WO2014108911A1

WO2014108911A1 - Userbase and/or deals and/or advertising space trading exchange and marketplace

Info

Publication number: WO2014108911A1
Application number: PCT/IN2013/000433
Authority: WO
Inventors: Yogesh Chunilal Rathod
Original assignee: Yogesh Chunilal Rathod
Priority date: 2013-01-09
Filing date: 2013-07-12
Publication date: 2014-07-17

Abstract

A computerized Userbase and/or Deals and/or Advertising Space Trading Exchange and Marketplace is disclosed for facilitating the trading of license contracts relating to Userbase and/or Deals and/or Advertising Space rights. The exchange Includes at least one Userbase and/or Deals and/or Advertising Space license contract relating to Userbase and/or Deals and/or Advertising Space rights and a computer-accessible medium or environment or network or framework or system configured to allow a plurality of participants to trade the license contract. The plurality of participants includes at least one seller, which may be the owner or provider, having the license contract and desiring to trade the license contract. The plurality of participants also includes at least one buyer desiring to obtain the license contract. The buyer may be an investor, who purchases the license contract to achieve profit or generate revenue or appreciation or earn revenue.

Description

USERBASE AND/OR DEALS AND/OR ADVERTISING SPACE TRADING EXCHANGE AND MARKETPLACE

COPYRIGHTS INFORMATION

A portion of the disclosure of this patent document contains material that is subject to copyright protection. The copyright owner has no objection to the facsimile reproduction by anyone of the patent document or the patent disclosure, as it appears in the Patent and Trademark Office patent file, but otherwise reserves all copyright rights whatsoever. The applicant acknowledges the respective rights of various Intellectual property owners.

FIELD OF INVENTION

The present invention relates generally to Userbase and/or Deals and/or Advertising Space Trading Exchange and Marketplace.

BACKGROUND OF THE INVENTION

The present invention relates to a trading exchange and, more particularly, to an exchange and method for trading userbase rights and/or deals rights and/or Advertising Space rights, including rights in using user base for one or more purposes, activities, functions, actions, buying, selling, communicating, membership, customers and any other purposes or earn revenue from deals or post advertisements at predetermined online Advertising Spaces or destinations or presentation sources based on one or more rules & conditions. Examples of online advertising include contextual ads on search engine results pages, banner ads, blogs, rich media Ads, social network advertising, interstitial ads, online classified advertising, advertising networks, dynamic banner ads, cross- platform ads and e-mail marketing, including e-mail spam. Many of these types of ads are delivered by an ad server. Currently, there is no centralized marketplace for carrying out the licensing of userbase rights. Rather, a userbase owner desiring licensing userbase must attract potential advertisers, marketers, companies, brand owners. Userbase owner or provider cannot utilize userbase for plurality of purposes and cannot easily,, transparently or efficiently sale, provide, & trade userbase. Many large companies and even small ones will pour millions of dollars into advertising every single year to buy customers. Essentially, to buy a customer involves putting an advert into some medium, which could be the paper, yellow pages, magazines, television, radio or even using something like Google Adwords. Many companies are buying and selling customer databases. Due to exponential growth of internet and computerized systems including social networking, customer relationship management, accounting software, expense management and ERP, protection of customer and user database and profiles are introduced by government including various data protection and privacy policies by various central and state government agencies. Main purpose of data protection and privacy policies (DPA) are, when personal data (i.e. data identifying a living person) is originally collected, the data controller must inform the individual concerned (i.e. the data subject): that their personal data is being collected; what personal data is being collected; why the personal data is being collected; and who the personal data will be disclosed to. A customer database containing personal data can only be sold: if the data subjects have been told that their information may be passed to another organization. The seller must: ensure that the buyer knows that the data can only be used for the purposes for which the data was collected and ensure that the data is used correctly. The buyer must: Tell the data subject who now has their information, Get consent from the relevant data subjects if they wish to use the personal data for purposes other than for the purpose for which the data was originally collected, Check whether the data subjects want to receive marketing material and in what form (e.g. by post or e-mail) and Decide how much information should be kept and for how long and what information should be deleted. When personal information is originally collected from a data subject, it should be made clear what the data will be used for. The buyer will only be able to use the database for the purposes for which the data was collected and within the reasonable expectation of the data subject. If a database is sold, and the buyer wants to use the data for a different purpose, this is likely to go beyond the expectations of the data subject, and new consent to that purpose will usually have to be sought from them. The seller will usually be under a duty to inform data subjects that their personal data is being transferred to a new data controller and of the identity of that new controller. If the buyer wishes to use the database for a new purpose then this will be an opportune moment to ask data subjects for consent to such use. Any buyer of a database is likely to want to use it for marketing purposes. The general rule is that unsolicited marketing can be sent to data subjects where they have already consented to this (for example, via an opt-in box) or where this is nevertheless likely to be within their reasonable expectations (note there are special rutes for marketing by e-mail and other electronic means).

Due to the complicated position under the DPA regarding the use of a database by a buyer, the buyer will usually request certain data protection warranties from the seller. Examples of issues that warranties might cover are: that the DPA has been complied with in relation to the creation and use of the database, and the seller can transfer it to the buyer without breaching the DPA; that the seller has received no notice of any DPA complaints from data subjects, or any notification from the Information Commissioner in relation to the database; that the database includes details of any opt- outs and positive opt-ins from relevant data subjects; and that the buyer is entitled to use the database under the DPA for a stated intended purpose. Buyers must appreciate that, as soon as they buy the database and take on the role of data controller, they are required to comply with the relevant provisions of the DPA. Therefore, before purchase the buyer should carry out a thorough due diligence exercise into relevant data protection issues. Customer and user database includes user profile, personnel & business details, contact information, business and/or employment details, health information, payment information, applications installed by users, application data, service subscribed by users, transaction information, user logs, activities, purchase & account history, communications & messages, message streams, activities and action streams, location information, user generated and shared data, user behavioral data, user status, user connections and relationships data, user social graphs, statistical data, user surveys related data and plurality types of information related to user.

Currently there are lot of complexities in buying and selling of precious customer and user database including searching & match making of required database, checking quality of database, providing rating & ranking to database, verifying and validating database including opt-in & opt-out information, purpose for which data can be used, checking data accuracy, completeness and up-to- datedness, compliance with data protection & privacy acts, polices, laws, rules and agreements, preparing seller, buyer & user agreements, negotiating pricing of database and terms & conditions for using & accessing database, requesting consent from user for using user data for original purpose and/or particular new purposes, monitoring, accounting, metering, billing, managing, securing, controlling, enforcing, notifying & reporting use of one or more database(s) from one or more sources. Current marketplace lacks transparency and flexibility in buying and selling of Userbase (UB) including users, customers and prospective buyers.

Currently various companies, web sites, social networks, applications, device & service providers provides open social graph, open graph, open platforms and user data for accessing use base to 3^rd parties which are restricted, sources are fragmented, users or user base are not easily available, used, acquired, converted, routed, traded, sellable, patchable and not contextual & selective.

Due to plurality types of complexities and lacks of transparent and flexible Userbase (UB) Trading Exchange and Marketplace, many companies cannot utilize their precious Userbase (UB) including customers and users data for generating extra revenue without competing and effecting current business practices. By using present invention i.e. Userbase Trading Exchange and Marketplace, Userbase (UB) owner or provider or controller can utilize data in plurality of ways and for plurality of fields, types of companies, organizations & trusts, purposes, activities, transactions, services, applications, networks, social networks, web sites, e-commerce and can easily buy, sell, trade selective Userbase (UB) including users or customers databases.

Currently, there is also no centralized marketplace for carrying out the licensing of deals rights. Rather, a deals owner desiring licensing deals or getting number of customers for each deal must post deal(s) at one or more deals sites, web sites, newspapers, magazines, advertising at television and other medium, and attract potential customers for each deal to make deal successful. Deals owner or provider cannot utilize deals as traded product for appreciation and cannot easily, transparently or efficiently sale, provide, & trade deals.

Due to plurality types of complexities and lacks of transparent and flexible Deals Trading Exchange and Marketplace, many deals provider cannot easily and successfully close deals and cannot take advantage or appreciation of deals for generating extra revenue. By using present invention i.e. Deals Trading Exchange and Marketplace, Deals owner or provider or controller can easily sell or trade defined Deals and participant exchange members can buy, resell or trade and fulfill deals or make deals successful and earn generated revenue.

Currently, there is also no centralized marketplace for carrying out the licensing of Advertising Space rights. Rather, a Advertising Space owner desiring licensing deals or getting advertisers for each Advertising Space including online web sites, web pages, social network sites, user profile, search result page, applications, services, networks, devices including television, smart phones & smart devices, databases must advertise at one or more deals sites, web sites, newspapers, magazines, advertising at television and other medium to attract potential advertisers for each Advertising Space. Advertising Space owner or provider cannot utilize Advertising Space as traded product for appreciation and cannot easily, transparently or efficiently sale, provide, & trade Advertising Space.

Due to plurality types of complexities and lacks of transparent and flexible Advertising Space Trading Exchange and Marketplace, many Advertising Space provider cannot easily and successfully attract advertisers and cannot take advantage or appreciation of Advertising Space for generating extra revenue. By using present invention i.e. Advertising Space Trading Exchange and Marketplace, Advertising Space owner or provider or controller or manager can easily sell or market or trade Advertising Space and participant exchange members can buy, resell or trade Advertising Space.

In 2010, spending on advertising was estimated at $142.5 billion in the United States and $467 billion worldwide. An online advertising network or ad network is a company that connects advertisers to web sites that want to host advertisements. The key function of an ad network is aggregation of ad space supply from publishers and matching it with advertiser demand. nline ad network" facilitates aggregation of publisher ad space and sale to advertisers is most commonly seen in the online space. The fundamental difference between traditional media ad networks and online ad networks is that online ad networks use a central Ad server to deliver advertisements to consumers, which enables targeting, tracking and reporting of impressions in ways not possible with analog media alternatives. The advertising network market is a large and growing market, with the top 20 companies earning about $2 billion in revenues during 2007. This represents around 13% of the total display advertising market, forecasted to grow to 18% by 2010. This growth has resulted in many new players in the market, and has encouraged acquisitions of ad networks by large companies entering the market. Ad networks are primarily involved in selling space for online ads to appear. This online advertising inventory comes in many different forms, including space on websites, in RSS feeds, on blogs, in instant messaging applications, in adware, in e-mails, and on other sources. The dominant form of inventory continues to be third-party websites, who work with advertising networks for either a fee or a share of the ad revenues. An advertiser can buy a run of network package, or a run of category package within the network. The advertising network serves advertisements from its central ad server, which responds to a site once a page is called. A snippet of code is called from the ad server that represents the advertising banner. Large publishers often sell only their remnant inventory through ad networks. Typical numbers range from 10% to 60% of total inventory being remnant and sold through advertising networks. Smaller publishers often sell their entire inventory through ad networks. One type of ad network, known as a blind network, is such that advertisers place ads, but do not know the exact places where their ads are being placed. Large ad networks include a mixture of search engines, media companies, and technology vendors.

There are 3 main types of online advertising networks:

Vertical Networks: They represent the publications in their portfolio, with full transparency for the advertiser about where their ads will run. They typically promote high quality traffic at market prices and are heavily used by brand marketers. The economic model is generally revenue share. Vertical Networks offer ROS (Run-Of-Site) advertising across specific Channels (example: Auto or Travel) or they offer site-wide advertising options, in which case they operate in a similar fashion to Publisher Representation firms.

Blind Networks: These companies offer good pricing to direct marketers in exchange for those marketers relinquishing control over where their ads will run, though some networks offer a "site opt out" method. The network usually runs campaigns as RON or Run-Of- Network. Blind networks achieve their low pricing through large bulk buys of typically remnant inventory combined with conversion optimization and ad targeting technology.

Targeted Networks: Sometimes called "next generation" or "2.0" ad networks, these focus on specific targeting technologies such as behavioral or contextual, that have been built into an Ad server. Targeted networks specialize in using consumer clickstream data to enhance the value of the inventory they purchase. Further specialized targeted networks include social graph technologies which attempt to enhance the value of inventory using connections in social networks. There are two types of advertising networks: first-tier and second-tier networks. First-tier advertising networks have a large number of their own advertisers and publishers, they have high quality traffic, and they serve ads and traffic to second-tier networks. Examples of first-tier networks include the major search engines. Second-tier advertising networks may have some of their own advertisers and publishers, but their main source of revenue comes from syndicating ads from other advertising networks.

While it is common for websites to be categorized into tiers, these can be misleading. While Google is in the clear majority of advertisement impression served, other networks that could be labeled as tier 2 actually dominate over these tiers 1 ad networks as far as the number of customers reached.

Mobile ad networks: In addition to online ad networks, there are ad networks that focus on serving ads on the mobile web and within mobile apps. Ad exchanges are technology platforms that facilitate the bidded buying and selling of online media advertising inventory from multiple ad networks. The approach is technology-driven as opposed to the historical approach of negotiating price on media inventory. Ad exchanges can be useful to both buyers (advertisers and agencies) and sellers (online publishers) because of the efficiencies they provide.

Ad exchanges eliminate complexity and inefficiency by auctioning individual ad impressions in "realtime" between multiple advertisers, and selling them to the highest bidder; this auction process ensures that publishers maximize their revenue. Ad exchanges provide a single point of contact between publishers and ad buyers which improves efficiency. They also provide impression level data on visitors and web pages to advertisers, enabling them to modify their buying strategies based on real-time feedback. Exchanges also make it easy for both publishers and networks to fulfill campaigns, by delivering each impression when it is sold, instead of selling it in advance selling based on forecasts.

Ad serving describes the technology and service that places advertisements on web sites. Ad serving technology companies provide software to web sites and advertisers to serve ads, count them, choose the ads that will make the website or advertiser most money, and monitor progress of different advertising campaigns. An ad server is a computer server, specifically a web server that stores advertisements used in online marketing and delivers them to website visitors. The content of the web server is constantly updated so that the website or webpage on which the ads are displayed contains new advertisements— e.g., banners (static images/animations) or text— when the site or page is visited or refreshed by a user. The purpose of ad serving is to deliver targeted ads that match the website visitor's interest. Ad serving also performs various other tasks like counting the number of impressions/clicks for an ad campaign and report generation, which helps in determining the ROI for an advertiser on a particular website. Ad servers can be run locally or by third-party or remote ad servers. Local ad servers are typically run by a single publisher and serve ads to that publisher's domains, allowing fine-grained creative, formatting, and content control by that publisher. Remote ad servers can serve ads across domains owned by multiple publishers. They deliver the ads from one central source so that advertisers and publishers can track the distribution of their online advertisements, and have one location for controlling the rotation and distribution of their advertisements across the web. Currently Deals provider e.g. Groupon is a commission-based middleman service. They provide a motivated customer base to the seller, and promises to achieve X number of sales per day. If Groupon doesn't meet that promised quota, there is no need for the seller to provide any discount services, nor any commission pay to Groupon. Much more common, however, is where Groupon exceeds their quota of daily interested customers, and then all of the Groupon customers enjoy a half-price deal while the seller enjoys a big rush of new customers, and Groupon earns a commission from the sales. (As of this writing, Groupon earns a commission of 50% of the coupon sell price). It's a very powerful win-win situation for all 3 parties. Groupon subscribers like to forward the dea!-of-the-day as recommendation links to their friend. Once a deal is announced, it will only remain online for 24 to 72 hours, after which the discount will no longer be available for purchase. The coupons themselves are valid for commonly 6 to 12 months after you purchase them, so there's no rush to redeem the coupon the same day. The company offers one "Groupon" per day in each of the markets it serves. The Groupon works as an assurance contract using ThePoint's platform: if a certain number of people sign up for the offer, then the deal becomes available to all; if the predetermined minimum is not met, no one gets the deal that day. This reduces risk for retailers, who can treat the coupons as quantity discounts as well as sales promotion tools. Groupon makes money by keeping approximately half the money the customer pays for the coupon.

The basic concept of the daily deal is a business offers a particular discount, such as a dozen donuts or a box of printer paper at a deeply discounted price, and the deal is publicized by a daily deals site, which offers it up to its audience of bargain-hungry buyers. The discounts are generally broken down by market or by location to guarantee that the deal is targeted to people who are actually likely to take part. Interested customers buy the deal through the site itself, and then redeem the coupon with the business for the goods or service offered. The proceeds of each sale are then split between the business and the daily deals site.

Therefore, it is with respect to these considerations and others that the present invention has been made.

OBJECT OF THE INVENTION

Primary objective of the Userbase Trading Exchange and Marketplace are Provide transparency to the Userbase (UB) transaction market, including price discovery, comparable Userbase (UB) identification and adoption rate, and standardized term information, Provide efficiency in Userbase (UB) licensing and Userbase (UB) transfer, Assist Userbase (UB) owners with monetization of their Userbase (UB) portfolios, increasing revenue or extending scope of generating revenue from new untapped and unutilized sources, Maximize Userbase (UB) licensing opportunities and access to the full addressable market for Userbase (UB) including smaller users not otherwise efficiently reached, Provide Userbase (UB) licensees with broad access to quality and verified Userbase (UB) at market-established prices and with standardized terms and conditions, Assure fair market-based pricing without bias based on licensee, Provide an options and secondary market for Userbase (UB), provide an economically efficient and accessible means to Userbase (UB) use, Allow market- driven grouping and more sophisticated options when selecting relevant Userbase (UB) for licensing, Allow for development of a Userbase (UB) transfer market based on participant needs.

Another very important object is to provide dynamic Userbase (UB) and/or Deals and/or Advertising Space trading exchange, marketplace, e-commerce & marketing platform(s), exchange(s), web site(s), application(s), service(s), and database(s) to enable 3^rd parties or external marketers, providers of defined and/or unitized Userbase (UB) and/or Deals and/or Advertising Space rights, agreements and/or contracts, innovators, agents, developers, service providers, associates, affiliates, partners, web sites, applications, services, networks, platforms, trading exchanges, servers, databases, smart devices, e-commerce, retailing, advertising, marketing, supplying & social networking web sites and search engines to dynamically present, market, sell, purchase, trade, offer, supply, & advertise defined and/or unitized Userbase (UB) and/or Deals and/or Advertising Space rights, agreements and/or contracts of 3^rd parties or providers of defined and/or unitized Userbase (UB) and/or Deals and/or Advertising Space rights, agreements and/or contracts to investors, licensees, users or consumers of dynamic Userbase (UB) and/or Deals and/or Advertising Space trading exchange, marketplace, e-commerce & marketing platform(s), exchange(s), web site(s), application(s), service(s), and database(s) based on defining, creating, validating and applying dynamic marketing schemes, rule base, selling or trading process, advertising schemes, offers, innovative organization and/or management and/or orchestration and/or financial calculations & products, tricks, tips, ideas, invention, patent, business polices, business process, contracts, agreements, and dynamic & updated rules. Dynamic marketers and providers of defined and/or unitized Userbase (UB) and/or Deals and/or Advertising Space rights, agreements and/or contracts may be separate and/or same entities.

Other object of the Userbase Trading Exchange and Marketplace is to provide or facilitate or manage complete lifecycle, procedure, workflow and management of transacting and managing Defined Userbase Licensing Right Contracts (DUBLRC) including collecting, aggregating, defining including defining each defined Userbase (UB) associate rules, conditions, user agreements, government data privacy & protection rules, trading exchange agreements, rules & conditions, ranges, filters, duration, locations, functions, activities, actions, & commitments, categorizing, searching, matching, selecting, bookmarking, registering, validating, verifying, identifying, analyzing, ranking, rating, weighing, certifying, reviewing, reviewing by 3^rd parties, trading, buying, selling, inviting, insuring, enforcing, accounting, metering, billing, subscribing, updating including adding, modifying, merging, dividing, grouping, & deleting one or more users and Userbase (UB).

Other object of the Userbase Trading Exchange and Marketplace is to provide or facilitate in or manage framework, governance, rules of trading, selection, evaluation, processing, certifying, business conduct, financing, offering initial public offer, providing secondary market transactions, enforcing and market operations. In another embodiment Userbase Trading Exchange and Marketplace is membership-based exchange, consisting of membership classes varying by type of entity and level of membership. In another embodiment Userbase Trading Exchange and Marketplace has a Partner or Associate or 3^rd Parties Service Provider Membership category for Registering, Validating, Verification, Storing, Processing, Advisors, Valuation firms, Accounting firms, Law firms, and other Userbase (UB) market service providers that will not purchase Defined Userbase Licensing Right Contract (DUBLRC) on the Exchange.

Other object of the Userbase Trading Exchange and Marketplace is to facilitate in trading Defined Userbase Licensing Right Contract (DUBLRC). The main Userbase Trading Exchange-traded product is a Defined Userbase Licensing Right Contract (DUBLRC). A Defined Userbase Licensing Right Contract (DUBLRC) is an exchange-traded non-exclusive license right product, offered on a non-discriminatory basis at a market-based price and with standardized terms. A Defined Userbase Licensing Right Contract (DUBLRC) contract is priced and sold on a standardized technology dynamically defined unit basis, where each dynamically defined unit base is uniquely determined by Defined Userbase Licensing Right Contract (DUBLRC) according to the underlying technology for each Defined Userbase Licensing Right Contract (DUBLRC), and where each dynamically defined unit base is an easily monitored measurement of that Userbase (UB)'s adoption. The Purchaser of a Defined Userbase Licensing Right Contract (DUBLRC) is granted the right to use the underlying Userbase (UB) based on packaged or predetermined or pre-established rules, conditions, functions, commitments, actions and activities; for example, the right to use and access certain number of dynamically defined Userbase (UB) units in acquiring, attracting customers and selling products and services. A Defined Userbase Licensing Right Contract (DUBLRC) is tradable on a secondary market maintained by Userbase Trading Exchange and Marketplace.

Other object of the Userbase Trading Exchange and Marketplace and Defined Userbase Licensing Right Contract (DUBLRC) model is to address problems with traditional Userbase (UB) licensing, selling and marketing programs including Lack of contract and valuation standards, Inefficient distribution methods, Lack of market transparency, leading to inadequate price discovery, Supply uncertainty, Inaccessibility to Userbase (UB) at fair and reasonable prices for smaller market participants. Userbase Trading Exchange and Marketplace allows for transparency in licensing of valuable Userbase (UB), an exchange standardizes offerings and enables secondary market transactions, an exchange creates market-based price discovery, enabling Defined Userbase Licensing Right Contract (DUBLRC) Purchasers to obtain Userbase (UB) at market-determined prices, an exchange allows for open access enabling all qualified buyers to obtain licenses, an exchange platform allows for licensees to obtain Userbase (UB) on an as-needed basis and/or resell in the secondary market and an exchange model allows for the collection and dissemination of Userbase (UB) adoption data.

Another object of the Userbase Trading Exchange and Marketplace is to provide benefits to Defined Userbase Licensing Right Contract (DUBLRC) Providers (Userbase (UB) Owner) by bringing Userbase (UB) to market through DUBLRC including by increasing Purchaser confidence, DUBLRC increase the population of potential licensees, allowing for revenue maximization, the DUBLRC model dramatically reduces legal costs for both Providers and Purchasers or Managers or Controllers or Buyers, due to standardized, exchange-based offerings of license rights, DUBLRC contracts enable Userbase (UB) providers to avoid forced licensing on unfavorable terms, by issuing DUBLRC, the Providers are able to outsource costly searching, matching, validating, marketing, auditing and enforcement activities to third parties. DUBLRC Providers receive regular reports on DUBLRC usage, allowing them to monitor the market penetration of their Userbase (UB), DUBLRC contract pricing is market-determined, increasing the likelihood of terms that are fair and reasonable, DUBLRC contracts offer a flexible rights structure. Because DUBLRC Providers retain Userbase (UB) ownership and license their Offerings non-exclusively, they can achieve ongoing revenue streams from multiple DUBLRC Offerings. By creating DUBLRC cash flows, it is significantly easier to borrow against the subject DUBLRC. The defined and market-based nature of DUBLRC Offerings allows for capture of full market value and market penetration. In-house licensing requires a Userbase (UB) Providers or Owners to engage in a number of costly functions to maintain its licensing program. These include licensee identification, price negotiations, contract drafting, usage auditing, compliance monitoring, and enforcement. Conversely, the issuance of DUBLRC contracts allows for the Userbase (UB) Providers to outsource some or all of these functions.

DUBLRC contract standardization, transparency, price discovery, and public opportunity offer the potential for vastly larger market opportunities than possible through traditional bi-lateral licensing activities. DUBLRC Purchasers' ability to purchase on an as-needed basis and resell in the secondary market may increase Purchaser confidence by decreasing Purchaser risk, bolstering demand and maximizing revenue to the licensor. Userbase (UB) Providers lacking the resources to conduct in-house licensing programs may view the issuance of DUBLRC as a lower-cost, lower-risk alternative. In summary exchange provides Price discovery, Market characteristics, the issuance of DUBLRC will provided with demand and consumption analytics regarding the usage of Userbase (UB), The DUBLRC model provides the ability to outsource monitoring responsibilities, legal costs, and transaction costs providing a low-cost alternative to self-managed technology transfer.

Another object of the Userbase Trading Exchange and Marketplace is to provide benefits to Purchasers through DUBLRC including DUBLRC Purchasers have transparent, unbiased access to fully paid-up, dynamically defined unitized licenses for critical Userbase (UB) portfolios, DUBLRC Purchasers receive standard in-licensing terms, regardless of company size, market position, or relationship with the DUBLRC Provider, DUBLRC contracts are available at prices determined by market dynamics, decreasing the need for Purchasers to engage in complicated internal or external valuations, DUBLRC Purchasers can purchase license rights on an as-need basis, DUBLRC Purchasers have the right to resell unused DUBLRC contracts or purchase additional DUBLRC contracts on exchange's secondary market to accommodate unexpected changes in long-term needs.

Because exchange engages in measures prior to the issuance of DUBLRC meant to help confirm Userbase (UB) quality, define Userbase (UB) scope, and provide fair and reasonable pricing on standardized terms. Many companies may voluntarily become members of the Exchange in an attempt to foster public goodwill and be considered good corporate citizens; this has been a key motivator at the outset of several climate exchanges in recent years.

Another object is to identify strong DUBLRC candidate including identifying that the Userbase (UB) is conducive to non-exclusive licensing, there is observable current or future adoption of the Userbase (UB), the licensable market has multiple potential licensees, the Userbase (UB) can be licensed for multiple applications or fields of use, usage of the Userbase (UB) can be easily "dynamically defined unitized," in that it can be tied to a measure of output or use (e.g., duration of time, number of users, etc.), usage of the Userbase (UB) can be readily monitored and audited. In one embodiment typical DUBLRC Offering from submission to first sale is, from the date that a prospective Userbase (UB) Provider submits an Offering Summary (OS) Document to Exchange for Selection review, the DUBLRC Offering may include the following tasks:

Userbase (UB) Provider / Userbase (UB) Provider Agent submits Offering Memorandum and signs agreement.

Exchange conducts internal verification, validation & background checking and reviews Offering Memorandum for preliminary acceptance by the exchange.

Preliminary acceptance of Offering Memorandum by the exchange and Provider signs a Submission Agreement.

Exchange approaches potential licensees, Offering Memorandum and exchange analysis available for Exchange Member review and comments, Exchange uses 3^rd parties service providers to further evaluate, including search, verify, rake, certify, validate, use analysis, price analysis and valuation, Userbase (UB) Provider/ Userbase (UB) Agent assess all comments and reports, exchange and Userbase (UB) Provider / Userbase (UB) Agent modify Document and submit for final assessment by exchange.

Exchange reviews modified Offering Memorandum, and makes final decision regarding acceptance or rejection of Offering Memorandum and Userbase (UB) Provider pays the commitment fee and grants Exchange Holdings an option on the exclusive license to the relevant Userbase (UB).

Exchange forms an Issuer (a special purpose vehicle/entity (SPV/SPE)), Userbase (UB) Provider assigns or licenses Userbase (UB) to Issuer; Exchange drafts and markets the Authorized Product Presentation & Roadshow.

Issuer enters into exclusive license.

Initial Offering is effective.

Secondary Market opens for trading.

In one embodiment Exchange created to facilitate market-based pricing for Userbase (UB) licenses and acts as an unbiased transaction facilitator. Exchange is driven by community rules, which is a common characteristic of all exchanges, including the most well-known equity and commodity markets. In contrast, non-practicing entities are driven exclusively by their profit motive. Exchange's rigorous selection and acceptance criteria, in addition to a member comment and inspection process is rigorous and should address validity and pricing concerns leading to only strong, quality Userbase (UB) marketed through DUBLRC Offerings. Exchange's only goal is to maintain the integrity of the market-based system for the benefit of all market participants. This system promotes fair, reasonable, and non-discriminatory practices among Userbase (UB)-owners and DUBLRC Purchasers alike. DUBLRC Purchasers are bound by the Exchange Market Rulebook and including the rules and regulations.

In accordance with another aspect of the present invention, a method is disclosed for trading at least one defined license contract relating to userbase rights or a group of userbase rights by a seller of the defined license contract to at least one buyer through a computerized Userbase (UB) exchange. The method includes the steps of: storing in a computerized storage device information describing the seller listing the defined license contract on the computerized Userbase (UB) exchange, storing in a computerized storage device information describing the buyer purchasing the defined license contract through the computerized Userbase (UB) trading exchange, and processing in a microprocessor the clearing of the purchase by the buyer of the defined license contract.

All objects mentioned above are also applied to Deals Trading Exchange and Marketplace and Advertising Space Trading Exchange and Marketplace.

Primary objective of the Deals Trading Exchange and Marketplace is to facilitate in trading Defined Deals Licensing Right Contract (DDLRC). The main Deals Trading Exchange-traded product is a Defined Deals Licensing Right Contract (DDLRC). A Defined Deals Licensing Right Contract (DDLRC) is an exchange-traded non-exclusive license right product, offered on a non-discriminatory basis at a market-based price and with standardized terms. A Defined Deals Licensing Right Contract (DDLRC) contract is priced and sold on a standardized dynamically defined unit basis, where each dynamically defined base is an easily monitored and tracked of that Deals' adoption. The Purchaser of a Defined Deals Licensing Right Contract (DDLRC) is granted the right to use the underlying Deals based on packaged or predetermined or pre-established rules, and conditions for example, the right to use and access certain number of dynamically defined Deals units in acquiring, attracting customers and fulfilling deals to customers. A Defined Deals Licensing Right Contract (DDLRC) is tradable on a secondary market maintained by Deals Trading Exchange and Marketplace. Other object of the Deals Trading Exchange and Marketplace and Defined Deals Licensing Right Contract (DDLRC) model is to address problems with traditional Deals licensing, fulfilling, selling and marketing programs including Lack of contract and valuation standards, Inefficient distribution methods, Lack of market transparency, leading to inadequate price discovery, Supply uncertainty, Inaccessibility to Deals at fair and reasonable prices for smaller market participants. Deals Trading Exchange and Marketplace allows for transparency in licensing of valuable Deals, an exchange standardizes offerings and enables secondary market transactions, an exchange creates market- based price discovery, enabling Defined Deals Licensing Right Contract (DDLRC) Purchasers to obtain Deals at market-determined prices, an exchange allows for open access enabling all qualified buyers to obtain licenses, an exchange platform allows for licensees to obtain Deals on an as- needed basis and/or resell in the secondary market and an exchange model allows for the collection and dissemination of Deals adoption data.

Primary objective of the Advertising Space Trading Exchange and Marketplace is to facilitate in trading Defined Advertising Space Licensing Right Contract (DASLRC). The main Advertising Space Trading Exchange-traded product is a Defined Advertising Space Licensing Right Contract (DASLRC). A Defined Advertising Space Licensing Right Contract (DASLRC) is an exchange-traded non-exclusive license right product, offered on a non-discriminatory basis at a market-based price and with standardized terms. A Defined Advertising Space Licensing Right Contract (DASLRC) contract is priced and sold on a standardized dynamically defined unit basis, where each dynamically defined unit base is an easily monitored and tracked of that Advertising Space's adoption. The Purchaser of a Defined Advertising Space Licensing Right Contract (DASLRC) is granted the right to use the underlying Advertising Space based on packaged or predetermined or pre-established rules, and conditions for example, the right to use and access certain number of defined Advertising Space units in posting pre-determined number of advertisement at per- determined destinations or Advertising Spaces. A Defined Advertising Space Licensing Right Contract (DASLRC) is tradable on a secondary market maintained by Advertising Space Trading Exchange and Marketplace.

Other object of the Advertising Space Trading Exchange and Marketplace and Defined Advertising Space Licensing Right Contract (DASLRC) model is to address problems with traditional Advertising Space licensing, selling and marketing programs including Lack of contract and valuation standards, Inefficient distribution methods, Lack of market transparency, leading to inadequate price discovery, Supply uncertainty, Inaccessibility to Advertising Space at fair and reasonable prices for smaller market participants. Advertising Space Trading Exchange and Marketplace allows for transparency in licensing of valuable Advertising Spaces, an exchange standardizes offerings and enables secondary market transactions, an exchange creates market-based price discovery, enabling Defined Advertising Space Licensing Right Contract (DASLRC) Purchasers to obtain Advertising Spaces at market-determined prices, an exchange allows for open access enabling all qualified buyers to obtain licenses, an exchange platform allows for licensees to obtain Advertising Spaces on an as-needed basis and/or resell in the secondary market and an exchange model allows for the collection and dissemination of Advertising Spaces adoption data.

DETAILED DESCRIPTION OF THE INVENTION

The present invention now will be described more fully hereinafter with reference to the accompanying drawings, which form a part hereof, and which show, by way of illustration, specific exemplary embodiments by which the invention may be practiced. This invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein; rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the invention to those skilled in the art. Among other things, the present invention may be embodied as methods or devices. Accordingly, the present invention may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. The following detailed description is, therefore, not to be taken in a limiting sense.

Throughout the specification and claims, the following terms take the meanings explicitly associated herein, unless the context clearly dictates otherwise. The phrase "in one embodiment" as used herein does not necessarily refer to the same embodiment, though it may. Furthermore, the phrase "in another embodiment" as used herein does not necessarily refer to a different embodiment, although it may. Thus, as described below, various embodiments of the invention may be readily combined, without departing from the scope or spirit of the invention.

In addition, as used herein, the term "or" is an inclusive "or" operator, and is equivalent to the term "and/or," unless the context clearly dictates otherwise. The term "based on" is not exclusive and allows for being based on additional factors not described, unless the context clearly dictates otherwise. In addition, throughout the specification, the meaning of "a," "an," and "the" include plural references. The meaning of "in" includes "in" and "on." In accordance with one aspect of the present invention, a computerized Userbase and/or Deals and/or Advertising Space Trading Exchange is/are disclosed for facilitating the trading of Userbase and/or Deals and/or Advertising Space Rights. The computerized exchange includes at least one defined Userbase and/or Deals and/or Advertising Space license contract relating to Userbase and/or Deals and/or Advertising Space rights or a group of Userbase and/or Deals and/or Advertising Space rights, and a computer-accessible medium configured to allow a plurality of participants to trade the defined license contract. The plurality of participants includes at least one seller having the dynamically defined license contract and desiring to trade the defined license contract. The plurality of participants also includes at least one buyer desiring to obtain the defined license contract.

Userbase (UB) trading exchange & marketplace:

The current market for Userbase ("UB") and sophistication of current exchanges provide an opportunity to develop efficiencies in the Userbase (UB) marketplace and maximize Userbase (UB) valuation through a Userbase (UB) trading exchange. A Userbase (UB) trading exchange may be used for licensing or selling all types of Userbase (UB), including users, customers, prospective customers, visitors, user profile, user data, viewers, readers, shoppers, mobile or mobile service users, government employees, investors, manufacturers, business persons, companies, organizations, professionals, clients, patients, end user, prospective or potential customers, and database, lists, directories of any types of entities. In yet another embodiment of the present invention, the Userbase (UB) may include a group or plurality of types of users, customers, prospective customers, visitors, user profile, user data, and viewers.

A Userbase (UB) trading exchange offers a medium in which Userbase (UB) owners, licensees, or financial investors or speculators may buy or sell defined Userbase (UB) rights through licenses and/or related futures contracts. For example, in accordance with one embodiment of the present invention, a Userbase (UB) trading exchange may be used to buy or sell Userbase (UB) rights through licenses, which may then be used to access or utilize Userbase (UB) for business. In accordance with another embodiment of the present invention, a Userbase (UB) trading exchange may be used to buy or sell speculative Userbase (UB) rights through futures contracts, the goal of which is to earn appreciation by re-selling for a higher price at some time in the future. In accordance with still another embodiment of the present invention, a Userbase (UB) trading exchange may be used to buy or sell a group of Userbase (UB) rights, said Userbase (UB) grouped by said seller and licensed to said buyer.

Key Fundamentals of a Computerized Userbase (UB) Trading Exchange:

Following are descriptions of key elements of a computerized Userbase (UB) trading exchange in accordance with one or more embodiments of the present invention. A computerized Userbase (UB) trading exchange may have some or all of these elements, as well as any additional elements necessary for the setup, execution, and daily operation of a computerized Userbase (UB) trading exchange.

Userbase: Userbase ("UB") includes users, members, customers, clients, registered users, companies, buyers, sellers, connected users, relationships, students, employees, social network registered users, application or service or web site users, visitors, groups or associations or categories of users, set of individuals, end users, credit card users, mobile phone users, dynamic groups (based on location, date & time, activities, actions, events, status & transaction types, , match making, privacy settings, preferences, rules, conditions and other criteria), shareholders, stakeholders, accounts, participants, friends, viewers, subscribers, users of mobile service providers, list of aggregated users, listeners and any type of entities. In one embodiment Userbase includes dynamic Userbase (UB) based on one or more filtering criteria, searching, matching, selections and subscription. In another embodiment Userbase includes updated including added, deleted, and modified user data. In one embodiment Userbase of Provider includes commitment of acquiring particular number of particular type of Userbase for particular buyer within particular duration. Userbase (UB) is a form, of legal entitlement, which allows its owner or holder to control the use, or sale of the Userbase (UB). For example, a Userbase allows the owner or holder to exclude others from practicing business, utilizing or accessing users or data of users. Consumers including advertisers, companies, marketers and other potential holders of Userbase gain the right to access userbase by licensing or purchasing the rights from a Userbase (UB) owner or provider. In a Userbase (UB) trading exchange, certain Userbase (UB) is accepted for listing on the exchange, as described below.

