Classifications

• • H—ELECTRICITY
  • H04—ELECTRIC COMMUNICATION TECHNIQUE
  • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
  • H04L12/00—Data switching networks
  • H04L12/02—Details
  • H04L12/16—Arrangements for providing special services to substations
  • H04L12/18—Arrangements for providing special services to substations for broadcast or conference, e.g. multicast
  • H04L12/1859—Arrangements for providing special services to substations for broadcast or conference, e.g. multicast adapted to provide push services, e.g. data channels

Definitions

• the present disclosure relates to computer techniques, and more particularly, to a method and an apparatus for pushing a media message.
• Microblog is a platform allowing users to exchange information. Users may post information, such as "what I'm doing right now,” “what I'm thinking right now,” using short sentences (no more than 140 words) via various kinds of terminals.
• a microblog platform may push some media messages (e.g., advertisement messages) to the users initiatively according to its requirement, e.g., add the pushed media message in a homepage of a timeline of a user's microblog.
• some media messages e.g., advertisement messages
• add the pushed media message in a homepage of a timeline of a user's microblog e.g., add the pushed media message in a homepage of a timeline of a user's microblog.
• the user may see the pushed media message.
• a method for pushing a media message includes:
• an apparatus for pushing a media message includes:
• processors one or more processors
• one or more program modules are stored in the memory and to be executed by the one or more processors, the one or more program modules include: a first processing module, adapted to
• the media message correlated with the microblog operation action of the user add, if there is the media message correlated with the microblog operation action of the user, the media message correlated with the microblog operation action to a timeline homepage of a microblog of the user.
• a non-transitory computer-readable storage medium includes a set of instructions for pushing a media message is provided, the set of instructions to direct at least one processor to perform acts of:
• FIG. 1 is a schematic diagram illustrating an example embodiment of a computer system for implementing a method for pushing a media message.
• FIG. 2 is a flowchart illustrating a method for pushing a media message according to an example of the present disclosure.
• FIG. 3 is a flowchart illustrating a method for pushing a media message according to another example of the present disclosure.
• FIG. 4 is a schematic diagram illustrating an apparatus for pushing a media message according to another example of the present disclosure.
• the same media message is pushed to different users. It is impossible to push different media messages to different users.
• the existing media message pushing method pushes the media message to user mandatorily, without any trigger of the user. Therefore, the user may be not interested in the pushed media message. The user's focus stays on the pushed media message for a very short time. Thus, the pushed media message loses its value and system resources are wasted.
• an example of the present disclosure provides a method for pushing a media message.
• at least one keyword is configured for each media message to be pushed.
• a microblog operation action e.g., posts or forwards a microblog message
• at least one keyword corresponding to the microblog operation action is retrieved.
• the at least one keyword corresponding to the microblog operation action is compared with that of the media message. If the media message has at least one same keyword with the microblog operation action, the media message is determined as correlated with the microblog operation action and is pushed to the user.
• the pushed media message is more correlated with the user's interest. Therefore, the user will stay on the pushed media message for a longer time.
• the value of the pushed media message is increased and the utilization ratio of the system resources is increased.
• the media message is pushed to the user after a microblog operation action (e.g., post or forward a microblog message) of the user is detected. Therefore, the pushed media message can be seen by the user in time, which also increases the pushing value of the media message and increases the utilization ratio of the system resources.
• FIG. 1 is a schematic diagram illustrating an example embodiment of a computer system for executing the method for pushing a media message.
• a computer system 100 may be a computing device capable of executing a method and apparatus of present disclosure.
• the computer system 100 may, for example, be a device such as a server that provides service to users locally or via a network.
• the computer system 100 may vary in terms of capabilities or features. Claimed subject matter is intended to cover a wide range of potential variations.
• the computer system 100 may include or may execute a variety of operating systems 141.
• the computer system 100 may include or may execute a variety of possible applications 142, such as a media message pushing application 145.
• the computer system 100 may include one or more non -transitory processor-readable storage media 130 and one or more processors 122 in communication with the non-transitory processor-readable storage media 130.
