BJ, and based on this, we can examine the weight of the intermediate commercials.
이에 더하여 소정 기간동안 소정의 시청률을 기록한 BJ단말기(20)에 소정의 포인트를 부여하는 포인트부여단계(S55)를 수행한다. 따라서 중간광고방송의 시청률이 좋은 BJ단말기(20)에서 좀더 반응이 좋은 중간광고방송을 실시할 수 있도록 함으로써 광고주의 이득이 높아지도록 실시되는 것이다.In addition, a point granting step S55 of granting a predetermined point to the BJ terminal 20 having recorded a predetermined audience rating for a predetermined period of time is performed. Therefore, the BJ terminal 20 having a good rating of the intermediate commercials can be carried out to increase the benefit of the advertiser by enabling a more responsive intermediate commercials.
또한 시청률이 높은 BJ단말기(20)에 포인트를 부여하고 등급을 조정하여, 인터넷방송 및 중간광고방송에 편의를 제공할 수 있는 것이다.In addition, by giving a point to the BJ terminal 20 having a high viewer rating and adjusting the rating, it is possible to provide convenience for Internet broadcasting and intermediate commercials.
이상으로 본 발명의 실시예에 대하여 상세히 설명하였으나, 이는 본 발명이 속하는 기술분야에서 통상의 지식을 가진 자가 본 발명을 용이하게 실시할 수 있도록 일실시예를 기재한 것이므로, 상기 실시예의 기재에 의하여 본 발명의 기술적 사상이 제한적으로 해석되어서는 아니 된다.The embodiments of the present invention have been described in detail above, but since the embodiments have been described so that those skilled in the art to which the present invention pertains can easily carry out the present invention, The technical spirit of the present invention should not be interpreted limitedly.

Claims (12)

