WO2013147518A1 - 모바일 디바이스에서의 포워딩 광고 서비스 제공 방법 - Google Patents
모바일 디바이스에서의 포워딩 광고 서비스 제공 방법 Download PDFInfo
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- WO2013147518A1 WO2013147518A1 PCT/KR2013/002562 KR2013002562W WO2013147518A1 WO 2013147518 A1 WO2013147518 A1 WO 2013147518A1 KR 2013002562 W KR2013002562 W KR 2013002562W WO 2013147518 A1 WO2013147518 A1 WO 2013147518A1
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- advertisement
- mobile device
- forwarding
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0267—Wireless devices
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
Definitions
- the present invention relates to a method of providing an advertisement service, and more particularly, to a method of providing a forwarding advertisement service in a mobile device.
- Mobile devices have significant advantages as a means of advertising in that people spend more time using the mobile device throughout the day and almost always have a mobile device, such as a mobile terminal.
- an advertisement method of a mobile device it is common to transmit an advertisement text or an advertisement image by a short message service (SMS) or a multi message service (MMS).
- SMS short message service
- MMS multi message service
- smart devices such as smart phones, smart notes, tablet PCs, and the like are widely used, users of smart devices are gradually increasing.
- application programs there is a wide possibility of providing advertisements through application programs, and since the Internet is available through smart devices, various advertisements can be actively provided.
- an advertisement is inserted by including a banner on a part of the screen of an application program and linking the advertisement or site to the banner.
- this method is very similar to the existing web-based banner form, and users are not interested in such an advertisement or use a part of the screen, and thus, there is a limit in that they feel discomfort and inconvenience.
- the user since the user focuses on the main content displayed on the screen, there is a problem that the advertising effect of the banner advertisement is reduced.
- the service providing server receives an advertisement forwarding signal from the mobile device, the advertisement is assigned according to the execution information of the application program installed in the mobile device By forwarding to a predetermined advertising medium, the user may not be exposed to the advertisement when executing the application program on the mobile device, thereby eliminating inconvenience and hassle caused by the advertisement output and focusing on the main content of the application program. Its purpose is to provide a method of providing a forwarding advertisement service.
- the present invention can further enhance the advertising effect by forwarding additional advertisements at the time of advertisement forwarding to be exposed to more advertisements than in the application program when exposed to the advertisements through the advertising media, and advertising through the advertising media It is another object of the present invention to provide a method of providing a forwarding advertisement service in a mobile device that can provide a benefit to a user exposed to the user so that the user can be actively exposed to an advertisement and improve the concentration of advertisement.
- a method of providing a forwarding advertisement service in a mobile device includes a service providing server that provides an advertisement to a mobile device in which an application program into which an advertisement code is inserted is installed.
- the mobile device may be configured to hide and display an advertisement allocated when the application program is executed.
- the advertisement forwarding signal Preferably, the advertisement forwarding signal
- It may be a drag in a predetermined direction, a touch or click signal in a predetermined pattern.
- the execution information Preferably, the execution information,
- It may include execution time of the application program or location information of the mobile device.
- step (1) Preferably, before step (1),
- the method may further include receiving a setting of the predetermined advertising medium from a user.
- step (3) the step (3)
- Additional advertisements may be further forwarded to the predetermined advertising medium.
- the advertising medium More preferably, the advertising medium,
- step (4) further receives location information of the advertising medium
- an advertisement corresponding to the forwarded advertisement may be transmitted to the advertisement medium using the received location information.
- step (5) More preferably, after step (5),
- the method may further include providing a benefit to the user exposed to the advertisement transmitted to the advertisement medium in the step (5).
- a service providing server receives an advertisement forwarding signal from a mobile device and assigns an advertisement assigned according to execution information of an application program installed in the mobile device.
- an additional advertisement when an advertisement is forwarded, an additional advertisement may be further forwarded to be exposed to more advertisements than the application program when the advertisement is exposed through the advertisement medium, thereby improving the advertisement effect.
- FIG. 1 illustrates an advertisement of a mobile device using an existing application program.
- FIG. 2 is a diagram illustrating a configuration of a system for implementing a method of providing a forwarding advertisement service in a mobile device according to an embodiment of the present invention.
- FIG. 3 is a flowchart illustrating a method of providing a forwarding advertisement service in a mobile device according to an embodiment of the present invention.
