WO2014148693A1 - System for providing call advertisement service and method therefor - Google Patents
System for providing call advertisement service and method therefor Download PDFInfo
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- WO2014148693A1 WO2014148693A1 PCT/KR2013/006333 KR2013006333W WO2014148693A1 WO 2014148693 A1 WO2014148693 A1 WO 2014148693A1 KR 2013006333 W KR2013006333 W KR 2013006333W WO 2014148693 A1 WO2014148693 A1 WO 2014148693A1
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- call
- advertisement
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- 238000004891 communication Methods 0.000 claims abstract description 18
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- 238000010295 mobile communication Methods 0.000 claims description 2
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- 238000005516 engineering process Methods 0.000 description 3
- 230000006870 function Effects 0.000 description 3
- 238000004590 computer program Methods 0.000 description 2
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0267—Wireless devices
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
- G06Q50/40—Business processes related to the transportation industry
Definitions
- the present invention relates to a system and method for providing a call advertisement service, and more particularly, when an advertisement is displayed on a screen of a terminal when a call is made to the terminal or when the terminal is in a call, the call is waiting for a waiting time, during a call, or after a call is completed.
- the present invention relates to a call advertisement service providing system and method for exposing self advertisement.
- caller information is displayed on the screen of the mobile terminal so that the caller's telephone number or name can be confirmed.
- the concentration of advertisements depends on when the advertisements are exposed, the current situation of those who have seen the advertisements, the rewards of those who have seen the advertisements, and the relationship between the advertisements and themselves.
- the method of effectively displaying the advertisement to the unspecified number of people should be an advertisement method through a device such as a smartphone, and the advertisement should be exposed at some point and situation, and the attention of the smart device user should be focused on the advertisement content. It is necessary to develop a technology related to advertising services.
- the present invention was devised in view of the above circumstances, and an object of the present invention is to provide a system and method for providing an advertisement service that can increase the concentration of advertisements of a smart device user.
- an object of the present invention is to provide a system and method for providing a call advertisement service that can increase an advertisement effect by exposing an advertisement to a caller at a time of a high concentration of a call, during a call, and after a call.
- another object of the present invention is to provide a system and method for providing a call advertisement service that can increase the degree of interest in the caller's advertisement by exposing a mixture of the caller's or the other party's information and advertisement text.
- Another object of the present invention is to provide a call advertising service providing system and method that can reward the caller in return for the advertisement.
- the call advertisement service server provides an advertisement template to the advertiser terminal and receives the advertisement data from the advertiser terminal to generate a call advertisement including an advertisement phrase associated with the caller information or receiver information, and An advertisement providing unit for providing a call advertisement to the receiver terminal, and a compensation processing unit for receiving the advertisement exposure information for the call advertisement displayed on the incoming screen, the call screen or the screen after the call termination from the receiver terminal to process the compensation for the receiver terminal It includes.
- the terminal for receiving a call signal from the caller terminal, a display unit for displaying a call advertisement, and when a call signal is input from the communication unit outputs a call advertisement so that the call advertisement is displayed on the display unit at the same time call And a controller for outputting advertisement text related to caller information included in the signal.
- the method for providing a call advertisement service comprises the steps of providing an advertisement template to the advertiser terminal, receiving the advertisement data from the advertiser terminal, using the received advertisement data call or call or termination And generating a call advertisement including advertisement text related to caller information or receiver information displayed at the time, and providing the generated call advertisement to a receiver terminal.
- a method of executing a call advertisement service in a terminal comprises the steps of receiving a call signal from a caller terminal, displaying a call advertisement including an advertisement phrase related to caller information included in the call signal, and a call event. If is entered, and the call event input to the call advertising service server comprising the step of notifying.
- the present invention has an effect that can increase the advertising effect by exposing the advertisement to the caller in the call waiting or talk time with high instantaneous concentration.
- the present invention has an effect that can increase the interest in the caller's advertising by exposing the advertisement containing the phrases associated with the caller or the call counterpart.
- the present invention has the effect that the caller can show more attention and concentration on the advertisement because the caller gives a certain compensation in return for seeing the advertisement in the call waiting time or call time.
- FIG. 1 is a schematic configuration diagram of a system for providing a call advertisement service according to an embodiment of the present invention.
- Figure 2 is an internal configuration of a call advertising service server according to an embodiment of the present invention.
- Figure 3 is an internal configuration of a terminal running a call advertising service according to an embodiment of the present invention.
- FIG. 4 is a signal flow diagram of a call advertisement service providing system according to an embodiment of the present invention.
- FIG. 5 is a diagram illustrating an example of a call advertisement service screen according to an embodiment of the present invention.
- FIG. 6 is a view showing another example of a call advertising service screen according to an embodiment of the present invention.
- FIG. 7 is a view showing another example of a call advertisement service screen according to an embodiment of the present invention.
- FIG. 8 is a view showing an example of setting a call screen of the call advertising service according to an embodiment of the present invention.
- FIG. 9 is a view showing a display method of the call advertisement according to an embodiment of the present invention.
- a call advertisement refers to an advertisement displayed on a terminal screen when a call is received, when a call is received and a call is in progress, when the call is ended and the call is terminated.
- FIG. 1 shows a schematic configuration of a system for providing a call advertisement service according to the present invention.
- the call advertisement service providing system includes a receiver terminal 10, a caller terminal 20, an advertiser terminal 30, a call advertisement service server 40, and the like.
- the receiver terminal 10 is a terminal receiving a call from the caller terminal 20, that is, a terminal receiving a call from the caller terminal 20, and the caller terminal 20 is a terminal that makes a call to the receiver terminal 10. That is, it is a terminal for making a call to the receiver terminal 10.
- receiver terminal 10 and the sender terminal 20 are merely divided for convenience of description and can perform both an incoming and outgoing function.
- the receiver terminal 10 and the caller terminal 20 may be a smartphone, a tablet PC, or the like, and any type of device may be provided if the call function and the call advertisement application can be installed.
- a description will be given with respect to the receiver terminal 10, which may be equally applied to the caller terminal 20.
- the receiver terminal 10 displays an advertisement on the incoming screen when there is a call call from the caller terminal 20.
- the receiver terminal 10 is installed with a call advertisement application, and when a call signal is received, the call advertisement application operates to display an advertisement on the incoming screen.
- the receiver terminal 10 may display an advertisement not only on an incoming call screen at the time of a call, but also on a call screen at the time of a call and a screen after the call, and may display different advertisements for each screen.
- the advertiser terminal 30 may receive an advertisement template from the call advertisement service server 40 and request the production of an advertisement desired by the advertiser.
- the advertiser terminal 30 inputs advertisement data such as a photo, a video, an advertisement phrase, a display effect, etc. into the advertisement service server 40 according to the advertisement template.
- the call advertisement service server 40 provides an advertisement template to the advertiser terminal 30 and receives advertisement data from the advertiser terminal 30 to produce a call advertisement desired by the advertiser.
- the call advertisement service server 40 may periodically transmit the produced call advertisement to the receiver terminal 10 or provide the call advertisement to the receiver terminal 10 when a call is made to the receiver terminal 10.
- the call advertisement service server 40 and the switching device of the mobile communication network may have a configuration in which they are interoperable.
- the call advertisement service server 40 receives advertisement exposure information on the call advertisement from the receiver terminal 10, compensates the call advertisement for the receiver terminal 10, and charges an advertisement fee to the advertiser terminal 30. .
- FIG 2 shows an internal configuration of the call advertising service server 40 according to the present invention.
- the call advertisement service server 40 may include an advertisement generator 402, an advertisement provider 404, a reward processor 406, an accounting unit 408, a statistics unit 410, and an advertisement database. 412, user database 414, and the like.
- the advertisement generator 402 provides the advertisement template to the advertiser terminal 30 and receives the advertisement data from the advertiser terminal 30 to generate a call advertisement.
- the advertiser terminal 30 may upload an advertisement picture or a video by using an advertisement template, input an advertisement phrase, or set an advertisement effect.
- the advertisement generator 402 according to an embodiment of the present invention provides an advertisement template having an advertisement phrase setting function so that caller or called party information may be included in the advertisement phrase.
- the advertisement provider 404 transmits the call advertisement generated by the advertisement generator 402 to the receiver terminal 10.
- the advertisement provider 404 may provide the call advertisement to the receiver terminal 10 at regular intervals, or may provide the call advertisement when the receiver terminal 10 is called. In the case of providing the call advertisement every predetermined period, the call advertisement is pre-stored in the receiver terminal 10, and in the case of providing the call advertisement in the call, the receiver terminal 10 receives the call advertisement in real time. .
- the compensation processing unit 406 receives the advertisement exposure information such as the number of times of advertisement exposure or exposure time from the receiver terminal 10 and processes the compensation for the receiver terminal 10. That is, the compensation processing unit 406 may issue a coupon or a ticket or accumulate an electronic coin to the receiver terminal 10 based on the number of times of advertisement exposure or exposure time. In addition, the compensation processing unit 406 receives a call event or call termination event signal from the receiver terminal 10 or a specific event signal during a call advertisement immediately issues a coupon or a ticket to the receiver terminal 10 or earns an electronic coin or the like. I have to.
- the charging unit 408 charges the advertisement fee to the advertiser terminal 30 based on the advertisement exposure information such as the number of advertisement exposures or the exposure time received from the receiver terminal 10.
- the billing unit 408 may include various payment methods, and provides a payment method to the advertiser terminal 30 to request payment for an advertisement fee.
- the statistics unit 410 uses the exposure information and user information such as the number of times of advertisement exposure or the exposure time received from the receiver terminal 10 to determine the number of times of exposure or exposure time such as time, age, category, region, etc. of the call advertisement. Calculate and statistics.
- the statistical data generated by the statistics unit 410 may be used for calculating an advertisement fee or an advertisement compensation policy.
- the advertisement database 412 stores the call advertisement generated by the advertisement generator 402, and the user database 414 includes information on the user or the advertiser who installed the call advertisement application, call advertisement statistics data, billing or compensation processing information. And so on.
- Figure 3 shows the internal configuration of a terminal running a call advertising service according to the present invention.
- the internal configuration diagram of the terminal shown in FIG. 3 is common to the receiver terminal 10 and the sender terminal 20.
