WO2012081741A1 - Procédé et système pour fournir un service de publication de livre électronique - Google Patents

Procédé et système pour fournir un service de publication de livre électronique Download PDF

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Publication number
WO2012081741A1
WO2012081741A1 PCT/KR2010/008947 KR2010008947W WO2012081741A1 WO 2012081741 A1 WO2012081741 A1 WO 2012081741A1 KR 2010008947 W KR2010008947 W KR 2010008947W WO 2012081741 A1 WO2012081741 A1 WO 2012081741A1
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WO
WIPO (PCT)
Prior art keywords
book
advertisement
template
advertisements
distribution server
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Application number
PCT/KR2010/008947
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English (en)
Korean (ko)
Inventor
유지호
임채선
김상헌
Original Assignee
Ryu Ji Ho
Lim Chae Sun
Kim Sang Heon
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Ryu Ji Ho, Lim Chae Sun, Kim Sang Heon filed Critical Ryu Ji Ho
Publication of WO2012081741A1 publication Critical patent/WO2012081741A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements

Definitions

  • the disclosed technology relates to a method and a system for providing an e-book publishing service, and more particularly, to an e-book publishing system and a method for producing an e-book using an e-book template in which an advertisement is inserted.
  • An e-book is a general term for a publication in which the contents of a book are processed and stored as digital information.
  • An e-book consists of electronic files that can be viewed on a mobile device or computer such as a mobile phone, portable multimedia player (PMP), or personal digital assistant (PDA).
  • the e-book may include graphics for rich presentation, and for example, the e-book may include digital rights management (DRM) for copyright protection.
  • DRM digital rights management
  • the e-book publishing system includes an e-book writing client, an e-book distribution server, and an e-book reading client.
  • the number of advertisements and / or the arrangement of advertisements of the e-book template are predetermined according to an advertisement revenue ratio, and the e-book writing client changes at least a part of the number of advertisements and / or the arrangement of advertisements.
  • the e-book writing client selects an e-book template to generate a first e-book.
  • the e-book distribution server provides the e-book template and generates a second e-book in which an advertisement is inserted based on the generated first e-book.
  • the e-book reading client receives the generated second e-book.
  • the e-book distribution server determines an e-book template storage unit for storing at least one e-book template and an advertisement insertion position in the first e-book, and inserts an advertisement at the determined advertisement insertion position. It may include an advertising unit for generating the second e-book.
  • the e-book distribution server may further include an e-book template comparing unit comparing the provided e-book template with the number of advertisements and / or the advertisement arrangement of the first e-book.
  • the advertisement component may recalculate the advertisement revenue corresponding to the number of advertisements and / or the advertisement arrangement of the first e-book and transmit it to the e-book writing client.
  • the e-book template may manage an advertisement insertion position as an identifier, and the e-book template comparator may compare the provided e-book template with the first e-book using the change of the identifier.
  • the advertisement component may add a dynamically downloadable coupon to the inserted advertising
  • the e-book distribution server is the user information of the second e-book, the frequency of exposure of the inserted advertising, exposure time
  • the apparatus may further include an advertisement statistics database including at least one of the above, and the advertisement component may determine an advertisement to be inserted into the first e-book using the advertisement statistics database.
  • the advertisement component may select an advertisement to be inserted into the first e-book by performing content matching on the content of the first e-book.
  • the e-book distribution server may further include an e-book download statistics database including user-specific download statistics and / or e-book download statistics.
  • the advertisement component may include the e-book receiving information. The second e-book may be generated by inserting the recommendation book determined by using the advertisement into the advertisement.
  • the method for providing an e-book publishing service is performed in an e-book publishing system including an e-book writing client, an e-book reading client, and an e-book distribution server.
  • the e-book distribution server provides an e-book template in which an advertisement profit rate is determined differentially according to the number of advertisements and / or the arrangement of the advertisements, and receives the first e-book generated based on the e-book template to insert an advertisement.
  • the advertisement statistics database including at least one of user information of the second e-book, an exposure frequency of an inserted advertisement, and an exposure time may be configured.
  • the e-book download statistics database may be configured to include user-specific download statistics and / or e-book download statistics.
  • a downloadable coupon may be added to the inserted advertisement, or the number of advertisements and / or advertisement arrangement of the first e-book may be compared with the provided e-book template.
  • the method may further include recalculating the advertising revenue corresponding to the number of advertisements and / or the advertisement arrangement of the first e-book.
  • FIG. 1 is a block diagram illustrating an e-book publishing system according to an embodiment of the disclosed technology.
  • FIG. 2 is a conceptual diagram illustrating a process of selecting an e-book template used in the e-book publishing system of FIG. 1.
  • FIG. 3 is a block diagram illustrating an e-book distribution server of FIG. 1.
  • FIG. 4 is a flowchart illustrating a method for providing an all-electronic book publishing service performed in the e-book publishing system of FIG. 1.
  • FIG. 5 is a flowchart illustrating an operation of an e-book distribution server according to the e-book publishing service providing method of FIG. 4.
  • FIG. 6 is a flowchart for configuring an advertisement statistics database according to an embodiment of the method for providing an electronic book publishing service of FIG. 4.
