WO2015162729A1 - Tobacco package - Google Patents

Tobacco package Download PDF

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Publication number
WO2015162729A1
WO2015162729A1 PCT/JP2014/061451 JP2014061451W WO2015162729A1 WO 2015162729 A1 WO2015162729 A1 WO 2015162729A1 JP 2014061451 W JP2014061451 W JP 2014061451W WO 2015162729 A1 WO2015162729 A1 WO 2015162729A1
Authority
WO
WIPO (PCT)
Prior art keywords
information code
package
cigarette package
cigarette
exterior film
Prior art date
Application number
PCT/JP2014/061451
Other languages
French (fr)
Japanese (ja)
Inventor
聡美 湯本
Original Assignee
日本たばこ産業株式会社
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 日本たばこ産業株式会社 filed Critical 日本たばこ産業株式会社
Priority to KR1020167029109A priority Critical patent/KR20160135326A/en
Priority to RU2016145604A priority patent/RU2665377C2/en
Priority to CN201480078191.1A priority patent/CN106232499A/en
Priority to PCT/JP2014/061451 priority patent/WO2015162729A1/en
Priority to JP2016514617A priority patent/JPWO2015162729A1/en
Publication of WO2015162729A1 publication Critical patent/WO2015162729A1/en

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Classifications

    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
    • B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
    • B65D85/00—Containers, packaging elements or packages, specially adapted for particular articles or materials
    • B65D85/07—Containers, packaging elements or packages, specially adapted for particular articles or materials for compressible or flexible articles
    • B65D85/08—Containers, packaging elements or packages, specially adapted for particular articles or materials for compressible or flexible articles rod-shaped or tubular
    • B65D85/10—Containers, packaging elements or packages, specially adapted for particular articles or materials for compressible or flexible articles rod-shaped or tubular for cigarettes
    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
    • B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
    • B65D85/00—Containers, packaging elements or packages, specially adapted for particular articles or materials
    • B65D85/07—Containers, packaging elements or packages, specially adapted for particular articles or materials for compressible or flexible articles
    • B65D85/08—Containers, packaging elements or packages, specially adapted for particular articles or materials for compressible or flexible articles rod-shaped or tubular
    • B65D85/10—Containers, packaging elements or packages, specially adapted for particular articles or materials for compressible or flexible articles rod-shaped or tubular for cigarettes
    • B65D85/1018—Container formed by a flexible material, i.e. soft-packages
    • B65D85/1027—Opening devices
    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
    • B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
    • B65D65/00—Wrappers or flexible covers; Packaging materials of special type or form
    • B65D65/02—Wrappers or flexible covers
    • B65D65/16—Wrappers or flexible covers with provision for excluding or admitting light
    • B65D65/18—Wrappers or flexible covers with provision for excluding or admitting light with some areas transparent and others opaque
    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
    • B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
    • B65D75/00—Packages comprising articles or materials partially or wholly enclosed in strips, sheets, blanks, tubes, or webs of flexible sheet material, e.g. in folded wrappers
    • B65D75/52—Details
    • B65D75/58—Opening or contents-removing devices added or incorporated during package manufacture
    • B65D75/66—Inserted or applied tearing-strings or like flexible elements
    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
    • B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
    • B65D77/00—Packages formed by enclosing articles or materials in preformed containers, e.g. boxes, cartons, sacks or bags
    • B65D77/22—Details
    • B65D77/30—Opening or contents-removing devices added or incorporated during filling or closing of containers
    • B65D77/32—Tearing-strings or like flexible elements
    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
    • B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
    • B65D2203/00—Decoration means, markings, information elements, contents indicators
    • B65D2203/06—Arrangements on packages concerning bar-codes

Definitions

  • the present invention relates to a tobacco package.
  • a cigarette package for housing (packaging) a tobacco product, a soft package, a hard package, and the like are known.
  • a hard package a box type package represented by a hinge lid package having a hinge lid is widely known.
  • an information code such as a barcode or a two-dimensional code is attached to a product
  • the information represented by the information code is read using a reading device such as a barcode reader
  • a prize is applied by a communication device or the like.
  • decoding is performed using a camera-equipped mobile phone with the information code reading function, and a specific website (for example, a campaign site) for applying for a prize is accessed using the communication function of the mobile phone. be able to.
  • an information code obtained by encoding URL and e-mail address information for accessing the campaign site is printed on the inner surface of the cigarette package (for example, the back surface of the lid of the hinge lid package, the surface of the inner frame, etc.)
  • a method of enclosing a “coupon”, which is a printed matter on which an information code is printed, is enclosed with a tobacco product inside a tobacco package.
  • This coupon is often made in the form of a card and is also called an inserter.
  • the information code When the information code is printed on the inner surface of the cigarette package, particularly on the back surface of the lid of the hinge lid package, the information code may be printed on an uncoated surface where varnish or the like is not applied. When printing is performed on the non-coated surface, the printing may be blurred. Therefore, in order to suppress the deterioration of print reproducibility, it is common that a relatively large information code (for example, the size of one side is 7 mm or more) is printed.
  • a relatively large information code for example, the size of one side is 7 mm or more
  • the manufacturing cost of the coupon is excessive.
  • the information code is printed on the inner surface of the cigarette package, it is necessary for the purchaser of the tobacco product (that is, the smoker) to recognize the presence of the information code.
  • a hinge lid package it is easy to make a smoker recognize its presence by attaching code information to the inner surface of the lid portion, etc., but in a soft package, the smoker remains unaware of the information code. There is a risk of being discarded. Even if the smoker notices the presence of the information code attached to the inside of the soft package, it is necessary to disassemble the soft package in order to read the information code by the reading device.
  • the present invention has been made in view of the above circumstances, and its purpose is to suppress an increase in cost, to prevent a person who has not purchased a tobacco product from reading an information code, and to purchase a tobacco product. To provide a cigarette package that can easily recognize the existence of an information code.
  • the present invention displays an information code that can be read by a reading device on the outer surface of a package in a cigarette package, and the information code is part of a transparent exterior film that wraps the package. A concealing portion that conceals at least a part is formed.
  • the cigarette package according to the present invention includes a packaging body for wrapping tobacco products, an information code displayed on the outer surface of the packaging body and readable by a reading device, and a transparent exterior film that wraps the packaging body. And a concealing portion that is formed as a part of the exterior film and conceals at least a part of the information code.
  • the information code concealed by the concealing unit can be exposed by removing the exterior film after opening the package. Thereby, after opening the cigarette package, the information code can be easily read, and the campaign site can be accessed to apply for a prize.
  • the information code is displayed on the outer surface of the package, it is possible for the authorized purchaser (smoker) to recognize the presence of the information code at least after opening the cigarette package. Furthermore, since the information code is displayed on the outer surface of the package, the authorized purchaser can easily read the information code without taking the trouble of disassembling the cigarette package. Moreover, the concealment part in this invention is formed as a part of exterior film, and can prevent reading of an information code, without adding a new member for the purpose of preventing reading of an information code. As described above, according to the tobacco package according to the present invention, it is possible to suppress reading of the information code by a person who has not purchased the tobacco product without increasing the cost, and to make the purchaser of the tobacco product have the information code. It can be easily recognized.
  • the concealing unit may be configured to conceal a part of the information code. In this way, by exposing a part of the information code and making it visible, it is possible to increase the willingness to purchase the tobacco package while preventing reading of the information code before purchasing the tobacco package. In addition, there is an advantage that it becomes easier for an authorized purchaser of a cigarette package to recognize the presence of the information code.
  • the area ratio of the portion concealed by the concealment unit to the entire information code is greater than the restoration rate set in association with the error correction capability level of the information code. It is preferable. This makes it possible to more reliably prevent reading of the information code by a non-purchaser who has not purchased the cigarette package properly.
  • the concealing part may include an opaque opening tape formed integrally with the exterior film in order to open the exterior film.
  • the said concealing part may be comprised including the printing area
  • the present invention it is possible to suppress reading of an information code by a person who has not purchased a tobacco product without increasing the cost, and to allow a purchaser of the tobacco product to easily recognize the presence of the information code.
  • FIG. 1 is an external view of a tobacco package according to the first embodiment.
  • FIG. 2 is a view for explaining a cigarette package concealment unit according to the first embodiment.
  • FIG. 3 is a view showing the cigarette package after opening according to the first embodiment.
  • FIG. 4 is an external view of the tobacco package according to the second embodiment.
  • FIG. 5 is a view showing the cigarette package after opening according to the second embodiment.
  • FIG. 1 is an external view of a tobacco package 1 according to the first embodiment.
  • the cigarette package 1 is a soft package that houses (wraps) a filter cigarette that is an example of a tobacco product.
  • FIG. 1 shows an unopened cigarette package 1.
  • the tobacco package 1 includes an inner pack 10 having a substantially rectangular parallelepiped appearance.
  • the inner pack 10 includes, for example, a cigarette bundle formed by stacking 20 cigarettes in three stages, and an inner paper for wrapping the cigarette bundle.
  • a folded portion 11 is formed by folding a part of the inner wrapper.
  • the inner paper is folded on the bottom surface side of the inner pack 10 in the same manner as the upper surface.
  • aluminum vapor-deposited paper is used as the inner paper for wrapping the cigarette bundle, but is not limited thereto.
  • film-laminated paper, transparent film, opaque film, wax paper or the like can be used.
  • the number of cigarettes accommodated in the inner pack 10 can be changed as appropriate.
  • the inner pack 10 is covered with an approximately rectangular parallelepiped envelope 12 except for the rectangular upper surface.