  1. 소정 서버로부터 인터넷방송 기초정보를 제공받고 시청자단말기 측에서 인터넷방송을 실행하여 시청할 수 있도록 인터넷방송정보를 전송하는 BJ단말기에 있어서,In the BJ terminal that receives the basic information on the Internet broadcasting from a predetermined server and transmits the Internet broadcasting information so that the viewer terminal can perform the Internet broadcasting to watch,
    서버로부터 중간광고 기초정보 및 중간광고미디어정보를 전송받고,Receive intermediate advertising basic information and intermediate advertising media information from the server,
    BJ단말기에 의한 인터넷방송을 실행하는 시청자단말기 측에서 중간광고방송도 시청할 수 있도록 하기 위해 중간광고방송정보와 중간광고미디어정보를 네트워크 수단을 통해 전송하며,Intermediate commercial information and intermediary advertising media information is transmitted through a network means in order to allow the viewer terminal to perform Internet broadcasting by the BJ terminal.
    상기 중간광고방송정보는 BJ단말기 또는 광고미디어제공서버에서 제공하는 중간광고미디어정보의 스트리밍 주소(URL) 정보를 포함하며,The intermediate advertising information includes streaming address (URL) information of the intermediate advertising media information provided by the BJ terminal or the advertising media providing server,
    상기 중간광고미디어정보는 방송미디어의 스트림형태로 전송되는 것을 특징으로 하는 BJ단말기.The intermediate advertising media information is a BJ terminal, characterized in that transmitted in the form of a stream of broadcast media.
  2. 제 1항에 있어서,The method of claim 1,
    상기 BJ단말기는,The BJ terminal,
    인터넷방송의 실시로 인터넷방송을 실행하는 인터넷방송실시부;An internet broadcasting unit for executing internet broadcasting by performing internet broadcasting;
    중간광고방송의 실시로 중간광고방송을 실행하는 중간광고실시부; 및Intermediate advertising section for executing the intermediate commercials by the implementation of the intermediate commercials; And
    인터넷방송정보 및 중간광고방송정보, 인터넷방송미디어정보 및 중간광고미디어정보를 네트워크 수단을 통하여 전송하는 방송송출부를 포함하며,It includes a broadcasting transmission unit for transmitting the Internet broadcasting information and intermediate advertising broadcasting information, Internet broadcasting media information and intermediate advertising media information through a network means,
    상기 중간광고실시부는:The intermediate advertising section:
    상기 서버 중 광고관리서버로부터 전송받은 중간광고 기초정보를 수신처리하는 중간광고기초정보처리부;An intermediate advertisement basic information processor configured to receive and process intermediate advertisement basic information received from an advertisement management server among the servers;
    중간광고방송을 준비하는 방송광고전환부;A broadcast advertisement conversion unit for preparing an intermediate commercial;
    BJ에 의한 입력의 신호처리로 BJ단말기 화면에 중간광고화면을 표시하고 중간광고방송을 실행하는 중간광고방송실시부;Intermediate commercial embodiment for displaying the intermediate advertising screen on the screen of the BJ terminal by the signal processing of the input by the BJ and executing the intermediate commercial;
    중간광고방송 실시를 종료하고 인터넷방송이 실행될 수 있도록 하는 광고방송전환부; 및An advertisement switching unit for terminating the execution of the intermediate advertisement and allowing the Internet broadcasting to be executed; And
    중간광고방송의 실시를 위해 상기 서버 중 광고미디어제공서버로부터 수신된 중간광고미디어정보를 저장하고,To store the intermediate advertising media information received from the advertising media providing server of the server for the implementation of the intermediate commercials,
    상기 인터넷방송정보는 BJ단말기에서 제공하는 인터넷방송미디어정보의 스트리밍 주소(URL) 정보를 포함하며,The Internet broadcast information includes streaming address (URL) information of Internet broadcast media information provided by the BJ terminal,
    상기 인터넷방송미디어정보는 방송미디어의 스트림형태로 전송되는 것을 특징으로 하는 BJ단말기.The BJ terminal, characterized in that the Internet broadcast media information is transmitted in the form of a stream of broadcast media.
  3. 인터넷방송을 실시하는 BJ단말기로부터 중간광고 기초정보의 요청정보를 수신받고 중간광고 기초정보를 BJ단말기로 전송하고,Receives the request information of the basic advertising basic information from the BJ terminal performing the Internet broadcasting, and transmits the basic advertising basic information to the BJ terminal,
    BJ단말기로부터 중간광고미디어정보의 요청정보를 수신받고 중간광고미디어정보를 전송하는 중간광고용 소정 서버를 포함하는 것을 특징으로 하는 ＢＪ중간광고시스템.Intermediate advertising system characterized in that it comprises a predetermined server for the intermediate advertising receiving the request information of the intermediate advertising media information from the BJ terminal.
