WO2011145900A2 - Incentive system for increasing viewing rate of online news, and method for increasing viewing rate of online news using same system - Google Patents

Incentive system for increasing viewing rate of online news, and method for increasing viewing rate of online news using same system Download PDF

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Publication number
WO2011145900A2
WO2011145900A2 PCT/KR2011/003718 KR2011003718W WO2011145900A2 WO 2011145900 A2 WO2011145900 A2 WO 2011145900A2 KR 2011003718 W KR2011003718 W KR 2011003718W WO 2011145900 A2 WO2011145900 A2 WO 2011145900A2
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Prior art keywords
article
coin
server
news
mode
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PCT/KR2011/003718
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French (fr)
Korean (ko)
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WO2011145900A3 (en
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이창근
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Lee Chang Keun
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Publication of WO2011145900A2 publication Critical patent/WO2011145900A2/en
Publication of WO2011145900A3 publication Critical patent/WO2011145900A3/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention relates to an incentive system and a method for enhancing the online news reading rate, and more particularly, to cash in various fields of Internet news provided through an internet site, an internet media, or a portal site of an individual press. Or, set up and deploy cyber coins that can be used as discount points, and allow readers (users) who read the Internet news to collect and accumulate cyber coins that have been set up and placed, and to support sponsors (advertisers). In order to enable a large number of users to read the articled objective facts without having to set up a separate advertisement site, a reliable marketing strategy can be used. In addition to acquiring information through the viewing of articles, the economic profit creation effect can be expected.
  • the present invention relates to an incentive system for increasing the in-new reading rate and an online news reading rate-using method using the system.
  • the means for example, the most basic and general means of mass communication, are provided to provide phenomena, news and other topical information to a large number of unspecified audiences (readers, viewers, etc.). This is a good example of the newspapers and broadcast news we encounter every day in our daily lives.
  • Online news providers use the characteristics of the Internet beyond time and space to focus the article on various topics that appear in the Internet space, beyond the scope of moving existing offline news to the web screen.
  • the audience in addition to providing information in the form of two-way communication using multimedia as well as simple hyperlink information delivery method, the audience (user)
  • the bulletin board and commenting function have been added to enable the direct disclosure of comments, and the reader's response is also evolving in real time.
  • the news provided through the Internet only takes a revenue model in which the advertiser's banner advertisement is added to the article body, and the news information itself is basically provided free of charge.
  • individual media companies that provide news information are complaining of financial difficulties.
  • the present invention has been made to solve the general problems of the conventional Internet news article services provided through online;
  • An object of the present invention is to select an Internet news article that is determined to have a sponsor server, such as an individual or a company, affect its image or reliability, or a change in the sales volume of a product, and thus the yield.
  • a sponsor server such as an individual or a company
  • a kind of donation is set up and arranged in the form of cyber coin
  • a user who reads the sponsored, news article, collects and accumulates the deployed cyber coin, which is cash or discount points, or
  • a service agency charges for using the "news article" that is reported, reported through the Internet as a promotional means or advertising means, and the goods by using the incentives earned by the user Margin rate of sales, and link service fees that are charged when a user sees a news article and links to a related site, generate new revenue, thereby eliminating financial difficulties for news providers (such as journalists).
  • the incentive system and the system for improving the online news reading rate which are not only to acquire information through news articles, but also to be used as a means of obtaining added value, thereby taking additional economic benefits.
  • the purpose of the present invention is to provide an online news reading rate enhancement method.
  • a news article operator server including an article editing providing unit, which includes a coin registration application unit, an information management unit, and a coin management operation unit, an information retrieval unit, and a statistics processing unit, comprising a sponsored information setting program.
  • a sponsor server for accessing the news article operator server to apply for incentive provision desired information
  • a user server for accessing the news article operator server to view sponsored articles and collecting and accumulating cyber coins, Is achieved.
  • the related article search extraction step sponsor registration registration step, coin arrangement step, reading member registration step, article reading accumulation step, the rate of return analysis processing step This is achieved.
  • an incentive system for improving online news reading rate and a method for improving online news reading rate using the system are provided to Internet news articles providing information in various fields such as politics, economy, culture, society, and sports.
  • sponsor server company, company, etc.
  • news articles can be used not only as a means of information transfer but also as a more reliable and efficient online promotion means to be used as a new profit model. will be.
  • FIG. 1 is a block diagram of an incentive system for improving online news reading rate according to the present invention
  • FIG. 2 is a schematic diagram of a news article operator server applied to the present invention
  • Figure 3 is a schematic diagram of the main web screen of the news article operator server applied to the present invention
  • FIG. 4 is a schematic diagram of a user server applied to the present invention.
  • FIG. 5 is an overall conceptual diagram of a method for improving online news reading rate according to the present invention.
  • Figure 6 is a flow chart of the online news reading rate improvement method according to the present invention.
  • FIG. 7 and 8 are examples of a login access screen of a user server according to the present invention.
  • FIG. 1 is a block diagram of an incentive system for promoting online news reading rate according to the present invention
  • Figure 2 is a schematic diagram of a news article operator server applied to the present invention
  • Figure 3 is a news article operator server of the present invention 4 is a schematic diagram of a main web screen
  • FIG. 4 is a schematic diagram of a user server to which the present invention is applied.
  • This is composed of a news article operator server 1, a sponsor server 2, and a user server 3.
  • the news article operator server 1 is a server for providing news information services for various fields via the Internet, for example, a conventional Internet portal server, a media company server, a broadcaster server, Other Internet media servers and the like may be the main agents.
  • the news article operator server 1 includes an automatic information processing unit 11 and an article editing providing unit ( 12) includes a new one web program configuration, for example, a sponsorship registration application section 13, an information management section 14, and a coin management operation section (consisting of a sponsorship program P).
  • the information retrieval unit 16 and the statistical processing unit 17 are preferably further provided.
  • the automatic information processing unit 11 divides the sponsor server 2 and the user server 3, which will be described later, by service providing type, and connects them in real time on the Internet.
  • a normal online mediation means prepared to ensure that, such automatic information processing unit 11 takes another server configuration, through the automatic information processing unit 11 of the server configuration, such as the subscription service, text ( It provides various data transmission services such as text information and message transmission service, menu operation service according to web browser production, and other voice, video and still image images.
  • the news article operator server 1 the article editing providing unit 12 summarizes, corrects, edits and processes the information reported by the reporters, and articles it in a text document, and in the article documented, As a means of attaching various additional information such as a video, an image, audio data, etc. as necessary and exposing it through a web screen of the news article operator server 1, such an article editing providing unit 12 provides Internet news. It will have the same configuration without being different from the usual service system to provide.
  • the sponsored registration application unit 13 which is constructed as a sponsorship program P, targets a series of news article lists provided from the news article operator server 1, In the list, a means for allowing sponsors (2) to select articles to be sponsored to be described later to receive detailed sponsoring hope information, for example, cyber coin provision information for the selected articles, and receive them as sponsors.
  • the sponsored registration application unit 13 of the function as shown in Figure 2, the sponsored application icon 131, the registration form providing mode 132, and the information receiving mode 133 It is composed.
  • the information management unit 14 which is constructed as a sponsorship program P, includes a sponsor server 2, a user server 3, and advertisement or promotional means, which will be described later.
  • the information management unit 14, as shown in FIG. 2 includes a sponsor database 141, a user database 142, and an article database ( 143).
  • the coin management operation unit 15 which is constructed as a sponsorship program P, requests cyber coins provided from the sponsor server 2 to request them (sponsor server).
  • the coin management operation unit 15 as shown in FIG. 151, coin arranging mode 152, exposure object setting mode 153, and exposure period setting mode 154.
  • the information retrieval unit 16 which is constructed as a sponsor program P, causes the sponsor server 2 and the user server 3 to be described later to send an Internet news article.
  • the user can more actively search for and select an article that is determined to be widely known to the user, for example, an article having an advertisement or promotion effect, and the user is selected.
  • the information search unit 16 includes an article search mode 161, a coin search mode 162, and a link connection mode 163.
  • the statistical processing unit 17 which is constructed as a sponsor program P, extracts reading information of general internet articles and internet articles on which cyber coins are placed, and performs a series of advertisements.
  • the statistical processing unit 17 is composed of a reading rate statistical mode 171, a coin settlement mode 172, and an advertisement contribution calculation mode 173.
  • the second, the sponsor server 2 utilizing the Internet news articles, all Internet users who want to be provided with advertisements or promotional effects, for example, individuals, companies, organizations, institutions, etc., Regardless of status, field, size, etc., any website operating server that aims for commercial interests or public interests through the Internet is the subject. Therefore, in the present invention, such ordinary commercials It is desirable to have a website administration server for public interest purposes be built into the sponsor server 2 according to their selective request.
  • the user server 3 includes all unspecified users who want to receive information through a news article, for example, all ordinary user servers using the Internet.
  • the collection mode 311, the use selection mode 312, and the base selection mode are applied to the user server 3. It is preferable to further include a coin collecting portion 31, consisting of (313).
  • the present invention which is composed of a series of system configurations as described above, implements another differentiated form of online news reading rate enhancement method by using the constructed system.
  • the online news reading rate enhancement method As a technology, a preferred embodiment of the online news reading rate enhancement method will be described in detail with reference to the accompanying drawings.
  • FIG. 5 is an overall conceptual diagram of an online news reading rate improvement method according to the present invention
  • Figure 6 is a flow chart of the online news reading rate improvement method according to the present invention, looking at a series of method configuration
  • step S1 the relevant article search extraction step (S1), sponsorship registration step (S2), coin arrangement step (S3), reading member registration step (S4), article reading accumulation step (S5), and yield analysis processing It is made through step S6.
  • the related article search extraction step (S1) is an Internet news article that provides information on various fields such as politics, economy, society, culture, sports, etc., any one article, advertising or publicity
  • the process of selecting to use as an object, and thus, the related article search extraction step (S1) under the state in which the sponsor server 2 is connected online by the article operator server 1 and the Internet network, Informative articles related to the companies or products handled by them (individual ad sponsor servers) among a series of news articles provided by the sponsor server 2 to provide a web screen through the news article operator server 1, or It is desirable to have a process that allows them to select the content of the article against their competitors.
  • the sponsor server 2 sends the information search unit 16 to the information retrieval unit 16.
  • the news article suitable for oneself for example, to actively search for news article information that can be sponsored, is further searched through the search results, and is intended to sponsor through the list of news articles listed. You will select an article.
  • an informative article related to the sponsor server 2 is, for example, that the sponsor server 2 is "00 Automobile Co., Ltd.” If the article is reported as “successful development of savings engine", the article corresponds to an informative article relating to the sponsor server 2, and alternatively, an article that is disadvantageous to the competitor is, for example, the sponsor server 2 Is “00 Motor Co., Ltd.” and its competitor is "XX Motor Co., Ltd.”, and the Internet news article about the competitor reported that "the death of XX Motor Engine Failure occurred.” From the standpoint of "00 Motor Co., Ltd.," the server 2, it would be a disadvantageous article about a competitor.
  • the sponsored registration registration step (S2) by using the article selected through the relevant article search extraction step (S1), the process of requesting, hoping to receive an advertisement or promotion service, and thus, such a subscription registration
  • the sponsor server 2 checks the news article which is basically provided through the web screen of the article operator server 1, or the news article additionally searched through the article search mode 161. After the user selects the sponsor application icon 131 displayed on the title of the selected news article, the sponsored program P built in the news article operator server 1 is selected.
  • the sponsor server 2 inputs information data about the Internet article selected by the sponsor, such as an article publication date, an article title, a journalist, and a reporter, into the information preparation window. , Further input and transmit the cyber coin information data to be provided to the news article and the applicant's own company information (company name, business number, web page address, etc.) of the sponsor server 2, and add the cyber coin to the selected article. You will be asked to apply for placement.
  • the cyber coin refers to a kind of incentive that can be used as cash, discount points, or donation points.
  • the coin information data to be provided to the article is planted by the sponsor server 2 in the article.
  • the news article operator server 1 is provided with online payment processing.
  • the sponsor server 2 may expose the coin to all users who read the article, for example, the qualification requirements of the user who can collect the coins set and arranged in the article. Or, if the user serving as the audience of the sponsor server 2, for example, the sponsor server 2, is a razor company, it is intended only for male users, not for female users. Limited to ⁇ 40 units, only when the user corresponding to the above conditions is used to read the article, the setting data is further transmitted and provided, such that the coin placed in the article is exposed and acquired. If you look at it briefly, it can be seen that Table 1 below.
  • the sponsor server (2) in performing the sponsorship registration step (S2), the sponsor server (2), the normal login access method, for example, with respect to the use of the service according to the present invention, the subscription according to the pre-defined matters And through the information providing procedure according to the news article operator server, the ID and password is issued, the login and access to the news article operator server by entering the issued ID and password, to perform the sponsorship registration registration step (S2) As can be appreciated, this also does not depart from the scope of the present invention.
