WO2009060829A1 - 広告提示方法、広告提示システム及びプログラム - Google Patents

広告提示方法、広告提示システム及びプログラム Download PDF

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Publication number
WO2009060829A1
WO2009060829A1 PCT/JP2008/070044 JP2008070044W WO2009060829A1 WO 2009060829 A1 WO2009060829 A1 WO 2009060829A1 JP 2008070044 W JP2008070044 W JP 2008070044W WO 2009060829 A1 WO2009060829 A1 WO 2009060829A1
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WO
WIPO (PCT)
Prior art keywords
advertisement presentation
program
advertisement
user
presentation method
Prior art date
Application number
PCT/JP2008/070044
Other languages
English (en)
French (fr)
Inventor
Hironori Mizuguchi
Dai Kusui
Masaaki Tsuchida
Kenji Tateishi
Haruka Saitou
Original Assignee
Nec Corporation
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Nec Corporation filed Critical Nec Corporation
Priority to JP2009540045A priority Critical patent/JP5229504B2/ja
Publication of WO2009060829A1 publication Critical patent/WO2009060829A1/ja

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce

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  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Economics (AREA)
  • Finance (AREA)
  • Marketing (AREA)
  • Strategic Management (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
  • Information Retrieval, Db Structures And Fs Structures Therefor (AREA)

Abstract

広告提示方法であって、対象物を評価する表現を含む評判情報とユーザの属性情報とに基づいて、対象物に関する広告の前記ユーザに対する適合度を計算し、適合度に基づいて、ユーザに提示する広告を選択することを特徴とする。
PCT/JP2008/070044 2007-11-05 2008-11-04 広告提示方法、広告提示システム及びプログラム WO2009060829A1 (ja)

Priority Applications (1)

Application Number Priority Date Filing Date Title
JP2009540045A JP5229504B2 (ja) 2007-11-05 2008-11-04 広告提示方法、広告提示システム及びプログラム

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
JP2007-287091 2007-11-05
JP2007287091 2007-11-05

Publications (1)

Publication Number Publication Date
WO2009060829A1 true WO2009060829A1 (ja) 2009-05-14

Family

ID=40625719

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/JP2008/070044 WO2009060829A1 (ja) 2007-11-05 2008-11-04 広告提示方法、広告提示システム及びプログラム

Country Status (2)

Country Link
JP (1) JP5229504B2 (ja)
WO (1) WO2009060829A1 (ja)

Cited By (8)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2011086056A (ja) * 2009-10-14 2011-04-28 Kinki Univ 情報処理装置、情報処理方法、およびプログラム
JP2013145428A (ja) * 2012-01-13 2013-07-25 Toyota Motor Corp 情報提供装置
WO2014155683A1 (ja) * 2013-03-29 2014-10-02 楽天株式会社 情報処理装置、情報処理方法、及び情報処理プログラム
JP2016015162A (ja) * 2015-09-18 2016-01-28 ヤフー株式会社 レコメンド装置、レコメンド方法及びレコメンドプログラム
US9740681B2 (en) 2012-04-25 2017-08-22 International Business Machines Corporation Method for classifying pieces of text on basis of evaluation polarity, computer program product, and computer
JP2017168110A (ja) * 2017-04-12 2017-09-21 ヤフー株式会社 情報処理装置、情報処理方法、および情報処理プログラム
US10467650B2 (en) 2014-09-19 2019-11-05 Yahoo Japan Corporation Information processing apparatus, information processing method, and non-transitory computer readable storage medium
JP2020047120A (ja) * 2018-09-20 2020-03-26 Ｚホールディングス株式会社 決定装置、決定方法及び決定プログラム

Families Citing this family (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2017213278A1 (ko) * 2016-06-09 2017-12-14 주식회사 비엔알아이 분석 대상의 속성 분석 시스템 및 방법 그리고, 방법에 대한 컴퓨터프로그램을 저장한 기록 매체

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JPH10301946A (ja) * 1997-04-24 1998-11-13 Fujitsu Ltd 情報提供装置
JP2001265810A (ja) * 2000-03-17 2001-09-28 Nippon Telegraph & Telephone West Corp 属性別広告提示方法および装置
JP2007274468A (ja) * 2006-03-31 2007-10-18 Ntt Docomo Inc 広告配信システム及び広告配信方法

Family Cites Families (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP3946706B2 (ja) * 2004-03-29 2007-07-18 有限会社フジモト・リサーチパーク 情報処理装置およびプログラム
JP2007206876A (ja) * 2006-01-31 2007-08-16 Nifty Corp ネットワークサービスにおける広告配信システム
JP2007272660A (ja) * 2006-03-31 2007-10-18 Ntt Docomo Inc 広告配信システム及び広告配信方法

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JPH10301946A (ja) * 1997-04-24 1998-11-13 Fujitsu Ltd 情報提供装置
JP2001265810A (ja) * 2000-03-17 2001-09-28 Nippon Telegraph & Telephone West Corp 属性別広告提示方法および装置
JP2007274468A (ja) * 2006-03-31 2007-10-18 Ntt Docomo Inc 広告配信システム及び広告配信方法

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
NORIAKI SAITO: "BBS ni yoru OneToOne Marketing Shien System no Teian", IPSJ SIG NOTES, vol. 2002, no. 47, 24 August 2002 (2002-08-24), pages 27 - 32 *

Cited By (8)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2011086056A (ja) * 2009-10-14 2011-04-28 Kinki Univ 情報処理装置、情報処理方法、およびプログラム
JP2013145428A (ja) * 2012-01-13 2013-07-25 Toyota Motor Corp 情報提供装置
US9740681B2 (en) 2012-04-25 2017-08-22 International Business Machines Corporation Method for classifying pieces of text on basis of evaluation polarity, computer program product, and computer
WO2014155683A1 (ja) * 2013-03-29 2014-10-02 楽天株式会社 情報処理装置、情報処理方法、及び情報処理プログラム
US10467650B2 (en) 2014-09-19 2019-11-05 Yahoo Japan Corporation Information processing apparatus, information processing method, and non-transitory computer readable storage medium
JP2016015162A (ja) * 2015-09-18 2016-01-28 ヤフー株式会社 レコメンド装置、レコメンド方法及びレコメンドプログラム
JP2017168110A (ja) * 2017-04-12 2017-09-21 ヤフー株式会社 情報処理装置、情報処理方法、および情報処理プログラム
JP2020047120A (ja) * 2018-09-20 2020-03-26 Ｚホールディングス株式会社 決定装置、決定方法及び決定プログラム

Also Published As

Publication number Publication date
JPWO2009060829A1 (ja) 2011-03-24
JP5229504B2 (ja) 2013-07-03

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