  • first and second are intended to distinguish one component from another component, and the scope of rights should not be limited by these terms.
  • first component may be named a second component, and similarly, the second component may also be named a first component.
  • first item, second item and / or third item may be given from two or more of the first, second or third items as well as the first, second or third items. Any combination of the possible items.
  • an identification code (e.g., a, b, c, ...) is used for convenience of explanation, and the identification code does not describe the order of the steps, and each step is clearly in a specific order. Unless stated otherwise, it may occur out of the stated order. That is, each step may occur in the same order as specified, may be performed substantially simultaneously, or may be performed in the reverse order.
  • FIG. 1 is a block diagram illustrating an e-book publishing system according to an embodiment of the disclosed technology.
  • the e-book publishing system 100 includes an e-book writing client 110, an e-book distribution server 120, and an e-book reading client 130.
  • the e-book writing client 110 may select one of at least one e-book template in the e-book distribution server 120.
  • the e-book template indicates the format of the e-book, and the format of the e-book includes the number of advertisements and / or the advertisement arrangement.
  • the first e-book template may include 10 advertisements and sizes and positions of the advertisements.
  • the second e-book template may include 20 advertisements and sizes and positions of the advertisements.
  • the first and second e-book templates may vary in advertising revenue depending on the number of advertisements and / or the advertisement arrangement.
  • the e-book writing client 110 may insert an article or an image into the e-book template.
  • the e-book writing client 110 may change the number of advertisements and / or at least a part of the arrangement of the advertisements of the e-book template.
  • the e-book distribution server 120 provides an e-book template to the e-book writing client 110, and when the first e-book is generated from the e-book writing client 110, inserts an advertisement into the first e-book to display the second e-book. Create a book.
  • the second e-book is composed of an electronic file that can be driven in the e-book reading client 130.
  • the second e-book may be configured as an e-book standard file such as epub, pdf, xml, fictionwise, etc.
  • the second e-book may be configured in the e-book distribution server 120. It may consist of a specific file format defined by the.
  • the e-book reading client 130 receives the second e-book from the e-book distribution server 120 to provide an e-book service to the user.
  • FIG. 2 is a conceptual diagram illustrating a process of selecting an e-book template used in the e-book publishing system of FIG. 1.
  • FIG. 2 illustrates an example of a method of selecting an e-book template, and an e-book template does not necessarily need to be selected as shown in FIG. 2.
  • the e-book distribution server 120 stores at least one e-book template, and the e-book writing client 110 selects one of the at least one e-book template.
  • the e-book template can be selected in two steps.
  • e-book templates A to Z 210 may be classified according to the advertising revenue ratio.
  • the e-book template (A) 210a may be configured such that the author has the least advertising revenue (eg, 10% of the advertising revenue), and another example, the e-book template (Z). ) 210z may be configured such that the author has the greatest advertising revenue (eg, 90% of advertising revenue).
  • advertising revenue may be determined by the number of advertisements and / or the advertisement arrangement.
  • the e-book templates 220 a to z have the same advertising revenue ratio, but may be classified differently according to the insertion position of the advertisement.
  • the e-book template (a) 220a may be configured to insert an advertisement in the upper left corner, and for example, the e-book (z) 220z may be configured to insert the advertisement in the lower right corner.
  • another e-book template (for example, g) may be determined to insert an advertisement differently for each page.
  • the e-book template (for example, g) may be configured such that an advertisement is inserted at the upper left on one page and an advertisement is inserted at the lower right on another page.
  • the e-book template may be selected in one step.
  • the e-book template 210 may enumerate the number of advertisements and / or advertisement arrangements at once according to the advertisement revenue ratio, and the e-book writing client 110 may directly select an appropriate e-book template.
  • the e-book writing client 110 may first select one of templates A to Z according to the number and / or quantity of advertisements, and in the illustrated example, the template set to E is selected. . Subsequently, a to z templates having the same number and / or amount of advertisements but different advertisement positions are illustrated, and the e-book writing client 110 may select one of them to determine the template. In the example shown, g was selected to distribute the advertisement evenly to the top left and bottom right. 2 merely illustrates one example of selecting an e-book template, so it is clear that this method does not limit the invention.
  • FIG. 3 is a block diagram illustrating an e-book distribution server of FIG. 1.
  • the e-book distribution server 120 includes an e-book template storage 310 and an advertisement component 320. According to an embodiment, the e-book distribution server 120 may further include at least one of the e-book template comparator 330, the advertisement statistics database 340, and the e-book download statistics database 350.
  • the e-book template storage 310 stores at least one e-book template.
  • the advertisement constructing unit 320 receives the first e-book from the e-book writing client 110. When the first e-book is received, the advertisement configuration unit 320 inserts an advertisement into the first e-book to generate a second e-book. In one embodiment, if the number of advertisements or the arrangement of advertisements of the corresponding e-book template is changed to generate the first e-book, the advertisement configuration unit 320 may generate an advertisement based on the number of advertisements and / or the arrangement of the advertisements of the first e-book. Re-determine profits. If necessary, the advertisement configuration unit 320 may transmit the re-determined advertisement revenue to the e-book writing client 110.