  • the coin arrangement step (S3) in the above-described sponsorship registration registration step (S2), a process for generating and placing a coin in the Internet article selected by the sponsor server 2, which is, first, the registration application On the basis of the information data transmitted by the sponsor server 2 through the process, a list of sponsor applicants 2, the applicants, and the selected Internet article information are provided to the sponsor database 141 provided in the news article operator server 1; , Divided by information in the article database 143, divided and stored, and again, based on the application information of the stored patron server 2, in the news article operator server 1, the coin management operation unit 15 Coin generation mode 151 provided in the icon form, such as the face value is displayed, such as 100 won, 200 won, etc., to process and generate a coin is displayed, and, again, the coin generated in this way, coin arrangement Mode (15 Through 2), it is preferable to make the process of planting in the article selected by the sponsor server (2).
  • the cyber coin planted in the article through the coin batch mode 152 is set and arranged based on the information requested by the sponsor server 2, for example, the cyber planted in the article through the exposure target setting mode 153.
  • the user's eligibility requirements for collecting and earning coins can be set to match the information content as shown in Table 1 above, and through the exposure period setting mode 154, the cyber coins planted in the article will be collected and accumulated. This is done by setting more time periods.
  • the cyber coin planted in the article may be able to arbitrarily set the provision method through the coin batch mode 152.
  • the user server 3 may recognize that a coin is planted in a news article.
  • the basic method is to display the coin identification icon C on the side of the title of the news article.
  • the user server 3 clicks the title of the news article.
  • cyber coins can be arranged in the form of real-time exposure in the text to be read so that the user can immediately read the text and simultaneously plant the cyber coins.
  • the user server 3 can read the news article.
  • the cyber coin is not exposed in the text to be read, but only after the set period of reading time has elapsed. That to be randomly expose the coin to an article viewed screen, may enable acquisition, this also does not deviate from the scope of the invention.
  • the reading member subscription step (S4) after the news article operator server 1 and the user server 3 to the Internet connection, according to the online subscription application of the user server 3, the unspecified number of Internet
  • the information user that is, the process of allowing users to be registered as a member of the article reading, which can be accumulated a coin, such a reading member registration step (S4), the same form as a normal online service, first, article viewing
  • the user server 3 wishing to receive the coin accumulation service through the user fills out an online subscription application form by agreeing to the set terms, and as a text document, the automatic information processing unit 11 of the news article operator server 1 In accordance with the online subscription application of the user server 3, issue an ID and password to them (user server), and accumulate the cyber coin by reading the article.
  • the information of each registered user server 3 is stored and managed in the user database 142 of the information management unit 14 provided in the news article operator server 1. In the process, it is preferable to make it.
  • the information provided by the user server 3 to the news article operator server 1 through the online subscription application form includes the name and gender, social security number, occupation, address, and contact information (phone number) of the user who is the applicant. Is provided as an essential description element, and other interests and hobbies of the user are provided as an optional description element.
  • the article reading accumulating step (S5) the user server (3) registered as an article reading member, by connecting to the news article operator server (1) through a login process according to the ID and password input,
  • the process of acquiring the cyber coins planted in the article and deducting a certain percentage of the total amount of coins acquired and deducted in the name of the news article reading service expenses is preferred.
  • the news article operator server exposes the edited news article list through the web screen and, based on the login information stored in the user database, If the connected user server 3 acquires the cyber coin planted in the news article and judges whether it is a possible person, and if the person can acquire the coin, a coin identification icon (C) is displayed on the news article title where the coin is planted. If the coin acquisition icon does not correspond to the subject of coin acquisition, the coin identification icon C is excluded, and only the news article title is displayed.
  • the sponsor server (2) as a razor company, in selecting and sponsoring, applying for news articles related to the shaver, the acquisition of the sponsored cyber coin, possible audience targets . If the user is set to 20 to 40 male users, the news article operator server 1 determines whether the connected user server 3 corresponds to 20 to 40 male users based on the login information of the user server 3. If it is determined that the result is, and as a result of the set condition, the razor-related news article title, as shown in Figure 7, the coin identification icon (C) is added to the display conditions, the news article to read the setting conditions It is possible to acquire the cyber coin only for the corresponding user server 2.
  • the user server 3 which has logged in and does not correspond to the above setting conditions, for example, is a female user, 40 spaces To If this is not the age, as, and the form that excludes the display of the coin identifying icon, provides a cyber coin also blocked, as illustrated in Figure 8, simply to view only the news article.
  • the user server (3) subscribed as an article viewing member, if you need information about various news articles, regardless of the coin accumulation, the news article operator server (1), provided in the information search unit 16 Through the article search mode 161, the Internet news articles can be searched, and news can be viewed in various fields irrespective of the cyber coins.
  • the news articles to acquire and accumulate the cyber coins planted in the articles In the news article operator server 1, through the coin search mode 162 provided in the information retrieval unit 16, only the specific internet news article where the cyber coin is arranged is searched separately, and the search of the searched article is performed. Together, the cyber coins planted in the article is collected and accumulated through the collection mode 311 provided in the coin collecting unit 31.
  • the cyber coin provided to the user server 3 is not limited to being provided in a form planted in an Internet article, but also provides an additional incentive form, for example, a quiz problem related to the viewed article.
  • an additional incentive form for example, a quiz problem related to the viewed article.
  • the user server 3 collecting and accumulating the cyber coins through the above-described series of article reading accumulation steps (S5), if the user wants to use the accumulated cyber coins, the use selection provided in the user server (3)
  • the mode 312 and the donation selection mode 313 may select a utilization method of the accumulated cyber coins through any one selection mode.
  • the use selection mode 312 is connected to a normal online shopping mall connected to the news article operator server 1 in a cooperative relationship, the accumulated cyber coins It is a form that deducts some set amount from the cost of using the service, and exchanges it with necessary goods or purchases goods at a discount rate based on the accumulated amount of cyber coins. Or a group, such as an article with a sad story, or a protagonist with a content that needs help around him, through the donation selection mode 313, earned to them (user server) It is a way to donate cyber coins, and other cyber coins can be used for service fees, such as paid subscriptions to internet news articles. It is a typical example of this to be spent at a cost.
  • the yield analysis step (S6) is a process of analyzing and processing a series of service utilization efficiency and the resulting performance, based on the article reading information made through the user server (3), .
  • the yield analysis processing step (S6) first, in the news article operator server 1, through the reading rate statistical mode 171 provided in the statistics processing unit 17, the overall exposure frequency and average exposure period of the Internet article, The main exposure time of the article, the age, gender, job information, etc.
  • the coin settlement mode 172 the total exhaustion rate of the cyber coin, the residual amount, and the user server (3) calculating the cyber coin usage information, and through the advertising contribution calculation mode 173, it is preferable to make through the overall advertising return rate according to the present invention, the contribution calculation according to the return rate and the settlement process.
  • the processed contributions calculated through the advertisement contribution calculation mode 173 are paid in the form of a reward for the Internet article creator, for example, an article reporter utilized as an advertisement.
  • the news article operator server 1 by using the information obtained through the yield analysis processing step (S6), the news article operator server 1, the main areas of interest, such as age, gender, occupation by the user, the main article reading It is possible to grasp the time zone, the responsiveness to the contents of the article, etc. in detail. Accordingly, based on these information, the propensity of the user is analyzed and judged, and the sponsor server 2 causes the user server 3 to read the sponsored article. ), It is possible to send a short message or email through mobile, thereby increasing the advertising efficiency and to develop a secondary marketing strategy.
  • the advertisement service method which is performed through the above-described series of processes
  • the sponsor server 2 selects an advantageous Internet article related to itself and plantes cyber coins in the selected article
  • the image of the individual or company (sponsored server), reliability, other, recognition, etc., as the objective objective article was amplified.
  • the sponsor server 2 selects disadvantageous Internet articles about them and competitors and plantes cyber coins in the selected articles.
  • the articleed objectives are provided to the user server 3 who visited to collect and accumulate the cyber coins through a continuous reading period for a certain period of time. As a matter of fact, it has the ability to look forward to the benefits of reflection on the image and credibility tarnished competitors.
  • the news article operator server 1 described above at the request of the sponsor server 2, provides a service for planting cyber coins in the Internet articles selected by them, and also provides a link connection provided in the information retrieval unit 16.
  • the website name or Uniform Resource Locator (URL) information of the sponsor server 2 is further provided to the article where the cyber coin is planted, so that the selection of the user server 3 who viewed the article is selected.
  • additional link charging revenue is also to be expected.
  • the present invention made up of a series of systems and methods as described above, the subject to be sponsored, for example, the incentive providing subjects in which the cyber coin is planted is not limited to the Internet news article, but specific, such as UCC, video If a user wants to view more users on various internet-provided materials produced by a company or an individual, cyber coin can be arranged on the provided data to induce the readers, which is also outside the scope of the present invention. It is not.

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Abstract

The present invention relates to an incentive system for increasing the viewing rate of online news, and method thereof. The technical object of the present invention is: to allow a sponsor server (individual or company) to select an internet news article which is considered to be able to exert an influence on his/her own image or reliability, the sales of goods, a change in earning rate thereby, or the like, and to set and dispose a cyber coin for the selected article; and to enable a user (reader) viewing the news article to pick up and save up the disposed cyber coin and to utilize the saved coin as cash, discount points, various contribution points, etc., thereby increasing the viewing rate of the sponsored news article. In order to achieve the object, a specific means according the present invention comprises: a news article operator server; a sponsor server which accesses the news article operator server, and selects and registers an internet news article to be utilized as a means for public relations; and a user server which accesses the news article operator server, and picks up and saves up cyber coins. In addition, with a system as described above, the object of the present invention is achieved by performing a step of searching and extracting a related article, a step of joining and registering as a sponsor, a step of arranging coins, a step of joining as a viewing member, a step of collecting article viewing, and a step of analyzing and processing an earning rate.

Description

온라인 뉴스 열람률 증진을 위한 인센티브 시스템 및 그 시스템을 이용한 온라인 뉴스 열람률 증진방법.An incentive system for improving the online news reading rate and a method of improving the online news reading rate using the system.
본 발명은 온라인 뉴스의 열람률을 증진시키기 위한 인센티브 시스템 및 그 방법에 관한 것으로, 더욱 상세하게는, 개별 언론사의 인터넷 사이트나 인터넷 언론매체, 또는 포털 사이트 등을 통해 제공되는 각종 분야별 인터넷 뉴스에 현금 또는 할인 포인트 등으로 사용할 수 있는 사이버코인을 설정, 배치토록 하고, 그 인터넷 뉴스를 읽은 독자(유저)로 하여금, 설정, 배치된, 사이버 코인을 수거, 적립가능하게 하여, 후원자(광고주)의 입장에 있어서는, 별도의 광고사이트를 개설할 필요없이, 기사화 된 객관적 사실을 다수의 유저들이 열람하도록 유도함으로써, 신뢰성 있는 마케팅 전략을 구사할 수 있도록 하고, 또 다르게, 독자(유저)의 입장에 있어서는, 뉴스기사 열람을 통한 정보습득과 더불어, 경제적 이익창출 효과 또한 기대할 수 있도록 한 온라인 뉴스 열람률 증진을 위한 인센티브 시스템 및 그 시스템을 이용한 온라인 뉴스 열람률 증진방법에 관한 것이다.The present invention relates to an incentive system and a method for enhancing the online news reading rate, and more particularly, to cash in various fields of Internet news provided through an internet site, an internet media, or a portal site of an individual press. Or, set up and deploy cyber coins that can be used as discount points, and allow readers (users) who read the Internet news to collect and accumulate cyber coins that have been set up and placed, and to support sponsors (advertisers). In order to enable a large number of users to read the articled objective facts without having to set up a separate advertisement site, a reliable marketing strategy can be used. In addition to acquiring information through the viewing of articles, the economic profit creation effect can be expected. The present invention relates to an incentive system for increasing the in-new reading rate and an online news reading rate-using method using the system.
지식정보화 시대라 일컬어지는 현대사회에 있어, 정보의 습득과 관리는 중요한 생활의 일부분으로 자리매김한 실정이며, 이러한, 정보의 습득과 관리가 원활히 이루어지지 못할 경우, 경쟁에서 뒤처질 수밖에 없는 현실임을 알 수 있다.In the modern society, called the age of knowledge and information, the acquisition and management of information has become an important part of life, and if the acquisition and management of information is not carried out smoothly, it is a reality that can be left behind in competition. Able to know.
이에, 사회 각 분야에서 일어나는 현상과 새로운 소식, 그리고, 기타 시사성 있는 정보를 불특정 다수의 수용자(독자, 시청자 등)에게 제공하기 위해 마련된 수단, 예컨대, 가장 기본적이고, 일반적인 매스커뮤니케이션(Mass Communication) 수단을 살펴보면, 이는, 우리가 일상생활에서 매일 접하게 되는 신문과 방송 뉴스가 그 대표적인 예라 할 수 있다. Therefore, the means, for example, the most basic and general means of mass communication, are provided to provide phenomena, news and other topical information to a large number of unspecified audiences (readers, viewers, etc.). This is a good example of the newspapers and broadcast news we encounter every day in our daily lives.