- the receiver terminal 10 includes a display unit 102, an input unit 104, a memory 106, a communication unit 108, a control unit 110, and the like.
- the display unit 102 may be configured as a display panel such as an LCD or an LED, and the input unit 104 may be configured as a keypad or a button. However, when the display unit 102 is a touch screen such as a smartphone or a tablet PC, the display unit may be configured. 102 and the input unit 104 may be integrally configured.
- the display unit 102 displays a call advertisement on an incoming call screen, a call screen, and a call ended screen.
- the memory 106 is a part for storing various software and data, and the memory 106 according to the present invention stores a call advertisement application and a call advertisement.
- the communication unit 108 receives a call signal from the caller terminal 20 and receives a call advertisement from the call advertisement service server 40.
- the communication unit 110 may receive a coupon, a ticket, an electronic coin, or the like from the call advertisement service server 40.
- the communication unit 108 transmits an event signal or advertisement exposure information related to a call, call termination, advertisement viewing, etc. to the call advertisement service server 40.
- the communication unit 110 may be configured with various communication modules such as 3G, 4G, LTE, Wibro, WiMax, Wi-Fi.
- the controller 110 is a part for controlling the overall operation of the terminal.
- the controller 110 according to the present invention executes a call advertisement service by executing a call advertisement application stored in the memory 106.
- the control unit 110 causes a call advertisement to be displayed on the display unit 102 when a call is received, that is, when a call signal is input from the communication unit 108.
- the controller 110 extracts the call advertisement stored in the memory 106 or receives the call advertisement from the communication unit 108 in real time when the call is extracted and outputs the call advertisement to the display unit 102.
- the controller 110 may generate an advertisement phrase related to the caller information included in the call signal or the receiver information stored in the receiver terminal 10 so that the phrase is included in the call advertisement.
- the controller 110 outputs a first advertisement when a call signal is input, outputs a second advertisement when a call event is input and becomes a busy state, and outputs a third advertisement when a call end event is input and becomes a call termination state. can do.
- the first to third advertisements may be advertisements within the same category or different versions of advertisements having the same product or service.
- the controller 110 transmits a call input event or a specific event during a call advertisement to the call advertisement service server 40 through the communication unit 102, or provides advertisement exposure information such as the number of times of exposure or exposure time of the call advertisement.
- the check may be transmitted to the call advertisement service server 40 through the communication unit 102.
- the controller 110 may also transmit identifier information of the displayed call advertisement.
- the identifier information of the call advertisement includes a unique ID for identifying the advertisement and category information of the advertisement, and is added to the call advertisement when generating the call advertisement.
- the controller 110 provides a call screen setting menu for allowing a user to set a number of call advertisements or a call advertisement reception time zone, select a category of a call advertisement, or select a display method of a call advertisement.
- controller 110 may transmit various event signals or advertisement exposure information, and receive and store a coupon, a ticket, or an electronic coin in the memory 106 in response thereto.
- Figure 4 shows the signal flow between each component in the call advertising service providing system according to an embodiment of the present invention.
- an operation process of a call advertisement service providing system may be largely divided into a call advertisement generation process on a server side and a call advertisement display process on a terminal side.
- the call advertisement service server 40 provides an advertisement template to the advertiser terminal 30 (S10).
- the advertiser terminal 30 requests the call advertisement service server 40 to make a call advertisement through an advertisement data input operation such as uploading an advertisement picture or video to be inserted into an advertisement template, inputting an advertisement phrase, or setting an advertisement effect. (S12).
- the call advertisement service server 40 generates a call advertisement using the received advertisement data (S14), and then transmits the generated call advertisement to the receiver terminal 10 (S16).
- the call advertisement service server 40 provides a call advertisement to the receiver terminal 10 before the call, but may also provide a call advertisement when the call is made.
- the receiver terminal 10 when the receiver terminal 10 receives a call signal from the caller terminal 20 (S18), the receiver terminal 10 receives the call advertisement provided from the call advertisement service server 40. It is displayed (S20). The receiver terminal 10 displays the first advertisement on the incoming call screen that receives the call signal, displays the second advertisement on the call screen when the call is made, and displays the third advertisement on the screen after the call ends when the call is terminated. Can be.
- the receiver terminal 10 calculates the number of exposures or exposure time of the call advertisement and transmits the advertisement exposure information to the call advertisement service server 40 (S22). In addition, the receiver terminal 10 transmits a call input event signal to the call advertisement service server 40 when it is in a call state, or transmits an event signal related to a call advertisement to the call advertisement service server 40 during or after a call. Can be.
- the call advertisement service server 40 receives call advertisement exposure information or various event signals and generates statistical data on the number of exposures or exposure times of the call advertisement based on the call advertisement exposure information or various event signals (S24).
- the statistical data may be used to charge the advertiser terminal 30 or to compensate the receiver terminal 10.
- the call advertisement service server 40 issues a coupon or a ticket to the receiver terminal 10 as a compensation process for viewing the advertisement based on the advertisement exposure information or the statistical data (S26). In addition, the call advertisement service server 40 performs a charging process of adding an advertisement fee to the advertiser terminal 30 (S28).
- 5 to 7 show examples of a call advertisement service screen according to an embodiment of the present invention.
- (a) shows a call advertisement displayed on a screen before a call.
- reference numeral 1 denotes a main part of the call advertisement
- reference numeral 2 denotes an advertisement phrase added to the call advertisement
- reference numeral 3 denotes a reward for viewing the advertisement.
- the user may be more interested in the advertisement than the general advertisement by viewing the advertisement text related to the caller information together with the main part of the call screen. If the user presses the call button after viewing the call advertisement, the screen during the call as shown in (b) is displayed. (b) If you look at the screen is a different version of the same product advertisement, you can see that there is a coupon payment in return for the advertisement after the call.
- the screen after the call as shown in (c) is displayed.
- the screen is an advertisement indicating an event event for the same product. The user can touch the 'Details' to check the event content.
- the user is exposed to different versions of advertisements for the same product through the pre-call, in-call and post-call screens, and earns an electronic coin and receives a coupon in return for viewing the advertisement.
- FIG. 6 shows an example for a movie advertisement.
- (a) is a screen before the call, it can be seen that the movie poster occupies the main part and the advertisement text related to the caller information is displayed.
- (b) shows a review of the movie on the screen during a call, and
- (c) shows an event content such as a movie premiere on the post-call screen.
- advertisements related to caller information are included in advertisements as call advertisements related to movies as shown in FIG. 7.
- FIG. 8 illustrates an example of setting a call screen of a call advertisement service according to an embodiment of the present invention.
- a user may set whether to receive a call advertisement and a reception time zone. For example, the user may select NO CALL when the user does not want to see the call advertisement, and may set the number of call advertisement reception when the user wants to receive the call advertisement. In addition, if the user selects a desired time zone, that is, morning, afternoon or evening, the call advertisement can be received during the corresponding time zone.
- the user may select a call advertisement category to selectively receive only advertisements of a desired category. For example, if a user wants to receive a culture-related call advertisement such as a movie or music, the culture may be set ON among the categories and the other categories may be OFF.
- the call screen setting menu is not only shown in FIG. 8 but also in a setting of a reception time zone or a call advertisement category.
- FIG. 9 illustrates a display method of a call advertisement according to an embodiment of the present invention.
- reference numeral 4 denotes an outgoing call display area
- reference numeral 5 denotes a call advertisement area
- reference numeral 6 denotes a call button display area.
- the call advertising area occupies most of the entire screen.
- the call advertisement occupies most of the screen, so that a clean image can be expressed and give a strong impression to the user.
- the call advertisement area occupies only about half of the screen, and the display mode of the outgoing call display area and the call button display area is increased from (a).
- the display method of (b) may provide a stable feeling to the user by exposing a call advertisement in a limited area while maintaining a conventional answer screen.
- the call button display area is reduced to reduce the call advertisement area, it is possible to provide a display environment where the call advertisement can be more focused.
- the call advertising area is a display method that is smaller than that of (b).
- the call advertisement area is exposed while almost eliminating the inconvenience of the sudden screen change by almost maintaining the conventional call answering screen. Also in (c), it can be seen that the call button display area is transparent.
- the method for executing a call advertisement service in the terminal described above may be implemented as a software program and recorded in a computer-readable predetermined recording medium.
- the recording medium may be a hard disk, a flash memory, a RAM, a ROM, or the like as an internal type of each playback device, or an optical disc such as a CD-R or a CD-RW, a compact flash card, a smart media, a memory stick, or a multimedia card as an external type. have.
- the program recorded on the computer-readable recording medium includes the steps of: receiving a call signal from the caller terminal, displaying a call advertisement including advertisement text related to the caller information included in the call signal;
- the method of executing a call advertisement service in a terminal may be implemented, the method comprising notifying a call advertisement service server to the call advertisement service server.
- Implementations described in the specification of the present invention may be implemented in digital electronic circuitry, computer software, firmware or hardware, or a combination of one or more of them. Implementations described in the specification of the present invention are one or more modules relating to computer program instructions encoded on a program storage medium of tangible type for controlling or by the operation of one or more computer program products, ie data processing apparatuses. It can be implemented as.
- the present invention provides a system and method for providing a call advertisement service in which an advertisement is displayed on the screen of the terminal when a call is made to the terminal or when the terminal is in a call so that the caller is exposed to the advertisement during the waiting time, during the call, or after the call is completed. Can be used.
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Abstract
The present invention relates to a system for providing a call advertisement service and a method therefor, and more specifically to a system for providing a call advertisement service which enables the user to be exposed to an advertisement displayed on the screen of a terminal while the terminal is waiting for a calling connection or exchanging messages. To this end, a call advertisement service server according to the present invention includes an advertisement generation part for providing an advertisement template to a sponsor's terminal to receive advertisement data from the sponsor's terminal so as to generate a call advertisement, an advertisement providing part for providing the call advertisement to a receiver's terminal, and a compensation processing part for receiving the calling reception screen, the communication screen, or the call advertisement displayed on the screen after finishing the communication from the receiver's terminal so as to process the compensation for the receiver's terminal.