- step S10 is performed in a method of providing a forwarding advertisement service in a mobile device according to an embodiment of the present invention.
- step S100 is performed in a method of providing a forwarding advertisement service in a mobile device according to an embodiment of the present invention.
- FIG. 6 is a diagram illustrating a detailed flow of a process of providing a forwarded advertisement to a user in a method of providing a forwarding advertisement service in a mobile device according to an embodiment of the present invention.
- step S500 is performed in the method of providing a forwarding advertisement service in a mobile device according to an embodiment of the present invention.
- step S600 is performed in a method of providing a forwarding advertisement service in a mobile device according to an embodiment of the present invention.
- FIG. 1 is a diagram illustrating an advertisement of a mobile device using a conventional application program.
- the advertisement of the mobile device using the existing application program displays a banner advertisement along with the main content of the application program and links the banner so that when the user clicks on the banner, detailed information, an advertiser It takes the form of moving to a website or an application store.
- This banner ad is the most basic form, and is included in most free application programs, making it a profit for developers.
- a system for implementing a method of providing a forwarding advertisement service in a mobile device 200 according to an embodiment of the present invention includes a service providing server 100, a mobile device 200, and an advertisement medium. It may be configured to include (300).
- the service providing server 100 receives an advertisement forwarding signal from the mobile device 200, and assigns an advertisement allocated to the advertisement medium 300 according to execution information of an application program installed in the mobile device 200. By forwarding), the user may not be exposed to an advertisement when the application program is executed in the mobile device 200, thereby eliminating inconvenience and inconvenience caused by the advertisement output and focusing on the main content of the application program.
- an additional advertisement is further forwarded so that when the advertisement is exposed in the advertisement medium 300, the advertisement effect is improved by exposing more advertisements than in the application program. Benefits can be provided to users who are exposed to ads so that users can be actively exposed to ads and improve ad concentration.
- the service providing server 100 is a server that provides an advertisement to the mobile device 200 in which the advertisement code is inserted.
- the service providing server 100 may provide an advertisement to the user by transmitting an advertisement to the mobile device 200 when the application program in which the advertisement code is inserted is executed.
- the service providing server 100 may forward the advertisement to be displayed as the banner to the predetermined advertisement medium 300 as shown in FIG. 1.
- the service providing server 100 may allow connection of the mobile device 200 and the advertisement medium 300 through a network including the Internet, an intranet, a wired / wireless communication network, a mobile communication network, and transmit and receive various signals and data. .
- the mobile device 200 may be a terminal of a user who wants to use a forwarding advertisement service provided by the service providing server 100. According to the present invention, an advertisement assigned to an application program may be forwarded to the advertisement medium 300, and the mobile device 200 may hide the advertisement allocated when the application program is executed to display only the main content on the screen.
- the mobile device 200 may be a smartphone, a smart note, a tablet PC, an MP4 player, etc., which is portable and can install and execute an application program.
- the mobile device 200 of the present invention is not limited to the type of the device as listed here, but only if it can transmit the application program execution information to the service providing server 100 and hide and display the advertisement assigned during execution. Regardless of the form of the specific terminal, the mobile device 200 may serve as the mobile device 200.
- the advertisement medium 300 may receive an advertisement forwarded by the service providing server 100.
- the advertising medium 300 may be an advertising application program installed in the mobile device 200 or another device, where the other device may be another mobile device of a user, a computer, a laptop, a smart TV, or the like.
- the user may be a messenger, a social network service (SNS), an email, or the like, so that the user may receive the forwarded advertisement in various ways.
- SNS social network service
- the method of providing a forwarding advertisement service in the mobile device 200 according to an embodiment of the present invention includes receiving an advertisement forwarding signal from the mobile device 200 (S100). And receiving the execution information of the application program installed in the application 200 (S200) and forwarding the advertisement allocated to the application program to the predetermined advertisement medium 300 according to the execution information (S300).
- the method may further include a step S10 of receiving a setting of a predetermined advertisement medium 300 from a user.
- the service providing server 100 may receive a setting of a predetermined advertising medium 300 from a user. That is, in step S10, the user can directly set the advertising medium 300 to receive the forwarded advertisement.
- the setting of the at least one advertisement medium 300 may be input, and when the plurality of advertisement mediums 300 are set, the advertisements may be forwarded to all of the set advertisement mediums 300.
- step S10 is performed in a method of providing a forwarding advertisement service in a mobile device 200 according to an embodiment of the present invention.