  • the advertisement configuration unit 320 may generate a second e-book by adding a dynamically downloadable coupon to the advertisement.
  • a coupon that is downloaded may be added when at least a portion of the advertisement (eg, a coupon) is clicked.
  • the coupon may be set to be downloaded only once, or may be set to be downloaded again after a predetermined time elapses from the time when the coupon is downloaded or when a predetermined time elapses from the time when the specific page is unfolded. have.
  • a coupon that can be included and recognized in the advertisement itself such as a two-dimensional barcode, can be added.
  • the advertisement configuration unit 320 may select an advertisement to be inserted into the first e-book by performing content matching on the content of the first e-book.
  • an advertisement may relate to a product or service related to the content of the page.
  • the advertisement may be selected based on the word having the highest frequency in the content of the page, or may be selected based on the image information in the content of the page.
  • the e-book template comparing unit 330 compares an e-book template (hereinafter, referred to as an original e-book template) that is the basis of the first e-book and an e-book template (hereinafter, referred to as an e-book template) used in the first e-book. .
  • the e-book template comparing unit 330 may compare the number of advertisements and / or the arrangement of advertisements between the original e-book template and the current e-book template. However, if only the advertisement arrangement is changed, the e-book template comparator 330 may determine that the original e-book template and the current e-book template are the same, although not necessarily.
  • the e-book template may manage the advertisement insertion position as an identifier and track the advertisement insertion position when the position is changed. If the original e-book template and the current e-book template are different, the e-book template comparator 330 notifies the advertising component 320 to the fact.
  • the advertisement constructing unit 320 may recalculate the advertisement revenue corresponding to the number of advertisements and / or the advertisement arrangement based on the first e-book.
  • the advertisement statistics database 340 may include user information of the second e-book and an inserted advertisement. Stores advertising statistics including at least one of the exposure frequency or the exposure time. In one embodiment, the advertisement statistics database 340 may receive the corresponding information from the e-book reading client 130 when the second e-book is read.
  • the e-book reading client 130 transmits the user response to the e-book distribution server 120, and the advertisement statistics database 340 sends the user response.
  • the advertising statistics database 340 may be used later to determine the advertisement to be inserted into the first e-book by the advertising component 320.
  • the advertisement statistics database 340 may collect advertisement statistics for each of the second e-books, and the advertisement composition unit 320 may then use the corresponding advertisement statistics. Advertisement statistics may be reflected in the second e-book published in.
  • the advertisement configuration unit 320 may change an advertisement whose exposure frequency and / or exposure time is equal to or less than a predetermined value into another advertisement.
  • the advertisement configuration unit 320 may determine an advertisement by referring to the advertisement statistics for the second e-book published previously. . For example, if the authors are the same, if the genres are the same, and if the keywords constituting the e-book are the same, the e-book may be determined to be similar.
  • the advertisement statistics database 340 may be divided into categories by e-book, genre, and author.
  • the e-book download statistics database 350 stores statistics related to e-book downloading, and in one embodiment, may include at least one of user-specific download statistics or e-book download statistics.
  • the download statistics by e-book may include popular e-book statistics by genre and / or popular e-book statistics by purchase group.
  • the e-book download statistics database 350 may receive user information from the e-book reading client 130 to create user-specific download statistics, and the user-specific download statistics may be preferred e-book information (eg, Genre, theme, author, etc.).
  • the advertisement configuration unit 320 may insert the advertisement into the corresponding e-book based on the download statistics for each user or the download statistics for each e-book.
  • the advertisement may include content about an e-book preferred by the user of the second e-book.
  • FIG. 4 is a flowchart illustrating a method of providing an e-book publishing service according to an embodiment of the disclosed technology.
  • the e-book distribution server 120 provides the e-book template to the e-book writing client 110 (step S410).
  • the e-book template may be set to have a different advertising revenue ratio according to the number of advertisements and / or the arrangement of the advertisements.
  • the e-book writing client 110 generates a first e-book based on the e-book template, and transmits the first e-book to the e-book distribution server 120.
  • the e-book distribution server 120 Upon receiving the first e-book, the e-book distribution server 120 inserts an advertisement into the first e-book to generate a second e-book (step S420) and issues it.
  • the e-book distribution server 120 may configure the advertisement statistics database 340 (step S430).
  • the advertisement statistics database 340 may include at least one of user information of the second e-book, an exposure frequency of the inserted advertisement, or an exposure time.
  • the e-book distribution server 120 may receive corresponding information from the e-book reading client 130. For example, when a user response occurs in a coupon inserted in an advertisement, the e-book reading client 130 transmits the user response to the e-book distribution server 120, and the e-book distribution server 120 responds to the user. Based on the advertisement statistics database 340 may be built or updated.
  • the e-book distribution server 120 may configure the e-book download statistics database 350 (step S440).
  • the e-book download statistics database 350 may include at least one of user-specific download statistics or e-book download statistics.
  • the download statistics by e-book may include popular e-book statistics by genre and / or popular e-book statistics by purchase group.