Description
본 발명은 통화 광고 서비스 제공 시스템 및 방법에 관한 것으로서, 상세하게는 단말기에 전화가 걸려올 때 또는 단말기가 통화 중일 때 단말기의 화면에 광고가 표시되어 착신대기시간, 통화시간 중 또는 통화 완료 후에 통화자가 광고에 노출되도록 한 통화 광고 서비스 제공 시스템 및 방법에 관한 것이다. The present invention relates to a system and method for providing a call advertisement service, and more particularly, when an advertisement is displayed on a screen of a terminal when a call is made to the terminal or when the terminal is in a call, the call is waiting for a waiting time, during a call, or after a call is completed. The present invention relates to a call advertisement service providing system and method for exposing self advertisement.
대부분의 사람들은 발신자 정보 서비스에 가입되어 있어서 이동 단말에 전화가 걸려오면 이동 단말의 화면에 발신자 정보가 표시되어 발신자의 전화번호나 이름을 확인할 수 있다. Most people are subscribed to the caller information service, so when a call is made to the mobile terminal, caller information is displayed on the screen of the mobile terminal so that the caller's telephone number or name can be confirmed.
최근에는 발신자 정보 외에 인사말이나 경구와 같은 간단한 문구가 착신자 단말기에 표시되는 레터링 서비스가 제공되고 있다. In recent years, a lettering service in which simple phrases such as greetings or aphorisms are displayed on the called party's terminal is provided.
인터넷과 통신기술이 발달하면서 광고에 대한 중요성은 날로 증가하고 있다. 많은 기업들은 인터넷과 통신기술을 통해 자사의 제품과 서비스를 광고하기 원하며, 불특정 다수인이 인터넷과 통신을 통해 접한 광고를 보면서 광고에 대한 집중도를 높일 수 방안을 모색하고 있다. With the development of the Internet and communication technologies, the importance of advertising is increasing day by day. Many companies want to advertise their products and services through the Internet and telecommunications technology, and many unspecified people are looking for ways to increase their focus on the advertisements they see through the Internet and telecommunications.
광고에 대한 집중도는 광고가 노출되는 시점, 광고를 접한 사람들의 현재 상황, 광고를 접한 사람들에 대한 보상, 광고와 자신 간의 관련성 등에 달려 있다. The concentration of advertisements depends on when the advertisements are exposed, the current situation of those who have seen the advertisements, the rewards of those who have seen the advertisements, and the relationship between the advertisements and themselves.
스마트폰과 태블릿 PC의 보급이 보편화되면서 대부분의 사람들이 스마트폰이나 태블릿 PC를 소지하고 있고, 이들은 스마트폰 등의 기기를 다루는데 많은 시간을 사용하고 있다. With the spread of smartphones and tablet PCs, most people have smartphones or tablet PCs, and they spend a lot of time dealing with devices such as smartphones.
따라서 불특정 다수인에게 효과적으로 광고를 노출시킬 있는 방법은 스마트폰 등의 기기를 통한 광고 방식이 되어야 할 것인데, 어떠한 시점과 상황에 광고를 노출시켜야 되며, 어떠한 광고 내용으로 스마트 기기 사용자의 관심을 집중시켜야 되는지에 대한 광고 서비스 관련 기술 개발이 필요한 실정이다. Therefore, the method of effectively displaying the advertisement to the unspecified number of people should be an advertisement method through a device such as a smartphone, and the advertisement should be exposed at some point and situation, and the attention of the smart device user should be focused on the advertisement content. It is necessary to develop a technology related to advertising services.
본 발명은 상기와 같은 실정을 감안하여 창안된 것으로서, 본 발명의 목적은 스마트 기기 사용자의 광고 집중도를 높일 수 있는 광고 서비스 제공 시스템 및 방법을 제공하는 것이다. The present invention was devised in view of the above circumstances, and an object of the present invention is to provide a system and method for providing an advertisement service that can increase the concentration of advertisements of a smart device user.
구체적으로 본 발명의 목적은 순간 집중도가 높은 통화 전, 통화 중, 통화 후 시간에 통화자에게 광고를 노출하여 광고 효과를 증대시킬 수 있는 통화 광고 서비스 제공 시스템 및 방법을 제공하는 것이다. Specifically, an object of the present invention is to provide a system and method for providing a call advertisement service that can increase an advertisement effect by exposing an advertisement to a caller at a time of a high concentration of a call, during a call, and after a call.
또한, 본 발명의 다른 목적은 통화자나 통화 상대방의 정보와 광고 문구가 혼합된 광고를 노출하여 통화자의 광고에 대한 관심도를 높일 수 있는 통화 광고 서비스 제공 시스템 및 방법을 제공하는 것이다. In addition, another object of the present invention is to provide a system and method for providing a call advertisement service that can increase the degree of interest in the caller's advertisement by exposing a mixture of the caller's or the other party's information and advertisement text.
또한, 본 발명의 다른 목적은 통화자에게 광고를 본 대가로 보상을 줄 수 있는 통화 광고 서비스 제공 시스템 및 방법을 제공하는 것이다. In addition, another object of the present invention is to provide a call advertising service providing system and method that can reward the caller in return for the advertisement.
이를 위하여, 본 발명에 따른 통화 광고 서비스 서버는 광고주 단말에 광고 템플릿을 제공하고 광고주 단말로부터 광고데이터를 입력받아 발신자 정보 또는 수신자 정보와 관련된 광고문구를 포함하는 통화 광고를 생성하는 광고 생성부와, 수신자 단말에 통화 광고를 제공하는 광고 제공부와, 상기 수신자 단말로부터 착신화면, 통화화면 또는 통화종료 후 화면에 표시된 통화 광고에 대한 광고노출정보를 수신하여 상기 수신자 단말에 대한 보상을 처리하는 보상 처리부를 포함한다.To this end, the call advertisement service server according to the present invention provides an advertisement template to the advertiser terminal and receives the advertisement data from the advertiser terminal to generate a call advertisement including an advertisement phrase associated with the caller information or receiver information, and An advertisement providing unit for providing a call advertisement to the receiver terminal, and a compensation processing unit for receiving the advertisement exposure information for the call advertisement displayed on the incoming screen, the call screen or the screen after the call termination from the receiver terminal to process the compensation for the receiver terminal It includes.
또한, 본 발명에 따른 단말기는 발신자 단말로부터 호출신호를 수신하는 통신부와, 통화 광고를 표시하는 표시부와, 상기 통신부로부터 호출신호가 입력되면 상기 표시부에 통화 광고가 표시되도록 통화 광고를 출력하는 동시에 호출신호에 포함된 발신자 정보와 관련된 광고문구를 출력하는 제어부를 포함한다. In addition, the terminal according to the present invention, the communication unit for receiving a call signal from the caller terminal, a display unit for displaying a call advertisement, and when a call signal is input from the communication unit outputs a call advertisement so that the call advertisement is displayed on the display unit at the same time call And a controller for outputting advertisement text related to caller information included in the signal.
또한, 본 발명에 따른 통화 광고 서비스 제공 방법은 광고주 단말에 광고 템플릿을 제공하는 단계와, 상기 광고주 단말로부터 광고데이터를 입력받는 단계와, 상기 입력받은 광고데이터를 이용하여 호출이나 통화중 또는 통화종료 시 표시되는 발신자 정보 또는 수신자 정보와 관련된 광고문구를 포함하는 통화 광고를 생성하는 단계와, 상기 생성한 통화 광고를 수신자 단말에 제공하는 단계를 포함한다.In addition, the method for providing a call advertisement service according to the present invention comprises the steps of providing an advertisement template to the advertiser terminal, receiving the advertisement data from the advertiser terminal, using the received advertisement data call or call or termination And generating a call advertisement including advertisement text related to caller information or receiver information displayed at the time, and providing the generated call advertisement to a receiver terminal.
또한, 본 발명에 따른 단말기에서 통화 광고 서비스 실행 방법은 발신자 단말로부터 호출신호를 수신하는 단계와, 상기 호출신호에 포함된 발신자 정보와 관련된 광고문구가 포함된 통화 광고를 표시하는 단계와, 통화 이벤트가 입력되면 통화 이벤트 입력 사실을 통화 광고 서비스 서버로 통지하는 단계를 포함한다.In addition, a method of executing a call advertisement service in a terminal according to the present invention comprises the steps of receiving a call signal from a caller terminal, displaying a call advertisement including an advertisement phrase related to caller information included in the call signal, and a call event. If is entered, and the call event input to the call advertising service server comprising the step of notifying.
상기한 바와 같이, 본 발명은 순간 집중도가 높은 통화대기 또는 통화 시간에 통화자에게 광고를 노출하여 광고 효과를 증대시킬 수 있는 효과가 있다. As described above, the present invention has an effect that can increase the advertising effect by exposing the advertisement to the caller in the call waiting or talk time with high instantaneous concentration.
또한, 본 발명은 통화자나 통화 상대방과 관련된 문구가 포함된 광고를 노출하여 통화자의 광고에 대한 관심도를 높일 수 있는 효과가 있다. In addition, the present invention has an effect that can increase the interest in the caller's advertising by exposing the advertisement containing the phrases associated with the caller or the call counterpart.
또한, 본 발명은 통화자가 통화대기 시간이나 통화시간에 광고를 본 대가로 일정한 보상을 해주므로 통화자가 더욱 광고에 대한 관심과 집중도를 보일 수 있는 효과가 있다. In addition, the present invention has the effect that the caller can show more attention and concentration on the advertisement because the caller gives a certain compensation in return for seeing the advertisement in the call waiting time or call time.
광고주 입장에서는 불특정 다수인에게 광고를 제공하는 것보다 순간 집중도가 높은 통화 시점에 광고를 노출시킬 수 있어서 비용 대비 광고효과를 높일 수 있게 된다. For advertisers, it is possible to expose advertisements at the moment of high concentration of calls rather than to provide advertisements to an unspecified number of people, thereby increasing the cost-effectiveness.
도 1은 본 발명의 실시예에 따른 통화광고 서비스 제공 시스템의 개략적인 구성도.1 is a schematic configuration diagram of a system for providing a call advertisement service according to an embodiment of the present invention.