In one embodiment dynamically defined Userbase (UB) provide by owner or Provider includes or package or associate or attach one or more commitments (including direct number of users at buyer's web site, application, service, network, business, number of users convert to members or users of buyer's web site, application, service, network, business, & generate minimum revenue per user, buy number of product or subscribe services by number of users, download number of applications by users, make particular amount of transactions, convert to actual & loyal customers, provide mediation service to route users at buyer's web site, application, service, network, business, display advertisements of buyer's or advertise about buyer's products & services at user's profile or web pages or applications, bundle buyer's products, presentations, marketing material with users of defined Userbase (UB) purchased by buyer, allow to access selective data of selective types of users for selective fields and/or location and for particular duration e.g. UB Unit: 100000 Users or Userbase (UB) , Conditions: (1) Duration: 1 Year (2) Field of Use: Travel (3) Type: Age Range 20 to 30 Years Group (4) Location: U.S.A., India (5) Rights: Present Advertisement at User Profile, Sent E-mail to User, Call User, Present deals and/or job offerings and/or Advertisements and/or applications and/or new features and like, Sent Courier or coupon or gift to user at user postal address, meet personally to user, communicate with user, right or grant to use Userbase (UB) nonexclusive, transferable, sub-licensable, resale, acquire, trade, royalty-free, worldwide license to use (In one embodiment buyer can dynamically select rights of use from list of available or allowed rights defined by seller or owner of Userbase (UB)) (6) Commitments: Convert 200 users as members of buyers (7) No. of Hits (Visits): 1 Million 1 Year) , rights, activities, functions, actions of one or more providers and/or users including rights to use data for particular purpose, rights to communicate with user with user permission, rights to automatically or with permission make user as member of particular web site, application, service, network, social network, shop. In another embodiment buyer can purchase similar types of defined, configured & unitized Userbase (UB) for further additional requirement. In another embodiment Userbase (UB) comprises users from one or more sources (including web sites, applications, services, companies, shops, malls, schools, colleges, cruises, employment exchanges, mobile service providers, agencies, networks) or providers or databases or owners or controllers or agents or managers.

In one embodiment Userbase (UB) unit may be converted to other Userbase (UB) unit or Userbase (UB) unit(s).

In one embodiment Userbase (UB) unit may be preferred Userbase (UB) unit. In one embodiment Userbase (UB) unit may use as collateral for getting loan.

In one embodiment Userbase (UB) unit holder may get bonus Userbase (UB) unit.

In one embodiment Userbase (UB) unit may provide dividend for particular life or duration of Userbase (UB) unit.

In one embodiment Userbase (UB) provider may issue Userbase (UB) unit warrant.

In one embodiment one or more or group(s) of Userbase (UB) units may be split or divide, update, merged, retired, used, expired, listed, re-issued, re-sell, sell, traded, convert, bid, auctioned, sell via deals, discounted, appreciated, pledged, transferred, share, gift, transferred, collaborate, e- commerce, sell via agent or 3^rd parties service providers, grouped, categorized, sell in group(s) & categories, assigned.

In another embodiment Userbase (UB) provider dynamically convert or pre-configured entire user base into meaningful and defined tradable & licensable Userbase (UB) rights. Userbase (UB) provider can use each user into more than one unitize Userbase (UB) and maximize revenue that was not possible before. E.g. Travel web site has 100 millions of user base and said user base are candidate and can utilize for plurality of other ways like other similar or travel related web site, applications, services, social networks, shops, cruises, hotels, motels, guides, restaurants, street hawkers, malls, travel agencies, fashion designers can use selective contextual, unitize & defined Userbase (UB) for selling products & services. Different vendors can select trade and buy different types of dynamically defined contextual Userbase (UB). It may possible one user falls in various types of unitized Userbase (UB).

In another embodiment user is provided with general or domain or category or subject or provider specific dynamic, contextual, and updatable privacy settings interface, wherein privacy settings and interface of privacy settings & agreements are updated as and when required e.g. adding new privacy settings or updating old privacy settings, for selecting various opt-in options, privacy settings, security policies, rules, conditions & preferences for adding users in dynamically defined Userbase (UB) including Userbase (UB) associate rules and conditions types like selecting one or more industries, companies, fields, interests, activities, actions, types of use or access by buyer of Userbase (UB), transaction types in which user(s) is/are interested and allow provider of Userbase (UB) to add user in Userbase (UB) based on selected privacy settings and preferences. In another embodiment revenue generated from exchange and/or seller and/or consumer of Userbase (UB) may be shared with said participating user(s) who provide privacy settings, preferences, user profile, user data, supports, participation, make purchases or transactions, become members, subscribe services, provide or allow monitoring, tracking, recording of user actions, locations, activities, logs, transactions, events, status, message stream and any types of user generated or user related or associate or attach or connected data based on one or more criteria, calculations, and revenue sharing models. In another embodiment Exchange or central unit can centrally provide user profile management interface(s) and can provide general or domain or category or subject or provider specific dynamic, contextual, and updatable privacy settings interface(s).

In another embodiment Exchange or central unit anoj/or Userbase (UB) provider(s) is/are provided with general or domain or category or subject or provider specific dynamic, contextual, and updatable online, smart client enabled interface(s), system(s), service(s) for automatically based on settings and/or manually creating, defining, associating (rules, conditions, privacy settings, agreements, commitments & access or use rights & settings), updating, categorizing, applying, submitting, requesting, registering, certifying, rating, ranking, verifying, validating, posting, issuing, processing, evaluating, insuring, valuing, grouping or pooling with other Userbase (UB) of exchange, making searchable, buying, selling, transacting, licensing rights of unitize or defined Userbase (UB), trading, marketing, presenting, monitoring, tracking, accounting, supporting, auditing, maintaining and managing one or more Userbase(s) (UB). In another embodiment said various functions, actions, tasks, requests, procedures, management and transactions are undertaken by exchange(s), investment bank(s), underwriter(s), agencies, one or more service providers, 3^rd parties' service providers, users, buyers of Userbase(s) and any combination thereof. In another embodiment Userbase (UB) provider(s) is/are provided with interface for facilitating buyers of Userbase (UB) or automatically and/or manually fulfilling commitments associate with Userbase (UB) or post management of Userbase (UB) associate things including automatically and/or manually routing users from provider's web sites, applications, features of web sites, social networks, devices, business to buyer's web site, applications, services, social networks and business, ask users of respective Userbase (UB) to opt-in or allow buyer of Userbase (UB) to become members, buy products & services, communicate with buyer and like, monitoring, tracking use or access of each Userbase (UB) of each buyer. In another embodiment member, prospective or actual buyer, consumer and investor is provided with management of Userbase (UB) interface for searching, matching, selecting, filtering, sorting, grouping, categorizing, referring, sharing, bookmarking, indicating interests, ordering, bidding, purchasing, acquiring, trading, re-selling, viewing details & prospectus or presentations, managing, view reports, notifications, orders status, trades status, pricing details & daily market summary in real-time, manage account(s), manage or view user profile, payments information, social network(s) or group(s) & portfolio of Userbase (UB), of one or more or group(s) of Userbase (UB) of one or more or group(s) or pools of Userbase (UB) Providers.

In another embodiment actual consumer is provided with management of Userbase (UB) interface including using, accessing, consuming, monitoring, tracking, metering, reporting, accounting, and managing Userbase (UB) as per Userbase (UB) associate rules, conditions, commitments by purchase or consumer, obligations, rights, terms, conditions. Consumer of Userbase (UB) can view status of Userbase (UB), view converted Userbase (UB) into customers, members, subscribers, view revenue, transactions, hits, user activities, behavior, logs, actions of Userbase (UB). In another embodiment consumer of Userbase (UB) are enabled to manage pluralities of Userbases (UB).

In another embodiment Userbase (UB) Owner or Provider can define unitize Userbase (UB) and directly register or making them available or searchable to prospective buyers and/or sell or bid or transfer or provide as free or provide via sponsors Userbase (UB) to consumer or investor or controller or manager or database(s) or bidder of Userbase (UB) at or from or via Userbase (UB) Marketplace. In another embodiment various functions, activities, actions, workflow, participating 3^rd parties, steps, procedures and modules discussed throughout the specification are optional, and procedures, modules & steps take place in any order, including registering, verifying, validating, rating, ranking, certifying, insuring, valuing, providing or disclosing details, defining, making due diligence, listing, offering, follow-up offering, authorizing, issuing, biding, investment banking, getting services from 3^rd parties service providers, getting approval of users, exchanges and/or government, selling to investors and underwriting of Userbase (UB).

Userbase (UB) Owner or Provider: The Userbase (UB) owner (licensor) provides licensing and sub- licensing rights to licensees in exchange for royalties or other compensation as stipulated by the license agreement. In accordance with one embodiment of the present invention, a Userbase (UB) owner licenses the Userbase (UB) to an investment bank in exchange for a cash payment. In accordance with another embodiment of the present invention, an Userbase (UB) owner performs the listing and underwriting of Userbase (UB) license contracts itself and without the assistance of an Userbase (UB) investment bank. The Userbase (UB) owner may include multiple individuals and/or entities. For instance, the Userbase (UB) owner may include all of the owners of various Userbase (UB) rights relating to a specific product, industry, category, keyword, location, language, attributes or properties, activities, actions, transaction types, events, status, fields, rules, conditions, criteria, features, qualities, age group, gender, income range, qualifications, interests, profile fields & data. In another embodiment Userbase (UB) Provider can provides Userbase (UB) with conditions & commitments to buyer or controller or manager for increasing revenue from said provided user base and share revenue with said buyer or controller or manager who increases revenue from said user base. In one embodiment buyer or controller or manager of Userbase (UB) can bid for increasing revenue per user and provider can provide Userbase (UB) based on highest bid from buyer or controller or manager. In another embodiment buyer or controller or manager can increases revenue per user by introducing new or innovative applications, services, offers, schemes, plans, management, features, patented products & services, provide innovative advertising, entertainment, business and e-commerce applications, features, platforms & services. In another embodiment Userbase (UB) Provider can dynamically update, route & share one or more types or selective Userbase (UB) as per defined contract to one or more buyers or controllers or managers at one or more destinations including databases, networks, applications, services, web sites and physical locations like shops, malls & public places.

In another embodiment Userbase (UB) Provider can provides Userbase (UB) to other Userbase (UB) Provider(s).

In another embodiment two or more Userbase (UB) Providers can collaboratively or in group or in categories can provide Userbase (UB). In another embodiment sources of Userbase (UB) including one or more databases, repositories, lists, web sites, applications, services, networks, devices, sensors, social networks, physical locations.

In another embodiment Userbase (UB) Provider can directly register (post, submit, synchronize, list, present, publish, share, sent via email or other communication medium, make searchable, validate, certified, verify, test, rate, rank) and/or trade (discussed throughout the specification) and/or collaborate, orchestrate, federate, group, partnership with other Userbase (UB) Providers and/or sell or sell based on negotiations or sell based on deals (e.g. if number of buyers accept particular deals within particular period then deals is executed otherwise fails) or sell via agent or 3^rd parties mediation or allow to re-sell or sell as free or based on sponsor's Ad. supports or allow first for trail and then allow for purchase and/or advertise or promote or market and/or allow for subscription based on various subscription charges models including updates, upgrades, supports, level & types of commitments, ranks, &verifications, duration range like monthly, 30 days, types, categories & number of users, ratings, included various rights & purposes of Userbase usage & access dynamically and/or bid or auctioned and/or deal (integrate or synchronize or provide via web services, paper form, email, database & other communication mediums and interfaces or provide based on business process, privacy settings, preferences, security policies, & rules) and/or e- commerce one or more or group(s) or poll of defined or customized or dynamic unitized Userbase (UB) rights at Userbase (UB) Marketplace and/or Deals and/or E-commerce and/or Auction and/or Social Network and/or Search Engine web site or smart client applications or any other types of interface(s) or networks or devices or communication mediums.

In another embodiment Userbase (UB) Provider can accept order from buyers or subscribers and provide customized dynamically defined unitized Userbase (UB) rights as per buyer's or re-seller's or consumer's or subscriber's requirements. Userbase (UB) Investment Bank: In accordance with one or more embodiments of the present invention, investment banks receive the Userbase (UB) rights from the Userbase (UB) owner and package them for listing or inclusion on the Userbase (UB) trading exchange. Specifically, an investment bank rates or ranks, certify, verify, validate, categories, insures, and values the Userbase (UB), as described below. Additionally, the investment bank may perform other functions such as underwriting the licensing transaction, or the Userbase (UB) investment bank may work with a separate underwriter or an underwriting group to carry out the underwriting processes. Further, the investment bank may certify that Userbase (UB) license contracts comply with the regulations of trading and the requirements of listing on the Userbase (UB) trading exchange. The investment bank may then list the Userbase (UB) on the Userbase (UB) trading exchange and sub-license the Userbase (UB) to perspective buyers.

Underwriter: The Userbase (UB) investment bank and/or Userbase (UB) trading exchange may retain a separate underwriter or an underwriting group to carry out the due diligence and underwriting processes. Alternatively, the underwriting process may be carried out by one or more of the Userbase (UB) owner, Userbase (UB) investment bank, and/or Userbase (UB) trading exchange. The underwriter reviews information relating to the Userbase (UB) submitted by the Userbase (UB) owner and evaluates the deal, performs due diligence, and may recruit a underwriting group. The underwriter may negotiate an underwriting agreement with the Userbase (UB) investment bank and/or Userbase (UB) trading exchange, and based on the agreement, the underwriter may purchase a certain volume of the Userbase (UB) licensing contracts as part of the initial sale or offering.

Computerized Userbase (UB) Trading Exchange: The computerized Userbase (UB) trading exchange monitors disclosures and may guarantee and/or clear transactions similar to today's commodities and futures exchanges, in addition to other functions performed by today's exchanges. The Userbase (UB) trading exchange may monitor and/or enforce regulations relating to trading, including rules & regulations created by the exchange as well as governmental rules & regulations. Further, the Userbase (UB) trading exchange may monitor and/or enforce requirements for listing Userbase (UB) license contracts on the exchange. After the initial offering, Userbase (UB) pricing is achieved by continuous or day-to-day trading, as described below. The Userbase (UB) trading exchange keeps track of pricing information and provides pricing information on a real-time basis. Pricing information may be provided in any m'edium including newspaper, ticker, e-mail, webpage medium. Additionally, the Userbase (UB) trading exchange may provide pricing information in the form of industrial averages or indices or indexes, which may be based on average pricing information for license contracts relating to various products, industries, companies, categories, keywords, locations, languages, attributes or properties, activities, actions, transaction types, events, status, fields, rules, conditions, criteria, features, qualities, age group, gender, income range, qualifications, interests, profile fields & data.

The Userbase (UB) trading exchange is computerized and Userbase (UB) owners, Userbase (UB) investment banks, Userbase (UB) investors, and licensees can access the Userbase (UB) trading exchange through the internet by accessing a website of the Userbase (UB) trading exchange, through other computerized systems or networks such as NASDAQ and/or the NASDAQ and/or the BSE and/or the NSE portal or online, offline, smart client, peer to peer application or service or device or network or framework or infrastructure or system or platform or interface, and/or through other online connections or portals or communication medium or communication interfaces. The Userbase (UB) trading exchange may have an independent computerized platform with its own servers and databases. In another embodiment, the Userbase (UB) trading exchange is hosted on third-party networks or computerized systems. As one example, the Userbase (UB) trading exchange may be implemented on a hosted network with information stored on one or more databases that may be part of the hosted network or may be accessible to but separate from the hosted network.

The Userbase (UB) trading exchange maintains electronic information relating to the defined license contracts that are listed on the exchange. The Userbase (UB) trading exchange also maintains electronic information relating to the Userbase (UB) owners, Userbase (UB) investment banks, Userbase (UB) investors, and licensees. The information is stored in one or more databases maintained by or at the management of the Userbase (UB) trading exchange.

Userbase (UB) Investors: Userbase (UB) investors (which may include speculators, market makers, and arbitrageurs) add liquidity to the market. Userbase (UB) investors purchase Userbase (UB) licensing and/or futures contracts with the goal of re-selling the contracts at higher prices sometime in the future. In some embodiments of the present invention, the Userbase (UB) investors may act on behalf of licensors or licensees.

Licensees: Licensees are the ultimate buyers of the Userbase (UB) rights and consumers of the Userbase (UB) trading exchange. Licensees purchase Userbase (UB) licensing in order to access or utilize userbase. In some embodiments of the present invention, the licensee also may serve as the Userbase (UB) investor. Monitoring, tracking & auditing use or access of Userbase (UB) or Accounting Audit: refers to a review of all relevant records to confirm that the reported uses or access identified by the purchaser or buyer or licensee and/or identified in the Offering or Purchase Agreement as falling within the scope of the Authorized Product is correct.

Applicable Laws: means any Statute, ordinance, judicial decision, license, executive order, or a regulation having the force and effect of law, that determines the legal standing of a case or issue. 3rd Parties Service Providers: refers to person or association or group(s) of persons or companies or organizations that enters into agreement with the Exchange and provides various services to Exchange, Members of Exchange, Investors of Exchange, buyers and sellers of Exchange and agrees to follow rules & regulations of Exchange and Government. Authorized Defined Userbase Licensing Right Contracts (DUBLRC) means DUBLRC authorized by the Exchange for an Offering and subsequent trading on the Exchange.

Consumption: means the exercise by a Member of Userbase rights in an Authorized Defined Userbase Licensing Right Contracts (DUBLRC) purchased in accordance with the terms of any applicable Purchase Agreement.

Exchange Member: means a person that is a Member of Exchange including but not limited to Buyer, Seller, Investors, 3^rd parties Service Providers. DUBLRC based on rules, conditions and commitments: means the use or access or re-sell or manage Userbase (UB) based on one or more rules, conditions and commitments and the commercial fields or applications, which are included within the scope of the license granted in a Purchase Agreement. Initial Offering: means the first group of Tranches of an authorized DUBLRC that is published in an Offering Memorandum and available for purchase through the Exchange.

Follow-on-offering: means an additional Tranche of an authorized DUBLRC after its initial offering as published in an Offering Memorandum has been completed and available for purchase through the Exchange.

Userbase (UB) Agent: means any individual or an entity that provides assistance to a Provider in Identifying Authorized DUBLRC applicant, submitting an Offering Memorandum for Authorized DUBLRC application, seeking approval of the listing of Authorized DUBLRC on exchange, preparing Offering Memorandums, promoting Authorized DUBLRC to potential purchasers, listing Authorized DUBLRC on the secondary market. Exchange Market Rulebook: means a set of rules by which the members of a self-regulatory organization must operate i.e. the rules & regulation of the Exchange and any interpretation, stated policy or instrument corresponding thereto, as adopted, amended, or supplemented from time to time by the Exchange.

Issuer: Issuer is a legal entity that develops, registers, assigned, licensed and sells DUBLRC through the Exchange.

Listing: means the first time an Authorized DUBLRC is available for purchase and sale through the Exchange.

Member: means a person enters into a Member Agreement with the Exchange.

Offering: means an Initial Offering and Follow-On Offering that is available for purchase through the Exchange.

Offering Memorandum or Offering Circular: An offering memorandum (OM) or offering circular (OC) is a type of prospectus (finance) for a DUBLRC that discloses the proposed terms and conditions for a authorized DUBLRC to be listed on exchange and is submitted to the Exchange for review prior to being shown to Members.

Purchase Agreement: refers to an agreement between an issuer and a purchaser that sets forth all of the terms and conditions regarding the purchase of the authorized DUBLRC. Purchaser: means an Exchange Member that has purchased or otherwise acquired an authorized DUBLRC through an Offering or in the Secondary Market.

Registry: means a Database or repository that enables official records and transfer mechanism of authorized DUBLRC.

Secondary Market: means the venue maintained by Exchange where authorized DUBLRC may be sold and purchased after such authorized DUBLRC are acquired through an Initial Offering or Follow-On Offering. Settlement Bank: The entity that maintains cash accounts used to settle payment obligations associated with transactions. The settlement bank may be either a commercial bank, the settlement system itself or a central bank.

Provider of DUBLRC ("Provider"): means a Userbase (UB) owner or provider or manager or controller who has assigned or licensed Userbase (UB) rights to an issuer for purpose of listing one or more authorized DUBLRC based on such assigned or licensed Userbase (UB) rights. Trading Platform: refers to Exchange's system for posting or submitting bids and offers to purchase and/or sell authorized DUBLRC that is used to execute trade among Members.

Tranche: means a predetermined number of unique authorized DUBLRC comprising one part of an Offering for sale to Purchasers at the price published in the Offering Memorandum

Transfer: means the assigning of authorized DUBLRC from one Registry Account to another Registry account. Unit Base: means defined use or access of Userbase (UB) that are within the scope of license for a single DUBLRC.

Defined Userbase Licensing Right Contracts (DUBLRC): means a non-exclusive or exclusive license of a particular or defined or dynamically defined Unit Base of the dynamically defined Userbase (UB) described in the Offering Memorandum or Offering Circular and Offered on the Exchange.

For purposes of illustration only, a Userbase (UB) trading exchange may be thought of as a hybrid of today's stock and commodities exchanges. For example, the initial offering of rights to a particular Userbase (UB) may be modeled after a stock initial public offering ("IPO") on a traditional stock exchange.

In the first step of a Userbase (UB) initial offering, the Userbase (UB) owner identifies Userbase (UB) that it desires to license. Alternatively, the Userbase (UB) trading exchange and/or a Userbase (UB) investment bank may approach the Userbase (UB) owner to solicit interest in listing the Userbase (UB) rights on the exchange. The Userbase (UB) owner may execute a mutual nondisclosure agreement with the Userbase (UB) trading exchange and/or Userbase (UB) investment bank prior to making an application. A mutual non-disclosure agreement allows the Userbase (UB) trading exchange and/or Userbase (UB) investment bank to share confidential information relating to the Userbase (UB) with one or more underwriters that assist with the listing and underwriting process.

The Userbase (UB) owner then submits a schedule, agenda, plan, program & list(s) of Userbase (UB) to be listed on the Userbase (UB) trading exchange. The Userbase (UB) owner also may submit one or more of the following: a checklist covering key representations and terms from any seller agreement or defined license contract (including, for instance, field of use, geographical restrictions, among others); any due diligence checklist, including validity opinions and/or analyses such as authorized userbase statistics searches, company records, news, web resources, 3^rd parties database and reports on userbase, userbase analyses such as ranks, quality, opt-in, and prior licensing experience; descriptions of the Userbase (UB) to the licensed, including expected commercial embodiments in which the Userbase (UB) could be accessed or used, and market analyses; any financial information relating per user revenue, income, advertisement revenue and/or licensing revenues. The Userbase (UB) owner may submit Userbase (UB) to be listed individually on the Userbase (UB) trading exchange as well as Userbase (UB) to be listed together as a group.

The Userbase (UB) owner then solicits bids from the Userbase (UB) trading exchange and/or Userbase (UB) investment banks to perform the listing and underwriting process. Alternatively, the Userbase (UB) owner may perform the listing and underwriting process itself.

If the Userbase (UB) owner utilizes an Userbase (UB) investment bank, then Userbase (UB) investment banks bid on the listing and underwriting process, and the Userbase (UB) owner selects one of the investment banks, typically the lowest bidder, to carry the process forward. Investment banks typically work out a fee structure for the listing and underwriting process, which may be fixed fees, success or percentage fees based on the success of the Userbase (UB) initial offering, or a combination of both fixed and success fees. Next, Userbase (UB) trading exchange and/or the selected Userbase (UB) investment bank may begin the due diligence phase of the listing process. As described below, the due diligence phase includes: packaging the Userbase (UB) for listing; performing legal analysis of the strength and ownership of the Userbase (UB), including validity and quality; performing market analysis of the Userbase (UB) and require or benefit from licensees to the Userbase (UB), including a determination of the likely market size and market segments; performing valuation analyses, including a determination of the likely range of royahies; and marketing the Userbase (UB). The due diligence phase may be conducted by the Userbase (UB) owner and/or the Userbase (UB) investment bank. Alternatively, the due diligence phase may be contracted out to lawyers, economists, marketing firms, or other specialists and third parties.

By packaging the Userbase (UB), the Userbase (UB) owner (or, for example, marketing firms) determine which of the relevant Userbase (UB) should be included in the listing. For instance, a Userbase (UB) owner may only have one type of Userbase (UB), and only that Userbase (UB) would be listed. But in instances where the Userbase (UB) owner has plurality of Userbase (UB) or multiple related Userbase (UB), determining which Userbase (UB) should be included in a single listing may require careful consideration. For example, Userbase (UB) may be grouped by product or product group or service or service group, such as all of the Userbase (UB) related to a particular line or business. As another example, Userbase (UB) may be grouped by categories or keywords. In accordance with one embodiment of the present invention, the Userbase (UB) may be grouped such that the defined license contract that is listed provides for the licensing of a plurality of Userbase (UB). Userbase (UB) may be placed in a group according to one or more requirements set by the Userbase (UB) trading exchange and/or the selected Userbase (UB) investment bank. For instance, consideration of whether Userbase (UB) should be included in a particular group may turn on a consideration of quality and/or valuation metrics relating to the Userbase (UB) and may be permitted based solely upon the Userbase (UB) meeting established threshold values for such ^' metrics. Such metrics may include the Relevance and/or Userbase (UB) Quality Scores. Inclusion of certain Userbase (UB) in a particular group also may turn on the Userbase (UB) owner, who may requesting the Userbase (UB) trading exchange and/or the selected Userbase (UB) investment bank to place certain Userbase (UB) in a particular group. The legal analysis of the Userbase (UB) is to determine the strength, or at least an opinion of the strength, of the Userbase (UB). Additionally, userbase analysis reports may be made to determine the Userbase (UB)'s scope of coverage. It also may be important to ensure that certain formalities have been followed, such as proper recordation of any assignments. As another example, with Userbase (UB), a search and/or consumer surveys may be conducted to determine the brand recognition or strength of the Userbase (UB). Also, it may be important to determine whether formalities have been followed, such as monitoring, tracking, storing or timely filing of statements of userbase rank, quality, revenue per user and/or advertisement revenue per user.

Valuation of the Userbase (UB) may involve the consideration of numerous factors, such as the strength of the Userbase (UB), the ability to use or access or the availability of substitute or competing Userbase (UB), the market need for the Userbase (UB), and/or the market size and number of parties that may be benefit from or require licensing. Also, valuation may depend on the quantity of Userbase (UB) packaged together in the listing. Valuation may require the consideration of 3^rd parties' service providers including hit statistics, revenue per user earned, quality & rank of users, location & language of users. Additionally, third party ratings or assessments of Userbase (UB) may be helpful in determining the value of the Userbase (UB).

Upon completion of the due diligence phase, the Userbase (UB) trading exchange and/or Userbase (UB) investment bank determines whether or not the Userbase (UB) should be listed on the Userbase (UB) trading exchange based on the due diligence review. This determination is based on particular underwriting criteria and may further include the determination of an underwriter. As with all risks, some underwriters and investment banks are more conservative than others and may have different standards in evaluating the above factors of the due diligence review. Should the Userbase (UB) trading exchange and/or Userbase (UB) investment bank accept the Userbase (UB) for listing on the Userbase (UB) trading exchange, the Userbase (UB) trading exchange and/or Userbase (UB) investment bank assigns a listing price and provides an estimate of the cash from listing the Userbase (UB) to the Userbase (UB) owner.

At this point, the Userbase (UB) trading exchange and/or Userbase (UB) investment bank may use an underwriter to accept and underwrite the listing and the license contracts. For instance, the underwriter, as lead with an underwriting group or acting alone, may decide to purchase a certain amount of license contracts at a predetermined price as part of an initial sale of the Userbase (UB) rights. The underwriter may execute a mutual non-disclosure agreement with the Userbase (UB) trading exchange and/or Userbase (UB) investment bank and, in exchange, the Userbase (UB) trading exchange and/or Userbase (UB) investment bank provides the information submitted by the Userbase (UB) owner and any internal analyses, processing or evaluations. The underwriter may perform its own due diligence in analyzing the deal or it may recruit an underwriting group. The underwriter also may execute an underwriting agreement with the Userbase (UB) trading exchange and/or Userbase (UB) investment bank.

If the listing price is satisfactory, the Userbase (UB) owner may grant the Userbase (UB) investment bank an exclusive license for the Userbase (UB) with the right to sub-license on a limited (e.g., quantity) non-exclusive basis. In accordance with one embodiment of the present invention, the Userbase (UB) owner may retain a non-exclusive right to access or use the Userbase (UB) at no cost or at a reduced cost. In accordance with another embodiment of the present invention, the Userbase (UB) investment bank may obtain an exclusive license.

The Userbase (UB) trading exchange may issue an offering-memorandum pursuant to and consistent with Rule 144A of the Securities Act of 1933 addressing one or more of the following: a schedule of the Userbase (UB) rights to be listed and the products or services or business or purpose with which the Userbase (UB) rights may be used pursuant to the license contract; a description of the Userbase (UB) rights to be listed; a description of the market for the listed Userbase (UB) rights; a comparison with other known competing Userbase (UB); Userbase (UB) owners' projections of per user revenue, if applicable; if an industry-accepted standard exists, any comparison and/or likelihood of adoption as a standard; any validity analyses, risk factors, and any fees; and Userbase (UB) trading exchange rules and disclosures, including underwriting disclosures, Userbase (UB) trading exchange's right to enforce and settlement policies, buyer obligations to report licensing usage, Userbase (UB) trading exchange's right to audit, and any restrictions or policies with respect to resale, and sublicensing.

Upon receiving the exclusive license, the Userbase (UB) investment bank may prepare a Userbase (UB) prospectus and/or other marketing materials to attract potential licensees, investors, and/or speculators. These materials likely include information obtained from the due diligence review. For instance, the materials may include: a listing of the Userbase (UB) included in the non-exclusive license; legal analysis of the strength of the Userbase (UB); the terms of the non-exclusive license contract including the number of times or duration or location the userbase access and the duration of the contract; portions of the valuation analysis; when and under what terms additional licenses may be made available (e.g., if license contracts trade for more than a certain value for more than a specific number of continuous trading days, a new release of licenses will be made available).

Next, the Userbase (UB) owner and/or Userbase (UB) investment bank prepares for the initial offering of the Userbase (UB) rights. As with stock IPOs, the Userbase (UB) owner and/or Userbase (UB) investment bank seeks to list certain Userbase (UB) license contracts on the Userbase (UB) trading exchange. The initial offering may be based on a certain quantity of Userbase (UB) license contracts, a certain duration for the Userbase (UB) license contracts, or a combination of both quantity and duration.

The Userbase (UB) trading exchange may schedule the date on which the license contracts will first trade and the initial offering price. On the date of the initial trade, the Userbase (UB) trading exchange and/or a clearinghouse, such as the NASDAQ portal or the Depository Trust Clearing Corporation ("DTCC"), will have the number of electronic certificates authorized for the first issue on hand. The Userbase (UB) trading exchange and/or the clearinghouse will disseminate live or realtime license contract trading information, such as the bid or offer and details relating to the last trade. The underwriter will sell through its volume commitment first, and then the Userbase (UB) trading exchange pays a flat fee for each license contract that issues.

Then, the Userbase (UB) trading exchange allows the Userbase (UB) license contracts to be listed on the exchange. The Userbase (UB) license contracts may be listed by members or member firms of the exchange, which may include Userbase (UB) investment banks or other investors. Alternatively, the Userbase (UB) license contracts may be listed by the Userbase (UB) owner.

The Userbase (UB) trading exchange carries out duties which may be similar to current stock exchanges. For example, the Userbase (UB) trading exchange monitors disclosures, guarantees transactions, and clears transactions. The Userbase (UB) trading exchange may monitor and/or enforce any trading regulations, including regulations enacted by the exchange and/or any governmental regulations. Alternatively, this function in whole or in part also may be carried out by Userbase (UB) investment banks. Additionally, the Userbase (UB) trading exchange may monitor and/or enforce any requirements of listing on the exchange. Alternatively, monitoring and/or enforcing of any listing requirements may be carried out, in whole or in part, by Userbase (UB) investment banks. Listing requirements, which may be created by the exchange, may include considerations such as whether competent Userbase (UB) available, Userbase (UB) analysis searches have been conducted for Userbase (UB) verification, validation, quality, rank, revenue per user; and/or whether any opinions of counsel have been made. Based on listing requirements such as the above, the Userbase (UB) license contracts may be listed separately on the exchange under different types or classes. One or more of the above requirements and/or considerations may be used in listing the Userbase (UB) license contracts on the exchange.

Investors, licensees, and licensors may purchase the Userbase (UB) license contracts from the Userbase (UB) trading exchange. Investors purchase Userbase (UB) license contracts with the goal of seeking appreciation or re-selling at a higher price at some time in the future. In this sense, the Userbase (UB) license contracts are similar to a futures contract. Licensees, on the other hand, purchase the contracts in order to use, or access the Userbase (UB). In this sense, licensees take delivery of the actual license. With respect to Userbase (UB) license contracts relating to groups or collections of Userbase (UB), licensees take delivery of licenses to each of the Userbase (UB) contained by the group. Unused Userbase (UB) license contracts may be re-listed at a later time on the Userbase (UB) trading exchange upon an audit of current operations indicating that the Userbase (UB) is no longer being used or accessed is within levels considered acceptable by the license. Further, if future operations require a license and the licensee has sold the license through re-listing, then the licensee will need to acquire a new license from the Userbase (UB) trading exchange in order to access or use Userbase (UB).

In accordance with one embodiment of the present invention, grouped Userbase (UB) that is listed on the Userbase (UB) trading exchange may provide the Userbase (UB) owner with royalties relating to all of the Userbase (UB) contained by the group. For instance, royalties may be derived based on the number of Userbase (UB) in the group. As another example, royalties may be derived based on a weighting formula. The weighting formula may assess a royalty for each Userbase (UB) wherein the value of the royalty is based on one or more requirements, such as quality or value metrics.

Day-to-Day Transactions of Userbase (UB) Rights:

For purposes of illustration only, a Userbase (UB) trading exchange may be thought of as a hybrid of today's stock and commodities exchanges. For example, day-to-day transactions of rights to a certain listed Userbase (UB) may be modeled after a traditional commodities exchange where contracts are traded on a daily basis. As part of the first step of a typical day-to-day transaction of Userbase (UB) rights, the owner or seller of at least one Userbase (UB) license contract lists the contract and an asking or specified price on the Userbase (UB) trading exchange. The Userbase (UB) license contracts may relate to a specific or individual Userbase (UB) or may relate to a group containing a plurality of Userbase (UB). In situations where multiple contracts are owned, the Userbase (UB) license holder may list multiple if not all of the license contracts on the exchange. The Userbase (UB) license holder may perform the listing itself or it may retain an exchange member to perform the listing. The Userbase (UB) license holder may be an investor or speculator who is re-selling the license contract for a higher price. Alternatively, the Userbase (UB) license holder may be a licensee who no longer needs the license, as described below, or is selling excess license contracts. The Userbase (UB) trading exchange and/or third-party networks such as NASDAQ portal host the secondary market, which may be brokered or non-brokered. Through the Userbase (UB) trading exchange, buyers determine whether or not demand is sufficient to buy the license contract for the Userbase (UB) license holder's specified price as listed on the exchange. If buyers are unwilling to pay the specified price, then the seller retains the license contract until such time when the price becomes more attractive in the market. Alternatively, the seller may lower the asking price to attract a buyer, which may be necessary to sell the license contract if expiration is imminent. With respect to groups or collections of Userbase (UB), the market prices may reflect or be indicative of the value of the underlying Userbase (UB) considered separately. The inclusion of additional Userbase (UB) in a particular group may impact market prices based on the value of the additional Userbase (UB) and/or the sum total value of the Userbase (UB) in the group.

If buyers are willing to pay the specified price, then the sale moves forward towards closing. Typically, an exchange member purchases the license contract on behalf of the buyer at the specified price, and the Userbase (UB) trading exchange clears the transaction. In most any situation, the Userbase (UB) trading exchange monitors any disclosures and guarantees and clears the transaction. With investors, the buyer may hold the license contract until such time that the price becomes attractive for the buyer to sell the contract. If expiration is imminent, the buyer may be forced to sell the license contract, perhaps even at a discounted price.

In the situation of a licensee or licensor, the buyer may hold the contract beyond expiry and take delivery of the actual license. For instance, a licensee may require the actual license in order to user or access the Userbase (UB). Typically, the actual license is delivered by the specialist holding the license.

Where delivery of the actual license has occurred, the holder of the license may only re-list the license upon an audit of current operations indicating that the Userbase (UB) is no longer being used or accessed is within levels considered acceptable by the license. Further, if future operations require a license and the licensee has sold the license through re-listing, then the licensee will need to acquire a new license from the Userbase (UB) trading exchange in order to user or access Userbase (UB).

