WO2008059692A1 - Advertisement information offering method, advertisement information offering system and advertisement information offering program - Google Patents

Advertisement information offering method, advertisement information offering system and advertisement information offering program Download PDF

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Publication number
WO2008059692A1
WO2008059692A1 PCT/JP2007/070375 JP2007070375W WO2008059692A1 WO 2008059692 A1 WO2008059692 A1 WO 2008059692A1 JP 2007070375 W JP2007070375 W JP 2007070375W WO 2008059692 A1 WO2008059692 A1 WO 2008059692A1
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WO
WIPO (PCT)
Prior art keywords
information
user
advertisement information
advertisement
behavior history
Prior art date
Application number
PCT/JP2007/070375
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French (fr)
Japanese (ja)
Inventor
Hajime Hotta
Original Assignee
Hajime Hotta
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
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Publication date
Application filed by Hajime Hotta filed Critical Hajime Hotta
Priority to JP2008544099A priority Critical patent/JPWO2008059692A1/en
Publication of WO2008059692A1 publication Critical patent/WO2008059692A1/en

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • Advertisement information providing method advertisement information providing system, and advertisement information providing program technical field
  • the present invention relates to an advertisement information providing method, an advertisement information providing system, and an advertisement information providing program for providing advertisement information to a communication terminal.
  • an advertisement information providing method By using information related to a related party such as a friend, the user's
  • the present invention relates to a method for providing advertisement information that can provide advertisement information reflecting potential preferences and enhance its effectiveness.
  • advertisement information also referred to as advertisement information distribution
  • communication terminals such as computers having a communication function via a communication network such as the Internet
  • advertisement information distribution has been actively performed.
  • the penetration rate of mobile phone terminals and computers has been increasing, and we can expect high advertising effects by providing advertising information.
  • the provision of advertisement information toward a communication terminal is performed by, for example, displaying the advertisement information in an advertisement placement frame configured in a Web page displayed on the communication terminal.
  • a web page for example, a management site such as a portal site, news site, search site, etc.
  • Information on the content of the web page and advertisements on that web page Information about the position and size of the placement frame, information about the contents of the advertisement (advertisement information), etc. are stored in advance.
  • information about the advertisement placement space and advertisement information are transmitted to the communication terminal together with information about the WEB page.
  • Such a web page is sometimes called an advertising page.
  • the contents of the WEB page are displayed on the communication terminal side, and an advertisement placement frame is configured at a predetermined position and a predetermined size in the WEB page.
  • Advertisement information is displayed in the placement frame.
  • Advertising information includes various text information and image information, and simple information about products and services that the advertiser wants to provide is recorded. It's posted! / Then, when the user knows more details about the product! / And clicks (selects) the advertisement information, the detailed information about the advertisement information is displayed, or the advertiser The web page to be managed is displayed. Therefore, the advertising information is selected by the user, and the advertising effect is further enhanced.
  • Advertisement information is often provided by an advertising agency.
  • the advertising agency receives a request for providing advertisement information from the advertiser, and provides the advertisement information to various advertisement placement pages.
  • the advertising effect of the advertisement provision increases with the number of users provided or with the number of times selected by the user after provision.
  • advertisements such as user segmentation advertisements and user behavior marketing advertisements are used so that advertisement information is provided to many users and selected by many users.
  • Information provision methods have been used in the past.
  • the user segmentation advertisement is a method for providing advertisement information according to personal information such as a user's sex, age, or address. Specifically, for example, advertisement information related to “cars” and “sports” that are likely to attract male interest to male users, “clothes” that tend to attract female interest to female users, and so on. This is a method of providing advertisement information related to “cosmetics” and advertisement information according to the age group of older and younger users.
  • user behavior marketing advertising is based on the user's behavior history! /, And the user's preference is estimated and analyzed, and the advertisement information is selectively selected according to the analysis result. It is a way to provide. For example, based on the products that the user purchased in the past in the past, the information on the WEB page that the user browsed, the past keyword search history, etc. [0010] Examples of such advertisement information providing methods include those disclosed in Patent Documents 1 and 2, for example.
  • Patent Document 1 No. 00-077646
  • Patent Document 2 Japanese Patent Application Laid-Open No. 11 282393
  • the type of advertisement information provided by the user segmentation advertisement is also fixed. Also provided by user behavior marketing advertisements, where the user's behavior history will not fluctuate significantly if the user tends to browse the same web page or purchase the same kind of product or power The advertisement information that is made is also fixed. Therefore, the provision of advertisement information through user segmentation advertisements and user behavior marketing advertisements has the problem that the advertisement information provided does not change, and the user's interest in advertisement information cannot continue to be attracted. Of course, if the user's interest cannot be attracted, the advertisement information will not be selected, and the advertising effectiveness will be reduced.
  • advertisement information is selected and provided based on the user's personal information and the user's own action history, and therefore is directly related to the user's personality and behavior. In other words, there is a tendency to provide advertising information that is related to the content, in other words, advertising information based on obvious preferences.
  • the user may have a potential preference other than an explicit preference.
  • This potential preference is a preference that the user himself / herself is not aware of, and that potentially attracts the user's own interest.
  • Such potential preferences do not appear in the user's own personality or behavior, but often appear in “friend preferences” in an indirect relationship with the user.
  • the present invention has been made in view of the above circumstances, and is intended to provide advertisement information that reflects potential preferences as well as explicit preferences to users who use communication terminals.
  • the advertising information provision method, the advertising information provision system, and the advertising information provision system that can maintain the high advertising effect by providing users with a variety of advertising information while revealing new preferences of users with high accuracy
  • An example is to provide an advertising information provision program.
  • an advertisement information providing method includes a step of acquiring user information for identifying a user of a communication terminal, and user information and use Based on a registration database constructed by correlating related party information for identifying related parties and related party action history information for indexing the related party's action history! /, The step of extracting related party action history information corresponding to the related party action history, and the first advertisement from the advertisement information database storing a plurality of pieces of advertisement information based on the extracted related party action history information Extracting the information, and providing the extracted first advertisement information to the communication terminal.
  • the first advertisement information is extracted based on the related party action history information indicating the related person's action history, it is possible to extract the advertisement information reflecting the user's potential preference.
  • advertising information that reflects potential preferences, it can contribute to the realization of potential preferences of users, and can also be used to discover new preferences of users.
  • the probability that the advertisement information is selected by the user can be increased, and a high advertising effect can be obtained.
  • the user's personal information and behavior history are not related. Since advertisement information is provided based on the behavior history of the person in charge, it is possible to provide a variety of advertisement information while attracting a certain interest of the user.
  • the related party action history information is information indicating the past action history of the related person.
  • search history information information indicating the past action history of the related person.
  • search history information Information on keywords included in web pages browsed in the past (browsing history information) and information on products purchased using the Internet in the past (product purchase history information).
  • the user information may be anything that can identify the user who uses the communication terminal.
  • user ID (identification) information registered in advance or an e-mail address of the user may be used. It may be terminal ro information for identifying the communication terminal used by the user.
  • the related party information is information correlated with the user information, and may be any information that can identify the related party.
  • the related party ro information or the e-mail address of the related party may be used. It can be! /, And of course the terminal ID can be used to identify the communication terminal used by the parties involved! /.
  • SNS social 'network' service
  • the number of users who register their own information (user information) and related party information in the registration database on SNS has increased rapidly in recent years, and the advertisement information providing method according to the present invention using these registration databases. By realizing the above, it will be possible to provide advertising information that matches the potential preferences to more users.
  • the advertisement information providing method according to the present invention can be realized using a registration database related to users of an auction site, shopping site, news distribution site, etc. using the Internet.
  • the registration database by the favorite registration of blogs (i.e., registration of other blogs to their blog by the blog publisher), the blog publisher and other blog publishers are set as related parties. By doing so, the method according to the present invention can be realized.
  • a related person generally refers to a related person (direct related person) registered by a user as a related person. This means, of course, those related to the direct related parties (indirect related parties) and even those related to the chain.
  • related parties may include friends, mere acquaintances, and persons who have had some kind of transaction in the past. For example, those who buy and sell at the Internet auction site, sellers and purchasers of the Internet shopping site, those who purchase the same type of products at the site, the blog opener and readers, the same theme on the Internet bulletin board The persons who exchanged opinions on the above may be considered as the relationship between users and related parties.
  • This registration database is not limited to a single database. In other words, even if the user information of one user and the user information of other users are stored in different databases, the user 1 and other users have friendships (internets). If there is a relationship between the customer information and the related party information, the transaction information on the online auction site and the relationship between the seller and purchaser of the Internet shopping site) It is included in the gist of the present invention.
  • “Constructed in association with each other” means that user information and related party information are pre-associated with each other, or “not related in advance but related when advertisement information is provided” Including "when done”.
  • the method further includes a step of extracting closeness information indicating the closeness between the user and the related person based on the user information.
  • the advertisement information extracting step the closeness information and the related party action history information are included.
  • the first advertisement information may be extracted based on the above.
  • the potential preference of the user can be further reflected in the advertisement information extracted based on the familiarity information and the related person history information. If advertising information reflecting potential preferences is provided to users, the effectiveness of advertising to users can be enhanced.
  • the intimacy information is information indicating the closeness (intimacy) between the user and the related party.
  • the intimacy with the related party is evaluated by the user himself with a stepwise numerical value. It may be.
  • the intimacy of the slowest related party who has the highest intimacy of the first registered related party is highest. It can also be set low.
  • An advertisement information providing method includes a step of acquiring user information for identifying a user of a communication terminal, and identifying user information and a related party of the user. The step of recognizing the number of related parties of the user based on the registration database constructed by associating the related party information for separation with each other, and when the number of related parties exceeds a predetermined number, Providing second advertising information to the destination.
  • the advertisement information is set according to the number of related parties of the user. It is possible to judge whether to provide or not, and it is possible to selectively and efficiently provide advertising information only to those who have a large number of related parties. If it is configured to provide the second advertisement information even to the users concerned, a large amount of advertisement information can be provided efficiently. If the second advertisement information attracts the user's interest, the advertisement information can be efficiently provided to a large number of suppliers who will exhibit a certain interest.
  • the number of related parties may be limited to the number of direct related parties of the user, but may include the number of indirect related parties and the number of linked related parties.
  • the second advertisement information may be based on a user segmentation advertisement or a user behavior marketing advertisement technique.
  • the predetermined number is a concept including "a certain number of people" and "a certain ratio" with respect to the necessary number of second advertisement information to be provided. For example, if the required number of second advertisement information is 500 and the fixed ratio is 10%, the second advertisement information is provided to communication terminals of users who have more than 50 parties. Is done.
  • the above "user” includes “a plurality of users", and the “number of related persons” is a concept including "the total number of related persons of a plurality of users". For example, if the required number of second advertisement information is 500 and the fixed ratio is 10%, the communication terminal of one user with 30 people and the number of other people with 20 people It is also included in the gist of the present invention that the second advertisement information is provided to the communication terminal of the user.
  • An advertisement information providing method as still another exemplary aspect of the present invention includes a step of acquiring user information for identifying a user of a communication terminal, and the communication terminal from the communication terminal to the communication terminal in advance. Get selection information indicating that the provided second advertisement information has been selected And the second advertisement based on the registration database constructed by correlating the user information and the related party information for identifying the related party of the user when the selection information is acquired. Providing information to the user's stakeholders.
  • the second advertisement information selected by the user may have a potential interest in the user's party (that is, the second advertisement information). It can contribute to the realization of potential thoughts of related parties, and can also be used to discover new preferences of related parties. As a result, it is possible to increase the probability that the second advertisement information is selected by the related parties, and it is possible to obtain a high! / Advertising effect.
  • the second advertising information is further propagated to the related party's related party (indirect related party). If configured in this way, the advertisement information can be efficiently provided so that the second advertisement information is sequentially propagated to a provider who will have a certain interest in the second advertisement information.
  • An advertisement information providing method as still another exemplary aspect of the present invention includes a step of acquiring user information for identifying a user of a communication terminal, and identifying user information and a related party of the user. Based on a registration database constructed by correlating related party information and related party action history information that indicates the related party's action history.