그러나, 오늘날, 인터넷이라는 새로운 기술 및 기능적 특성을 갖는 온라인 전달매체의 등장에 따라, 신문과 방송 등 오프라인에서 제공되는 기사내용들이 웹페이지에 맞게 편집되어, 수용자(유저)에게 전달되는, 온라인뉴스 서비스가 일반화된 실정이며, 따라서, 기존 뉴스의 개념과 내용, 그리고, 취재 및 제작과정을 비롯해 독자의 구독형태에 이르기까지 정보의 전달 및 그 습득방법에 있어 근본적인 변화가 일어나고 있음이 현실이다. However, with the emergence of an online delivery medium having a new technology and functional characteristics of the Internet, today's online news service, in which newspaper contents such as newspapers and broadcasts, are edited according to a web page and delivered to audiences (users) Is a generalized situation, and thus, fundamental changes are being made in the concept and contents of existing news, and the method of delivering and acquiring information, ranging from the reporting and production process to the reader's subscription form.
예컨대, 온라인 뉴스제공자들은 시,공간을 초월한 인터넷의 특성을 이용해, 기존 오프라인상의 뉴스를 웹 화면에 그대로 옮기는 정도의 범주를 넘어서, 인터넷이라는 공간에서 출몰하는 다양한 주제들에 대해 기사의 초점을 맞춰 조명하기 시작했으며, 특히, 웹 환경의 급속적인 발전에 따라 단순한 하이퍼링크 형태의 정보전달 방식에서 벗어나, 멀티미디어를 이용한 양방향 커뮤니케이션 기반의 기사를 제공함은 물론, 이와 같이, 제공되는 기사에 대하여 수용자(유저)의 의견을 직접적으로 밝힐 수 있게 하는, 게시판 및 댓글 달기 기능 등이 추가되어, 보다 명확한 기사 제공과 더불어 독자의 반응 또한 실시간으로 수렴되는 방향으로 발전하고 있다. Online news providers, for example, use the characteristics of the Internet beyond time and space to focus the article on various topics that appear in the Internet space, beyond the scope of moving existing offline news to the web screen. In particular, in accordance with the rapid development of the web environment, in addition to providing information in the form of two-way communication using multimedia as well as simple hyperlink information delivery method, the audience (user) The bulletin board and commenting function have been added to enable the direct disclosure of comments, and the reader's response is also evolving in real time.
따라서, 오늘날 온라인에서의 뉴스제공은, 수용자(유저)들의 다양한 의견을 수렴하는 경로로 자리한 지 오래이며, 그 결과, 오프라인에서는 간과될 수 있는 사회 각 분야의 다양한 주제들이, 다시금 온라인을 통하여 사회 이슈로 부각되는 경우가 빈번히 발생하고 있는 것이다, Therefore, today's online news has long been a channel for collecting various opinions of audiences, and as a result, various topics in various fields of society that can be overlooked offline are again available through social issues online. It is often accentuated by
하지만, 전술한 바와 같이, 인터넷을 통해 제공되는 뉴스는 단지 기사 본문에 광고주의 배너광고를 덧붙여 보여주는 형태의 수익모델을 취하고 있을 뿐, 기본적으로 뉴스 정보 자체는 무료로 제공되고 있는 여건인 바, 이에, 뉴스정보를 제공하는 개별 언론사들은 재정적인 어려움을 호소하고 있는 실정이다.However, as described above, the news provided through the Internet only takes a revenue model in which the advertiser's banner advertisement is added to the article body, and the news information itself is basically provided free of charge. In the meantime, individual media companies that provide news information are complaining of financial difficulties.
이에, 근래에 있어, 국내외 언론사들로부터 온라인 뉴스를 열람하는 유저에게 일정한 비용을 과금하는 "온라인 뉴스 유료화 정책"이 발표되거나 검토되고 있으나, 그동안 무료로 온라인 뉴스를 소비하던 이용자들의 부정적인 반응이 예견되고 있어, "온라인 뉴스의 유료화"의 성공적인 정착 여부는 매우 불투명한 실정이다.In recent years, "online news monetization policy" that charges a certain fee to users who read online news from domestic and foreign media is being published or reviewed, but negative reactions of users who consumed online news for free have been foreseen. Therefore, the successful settlement of "monetization of online news" is very opaque.
이는, 온라인 뉴스기사에 대한 접근이 유료화될 경우, 무료로 뉴스 기사를 접하던 유저들의 급격한 이탈이 초래될 것이고, 그에 따라 그나마 수익기반 역할을 해왔던 배너광고의 노출빈도 역시 급감하게 될 것으로 예견되어, 수익성에 지장을 받게 될 전망이며;This means that if access to online news articles is paid, a drastic drop-off of users who have access to news articles for free will result in a sharp drop in the exposure frequency of banner ads, which have served as a profit base. Profitability will be hampered;
또한, 일부 유료 독자들에게만 뉴스 정보를 제공할 경우, 일반대중에게 뉴스를 제공하여 다수의 여론을 수렴하고, 알권리를 충족시키고자 하는 언론 고유의 기능이 저하되는 등 상당한 부작용에 노출되어 있는 실정이다.In addition, when providing news information to only a few paid readers, they are exposed to significant side effects such as providing news to the general public, collecting a large number of opinions, and reducing the inherent ability of the media to satisfy the right to know. to be.
따라서, 본 발명은, 온라인을 통해 제공되는 종래의 인터넷 뉴스기사 서비스의 제반적인 문제점을 해결하고자 창안된 것으로;Accordingly, the present invention has been made to solve the general problems of the conventional Internet news article services provided through online;
본 발명의 목적은, 개인 또는 기업 등의 후원자 서버로 하여금, 자신의 이미지나 신뢰도, 혹은, 물품의 판매량과, 그에 따른 수익률 변화 등에 영향을 줄 수 있다고 판단되는 인터넷 뉴스기사를 선택하여, 그 선택된 기사에, 일종의 후원금을 사이버 코인 형태로 설정, 배치되게 하고, 후원된, 뉴스기사를 열람한 유저(독자)로 하여금, 상기 배치된 사이버 코인을 수거, 적립하게 하여, 이를 현금 내지 할인 포인트, 또는, 각종 기부 포인트 등으로, 활용 가능하게 함으로써, 그 후원된 뉴스기사의 열람률을 증진되게 함은 물론, 그와 같이, 언론매체가 객관적으로 보도한 뉴스 기사를 후원하여 보다 많은 유저가 해당 기사를 열람할 수 있도록 유도함으로써, 잠재고객(유저)에게 신뢰할만한 정보를 제공함은 물론 후원자(개인, 기업)의 이미지나 신뢰도를 상승시키는 효율적인 홍보수단으로 활용하게 함으로써, 온라인 뉴스관련 수익모델을 창출할 수 있도록 한 온라인 뉴스 열람률 증진을 위한 인센티브 시스템 및 그 시스템을 이용한 온라인 뉴스 열람률 증진방법을 제공함에 있다.An object of the present invention is to select an Internet news article that is determined to have a sponsor server, such as an individual or a company, affect its image or reliability, or a change in the sales volume of a product, and thus the yield. In the article, a kind of donation is set up and arranged in the form of cyber coin, and a user (reader) who reads the sponsored, news article, collects and accumulates the deployed cyber coin, which is cash or discount points, or By making it possible to use various donation points, it is possible to increase the reading rate of the sponsored news articles, as well as to sponsor news articles objectively reported by the media, so that more users can read the articles. By encouraging viewing, it provides not only reliable information to potential customers (users) but also enhances the image and credibility of sponsors (individuals and companies). By leveraging on the key may be an effective means of promotion, providing online news online news reading rate incentive systems and online news reading rate enhancement method using the system for the promotion to generate revenue model.
한편, 본 발명의 또 다른 목적은, 인터넷을 통해 보도, 보도되는 "뉴스기사" 자체를 하나의 홍보수단 내지 광고수단으로 활용되게 하는 것에 대한 서비스 대행료와, 유저가 적립한 인센티브를 사용함에 따른 물품판매 마진율, 그리고, 유저가 뉴스기사를 보고 관련사이트로 연결할 때 부과되는 링크 서비스 수수료 등을 통해, 새로운 수익을 창출되게 하여, 뉴스 제공자(언론사 등)의 재정적 어려움을 해소되도록 하고, 아울러, 유저(독자)의 입장에서는, 뉴스기사를 통해 단순히 정보습득만이 아니라, 오히려, 부가가치 획득 수단으로 활용하게 하여, 부가적인 경제적 이득을 취할 수 있도록 한, 온라인 뉴스 열람률 증진을 위한 인센티브 시스템 및 그 시스템을 이용한 온라인 뉴스 열람률 증진방법을 제공함에 있다.On the other hand, another object of the present invention, a service agency charges for using the "news article" that is reported, reported through the Internet as a promotional means or advertising means, and the goods by using the incentives earned by the user Margin rate of sales, and link service fees that are charged when a user sees a news article and links to a related site, generate new revenue, thereby eliminating financial difficulties for news providers (such as journalists). For the reader, the incentive system and the system for improving the online news reading rate, which are not only to acquire information through news articles, but also to be used as a means of obtaining added value, thereby taking additional economic benefits. The purpose of the present invention is to provide an online news reading rate enhancement method.
이에, 상기 목적을 달성하기 위한 본 발명에 따른 온라인 뉴스 열람률 증진을 위한 인센티브 시스템 및 그 시스템을 이용한 온라인 뉴스 열람률 증진방법의 구체적 수단으로는;Thus, as an incentive system for improving the online news reading rate according to the present invention for achieving the above object and a specific means of the online news reading rate enhancement method using the system;
기사편집 제공부를 포함하며, 여기에, 후원정보 설정 프로그램으로 이루어진, 코인등록 신청부와, 정보관리부, 그리고, 코인관리 운영부와, 정보검색부와, 통계처리부를 더 구비시킨 뉴스기사 운영자 서버, 상기 뉴스기사 운영자 서버에 접속하여, 인센티브 제공 희망 정보를 신청하는 후원자 서버, 그리고, 상기 뉴스기사 운영자 서버에 접속하여, 후원된 기사를 열람하고, 사이버 코인을 수거 적립하는, 유저서버를 구축되게 하여, 달성된다.A news article operator server including an article editing providing unit, which includes a coin registration application unit, an information management unit, and a coin management operation unit, an information retrieval unit, and a statistics processing unit, comprising a sponsored information setting program. A sponsor server for accessing the news article operator server to apply for incentive provision desired information, and a user server for accessing the news article operator server to view sponsored articles and collecting and accumulating cyber coins, Is achieved.
또한, 전술한 바와 같은, 일련의 시스템을 이용하여, 관련기사 검색 추출단계와, 후원가입 등록단계와, 코인 배열단계와, 열람회원 가입단계와, 기사열람 적립단계와, 수익률 분석처리단계를 행하게 함으로써, 달성된다.In addition, by using a series of systems as described above, the related article search extraction step, sponsor registration registration step, coin arrangement step, reading member registration step, article reading accumulation step, the rate of return analysis processing step This is achieved.
이에, 본 발명에 따른 온라인 뉴스 열람률 증진을 위한 인센티브 시스템 및 그 시스템을 이용한 온라인 뉴스 열람률 증진방법은, 정치, 경제, 문화, 사회, 스포츠 등, 다양한 분야의 정보를 제공하는 인터넷 뉴스기사에, 후원자 서버(기업, 업체 등)로 부터 제공되는, 일종의 후원금을, 사이버 코인 형태로 설정, 배치하고, 그 뉴스기사를 열람한 유저(독자)로 하여금, 배치된 사이버 코인을 수거, 적립하게 하여, 이를 현금 내지 할인 포인트, 또는, 각종 기부 포인트 등으로, 활용가능하게 함으로써, 뉴스 기사를 단순한 정보전달 수단으로서 뿐만 아니라, 보다 신뢰성 있고, 효율적인 온라인 홍보수단이 되게 함으로써 새로운 수익모델로 활용할 수 있도록 한 것이다.Accordingly, an incentive system for improving online news reading rate and a method for improving online news reading rate using the system are provided to Internet news articles providing information in various fields such as politics, economy, culture, society, and sports. Set up and arrange a kind of donation provided from sponsor server (company, company, etc.) in the form of cyber coin, and let the user (reader) who read the news article collect and accumulate the deployed cyber coin. By making it available for cash or discount points or various donation points, news articles can be used not only as a means of information transfer but also as a more reliable and efficient online promotion means to be used as a new profit model. will be.
