WO2012023729A3 - Method and server for managing advertisements - Google Patents
Method and server for managing advertisements Download PDFInfo
- Publication number
- WO2012023729A3 WO2012023729A3 PCT/KR2011/005810 KR2011005810W WO2012023729A3 WO 2012023729 A3 WO2012023729 A3 WO 2012023729A3 KR 2011005810 W KR2011005810 W KR 2011005810W WO 2012023729 A3 WO2012023729 A3 WO 2012023729A3
- Authority
- WO
- WIPO (PCT)
- Prior art keywords
- server
- providing
- competition
- managing advertisements
- user
- Prior art date
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
Landscapes
- Business, Economics & Management (AREA)
- Strategic Management (AREA)
- Engineering & Computer Science (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Finance (AREA)
- Economics (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Information Transfer Between Computers (AREA)
Abstract
The present invention relates to a method and server for managing advertisements, which involve providing a user with competition structures between a plurality of advertisement items associated with a frequently searched search term, even when no search terms are inputted, thus arousing the interest of the user and providing a certain benefit to the user and to an advertiser according to a competition ranking, thereby encouraging a revisit of the user and a bid of the advertiser. The method for managing advertisements according to one embodiment of the present invention may comprise the steps of: an output unit of the server for managing advertisements listing and outputting real-time search terms; a selection unit of the server for managing advertisements selecting a specific search term from among the listed real-time search terms on the basis of the number of searches; a competition-space-providing unit of the server for managing advertisements providing the user with a competition space in which a plurality of advertisement items associated with the selected search term and including link information compete; a competition-ranking determination unit of the server for managing advertisements determining the competition ranking for the plurality of advertisement items in consideration of the number of clicks; a benefit-providing unit of the server for managing advertisements providing a benefit corresponding to the determined competition ranking; and an advertisement-providing unit of the server for managing advertisements providing the user with an advertisement of an advertiser supporting the benefit.
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
KR1020100078843A KR101099185B1 (en) | 2010-08-16 | 2010-08-16 | Method and server of managing advertisement |
KR10-2010-0078843 | 2010-08-16 |
Publications (2)
Publication Number | Publication Date |
---|---|
WO2012023729A2 WO2012023729A2 (en) | 2012-02-23 |
WO2012023729A3 true WO2012023729A3 (en) | 2012-05-10 |
Family
ID=45507024
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
PCT/KR2011/005810 WO2012023729A2 (en) | 2010-08-16 | 2011-08-09 | Method and server for managing advertisements |
Country Status (2)
Country | Link |
---|---|
KR (1) | KR101099185B1 (en) |
WO (1) | WO2012023729A2 (en) |
Citations (5)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
KR20030042865A (en) * | 2001-11-26 | 2003-06-02 | 강민수 | Digital Map Ranking System |
KR20050100447A (en) * | 2004-04-14 | 2005-10-19 | 엔에이치엔(주) | Method for controling display of keyword advertisement in internet search engine and a system thereof |
KR20050113484A (en) * | 2004-05-29 | 2005-12-02 | 엔에이치엔(주) | Method and system for managing the impressing of the search listing based on advertisement group |
KR20060060783A (en) * | 2004-11-30 | 2006-06-05 | 엔에이치엔(주) | Method for providing a search service and system for executing the method |
KR20100036027A (en) * | 2008-09-29 | 2010-04-07 | 엔에이치엔비즈니스플랫폼 주식회사 | Method and system for providing advertisement using bidding range |
Family Cites Families (1)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
KR100919491B1 (en) | 2009-05-27 | 2009-09-28 | 이정갑 | Method for making of shopping mall and sever system thereof |
-
2010
- 2010-08-16 KR KR1020100078843A patent/KR101099185B1/en active IP Right Grant
-
2011
- 2011-08-09 WO PCT/KR2011/005810 patent/WO2012023729A2/en active Application Filing
Patent Citations (5)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
KR20030042865A (en) * | 2001-11-26 | 2003-06-02 | 강민수 | Digital Map Ranking System |
KR20050100447A (en) * | 2004-04-14 | 2005-10-19 | 엔에이치엔(주) | Method for controling display of keyword advertisement in internet search engine and a system thereof |
KR20050113484A (en) * | 2004-05-29 | 2005-12-02 | 엔에이치엔(주) | Method and system for managing the impressing of the search listing based on advertisement group |
KR20060060783A (en) * | 2004-11-30 | 2006-06-05 | 엔에이치엔(주) | Method for providing a search service and system for executing the method |
KR20100036027A (en) * | 2008-09-29 | 2010-04-07 | 엔에이치엔비즈니스플랫폼 주식회사 | Method and system for providing advertisement using bidding range |
Also Published As
Publication number | Publication date |
---|---|
WO2012023729A2 (en) | 2012-02-23 |
KR101099185B1 (en) | 2011-12-27 |
Similar Documents
Publication | Publication Date | Title |
---|---|---|
US10127565B2 (en) | Displaying mobile advertising based on determining user's physical activity from mobile device sensor data | |
US9076160B2 (en) | System and method for suggesting recommended keyword | |
KR101289529B1 (en) | Product placement for the masses | |
WO2008039868A3 (en) | Apparatuses, methods and systems for an information comparator bidding engine | |
WO2012023728A3 (en) | Method for managing advertisements and mobile communication terminal for same | |
WO2008139782A1 (en) | Advertisement server device, advertisement display method, and advertisement server program | |
WO2008042812A3 (en) | Advertisement campaign simulator | |
EA200601521A1 (en) | SYSTEM, METHOD AND PROGRAM OF INFORMATION PROVISION | |
WO2012165924A3 (en) | Valid keyword selection system using keyword advertisement in internet search and valid keyword selection method thereof | |
WO2011109781A3 (en) | Payment method decision engine | |
WO2012082473A3 (en) | Enabling advertisers to bid on abstract objects | |
JP2011515731A5 (en) | ||
US20120158508A1 (en) | Mobile advertising including localized advertiser bidding | |
RU2008146515A (en) | SOFTWARE APPLICATIONS WITH IMPLEMENTED ADVERTISING ANNOUNCEMENTS | |
WO2012067938A3 (en) | Selecting media advertisements for presentation based on their predicted playtimes | |
WO2012075101A3 (en) | Project ranking and management system with integrated ranking system and target marketing workflow | |
WO2009064390A3 (en) | Method and system for attribute-based evaluation of travel-related products and services | |
WO2008051866A3 (en) | Systems and methods of searching for a distributing travel products online | |
WO2014099558A3 (en) | Targeting objects to users based on search results in an online system | |
WO2009088683A3 (en) | Video advertisement pricing | |
KR20150144889A (en) | System for registration estimation and compensation of target contents and method thereof | |
WO2014009962A3 (en) | Generating a ranked list of offers in a shopping query | |
JP6257086B2 (en) | Program, apparatus and method for analyzing effect of user's psychological transition on promotion site | |
KR20140046108A (en) | Goods proposing system through relation analysis between goods in online shopping mall | |
WO2012023725A3 (en) | Method and server for providing advertisements |
Legal Events
Date | Code | Title | Description |
---|---|---|---|
121 | Ep: the epo has been informed by wipo that ep was designated in this application |
Ref document number: 11818329 Country of ref document: EP Kind code of ref document: A2 |
|
NENP | Non-entry into the national phase |
Ref country code: DE |
|
122 | Ep: pct application non-entry in european phase |
Ref document number: 11818329 Country of ref document: EP Kind code of ref document: A2 |