  • a step of extracting history information a step of extracting first advertisement information from an advertisement information database storing a plurality of advertisement information based on the extracted participant behavior history information, and a registration database. Based on the second advertisement information different from the first advertisement information and the extracted first advertisement information when the number of participants is greater than or equal to a predetermined number. At least Having the steps of: providing toward the deviation or the other to the communication terminal.
  • the number of related parties of the user is a predetermined number or more, at least one of the first advertisement information and the second advertisement information is provided to the communication terminal as necessary.
  • the scope of selection of advertisement information to be provided can be expanded. For example, if advertisement information that should be distributed in a short time to a large number of providers is determined as second advertisement information (hereinafter, such advertisement information is referred to as propagation-distributed advertisement information), the user In It is possible to select whether to provide advertising information (first advertising information) that reflects potential preferences or to provide propagation and distribution advertising information (second advertising information).
  • the provision rate includes the ratio of the display size of each advertisement information on the communication terminal, the ratio of the provision time of each advertisement information within a predetermined time, and the ratio of the number of times each advertisement information is provided within a predetermined total number of provisions It is.
  • An advertisement information providing method as still another exemplary aspect of the present invention includes a step of acquiring user information for identifying a user of a communication terminal, and identifying user information and a related party of the user. Based on a registration database constructed by correlating related party information and related party action history information that indicates the related party's action history. A step of extracting history information, a step of extracting first advertisement information from an advertisement information database storing a plurality of pieces of advertisement information based on the extracted participant behavior history information, and using Providing to the communication terminal at least one of the second advertisement information and the first advertisement information that are transmitted in advance to the parties concerned and selected by the parties.
  • the first advertisement information and the second advertisement information can be provided to the communication terminal as necessary, it is possible to select the advertisement information to be provided.
  • the room can be expanded.
  • the propagation distribution type advertisement information (second advertisement information) already selected by the related parties is provided to the user, or the advertisement information (first advertisement information) reflecting the potential preference is provided to the user.
  • the advertisement information (first advertisement information) reflecting the potential preference is provided to the user.
  • the provision rate includes the ratio of the display size of each advertisement information on the communication terminal, the ratio of the provision time of each advertisement information within a predetermined time, and the ratio of the number of times each advertisement information is provided within a predetermined total number of provisions. It is.
  • An advertisement information providing system as still another exemplary aspect of the present invention provides a communication terminal.
  • User information acquisition means for acquiring user information for identifying users, related party information for identifying user information and related parties of users, and related party behavior index
  • a stakeholder behavior history information extracting means for extracting stakeholder behavior history information corresponding to the behavior history of the stakeholder of the user based on a registration database constructed in association with the history information;
  • the first advertisement information extraction means for extracting the first advertisement information from the advertisement information database storing a plurality of advertisement information based on the related party behavior history information, and the number of users related to the user based on the registration database At least one of the second advertising information different from the first advertising information and the extracted first advertising information when the number of interested parties is equal to or greater than a predetermined number.
  • One communication terminal And advertisement information providing means for providing the information.
  • An advertisement information providing program includes a computer, a user information acquisition unit for acquiring user information for identifying a user of a communication terminal, user information, and Based on the registration database constructed by correlating the related party information for identifying the related party of the user and the related party action history information indicating the action history of the related party, The related party action history information extracting means for extracting the related party action history information corresponding to the action history of the first, from the advertisement information database storing a plurality of advertisement information based on the extracted related party action history information, the first The first advertisement information extracting means for extracting advertisement information, the number-of-participant recognition means for recognizing the number of related parties of the user based on the registration database, and the first The advertising information It serves as an advertisement information providing means for providing at least one of the second advertisement information different from the information and the extracted first advertisement information to the communication terminal.
  • the present invention it is possible to provide advertisement information that reflects not only an apparent preference but also a potential preference to the user of the communication terminal, and the user's new preference can be accurately obtained.
  • the power to manifest is S.
  • a lot of advertising information in a short period of time It can also be efficiently provided to a provider who will have a certain interest in advertisement information.
  • FIG. 1 is a schematic block diagram showing an overall configuration including the advertisement information providing system S 1 and other components that cooperate with the advertisement information providing system S 1 for providing advertisement information.
  • the advertisement information providing system S 1 is roughly configured to have a management server 4 and is connected to a user computer 2 as a communication terminal and an advertiser server 6 via the Internet W.
  • the management server 4 constituting the advertisement information providing system S1 has the ability to function as the SNS site 7 (see also Fig. 3).
  • the SNS server that demonstrates its function is configured separately from the management server 4! /, Even! /.
  • the management server 4 does not function as an SNS site 7 but also functions as an Internet auction site, an Internet shopping site, a news distribution site, etc. Yo!
  • FIG. 2 is a diagram showing a schematic configuration of the user computer 2.
  • the user computer 2 is a personal computer used by a user who uses an SNS site, which will be described later, and includes a display unit 2a, a housing 2b, a mouse 2c, and a keyboard 2d as shown in FIG. .
  • the user is registered in the registration database 4e in the management server 4 (see also FIG. 6).
  • the user computer 2 can transmit and receive information to and from the management server 4 and the advertiser server 6 via the Internet W, and has a function of accessing various servers connected via the Internet W. It also has the function of displaying information (WEB page information) about WEB pages stored in various servers on its display unit 2a as WEB pages by browser software. Further, by clicking and selecting the information displayed on the display unit 2a (for example, advertisement information described later) with the mouse 2c, other information linked to the information (for example, details linked to the advertisement information). Information)) can also be displayed on the display 2a. As shown in FIG.
  • the management server 4 includes a CPU 4b as an arithmetic processing device, a hard disk 4c as a storage device, and a memory 4d as information holding means in a housing 4a. Information can be sent to and received from user computer 2 and advertiser server 6 via the Internet W.
  • the CPU 4b of the management server 4 is based on instructions of a program 4g described later! /, Based on instructions of the user information acquisition means 5a, user action history information extraction means 5b, friend action history information extraction means (related party). Action history information extraction means) 5c, familiarity information extraction means 5d, first advertisement information extraction means 5e, number of friends recognition means (number of related parties recognition means) 5f, function as advertisement information provision means Details will be described later.
  • the propagation-type advertisement information is advertisement information that is provided to a friend (related party) of the user when selected by the user.
  • Propagation-type advertisement information is, for example, an advertisement set as propagation-type advertisement information in advance by the administrator of the management server 4 from among a plurality of advertisement information registered in the advertisement information database 4f (see also FIG. 7). Information is provided, and the number of friends is provided to a specified number (three) or more of friends.
  • propagating advertisement information (second advertisement information) is advertisement information provided to a friend when selected by the user in the same manner as propagating advertisement information.
  • Propagated advertising information refers to propagating advertising information that is provided to a user's friend and provided to the user when the friend selects it.
  • An SNS site 7 is constructed on the hard disk 4c of the management server 4, and a certain area of the hard disk 4c is allocated to the SNS site 7.
  • the user information input screen 2e is displayed on the display part 2a of the user computer 2 as shown in FIG.
  • a user information input unit 2f and a send button 2g are arranged. Then, when the user inputs user information (for example, User I Hakuho, which will be described later) to the user information input unit 2f, and selects the send button 2g using the mouse 2c, FIG. As shown, an initial page 7d is displayed on the display unit 2a of the user computer 2. In the initial page 7d, an information placement frame 7a, a friend placement frame (related party placement frame) 7b, and an advertisement placement frame 7c are arranged on the display screen.
  • user information for example, User I Hakuho, which will be described later
  • the information frame 7a on the initial page 7d has its own profile and diary created by the user.
  • the name and photo of a friend who has a friendship with the user are placed in the friend placement frame 7b, and the advertisement information is placed in the advertisement placement frame 7c.
  • the user selects the friend's name or photo posted in the friend posting frame 7b with the mouse 2c, detailed information of the friend linked to the friend's name or photo (for example, a diary created by a friend) Profile etc.) can be viewed.
  • FIG. 6 shows the data structure of the registration database 4e.
  • the registration database 4e includes user m information (user information) 8 for identifying users, friend I for identifying users' friends I information (related information) 10, intimacy information 12, search history information 14 And they are configured to be associated with each other.
  • the user ro information 8 has user ro information 8a to 8d for each user, and the friend ro information 10 has friend ID information 10a to 10e for each friend.
  • This registration database 4e is a database that stores registration information on the SNS site 7.
  • the management server 4 functions as an Internet auction site, Internet shopping site, news distribution site, etc. The registration information in those sites is stored.
  • User D information 8 is information for identifying a plurality of users registered in the registration database 4e, and different user D information 8a to 8d is allocated to each user. ing.
  • the friend ro information 10 is information indicating other users who have a friendship with the user, and different friend ro information 10a to 10e is allocated to each friend registered as having a friendship with the user. .
  • the friend D information 10 is the same information as the user D information 8 of the friend himself, and is associated with the user m information 8a to 8d of the users who are friends.
  • user B of user B who has a friendship with user A m information 8b ("002"), user C user D information 8c ("003") force user A's friend D information 10a (“002") and 10b ("00 3") are stored in association with the user ro information 8a ("001").
  • the user D information 8a of the user A is stored in the registration database 4e
  • the user D information 8b of the user B who is a friend of the user A is stored in a database different from the registration database 4e. May be.
  • a friend ID indicating that user B is a friend of user A Information 10a may be stored in a further database.
  • the user D information 8 and the friend D information 10 need only be associated with each other.
  • the closeness information 12 and the search history information 14 described later are associated with each other, they do not need to exist in the same database.
  • the association between the user D information 8 and the friend D information 10 need not be “preliminarily”, but it is sufficient if the association is performed when the advertisement information is provided.
  • the words “user” and “friend” are expressions that indicate a mutual relationship and are not expressions that indicate a specific person. That is, when one person is assumed to be a “user”, another person who has a friendship with the user is a “friend”. Therefore, when the “friend” is assumed to be one person, the person becomes the “user”, and the previous “user” is the “friend” of the person.
  • the familiarity information 12 is information representing the familiarity between the user and the friend. For example, when a user registers a plurality of friends and the closeness differs for each friend, the user assigns different closeness information to each friend. In this embodiment, the user's intimacy with the friend is evaluated in 10 levels, and the larger the value, the higher the intimacy.
  • the search history information 14 is information indicating an action history, and stores, for example, information on search keywords searched by the user in the past on the search site. In the present embodiment, it is configured to store only one piece of information of recently searched search keywords. It is configured to store information of a plurality of search keywords searched in the past. It ’s good.
  • the search history information 14a (“stock”) directly associated with “user A” is user behavior history information of user A.
  • the search history information 14b (“divination") directly associated with "user B” is user B's user behavior history information.
  • the search history information 14b (Fortune! /,")
  • user action history information of user B is friend action history information.
  • An advertisement information database 4f for managing a plurality of advertisement information is constructed on the hard disk 4c of the management server 4. As shown in Figure 7, the advertising information database 4f Category information 16, advertisement ro information 18, advertisement information 20, and bid amount information 22, which are configured to be associated with each other! /.
  • the category information 16 is information indicating the classification of the plurality of advertisement information 20, and is determined by the administrator of the management server 4, for example. Then, the advertiser power of the advertisement information 20 is registered in the advertisement information database 4f after judging the power of which the advertisement information belongs to which category. Also, in this embodiment, the advertisement information is classified into four categories, category information 16a to 16d.
  • the advertisement m information 18 is information for identifying a plurality of advertisement information 20. Advertisement I Hakuho
  • the advertisement ro information 18 is assigned different identification information for each advertisement information. Therefore, if the advertisement ro information 18 is obtained, the corresponding advertisement information 20 can be extracted based on the advertisement ro information 18. ing.
  • the advertisement information 20 is information to be placed in the advertisement placement frame 7c of the initial page 7d.
  • the advertisement information 20 is linked to an advertiser page (described later) managed by the advertiser and includes simple information such as “delicious” and “cheap” regarding the advertiser.
