WO2009117275A3 - System and method for optimizing product development portfolios and aligning product, brand, and information technology strategies - Google Patents

System and method for optimizing product development portfolios and aligning product, brand, and information technology strategies Download PDF

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Publication number
WO2009117275A3
WO2009117275A3 PCT/US2009/036574 US2009036574W WO2009117275A3 WO 2009117275 A3 WO2009117275 A3 WO 2009117275A3 US 2009036574 W US2009036574 W US 2009036574W WO 2009117275 A3 WO2009117275 A3 WO 2009117275A3
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WO
WIPO (PCT)
Prior art keywords
product
portfolios
strategy
brand
optimizing
Prior art date
Application number
PCT/US2009/036574
Other languages
French (fr)
Other versions
WO2009117275A2 (en
Inventor
Steven M. Cristol
Original Assignee
Cristol Steven M
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Cristol Steven M filed Critical Cristol Steven M
Publication of WO2009117275A2 publication Critical patent/WO2009117275A2/en
Publication of WO2009117275A3 publication Critical patent/WO2009117275A3/en

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/06—Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling

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  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Human Resources & Organizations (AREA)
  • Strategic Management (AREA)
  • Economics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Educational Administration (AREA)
  • Game Theory and Decision Science (AREA)
  • Development Economics (AREA)
  • Marketing (AREA)
  • Operations Research (AREA)
  • Quality & Reliability (AREA)
  • Tourism & Hospitality (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Financial Or Insurance-Related Operations Such As Payment And Settlement (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

Business and software methods are described for cost-effectively optimizing product development portfolios, services development portfolios, and IT (information technology) portfolios, accelerating market entry, and optimizing alignment between product strategy, IT strategy, and brand strategy. Product and service attributes are characterized, categorized, and prioritized with numerical values amenable to statistical analysis of each assessed product development/IT initiative in terms of alignment with ideal customer experience and potential competitive impact relative to the resources and risks required to bring each initiative to market. Methods further include prioritization in the form of applied decision intelligence tools to allow an organization to reach better-informed judgments concerning resource allocation to develop, maintain, or optimize a given product or service portfolio or IT portfolio to improve business performance, increase market impact, and build brand equity.
PCT/US2009/036574 2008-03-19 2009-03-09 System and method for optimizing product development portfolios and aligning product, brand, and information technology strategies WO2009117275A2 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US3800608P 2008-03-19 2008-03-19
US61/038,006 2008-03-19

Publications (2)

Publication Number Publication Date
WO2009117275A2 WO2009117275A2 (en) 2009-09-24
WO2009117275A3 true WO2009117275A3 (en) 2009-12-23

Family

ID=41091464

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2009/036574 WO2009117275A2 (en) 2008-03-19 2009-03-09 System and method for optimizing product development portfolios and aligning product, brand, and information technology strategies

Country Status (1)

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WO (1) WO2009117275A2 (en)

Families Citing this family (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2016122481A1 (en) * 2015-01-28 2016-08-04 Hewlett Packard Enterprise Development Lp Product portfolio rationalization
US20210012288A1 (en) * 2019-07-11 2021-01-14 David Mroczka Method and system for guidance of artificial intelligence and human agent teaming

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20040068431A1 (en) * 2002-10-07 2004-04-08 Gartner, Inc. Methods and systems for evaluation of business performance
US20040093296A1 (en) * 2002-04-30 2004-05-13 Phelan William L. Marketing optimization system
US20050256844A1 (en) * 2004-02-14 2005-11-17 Cristol Steven M Business method for integrating and aligning product development and brand strategy
US20070192170A1 (en) * 2004-02-14 2007-08-16 Cristol Steven M System and method for optimizing product development portfolios and integrating product strategy with brand strategy

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20040093296A1 (en) * 2002-04-30 2004-05-13 Phelan William L. Marketing optimization system
US20040068431A1 (en) * 2002-10-07 2004-04-08 Gartner, Inc. Methods and systems for evaluation of business performance
US20050256844A1 (en) * 2004-02-14 2005-11-17 Cristol Steven M Business method for integrating and aligning product development and brand strategy
US20070192170A1 (en) * 2004-02-14 2007-08-16 Cristol Steven M System and method for optimizing product development portfolios and integrating product strategy with brand strategy

Also Published As

Publication number Publication date
WO2009117275A2 (en) 2009-09-24

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