The Userbase (UB) trading exchange retains the right to audit any Userbase (UB) owner at its discretion using an internal or third-party auditing team. For instance, one auditing scenario may require that all buyers that hold license contracts as of the end of a particular quarter must report their license contract usage to the Userbase (UB) trading exchange within a specified amount of time following the quarter-end. The Userbase (UB) trading exchange then reports to the market, through its website or other reporting mediums, the individual usage numbers per buyer (e.g., Buyer A holds 1 ,200,000 license contracts and has consumed 800,000 as of the most recent quarter-end) and may report the identities of the specific buyers. The Userbase (UB) trading exchange may choose to report usage information only if a buyer is holding more than a specified percentage of the original issue amount of the license contracts. The Userbase (UB) trading exchange also may report other details relating to the status of listed license contracts, such as any supplemental information or material disclosures regarding the Userbase (UB) or Userbase (UB) rights. For instance, the Userbase (UB) trading exchange may announce the updation of quality of Userbase (UB). While contracts are listed on the Userbase (UB) trading exchange, the Userbase (UB) investment bank that initially listed the transaction or its agents may encourage potential licensees to purchase licenses from the exchange. Conducting a licensing and/or marketing campaign often fosters interest in the licenses, which may generate activity in the market and ultimately raise the exchange prices and Userbase (UB) value.

Depending on trading activity, it may be necessary to release additional license contracts if available. For instance, if license contracts trade for more than a certain value for more than a specific number of continuous trading days, a new release of licenses may be warranted. The initial offering stipulates the conditions under which additional licenses may be released. As with the initial offering, the release of additional licenses may be based on a certain quantity of Userbase (UB) license contracts, a certain duration for the Userbase (UB) license contracts, or a combination of both quantity and duration. For example, the initial offering may stipulate that a release often new license is warranted when trading of the existing licenses exceeds $1 ,000,000 for more than a thirty- day trading period. The second offering of new licenses may stipulate the conditions under which yet another release of new licenses may be warranted. Additional licenses are released in a manner similar to the initial release described above. The new licenses are then bought and sold as described above with respect to day-to-day transactions.

In accordance with one embodiment of the present invention, the Userbase (UB) owner of a group of Userbase (UB) may wish to include additional Userbase (UB) in the group. The Userbase (UB) trading exchange and/or the selected Userbase (UB) investment bank may permit the inclusion of additional Userbase (UB) according to one or more requirements. For instance, consideration of whether Userbase (UB) should be included in a particular group may turn on a consideration of quality and/or valuation metrics relating to the Userbase (UB) and may be permitted based solely upon the Userbase (UB) meeting established threshold values for such metrics. Such metrics may include the Relevance and/or Userbase (UB) Quality Scores. Inclusion of certain Userbase (UB) in a particular group also may turn on the Userbase (UB) owner, who may petition the Userbase (UB) trading exchange and/or the selected Userbase (UB) investment bank to place certain Userbase (UB) in a particular group.

Deals (DL) trading exchange & marketplace:

The current market for Deals ("DL") and sophistication of current exchanges provide an opportunity to develop efficiencies in the Deals (DL) marketplace and maximize Deals (DL) valuation through a Deals (DL) trading exchange. A Deals (DL) trading exchange may be used for licensing or selling all types of Deals (DL) including deals related to tours, travels, cruise, food & drinks, events & activities, health, beauty & spa, home & auto, shopping, education, movies, shows, tickets, sports, arts, realties, infrastructures, intellectual properties including patents, copyrights, brands, & rights, lands, commodities, products, services, applications, users, investments, local deals, e-commerce, auctions, bids, , and plurality types, categories, fields, groups, pool, curated, collection of possible deals. In yet another embodiment of the present invention, the Deals (DL) may include a group or plurality of types of Deals (DL).

A Deals (DL) trading exchange offers a medium in which Deals (DL) owners, licensees, users, financial investors or speculators may buy or sell defined Deals (DL) rights through licenses and/or related futures contracts. For example, in accordance with one embodiment of the present invention, a Deals (DL) trading exchange may be used to buy or sell Deals (DL) rights through licenses, which may then be used to access or utilize Deals (DL) for business or personal use. In accordance with another embodiment of the present invention, a Deals (DL) trading exchange may be used to buy or sell speculative Deals (DL) rights through futures contracts, the goal of which is to earn appreciation by re-selling for a higher price at some time in the future. In accordance with still another embodiment of the present invention, a Deals (DL) trading exchange may be used to buy or sell a group of Deals (DL) rights, said Deals (DL) grouped by said seller and licensed to said buyer or used by user.

Key Fundamentals of Computerized Deals (DL) Trading Exchange:

Following are descriptions of key elements of a computerized Deals (DL) trading exchange in accordance with one or more embodiments of the present invention. A computerized Deals (DL) trading exchange may have some or all of these elements, as well as any additional elements necessary for the setup, execution, and daily operation of a computerized Deals (DL) trading exchange. Deals: Deals ("DL") includes deals related to tours, travels, cruise, food & drinks, events & activities, health, beauty & spa, home & auto, shopping, education, movies, shows, tickets, sports, arts, realties, infrastructures, intellectual properties including patents, copyrights, brands, rights, lands, commodities, products, services, applications, users, investments, and plurality types, categories, fields, groups, pool, curated, collection of possible deals. In one embodiment deals may include dynamic deals, wherein said deals based on user location, date & time, activities, actions, events, status & transaction types, match making, privacy settings, preferences, rules, conditions and other criteria.

In one embodiment Deals includes dynamic Deals (DL) based on one or more filtering criteria, searching, matching, selections and subscription.

In another embodiment Deals includes updated Deals (DL) including added, deleted, and modified deals data. In another embodiment Deals (DL) Provider can directly register (post, submit, synchronize, list, present, publish, share, sent via email or other communication medium, make searchable, validate, certified, verify, test, rate, rank) and/or trade (as per discussion throughout the specification) and/or collaborate, orchestrate, federate, group, partnership with other Deals (DL) Providers and/or sell or sell to investor or direct customer or buyer or sell based on negotiations or sell based oh deals (e.g. if number of buyers accept particular deals within particular period then deals is executed otherwise fails) or sell via agent or 3^rd parties mediation or allow to re-sell or sell as free or based on sponsor's Ad. supports or allow first for trail and then allow for purchase and/or advertise or promote or market and/or allow for subscription based on various subscription charges models including updates, upgrades, supports, level & types of commitments, ranks, verifications, duration range like monthly, 30 days, types, categories & number of users, ratings, included various rights & purposes of Deals (DL) usage & access dynamically and/or bid or auctioned and/or deal (integrate or synchronize or provide via web services, paper form, email, database & other communication mediums and interfaces or provide based on business process, privacy settings, preferences, security policies, & rules) and/or e-commerce one or more or group(s) or poll of defined or customized or dynamic unitized Deals (DL) or individual deal rights at Deals (DL) Marketplace and/or Deals and/or E- commerce and/or Auction and/or Social Network and/or Search Engine web site or smart client applications or any other types of interface(s) or networks or devices or communication mediums.

In another embodiment Deals (DL) Provider can accept order from buyers or subscribers and provide customized dynamically defined unitized Deals (DL) rights as per buyer's or re-seller's or consumer's or investor's or subscriber's requirements.

In another embodiment user can directly buy one or more deals of or from one or more vendors from Deals (DL) trading Exchange & Marketplace.

In another embodiment appreciation of defined or unitize Deals (DL) rights are based on plurality of ways, factors, rules, conditions, commitments, future expectations, accounting & auditing reports, expert advice, brand, trust, relationships, past experience, sharing of revenue, actions, activities, & functions among seller(s) and buyer(s), investment, marketing & resources provided by seller(s) and/or buyer of Deal (DL), partnership, investment, number of employees appointed, qualifications, qualities, & experience of seller, current customer base, sales, profit margins, costs, profit, location & type(s) of business, timeline, market conditions, trends, government laws, seasons, festivals, buyer judgment and management for future appreciation of Deals (DL) rights and like some of the examples are e.g. when generating more, revenue from deal associate rights (e.g. more customers buys particular local deals), stage of development in deal associate rights (e.g. Building is built or developed from empty land), increase in asset value (more customer bases are built), more profit from auction of deal associate rights, appreciation in private equity shares of particular deals rights, buyer's or manager's or investor's dedications, funds & resources for marketing of deal related products & services, buyer's capacity for monitoring, tracking, validation & trust for identifying future prospectus and management, increase in theater viewers and in turn revenue of generated from sold tickets which are part of deals rights (e.g. Deals (DL) rights including or related to 50% share of profile from 10000 tickets or seats of Sunday movie of 20 defined multiplexes theaters of Mumbai for 1 Year OR 60% share of profile from 1000 rooms of 30 defined hotels of Mumbai for 1 Year - Deal Buyer can sell or market said Deal (DL) associate rooms and increases revenue). Another example is Pizza shop [ABC] has daily capacity of making of Pizza is 1000 pizzas and each Deal (DL) unit comprise 100 pizza and Pizza shop [ABC] put daily 100 Deal (DL) or total 3650 unit of daily Deal (DL) at Deal (DL) trading exchange and/or marketplace, So Deal (DL) investor or buyer can buy on one or more Deal (DL) unit in advance based on good discount and/or actual buyer can buy daily deal based on deal condition that at least 10 customers should buy said daily pizza deals within 24 hours otherwise deals is failed. In an another example Deals (DL) rights contact associate rights includes providing venture funding or micro funding or personnel funding or finance or investment for personnel use including funds for education, health related expense, entertainment, travel, business, subscribing sports club, training, teaching, buying fixtures & furniture, day to day living expenses based on rules, conditions of future repayments or installments from sharing of money earning from jobs or business or investment or any other ways from particular periods of time. In an another example Deals (DL) rights contract associate health related insurance or expense funding guarantee to minimum or maximum or particular number of users with conditions including repayment of expenses from sharing of future income of buyer or consumer or user of Deals (DL) for agreed ranges of duration, take medicine or consultancy only from listed sources, and any other Deals (DL) rights associated agreed, negotiated, dynamic, or defined rules & conditions. In an another example dynamically defined Deals (DL) rights contract associated travel package(s) including number of tourist places visits, foods, tours, guides, personnel or shopping or entertainment expenses, hotel rooms booking for number of days with conditions like rooms available only if rooms are empty or for particular fixed or variable periods of time. Dynamically defined Deals (DL) provider can list and/or sell and/or bid Deals (DL) at Deals (DL) Exchange and/or Marketplace and investors can purchase plurality types of Deals (DL) and can dynamically re-sell, gift, barter exchange, provide based on virtual currency, collateral guarantee, provide based on loan, provide based on reference, provide as free, provided with discount, provide with future repayment based on one or more types of income and conditions, provide based on sponsorships, and share to buyers including relatives, family, friends, needy people, consumers, students, class, building, shop, sociality, trust, organization, company, business, , government or other employees, general public, people related to particular villages, particular casts, genders, age group, income range, qualifications, qualities, skills, arts, categories, locations, languages, interests, requirements, actions, activities, status, behavior, attributes, transaction types, health case, particular list of named users or number of users and any combination thereof. In accordance with another embodiment Deals (DL) rights may includes Deals (DL) available only for particular one or more users or consumers or group(s) of users or consumers including relatives, family, friends, needy people, consumers, students, class, building, shop, sociality, trust, organization, company, business, government or other employees, general public, people related to particular villages, particular casts, genders, age group, income range, qualifications, qualities, skills, arts, categories, locations, languages, interests, requirements, actions, activities, status, behavior, attributes, transaction types, health case, particular list of named users or number of users and any combination thereof. In another embodiment Deals (DL) may appreciated based on installments, future repayments, generation of or increase in income, revenue, sales, hits, consumer base, maturity, development, growth, expansion, scope, credit, fame, goodwill, value, health or skill, quality of life improvement, and brand recognition. In another embodiment Deals (DL) are dynamically defined based on dynamic and/or updated and/or negotiated or buyer & consumer mutually defined and/or defined by groups or governments or experts or 3^rd parties service providers or society and/or administrator(s) one or more rules, conditions, duration, commitments, appreciation, associate activities, functions, actions, workflow, resources provided by sellers and/or consumers and/or investors, rules for reselling or trading or gifting or transferring, availability, target consumers, defined consumers.

In one embodiment Deals (DL) unit may be converted to other Deals (DL) unit or Deals (DL) unit(s).

In one embodiment Deals (DL) unit may be preferred Deals (DL) unit. In one embodiment Deals (DL) unit may use as collateral for getting loan.

In one embodiment Deals (DL) unit holder may get bonus Deals (DL) unit. In one embodiment Deals (DL) unit may provide dividend for particular life or duration of Deals (DL) unit.

In one embodiment Deals (DL) provider may issue Deals (DL) unit warrant. In one embodiment one or more or group(s) of Deals (DL) units may be split or divide, update, merged, retired, used, expired, listed, re-issued, re-sell, sell, traded, convert, bid, auctioned, sell via deals, discounted, appreciated, pledged, transferred, share, gift, transferred, collaborate, e- commerce, sell via agent or 3rd parties service providers, grouped, categorized, sell in group(s) & categories, assigned.

In one embodiment one or more seller(s) and/or buyer(s) of Deal (DL) rights can take fully or partially responsibility of providing buying and/or selling, knowledge, skills, arts, resources, investments, marketing, presenting, assisting, stocking, warehousing, organizing, advertising, booking, hiring or using persons for workflow & management, performing business functions, activities, actions, tasks, workflows, procedures, processes & development, fulfilling deal of day or other local deals, brokering, trading, acting as agent, appreciating, adding or routing or getting or converting customers or subscribers, generating revenue or profit or sales, monitoring, tracking, managing, accounting, auditing of Deal (DL) rights associate partnership, affiliations, investments, activities, business, services, contracts, tasks, workflows, assets, features, products, services, functions, activities, actions, commitments, and fulfillment based on Deal (DL) rights contract associate rules, regulations, conditions, agreements, privacy settings, terms and commitments.

In one embodiment deal of the day, daily deals & local deals provider can sell & trade all or selected or yearly unitize Deals (DL) in advance at the Deals (DL) exchange and/or marketplace to the buyer or consumers or investors or re-sellers and get funds in advance and then investor or re-seller has the responsibility to take risks & wait for fulfilling daily deals by sellers of Deals (DL) and/or getting responsibility in fulfilling or selling each daily deals of acquired Deals (DL) rights.

In one embodiment Exchange facilitates in advance selling of any types of Deals (DL) rights or all possible prospective businesses, growths, appreciation, sales, profits of providers to buyers, actual, consumers and investors and facilitates seller in buying, investing and speculating and/or appreciation in value of purchased Deals (DL).

In one embodiment end users or consumers of deals can provide or selects all perspective products and services that are used by user(s) or group(s) of user(s) in day to day and provide updated all possible or prospective preferences, budgets, ranges, required numbers or units or quantity, quality & description or specification of products and services, likes, interests, needs, requirements for receiving contextual deals and gets benefits or discounts in nearly all products and services used by end user(s) in day to day requirement and at special occasions.

In one embodiment Deals (DL) exchange and/or marketplace may provide centralize profile & payment management, deals social networking for sharing and referring deals, commenting and ranking deals, creating groups based on similarity, locations, requirements, profile data, preferences, privacy settings, settings, match making criteria, deals privacy settings & presences management for receiving contextual deals, deals management for buying, ordering, managing purchased deals, re-selling purchase deals, tracking & monitoring contextual deals, accounting, payments, profile, auditing, and expense management.

In one embodiment Deals (DL) exchange and/or marketplace facilitates or enables mass scale deals selling, trading, investing and buying by identifying, acquiring, collecting, mapping, organizing, categorizing, managing, verifying, validating, processing each types or branded or prospective usable products & services and deals requirements of each prospective user or end user or customer or prospective customer or clients or any types of consumer entities or investors and provides deals associate products & services and rights at lowest possible rates.

In one embodiment Deals includes commitment from buyer to acquire particular number of particular type of Users within particular duration. A Deals (DL) is a form, of legal entitlement, which allows its owner or holder to control the use, or sale of the Deals (DL). For example, a Deals (DL) allows the owner or holder to exclude others from utilizing or accessing Deals. Consumers including users, advertisers, companies, marketers and other potential holders of Deals gain the right to access Deals by licensing or purchasing the rights from a Deals (DL) owner or provider. In a Deals (DL) trading exchange, certain Deals (DL) is accepted for listing on the exchange, as described below.

In one embodiment dynamically defined Deals (DL) provide by owner or Provider includes or package or associate or attach one or more commitments on buyer side and/or seller side or both (including fulfilling each deal within particular defined duration with confirmation from number of users for each deal, generating revenue from each deal, generate minimum revenue per deals, confirm from users of deal particular amount of transactions, allow to access selective deals of selective types of deals for selective fields and/or location and for particular duration e.g. Deals (DL) Unit: 1000 Deals (DL) , Conditions: (1) Duration for closing Deal(s): 30 Days (2) Category: Travel (3) Description: <Deal Details> (4) Location: U.S.A. (New York), India (Mumbai) (5) Rights: Fulfill Deal, Earn Revenue from Deal, Re-sell Deal, Trade Deal , Transfer Deal, Discount Deal, Present Advertisement at User Profile, Sent E-mail to User, Call User, Present deals and/or Advertisements, Sent Courier or coupon or gift to user at user postal address, meet personally to user, communicate with user, right or grant to use Deals (DL) non-exclusive, transferable, sub-licensable, resale, acquire, trade, royalty-free, worldwide license to use (In one embodiment buyer can dynamically select rights of use from list of available or allowed rights defined by seller or owner of Deals (DL)) (6) Commitments: Sale Deals within 30 days, share revenue based on particular percentage. In another embodiment buyer can purchase similar types of defined, configured & unitized Deals (DL) for further additional requirement. In another embodiment Deals (DL) comprises Deals from one or more sources (including web sites, applications, services, companies, shops, malls, schools, colleges, cruises, employment exchanges, mobile service providers, agencies, networks) or providers or databases or owners or controllers or agents or managers.

In another embodiment Deals (DL) provider dynamically convert or pre-configured entire possible Deals into meaningful and defined tradable & licensable Deals (DL) rights. Deals (DL) provider can use each deal into more than one types of unitize Deals (DL) and maximize revenue that was not possible before. E.g. Cruise Travel Company has 10 Cruise sand each Cruises has capacity of 1000 passengers i.e. total passenger capacity is 10000 passengers which are candidate to turn into unitize Deals (DL) and can register, post, submit, certify, validate, verify, underwrite, insure, rate, rank, value, issue, list, trade, buy, sell, market, transfer, manage, account, audit, appreciate, re-sell at exchange and/or marketplace. Different vendors can select trade and buy different types of dynamically defined contextual Deals (DL). It may possible one Deals falls in various types of unitized Deals (DL).

In another embodiment prospective or actual Deal consumer user is provided with general or domain or category or subject or provider specific dynamic, contextual, and updatable privacy settings, preferences & filtering interface, wherein interface are updated as and when required e.g. adding or updating privacy settings, preferences & filtering options, for selecting various opt-in options, privacy settings, security policies, rules, conditions & preferences for receiving deals including receiving Deals (DL) based on rules, conditions, types of selected one or more industries, companies, fields, interests, activities, actions.

In another embodiment revenue generated from exchange and/or seller and/or investor of Deals (DL) may be shared with said participating user(s) who provide privacy settings, preferences, user profile, user data, supports, participation, make purchases or transactions, become members, subscribe services, provide or allow monitoring, tracking, recording of user actions, locations, activities, logs, transactions, events, status, message stream and any types of user generated or user related or associate or attach or connected data based on one or more criteria, calculations, and revenue sharing models.

In another embodiment Exchange or central unit can centrally provide user profile management interface(s) and can provide general or domain or category or subject or provider specific dynamic, contextual, and updatable privacy settings, preferences & filtering interface(s).

In another embodiment Exchange or central unit and/or Deals (DL) provider(s) is/are provided with general or domain or category or subject or provider specific dynamic, contextual, and updatable online, smart client enabled interface(s), system(s), service(s) for automatically based on settings and/or manually creating, defining, associating (rules, conditions, privacy settings, agreements, commitments & access or use rights & settings), updating, categorizing, applying, submitting, requesting, registering, certifying, rating, ranking, verifying, validating, posting, issuing, processing, evaluating, insuring, valuing, grouping or pooling with other Deals (DL) of exchange, making searchable, buying, selling, transacting, licensing rights of unitize or defined Deals (DL), trading, marketing, presenting, monitoring, tracking, accounting, supporting, auditing, maintaining and managing one or more Deals(s) (UB). In another embodiment said various functions, actions, tasks, requests, procedures, management and transactions are undertaken by exchange(s), investment bank(s), underwriter(s), agencies, one or more service providers, 3^rd parties' service providers, users, buyers of Deals(s) and any combination thereof. In another embodiment Deals (DL) provider(s) is/are provided with interface for facilitating buyers of Deals (DL) or automatically and/or manually fulfilling commitments associate with Deals (DL) or post management of Deals (DL) associate things including automatically and/or manually routing users from provider's web sites, applications, features of web sites, social networks, devices, business to buyer's web site, applications, services, social networks and business, fulfilling Deals at specified prices within particular duration, generate total or average revenue from each or aggregate deals, provide deals associate products, services, applications, complete house or shop with , specified configurations, movie tickets at specified price to deal consumers and like, fulfill deals associate commitments, contracts, rights, promise, future commitments, view status of each Deals (DL), view finalized Deals (DL), view revenue, transactions, hits, user activities, behavior, logs, actions of Deals (DL). In another embodiment consumer of Deals (DL) are enabled to manage pluralities of Deals (UB).

In another embodiment Deals (DL) buyer(s) or manager(s) or investor(s) is/are provided with interface for facilitating Deals (DL) or automatically and/or manually fulfilling commitments associate with Deals (DL) or post management of Deals (DL) associate things including automatically and/or manually routing users to Deals (DL)' web sites, applications, features of web sites, social networks, devices, businesses, fulfilling Deals at specified prices within particular duration, generate total or average revenue from each or aggregate deals, fulfill deals associate commitments, sale products, services, & assets, contracts, rights, promise, future commitments, rules, conditions, obligations, rights, terms, view status of each Deals (DL), view finalized Deals (DL), view revenue, transactions, hits, user activities, behavior, logs, actions of Deals (DL). In another embodiment consumer of Deals (DL) are enabled to manage pluralities of Deals (UB).

In another embodiment Deals (DL) associate future commitments, contracts, rights, promise, minimum profit or revenue are take place in future say after particular number of months or years or duration.

In another embodiment member, prospective or actual buyer, consumer and investor is provided with management of Deals (DL) interface for searching, matching, selecting, filtering, sorting, grouping, categorizing, referring, sharing, bookmarking, indicating interests, ordering, bidding, purchasing, acquiring, trading, re-selling, viewing details & prospectus or presentations, managing, view reports, notifications, orders status, trades status, pricing details & daily market summary in real-time, manage account(s), manage or view user profile, payments information, social network(s) or group(s) & portfolio of Deals (DL), of one or more or group(s) of Deals (DL) of one or more or group(s) or pools of Deals (DL) Providers. In another embodiment actual consumer is provided with management of Deals (DL) interface including searching, matching, selecting, bpokmarking, referring, sharing, sorting, filtering, subscribing, buying, using, accessing, consuming, monitoring, tracking, metering, reporting, accounting, and managing Deals (DL), managing & updating user profile, user data, payment information, preferences for receiving deals, social networks & groups.

In another embodiment Deals (DL) Owner or Provider can define unitize Deals (DL) and directly register or making them available or searchable to prospective buyers and/or sell or bid or execute or transfer or provide as free or provide via sponsors Deals (DL) to prospective or actual consumer or investor or controller or manager or database(s) or bidder of Deals (DL) at or from or via Deals (DL) Marketplace and/or Exchange. In another embodiment various functions, activities, actions, workflow, participating 3^rd parties, steps, procedures and modules discussed throughout the specification are optional, and procedures, modules & steps take place in any order, like registering, verifying, validating, rating, ranking, certifying, insuring, valuing, providing or disclosing details, defining, making due diligence, listing, offering, follow-up offering, authorizing, issuing, biding, investment banking, getting services from 3^rd parties service providers, getting approval of users, exchanges and/or government, selling to investors and underwriting of Deals (DL).

Deals (DL) Owner or Provider: The Deals (DL) owner (licensor) provides licensing and sub-licensing rights to licensees in exchange for money or costs or royalties or other compensation as stipulated by the license agreement. In accordance with one embodiment of the present invention, a Deals (DL) owner licenses the Deals (DL) to an investment bank in exchange for a cash payment. In accordance with another embodiment of the present invention, an Deals (DL) owner performs the listing and underwriting of Deals (DL) license contracts itself and without the assistance of an Deals (DL) investment bank. The Deals (DL) owner may include multiple individuals and/or entities. For instance, the Deals (DL) owner may include all of the owners of various Deals (DL) rights relating to a specific product, industry, category, keyword, location, language, attributes or properties, activities, actions, transaction types, events, status, fields, rules, conditions, criteria, features, qualities, age group, gender, income range, qualifications, interests, profile fields & data. In another embodiment Deals (DL) Provider can provides Deals (DL) with conditions & commitments to buyer or controller or manager for increasing revenue from said provided Deals (DL) and share revenue with said buyer or controller or manager who increases revenue from said Deals (DL). In one embodiment buyer or controller or manager of Deals (DL) can bid for increasing revenue per Deal and provider can provide Deals (DL) based on highest bid from buyer or controller or manager. In another embodiment buyer or controller or manager can increases revenue per user by introducing new or innovative applications, services, offers, schemes, plans, management, features, patented products & services, provide innovative advertising, entertainment, business and e- commerce applications, features, platforms & services. In another embodiment Deals (DL) Provider can dynamically update, route & share one or more types or selective Deals (DL)_^as per defined contract to one or more buyers or controllers or managers at one or more destinations including databases, networks, applications, services, web sites and physical locations like shops, malls & public places.

In another embodiment Deals (DL) Provider can provides Deals (DL) to other Deals (DL) Provider(s). In another embodiment two or more Deals (DL) Providers can collaboratively or in group or in categories can provide Deals (DL).

In another embodiment sources of Deals (DL) including one or more databases, repositories, lists, web sites, applications, services, networks, devices, sensors, social networks, physical locations and management interface(s) discuss above.

Deals (DL) Investment Bank: In accordance with one or more embodiments of the present invention, investment banks receive the Deals (DL) rights from the Deals (DL) owner and package them for listing or inclusion on the Deals (DL) trading exchange. Specifically, an investment bank rates or ranks, certify, verify, validate, categories, insures, and values the Deals (DL), as described below. Additionally, the investment bank may perform other functions such as underwriting the licensing transaction, or the Deals (DL) investment bank may work with a separate underwriter or an underwriting group to carry out the underwriting processes. Further, the investment bank may certify that Deals (DL) license contracts comply with the regulations of trading and the requirements of listing on the Deals (DL) trading exchange. The investment bank may then list the Deals (DL) on the Deals (DL) trading exchange and sub-license the Deals (DL) to perspective buyers.

Underwriter: The Deals (DL) investment bank and/or Deals (DL) trading exchange may retain a separate underwriter or an underwriting group to carry out the due diligence and underwriting processes. Alternatively, the underwriting process may be carried out by one or more of the Deals (DL) owner, Deals (DL) investment bank, and/or Deals (DL) trading exchange. The underwriter reviews information relating to the Deals (DL) submitted by the Deals (DL) owner and evaluates the deal, performs due diligence, and may recruit a underwriting group. The underwriter may negotiate an underwriting agreement with the Deals (DL) investment bank and/or Deals (DL) trading exchange, and based on the agreement, the underwriter may purchase a certain volume of the Deals (DL) licensing contracts as part of the initial sale or offering.

Computerized Deals (DL) Trading Exchange: The computerized Deals (DL) trading exchange monitors disclosures and may guarantee and/or clear transactions similar to today's commodities and futures exchanges, in addition to other functions performed by today's exchanges. The Deals (DL) trading exchange may monitor and/or enforce regulations relating to trading, including rules & regulations created by the exchange as well as governmental rules & regulations. Further, the Deals (DL) trading exchange may monitor and/or enforce requirements for listing Deals (DL) license contracts on the exchange. After the initial offering, Deals (DL) pricing is achieved by continuous or day-to-day trading, as described below. The Deals (DL) trading exchange keeps track of pricing information and provides pricing information on a real-time basis. Pricing information may be provided in any medium including newspaper, ticker, e-mail, webpage medium. Additionally, the Deals (DL) trading exchange may provide pricing information in the form of industrial averages or indices or indexes, which may be based on average pricing information for license contracts relating to various products, industries, companies, categories, keywords, locations, languages, attributes or properties, activities, actions, transaction types, events, status, fields, rules, conditions, criteria, features, qualities, age group, gender, income range, qualifications, interests, profile fields & data.

The Deals (DL) trading exchange is computerized and Deals (DL) owners, Deals (DL) investment banks, Deals (DL) investors, and licensees can access the Deals (DL) trading exchange through the internet by accessing a website of the Deals (DL) trading exchange, through other computerized systems or networks such as NASDAQ and/or the NASDAQ and/or the BSE and/or the NSE portal or online, offline, smart client, peer to peer application or service or device or network or framework or infrastructure or system or platform or interface, and/or through other online connections or portals or communication medium or communication interfaces. The Deals (DL) trading exchange may have an independent computerized platform with its own servers and databases. In another embodiment, the Deals (DL) trading exchange is hosted on third-party networks or computerized systems. As one example, the Deals (DL) trading exchange may be implemented on a hosted network with information stored on one or more databases that may be part of the hosted network or may be accessible to but separate from the hosted network. The Deals (DL) trading exchange maintains electronic information relating to the defined license contracts that are listed on the exchange. The Deals (DL) trading exchange also maintains electronic information relating to the Deals (DL) owners, Deals (DL) investment banks, Deals (DL) investors, and licensees. The information is stored in one or more databases maintained by or at the management of the Deals (DL) trading exchange.

Deals (DL) Investors: Deals (DL) investors (which may include speculators, market makers, and arbitrageurs) add liquidity to the market. Deals (DL) investors purchase Deals (DL) licensing and/or futures contracts with the goal of re-selling the contracts at higher prices sometime in the future. In some embodiments of the present invention, the Deals (DL) investors may act on behalf of licensors or licensees.

Licensees: Licensees are the ultimate buyers of the Deals (DL) rights and consumers of the Deals (DL) trading exchange. Licensees purchase Deals (DL) licensing in order to access or utilize Deals. In some embodiments of the present invention, the licensee also may serve as the Deals (DL) investor. Monitoring, tracking & auditing use or access of Deals (DL) or Accounting Audit: refers to a review of all relevant records to confirm that the reported uses or access identified by the purchaser or buyer or licensee and/or identified in the Offering or Purchase Agreement as falling within the scope of the Authorized Product is correct.

Applicable Laws: means any Statute, ordinance, judicial decision, license, executive order, or a regulation having the force and effect of law, that determines the legal standing of a case or issue.

3rd Parties Service Providers: refers to person or association or group(s) of persons or companies or organizations that enters into agreement with the Exchange and provides various services to Exchange, Members of Exchange, Investors of Exchange, buyers and sellers of Exchange and agrees to follow rules & regulations of Exchange and Government.

Authorized Defined Deals Licensing Right Contracts (DDLRC) means DDLRC authorized by the Exchange for an Offering and subsequent trading on the Exchange.

Consumption: means the exercise by a Member of Deals rights in an Authorized Defined Deals Licensing Right Contracts (DDLRC) purchased in accordance with the terms of any applicable Purchase Agreement.

Exchange Member: means a person that is a Member of Exchange including but not limited to Buyer, Seller, Consumers, Investors, 3^rd parties Service Providers.

DDLRC based on rules, conditions and commitments: means the use or access or re-sell or manage Deals (DL) based on one or more rules, conditions and commitments, which are included within the scope of the license granted in a Purchase Agreement.

Initial Offering: means the first group of Tranches of an authorized DDLRC that is published in an Offering Memorandum and available for purchase through the Exchange.

Follow-on-offering : means an additional Tranche of an authorized DDLRC after its initial offering as published in an Offering Memorandum has been completed and available for purchase through the Exchange. Deals (DL) Agent: means any individual or an entity that provides assistance to a Provider in Identifying Authorized DDLRC applicant, submitting an Offering Memorandum for Authorized DDLRC application, seeking approval of the listing of Authorized DDLRC on exchange, preparing Offering Memorandums, promoting Authorized DDLRC to potential purchasers, listing Authorized DDLRC on the secondary market.

Exchange Market Rulebook: means a set of rules by which the members of a self-regulatory organization must operate i.e. the rules & regulation of the Exchange and any interpretation, stated policy or instrument corresponding thereto, as adopted, amended, or supplemented from time to time by the Exchange.

Issuer: Issuer is a legal entity that develops, registers, assigned, licensed and sells DDLRC through the Exchange.

Listing: means the first time an Authorized DDLRC is available for purchase and sale through the Exchange. Member: means a person enters into a Member Agreement with the Exchange.

Offering: means an Initial Offering and Follow-On Offering that is available for purchase through the Exchange. Offering Memorandum or Offering Circular: An offering memorandum (OM) or offering circular (OC) is a type of prospectus (finance) for a DDLRC that discloses the proposed terms and conditions for a authorized DDLRC to be listed on exchange and is submitted to the Exchange for review prior to being shown to Members. Purchase Agreement: refers to an agreement between an issuer and a purchaser that sets forth all of the terms and conditions regarding the purchase of the authorized DDLRC.

Purchaser: means an Exchange Member that has purchased or otherwise acquired an authorized DDLRC through an Offering or in the Secondary Market.

Registry: means a Database or repository that enables official records and transfer mechanism of authorized DDLRC.

Secondary Market: means the venue maintained by Exchange where authorized DDLRC may be sold and purchased after such authorized DDLRC are acquired through an Initial Offering or Follow- On Offering.

Settlement Bank: The entity that maintains cash accounts used to settle payment obligations associated with transactions. The settlement bank may be either a commercial bank, the settlement system itself or a central bank.

Provider of DDLRC ("Provider"): means a Deals (DL) owner or provider or manager or controller who has assigned or licensed Deals (DL) rights to an issuer for purpose of listing one or more authorized DDLRC based on such assigned or licensed Deals (DL) rights.

Trading Platform: refers to Exchange's system for posting or submitting bids and offers to purchase and/or sell authorized DDLRC that is used to execute trade among Members. Tranche: means a predetermined number of unique authorized DDLRC comprising one part of an Offering for sale to Purchasers at the price published in the Offering Memorandum Transfer: means the assigning oPauthorized DDLRC from one Registry Account to another Registry account.

Unit Base: means defined use or limit or package or access of Deals (DL) that are within the scope of license for a single DDLRC.

Defined Deals Licensing Right Contracts (DDLRC): means a non-exclusive or exclusive license of a particular or defined or dynamically defined Unit Base of the dynamically defined Deals (DL) described in the Offering Memorandum or Offering Circular and Offered on the Exchange. For purposes of illustration only, a Deals (DL) trading exchange may be thought of as a hybrid of today's stock and commodities exchanges. For example, the initial offering of rights to a particular Deals (DL) may be modeled after a stock initial public 'offering ("IPO") on a traditional stock exchange. In the first step of a Deals (DL) initial offering, the Deals (DL) owner identifies Deals (DL) that it desires to license. Alternatively, the Deals (DL) trading exchange and/or a Deals (DL) investment bank may approach the Deals (DL) owner to solicit interest in listing the Deals (DL) rights on the exchange. The Deals (DL) owner may execute a mutual non-disclosure agreement with the Deals (DL) trading exchange and/or Deals (DL) investment bank prior to making an application. A mutual non-disclosure agreement allows the Deals (DL) trading exchange and/or Deals (DL) investment bank to share confidential information relating to the Deals (DL) with one or more underwriters that assist with the listing and underwriting process.

The Deals (DL) owner then submits a schedule, agenda, plan, program & list(s) of Deals (DL) to be listed on the Deals (DL) trading exchange. The Deals (DL) owner also may submit one or more of the following: a checklist covering key representations and terms from any seller agreement or defined license contract (including, for instance, field of use, geographical restrictions, among others); any due diligence checklist, including validity opinions and/or analyses such as authorized Deals statistics searches, company records, news, web resources, 3^rd parties database and reports on Deals, Deals analyses such as ranks, quality, opt-in, and prior licensing experience; descriptions of the Deals (DL) to the licensed, including expected commercial embodiments in which the Deals (DL) could be accessed or used, and market analyses; any financial information relating per deal revenue, income, advertisement revenue and/or licensing revenues. The Deals (DL) owner may submit Deals (DL) to be listed individually on the Deals (DL) trading exchange as well as Deals (DL) to be listed together as a group. The Deals (DL) owner then solicits bids from the Deals (DL) trading exchange and/or Deals (DL) investment banks to perform the listing and underwriting process. Alternatively, the Deals (DL) owner may perform the listing and underwriting process itself. If the Deals (DL) owner utilizes an Deals (DL) investment bank, then Deals (DL) investment banks bid on the listing and underwriting process, and the Deals (DL) owner selects one of the investment banks, typically the lowest bidder, to carry the process forward. Investment banks typically work out a fee structure for the listing and underwriting process, which may be fixed fees, success or percentage fees based on the success of the Deals (DL) initial offering, or a combination of both fixed and success fees.

Next, Deals (DL) trading exchange and/or the selected Deals (DL) investment bank may begin the due diligence phase of the listing process. As described below, the due diligence phase includes: packaging the Deals (DL) for listing; performing legal analysis of the strength and ownership of the Deals (DL), including validity and quality; performing market analysis of the Deals (DL) and require or benefit from licensees to the Deals (DL), including a determination of the likely market size and market segments; performing valuation analyses, including a determination of the likely range of profits, revenues, income & royalties; and marketing the Deals (DL). The due diligence phase may be conducted by the Deals (DL) owner and/or the Deals (DL) investment bank. Alternatively, the due diligence phase may be contracted out to lawyers, economists, marketing firms, or other specialists and third parties.