  • the advertiser page as the link destination is displayed on the display part 2a of the user computer 2, and more detailed information is displayed. Information can be provided to users.
  • the bid price information 22 is information for indicating the amount of advertising expenses charged to the advertiser every time the advertisement information 20 is selected by the user. It is shown.
  • the bid price information 22 is used to determine the placement of the advertising information in the advertising space 7c on the initial page 7d, or when the number of advertising information 20 that can be posted in the advertising space 7c is limited. It is an indicator for deciding whether or not to advertise advertisement information.
  • the advertisement information with the highest bid amount can be placed in the advertisement placement frame 7c in order from the top, or the advertisement information with the higher bid amount can be placed larger than the other advertisement information.
  • the billing timing may be when the advertisement information 20 is provided to the user and placed in the advertising space 7c on the initial page 7d. it can.
  • the hard disk 4c of the management server 4 stores a program 4g as an advertisement posting program.
  • the program 4g causes the CPU 4b of the management server 4 to function as user information acquisition means 5a for acquiring user D information 8.
  • the CPU 4b of the management server 4 has a function that allows the user to enter the user information input section 2f of the user information input screen 2e using the user computer 2 and acquire the transmitted user I information 8 To do.
  • the program 4g causes the CPU 4b of the management server 4 to function as user behavior history information extraction means 5b that extracts user behavior history information. For example, when the user D information 8a ("001") is acquired, the CPU 4b of the management server 4 recognizes that it is the user power ⁇ user A "based on the registration database 4e. A function to extract the search history information 14a ("stock") of "A" as user behavior history information is exhibited.
  • the program 4g causes the CPU 4b of the management server 4 to function as friend action history information extraction means 5c that extracts friend action history information.
  • friend action history information extraction means 5c that extracts friend action history information.
  • the program 4g causes the CPU 4b of the management server 4 to function as familiarity information extracting means 5d that extracts the familiarity information 12. For example, when acquiring the user D information 8a ("001"), the CPU 4b of the management server 4 uses the registration database 4e to obtain the intimacy information 12a ("10") with "user B” The function to extract the intimacy information 12b ("5") with the person C "is provided.
  • the program 4g causes the CPU 4b of the management server 4 to function as first advertisement information extraction means for extracting first advertisement information.
  • the first advertisement information is advertisement information extracted from the advertisement information database 4f based on the extracted user behavior history information, friend history information, and familiarity information 12.
  • the advertisement information 20a to 20c corresponding to the category information 16a ("stock") based on the user action history information of "user A"("stock") It is extracted as the first advertisement information.
  • Further advertisement based on (“Fortune-telling") and (“Movie") which are the action history information (friend action history information) of "Friend B" and "Friend C" who are friends of "User A”
  • Information 20d to 20f and advertisement information 20g to 20i are extracted as the first advertisement information.
  • the number of advertisement information extracted is narrowed down based on familiarity information 12.
  • the six first advertisement information 20d to 20i extracted based on the friend behavior history information is narrowed down to three based on the ratio of the familiarity information 12.
  • the narrowing down is, for example, based on the action history information of “friend B” corresponding to the high intimacy information 12a (“10”) (“divination! /,”)
  • One item may be extracted based on the action history information (“movie”) of “friend C” corresponding to density information 12b (“5”)! /.
  • Advertising information may be extracted in descending order of bid amount.
  • the first advertisement information extracted based on the action history information (“Fortune! /,”) Of “Friend B” is the advertisement information 20g corresponding to the category information 16c (“Fortune”).
  • the advertising information 20g, 20h corresponding to the bid price information 22g, 22h having a higher bid price among ⁇ 20i may be used.
  • the advertisement information 20d corresponding to the high bid amount information 22d may be extracted as the first advertisement information based on the action history information of “friend C”.
  • the program 4g causes the CPU 4b of the management server 4 to function as a friend number recognition means 5f that recognizes the number of friends of the user.
  • the number of friends is the number of direct friends in which the friend D information 10 is registered as having a friendship relationship with the user, and the friend of the user's direct friend (that is, an indirect friend). The total number with the number.
  • the program 4g causes the CPU 4b of the management server 4 to function as advertisement information providing means.
  • the advertisement information providing means uses at least one of the second advertisement information different from the first advertisement information and the extracted first advertisement information as a user computer. Has a function to provide for 2.
  • the advertisement information providing means is directed to the user computer 2. Only the advertisement information extracted based on the first advertisement information, that is, the user action history information and the friend action history information is provided. First advertisement information, that is, advertisement information reflecting the potential preference of user A (advertisement information extracted based on preference of user A's friend) is provided to user computer 2 In addition, the new preferences of User A can be discovered and revealed and contribute to the formation of future preferences.
  • the advertisement information to be provided is selected from a plurality of advertisement information including not only the first advertisement information but also the second advertisement information.
  • the selected advertisement information is provided to the user computer 2.
  • the predetermined number may be set as a fixed ratio to the required number of second advertisement information to be provided. For example, if the required number of second advertisement information is 500 and the predetermined number as a fixed ratio is 10%, users with 50 or more friends will be the recipients of the selected advertisement information .
  • the total number of friends of multiple users for example, the number of friends of "user A” and the number of friends of “user D” It may be configured to be recognized as the sum of In this case, if the sum of the number of friends of “User A” and the number of friends of “User D” is 50 or more, the user computer of “User A” and the user computer of “User D” The selected advertisement information is provided to the computer.
  • the predetermined number is set to 3 as a certain number, and when the number of friends of the user is 3 or more, both the first advertisement information and the second advertisement information are used by the user.
  • Combu It is configured to be distributed to data 2.
  • the configuration may be such that either the first advertisement information or the second advertisement information is provided, or the plurality of first advertisement information and the plurality of second advertisement information. It is also free to configure so that a certain number of advertisement information can be selected and provided from all advertisement information of the advertisement information.
  • the second advertisement information is, for example, the propagation distribution extracted by the method of user segmentation advertisement or user behavior marketing advertisement based on the information of user A acquired by the user information acquisition means 5a. It may be type advertisement information. Providing propagation-distributed advertising information to user A's user computer 2 with more than a specified number of friends, the propagation-distributing advertising information is propagated from user A to many friends. In addition, it is possible to ensure efficient distribution.
  • the second advertisement information (propagation delivery type advertisement information) transmitted to the user computer 2 is further selected by the user A, and the detailed information of the second advertisement information is obtained. It also has the function of providing the second advertisement information to the communication terminal of User A's friend when viewed.
  • the second advertisement information provided to the user computer 2 of the user A is selected by the user A and the detailed information of the advertisement is viewed, the second advertisement information is used. It can be judged that User A's interest was attracted. Then, it can be determined that the second advertisement information is likely to attract the interest of user A's direct friends B, C and indirect friend D, and provided to friends B, C, D. In particular, it is considered that the advertising effect is high. Therefore, when the selection information indicating that the second advertisement information is selected from the user computer 2 is acquired, the advertisement information providing means provides the second advertisement information to the communication terminals of the friends B, C, and D. To do.
  • the advertisement information providing means may provide the advertisement information extracted based on the action history information of the friend of the friend B toward the communication terminal of the friend B . If friend B has more than a certain number of friends, in addition to the advertisement information, advertisement information extracted by the method of user segmentation advertisement or user behavior marketing advertisement based on the information of friend B is also provided May be.
  • advertisement information extracted by the method of user segmentation advertisement or user behavior marketing advertisement based on the information of friend B is also provided May be.
  • the selection information is acquired, the broader range extracted based on the behavior history information of friend B's friend B Advertising information, based on information of friend B, advertising information extracted by user segmentation advertising or user behavior marketing advertising techniques, second advertising information selected by user A, or Either can be provided to friend B's communication terminal.
  • the advertisement information 20 provided to the user computer 2 of the user A and the communication terminal of the friend B is posted in the advertisement placement frame 7c on the display screen of each communication terminal.
  • the advertiser server 6 has a hard disk 6b as a storage device in a housing 6a.
  • the advertiser server 6 is a server managed by the advertiser of the advertisement information, and can send and receive information to and from the user computer 2 and the management server 4 via the Internet W.
  • the hard disk 6b of the advertiser server 6 stores information related to the advertiser page 24 (advertiser page information 24a).
  • the advertiser page 24 is a type of WEB page, and is displayed on the display section 2a of the user converter 2 when the advertisement information 20 posted in the advertisement placement frame 7c is selected by the user.
  • the advertiser page 24 includes detailed information related to the advertisement information 20 as shown in FIG.
  • the search history information 14a ("stock") of "user A” is extracted from the registration database 4e as user action history information by the user action history information extracting means 5b (S. 4)
  • the search history information 14 of the user's friend (“Fortune !,") and ("Movie") are extracted from the registration database 4e as friend action history information by the friend action history information extracting means 5c. (S. 5).
  • Intimacy information 12a (“10") and intimacy information 12b ("5") between the user and friend Is extracted by the familiarity information extracting means 5d (S. 6).
  • the advertisement information 20j is the user segmentation as propagation distribution type advertisement information (second advertisement information) corresponding to user A It is extracted based on the method of advertisement or user behavior marketing type advertisement (S.11). Then, the extracted first advertisement information (20a, 20b, 2 Od, 20g, 20h) and second advertisement information 20j are provided to the user computer 2 by the advertisement information providing means 3 ⁇ 4 (S. 12 ).
  • the second advertisement information is not extracted and the first advertisement information (20a, 20b, 20d, 20g, 20h) Only provided to the user computer 2 (S. 13).
  • the extracted first and second advertisement information is provided to the user computer 2 based on a predetermined provision rate.
  • a predetermined provision rate For example, the display size of the advertising information placement frame is divided into a certain ratio (for example, 70%: 30%), the first advertising information is displayed at a size of 70%, and the second advertising information is displayed at a size of 30%. May be displayed.
  • the provision times of the first advertisement information and the second advertisement information may be prorated according to a predetermined provision rate.
  • the plurality of first advertisement information and the plurality of second advertisement information may be provided to the user computer 2 at a predetermined provision rate in consideration of the bid amount and the intimacy.
  • Second advertisement information provided to user computer 2 is selected by user A
  • the advertisement information providing means obtains the selection information (S. 14)
  • the second advertisement information is provided in a propagation manner toward the communication terminals of the friends B, C, and D of the user A (S 15).
  • the advertisement information extracted based on the method of user segmentation advertisement or user behavior marketing type advertisement based on each of the above information may also be provided.
  • FIG. 1 is a schematic block diagram showing an overall configuration including an advertisement information providing system for realizing an advertisement information providing method according to an embodiment of the present invention.
  • FIG. 2 is a block diagram showing a schematic configuration of the user computer shown in FIG.
  • FIG. 3 is a block diagram showing an outline of the internal configuration of the management server shown in FIG. 1.
  • FIG. 4 is a diagram showing a state where a user information input screen is displayed on the display unit of the user computer shown in FIG.
  • FIG. 5 is a diagram showing a state where an initial screen is displayed on the display unit of the user computer shown in FIG.
  • FIG. 6 is a diagram showing a data structure of a registration database held in the management server shown in FIG.
  • FIG. 7 is a diagram showing the data structure of an advertisement information database held in the management server shown in FIG.
  • FIG. 8 is a block diagram showing an outline of the internal configuration of the advertiser server shown in FIG.
  • FIG. 9 is a diagram showing a state where an advertiser page is displayed on the display unit of the user computer shown in FIG. 2.
  • FIG. 10 is a flowchart for explaining a procedure for providing advertisement information using the advertisement information providing method according to the embodiment of the present invention.

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Abstract

An advertisement information offering method, an advertisement information offering system and an advertisement information offering program are provided to make advertisement reflecting not only users' evident tastes but also their potential ones available to users for communication terminal devices, so that their tastes can be made apparent with the high degree of accuracy. This advertisement information offering method is comprised of a step for acquiring user ID information (8), a step for extracting retrieval history information (14) corresponding to friends B, C and D of user A's on the basis of a registered database (4e) constructed by mutually associating the user ID information (8) with his or her friend ID information (10), a step for extracting first advertisement information from an advertisement database (4f) on the basis of the extracted retrieval history information (14), and a step for offering the extracted first advertisement information to a user computer (2).