  • the e-book distribution server 120 may receive user information from the e-book reading client 130 to create user-specific download statistics, and the user-specific download statistics may be preferred e-book information (eg, genre, subject, etc.). , Authors, etc.).
  • FIG. 5 is a flowchart illustrating an operation of an e-book distribution server according to the e-book publishing service providing method of FIG. 4.
  • the e-book distribution server 120 transmits information about the stored templates to the e-book writing client 110.
  • the e-book writing client 110 selects the e-book template, it provides the selected e-book template to the e-book writing client 110 (step S520).
  • the e-book writing client 110 generates a first e-book based on the provided e-book template, and transmits the first e-book to the e-book distribution server 120.
  • the e-book distribution server 120 Upon receiving the first e-book from the e-book writing client 110 (step S530), the e-book distribution server 120 changes the number of advertisements and / or the arrangement of the advertisements of the corresponding e-book template to generate the first e-book. It is checked whether or not (step S540). If there is a change, the e-book distribution server 120 may recalculate the advertisement revenue of the first e-book based on the changed number of advertisements and / or the advertisement arrangement (step S550), and if necessary, the e-book writing client 110. Can be sent to
  • the e-book distribution server 120 determines an advertisement to be inserted into the first e-book (step S560). As an example of determining an advertisement to insert, the e-book distribution server 120 may determine an advertisement to insert using the advertisement statistics database 340. For example, when 1,000 second e-books are published, the e-book distribution server 120 may collect advertisement statistics for each of the second e-books, and use the corresponding advertisement statistics to publish next. Advertisement statistics may be reflected in the second e-book. For another example, when issuing an e-book similar to a second published e-book, the e-book distribution server 120 may determine an advertisement by referring to the advertisement statistics for the second published e-book. . If the authors are the same, if the genres are the same, and if the keywords constituting the e-book are the same, the e-book may be determined to be similar.
  • the e-book distribution server 120 may determine an advertisement to be inserted using user-specific download statistics or e-book download statistics of the e-book download statistics database 350. For example, the e-book distribution server 120 may determine an advertisement to insert an advertisement including contents related to the e-book preferred by the user of the second e-book.
  • the e-book distribution server 120 may determine an advertisement to be inserted by performing content matching on the content of the first e-book. For example, the e-book distribution server 120 may determine to insert an advertisement for a product or service related to the content of the page where the advertisement is to be inserted.
  • the e-book distribution server 120 may add a dynamically downloadable coupon to the advertisement (step S570). For example, when at least a portion (for example, a coupon) of the advertisement is clicked, a downloaded coupon may be added, or a coupon that may be included in the advertisement itself and recognized, such as a two-dimensional barcode, may be added.
  • a dynamically downloadable coupon For example, when at least a portion (for example, a coupon) of the advertisement is clicked, a downloaded coupon may be added, or a coupon that may be included in the advertisement itself and recognized, such as a two-dimensional barcode, may be added.
  • the e-book distribution server 120 may insert the determined advertisements and / or coupons into the first e-book to generate a second e-book (step S580).
  • FIG. 6 is a flowchart for configuring an advertisement statistics database according to an embodiment of the method for providing an electronic book publishing service of FIG. 4.
  • the e-book distribution server 120 stores the information of the e-book reading client 130 that receives the second e-book (step S610). Using the information of the e-book reading client 130, the e-book distribution server 120 can request the user information to the e-book reading client 130 (step S620), if the user information is received it is read e-book Store with client information (step S640). If the user information is not received, the user information is requested again (step S630). Although not necessarily, the e-book distribution server 120 may perform such user information request and acquisition steps (steps S620 to S640) at the time of issuing the second e-book.
  • the e-book distribution server 120 checks whether a predetermined period for collecting advertisement statistics has elapsed (step S650), and if the advertisement collection period has elapsed, the e-book reading client 130 sends an advertisement of the advertisement.
  • the advertisement statistics information such as the exposure frequency and the exposure time is requested (step S660).
  • the e-book distribution server 120 builds or updates the advertisement statistics database 340 based on the received advertisement statistics information (step S680).
  • the collection period is set in advance, and when the collection period elapses, the advertisement statistics database is constructed or updated.
  • the advertisement statistics information may be collected at a specific time, or the advertisement statistics information may be collected on request.
  • the disclosed technique can have the following effects. However, since a specific embodiment does not mean to include all of the following effects or only the following effects, it should not be understood that the scope of the disclosed technology is limited by this.
  • the method and system for providing an e-book publishing service may allow an author to easily publish an e-book. This is because the e-book template can be provided to the author. This easy publication of e-books has a greater effect in the case of one-person publishing.
  • the method and system for providing an e-book publishing service generate advertising revenue by the electronic book, the consumer can download the e-book for free or low cost, the author can secure as a royalty from the advertising revenue Can be.
  • the method and system for providing an e-book publishing service may provide an advertisement efficiently. This is because it is possible to provide customized advertisements based on an advertisement statistics database, an e-book download statistics database, and content matching.