- an advertisement medium 300 to receive an advertisement may be input from a user.
- FIG. 4 a screen in which an advertisement application program for implementing a method of providing a forwarding advertisement service in a mobile device 200 according to an embodiment of the present invention is installed and executed on the mobile device 200 is illustrated.
- the advertisement medium 300 can be easily received and set.
- the “app to be forwarded” refers to an application program for forwarding an advertisement.
- an advertisement to be forwarded during execution of the corresponding application program may be pre-forwarded to output all the outputs and then the main content may be output.
- the "advertising app” may refer to an advertisement application program for implementing a method of providing a forwarding advertisement service in the mobile device 200 according to an embodiment of the present invention.
- the service providing server 100 may receive an advertisement forwarding signal from the mobile device 200.
- the advertisement forwarding signal may be a drag in a predetermined direction, a touch or click signal in a predetermined pattern.
- a user may register an application program to forward an advertisement to the mobile device 200 in advance, and when the registered application program is executed, the mobile device 200 may transmit an advertisement forwarding signal to the service providing server 100. .
- the user requests forwarding of an advertisement assigned to the executed application program by dragging in a predetermined direction or performing a predetermined touch or click using the input unit of the mobile device 200 while executing the application program, the user The mobile device 200 receiving such a signal from the mobile device 200 may transmit an advertisement forwarding signal to the service providing server 100. That is, not all application programs are inserted with advertisements, and in some cases, advertisements may not be significantly disturbed in the progress of the main content.
- an advertisement forwarding signal may be received from the mobile device 200.
- FIG. 5 is a diagram illustrating an example of a mobile device 200 in which step S100 is performed in a method of providing a forwarding advertisement service in a mobile device 200 according to an embodiment of the present invention.
- an application program to forward an advertisement may be registered and set.
- the mobile device 200 may automatically transmit an advertisement forwarding signal to the service providing server 100.
- the service providing server 100 may receive execution information of an application program installed in the mobile device 200.
- the execution information may be information necessary for allocating an advertisement to an application program on which the service providing server 100 is executed. More specifically, the execution information may include the execution time of the application program or the location information of the mobile device 200 and may further include other information required for advertisement allocation.
- the service providing server 100 may forward the advertisement allocated to the application program to the predetermined advertising medium 300 according to the received execution information. For example, when the service providing server 100 updates and transmits an advertisement at regular time intervals, the service providing server 100 may allocate the type and number of advertisements by using the execution time of the application, and the advertisement according to the location of the mobile device 200. In case of assigning the advertisement, the advertisement may be allocated using the location information included in the execution information.
- the allocated advertisement may be forwarded to the advertising medium 300 predetermined in operation S10.
- the forwarding of the advertisement may mean that an advertisement in the form of text, an image, a sound, or a video such as a banner is delivered to the advertisement medium 300.
- the forwarding information is transmitted to the advertisement medium 300 such as the number and type of the forwarded advertisements so that the forwarded advertisements can be changed according to the situation at the time of actual output.
- the additional advertisement may be further forwarded to the predetermined advertisement medium 300. That is, in the method of providing a forwarding advertisement service in the mobile device 200 according to an embodiment of the present invention, the advertisement to be displayed together with the main content is forwarded during execution of the application program so that the separate advertisement medium 300 is confirmed. Therefore, when checking in the advertisement medium 300, the additional advertisement may be further forwarded to expose more advertisements.
- the mobile device 200 which has forwarded the allocated advertisement in step S300 may hide and display the allocated advertisement when the application program is executed. That is, since the advertisement allocated to the application program has already been forwarded, the service providing server 100 may not transmit or output the advertisement to the mobile device 200 during the execution of the application program. Therefore, the user can use the screen in which the main content screen is not reduced, and can eliminate the inconvenience and inconvenience caused by the advertisement.
- the method includes: receiving an output request of the forwarded advertisement (S400) and the forwarded advertisement or the forwarded advertisement; The method may further include forwarding an advertisement corresponding to the advertisement to the advertisement medium 300 (S500) to the user, and further including providing a benefit to the user exposed to the advertisement (S600). It may be implemented.
- the service providing server 100 may receive a request for outputting a forwarded advertisement. That is, when the user wants to check in the advertisement medium 300 that has received the forwarded advertisement, the user may transmit a request for outputting the advertisement to the service providing server 100.