Description

明 細 書  Specification
広告情報提供方法、広告情報提供システム及び広告情報提供プロダラ ム 技術分野  Advertisement information providing method, advertisement information providing system, and advertisement information providing program technical field
[0001] 本発明は、通信端末に広告情報を提供する広告情報提供方法、広告情報提供シ ステム及び広告情報提供プログラムに係り、友人等の関係者に関する情報を利用す ることにより、利用者の潜在的な嗜好を反映した広告情報を提供してその効果を高め ることのできる広告情報提供方法等に関する。  [0001] The present invention relates to an advertisement information providing method, an advertisement information providing system, and an advertisement information providing program for providing advertisement information to a communication terminal. By using information related to a related party such as a friend, the user's The present invention relates to a method for providing advertisement information that can provide advertisement information reflecting potential preferences and enhance its effectiveness.
背景技術  Background art
[0002] 従来より、インターネット等の通信網を介して、通信機能を備えたコンピュータゃ携 帯電話端末等の通信端末に向けての広告情報の提供 (広告情報の配信とも言う。 ) が盛んに行われている。近年の携帯電話端末やコンピュータの普及率は高ぐそれ らに向けて広告情報を提供することで高い広告効果を期待することができる。  [0002] Conventionally, the provision of advertisement information (also referred to as advertisement information distribution) to communication terminals such as computers having a communication function via a communication network such as the Internet has been actively performed. Has been done. In recent years, the penetration rate of mobile phone terminals and computers has been increasing, and we can expect high advertising effects by providing advertising information.
[0003] 通信端末に向けての広告情報の提供は、例えば通信端末において表示される WE Bページ内に構成された広告掲載枠内に広告情報を表示させることによって行われ る。具体的には、所定の情報を WEBページによって提供するインターネットサーバ（ 例えば、ポータルサイト、ニュースサイト、検索サイト等の運営サーノ 。）内に、 WEB ページの内容に関する情報とともに、その WEBページ内における広告掲載枠の位 置や大きさに関する情報、広告の内容に関する情報 (広告情報)等を予め格納して おく。そして、利用者が WEBブラウザを搭載した通信端末によってサーバにアクセス してきたときに、 WEBページに関する情報とともに広告掲載枠に関する情報や広告 情報も通信端末に向けて送信するのである。このような WEBページを広告掲載ぺー ジと言う場合がある。  [0003] The provision of advertisement information toward a communication terminal is performed by, for example, displaying the advertisement information in an advertisement placement frame configured in a Web page displayed on the communication terminal. Specifically, in an Internet server that provides predetermined information via a web page (for example, a management site such as a portal site, news site, search site, etc.), information on the content of the web page and advertisements on that web page Information about the position and size of the placement frame, information about the contents of the advertisement (advertisement information), etc. are stored in advance. Then, when a user accesses the server through a communication terminal equipped with a WEB browser, information about the advertisement placement space and advertisement information are transmitted to the communication terminal together with information about the WEB page. Such a web page is sometimes called an advertising page.
[0004] それらの情報を受け取ると、通信端末側では WEBページの内容が表示されるとと もに、 WEBページ内に所定の位置 ·所定の大きさで広告掲載枠が構成され、その広 告掲載枠内に広告情報が表示される。広告情報には、いろいろな文字情報や画像 情報が含まれており、広告主が提供したい商品やサービスに関する簡単な情報が記 載されて!/、る。そして利用者がその商品等につ!/、ての更なる詳細情報を知りた!/、場 合にその広告情報をクリック (選択)すると、広告情報に関する詳細情報が表示され たり、広告主が管理する WEBページが表示されたりするようになっている。したがつ て、広告情報は利用者に選択されることで、より一層高い広告効果を発揮することと なる。 [0004] Upon receiving such information, the contents of the WEB page are displayed on the communication terminal side, and an advertisement placement frame is configured at a predetermined position and a predetermined size in the WEB page. Advertisement information is displayed in the placement frame. Advertising information includes various text information and image information, and simple information about products and services that the advertiser wants to provide is recorded. It's posted! / Then, when the user knows more details about the product! / And clicks (selects) the advertisement information, the detailed information about the advertisement information is displayed, or the advertiser The web page to be managed is displayed. Therefore, the advertising information is selected by the user, and the advertising effect is further enhanced.
[0005] 広告情報の提供は、広告代行業者によって行われることが多い。広告代行業者は 、広告主から広告情報の提供の依頼を受け、その広告情報を様々な広告掲載ぺー ジに提供する。一方、その広告提供による広告効果は、提供された利用者数に対応 して、又は提供された後に利用者によって選択された回数に対応して高まるものであ ると考えられる。  [0005] Advertisement information is often provided by an advertising agency. The advertising agency receives a request for providing advertisement information from the advertiser, and provides the advertisement information to various advertisement placement pages. On the other hand, it is considered that the advertising effect of the advertisement provision increases with the number of users provided or with the number of times selected by the user after provision.
[0006] すなわち、広告主にとっては、多くの利用者に自社の広告情報が提供されるほど高 い広告効果が得られて望ましぐまた、多くの利用者に広告情報が選択され、その詳 細情報が表示されればされるほど、さらに高い広告効果が得られて望ましい、というこ とになる。したがって、広告費の課金は一般に広告情報の提供回数や利用者による 広告情報の選択回数等に応じて行われることが多い。  [0006] In other words, it is desirable for advertisers to have such a high advertisement effect that their own advertisement information is provided to many users. Also, advertisement information is selected by many users, and the details thereof. The more detailed information is displayed, the better the advertising effect that is desirable. Therefore, billing for advertising costs is generally performed according to the number of times advertisement information is provided or the number of times advertisement information is selected by the user.
[0007] そこで、広告情報が多くの利用者に向けて提供されるように、また多くの利用者によ つて選択されるように、ユーザーセグメンテーション広告やユーザー行動マーケティン グ型広告のような広告情報の提供方法が従来力 行われている。  [0007] Therefore, advertisements such as user segmentation advertisements and user behavior marketing advertisements are used so that advertisement information is provided to many users and selected by many users. Information provision methods have been used in the past.
[0008] ユーザーセグメンテーション広告とは、利用者の性別や年齢又は住所等の個人情 報に応じた広告情報を提供する方法である。具体的には、例えば男性の利用者に対 して男性の興味を惹きやすい「車」や「スポーツ」に関連した広告情報、女性の利用 者に対して女性の興味を惹きやすい「洋服」や「化粧品」に関連した広告情報、高年 齢や若年齢の利用者の年齢に対して、その年齢層に応じた内容の広告情報を提供 する方法である。  [0008] The user segmentation advertisement is a method for providing advertisement information according to personal information such as a user's sex, age, or address. Specifically, for example, advertisement information related to “cars” and “sports” that are likely to attract male interest to male users, “clothes” that tend to attract female interest to female users, and so on. This is a method of providing advertisement information related to “cosmetics” and advertisement information according to the age group of older and younger users.
[0009] また、ユーザー行動マーケティング型広告とは、利用者の行動履歴に基づ!/、て利 用者の嗜好を推測'分析し、その推測'分析結果に応じて広告情報を選択的に提供 する方法である。例えば、利用者が過去にインターネットを利用して購入した商品、 利用者が閲覧した WEBページの情報、過去のキーワード検索履歴等に基づいて、 [0010] このような広告情報提供方法の例として、例えば特許文献 1 , 2に開示のものがある [0009] In addition, user behavior marketing advertising is based on the user's behavior history! /, And the user's preference is estimated and analyzed, and the advertisement information is selectively selected according to the analysis result. It is a way to provide. For example, based on the products that the user purchased in the past in the past, the information on the WEB page that the user browsed, the past keyword search history, etc. [0010] Examples of such advertisement information providing methods include those disclosed in Patent Documents 1 and 2, for example.
[0011] 特許文献 1 :再表 00— 077646号公報 [0011] Patent Document 1: No. 00-077646
特許文献 2：特開平 11 282393号公報  Patent Document 2: Japanese Patent Application Laid-Open No. 11 282393
発明の開示  Disclosure of the invention
発明が解決しょうとする課題  Problems to be solved by the invention
[0012] しかし、利用者の個人情報が大きく変動することは殆どな!/、ので、ユーザーセグメン テーシヨン広告によって提供される広告情報もその種類が固定的となる。また、利用 者が普段同じような WEBページを閲覧したり、同種の商品ば力、りを購入する傾向に ある場合、利用者の行動履歴も大きく変動することはなぐユーザー行動マーケティ ング広告によって提供される広告情報も固定的となる。したがって、ユーザーセグメン テーシヨン広告やユーザー行動マーケティング広告による広告情報の提供では、提 供される広告情報に変わり映えがせず、広告情報に対する利用者の興味を惹き続け られないという問題がある。もちろん、利用者の興味を惹くことができなければ、その 広告情報が選択されることもなくなり、広告効果も低下する。  [0012] However, since the personal information of the user hardly changes greatly! /, The type of advertisement information provided by the user segmentation advertisement is also fixed. Also provided by user behavior marketing advertisements, where the user's behavior history will not fluctuate significantly if the user tends to browse the same web page or purchase the same kind of product or power The advertisement information that is made is also fixed. Therefore, the provision of advertisement information through user segmentation advertisements and user behavior marketing advertisements has the problem that the advertisement information provided does not change, and the user's interest in advertisement information cannot continue to be attracted. Of course, if the user's interest cannot be attracted, the advertisement information will not be selected, and the advertising effectiveness will be reduced.
[0013] また、ユーザーセグメンテーション広告やユーザー行動マーケティング広告では利 用者の個人情報や利用者自身の行動履歴に基づいて広告情報が選定され提供さ れるので、専ら利用者の個性や行動に直接的に結びつく内容の広告情報、換言す れば顕在的な嗜好に基づく広告情報が提供される傾向にある。  [0013] In addition, in user segmentation advertisements and user behavior marketing advertisements, advertisement information is selected and provided based on the user's personal information and the user's own action history, and therefore is directly related to the user's personality and behavior. In other words, there is a tendency to provide advertising information that is related to the content, in other words, advertising information based on obvious preferences.
[0014] しかし、利用者は顕在的な嗜好以外に潜在的な嗜好を有する場合がある。この潜 在的な嗜好とは、利用者自身も気付いていない自分の嗜好であって、潜在的に利用 者自身の興味を惹き付けるものである。このような潜在的な嗜好は、利用者自身の直 接の個性や行動には表れず、利用者と間接的な関係にある"友人の嗜好"に表れる 場合が多ぐ将来的に利用者自身の顕在的な嗜好となる可能性が高いものであるが 、従来の広告情報の提供ではこのような利用者の潜在的な嗜好を発掘することがで きない。  [0014] However, the user may have a potential preference other than an explicit preference. This potential preference is a preference that the user himself / herself is not aware of, and that potentially attracts the user's own interest. Such potential preferences do not appear in the user's own personality or behavior, but often appear in “friend preferences” in an indirect relationship with the user. However, with the conventional provision of advertisement information, it is not possible to find out such potential user preferences.
[0015] さらに、 1つの広告情報を短時間に多数配信する必要がある場合に、利用者の個 人情報や行動履歴にのみ基づいて配信先を選定しても、余り数多くの広告配信を行 うことができない場合がある。一方、その広告情報を無作為に数多くの配信先に配信 したとしても、その広告情報に興味のない人に多数の広告情報が配信されてしまうこ ととなつて、広告効果の観点から望ましくない。 [0015] Furthermore, when it is necessary to distribute a large number of one piece of advertising information in a short time, Even if a delivery destination is selected based only on human information and behavior history, it may not be possible to deliver too many advertisements. On the other hand, even if the advertisement information is randomly distributed to a large number of distribution destinations, it is not desirable from the viewpoint of advertisement effect that a large amount of advertisement information is distributed to people who are not interested in the advertisement information. .