도 2는 본 발명의 실시예에 따른 통화광고 서비스 서버의 내부 구성도.Figure 2 is an internal configuration of a call advertising service server according to an embodiment of the present invention.
도 3은 본 발명의 실시예에 따른 통화광고 서비스가 실행되는 단말기의 내부 구성도.Figure 3 is an internal configuration of a terminal running a call advertising service according to an embodiment of the present invention.
도 4는 본 발명의 실시예에 따른 통화광고 서비스 제공 시스템의 신호 흐름도.4 is a signal flow diagram of a call advertisement service providing system according to an embodiment of the present invention.
도 5는 본 발명의 실시예에 따른 통화광고 서비스 화면의 예를 나타낸 도면5 is a diagram illustrating an example of a call advertisement service screen according to an embodiment of the present invention.
도 6은 본 발명의 실시예에 따른 통화광고 서비스 화면의 다른 예를 나타낸 도면.6 is a view showing another example of a call advertising service screen according to an embodiment of the present invention.
도 7은 본 발명의 실시예에 따른 통화광고 서비스 화면의 또 다른 예를 나타낸 도면.7 is a view showing another example of a call advertisement service screen according to an embodiment of the present invention.
도 8은 본 발명의 실시예에 따른 통화광고 서비스의 통화화면을 설정하는 예를 나타낸 도면.8 is a view showing an example of setting a call screen of the call advertising service according to an embodiment of the present invention.
도 9는 본 발명의 실시예에 따른 통화광고의 표시 방식을 나타낸 도면.9 is a view showing a display method of the call advertisement according to an embodiment of the present invention.
이하, 첨부된 도면을 참조하여 본 발명에 따른 실시 예를 상세하게 설명한다. 본 발명의 구성 및 그에 따른 작용 효과는 이하의 상세한 설명을 통해 명확하게 이해될 것이다. Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. The construction of the present invention and the effects thereof will be clearly understood through the following detailed description.
본 발명의 상세한 설명에 앞서, 동일한 구성요소에 대해서는 다른 도면상에 표시되더라도 가능한 동일한 부호로 표시하며, 공지된 구성에 대해서는 본 발명의 요지를 흐릴 수 있다고 판단되는 경우 구체적인 설명은 생략하기로 함에 유의한다.Prior to the detailed description of the present invention, the same components are denoted by the same reference numerals as much as possible even if displayed on different drawings, and the known components will be omitted if it is determined that the gist of the present invention may obscure the gist of the present invention. do.
먼저 본 발명의 명세서에서 사용하는 용어에 대하여 정의한다. First, terms used in the specification of the present invention are defined.
통화 광고란 전화가 걸려올 때, 전화를 받고 통화가 진행 중일 때, 전화를 끊고 통화가 종료된 때, 단말기 화면에 표시되는 광고를 말한다. A call advertisement refers to an advertisement displayed on a terminal screen when a call is received, when a call is received and a call is in progress, when the call is ended and the call is terminated.
도 1은 본 발명에 따른 통화광고 서비스 제공 시스템의 개략적인 구성을 나타낸 것이다. 1 shows a schematic configuration of a system for providing a call advertisement service according to the present invention.
도 1에 도시된 바와 같이, 통화광고 서비스 제공 시스템은 수신자 단말(10), 발신자 단말(20), 광고주 단말(30), 통화 광고 서비스 서버(40) 등을 포함한다. As shown in FIG. 1, the call advertisement service providing system includes a receiver terminal 10, a caller terminal 20, an advertiser terminal 30, a call advertisement service server 40, and the like.
수신자 단말(10)은 발신자 단말(20)로부터 호출(call)을 받는 단말 즉, 발신자 단말(20)로부터 걸려온 전화를 받은 단말이고, 발신자 단말(20)는 수신자 단말(10)에 호출을 하는 단말 즉, 수신자 단말(10)에 전화를 거는 단말이다. The receiver terminal 10 is a terminal receiving a call from the caller terminal 20, that is, a terminal receiving a call from the caller terminal 20, and the caller terminal 20 is a terminal that makes a call to the receiver terminal 10. That is, it is a terminal for making a call to the receiver terminal 10.
수신자 단말(10)과 발신자 단말(20)은 설명의 편의상 구분한 것에 불과하며 착신 및 발신 기능을 모두 수행할 수 있음은 자명하다. 수신자 단말(10)과 발신자 단말(20)은 스마트폰, 태블릿 PC 등이 될 수 있으며, 통화기능이 있고 통화광고 애플리케이션을 설치할 수 있다면 어떠한 종류의 기기라도 가능하다. 이하에서는 수신자 단말(10)을 중심으로 설명하며 이는 발신자 단말(20)에도 동일하게 적용될 수 있다. It is obvious that the receiver terminal 10 and the sender terminal 20 are merely divided for convenience of description and can perform both an incoming and outgoing function. The receiver terminal 10 and the caller terminal 20 may be a smartphone, a tablet PC, or the like, and any type of device may be provided if the call function and the call advertisement application can be installed. Hereinafter, a description will be given with respect to the receiver terminal 10, which may be equally applied to the caller terminal 20.
수신자 단말(10)은 발신자 단말(20)로부터 통화 호출이 있으면 착신화면에 광고를 표시한다. 수신자 단말(10)에는 통화광고 애플리케이션이 설치되어 있어서 호출신호가 수신되면 통화광고 애플리케이션이 동작하여 착신화면에 광고를 표시하게 된다. 본 발명에 따른 실시예에서 수신자 단말(10)은 통화 호출 시의 착신화면뿐만 아니라, 통화 시 통화화면과 통화 종료 후 화면에도 광고를 표시할 수 있으며, 각 화면마다 다른 광고를 표시할 수 있다. The receiver terminal 10 displays an advertisement on the incoming screen when there is a call call from the caller terminal 20. The receiver terminal 10 is installed with a call advertisement application, and when a call signal is received, the call advertisement application operates to display an advertisement on the incoming screen. In an embodiment according to the present invention, the receiver terminal 10 may display an advertisement not only on an incoming call screen at the time of a call, but also on a call screen at the time of a call and a screen after the call, and may display different advertisements for each screen.
광고주 단말(30)은 통화광고 서비스 서버(40)로부터 광고 템플릿을 제공받아 광고주가 원하는 광고의 제작을 요청할 수 있다. 광고주 단말(30)은 광고 템플릿에 따라 사진이나 동영상, 광고문구, 표시효과 등의 광고데이터를 광고 서비스 서버(40)에 입력한다. The advertiser terminal 30 may receive an advertisement template from the call advertisement service server 40 and request the production of an advertisement desired by the advertiser. The advertiser terminal 30 inputs advertisement data such as a photo, a video, an advertisement phrase, a display effect, etc. into the advertisement service server 40 according to the advertisement template.
통화 광고 서비스 서버(40)는 광고주 단말(30)에 광고 템플릿을 제공하고 광고주 단말(30)로부터 광고데이터를 입력받아 광고주가 원하는 통화 광고를 제작한다. 통화 광고 서비스 서버(40)는 제작한 통화 광고를 주기적으로 수신자 단말(10)에 전송하거나, 수신자 단말(10)로 호출이 발생할 때 수신자 단말(10)에 통화 광고를 제공할 수도 있다. 수신자 단말(10)로 호출이 발생할 때 통화 광고를 제공하는 방식의 경우, 통화 광고 서비스 서버(40)와 이동통신망의 교환장치가 상호 연동된 구성을 가질 수도 있다. The call advertisement service server 40 provides an advertisement template to the advertiser terminal 30 and receives advertisement data from the advertiser terminal 30 to produce a call advertisement desired by the advertiser. The call advertisement service server 40 may periodically transmit the produced call advertisement to the receiver terminal 10 or provide the call advertisement to the receiver terminal 10 when a call is made to the receiver terminal 10. In the case of providing a call advertisement when a call is made to the receiver terminal 10, the call advertisement service server 40 and the switching device of the mobile communication network may have a configuration in which they are interoperable.
통화 광고 서비스 서버(40)는 수신자 단말(10)로부터 통화 광고에 대한 광고노출정보를 수신하여 수신자 단말(10)에 통화 광고를 본 대가로 보상 처리를 하고 광고주 단말(30)에 광고료를 부과한다. The call advertisement service server 40 receives advertisement exposure information on the call advertisement from the receiver terminal 10, compensates the call advertisement for the receiver terminal 10, and charges an advertisement fee to the advertiser terminal 30. .
도 2는 본 발명에 따른 통화 광고 서비스 서버(40)의 내부 구성도를 나타낸 것이다. 2 shows an internal configuration of the call advertising service server 40 according to the present invention.
도 2에 도시된 바와 같이, 통화 광고 서비스 서버(40)는 광고 생성부(402), 광고 제공부(404), 보상 처리부(406), 과금부(408), 통계부(410), 광고 데이터베이스(412), 사용자 데이터베이스(414) 등을 포함한다.As shown in FIG. 2, the call advertisement service server 40 may include an advertisement generator 402, an advertisement provider 404, a reward processor 406, an accounting unit 408, a statistics unit 410, and an advertisement database. 412, user database 414, and the like.
광고 생성부(402)는 광고주 단말(30)로 광고 템플릿을 제공하고 광고주 단말(30)로부터 광고데이터를 입력받아 통화광고를 생성한다. 광고주 단말(30)은 광고 템플릿을 이용하여 광고 사진이나 동영상을 업로드 하고, 광고문구를 입력하거나 광고 효과 등을 설정할 수 있다. 특별히 본 발명의 실시예에 따른 광고 생성부(402)는 광고문구에 발신자나 착신자 정보가 포함될 수 있도록 광고문구 설정 기능을 가진 광고 템플릿을 제공한다. The advertisement generator 402 provides the advertisement template to the advertiser terminal 30 and receives the advertisement data from the advertiser terminal 30 to generate a call advertisement. The advertiser terminal 30 may upload an advertisement picture or a video by using an advertisement template, input an advertisement phrase, or set an advertisement effect. In particular, the advertisement generator 402 according to an embodiment of the present invention provides an advertisement template having an advertisement phrase setting function so that caller or called party information may be included in the advertisement phrase.