  • the envelope 12 has a front surface, a rear surface, two side surfaces, and a bottom surface, and wraps the inner pack 10 so that the upper surface of the inner pack 10 is exposed.
  • the envelope 12 is formed by folding an outer wrapper around the inner pack 10.
  • the tobacco package 1 further has a sealing seal 13. The seal 13 extends from the front surface of the envelope 12 to the rear surface of the envelope 12 through the center of the upper surface of the inner pack 10 and is adhered to the envelope 12 and the inner pack 10.
  • the inner paper 10 of the inner pack 10 that wraps the cigarette bundle and the envelope 12 correspond to a package that wraps (accommodates) the tobacco product.
  • the tobacco package 1 includes a transparent exterior film 2.
  • the exterior film 2 is an exterior material that covers the entire cigarette package 1 and encloses the envelope 12 and the inner pack 10 that is packaged in the envelope 12.
  • the exterior film 2 is a thin and transparent film, and is formed of, for example, polypropylene, cellophane, polyethylene terephthalate, polyethylene, or the like. However, materials other than those listed above may be used as the material of the exterior film 2.
  • the exterior film 2 has an opening tape 21 for opening the opening tape 21.
  • the opening tape 21 is a band member wound around the envelope 12 so as to wrap around the front surface, the rear surface, and the two side surfaces, and is attached to the back surface (inner surface) side of the exterior film 2 so as to be integrated. Yes.
  • the back surface (inner surface) of the exterior film 2 here is a surface facing the outer surface of the envelope 12.
  • the opening tape 21 is also referred to as a tear tape, and is used for tearing and opening the exterior film 2 by pulling the tip portion by a smoker when the cigarette package 1 is opened.
  • the information code 3 that can be read using a reading device is printed on the outer surface of the envelope 12.
  • the information code 3 is a QR code (registered trademark) which is a kind of two-dimensional code.
  • the information code 3 is obtained by coding information such as letters and numbers.
  • information such as a URL and an e-mail address for accessing a specific website such as a campaign site is represented by a graphic symbol.
  • the purchaser of the tobacco product (cigarette package) reads the information code 3 using, for example, a camera-equipped mobile terminal (for example, a camera-equipped mobile phone or a camera-equipped smartphone), and connects to the decrypted URL. You can access and apply for sweepstakes.
  • examples of the information code 3 reading device include, but are not limited to, a mobile phone with camera and a smartphone with camera, a dedicated code reader, a digital camera, a personal computer with camera, and the like.
  • the information code 3 is not limited to a QR code (registered trademark), and other two-dimensional codes may be used. Further, instead of the two-dimensional code 3, a one-dimensional barcode may be attached to the outer surface of the envelope 12.
  • the cigarette package 1 in the present embodiment includes means for preventing the information code 3 from being read without permission by a non-purchaser.
  • the cigarette package 1 has a concealing portion 4 that conceals at least a part of the information code 3 as a part of the exterior film 2.
  • FIG. 2 is a diagram illustrating the concealment unit 4 of the tobacco package 1 according to the first embodiment.
  • the concealing portion 4 is constituted by an opaque opening tape 21 that is formed integrally with the exterior film 2 in order to open the exterior film 2. That is, the concealment part 4 is comprised by the part which overlapped on the information code 3 among the opening tapes 21 in the exterior film 2 (in FIG. 2, the area
  • FIG. 1 in a state where the cigarette package 1 is not opened, a part of the information code 3 is concealed by the concealment unit 4, so that a non-buyer who has not purchased the cigarette package 1 Reading the information code 3 using the reading device 5 is restricted.
  • the information code 3 is prevented from being read using a member that is originally provided in the cigarette package 1, that is, the opening tape 21 that opens the exterior film 2.
  • a separate member is not provided to prevent the code 3 from being read. Therefore, reading of the information code 3 can be prevented without adding any new member for the purpose of preventing reading of the information code 3. This makes it possible to prevent reading of the information code while suppressing an increase in cost, unlike the case where the coupon printed with the information code related to the application for the prize is enclosed with the cigarette in the package as in the past. it can.
  • a purchaser who has purchased the cigarette package 1 properly pulls the end of the opening tape 21, tears the exterior film 2 along the opening tape 21, and opens the tobacco package 1, as shown in FIG.
  • the concealing portion 4 of the opening tape 21 that conceals part of the information code 3 is removed, and the entire information code 3 is exposed.
  • an authorized purchaser of the cigarette package 1 can read the information code 3 using a camera-equipped mobile phone or the like. Therefore, it is possible to access the campaign site by connecting to the URL decoded by reading the information code 3 and apply for the sweepstakes.
  • the information code 3 is displayed on the outer surface of the envelope 12, so that at least after the cigarette package 1 is opened, the presence of the information code 3 is indicated to the purchaser of the cigarette package 1. It can be recognized. Further, by displaying the information code 3 on the outer surface of the envelope 12, after the cigarette package 1 is opened, the information code 3 can be easily read without the need for a smoker (regular purchaser) to disassemble the cigarette package 1. There is also an advantage of being able to.
  • the concealing portion 4 that conceals the information code 3 is formed by the opening tape 21, that is, a member that is removed when the cigarette package 1 is opened.
  • the information code 3 can be easily recognized. Thereby, it can suppress that the regular purchaser (smoker) of the tobacco package 1 discards the tobacco package 1 without noticing the presence of the information code 3.
  • the aspect which conceals only a part of information code 3 by the concealment part 4 will be in the state by which a part of information code 3 was exposed outside, even if the tobacco package 1 was not opened. According to this, it is easy to make an authorized purchaser notice the presence of the information code 3 before the cigarette package 1 is opened.
  • there is an advantage that the willingness to purchase the cigarette package 1 can be promoted while preventing unauthorized reading of the information code 3 before purchase.
  • the area of the part concealed by the concealment part 4 is as follows. It is set as follows. Specifically, the ratio of the area where the information code 3 is concealed by the concealment unit 4 to the entire information code 3 (total area) (hereinafter referred to as “concealment rate”) is set in the information code 3. It is set to be larger than the restoration rate determined in association with the level of the error correction capability.
  • the data (information) included in the information code 3 is provided with redundancy, and even if a part of the information code 3 is dirty or damaged, the data can be restored with confidence. ing.
  • the level of error correction capability described above refers to the level of capability to restore data in the information code 3. As the level of error correction capability set in the information code 3 is higher, the data can be read even if the degree of contamination or damage of the information code 3 becomes larger.
  • QR code registered trademark
  • This restoration rate is the upper limit of the area ratio of the unreadable portion to the entire code area of the information code 3 that can restore data with confidence even if a part of the information code 3 is dirty or damaged. is there.
  • the restoration rate corresponding to level L is about 7%
  • the restoration rate corresponding to level M is about 15%
  • the restoration rate corresponding to level Q is about 25%
  • the restoration rate corresponding to level H is about 30%. Is set.
  • the information code 3 is concealed by the concealment unit 4 so that the concealment rate of the information code 3 is larger than the restoration rate set in association with the level of the error correction capability of the information code 3. I made it.
  • the QR code registered trademark
  • M or L the error correction capability level of the QR code (registered trademark)
  • the QR code registered trademark
  • the level of error correction capability is preferably 7.35 to 9.75 mm. This makes it impossible to read the QR code (registered trademark) without greatly changing the width of the tear tape.
  • the place where the information code 3 is printed is preferably on the side of the cigarette package 1.
  • the area of the information code 3 increases depending on the amount of information to be held therein. In particular, when the user tries to access the campaign site with one action, the amount of information included in the information code 3 increases, and the area of the information code 3 tends to increase.
  • the information code 3 having a large area may impair aesthetics from the viewpoint of package design. Therefore, it is preferable to provide the information code 3 on the side surface of the package from the viewpoint of securing the aesthetics of the tobacco package 1 as compared with the case where the information code 3 is provided on the front and back surfaces that are conspicuous when the package is displayed.
  • a part of the information code 3 is concealed by the concealment unit 4, but the entire information code 3 may be concealed by the concealment unit 4.
  • the concealing portion 4 is formed by the opening tape 21 provided integrally with the exterior film 2, and the information code 3 is exposed when the opening tape 21 is removed at the time of opening. You can easily notice.
  • variety of the opening tape 21 is made constant, it is not restricted to this. For example, you may widen only the part which forms the concealing part 4, ie, the part which covers the information code 3, among the opening tape 21, compared with another part. According to this, since the usage-amount of the opening tape 21 can be decreased, the manufacturing cost of a package can be reduced.
  • cut-out symbols position detection pattern, finder pattern
  • QR code registered trademark
  • This cut-out symbol 31 is a figure for enabling accurate reading of information regardless of the 360 ° reading direction of the QR code (registered trademark) by the reading device. If the cut-out symbol 31 cannot be read, the QR code (registered trademark) itself cannot be read. Therefore, in the tobacco package 1 according to the present embodiment, the cutout symbol 31 may be concealed by the concealment unit 4 configured as a part of the opaque opening tape 21. Thus, by concealing the specific part that restricts reading of information in the information code 3, reading of the information code 3 before purchase can be suitably prevented.
  • FIG. 4 is an external view of the tobacco package 1 according to the second embodiment.
  • FIG. 4 shows the tobacco package 1A before opening. Here, it demonstrates centering on the different part of the tobacco package 1 demonstrated in FIG. 1 and the tobacco package 1A which concerns on this embodiment.
  • the cigarette package 1 ⁇ / b> A according to the present embodiment also includes a concealing unit 4 ⁇ / b> A that conceals at least a part of the information code 3 displayed on the outer surface of the envelope 12.
  • the concealing portion 4A is formed as a part of the exterior film 16 that is an exterior material that covers the entire package.