  4. 제 3항에 있어서,The method of claim 3, wherein
    BJ단말기로부터 인터넷방송정보를 수신받고 다수 시청자단말기로 인터넷방송정보를 전송하며, BJ단말기에 의해 실시되는 인터넷방송을 시청하는 다수의 시청자의 시청자단말기 측으로 중간광고방송정보를 전송하는 센터서버를 포함하고,Receiving the Internet broadcasting information from the BJ terminal and transmitting the Internet broadcasting information to the multiple viewer terminal, and includes a center server for transmitting the intermediate commercial information to the viewer terminal of the plurality of viewers watching the Internet broadcast carried out by the BJ terminal; ,
    상기 중간광고방송정보는 중간광고미디어정보의 스트리밍 주소(URL)정보를 포함하여, BJ단말기에 의해 실시되는 인터넷방송을 시청하는 시청자의 시청자단말기에서, 센터서버로부터 제공받은 중간광고미디어정보의 스트리밍 주소(URL)에 대한 BJ단말기 또는 소정 서버로부터 중간광고미디어정보를 전송받아 중간광고방송을 실행하는 것을 특징으로 하는 ＢＪ중간광고시스템.The intermediate commercial information includes the streaming address (URL) information of the intermediate advertising media information, the streaming address of the intermediate advertising media information provided from the center server in the viewer terminal of the viewer watching the Internet broadcast carried out by the BJ terminal Intermediate advertising system, characterized in that for receiving the intermediate advertising media information from the BJ terminal or a predetermined server for the (URL) to execute the intermediate advertising.
  5. 제 4항에 있어서,The method of claim 4, wherein
    인터넷방송을 실시하는 BJ단말기로부터 중간광고 기초정보의 요청정보를 수신받고 중간광고 기초정보를 BJ단말기로 전송하는 광고관리서버를 포함하고,Receiving the request information of the basic advertising intermediate information from the BJ terminal that performs Internet broadcasting, and includes an advertisement management server for transmitting the basic advertising basic information to the BJ terminal,
    상기 광고관리서버는:The ad management server is:
    BJ단말기에 의해 방송될 중간광고의 분류, 광고편성, 광고미디어데이터의 관리의 정보를 처리하기 위한 광고정보관리부;An advertisement information management unit for processing information of classification, advertisement formation, and management of advertisement media data to be broadcast by the BJ terminal;
    인터넷방송을 진행하는 BJ의 등급정보를 처리하고 광고방송 시청률을 반영하여 BJ별 포인트를 부여하는 광고BJ정보관리부; 및Advertising BJ information management unit for processing the rating information of the BJ conducting the Internet broadcasting and grants points for each BJ by reflecting the audience rating of the advertising broadcast; And
    BJ단말기에 의해 실시되는 중간광고방송을 실행한 시청자단말기로부터 시청정보를 수신받고 중간광고별 시청률 정보를 처리하고 BJ별 시청률 정보를 처리하는 시청정보관리부를 포함하는 것을 특징으로 하는 ＢＪ중간광고시스템.And a viewer information management unit configured to receive viewer information from a viewer terminal executing an intermediate commercial performed by a BJ terminal, process viewer rating information for each intermediate advertisement, and process viewer rating information for each BJ.
  6. 제 5항에 있어서,The method of claim 5,
    상기 광고정보관리부는:The advertising information management unit:
    BJ단말기에 의해 실시되는 중간광고를 소정의 광고분류조건으로 분류하고, 소정의 광고분류조건으로 분류된 중간광고의 등급정보를 처리하는 광고등급관리부;An advertisement rating management unit for classifying the intermediate advertisement executed by the BJ terminal into predetermined advertisement classification conditions and processing rating information of the intermediate advertisement classified under the predetermined advertisement classification conditions;
    BJ단말기에서 실시하게 될 중간광고의 방송편성 정보를 처리하는 광고편성관리부; 및Ad scheduling management unit for processing the broadcast programming information of the intermediate advertising to be carried out in the BJ terminal; And
    BJ단말기에서 실시하게 될 중간광고의 광고미디어데이터에 대해서, 광고미디어제공서버로부터 전송받은 광고미디어데이터의 저장위치정보를 처리하는 광고미디어데이터관리부를 포함하고,The advertisement media data management unit for processing the storage location information of the advertisement media data received from the advertisement media providing server for the advertisement media data of the intermediate advertisement to be carried out in the BJ terminal,
    상기 광고BJ정보관리부는:The advertising BJ information management unit:
    인터넷방송을 실시하면서 중간광고를 실시하는 BJ단말기의 정보를 센터서버로부터 전송받고 소정의 BJ분류조건으로 BJ들을 분류하고, 분류된 BJ의 등급정보를 처리하는 BJ광고등급관리부;A BJ advertisement rating management unit which receives information of a BJ terminal performing intermediate advertisements while performing Internet broadcasting from a center server, classifies BJs according to a predetermined BJ classification condition, and processes the classified BJ rating information;
    중간광고방송을 실행한 시청자단말기로부터, 중간광고방송을 실시한 BJ단말기의 BJ 정보를 수신받고, BJ별로 시청률을 반영하여 포인트를 부여하고 BJ별 부여된 포인트 정보를 처리하는 BJ광고포인트관리부; 및A BJ advertisement point management unit for receiving BJ information of a BJ terminal that has performed an intermediate commercial from a viewer terminal that has performed an intermediate commercial, granting points reflecting an audience rating for each BJ, and processing point information assigned for each BJ; And
    BJ단말기에서 중간광고방송의 실시를 위해, BJ단말기에 의해 방송될 중간광고의 리스트 정보, 편성정보, 각 중간광고별로 연결된 중간광고미디어정보의 연결주소 정보를 포함한 중간광고정보를 BJ단말기로 전송하고 전송된 정보를 처리하는 BJ광고정보전송관리부를 포함하며,In order to conduct an intermediate commercial in the BJ terminal, the intermediate advertisement information including the list information of the intermediate advertisement to be broadcast by the BJ terminal, the organization information, and the connection address information of the intermediate advertisement media information linked to each intermediate advertisement is transmitted to the BJ terminal. BJ advertising information transmission management for processing the transmitted information,
    상기 시청정보관리부는:The viewing information management unit:
    BJ단말기에 의해 실시된 중간광고방송을 시청한 다수의 시청자의 시청자단말기로부터 중간광고방송의 시청정보, 중간광고방송을 실시한 BJ단말기의 BJ 정보를 수신받아 처리하는 시청정보수신처리부;A viewing information receiving processing unit for receiving and processing the viewing information of the intermediate commercials and the BJ information of the BJ terminal performing the intermediate commercials from the viewer terminals of the plurality of viewers who watched the intermediate commercials carried out by the BJ terminal;
    다수의 시청자단말기로부터 수신받은 시청정보를 분석하여 중간광고방송별 시청률 정보를 분석하는 광고별시청정보분석부; 및An advertisement-by-advertisement information analysis unit analyzing analysis information received from a plurality of viewer terminals to analyze viewer rating information for each intermediate commercial; And
    다수의 시청자단말기로부터 수신받은 시청정보를 분석하여 BJ 별로 시청률 정보를 분석하는 BJ별광고시청정보분석부를 포함하는 것을 특징으로 하는 ＢＪ중간광고시스템.Intermediate advertising system characterized in that it comprises a BJ-specific advertisement viewing information analysis unit for analyzing the viewer rating information for each BJ by analyzing the viewing information received from a plurality of viewer terminal.
  7. 제 5항에 있어서,The method of claim 5,
    상기 센터서버는:The center server is:
    인터넷방송을 실시하는 BJ단말기의 정보를 처리하는 BJ정보관리부;A BJ information management unit for processing information of a BJ terminal performing Internet broadcasting;
    인터넷방송을 시청하는 시청자의 시청자단말기의 정보를 처리하는 시청자정보관리부;A viewer information management unit for processing information of a viewer terminal of a viewer watching an internet broadcast;
    인터넷방송을 실시하는 BJ단말기 측으로 인터넷방송을 실시하기 위한 기초정보를 전송하고, BJ단말기에서 실시하는 인터넷방송정보를 시청자단말기 측으로 전송하는 인터넷방송정보처리부; 및An Internet broadcast information processing unit for transmitting basic information for carrying out Internet broadcasting to a BJ terminal that performs internet broadcasting, and for transmitting Internet broadcasting information performed by the BJ terminal to a viewer terminal; And
    인터넷방송을 실시하는 BJ단말기에 의해 중간광고방송의 실시 정보에 대해, 해당 BJ단말기의 인터넷방송을 시청하는 시청자의 시청자단말기 측으로 중간광고방송의 시청을 위한 중간광고방송정보를 전송하는 중간광고방송정보처리부를 포함하며,Intermediate commercial information that transmits intermediate commercial information for viewing intermediate commercials to the viewer terminal of viewers who watch the Internet broadcast of the BJ terminal by the BJ terminal that conducts Internet broadcasting. A processing unit,
    상기 중간광고방송정보는 중간광고미디어정보의 스트림 주소 정보를 포함하는 것을 특징으로 하는 ＢＪ중간광고시스템.The intermediate advertisement information comprises the stream address information of the intermediate advertisement media information.