By packaging the Deals (DL), the Deals (DL) owner (or, for example, marketing firms) determine which of the relevant Deals (DL) should be included in the listing. For instance, a Deals (DL) owner may only have one type of Deals (DL), and only that Deals (DL) would be listed. But in instances where the Deals (DL) owner has plurality of Deals (DL) or multiple related Deals (DL), determining which Deals (DL) should be included in a single listing may require careful consideration. For example, Deals (DL) may be grouped by product or product group or service or service group, such as all of the Deals (DL) related to a particular line or business, categories, keywords, fields, workflow, tasks, activities, purpose, location and like. As another example, Deals (DL) may be grouped by categories or keywords.

In accordance with one embodiment of the present invention, the Deals (DL) may be grouped such that the defined license contract that is listed provides for the licensing of a plurality of Deals (DL). Deals (DL) may be placed in a group according to one or more requirements set by the Deals (DL) trading exchange and/or the selected Deals (DL) investment bank. For instance, consideration of whether Deals (DL) should be included in a particular group may turn on a consideration of quality and/or valuation metrics relating to the Deals (DL) and may be permitted based solely upon the Deals (DL) meeting established threshold values for such metrics. Such metrics may include the Relevance and/or Deals (DL) Quality Scores. Inclusion of certain Deals (DL) in a particular group also may turn on the Deals (DL) owner, who may requesting the Deals (DL) trading exchange and/or the selected Deals (DL) investment bank to place certain Deals (DL) in a particular group. The legal analysis of the Deals (DL) is to determine the strength, or at least an opinion of the strength, of the Deals (DL). Additionally, Deals analysis reports may be made to determine the Deals (DL)'s scope of coverage. It also may be important to ensure that certain formalities have been followed, such as proper recordation of any submissions. As another example, with Deals (DL), a search and/or consumer surveys may be conducted to determine the brand recognition or strength of the Deals (DL). Also, it may be important to determine whether formalities have been followed, such as monitoring, tracking, storing or timely filing of statements of Deals rank, quality, revenue per user or Deal and/or advertisement revenue per user or deal.

Valuation of the Deals (DL) may involve the consideration of numerous factors, such as the strength of the Deals (DL), the ability to use or access or the availability of substitute or competing Deals (DL), the market need for the Deals (DL), and/or the market size and number of parties that may be benefit from or require licensing. Also, valuation may depend on the quantity of Deals (DL) packaged together in the listing. Valuation may require the consideration of 3^rd parties' service providers including hit statistics, revenue per deal or deal user earned, quality & rank of deals & users. Additionally, third party ratings or assessments of Deals (DL) may be helpful in determining the value of the Deals (DL). Upon completion of the due diligence phase, the Deals (DL) trading exchange and/or Deals (DL) investment bank determines whether or not the Deals (DL) should be listed on the Deals (DL) trading exchange based on the due diligence review. This determination is based on particular underwriting criteria and may further include the determination of an underwriter. As with all risks, some underwriters and investment banks are more conservative than others and may have different standards in evaluating the above factors of the due diligence review. Should the Deals (DL) trading exchange and/or Deals (DL) investment bank accept the Deals (DL) for listing on the Deals (DL) trading exchange, the Deals (DL) trading exchange and/or Deals (DL) investment bank assigns a listing price and provides an estimate of the cash from listing the Deals (DL) to the Deals (DL) owner.

At this point, the Deals (DL) trading exchange and/or Deals (DL) investment bank may use an underwriter to accept and underwrite the listing and the license contracts. For instance, the underwriter, as lead with an underwriting group or acting alone, may decide to purchase a certain amount of license contracts at a predetermined price as part of an initial sale of the Deals (DL) rights. The underwriter may execute a mutual non-disclosure agreement with the Deals (DL) trading exchange and/or Deals (DL) investment bank and, in exchange, the Deals (DL) trading exchange and/or Deals (DL) investment bank provides the information submitted by the Deals (DL) owner and any internal analyses, processing or evaluations. The underwriter may perform its own due diligence in analyzing the deal or it may recruit an underwriting group. The underwriter also may execute an underwriting agreement with the Deals (DL) trading exchange and/or Deals (DL) investment bank. If the listing price is satisfactory, the Deals (DL) owner may grant the Deals (DL) investment bank an exclusive license for the Deals (DL) with the right to sub-license on a limited (e.g., quantity) nonexclusive basis. In accordance with one embodiment of the present invention, the Deals (DL) owner may retain a non-exclusive right to access or use the Deals (DL) at no cost or at a reduced cost. In accordance with another embodiment of the present invention, the Deals (DL) investment bank may obtain an exclusive license.

The Deals (DL) trading exchange may issue an offering-memorandum pursuant to and consistent with Rule 144A of the Securities Act of 1933 addressing one or more of the following: a schedule of the Deals (DL) rights to be listed and the products or services or business or purpose with which the Deals (DL) rights may be used pursuant to the license contract; a description of the Deals (DL) rights to be listed; a description of the market for the listed Deals (DL) rights; a comparison with other known competing Deals (DL); Deals (DL) owners' projections of per deal & per user revenue, if applicable; if an industry-accepted standard exists, any comparison and/or likelihood of adoption as a standard; any validity analyses, risk factors, and any fees; and Deals (DL) trading exchange rules and disclosures, including underwriting disclosures, Deals (DL) trading exchange's right to enforce and settlement policies, buyer obligations to report licensing usage, Deals (DL) trading exchange's right to audit, and any restrictions or policies with respect to resale, and sublicensing. Upon receiving the exclusive license, the Deals (DL) investment bank may prepare a Deals (DL) prospectus and/or other marketing materials to attract potential licensees, investors, and/or speculators. These materials likely include information obtained from the due diligence review. For instance, the materials may include: a listing of the Deals (DL) included in the non-exclusive license; legal analysis of the strength of the Deals (DL); the terms of the non-exclusive license contract including the number of times or duration or location the Deals access and the duration of the contract; portions of the valuation analysis; when and under what terms additional licenses may be made available (e.g., if license contracts trade for more than a certain value for more than a specific number of continuous trading days, a new release of licenses will be made available). Next, the Deals (DL) owner and/or Deals (DL) investment bank prepares for the initial offering of the Deals (DL) rights. As with stock IPOs, the Deals (DL) owner and/or Deals (DL) investment bank seeks to list certain Deals (DL) license contracts on the Deals (DL) trading exchange. The initial offering may be based on a certain quantity of Deals (DL) license contracts, a certain duration for the Deals (DL) license contracts, or a combination of both quantity and duration.

The Deals (DL) trading exchange may schedule the date on which the license contracts will first trade and the initial offering price. On the date of the initial trade, the Deals (DL) trading exchange and/or a clearinghouse, such as the NASDAQ portal or the Depository Trust Clearing Corporation ("DTCC"), will have the number of electronic certificates authorized for the first issue on hand. The Deals (DL) trading exchange and/or the clearinghouse will disseminate live or real-time license contract trading information, such as the bid or offer and details relating to the last trade. The underwriter will self through its volume commitment first, and then the Deals (DL) trading exchange pays a flat fee for each license contract that issues.

Then, the Deals (DL) trading exchange allows the Deals (DL) license contracts to be listed on the exchange. The Deals (DL) license contracts may be listed by members or member firms of the exchange, which may include Deals (DL) investment banks or other investors. Alternatively, the Deals (DL) license contracts may be listed by the Deals (DL) owner.

The Deals (DL) trading exchange carries out duties which may be similar to current stock exchanges. For example, the Deals (DL) trading exchange monitors disclosures, guarantees transactions, and clears transactions. The Deals (DL) trading exchange may monitor and/or enforce any trading regulations, including regulations enacted by the exchange and/or any governmental regulations. Alternatively, this function in whole or in part also may be carried out by Deals (DL) investment banks.

Additionally, the Deals (DL) trading exchange may monitor and/or enforce any requirements of listing on the exchange. Alternatively, monitoring and/or enforcing of any listing requirements may be carried out, in whole or in part, by Deals (DL) investment banks. Listing requirements, which may be created by the exchange, may include considerations such as whether competent Deals (DL) available, Deals (DL) analysis searches have been conducted for Deals (DL) verification, validation, quality, rank, revenue per deal or per user; and/or whether any opinions of counsel have been made. Based on listing requirements such as the above, the Deals (DL) license contracts may be listed separately on the exchange under different types or classes. One or more of the above requirements and/or considerations may be used in listing the Deals (DL) license contracts on the exchange.

Investors, licensees, and licensors may purchase the Deals (DL) license contracts from the Deals (DL) trading exchange. Investors purchase Deals (DL) license contracts with the goal of seeking appreciation or re-selling at a higher price at some time in the future. In this sense, the Deals (DL) license contracts are similar to a futures contract. Licensees, on the other hand, purchase the contracts in order to use, or access the Deals (DL). In this sense, licensees take delivery of the actual license. With respect to Deals (DL) license contracts relating to groups or collections of Deals (DL), licensees take delivery of licenses to each of the Deals (DL) contained by the group. Unused Deals (DL) license contracts may be retired or re-listed at a later time on the Deals (DL) trading exchange upon an audit of current operations indicating that the Deals (DL) is no longer being used or accessed is within levels considered acceptable by the license.

In accordance with one embodiment of the present invention, grouped Deals (DL) that is listed on the Deals (DL) trading exchange may provide the Deals (DL) owner with payments or revenue or income or royalties relating to all of the Deals (DL) contained by the group. For instance, revenue or income royalties may be derived based on the number of Deals (DL) in the group. As another example, royalties may be derived based on a weighting formula. The weighting formula may assess a royalty for each Deals (DL) wherein the value of the royalty is based on one or more requirements, such as quality or value metrics.

Day-to-Day Transactions of Deals (DL) Rights:

For purposes of illustration only, a Deals (DL) trading exchange may be thought of as a hybrid of today's stock and commodities exchanges. For example, day-to-day transactions of rights to a certain listed Deals (DL) may be modeled after a traditional commodities exchange where contracts are traded on a daily basis. As part of the first step of a typical day-to-day transaction of Deals (DL) rights, the owner or seller of at least one Deals (DL) license contract lists the contract and an asking or specified price on the Deals (DL) trading exchange. The Deals (DL) license contracts may relate to a specific or individual Deals (DL) or may relate to a group containing a plurality of Deals (DL). In situations where multiple contracts are owned, the Deals (DL) license holder may list multiple if not all of the license contracts on the exchange. The Deals (DL) license holder may perform the listing itself or it may retain an exchange member to perform the listing. The Deals (DL) license holder may be an investor or speculator who is re-selling the license contract for a higher price. Alternatively, the Deals (DL) license holder may be a licensee who no longer needs the license, as described below, or is selling excess license contracts. The Deals (DL) trading exchange and/or third-party networks such as NASDAQ portal host the secondary market, which may be brokered or non- brokered.

Through the Deals (DL) trading exchange, buyers determine whether or not demand is sufficient to buy the license contract for the Deals (DL) license holder's specified price as listed on the exchange. If buyers are unwilling to pay the specified price, then the seller retains the license contract until such time when the price becomes more attractive in the market. Alternatively, the seller may lower the asking price to attract a buyer, which may be necessary to sell the license contract if expiration is imminent. With respect to groups or collections of Deals (DL), the market prices may reflect or be indicative of the value of the underlying Deals (DL) considered separately. The inclusion of additional Deals (DL) in a particular group may impact market prices based on the value of the additional Deals (DL) and/or the sum total value of the Deals (DL) in the group.

If buyers are willing to pay the specified price, then the sale moves forward towards closing. Typically, an exchange member purchases the license contract on behalf of the buyer at the specified price, and the Deals (DL) trading exchange clears the transaction. In most any situation, the Deals (DL) trading exchange monitors any disclosures and guarantees and clears the transaction.

With investors, the buyer may hold the license contract until such time that the price becomes attractive for the buyer to sell the contract. If expiration is imminent, the buyer may be forced to sell the license contract, perhaps even at a discounted price.

In the situation of a licensee or licensor, the buyer may hold the contract beyond expiry and take delivery of the actual license. For instance, a licensee may require the actual license in order to user or access the Deals (DL). Typically, the actual license is delivered by the specialist holding the license. Where delivery of the actual license has occurred, the holder of the license may only re-list the license upon an audit of current operations indicating that the Deals (DL) is no longer being used or accessed is within levels considered acceptable by the license.

The Deals (DL) trading exchange retains the right to audit any Deals (DL) owner at its discretion using an internal or third-party auditing team. For instance, one auditing scenario may require that all buyers that hold license contracts as of the end of a particular quarter must report their license contract usage to the Deals (DL) trading exchange within a specified amount of time following the quarter-end. The Deals (DL) trading exchange then reports to the market, through its website or other reporting mediums, the individual usage numbers per buyer (e.g., Buyer A holds 10,000 Deals license contracts and has sold or re-sell or consumed 8,000 as of the most recent quarter-end) and may report the identities of the specific buyers. The Deals (DL) trading exchange may choose to report usage information only if a buyer is holding more than a specified percentage of the original issue amount of the license contracts. The Deals (DL) trading exchange also may report other details relating to the status of listed license contracts, such as any supplemental information or material disclosures regarding the Deals (DL) or Deals (DL) rights. For instance, the Deals (DL) trading exchange may announce the updation of quality of Deals (DL).

While contracts are listed on the Deals (DL) trading exchange, the Deals (DL) investment bank that initially listed the transaction or its agents may encourage potential licensees to purchase licenses from the exchange. Conducting a licensing and/or marketing campaign often fosters interest in the licenses, which may generate activity in the market and ultimately raise the exchange prices and Deals (DL) value.

Depending on trading activity, it may be necessary to release additional license contracts if available. For instance, if license contracts trade for more than a certain value for more than a specific number of continuous trading days, a new release of licenses may be warranted. The initial offering stipulates the conditions under which additional licenses may be released. As with the initial offering, the release of additional licenses may be based on a certain quantity of Deals (DL) license contracts, a certain duration for the Deals (DL) license contracts, or a combination of both quantity and duration. For example, the initial offering may stipulate that a release often new license is warranted when trading of the existing licenses exceeds $1 ,000,000 for more than a thirty-day trading period. The second offering of new licenses may stipulate the conditions under which yet another release of new licenses may be warranted. Additional licenses are released in a manner similar to the initial release described above. The new licenses are then bought and sold as described above with respect to day-to-day transactions.

In accordance with one embodiment of the present invention, the Deals (DL) owner of a group of Deals (DL) may wish to include additional Deals (DL) in the group. The Deals (DL) trading exchange and/or the selected Deals (DL) investment bank may permit the inclusion of additional Deals (DL) according to one or more requirements. For instance, consideration of whether Deals (DL) should be included in a particular group may turn on a consideration of quality and/or valuation metrics relating to the Deals (DL) and may be permitted based solely upon the Deals (DL) meeting established threshold values for such metrics. Such metrics may include the Relevance and/or Deals (DL) Quality Scores. Inclusion of certain Deals (DL) in a particular group also may turn on the Deals (DL) owner, who may petition the Deals (DL) trading exchange and/or the selected Deals (DL) investment bank to place certain Deals (DL) in a particular group.

Advertising Space (AS) trading exchange & marketplace:

The current market for Advertising Space ("AS") and sophistication of current exchanges provide an opportunity to develop efficiencies in the Advertising Space (AS) marketplace and maximize Advertising Space (AS) valuation through An Advertising Space (AS) trading exchange. An Advertising Space (AS) trading exchange may be used for licensing or selling all types of Advertising Space (AS) including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages, ads on web sites , web pages, applications, web services, smart devices like tablet PC, smart phones, search engine results pages, banner ads, in text ads, news, blogs, rich media Ads, social network advertising, online classified advertising, advertising networks, dynamic banner ads, cross-platform ads and an types of Advertising medium, pool, curated, collection of possible Advertising Space. In yet another embodiment of the present invention, the Advertising Space (AS) may include a group or plurality of types of Advertising Space (AS).

Advertising Space (AS) includes virtually any medium can be used for advertising. Commercial advertising media can include wall paintings, billboards, street furniture components, printed flyers and rack cards, radio, cinema and television adverts, web banners, mobile telephone screens, shopping carts, web popups, skywriting, bus stop benches, human billboards and forehead advertising, magazines, newspapers, town criers, sides of buses, banners attached to or sides of airplanes ("logojets"), in-flight advertisements on seatback tray tables or overhead storage bins, taxicab doors, roof mounts and passenger screens, musical stage shows, subway platforms and trains, elastic bands on disposable diapers, doors of bathroom stalls, stickers on apples in supermarkets, shopping cart handles (grabertising), the opening section of streaming audio and video, posters, and the backs of event tickets and supermarket receipts. Any place an "identified" sponsor pays to deliver their message through a medium is advertising. Advertising Space (AS) are in the form of Television advertising, Infomercials, Radio advertising, Online advertising, New media, Product placements, Press advertising, Billboard advertising, ln-store advertising, Coffee cup advertising, Street advertising, Celebrity branding, user-generated advertisements, dynamic advertisements, Sponsored listings and any new types of advertisements spaces. An Advertising Space (AS) trading exchange offers a medium in which Advertising Space (AS) owners, licensees, users, financial investors or speculators may buy or sell defined Advertising Space (AS) rights through licenses and/or related futures contracts. For example, in accordance with one embodiment of the present invention, An Advertising Space (AS) trading exchange may be used to buy or sell Advertising Space (AS) rights through licenses, which may then be used to access or utilize Advertising Space (AS) for business use. In accordance with another embodiment of the present invention, An Advertising Space (AS) trading exchange may be used to buy or sell speculative Advertising Space (AS) rights through futures contracts, the goal of which is to earn appreciation by re-selling for a higher price at some time in the future. In accordance with still another embodiment of the present invention, An Advertising Space (AS) trading exchange^* may be used to buy or sell a group of Advertising Space (AS) rights, said Advertising Space (AS) grouped by said seller and licensed to said buyer or used by user.

Key Fundamentals of Computerized Advertising Space (AS) Trading Exchange:

Following are descriptions of key elements of a computerized Advertising Space (AS) trading exchange in accordance with one or more embodiments of the present invention. A computerized Advertising Space (AS) trading exchange may have some or all of these elements, as well as any additional elements necessary for the setup, execution, and daily operation of a computerized Advertising Space (AS) trading exchange.

Advertising Space: Advertising Space ("AS") includes ads on web sites, web pages, applications, web services, smart devices like tablet PC, smart phones, search engine results pages, banner ads, in text ads, news, blogs, rich media Ads, social network advertising, online classified advertising, advertising networks, dynamic banner ads, cross-platform ads and an types of Advertising medium, pool, curated, collection of possible Advertising Space.

In another embodiment Advertising Space includes updated Advertising Space (AS) including added, deleted, and modified unitize Advertising Space (AD).

In one embodiment Advertising Space (AS) is a form, of legal entitlement, which allows its owner or holder to control the use, consumption, presentation of Ad. via particular types of medium or at particular destinations for particular duration or sale of the Advertising Space (AS). For example, An Advertising Space (AS) allows the owner or holder to exclude others from utilizing or accessing Advertising Space. Consumers including users, advertisers, companies, marketers and other potential holders of Advertising Space gain the right to access Advertising Space by licensing or purchasing the rights from An Advertising Space (AS) owner or provider. In An Advertising Space (AS) trading exchange, certain Advertising Space (AS) is accepted for listing on the exchange, as described below.

Customized or Dynamically defined or defined unitized Advertising Spaces (AS) are based on or may associated with one or more types of advertising medium or Advertising Space, types, categories, name & list of publishers, number of allowed clicks, impressions, views, duration spent, sell or share of revenue from one or more keywords, categories, types, features, user activities, actions, transaction types, behavior related Ads. targeted by Advertisers and viewed by all or particular number of users of one or more Ad. Medium or Ad. Space types of one or more Ad. Space providers including web sites, applications, features, service, smart device & any other types of Ad. Spaces for particular duration, location & conditions, price or cost or revenue models (including CTR - Click-through rate, CPM - Cost Per Mille, eCPM - Effective Cost Per Mille, CPT - Cost per thousand, CPI - Cost Per Impression, PPC - Pay per click, CPA - Cost Per Action, CPC - Cost Per Click,eCPA - effective Cost Per Action, CPT (Cost Per Thousand Impressions), & Cost per conversion), terms, conditions, locations, targeting criteria, duration of use or access of Advertising Spaces or presenting of Advertisements on Advertising Spaces, wherein said one or more Advertising Spaces (AS) associated or enabled targeting criteria may including Audience Behaviors (traditional behavioral targeting): Hundreds of audience behavior segments are available for targeting (e.g., Auto Intenders, Apparel Shoppers, Family Planners, Travelers, Investors, Health Seekers, Trendy Homemakers, Moviegoers and more), Custom Audience Behaviors: Target a custom segment of users who have displayed relevant, discrete behaviors such as site visitation and buying habits across various content categories, Search Behaviors: Target users who have made category-related searches on Google Search, AOL properties or third party sites(e.g. auto, diet & fitness, real estate, shopping, travel, and more), Survey-based Targeting, Purchase-based Targeting, Offline Consumer Model Targeting, ShopperLoyalty. Target shoppers utilizing loyalty card data. Highly-targeted audiences can be built by leveraging anonymized purchases via shopper loyalty card transactions ensuring the ideal consumer sees your message, Custom Database Match: Target users within households that are both the advertiser's best prospects and media consumers with offline database matching, Advertiser LeadBack: Retarget users who visit your website, Creative LeadBack: Retarget users who have clicked or seen your banner ad, Sponsorship LeadBack: Retarget users who have been to your specific sponsorship area, Reverse LeadBack: Target new customers - those people who have not previously interacted with you, User/Household: Target users based on attributes from user registration or third-party data (e.g. age, gender, income, kids), Site: Place your ads on the sites that are visited most frequently by your desired audience, demographic and psychographic attributes - based on comScore data. For example, place ad on sites that are visited by users who attended college, users who applied offline for a credit card in the last six months, user who traveled domestically over six times in the last six months, and many more, User: Target users based on specific geographic locations: country, state, city, DMA, zip code or target users based on destination as determined by destination queries submitted on MapQuest or AOL Travel Guides, Site: Target content that is geographically or locally-centered, Time: Target users by the time-of-day or time-of-week regardless of time zone, Target users based on technology elements from a user's computer or the network they use to access the internet (e.g. top-Level Domain, Full Domain, Connection Speed, SIC Code, Browser, Language Browser, Operating System).

For example Ad. Space Provider [ABC] defines 1000 Ad. Space (AS) unit rights related to various keywords, categories & locations e.g. one of the Ad. Space (AS) may include Details of each includes Ad. Space source: Identity, Name, Type, Category, Source, Details, Rank & Weight, Rate, Certification, Verification & Validation details of Ad. Spaces, Insurer, & Valuer details, past per user revenue generated from said Ad. medium, Included Rights in unitize Ad. Space (AS): e.g. 50% sharing of all revenue generated from keyword = "Travel" and any 2 words associate or combined with search keyword(s) "Travel" e.g. "Mumbai Travel", "Mumbai Travel Hotels" from search engine [ABC] for one year from India and Ad. Space Provider [ABC] can apply, post, submit, register, process, issue, list, underwrite, sell, trade, rate said Ad. Space (AS) units rights at Advertising Space (AS) exchange and/or marketplace. Investors and/or buyer and/or Advertisers and/or Ad. Exchanges and/or Ad. Server and/or Ad. Networks and/or other companies and/or Ad. Space (AS) providers can search, match, subscribe, provide ranks & comments, refer, share, buy, and convert to other Ad. Space (AS) unit rights, exchange, transfer, gift, discount, use, access, and display at specified Ad. Space as per Ad. Space (AS) unit rights associated conditions, Re-Sell, Trade said one or more Ad. Space (AS) unit rights via Advertising Space (AS) exchange and/or marketplace. In one embodiment Ad. Space (AS) unit may be converted to other Ad. Space (AS) unit or Ad. Space (AS) unit(s).

In one embodiment Ad. Space (AS) unit may be preferred Ad. Space (AS) unit. In one embodiment Ad. Space (AS) unit may use as collateral for getting loan.

In one embodiment Ad. Space (AS) unit holder may get bonus Ad. Space (AS) unit.

In one embodiment Ad. Space (AS) unit may provide dividend for particular life or duration of Ad. Space (AS) unit.

In one embodiment Ad. Space (AS) provider may issue Ad. Space (AS) unit warrant.

In one embodiment one or more or group(s) of Ad. Space (AS) units may be split or divide, update, merged, retired, used, expired, listed, re-issued, re-sell, sell, traded, convert, bid, auctioned, sell via deals, discounted, appreciated, pledged, transferred, share, gift, transferred, collaborate, e- commerce, sell via agent or 3^rd parties service providers, grouped, categorized, sell in group(s) & categories, assigned. In another embodiment buyer can purchase similar types of defined, configured & unitized Advertising Space (AS) for further additional requirement. In another embodiment Advertising Space (AS) comprises Advertising Space from one or more sources (including web sites, applications, services, social networks, companies, shops, malls, cruises, mobile service providers, agencies, Ad. Networks, Ad. Servers, Ad. Publishers) or providers or databases or owners or controllers or agents or managers. In another embodiment Advertising Space (AS) provider dynamically convert or pre-configured entire possible Advertising Space (including all features of web sites, applications, services, user profile, dynamic & static web pages based on number of users, user traffic, user actions, activities, hits & transactions) into meaningful and defined tradable & licensable unitized Advertising Space (AS) rights. Advertising Space (AS) provider can use each Advertising Space (AS) into more than one types of unitizes Advertising Space (AS) and maximizes revenue. E.g. Travel Website has 10 online features and total userbase or daily visitors is 1 million which are candidate to turn into plurality of unitize Advertising Space (AS) and can register, post, submit, certify, validate, verify, underwrite, insure, rate, rank, value, issue, list, trade, buy, sell, market, transfer, manage, account, audit, appreciate, re-sell at exchange and/or marketplace. Different vendors can select trade and buy different types of dynamically defined contextual Advertising Space (AS). It may possible one Advertising Space falls in various types of unitized Advertising Space (AS).

In another embodiment prospective or actual Advertising Space (AS) viewer user is provided with general or domain or category or subject or provider specific dynamic, contextual, and updatable privacy settings, preferences & filtering interface, wherein interface are updated as and when required e.g. adding or updating privacy settings, preferences & filtering options, for selecting various opt-in options, privacy settings, security policies, rules, conditions & preferences for receiving Advertising from one or more Advertising Space including receiving Advertising based on rules, conditions, types of selected one or more industries, companies, fields, interests, activities, actions, events, transactions, categories, keywords, and any types of advertisement criteria.

In another embodiment revenue generated from exchange and/or seller and/or investor of Advertising Space (AS) may be shared with said Ad. viewing user(s) who provide privacy settings, preferences, user profile, user data, supports, participation, make purchases or transactions, become members, subscribe services, provide or allow monitoring, tracking, recording of user actions, locations, activities, logs, transactions, events, status, message stream and any types of user generated or user related or associate or attach or connected data based on one or more criteria, calculations, and revenue sharing models.

In another embodiment Exchange or central unit can centrally provide user profile management interface(s) and can provide general or domain or category or subject or provider specific dynamic, contextual, and updatable privacy settings, preferences & filtering interface(s). In another embodiment Exchange or central unit and/or Advertising Space (AS) provider(s) is/are provided with general or domain or category or subject or provider specific dynamic, contextual, and updatable online, smart client enabled interface(s), system(s), service(s) for automatically based on settings and/or manually creating, defining, associating (rules, conditions, privacy settings, , agreements, commitments, guarantee, warrantee & Ad. Presenting, access or use rights & settings), updating, categorizing, applying, submitting, requesting, registering, certifying, rating, ranking, verifying, validating, posting, issuing, processing, evaluating, insuring, valuing, grouping or pooling with other Advertising Space (AS) of exchange, making searchable, buying, selling, transacting, licensing rights of unitize or defined Advertising Space (AS), trading, marketing, presenting, monitoring, tracking, accounting, supporting, auditing, maintaining and managing one or more Advertising Space(s) (UB). In another embodiment said various functions, actions, tasks, requests, procedures, management and transactions are undertaken by exchange(s), investment bank(s), underwriter(s), agencies, one or more service providers, 3^rd parties' service providers, Ad. Agencies, Ad. Publishers, Ad. Exchanges, Ad. Networks, Ad. Sellers, users, buyers of Advertising Space(s) and any combination thereof.

In another embodiment Advertising Space (AS) provider(s) is/are provided with interface for facilitating buyers of Advertising Space (AS) or automatically and/or manually fulfilling commitments associate with Advertising Space (AS) or post management of Advertising Space (AS) associate things including automatically and/or manually routing users from provider's web sites, applications, features of web sites, social networks, devices, business to Advertising Space (AS) buyer's web site, applications, services, social networks and business, fulfilling Advertising Space related commitments including generating traffic within particular duration, generate total or average revenue from each or aggregate Advertising Space, sale, market, make transaction related to Advertising associate products, services, applications, to Advertising Space (AS) associate Ad. Viewers and like, fulfill Advertising Space associate commitments, contracts, rights, promise, future commitments, view status, hits, revenues, sales, clicks, leads, visits, views, user activities, behavior, logs, actions of each Advertising Space (AS) related Ad. Viewers. In another embodiment consumer of Advertising Space (AS) are enabled to manage pluralities of Advertising Space (UB).

In another embodiment Advertising Space (AS) associate future commitments, contracts, rights, promise, minimum profit or revenue are take place in future say after particular number of months or years or duration.

In another embodiment member, prospective or actual buyer, licensee, consumer and investor is provided with management of Advertising Space (AS) interface for searching, matching, selecting, filtering, sorting, grouping, categorizing, referring, sharing, bookmarking, indicating interests, ordering, bidding, purchasing, acquiring, trading, re-selling, viewing details & prospectus or presentations, managing, view reports, notifications, orders status, trades status, pricing details & daily market summary in real-time, manage account(s), manage or view user profile, payments information, social network(s) or group(s) & portfolio of Advertising Space (AS), of one or more or group(s) of Advertising Space (AS) of one or more or group(s) or pools of Advertising Space (AS) Providers.

In another embodiment actual Ad. viewer is provided with management of Advertisements of Advertising Space (AS) interface including searching, matching, selecting, bookmarking, referring, sharing, sorting, filtering, subscribing, buying, using, accessing, consuming, monitoring, tracking, metering, reporting, accounting, and managing Advertisements related to one or more Advertising Spaces (AS), managing & updating user profile, user data, payment information, preferences for receiving Advertising from Advertising Spaces, social networks & groups. In another embodiment Advertising Space (AS) Owner or Provider can define unitize Advertising Space (AS) and directly register or making them available or searchable to prospective buyers and/or sell or bid or execute or transfer or provide as free or provide via sponsors Advertising Space (AS) to prospective or actual buyer or investor or controller or manager or database(s) or bidder of Advertising Space (AS) at or from or via Advertising Space (AS) Marketplace and/or Exchange. In another embodiment various functions, activities, actions, workflow, participation of 3^rd parties, steps, procedures and modules discussed throughout the specification are optional, and procedures, modules & steps take place in any order, including registering, verifying, validating, rating, ranking, certifying, insuring, valuing, providing or disclosing details, defining, making due diligence, listing, offering, follow-up offering, authorizing, issuing, biding, investment banking, getting services from 3^rd parties service providers, getting approval of users, exchanges and/or government, selling to investors and underwriting of Advertising Space (AS). Advertising Space (AS) Owner or Provider: The Advertising Space (AS) owner (licensor) provides licensing and sub-licensing rights to licensees in exchange for money or costs or royalties or other compensation as stipulated by the license agreement. In accordance with one embodiment of the present invention, An Advertising Space (AS) owner licenses the Advertising Space (AS) to an investment bank in exchange for a cash payment. In accordance with another embodiment of the present invention, an Advertising Space (AS) owner performs the listing and underwriting of Advertising Space (AS) license contracts itself and without the assistance of an Advertising Space (AS) investment bank. The Advertising Space (AS) owner may include multiple individuals and/or entities. For instance, the Advertising Space (AS) owner may include all of the owners of various Advertising Space (AS) rights related to various Ad. Mediums, ads on web sites , web pages, applications, web services, smart devices like tablet PC, smart phones, search engine results pages, banner ads, in text ads, news, blogs, rich media Ads, social network advertising, online classified advertising, advertising networks, dynamic banner ads, cross-platform ads and an types of Advertising medium, pool, curated, collection of possible Advertising Space and relating to a specific industry, category, keyword, location, language, activities, actions, transaction types, events, fields, features, age group, gender, income range, qualifications, interests, profile fields & data.

In another embodiment Advertising Space (AS) Provider can provides Advertising Space (AS) with conditions & commitments to buyer or controller or manager for increasing revenue from said provided Advertising Space (AS) and share revenue with said buyer or controller or manager who increases revenue from said Advertising Space (AS). In one embodiment buyer or controller or manager of Advertising Space (AS) can bid for increasing revenue per Advertising Space (AS) and provider can provide Advertising Space (AS) based on highest bid from buyer or controller or manager. In another embodiment buyer or controller or manager can increases revenue per user by introducing new or innovative applications, services, offers, schemes, plans, management, features, patented products & services, provide innovative advertising, entertainment, business and e- commerce applications, features, platforms & services. In another embodiment Advertising Space (AS) Provider can dynamically update, route & share one or more types or selective Advertising Space (AS) as per defined contract to one or more buyers or controllers or managers at one or more destinations including databases, networks, applications, services, web sites and physical locations like shops, malls & public places. In another embodiment Advertising Space (AS) Provider can provides Advertising Space (AS) to other Advertising Space (AS) Provider(s).

In another embodiment two or more Advertising Space (AS) Providers can collaboratively or in group or in categories can provide Advertising Space (AS).

Advertising Space (AS) Investment Bank: In accordance with one or more embodiments of the present invention, investment banks receive the Advertising Space (AS) rights from the Advertising Space (AS) owner and package them for listing or inclusion on the Advertising Space (AS) trading exchange. Specifically, an investment bank rates or ranks, certify, verify, validate, categories, insures, and values the Advertising Space (AS), as described below. Additionally, the investment bank may perform other functions such as underwriting the licensing transaction, or the Advertising Space (AS) investment bank may work with a separate underwriter or an underwriting group to carry out the underwriting processes. Further, the investment bank may certify that Advertising Space (AS) license contracts comply with the regulations of trading and the requirements of listing on the Advertising Space (AS) trading exchange. The investment bank may then list the Advertising Space (AS) on the Advertising Space (AS) trading exchange and sub-license the Advertising Space (AS) to perspective buyers.

Underwriter: The Advertising Space (AS) investment bank and/or Advertising Space (AS) trading exchange may retain a separate underwriter or an underwriting group to carry out the due diligence and underwriting processes. Alternatively, the underwriting process may be carried out by one or more of the Advertising Space (AS) owner, Advertising Space (AS) investment bank, and/or Advertising Space (AS) trading exchange. The underwriter reviews information relating to the Advertising Space (AS) submitted by the Advertising Space (AS) owner and evaluates the Advertising Space (AS), performs due diligence, and may recruit a underwriting group. The underwriter may negotiate an underwriting agreement with the Advertising Space (AS) investment bank and/or Advertising Space (AS) trading exchange, and based on the agreement, the underwriter may purchase a certain volume of the Advertising Space (AS) licensing contracts as part of the initial sale or offering.

Computerized Advertising Space (AS) Trading Exchange: The computerized Advertising Space (AS) trading exchange monitors disclosures and may guarantee and/or clear transactions similar to today's commodities and futures exchanges, in addition to other functions performed by today's exchanges. The Advertising Space (AS) trading exchange may monitor and/or enforce regulations relating to trading, including rules & regulations created by the exchange as well as governmental rules & regulations. Further, the Advertising Space (AS) trading exchange may monitor and/or enforce requirements for listing Advertising Space (AS) license contracts on the exchange. After the initial offering, Advertising Space (AS) pricing is achieved by continuous or day-to-day trading, as described below. The Advertising Space (AS) trading exchange keeps track of pricing information and provides pricing information on a real-time basis. Pricing information may be provided in any medium including newspaper, ticker, e-mail, webpage medium. Additionally, the Advertising Space (AS) trading exchange may provide pricing information in the form of industrial averages or indices or indexes, which may be based on average pricing information for license contracts relating to various Ad. Mediums, ads on web sites , web pages, applications, web services, smart devices like tablet PC, smart phones, search engine results pages, banner ads, in text ads, news, blogs, rich media Ads, social network advertising, online classified advertising, advertising networks, dynamic banner ads, cross-platform ads and an types of Advertising.medium, and relating to various specific industry, category, keyword, location, language, activities, actions, transaction types, events, fields, features, age group, gender, income range, qualifications, interests, profile fields & data.

The Advertising Space (AS) trading exchange is computerized and Advertising Space (AS) owners, Advertising Space (AS) investment banks, Advertising Space (AS) investors, and licensees can access the Advertising Space (AS) trading exchange through the internet by accessing a website of the Advertising Space (AS) trading exchange, through other computerized systems or networks such as NASDAQ and/or the NASDAQ and/or the BSE and/or the NSE portal or online, offline, smart client, peer to peer application or service or device or network or framework or infrastructure or system or platform or interface, and/or through other online connections or portals or communication medium or communication interfaces. The Advertising Space (AS) trading exchange may have an independent computerized platform with its own servers and databases. In another embodiment, the Advertising Space (AS) trading exchange is hosted on third-party networks or computerized systems. As one example, the Advertising Space (AS) trading exchange may be implemented on a hosted network with information stored on one or more databases that may be part of the hosted network or may be accessible to but separate from the hosted network.

The Advertising Space (AS) trading exchange maintains electronic information relating to the defined license contracts that are listed on the exchange. The Advertising Space (AS) trading exchange also maintains electronic information relating to the Advertising Space (AS) owners, Advertising Space (AS) investment banks, Advertising Space (AS) investors, and licensees. The information is stored in one or more databases maintained by or at the management of the Advertising Space (AS) trading exchange. Advertising Space (AS) Investors: Advertising Space (AS) investors (which may include speculators, market makers, and arbitrageurs) add liquidity to the market. Advertising Space (AS) investors purchase Advertising Space (AS) licensing and/or futures contracts with the goal of re-selling the contracts at higher prices sometime in the future. In some embodiments of the present invention, the Advertising Space (AS) investors may act on behalf of licensors or licensees.