광고 제공부(404)는 광고 생성부(402)에서 생성된 통화 광고를 수신자 단말(10)에 전송한다. 광고 제공부(404)는 통화 광고를 일정한 주기마다 수신자 단말(10)에 제공하거나, 수신자 단말(10)이 호출될 경우 통화 광고를 제공할 수도 있다. 일정 주기마다 통화 광고를 제공하는 경우는 수신자 단말(10)에 통화 광고가 기 저장되어 있는 방식이고, 호출시 통화 광고를 제공하는 경우는 수신자 단말(10)이 실시간으로 통화 광고를 제공받는 방식이다. The advertisement provider 404 transmits the call advertisement generated by the advertisement generator 402 to the receiver terminal 10. The advertisement provider 404 may provide the call advertisement to the receiver terminal 10 at regular intervals, or may provide the call advertisement when the receiver terminal 10 is called. In the case of providing the call advertisement every predetermined period, the call advertisement is pre-stored in the receiver terminal 10, and in the case of providing the call advertisement in the call, the receiver terminal 10 receives the call advertisement in real time. .
보상 처리부(406)는 수신자 단말(10)로부터 광고 노출횟수나 노출시간 등의 광고노출정보를 수신하여 수신자 단말(10)에 대한 보상을 처리한다. 즉, 보상 처리부(406)는 광고 노출횟수나 노출시간에 근거하여 수신자 단말(10)에 쿠폰이나 티켓을 발행하거나 전자코인을 적립해 줄 수 있다. 또한 보상 처리부(406)는 수신자 단말(10)로부터 통화 이벤트 또는 통화종료 이벤트 신호를 수신하거나 통화 광고 중의 특정 이벤트 신호를 수신하면 즉시 수신자 단말(10)로 쿠폰이나 티켓을 발행하거나 전자코인 등을 적립할 있다. The compensation processing unit 406 receives the advertisement exposure information such as the number of times of advertisement exposure or exposure time from the receiver terminal 10 and processes the compensation for the receiver terminal 10. That is, the compensation processing unit 406 may issue a coupon or a ticket or accumulate an electronic coin to the receiver terminal 10 based on the number of times of advertisement exposure or exposure time. In addition, the compensation processing unit 406 receives a call event or call termination event signal from the receiver terminal 10 or a specific event signal during a call advertisement immediately issues a coupon or a ticket to the receiver terminal 10 or earns an electronic coin or the like. I have to.
과금부(408)는 수신자 단말(10)로부터 수신한 광고 노출횟수나 노출시간 등의 광고노출정보에 근거하여 광고주 단말(30)에 광고료를 청구한다. 과금부(408)는 다양한 결제수단을 포함할 수 있으며 광고주 단말(30)에 결제수단을 제공하여 광고료에 대한 결제를 요청한다. The charging unit 408 charges the advertisement fee to the advertiser terminal 30 based on the advertisement exposure information such as the number of advertisement exposures or the exposure time received from the receiver terminal 10. The billing unit 408 may include various payment methods, and provides a payment method to the advertiser terminal 30 to request payment for an advertisement fee.
통계부(410)는 수신자 단말(10)로부터 수신한 광고 노출횟수나 노출시간 등의 광고노출정보와 사용자정보를 이용하여 통화 광고의 시간대별, 연령별, 카테고리별, 지역별 등 노출횟수나 노출 시간을 계산하고 통계화한다. 통계부(410)에서 생성된 통계데이터는 광고료 산정이나 광고 보상 정책 등에 사용될 수 있다.The statistics unit 410 uses the exposure information and user information such as the number of times of advertisement exposure or the exposure time received from the receiver terminal 10 to determine the number of times of exposure or exposure time such as time, age, category, region, etc. of the call advertisement. Calculate and statistics. The statistical data generated by the statistics unit 410 may be used for calculating an advertisement fee or an advertisement compensation policy.
광고 데이터베이스(412)는 광고 생성부(402)에서 생성한 통화 광고를 저장하고, 사용자 데이터베이스(414)는 통화 광고 애플리케이션을 설치한 사용자나 광고주에 대한 정보, 통화 광고 통계 데이터, 과금 또는 보상처리 정보 등을 저장한다. The advertisement database 412 stores the call advertisement generated by the advertisement generator 402, and the user database 414 includes information on the user or the advertiser who installed the call advertisement application, call advertisement statistics data, billing or compensation processing information. And so on.
도 3은 본 발명에 따른 통화광고 서비스가 실행되는 단말기의 내부 구성도를 나타낸 것이다. 도 3에 도시된 단말기의 내부 구성도는 수신자 단말(10)과 발신자 단말(20)에 공통된다. Figure 3 shows the internal configuration of a terminal running a call advertising service according to the present invention. The internal configuration diagram of the terminal shown in FIG. 3 is common to the receiver terminal 10 and the sender terminal 20.
수신자 단말(10)은 표시부(102), 입력부(104), 메모리(106), 통신부(108), 제어부(110) 등을 포함한다. The receiver terminal 10 includes a display unit 102, an input unit 104, a memory 106, a communication unit 108, a control unit 110, and the like.
표시부(102)는 LCD나 LED 등의 디스플레이 패널로 구성될 수 있고 입력부(104)는 키패드나 버튼 등으로 구성될 수 있으나, 스마트폰이나 태블릿 PC와 같이 표시부(102)가 터치스크린으로 이루어진 경우 표시부(102)와 입력부(104)는 일체로 구성될 수 있다. 본 발명에 따른 표시부(102)는 전화가 걸려오는 착신화면, 통화 중인 화면, 통화가 종료된 화면에 통화 광고를 표시한다. The display unit 102 may be configured as a display panel such as an LCD or an LED, and the input unit 104 may be configured as a keypad or a button. However, when the display unit 102 is a touch screen such as a smartphone or a tablet PC, the display unit may be configured. 102 and the input unit 104 may be integrally configured. The display unit 102 according to the present invention displays a call advertisement on an incoming call screen, a call screen, and a call ended screen.
메모리(106)는 각종 소프트웨어와 데이터를 저장하는 부분으로, 본 발명에 따른 메모리(106)는 통화 광고 애플리케이션 및 통화 광고를 저장하고 있다. The memory 106 is a part for storing various software and data, and the memory 106 according to the present invention stores a call advertisement application and a call advertisement.
통신부(108)는 발신자 단말(20)로부터 호출신호를 수신하고 통화 광고 서비스 서버(40)로부터 통화 광고를 수신한다. 또한, 통신부(110)는 통화 광고 서비스 서버(40)로부터 쿠폰이나 티켓, 전자코인 등을 수신할 수도 있다. 또한, 통신부(108)는 통화, 통화 종료, 광고열람 등과 관련된 이벤트 신호나 광고노출정보를 통화 광고 서비스 서버(40)로 전송한다. 통신부(110)는 3G, 4G, LTE, Wibro, WiMax, Wi-Fi 등 다양한 통신모듈로 구성될 수 있다. The communication unit 108 receives a call signal from the caller terminal 20 and receives a call advertisement from the call advertisement service server 40. In addition, the communication unit 110 may receive a coupon, a ticket, an electronic coin, or the like from the call advertisement service server 40. In addition, the communication unit 108 transmits an event signal or advertisement exposure information related to a call, call termination, advertisement viewing, etc. to the call advertisement service server 40. The communication unit 110 may be configured with various communication modules such as 3G, 4G, LTE, Wibro, WiMax, Wi-Fi.
제어부(110)는 단말기의 전체적인 동작을 제어하는 부분이다. 본 발명에 따른 제어부(110)는 메모리(106)에 저장된 통화 광고 애플리케이션을 실행시켜 통화 광고 서비스를 실행한다. The controller 110 is a part for controlling the overall operation of the terminal. The controller 110 according to the present invention executes a call advertisement service by executing a call advertisement application stored in the memory 106.
본 발명에 따른 제어부(110)는 전화가 걸려오면 즉, 통신부(108)로부터 호출신호가 입력되면 표시부(102)에 통화 광고가 표시되도록 한다. 제어부(110)는 메모리(106)에 기 저장된 통화 광고를 추출하거나 호출 시 실시간으로 통신부(108)로부터 통화 광고를 입력 받아 통화 광고를 표시부(102)로 출력한다. The control unit 110 according to the present invention causes a call advertisement to be displayed on the display unit 102 when a call is received, that is, when a call signal is input from the communication unit 108. The controller 110 extracts the call advertisement stored in the memory 106 or receives the call advertisement from the communication unit 108 in real time when the call is extracted and outputs the call advertisement to the display unit 102.
또한 제어부(110)는 호출신호에 포함된 발신자 정보나 수신자 단말(10)에 저장된 수신자 정보와 관련된 광고 문구를 생성하여 그 문구가 통화 광고에 포함되도록 할 수 있다. 제어부(110)는 호출신호가 입력되면 제1 광고를 출력하고, 통화 이벤트가 입력되어 통화 중 상태가 되면 제2 광고를 출력하고, 통화 종료 이벤트가 입력되어 통화 종료 상태가 되면 제3 광고를 출력할 수 있다. 제1 광고 내지 제3 광고는 동일한 카테고리 내의 광고이거나 상품이나 서비스가 동일한 광고의 다른 버전일 수 있다. In addition, the controller 110 may generate an advertisement phrase related to the caller information included in the call signal or the receiver information stored in the receiver terminal 10 so that the phrase is included in the call advertisement. The controller 110 outputs a first advertisement when a call signal is input, outputs a second advertisement when a call event is input and becomes a busy state, and outputs a third advertisement when a call end event is input and becomes a call termination state. can do. The first to third advertisements may be advertisements within the same category or different versions of advertisements having the same product or service.
또한 제어부(110)는 통화 입력 이벤트나 통화 광고 중의 특정 이벤트가 발생하면 이를 통신부(102)를 통해 통화 광고 서비스 서버(40)에 전송하거나, 통화 광고의 노출횟수나 노출시간 등의 광고노출정보를 체크하여 이를 통신부(102)를 통해 통화 광고 서비스 서버(40)에 전송할 수 있다. 이 경우 제어부(110)는 표시되고 있는 통화광고의 식별자 정보도 함께 전송할 수 있다. 통화광고의 식별자 정보는 광고를 식별할 수 있는 고유 ID 및 광고의 카테고리 정보를 포함하며, 통화광고 생성 시 통화광고에 부가되는 것이다. In addition, the controller 110 transmits a call input event or a specific event during a call advertisement to the call advertisement service server 40 through the communication unit 102, or provides advertisement exposure information such as the number of times of exposure or exposure time of the call advertisement. The check may be transmitted to the call advertisement service server 40 through the communication unit 102. In this case, the controller 110 may also transmit identifier information of the displayed call advertisement. The identifier information of the call advertisement includes a unique ID for identifying the advertisement and category information of the advertisement, and is added to the call advertisement when generating the call advertisement.
