WO2010068061A3 - Method and system for providing advertising using keywords following set rules or keywords sold following set rules - Google Patents

Method and system for providing advertising using keywords following set rules or keywords sold following set rules Download PDF

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Publication number
WO2010068061A3
WO2010068061A3 PCT/KR2009/007426 KR2009007426W WO2010068061A3 WO 2010068061 A3 WO2010068061 A3 WO 2010068061A3 KR 2009007426 W KR2009007426 W KR 2009007426W WO 2010068061 A3 WO2010068061 A3 WO 2010068061A3
Authority
WO
WIPO (PCT)
Prior art keywords
keywords
following set
set rules
sold
providing advertising
Prior art date
Application number
PCT/KR2009/007426
Other languages
French (fr)
Korean (ko)
Other versions
WO2010068061A2 (en
Inventor
김동욱
이윤식
이건수
Original Assignee
엔에이치엔비즈니스플랫폼 주식회사
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 엔에이치엔비즈니스플랫폼 주식회사 filed Critical 엔에이치엔비즈니스플랫폼 주식회사
Publication of WO2010068061A2 publication Critical patent/WO2010068061A2/en
Publication of WO2010068061A3 publication Critical patent/WO2010068061A3/en

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/951—Indexing; Web crawling techniques
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]

Landscapes

  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Theoretical Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Databases & Information Systems (AREA)
  • General Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Economics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Data Mining & Analysis (AREA)
  • General Engineering & Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Retrieval, Db Structures And Fs Structures Therefor (AREA)

Abstract

Disclosed are a method and system for providing advertising using keywords following set rules or keywords sold following set rules. The advertising-provision method comprises the steps of: checking a character string input by an advertiser; checking a keyword-matching engine selected by the advertiser from among a plurality of keyword-matching engines checking for matches between character strings by mutually different rules; and storing the character string in an association with the selected keyword-matching engine.
PCT/KR2009/007426 2008-12-12 2009-12-11 Method and system for providing advertising using keywords following set rules or keywords sold following set rules WO2010068061A2 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
KR1020080126630A KR20100067994A (en) 2008-12-12 2008-12-12 Method and system for providing advertisement using keyword according to regular rule or keyword that sold according to regular rule
KR10-2008-0126630 2008-12-12

Publications (2)

Publication Number Publication Date
WO2010068061A2 WO2010068061A2 (en) 2010-06-17
WO2010068061A3 true WO2010068061A3 (en) 2010-09-10

Family

ID=42243237

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/KR2009/007426 WO2010068061A2 (en) 2008-12-12 2009-12-11 Method and system for providing advertising using keywords following set rules or keywords sold following set rules

Country Status (2)

Country Link
KR (1) KR20100067994A (en)
WO (1) WO2010068061A2 (en)

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR100512495B1 (en) * 2004-03-19 2005-09-06 엔에이치엔(주) An internet search engine system for providing personal advertising service by using unique identification of individuals and a method thereof
KR100684337B1 (en) * 2005-06-13 2007-02-20 박종수 Keyward broadcasting system using the retrival engine and method thereof
KR100795304B1 (en) * 2007-05-16 2008-01-15 박정규 System for providing advertisements related to user's keyword using extended keywords, advertisement providing server, terminal and method thereof
KR20080011877A (en) * 2006-08-01 2008-02-11 정은숙 System for internet advertisement by monitoring keywords and the method thereof

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR100512495B1 (en) * 2004-03-19 2005-09-06 엔에이치엔(주) An internet search engine system for providing personal advertising service by using unique identification of individuals and a method thereof
KR100684337B1 (en) * 2005-06-13 2007-02-20 박종수 Keyward broadcasting system using the retrival engine and method thereof
KR20080011877A (en) * 2006-08-01 2008-02-11 정은숙 System for internet advertisement by monitoring keywords and the method thereof
KR100795304B1 (en) * 2007-05-16 2008-01-15 박정규 System for providing advertisements related to user's keyword using extended keywords, advertisement providing server, terminal and method thereof

Also Published As

Publication number Publication date
KR20100067994A (en) 2010-06-22
WO2010068061A2 (en) 2010-06-17

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