  • the concealing portion 4A in the present embodiment is configured by a printing region (hereinafter referred to as “opaque ink printing portion”) printed on the exterior film 16 with an opaque ink. That is, the concealing part 4A conceals the information code 3 by the opaque ink printing part in the exterior film 16, instead of concealing the information code 3 by the opening tape 21.
  • the concealment rate of the information code 3 is set to be larger than the restoration rate set in association with the level of the error correction capability of the information code 3.
  • the cigarette package 1A in the present embodiment similarly to the cigarette package 1 in the first embodiment, a non-purchaser who has not purchased the cigarette package 1A is prevented from reading the information code 3, and a prize for a prize by the non-buyer is avoided.
  • the effect is that the application can be eliminated.
  • the concealing portion 4A of the present embodiment it is configured as a part of the exterior film 2, and it is not necessary to add a separate member to prevent reading of the information code 3, thus avoiding an increase in cost. Can do.
  • FIG. 5 is a view showing the cigarette package 1A after opening in the second embodiment.
  • the cover of the information code 3 by the concealing unit 4A is released by removing the exterior film 2 at the time of opening.
  • the authorized purchaser of the cigarette package 1A can easily read the information code 3.
  • the cigarette package 1A conceals part of the information code 3 by the concealment unit 4A. In this way, by making a portion of the information code 3 that is not concealed by the concealment unit 4A visible, it is possible to make the authorized purchaser aware of the presence of the information code 3.
  • the lower region of the exterior film 2 is often left around the envelope 12 by the smoker even after the cigarette package 1A is opened.
  • the upper region of the exterior film 2 above the opening tape 21 is removed by the smoker when a part of the inner paper forming the upper surface of the inner pack 10 is torn to form a cigarette outlet. Will be.
  • the concealing part 4A when the concealing part 4A is formed in the lower region of the exterior film 2 that may remain around the envelope 12 even after opening, a part of the information code 3 is concealed by the concealing part 4A and the remaining part is visible. It is preferable from the viewpoint of allowing an authorized purchaser to recognize the presence of the information code 3. However, the entire information code 3 may be concealed by the concealment unit 4A.
  • the concealing portion 4A may be formed in the upper region of the exterior film 2, and such an aspect can be said to be a preferable aspect from the viewpoint of allowing an authorized purchaser to recognize the presence of the information code 3 after opening.
  • the concealing part 4A when the cigarette package 1A is opened, since the upper region of the exterior film 2 including the concealing portion 4A is removed by the smoker, the smoker can easily recognize the presence of the information code 3.
  • the concealing part 4A in the upper region of the exterior film 2. Thereby, the smoker can easily recognize the information code 3 when opening the cigarette package 1A.
  • unauthorized reading before purchasing the package may be restricted by concealing the cutout symbol 31 of the information code 3 by the concealing unit 4A.
  • the preferred embodiment of the present invention has been described above, but various changes, improvements, combinations, and the like are possible for the tobacco package according to the embodiment.
  • the case where the present invention is applied to a soft package has been described as an example.
  • the present invention may be applied to a hard package such as a hinge lid package.
  • the manufacturing cost can be reduced as compared with the case where the inserter printed with the conventional information code is accommodated in the package.
  • the tobacco package may contain tobacco products other than cigarettes such as cigars, cigarillos, and electronic cigarettes.
  • a plurality of information codes may be displayed on the outer surface of the package of the cigarette package, and each information code may be concealed by a concealing part such as an opening tape or an opaque ink printing part formed as a part of the exterior film. Furthermore, a message indicating that the information code is given to the package may be printed on the surface of the concealing part such as the opening tape or the opaque ink printing part. This makes it possible for the user to more reliably recognize the presence of the information code.
  • a method of printing the information code it is productivity and cost to print by installing an inkjet device in a gravure printing machine, an offset printing machine, a package blank processing machine, a package blank punching machine, an inspection machine, etc. From the aspect, it is preferable.

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  • Engineering & Computer Science (AREA)
  • Mechanical Engineering (AREA)
  • Packaging Of Annular Or Rod-Shaped Articles, Wearing Apparel, Cassettes, Or The Like (AREA)
  • Packages (AREA)
  • Details Of Rigid Or Semi-Rigid Containers (AREA)

Abstract

Provided is a tobacco package which is configured so as to prevent a person who has not bought the tobacco product from reading an information code and so as to enable a person who has bought the tobacco product to easily recognize the presence of the information code, the configuration being achieved while an increase in cost is prevented. A tobacco package is provided with: a packaging body for packaging a tobacco product; an information code displayed on the outer surface of the packaging body and capable of being read by a reading device; a transparent outer cover film for wrapping around the packaging body; and a hiding section formed as a part of the outer cover film and hiding at least a part of the information code.

Description

たばこパッケージCigarette package
　本発明は、たばこパッケージに関する。 The present invention relates to a tobacco package.
　たばこ製品を収容（包装）するたばこパッケージとして、ソフトパッケージ、ハードパッケージなどが公知である。また、ハードパッケージとしては、ヒンジ蓋を有するヒンジリッドパッケージに代表されるボックス型パッケージが広く知られている。 As a cigarette package for housing (packaging) a tobacco product, a soft package, a hard package, and the like are known. As a hard package, a box type package represented by a hinge lid package having a hinge lid is widely known.
　従来、たばこ製品の宣伝や販売促進のための各種の方法が提案されている。例えば、パッケージデザインを特別に設計した限定品を市場に投入したり、おまけを付属したものを販売する方法が一例である。また、たばこパッケージの購入者を対象に、その製品に添付された応募用紙をハガキに貼付したり専用の応募ハガキを使用したりして応募することを条件として、応募者に物品や賞品を提供するクローズド懸賞が製品の宣伝や販売促進のために実施される場合もある。しかし、このような懸賞方法は、懸賞の主催者側では応募ハガキの内容確認や、応募者情報の入力作業などの手続きに手間を要する一方、応募者側でもハガキを投函しなければならないために応募手続きが面倒となる場合がある。 Conventionally, various methods for advertising and promoting sales of tobacco products have been proposed. For example, a method of introducing a limited product specially designed for a package design to the market or selling a product with a bonus is an example. In addition, for buyers of cigarette packages, goods and prizes will be provided to applicants on the condition that the application form attached to the product is pasted on a postcard or a special postcard is used. Closed sweepstakes may be held to promote and promote products. However, this type of sweepstakes method requires a lot of time for the sponsor of the sweepstakes to check the contents of the application postcard and input the applicant information, while the applicant also has to post the postcard. The application process may be cumbersome.
　そこで、近年では、バーコードや２次元コード等の情報コードを製品に付し、バーコードリーダー等の読み取り装置を用いて情報コードが表す情報を読み取り、通信装置等により懸賞に応募する懸賞システムが実用化されている。例えば、上記情報コードの読み取り機能付きのカメラ付き携帯電話を用いてデコードを行い、携帯電話の通信機能を使用して懸賞の応募を行うための特定のウェブサイト（例えば、キャンペーンサイト）にアクセスすることができる。 Therefore, in recent years, there is a prize system in which an information code such as a barcode or a two-dimensional code is attached to a product, the information represented by the information code is read using a reading device such as a barcode reader, and a prize is applied by a communication device or the like. It has been put into practical use. For example, decoding is performed using a camera-equipped mobile phone with the information code reading function, and a specific website (for example, a campaign site) for applying for a prize is accessed using the communication function of the mobile phone. be able to.
　ところで、この種のシステムをクローズド懸賞に適用する場合、たばこ製品入りのたばこパッケージを購入していない者による応募を排除する必要がある。そこで、キャンペーンサイトにアクセスするためのＵＲＬや電子メールアドレスの情報をコード化した情報コードを、たばこパッケージの内面(例えば、ヒンジリッドパッケージにおける蓋の裏面や、インナーフレームの表面等)に印刷したり、情報コードを印刷した印刷物である「クーポン」をたばこパッケージの内部にたばこ製品と同封する手法が採用される場合がある。このクーポンは、カードの形態で作られていることが多く、インサーターとも呼ばれている。たばこパッケージの内面、特にヒンジリッドパッケージにおける蓋の裏面に情報コードを印刷する場合は、ニス等を塗布しない非コート面に印刷されることがある。非コート面に印刷が施される場合、印刷が滲んでしまう虞がある。そのため、印刷再現性が損なわれることを抑制するために、比較的大きな情報コード(例えば一辺のサイズが７ｍｍ以上)が印刷されることが一般的である。 By the way, when this kind of system is applied to the closed sweepstakes, it is necessary to eliminate applications by persons who have not purchased tobacco packages containing tobacco products. Therefore, an information code obtained by encoding URL and e-mail address information for accessing the campaign site is printed on the inner surface of the cigarette package (for example, the back surface of the lid of the hinge lid package, the surface of the inner frame, etc.) In some cases, a method of enclosing a “coupon”, which is a printed matter on which an information code is printed, is enclosed with a tobacco product inside a tobacco package. This coupon is often made in the form of a card and is also called an inserter. When the information code is printed on the inner surface of the cigarette package, particularly on the back surface of the lid of the hinge lid package, the information code may be printed on an uncoated surface where varnish or the like is not applied. When printing is performed on the non-coated surface, the printing may be blurred. Therefore, in order to suppress the deterioration of print reproducibility, it is common that a relatively large information code (for example, the size of one side is 7 mm or more) is printed.