또한 제어부(110)는 사용자로 하여금 통화광고의 횟수 또는 통화광고 수신 시간대를 설정하거나 통화광고의 카테고리를 선택하거나 통화광고의 표시 방식을 선택할 수 있는 통화화면 설정 메뉴를 제공한다. In addition, the controller 110 provides a call screen setting menu for allowing a user to set a number of call advertisements or a call advertisement reception time zone, select a category of a call advertisement, or select a display method of a call advertisement.
또한 제어부(110)는 각종 이벤트 신호나 광고노출정보를 보내고 그에 대한 응답으로 쿠폰이나 티켓 또는 전자코인을 수신하여 메모리(106)에 저장할 수 있다. In addition, the controller 110 may transmit various event signals or advertisement exposure information, and receive and store a coupon, a ticket, or an electronic coin in the memory 106 in response thereto.
도 4는 본 발명의 실시예에 따른 통화 광고 서비스 제공 시스템에서 각 구성요소 간의 신호 흐름을 나타낸 것이다. Figure 4 shows the signal flow between each component in the call advertising service providing system according to an embodiment of the present invention.
도 4를 참조하면, 통화 광고 서비스 제공 시스템의 동작 과정은 크게 서버 측에서의 통화 광고 생성 과정과 단말 측에서의 통화 광고 표시 과정으로 구분될 수 있다. Referring to FIG. 4, an operation process of a call advertisement service providing system may be largely divided into a call advertisement generation process on a server side and a call advertisement display process on a terminal side.
먼저, 통화 광고 생성 과정을 살펴보면, 광고주 단말(30)이 통화 광고 서비스 서버(40)에 접속하면, 통화 광고 서비스 서버(40)는 광고주 단말(30)에 광고 템플릿을 제공한다(S10). 광고주 단말(30)은 광고 템플릿에 넣을 광고 사진이나 동영상을 업로드하거나 광고문구를 입력하거나 광고효과 등을 설정하는 것과 같은 광고데이터 입력동작을 통해 통화광고 서비스 서버(40)에 통화 광고 제작을 요청한다(S12). First, referring to the call advertisement generation process, when the advertiser terminal 30 accesses the call advertisement service server 40, the call advertisement service server 40 provides an advertisement template to the advertiser terminal 30 (S10). The advertiser terminal 30 requests the call advertisement service server 40 to make a call advertisement through an advertisement data input operation such as uploading an advertisement picture or video to be inserted into an advertisement template, inputting an advertisement phrase, or setting an advertisement effect. (S12).
통화광고 서비스 서버(40)는 입력받은 광고데이터를 이용하여 통화광고를 생성한 후(S14), 생성한 통화광고를 수신자 단말(10)에 전송한다(S16). 도 4에서는, 통화광고 서비스 서버(40)가 호출 전에 수신자 단말(10)에 통화 광고를 제공하고 있으나, 호출 시 통화 광고를 제공할 수도 있다. The call advertisement service server 40 generates a call advertisement using the received advertisement data (S14), and then transmits the generated call advertisement to the receiver terminal 10 (S16). In FIG. 4, the call advertisement service server 40 provides a call advertisement to the receiver terminal 10 before the call, but may also provide a call advertisement when the call is made.
다음, 통화 광고 표시 과정을 살펴 보면, 수신자 단말(10)이 발신자 단말(20)로부터 호출신호를 수신하면(S18), 수신자 단말(10)은 통화광고 서비스 서버(40)로부터 제공받은 통화광고를 표시한다(S20). 수신자 단말(10)은 호출신호를 수신하는 착신화면에 제1 광고를 표시하다가, 통화가 이루지면 통화화면에 제2 광고를 표시하고, 통화가 종료되면 통화 종료 후 화면에 제3 광고를 표시할 수 있다. Next, referring to the call advertisement display process, when the receiver terminal 10 receives a call signal from the caller terminal 20 (S18), the receiver terminal 10 receives the call advertisement provided from the call advertisement service server 40. It is displayed (S20). The receiver terminal 10 displays the first advertisement on the incoming call screen that receives the call signal, displays the second advertisement on the call screen when the call is made, and displays the third advertisement on the screen after the call ends when the call is terminated. Can be.
수신자 단말(10)은 통화 광고의 노출횟수나 노출시간 등을 계산하여 이에 따른 광고노출정보를 통화 광고 서비스 서버(40)에 전송한다(S22). 또한, 수신자 단말(10)은 통화 상태가 되면 통화 입력 이벤트 신호를 통화 광고 서비스 서버(40)에 전송하거나, 통화 중 또는 통화 종료 후 통화광고와 관련된 이벤트 신호를 통화 광고 서비스 서버(40)에 전송할 수 있다. The receiver terminal 10 calculates the number of exposures or exposure time of the call advertisement and transmits the advertisement exposure information to the call advertisement service server 40 (S22). In addition, the receiver terminal 10 transmits a call input event signal to the call advertisement service server 40 when it is in a call state, or transmits an event signal related to a call advertisement to the call advertisement service server 40 during or after a call. Can be.
통화 광고 서비스 서버(40)는 통화 광고노출정보나 각종 이벤트 신호를 수신하고 이를 토대로 통화 광고의 노출횟수나 노출시간에 대한 통계 데이터를 생성한다(S24). 통계 데이터는 광고주 단말(30)에 과금 처리를 하거나 수신자 단말(10)에 보상 처리를 하는데 이용될 수 있다. The call advertisement service server 40 receives call advertisement exposure information or various event signals and generates statistical data on the number of exposures or exposure times of the call advertisement based on the call advertisement exposure information or various event signals (S24). The statistical data may be used to charge the advertiser terminal 30 or to compensate the receiver terminal 10.
통화 광고 서비스 서버(40)는 광고노출정보나 통계 데이터에 근거하여 수신자 단말(10)에 광고 열람에 대한 보상 처리로서 쿠폰이나 티켓 등을 발행한다(S26). 또한 통화 광고 서비스 서버(40)는 광고주 단말(30)에 광고료를 부가하는 과금 처리를 수행한다(S28).The call advertisement service server 40 issues a coupon or a ticket to the receiver terminal 10 as a compensation process for viewing the advertisement based on the advertisement exposure information or the statistical data (S26). In addition, the call advertisement service server 40 performs a charging process of adding an advertisement fee to the advertiser terminal 30 (S28).
도 5 내지 도 7은 본 발명의 실시예에 따른 통화광고 서비스 화면의 예를 나타낸 것이다. 5 to 7 show examples of a call advertisement service screen according to an embodiment of the present invention.
도 5를 참조하면, (a)는 통화 전 화면에 표시되는 통화광고를 나타낸다. (a)에서 도면부호 1은 통화광고의 메인 부분을 나타내고, 도면부호 2는 통화광고에 부가된 광고문구를 나타내고, 도면부호 3은 광고 열람에 대한 보상을 나타낸다. Referring to FIG. 5, (a) shows a call advertisement displayed on a screen before a call. In (a), reference numeral 1 denotes a main part of the call advertisement, reference numeral 2 denotes an advertisement phrase added to the call advertisement, and reference numeral 3 denotes a reward for viewing the advertisement.
광고문구를 보면 "이종욱님에게 전화가 왔어요. 오늘 한잔 어떠세요" 라고 표시되어 있는데, '이종욱'이라는 것이 발신자의 이름이며, 광고문구가 발신자 정보와 관련되어 표시됨을 알 수 있다. If you look at the ad text, "Lee Jong-wook has a call. How about a drink today" is displayed, 'Lee Jong-wook' is the name of the caller, you can see that the ad text is related to the caller information.
사용자는 통화화면의 메인 부분과 함께 발신자 정보와 관련된 광고문구를 봄으로써 일반 광고에 비하여 좀더 광고에 관심을 가질 수 있다. 사용자가 통화광고를 본 후 통화버튼을 누르면 (b)와 같은 통화 중 화면이 표시된다. (b) 화면을 보면 동일한 제품의 다른 버전 광고이며, 통화 종료 후 광고 열람 대가로 쿠폰 지급이 있음을 알 수 있다.The user may be more interested in the advertisement than the general advertisement by viewing the advertisement text related to the caller information together with the main part of the call screen. If the user presses the call button after viewing the call advertisement, the screen during the call as shown in (b) is displayed. (b) If you look at the screen is a different version of the same product advertisement, you can see that there is a coupon payment in return for the advertisement after the call.
사용자가 통화를 마치고 종료 버튼을 누르면 (c)와 같은 통화 후 화면이 표시된다. (c) 화면은 동일한 제품에 대한 이벤트 행사를 알리는 광고이다. 사용자는 '자세히 보기'를 터치하여 행사 내용을 확인할 수 있다. When the user finishes the call and presses the end button, the screen after the call as shown in (c) is displayed. (c) The screen is an advertisement indicating an event event for the same product. The user can touch the 'Details' to check the event content.
도 5의 통화 광고 화면에서, 사용자는 통화 전, 통화 중 및 통화 후 화면을 통해 동일한 제품에 대한 다른 버전의 광고에 노출되며, 광고를 본 대가로 전자코인을 적립받고 쿠폰을 지급받게 된다. In the call advertisement screen of FIG. 5, the user is exposed to different versions of advertisements for the same product through the pre-call, in-call and post-call screens, and earns an electronic coin and receives a coupon in return for viewing the advertisement.