또 다르게, 인터넷 뉴스기사를 새로운 홍보수단으로 활용할 수 있도록 하는 것에 대한, 후원서비스 대행료와, 적립된 사이버 코인을 이용한 상품 구매 시의 물품 판매 마진율, 그리고, 각종 링크 서비스 수수료 등에 의한 수익 창출을 통해, 유저(독자)에게 금전적 부담을 부여하지 않고도, 뉴스기사 제공을 통한 수익창출을 도모함으로서, 뉴스제공자(언론사 등)의 재정적 어려움을 해소되도록 하고, 아울러, 유저에게 유용한 정보의 습득과 더불어, 경제적 이득 또한 취할 수 있게 한 것으로, 이는, 매우 유용한 기대효과를 제공한다.Alternatively, through the creation of profits from sponsoring service agency fees, the rate of merchandise sales when purchasing products using the accumulated cyber coins, and various link service fees for enabling the use of Internet news articles as new promotional means, Providing profits by providing news articles without imposing financial burden on users (readers) helps to solve financial difficulties of news providers (journalists, etc.), and acquires useful information and economic benefits for users. It is also possible to take this, which provides a very useful expected effect.
도 1은 본 발명에 따른 온라인 뉴스 열람률 증진을 위한 인센티브 시스템의 구성도1 is a block diagram of an incentive system for improving online news reading rate according to the present invention
도 2는 본 발명에 적용되는 뉴스기사 운영자 서버의 개략도2 is a schematic diagram of a news article operator server applied to the present invention;
도 3은 본 발명에 적용되는 뉴스기사 운영자 서버의 메인 웹화면 개략도Figure 3 is a schematic diagram of the main web screen of the news article operator server applied to the present invention
도 4는 본 발명에 적용되는 유저서버의 개략도4 is a schematic diagram of a user server applied to the present invention;
도 5는 본 발명에 따른 온라인 뉴스 열람률 증진방법의 전체 개념도5 is an overall conceptual diagram of a method for improving online news reading rate according to the present invention;
도 6은 본 발명에 따른 온라인 뉴스 열람률 증진방법의 순서도Figure 6 is a flow chart of the online news reading rate improvement method according to the present invention
도7 및 도 8은 본 발명에 있어 유저서버의 로그인 접속화면 예도 7 and 8 are examples of a login access screen of a user server according to the present invention.
이하, 본 발명에 따른 온라인 뉴스 열람률 증진을 위한 인센티브 시스템 및 그 시스템을 이용한 온라인 뉴스 증진방법의 바람직한 실시 예 구성을 첨부도면에 의거하여 상세히 설명하기로 한다.Hereinafter, an exemplary embodiment of an incentive system for improving online news reading rate according to the present invention and an online news enhancement method using the system will be described in detail with reference to the accompanying drawings.
도 1은 본 발명에 따른 온라인 뉴스 열람률 증진을 위한 인센티브 시스템의 구성도이고, 도 2는 본 발명에 적용되는 뉴스기사 운영자 서버의 개략도이며, 도 3은 본 발명에 적용되는 뉴스기사 운영자 서버의 메인 웹화면 개략도이고, 도 4는 본 발명에 적용되는 유저서버의 개략도로서, 그 일련의 구성을 살펴보면;1 is a block diagram of an incentive system for promoting online news reading rate according to the present invention, Figure 2 is a schematic diagram of a news article operator server applied to the present invention, Figure 3 is a news article operator server of the present invention 4 is a schematic diagram of a main web screen, and FIG. 4 is a schematic diagram of a user server to which the present invention is applied.
이는, 뉴스기사 운영자 서버(1)와, 후원자 서버(2), 그리고, 유저서버(3)로 구성된다.This is composed of a news article operator server 1, a sponsor server 2, and a user server 3.
여기서, 먼저, 상기 본 발명의 시스템 구성에 있어, 첫번째, 뉴스기사 운영자 서버(1)는 인터넷을 통해 각종 분야별 뉴스 정보서비스를 제공하는 서버, 예컨대, 통상의 인터넷 포털서버, 언론사 서버, 방송사 서버, 기타 인터넷 매체 서버 등이, 그 주체가 될 수 있는 것으로, 이에, 이와 같은, 뉴스기사 운영자 서버(1)는, 도 2로 도시된 바와 같이, 자동정보처리부(11)와, 기사편집 제공부(12)가 포함되는 구성으로 하여, 여기에, 새로운 하나의 웹 프로그램 구성, 예컨대, 후원프로그램(P)으로 이루어진, 후원등록 신청부(13)와, 정보관리부(14), 그리고, 코인관리 운영부(15)와, 정보검색부(16)와, 통계처리부(17)를 더 구비되게 함이 바람직하다.Here, first, in the system configuration of the present invention, first, the news article operator server 1 is a server for providing news information services for various fields via the Internet, for example, a conventional Internet portal server, a media company server, a broadcaster server, Other Internet media servers and the like may be the main agents. Thus, as illustrated in FIG. 2, the news article operator server 1 includes an automatic information processing unit 11 and an article editing providing unit ( 12) includes a new one web program configuration, for example, a sponsorship registration application section 13, an information management section 14, and a coin management operation section (consisting of a sponsorship program P). 15, the information retrieval unit 16, and the statistical processing unit 17 are preferably further provided.
이때, 상기 뉴스기사 운영자 서버(1)에 있어, 자동정보처리부(11)는 후술하는 후원자 서버(2)와, 유저서버(3)를, 서비스 제공형태 별로 구분하여, 이들과 인터넷상에서 실시간으로 연계되도록 하기 위해 마련한 통상의 온라인 매개수단으로서, 이와 같은 자동정보처리부(11)는, 또 다른 하나의 서버 구성을 취하며, 이러한, 서버 구성의 자동정보처리부(11)를 통해 회원가입 서비스, 문자(Text)정보 및 메시지 전송 서비스(Message Service), 웹 브라우저(Web Browser) 제작에 따른 메뉴운영 서비스, 기타 음성, 동영상, 정지 화상 이미지 등, 각종 데이터 전송 서비스를 제공하게 된다. In this case, in the news article operator server 1, the automatic information processing unit 11 divides the sponsor server 2 and the user server 3, which will be described later, by service providing type, and connects them in real time on the Internet. As a normal online mediation means prepared to ensure that, such automatic information processing unit 11 takes another server configuration, through the automatic information processing unit 11 of the server configuration, such as the subscription service, text ( It provides various data transmission services such as text information and message transmission service, menu operation service according to web browser production, and other voice, video and still image images.
또한, 상기 뉴스기사 운영자 서버(1)있어, 기사편집 제공부(12)는, 기자들이 취재한 정보를, 요약, 수정, 편집 가공하여, 이를, 텍스트 문서로 기사화하고, 그 기사화된 문서에, 필요에 따라 영상, 이미지, 음성데이터 등, 각종 부가정보를 첨부하여, 뉴스기사 운영자 서버(1)의 웹 화면을 통해 노출되게 하는 수단으로서, 이와 같은, 기사편집 제공부(12)는, 인터넷 뉴스를 제공하는 통상의 서비스 시스템과 상이함이 없는 동일 구성을 갖는 것이다. In addition, the news article operator server 1, the article editing providing unit 12 summarizes, corrects, edits and processes the information reported by the reporters, and articles it in a text document, and in the article documented, As a means of attaching various additional information such as a video, an image, audio data, etc. as necessary and exposing it through a web screen of the news article operator server 1, such an article editing providing unit 12 provides Internet news. It will have the same configuration without being different from the usual service system to provide.
또한, 상기 뉴스기사 운영자 서버(1)에 있어, 후원 프로그램(P)으로 구축되는 후원등록 신청부(13)는, 뉴스기사 운영자 서버(1)로 부터 제공되는 일련의 뉴스기사 목록을 대상으로, 그 목록 중, 후원을 희망하는 기사를, 후술하는 후원자 서버(2)로 하여금 선택하게 하여, 그 선택된 기사에 대한 구체적인 후원 희망 정보 예컨대, 사이버 코인 제공정보를 신청받아, 그들을 후원자로 접수되게 하는 수단으로서, 이에, 이러한, 기능의 후원등록 신청부(13)는, 도 2로 도시된 바와 같이, 후원신청 아이콘(131)과, 등록양식 제공모드(132), 그리고, 정보수신모드(133)로 구성된다.In addition, in the news article operator server 1, the sponsored registration application unit 13, which is constructed as a sponsorship program P, targets a series of news article lists provided from the news article operator server 1, In the list, a means for allowing sponsors (2) to select articles to be sponsored to be described later to receive detailed sponsoring hope information, for example, cyber coin provision information for the selected articles, and receive them as sponsors. As such, as such, the sponsored registration application unit 13 of the function, as shown in Figure 2, the sponsored application icon 131, the registration form providing mode 132, and the information receiving mode 133 It is composed.
또한, 상기 뉴스기사 운영자 서버(1)에 있어, 후원 프로그램(P)으로 구축되는, 정보관리부(14)는, 후술하는 후원자 서버(2)와, 유저서버(3), 그리고, 광고 내지 홍보수단으로 활용되는 분야별 인터넷 기사를 저장, 관리하는 수단으로서, 이와 같은, 정보관리부(14)는, 도 2로 도시된 바와 같이, 후원자 데이터베이스(141)와, 유저 데이터베이스(142), 그리고, 기사 데이터베이스(143)로 구성된다.In addition, in the news article operator server 1, the information management unit 14, which is constructed as a sponsorship program P, includes a sponsor server 2, a user server 3, and advertisement or promotional means, which will be described later. As a means for storing and managing Internet articles for each field utilized as the information, the information management unit 14, as shown in FIG. 2, includes a sponsor database 141, a user database 142, and an article database ( 143).
또한, 상기 뉴스기사 운영자 서버(1)에 있어, 후원 프로그램(P)으로 구축되는, 코인관리 운영부(15)는, 후원자 서버(2)로 부터 제공되는 사이버 코인을, 그들(후원자 서버)의 요청에 따라, 가공 생성하고, 이를, 설정별 조건에 따라, 인터넷 뉴스기사에 배치되게 하는 수단인바, 이에, 이와 같은, 코인관리 운영부(15)는, 도 2로 도시된 바와 같이, 코인 생성모드(151)와, 코인 배치모드(152), 그리고, 노출대상 설정모드(153)와, 노출기간 설정모드(154)로 구성된다.Further, in the news article operator server 1, the coin management operation unit 15, which is constructed as a sponsorship program P, requests cyber coins provided from the sponsor server 2 to request them (sponsor server). According to the present invention, the coin management operation unit 15, as shown in FIG. 151, coin arranging mode 152, exposure object setting mode 153, and exposure period setting mode 154.
또한, 상기 뉴스기사 운영자 서버(1)에 있어, 후원 프로그램(P)으로 구축되는, 정보검색부(16)는, 후술하는 후원자 서버(2)와, 유저서버(3)로 하여금, 인터넷 뉴스기사를 검색되게 하여, 상기 후원자 서버(2)의 입장에서는, 그들이 유저에게 널리 알릴만 하다고 판단되는 기사, 예컨대, 광고 내지 홍보효과를 갖는 기사를, 보다 적극적으로, 더 검색하여, 선택토록 하고, 유저서버(3) 입장에서는, 정보획득을 위한 일반기사 내지 사이버 코인 적립이 가능한 기사를 별도 분리된 형태로, 검색 정렬되게 하여, 필요한 기사만을 선택적으로 열람할 수 있도록 하는 수단으로서, 이에, 이와 같은, 정보검색부(16)는, 도 2로 도시된 바와 같이, 기사 검색모드(161)와, 코인 검색모드(162), 그리고, 링크연결 모드(163)로 구성된다.Further, in the news article operator server 1, the information retrieval unit 16, which is constructed as a sponsor program P, causes the sponsor server 2 and the user server 3 to be described later to send an Internet news article. In the position of the patron server 2, the user can more actively search for and select an article that is determined to be widely known to the user, for example, an article having an advertisement or promotion effect, and the user is selected. From the point of view of the server 3, as a means for allowing a user to selectively search only necessary articles by searching and sorting articles that can be accumulated for general articles or cyber coins in a separate form, and thus, As shown in FIG. 2, the information search unit 16 includes an article search mode 161, a coin search mode 162, and a link connection mode 163.
또한, 상기 뉴스기사 운영자 서버(1)에 있어, 후원 프로그램(P)으로 구축되는, 통계처리부(17)는, 일반 인터넷 기사 및 사이버 코인이 배치된 인터넷 기사의 열람정보를 추출하여, 일련의 광고효율을 분석, 처리되게 하는 수단으로서, 이러한, 통계처리부(17)는 열람률 통계모드(171)와, 코인 정산모드(172), 그리고, 광고기여도 산출모드(173)로 구성된다.In addition, in the news article operator server 1, the statistical processing unit 17, which is constructed as a sponsor program P, extracts reading information of general internet articles and internet articles on which cyber coins are placed, and performs a series of advertisements. As a means for analyzing and processing the efficiency, the statistical processing unit 17 is composed of a reading rate statistical mode 171, a coin settlement mode 172, and an advertisement contribution calculation mode 173.