Licensees: Licensees are the ultimate buyers of the Advertising Space (AS) rights and consumers of the Advertising Space (AS) trading exchange. Licensees purchase Advertising Space (AS) licensing in order to access or utilize Advertising Space. In some embodiments of the present invention, the licensee also may serve as the Advertising Space (AS) investor.

Monitoring, tracking & auditing use or access of Advertising Space (AS) or Accounting Audit: refers to a review of all relevant records to confirm that the reported uses or access identified by the purchaser or buyer or licensee and/or identified in the Offering or Purchase Agreement as falling within the scope of the Authorized Product is correct.

Authorized Defined Advertising Space Licensing Right Contracts (DASLRC) means DASLRC authorized by the Exchange for an Offering and subsequent trading on the Exchange. Consumption: means the exercise by a Member of Advertising Space rights in an Authorized Defined Advertising Space Licensing Right Contracts (DASLRC) purchased in accordance with the terms of any applicable Purchase Agreement.

DASLRC based on rules, conditions and commitments: means the use or access or re-sell or manage Advertising Space (AS) based on one or more rules, conditions and commitments, which are included within the scope of the license granted in a Purchase Agreement.

Initial Offering: means the first group of Tranches of an authorized DASLRC that is published in an Offering Memorandum and available for purchase through the Exchange.

Follow-on-offering: means an additional Tranche of an authorized DASLRC after its initial offering as published in an Offering Memorandum has been completed and available for purchase through the Exchange.

Advertising Space (AS) Agent: means any individual or an entity that provides assistance to a Provider in Identifying Authorized DASLRC applicant, submitting an Offering Memorandum for Authorized DASLRC application, seeking approval of the listing of Authorized DASLRC on exchange, preparing Offering Memorandums, promoting Authorized DASLRC to potential purchasers, listing Authorized DASLRC on the secondary market. Exchange Market Rulebook: means a set of rules by which the members of a self-regulatory organization must operate i.e. the rules & regulation of the Exchange and any interpretation, stated policy or instrument corresponding thereto, as adopted, amended, or supplemented from time to time by the Exchange.

Issuer: Issuer is a legal entity that develops, registers, assigned, licensed and sells DASLRC through the Exchange. Listing: means the first time an Authorized DASLRC is available for purchase and sale through the Exchange.

Member: means a person enters into a Member Agreement with the Exchange. Offering: means an Initial Offering and Follow-On Offering that is available for purchase through the Exchange.

Offering Memorandum. or Offering Circular: An offering memorandum (OM) or offering circular (OC) is a type of prospectus (finance) for a DASLRC that discloses the proposed terms and conditions for a authorized DASLRC to be listed on exchange and is submitted to the Exchange for review prior to being shown to Members.

Purchase Agreement: refers to an agreement between an issuer and a purchaser that sets forth all of the terms and conditions regarding the purchase of the authorized DASLRC.

Purchaser: means an Exchange Member that has purchased or otherwise acquired an authorized DASLRC through an Offering or in the Secondary Market.

Registry: means a Database or repository that enables official records and transfer mechanism of authorized DASLRC.

Secondary Market: means the venue maintained by Exchange where authorized DASLRC may be sold and purchased after such authorized DASLRC are acquired through an Initial Offering or Follow-On Offering.

Settlement Bank: The entity that maintains cash accounts used to settle payment obligations associated with transactions. The settlement bank may be either a commercial bank, the settlement system itself or a central bank. Provider of DASLRC ("Provider"): means An Advertising Space (AS) owner or provider or manager or controller who has assigned or licensed Advertising Space (AS) rights to an issuer for purpose of UU listing one or more authorized DASLRC based on such assigned or licensed Advertising Space (AS) rights.

Trading Platform: refers to Exchange's system for posting or submitting bids and offers to purchase and/or sell authorized DASLRC that is used to execute trade among Members.

Tranche: means a predetermined number of unique authorized DASLRC comprising one part of an Offering for sale to Purchasers at the price published in the Offering Memorandum Transfer: means the assigning of authorized DASLRC from one Registry Account to another Registry account.

Unit Base: means defined use or limit or package or access of Advertising Space (AS) that are within the scope of license for a single DASLRC.

Defined Advertising Space Licensing Right Contracts (DASLRC): means a non-exclusive or exclusive license of a particular or defined or dynamically defined Unit Base of the dynamically defined Advertising Space (AS) described in the Offering Memorandum or Offering Circular and Offered on the Exchange.

For purposes of illustration only, An Advertising Space (AS) trading exchange may be thought of as a hybrid of today's stock and commodities exchanges. For example, the initial offering of rights to a particular Advertising Space (AS) may be modeled after a stock initial public offering ("IPO") on a traditional stock exchange.

In the first step of An Advertising Space (AS) initial offering, the Advertising Space (AS) owner identifies Advertising Space (AS) that it desires to license. Alternatively, the Advertising Space (AS) trading exchange and/or An Advertising Space (AS) investment bank may approach the Advertising Space (AS) owner to solicit interest in listing the Advertising Space (AS) rights on the exchange. The Advertising Space (AS) owner may execute a mutual non-disclosure agreement with the Advertising Space (AS) trading exchange and/or Advertising Space (AS) investment bank prior to making an application. A mutual non-disclosure agreement allows the Advertising Space (AS) trading exchange and/or Advertising Space (AS) investment bank to share confidential information relating to the Advertising Space (AS) with one or more underwriters that assist with the listing and underwriting process.

The Advertising Space (AS) owner then submits a schedule, agenda, plan, program & list(s) of Advertising Space (AS) to be listed on the Advertising Space (AS) trading exchange. The Advertising Space (AS) owner also may submit one or more of the following: a checklist covering key representations and terms from any seller agreement or defined license contract (including, for instance, field of use, geographical restrictions, among others); any due diligence checklist, including validity opinions and/or analyses such as authorized Advertising Space statistics searches, company records, news, web resources, 3^rd parties database and reports on Advertising Space, Advertising Space analyses such as ranks, quality, opt-in, and prior licensing experience; descriptions of the Advertising Space (AS) to the licensed, including expected commercial embodiments in which the Advertising Space (AS) could be accessed or used, and market analyses; any financial information relating per Advertising Space (AS) revenue, income, advertisement revenue and/or licensing revenues. The Advertising Space (AS) owner may submit Advertising Space (AS) to be listed individually on the Advertising Space (AS) trading exchange as well as Advertising Space (AS) to be listed together as a group. The Advertising Space (AS) owner then solicits bids from the Advertising Space (AS) trading exchange and/or Advertising Space (AS) investment banks to perform the listing and underwriting process. Alternatively, the Advertising Space (AS) owner may perform the listing and underwriting process itself. If the Advertising Space (AS) owner utilizes an Advertising Space (AS) investment bank, then Advertising Space (AS) investment banks bid on the listing and underwriting process, and the Advertising Space (AS) owner selects one of the investment banks, typically the lowest bidder, to carry the process forward. Investment banks typically work out a fee structure for the listing and underwriting process, which may be fixed fees, success or percentage fees based on the success of the Advertising Space (AS) initial offering, or a combination of both fixed and success fees.

Next, Advertising Space (AS) trading exchange and/or the selected Advertising Space (AS) investment bank may begin the due diligence phase of the listing process. As described below, the due diligence phase includes: packaging the Advertising Space (AS) for listing; performing legal analysis of the strength and ownership of the Advertising Space (AS), including validity and quality; performing market analysis of the Advertising Space (AS) and require or benefit from licensees to the Advertising Space (AS), including a determination of the likely market size and market segments; performing valuation analyses, including a determination of the likely range of profits, revenues, income & royalties; and marketing the Advertising Space (AS). The due diligence phase may be conducted by the Advertising Space (AS) owner and/or the Advertising Space (AS) investment bank. Alternatively, the due diligence phase may be contracted out to lawyers, economists, marketing firms, or other specialists and third parties.

By packaging the Advertising Space (AS), the Advertising Space (AS) owner (or, for example, marketing firms) determines which of the relevant Advertising Space (AS) should be included in the listing. For instance, An Advertising Space (AS) owner may only have one type of Advertising Space (AS), and only that Advertising Space (AS) would be listed. But in instances where the Advertising Space (AS) owner has numerous Advertising Space (AS) or multiple related Advertising Space (AS), determining which Advertising Space (AS) should be included in a single listing may require careful consideration. For example, Advertising Space (AS) may be grouped by product or product group or service or service group, such as all of the Advertising Space (AS) related to a particular line or business, categories, keywords, fields, workflow, tasks, activities, purpose, location and like. As another example, Advertising Space (AS) may be grouped by categories or keywords.

In accordance with one embodiment of the present invention, the Advertising Space (AS) may be grouped such that the defined license contract that is listed provides for the licensing of a plurality of Advertising Space (AS). Advertising Space (AS) may be placed in a group according to one or more requirements set by the Advertising Space (AS) trading exchange and/or the selected Advertising Space (AS) investment bank. For instance, consideration of whether Advertising Space (AS) should be included in a particular group may turn on a consideration of quality and/or valuation metrics relating to the Advertising Space (AS) and may be permitted based solely upon the Advertising Space (AS) meeting established threshold values for such metrics. Such metrics may include the Relevance and/or Advertising Space (AS) Quality Scores. Inclusion of certain Advertising Space (AS) in a particular group also may turn on the Advertising Space (AS) owner, who may requesting the Advertising Space (AS) trading exchange and/or the selected Advertising Space (AS) investment bank to place certain Advertising Space (AS) in a particular group.

The legal analysis of the Advertising Space (AS) is to determine the strength, or at least an opinion of the strength, of the Advertising Space (AS). Additionally, Advertising Space analysis reports may be made to determine the Advertising Space (AS)'s scope of coverage. It also may be important to ensure that certain formalities have been followed, such as proper recordation of any submissions. As another example, with Advertising Space (AS), a search and/or consumer surveys may be conducted to determine the brand recognition or strength of the Advertising Space (AS). Also, it may be important to determine whether formalities have been followed, such as monitoring, tracking, storing or timely filing of statements of Advertising Space rank, quality, revenue per user or Advertising Space (AS) and/or advertisement revenue per user or Advertising Space (AS).

Valuation of the Advertising Space (AS) may involve the consideration of numerous factors, such as the strength of the Advertising Space (AS), the ability to use or access or the availability of substitute or competing Advertising Space (AS), the market need for the Advertising Space (AS), and/or the market size and number of parties that may be benefit from or require licensing. Also, valuation may depend on the quantity of Advertising Space (AS) packaged together in the listing. Valuation may require the consideration of 3^rd parties' service providers including hit statistics, revenue per Advertising Space (AS) or Advertising Space (AS) user earned quality & rank of Advertising Space & users. Additionally, third party ratings or assessments of Advertising Space (AS) may be helpful in determining the value of the Advertising Space (AS).

Upon completion of the due diligence phase, the Advertising Space (AS) trading exchange and/or Advertising Space (AS) investment bank determines whether or not the Advertising Space (AS) should be listed on the Advertising Space (AS) trading exchange based on the due diligence review. This determination is based on particular underwriting criteria and may further include the determination of an underwriter. As with all risks, some underwriters and investment banks are more conservative than others and may have different standards in evaluating the above factors of the due diligence review. Should the Advertising Space (AS) trading exchange and/or Advertising Space (AS) investment bank accept the Advertising Space (AS) for listing on the Advertising Space (AS) trading exchange, the Advertising Space (AS) trading exchange and/or Advertising Space (AS) investment bank assigns a listing price and provides an estimate of the cash from listing the Advertising Space (AS) to the Advertising Space (AS) owner.

At this point, the Advertising Space (AS) trading exchange and/or Advertising Space (AS) investment bank may use an underwriter to accept and underwrite the listing and the license contracts. For instance, the underwriter, as lead with an underwriting group or acting alone, may decide to purchase a certain amount of license contracts at a predetermined price as part of an initial sale of the Advertising Space (AS) rights. The underwriter may execute a mutual nondisclosure agreement with the Advertising Space (AS) trading exchange and/or Advertising Space (AS) investment bank and, in exchange, the Advertising Space (AS) trading exchange and/or Advertising Space (AS) investment bank provides the information submitted by the Advertising Space (AS) owner and any internal analyses, processing or evaluations. The underwriter may perform its own due diligence in analyzing the Advertising Space (AS) or it may recruit an underwriting group. The underwriter also may execute an underwriting agreement with the Advertising Space (AS) trading exchange and/or Advertising Space (AS) investment bank. If the listing price is satisfactory, the Advertising Space (AS) owner may grant the Advertising Space (AS) investment bank an exclusive license for the Advertising Space (AS) with the right to sublicense on a limited (e.g., quantity) non-exclusive basis. In accordance with one embodiment of the present invention, the Advertising Space (AS) owner may retain a non-exclusive right to access or use the Advertising Space (AS) at no cost or at a reduced cost. In accordance with another embodiment of the present invention, the Advertising Space (AS) investment bank may obtain an exclusive license.

The Advertising Space (AS) trading exchange may issue an offering-memorandum pursuant to and consistent with Rule 144A of the Securities Act of 1933 addressing one or more of the following: a schedule of the Advertising Space (AS) rights to be listed and the products or services or business or purpose with which the Advertising Space (AS) rights may be used pursuant to the license contract; a description of the Advertising Space (AS) rights to be listed; a description of the market for the listed Advertising Space (AS) rights; a comparison with other known competing Advertising Space (AS); Advertising Space (AS) owners' projections of per Advertising Space (AS) & per user revenue, if applicable; if an industry-accepted standard exists, any comparison and/or likelihood of adoption as a standard; any validity analyses, risk factors, and any fees; and Advertising Space (AS) trading exchange rules and disclosures, including underwriting disclosures, Advertising Space (AS) trading exchange's right to enforce and settlement policies, buyer obligations to report licensing usage, Advertising Space (AS) trading exchange's right to audit, and any restrictions or policies with respect to resale, and sublicensing. Upon receiving the exclusive license, the Advertising Space (AS) investment bank may prepare An Advertising Space (AS) prospectus and/or other marketing materials to attract potential licensees, investors, and/or speculators. These materials likely include information obtained from the due diligence review. For instance, the materials may include: a listing of the Advertising Space (AS) included in the non-exclusive license; legal analysis of the strength of the Advertising Space (AS); the terms of the non-exclusive license contract including the number of times or duration or location the Advertising Space access and the duration of the contract; portions of the valuation analysis; when and under what terms additional licenses may be made available (e.g., if license contracts trade for more than a certain value for more than a specific number of continuous trading days, a new release of licenses will be made available).

Next, the Advertising Space (AS) owner and/or Advertising Space (AS) investment bank prepares for the initial offering of the Advertising Space (AS) rights. As with stock IPOs, the Advertising Space (AS) owner and/or Advertising Space (AS) investment bank seeks to list certain Advertising Space (AS) license contracts on the Advertising Space (AS) trading exchange. The initial offering may be based on a certain quantity of Advertising Space (AS) license contracts, a certain duration for the Advertising Space (AS) license contracts, or a combination of both quantity and duration.

The Advertising Space (AS) trading exchange may schedule the date on which the license contracts will first trade and the initial offering price. On the date of the initial trade, the Advertising Space (AS) trading exchange and/or a clearinghouse, such as the NASDAQ portal or the Depository Trust Clearing Corporation ("DTCC"), will have the number of electronic certificates authorized for the first issue on hand. The Advertising Space (AS) trading exchange and/or the clearinghouse will disseminate live or real-time license contract trading information, such as the bid or offer and details relating to the last trade. The underwriter will sell through its volume commitment first, and then the Advertising Space (AS) trading exchange pays a flat fee for each license contract that issues.

Then, the Advertising Space (AS) trading exchange allows the Advertising Space (AS) license contracts to be listed on the exchange. The Advertising Space (AS) license contracts may be listed by members or member firms of the exchange, which may include Advertising Space (AS) investment banks or other investors. Alternatively, the Advertising Space (AS) license contracts may be listed by the Advertising Space (AS) owner.

The Advertising Space (AS) trading exchange carries out duties which may be similar to current stock exchanges. For example, the Advertising Space (AS) trading exchange monitors disclosures, guarantees transactions, and clears transactions. The Advertising Space (AS) trading exchange may monitor and/or enforce any trading regulations, including regulations enacted by the exchange and/or any governmental regulations. Alternatively, this function in whole or in part also may be carried out by Advertising Space (AS) investment banks.

Additionally, the Advertising Space (AS) trading exchange may monitor and/or enforce any requirements of listing on the exchange. Alternatively, monitoring and/or enforcing of any listing requirements may be carried out, in whole or in part, by Advertising Space (AS) investment banks. Listing requirements, which may be created by the exchange, may include considerations such as whether competent Advertising Space (AS) available, Advertising Space (AS) analysis searches have been conducted for Advertising Space (AS) verification, validation, quality, rank, revenue per Advertising Space (AS) or per user; and/or whether any opinions of counsel have been made. Based on listing requirements such as the above, the Advertising Space (AS) license contracts may be listed separately on the exchange under different types or classes. One or more of the above requirements and/or considerations may be used in listing the Advertising Space (AS) license contracts on the exchange.

Investors, licensees, and licensors may purchase the Advertising Space (AS) license contracts from the Advertising Space (AS) trading exchange. Investors purchase Advertising Space (AS) license contracts with the goal of seeking appreciation or re-selling at a higher price at some time in the future. In this sense, the Advertising Space (AS) license contracts are similar to a futures contract. Licensees, on the other hand, purchase the contracts in order to use, or access the Advertising Space (AS). In this sense, licensees take delivery of the actual license. With respect to Advertising Space (AS) license contracts relating to groups or collections of Advertising Space (AS), licensees take delivery of licenses to each of the Advertising Space (AS) contained by the group. Unused Advertising Space (AS) license contracts may be retired or re-listed at a later time on the Advertising Space (AS) trading exchange upon an audit of current operations indicating that the Advertising Space (AS) is no longer being used or accessed is within levels considered acceptable by the license.

In accordance with one embodiment of the present invention, grouped Advertising Space (AS) that is listed on the Advertising Space (AS) trading exchange may provide the Advertising Space (AS) owner with payments or revenue or income or royalties relating to all of the Advertising Space (AS) contained by the group. For instance, revenue or income royalties may be derived based on the number of Advertising Space (AS) in the group. As another example, royalties may be derived based on a weighting formula. The weighting formula may assess a royalty for each Advertising Space (AS) wherein the value of the royalty is based on one or more requirements, such as quality or value metrics.

Day-to-Day Transactions of Advertising Space (AS) Rights: For purposes of illustration only, An Advertising Space (AS) trading exchange may be thought of as a hybrid of today's stock and commodities exchanges. For example, day-to-day transactions of rights to a certain listed Advertising Space (AS) may be modeled after a traditional commodities exchange where contracts are traded on a daily basis. As part of the first step of a typical day-to-day transaction of Advertising Space (AS) rights, the owner or seller of at least one Advertising Space (AS) license contract lists the contract and an asking or specified price on the Advertising Space (AS) trading exchange. The Advertising Space (AS) license contracts may relate to a specific or individual Advertising Space (AS) or may relate to a group containing a plurality of Advertising Space (AS). In situations where multiple contracts are owned, the Advertising Space (AS) license holder may list multiple if not all of the license contracts on the exchange. The Advertising Space (AS) license holder may perform the listing itself or it may retain an exchange member to perform the listing. The Advertising Space (AS) license holder may be an investor or speculator who is re- selling the license contract for a higher price. Alternatively, the Advertising Space (AS) license holder may be a licensee who no longer needs the license, as described below, or is selling excess license contracts. The Advertising Space (AS) trading exchange and/or third-party networks such as NASDAQ portal host the secondary market, which may be brokered or non-brokered. Through the Advertising Space (AS) trading exchange, buyers determine whether or not demand is sufficient to buy the license contract for the Advertising Space (AS) license holder's specified price as listed on the exchange. If buyers are unwilling to pay the specified price, then the seller retains the license contract until such time when the price becomes more attractive in the market. Alternatively, the seller may lower the asking price to attract a buyer, which may be necessary to sell the license contract if expiration is imminent. With respect to groups or collections of Advertising Space (AS), the market prices may reflect or be indicative of the value of the underlying Advertising Space (AS) considered separately. The inclusion of additional Advertising Space (AS) in a particular group may impact market prices based on the value of the additional Advertising Space (AS) and/or the sum total value of the Advertising Space (AS) in the group.

If buyers are willing to pay the specified price, then the sale moves forward towards closing. Typically, an exchange member purchases the license contract on behalf of the buyer at the specified price, and the Advertising Space (AS) trading exchange clears the transaction. In most any situation, the Advertising Space (AS) trading exchange monitors any disclosures and guarantees and clears the transaction.

In the situation of a licensee or licensor, the buyer may hold the contract beyond expiry and take delivery of the actual license. For instance, a licensee may require the actual license in order to user or access the Advertising Space (AS). Typically, the actual license is delivered by the specialist holding the license.

Where delivery of the actual license has occurred, the holder of the license may only re-list the license upon an audit of current operations indicating that the Advertising Space (AS) is no longer being used or accessed is within levels considered acceptable by the license. The Advertising Space (AS) trading exchange retains the right to audit any Advertising Space (AS) owner at its discretion using an internal or third-party auditing team. For instance, one auditing scenario may require that all buyers that hold license contracts as of the end of a particular quarter must report their license contract usage to the Advertising Space (AS) trading exchange within a specified amount of time following the quarter-end. The Advertising Space (AS) trading exchange then reports to the market, through its website or other reporting mediums, the individual usage numbers per buyer (e.g., Buyer A holds 10,000 Advertising Space license contracts and has sold or re-sell or consumed 8,000 as of the most recent quarter-end) and may report the identities of the specific buyers. The Advertising Space (AS) trading exchange may choose to report usage information only if a buyer is holding more than a specified percentage of the original issue amount of the license contracts. The Advertising Space (AS) trading exchange also may report other details relating to the status of listed license contracts, such as any supplemental information or material disclosures regarding the Advertising Space (AS) or Advertising Space (AS) rights. For instance, the Advertising Space (AS) trading exchange may announce the updation of quality of Advertising Space (AS).

While contracts are listed on the Advertising Space (AS) trading exchange, the Advertising Space (AS) investment bank that initially listed the transaction or its agents may encourage potential licensees to purchase licenses from the exchange. Conducting a licensing and/or marketing campaign often fosters interest in the licenses, which may generate activity in the market and ultimately raise the exchange prices and Advertising Space (AS) value. Depending on trading activity, it may be necessary to release additional license contracts if available. For instance, if license contracts trade for more than a certain value for more than a specific number of continuous trading days, a new release of licenses may be warranted. The initial offering stipulates the conditions under which additional licenses may be released. As with the initial offering, the release of additional licenses may be based on a certain quantity of Advertising Space (AS) license contracts, a certain duration for the Advertising Space (AS) license contracts, or a combination of both quantity and duration. For example, the initial offering may stipulate that a release often new license is warranted when trading of the existing licenses exceeds $1 ,000,000 for more than a thirty-day trading period. The second offering of new licenses may stipulate the conditions under which yet another release of new licenses may be warranted. Additional licenses are released in a manner similar to the initial release described above. The new licenses are then bought and sold as described above with respect to day-to-day transactions.

In accordance with one embodiment of the present invention, the Advertising Space (AS) owner of a group of Advertising Space (AS) may wish to include additional Advertising Space (AS) in the group. The Advertising Space (AS) trading exchange and/or the selected Advertising Space (AS) investment bank may permit the inclusion of additional Advertising Space (AS) according to one or more requirements. For instance, consideration of whether Advertising Space (AS) should be included in a particular group may turn on a consideration of quality and/or valuation metrics relating to the Advertising Space (AS) and may be permitted based solely upon the Advertising Space (AS) meeting established threshold values for such metrics. Such metrics may include the Relevance and/or Advertising Space (AS) Quality Scores. Inclusion of certain Advertising Space (AS) in a particular group also may turn on the Advertising Space (AS) owner, who may petition the Advertising Space (AS) trading exchange and/or the selected Advertising Space (AS) investment bank to place certain Advertising Space (AS) in a particular group.

The many features and advantages of the invention are apparent from the detailed specification 5 and, thus, it is intended by the appended claims to cover all such features and advantages of the invention that fall within the true spirit and scope of the invention. Further, since numerous modifications and changes will readily occur to those skilled in the art, it is not desired to limit the invention to the exact construction and operation illustrated and described, and accordingly all suitable modifications and equivalents may be resorted to, falling within the scope of the invention.

10

BRIEF DESCRIPTION OF THE DRAWINGS

Non-limiting and non-exhaustive embodiments of the present invention are described with reference to the following drawings. In the drawings, like reference numerals refer to like parts throughout the 15 various figures unless otherwise specified.

For a better understanding of the present invention, reference will be made to the following detailed description, which is to be read in association with the accompanying drawings, wherein:

20 FIG. 1 shows the steps of an initial offering of defined license contracts on an embodiment of a computerized Userbase (UB) trading exchange of the present invention;

FIG. 2 shows typical day-to-day transactions on an embodiment of a computerized Userbase (UB) trading exchange of the present invention; and

'25

FIG. 3 is a diagram showing certain steps during the lifecycle of another embodiment of a defined license contract of the present invention.

FIG. 4 shows the steps of an initial offering of defined license contracts on an embodiment of a 30 computerized Deals trading exchange of the present invention;

FIG. 5 shows typical day-to-day transactions on an embodiment of a computerized Deals trading exchange of the present invention; and

35 FIG. 6 is a diagram showing certain steps during the lifecycle of another embodiment of a defined license contract of the present invention.

FIG. 7 shows the steps of an initial offering of defined license contracts on an embodiment of a computerized Advertising Space trading exchange of the present invention;

40

FIG. 8 shows typical day-to-day transactions on an embodiment of a computerized Advertising Space trading exchange of the present invention; and FIG. 9 is a diagram showing certain steps during the lifecycle of another embodiment of a defined license contract of the present invention. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENT

The present invention will now be described more fully with reference to the Figures in which the preferred embodiment of the present invention is shown. The subject matter of this disclosure may, however, be embodied in many different forms and should not be construed as being limited to the embodiment set forth herein.

Referring now to the drawings, wherein like reference numerals designate identical or corresponding parts throughout the several views, FIG. 1 shows the steps of an initial offering of licenses on a Userbase (UB) trading exchange according to one embodiment of the present invention.

Initially, the Userbase (UB) Owner 110 identifies Userbase (UB) that it desires to license. The Userbase (UB) may include users, user profile & data, customers, prospective customers, clients, viewers, participants. The Userbase (UB) license contracts may relate to a specific or individual Userbase (UB) or may relate to a group containing a plurality of Userbase (UB). The Userbase (UB) Owner 110 then solicits bids from Userbase (UB) Investment Banks 1 15 to perform the listing and underwriting process. ■

The Userbase (UB) Investment Banks 115 then bid on the listing and underwriting process, and the Userbase (UB) Owner 110 selects one of the banks, typically the lowest bidder, to carry the process forward. Investment Banks 115 typically work out a fee structure for the listing and underwriting process, which may be fixed fees, success or percentage fees based on the success of the Userbase (UB) initial offering, or a combination of both fixed and success fees.

The selected Userbase (UB) Investment Bank 115 begins the due diligence phase of the listing process. The due diligence phase may include: packaging the Userbase (UB) for listing; performing legal analysis of the strength and ownership of the Userbase (UB); performing market analysis of the Userbase (UB) and require or benefit from licensees to the Userbase (UB); performing valuation analyses; and marketing the Userbase (UB). The due diligence phase may be conducted by the Userbase (UB) Owner 110 or contracted out to 3^ parties service providers, marketing firms, or other specialists and third parties.

Upon completion of the due diligence phase, the Userbase (UB) Investment Bank 115 determines whether or not the Userbase (UB) should be listed on the Userbase (UB) Trading Exchange 120 based on the due diligence review. This determination is based on the Userbase (UB) Investment Bank's own underwriting criteria. As with all risks, some banks are more conservative than others and may have different standards in evaluating the above factors of the due diligence review. Should the Userbase (UB) Investment Bank 115 accept the Userbase (UB) for listing on the Userbase (UB) Trading Exchange 120, the Userbase (UB) Investment Bank 115 assigns a listing price and provides an estimate of the cash from listing the Userbase (UB) to the Userbase (UB) Owner 110. If the listing price is satisfactory, the Userbase (UB) Owner 110 may grant the Userbase (UB) Investment Bank 115 an exclusive license for the Userbase (UB) with the right to sub-license on a limited (e.g., quantity) non-exclusive basis. Additionally, the Userbase (UB) Owner 110 may retain a non-exclusive right to user or access the Userbase (UB). Upon receiving the exclusive license, the Userbase (UB) Investment Bank 115 may prepare a Userbase (UB) prospectus and/or other marketing materials to attract potential licensees, investors, and/or speculators. These materials likely include information obtained from the due diligence review. For instance, the materials may include: a listing of the Userbase (UB) included in the nonexclusive license; legal analysis of the strength of the Userbase (UB); the terms of the non-exclusive license contract including the number of times or duration or location the userbase access and the duration of the contract; portions of the valuation analysis; when and under what terms additional licenses may be made available (e.g., if license contracts trade for more than a certain value for more than a specific number of continuous trading days, a new release of licenses will be made available).

Next, the Userbase (UB) Owner 1 10 and/or the Investment Bank 115 prepares for the initial offering of the Userbase (UB) rights. As with stock IPOs, the Investment Bank 115 seeks to list certain Userbase (UB) license contracts on the Userbase (UB) Trading Exchange 120. The listing of Userbase (UB) license contracts may be based on quantity, duration, or a combination of both.

Then, the Userbase (UB) Trading Exchange 120 allows member firms to list the Userbase (UB) license contracts on the exchange. The Userbase (UB) Trading Exchange 120 carries out duties similar to current stock exchanges. For example, the Userbase (UB) Trading Exchange 120 monitors disclosures, guarantees transactions, and clears transactions.

Speculators and Investors 125 and/or Licensees 130 may purchase the Userbase (UB) license contracts from the Userbase (UB) Trading Exchange 120. Speculators and Investors 125 purchase Userbase (UB) license contracts with the goal of seeking appreciation or re-selling at a higher price at some time in the future. In this sense, the Userbase (UB) license contracts are similar to a futures contract. Licensees 130, on the other hand, purchase the contracts in order to access or use the Userbase (UB) or legitimize infringing uses of the Userbase (UB). In this sense, Licensees 130 take delivery of the actual license. Unused Userbase (UB) license contracts may be re-listed at a later time on the Userbase (UB) Trading Exchange 120 upon an audit of current operations indicating that the Userbase (UB) is no longer being used or accessed or is within levels considered acceptable by the license. Further, if future operations require a license and the Licensee 130 has sold the license through re-listing, then the Licensee 130 will need to acquire a new license from the Userbase (UB) Trading Exchange 120 in order to access or use Userbase (UB). The Userbase (UB) Owner 110 of a group of Userbase (UB) may wish to include additional Userbase (UB) in the group. The Userbase (UB) Trading Exchange 120 and/or the Userbase (UB) Investment Bank 115 may permit the inclusion of additional Userbase (UB) according to one or more requirements. For instance, consideration of whether Userbase (UB) should be included in a particular group may turn on a consideration of quality and/or valuation metrics relating to the Userbase (UB) and may be permitted based solely upon the Userbase (UB) meeting established threshold values for such metrics. Such metrics may include the Relevance and/or Userbase (UB) ^"Quality Scores based on various methods. As one example, Userbase (UB) may be placed in a group based upon a set of relatedness characteristics identified to be statistically more prevalent in the group based upon a regression analysis of the relatedness of at least two members of the group. Inclusion of certain Userbase (UB) in a particular group also may turn on the Userbase (UB) Owner 1 10, who may petition the Userbase (UB) Trading Exchange 120 and/or the Userbase (UB) Investment Bank 115 to place certain Userbase (UB) in a particular group.

In one embodiment provide dynamic Userbase (UB) trading exchange, marketplace, e-commerce & marketing platform(s), exchange(s), web site(s), application(s), service(s), and database(s) 120 to enable 3^rd parties or external marketers 150 & providers 110 of defined and/or unitized Userbase (UB) rights, agreements and/or contracts 307, innovators, agents, developers, service providers, associates, affiliates, partners, web sites, applications, services, networks, platforms, trading exchanges, servers, databases, smart devices, e-commerce, retailing, advertising, marketing, supplying & social networking web sites and search engines 150 to dynamically present, market, sell, purchase, trade, offer, supply, & advertise defined and/or unitized Userbase (UB) rights, agreements and/or contracts 307 of 3^rd parties or providers of defined and/or unitized Userbase (UB) rights, agreements and/or contracts 110 to investors 125, licensees & consumers or users 130 of dynamic Userbase(UB) trading exchange, marketplace, e-commerce & marketing platform(s), exchange(s), web site(s), application(s), service(s), and database(s) 120 based on defining, creating, validating and applying dynamic marketing schemes, rule base, selling or trading process, advertising schemes, offers, innovative organization and/or management and/or orchestration and/or financial calculations & products, tricks, tips, ideas, invention, patent, business polices, business process, contracts, agreements, and dynamic & updated rules. Dynamic marketers 150 and providers 110 of defined and/or unitized Userbase (UB) rights, agreements and/or contracts may be separate and/or same entities. In another embodiment Userbase Trading Exchange and Marketplace 120 has a Partners or Associates or Affiliates or 3^rd Parties Service Providers 135 for Validating, Verification, Storing, Processing, Advising, Valuing, Rating, Referring, Insuring, Underwriting, Accounting, Auditing, Monitoring, Analyzing, Advertising defined and/or unitized Userbase (UB) rights, agreements and/or contracts.

FIG. 2 shows typical day-to-day transactions on a Userbase (UB) trading exchange according to one embodiment of the present invention. As part of the first step of a typical day-to-day transaction of Userbase (UB) rights, the Userbase (UB) Contract Owner 205 of at least one Userbase (UB) license contract lists the contract and an asking or specified price on the Userbase (UB) Trading Exchange 120. In situations where multiple contracts are owned, the Userbase (UB) Contract Owner 205 may list multiple if not all of the license contracts on the exchange. The Userbase (UB) Contract Owner 205 may perform the listing itself or it may retain an Exchange Member 210 to perform the listing. The Userbase (UB) Contract Owner 205 may be an investor or speculator who is re-selling the license contract for a higher price. Alternatively, the Userbase (UB) Contract Owner 205 may be a licensee who no longer needs the license, as described below, or is selling excess license contracts.

Through the Userbase (UB) Trading Exchange 120, buyers determine whether or not demand is sufficient to buy the license contract for the Userbase (UB) Contract Owner's specified price as listed on the exchange. If buyers are unwilling to pay the specified price, then the Userbase (UB) Contract Owner 205 retains the license contract until such time when the price becomes more attractive in the market. Alternatively, the Userbase (UB) Contract Owner 205 may lower the asking price to attract a buyer, which may be necessary to sell the license contract if expiration is imminent.

If a Buyer 130 is willing to pay the specified price, then the sale moves forward towards closing. Typically, an Exchange Member 225 purchases the license contract on behalf of the Buyer 130 at the specified price, and the Userbase (UB) Trading Exchange 120 clears the transaction. In most any situation, the Userbase (UB) Trading Exchange 120 monitors any disclosures and guarantees and clears the transaction. When the Buyer 130 is an investor or speculator, the Buyer 130 may hold the license contract until such time that the price becomes attractive for the Buyer 130 to sell the contract. If expiration is imminent, the Buyer 130 may be forced to sell the license contract, perhaps even at a discounted price. When the Buyer 130 is a licensee, the Buyer 130 may hold the contract beyond expiry and take delivery of the actual license. For instance, a licensee may require the actual license in order to user or access the Userbase (UB). Typically, the actual license is delivered by the specialist holding the license. Where delivery of the actual license has occurred, the holder of the license may only re-list the license upon an audit of current operations indicating that the Userbase (UB) is no longer being used or accessed or is within levels considered acceptable by the license. Further, if future operations require a license and the licensee has sold the license through re-listing, then the licensee will need to acquire a new license from the Userbase (UB) Trading Exchange 120 in order to use or access Userbase (UB). While contracts are listed on the Userbase (UB) Trading Exchange 120, the Userbase (UB) investment bank that initially listed the transaction or its agents may encourage potential licensees to purchase licenses from the exchange. Conducting a licensing and/or marketing campaign often fosters interest in the licenses, which may generate activity in the market and ultimately raise the exchange prices and Userbase (UB) value.

Depending on trading activity, it may be necessary to release additional license contracts. For instance, if license contracts trade for more than a certain value for more than a specific number of continuous trading days, a new release of licenses may be warranted. The initial offering stipulates the conditions under which additional licenses may be released. For example, the initial offering may stipulate that a release often new license(s) is/are warranted when trading of the existing licenses exceeds $1 ,000,000 for more than a thirty-day trading period. The second offering of new licenses may stipulate the conditions under which yet another release of new licenses may be warranted. Additional licenses are released in a manner similar to the initial release described above. The new licenses are then bought and sold as described above with respect to day-to-day transactions.

