WO2015003244A1 - Procédé d'insertion de publicité dans un jeu au moyen d'éléments de jouabilité publicitaires - Google Patents

Procédé d'insertion de publicité dans un jeu au moyen d'éléments de jouabilité publicitaires Download PDF

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Publication number
WO2015003244A1
WO2015003244A1 PCT/CA2014/000549 CA2014000549W WO2015003244A1 WO 2015003244 A1 WO2015003244 A1 WO 2015003244A1 CA 2014000549 W CA2014000549 W CA 2014000549W WO 2015003244 A1 WO2015003244 A1 WO 2015003244A1
Authority
WO
WIPO (PCT)
Prior art keywords
computer
advertisement
user input
elements
game
Prior art date
Application number
PCT/CA2014/000549
Other languages
English (en)
Inventor
Stephane Leblanc
Original Assignee
Stephane Leblanc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Stephane Leblanc filed Critical Stephane Leblanc
Publication of WO2015003244A1 publication Critical patent/WO2015003244A1/fr

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Classifications

    • A—HUMAN NECESSITIES
    • A63—SPORTS; GAMES; AMUSEMENTS
    • A63F—CARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
    • A63F13/00—Video games, i.e. games using an electronically generated display having two or more dimensions
    • A63F13/60—Generating or modifying game content before or while executing the game program, e.g. authoring tools specially adapted for game development or game-integrated level editor
    • A63F13/61—Generating or modifying game content before or while executing the game program, e.g. authoring tools specially adapted for game development or game-integrated level editor using advertising information
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G07—CHECKING-DEVICES
    • G07F—COIN-FREED OR LIKE APPARATUS
    • G07F17/00—Coin-freed apparatus for hiring articles; Coin-freed facilities or services
    • G07F17/32—Coin-freed apparatus for hiring articles; Coin-freed facilities or services for games, toys, sports, or amusements
    • G07F17/3225—Data transfer within a gaming system, e.g. data sent between gaming machines and users
    • G07F17/323—Data transfer within a gaming system, e.g. data sent between gaming machines and users wherein the player is informed, e.g. advertisements, odds, instructions