  8. 제 5항에 있어서,The method of claim 5,
    인터넷방송을 실행하고 BJ단말기에 의한 중간광고방송을 실행하여 인터넷방송 실행 중에 AD Time에 중간광고방송도 시청할 수 있도록 하는 시청자단말기를 포함하고,It includes a viewer terminal that executes Internet broadcasting and runs intermediate commercials by the BJ terminal so that intermediate commercials can also be watched in AD Time during the Internet broadcasting.
    상기 시청자단말기는:The viewer terminal is:
    센터서버로부터 수신받은 인터넷방송정보를 처리하고 인터넷방송의 시청실행으로 인터넷방송정보에 포함된 스트림 주소정보를 통해 인터넷방송미디어정보를 수신받아 화면에 표시하는 인터넷방송시청실행모듈; 및An internet broadcasting watching execution module which processes the internet broadcasting information received from the center server and receives and displays the internet broadcasting media information on the screen through the stream address information included in the internet broadcasting information as a viewing execution of the internet broadcasting; And
    센터서버로부터 수신받은 중간광고방송정보를 처리하고 중간광고방송시청을 실행하기 위한 버튼을 화면에 표시하고, 중간광고방송의 시청실행으로 중간광고방송정보에 포함된 스트림 주소정보를 통해 중간광고미디어정보를 수신받아 화면에 표시하는 중간광고방송시청실행모듈을 포함하는 것을 특징으로 하는 ＢＪ중간광고시스템.Intermediate commercial media information received from the center server, and displays a button for executing the intermediary commercials on the screen, the intermediate commercial media information through the stream address information included in the intermediary commercial information by viewing the intermediary commercials ＢＪ intermediate advertising system, characterized in that it comprises a receiving module receiving the intermediate commercials to display on the screen.
  9. BJ단말기에서 인터넷방송의 실시를 위해 센터서버 측으로 인터넷방송 실시 정보를 요청하여 전송받고, 인터넷방송화면의 정보를 BJ단말기의 화면에 표시하는 인터넷방송준비단계;An internet broadcasting preparation step of receiving and receiving Internet broadcasting execution information from the BJ terminal for executing the Internet broadcasting, and displaying the information of the Internet broadcasting screen on the screen of the BJ terminal;
    BJ단말기의 화면에 표시된 인터넷방송화면에서 '방송하기' 버튼의 선택입력으로 인해 인터넷방송의 스튜디오 어플리케이션이 실행되고 화면에 인터넷방송용 스튜디오화면이 표시되며, 광고관리서버 측으로 중간광고 기초정보를 요청하여 수신받으며, 광고미디어제공서버 측으로 중간광고미디어정보를 요청하여 수신받아 저장하는 중간광고준비단계;On the Internet broadcasting screen displayed on the screen of the BJ terminal, the application of the 'broadcasting' button is executed by the studio application of the Internet broadcasting, and the studio screen for the Internet broadcasting is displayed on the screen. An intermediate advertisement preparation step of receiving and storing intermediate advertisement media information to the advertisement media providing server side;
    인터넷방송의 스튜디오 어플리케이션의 실행으로 BJ단말기에서 센터서버 측으로 인터넷방송정보가 전송되고 센터서버에 접속한 시청자단말기 측으로 인터넷방송정보가 전송되며 시청자단말기 화면에 인터넷방송의 정보가 표시되는 인터넷방송실시단계; 및Internet broadcasting information is transmitted from the BJ terminal to the center server by executing the studio application of the Internet broadcasting, the Internet broadcasting information is transmitted to the viewer terminal connected to the center server, and the Internet broadcasting information is displayed on the viewer terminal screen; And
    BJ의 조작으로 BJ단말기의 화면에 표시된 스튜디오화면 중에서 중간광고방송하기의 버튼 입력정보를 처리하고, BJ단말기에서 중간광고방송정보 및 중간광고미디어정보 링크정보를 센터서버로 전송하며, 센터서버에 접속하고 BJ단말기의 인터넷방송을 시청하는 시청자의 시청자단말기 측으로 중간광고방송정보 및 중간광고미디어정보의 링크정보를 전송하며, 시청자단말기 화면에 표시된 중간광고보기 버튼의 입력정보를 처리하여 시청자단말기에서 중간광고미디어정보의 링크정보를 이용하여 중간광고미디어정보를 수신받아 시청자단말기 화면에 중간광고방송의 정보가 표시되는 중간광고실시단계를 포함하는 것을 특징으로 하는 ＢＪ중간광고방법.Processes button input information of middle commercial broadcasting among studio screens displayed on the screen of BJ terminal by BJ operation, and transmits link information of middle commercial broadcasting information and intermediate advertising media information to center server in BJ terminal. And send the link information of the intermediate advertisement information and the intermediate advertisement media information to the viewer terminal of the viewer watching the Internet broadcast of the BJ terminal, and process the input information of the intermediate advertisement view button displayed on the viewer terminal screen to process the intermediate advertisement in the viewer terminal. Intermediate advertising method comprising the step of receiving the intermediate advertising media information using the link information of the media information, the intermediate advertising step of displaying the information of the intermediate commercials on the viewer terminal screen.