特開２００５－２９８０１８号公報JP 2005-298018 A
　上記従来技術のように、情報コードが表示されたクーポンをたばこパッケージに同封する場合、クーポンの製造コストが余計に掛かるという課題がある。また、たばこパッケージの内面に情報コードを印刷する場合、たばこ製品の購入者（すなわち喫煙者）に情報コードの存在を認知させる必要がある。その点、ヒンジリッドパッケージであれば、リッド部分の内面等にコード情報を付すことで喫煙者にその存在を認知させることが容易であるが、ソフトパッケージにおいては喫煙者が情報コードに気づかないまま廃棄されてしまう虞がある。また、ソフトパッケージの内側に付された情報コードの存在に喫煙者が気づいたとしても、読み取り装置によって情報コードを読み取るために、ソフトパッケージを分解する必要がある。 When the coupon displaying the information code is enclosed in the cigarette package as in the above prior art, there is a problem that the manufacturing cost of the coupon is excessive. Further, when the information code is printed on the inner surface of the cigarette package, it is necessary for the purchaser of the tobacco product (that is, the smoker) to recognize the presence of the information code. On the other hand, with a hinge lid package, it is easy to make a smoker recognize its presence by attaching code information to the inner surface of the lid portion, etc., but in a soft package, the smoker remains unaware of the information code. There is a risk of being discarded. Even if the smoker notices the presence of the information code attached to the inside of the soft package, it is necessary to disassemble the soft package in order to read the information code by the reading device.
　本発明は、上記実情に鑑みてなされたものであって、その目的は、コスト増加を抑え、たばこ製品を購入していない者が情報コードを読み取ることを抑制でき、且つ、たばこ製品の購入者に情報コードの存在を容易に認知させることが可能なたばこパッケージを提供することにある。 The present invention has been made in view of the above circumstances, and its purpose is to suppress an increase in cost, to prevent a person who has not purchased a tobacco product from reading an information code, and to purchase a tobacco product. To provide a cigarette package that can easily recognize the existence of an information code.
　本発明は、上記課題を解決するために、たばこパッケージにおける包装体の外面に読み取り装置によって読み取り可能な情報コードを表示し、且つ、包装体を包みこむ透明の外装フィルムの一部に情報コードの少なくとも一部を隠蔽する隠蔽部を形成することとした。 In order to solve the above-mentioned problems, the present invention displays an information code that can be read by a reading device on the outer surface of a package in a cigarette package, and the information code is part of a transparent exterior film that wraps the package. A concealing portion that conceals at least a part is formed.
　より詳しくは、本発明に係るたばこパッケージは、たばこ製品を包装する包装体と、前記包装体の外面に表示され、読み取り装置によって読み取り可能な情報コードと、前記包装体を包みこむ透明の外装フィルムと、前記外装フィルムの一部として形成され、且つ、前記情報コードの少なくとも一部を隠蔽する隠蔽部と、を備えることを特徴とする。 More specifically, the cigarette package according to the present invention includes a packaging body for wrapping tobacco products, an information code displayed on the outer surface of the packaging body and readable by a reading device, and a transparent exterior film that wraps the packaging body. And a concealing portion that is formed as a part of the exterior film and conceals at least a part of the information code.
　本発明に係るたばこパッケージによれば、情報コードの少なくとも一部が隠蔽部によって隠蔽されているため、たばこパッケージを購入していない非購入者は情報コードを読み取ることができず、非購入者による懸賞への応募を排除することが可能となる。また、たばこパッケージの購入者にとってみれば、開封後に外装フィルムを取り除く等によって、隠蔽部によって隠蔽されていた情報コードを露出することができる。これにより、たばこパッケージの開封後において情報コードを容易に読み取り、キャンペーンサイトにアクセスして懸賞に応募することができる。 According to the cigarette package of the present invention, since at least a part of the information code is concealed by the concealment unit, a non-purchaser who has not purchased the cigarette package cannot read the information code, and the non-purchaser It is possible to eliminate applications for sweepstakes. For the purchaser of the tobacco package, the information code concealed by the concealing unit can be exposed by removing the exterior film after opening the package. Thereby, after opening the cigarette package, the information code can be easily read, and the campaign site can be accessed to apply for a prize.
　また、本発明においては、包装体の外面に情報コードが表示されているため、少なくともたばこパッケージの開封後に情報コードの存在を正規購入者（喫煙者）に認知させることができる。更に、包装体の外面に情報コードが表示することで、たばこパッケージを分解する手間を掛けずに正規購入者が容易に情報コードを読み取ることができる。また、本発明における隠蔽部は、外装フィルムの一部として形成されており、情報コードの読み取りを防ぐという目的のために新たな部材を何ら追加することなく情報コードの読み取りを防ぐことができる。以上より、本発明に係るたばこパッケージによれば、コスト増加を伴わずにたばこ製品を購入していない者が情報コードを読み取ることを抑制でき、且つ、たばこ製品の購入者に情報コードの存在を容易に認知させることができる。 Also, in the present invention, since the information code is displayed on the outer surface of the package, it is possible for the authorized purchaser (smoker) to recognize the presence of the information code at least after opening the cigarette package. Furthermore, since the information code is displayed on the outer surface of the package, the authorized purchaser can easily read the information code without taking the trouble of disassembling the cigarette package. Moreover, the concealment part in this invention is formed as a part of exterior film, and can prevent reading of an information code, without adding a new member for the purpose of preventing reading of an information code. As described above, according to the tobacco package according to the present invention, it is possible to suppress reading of the information code by a person who has not purchased the tobacco product without increasing the cost, and to make the purchaser of the tobacco product have the information code. It can be easily recognized.
　また、本発明に係るたばこパッケージにおいて、前記隠蔽部は、前記情報コードの一部を隠蔽するように構成されていてもよい。このように、情報コードの一部を露出させ、可視の状態にしておくことで、たばこパッケージの購入前における情報コードの読み取りを防ぎつつ、たばこパッケージの購買意欲を増進させることができる。また、情報コードの存在を、たばこパッケージの正規購入者に認知させやすくなるという利点もある。 Further, in the cigarette package according to the present invention, the concealing unit may be configured to conceal a part of the information code. In this way, by exposing a part of the information code and making it visible, it is possible to increase the willingness to purchase the tobacco package while preventing reading of the information code before purchasing the tobacco package. In addition, there is an advantage that it becomes easier for an authorized purchaser of a cigarette package to recognize the presence of the information code.
　また、本発明に係るたばこパッケージにおいて、前記情報コードの全体に対する前記隠蔽部が隠蔽する部分の面積割合が、前記情報コードの誤り訂正能力のレベルに対応付けて設定されている復元率よりも大きいことが好ましい。これにより、たばこパッケージを正規に購入していない非購入者による情報コードの読み取りを、より確実に防ぐことが可能となる。 In the cigarette package according to the present invention, the area ratio of the portion concealed by the concealment unit to the entire information code is greater than the restoration rate set in association with the error correction capability level of the information code. It is preferable. This makes it possible to more reliably prevent reading of the information code by a non-purchaser who has not purchased the cigarette package properly.
　また、本発明に係るたばこパッケージにおいて、前記隠蔽部は、前記外装フィルムを開封するために当該外装フィルムと一体に形成されている不透明の開封テープを含んで構成されていてもよい。また、本発明に係るたばこパッケージにおいて、前記隠蔽部は、前記外装フィルムに不透明インキで印刷された印刷領域を含んで構成されていてもよい。 In the cigarette package according to the present invention, the concealing part may include an opaque opening tape formed integrally with the exterior film in order to open the exterior film. Moreover, the cigarette package which concerns on this invention WHEREIN: The said concealing part may be comprised including the printing area | region printed with the opaque ink on the said exterior film.
　なお、本発明における課題を解決するための手段は、可能な限り組み合わせて採用することができる。 In addition, the means for solving the problems in the present invention can be employed in combination as much as possible.
　本発明によれば、コスト増加を伴わずにたばこ製品を購入していない者が情報コードを読み取ることを抑制でき、且つ、たばこ製品の購入者に情報コードの存在を容易に認知させることが可能なたばこパッケージを提供できる。 According to the present invention, it is possible to suppress reading of an information code by a person who has not purchased a tobacco product without increasing the cost, and to allow a purchaser of the tobacco product to easily recognize the presence of the information code. Can provide cigarette packages.
図１は、実施形態１に係るたばこパッケージの外観図である。FIG. 1 is an external view of a tobacco package according to the first embodiment. 図２は、実施形態１におけるたばこパッケージの隠蔽部を説明する図である。FIG. 2 is a view for explaining a cigarette package concealment unit according to the first embodiment. 図３は、実施形態１に係る開封後のたばこパッケージを示す図である。FIG. 3 is a view showing the cigarette package after opening according to the first embodiment. 図４は、実施形態２に係るたばこパッケージの外観図である。FIG. 4 is an external view of the tobacco package according to the second embodiment. 図５は、実施形態２に係る開封後のたばこパッケージを示す図である。FIG. 5 is a view showing the cigarette package after opening according to the second embodiment.