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Abstract

Un système de publication de livre électronique comprend un client d'écriture de livre électronique, un serveur de distribution de livre électronique et un client de lecture de livre électronique. Le nombre et/ou l'agencement de publicités d'un modèle de livre électronique sont prédéterminés selon un taux de profits tirés des publicités, et le client d'écriture de livre électronique peut changer au moins une partie du nombre et/ou de l'agencement des publicités. Le client d'écriture de livre électronique peut sélectionner un modèle de livre électronique afin de générer un premier livre électronique. Le serveur de distribution de livre électronique peut fournir le modèle de livre électronique et générer un second livre électronique dans lequel une publicité est insérée sur la base du premier livre électronique généré. Le client de lecture de livre électronique peut recevoir le second livre électronique généré. Par conséquent, le système de publication de livre électronique peut permettre à un consommateur de télécharger un livre électronique sans frais, permettre à un auteur de publier facilement un livre électronique et faciliter le calcul correct des droits d'auteur.
PCT/KR2010/008947 2010-12-13 2010-12-14 Procédé et système pour fournir un service de publication de livre électronique WO2012081741A1 (fr)

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KR101499103B1 (ko) * 2012-07-03 2015-03-09 주식회사 투어스크랩 여행자가 제작하는 여행 잡지 제작 서비스 시스템과 여행 잡지 제작 서비스 제어방법

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KR20030051709A (ko) * 2000-10-12 2003-06-25 이-북 시스템즈 피티이 리미티드 인터넷 브라우저를 이용해서 광고를 삽입하는 광고 방법및 시스템
KR20030051708A (ko) * 2000-10-12 2003-06-25 이-북 시스템즈 피티이 리미티드 책 모양 인터페이스를 갖는 인터넷 브라우저를 이용하는광고 방법 및 시스템
KR20090001443A (ko) * 2007-04-13 2009-01-09 비앤지미디어 주식회사 전자책 전자상거래 시스템 및 그 방법
KR20100076767A (ko) * 2008-12-26 2010-07-06 (주)이니셜커뮤니케이션즈 텍스트 및 이미지 컨텐츠 변환 및 광고 삽입 장치, 방법 및그 방법을 수행하는 프로그램이 기록된 컴퓨터로 읽을 수 있는 기록매체

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2014005285A1 (fr) * 2012-07-03 2014-01-09 厦门简帛信息科技有限公司 Système et procédé de publication et de distribution de ressource numérique
KR101499103B1 (ko) * 2012-07-03 2015-03-09 주식회사 투어스크랩 여행자가 제작하는 여행 잡지 제작 서비스 시스템과 여행 잡지 제작 서비스 제어방법

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