[0016] 本発明は上記の事情に鑑みて為されたもので、通信端末を利用する利用者に対し 、その顕在的な嗜好のみならず潜在的な嗜好を反映する広告情報を提供することに より、利用者の新たな嗜好を高い確度で顕在化させるとともに、利用者に多彩な広告 情報を提供することにより高い広告効果を維持し続けることのできる広告情報提供方 法、広告情報提供システム及び広告情報提供プログラムを提供することを例示的課 題とする。 [0016] The present invention has been made in view of the above circumstances, and is intended to provide advertisement information that reflects potential preferences as well as explicit preferences to users who use communication terminals. In addition, the advertising information provision method, the advertising information provision system, and the advertising information provision system that can maintain the high advertising effect by providing users with a variety of advertising information while revealing new preferences of users with high accuracy An example is to provide an advertising information provision program.
[0017] また、広告情報を短期間で数多ぐかつその広告情報に一定の興味を示すであろ う提供先に対して効率的に提供することのできる広告情報提供方法等を提供するこ とを他の例示的課題とする。  [0017] Also, it is possible to provide a method of providing advertisement information that can be efficiently provided to a provider who has a large number of advertisement information in a short period of time and who has a certain interest in the advertisement information. Is another exemplary problem.
課題を解決するための手段  Means for solving the problem
[0018] 上記の課題を解決するために、本発明の例示的側面としての広告情報提供方法 は、通信端末の利用者を識別するための利用者情報を取得するステップと、利用者 情報と利用者の関係者を識別するための関係者情報と関係者の行動履歴を指標す る関係者行動履歴情報とが相互に関連付けられて構築された登録データベースに 基づ!/、て、利用者の関係者の行動履歴に対応する関係者行動履歴情報を抽出する ステップと、抽出された関係者行動履歴情報に基づいて、複数の広告情報が格納さ れた広告情報データベースの中から第 1の広告情報を抽出するステップと、抽出され た第 1の広告情報を通信端末に向けて提供するステップと、を有する。  [0018] In order to solve the above problems, an advertisement information providing method as an exemplary aspect of the present invention includes a step of acquiring user information for identifying a user of a communication terminal, and user information and use Based on a registration database constructed by correlating related party information for identifying related parties and related party action history information for indexing the related party's action history! /, The step of extracting related party action history information corresponding to the related party action history, and the first advertisement from the advertisement information database storing a plurality of pieces of advertisement information based on the extracted related party action history information Extracting the information, and providing the extracted first advertisement information to the communication terminal.
[0019] 関係者の行動履歴を指標する関係者行動履歴情報に基づいて第 1の広告情報を 抽出するので、利用者の潜在的な嗜好を反映した広告情報を抽出することができる 。潜在的な嗜好を反映した広告情報を提供することにより、利用者の潜在的な嗜好 の顕在化に寄与することもでき、利用者の新たな嗜好の発掘に役立てることもできる 。結果として、利用者によってその広告情報が選択される確率を高めることもでき、高 い広告効果を得ることができる。また、利用者本人の個人情報や行動履歴でなく関 係者の行動履歴に基づ!/、て広告情報の提供が行われるので、利用者の一定の興味 を惹きつつ多彩な広告情報を提供することもできる。 [0019] Since the first advertisement information is extracted based on the related party action history information indicating the related person's action history, it is possible to extract the advertisement information reflecting the user's potential preference. By providing advertising information that reflects potential preferences, it can contribute to the realization of potential preferences of users, and can also be used to discover new preferences of users. As a result, the probability that the advertisement information is selected by the user can be increased, and a high advertising effect can be obtained. In addition, the user's personal information and behavior history are not related. Since advertisement information is provided based on the behavior history of the person in charge, it is possible to provide a variety of advertisement information while attracting a certain interest of the user.
[0020] なお、関係者行動履歴情報は関係者の過去の行動履歴を指標する情報であり、例 えば関係者が検索エンジンを有する検索サイトで過去に検索した検索キーワードの 情報 (検索履歴情報)や過去に閲覧した WEBページに含まれるキーワードの情報（ 閲覧履歴情報)や過去にインターネットを利用して購入した商品の情報（商品購入履 歴情報)等が挙げられる。 [0020] It should be noted that the related party action history information is information indicating the past action history of the related person. For example, the search keyword information searched by the related person in the past on the search site having the search engine (search history information). Information on keywords included in web pages browsed in the past (browsing history information) and information on products purchased using the Internet in the past (product purchase history information).
[0021] 利用者情報は、通信端末を利用する利用者を識別できるものであればよぐ例えば 予め登録された利用者 ID (識別）情報や利用者の電子メールアドレスであっても構わ ないし、利用者が利用する通信端末を識別するための端末 ro情報であってももちろ ん構わない。 [0021] The user information may be anything that can identify the user who uses the communication terminal. For example, user ID (identification) information registered in advance or an e-mail address of the user may be used. It may be terminal ro information for identifying the communication terminal used by the user.
[0022] 関係者情報は利用者情報と相互に関連付けられた情報であり、その関係者を識別 できるものであればよぐ例えば、予め登録された関係者 ro情報や関係者の電子メ ールアドレスであっても構わな!/、し、関係者が利用する通信端末を識別するための 端末 IDであってももちろん構わな!/、。  [0022] The related party information is information correlated with the user information, and may be any information that can identify the related party. For example, the related party ro information or the e-mail address of the related party may be used. It can be! /, And of course the terminal ID can be used to identify the communication terminal used by the parties involved! /.
[0023] なお、利用者情報と利用者の関係者情報とが相互に関連付けられた登録データべ ースを有するものとして、ソーシャル 'ネットワーク 'サービス（SNS)等がある。 SNS等 で自身の情報 (利用者情報)及び関係者情報を登録データベースに登録する利用 者の数は近年急激に増加しており、これらの登録データベースを用いて本発明に係 る広告情報提供方法を実現することで、より多くの利用者に潜在的な嗜好に合った 広告情報を提供できるようになる。  [0023] It should be noted that there is a social 'network' service (SNS) or the like that has a registration database in which user information and user related information are associated with each other. The number of users who register their own information (user information) and related party information in the registration database on SNS has increased rapidly in recent years, and the advertisement information providing method according to the present invention using these registration databases. By realizing the above, it will be possible to provide advertising information that matches the potential preferences to more users.
[0024] もちろん、 SNS以外にも、インターネットを利用したオークションサイト、ショッピング サイト、ニュース配信サイト等が有する利用者に関する登録データベースを用いても 本発明に係る広告情報提供方法を実現することができる。さらに、ブログのお気に入 り登録 (すなわち、ブログ開設者による自身のブログへの他のブログの登録)機能によ る登録データベースを用い、ブログ開設者と他のブログ開設者とを関係者と設定する ことによつても本発明に係る方法を実現することができる。  [0024] Of course, in addition to SNS, the advertisement information providing method according to the present invention can be realized using a registration database related to users of an auction site, shopping site, news distribution site, etc. using the Internet. In addition, using the registration database by the favorite registration of blogs (i.e., registration of other blogs to their blog by the blog publisher), the blog publisher and other blog publishers are set as related parties. By doing so, the method according to the present invention can be realized.
[0025] また、関係者は、一般に利用者が関係者として登録した関係者 (直接の関係者)を 意味するが、もちろん直接の関係者の関係者（間接の関係者)やさらにその連鎖的な 関係者までを含めてもよい。また、関係者は、友人、単なる知り合い、過去に何らかの 取引があった者どうしを含めて概念してもよい。例えば、インターネットオークションサ イトで売買を行った者どうし、インターネットショッピングサイトの販売者と購入者、同サ イトにおいて同種の商品を購入した者どうし、ブログの開設者と読者、インターネット 掲示板上で同一テーマについて意見交換を行った者どうし等を、利用者と関係者と の関係として概念してもよい。 [0025] In addition, a related person generally refers to a related person (direct related person) registered by a user as a related person. This means, of course, those related to the direct related parties (indirect related parties) and even those related to the chain. In addition, related parties may include friends, mere acquaintances, and persons who have had some kind of transaction in the past. For example, those who buy and sell at the Internet auction site, sellers and purchasers of the Internet shopping site, those who purchase the same type of products at the site, the blog opener and readers, the same theme on the Internet bulletin board The persons who exchanged opinions on the above may be considered as the relationship between users and related parties.
[0026] なお、この登録データベースは 1のデータベースである場合に限られない。すなわ ち、 1の利用者の利用者情報と他の利用者の利用者情報とがそれぞれ異なるデータ ベースに格納されていても、その 1の利用者と他の利用者とが友人関係（インターネ ットオークションサイトにおける売買関係、インターネットショッピングサイトの販売者と 購入者との関係を含む。）にあることが関連付けられていれば、「利用者情報と関係 者情報とが相互に関連付けられて構築」されているので、本発明の要旨に含まれる。  [0026] This registration database is not limited to a single database. In other words, even if the user information of one user and the user information of other users are stored in different databases, the user 1 and other users have friendships (internets). If there is a relationship between the customer information and the related party information, the transaction information on the online auction site and the relationship between the seller and purchaser of the Internet shopping site) It is included in the gist of the present invention.
[0027] また、「相互に関連付けられて構築」とは、利用者情報と関係者情報とが相互に予 め関連付けられている場合の他、「予め関連付けられていないが広告情報提供時に 関連付けが行われる」場合を含む。  [0027] “Constructed in association with each other” means that user information and related party information are pre-associated with each other, or “not related in advance but related when advertisement information is provided” Including "when done".
[0028] 利用者情報に基づいて、利用者と関係者との親密度を指標する親密度情報を抽 出するステップをさらに有し、広告情報抽出ステップにおいて、親密度情報及び関係 者行動履歴情報に基づいて第 1の広告情報を抽出するものであってもよい。  [0028] The method further includes a step of extracting closeness information indicating the closeness between the user and the related person based on the user information. In the advertisement information extracting step, the closeness information and the related party action history information are included. The first advertisement information may be extracted based on the above.
[0029] 親密な関係者の行動には利用者の潜在的な嗜好が多く含まれている場合が多い。  [0029] In many cases, the actions of intimate parties include many potential preferences of users.
したがって、親密度情報及び関係者履歴情報に基づいて抽出した広告情報にはより 一層利用者の潜在的な嗜好を反映させることができる。潜在的な嗜好を反映した広 告情報が利用者に提供されれば、利用者に対する広告効果を高めることができる。  Therefore, the potential preference of the user can be further reflected in the advertisement information extracted based on the familiarity information and the related person history information. If advertising information reflecting potential preferences is provided to users, the effectiveness of advertising to users can be enhanced.
[0030] ここで、親密度情報とは利用者と関係者との仲の良さ (親密度)を指標する情報で、 例えば関係者との親密度を段階的な数値で利用者自らが評価したものであってもよ い。また、利用者が登録データベースに関係者として登録した登録順に基づいたも のであってもよぐ最先に登録された関係者の親密度が最も高ぐ登録順の遅い関係 者の親密度を順次低く設定することもできる。 [0031] 本発明の他の例示的側面としての広告情報提供方法は、通信端末の利用者を識 別するための利用者情報を取得するステップと、利用者情報と利用者の関係者を識 別するための関係者情報とが相互に関連付けられて構築された登録データベース に基づいて、利用者の関係者数を認識するステップと、関係者数が所定数以上の場 合に、通信端末に向けて第 2の広告情報を提供するステップと、を有する。 [0030] Here, the intimacy information is information indicating the closeness (intimacy) between the user and the related party. For example, the intimacy with the related party is evaluated by the user himself with a stepwise numerical value. It may be. In addition, even if the user is based on the registration order registered as a related person in the registration database, the intimacy of the slowest related party who has the highest intimacy of the first registered related party is highest. It can also be set low. [0031] An advertisement information providing method as another exemplary aspect of the present invention includes a step of acquiring user information for identifying a user of a communication terminal, and identifying user information and a related party of the user. The step of recognizing the number of related parties of the user based on the registration database constructed by associating the related party information for separation with each other, and when the number of related parties exceeds a predetermined number, Providing second advertising information to the destination.