　以下、本発明に係るたばこパッケージの実施形態について、図面を参照して詳しく説明する。実施形態に記載されている構成要素の寸法、材質、形状、その相対配置等は、特に特定的な記載がない限りは、発明の技術的範囲をそれらのみに限定する趣旨のものではない。
＜実施形態１＞
　図１は、実施形態１に係るたばこパッケージ１の外観図である。たばこパッケージ１は、たばこ製品の一例であるフィルタシガレットを収容（包装）するソフトパッケージである。図１は、未開封のたばこパッケージ１が示されている。たばこパッケージ１は、略直方体形状の外観を有するインナパック１０を含む。インナパック１０は、例えば２０本のシガレットが３段に重ねられて形成されたシガレット束と、このシガレット束を包み込む内包紙を有する。インナパック１０の上面には、内包紙の一部を折り込むことで口折り部１１が形成されている。なお、図示されていないが、インナパック１０の底面側も、上面と同様に、内包紙が折り込まれている。シガレット束を包装する内包紙には、例えばアルミ蒸着紙が使用されているが、これには限定されない。例えば、フィルム貼り合わせ紙や透明フィルム、不透明フィルム、蝋紙等を用いることも可能である。また、インナパック１０に収容するシガレットの本数は適宜変更できる。 DESCRIPTION OF EMBODIMENTS Hereinafter, an embodiment of a cigarette package according to the present invention will be described in detail with reference to the drawings. The dimensions, materials, shapes, relative arrangements, and the like of the constituent elements described in the embodiments are not intended to limit the technical scope of the invention only to those unless otherwise specified.
<Embodiment 1>
FIG. 1 is an external view of a tobacco package 1 according to the first embodiment. The cigarette package 1 is a soft package that houses (wraps) a filter cigarette that is an example of a tobacco product. FIG. 1 shows an unopened cigarette package 1. The tobacco package 1 includes an inner pack 10 having a substantially rectangular parallelepiped appearance. The inner pack 10 includes, for example, a cigarette bundle formed by stacking 20 cigarettes in three stages, and an inner paper for wrapping the cigarette bundle. On the upper surface of the inner pack 10, a folded portion 11 is formed by folding a part of the inner wrapper. Although not shown, the inner paper is folded on the bottom surface side of the inner pack 10 in the same manner as the upper surface. For example, aluminum vapor-deposited paper is used as the inner paper for wrapping the cigarette bundle, but is not limited thereto. For example, film-laminated paper, transparent film, opaque film, wax paper or the like can be used. Moreover, the number of cigarettes accommodated in the inner pack 10 can be changed as appropriate.
　インナパック１０はその矩形の上面を除き、略直方体形状のエンベロープ１２によって覆われている。エンベロープ１２は、前面、後面、２つの側面および底面を有し、インナパック１０の上面が露出するようにインナパック１０を包装している。エンベロープ１２は、インナパック１０の回りに外包紙を折り込むことで形成されている。たばこパッケージ１は、更に、封かん用のシール１３を有する。このシール１３はエンベロープ１２の前面からインナパック１０の上面中央を経てエンベロープ１２の後面に延び、これらエンベロープ１２およびインナパック１０に貼付けられている。本実施形態においては、シガレット束を包装するインナパック１０の内包紙およびエンベロープ１２がたばこ製品を包装（収容）する包装体に相当する。 The inner pack 10 is covered with an approximately rectangular parallelepiped envelope 12 except for the rectangular upper surface. The envelope 12 has a front surface, a rear surface, two side surfaces, and a bottom surface, and wraps the inner pack 10 so that the upper surface of the inner pack 10 is exposed. The envelope 12 is formed by folding an outer wrapper around the inner pack 10. The tobacco package 1 further has a sealing seal 13. The seal 13 extends from the front surface of the envelope 12 to the rear surface of the envelope 12 through the center of the upper surface of the inner pack 10 and is adhered to the envelope 12 and the inner pack 10. In the present embodiment, the inner paper 10 of the inner pack 10 that wraps the cigarette bundle and the envelope 12 correspond to a package that wraps (accommodates) the tobacco product.
　更に、たばこパッケージ１は透明な外装フィルム２を含む。外装フィルム２は、たばこパッケージ１全体を覆う外装材であり、エンベロープ１２と、そのエンベロープ１２に包装された状態のインナパック１０を包んでいる。外装フィルム２は、薄くて透明なフィルムであり、例えばポリプロピレン、セロファン、ポリエチレンテレフタレート、ポリエチレン等によって形成されている。但し、外装フィルム２の材料として、上掲以外の材料を用いてもよい。外装フィルム２は、開封テープ２１を開封するための開封テープ２１を有している。開封テープ２１は、エンベロープ１２の前面、後面、２つの側面）に沿って周回するように巻き掛けられた帯部材であり、外装フィルム２の裏面（内面）側に貼り付けられて一体となっている。なお、ここでいう外装フィルム２の裏面（内面）とは、エンベロープ１２の外面と向き合っている方の面である。開封テープ２１は、テアテープとも呼ばれ、たばこパッケージ１の開封時に喫煙者によって先端部が引っ張られることにより、外装フィルム２を引き裂いて開封するために用いられる。 Furthermore, the tobacco package 1 includes a transparent exterior film 2. The exterior film 2 is an exterior material that covers the entire cigarette package 1 and encloses the envelope 12 and the inner pack 10 that is packaged in the envelope 12. The exterior film 2 is a thin and transparent film, and is formed of, for example, polypropylene, cellophane, polyethylene terephthalate, polyethylene, or the like. However, materials other than those listed above may be used as the material of the exterior film 2. The exterior film 2 has an opening tape 21 for opening the opening tape 21. The opening tape 21 is a band member wound around the envelope 12 so as to wrap around the front surface, the rear surface, and the two side surfaces, and is attached to the back surface (inner surface) side of the exterior film 2 so as to be integrated. Yes. In addition, the back surface (inner surface) of the exterior film 2 here is a surface facing the outer surface of the envelope 12. The opening tape 21 is also referred to as a tear tape, and is used for tearing and opening the exterior film 2 by pulling the tip portion by a smoker when the cigarette package 1 is opened.
　エンベロープ１２の外面には、読み取り装置を用いて読み取り可能な情報コード３が印刷されている。本実施形態において、情報コード３は、２次元コードの一種であるＱＲコード（登録商標）からなる。情報コード３は、文字や数字などの情報をコード化したものである。なお、情報コード３を構成するＱＲコード（登録商標）は、例えば、キャンペーンサイトといった特定のウェブサイトにアクセスするためのＵＲＬや電子メールアドレスといった情報が図形シンボルによって表されている。たばこ製品（たばこパッケージ）の購入者は、例えば、カメラ付き携帯端末（例えば、カメラ付き携帯電話やカメラ付きスマートフォン等）を用いて情報コード３を読み取り、解読されたＵＲＬに接続することでキャンペーンサイトにアクセスし、懸賞に応募することができる。ここで、情報コード３の読み取り装置としては、カメラ付き携帯電話やカメラ付きスマートフォンの他、専用のコードリーダー、デジタルカメラ、カメラ付きパーソナルコンピュータ等を挙げることができるが、これらに限定されない。また、情報コード３としては、ＱＲコード（登録商標）に限られず、他の２次元コードを用いてもよい。また、２次元コード３の代わりに、１次元バーコードをエンベロープ１２の外面に付してもよい。 The information code 3 that can be read using a reading device is printed on the outer surface of the envelope 12. In the present embodiment, the information code 3 is a QR code (registered trademark) which is a kind of two-dimensional code. The information code 3 is obtained by coding information such as letters and numbers. In the QR code (registered trademark) constituting the information code 3, information such as a URL and an e-mail address for accessing a specific website such as a campaign site is represented by a graphic symbol. The purchaser of the tobacco product (cigarette package) reads the information code 3 using, for example, a camera-equipped mobile terminal (for example, a camera-equipped mobile phone or a camera-equipped smartphone), and connects to the decrypted URL. You can access and apply for sweepstakes. Here, examples of the information code 3 reading device include, but are not limited to, a mobile phone with camera and a smartphone with camera, a dedicated code reader, a digital camera, a personal computer with camera, and the like. The information code 3 is not limited to a QR code (registered trademark), and other two-dimensional codes may be used. Further, instead of the two-dimensional code 3, a one-dimensional barcode may be attached to the outer surface of the envelope 12.
　上記のような懸賞システムにおいては、たばこ製品（たばこパッケージ１）を購入していない者（以下、「非購入者」という）による応募を排除する必要がある。そこで、本実施形態におけるたばこパッケージ１は、非購入者によって情報コード３が勝手に読み取られることを防ぐための手段を備えている。具体的には、たばこパッケージ１は、情報コード３の少なくとも一部を隠蔽する隠蔽部４が、外装フィルム２の一部として形成されている。図２は、実施形態１におけるたばこパッケージ１の隠蔽部４を説明する図である。 In such a prize system as described above, it is necessary to exclude applications by persons who have not purchased tobacco products (tobacco package 1) (hereinafter referred to as “non-purchasers”). Therefore, the cigarette package 1 in the present embodiment includes means for preventing the information code 3 from being read without permission by a non-purchaser. Specifically, the cigarette package 1 has a concealing portion 4 that conceals at least a part of the information code 3 as a part of the exterior film 2. FIG. 2 is a diagram illustrating the concealment unit 4 of the tobacco package 1 according to the first embodiment.