도 6은 영화 광고에 대한 예를 나타낸 것이다. (a)는 통화 전 화면으로 영화 포스터가 메인 부분을 차지하고 발신자 정보와 관련된 광고문구가 표시되어 있음을 알 수 있다. (b)는 통화 중 화면으로 영화에 대한 리뷰를 표시하고 있고, (c)는 통화 후 화면으로 영화 시사회 응모 등의 행사 내용을 표시하고 있다. 6 shows an example for a movie advertisement. (a) is a screen before the call, it can be seen that the movie poster occupies the main part and the advertisement text related to the caller information is displayed. (b) shows a review of the movie on the screen during a call, and (c) shows an event content such as a movie premiere on the post-call screen.
도 7을 참조하면, 도 6과 같이 영화와 관련된 통화 광고로서 역시 발신자 정보와 관련된 광고문구가 광고에 포함되어 있으며, 통화 시 시사회 티켓을 받을 수 있음을 알 수 있다. Referring to FIG. 7, it can be seen that advertisements related to caller information are included in advertisements as call advertisements related to movies as shown in FIG.
도 8은 본 발명의 실시예에 따른 통화광고 서비스의 통화화면을 설정하는 예를 나타낸 것이다.8 illustrates an example of setting a call screen of a call advertisement service according to an embodiment of the present invention.
도 8을 참조하면, 사용자는 통화광고 수신 여부와 수신 시간대를 설정할 수 있다. 예를 들어, 사용자가 통화광고를 보고 싶지 않은 경우 NO CALL을 선택하고, 통화광고를 수신하고자 하는 경우 통화광고 수신 횟수를 설정할 수 있다. 또한 사용자가 원하는 시간대 즉 오전, 오후 또는 저녁을 선택하면 해당 시간대에 통화 광고를 수신할 수 있다. Referring to FIG. 8, a user may set whether to receive a call advertisement and a reception time zone. For example, the user may select NO CALL when the user does not want to see the call advertisement, and may set the number of call advertisement reception when the user wants to receive the call advertisement. In addition, if the user selects a desired time zone, that is, morning, afternoon or evening, the call advertisement can be received during the corresponding time zone.
또한 사용자는 통화 광고 카테고리를 선택하여 자신이 원하는 카테고리의 광고만을 선택적으로 수신할 수 있다. 예를 들어, 영화나 음악 같이 문화 관련 통화광고를 수신하고 싶은 경우에는 카테고리 중에서 문화를 ON 설정하고 나머지 카테고리는 OFF로 설정할 수 있다. In addition, the user may select a call advertisement category to selectively receive only advertisements of a desired category. For example, if a user wants to receive a culture-related call advertisement such as a movie or music, the culture may be set ON among the categories and the other categories may be OFF.
이와 같이, 통화화면 설정 메뉴는 도 8에 도시된 바와 같이, 통화광고 수신 여부와 수신 시간대 설정이나 통화 광고 카테고리 선택뿐만 아니라 도 8에 도시되어 있지 않지만 통화광고의 표시 방식 변경도 가능하다. As described above, the call screen setting menu, as shown in FIG. 8, is not only shown in FIG. 8 but also in a setting of a reception time zone or a call advertisement category.
도 9는 본 발명의 실시예에 따른 통화광고의 표시 방식을 나타낸 것이다. 9 illustrates a display method of a call advertisement according to an embodiment of the present invention.
도 9를 참조하면, 도면부호 4는 발신전화 표시영역이고, 도면부호 5는 통화광고 영역이고, 도면부호 6은 통화버튼 표시영역이다. 9, reference numeral 4 denotes an outgoing call display area, reference numeral 5 denotes a call advertisement area, and reference numeral 6 denotes a call button display area.
(a)를 보면, 통화광고 영역이 전체화면의 대부분을 차지하고 있다. (a)의 표시 방식은 통화광고가 화면의 대부분을 차지하여 깔끔한 이미지 표현이 가능하고 사용자에게 강한 인상을 줄 수 있다. In (a), the call advertising area occupies most of the entire screen. In the display method of (a), the call advertisement occupies most of the screen, so that a clean image can be expressed and give a strong impression to the user.
(b)를 보면, 통화광고 영역이 화면의 반 정도만 차지하고 발신전화 표시영역과 통화버튼 표시영역이 (a)보다 증가된 표시 방식이다. (b)의 표시 방식은 종래 전화 받기 화면을 어느 정도 유지하면서 제한된 영역에서 통화광고를 노출함으로써 사용자에게 안정적인 느낌을 줄 수 있다. 또한 통화버튼 표시영역이 투명 처리되어 통화광고 영역이 줄어들었지만 통화광고에 더욱 집중할 수 있는 표시환경을 제공할 수 있다. Referring to (b), the call advertisement area occupies only about half of the screen, and the display mode of the outgoing call display area and the call button display area is increased from (a). The display method of (b) may provide a stable feeling to the user by exposing a call advertisement in a limited area while maintaining a conventional answer screen. In addition, although the call button display area is reduced to reduce the call advertisement area, it is possible to provide a display environment where the call advertisement can be more focused.
(c)를 보면, 통화광고 영역이 (b)보다 더욱 작아진 표시 방식으로서, 종래 전화 받기 화면을 거의 유지하여 갑작스런 화면 변경에 대한 불편함을 제거하면서 통화광고를 노출하고 있다. (c)의 경우도 통화버튼 표시영역이 투명 처리되어 있음을 알 수 있다.Referring to (c), the call advertising area is a display method that is smaller than that of (b). The call advertisement area is exposed while almost eliminating the inconvenience of the sudden screen change by almost maintaining the conventional call answering screen. Also in (c), it can be seen that the call button display area is transparent.
한편, 상술한 단말기에서 통화 광고 서비스 실행 방법은 소프트웨어적인 프로그램으로 구현하여 컴퓨터로 읽을 수 있는 소정 기록 매체에 기록해 둘 수 있다. Meanwhile, the method for executing a call advertisement service in the terminal described above may be implemented as a software program and recorded in a computer-readable predetermined recording medium.
예컨대, 기록 매체는 각 재생 장치의 내장형으로 하드 디스크, 플래시 메모리, RAM, ROM 등이거나, 외장형으로 CD-R, CD-RW와 같은 광디스크, 콤팩트 플래시 카드, 스마트 미디어, 메모리 스틱, 멀티미디어 카드일 수 있다. For example, the recording medium may be a hard disk, a flash memory, a RAM, a ROM, or the like as an internal type of each playback device, or an optical disc such as a CD-R or a CD-RW, a compact flash card, a smart media, a memory stick, or a multimedia card as an external type. have.
이 경우, 컴퓨터로 읽을 수 있는 기록 매체에 기록한 프로그램은, 발신자 단말로부터 호출신호를 수신하는 단계와, 상기 호출신호에 포함된 발신자 정보와 관련된 광고문구가 포함된 통화 광고를 표시하는 단계와, 통화 이벤트가 입력되면 통화 이벤트 입력 사실을 통화 광고 서비스 서버로 통지하는 단계를 포함하는 단말기에서의 통화 광고 서비스 실행 방법을 구현할 수 있다. In this case, the program recorded on the computer-readable recording medium includes the steps of: receiving a call signal from the caller terminal, displaying a call advertisement including advertisement text related to the caller information included in the call signal; When an event is input, the method of executing a call advertisement service in a terminal may be implemented, the method comprising notifying a call advertisement service server to the call advertisement service server.
본 발명의 명세서에서 설명하는 기능적 동작과 구현물은 디지털 전자회로로 구현되거나 컴퓨터 소프트웨어, 펌웨어 혹은 하드웨어로 구현되거나 이들 중 하나 이상의 조합으로 구현될 수 있다. 본 발명의 명세서에서 설명하는 구현물은 하나 이상의 컴퓨터 프로그램 제품, 다시 말해 데이터 처리 장치의 동작을 제어하기 위하여 또는 이것에 의한 실행을 위하여 유형의 프로그램 저장매체 상에 인코딩된 컴퓨터 프로그램 명령에 관한 하나 이상의 모듈로서 구현될 수 있다.Functional operations and implementations described in the specification of the present invention may be implemented in digital electronic circuitry, computer software, firmware or hardware, or a combination of one or more of them. Implementations described in the specification of the present invention are one or more modules relating to computer program instructions encoded on a program storage medium of tangible type for controlling or by the operation of one or more computer program products, ie data processing apparatuses. It can be implemented as.
본 발명의 도면은 동작과정을 묘사하고 있지만, 이는 바람직한 결과를 얻기 위하여 도시된 특정한 순서로 그러한 동작들을 수행해야 한다거나 모든 도시된 동작들이 수행되어야 하는 것으로 이해해서는 안 된다. 특정한 경우, 멀티태스킹과 병렬 프로세싱이 유리할 수 있다. While the drawings of the present invention describe an operational process, it should not be understood that such operations must be performed in the specific order shown or that all illustrated operations must be performed in order to obtain desirable results. In certain cases, multitasking and parallel processing may be advantageous.
또한 본 발명의 명세서에서 특정한 실시형태를 설명하였다. 실시형태들은 이하의 특허청구범위에 속한다. 예컨대, 청구항에 기재된 동작들은 상이한 순서로 수행되면서 여전히 바람직한 결과를 성취할 수 있다. In addition, specific embodiments have been described in the specification of the present invention. Embodiments are within the scope of the following claims. For example, the actions recited in the claims can be performed in a different order while still achieving desirable results.
이상의 설명은 본 발명을 예시적으로 설명한 것에 불과하며, 본 발명이 속하는 기술 분야에서 통상의 지식을 가진 자에 의해 본 발명의 기술적 사상에서 벗어나지 않는 범위에서 다양한 변형이 가능할 것이다. The above description is merely illustrative of the present invention, and various modifications may be made by those skilled in the art without departing from the technical spirit of the present invention.
따라서 본 발명의 명세서에 개시된 실시 예들은 본 발명을 한정하는 것이 아니다. 본 발명의 범위는 아래의 특허청구범위에 의해 해석되어야 하며, 그와 균등한 범위 내에 있는 모든 기술도 본 발명의 범위에 포함되는 것으로 해석해야 할 것이다. Therefore, the embodiments disclosed in the specification of the present invention are not intended to limit the present invention. The scope of the present invention should be construed by the claims below, and all techniques within the scope equivalent thereto will be construed as being included in the scope of the present invention.