[0032] 利用者の関係者数を認識した上で、その関係者数が所定数以上である場合に第 2 の広告情報が提供されるので、利用者の関係者数に応じて広告情報の提供/非提 供の判断を行うことができ、関係者数の多い者にのみ選択的に効率よく広告情報の 提供を行うことができる。利用者の関係者に向けても第 2の広告情報を提供するよう に構成すれば、効率よく多数の広告情報を提供することができる。その第 2の広告情 報が利用者の興味を惹くものである場合は、一定の興味を示すであろう多数の提供 先に効率よく広告情報を提供することができる。  [0032] Since the second advertisement information is provided when the number of related parties of the user is recognized and the number of related parties is equal to or greater than the predetermined number, the advertisement information is set according to the number of related parties of the user. It is possible to judge whether to provide or not, and it is possible to selectively and efficiently provide advertising information only to those who have a large number of related parties. If it is configured to provide the second advertisement information even to the users concerned, a large amount of advertisement information can be provided efficiently. If the second advertisement information attracts the user's interest, the advertisement information can be efficiently provided to a large number of suppliers who will exhibit a certain interest.
[0033] なお、関係者数は、利用者の直接の関係者数に限定してもよいが、間接の関係者 数や連鎖的な関係者数を含めてもよい。また、第 2の広告情報は、ユーザーセグメン テーシヨン広告やユーザ行動マーケティング型広告の手法によるものであってもよい  [0033] The number of related parties may be limited to the number of direct related parties of the user, but may include the number of indirect related parties and the number of linked related parties. In addition, the second advertisement information may be based on a user segmentation advertisement or a user behavior marketing advertisement technique.
[0034] 上記の所定数は「一定人数」及び第 2の広告情報の必要提供数に対する「一定比 率」を含む概念である。例えば、第 2の広告情報の必要提供数が 500であり、一定比 率が 10%である場合、関係者数が 50人以上である利用者の通信端末に向けて第 2 の広告情報が提供される。 [0034] The predetermined number is a concept including "a certain number of people" and "a certain ratio" with respect to the necessary number of second advertisement information to be provided. For example, if the required number of second advertisement information is 500 and the fixed ratio is 10%, the second advertisement information is provided to communication terminals of users who have more than 50 parties. Is done.
[0035] さらに、上記の「利用者」は「複数の利用者」を含み、「関係者数」が「複数の利用者 の関係者数の合計」を含む概念である。例えば、第 2の広告情報の必要提供数が 50 0であり、一定比率が 10%である場合、関係者数が 30人の 1の利用者の通信端末と 関係者数が 20人の他の利用者の通信端末とに向けて第 2の広告情報が提供される ことも、この発明の要旨に含まれる。  [0035] Further, the above "user" includes "a plurality of users", and the "number of related persons" is a concept including "the total number of related persons of a plurality of users". For example, if the required number of second advertisement information is 500 and the fixed ratio is 10%, the communication terminal of one user with 30 people and the number of other people with 20 people It is also included in the gist of the present invention that the second advertisement information is provided to the communication terminal of the user.
[0036] 本発明のさらに他の例示的側面としての広告情報提供方法は、通信端末の利用者 を識別するための利用者情報を取得するステップと、通信端末から、その通信端末 に向けて予め提供された第 2の広告情報が選択されたことを示す選択情報を取得す るステップと、選択情報を取得した際に、利用者情報と利用者の関係者を識別するた めの関係者情報とが相互に関連付けられて構築された登録データベースに基づい て、第 2の広告情報を利用者の関係者に向けて提供するステップと、を有する。 [0036] An advertisement information providing method as still another exemplary aspect of the present invention includes a step of acquiring user information for identifying a user of a communication terminal, and the communication terminal from the communication terminal to the communication terminal in advance. Get selection information indicating that the provided second advertisement information has been selected And the second advertisement based on the registration database constructed by correlating the user information and the related party information for identifying the related party of the user when the selection information is acquired. Providing information to the user's stakeholders.
[0037] 利用者が選択した第 2の広告情報 (すなわち、利用者が興味を示した広告情報。 ) が利用者の関係者 (すなわち、第 2の広告情報に潜在的な興味を有する可能性の高 い提供先。）に提供されるので、関係者の潜在的な思考の顕在化に寄与することが でき、関係者の新たな嗜好の発掘に役立てることもできる。結果として、関係者によつ てその第 2の広告情報が選択される確率を高めることができ、高!/、広告効果を得るこ と力 Sできる。 [0037] The second advertisement information selected by the user (that is, the advertisement information that the user has shown an interest in) may have a potential interest in the user's party (that is, the second advertisement information). It can contribute to the realization of potential thoughts of related parties, and can also be used to discover new preferences of related parties. As a result, it is possible to increase the probability that the second advertisement information is selected by the related parties, and it is possible to obtain a high! / Advertising effect.
[0038] また、利用者の直接の関係者が第 2の広告情報を選択した場合にさらにその直接 の関係者の関係者（間接の関係者）に第 2の広告情報が伝播的に提供されるように 構成すれば、その第 2の広告情報に一定の興味を示すであろう提供先に向けて順次 伝播するように効率的に広告情報を提供することができる。  [0038] Further, when the user's direct related person selects the second advertising information, the second advertising information is further propagated to the related party's related party (indirect related party). If configured in this way, the advertisement information can be efficiently provided so that the second advertisement information is sequentially propagated to a provider who will have a certain interest in the second advertisement information.
[0039] 本発明のさらに他の例示的側面としての広告情報提供方法は、通信端末の利用者 を識別するための利用者情報を取得するステップと、利用者情報と利用者の関係者 を識別するための関係者情報と関係者の行動履歴を指標する関係者行動履歴情報 とが相互に関連付けられて構築された登録データベースに基づいて、利用者の関係 者の行動履歴に対応する関係者行動履歴情報を抽出するステップと、抽出された関 係者行動履歴情報に基づいて、複数の広告情報が格納された広告情報データべ一 スから第 1の広告情報を抽出するステップと、登録データベースに基づいて、利用者 の関係者数を認識するステップと、関係者数が所定数以上の場合に、第 1の広告情 報とは異なる第 2の広告情報及び抽出された第 1の広告情報のうち少なくともいずれ か一方を通信端末に向けて提供するステップと、を有する。  [0039] An advertisement information providing method as still another exemplary aspect of the present invention includes a step of acquiring user information for identifying a user of a communication terminal, and identifying user information and a related party of the user. Based on a registration database constructed by correlating related party information and related party action history information that indicates the related party's action history. A step of extracting history information, a step of extracting first advertisement information from an advertisement information database storing a plurality of advertisement information based on the extracted participant behavior history information, and a registration database. Based on the second advertisement information different from the first advertisement information and the extracted first advertisement information when the number of participants is greater than or equal to a predetermined number. At least Having the steps of: providing toward the deviation or the other to the communication terminal.
[0040] これによれば、利用者の関係者数が所定数以上の場合に、必要に応じて第 1の広 告情報及び第 2の広告情報の少なくともいずれか一方を通信端末に向けて提供する ことができるので、提供する広告情報の選択の余地を広げることができる。例えば、短 時間で多数の提供先に伝播的に配信すべき広告情報を第 2の広告情報 (以下、この ような広告情報を伝播配信型広告情報という。）として予め定めておけば、利用者に 向けて潜在的な嗜好を反映する広告情報 (第 1の広告情報)を提供するか、伝播配 信型広告情報 (第 2の広告情報)を提供するかを選択することができる。 [0040] According to this, when the number of related parties of the user is a predetermined number or more, at least one of the first advertisement information and the second advertisement information is provided to the communication terminal as necessary. As a result, the scope of selection of advertisement information to be provided can be expanded. For example, if advertisement information that should be distributed in a short time to a large number of providers is determined as second advertisement information (hereinafter, such advertisement information is referred to as propagation-distributed advertisement information), the user In It is possible to select whether to provide advertising information (first advertising information) that reflects potential preferences or to provide propagation and distribution advertising information (second advertising information).
[0041] もちろん、第 1の広告情報と第 2の広告情報の双方をともに提供するように構成する ことも可能であり、その場合に、第 1の広告情報と第 2の広告情報とを所定の提供率 で設定することも可能である。ここで提供率は、通信端末における各広告情報の表示 サイズの比率、所定時間内における各広告情報の提供時間の比率、所定の合計提 供回数における各広告情報の提供回数の比率、を含む概念である。  [0041] Of course, it is also possible to provide both the first advertisement information and the second advertisement information, and in this case, the first advertisement information and the second advertisement information are predetermined. It is also possible to set by the provision rate. Here, the provision rate includes the ratio of the display size of each advertisement information on the communication terminal, the ratio of the provision time of each advertisement information within a predetermined time, and the ratio of the number of times each advertisement information is provided within a predetermined total number of provisions It is.
[0042] 本発明のさらに他の例示的側面としての広告情報提供方法は、通信端末の利用者 を識別するための利用者情報を取得するステップと、利用者情報と利用者の関係者 を識別するための関係者情報と関係者の行動履歴を指標する関係者行動履歴情報 とが相互に関連付けられて構築された登録データベースに基づいて、利用者の関係 者の行動履歴に対応する関係者行動履歴情報を抽出するステップと、抽出された関 係者行動履歴情報に基づいて、複数の広告情報が格納された広告情報データべ一 スの中から第 1の広告情報を抽出するステップと、利用者の関係者に向けて予め送 信され、かつ関係者によって選択された第 2の広告情報及び第 1の広告情報のうち 少なくともいずれか一方を通信端末に向けて提供するステップと、を有する。  [0042] An advertisement information providing method as still another exemplary aspect of the present invention includes a step of acquiring user information for identifying a user of a communication terminal, and identifying user information and a related party of the user. Based on a registration database constructed by correlating related party information and related party action history information that indicates the related party's action history. A step of extracting history information, a step of extracting first advertisement information from an advertisement information database storing a plurality of pieces of advertisement information based on the extracted participant behavior history information, and using Providing to the communication terminal at least one of the second advertisement information and the first advertisement information that are transmitted in advance to the parties concerned and selected by the parties.
[0043] これによれば、必要に応じて第 1の広告情報及び第 2の広告情報の少なくともいず れか一方を通信端末に向けて提供することができるので、提供する広告情報の選択 の余地を広げることができる。すなわち、関係者によってすでに選択された伝播配信 型広告情報 (第 2の広告情報)を利用者に向けて提供するか、潜在的な嗜好を反映 する広告情報 (第 1の広告情報)を使用者に向けて提供する力、を選択することができ  [0043] According to this, since at least one of the first advertisement information and the second advertisement information can be provided to the communication terminal as necessary, it is possible to select the advertisement information to be provided. The room can be expanded. In other words, the propagation distribution type advertisement information (second advertisement information) already selected by the related parties is provided to the user, or the advertisement information (first advertisement information) reflecting the potential preference is provided to the user. To provide power, can choose
[0044] もちろん、第 1の広告情報と第 2の広告情報の双方をともに提供するように構成する ことも可能であり、その場合に、第 1の広告情報と第 2の広告情報とを所定の提供率 で設定することも可能である。ここで提供率は、通信端末における各広告情報の表示 サイズの比率、所定時間内における各広告情報の提供時間の比率、所定の合計提 供回数における各広告情報の提供回数の比率、を含む概念である。 [0044] Of course, it is possible to provide both the first advertisement information and the second advertisement information together, and in this case, the first advertisement information and the second advertisement information are predetermined. It is also possible to set by the provision rate. Here, the provision rate includes the ratio of the display size of each advertisement information on the communication terminal, the ratio of the provision time of each advertisement information within a predetermined time, and the ratio of the number of times each advertisement information is provided within a predetermined total number of provisions. It is.