　隠蔽部４は、外装フィルム２を開封するために当該外装フィルム２と一体に形成されている不透明の開封テープ２１によって構成されている。すなわち、隠蔽部４は、外装フィルム２における開封テープ２１のうち、情報コード３の上に重なり合った部分によって構成されている（図２中、隠蔽部４に対応する領域をハッチングにて示す）。これにより、図１に示すように、たばこパッケージ１が開封されていない状態では、情報コード３の一部が隠蔽部４によって隠蔽されているため、たばこパッケージ１を購入していない非購入者が読み取り装置５を用いて情報コード３を読み取ることが規制される。これにより、たばこパッケージ１を正規に購入していない非購入者による懸賞への応募を排除することが可能となる。しかも、この方法によれば、たばこパッケージ１において、外装フィルム２を開封する開封テープ２１という、元々たばこパッケージ１に備えられている部材を用いて情報コード３が読み取られることを防いでおり、情報コード３の読み取りを防ぐために別途の部材を設けていてはいない。従って、情報コード３の読み取りを防ぐという目的のために新たな部材を何ら追加することなく、情報コード３の読み取りを防ぐことができる。これにより、従来のように、懸賞への応募に係る情報コードを印刷したクーポン等をパッケージ内にシガレットと一緒に同封する場合とは異なり、コストの増加を抑えつつ情報コードの読み取りを防ぐことができる。 The concealing portion 4 is constituted by an opaque opening tape 21 that is formed integrally with the exterior film 2 in order to open the exterior film 2. That is, the concealment part 4 is comprised by the part which overlapped on the information code 3 among the opening tapes 21 in the exterior film 2 (in FIG. 2, the area | region corresponding to the concealment part 4 is shown by hatching). As a result, as shown in FIG. 1, in a state where the cigarette package 1 is not opened, a part of the information code 3 is concealed by the concealment unit 4, so that a non-buyer who has not purchased the cigarette package 1 Reading the information code 3 using the reading device 5 is restricted. Thereby, it becomes possible to exclude the application for the sweepstakes by a non-purchaser who has not purchased the cigarette package 1 properly. Moreover, according to this method, in the cigarette package 1, the information code 3 is prevented from being read using a member that is originally provided in the cigarette package 1, that is, the opening tape 21 that opens the exterior film 2. A separate member is not provided to prevent the code 3 from being read. Therefore, reading of the information code 3 can be prevented without adding any new member for the purpose of preventing reading of the information code 3. This makes it possible to prevent reading of the information code while suppressing an increase in cost, unlike the case where the coupon printed with the information code related to the application for the prize is enclosed with the cigarette in the package as in the past. it can.
　一方、たばこパッケージ１を正規に購入した購入者においては、開封テープ２１の端部を引っ張り、開封テープ２１に沿って外装フィルム２を引き裂き、たばこパッケージ１を開封することで、図３に示すように、情報コード３の一部を隠蔽していた開封テープ２１の隠蔽部４が除去され、情報コード３の全体が露出するようになる。これにより、たばこパッケージ１の正規購入者においては、カメラ付き携帯電話等用いて情報コード３を読み取ることができる。よって、情報コード３を読み取ることで解読したＵＲＬに接続することでキャンペーンサイトにアクセスし、懸賞に応募することができる。なお、たばこパッケージ１の開封後においては、インナパック１０の上面を形成する内包紙の一部がシール１３を避けて破り取られることでインナパック１０の上面に開口が形成され、この開口を通じてシガレットの取り出しが可能となる。 On the other hand, a purchaser who has purchased the cigarette package 1 properly pulls the end of the opening tape 21, tears the exterior film 2 along the opening tape 21, and opens the tobacco package 1, as shown in FIG. In addition, the concealing portion 4 of the opening tape 21 that conceals part of the information code 3 is removed, and the entire information code 3 is exposed. Thereby, an authorized purchaser of the cigarette package 1 can read the information code 3 using a camera-equipped mobile phone or the like. Therefore, it is possible to access the campaign site by connecting to the URL decoded by reading the information code 3 and apply for the sweepstakes. After opening the cigarette package 1, a part of the inner paper forming the upper surface of the inner pack 10 is torn away avoiding the seal 13, so that an opening is formed on the upper surface of the inner pack 10, and the cigarette is passed through this opening. Can be taken out.
　また、本実施形態におけるたばこパッケージ１によれば、エンベロープ１２の外面に情報コード３を表示しているため、少なくともたばこパッケージ１の開封後において、情報コード３の存在をたばこパッケージ１の購入者に認知させることができる。更に、エンベロープ１２の外面に情報コード３を表示することで、たばこパッケージ１の開封後に、喫煙者（正規の購入者）がたばこパッケージ１を分解する手間を掛けずに容易に情報コード３を読み取ることができるという利点もある。 Further, according to the cigarette package 1 of the present embodiment, the information code 3 is displayed on the outer surface of the envelope 12, so that at least after the cigarette package 1 is opened, the presence of the information code 3 is indicated to the purchaser of the cigarette package 1. It can be recognized. Further, by displaying the information code 3 on the outer surface of the envelope 12, after the cigarette package 1 is opened, the information code 3 can be easily read without the need for a smoker (regular purchaser) to disassemble the cigarette package 1. There is also an advantage of being able to.
　また、本実施形態では、情報コード３を隠蔽する隠蔽部４を、開封テープ２１、すなわち、たばこパッケージ１の開封時に除去される部材によって形成したので、たばこパッケージ１の開封後、正規購入者は容易に情報コード３を認識できる。これにより、たばこパッケージ１の正規購入者（喫煙者）が情報コード３の存在に気付かずにたばこパッケージ１を廃棄してしまうことを抑制できる。また、情報コード３の一部のみを隠蔽部４によって隠蔽する態様は、たばこパッケージ１が開封されていなくても情報コード３の一部が外部に露出された状態となる。これによれば、たばこパッケージ１の開封前から情報コード３の存在を正規購入者に気付かせ易い。また、購入前における情報コード３の不正な読み取りを防ぎつつ、たばこパッケージ１の購買意欲を増進させることができるという利点もある。 In the present embodiment, the concealing portion 4 that conceals the information code 3 is formed by the opening tape 21, that is, a member that is removed when the cigarette package 1 is opened. The information code 3 can be easily recognized. Thereby, it can suppress that the regular purchaser (smoker) of the tobacco package 1 discards the tobacco package 1 without noticing the presence of the information code 3. Moreover, the aspect which conceals only a part of information code 3 by the concealment part 4 will be in the state by which a part of information code 3 was exposed outside, even if the tobacco package 1 was not opened. According to this, it is easy to make an authorized purchaser notice the presence of the information code 3 before the cigarette package 1 is opened. In addition, there is an advantage that the willingness to purchase the cigarette package 1 can be promoted while preventing unauthorized reading of the information code 3 before purchase.
　ところで、本実施形態におけるたばこパッケージ１は、エンベロープ１２の外面に表示された情報コード３の一部を開封テープ２１における隠蔽部４によって隠蔽しているが、隠蔽部４によって隠蔽する部分の面積は以下のように設定されている。具体的には、情報コード３の全体(全面積)に対する、隠蔽部４によって情報コード３が隠蔽される部分の面積の割合（以下、「隠蔽率」という）が、情報コード３に設定されている誤り訂正能力のレベルに対応付けて定められている復元率よりも大きく設定されている。 By the way, although the cigarette package 1 in this embodiment has concealed a part of the information code 3 displayed on the outer surface of the envelope 12 by the concealment part 4 in the opening tape 21, the area of the part concealed by the concealment part 4 is as follows. It is set as follows. Specifically, the ratio of the area where the information code 3 is concealed by the concealment unit 4 to the entire information code 3 (total area) (hereinafter referred to as “concealment rate”) is set in the information code 3. It is set to be larger than the restoration rate determined in association with the level of the error correction capability.
　ここで、情報コード３に含まれるデータ（情報）には冗長性を持たせてあり、情報コード３の一部が汚れていたり破損していても、コード自信でデータを復元する機能を有している。上記の誤り訂正能力のレベルとは、情報コード３におけるデータを復元する能力のレベルを指す。情報コード３に設定されている誤り訂正能力のレベルが高いほど、情報コード３の汚れや破損の程度がより大きくなってもデータを読み取ることができる。一例として、ＱＲコード（登録商標）には、レベルＬ、レベルＭ、レベルＱ、レベルＨというように誤り訂正能力のレベルが４段階用意されており、レベル毎に復元率が設定されている。この復元率とは、情報コード３の一部が汚れていたり破損していても、コード自信でデータを復元することができる情報コード３の全コード面積に対する読み取り不可部分の面積比率の上限値である。例えば、レベルＬに対応する復元率は約７％、レベルＭに対応する復元率は約１５％、レベルＱに対応する復元率は約２５％、レベルＨに対応する復元率は約３０％に設定されている。本実施形態においては、情報コード３の誤り訂正能力のレベルに対応付けて設定されている復元率よりも、情報コード３の隠蔽率が大きくなるように隠蔽部４によって情報コード３を隠蔽するようにした。そのため、たばこパッケージ１を正規に購入していない非購入者による情報コード３の読み取りをより確実に防ぐことが可能となる。
また、テアテープによってＱＲコード（登録商標）の一部を隠蔽する場合は、ＱＲコード（登録商標）の誤り訂正能力のレベルをＭ若しくはＬとすることが好ましい。誤り訂正レベルが高い場合、高い復元能力を得られる反面、情報を読み取れないようにするためにＱＲコード（登録商標）のより広い面積を隠蔽しなければならない。たばこのパッケージにおいて、コストの増加を抑制しつつ、ＱＲコード（登録商標）を効果的に隠蔽するには、既存のテアテープの太さをあまり変更せずにＱＲコード（登録商標）を隠蔽できることが好ましく、そのためには誤り訂正能力のレベルをＭ若しくはＬとすることが好ましい。また、ＱＲコード（登録商標）の一辺当たりのサイズを７．３５～９．７５ｍｍとすることが好ましい。これにより、テアテープの幅を大きく変更せずにＱＲコード（登録商標）を読み取り不可とすることができる。 Here, the data (information) included in the information code 3 is provided with redundancy, and even if a part of the information code 3 is dirty or damaged, the data can be restored with confidence. ing. The level of error correction capability described above refers to the level of capability to restore data in the information code 3. As the level of error correction capability set in the information code 3 is higher, the data can be read even if the degree of contamination or damage of the information code 3 becomes larger. As an example, QR code (registered trademark) has four levels of error correction capability such as level L, level M, level Q, and level H, and a restoration rate is set for each level. This restoration rate is the upper limit of the area ratio of the unreadable portion to the entire code area of the information code 3 that can restore data with confidence even if a part of the information code 3 is dirty or damaged. is there. For example, the restoration rate corresponding to level L is about 7%, the restoration rate corresponding to level M is about 15%, the restoration rate corresponding to level Q is about 25%, and the restoration rate corresponding to level H is about 30%. Is set. In the present embodiment, the information code 3 is concealed by the concealment unit 4 so that the concealment rate of the information code 3 is larger than the restoration rate set in association with the level of the error correction capability of the information code 3. I made it. Therefore, reading of the information code 3 by a non-purchaser who has not purchased the cigarette package 1 properly can be prevented more reliably.