한편, 상기 본 발명의 시스템 구성에 있어, 두번째, 후원자 서버(2)는, 인터넷 뉴스기사를 활용하여, 광고 내지 홍보 효과를 제공받고자 하는 모든 인터넷 사용자, 예컨대, 개인, 기업, 단체, 기관 등등, 지위 내지 분야, 그 규모 등에 상관없이, 인터넷을 통해 상업적 이익 내지 공익적 이익을 목표로 하는 웹사이트 운영 서버라면, 그 모두가 대상이 되는 것인 바, 따라서, 본 발명에 있어서는, 이러한 통상의 상업적 내지 공익적 목적의 웹사이트 운영서버를, 그들의 선택적 요청에 따라 후원자 서버(2)로 구축되게 함이 바람직하다.On the other hand, in the system configuration of the present invention, the second, the sponsor server 2, utilizing the Internet news articles, all Internet users who want to be provided with advertisements or promotional effects, for example, individuals, companies, organizations, institutions, etc., Regardless of status, field, size, etc., any website operating server that aims for commercial interests or public interests through the Internet is the subject. Therefore, in the present invention, such ordinary commercials It is desirable to have a website administration server for public interest purposes be built into the sponsor server 2 according to their selective request.
끝으로, 상기 본 발명의 시스템 구성에 있어, 세번째, 유저서버(3)는, 인터넷을 뉴스기사를 통해 정보를 제공받기 희망하는 불특정 다수의 수용자, 예컨대, 인터넷을 이용하는 통상의 모든 유저서버를 그 잠정적 대상으로 하는 것으로, 이에, 이러한, 유저서버(3)를 본 발명에 적용함에 있어서는, 상기 유저서버(3)에, 수거모드(311)와, 사용 선택모드(312), 그리고, 기부 선택모드(313)로 이루어진, 코인수집부(31)를 더 구비되게 함이 바람직하다. Finally, in the system configuration of the present invention, thirdly, the user server 3 includes all unspecified users who want to receive information through a news article, for example, all ordinary user servers using the Internet. In the case of applying the user server 3 to the present invention, the collection mode 311, the use selection mode 312, and the base selection mode are applied to the user server 3. It is preferable to further include a coin collecting portion 31, consisting of (313).
따라서, 전술한 바와 같은 일련의 시스템 구성으로 이루어진 본 발명은, 그 구축된 시스템을 이용하여, 또 다른 차별화된 형태의 온라인 뉴스 열람률 증진방법을 구현하게 되는 것으로, 이에, 이와 같은, 또 다른 특징적 기술로서, 온라인 뉴스 열람률 증진방법의 바람직한 실시 예를 첨부도면에 의거 하에 상세히 설명하기로 한다. Accordingly, the present invention, which is composed of a series of system configurations as described above, implements another differentiated form of online news reading rate enhancement method by using the constructed system. As a technology, a preferred embodiment of the online news reading rate enhancement method will be described in detail with reference to the accompanying drawings.
도 5는 본 발명에 따른 온라인 뉴스 열람률 증진방법의 전체 개념도이고, 도 6은 본 발명에 따른 온라인 뉴스 열람률 증진방법의 순서도로서, 그 일련의 방법적 구성을 살펴보면;5 is an overall conceptual diagram of an online news reading rate improvement method according to the present invention, Figure 6 is a flow chart of the online news reading rate improvement method according to the present invention, looking at a series of method configuration;
이는, 관련기사 검색 추출단계(S1)와, 후원가입 등록단계(S2)와, 코인 배열단계(S3)와, 열람회원 가입단계(S4)와, 기사열람 적립단계(S5)와, 수익률 분석처리단계(S6)를 통해 이루어진다.This is, the relevant article search extraction step (S1), sponsorship registration step (S2), coin arrangement step (S3), reading member registration step (S4), article reading accumulation step (S5), and yield analysis processing It is made through step S6.
여기서, 먼저, 상기 관련기사 검색 추출단계(S1)는, 정치, 경제, 사회, 문화, 스포츠 등, 기타, 다양한 분야의 정보를 제공하는 인터넷 뉴스기사에 있어, 어느 하나의 기사를, 광고 내지 홍보대상으로 활용하고자 선택하는 과정인 바, 이에, 이와 같은, 관련기사 검색 추출단계(S1)는, 후원자 서버(2)를, 기사 운영자 서버(1)와 인터넷망에 의해 온라인 연결시킨 상태 하에, 상기 후원자 서버(2)로 하여금, 뉴스기사 운영자 서버(1)를 통해 웹 화면을 제공되는 일련의 뉴스기사 목록 중, 그들(개별광고 후원자 서버)이 운영하는 업체 내지 취급하는 물품 등과 관련한 유익한 기사, 또는, 그들 경쟁업체에 대한 불리한 기사내용들을 선택하도록 하는, 과정으로 이루어지게 함이 바람직하다.Here, first, the related article search extraction step (S1) is an Internet news article that provides information on various fields such as politics, economy, society, culture, sports, etc., any one article, advertising or publicity The process of selecting to use as an object, and thus, the related article search extraction step (S1), under the state in which the sponsor server 2 is connected online by the article operator server 1 and the Internet network, Informative articles related to the companies or products handled by them (individual ad sponsor servers) among a series of news articles provided by the sponsor server 2 to provide a web screen through the news article operator server 1, or It is desirable to have a process that allows them to select the content of the article against their competitors.
이때, 뉴스기사 운영자 서버(1)의 웹 화면을 통해 제공되는 모든 뉴스기사의 목록, 예컨대, 기사 타이틀의 좌,우측 어느 하나의 면으로는, 후원 프로그램(P)으로 구축된 후원등록 신청부(13)의 설정에 따라, 도 3으로 도시된 바와 같이, 후원신청 아이콘(131)이, 식별가능한 마크형태로 표시되는 것으로, 이에, 후원자 서버(2)는, 후원하고자 하는 뉴스기사 선택시, 상기 후원신청 아이콘(131)을 클릭하여, 후술하는 후원신청 과정을 행하게 된다.At this time, the list of all the news articles provided through the web screen of the news article operator server 1, for example, either of the left and right sides of the article title, sponsor registration application unit (built in the sponsoring program (P) ( According to the setting of 13), as shown in FIG. 3, the sponsor application icon 131 is displayed in the form of an identifiable mark, so that the sponsor server 2 selects the news article to be sponsored. By clicking on the sponsored application icon 131, the sponsored application process described below is performed.
아울러, 뉴스기사 운영자 서버(1)를 통해 웹 화면으로 제공되는 일련의 뉴스기사 목록 중, 후원을 선택할 만한 뉴스기사가, 확인되지 않는 경우, 후원자 서버(2)는, 정보검색부(16)에 마련된, 기사 검색모드(161)를 통해, 자신에게 적합한 뉴스기사, 예컨대, 후원할 만한 뉴스기사 정보를 보다 더 적극적으로 검색하여, 그 검색결과를 통해 추가적으로 검색,나열된 뉴스기사 목록을 통해 후원하고자 하는 기사를 선택하게 된다.  In addition, in the list of news articles provided on the web screen through the news article operator server 1, if a news article that can be selected for sponsorship is not confirmed, the sponsor server 2 sends the information search unit 16 to the information retrieval unit 16. Through the article search mode 161, the news article suitable for oneself, for example, to actively search for news article information that can be sponsored, is further searched through the search results, and is intended to sponsor through the list of news articles listed. You will select an article.
또 다르게, 전술기재에 있어, 후원자 서버(2)와 관련된 유익한 기사라 함은, 예컨대, 상기 후원자서버(2)가, "00자동차 주식회사"이고, 그 회사에 대한 인터넷 뉴스기사가 "00자동차 연료절감 엔진개발에 성공"이라는 내용으로 보도된 경우, 그 기사는, 후원자 서버(2)와 관련한 유익한 기사에 해당되는 것이고, 또 다르게, 경쟁업체에 불리한 기사라 함은, 예컨대, 후원자 서버(2)가 "00자동차 주식회사"이고, 그 경쟁업체는 "XX자동차 주식회사"로서, 그 경쟁업체에 대한 인터넷 뉴스기사가 "XX자동차 엔진결함으로 사망 사고발생"이라는 내용으로 보도된 경우, 그 기사는, 후원자 서버(2)인, "00자동차 주식회사"의 입장에서 볼 때, 경쟁업체에 대한 불리한 기사에 해당된다 할 것이다. Alternatively, in the tactical description, an informative article related to the sponsor server 2 is, for example, that the sponsor server 2 is "00 Automobile Co., Ltd." If the article is reported as "successful development of savings engine", the article corresponds to an informative article relating to the sponsor server 2, and alternatively, an article that is disadvantageous to the competitor is, for example, the sponsor server 2 Is "00 Motor Co., Ltd." and its competitor is "XX Motor Co., Ltd.", and the Internet news article about the competitor reported that "the death of XX Motor Engine Failure occurred." From the standpoint of "00 Motor Co., Ltd.," the server 2, it would be a disadvantageous article about a competitor.
또한, 상기 후원가입 등록단계(S2)는, 관련기사 검색 추출단계(S1)를 통해 선택한 기사를 활용하여, 광고 내지 홍보서비스를 제공받을 것을 희망, 요청하는 과정으로서, 이에, 이와 같은 후원가입 등록단계(S2)는, 먼저, 후원자 서버(2)로 하여금, 기사 운영자 서버(1)의 웹 화면을 통해 기본으로 제공되는 뉴스기사, 내지, 기사 검색모드(161)를 통해 추가 검색된 뉴스기사를 확인토록 한 후, 후원자 서버(2)의 선택에 따라, 그 선택된 뉴스기사의 타이틀에 표시된 후원신청 아이콘(131)을 클릭하도록 하면, 상기 뉴스기사 운영자 서버(1)에 구축된 후원 프로그램(P)은, 후원등록 신청부(13)에 마련된 등록양식 작성모드(131)를 통해, 아래 표1에서와 같은 정보작성 창을 표시하며, 후원자 서버(2)로 하여금, 자신이 선택한 인터넷 기사에 관한 정보를 작성할 것을 요청한다. In addition, the sponsored registration registration step (S2), by using the article selected through the relevant article search extraction step (S1), the process of requesting, hoping to receive an advertisement or promotion service, and thus, such a subscription registration In step S2, first, the sponsor server 2 checks the news article which is basically provided through the web screen of the article operator server 1, or the news article additionally searched through the article search mode 161. After the user selects the sponsor application icon 131 displayed on the title of the selected news article, the sponsored program P built in the news article operator server 1 is selected. , Through the registration form filling mode 131 provided in the sponsor registration application unit 13, and displays the information creation window as shown in Table 1 below, and allows the sponsor server 2 to provide information about the Internet article selected by the sponsor Requested to write .
이에, 후원자 서버(2)는, 자신이 선택한 인터넷 기사에 관한 정보데이터, 예컨대, 기사게재날짜, 기사제목, 취재언론사 및 취재기자에 대한 정보 등을, 상기 정보 작성창에 입력하고, 여기에 더하여, 그 뉴스기사에 제공할 사이버 코인정보 데이터와, 신청자 자신인, 후원자 서버(2)의 기업정보(업체명, 사업자번호, 웹페이지 주소 등)를 더 입력, 전송하여, 상기 선택된 기사에 사이버 코인을 배치해줄 것을 신청하는 과정을 행하게 된다.Accordingly, the sponsor server 2 inputs information data about the Internet article selected by the sponsor, such as an article publication date, an article title, a journalist, and a reporter, into the information preparation window. , Further input and transmit the cyber coin information data to be provided to the news article and the applicant's own company information (company name, business number, web page address, etc.) of the sponsor server 2, and add the cyber coin to the selected article. You will be asked to apply for placement.
이때, 사이버 코인이라 함은, 현금, 할인 포인트, 또는 기부 포인트 등으로 이용될 수 있는 일종의 인센티브를 말하는 것으로, 이에, 상기 기사에 제공할 코인정보 데이터는, 후원자 서버(2)가, 기사에 심어놓고자 하는, 후원금(코인)의 총액과, 그 총액에 따른 코인의 단가별 분배량, 그리고, 배치된 코인을 수거할 수 있는 기간, 예컨대, 코인의 총액을 100만원으로 하고, 이를 1만개로 분배하여, 1코인당 100원의 단가로서, 30일간 또는, 코인 소진 시까지 지속적 배치를 요청하는 방식으로, 설정하여, 그 설정된 정보와 함께, 해당 코인비용과, 별도 설정된 소정의 서비스 대행료를, 뉴스기사 운영자 서버(1)에, 온라인 결재 처리하여, 제공하게 된다.In this case, the cyber coin refers to a kind of incentive that can be used as cash, discount points, or donation points. Thus, the coin information data to be provided to the article is planted by the sponsor server 2 in the article. The total amount of donations (coins) to be placed, the amount of distribution of coins according to the total amount, and the period during which the placed coins can be collected, for example, the total amount of coins is 1 million won, which is 10,000 It is set in such a way as to request a continuous placement for 30 days or until the coin is exhausted at a unit price of 100 won per coin, and with the set information, the coin cost and a predetermined service agency fee separately set, The news article operator server 1 is provided with online payment processing.