- the device for transmitting the advertisement output request to the service providing server 100 may be the mobile device 200 or another device of the user using the advertisement medium 300.
- step S400 location information of the advertisement medium 300 may be further received.
- the service providing server 100 may further receive location information together with a request for outputting an advertisement from the mobile device 200 or another device of the user who wants to output the advertisement medium 300.
- GPS global positioning system
- an advertisement corresponding to the forwarded advertisement or the advertisement forwarded in operation S300 may be transmitted to the advertisement medium 300.
- the advertisement forwarded in step S300 is an advertisement in the form of text, image, sound, or video
- the advertisement may be directly transmitted to be output from the advertisement medium 300.
- the forwarded information forwarded to the advertising medium 300 such as the number, type, and the like of the forwarded advertisement so that the forwarded advertisement in step S300 can be changed according to the situation at the time of actual output, corresponding to the forwarded advertisement
- the advertisement may be transmitted to the advertisement medium 300.
- the advertisement medium 300 may be an advertisement application program installed in the mobile device 200 or another device.
- the timing of forwarding the advertisement in step S300 and the timing of transmitting the advertisement to the advertisement medium 300 in step S500 may be different from each other, and the location of the user may also be different. Therefore, in step S500, by transmitting the advertisement corresponding to the forwarded advertisement using the received location information to the advertising medium 300, it is possible to effectively provide the region-based advertising.
- FIG. 7 illustrates an example of a mobile device 200 in which step S500 is performed in a method of providing a forwarding advertisement service in a mobile device 200 according to an embodiment of the present invention.
- step S500 of the method of providing a forwarding advertisement service in the mobile device 200 according to an embodiment of the present invention an advertisement application program installed in the user's mobile device 200 or another device is used. To output the advertisement transmitted by the service providing server 100.
- banner advertisements and the like as shown in FIG. 1 may be collected and provided at once.
- the service providing server 100 may provide a benefit to the user exposed to the advertisement transmitted to the advertisement medium 300 in operation S500.
- the user may forward the advertisement in step S300 to use the application without reluctance, and may not actually check the forwarded advertisement. Therefore, in step S600, by providing benefits such as points, miles, coupons, etc. to the user exposed to the advertisement, the user can be actively exposed to the forwarded advertisement.
- FIG. 8 is a diagram illustrating an example of a mobile device 200 in which step S600 is performed in a method of providing a forwarding advertisement service in a mobile device 200 according to an embodiment of the present invention.
- a benefit is provided for the advertisement exposure of the user according to the advertisement transmission in step S500. Can provide.
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Description
Claims (7)
- 광고 코드가 삽입된 애플리케이션 프로그램이 설치된 모바일 디바이스에 광고를 제공하는 서비스 제공 서버가,(1) 상기 모바일 디바이스로부터 광고 포워딩 신호를 입력받는 단계;(2) 상기 모바일 디바이스에 설치된 상기 애플리케이션 프로그램의 실행 정보를 전송받는 단계;(3) 상기 전송받은 실행 정보에 따라 상기 애플리케이션 프로그램에 할당되는 광고를 미리 정해진 광고 매체로 포워딩하는 단계;(4) 상기 광고 매체를 이용하는 상기 모바일 디바이스 또는 사용자의 다른 디바이스로부터 상기 포워딩 된 광고의 출력 요청을 수신하는 단계; 및(5) 상기 수신한 출력 요청에 따라 상기 단계 (3)에서 포워딩 된 광고 또는 상기 포워딩 된 광고에 대응하는 광고를 상기 광고 매체에 전송하는 단계를 포함하며,상기 모바일 디바이스에서는 상기 애플리케이션 프로그램 실행 시 할당된 광고를 감추어 표시하고,상기 광고 매체는, 상기 모바일 디바이스 또는 사용자의 다른 디바이스에 설치된 광고 애플리케이션 프로그램, 사용자의 메신저, 사용자의 소셜 네트워크 서비스 및 사용자의 이메일 중 적어도 어느 하나인 것을 특징으로 하는, 모바일 디바이스에서의 포워딩 광고 서비스 제공 방법.
- 제1항에 있어서, 상기 광고 포워딩 신호는,미리 정해진 방향의 드래그, 미리 정해진 패턴의 터치 또는 클릭 신호인 것을 특징으로 하는, 모바일 디바이스에서의 포워딩 광고 서비스 제공 방법.