[0045] 本発明のさらに他の例示的側面としての広告情報提供システムは、通信端末の利 用者を識別するための利用者情報を取得する利用者情報取得手段と、利用者情報 と利用者の関係者を識別するための関係者情報と関係者の行動履歴を指標する関 係者行動履歴情報とが相互に関連付けられて構築された登録データベースに基づ いて、利用者の関係者の行動履歴に対応する関係者行動履歴情報を抽出する関係 者行動履歴情報抽出手段と、抽出された関係者行動履歴情報に基づいて、複数の 広告情報が格納された広告情報データベースから第 1の広告情報を抽出する第 1の 広告情報抽出手段と、登録データベースに基づいて、利用者の関係者数を認識す る関係者数認識手段と、関係者数が所定数以上の場合に、第 1の広告情報とは異な る第 2の広告情報及び抽出された第 1の広告情報のうち少なくともいずれか一方を通 信端末に向けて提供する広告情報提供手段と、を有する。 [0045] An advertisement information providing system as still another exemplary aspect of the present invention provides a communication terminal. User information acquisition means for acquiring user information for identifying users, related party information for identifying user information and related parties of users, and related party behavior index A stakeholder behavior history information extracting means for extracting stakeholder behavior history information corresponding to the behavior history of the stakeholder of the user based on a registration database constructed in association with the history information; The first advertisement information extraction means for extracting the first advertisement information from the advertisement information database storing a plurality of advertisement information based on the related party behavior history information, and the number of users related to the user based on the registration database At least one of the second advertising information different from the first advertising information and the extracted first advertising information when the number of interested parties is equal to or greater than a predetermined number. One communication terminal And advertisement information providing means for providing the information.
[0046] 本発明のさらに他の例示的側面としての広告情報提供プログラムは、コンピュータ を、通信端末の利用者を識別するための利用者情報を取得する利用者情報取得手 段、利用者情報と利用者の関係者を識別するための関係者情報と関係者の行動履 歴を指標する関係者行動履歴情報とが相互に関連付けられて構築された登録デー タベースに基づいて、利用者の関係者の行動履歴に対応する関係者行動履歴情報 を抽出する関係者行動履歴情報抽出手段、抽出された関係者行動履歴情報に基づ いて、複数の広告情報が格納された広告情報データベースから第 1の広告情報を抽 出する第 1の広告情報抽出手段、登録データベースに基づいて、利用者の関係者 数を認識する関係者数認識手段、及び、関係者数が所定数以上の場合に、第 1の 広告情報とは異なる第 2の広告情報及び抽出された第 1の広告情報のうち少なくとも いずれか一方を通信端末に向けて提供する広告情報提供手段、として機能させる。 [0046] An advertisement information providing program as still another exemplary aspect of the present invention includes a computer, a user information acquisition unit for acquiring user information for identifying a user of a communication terminal, user information, and Based on the registration database constructed by correlating the related party information for identifying the related party of the user and the related party action history information indicating the action history of the related party, The related party action history information extracting means for extracting the related party action history information corresponding to the action history of the first, from the advertisement information database storing a plurality of advertisement information based on the extracted related party action history information, the first The first advertisement information extracting means for extracting advertisement information, the number-of-participant recognition means for recognizing the number of related parties of the user based on the registration database, and the first The advertising information It serves as an advertisement information providing means for providing at least one of the second advertisement information different from the information and the extracted first advertisement information to the communication terminal.
[0047] 本発明の更なる目的又はその他の特徴は、以下添付図面を参照して説明される好 ましい実施の形態によって明らかにされるであろう。 [0047] Further objects and other features of the present invention will become apparent from the preferred embodiments described below with reference to the accompanying drawings.
発明の効果  The invention's effect
[0048] 本発明によれば、通信端末の利用者に対して顕在的な嗜好のみならず潜在的な 嗜好を反映する広告情報を提供することができ、利用者の新たな嗜好を高い確度で 顕在化させること力 Sできる。また、利用者に多彩な広告情報を提供することができるの で、高い広告効果を維持することができる。さらに、広告情報を短期間で数多ぐその 広告情報に一定の興味を示すであろう提供先に対して効率的に提供することもでき 発明を実施するための形態 [0048] According to the present invention, it is possible to provide advertisement information that reflects not only an apparent preference but also a potential preference to the user of the communication terminal, and the user's new preference can be accurately obtained. The power to manifest is S. In addition, since a variety of advertising information can be provided to users, high advertising effectiveness can be maintained. In addition, a lot of advertising information in a short period of time It can also be efficiently provided to a provider who will have a certain interest in advertisement information.
[0049] 以下、本発明の実施の形態に係る広告情報提供システム S1について図面を用い て説明する。図 1は、この広告情報提供システム S 1と広告情報提供のために広告情 報提供システム S1と協働する他の構成とを含む全体構成を示す概略ブロック図であ る。広告情報提供システム S1は、図 1に示すように管理サーバ 4を有して大略構成さ れ、インターネット Wを介して通信端末としての利用者コンピュータ 2、広告主サーバ 6と接続されている。  [0049] Hereinafter, the advertisement information providing system S1 according to the embodiment of the present invention will be described with reference to the drawings. FIG. 1 is a schematic block diagram showing an overall configuration including the advertisement information providing system S 1 and other components that cooperate with the advertisement information providing system S 1 for providing advertisement information. As shown in FIG. 1, the advertisement information providing system S 1 is roughly configured to have a management server 4 and is connected to a user computer 2 as a communication terminal and an advertiser server 6 via the Internet W.
[0050] なお、本実施の形態においては、広告情報提供システム S1を構成する管理サー バ 4が SNSサイト 7 (図 3も参照。）としての機能も発揮する力 もちろん SNSサイト 7と しての機能を発揮する SNSサーバが管理サーバ 4と別に構成されて!/、てもよ!/、。もち ろん、管理サーバ 4は、 SNSサイト 7としての機能でなく、インターネットオークションサ イトとしての機能、インターネットショッピングサイトとしての機能、ニュース配信サイトと しての機能等を発揮するものであってもよレ、。  [0050] In the present embodiment, the management server 4 constituting the advertisement information providing system S1 has the ability to function as the SNS site 7 (see also Fig. 3). The SNS server that demonstrates its function is configured separately from the management server 4! /, Even! /. Of course, the management server 4 does not function as an SNS site 7 but also functions as an Internet auction site, an Internet shopping site, a news distribution site, etc. Yo!
[0051] 図 2は、利用者コンピュータ 2の概略構成を示す図である。利用者コンピュータ 2は 、後述する SNSサイトを利用する利用者が使用するパーソナルコンピュータであって 、図 2に示すように表示部 2a、筐体 2b、マウス 2c及びキーボード 2dを有して構成され る。その利用者は、管理サーバ 4内の登録データベース 4e (図 6も参照。）に登録され ている。  FIG. 2 is a diagram showing a schematic configuration of the user computer 2. The user computer 2 is a personal computer used by a user who uses an SNS site, which will be described later, and includes a display unit 2a, a housing 2b, a mouse 2c, and a keyboard 2d as shown in FIG. . The user is registered in the registration database 4e in the management server 4 (see also FIG. 6).
[0052] 利用者コンピュータ 2は、インターネット Wを介して管理サーバ 4、広告主サーバ 6と 情報送受信可能とされており、インターネット Wを介して接続された各種サーバにァ クセスする機能を有する。そして、各種サーバ内に格納された WEBページに関する 情報 (WEBページ情報）を、ブラウザソフトによって WEBページとして自身の表示部 2aに表示させる機能も有する。また、表示部 2aに表示された情報 (例えば、後述する 広告情報。）をマウス 2cでクリックして選択することにより、その情報にリンクされた他 の情報 (例えば、広告情報にリンクされた詳細情報。）を表示部 2aに表示させることも できるようになつている。 [0053] 管理サーバ 4は、図 3に示すように筐体 4a内に演算処理装置としての CPU4b、記 憶装置としてのハードディスク 4c、情報保持手段としてのメモリ 4dを有して構成され ており、インターネット Wを介して利用者コンピュータ 2、広告主サーバ 6と情報送受 信可能とされている。 The user computer 2 can transmit and receive information to and from the management server 4 and the advertiser server 6 via the Internet W, and has a function of accessing various servers connected via the Internet W. It also has the function of displaying information (WEB page information) about WEB pages stored in various servers on its display unit 2a as WEB pages by browser software. Further, by clicking and selecting the information displayed on the display unit 2a (for example, advertisement information described later) with the mouse 2c, other information linked to the information (for example, details linked to the advertisement information). Information)) can also be displayed on the display 2a. As shown in FIG. 3, the management server 4 includes a CPU 4b as an arithmetic processing device, a hard disk 4c as a storage device, and a memory 4d as information holding means in a housing 4a. Information can be sent to and received from user computer 2 and advertiser server 6 via the Internet W.
[0054] 管理サーバ 4の CPU4bは、後述するプログラム 4gの指令に基づ!/、て、利用者情報 取得手段 5a、利用者行動履歴情報抽出手段 5b、友人行動履歴情報抽出手段（関 係者行動履歴情報抽出手段） 5c、親密度情報抽出手段 5d、第 1の広告情報抽出手 段 5e、友人数認識手段（関係者数認識手段） 5f、広告情報提供手段 、としての機 能を発揮するが詳細については後述する。  [0054] The CPU 4b of the management server 4 is based on instructions of a program 4g described later! /, Based on instructions of the user information acquisition means 5a, user action history information extraction means 5b, friend action history information extraction means (related party). Action history information extraction means) 5c, familiarity information extraction means 5d, first advertisement information extraction means 5e, number of friends recognition means (number of related parties recognition means) 5f, function as advertisement information provision means Details will be described later.
[0055] なお、伝播型広告情報とは利用者に選択されるとその利用者の友人（関係者）にも 提供される広告情報のことである。伝播型広告情報は、後述する広告情報データべ ース 4f (図 7も参照。）に登録された複数の広告情報の中から、例えば管理サーバ 4 の管理者によって予め伝播型広告情報とする広告情報が定められており、友人の数 が所定数 (3人)以上の友人に提供される。また、被伝播型広告情報 (第 2の広告情 報)も伝播型広告情報と同様に利用者に選択されるとその友人にも提供される広告 情報である。被伝播型広告情報は、利用者の友人に提供され、その友人が選択した ことにより利用者に提供される伝播型広告情報のことをいう。  [0055] Note that the propagation-type advertisement information is advertisement information that is provided to a friend (related party) of the user when selected by the user. Propagation-type advertisement information is, for example, an advertisement set as propagation-type advertisement information in advance by the administrator of the management server 4 from among a plurality of advertisement information registered in the advertisement information database 4f (see also FIG. 7). Information is provided, and the number of friends is provided to a specified number (three) or more of friends. In addition, propagating advertisement information (second advertisement information) is advertisement information provided to a friend when selected by the user in the same manner as propagating advertisement information. Propagated advertising information refers to propagating advertising information that is provided to a user's friend and provided to the user when the friend selects it.
[0056] 管理サーバ 4のハードディスク 4cには SNSサイト 7が構築され、その SNSサイト 7に ハードディスク 4cの一定の領域が割り当てられている。利用者が利用者コンピュータ 2を用いて SNSサイト 7にアクセスすると、図 4に示すように利用者コンピュータ 2の表 示部 2aに利用者情報入力画面 2eが表示される。  [0056] An SNS site 7 is constructed on the hard disk 4c of the management server 4, and a certain area of the hard disk 4c is allocated to the SNS site 7. When the user accesses the SNS site 7 using the user computer 2, the user information input screen 2e is displayed on the display part 2a of the user computer 2 as shown in FIG.
[0057] 利用者情報入力画面 2e内には利用者情報入力部 2fと送信ボタン 2gとが配置され ている。そして、利用者が利用者情報入力部 2fに利用者情報 (例えば、後述する利 用者 Iひ晴報。）を入力した上で、マウス 2cを用いて送信ボタン 2gを選択すると、図 5 に示すように利用者コンピュータ 2の表示部 2aに初期ページ 7dが表示されるようにな つている。初期ページ 7d内には、表示画面上で情報掲載枠 7a、友人掲載枠（関係 者掲載枠） 7b、広告掲載枠 7cが配置されるようになっている。  [0057] In the user information input screen 2e, a user information input unit 2f and a send button 2g are arranged. Then, when the user inputs user information (for example, User I Hakuho, which will be described later) to the user information input unit 2f, and selects the send button 2g using the mouse 2c, FIG. As shown, an initial page 7d is displayed on the display unit 2a of the user computer 2. In the initial page 7d, an information placement frame 7a, a friend placement frame (related party placement frame) 7b, and an advertisement placement frame 7c are arranged on the display screen.