  10. 제 9항에 있어서,The method of claim 9,
    상기 중간광고준비단계는:The intermediate advertising preparation step is:
    BJ단말기의 화면에 표시된 인터넷방송화면에서 '방송하기' 버튼의 선택입력정보의 처리로 인터넷방송의 스튜디오 어플리케이션이 실행되어, BJ단말기 화면에 인터넷방송의 스튜디오화면이 표시되는 스튜디오어플리케이션실행단계;A studio application execution step of executing an internet broadcasting studio application by processing selection input information of a 'broadcasting' button on an internet broadcasting screen displayed on a screen of a BJ terminal, and displaying a studio screen of internet broadcasting on a BJ terminal screen;
    광고관리서버 측으로 BJ단말기 정보 및 중간광고 기초정보의 요청정보를 전송하는 광고정보요청단계;An advertisement information request step of transmitting request information of BJ terminal information and intermediate advertisement basic information to an advertisement management server;
    광고관리서버에서 BJ의 중간광고 등급정보를 판별하고, BJ 등급에 해당하는 중간광고 기초정보를 리딩하여 BJ단말기 측으로 전송하는 중간광고정보제공단계; 및An intermediate advertisement information providing step of determining, by the advertisement management server, intermediate advertisement rating information of the BJ, reading intermediate advertisement basic information corresponding to the BJ rating, and transmitting the intermediate advertisement rating information to the BJ terminal; And
    광고관리서버 측으로부터 중간광고 기초정보를 전송받은 BJ단말기에서 광고미디어제공서버 측으로 중간광고미디어정보를 요청하는 요청정보를 전송하여, 광고미디어제공서버로부터 중간광고미디어정보를 BJ단말기에서 전송받아 저장하는 광고미디어요청단계를 포함하는 것을 특징으로 하는 ＢＪ중간광고방법.Transmit request information requesting intermediate advertising media information from the BJ terminal receiving the basic advertising information from the advertisement management server to the advertising media providing server side, and receive and store the intermediate advertising media information from the advertising media providing server at the BJ terminal. ＢＪ intermediate advertising method comprising the step of requesting an advertising media.
  11. 제 9항에 있어서,The method of claim 9,
    상기 중간광고실시단계는:The intermediate advertising step is:
    인터넷방송을 실시하는 BJ단말기 화면에 표시된 스튜디오화면 중에서 중간광고방송하기의 버튼 입력정보를 처리하고, BJ단말기에서 중간광고방송정보 및 중간광고미디어정보 링크정보를 센터서버로 전송하는 중간광고방송개시처리단계;Intermediate commercial start processing that processes button input information for intermediary commercial broadcasting among studio screens displayed on BJ terminal screen for internet broadcasting, and transmits intermediary commercial information and intermediary advertising media information link information to center server in BJ terminal. step;
    센터서버에서, 인터넷방송하는 BJ단말기로부터 전송받은 중간광고정보 및 중간광고미디어정보 링크정보를 저장하고, 해당 BJ단말기의 인터넷방송을 시청하는 시청자의 시청자단말기 정보를 추출하는 인터넷방송시청정보추출단계;In the center server, Internet broadcasting viewing information extraction step of storing the intermediate advertisement information and the intermediate advertising media information link information received from the Internet broadcast BJ terminal, and extracts the viewer terminal information of the viewer watching the Internet broadcast of the BJ terminal;
    센터서버에서, BJ단말기의 인터넷방송을 시청하고 있는 시청자의 시청자단말기 측으로 해당 BJ단말기로부터 전송받은 중간광고방송정보 및 중간광고미디어정보 링크정보를 전송하는 중간광고연결정보전송단계;An intermediate advertisement connection information transmission step of transmitting, by the center server, the intermediate advertisement information and the intermediate advertisement media information link information transmitted from the corresponding BJ terminal to the viewer terminal of the viewer who is watching the Internet broadcast of the BJ terminal;