아울러, 후원자 서버(2)는, 전술한 신청정보 이외에, 기사에 설정, 배치된 코인을 수거할 수 있는 유저의 자격요건, 예컨대, 기사를 열람한 모든 유저에게 코인을 노출시켜 습득할 수 있도록 할 것이냐, 아니면, 후원자 서버(2)의 잠재고객층이 되는 유저, 예컨대, 후원자 서버(2)가, 면도기 회사일 경우, 여성유저가 아닌, 남성유저만을 대상으로 하고, 여기에 더하여, 연령대 또한, 20~40대로 한정하여, 위 조건에 해당하는 유저가 기사를 열람한 경우에 있어서만, 기사에 배치된 코인을 노출되게 하여, 습득할 수 있도록 할 것이냐 하는, 설정데이터를 더 전송, 제공하게 되는 것으로, 이를, 간략하게 요약하여 살펴보면, 아래 표1과 같음을 알 수 있다. In addition, in addition to the application information described above, the sponsor server 2 may expose the coin to all users who read the article, for example, the qualification requirements of the user who can collect the coins set and arranged in the article. Or, if the user serving as the audience of the sponsor server 2, for example, the sponsor server 2, is a razor company, it is intended only for male users, not for female users. Limited to ˜40 units, only when the user corresponding to the above conditions is used to read the article, the setting data is further transmitted and provided, such that the coin placed in the article is exposed and acquired. If you look at it briefly, it can be seen that Table 1 below.
<표 1>TABLE 1
Figure PCTKR2011003718-appb-I000001
Figure PCTKR2011003718-appb-I000001
한편, 또 다르게, 상기 후원가입 등록단계(S2)를 행함에 있어, 후원자 서버(2)는, 통상의 로그인 접근방법, 예컨대, 본 발명에 따른 서비스 이용에 관하여, 미리 약정된 사항에 따른 회원가입과 그에 따른 정보제공 절차를 통해 뉴스기사 운영자 서버로부터, 아이디와, 패스워드를 발급받고, 그 발급받은 아이디와, 패스워드 입력에 의해 뉴스기사 운영자 서버에 로그인 접속하여, 후원가입 등록단계(S2)를 행할 수 있는 것으로, 이 또한 본 발명의 범주에서 벗어나는 것은 아니다. On the other hand, in another alternative, in performing the sponsorship registration step (S2), the sponsor server (2), the normal login access method, for example, with respect to the use of the service according to the present invention, the subscription according to the pre-defined matters And through the information providing procedure according to the news article operator server, the ID and password is issued, the login and access to the news article operator server by entering the issued ID and password, to perform the sponsorship registration registration step (S2) As can be appreciated, this also does not depart from the scope of the present invention.
또한, 상기 코인 배열단계(S3)는, 전술한 후원가입 등록단계(S2)에 있어, 후원자 서버(2)가 선택한 인터넷 기사에 코인을 생성, 배치되게 하는 과정으로서, 이는, 먼저, 상기 등록 신청과정을 통해 후원자 서버(2)가 전송한 정보데이터를 토대로, 그 신청자인, 후원자 서버(2)의 목록과, 그들이 선택한 인터넷 기사정보를 뉴스기사 운영자 서버(1)에 마련된 후원자 데이터베이스(141)와, 기사 데이터베이스(143)에, 정보별로 구분하여, 분할 저장하고, 재차, 상기 저장된 후원자 서버(2)의 신청정보를 기초로 하여, 뉴스기사 운영자 서버(1)에 있어, 코인관리 운영부(15)에 마련된, 코인생성 모드(151)를 통해 액면가가 표시된 아이콘 형태, 예컨대, 100원, 200원 등과 같이 적립금액이 표시된 코인을 가공, 생성되도록 하며, 재차, 이와 같이, 생성된 코인을, 코인 배치모드(152)를 통해, 후원자 서버(2)가 선택한 기사에 심어놓는 과정으로 이루어지게 함이 바람직하다.In addition, the coin arrangement step (S3), in the above-described sponsorship registration registration step (S2), a process for generating and placing a coin in the Internet article selected by the sponsor server 2, which is, first, the registration application On the basis of the information data transmitted by the sponsor server 2 through the process, a list of sponsor applicants 2, the applicants, and the selected Internet article information are provided to the sponsor database 141 provided in the news article operator server 1; , Divided by information in the article database 143, divided and stored, and again, based on the application information of the stored patron server 2, in the news article operator server 1, the coin management operation unit 15 Coin generation mode 151 provided in the icon form, such as the face value is displayed, such as 100 won, 200 won, etc., to process and generate a coin is displayed, and, again, the coin generated in this way, coin arrangement Mode (15 Through 2), it is preferable to make the process of planting in the article selected by the sponsor server (2).
이때, 코인 배치모드(152)를 통해 기사에 심어지는 사이버 코인은, 후원자 서버(2)가 요청한 정보를 토대로 설정, 배치되는 것으로, 예컨대, 노출대상 설정모드(153)를 통해, 기사에 심어진 사이버 코인을 수거, 적립할 수 있는, 유저의 자격요건을 위 표1과 같은 정보내용과 일치하도록 설정하고, 재차, 노출기간 설정모드(154)를 통해, 그 기사에 심어진 사이버 코인을 수거, 적립할 수 있는 기간을 더 설정하는 방식으로 이루어진다. At this time, the cyber coin planted in the article through the coin batch mode 152 is set and arranged based on the information requested by the sponsor server 2, for example, the cyber planted in the article through the exposure target setting mode 153. The user's eligibility requirements for collecting and earning coins can be set to match the information content as shown in Table 1 above, and through the exposure period setting mode 154, the cyber coins planted in the article will be collected and accumulated. This is done by setting more time periods.
또 다르게, 기사에 심어지는 사이버 코인은, 코인 배치모드(152)를 통해 그 제공방식을 임의로 설정가능하게 할 수 있는 것인바, 예컨대, 뉴스기사에 코인이 심어져 있음을 유저서버(3)가 확인할 수 있도록, 뉴스기사의 타이틀 측면에 코인식별 아이콘(C)을 표시토록 함을 기본 방식으로 정하되, 그 습득형태는, 먼저, 유저서버(3)가 해당 뉴스기사의 타이틀을 클릭하여, 뉴스기사 본문내용을 열람할 경우, 그 열람되는 본문에 사이버 코인을 실시간 노출 형태로 배치하여, 본문열람과 동시에 그 심어진 사이버 코인을 즉시 습득하게 할 수도 있고, 또 다르게, 유저서버(3)가 해당 뉴스기사의 타이틀을 클릭하여, 뉴스기사 본문내용을 열람할 경우, 그 열람되는 본문에 사이버 코인을 노출시키지 않은 상태하에, 단지, 설정된 일정시간의 열람시간 경과 후, 사이버 코인을 기사열람 화면에 랜덤하게 노출되게 하여, 습득가능하게 할 수도 있는 것으로, 이 또한 본 발명의 범주에서 벗어나는 것은 아니다.Alternatively, the cyber coin planted in the article may be able to arbitrarily set the provision method through the coin batch mode 152. For example, the user server 3 may recognize that a coin is planted in a news article. In order to confirm, the basic method is to display the coin identification icon C on the side of the title of the news article. In the acquisition form, first, the user server 3 clicks the title of the news article, When reading the contents of the text, cyber coins can be arranged in the form of real-time exposure in the text to be read so that the user can immediately read the text and simultaneously plant the cyber coins. Alternatively, the user server 3 can read the news article. When the title of the news article is read and the contents of the news article are read, the cyber coin is not exposed in the text to be read, but only after the set period of reading time has elapsed. That to be randomly expose the coin to an article viewed screen, may enable acquisition, this also does not deviate from the scope of the invention.
또한, 상기 열람회원 가입단계(S4)는, 뉴스기사 운영자 서버(1)와, 유저서버(3)를 인터넷 연결되도록 한 후, 상기 유저서버(3)의 온라인 가입신청에 따라, 불특정 다수의 인터넷 정보이용자, 즉, 유저들을 코인적립이 가능한, 기사열람 회원으로 가입되게 하는 과정인 바, 이에, 이와 같은, 열람회원 가입단계(S4)는, 통상의 온라인 서비스와 동일한 형태로써, 먼저, 기사열람을 통해 코인적립 서비스를 제공받기 희망하는 유저서버(3)로 하여금, 설정된 약관 동의에 의해 온라인 가입신청 양식을 작성, 하나의 텍스트 문서로서, 뉴스기사 운영자 서버(1)의 자동정보처리부(11)로 온라인 전송되게 하고, 이러한, 유저서버(3)의 온라인 가입신청에 따라, 그들에게(유저서버), 아이디와 패스워드를 발급하여, 그 유저서버(3)를, 기사열람을 통해 사이버 코인적립이 가능한 회원으로 등록되게 하며, 재차, 이와 같이, 등록된 각 유저서버(3)의 정보를, 뉴스기사 운영자 서버(1)에 마련된, 정보관리부(14)의 유저 데이터베이스(142)에 저장, 관리되게 하는 과정으로, 이루어지게 함이 바람직하다.In addition, the reading member subscription step (S4), after the news article operator server 1 and the user server 3 to the Internet connection, according to the online subscription application of the user server 3, the unspecified number of Internet The information user, that is, the process of allowing users to be registered as a member of the article reading, which can be accumulated a coin, such a reading member registration step (S4), the same form as a normal online service, first, article viewing The user server 3 wishing to receive the coin accumulation service through the user fills out an online subscription application form by agreeing to the set terms, and as a text document, the automatic information processing unit 11 of the news article operator server 1 In accordance with the online subscription application of the user server 3, issue an ID and password to them (user server), and accumulate the cyber coin by reading the article. possible Registered as a member, and again, the information of each registered user server 3 is stored and managed in the user database 142 of the information management unit 14 provided in the news article operator server 1. In the process, it is preferable to make it.
이때, 유저서버(3)가, 온라인 가입신청 양식을 통해, 뉴스기사 운영자 서버(1)에 제공하는 정보는, 그 신청자인 유저의 이름과 성별, 주민번호, 직업, 주소, 연락처(전화번호)를 필수 기재요소로 하고, 기타, 유저의 관심분야 및 취미 등은, 선택적 기재요소로 하여 제공하게 된다.At this time, the information provided by the user server 3 to the news article operator server 1 through the online subscription application form includes the name and gender, social security number, occupation, address, and contact information (phone number) of the user who is the applicant. Is provided as an essential description element, and other interests and hobbies of the user are provided as an optional description element.
또한, 상기 기사열람 적립단계(S5)는, 기사 열람회원으로 가입된 유저서버(3)를, 아이디와, 패스워드 입력에 따른 로그인 과정을 통해 뉴스기사 운영자 서버(1)에 접속되게 하여, 자신이 필요로 하는 뉴스기사 정보와 함께, 그 기사에 심어진 사이버 코인을 습득되게 하고, 그 습득, 적립된 코인 총액에 대한 일정비율 금액을, 뉴스기사열람 서비스 비용 명목으로 차감하게 되게 하는 과정으로 이루어지게 함이 바람직하다.In addition, the article reading accumulating step (S5), the user server (3) registered as an article reading member, by connecting to the news article operator server (1) through a login process according to the ID and password input, In addition to the necessary news article information, the process of acquiring the cyber coins planted in the article and deducting a certain percentage of the total amount of coins acquired and deducted in the name of the news article reading service expenses. This is preferred.
예컨대, 유저서버가 로그인을 통해 뉴스기사 운영자 서버에 접속하게 되면, 상기 뉴스기사 운영자 서버는, 웹 화면을 통해 편집된 뉴스기사 목록을 노출함과 동시에, 유저 데이터베이스에 저장된, 로그인 정보를 토대로, 그 접속한 유저서버(3)가, 뉴스기사에 심어진 사이버 코인을 습득, 가능한 대상자인지 여부를 판단하여, 코인 습득 가능대상자일 경우, 코인이 심어진 뉴스기사 타이틀에, 코인식별 아이콘(C)을 덧붙여 표시되도록 하고, 코인 습득 대상자에 해당하지 않는 경우, 코인식별 아이콘(C)이 배제된 형태로, 단순히 뉴스기사 타이틀만을 표시되게 하는 것이다.For example, when the user server accesses the news article operator server by logging in, the news article operator server exposes the edited news article list through the web screen and, based on the login information stored in the user database, If the connected user server 3 acquires the cyber coin planted in the news article and judges whether it is a possible person, and if the person can acquire the coin, a coin identification icon (C) is displayed on the news article title where the coin is planted. If the coin acquisition icon does not correspond to the subject of coin acquisition, the coin identification icon C is excluded, and only the news article title is displayed.