FIG. 3 shows certain steps during the lifecycle of another embodiment of a defined license contract of the present invention. As shown in FIG. 3, a potential Userbase (UB) Owner 301 may execute a mutual non-disclosure agreement with the Userbase (UB) Trading Exchange 304 prior to making an application. A mutual non-disclosure agreement allows the Userbase (UB) Trading Exchange 304 to share confidential information relating to the Userbase (UB) with one or more Underwriters 328 that assists with the listing and underwriting process. The Userbase (UB) Owner 301 then submits a schedule, agenda, plan, program & list(s) of Userbase (UB) to be listed on the Userbase (UB) Trading Exchange 304. The Userbase (UB) Owner 301 also may submit one or more of the following: a checklist covering key representations and terms from any seller agreement or defined license contract (including, for instance, field of use, geographical restrictions, among others); any due diligence checklist, including validity opinions and/or analyses such as authorized userbase statistics searches, company records, news, web resources, 3^rd parties database and reports on userbase, userbase analyses such as ranks, quality, opt-in, and prior licensing experience; descriptions of the Userbase (UB) to the licensed, including expected commercial embodiments in which the Userbase (UB) could be accessed or used, and market analyses; any financial information relating per user revenue, income, advertisement revenue and/or licensing revenues. The Userbase (UB) owner may submit Userbase (UB) to be listed individually on the Userbase (UB) trading exchange as well as Userbase (UB) to be listed together as a group.

The Userbase (UB) Trading Exchange 304 evaluates the Userbase (UB) application applied by the Userbase (UB) Owner 301 and determines whether to move forward with the due diligence and underwriting processes. If the Userbase (UB) Trading Exchange 304 decides to move forward, then the Userbase (UB) Owner 301 enters into a license contract 307 with the Userbase (UB) Trading Exchange 304 and/or members of the Userbase (UB) Trading Exchange 304. At this point, information relating to the Userbase (UB) and the Userbase (UB) Owner 301 is stored in a data repository or database 310 that is maintained by or for the Userbase (UB) Trading Exchange 304. The Userbase (UB) Trading Exchange 304 may issue an Offering Memorandum (OM) or Offering Circular (OC) 320 pursuant to and consistent with Rule 144A of the Securities Act of 1933 addressing one or more of the following: a schedule, agenda, plan, program & list(s) of the Userbase (UB) rights to be listed and the products or services or business or purpose with which the Userbase (UB) rights may be used pursuant to the license contract 307; a description of the Userbase (UB) rights to be listed; a description of the market for the listed Userbase (UB) rights; a comparison with other known competing Userbase (UB); Userbase (UB) owners' 304 projections of per user revenue, if applicable; if an industry-accepted standard exists, any comparison and/or likelihood of adoption as a standard; any validity analyses, risk factors, and any fees; and Userbase (UB) Trading Exchange rules and disclosures, including underwriting disclosures, Userbase (UB) Trading Exchange's right to enforce and settlement policies, buyer obligations to report licensing usage, Userbase (UB) Trading Exchange's right to audit, and any restrictions or policies with respect to resale, sublicensing, and enforcement.

The Userbase (UB) Trading Exchange 304 may distribute the Offering Memorandum (OM) or Offering Circular (OC) 320 to one or more Underwriters 328, working alone or as part of an underwriting group. The Underwriter 328 carries out the due diligence and underwriting processes. Based on the processing of the Userbase (UB) by the Underwriter 328, the Underwriter may chose to accept the license contracts and begin soliciting interest of potential Buyers 355. The Underwriter 328 may solicit commitments from one or more Buyers 355, which will assist the Underwriter in tuning the pricing of the initial sale of the Userbase (UB) license contracts. The Underwriter 328 may further commit with potential Buyers 355 on certain terms on volume and discounts relating to the initial sale. Information relating to these initial deals and buyer commitments may be stored in a deal information database 115, which is maintained by or for the Underwriter 328 and/or the Userbase (UB) Trading Exchange 304.

Upon completion of the underwriting process, the Underwriter 328 and Userbase (UB) Trading Exchange 304 firm up the deal and prepare for the initial sale. The Userbase (UB) Trading Exchange 304 may schedule a date on which the license contracts 307 will first trade and the initial price. On the date of the initial sale, the Userbase (UB) Trading Exchange 304 and/or a clearinghouse, such as the NASDAQ portal or Depository Trust Clearing Corporation ("DTCC"), will have the number of electronic certificates authorized for the first issue on hand. The Userbase (UB) Trading Exchange 304 and/or the clearinghouse will disseminate live or real-time license contract trading information, such as the bid or offer and details relating to the last trade. The Underwriter 328 will sell through its volume commitment first, and then the Userbase (UB) Trading Exchange 304 pays a flat fee for each license contract 307 that issues.

The initial sale may be structured to comply with either Rule 144A ("144A") or Regulation D ("Reg. D") of the Securities Act of 1933. The Underwriter 328 may set up a separate limited liability company 340 or other corporate vehicle to issue the initial sale of license contracts, and the license contracts may be issued under either 144A or Reg. D. For instance, the limited liability company 340 may issue a first set or subscription of initial license contracts under 144A that may be offered for sale through the NASDAQ portal, the DTCC, or other clearinghouse. At the same time, the limited liability company 340 may issue a second set or subscription of initial license contracts under Reg. D that may be offered for sale through an in-house trading platform, such as a trading platform operated by the Userbase (UB) Trading Exchange 304. Two alternative secondary markets may exist for trading the license contracts, one under 144A and the other under Reg. D.

After the secondary market develops, in which license contracts 307 are regularly traded with Buyers 355, the Userbase (UB) Trading Exchange 304 may engage in oversight, auditing, reporting, and/or enforcement functions. The Userbase (UB) Trading Exchange 304 may engage in oversight functions to be sure that license contracts are properly traded pursuant to 144A, Reg. D., or other federal securities regulations and rules. The Userbase (UB) Trading Exchange 304 also may engage in auditing functions to be sure that Buyers 355 are accurately representing their licensing usage and are no exceeding the scope or quantity of the license contract. The Userbase (UB) Trading Exchange 304 also may engage in monitoring, tracking & reporting functions to provide the market with real-time market prices and related data.

Referring now to the drawings, wherein like reference numerals designate identical or corresponding parts throughout the several views, FIG. 4 shows the steps of an initial offering of licenses on a Deals (DL) trading exchange according to one embodiment of the present invention.

Initially, the Deals (DL) Owner 410 identifies Deals (DL) that it desires to license. The Deals (DL) may include deals related to tours, travels, cruise, food & drinks, events & activities, health, beauty & spa, home & auto, shopping, education, movies, shows, tickets, sports, arts, realties, infrastructures, intellectual properties including patents, copyrights, brands, rights, lands, commodities, products, services, applications, users, investments, and plurality types, categories, fields, groups, pool, curated, collection of possible deals. The Deals (DL) license contracts may relate to a specific or individual Deals (DL) or may relate to a group containing a plurality of Deals (DL). The Deals (DL) Owner 410 then solicits bids from Deals (DL) Investment Banks 415 to perform the listing and underwriting process.

The Deals (DL) Investment Banks 15 then bid on the listing and underwriting process, and the Deals (DL) Owner 410 selects one of the banks, typically the lowest bidder, to carry the process forward. Investment Banks 415 typically work out a fee structure for the listing and underwriting process, which may be fixed fees, success or percentage fees based on the success of the Deals (DL) initial offering, or a combination of both fixed and success fees.

The selected Deals (DL) Investment Bank 415 begins the due diligence phase of the listing process. The due diligence phase may include: packaging the Deals (DL) for listing; performing legal analysis of the strength and ownership of the Deals (DL); performing market analysis of the Deals (DL) and require or benefit from licensees to the Deals (DL); performing valuation analyses; and marketing the Deals (DL). The due diligence phase may be conducted by the Deals (DL) Owner 410 or contracted out to 3^rd parties service providers, marketing firms, or other specialists and third parties.

Upon completion of the due diligence phase, the Deals (DL) Investment Bank 415 determines whether or not the Deals (DL) should be listed on the Deals (DL) Trading Exchange 422 based on the due diligence review. This determination is based on the Deals (DL) Investment Bank's own underwriting criteria. As with all risks, some banks are more conservative than others and may have different standards in evaluating the above factors of the due diligence review. Should the Deals (DL) Investment Bank 15 accept the Deals (DL) for listing on the Deals (DL) Trading Exchange 422, the Deals (DL) Investment Bank 415 assigns a listing price and provides an estimate of the cash from listing the Deals (DL) to the Deals (DL) Owner 410.

If the listing price is satisfactory, the Deals (DL) Owner 410 may grant the Deals (DL) Investment Bank 415 an exclusive license for the Deals (DL) with the right to sub-license on a limited (e.g., quantity) non-exclusive basis. Additionally, the Deals (DL) Owner 410 may retain a non-exclusive right to user or access the Deals (DL).

Upon receiving the exclusive license, the Deals (DL) Investment Bank 415 may prepare a Deals (DL) prospectus and/or other marketing materials to attract potential licensees, investors, and/or speculators. These materials likely include information obtained from the due diligence review. For instance, the materials may include: a listing of the Deals (DL) included in the non-exclusive license; legal analysis of the strength of the Deals (DL); the terms of the non-exclusive license contract including the number of times or duration or location the Deals (DL) access and the duration of the contract; portions of the valuation analysis; when and under what terms additional licenses may be made available (e.g., if license contracts trade for more than a certain value for more than a specific number of continuous trading days, a new release of licenses will be made available).

Next, the Deals (DL) Owner 410 and/or the Investment Bank 415 prepares for the initial offering of the Deals (DL) rights. As with stock IPOs, the Investment Bank 415 seeks to list certain Deals (DL) license contracts on the Deals (DL) Trading Exchange 422. The listing of Deals (DL) license contracts may be based on quantity, duration, or a combination of both.

Then, the Deals (DL) Trading Exchange 422 allows member firms to list the Deals (DL) license contracts on the exchange. The Deals (DL) Trading Exchange 422 carries out duties similar to current stock exchanges. For example, the Deals (DL) Trading Exchange 422 monitors disclosures, guarantees transactions, and clears transactions.

Speculators and Investors 425 and/or Licensees 530 may purchase the Deals (DL) license contracts from the Deals (DL) Trading Exchange 422. Speculators and Investors 425 purchase Deals (DL) license contracts with the goal of seeking appreciation or re-selling at a higher price at some time in the future. In this sense, the Deals (DL) license contracts are similar to a futures contract. User or Consumer or Licensees 405, on the other hand, purchases the contracts in order to access or use the Deals (DL). In this sense, User or Consumer or Licensees 405 takes delivery of the actual license or deals. Unused Deals (DL) license contracts may be re-listed at a later time on the Deals (DL) Trading Exchange 422 upon an audit of current operations indicating that the Deals (DL) is no longer being used or accessed or is within levels considered acceptable by the license. The Deals (DL) Owner 410 of a group of Deals (DL) may wish to include additional Deals (DL) in the group. The Deals (DL) Trading Exchange 422 and/or the Deals (DL) Investment Bank 415 may permit the inclusion of additional Deals (DL) according to one or more requirements. For instance, consideration of whether Deals (DL) should be included in a particular group may turn on a consideration of quality and/or valuation metrics relating to the Deals (DL) and may be permitted based solely upon the Deals (DL) meeting established threshold values for such metrics. Such metrics may include the Relevance and/or Deals (DL) Quality Scores based on various methods. As one example, Deals (DL) may be placed in a group based upon a set of relatedness characteristics identified to be statistically more prevalent in the group based upon a regression analysis of the relatedness of at least two members of the group. Inclusion of certain Deals (DL) in a particular group also may turn on the Deals (DL) Owner 410, who may petition the Deals (DL) Trading Exchange 422 and/or the Deals (DL) Investment Bank 415 to place certain Deals (DL) in a particular group.

In one embodiment provide dynamic Deals (DL) trading exchange, marketplace, e-commerce & marketing platform(s), exchange(s), web site(s), application(s), service(s), and database(s) 422 to enable 3^rd parties or external marketers 150 & providers 410 of defined and/or unitized Deals (DL) rights, agreements and/or contracts 607, innovators, agents, developers, service providers, associates, affiliates, partners, web sites, applications, services, networks, platforms, trading exchanges, servers, databases, smart devices, e-commerce, retailing, advertising, marketing, supplying & social networking web sites and search engines 150 to dynamically present, market, sell, purchase, trade, offer, supply, & advertise defined and/or unitized Deals (DL) rights, agreements and/or contracts 607 of 3^rd parties or providers of defined and/or unitized Deals (DL) rights, agreements and/or contracts 410 to investors 425, licensees & consumers or users 405 of dynamic Deals (DL) trading exchange, marketplace, e-commerce & marketing platform(s), exchange(s), web site(s), application(s), service(s), and database(s) 422 based on defining, creating, validating and applying dynamic marketing schemes, rule base, selling or trading process, advertising schemes, offers, innovative organization and/or management and/or orchestration and/or financial calculations & products, tricks, tips, ideas, invention, patent, business polices, business process, contracts, agreements, and dynamic & updated rules. Dynamic marketers 150 and providers 410 of defined and/or unitized Userbase (UB) rights, agreements and/or contracts may be separate and/or same entities.

In another embodiment Deals (DL) Trading Exchange and Marketplace 422 has a Partners or Associates or Affiliates or 3^rd Parties Service Providers 430 for Validating, Verification, Storing, Processing, Advising, Valuing, Rating, Referring, Insuring, Underwriting, Accounting, Auditing, Monitoring, Analyzing, Advertising defined and/or unitized Deals (DL) rights, agreements and/or contracts. FIG. 5 shows typical day-to-day transactions on a Deals (DL) trading exchange according to one embodiment of the present invention. As part of the first step of a typical day-to-day transaction of Deals (DL) rights, the Deals (DL) Contract Owner 505 of at least one Deals (DL) license contract lists the contract and an asking or specified price on the Deals (DL) Trading Exchange 422. In situations where multiple contracts are owned, the Deals (DL) Contract Owner 505 may list multiple if not all of the license contracts on the exchange. The Deals (DL) Contract Owner 505 may perform the listing itself or it may retain an Exchange Member 510 to perform the listing. The Deals (DL) Contract Owner 505 may be an investor or speculator who is re-selling the license contract for a higher price. Alternatively, the Deals (DL) Contract Owner 505 may be a licensee who no longer needs the license, as described below, or is selling excess license contracts. Through the Deals (DL) Trading Exchange 422, buyers determine whether or not demand is sufficient to buy the license contract for the Deals (DL) Contract Owner's specified price as listed on the exchange. If buyers are unwilling to pay the specified price, then the Deals (DL) Contract Owner 505 retains the license contract until such time when the price becomes more attractive in the market. Alternatively, the Deals (DL) Contract Owner 505 may lower the asking price to attract a buyer, which may be necessary to sell the license contract if expiration is imminent.

If a Buyer 530 is willing to pay the specified price, then the sale moves forward towards closing. Typically, an Exchange Member 525 purchases the license contract on behalf of the Buyer 530 at the specified price, and the Deals (DL) Trading Exchange 422 clears the transaction. In most any situation, the Deals (DL) Trading Exchange 422 monitors any disclosures and guarantees and clears the transaction.

When the Buyer 530 is an investor or speculator, the Buyer 530 may hold the license contract until such time that the price becomes attractive for the Buyer 530 to sell the contract. If expiration is imminent, the Buyer 530 may be forced to sell the license contract, perhaps even at a discounted price.

When the Buyer 530 is a licensee, the Buyer 530 may hold the contract beyond expiry and take delivery of the actual license. For instance, a licensee may require the actual license in order to user or access the Deals (DL). Typically, the actual license is delivered by the specialist holding the license.

Where delivery of the actual license has occurred, the holder of the license may only re-list the license upon an audit of current operations indicating that the Deals (DL) is no longer being used or accessed or is within levels considered acceptable by the license. While contracts are listed on the Deals (DL) Trading Exchange 422, the Deals (DL) investment bank that initially listed the transaction or its agents may encourage potential licensees to purchase licenses from the exchange. Conducting a licensing and/or marketing campaign often fosters interest in the licenses, which may generate activity in the market and ultimately raise the exchange prices and Deals (DL) value.

FIG. 6 shows certain steps during the lifecycle of another embodiment of a defined license contract of the present invention. As shown in FIG. 6, a potential Deals (DL) Owner 601 may execute a mutual non-disclosure agreement with the Deals (DL) Trading Exchange 604 prior to making an application. A mutual non-disclosure agreement allows the Deals (DL) Trading Exchange 604 to share confidential information relating to the Deals (DL) with one or more Underwriters 628 that assists with the listing and underwriting process. The Deals (DL) Owner 601 then submits a schedule, agenda, plan, program & list(s) of Deals (DL) to be listed on the Deals (DL) Trading Exchange 604. The Deals (DL) Owner 601 also may submit one or more of the following: a checklist covering key representations and terms from any seller agreement or defined license contract (including, for instance, field of use, geographical restrictions, among others); any due diligence checklist, including validity opinions and/or analyses such as authorized Deals (DL) statistics, searches, company records, news, web resources, 3^rd parties database and reports on Deals (DL), Deals (DL) analyses such as ranks, quality, opt-in, and prior licensing experience; descriptions of the Deals (DL) to the licensed, including expected commercial embodiments in which the Deals (DL) could be accessed or used, and market analyses; any financial information relating per user or deals revenue, income, advertisement revenue and/or licensing revenues. The Deals (DL) owner may submit Deals (DL) to be listed individually on the Deals (DL) trading exchange as well as Deals (DL) to be listed together as a group.

The Deals (DL) Trading Exchange 604 evaluates the Deals (DL) application applied by the Deals (DL) Owner 601 and determines whether to move forward with the due diligence and underwriting processes. If the Deals (DL) Trading Exchange 604 decides to move forward, then the Deals (DL) Owner 601 enters into a license contract 607 with the Deals (DL) Trading Exchange 604 and/or members of the Deals (DL) Trading Exchange 604. At this point, information relating to the Deals (DL) and the Deals (DL) Owner 601 is stored in a data repository or database 610 that is maintained by or for the Deals (DL) Trading Exchange 604. The Deals (DL) Trading Exchange 604 may issue an Offering Memorandum (OM) or Offering Circular (OC) 620 pursuant to and consistent with Rule 144A of the Securities Act of 1933 addressing one or more of the following: a schedule, agenda, plan, program & list(s) of the Deals (DL) rights to be listed and the products or services or business or purpose with which the Deals (DL) rights may be used pursuant to the license contract 307; a description of the Deals (DL) rights to be listed; a description of the market for the listed Deals (DL) rights; a comparison with other known competing Deals (DL); Deals (DL) owners' 604 projections of per deals or user revenue, if applicable; if an industry-accepted standard exists, any comparison and/or likelihood of adoption as a standard; any validity analyses, risk factors, and any fees; and Deals (DL) Trading Exchange rules and disclosures, including underwriting disclosures, Deals (DL) Trading Exchange's right to enforce and settlement policies, buyer obligations to report licensing usage, Deals (DL) Trading Exchange's right to audit, and any restrictions or policies with respect to resale, sublicensing, and enforcement. The Deals (DL) Trading Exchange 604 may distribute the Offering Memorandum (OM) or Offering Circular (OC) 620 to one or more Underwriters 628, working alone or as part of an underwriting group. The Underwriter 628 carries out the due diligence and underwriting processes. Based on the processing of the Deals (DL) by the Underwriter 628, the Underwriter may chose to accept the license contracts and begin soliciting interest of potential Buyers 655. The Underwriter 628 may solicit commitments from one or more Buyers 655, which will assist the Underwriter in tuning the pricing of the initial sale of the Deals (DL) license contracts. The Underwriter 628 may further commit with potential Buyers 655 on certain terms on volume and discounts relating to the initial sale. Information relating to these initial deals and buyer commitments may be stored in a deal information database 615, which is maintained by or for the Underwriter 628 and/or the Deals (DL) Trading Exchange 604.

Upon completion of the underwriting process, the Underwriter 628 and Deals (DL) Trading Exchange 604 firm up the deal and prepare for the initial sale. The Deals (DL) Trading Exchange 604 may schedule a date on which the license contracts 607 will first trade and the initial price. On the date of the initial sale, the Deals (DL) Trading Exchange 604 and/or a clearinghouse, such as the NASDAQ portal or Depository Trust Clearing Corporation ("DTCC"), will have the number of electronic certificates authorized for the first issue on hand. The Deals (DL) Trading Exchange 604 and/or the clearinghouse will disseminate live or real-time license contract trading information, such as the bid or offer and details relating to the last trade. The Underwriter 628 will sell through its volume commitment first, and then the Deals (DL) Trading Exchange 604 pays a flat fee for each license contract 607 that issues.

The initial sale may be structured to comply with either Rule 144A ("144A") or Regulation D ("Reg. D") of the Securities Act of 1933. The Underwriter 628 may set up a separate limited liability company 640 or other corporate vehicle to issue the initial sale of license contracts, and the license contracts may be issued under either 144A or Reg. D. For instance, the limited liability company 640 may issue a first set or subscription of initial license contracts under 144 A that may be offered for sale through the NASDAQ portal, the DTCC, or other clearinghouse. At the same time, the limited liability company 640 may issue a second set or subscription of initial license contracts under Reg. D that may be offered for sale through an in-house trading platform, such as a trading platform operated by the Deals (DL) Trading Exchange 604. Two alternative secondary markets may exist for trading the license contracts, one under 144A and the other under Reg. D.

After the secondary market develops, in which license contracts 607 are regularly traded with Buyers 655, the Deals (DL) Trading Exchange 604 may engage in oversight, auditing, reporting, and/or enforcement functions. The Deals (DL) Trading Exchange 604 may engage in oversight functions to be sure that license contracts are properly traded pursuant to 144A, Reg. D., or other federal securities regulations and rules. The Deals (DL) Trading Exchange 604 also may engage in auditing functions to be sure that Buyers 655 are accurately representing their licensing usage and are no exceeding the scope or quantity of the license contract. The Deals (DL) Trading Exchange 604 also may engage in monitoring, tracking & reporting functions to provide the market with real- time market prices and related data.

Referring now to the drawings, wherein like reference numerals designate identical or corresponding parts throughout the several views, FIG. 7 shows the steps of an initial offering of licenses on an Advertising Space (AS) trading exchange according to one embodiment of the present invention.

Initially, the Advertising Space (AS) Owner 710 identifies Advertising Space (AS) that it desires to license. The Advertising Space (AS) may include Advertising Space (AS) related to ads on web sites, web pages, applications, web services, smart devices like tablet PC, smart phones, search engine results pages, banner ads, in text ads, news, blogs, rich media Ads, social network advertising, online classified advertising, advertising networks, dynamic banner ads, cross-platform ads and an types of Advertising medium, pool, curated, collection of possible Advertising Space. The Advertising Space (AS) license contracts may relate to a specific or individual Advertising Space (AS) or may relate to a group containing a plurality of Advertising Space (AS). The Advertising Space (AS) Owner 710 then solicits bids from Advertising Space (AS) Investment Banks 715 to perform the listing and underwriting process.

The Advertising Space (AS) Investment Banks 715 then bid on the listing and underwriting process, and the Advertising Space (AS) Owner 710 selects one of the banks, typically the lowest bidder, to carry the process forward. Investment Banks 715 typically work out a fee structure for the listing and underwriting process, which may be fixed fees, success or percentage fees based on the success of the Advertising Space (AS) initial offering, or a combination of both fixed and success fees.

The selected Advertising Space (AS) Investment Bank 715 begins the due diligence phase of the listing process, The due diligence phase may include: packaging the Advertising Space (AS) for listing; performing legal analysis of the strength and ownership of the Advertising Space (AS); performing market analysis of the Advertising Space (AS) and require or benefit from licensees to the Advertising Space (AS); performing valuation analyses; and marketing the Advertising Space (AS). The due diligence phase may be conducted by the Advertising Space (AS) Owner 710 or contracted out to 3^rd parties service providers, marketing firms, or other specialists and third parties.

Upon completion of the due diligence phase, the Advertising Space (AS) Investment Bank 715 determines whether or not the Advertising Space (AS) should be listed on the Advertising Space (AS) Trading Exchange 720 based on the due diligence review. This determination is based on the Advertising Space (AS) Investment Bank's own underwriting criteria. As with all risks, some banks are more conservative than others and may have different standards in evaluating the above factors of the due diligence review. Should the Advertising Space (AS) Investment Bank 715 accept the Advertising Space (AS) for listing on the Advertising Space (AS) Trading Exchange 720, the Advertising Space (AS) Investment Bank 715 assigns a listing price and provides an estimate of the cash from listing the Advertising Space (AS) to the Advertising Space (AS) Owner 710.

If the listing price is satisfactory, the Advertising Space (AS) Owner 710 may grant the Advertising Space (AS) Investment Bank 715 an exclusive license for the Advertising Space (AS) with the right to sub-license on a limited (e.g., quantity) non-exclusive basis. Additionally, the Advertising Space (AS) Owner 710 may retain a non-exclusive right to user or access the Advertising Space (AS).

Upon receiving the exclusive license, the Advertising Space (AS) Investment Bank 715 may prepare an Advertising Space (AS) prospectus and/or other marketing materials to attract potential licensees, investors, and/or speculators. These materials likely include information obtained from the due diligence review. For instance, the materials may include: a listing of the Advertising Space (AS) included in the non-exclusive license; legal analysis of the strength of the Advertising Space (AS); the terms of the non-exclusive license-contract including the number of times or duration or location the Advertising Space (AS) access and the duration of the contract; portions of the valuation analysis; when and under what terms additional licenses may be made available (e.g., if license contracts trade for more than a certain value for more than a specific number of continuous trading days, a new release of licenses will be made available). Next, the Advertising Space (AS) Owner 710 and/or the Investment Bank 715 prepares for the initial offering of the Advertising Space (AS) rights. As with stock IPOs, the Investment Bank 715 seeks to list certain Advertising Space (AS) license contracts on the Advertising Space (AS) Trading Exchange 720. The listing of Advertising Space (AS) license contracts may be based on quantity, duration, or a combination of both.

Then, the Advertising Space (AS) Trading Exchange 720 allows member firms to list the Advertising Space (AS) license contracts on the exchange. The Advertising Space (AS) Trading Exchange 720 carries out duties similar to current stock exchanges. For example, the Advertising Space (AS) Trading Exchange 720 monitors disclosures, guarantees transactions, and clears transactions.

Speculators and Investors 725 and/or Licensees 730 may purchase the Advertising Space (AS) license contracts from the Advertising Space (AS) Trading Exchange 720. Speculators and Investors 725 purchase Advertising Space (AS) license contracts with the goal of seeking appreciation or re-selling at a higher price at some time in the future. In this sense, the Advertising Space (AS) license contracts are similar to a futures contract. User or Consumer or Licensees 730, on the other hand, purchases the contracts in order to access or use the Advertising Space (AS). In this sense, User or Consumer or Licensees 730 takes delivery of the actual license or Advertising Space (AS). Unused Advertising Space (AS) license contracts may be re-listed at a later time on the Advertising Space (AS) Trading Exchange 720 upon an audit of current operations indicating that the Advertising Space (AS) is no longer being used or accessed or is within levels considered acceptable by the license.

The Advertising Space (AS) Owner 710 of a group of Advertising Space (AS) may wish to include additional Advertising Space (AS) in the group. The Advertising Space (AS) Trading Exchange 720 and/or the Advertising Space (AS) Investment Bank 715 may permit the inclusion of additional Advertising Space (AS) according to one or more requirements. For instance, consideration of whether Advertising Space (AS) should be included in a particular group may turn on a consideration of quality and/or valuation metrics relating to the Advertising Space (AS) and may be permitted based solely upon the Advertising Space (AS) meeting established threshold values for such metrics. Such metrics may include the Relevance and/or Advertising Space (AS) Quality Scores based on various methods. As one example, Advertising Space (AS) may be placed in a group based upon a set of relatedness characteristics identified to be statistically more prevalent in the group based upon a regression analysis of the relatedness of at least two members of the group. Inclusion of certain Advertising Space (AS) in a particular group also may turn on the Advertising Space (AS) Owner 710, who may petition the Advertising Space (AS) Trading Exchange 720 and/or the Advertising Space (AS) Investment Bank 715 to place certain Advertising Space (AS) in a particular group.

In one embodiment provide dynamic Advertising Space (AS) trading exchange, marketplace, e- commerce & marketing platform(s), exchange(s), web site(s), application(s), service(s), and database(s) 720 to enable 3^rd parties or external marketers 150 & providers 710 of defined and/or unitized Advertising Space rights, agreements and/or contracts 907, innovators, agents, developers, service providers, associates, affiliates, partners, web sites, applications, services, networks, platforms, trading exchanges, servers, databases, smart devices, e-commerce, retailing, advertising, marketing, supplying & social networking web sites and search engines 150 to dynamically present, market, sell, purchase, trade, offer, supply, & advertise defined and/or unitized Advertising Space (AS) rights, agreements and/or contracts 907 of 3^rd parties or providers of defined and/or unitized Advertising Space (AS) rights, agreements and/or contracts 710 to investors 725, licensees & consumers or users 730 of dynamic Advertising Space (AS) trading exchange, marketplace, e-commerce & marketing platform(s), exchange(s), web site(s), application(s), service(s), and database(s) 720 based on defining, creating, validating and applying dynamic marketing schemes, rule base, selling or trading process, advertising schemes, offers, innovative organization and/or management and/or orchestration and/or financial calculations & products, tricks, tips, ideas, invention, patent, business polices, business process, contracts, agreements, and dynamic & updated rules. Dynamic marketers 150 and providers 710 of defined and/or unitized Advertising Space (AS) rights, agreements and/or contracts may be separate and/or same entities.

In another embodiment Advertising Space (AS) Trading Exchange and Marketplace 720 has a Partners or Associates or Affiliates or 3^rd Parties Service Providers 735 for Validating, Verification, Storing, Processing, Advising, Valuing, Rating, Referring, Insuring, Underwriting, Accounting, Auditing, Monitoring, Analyzing, Advertising defined and/or unitized Advertising Space (AS) rights, agreements and/or contracts. FIG. 8 shows typical day-to-day transactions on an Advertising Space (AS) trading exchange according to one embodiment of the present invention?

As part of the first step of a typical day-to-day transaction of Advertising Space (AS) rights, the Advertising Space (AS) Contract Owner 805 of at least one Advertising Space (AS) license contract lists the contract and an asking or specified price on the Advertising Space (AS) Trading Exchange 720. In situations where multiple contracts are owned, the Advertising Space (AS) Contract Owner 805 may list multiple if not all of the license contracts on the exchange. The Advertising Space (AS) Contract Owner 805 may perform the listing itself or it may retain an Exchange Member 810 to perform the listing. The Advertising Space (AS) Contract Owner 805 may be an investor or speculator who is re-selling the license contract for a higher price. Alternatively, the Advertising Space (AS) Contract Owner 805 may be a licensee who no longer needs the license, as described below, or is selling excess license contracts.

Through the Advertising Space (AS) Trading Exchange 720, buyers determine whether or not demand is sufficient to buy the license contract for the Advertising Space (AS) Contract Owner's specified price as listed on the exchange. If buyers are unwilling to pay the specified price, then the Advertising Space (AS) Contract Owner 805 retains the license contract until such time when the price becomes more attractive in the market. Alternatively, the Advertising Space (AS) Contract Owner 805 may lower the asking price to attract a buyer, which may be necessary to sell the license contract if expiration is imminent.

If a Buyer 830 is willing to pay the specified price, then the sale moves forward towards closing. Typically, an Exchange Member 825 purchases the license contract on behalf of the Buyer 830 at the specified price, and the Advertising Space (AS) Trading Exchange 720 clears the transaction. In most any situation, the Advertising Space (AS) Trading Exchange 720 monitors any disclosures and guarantees and clears the transaction.

When the Buyer 830 is an investor or speculator, the Buyer 830 may hold the license contract until such time that the price becomes attractive for the Buyer 830 to sell the contract. If expiration is imminent, the Buyer 830 may be forced to sell the license contract, perhaps even at a discounted price. When the Buyer 830 is a licensee, the Buyer 830 may hold the contract beyond expiry and take delivery of the actual license. For instance, a licensee may require the actual license in order to user or access the Advertising Space (AS). Typically, the actual license is delivered by the specialist holding the license.

Where delivery of the actual license has occurred, the holder of the license may only re-list the license upon an audit of current operations indicating that the Advertising Space (AS) is no longer being used or accessed or is within levels considered acceptable by the license. While contracts are listed on the Advertising Space (AS) Trading Exchange 720, the Advertising Space (AS) investment bank that initially listed the transaction or its agents may encourage potential licensees to purchase licenses from the exchange. Conducting a licensing and/or marketing- campaign often fosters interest in the licenses, which may generate activity in the market and ultimately raise the exchange prices and Advertising Space (AS) value.

FIG. 9 shows certain steps during the lifecycle of another embodiment of a defined license contract of the present invention. As shown in FIG. 9, a potential Advertising Space (AS) Owner 901 may execute a mutual non-disclosure agreement with the Advertising Space (AS) Trading Exchange 904 prior to making an application. A mutual non-disclosure agreement allows the Advertising Space (AS) Trading Exchange 904 to share confidential information relating to the Advertising Space (AS) with one or more Underwriters 928 that assists with the listing and underwriting process. The Advertising Space (AS) Owner 901 then submits a schedule, agenda, plan, program & list(s) of Advertising Space (AS) to be listed on the Advertising Space (AS) Trading Exchange 904. The Advertising Space (AS) Owner 901 also may submit one or more of the following: a checklist covering key representations and terms from any seller agreement or defined license contract (including, for instance, field of use, geographical restrictions, among others); any due diligence checklist, including validity opinions and/or analyses such as authorized Advertising Space (AS) statistics, searches, company records, news, web resources, 3^rd parties database and reports on Advertising Space (AS), Advertising Space (AS) analyses such as ranks, quality, opt-in, and prior licensing experience; descriptions of the Advertising Space (AS) to the licensed, including expected commercial embodiments in which the Advertising Space (AS) could be accessed or used, and market analyses; any financial information relating per user or Advertising Space (AS) revenue, income, advertisement revenue and/or licensing revenues. The Advertising Space (AS) owner may submit Advertising Space (AS) to be listed individually on the Advertising Space (AS) trading exchange as well as Advertising Space (AS) to be listed together as a group. The Advertising Space (AS) Trading Exchange 904 evaluates the Advertising Space (AS) application applied by the Advertising Space (AS) Owner 901 and determines whether to move forward with the due diligence and underwriting processes. If the Advertising Space (AS) Trading Exchange 904 decides to move forward, then the Advertising Space (AS) Owner 901 enters into a license contract 907 with the Advertising Space (AS) Trading Exchange 904 and/or members of the Advertising Space (AS) Trading Exchange 904. At this point, information relating to the Advertising Space (AS) and the Advertising Space (AS) Owner 901 is stored in a data repository or database 910 that is maintained by or for the Advertising Space (AS) Trading Exchange 904.

The Advertising Space (AS) Trading Exchange 904 may issue an Offering Memorandum (OM) or Offering Circular (OC) 920 pursuant to and consistent with Rule 144A of the Securities Act of 1933 addressing one or more of the following: a schedule, agenda, plan, program & list(s) of the Advertising Space (AS) rights to be listed and the products or services or business or purpose with which the Advertising Space (AS) rights may be used pursuant to the license contract 307; a description of the Advertising Space (AS) rights to be listed; a description of the market for the listed Advertising Space (AS) rights; a comparison with other known competing Advertising Space (AS); Advertising Space (AS) owners' 904 projections of per Advertising Space (AS) or user revenue, if applicable; if an industry-accepted standard exists, any comparison and/or likelihood of adoption as a standard; any validity analyses, risk factors, and any fees; and Advertising Space (AS) Trading Exchange rules and disclosures, including underwriting disclosures, Advertising Space (AS) Trading Exchange's right to enforce and settlement policies, buyer obligations to report licensing usage, Advertising Space (AS) Trading Exchange's right to audit, and any restrictions or policies with respect to resale, sublicensing, and enforcement.

The Advertising Space (AS) Trading Exchange 904 may distribute the Offering Memorandum (OM) or Offering Circular (OC) 920 to one or more Underwriters 928, working alone or as part of an underwriting group. The Underwriter 928 carries out the due diligence and underwriting processes. Based on the processing of the Advertising Space (AS) by the Underwriter 928, the Underwriter may chose to accept the license contracts and begin soliciting interest of potential Buyers 955. The Underwriter 928 may solicit commitments from one or more Buyers 955, which will assist the Underwriter in tuning the pricing of the initial sale of the Advertising Space (AS) license contracts. The Underwriter 928 may further commit with potential Buyers 955 on certain terms on volume and discounts relating to the initial sale. Information relating to these initial Advertising Space (AS) and buyer commitments may be stored in an Advertising Space (AS) information database 915, which is maintained by or for the Underwriter 928 and/or the Advertising Space (AS) Trading Exchange 904.

Upon completion of the underwriting process, the Underwriter 928 and Advertising Space (AS) Trading Exchange 904 firm up the Advertising Space (AS) and prepare for the initial sale. The Advertising Space (AS) Trading Exchange 904 may schedule a date on which the license contracts 907 will first trade and the initial price. On the date of the initial sale, the Advertising Space (AS) Trading Exchange 904 and/or a clearinghouse, such as the NASDAQ portal or Depository Trust Clearing Corporation ("DTCC"), will have the number of electronic certificates authorized for the first issue on hand. The Advertising Space (AS) Trading Exchange 904 and/or the clearinghouse will disseminate live or real-time license contract trading information, such as the bid or offer and details relating to the last trade. The Underwriter 928 will sell through its volume commitment first, and then the Advertising Space (AS) Trading Exchange 904 pays a flat fee for each license contract 907 that issues.

The initial sale may be structured to comply with either Rule 144A ("144A") or Regulation D ("Reg. D") of the Securities Act of 1933. The Underwriter 928 may set up a separate limited liability company 940 or other corporate vehicle to issue the initial sale of license contracts, and the license contracts may be issued under either 144A or Reg. D. For instance, the limited liability company 940 may issue a first set or subscription of initial license contracts under 144A that may be offered for sale through the NASDAQ portal, the DTCC, or other clearinghouse. At the same time, the limited liability company 940 may issue a second set or subscription of initial license contracts under Reg. D that may be offered for sale through an in-house trading platform, such as a trading platform operated by the Advertising Space (AS) Trading Exchange 904. Two alternative secondary markets may exist for trading the license contracts, one under 144A and the other under Reg. D.