- 제1항에 있어서, 상기 실행 정보는,상기 애플리케이션 프로그램의 실행 시간 또는 상기 모바일 디바이스의 위치 정보를 포함하는 것을 특징으로 하는, 모바일 디바이스에서의 포워딩 광고 서비스 제공 방법.
- 제1항에 있어서, 상기 단계 (1) 이전에는,사용자로부터 상기 미리 정해진 광고 매체의 설정을 입력받는 단계를 더 포함하는 것을 특징으로 하는, 모바일 디바이스에서의 포워딩 광고 서비스 제공 방법.
- 제1항에 있어서, 상기 단계 (3)에서는,추가 광고를 상기 미리 정해진 광고 매체로 더 포워딩하는 것을 특징으로 하는, 모바일 디바이스에서의 포워딩 광고 서비스 제공 방법.
- 제1항에 있어서,상기 단계 (4)에서는, 상기 광고 매체의 위치 정보를 더 수신하며,상기 단계 (5)에서는, 상기 수신한 위치 정보를 이용하여 상기 포워딩된 광고에 대응하는 광고를 상기 광고 매체에 전송하는 것을 특징으로 하는, 모바일 디바이스에서의 포워딩 광고 서비스 제공 방법.
- 제1항에 있어서, 상기 단계 (5) 이후에는,상기 단계 (5)에서 상기 광고 매체에 전송한 광고에 노출된 사용자에게 혜택을 제공하는 단계를 더 포함하는 것을 특징으로 하는, 모바일 디바이스에서의 포워딩 광고 서비스 제공 방법.
Priority Applications (1)
Application Number | Priority Date | Filing Date | Title |
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US14/389,032 US20150106207A1 (en) | 2012-03-27 | 2013-03-27 | Method of providing forwarding advertisement service in mobile device |
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
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KR20120031121A KR101217893B1 (ko) | 2012-03-27 | 2012-03-27 | 모바일 디바이스에서의 포워딩 광고 서비스 제공 방법 |
KR10-2012-0031121 | 2012-03-27 |
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WO2013147518A1 true WO2013147518A1 (ko) | 2013-10-03 |
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US (1) | US20150106207A1 (ko) |
KR (1) | KR101217893B1 (ko) |
WO (1) | WO2013147518A1 (ko) |
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KR20140116234A (ko) * | 2013-01-31 | 2014-10-02 | 윤수영 | 터치입력 방식 단말기를 이용한 광고 방법 |
KR102199046B1 (ko) * | 2014-01-10 | 2021-01-06 | 에스케이플래닛 주식회사 | 소셜 네트워크 서비스를 이용한 광고 장치 및 방법과, 그 시스템 |
US20170345113A1 (en) * | 2016-05-24 | 2017-11-30 | GM Global Technology Operations LLC | Ride trading availability using vehicle telematics |
US20190147493A1 (en) * | 2017-11-14 | 2019-05-16 | Textium LLC | Computer-Implemented System and Method for Transforming a Direct Mail Interaction between an Individual and an Advertiser |
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KR20060018031A (ko) * | 2004-08-23 | 2006-02-28 | 조영수 | 사용자 단말을 이용한 제한적 광고수신 시스템 및 방법 |
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2012
- 2012-03-27 KR KR20120031121A patent/KR101217893B1/ko not_active IP Right Cessation
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2013
- 2013-03-27 WO PCT/KR2013/002562 patent/WO2013147518A1/ko active Application Filing
- 2013-03-27 US US14/389,032 patent/US20150106207A1/en not_active Abandoned
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KR20050058519A (ko) * | 2002-09-05 | 2005-06-16 | 노키아 코포레이션 | 이동 단말기와 통신하기 위한 외부 디스플레이 |
KR20050037235A (ko) * | 2003-10-17 | 2005-04-21 | 주식회사 케이티프리텔 | 광고용 플랫폼을 통한 광고 제공 방법 및 시스템 |
KR20100042997A (ko) * | 2008-10-17 | 2010-04-27 | 삼성전자주식회사 | 광고 어플리케이션 관리 장치 및 방법 |
KR20110046432A (ko) * | 2011-04-18 | 2011-05-04 | 주식회사 해우월드 | 모바일 기기 배너광고 노출제어로 클릭률 증대 방법 |
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KR101217893B1 (ko) | 2013-01-21 |
US20150106207A1 (en) | 2015-04-16 |
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