When a part of the QR code (registered trademark) is concealed by the tear tape, it is preferable to set the error correction capability level of the QR code (registered trademark) to M or L. If the error correction level is high, a high recovery capability can be obtained, but a larger area of the QR code (registered trademark) must be concealed so that information cannot be read. In a cigarette package, in order to effectively conceal the QR code (registered trademark) while suppressing an increase in cost, the QR code (registered trademark) can be concealed without changing the thickness of the existing tear tape so much. For this purpose, it is preferable to set the level of error correction capability to M or L. The size per side of the QR code (registered trademark) is preferably 7.35 to 9.75 mm. This makes it impossible to read the QR code (registered trademark) without greatly changing the width of the tear tape.
　さらに、情報コード３を印刷する場所はたばこパッケージ１の側面であることが好ましい。情報コード３はその中に保有しようとする情報量によってその面積が大きくなる。特にユーザーがキャンペーンサイトへのアクセスをワンアクションで行おうとすると情報コード３に含まれる情報量は多くなり、情報コード３の面積は大きくなりがちである。一方、面積の大きな情報コード３はパッケージデザインの観点からは美観性を損なう虞がある。そこで、パッケージ陳列時に目立つ正面や背面に情報コード３を付与する場合に比べて、パッケージの側面に情報コード３を付与する方が、たばこパッケージ１の美観性を確保する観点から好ましい。 Furthermore, the place where the information code 3 is printed is preferably on the side of the cigarette package 1. The area of the information code 3 increases depending on the amount of information to be held therein. In particular, when the user tries to access the campaign site with one action, the amount of information included in the information code 3 increases, and the area of the information code 3 tends to increase. On the other hand, the information code 3 having a large area may impair aesthetics from the viewpoint of package design. Therefore, it is preferable to provide the information code 3 on the side surface of the package from the viewpoint of securing the aesthetics of the tobacco package 1 as compared with the case where the information code 3 is provided on the front and back surfaces that are conspicuous when the package is displayed.
　なお、本実施形態においては、隠蔽部４によって情報コード３の一部を隠蔽するように構成したが、情報コード３の全体を隠蔽部４で隠蔽しても構わない。外装フィルム２と一体に設けられている開封テープ２１によって隠蔽部４が形成されており、開封テープ２１が開封時に除去されることで情報コード３が露出するため、喫煙者は情報コード３の存在に容易に気付くことができる。また、本実施形態に係るたばこパッケージ１においては、開封テープ２１の幅を一定にしているがこれには限られない。例えば、開封テープ２１のうち、隠蔽部４を形成する部分、すなわち情報コード３を覆う部分だけを他の部分に比べて拡幅してもよい。これによれば、開封テープ２１の使用量をより少なくすることができるため、パッケージの製造コストを低減できる。 In the present embodiment, a part of the information code 3 is concealed by the concealment unit 4, but the entire information code 3 may be concealed by the concealment unit 4. The concealing portion 4 is formed by the opening tape 21 provided integrally with the exterior film 2, and the information code 3 is exposed when the opening tape 21 is removed at the time of opening. You can easily notice. Moreover, in the tobacco package 1 which concerns on this embodiment, although the width | variety of the opening tape 21 is made constant, it is not restricted to this. For example, you may widen only the part which forms the concealing part 4, ie, the part which covers the information code 3, among the opening tape 21, compared with another part. According to this, since the usage-amount of the opening tape 21 can be decreased, the manufacturing cost of a package can be reduced.
　また、図１乃至３において符号３１で示されるように、情報コード３としてのＱＲコード（登録商標）の３つの隅（角）部には四角形の切り出しシンボル(位置検出パターン、ファインダパターン)が配置されている。この切り出しシンボル３１は、ＱＲコード（登録商標）を読み取り装置によって３６０°どの方向からから読み取っても正確に情報が読み出せるようにするための図形である。そして、切り出しシンボル３１が読み取ることができないとＱＲコード（登録商標）自体が読み取ることができない。そこで、本実施形態におけるたばこパッケージ１においては、不透明の開封テープ２１の一部として構成される隠蔽部４によって、切り出しシンボル３１を隠蔽してもよい。このように、情報コード３における情報の読み取りを規制する特定部位を隠蔽することで、購入前における情報コード３の読み取りを好適に防ぐことができる。また、この態様においても、購入前における情報コード３の不正な読み取りを規制しつつ、情報コード３の一部が露出した状態に保たれるため、たばこパッケージ１の購買意欲を増進させることができる。
＜実施形態２＞
　次に、実施形態２について説明する。図４は、実施形態２に係るたばこパッケージ１の外観図である。図４には、開封前のたばこパッケージ１Ａが示されている。ここでは、図１で説明したたばこパッケージ１と本実施形態に係るたばこパッケージ１Ａとの相違部分を中心に説明する。本実施形態に係るたばこパッケージ１Ａにおいても、エンベロープ１２の外面に表示されている情報コード３の少なくとも一部を隠蔽する隠蔽部４Ａを備えている。本実施形態においても、隠蔽部４Ａは、パッケージの全体を覆う外装材である外装フィルム１６の一部として形成されている。本実施形態における隠蔽部４Ａは、外装フィルム１６に不透明インキで印刷された印刷領域（以下、「不透明インキ印刷部」という）によって構成されている。すなわち、隠蔽部４Ａは、開封テープ２１によって情報コード３を隠蔽する代わりに、外装フィルム１６における不透明インキ印刷部によって情報コード３を隠蔽している。なお、たばこパッケージ１Ａにおいても、情報コード３の隠蔽率は、情報コード３の誤り訂正能力のレベルに対応付けて設定されている復元率よりも大きく設定されている。 In addition, as indicated by reference numeral 31 in FIGS. 1 to 3, square cut-out symbols (position detection pattern, finder pattern) are arranged at three corners of the QR code (registered trademark) as the information code 3. Has been. This cut-out symbol 31 is a figure for enabling accurate reading of information regardless of the 360 ° reading direction of the QR code (registered trademark) by the reading device. If the cut-out symbol 31 cannot be read, the QR code (registered trademark) itself cannot be read. Therefore, in the tobacco package 1 according to the present embodiment, the cutout symbol 31 may be concealed by the concealment unit 4 configured as a part of the opaque opening tape 21. Thus, by concealing the specific part that restricts reading of information in the information code 3, reading of the information code 3 before purchase can be suitably prevented. Also in this aspect, since the illegal reading of the information code 3 before purchase is restricted and a part of the information code 3 is kept exposed, the willingness to purchase the tobacco package 1 can be promoted. .
<Embodiment 2>
Next, Embodiment 2 will be described. FIG. 4 is an external view of the tobacco package 1 according to the second embodiment. FIG. 4 shows the tobacco package 1A before opening. Here, it demonstrates centering on the different part of the tobacco package 1 demonstrated in FIG. 1 and the tobacco package 1A which concerns on this embodiment. The cigarette package 1 </ b> A according to the present embodiment also includes a concealing unit 4 </ b> A that conceals at least a part of the information code 3 displayed on the outer surface of the envelope 12. Also in this embodiment, the concealing portion 4A is formed as a part of the exterior film 16 that is an exterior material that covers the entire package. The concealing portion 4A in the present embodiment is configured by a printing region (hereinafter referred to as “opaque ink printing portion”) printed on the exterior film 16 with an opaque ink. That is, the concealing part 4A conceals the information code 3 by the opaque ink printing part in the exterior film 16, instead of concealing the information code 3 by the opening tape 21. Also in the cigarette package 1A, the concealment rate of the information code 3 is set to be larger than the restoration rate set in association with the level of the error correction capability of the information code 3.
　本実施形態におけるたばこパッケージ１Ａによれば、実施形態１におけるたばこパッケージ１と同様、たばこパッケージ１Ａを購入していない非購入者が情報コード３を読み取ることを防ぎ、当該非購入者による懸賞への応募を排除できるという効果を奏する。また、本実施形態の隠蔽部４Ａにおいても、外装フィルム２の一部として構成されており、情報コード３の読み取りを防ぐために別途の部材を別途追加する必要がないため、コストの増加を避けることができる。 According to the cigarette package 1A in the present embodiment, similarly to the cigarette package 1 in the first embodiment, a non-purchaser who has not purchased the cigarette package 1A is prevented from reading the information code 3, and a prize for a prize by the non-buyer is avoided. The effect is that the application can be eliminated. Further, in the concealing portion 4A of the present embodiment, it is configured as a part of the exterior film 2, and it is not necessary to add a separate member to prevent reading of the information code 3, thus avoiding an increase in cost. Can do.