Definitions

  • the present invention relates to advertisement in a game.
  • Advertising is becoming more and more difficult as potential customers become desensitized to the advertisements. Indeed, advertisements have invaded the public domain and can be found on street and highway borders, in paper publications, on public television and radio, in computer-accessible information such as web sites and in virtual environments created by computer game software, as well as in many other environments. In view of the omnipresence of advertisement, it becomes more and more difficult to attract or maintain the attention of potential customers towards advertisement. Often, this problem exists because there is no interaction between the potential customer and the advertisement. For example, television advertisements are simply displayed during commercial breaks, and the potential customers are not required to pay attention to the television advertisements.
  • the present invention relates to a method of advertising comprising:
  • the game is a slot machine game that will randomly generate a set of displayed gameplay elements in the form of images upon user input by the user.
  • the game is a virtual slot machine accessible through one of a computer program and a website.
  • the present invention also relates to a computer-implemented method of displaying advertisement on a computer screen responsively to user input in the context of a computer gaming program, comprising:
  • the present invention further relates to a computer-implemented method of displaying advertisement on a computer screen in the context of a slot machine program, comprising:
  • At least some of said gameplay elements comprise non- advertisement gameplay elements.
  • Figure 1 is a schematic view of a slot machine capable of displaying gameplay elements comprising advertisement elements, according to the present invention
  • Figure 2 is a schematic view showing different implementations of the slot machine.
  • Figure 3 is a schematic view showing a virtual slot machine system.
  • the invention is a system and method for advertising within a game by providing gameplay elements comprising advertisement elements.
  • the advertisement elements are visual advertisements.
  • the advertisement elements are images that are provided as gameplay elements. More particularly, the person playing the game will interact with advertisement gameplay elements in a way that is useful to advance the course of the game, and will consequently take notice of the advertisements.
  • One way to carry out the invention comprises slot machines.
  • Slot machines are machines that comprise a housing in which a number of drums are rotatably mounted, each drum partly visible though a visualisation window.
  • Each drum has a number of different pictorial gameplay elements drawn on it.
  • these pictorial gameplay elements can represent food images such as cherry images, images of coins or images of numbers such as the number seven, or any other suitable image.
  • Each drum is typically provided with the same images as the other drums.
  • the drums may be rotated with a lever provided on the slot machine.
  • the machine will stop the rotation of each drum at a random position with one of their pictorial gameplay elements facing the visualisation window.
  • a set of pictorial gameplay elements is formed by the combination of the visible pictorial gameplay elements of all drums.
  • the user may win a certain prize, such as money or credits.
  • a certain prize such as money or credits.
  • the ultimate combination offering the best prize is often called the jackpot. For example, in a slot machine comprising three rotating drums, if the three drums stop their rotation each with cherries facing the visualisation windows, then the user wins the jackpot.
  • At least one - and possibly all - of the pictorial gameplay elements are more specifically advertisement elements. Consequently, the images of cherries, coins or number sevens are replaced by advertisement images such as a trade-mark, a trade-name, the image of a product, the name of a service, a company name, or any other image that will promote a product.
  • the advertisement elements will usually represent a notice concerning a product, service, company, commercial entity, organisation, or other similar advertisement element.
  • these advertisement elements displayed and visible on the drums of the slot machines are promoted since the user of the slot machine is likely to notice the advertisement elements since they are also used as gameplay elements.
  • a slot machine may comprise product images, trade-marks and other advertisement elements that all relate to a single company.
  • a hypothetical company XYZ INC. may advertise on a slot machine a product A, a product B, a trade-mark C, a trademark D and the company name XYZ.
  • Each of these five advertisement elements will be used as gameplay elements and be displayed on the drums of the slot machine. When the drums are rotated, each will eventually stop with one of its advertisement gameplay elements facing its corresponding visualisation window.
  • certain combinations will offer prizes. For example, obtaining three identical advertisement gameplay elements might yield a prize, and moreover obtaining three product A gameplay elements may allow the user to win the jackpot.
  • Additional advertisement may also be displayed on the slot machine.
  • a banner may be provided on the top of the slot machine displaying additional advertisement that may be related to the other advertisement gameplay elements.
  • the slot machine may comprise advertisement elements from different companies.
  • the slot machines may be mechanical and/or electrical and comprise actual drums as noted above, or may be implemented on computers having a computer screen that displays the results of a program running on the computer and simulating a conventional mechanical slot machine.
  • Such computerized slot machines often comprise tactile screens that allow the user to interface with the program.
  • the slot machine is entirely virtual and may be accessed either through a computer program, a web site, or the like.
  • the virtual slot machine will comprise a program simulating a regular slot machine that will display advertisement gameplay elements as described above.
  • a user that wishes to use the virtual slot machine program may either start the associated program or log on to the appropriate website, and the slot machine interface will display on the user's computer screen.
  • the user's computer may be a PC, a smartphone, a digital tablet, or any other computer device.
  • a suitable user interface allows the user to interface with the program, for example through commands issued by means of the user's keyboard or tactile screen. The user may then command virtual drums to randomize advertisement gameplay elements, with one of predetermined displayed combinations allowing the user to win a prize.
  • Additional advertisement may be displayed on the user's computer screen, for example in the form of online banners or the like.
  • gameplay elements need not be advertisement elements.
  • the slot machine could include advertisement gameplay elements and non- advertisement gameplay elements.
  • predetermined combinations of advertisement gameplay elements allow the user to win prizes, while combinations of non- advertisement gameplay elements do not allow the user to win a prize.
  • an advertisement gameplay element could comprise an advertisement element in addition to a strictly game-related element, for example by being formed of two side-by-side images.
  • the present invention consequently aims to provide a method of advertising in a game that comprises:
  • At least one gameplay element comprising an advertisement element that represents a notice concerning a product or company.
  • each drum 25 comprises a number of gameplay elements 30, with a single gameplay element 30 being visible at any given time through the visualisation window 20.
  • a controller 32 controls the drums 25 upon a user input device 35 being activated to have each drum 25 display a respective random gameplay element 30 within visualisation window 20.
  • each gameplay element 30 comprises an advertisement gameplay element 40 and a non-advertisement gameplay element 50. In one embodiment, only some gameplay elements 30 comprise advertisement gameplay elements 40.
  • Gameplay elements 30 comprise a number of pictorial elements that can be randomly displayed to form a combination of display elements with all displayed gameplay elements 30.
  • slot machine 10 can be implemented as either a mechanical slot machine 12, an electrical slot machine 14 or a virtual slot machine 16.
  • user input device 35 is a lever that can be pulled to transfer mechanical energy through a controller 32 in the form of a mechanical movement transfer device, to the drums 25, to have them rotate and randomly display a combination of gameplay elements 30 in the visualisation windows 20.
  • user input device is a tactile screen or any other suitable user input device such as a keyboard. In the case of a tactile screen, the user will press on appropriate portions of the screen.
  • Controller 32 is a computer running a slot machine software that displays slot machine images on the tactile screen and receives user input commands from the tactile screen. The slot machine software will simulate rotation of the drums 25 by displaying corresponding images on the screen; and will randomly display combinations of gameplay elements in the visualisation windows 20 that represent gameplay element display windows on the screen.
  • user input device 35 is a computer user interface device such as a mouse, a keyboard, a touch pad, a tactile screen or any other suitable user interface device.
  • Controller 32 is a computer running a slot machine software either locally on the user's computer that displays the slot machine interface on the user's computer, or distally from a server that downloads data and displays the slot machine interface on the user's computer.
  • the slot machine interface will comprise slot machine images on the user's screen.
  • User input commands are received from the computer's user interface device.
  • the slot machine software will simulate rotation of the drums 25 by displaying corresponding images on the screen as a result of user input through the user input device 35; and will randomly display combinations of gameplay elements in the visualisation windows 20 that represent gameplay element display windows on the user's screen.
  • FIG. 3 shows one embodiment of a virtual slot machine system 16 according to the present invention.
  • the user U interacts with his computer 80 that can be implemented in the form of a laptop or PC 82, a smartphone 84, an electronic tablet 86 or any other suitable computer device.
  • his computer 80 can communicate with a game server 92 that will allow the game software to be either uploaded to the user computer 80 or run locally on server 92 while displaying the game interface on the screen of the user's computer 80. This includes the possibility that the user access the game through a web site.