본 발명은 단말기에 전화가 걸려올 때 또는 단말기가 통화 중일 때 단말기의 화면에 광고가 표시되어 착신대기시간, 통화시간 중 또는 통화 완료 후에 통화자가 광고에 노출되도록 한 통화 광고 서비스 제공 시스템 및 방법에 이용될 수 있다.The present invention provides a system and method for providing a call advertisement service in which an advertisement is displayed on the screen of the terminal when a call is made to the terminal or when the terminal is in a call so that the caller is exposed to the advertisement during the waiting time, during the call, or after the call is completed. Can be used.
Claims (21)
- 광고주 단말에 광고 템플릿을 제공하고 광고주 단말로부터 광고데이터를 입력받아 발신자 정보 또는 수신자 정보와 관련된 광고문구를 포함하는 통화 광고를 생성하는 광고 생성부와, An advertisement generator for providing an advertisement template to the advertiser terminal and generating a call advertisement including advertisement text related to caller information or receiver information by receiving advertisement data from the advertiser terminal;수신자 단말에 통화 광고를 제공하는 광고 제공부와,An advertisement provider for providing a call advertisement to a receiver terminal;상기 수신자 단말로부터 착신화면, 통화화면 또는 통화종료 후 화면에 표시된 통화 광고에 대한 광고노출정보를 수신하여 상기 수신자 단말에 대한 보상을 처리하는 보상 처리부를 포함하는 통화 광고 서비스 서버.And a compensation processing unit for receiving the advertisement exposure information on the call advertisement displayed on the incoming screen, the call screen, or the screen after the call termination from the receiver terminal to process the reward for the receiver terminal.
- 제1항에 있어서,The method of claim 1,상기 광고노출정보에 따라 상기 광고주 단말에 광고료를 부과하는 과금부를 더 포함하는 것을 특징으로 하는 통화 광고 서비스 서버.And a charging unit for charging an advertisement fee to the advertiser terminal according to the advertisement exposure information.
- 제1항에 있어서,The method of claim 1,상기 광고노출정보에 따라 통화 광고의 노출횟수 및 노출시간을 계산하는 통계부를 더 포함하는 것을 특징으로 하는 통화 광고 서비스 서버.And a statistics unit for calculating the number of exposures and the exposure time of the call advertisement according to the advertisement exposure information.
- 제1항에 있어서,The method of claim 1,상기 보상 처리부는 광고 노출횟수나 노출시간에 근거하여 상기 수신자 단말에 쿠폰이나 티켓을 발행하거나 전자코인을 적립하는 것을 특징으로 하는 통화 광고 서비스 서버.The compensation processing unit is a call advertisement service server, characterized in that to issue a coupon or a ticket or earn an electronic coin to the receiver terminal based on the number of times of exposure or exposure of the advertisement.
- 제1항에 있어서,The method of claim 1,발신자 단말로부터 상기 수신자 단말로 호출이 발생할 때 상기 광고 제공부는 이동통신망으로 통화 광고를 제공하는 것을 특징으로 하는 통화 광고 서비스 서버.And a call advertisement service server providing a call advertisement to a mobile communication network when a call is made from a caller terminal to the receiver terminal.
- 제1항에 있어서,The method of claim 1,상기 광고 제공부는 상기 수신자 단말로 일정 주기마다 통화 광고를 전송하는 것을 특징으로 하는 통화 광고 서비스 서버.And the advertisement providing unit transmits a call advertisement to the receiver terminal at predetermined intervals.
- 발신자 단말로부터 호출신호를 수신하는 통신부와,Communication unit for receiving a call signal from the caller terminal,통화 광고를 표시하는 표시부와,A display unit for displaying call advertisements,상기 통신부로부터 호출신호가 입력되면 상기 표시부에 통화 광고가 표시되도록 통화 광고를 출력하는 동시에 호출신호에 포함된 발신자 정보와 관련된 광고문구를 출력하는 제어부를 포함하는 단말기.And a controller for outputting a call advertisement so that a call advertisement is displayed on the display unit when a call signal is input from the communication unit and outputting an advertisement phrase related to caller information included in the call signal.
- 제7항에 있어서,The method of claim 7, wherein상기 제어부는 상기 호출신호가 입력되면 제1 광고를 출력하고, 통화 이벤트가 입력되면 제2 광고를 출력하고, 통화종료 이벤트가 입력되면 제3 광고를 출력하는 것을 특징으로 하는 단말기.The controller outputs a first advertisement when the call signal is input, outputs a second advertisement when a call event is input, and outputs a third advertisement when a call termination event is input.
- 제7항에 있어서,The method of claim 7, wherein상기 제어부는 통화 이벤트가 입력되면 통화 이벤트 입력 사실을 상기 통신부를 통해 통화 광고 서비스 서버에 전송하는 것을 특징으로 하는 단말기. The control unit, when a call event is input, the terminal, characterized in that for transmitting the call event input to the call advertising service server through the communication unit.
- 제7항에 있어서,The method of claim 7, wherein상기 제어부는 상기 표시부에 표시되는 통화 광고의 식별자 정보를 통화 광고 서비스 서버에 전송하는 것을 특징으로 하는 단말기. And the control unit transmits identifier information of the call advertisement displayed on the display unit to the call advertisement service server.
- 제7항에 있어서,The method of claim 7, wherein상기 제어부는 통화 광고의 횟수 또는 통화 광고 수신 시간대를 설정하거나 통화 광고 카테고리를 선택하거나 통화 광고의 표시 방식을 변경할 수 있는 통화화면 설정 메뉴를 출력하는 것을 특징으로 하는 단말기.The control unit may output a call screen setting menu for setting a number of call advertisements or a call advertisement receiving time zone, selecting a call advertisement category, or changing a display method of a call advertisement.
- 제7항에 있어서,The method of claim 7, wherein상기 제어부는 광고노출정보에 따른 쿠폰이나 티켓 또는 전자코인을 통화 광고 서비스 서버로부터 수신하여 메모리에 저장하는 것을 특징으로 하는 단말기. The control unit receives a coupon, a ticket or an electronic coin according to the advertisement exposure information from the call advertisement service server and stores in the memory.
- 광고주 단말에 광고 템플릿을 제공하는 단계와,Providing an ad template to the advertiser device;상기 광고주 단말로부터 광고데이터를 입력받는 단계와,Receiving advertisement data from the advertiser terminal;상기 입력받은 광고데이터를 이용하여 호출이나 통화중 또는 통화종료 시 표시되는 발신자 정보 또는 수신자 정보와 관련된 광고문구를 포함하는 통화 광고를 생성하는 단계와,Generating a call advertisement including advertisement texts related to caller information or receiver information displayed during a call, a call, or a call termination using the received advertisement data;상기 생성한 통화 광고를 수신자 단말에 제공하는 단계를 포함하는 통화 광고 서비스 제공 방법.And providing the generated call advertisement to a receiver terminal.
- 제13항에 있어서,The method of claim 13,상기 수신자 단말로부터 호출이나 통화중 또는 통화종료 시 화면에 표시된 광고에 대한 광고노출정보를 수신하는 단계와,Receiving advertisement exposure information on an advertisement displayed on a screen when a call, a call, or a call is ended from the receiver terminal;상기 수신한 광고노출정보에 기초하여 상기 수신자 단말에 대한 보상을 처리하는 단계를 더 포함하는 것을 특징으로 하는 통화 광고 서비스 제공 방법.And processing the compensation for the receiver terminal based on the received advertisement exposure information.
- 제14항에 있어서, The method of claim 14,상기 보상을 처리하는 단계는 통화 광고 노출횟수나 노출시간에 근거하여 상기 수신자 단말에 쿠폰이나 티켓을 발행하거나 전자코인을 적립하는 것을 특징으로 하는 통화 광고 서비스 제공 방법.The processing of the reward may include issuing a coupon or a ticket or earning an electronic coin to the receiver terminal based on the number of call advertisement exposures or exposure time.
- 발신자 단말로부터 호출신호를 수신하는 단계와,Receiving a call signal from a caller terminal;상기 호출신호에 포함된 발신자 정보와 관련된 광고문구가 포함된 통화 광고를 표시하는 단계와, Displaying a call advertisement including advertisement text related to caller information included in the call signal;통화 이벤트가 입력되면 통화 이벤트 입력 사실을 통화 광고 서비스 서버로 통지하는 단계를 포함하는 단말기에서 통화 광고 서비스 실행 방법.And notifying the call advertisement service server of the call event input when the call event is input.
- 제16항에 있어서,The method of claim 16,상기 통화 광고 서비스 서버로 통화 광고 노출횟수나 노출시간을 전송하는 단계를 더 포함하는 단말기에서 통화 광고 서비스 실행 방법.And transmitting a call advertisement exposure number or exposure time to the call advertisement service server.
- 제16항에 있어서,The method of claim 16,상기 통화 이벤트가 입력되면 호출 시 표시된 광고와 다른 광고를 표시하는 단계를 더 포함하는 것을 특징으로 하는 단말기에서 통화 광고 서비스 실행 방법.And displaying a different advertisement from the displayed advertisement when the call event is input when the call event is input.
- 제16항에 있어서, The method of claim 16,통화 광고의 횟수 또는 통화 광고 수신 시간대를 설정하거나 통화 광고 카테고리를 선택하거나 통화 광고의 표시 방식을 변경할 수 있는 통화화면 설정 메뉴를 제공하는 단계를 더 포함하는 단말기에서 통화 광고 서비스 실행 방법.And providing a call screen setting menu for setting a number of call advertisements or a call advertisement receiving time zone, selecting a call advertisement category, or changing a display method of call advertisements.
- 제16항에 있어서,The method of claim 16,통화종료 이벤트가 입력되면 호출 시 표시된 광고나 통화중 광고와 다른 광고를 일정 시간 동안 표시하는 단계를 더 포함하는 것을 특징으로 하는 단말기에서 통화 광고 서비스 실행 방법.And displaying a different advertisement from the displayed advertisement or the busy advertisement for a predetermined time when the call termination event is input.
- 제16항 내지 제20항 중 어느 한 항에 의한 방법을 실행하기 위한 프로그램을 저장한 컴퓨터로 읽을 수 있는 기록매체.A computer-readable recording medium storing a program for executing the method according to any one of claims 16 to 20.
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