    BJ단말기의 인터넷방송을 시청하고 있는 시청자의 시청자단말기에서, 센터서버로부터 전송받은 중간광고방송정보 및 중간광고미디어정보 링크정보를 저장하고, 중간광고방송안내표시창을 시청자단말기 화면 일측에 표시하는 중간광고안내표시단계; 및In the viewer terminal of the viewer watching the Internet broadcasting of the BJ terminal, the intermediate advertisement storing the intermediate commercial information and the intermediate advertising media information link information transmitted from the center server and displaying the intermediate commercial information display window on one side of the viewer terminal screen. Guide display step; And
    BJ단말기의 인터넷방송을 시청하고 있는 시청자의 시청자단말기에서, 화면에 표시된 중간광고방송안내표시창을 선택한 입력정보를 처리하여 중간광고방송실시화면창을 화면에 표시하며, 중간광고미디어정보의 링크정보에 의해 중간광고미디어정보의 전송을 요청하여 수신받아 중간광고방송실시화면창에 중간광고방송의 영상을 표시하고 음향을 발생시키는 중간광고방송표시단계를 포함하며,In the viewer terminal of the viewer watching the Internet broadcast of the BJ terminal, the intermediate commercial guidance display window selected on the screen is processed to display the intermediate commercial execution screen on the screen, and the link information of the intermediate advertising media information is displayed on the screen. And requesting the transmission of the intermediate advertisement media information by receiving the intermediate advertisement display step of displaying the image of the intermediate commercial on the intermediate commercial execution screen window and generating a sound,
    상기 중간광고미디어정보의 링크정보는,Link information of the intermediate advertising media information,
    BJ단말기에 저장된 중간광고미디어정보의 링크정보로써 스트림 주소정보; 및Stream address information as link information of intermediate advertisement media information stored in the BJ terminal; And
    광고미디어제공서버에 저장된 중간광고미디어정보의 링크정보로써 스트림 주소정보;Stream address information as link information of intermediate advertisement media information stored in the advertisement media providing server;
    중 어느 하나 이상의 링크정보인 것을 특징으로 하는 ＢＪ중간광고방법.ＢＪ intermediate advertising method, characterized in that any one or more of the link information.
  12. 제 9항에 있어서,The method of claim 9,
    BJ단말기의 인터넷방송을 시청하고 있는 시청자의 시청자단말기에서 중간광고방송을 시청하는 중간광고방송의 시청정보를 광고관리서버 측으로 전송하여 중간광고방송의 시청률정보를 분석하는 중간광고시청정보처리단계를 더 포함하며,The intermediate advertisement viewing information processing step of analyzing the viewer rating information of the intermediate commercial by transmitting the viewing information of the intermediate commercial watching the intermediate commercial in the viewer terminal of the viewer watching the Internet broadcast of the BJ terminal to the ad management server. Include,
    상기 중간광고시청정보처리단계는:The intermediate advertisement viewing information processing step:
    시청자단말기에서 시청에 따른 중간광고방송의 시청정보를 광고관리서버 측으로 전송하는 중간광고시청정보전송단계;Intermediate advertisement viewing information transmission step of transmitting the viewing information of the intermediate commercials according to the viewing in the viewer terminal to the ad management server side;
    광고관리서버에서, 시청자단말기로부터 수신받은 중간광고방송의 시청정보를 저장하고, 시청자단말기에서 실행한 중간광고방송의 시청정보를 분석하여 해당 중간광고 및 BJ의 정보를 분류하는 중간광고시청정보분석단계;In the ad management server, the intermediate advertisement viewing information analysis step of storing the viewing information of the intermediate commercial received from the viewer terminal, and analyzes the viewing information of the intermediate commercial executed in the viewer terminal to classify the information of the corresponding intermediate advertisement and BJ ;
    하나의 중간광고에 대한 시청률정보를 분석하는 광고별시청정보분석단계;An advertisement information analysis step for analyzing an audience rating information for one intermediate advertisement;
    BJ에 대한 시청률정보를 분석하는 BJ별시청정보분석단계; 및BJ-specific viewing information analysis step of analyzing viewer rating information for BJ; And
    소정 기간동안 소정의 시청률을 기록한 BJ에 소정의 포인트를 부여하는 포인트부여단계를 포함하는 것을 특징으로 하는 ＢＪ중간광고방법.And a point granting step of granting a predetermined point to the BJ having recorded a predetermined audience rating for a predetermined period of time.
PCT/KR2015/007180 2014-07-10 2015-07-10 Bj commercial break system and bj commercial break method WO2016006962A1 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
KR10-2014-0086637 2014-07-10
KR1020140086637A KR101613494B1 (en) 2014-07-10 2014-07-10 Broadcast jockey ad time advertisement system and method thereof