• the non-transitory processor-readable storage media 130 may be a RAM memory, flash memory, ROM memory, EPROM memory, EEPROM memory, registers, hard disk, a removable disk, a CD-ROM, or any other form of non-transitory storage medium known in the art.
• the one or more non-transitory processor-readable storage media 130 may store sets of instructions, or units and/or modules that comprise the sets of instructions, for conducting operations described in the present application.
• the one or more processors may be configured to execute the sets of instructions and perform the operations in example embodiments of the present application.
• FIG. 2 is a schematic diagram illustrating a method for pushing a media message according to an example of the present disclosed media message pushing application 145.
• FIG. 2 is a simplified diagram according to one embodiment of the present invention. This diagram is merely an example, which should not unduly limit the scope of the claims.
• One of ordinary skill in the art would recognize many variations, alternatives, and modifications.
• the method includes at least the following.
• blocks 22-23 are executed.
• keywords corresponding to the media message need to be configured.
• the keywords corresponding to the media message may be configured according to a practical requirement.
• the keywords may be configured manually according to contents of the media message.
• the generated one or more keywords of the media message may be compared with the one or more keywords of the microblog operation action of the user. If the comparison succeeds, i.e., there is a same keyword between the media message and the microblog operation action, the media message is determined as correlated with the microblog operation action of the user.
• the number of media messages that are correlated with the microblog operation action of the user may be zero, or one, or more than one.
• the success of the comparison may be determined according to any one of the following two conditions.
• the keywords corresponding to the microblog operation action are completely the same with the keywords corresponding to the media message.
• the microblog operation action and the media message have at least one same keyword.
• keywords A, B and C there are three keywords corresponding to the microblog operation action of the user, respectively are keywords A, B and C.
• One media message to be pushed corresponds to four keywords, respectively are keywords A, D, E and F. Since one of the three keywords, i.e., keyword A, of the microblog operation action of the user is the same as that of the media message, the media message is determined as correlated with the microblog operation action.
• keywords A, B and C there are three keywords corresponding to the microblog operation action of the user, respectively are keywords A, B and C.
• One media message to be pushed corresponds to four keywords, respectively are keywords A, B, E and F. Since two of the three keywords, i.e., keywords A and B, of the microblog operation action of the user are the same as those of the media message, the media message is determined as correlated with the microblog operation action.
• the media message which is correlated with the microblog operation action of the user is added to a timeline homepage of the user's microblog.
• the user does not need to follow a microblog account of a distributor of the media message, i.e., the user is not a fan of the microblog account of the distributor of the media message.
• the pushing condition is met, i.e., once the predefined microblog operation action of the user is detected, if there is a media message among the media message to be pushed which is correlated with the microblog operation action of the user, the correlated media message is pushed to the user by the distributor.
• N is an integer. If the number is not larger than N, the media messages correlated with the microblog operation action are pushed to the homepage of the user's microblog, i.e., the timeline homepage. If the number is larger than N, the media messages which are correlated with the microblog operation action are sorted according to a predefined rule. Then top N media messages are pushed to the timeline homepage of the user's microblog.
• the detailed sorting method of the media messages which are correlated with the microblog operation action of the user may be determined according to a practical requirement. For example, a following manner may be adopted.
• a priority is configured for each media message to be pushed in advance. The higher the priority of the media message, the more forward position the media message is ranked.
• the media message is determined as correlated with the microblog operation action.
• the media message correlated with the microblog operation action e.g., media messages A and B
• media message A and the microblog operation action has one same keyword
• media message B and the microblog operation action have two same keywords
• media message B is ranked in a position prior to media message A. The more same keywords, the more forward position the media message is ranked.
• the predefined microblog operation action may include: posting a microblog message, or forwarding a microblog message, etc., i.e., an operation action related to characters.