즉, 이를 좀더, 부연적으로 설명하며, 예컨대, 후원자 서버(2)가 면도기 회사로서, 면도기와 관련된 뉴스기사를 선택하여 후원, 신청함에 있어, 그 후원되는 사이버 코인의 습득,가능한 잠재고객 대상을, 20~40대의 남성유저로 설정한 경우, 뉴스기사 운영자 서버(1)는, 유저서버(3)의 로그인 정보를 토대로, 상기 접속한 유저서버(3)가 남성유저로서 20~40대 해당되는지의 여부를 판단하고, 그 결과 설정조건에 해당되면, 상기 면도기 관련 뉴스기사 타이틀에 도 7로 도시된 바와 같이, 코인식별 아이콘(C)을 덧붙여 표시되도록 하여, 뉴스기사 본문열람을 통해 설정조건에 해당하는 유저서버(2)만을 대상으로 사이버 코인을 습득가능하게 하는 것이며, 이와 달리, 로그인 접속한, 유저서버(3)가, 위 설정조건에 해당하지 않는 경우, 예컨대, 여성유저이거나, 20~40대의 연령에 해당하지 않는 경우, 도 8로 도시된 바와 같이, 코인식별 아이콘의 표시를 배제시키고, 사이버 코인의 제공 또한 차단시킨 형태로서, 단순히 뉴스기사만을 열람할 수 있도록 하는 것이다. In other words, it is described in more detail, for example, the sponsor server (2) as a razor company, in selecting and sponsoring, applying for news articles related to the shaver, the acquisition of the sponsored cyber coin, possible audience targets , If the user is set to 20 to 40 male users, the news article operator server 1 determines whether the connected user server 3 corresponds to 20 to 40 male users based on the login information of the user server 3. If it is determined that the result is, and as a result of the set condition, the razor-related news article title, as shown in Figure 7, the coin identification icon (C) is added to the display conditions, the news article to read the setting conditions It is possible to acquire the cyber coin only for the corresponding user server 2. On the other hand, if the user server 3 which has logged in and does not correspond to the above setting conditions, for example, is a female user, 40 spaces To If this is not the age, as, and the form that excludes the display of the coin identifying icon, provides a cyber coin also blocked, as illustrated in Figure 8, simply to view only the news article.
한편, 기사 열람회원으로 가입된 유저서버(3)는, 코인 적립에 구애받음 없이, 다양한 뉴스기사에 대한 정보를 요할 경우, 뉴스기사 운영자 서버(1)에 있어, 정보검색부(16)에 마련된 기사 검색모드(161)를 통해, 인터넷 뉴스기사를 검색하여, 사이버 코인과 상관없이 다양한 분야별 뉴스를 열람할수 있는 것이며, 또, 다르게, 뉴스기사와 함께, 그 기사에 심어진 사이버 코인을 습득, 적립하고자 할 경우, 뉴스기사 운영자 서버(1)에 있어, 정보검색부(16)에 마련된 코인 검색모드(162)를 통해, 사이버 코인이 배치된 특정 인터넷 뉴스기사만을 별도 검색하여, 그 검색된 기사의 열람과 함께, 그 기사에 심어진 사이버 코인을, 코인수집부(31)에 마련된 수거모드(311)를 통해 수거, 적립하게 된다.On the other hand, the user server (3) subscribed as an article viewing member, if you need information about various news articles, regardless of the coin accumulation, the news article operator server (1), provided in the information search unit 16 Through the article search mode 161, the Internet news articles can be searched, and news can be viewed in various fields irrespective of the cyber coins. Alternatively, with the news articles, to acquire and accumulate the cyber coins planted in the articles In the news article operator server 1, through the coin search mode 162 provided in the information retrieval unit 16, only the specific internet news article where the cyber coin is arranged is searched separately, and the search of the searched article is performed. Together, the cyber coins planted in the article is collected and accumulated through the collection mode 311 provided in the coin collecting unit 31.
또한, 유저서버(3)에 제공되는 사이버 코인은, 단지, 인터넷 기사에 심어진 형태로, 제공됨에 한정되는 것이 아니라, 부가적인 인센티브 형태, 예컨대, 열람된 기사와 관련된 퀴즈 문제를, 기사 열람창을 통해 유저서버(3)에 제시하여, 그 문제의 정답을 맞힐 경우, 정답을 맞춘 유저서버(3)에, 별도 책정된 사이버 코인을 추가 인센티브로 제공하여, 적립되게 할 수 있는 것으로, 이러한, 방식은 열람되는 뉴스기사의 정독율을 증대시키는 기능을 행하게 되는 것이다. In addition, the cyber coin provided to the user server 3 is not limited to being provided in a form planted in an Internet article, but also provides an additional incentive form, for example, a quiz problem related to the viewed article. When presented to the user server 3, and the correct answer to the problem is corrected, the user server 3 with the correct answer, by providing an additional incentive to the additionally set cyber coins, this way, Is to increase the read rate of the news articles read.
또 다르게, 전술한 일련의 기사열람 적립단계(S5)를 통해 사이버 코인을 수거, 적립한 유저서버(3)는, 그 적립된 사이버 코인을 사용하고자 할 경우, 유저서버(3)에 마련된 사용 선택모드(312)와, 기부 선택모드(313) 중, 어느 하나의 선택 모드를 통해, 적립된 사이버 코인의 활용 방안을 선택하게 되는 것이다.Alternatively, the user server 3 collecting and accumulating the cyber coins through the above-described series of article reading accumulation steps (S5), if the user wants to use the accumulated cyber coins, the use selection provided in the user server (3) The mode 312 and the donation selection mode 313 may select a utilization method of the accumulated cyber coins through any one selection mode.
예컨대, 적립된 사이버 코인을 물품 구매용도로 이용하고자 할 경우, 먼저, 사용 선택모드(312)를 통해 뉴스기사 운영자 서버(1)와 협력관계로 연결된 통상의 온라인 쇼핑몰 등에 접속하여, 적립된 사이버 코인 비용 중, 설정된 일부 금액을 서비스 이용 비용으로 차감시킨 형태로서, 필요한 물품과 교환하거나, 적립된 사이버 코인 액수만큼 할인율을 적용받아 물품을 구매하게 되는 것이며, 또 다르게, 적립된 사이버 코인을 특정된 개인이나 단체, 예컨대, 안타까운 사연을 담은 기사, 또는, 주변의 도움을 필요로 하는 내용으로 기사화된 주인공 등을, 그 대상으로 하여, 기부 선택모드(313)를 통해, 그들에게(유저서버) 적립된 사이버 코인을 기부하는 방식을 갖는 것이며, 기타, 적립된 사이버 코인을 서비스 이용료, 예컨대, 인터넷 뉴스기사 유료구독에 대한 비용으로 지출되게 하는 것 등이, 그 대표적이 사용 예라 할 수 있다. For example, to use the accumulated cyber coins for the purpose of purchasing goods, first, through the use selection mode 312 is connected to a normal online shopping mall connected to the news article operator server 1 in a cooperative relationship, the accumulated cyber coins It is a form that deducts some set amount from the cost of using the service, and exchanges it with necessary goods or purchases goods at a discount rate based on the accumulated amount of cyber coins. Or a group, such as an article with a sad story, or a protagonist with a content that needs help around him, through the donation selection mode 313, earned to them (user server) It is a way to donate cyber coins, and other cyber coins can be used for service fees, such as paid subscriptions to internet news articles. It is a typical example of this to be spent at a cost.
끝으로, 상기 수익률 분석처리단계(S6)는, 유저서버(3)를 통해 이루어진, 기사 열람정보를 토대로, 일련의 서비스 이용효율과, 그에 따른 성과를 분석, 처리하는 과정으로서, 이에, 이와 같은, 수익률 분석처리단계(S6)는, 먼저, 뉴스기사 운영자 서버(1)에 있어, 통계처리부(17)에 마련된 열람률 통계모드(171)를 통해, 인터넷 기사의 전체 노출 빈도수와 평균 노출기간, 그 기사의 주요노출 시간대, 그리고, 기사를 열람한 유저의 연령, 성별, 직업 정보 등을 산출하고, 또한, 코인 정산모드(172)를 통해, 사이버 코인의 전체 소진율과, 잔류량, 그리고, 유저서버(3)의 사이버 코인 사용정보를 산출하며, 재차, 광고기여도 산출모드(173)를 통해, 본 발명에 따른 전체 광고 수익률과, 그 수익률에 따른 기여금 산출 및 정산처리 과정을 통해 이루어지게 함이 바람직하다.Finally, the yield analysis step (S6) is a process of analyzing and processing a series of service utilization efficiency and the resulting performance, based on the article reading information made through the user server (3), , The yield analysis processing step (S6), first, in the news article operator server 1, through the reading rate statistical mode 171 provided in the statistics processing unit 17, the overall exposure frequency and average exposure period of the Internet article, The main exposure time of the article, the age, gender, job information, etc. of the user who read the article are calculated, and through the coin settlement mode 172, the total exhaustion rate of the cyber coin, the residual amount, and the user server (3) calculating the cyber coin usage information, and through the advertising contribution calculation mode 173, it is preferable to make through the overall advertising return rate according to the present invention, the contribution calculation according to the return rate and the settlement process. Do.
이때, 광고기여도 산출모드(173)를 통해 정산된 처리된 기여금은, 광고로 활용된 인터넷 기사작성자, 예컨대, 기사취재 기자에게 일종의 성과금 명목으로 지급된다.In this case, the processed contributions calculated through the advertisement contribution calculation mode 173 are paid in the form of a reward for the Internet article creator, for example, an article reporter utilized as an advertisement.
또한, 이러한, 수익률 분석처리 단계(S6)를 통해 확보한 정보를 이용하여, 뉴스기사 운영자 서버(1)는, 유저의 성향, 예컨대, 연령별,성별,직업별에 따른 주요관심분야, 주요기사 열람시간대, 기사내용에 대한 반응도 등을 보다 구체적으로 파악가능하게 되는 것으로, 이에, 이들 정보를 토대로, 유저의 성향을 분석, 판단하여, 후원자 서버(2)로 하여금, 후원기사를 읽은 유저서버(3)를 대상으로, 모바일을 통한 단문 메시지 또는 이메일 등을 보낼 수 있도록 함으로써, 광고효율을 배가시키고, 2차 마케팅 전략 전개할수 있도로 하는 것이다. In addition, by using the information obtained through the yield analysis processing step (S6), the news article operator server 1, the main areas of interest, such as age, gender, occupation by the user, the main article reading It is possible to grasp the time zone, the responsiveness to the contents of the article, etc. in detail. Accordingly, based on these information, the propensity of the user is analyzed and judged, and the sponsor server 2 causes the user server 3 to read the sponsored article. ), It is possible to send a short message or email through mobile, thereby increasing the advertising efficiency and to develop a secondary marketing strategy.
한편, 부연적인 설명으로서, 전술한 일련의 과정을 통해 이루어지는, 광고서비스방법에 있어, 후원자 서버(2)가 자신과 관련한 유익한 인터넷 기사를 선택하여, 그 선택된 기사에 사이버 코인을 심는 경우에 있어서는, 사이버 코인을 수거, 적립하기 위해 방문한 유저서버(3)에게, 일정기간 지속적인 열람기간을 통해, 기사화된 객관적 사실로서, 개인 또는 기업(후원자 서버)의 이미지와, 신뢰성, 기타, 인지도 등을 증폭되게 하여, 광고 내지 홍보효과를 증대되게 하는 기능을 부여하게 되는 것이며, 또 다르게, 후원자 서버(2)가, 그들, 경쟁업체에 대한 불리한 인터넷 기사를 선택하여, 그 선택된 기사에 사이버 코인을 심는 경우에 있어서는, 사이버 코인을 수거, 적립하기 위해 방문한 유저서버(3)에게, 일정기간 지속적인 열람기간을 통해, 기사화된 객관적 사실로서, 경쟁업체의 이미지와, 신뢰성 실추에 대한 반사이익을 기대하도록 하는 기능을 갖는 것이다. On the other hand, in the ad hoc description, in the advertisement service method, which is performed through the above-described series of processes, in the case where the sponsor server 2 selects an advantageous Internet article related to itself and plantes cyber coins in the selected article, To the user server (3) who visited to collect and accumulate the cyber coins, through the continuous reading period for a certain period of time, the image of the individual or company (sponsored server), reliability, other, recognition, etc., as the objective objective article was amplified. In other words, when the sponsor server 2 selects disadvantageous Internet articles about them and competitors and plantes cyber coins in the selected articles. In this regard, the articleed objectives are provided to the user server 3 who visited to collect and accumulate the cyber coins through a continuous reading period for a certain period of time. As a matter of fact, it has the ability to look forward to the benefits of reflection on the image and credibility tarnished competitors.