Landscapes

  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • General Physics & Mathematics (AREA)
  • Finance (AREA)
  • Physics & Mathematics (AREA)
  • Multimedia (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Game Theory and Decision Science (AREA)
  • General Business, Economics & Management (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Theoretical Computer Science (AREA)
  • Slot Machines And Peripheral Devices (AREA)

Abstract

Le procédé selon l'invention consiste à fournir un jeu comprenant un nombre d'éléments de jouabilité représentant des informations transférées à un utilisateur du jeu et qui sont nécessaires pour jouer au jeu, un ou plusieurs éléments de jouabilité comprenant un élément publicitaire.
PCT/CA2014/000549 2013-07-08 2014-07-07 Procédé d'insertion de publicité dans un jeu au moyen d'éléments de jouabilité publicitaires WO2015003244A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US201361843542P 2013-07-08 2013-07-08
US61/843,542 2013-07-08

Publications (1)

Publication Number Publication Date
WO2015003244A1 true WO2015003244A1 (fr) 2015-01-15

Family

ID=52279247

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/CA2014/000549 WO2015003244A1 (fr) 2013-07-08 2014-07-07 Procédé d'insertion de publicité dans un jeu au moyen d'éléments de jouabilité publicitaires

Country Status (1)

Country Link
WO (1) WO2015003244A1 (fr)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
BE1024616B1 (nl) * 2017-01-24 2018-04-25 Michael Kuku Adverteer methode

Citations (9)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5941772A (en) * 1996-12-02 1999-08-24 Paige; Elena Launzel Apparatus and method for enhancing gambling devices with commercial advertising indicia
US20010041609A1 (en) * 1999-02-25 2001-11-15 Caryl E. Oranges Slot machines having advertising displays
US20020042740A1 (en) * 2000-09-22 2002-04-11 Sanyo Electric Co., Ltd. Prize awarding method and apparatus via a network
JP2002109376A (ja) * 2000-10-02 2002-04-12 Masashige Kai 広告方法
US20020155891A1 (en) * 2001-04-04 2002-10-24 Aruze Corporation Advertisement distribution system and server
US20060009284A1 (en) * 2004-07-07 2006-01-12 Schwartz Richard T Method and apparatus for placement of a product or service in a gaming system
US20060063580A1 (en) * 2004-09-21 2006-03-23 Igt Method and system for gaming and brand association
WO2008070787A2 (fr) * 2006-12-06 2008-06-12 Cfph, Llc Système pour gérer des promotions
US20100211431A1 (en) * 2009-02-13 2010-08-19 Lutnick Howard W Method and apparatus for advertising on a mobile gaming device

Patent Citations (9)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5941772A (en) * 1996-12-02 1999-08-24 Paige; Elena Launzel Apparatus and method for enhancing gambling devices with commercial advertising indicia
US20010041609A1 (en) * 1999-02-25 2001-11-15 Caryl E. Oranges Slot machines having advertising displays
US20020042740A1 (en) * 2000-09-22 2002-04-11 Sanyo Electric Co., Ltd. Prize awarding method and apparatus via a network
JP2002109376A (ja) * 2000-10-02 2002-04-12 Masashige Kai 広告方法
US20020155891A1 (en) * 2001-04-04 2002-10-24 Aruze Corporation Advertisement distribution system and server
US20060009284A1 (en) * 2004-07-07 2006-01-12 Schwartz Richard T Method and apparatus for placement of a product or service in a gaming system
US20060063580A1 (en) * 2004-09-21 2006-03-23 Igt Method and system for gaming and brand association
WO2008070787A2 (fr) * 2006-12-06 2008-06-12 Cfph, Llc Système pour gérer des promotions
US20100211431A1 (en) * 2009-02-13 2010-08-19 Lutnick Howard W Method and apparatus for advertising on a mobile gaming device

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
BE1024616B1 (nl) * 2017-01-24 2018-04-25 Michael Kuku Adverteer methode

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