After the secondary market develops, in which license contracts 907 are regularly traded with Buyers 955, the Advertising Space (AS) Trading Exchange 904 may engage in oversight, auditing, reporting, and/or enforcement functions. The Advertising Space (AS) Trading Exchange 904 may engage in oversight functions to be sure that license contracts are properly traded pursuant to 144A, Reg. D., or other federal securities regulations and rules. The Advertising Space (AS) Trading Exchange 904 also may engage in auditing functions to be sure that Buyers 955 are accurately representing their licensing usage and are no exceeding the scope or quantity of the license contract. The Advertising Space (AS) Trading Exchange 904 also may engage in monitoring, tracking & reporting functions to provide the market with real-time market prices and related data.

In a very important embodiment enabling to maintaining information of users 105 of Userbase (UB), consumers of Deals 405 & Ad Viewers 705, defined and/or unitized Userbase(UB) 307 and/or Deals 607 and/or Advertising Space 907 right(s), agreement(s) and/or contract(s), providers of defined and/or unitized Userbase (UB) 110 and/or Deals 410 and/or Advertising Space 710 right(s), agreement(s) and/or contract(s) and actual consumers 130 or 405 or 730, traders & trading exchange member 225 or 525 or 725, end-users & buyers and/or sellers 130 or 530 or 830, investors 125 or 425 or 725, licensees 130 or 425 or 730 of defined and/or unitized Userbase(UB) 307 and/or Deals 607 and/or Advertising Space 907 right(s), agreement(s) and/or contract(s); enabling Userbase (UB) 120 and/or Deals 422 and/or Advertising Space 720 trading exchange, marketplace, e-commerce & marketing platform(s), exchange(s), web site(s), application(s), service(s), and database(s) and/or 3^rd parties or external developers, service providers, web sites, platforms, innovators, affiliates, associates, agents, marketers and providers 150 to selectively accessing & mining of said maintained information; enabling Userbase (UB) 120 and/or Deals 422 and/or Advertising Space 720 trading exchange, marketplace, e-commerce & marketing platform(s), exchange(s), web site(s), application(s), service(s), and database(s) and/or 3^rd parties or external developers, service providers, web sites, platforms, innovators, affiliates, associates, agents, marketers and providers 150 to create, define, develop, program, model & update one or more dynamic trading & marketing schemes, rule base, work flow, rules, polices, contracts, agreements, dynamic & updated rules, ontologies, taxonomies, semantic syntax, databases(s), application(s), object(s), widget(s), web service(s), service(s), calculations, financial product(s), business processes, dynamic deals, offers for trading, selling, subscribing, marketing, purchasing, presenting, requesting, listing, splitting, merging, rating, valuing, insuring, underwriting, defining, unitizing, updating, integrating, pooling, grouping, categorizing, monitoring, tracking & logging associate activities, actions & use, accounting, auditing, metering, billing, notifying & reporting of usage, advertising, supplying, offering, fulfilling, fulfilling associate commitments & obligations, generating. revenue, using, & accessing one or more or group(s) of defined and/or unitized Userbase(UB) 307 and/or Deals 607 and/or Advertising Space 907 right(s), agreement(s) and/or contract(s); enabling to applying, submitting, processing, verifying, validating, registering, certifying, underwriting, rating, valuing, insuring, agreeing, passing, presenting, updating, and accepting said one or more dynamic trading & marketing schemes, rule base, work flow, rules, polices, contracts, agreements, dynamic & updated rules, ontologies, taxonomies, semantic syntax, databases(s), application(s), object(s), widget(s), web service(s), service(s), calculations, financial product(s), business processes, dynamic deals, offers for trading, selling, subscribing, marketing, purchasing, presenting, requesting, listing, splitting, merging, rating, valuing, insuring, underwriting, defining, unitizing, updating, integrating, pooling, grouping, categorizing, monitoring, tracking & logging associate activities, actions & use, accounting, auditing, metering, billing, notifying & reporting of usage, advertising, supplying, offering, fulfilling, fulfilling associate commitments & obligations, generating revenue, using, & accessing one or more or group(s) of defined and/or unitized Userbase(UB) 307 and/or Deals 607 and/or Advertising Space 907 right(s), agreement(s) and/or contract(s); and enabling to dynamically presenting, publishing, advertising, listing, implementing, enabling via orchestration process, scripting, programming instructions, objects, applications, web services, web pages, compiler & rule enabled system, programmatically enabling, updating, hosting, deploying, testing, advertising, applying, accessing, using, administrating, analyzing, simulating, monitoring, reporting, executing, running said one or more marketing schemes, rule base, work flow, rules, polices, contracts, agreements, dynamic & updated rules, ontologies, taxonomies, semantic syntax, databases(s), application(s), object(s), widget(s), web service(s), service(s), calculations, financial product(s), business processes, dynamic deals, offers for trading, selling, marketing, purchasing, presenting, requesting, listing, splitting, merging, rating, valuing, insuring, underwriting, defining, unitizing, updating, integrating, pooling, grouping, categorizing, monitoring, tracking & logging associate activities, actions & use, accounting, auditing, metering, billing, notifying & reporting of usage, advertising, supplying, offering, fulfilling, fulfilling associate commitments & obligations, generating revenue, using, & accessing one or more or group(s) of defined and/or unitized Userbase(UB) 307 and/or Deals 607 and/or Advertising Space 907 right(s), agreement(s) and/or contract(s) on/in/by/with/within dynamic Userbase (UB) and/or Deals and/or Advertising Space trading exchange and marketplace 120.

In another embodiment based on rule base(s), provided or defined by marketers 150 and/or providers of defined and/or unitized Userbase (UB) 110 and/or Deals 410 and/or Advertising Space 710 right(s), agreement(s) and/or contract(s) and/or selected or accepted by users 105 of Userbase (UB), consumers of Deals 405 & Ad Viewers 705 and/or actual consumers 130 or 405 or 730, and/or traders & trading exchange member 225 or 525 or 725, and/or end-users & buyers and/or sellers 130 or 530 or 830, and/or investors 125 or 425 or 725, and/or licensees 130 or 425 or 730 for trading, selling, marketing, purchasing, advertising, supplying, offering of defined and/or unitized Userbase(UB) 307 and/or Deals 607 and/or Advertising Space 907 right(s), agreement(s) and/or contract(s) under that rule base or scheme or process or offer, enabling to dynamically presenting and/or updating defined and/or unitized Userbase(UB) 307 and/or Deals 607 and/or Advertising Space 907 right(s), agreement(s) and/or contract(s) including updating defined and/or unitized Userbase (UB) 307 comprises updating identified and/or requested users, number of users, contextual, further filtered & ranked users particular defined and/or unitized Userbase (UB) 307 and/or updating defined and/or unitized Deals 607 comprises updating deal associate rights, rules, conditions, obligations & commitments, products & service related deals associate identities, names & numbers or quantities or volume of products and/or services with updated credit limits or credit lines, installments, duration of payments, discounts, offers, bonus, cash backs, rewards, redeemable points, vouchers & coupons, dynamically presenting or associating updated products and/or services, medium of purchase, location & place of purchase & duration or date and/or time of purchase of products and/or services, dynamically calculating credit limits or credit lines, installments, duration of payments, discounts, offers, bonus, cash backs, rewards, redeemable points, vouchers & coupons, dynamically calculating sharing of revenues, payments, charges, fees and commissions among trading exchange(s) 422 and/or dynamic marketers 150 and/or providers of products and/or services & deals 410 and/or partners & 3^rd parties service providers 430, dynamically providing online and/or offline dynamically updated statements including bills & invoices, purchased products and/or services list, details, prices & transactions, total and/or each provider, product & service related credit limits, duration of payments, payments due, installments, discounts, cash backs, bonus and balanced points, presenting dynamically and/or real or near real time updated statistics, reports, notifications, any types of updates, billing, metering & accounting and/or updating defined and/or unitized Advertising Space 907 comprises updating type(s) of Advertising Space, source(s) of Advertising Space 805, associate numbers, duration, location, range of access, & other accessing rights, identified and/or requested type & source(s) of Advertising Space(s).

In another embodiment maintaining information of user 105 or consumers 405 or Ad. Viewers 705 comprising user profile including name, identity, login & authentication information, user personnel & business or jobs or occupation or professional details, user connections, user social graph, user accounts, user installed applications, subscribed services, user actions, activities, transactions, sells, purchases, payments, dues, installments, allowed and/or purchased defined and/or unitized Userbase(UB) 307 and/or Deals 607 and/or Advertising Space 907 right(s), agreement(s) and/or contract(s) details, payments, behaviors, interactions, events, status, current location(s) & place(s), near location(s) & place(s) of user's current location(s) & place(s), user generated contents including message stream, automated activities stream, uploaded multimedia data, shared contents, reviews, comments, feedbacks, ranks.

In another embodiment maintaining information of defined and/or unitized Userbase (UB) rights, agreements and/or contracts providers 110 or 205 and/or Deals rights, agreements and/or contracts provider 410 or 505 and/or Advertising Space rights, agreements and/or contracts providers 710 or 805 comprising profile including name, identity, login & authentication information, source, defined and/or unitized Userbase(UB) 307 and/or Deals 607 and/or Advertising Space 907 right(s), agreement(s) and/or contract(s) offered, list & details of defined and/or unitized Userbase(UB) 307 and/or Deals 607 and/or Advertising Space 907 right(s), agreement(s) and/or contract(s) sold including sells transactions, buyers who purchased defined and/or unitized Userbase(UB) 307 and/or Deals 607 and/or Advertising Space 907 right(s), agreement(s) and/or contract(s), payments, pending installments & commissions.

In another embodiment maintaining information of defined and/or unitized Userbase (UB) 307 rights, agreements and/or contracts comprising number of users, users profile including user name, identity, age, gender, location, qualification, income range & contact information, user data including purchase transactions, purchase interest, activities or actions stream, message stream, events, current location & place, status, behavior, social networks, installed applications & services, shared data, privacy settings and preferences, allowable marketing rights, opt-in & opt-out information and/or maintaining information of defined and/or unitized Deals 607 rights, agreements and/or contracts comprising deals associate rules, rights, terms, obligations, commitments, products & services details and/or maintaining information of defined and/or unitized Advertising Space rights, agreements and/or contracts 907 comprising name, identity, type & details sources, associate accessing rights, terms, conditions, rules & filters including number of times, impressions, clicks, duration, location of access.

In another embodiment maintaining information of actual consumers 130 or 405 or 730, and/or traders & trading exchange member 225 or 525 or 725, and/or end-users & buyers and/or sellers 130 or 530 or 830, and/or investors 125 or 425 or 725, and/or licensees 130 or 425 or 730 comprising profile including name, identity, login & authentication information, personnel & business details, number, name, identity, quantity & amount of defined and/or unitized Deals rights, agreements and/or contracts traded, purchased, sold, used, accessed, details, name and identity of users who re-purchased particular defined and/or unitized Deals rights, agreements and/or contracts in particular quantity, amounts, appreciations & margins based on particular rules & conditions, inventories of available defined and/qr unitized Deals rights, agreements and/or contracts, account(s) related including sells, purchase, use, access, payments, discounts, commissions, revenue. In another embodiment providing web services, Application programming interface (APIs), accessible button(s), link(s) or Uniform resource identifier(s) (URLs), communication interfaces, applications, services, objects to integrate, invoke, programmatically access, rule base access, access via structured query language (SQL) or other standardize methods of queries, orchestrate, use, mine, aggregate, categories, curate, query, analyze & access data or information of users, defined and/or unitized Userbase(UB) 307 and/or Deals 607 and/or Advertising Space 907 right(s), agreement(s) and/or contract(s), providers of defined and/or unitized Userbase (UB) 110 or 205 and/or Deals 410 or 505 and/or Advertising Space 710 or 805 rights and/or contracts and actual consumers 130 or 405 or 730, and/or traders & trading exchange member 225 or 525 or 725, and/or end-users & buyers and/or sellers 130 or 530 or 830, and/or investors 125 or 425 or 725, and/or licensees 130 or 425 or 730 of defined and/or unitized Userbase(UB) 307 and/or Deals 607 and/or Advertising Space 907 right(s), agreement(s) and/or contract(s).

In another embodiment enabling to integrate, invoke, use & access data of users, defined and/or unitized Userbase(UB) 307 and/or Deals 607 and/or Advertising Space 907 right(s), agreement(s) and/or contract(s), providers of defined and/or unitized Userbase (UB) 110 or 205 and/or Deals 410 or 505 and/or Advertising Space 710 or 805 rights and/or contracts and actual consumers 130 or 405 or 730, and/or traders & trading exchange member 225 or 525 or 725, and/or end-users & buyers and/or sellers 130 or 530 or 830, and/or investors 125 or 425 or 725, and/or licensees 130 or 425 or 730 of defined and/or unitized Userbase(UB) 307 and/or Deals 607 and/or Advertising Space 907 right(s), agreement(s) and/or contracts) are based on one or more filters, rules, conditions, criteria, privacy settings, preferences, permissions, polices, agreements, invitations, social graphs, numbers, duration ranges and locations & places. In another embodiment enabling 3^rd parties or external developers, service providers, innovators, agents, marketers and providers 150 to monitor, track, log, identify, detect, analyze activities, actions, events, behavior, interactions, transactions, current location(s) & place(s), near location(s) & place(s) of user's current location(s) & place(s), senses, updated user profile & user data including user generated data, message & activities stream, shared data in real or near real time of users and/or providers and/or consumers including trade, sells, purchases, marketing, & payment transactions and use, provided comments, & reviews of defined and/or unitized Userbase(UB) 307 and/or Deals 607 and/or Advertising Space 907 right(s), agreement(s) and/or contract(s) to dynamically create, define, develop, model, calculate, program, update, register, implement, test & execute one or more rules, schemes, offers, rule base, program, product(s) for marketing, selling, trading, ordering, advertising, e-commerce, & supplying of defined and/or unitized Userbase(UB) 307 and/or Deals 607 and/or Advertising Space 907 right(s), agreement(s) and/or contract(s) within or via or with or in Userbase (UB) 120 and/or Deals 422 and/or Advertising Space 720 trading exchange, marketplace, e-commerce & marketing platform(s), exchange(s), web site(s), application(s), service(s), and database(s).

In another embodiment monitoring, tracking, logging, recording, storing, accounting, auditing dynamically implemented, tested, enabled, applied, used, executed, run said one or more marketing schemes, rule base, rules, polices, agreements, dynamic & updated rules, ontologies, taxonomies, semantic syntax, databases(s), application(s), object(s), widget(s), web service(s), service(s), calculations, financial product(s), business processes, dynamic deals, offers for selling, marketing, purchasing, trading, advertising, supplying, offering one or more defined and/or unitized Userbase (UB) and/or Deals and/or Advertising Space rights, agreements and/or contracts for providing various status including currently number, name, identity & amount of purchased defined and/or unitized Userbase (UB) and/or Deals and/or Advertising Space rights, agreements and/or contracts under executed particular scheme or rule base, statistics, account related reporting and calculating & sharing commissions & revenue, improving or updating for better returns, acceptance & performance, targeting to contextual customers, providing status, enabling to reporting, notifying, controlling, management and analysis.

In another embodiment dynamic rule base, deals & schemes can based on but not limited to allowed access of selective data of users, defined and/or unitized Userbase(UB) 307 and/or Deals 607 and/or Advertising Space 907 right(s), agreement(s) and/or contract(s), providers of defined and/or unitized Userbase (UB) 110 or 205 and/or Deals 410 or 505 and/or Advertising Space 710 or 805 rights and/or contracts and actual consumers 130 or 405 or 730, and/or traders & trading exchange member 225 or 525 or 725, and/or end-users & buyers and/or sellers 130 or 530 or 830, and/or investors 125 or 425 or 725, and/or licensees 130 or 425 or 730 of defined and/or unitized Userbase(UB) 307 and/or Deals 607 and/or Advertising Space 907 right(s), agreement(s) and/or contract(s), numbers of purchasers, traders & sellers, appreciation analysis including gain, loss, margin, increase or decrease in price within particular duration, amount or purchase orders, number of users in group(s) purchasing, date & time, minimum and/or maximum limits of numbers, amounts & date & time or duration, duration range for accepting deals or purchase under scheme(s), user activities, actions, senses, environment, events, triggers, status, interactions, transactions, user profile information & user data including income range, age, gender, interest, qualification, past history of purchases, identified or current location(s) or place(s) of user(s) or group(s) of users, calculations of providing discounts, credit limits, offers, installments, loans, subsidy, grants, sponsorship, free defined and/or unitized Userbase(UB) 307 and/or Deals 607 and/or Advertising Space 907 right(s), agreement(s) and/or contract(s), deals associate redeemable points, coupons, vouchers, cash back offers, & bonus, calculation of providing commissions, ranks, comments, reviews & suggestions provided by inventors, licensees, users & consumers, generated categories income, revenue, appreciation, benefits, values and any combination thereof. In another embodiment enabling 3^rd parties or external developers, service providers, web sites, platforms, innovators, affiliates, associates, agents, marketers and providers 150 to dynamically presenting, listing, implementing, scripting or programming, hosting, testing, enabling, applying, accessing, using, executing, running said one or more marketing schemes, rule base, rules, polices, contracts, agreements, dynamic & updated rules, ontologies, taxonomies, semantic syntax, databases(s), application(s), object(s), widget(s), web service(s), service(s), calculations, financial product(s), business processes, dynamic deals, offers for selling, marketing, purchasing, trading, advertising, supplying, offering one or more defined and/or unitized Userbase(UB) 307 and/or Deals 607 and/or Advertising Space 907 right(s), agreement(s) and/or contract(s) at 3^rd parties or external domains including web sites, applications, services, networks, databases, smart devices, servers, platforms, exchanges, social networks, and search engines. In another embodiment enabling providers of defined and/or unitized Userbase (UB) 110 or 205 and/or Deals 410 or 505 and/or Advertising Space 710 or 805 rights and/or contracts and/or actual consumers 130 or 405 or 730, and/or traders & trading exchange member 225 or 525 or 725, and/or end-users & buyers and/or sellers 130 or 530 or 830, and/or investors 125 or 425 or 725, and/or licensees 130 or 425 or 730 to sell, retails, ship, supply, market, advertise, trade, re-sell, offer, dynamically present, buy, gift, refer, & share defined and/or unitized Userbase(UB) 307 and/or Deals 607 and/or Advertising Space 907 right(s), agreement(s) and/or contract(s) based on one or more marketing schemes, rule base, rules, polices, contracts, agreements, dynamic & updated rules, financial product(s), business processes, dynamic deals. In another embodiment present invention provides system comprises: storage medium for storing information of users, defined and/or unitized Userbase (UB) 110 or 205 and/or Deals 410 or 505 and/or Advertising Space 710 or 805 rights and/or contracts, providers of defined and/or unitized Userbase (UB) 110 or 205 and/or Deals 410 or 505 and/or Advertising Space 710 or 805 rights and/or contracts and/or actual consumers 130 or 405 or 730, and/or traders & trading exchange member 225 or 525 or 725, and/or end-users & buyers and/or sellers 130 or 530 or 830, and/or investors 125 or 425 or 725, and/or licensees 130 or 425 or 730 of defined and/or unitized Userbase(UB) 307 and/or Deals 607 and/or Advertising Space 907 right(s), agreement(s) and/or contract(s); a module configure to identify and/or register 3^rd parties or external marketers, providers of products and/or services, innovators, agents, developers, service providers, associates, affiliates, partners, web sites, applications, services, networks, platforms, trading exchanges, servers, databases, smart devices, e-commerce, retailing, advertising, marketing, supplying & social networking web sites and search engines 150 with Userbase (UB) 120 and/or Deals 422 and/or Advertising Space 720 trading exchange, marketplace, e-commerce & marketing platform(s), exchange(s), web site(s), application(s), service(s), and database(s) to dynamically trade, present, market, sell, purchase, offer, supply, & advertise defined and/or unitized Userbase(UB) 307 and/or Deals 607 and/or Advertising Space 907 right(s), agreement(s) and/or contract(s) of 3^rd parties or providers of defined and/or unitized Userbase (UB) 110 or 205 and/or Deals 410 or 505 and/or Advertising Space 710 or 805 rights and/or contracts to actual consumers 130 or 405 or 730, and/or traders & trading exchange member 225 or 525 or 725, and/or end-users & buyers and/or sellers 130 or 530 or 830, and/or investors 125 or 425 or 725, and/or licensees 130 or 425 or 730 of Userbase (UB) 120 and/or Deals 422 and/or Advertising Space 720 trading exchange and marketplace; a module and/or APIs and/or web services are configure to enable to selectively access, query & data mine said maintained information; providing an interface(s) for dynamically present said information or search results based on one or more queries including structured query languages (SQL), data analysis & data mining and enable to dynamically create, define, plan, generate, author, design, compose, visually select & orchestrate, develop, program, script, model & update one or more rule base, work flow, business rules, process & policies, programming instructions and orchestration processes for dynamically trading, selling, subscribing, marketing, purchasing, presenting, requesting, listing, splitting, merging, rating, valuing, insuring, underwriting, defining, unitizing, updating, integrating, pooling, grouping, categorizing, monitoring, tracking & logging associate activities, actions & use, accounting, auditing, metering, billing, notifying & reporting of usage, advertising, supplying, offering, fulfilling, fulfilling associate commitments & obligations, generating revenue, using, & accessing one or more or group(s) of defined and/or unitized Userbase(UB) 307 and/or Deals 607 and/or Advertising Space 907 right(s), agreement(s) and/or contract(s) on/in/by/with/within Userbase (UB) 120 and/or Deals 422 and/or Advertising Space 720 trading exchange and marketplace based on providers of defined and/or unitized Userbase (UB) 110 or 205 and/or Deals 410 or 505 and/or Advertising Space 710 or 805 rights and/or contracts, actual consumers 130 or 405 or 730, and/or traders & trading exchange member 225 or 525 or 725, and/or end-users & buyers and/or sellers 130 or 530 or 830, and/or investors 125 or 425 or 725, and/or licensees profile & data, nodes of networks connectable in network environment, objects, components, controls, applications, web services, connections, social graph, events, triggers, functions, instructions, scripting, web pages, business process, modules, database(s), structure & fields of database(s), templates of rule base, values, expressions, data or object(s) elements, parameters, identities, one or more types of user inputs and selections via controls including auto-fill controls, lists, combo box, menu, calendar, check box, & radio buttons, auto validations, one or more search results based on one or more simple or complex search queries, processing, querying & calculation among/of numbers, amounts, prices, costs, quantities or volume, duration ranges, date & time related to purchases, sells, debits, credits, payments, transactions, installments, commissions, charges, offers, inventories and statistics of identified providers of defined and/or unitized Userbase (UB) 110 or 205 and/or Deals 410 or 505 and/or Advertising Space 710 or 805 rights and/or contracts, defined and/or unitized Userbase(UB) 307 and/or Deals 607 and/or Advertising Space 907 right(s), agreement(s) and/or contract(s), actual consumers 130 or 405 or 730, and/or traders & trading exchange member 225 or 525 or 725, and/or end-users & buyers and/or sellers 130 or 530 or 830, and/or investors 125 or 425 or 725, and/or licensees 130 or 425 or 730 and any combination thereof; a module(s) and/or interface(s) configure to apply, submit, present, process, verify, validate, register, certify, rate, value, update, and accept said one or more generated, defined, modeled, updated, created & programmed rule base, work flow, business rules, process & policies, programming instructions and orchestration processes for dynamically trading, selling, subscribing, marketing, purchasing, presenting, requesting, listing, splitting, merging, rating, valuing, insuring, underwriting, defining, unitizing, updating, integrating, pooling, grouping, categorizing, monitoring, tracking & logging associate activities, actions & use, accounting, auditing, metering, billing, notifying & reporting of usage, advertising, supplying, offering, fulfilling, fulfilling associate commitments & obligations, generating revenue, using, & accessing one or more or group(s) of defined and/or unitized Userbase(UB) 307 and/or Deals 607 and/or Advertising Space 907 right(s), agreement(s) and/or contract(s) on/in/by/with/within dynamic Userbase (UB) 120 and/or Deals 422 and/or Advertising Space 720 trading exchange and marketplace; and a module(s) and/or interface(s) configure to dynamically present or publish or advertise or list, implement, enabled via orchestration process, scripting, programming instructions, objects, applications, web services, web pages, compiler & rule enabled system, enabled programmatically, dynamically update, integrate, host, deploy, test, apply, access, use, administrate, analysis, simulate, monitor, report, execute & run said one or more generated, defined, modeled, updated, created & programmed rule base, work flow, business rules, process & policies, programming instructions and orchestration processes for dynamically selling, marketing, purchasing, trading, presenting, requesting, listing, splitting, merging, rating, valuing, insuring, underwriting, defining, unitizing, updating, integrating, pooling, grouping, categorizing, monitoring, tracking & logging associate activities, actions & use, accounting, auditing, metering, billing, notifying & reporting of usage, advertising, supplying, offering, fulfilling, fulfilling associate commitments & obligations, generating revenue, using, & accessing one or more or group(s) of defined and/or unitized Userbase(UB) 307 and/or Deals 607 and/or Advertising Space 907 right(s), agreement(s) and/or contract(s) on/in/by/with/within dynamic Userbase (UB) 120 and/or Deals 422 and/or Advertising Space 720 trading exchange and marketplace.

In another embodiment two or more buyers or licensees or investors can buy one defined and/or unitized Userbase (UB) 1 10 or 205 and/or Deals 410 or 505 and/or Advertising Space 710 or 805 rights and/or contracts.

In another embodiment enable to buy back of defined and/or unitized Userbase (UB) 110 or 205 and/or Deals 410 or 505 and/or Advertising Space 710 or 805 rights and/or contracts.

In another embodiment enable brokers to provide services to buyers or licensees or investors for buying, trading & selling of defined and/or unitized Userbase (UB) 110 or 205 and/or Deals 410 or 505 and/or Advertising Space 710 or 805 rights and/or contracts based on brokerage. In another embodiment providing Trading terminal or agent, trading software to brokers for providing facilities to clients including providing margin, managing portfolio, facilitates in buying, trading & selling of defined and/or unitized Userbase (UB) 110 or 205 and/or Deals 410 or 505 and/or Advertising Space 710 or 805 rights and/or contracts.

In another embodiment enable one or more providers of defined and/or unitized Userbase (UB) 110 or 205 and/or Deals 410 or 505 and/or Advertising Space 710 or 805 rights and/or contracts in mergers of all listed defined and/or unitized Userbase (UB) 1 10 or 205 and/or Deals 410 or 505 and/or Advertising Space 710 or 805 rights and/or contracts.

In another embodiment enable one or more investors or buyers acquisitions of all listed defined and/or unitized Userbase (UB) 110 or 205 and/or Deals 410 or 505 and/or Advertising Space 710 or 805 rights and/or contracts of one or more one or more providers of defined and/or unitized Userbase (UB) 110 or 205 and/or Deals 410 or 505 and/or Advertising Space 710 or 805 rights and/or contracts. In another embodiment one or more providers of defined and/or unitized Userbase (UB) 110 or 205 and/or Deals 410 or 505 and/or Advertising Space 710 or 805 rights and/or contracts to get loan on one or more listed defined and/or unitized Userbase (UB) 1 10 or 205 and/or Deals 410 or 505 and/or Advertising Space 710 or 805 rights and/or contracts.

In another embodiment enable issuer of credit card to introduce new type of card for allowing card holder(s) to buy one or more dynamically allowable, authorized, defined, identified, requested, selected and dynamically presented defined and/or unitized Userbase (UB) 110 or 205 and/or Deals 410 or 505 and/or Advertising Space 710 or 805 rights and/or contracts based on credit limits provided by issuer(s) and/or credit limits provided by providers of defined and/or unitized Userbase (UB) 110 or 205 and/or Deals 410 or 505 and/or Advertising Space 710 or 805 rights and/or contracts.

In another embodiment enabling insurance companies to introduce one or more types of insurance policies based on defined and/or unitized Deals 410 rights and/or contracts, so user, consumer, buyer, investors can purchase, offer, sell & trade said defined and/or unitized Deals 410 rights and/or contracts e.g. insurance policies.

In another embodiment providing e-commerce, marketing, auctioning, bidding web site(s), shopping cart(s), platform(s), applications, services, smart devices and/or integrating with 3«* parties or external e-commerce, marketing, auctioning, bidding web site(s), shopping cart(s), platform(s), applications, services, smart devices for selling, marketing, advertising, offering, presenting, trading & retailing defined and/or unitized Userbase(UB) 307 and/or Deals 607 and/or Advertising Space 907 right(s), agreement(s) and/or contract(s).

Many ctianges and modifications will occur to those skilled in the art upon studying this description. All such changes and modifications which are within the spirit of the invention are intended to be included within the scope of the claims.

Claims

An defined Userbase (UB) and/or Deals and/or Advertising Space trading exchange for facilitating the trading of Userbase (UB) and/or Deals and/or Advertising Space rights, said exchange comprising:

• at least one defined Userbase (UB) or Deals or Advertising Space license contract or agreement, said at least one license contract or agreement relating to Userbase (UB) or Deals or Advertising Space rights;

• a medium or environment or network or framework or system or interface, said medium or environment or network or framework or system or interface defining at least one rules & regulation of trading and at least one requirement of listing on said exchange, said medium or environment or network or framework or system or interface configured to allow a plurality of participants to trade said at least one license contract or agreement, said plurality of participants comprising: at least one seller, said at least one seller having said at least one license contract or agreement, said at least one seller desiring to trade said at least one license contract or agreement; and

• at least one buyer, said at least one buyer desiring to obtain said at least one license contract or agreement.

The trading exchange of claim 1 wherein the Userbase (UB) or Deals or Advertising Space rights are selected from the group.

The trading exchange of claim 1 wherein said plurality of participants further comprises at least one investment bank and/or underwriter and/or 3^rd parties service providers, said at least one investment bank and/or underwriter and/or 3^rd parties service providers enabled to underwrite said desired trade of said at least one license contract or agreement.

The trading exchange of claim 3 wherein said at least one investment bank and/or underwriter and/or 3^rd parties service providers is/are enabled to check said at least one license contract or agreement to certify compliance with said at least one requirement of listing on said exchange.

The trading exchange of claim 3 wherein said at least one investment bank and/or underwriter and/or 3^rd parties service providers is/are enabled to rate said Userbase (UB) and/or Deals and/or Advertising Space rights.

The trading exchange of claim 3 wherein said at least one investment bank and/or underwriter and/or 3^rd parties service providers is/are enabled to insure said Userbase (UB) and/or Deals and/or Advertising Space rights during said trading transaction.

7. The trading exchange of claim 5 wherein said at least one investment bank and/or underwriter and/or 3^rd parties service providers is/are enabled to value said Userbase (UB) and/or Deals and/or Advertising Space rights, said valuation based on one or more criteria including a validation, verification, ratings, reviews, quality, past usage, past generated revenues, brand, and marketability analysis of said rights.

8. The trading exchange of claim 1 wherein said at least one buyer comprises an investor, said investor configured to purchase at least one license contract or agreement.

9. The trading exchange of claim 8 wherein said investor acts on behalf of said at least one seller, said at least one buyer, or an investment bank.

10. The trading exchange of claim 8 wherein said at least one investor is a licensee.

11. The trading exchange of claim 1 wherein said at least one buyer comprises a licensee, said licensee configured to purchase at least one license contract or agreement to use or access or consume Userbase (UB) and/or Deals and/or Advertising Space said Userbase (UB) and/or Deals and/or Advertising Space rights.

12. The trading exchange of claim 1 wherein said at least one seller comprises an owner or provider of said Userbase (UB) and/or Deals and/or Advertising Space rights, an investment bank and/or underwriter, or an investor.

13. A method for trading at least one license contract or agreement relating to Userbase (UB) or Deals or Advertising Space rights by at least one seller of said license contract or agreement to at least one buyer through an Userbase (UB) and/or Deals and/or Advertising Space exchange, said method comprising the steps of: said at least one seller listing said at least one license contract or agreement on said Userbase (UB) and/or Deals and/or Advertising Space exchange; said at least one buyer purchasing said at least one license contract or agreement through said Userbase (UB) and/or Deals and/or Advertising Space exchange; and said Userbase (UB) and/or Deals and/or Advertising Space exchange clearing said purchase by said buyer of said at least one license contract or agreement.

14. The method of claim 13 wherein the Userbase (UB) and/or Deals and/or Advertising Space rights are selected from the group(s).

15. The method of claim 13 wherein said at least one buyer comprises an investor, said investor purchasing said at least one license contract or agreement.

16. The method of claim 13 wherein said at least one buyer comprises a licensee, said licensee purchasing said at least one license contract or agreement to use or access or consume said Userbase (UB) and/or Deals and/or Advertising Space rights.

17. The method of claim 13 wherein said at least one seller comprises an owner or provider of said Userbase (UB) and/or Deals and/or Advertising Space rights, an investment bank, or an investor.

18. A method for trading Userbase (UB) and/or Deals and/or Advertising Space rights by at least one seller of rights to at least one buyer through an Userbase (UB) and/or Deals and/or Advertising Space exchange, said method comprising the steps of: said at least one seller offering to at least one investment bank an exclusive license of said Userbase (UB) and/or Deals and/or Advertising Space rights with the right to sub-license said Userbase (UB) and/or Deals and/or Advertising Space rights to said at least one buyer; said at least one investment bank performing a due diligence review of said Userbase (UB) and/or Deals and/or Advertising Space rights to evaluate the strength of said rights; said at least one investment bank accepting said exclusive license of said Userbase (UB) and/or Deals and/or Advertising Space rights; said at least one investment bank listing at least one license contract or agreement of said Userbase (UB) and/or Deals and/or Advertising Space rights on said Userbase (UB) and/or Deals and/or Advertising Space exchange; said at least one buyer purchasing said at least one license contract or agreement through said Userbase (UB) and/or Deals and/or Advertising Space exchange; and said Userbase (UB) and/or Deals and/or Advertising Space exchange clearing said purchase by said buyer of said at least one license contract or agreement.

19. The method of claim 18 wherein said at least one buyer comprises an investor, said investor purchasing said at least one license contract or agreement.

20. The method of claim 18 wherein said at least one buyer comprises a licensee, said licensee purchasing said at least one license contract or agreement to use or access or consume said Userbase (UB) and/or Deals and/or Advertising Space rights.

21. The method of claim 18 wherein said at least one seller comprises an owner or provider of said Userbase (UB) and/or Deals and/or Advertising Space rights, said at least one investment bank, or an investor.

22. The trading exchange of claim 1 wherein said defined Userbase (UB) or Deals or Advertising Space license contract or agreement associated one or more predetermined and/or defined rules, conditions, terms, agreements, obligations, limitations, fields of use, considerations, commitments including increasing transactions & revenue per user, associated services, functions, activities & actions.

23. The trading exchange of claim 1 wherein enabling defined or unitize license contract or agreement to convert to other defined or unitize license contract or agreement of exchange.

24. The trading exchange of claim 1 wherein enabling defined or unitize license contract or agreement as preferred defined or unitize license contract or agreement.

25. The trading exchange of claim 1 wherein enabling defined or unitize license contract or agreement to use as collateral for getting loan.

26. The trading exchange of claim 1 wherein enabling defined or unitize license contract or agreement holder to get one or more bonus defined or unitize license contracts or agreements.

27. The trading exchange of claim 1 wherein enabling defined or unitize license contract or agreement provider to provide dividend on one or more defined or unitize license contract or agreement based on life or duration or expiration of defined or unitize license contract or agreement.

28. The trading exchange of claim 1 wherein enabling defined or unitize license contract or agreement provider to issue defined or unitize license contract or agreement warrant.

29. The trading exchange of claim 1 wherein enabling one or more or group(s) of defined or unitize license contract or agreement to split or divide, update, merged, retired, used, expired, listed, re-issued, re-sell, sell, traded, convert, bid, auctioned, sell via deals, discounted, appreciated, pledged, transferred, share, gift, transferred, collaborate, e- commerce, sell via agent or 3rd parties service providers, grouped, categorized, sell in group(s) & categories, assigned.

30. An Userbase (UB) and/or Deals and/or Advertising Space trading exchange for facilitating the trading of dynamically defined unitized Userbase (UB) and/or Deals and/or Advertising Space rights, said exchange comprising:

• at least one dynamically defined unitized Userbase (UB) or Deals or Advertising Space license contract or agreement, said at least one license contract or agreement relating to dynamically defined unitized Userbase (UB) or Deals or Advertising Space rights;

• a medium or environment or network or framework or system or interface, said medium or environment or network or framework or system or interface defining at least one regulation of trading and at least one requirement of listing on said exchange, said medium or environment or network or framework or system or interface configured to allow a plurality of participants to trade said at least one license contract or agreement, said plurality of participants comprising: at least one seller, said at least one seller having said at least one license contract or agreement, said at least one seller desiring to trade said at least one license contract or agreement; and • at least one buyer, said at least one buyer desiring to obtain said at least one license contract or agreement.

31. A computerized Userbase (UB) and/or Deals and/or Advertising Space trading exchange for facilitating the trading of Userbase (UB) or Deals or Advertising Space rights, said computerized exchange comprising:

• a computerized storage device configured to store at least one defined Userbase (UB) or Deals or Advertising Space license contract or agreement, said at least one defined license contract or agreement relating to Userbase (UB) or Deals or Advertising Space rights , said at least one defined license contract or agreement comprising the right to use or access or consume or manage or control said Userbase (UB) or Deals or Advertising Space;

• computer-accessible medium or environment or network or framework or system or interface configured to allow a plurality of participants to trade said at least one defined license contract or agreement, said plurality of participants comprising: at least one seller, said at least one seller having said at least one defined license contract or agreement, said at least one seller desiring to sell said at least one defined license contract or agreement;

• at least one buyer, said at least one buyer desiring to obtain said at least one defined license contract or agreement through said computer-accessible medium or environment or network or framework or system or interface, said at least one buyer trading said at least one defined license contract or agreement through said computer-accessible medium or environment or network or framework or system or interface.