Publications (1)

Publication Number Publication Date
WO2016006962A1 true WO2016006962A1 (en) 2016-01-14

Family

ID=55064512

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/KR2015/007180 WO2016006962A1 (en) 2014-07-10 2015-07-10 Bj commercial break system and bj commercial break method

Country Status (2)

Country Link
KR (1) KR101613494B1 (en)
WO (1) WO2016006962A1 (en)

Families Citing this family (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101984425B1 (en) * 2018-01-24 2019-05-30 주식회사 한스넷 BJ(Broadcast Jockey)transmission foreign business network platform system
WO2020028574A1 (en) * 2018-08-03 2020-02-06 Wideorbit Inc. Multicast system with intelligent targeted serving for streaming content
KR102005112B1 (en) * 2018-10-16 2019-07-29 (주) 씨이랩 Method for providing advertising service on contents streaming media
KR102474311B1 (en) * 2020-05-06 2022-12-02 김계옥 Method for calculating capability of broadcasting jockey and lending using it and apparatus thereof

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20020003130A (en) * 2000-09-20 2002-01-10 조용봉 Method and system for advertising by means of internet broadcasting
KR20020004884A (en) * 2001-07-11 2002-01-16 이승우 Method for providing sonic commercial advertisements in a personal broadcasting on the internet and computer readable record medium on which a program therefor is recorded
KR20070030374A (en) * 2005-09-13 2007-03-16 박용걸 System and method for providing home shopping broadcasting using individual mass media

Family Cites Families (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP0909775B1 (en) 1997-03-25 2003-05-28 Toray Industries, Inc. Catalyst for producing polyester, process for producing the same, and process for producing polyester by using the same
KR100633082B1 (en) 2003-07-24 2006-10-19 주식회사 창우정밀화학 Polythiol compounds for polythiourethanes and their use for optical lens
KR20070117993A (en) 2006-06-09 2007-12-13 한국생명공학연구원 Apparatus for measuring the liver value and system having the same
KR100921243B1 (en) 2007-11-02 2009-10-12 윤상기 Rotor of permanent magnet type ac generator having division magnet arrangement
KR20100067444A (en) 2008-12-11 2010-06-21 주식회사 엔씨소프트 Chatting interlocking system between internet broadcasting and online game and method thereof

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20020003130A (en) * 2000-09-20 2002-01-10 조용봉 Method and system for advertising by means of internet broadcasting
KR20020004884A (en) * 2001-07-11 2002-01-16 이승우 Method for providing sonic commercial advertisements in a personal broadcasting on the internet and computer readable record medium on which a program therefor is recorded
KR20070030374A (en) * 2005-09-13 2007-03-16 박용걸 System and method for providing home shopping broadcasting using individual mass media

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
"Africa TV, Introduction of 'AD time' Advertisement Model for New Video", AJU BUSINESS DAILY, 5 August 2013 (2013-08-05) *

Also Published As

Publication number Publication date
KR20160007915A (en) 2016-01-21
KR101613494B1 (en) 2016-04-20

Similar Documents

Publication Publication Date Title
WO2012148055A1 (en) System and method for providing information related to an advertisement included in a broadcast through a network to a client terminal
US8046808B2 (en) Communication of TV-Anytime CRIDs
WO2016006962A1 (en) Bj commercial break system and bj commercial break method
WO2013047948A1 (en) System and method for providing content-associated information associated with broadcast content
WO2011071309A2 (en) Method and apparatus for sharing comments regarding content
WO2014115910A1 (en) System and method for surveying broadcasting ratings
WO2015076537A1 (en) Video-providing method and video-providing system
US7039933B1 (en) Enhanced TV broadcasting method and system using tags for incorporating local content into a program data stream
KR20040025073A (en) Method for displaying schedule information on television screen with thumbnail channel image on digital broadcasting
WO2013036002A2 (en) Method and system for a zapping advertisement service
WO2017126873A1 (en) Content selection for networked media devices
WO2015020256A1 (en) System and method for detecting and classifying direct response advertising
WO2019124764A1 (en) Apparatus for providing personalized home shopping
WO2013180325A1 (en) Tv screen control device and system including same
RU2215373C2 (en) Method and device for acquisition of observation data on video information followed by transmitting these data to central data processing device
WO2018016810A1 (en) Display device and method for recommending contents of the display device
WO2017039152A1 (en) Broadcast receiving device, method for controlling the same and computer-readable recording medium
WO2013187684A1 (en) Method for providing interlocking application in android platform-based receiver
WO2018066938A1 (en) Display device, control method therefor, and information providing system
WO2019124761A1 (en) Device for measuring bounce rate of broadcasting service
KR101377849B1 (en) System and method for providing additional information of multiple real-time broadcasting channels
WO2012141006A1 (en) Information distribution device, information reception device, system, program, and method
WO2018124537A1 (en) Ip-based broadcast streaming monitoring method and system
CN112154668B (en) Repetitive viewing device analysis method and system for retrieving advertisement time slot
WO2020149607A1 (en) Display apparatus and control method thereof

Legal Events

Date Code Title Description
121 Ep: the epo has been informed by wipo that ep was designated in this application

Ref document number: 15819333

Country of ref document: EP

Kind code of ref document: A1

NENP Non-entry into the national phase

Ref country code: DE

122 Ep: pct application non-entry in european phase

Ref document number: 15819333

Country of ref document: EP

Kind code of ref document: A1