• FIG. 3 is a flowchart illustrating a method for pushing a media message according to an example of the present disclosure. As shown in FIG. 3, the method includes the following.
• each time it is detected that a user posts a microblog message at least one keyword is retrieved from the microblog message posted by the user.
• the keyword may be retrieved from the microblog message according to an existing technique and the detailed retrieving procedure is not described herein.
• a parameter M is configured with an initial value of 0.
• At block 33 for each media message to be pushed, at least one keyword corresponding to the media message is compared with the at least one keyword retrieved from the microblog message. If the media message has a same keyword with the microblog message, the media message is determined as correlated with the microblog message posted by the user, and M is added by 1.
• the media message correlated with the microblog message posted by the user is added to a timeline homepage of the user's microblog, and then the method ends.
• M is 1, i.e., there is only one media message correlated with the microblog message posted by the user, the media message is added to the timeline homepage of the user's microblog.
• the media messages correlated with the microblog message posted by the user are sorted according to a predefined rule, a media message ranking in the first is added to the timeline homepage of the user's microblog, and then the method ends.
• M is larger than 1, i.e., there are multiple media messages among the media messages to be pushed which are correlated with the microblog message posted by the user.
• One media message is selected from the media messages and the selected media message is added to the timeline homepage of the user's microblog.
• the format of the media message added in block 36 or block 37 should be the same with that of the microblog message posted by the user, i.e., the added media message needs to meet the format requirement of the microblog platform. For example, total words cannot exceed 140.
• the media message added in block 36 or block 37 is not pushed to microblog fans of the user, i.e., is not propagated to fans of the user, so as to avoid antipathy of other users.
• the apparatus 400 includes:
• processors 410 one or more processors 410;
• one or more program modules are stored in the memory 420 and to be executed by the one or more processors 410, the one or more program modules include:
• a first processing module 41 adapted to
• the media message correlated with the microblog operation action of the user add, if there is the media message correlated with the microblog operation action of the user, the media message correlated with the microblog operation action to a timeline homepage of a microblog of the user.
• the second processing module 42 may specifically include:
• the second processing unit 422 adapted to compare, for each media message to be pushed, the generated at least one keyword with at least one predefined keyword corresponding to the media message, determine, if the comparison succeeds, that the media message is correlated with the microblog operation action, and add the media message in the timeline homepage of the microblog of the user.
• the second processing unit 422 may be adapted to:
• the media message is correlated with the microblog operation action if the microblog operation action and the media message have at least one same keyword.
• the microblog operation action may include posting of a microblog message.
• the first processing unit 421 is adapted to retrieve at least one keyword of the microblog message posted by the user and take the retrieved at least one keyword as the at least one keyword corresponding to the microblog operation action.
• the second processing unit 422 may be further adapted to:
• N is an integer
• the media messages correlated with the microblog operation action according to a predefined rule, and add first N media message in the timeline homepage of the microblog of the user.
• the processor 410 may include one or more processors for executing the sets of instructions stored in the memory 420.
• the processor 420 is a hardware device, such as a central processing unit (CPU) or a micro controlling unit (MCU).
• the memory 420 is a non-transitory processor-readable storage media, such as a RAM memory, flash memory, ROM memory, EPROM memory, EEPROM memory, registers, hard disk, a removable disk, a CD-ROM, or any other form of non-transitory storage medium known in the art.
• the pushed media message is more correlated with the user's interest. Therefore, the user will stay on the pushed media message for a longer time.
• the value of the pushed media message is increased and the utilization ratio of the system resources is increased.
• the media message is pushed to the user after a microblog operation action (e.g., post or forward a microblog message) of the user is detected. Therefore, the pushed media message can be seen by the user in time, which also increases the pushing value of the media message and increases the utilization ratio of the system resources.

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• 2013
  • 2013-06-09 CN CN201310231070.3A patent/CN104243272B/zh active Active
• 2014
  • 2014-02-11 WO PCT/CN2014/071953 patent/WO2014198130A1/en active Application Filing

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