32. The computerized Userbase (UB) and/or Deals and/or Advertising Space trading exchange of claim 31 wherein at least one underwriter configured to underwrite said at least one defined license contract or agreement, said at least one underwriter desiring to purchase said at least one defined license contract or agreement for resale through said computer- accessible network, wherein said underwriter is further configured to conduct a due diligence evaluation of said Userbase (UB) and/or Deals and/or Advertising Space rights.

33. The trading exchange of claim 32 wherein said at least one underwriter is committed to purchase a predetermined number of defined license contracts or agreements.

34. The trading exchange of claim 32 wherein said at least one underwriter is committed to resell a predetermined number of defined license contracts or agreements through said Userbase (UB) or Deals or Advertising Space trading exchange. 35. The trading exchange of claim 31 wherein enabling 3rd parties marketers or associates to dynamically market, sell, share, transfer, advertise, trade, re-sell, purchase, & offer 3^rd parties Userbase (UB) and/or Deals and/or Advertising Space based on dynamic rule base, business rules, policies & process, orchestration process & schemes at present exchange, marketplace & platform and/or at 3rd parties web sites, applications, services, networks, & platforms. 36. The trading exchange of claim 31 wherein enabling 3rd parties marketers or associates to dynamically market, sell, share, transfer, advertise, trade, re-sell, purchase, & offer 3^rd parties defined Userbase (UB) or Deals or Advertising Space license contract or agreement based on dynamic rule base, business rules, policies & process, orchestration process & schemes at present exchange, marketplace & platform and/or at 3rd parties web sites, applications, services, networks, & platforms.

37. The trading exchange of claim 31 or 32 wherein further comprising an electronic database operatively connected to said computerized Userbase (UB) or Deals or Advertising Space trading exchange, said electronic database configured to store information relating to said defined license contract or agreement, including sales information.

38. The trading exchange of claim 31 or 32 wherein further comprising a platform operatively connected to said computerized Userbase (UB) or Deals or Advertising Space trading exchange and said electronic database, said platform having an internet connection and being configured to communicate information stored in said electronic database to said at least one buyer via said internet connection.

39. The trading exchange of claim 31 or 32 wherein said trading comprises offering to resell said defined license contract or agreement at a price set through said network.

40. The trading exchange of claim 31 or 32 wherein said trading comprises reselling said defined license contract or agreement at a price set through said network.

41. A computer-implemented method for trading defined Userbase (UB) and/or Deals and/or Advertising Space contracts or agreements relating to Userbase (UB) and/or Deals and/or

Advertising Space rights by at least one seller of said rights to at least one buyer through a computer-accessible Userbase (UB) and/or Deals and/or Advertising Space exchange, said method comprising the steps of:

• storing in a computerized storage device information describing said at least one seller offering to at least one investment bank an exclusive license of said Userbase

(UB) and/or Deals and/or Advertising Space rights with the right to use or access said Userbase (UB) and/or Deals and/or Advertising Space based on rules and conditions;

• storing in a computerized storage device information describing said Userbase (UB) and/or Deals and/or Advertising Space exchange defining at least one regulation of trading and at least one requirement of listing on said Userbase (UB) and/or Deals and/or Advertising Space exchange, said Userbase (UB) and/or Deals and/or Advertising Space exchange allowing a plurality of participants to trade said at least one defined license contract or agreement;

• storing in a computerized storage device information describing said at least one investment bank accepting said exclusive license of said Userbase (UB) and/or Deals and/or Advertising Space rights;

• storing in a computerized storage device information describing the terms of said at least one investment bank listing said at least one defined license contract or agreement of said Userbase (UB) and/or Deals and/or Advertising Space rights on said Userbase (UB) and/or Deals and/or Advertising Space exchange; · storing^' on a computerized storage device information describing said at least one buyer purchasing through said Userbase (UB) and/or Deals and/or Advertising Space exchange said at least one defined license contract or agreement comprising said right to user or access said Userbase (UB) and/or Deals and/or Advertising Space based on rules and conditions; and

· processing in a microprocessor the clearing of said purchase of said at least one defined license contract or agreement by said buyer based on rules and conditions.

42. The method of claim 41 wherein storing in a computerized storage device information describing at least one underwriter underwriting said at least one defined license contract or agreement and desiring to obtain said at least one defined license contract or agreement for resale on said computer-accessible Userbase (UB) and/or Deals and/or Advertising Space exchange; storing in a computerized storage device information describing said at least one underwriter conducting a due diligence evaluation of said Userbase (UB) and/or Deals and/or Advertising Space rights.

43. A computer-implemented method for operating an exchange for the trading^' of Userbase (UB) and/or Deals and/or Advertising Space rights through the exchange, the method comprising the steps of: storing in a computerized storage device in communication with a microprocessor information describing at least one Userbase (UB) and/or Deals and/or Advertising Space; storing in the computerized storage device information describing a listing on the exchange of the defined license rights relating to the Userbase (UB) and/or Deals and/or Advertising Space, the listing including initial pricing information relating to the defined license rights; storing in the computerized storage device information describing a change in the pricing information relating to the defined license rights listed on the exchange; and processing in the microprocessor changes in the pricing information relating to the defined license rights listed on the exchange to track such price changes.

44. The method comprising:

• maintaining information of users, defined and/or unitized Userbase (UB) and/or Deals and/or Advertising Space rights, agreements and/or contracts, providers of defined and/or unitized Userbase (UB) and/or Deals and/or Advertising Space rights and/or contracts and consumers, traders, investors, licensees & end-users of defined and/or unitized Userbase (UB) and/or Deals and/or Advertising Space rights and/or contracts;

enabling Userbase (UB) and/or Deals and/or Advertising Space trading exchange, marketplace, e-commerce & marketing platform(s), exchange(s), web site(s), application(s), service(s), and database(s) and/or 3^rd parties or external developers, service providers, web sites, platforms, innovators, affiliates, associates, agents, marketers and providers to selectively accessing & mining of said maintained information;

enabling Userbase (UB) and/or Deals and/or Advertising Space trading exchange, marketplace, e-commerce & marketing platform(s), exchange(s), web site(s), application(s), service(s), and database(s) and/or 3^rd parties or external developers, service providers, web sites, platforms, innovators, affiliates, associates, agents, marketers and providers to create, define, develop, program, model & update one or more dynamic trading & marketing schemes, rule base, work flow, rules, polices, contracts, agreements, dynamic & updated rules, ontologies, taxonomies, semantic syntax, databases(s), application(s), object(s), widget(s), web service(s), service(s), calculations, financial product(s), business processes, dynamic deals, offers for trading, selling, subscribing, marketing, purchasing, presenting, requesting, listing, splitting, merging, rating, valuing, insuring, underwriting, defining, unitizing, updating, integrating, pooling, grouping, categorizing, monitoring, tracking & logging associate activities, actions & use, accounting, auditing, metering, billing, notifying & reporting of usage, advertising, supplying, offering, fulfilling, fulfilling associate commitments & obligations, generating revenue, using, & accessing one or more or group(s) of defined and/or unitized Userbase (UB) and/or Deals and/or Advertising Space rights, agreements and/or contracts;

enabling to applying, submitting, processing, verifying, validating, registering, certifying, underwriting, rating, valuing, insuring, agreeing, passing, presenting, updating, and accepting said one or more dynamic trading & marketing schemes, rule base, work flow, rules, polices, contracts, agreements, dynamic & updated rules, ontologies, taxonomies, semantic syntax, databases(s), application(s), object(s), widget(s), web service(s), service(s), calculations, financial product(s), business processes, dynamic deals, offers for trading, selling, subscribing, marketing, purchasing, presenting, requesting, listing, splitting, merging, rating, valuing, insuring, underwriting, defining, unitizing, updating, integrating, pooling, grouping, categorizing, monitoring, tracking & logging associate activities, actions & use, accounting, auditing, metering, billing, notifying & reporting of usage, advertising, supplying, offering, fulfilling, fulfilling associate commitments & obligations, generating revenue, using, & accessing one or more or group(s) of defined and/or unitized Userbase (UB) and/or Deals and/or Advertising Space rights, agreements and/or contracts; and

enabling to dynamically presenting, publishing, advertising, listing, implementing, enabling via orchestration process, scripting, programming instructions, objects, applications, web services, web pages, compiler & rule enabled system, programmatically enabling, updating, hosting, deploying, testing, advertising, applying, accessing, using, administrating, analyzing, simulating, monitoring, reporting, executing, running said one or more marketing schemes, rule base, work flow, rules, polices, contracts, agreements, dynamic & updated rules, ontologies, taxonomies, semantic syntax, databases(s), application(s), object(s), widget(s), web service(s), service(s), calculations, financial product(s), business processes, dynamic deals, offers for trading, selling, subscribing, marketing, purchasing, presenting, requesting, listing, splitting, merging, rating, valuing, insuring, underwriting, defining, unitizing, updating, integrating, pooling, grouping, categorizing, monitoring, tracking & logging associate activities, actions & use, accounting, auditing, metering, billing, notifying & reporting of usage, advertising, supplying, offering, fulfilling, fulfilling associate commitments & obligations, generating revenue, using, & accessing one or more or group(s) of defined and/or unitized Userbase (UB) and/or Deals and/or Advertising Space rights, agreements and/or contracts on/in/by/with/within dynamic Userbase (UB) and/or Deals and/or Advertising Space trading exchange and marketplace.

45. The method according to claim 44, wherein based on rule base(s) enabling to dynamically presenting and/or updating defined and/or unitized Userbase (UB) and/or Deals and/or Advertising Space rights, agreements and/or contract including updating defined and/or unitized Userbase (UB) comprises updating identified and/or requested users, number of users, contextual, further filtered & ranked users particular defined and/or unitized Userbase (UB) and/or updating defined and/or unitized Deals 607 comprises updating deal associate rights, rules, conditions, obligations & commitments, products & service related deals associate identities, names & numbers or quantities or volume of products and/or services with updated credit limits or credit lines, installments, duration of payments, discounts, offers, bonus, cash backs, rewards, redeemable points, vouchers & coupons, dynamically presenting or associating updated products and/or services, medium of purchase, location & place of purchase & duration or date and/or time of purchase of products and/or services, dynamically calculating credit limits or credit lines, installments, duration of payments, discounts, offers, bonus, cash backs, rewards, redeemable points, vouchers & coupons, dynamically calculating sharing of revenues, payments, charges, fees and commissions among trading exchange(s) and/or merchants and/or providers of products and/or services & deals and/or dynamic marketers and/or partners & 3^rd parties service providers, dynamically providing online and/or offline dynamically updated statements including bills & invoices, purchased products and/or services list, details, prices & transactions, total and/or each provider, product & service related credit limits, duration of payments, payments due, installments, discounts, cash backs, bonus and balanced points, presenting dynamically and/or real or near real time updated statistics, reports, notifications, any types of updates, billing, metering & accounting and/or updating defined and/or unitized Advertising Space 907 comprises updating type(s) of Advertising Space, source(s) of Advertising Space, associate numbers, duration, location, range of access, & other accessing rights, identified and/or requested type & source(s) of Advertising Space(s).

46. The method according to claim 45, wherein rule base can provided or defined by marketers and/or providers of defined and/or unitized Userbase (UB) and/or Deals and/or Advertising Space right(s), agreement(s) and/or contract(s) and/or selected or accepted by users of Userbase (UB), consumers of Deals & Ad Viewers and/or actual consumers, and/or traders & trading exchange member, and/or end-users & buyers and/or sellers, and/or investors, and/or licensees for trading, selling, marketing, purchasing, advertising, supplying, offering of defined and/or unitized Userbase (UB) and/or Deals and/or Advertising Space rights, agreements and/or contracts under that rule base or scheme or process or offer

47. The method according to claim 44, wherein maintaining information of user or consumer or ad. viewer comprising user profile including name, identity, login & authentication information, user personnel & business or jobs or occupation or professional details, user connections, user social graph, user accounts, user installed applications, subscribed services, user actions, activities, transactions, sells, purchases, payments, dues, installments, allowed and/or purchased defined and/or unitized Userbase (UB) and/or Deals and/or Advertising Space rights, agreements and/or contracts details, payments, behaviors, interactions, events, status, current location(s) & place(s), near location(s) & place(s) of user's current location(s) & place(s), user generated contents including message stream, automated activities stream, uploaded multimedia data, shared contents, reviews, comments, feedbacks, ranks.

48. The method according to claim 44, wherein maintaining information of defined and/or unitized Userbase (UB) and/or Deals and/or Advertising Space rights, agreements and/or contracts providers or owners comprising profile including name, identity, login & authentication information, source, details of defined and/or unitized Userbase (UB) and/or Deals and/or Advertising Space rights, agreements and/or contracts offered, list & details of defined and/or unitized Userbase (UB) and/or Deals and/or Advertising Space rights, agreements and/or contracts sold including sells transactions, buyers who purchased defined and/or unitized Userbase (UB) and/or Deals and/or Advertising Space rights, agreements and/or contracts, payments, pending installments & commissions.

49. The method according to claim 44, wherein maintaining information of defined and/or unitized Userbase (UB) rights, agreements and/or contracts comprising number of users, users profile including user name, identity, age, gender, location, qualification, income range & contact information, user data including purchase transactions, purchase interest, activities or actions stream, message stream, events, current location & place, status, behavior, social networks, installed applications & services, shared data, privacy settings and preferences, allowable marketing rights, opt-in & opt-out information and/or maintaining information of defined and/or unitized Deals rights, agreements and/or contracts comprising deals associate rules, rights, terms, obligations, commitments, products & services details and/or maintaining information of defined and/or unitized Advertising Space rights, agreements and/or contracts comprising name, identity, type & details sources, associate accessing rights, terms, conditions, rules & filters including number of times, impressions, clicks, duration, location of access.

50. The method according to claim 44, wherein maintaining information of actual consumers, traders & trading exchange member, end-users & buyers and/or sellers, investors, licensees comprising profile including name, identity, login & authentication information, personnel & business details, number, name, identity, quantity & amount of defined and/or unitized Deals rights, agreements and/or contracts traded, purchased, sold, used, accessed, details, name and identity of users who re-purchased particular defined and/or unitized Deals rights, agreements and/or contracts in particular quantity, amounts, appreciations & margins based on particular rules & conditions, inventories of available defined and/or unitized Deals rights, agreements and/or contracts, account(s) related including sells, purchase, use, access, payments, discounts, commissions, revenue.

51. The method according to claim 44, wherein providing web services, Application programming interface (APIs), accessible button(s), link(s) or Uniform resource identifier(s) (URLs), communication interfaces, applications, services, objects to integrate, invoke, programmatically access, rule base access, access via structured query language (SQL) or other standardize methods of queries, orchestrate, use, mine, aggregate, categories, curate, query, analyze & access data or information of users, defined and/or unitized Userbase (UB) and/or Deals and/or Advertising Space rights, agreements and/or contracts, providers of defined and/or unitized Userbase (UB) and/or Deals and/or Advertising Space rights and/or contracts and consumers, traders, investors, licensees & end-users of defined and/or unitized Userbase (UB) and/or Deals and/or Advertising Space rights and/or contracts. 52. The method according to claim 44, wherein enabling to integrate, invoke, use & access data of users, defined and/or unitized Userbase (UB) and/or Deals and/or Advertising Space rights, agreements and/or contracts, providers of defined and/or unitized Userbase (UB) and/or Deals and/or Advertising Space rights and/or contracts and consumers, traders, investors, licensees & end-users of defined and/or unitized Userbase (UB) and/or Deals and/or Advertising Space rights and/or contracts are based on one or more filters, rules, conditions, criteria, privacy settings, preferences, permissions, polices, agreements, invitations, social graphs, numbers, duration ranges and locations & places.

53. The method according to claim 44, wherein enabling 3^rd parties or external developers, service providers, innovators, agents, marketers and providers to monitor, track, log, identify, detect, analyze activities, actions, events, behavior, interactions, transactions, current location(s) & place(s), near location(s) & place(s) of user's current location(s) & place(s), senses, updated user profile & user data including user generated data, message & activities stream, shared data in real or near real time of users and/or providers and/or consumers including trade, sells, purchases, marketing, & payment transactions and use, provided comments, & reviews of defined and/or unitized Userbase (UB) and/or Deals and/or Advertising Space rights, agreements and/or contracts to dynamically create, define, develop, model, calculate, program, update, register, implement, test & execute one or more rules, schemes, offers, rule base, program, product(s) for marketing, selling, trading, ordering, advertising, e-commerce, & supplying of defined and/or unitized Userbase (UB) and/or Deals and/or Advertising Space rights, agreements and/or contracts within or via or with or in Userbase (UB) and/or Deals and/or Advertising Space trading exchange, marketplace, e-commerce & marketing platform(s), exchange(s), web site(s), application(s), service(s), and database(s).

54. The method according to claim 44, wherein monitoring, tracking, logging, recording, storing, accounting, auditing dynamically implemented, tested, enabled, applied, used, executed, run said one or more marketing schemes, rule base, rules, polices, agreements, dynamic & updated rules, ontologies, taxonomies, semantic syntax, databases(s), application(s), object(s), widget(s), web service(s), service(s), calculations, financial product(s), business processes, dynamic deals, offers for selling, marketing, purchasing, trading, advertising, supplying, offering one or more defined and/or unitized Userbase (UB) and/or Deals and/or Advertising Space rights, agreements and/or contracts for providing various status including currently number, name, identity & amount of purchased defined and/or unitized Userbase (UB) and/or Deals and/or Advertising Space rights, agreements and/or contracts under executed particular scheme or rule base, statistics, account related reporting and calculating & sharing commissions & revenue, improving or updating for better returns, acceptance & performance, targeting to contextual customers, providing status, enabling to reporting, notifying, controlling, management and analysis.

55. The method according to claim 44, wherein dynamic rule base, deals & schemes can based on but not limited to allowed access of selective data of users, defined and/or unitized Userbase (UB) and/or Deals and/or Advertising Space rights, agreements and/or contracts, providers of defined and/or unitized Userbase (UB) and/or Deals and/or Advertising Space rights and/or contracts and consumers, traders, investors, licensees & end-users of defined and/or unitized Userbase (UB) and/or Deals and/or Advertising Space rights and/or contracts, numbers of purchasers, traders & sellers, appreciation analysis including gain, loss, margin, increase or decrease in price within particular duration, amount or purchase orders, number of users in group(s) purchasing, date & time, minimum and/or maximum limits of numbers, amounts & date & time or duration, duration range for accepting deals or purchase under scheme(s), user activities, actions, senses, environment, events, triggers, status, interactions, transactions, user profile information & user data including income range, age, gender, interest, qualification, past history of purchases, identified or current location(s) or place(s) of user(s) or group(s) of users, calculations of providing discounts, credit limits, offers, installments, loans, subsidy, grants, sponsorship, free defined and/or unitized Userbase (UB) and/or Deals and/or Advertising Space rights, agreements and/or contracts, deals associate redeemable points, coupons, vouchers, cash back offers, & bonus, calculation of providing commissions, ranks, comments, reviews & suggestions provided by inventors, licensees, users & consumers, generated categories income, revenue, appreciation, benefits, values and any combination thereof.

56. The method according to claim 44, wherein enabling 3^rd parties or external developers, service providers, web sites, platforms, innovators, affiliates, associates, agents, marketers and providers to dynamically presenting, listing, implementing, scripting or programming, hosting, testing, enabling, applying, accessing, using, executing, running said one or more marketing schemes, rule base, rules, polices, contracts, agreements, dynamic & updated rules, ontologies, taxonomies, semantic syntax, databases(s), application(s), object(s), widget(s), web service(s), service(s), calculations, financial product(s), business processes, dynamic deals, offers for selling, marketing, purchasing, trading, advertising, supplying, offering one or more defined and/or unitized Userbase (UB) and/or Deals and/or Advertising Space rights, agreements and/or contracts at 3^rd parties or external domains including web sites, applications, services, networks, databases, smart devices, servers, platforms, exchanges, social networks, and search engines.

57. The method according to claim 44, wherein enabling providers of defined and/or unitized Userbase (UB) and/or Deals and/or Advertising Space rights and/or contracts and/or actual consumers, and/or traders & trading exchange member, and/or end-users & buyers and/or sellers, and/or investors, and/or licensees to sell, retails, ship, supply, market, advertise, trade, re-sell, offer, dynamically present, buy, gift, refer, & share defined and/or unitized Userbase(UB) and/or Deals and/or Advertising Space right(s), agreement(s) and/or contract(s) based on one or more marketing schemes, rule base, rules, polices, contracts, agreements, dynamic & updated rules, financial product(s), business processes, dynamic deals.

58. The system comprising:

• storage medium for storing information of users, defined and/or unitized Userbase (UB) 110 or 205 and/or Deals 410 or 505 and/or Advertising Space 710 or 805 rights and/or contracts, providers of defined and/or unitized Userbase (UB) 110 or 205 and/or Deals 410 or 505 and/or Advertising Space 710 or 805 rights and/or contracts and/or actual consumers, and/or traders & trading exchange member, and/or end-users & buyers and/or sellers, and/or investors, and/or licensees of defined and/or unitized Userbase (UB) and/or Deals and/or Advertising Space rights and/or contracts;

• a module configure to identify and/or register 3^rd parties or external marketers, providers of products and/or services, innovators, agents, developers, service providers, associates, affiliates, partners, web sites, applications, services, networks, platforms, trading exchanges, servers, databases, smart devices, e- commerce, retailing, advertising, marketing, supplying & social networking web sites and search engines with Userbase (UB) and/or Deals and/or Advertising Space trading exchange, marketplace, e-commerce & marketing platform(s), exchange(s), web site(s), application(s), service(s), and database(s) to dynamically trade, present, market, sell, purchase, offer, supply, & advertise defined and/or unitized Userbase (UB) and/or Deals and/or Advertising Space rights, agreements and/or contracts of 3^rd parties or providers of defined and/or unitized Userbase (UB) and/or Deals and/or Advertising Space rights, agreements and/or contracts to actual consumers, and/or traders & trading exchange member, and/or end-users & buyers and/or sellers, and/or investors, and/or licensees of Userbase (UB) and/or Deals and/or Advertising Space trading exchange and marketplace;

a module and/or APIs and/or web services are configure to enable to selectively access, query & data mine said maintained information;

providing an interface(s) for dynamically present said information or search results based on one or more queries including structured query languages (SQL), data analysis & data mining and enable to dynamically create, define, plan, generate, author, design, compose, visually select & orchestrate, develop, program, script, model & update one or more rule base, work flow, business rules, process & policies, programming instructions and orchestration processes for dynamically trading, selling, subscribing, marketing, purchasing, presenting, requesting, listing, splitting, merging, rating, valuing, insuring, underwriting, defining, unitizing, updating, integrating, pooling, grouping, categorizing, monitoring, tracking & logging associate activities, actions & use, accounting, auditing, metering, billing, notifying & reporting of usage, advertising, supplying, offering, fulfilling, fulfilling associate commitments & obligations, generating revenue, using, & accessing one or more or group(s) of defined and/or unitized Userbase (UB) and/or Deals and/or Advertising Space rights, agreements and/or contracts on/in/by/with/within Userbase (UB) and/or Deals and/or Advertising Space trading exchange and marketplace based on providers of defined and/or unitized Userbase (UB) and/or Deals and/or Advertising Space right(s), agreement(s) and/or contract(s), actual consumers, and/or traders & trading exchange member, and/or end-users & buyers and/or sellers, and/or investors, and/or licensees profile & data, nodes of networks connectable in network environment, objects, components, controls, applications, web services, connections, social graph, events, triggers, functions, instructions, scripting, web pages, business process, modules, database(s), structure & fields of database(s), templates of rule base, values, expressions, data or object(s) elements, parameters, identities, one or more types of user inputs and selections via controls including auto-fill controls, lists, combo box, menu, calendar, check box, & radio buttons, auto validations, one or more search results based on one or more simple or complex search queries, processing, querying & calculation among/of numbers, amounts, prices, costs, quantities or volume, duration ranges, date & time related to purchases, sells, debits, credits, payments, transactions, installments, commissions, charges, offers, inventories and statistics of identified providers of defined and/or unitized Userbase (UB) and/or Deals and/or Advertising Space right(s), agreement(s) and/or contract(s), defined and/or unitized Userbase (UB) and/or Deals and/or Advertising Space right(s), agreement(s) and/or contract(s), actual consumers, and/or traders & trading exchange member, and/or end-users & buyers and/or sellers, and/or investors, and/or licensees and any combination thereof;

• a module(s) and/or interface(s) configure to apply, submit, present, process, verify, validate, register, certify, rate, value, update, and accept said one or more generated, defined, modeled, updated, created & programmed rule base, work flow, business rules, process & policies, programming instructions and orchestration processes for dynamically trading, selling, subscribing, marketing, purchasing, presenting, requesting, listing, splitting, merging, rating, valuing, insuring, underwriting, defining, unitizing, updating, integrating, pooling, grouping, categorizing, monitoring, tracking & logging associate activities, actions & use, accounting, auditing, metering, billing, notifying & reporting of usage, advertising, supplying, offering, fulfilling, fulfilling associate commitments & obligations, generating revenue, using, & accessing one or more or group(s) of defined and/or unitized Userbase (UB) and/or Deals and/or Advertising Space right(s), agreements) and/or contracts) onfin/by/with/witbi^'n dynamic Userbase (UB) and/or Deals and/or Advertising Space trading exchange and marketplace; and

• a module(s) and/or interface(s) configure to dynamically present or publish or advertise or list, implement, enabled via orchestration process, scripting, programming instructions, objects, applications, web services, web pages, compiler & rule enabled system, enabled programmatica!ly, dynamically update, integrate, host, deploy, test, apply, access, use, administrate, analysis, simulate, monitor, report, execute & run said one or more generated, defined, modeled, updated, created & programmed rule base, work flow, business rules, process & policies, programming instructions and orchestration processes for dynamically selling, subscribing, marketing, purchasing, trading, presenting, requesting, listing, splitting, merging, rating, valuing, insuring, underwriting, defining, unitizing, updating, integrating, pooling, grouping, categorizing, monitoring, tracking & logging associate activities, actions & use, accounting, auditing, metering, billing, notifying & reporting of usage, advertising, supplying, offering, fulfilling, fulfilling associate commitments & obligations, generating revenue, using, & accessing one or more or group(s) of defined and/or unitized Userbase (UB) and/or Deals and/or Advertising Space right(s), agreement(s) and/or contract(s) on/in/by/with/within dynamic Userbase (UB) and/or Deals and/or Advertising Space trading exchange and marketplace.

59. The system according to claim 58, wherein based on rule base(s) enable to dynamically presenting and/or updating defined and/or unitized Userbase (UB) and/or Deals and/or Advertising Space rights, agreements and/or contract including updating defined and/or unitized Userbase (UB) comprises updating identified and/or requested users, number of users, contextual, further filtered & ranked users particular defined and/or unitized Userbase (UB) and/or updating defined and/or unitized Deals 607 comprises updating deal associate rights, rules, conditions, obligations & commitments, products & service related deals associate identities, names & numbers or quantities or volume of products and/or services with updated credit limits or credit lines, installments, duration of payments, discounts, offers, bonus, cash backs, rewards, redeemable points, vouchers & coupons, dynamically presenting or associating updated products and/or services, medium of purchase, location & place of purchase & duration or date and/or time of purchase of products and/or services, dynamically calculating credit limits or credit lines, installments, duration of payments, discounts, offers, bonus, cash backs, rewards, redeemable points, vouchers & coupons, dynamically calculating sharing of revenues, payments, charges, fees and commissions among trading exchange(s) and/or merchant^'s and/or providers of products and/or services & deals and/or dynamic marketers and/or partners & 3^rd parties service providers, dynamically providing online and/or offline dynamically updated statements including bills & invoices, purchased products and/or services list, details, prices & transactions, total and/or each provider, product & service related credit limits, duration of payments, payments due, installments, discounts, cash backs, bonus and balanced points, presenting dynamically and/or real or near real time updated statistics, reports, notifications, any types of updates, billing, metering & accounting and/or updating defined and/or unitized Advertising Space 907 comprises updating type(s) of Advertising Space, source(s) of Advertising Space, associate numbers, duration, location, range of access, & other accessing rights, identified and/or requested type & source(s) of Advertising Space(s).

60. The system according to claim 59, wherein rule base(s) can provided or defined by marketers and/or providers of defined and/or unitized Userbase (UB) and/or Deals and/or Advertising Space right(s), agreement(s) and/or contract(s) and/or selected or accepted by users of Userbase (UB), consumers of Deals & Ad Viewers and/or actual consumers, and/or traders & trading exchange member, and/or end-users & buyers and/or sellers, and/or investors, and/or licensees for trading, selling, marketing, purchasing, advertising, supplying, offering of defined and/or unitized Userbase (UB) and/or Deals and/or Advertising Space rights, agreements and/or contracts under that rule base or scheme or process or offer.

61. The system according to claim 58, wherein maintain information of user or consumer or ad. viewer comprises user profile including name, identity, login & authentication information, user personnel & business or jobs or occupation or professional details, user connections, user social graph, user accounts, user installed applications, subscribed services, user actions, activities, transactions, sells, purchases, payments, dues, installments, allowed and/or purchased defined and/or unitized Userbase (UB) and/or Deals and/or Advertising Space rights, agreements and/or contracts details, payments, behaviors, interactions, events, status, current location(s) & place(s), near location(s) & place(s) of user's current location(s) & place(s), user generated contents including message stream, automated activities stream, uploaded multimedia data, shared contents, reviews, comments, feedbacks, ranks.

62. The system according to claim 58, wherein maintain information of defined and/or unitized Userbase (UB) and/or Deals and/or Advertising Space rights, agreements and/or contracts providers or owners comprises profile including name, identity, login & authentication information, source, details of defined and/or unitized Userbase (UB) and/or Deals and/or Advertising Space rights, agreements and/or contracts offered, list & details of defined and/or unitized Userbase (UB) and/or Deals and/or Advertising Space rights, agreements and/or contracts sold including sells transactions, buyers who purchased defined and/or unitized Userbase (UB) and/or Deals and/or Advertising Space rights, agreements and/or contracts, payments, pending installments & commissions.

63. The system according to claim 58, wherein maintain information of defined and/or unitized Userbase (UB) rights, agreements and/or contracts comprises number of users, users profile including user name, identity, age, gender, location, qualification, income range & contact information, user data including purchase transactions, purchase interest, activities or actions stream, message stream, events, current location & place, status, behavior, social networks, installed applications & services, shared data, privacy settings and preferences, allowable marketing rights, opt-in & opt-out information and/or maintaining information of defined and/or unitized Deals rights, agreements and/or contracts comprising deals associate rules, rights, terms, obligations, commitments, products & services details and/or maintaining information of defined and/or unitized Advertising Space rights, agreements and/or contracts comprising name, identity, type & details sources, associate accessing rights, terms, conditions, rules & filters including number of times, impressions, clicks, duration, location of access.

64. The system according to claim 58, wherein maintain information of actual consumers, traders & trading exchange member, end-users & buyers and/or sellers, investors, licensees comprises profile including name, identity, login & authentication information, personnel & business details, number, name, identity, quantity & amount of defined and/or unitized Deals rights, agreements and/or contracts traded, purchased, sold, used, accessed, details, name and identity of users who re-purchased particular defined and/or unitized Deals rights, agreements and/or contracts in particular quantity, amounts, appreciations & margins based on particular rules & conditions, inventories of available defined and/or unitized Deals rights, agreements and/or contracts, account(s) related including sells, purchase, use, access, payments, discounts, commissions, revenue.

65. The system according to claim 58, wherein provide web services, Application programming interface (APIs), accessible button(s), link(s) or Uniform resource identifier(s) (URLs), communication interfaces, applications, services, objects to integrate, invoke, programmatica!ly access, rule base access, access via structured query language (SQL) or other standardize methods of queries, orchestrate, use, mine, aggregate, categories, curate, query, analyze & access data or information of users, defined and/or unitized Userbase (UB) and/or Deals and/or Advertising Space rights, agreements and/or contracts, providers of defined and/or unitized Userbase (UB) and/or Deals and/or Advertising Space rights and/or contracts and consumers, traders, investors, licensees & end-users of defined and/or unitized Userbase (UB) and/or Deals and/or Advertising Space rights and/or contracts.

66. The system according to claim 58, wherein enable to integrate, invoke, use & access data of users, defined and/or unitized Userbase (UB) and/or Deals and/or Advertising Space rights, agreements and/or contracts, providers of defined and/or unitized Userbase (UB) and/or Deals and/or Advertising Space rights and/or contracts and consumers, traders, investors, licensees & end-users of defined and/or unitized Userbase (UB) and/or Deals and/or Advertising Space rights and/or contracts are based on one or more filters, rules, conditions, criteria, privacy settings, preferences, permissions, polices, agreements, invitations, social graphs, numbers, duration ranges and locations & places.

67. The system according to claim 58, wherein enable 3^rd parties or external developers, service providers, innovators, agents, marketers and providers to monitor, track, log, identify, detect, analyze activities, actions, events, behavior, interactions, transactions, current location(s) & place(s), near location(s) & place(s) of user's current location(s) & place(s), senses, updated user profile & user data including user generated data, message & activities stream, shared data in real or near real time of users and/or providers and/or consumers including trade, sells, purchases, marketing, & payment transactions and use, provided comments, & reviews of defined and/or unitized Userbase (UB) and/or Deals and/or Advertising Space rights, agreements and/or contracts to dynamically create, define, develop, model, calculate, program, update, register, implement, test & execute one or more rules, schemes, offers, rule base, program, product(s) for marketing, selling, trading, ordering, advertising, e-commerce, & supplying of defined and/or unitized Userbase (UB) and/or Deals and/or Advertising Space rights, agreements and/or contracts within or via or with or in Userbase (UB) and/or Deals and/or Advertising Space trading exchange, marketplace, e-commerce & marketing platform(s), exchange(s), web site(s), application(s), service(s), and database(s).

68. The system according to claim 58, wherein monitor, track, log, record, store, account, audit dynamically implemented, tested, enabled, applied, used, executed, run said one or more marketing schemes, rule base, rules, polices, agreements, dynamic & updated rules, ontologies, taxonomies, semantic syntax, databases(s), application(s), object(s), widget(s), web service(s), service(s), calculations, financial product(s), business processes, dynamic deals, offers for selling, marketing, purchasing, trading, advertising, supplying, offering one or more defined and/or unitized Userbase (UB) and/or Deals and/or Advertising Space rights, agreements and/or contracts for providing various status including currently number, name, identity & amount of purchased defined and/or unitized Userbase (UB) and/or Deals and/or Advertising Space rights, agreements and/or contracts under executed particular scheme or rule base, statistics, account related reporting and calculating & sharing commissions & revenue, improving or updating for better returns, acceptance & performance, targeting to contextual customers, providing status, enabling to reporting, notifying, controlling, management and analysis.

69. The method according to claim 58, wherein dynamic rule base, deals & schemes can based on but not limited to allowed access of selective data of users, defined and/or unitized Userbase (UB) and/or Deals and/or Advertising Space rights, agreements and/or contracts, providers of defined and/or unitized Userbase (UB) and/or Deals and/or Advertising Space rights and/or contracts and consumers, traders, investors, licensees & end-users of defined and/or unitized Userbase (UB) and/or Deals and/or Advertising Space rights and/or contracts, numbers of purchasers, traders & sellers, appreciation analysis including gain, loss, margin, increase or decrease in price within particular duration, amount or purchase orders, number of users in group(s) purchasing, date & time, minimum and/or maximum limits of numbers, amounts & date & time or duration, duration range for accepting deals or purchase under scheme(s), user activities, actions, senses, environment, events, triggers, status, interactions, transactions, user profile information & user data including income range, age, gender, interest, qualification, past history of purchases, identified or current location(s) or place(s) of user(s) or group(s) of users, calculations of providing discounts, credit limits, offers, installments, loans, subsidy, grants, sponsorship, free defined and/or unitized Userbase (UB) and/or Deals and/or Advertising Space rights, agreements and/or contracts, deals associate redeemable points, coupons, vouchers, cash back offers, & bonus, calculation of providing commissions, ranks, comments, reviews & suggestions provided by inventors, licensees, users & consumers, generated categories income, revenue, appreciation, benefits, values and any combination thereof.

70. The system according to claim 58, wherein enable 3^rd parties or external developers, service providers, web sites, platforms, innovators, affiliates, associates, agents, marketers and providers to dynamically presenting, listing, implementing, scripting or programming, hosting, testing, enabling, applying, accessing, using, executing, running said one or more marketing schemes, rule base, rules, polices, contracts, agreements, dynamic & updated rules, ontologies, taxonomies, semantic syntax, databases(s), application(s), object(s), widget(s), web service(s), service(s), calculations, financial product(s), business processes, dynamic deals, offers for selling, marketing, purchasing, trading, advertising, supplying, offering one or more defined and/or unitized Userbase (UB) and/or Deals and/or Advertising Space rights, agreements and/or contracts at 3^rd parties or external domains including web sites, applications, services, networks, databases, smart devices, servers, platforms, exchanges, social networks, and search engines. The system according to claim 58, wherein enable providers of defined and/or unitized Userbase (UB) and/or Deals and/or Advertising Space rights and/or contracts and/or actual consumers, and/or traders & trading exchange member, and/or end-users & buyers and/or sellers, and/or investors, and/or licensees to sell, retails, ship, supply, market, advertise, trade, re-sell, offer, dynamically present, buy, gift, refer, & share defined and/or unitized Userbase(UB) and/or Deals and/or Advertising Space right(s), agreement(s) and/or contract(s) based on one or more marketing schemes, rule base, rules, polices, contracts, agreements, dynamic & updated rules, financial product(s), business processes, dynamic deals.