또한, 전술한, 뉴스기사 운영자 서버(1)는, 후원자 서버(2)의 요청에 따라, 그들이 선택한 인터넷 기사에 사이버 코인을 심어주는 서비스를 제공함과 더불어, 정보검색부(16)에 마련된 링크 연결모드(163)를 통해, 사이버 코인이 심어진 기사에, 후원자 서버(2)의 웹사이트 명칭 또는 유알엘(URL:Uniform Resource Locator)정보를 더 제공되게 하여, 기사를 열람한 유저서버(3)의 선택에 따라, 후원자 서버(2)로 링크연결 가능하게 함으로서, 부가적인 링크 과금 수익 또한, 기대할 수 있는 것이다. In addition, the news article operator server 1 described above, at the request of the sponsor server 2, provides a service for planting cyber coins in the Internet articles selected by them, and also provides a link connection provided in the information retrieval unit 16. Through the mode 163, the website name or Uniform Resource Locator (URL) information of the sponsor server 2 is further provided to the article where the cyber coin is planted, so that the selection of the user server 3 who viewed the article is selected. In accordance with the above, by enabling linkage to the sponsor server 2, additional link charging revenue is also to be expected.
한편, 전술한 바와 같은, 일련의 시스템 및 방법으로 이루어지는 본 발명은, 후원되는 대상, 예컨대, 사이버 코인이 심어지는 인센티브 제공 주체가, 단순히 인터넷 뉴스기사에 한정되는 것은 아니며, UCC, 동영상 등, 특정 기업 내지 개인이 제작한 다양한 인터넷 제공자료에 대해, 보다 많은 유저들의 열람을 희망할 경우, 그 제공되는 자료에 사이버 코인을 배치하여, 열람자를 유도할 수 있는 것으로, 이 또한 본 발명의 범주에서 벗어나는 것은 아니다. On the other hand, the present invention made up of a series of systems and methods as described above, the subject to be sponsored, for example, the incentive providing subjects in which the cyber coin is planted is not limited to the Internet news article, but specific, such as UCC, video If a user wants to view more users on various internet-provided materials produced by a company or an individual, cyber coin can be arranged on the provided data to induce the readers, which is also outside the scope of the present invention. It is not.

Claims (9)

  1. 기사편집 제공부(12)를 포함하며, 여기에, 후원등록 신청부(13)와, 정보관리부(14), 그리고, 코인관리 운영부(15)와, 정보검색부(16)와, 통계처리부(17)로 이루어진 후원설정 프로그램(P)을 더 구축시킨 뉴스기사 운영자 서버(1);Article editing providing unit 12, which includes a sponsor registration application unit 13, information management unit 14, and coin management operation unit 15, information retrieval unit 16, statistics processing unit ( A news article operator server 1, further comprising a sponsorship setting program P consisting of 17);
    상기 뉴스기사 운영자 서버(1)에 접속하여, 홍보수단으로 활용할 인터넷 뉴스기사를 선택하고, 그 선택된 기사에 사이버 코인을 설정, 배치할 것을 신청, 등록하는 후원자 서버(2);A sponsor server (2) for accessing the news article operator server (1), selecting an internet news article to be used as a promotion means, and applying for and registering a cyber coin in the selected article;
    그리고, 상기 뉴스기사 운영자 서버(1)에 접속하여, 웹상에 노출된 기사 열람을 통해 사이버 코인을 수거 적립하는, 유저서버(3)로 구성하되, 상기 유저서버(3)는, 수거모드(311)와, 사용선택 모드(312), 그리고, 기부 선택모드(313)로 이루어진, 코인수집부(31)를 더 구비함을 특징으로 하는 온라인 뉴스 열람률 증진을 위한 인센티브 시스템.In addition, the news server operator server 1 is connected to the user, and configured to collect and accumulate cyber coins by reading articles exposed on the web, wherein the user server 3 is a collection mode 311 And a coin collecting unit 31 comprising a use selection mode 312 and a donation selection mode 313.
  2. 제 1항에 있어서;The method of claim 1;
    상기 정보관리부(14)는, 후원자 데이터베이스(141)와, 유저 데이터베이스(142), 그리고, 기사 데이터베이스(143)로 구성됨을 특징으로 하는 온라인 뉴스 열람률 증진을 위한 인센티브 시스템.The information management unit (14), the incentive system for promoting online news reading rate, characterized in that consisting of a sponsor database (141), a user database (142), and an article database (143).
  3. 제 1항에 있어서;The method of claim 1;
    상기 코인관리 운영부(15)는, 코인 생성모드(151)와, 코인 배치모드(152), 그리고, 노출대상 설정모드(153)와, 노출기간 설정모드(154)로 구성됨을 특징으로 하는 온라인 뉴스 열람률 증진을 위한 인센티브 시스템.The coin management operator 15 includes a coin generation mode 151, a coin arrangement mode 152, an exposure target setting mode 153, and an exposure period setting mode 154. Incentive system to improve reading rate.
  4. 제 1항에 있어서;The method of claim 1;
    상기 정보검색부(16)는, 기사 검색모드(161)와, 코인 검색모드(162), 그리고, 링크 연결모드(163)로 구성됨을 특징으로 하는 온라인 뉴스 열람률 증진을 위한 인센티브 시스템. The information retrieval unit (16) comprises an article search mode (161), a coin search mode (162), and a link connection mode (163).
  5. 제 1항에 있어서;The method of claim 1;
    상기 통계처리부(17)는, 열람률 통계모드(171)와, 코인 정산모드(172), 그리고, 광고기여도 산출모드(173)로 구성됨을 특징으로 하는 온라인 뉴스 열람률 증진을 위한 인센티브 시스템. The statistical processing unit (17), the incentive system for improving the online news reading rate, characterized in that consists of a reading rate statistics mode (171), coin settlement mode (172), and the advertisement contribution calculation mode (173).
  6. 후원자 서버(2)로 하여금, 뉴스기사 운영자 서버(1)에 마련된 기사 검색모드(161)를 통해, 그들이 운영하는 업체 내지 취급하는 물품, 그리고, 경쟁업체에 관련한 인터넷 뉴스의 기사내용을 검색, 선택되게 하는, 관련기사 검색 추출단계(S1);Through the article search mode 161 provided in the news article operator server 1, the sponsor server 2 retrieves and selects the article contents of the company they operate or handles, and the Internet news related to the competitor. Related article search extraction step (S1);
    상기 후원자 서버(2)가 선택한 인터넷 기사에 대한 정보데이터와, 그 기사에 제공할 코인정보 데이터를, 뉴스기사 운영자 서버(1)에 마련된 코인등록 신청부(13)로 전송하여, 상기 선택된 기사에 사이버 코인을 심어줄 것을 요청하는 후원가입 등록단계(S2);The information data about the internet article selected by the sponsor server 2 and the coin information data to be provided to the article are transmitted to the coin registration application unit 13 provided in the news article operator server 1, to the selected article. Sponsored registration step (S2) requesting to plant cyber coins;
    상기 가입된 후원자 서버(2)의 등록정보를, 정보관리부(14)에 마련된 후원자 데이터베이스(141)와, 기사 테이터베이스(143)에 구분, 저장하고, 상기 후원자 서버(2)가 요청한 정보에 따라, 코인관리 운영부(15)의, 코인생성 모드(151)를 통해 사이버 코인을 생성하여, 그 생성된 사이버 코인을, 코인 배치모드(152)를 통해 선택된 기사에 심어놓는 코인 배열단계(S3);Registered information of the subscribing supporter server 2 is classified and stored in the supporter database 141 and the article database 143 provided in the information management unit 14 and according to the information requested by the supporter server 2. A coin arranging step (S3) of generating a cyber coin through the coin generation mode 151 of the coin management operation unit 15 and planting the generated cyber coin in an article selected through the coin batch mode 152;
    뉴스기사 운영자 서버(1)의 자동정보처리부(11)를 통해 유저서버(3)를 온라인 연결시키고, 상기 유저서버(3)에 의한 온라인 가입신청에 따라, 아이디와 패스워드를 발급하여, 그 유저서버(3)를, 기사 열람을 통해 코인적립을 희망하는 회원으로 등록되게 하며, 그 등록된 유저서버(3)의 정보를, 정보관리부(14)의 유저 데이터베이스(142)에 저장, 관리되게 하는 열람회원 가입단계(S4);The user server 3 is connected online through the automatic information processing unit 11 of the news article operator server 1, and in accordance with the online subscription application by the user server 3, an ID and a password are issued and the user server is connected. (3) is retrieved so as to be registered as a member who wishes to accumulate coins through the article reading, and the information of the registered user server 3 is stored and managed in the user database 142 of the information management unit 14 Member registration step (S4);
    상기 열람회원으로 가입된 유저서버(3)를, 로그인을 통해 뉴스기사 운영자 서버(1)에 접속되게 하여, 정보검색부(16)에 마련된 기사 검색모드(161)와, 코인 검색모드(162) 중, 어느 하나의 검색모드를 통해 인터넷 뉴스기사를 검색되게 하고, 검색된 기사 중, 사이버 코인이 심어진 기사 열람시, 그 기사에 심어진 사이버 코인을, 유저서버(3)의 코인수집부(31)를 통해 수거, 적립되게 하는, 기사열람 적립단계(S5);The user server 3 subscribed to the reading member is connected to the news article operator server 1 through login, and the article search mode 161 provided in the information search unit 16 and the coin search mode 162 are provided. Internet news articles are searched through any one of the search modes, and when the article is read, the cyber coins planted in the articles are retrieved, and the coin collecting unit 31 of the user server 3 is searched. Collected, earned through, Article reading earning step (S5);
    상기 유저서버(3)를 통해 이루어진 기사 열람 정보를, 통계처리부(17)에 마련된, 열람률 통계모드(171)와, 코인 정산모드(172), 그리고, 광고기여도 산출모드(173)에 대입하여, 기사의 노출빈도수와, 사이버 코인의 소진율, 그리고, 그에 따른 광고효율을 분석하여, 기사를 통한 광고수익률과, 그 기사를 작성한 기자에게 지급할 기여금을 정산 처리하는 수익률 분석처리단계(S6)를 통해 이루어짐을 특징으로 하는 온라인 뉴스 열람률 증진방법.The article reading information made through the user server 3 is substituted into the reading rate statistical mode 171, the coin settlement mode 172, and the advertisement contribution calculation mode 173 provided in the statistical processing unit 17. , Analyzing the exposure frequency of the article, the exhaustion rate of the cyber coin, and the advertising efficiency accordingly, and calculating the rate of return through the article and the contribution to pay the reporter who created the article. How to increase the online news reading rate, characterized in that through the.
  7. 제 6항에 있어서;The method of claim 6;
    상기 후원가입 등록단계(S2)에 있어, 후원자 서버(2)가, 코인등록 신청부(13)로 전송, 제공하는 코인정보 데이터는, 기사에 심어질 코인의 총액과, 그 총액에 따른 코인의 단가별 분배량, 그리고, 코인의 노출기간과, 코인 노출대상에 관한 정보를 필수 제공 데이터로 함을 특징으로 하는 온라인 뉴스 열람률 증진방법.In the sponsored subscription registration step (S2), the coin information data transmitted and provided to the coin registration application unit 13 by the sponsor server 2, the total amount of coins to be planted in the article, and the amount of coins according to the total amount The distribution rate by unit price, the exposure period of the coin and information on the target of the coin exposure as essential provided data, the method of increasing the online news reading rate.
  8. 제 5항에 있어서;The method of claim 5;
    상기 코인배열 단계(S3)는, 노출대상 설정모드(153)를 통해, 기사에 심어진 사이버 코인을 수거, 적립할 수 있는, 유저서버(3)의 자격요건을 설정하고, 노출기간 설정모드(154)를 통해, 그 기사에 심어진 사이버 코인을 수거, 적립할 수 있는 기간을 더 설정함을 특징으로 하는 온라인 뉴스 열람률 증진방법.The coin arrangement step (S3), through the exposure target setting mode 153, sets the qualification requirements of the user server 3, which can collect and accumulate the cyber coins planted in the article, and set the exposure period setting mode 154. ), And further sets the period for collecting and accumulating the cyber coins planted in the article.
  9. 제 5항에 있어서;The method of claim 5;
    상기 기사열람 적립단계(S5)를 통해 사이버 코인을 수거, 적립한 유저서버(3)는, 그 적립된 사이버 코인을, 유저서버(3)에 마련된 사용 선택모드(312)와, 기부 선택모드(313) 중, 어느 하나의 선택모드를 통해, 적립된 사이버 코인의 활용 방안을 선택하게 됨을 특징으로 하는 온라인 뉴스 열람률 증진방법.The user server 3 that collects and accumulates the cyber coins through the article reading accumulation step S5 may use the accumulated cyber coins in the use selection mode 312 provided in the user server 3 and the donation selection mode ( 313), through one of the selection mode, the online news reading rate enhancement method, characterized in that for selecting the method of utilizing the accumulated cyber coins.
PCT/KR2011/003718 2010-05-20 2011-05-19 Incentive system for increasing viewing rate of online news, and method for increasing viewing rate of online news using same system WO2011145900A2 (en)

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