　図５は、実施形態２における開封後のたばこパッケージ１Ａを示す図である。本実施形態に係るたばこパッケージ１Ａによれば、開封時に外装フィルム２が取り除かれることで、隠蔽部４Ａによる情報コード３の隠蔽が解除される。これにより、たばこパッケージ１Ａの正規購入者は容易に情報コード３を読み取ることができる。なお、図４に示すように、たばこパッケージ１Ａは、隠蔽部４Ａによって情報コード３の一部を隠蔽している。このように、情報コード３のうち、隠蔽部４Ａによって隠蔽されていない部分を可視の状態にしておくことで、情報コード３の存在を正規購入者に気付かせることができる。これにより、情報コード３の存在に正規購入者が気付かずに、たばこパッケージ１Ａを廃棄してしまうことを抑制することができる。また、情報コード３の一部を可視の状態にしておくことで、開封前における情報コード３の読み取りを規制しつつ、消費者におけるたばこパッケージ１Ａの購買意欲を増進できるという利点もある。 FIG. 5 is a view showing the cigarette package 1A after opening in the second embodiment. According to the cigarette package 1A according to the present embodiment, the cover of the information code 3 by the concealing unit 4A is released by removing the exterior film 2 at the time of opening. Thereby, the authorized purchaser of the cigarette package 1A can easily read the information code 3. As shown in FIG. 4, the cigarette package 1A conceals part of the information code 3 by the concealment unit 4A. In this way, by making a portion of the information code 3 that is not concealed by the concealment unit 4A visible, it is possible to make the authorized purchaser aware of the presence of the information code 3. As a result, it is possible to prevent the cigarette package 1 </ b> A from being discarded without the regular purchaser being aware of the presence of the information code 3. Further, by making a part of the information code 3 visible, there is an advantage that the consumer's willingness to purchase the cigarette package 1A can be promoted while restricting reading of the information code 3 before opening.
　ところで、外装フィルム２の下部領域は、たばこパッケージ１Ａの開封後においても、喫煙者によってエンベロープ１２の周囲に残留されることも多い。一方、外装フィルム２のうち、開封テープ２１よりも上方の上部領域は、インナパック１０の上面を形成する内包紙の一部を破り取ってシガレットの取り出し口を形成する際に、喫煙者によって除去されることになる。 Incidentally, the lower region of the exterior film 2 is often left around the envelope 12 by the smoker even after the cigarette package 1A is opened. On the other hand, the upper region of the exterior film 2 above the opening tape 21 is removed by the smoker when a part of the inner paper forming the upper surface of the inner pack 10 is torn to form a cigarette outlet. Will be.
　そこで、開封後もエンベロープ１２の周囲に残留する可能性がある外装フィルム２の下部領域に隠蔽部４Ａを形成する場合、隠蔽部４Ａによって情報コード３の一部を隠蔽し、残部を可視の状態にしておくことが、情報コード３の存在を正規購入者に認知させる観点から好ましい。但し、情報コード３の全体を隠蔽部４Ａによって隠蔽しても構わない。 Therefore, when the concealing part 4A is formed in the lower region of the exterior film 2 that may remain around the envelope 12 even after opening, a part of the information code 3 is concealed by the concealing part 4A and the remaining part is visible. It is preferable from the viewpoint of allowing an authorized purchaser to recognize the presence of the information code 3. However, the entire information code 3 may be concealed by the concealment unit 4A.
　また、外装フィルム２の上部領域に隠蔽部４Ａを形成してもよく、このような態様は、開封後に情報コード３の存在を正規購入者に認知させる観点から好ましい態様といえる。このような形態では、たばこパッケージ１Ａの開封時に、隠蔽部４Ａを含む外装フィルム２の上部領域が喫煙者によって除去されるため、喫煙者は情報コード３の存在を容易に認知できる。特に、隠蔽部４Ａによって情報コード３の全体を隠蔽する場合には、外装フィルム２の上部領域に隠蔽部４Ａを形成することが好ましい。これにより、たばこパッケージ１Ａの開封時に、情報コード３を容易に喫煙者が認知することができる。なお、本実施形態に係るたばこパッケージ１Ａにおいても、情報コード３の切り出しシンボル３１を隠蔽部４Ａによって隠蔽することで、パッケージ購入前の不正な読み取りを規制してもよい。 Further, the concealing portion 4A may be formed in the upper region of the exterior film 2, and such an aspect can be said to be a preferable aspect from the viewpoint of allowing an authorized purchaser to recognize the presence of the information code 3 after opening. In such a form, when the cigarette package 1A is opened, since the upper region of the exterior film 2 including the concealing portion 4A is removed by the smoker, the smoker can easily recognize the presence of the information code 3. In particular, when the entire information code 3 is concealed by the concealing part 4A, it is preferable to form the concealing part 4A in the upper region of the exterior film 2. Thereby, the smoker can easily recognize the information code 3 when opening the cigarette package 1A. In the cigarette package 1A according to the present embodiment, unauthorized reading before purchasing the package may be restricted by concealing the cutout symbol 31 of the information code 3 by the concealing unit 4A.
　以上、本発明の好適な実施形態を説明したが、実施形態に係るたばこパッケージは種々の変更、改良、組み合わせ等が可能である。例えば、上述までの実施形態では、本発明をソフトパッケージに適用する場合を例に説明したが、ヒンジリッドパッケージ等のハードパッケージに適用してもよい。これによって、従来の情報コードを印刷したインサーターをパッケージに収容する場合と比べて、製造コストを抑えることができる。また、たばこパッケージには、例えば、シガー、シガリロ、電子たばこ等といったシガレット以外のたばこ製品を収容してもよい。また、たばこパッケージの包装体の外面に複数の情報コードを表示し、各情報コードを外装フィルムの一部として形成された開封テープや不透明インキ印刷部などの隠蔽部によって隠蔽してもよい。さらに、開封テープや不透明インキ印刷部等の隠蔽部の表面にはパッケージに情報コードが付与されていることを示すメッセージが印刷されていてもよい。これによって情報コードの存在をより確実にユーザーに認識させることが可能となる。なお、情報コードを印刷する手法としては、グラビア印刷機、オフセット印刷機、パッケージブランクの加工機、パッケージブランクの打抜機、検査機等にインクジェット装置を設置して印字することが生産性やコストの面から好ましい。 The preferred embodiment of the present invention has been described above, but various changes, improvements, combinations, and the like are possible for the tobacco package according to the embodiment. For example, in the embodiments described above, the case where the present invention is applied to a soft package has been described as an example. However, the present invention may be applied to a hard package such as a hinge lid package. As a result, the manufacturing cost can be reduced as compared with the case where the inserter printed with the conventional information code is accommodated in the package. The tobacco package may contain tobacco products other than cigarettes such as cigars, cigarillos, and electronic cigarettes. A plurality of information codes may be displayed on the outer surface of the package of the cigarette package, and each information code may be concealed by a concealing part such as an opening tape or an opaque ink printing part formed as a part of the exterior film. Furthermore, a message indicating that the information code is given to the package may be printed on the surface of the concealing part such as the opening tape or the opaque ink printing part. This makes it possible for the user to more reliably recognize the presence of the information code. In addition, as a method of printing the information code, it is productivity and cost to print by installing an inkjet device in a gravure printing machine, an offset printing machine, a package blank processing machine, a package blank punching machine, an inspection machine, etc. From the aspect, it is preferable.
１，１Ａ・・・たばこパッケージ
２・・・外装フィルム
３・・・情報コード
４，４Ａ・・・隠蔽部
１０・・・インナパック
１２・・・エンベロープ
２１・・・開封テープ DESCRIPTION OF SYMBOLS 1,1A ... Cigarette package 2 ... Exterior film 3 ... Information code 4, 4A ... Concealment part 10 ... Inner pack 12 ... Envelope 21 ... Opening tape

Claims (5)

  1. 　たばこ製品を包装する包装体と、
    　前記包装体の外面に表示され、読み取り装置によって読み取り可能な情報コードと、
    　前記包装体を包みこむ透明の外装フィルムと、
    　前記外装フィルムの一部として形成され、且つ、前記情報コードの少なくとも一部を隠蔽する隠蔽部と、
    　を備えるたばこパッケージ。     A package for wrapping tobacco products;
    An information code displayed on the outer surface of the package and readable by a reader;
    A transparent exterior film that wraps around the package;
    A concealing part that is formed as a part of the exterior film and that conceals at least a part of the information code;
    Cigarette package with
  2. 　前記隠蔽部は、前記情報コードの一部を隠蔽する、請求項１に記載のたばこパッケージ。 The cigarette package according to claim 1, wherein the concealment unit conceals a part of the information code.
  3. 　前記情報コードの全体に対する前記隠蔽部が隠蔽する部分の面積割合が、前記情報コードの誤り訂正能力のレベルに対応付けて設定されている復元率よりも大きい、請求項２に記載のたばこパッケージ。 The cigarette package according to claim 2, wherein an area ratio of a portion concealed by the concealing unit with respect to the entire information code is larger than a restoration rate set in association with an error correction capability level of the information code.
  4. 　前記隠蔽部は、前記外装フィルムを開封するために当該外装フィルムと一体に形成されている不透明の開封テープを含んで構成されている、請求項１から３の何れか一項に記載のたばこパッケージ。 The cigarette package according to any one of claims 1 to 3, wherein the concealing portion includes an opaque opening tape formed integrally with the exterior film in order to open the exterior film. .
  5. 　前記隠蔽部は、前記外装フィルムに不透明インキで印刷された印刷領域を含んで構成されている、請求項１から４の何れか一項に記載のたばこパッケージ。 The cigarette package according to any one of claims 1 to 4, wherein the concealing portion includes a printing region printed with opaque ink on the exterior film.
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KR20160135326A (en) 2016-11-25
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CN106232499A (en) 2016-12-14
JPWO2015162729A1 (en) 2017-04-13
RU2016145604A3 (en) 2018-05-23

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