[0058] 初期ページ 7dの情報掲載枠 7aには利用者が作成した自身のプロフィールや日記 、友人掲載枠 7bには利用者と友人関係にある友人の名前や写真が掲載され、広告 掲載枠 7cには広告情報が掲載されるようになっている。なお、友人掲載枠 7bに掲載 された友人の名前や写真を利用者がマウス 2cで選択することで、その友人の名前や 写真にリンクされた友人の詳細情報 (例えば、友人が作成した日記やプロフィール等 。）が閲覧できるようになつている。 [0058] The information frame 7a on the initial page 7d has its own profile and diary created by the user. In addition, the name and photo of a friend who has a friendship with the user are placed in the friend placement frame 7b, and the advertisement information is placed in the advertisement placement frame 7c. In addition, when the user selects the friend's name or photo posted in the friend posting frame 7b with the mouse 2c, detailed information of the friend linked to the friend's name or photo (for example, a diary created by a friend) Profile etc.) can be viewed.
[0059] 管理サーバ 4のハードディスク 4cには、利用者の情報を管理するための登録デー タベース 4eが構築されている。図 6は、登録データベース 4eのデータ構造を示す図 である。登録データベース 4eは、利用者を識別する利用者 m情報 (利用者情報） 8、 利用者の友人を識別する友人 Iひ晴報（関係者情報） 10、親密度情報 12、検索履歴 情報 14を有し、それらが相互に関連付けられて構成されている。利用者 ro情報 8は 、利用者ごとの利用者 ro情報 8a〜8dを有し、また、友人 ro情報 10は、友人ごとの友 人 ID情報 10a〜10eを有している。この登録データベース 4eは、 SNSサイト 7におけ る登録情報を格納するデータベースである力 もちろん管理サーバ 4が、インターネ ットオークションサイト、インターネットショッピングサイト、ニュース配信サイト等として の機能を発揮する場合は、それらのサイトにおける登録情報を格納するものである。 [0059] On the hard disk 4c of the management server 4, a registration database 4e for managing user information is constructed. FIG. 6 shows the data structure of the registration database 4e. The registration database 4e includes user m information (user information) 8 for identifying users, friend I for identifying users' friends I information (related information) 10, intimacy information 12, search history information 14 And they are configured to be associated with each other. The user ro information 8 has user ro information 8a to 8d for each user, and the friend ro information 10 has friend ID information 10a to 10e for each friend. This registration database 4e is a database that stores registration information on the SNS site 7. Of course, if the management server 4 functions as an Internet auction site, Internet shopping site, news distribution site, etc. The registration information in those sites is stored.
[0060] 利用者 D 情報 8は、登録データベース 4eに登録されている複数の利用者を識別 するための情報であって、利用者ごとにそれぞれ異なる利用者 D 情報 8a〜8dが割 り振られている。友人 ro情報 10は、利用者と友人関係にある他の利用者を示す情報 であって、利用者が友人関係にあるとして登録した友人ごとに異なる友人 ro情報 10 a〜10eが割り振られている。その友人 D 情報 10は、友人自身の利用者 D 情報 8と 同一内容の情報であり、友人関係にある利用者の利用者 m情報 8a〜8dにそれぞ れ関連付けられている。 [0060] User D information 8 is information for identifying a plurality of users registered in the registration database 4e, and different user D information 8a to 8d is allocated to each user. ing. The friend ro information 10 is information indicating other users who have a friendship with the user, and different friend ro information 10a to 10e is allocated to each friend registered as having a friendship with the user. . The friend D information 10 is the same information as the user D information 8 of the friend himself, and is associated with the user m information 8a to 8d of the users who are friends.
[0061] 例えば利用者 Aと友人関係にある利用者 Bの利用者 m情報 8b ("002") ,利用者 Cの利用者 D 情報 8c ("003")力 利用者 Aの友人 D 情報 10a ("002") , 10b ("00 3")として利用者 ro情報 8a ("001")に関連付けられて格納されている。ここで、利用 者 Aの利用者 D 情報 8aが登録データベース 4eに格納され、利用者 Aの友人である 利用者 Bの利用者 D 情報 8bがこの登録データベース 4eとは異なるデータベース内 に格納されていてもよい。また、利用者 Bが利用者 Aの友人であることを示す友人 ID 情報 10aがさらに別のデータベース内に格納されていてもよい。要は、利用者 D 情 報 8と友人 D 情報 10とが関連付けられていればよいのである。もちろん、後述する親 密度情報 12、検索履歴情報 14等も相互に関連付けさえされていれば、同一のデー タベース内に存在する必要はない。また、利用者 D 情報 8と友人 D 情報 10との関連 付けも、「予め」されている必要はなぐ広告情報の提供時に関連付けが行われれば 足りる。 [0061] For example, user B of user B who has a friendship with user A m information 8b ("002"), user C user D information 8c ("003") force user A's friend D information 10a ("002") and 10b ("00 3") are stored in association with the user ro information 8a ("001"). Here, the user D information 8a of the user A is stored in the registration database 4e, and the user D information 8b of the user B who is a friend of the user A is stored in a database different from the registration database 4e. May be. Also, a friend ID indicating that user B is a friend of user A Information 10a may be stored in a further database. In short, the user D information 8 and the friend D information 10 need only be associated with each other. Of course, as long as the closeness information 12 and the search history information 14 described later are associated with each other, they do not need to exist in the same database. In addition, the association between the user D information 8 and the friend D information 10 need not be “preliminarily”, but it is sufficient if the association is performed when the advertisement information is provided.
[0062] なお、本実施の形態においては、「利用者」及び「友人」の文言は、相互の関係を 示す表現であり、特定の者を示す表現ではない。すなわち、一の者を「利用者」と仮 定したときにその利用者に対して友人関係にある他の者が「友人」である。したがって 、その「友人」を一の者と仮定した場合には、その者が「利用者」となり、先の「利用者 」はその者の「友人」である。  In the present embodiment, the words “user” and “friend” are expressions that indicate a mutual relationship and are not expressions that indicate a specific person. That is, when one person is assumed to be a “user”, another person who has a friendship with the user is a “friend”. Therefore, when the “friend” is assumed to be one person, the person becomes the “user”, and the previous “user” is the “friend” of the person.
[0063] 親密度情報 12は、利用者と友人との親密度を表す情報である。例えば、利用者が 複数の友人を登録していてその友人ごとに親密度が異なる場合に、利用者は友人ご とに異なる親密度情報を割り当てる。本実施の形態では、利用者によってその友人と の親密度が 10段階で評価されたものになっており、数値が大きい程親密度が高い友 人であることを意味する。  [0063] The familiarity information 12 is information representing the familiarity between the user and the friend. For example, when a user registers a plurality of friends and the closeness differs for each friend, the user assigns different closeness information to each friend. In this embodiment, the user's intimacy with the friend is evaluated in 10 levels, and the larger the value, the higher the intimacy.
[0064] 検索履歴情報 14は行動履歴を指標する情報であり、例えば利用者が検索サイトで 過去に検索した検索キーワードの情報が格納されている。本実施の形態では最近検 索された検索キーワードの情報のうち 1つだけが格納されるように構成されている力 過去に検索された複数の検索キーワードの情報が格納されるように構成されていて あよい。  [0064] The search history information 14 is information indicating an action history, and stores, for example, information on search keywords searched by the user in the past on the search site. In the present embodiment, it is configured to store only one piece of information of recently searched search keywords. It is configured to store information of a plurality of search keywords searched in the past. It ’s good.
[0065] ここで、例えば「利用者 A」に直接関連付けられた検索履歴情報 14a ("株"）は、利 用者 Aの利用者行動履歴情報である。一方、「利用者 B」に直接関連付けられた検索 履歴情報 14b ("占い"）は、利用者 Bの利用者行動履歴情報である。そして、利用者 Aにとつて、利用者 Bの利用者行動履歴情報としての検索履歴情報 14b ("占!/、"）は 、友人行動履歴情報である。  Here, for example, the search history information 14a (“stock”) directly associated with “user A” is user behavior history information of user A. On the other hand, the search history information 14b ("divination") directly associated with "user B" is user B's user behavior history information. Then, for user A, the search history information 14b ("Fortune! /,") As user action history information of user B is friend action history information.
[0066] 管理サーバ 4のハードディスク 4cには、複数の広告情報を管理するための広告情 報データベース 4fが構築されている。広告情報データベース 4fは、図 7に示すように カテゴリー情報 16と広告 ro情報 18と広告情報 20と入札金額情報 22とを有しており 、それらが相互に関連付けられて構成されて!/、る。 [0066] An advertisement information database 4f for managing a plurality of advertisement information is constructed on the hard disk 4c of the management server 4. As shown in Figure 7, the advertising information database 4f Category information 16, advertisement ro information 18, advertisement information 20, and bid amount information 22, which are configured to be associated with each other! /.
[0067] カテゴリー情報 16は、複数の広告情報 20の分類を指標する情報であり、例えば管 理サーバ 4の管理者によって定められる。そして、広告情報 20の広告主力 自身の 広告情報がいずれのカテゴリーに属する力、を判断した上で自身の広告情報を広告 情報データベース 4fに登録するようになっている。また、本実施の形態では広告情 報の分類がカテゴリー情報 16a〜； 16dの 4種類となっている力 これより多く定められ て!/、てももちろん構わなレ、。 [0067] The category information 16 is information indicating the classification of the plurality of advertisement information 20, and is determined by the administrator of the management server 4, for example. Then, the advertiser power of the advertisement information 20 is registered in the advertisement information database 4f after judging the power of which the advertisement information belongs to which category. Also, in this embodiment, the advertisement information is classified into four categories, category information 16a to 16d.
[0068] 広告 m情報 18は、複数の広告情報 20を識別するための情報である。広告 Iひ晴報[0068] The advertisement m information 18 is information for identifying a plurality of advertisement information 20. Advertisement I Hakuho
18は、広告情報ごとに異なる識別情報が割り振られているので、広告 ro情報 18を取 得すれば、その広告 ro情報 18に基づいて対応する広告情報 20を抽出することがで きるようになつている。 18 is assigned different identification information for each advertisement information. Therefore, if the advertisement ro information 18 is obtained, the corresponding advertisement information 20 can be extracted based on the advertisement ro information 18. ing.
[0069] 広告情報 20は、初期ページ 7dの広告掲載枠 7cに掲載するための情報である。広 告情報 20には広告主が管理する広告主ページ（後述）がリンクされているとともに、 広告主に関する「旨い」「安い」等の簡単な情報が記載されている。その情報に興味 を抱いた利用者が広告掲載枠 7cに掲載された広告情報 20を選択すると、利用者コ ンピュータ 2の表示部 2aに、リンク先である広告主ページが表示され、より詳細な情 報を利用者に提供することができるようになつている。  [0069] The advertisement information 20 is information to be placed in the advertisement placement frame 7c of the initial page 7d. The advertisement information 20 is linked to an advertiser page (described later) managed by the advertiser and includes simple information such as “delicious” and “cheap” regarding the advertiser. When a user who is interested in the information selects the advertising information 20 posted in the advertising space 7c, the advertiser page as the link destination is displayed on the display part 2a of the user computer 2, and more detailed information is displayed. Information can be provided to users.
[0070] 入札金額情報 22は、例えば広告情報 20が利用者に選択されるごとに広告主に課 金される広告費の金額を指標する情報であり、広告情報ごとに予め定められた金額 を示すものである。入札金額情報 22は初期ページ 7dの広告掲載枠 7cでの広告情 報の掲載位置等を定めるために用いられたり、広告掲載枠 7cに掲載できる広告情報 20の数が限られているときにいずれの広告情報を掲載するか決定するための指標と されたりする。  [0070] The bid price information 22, for example, is information for indicating the amount of advertising expenses charged to the advertiser every time the advertisement information 20 is selected by the user. It is shown. The bid price information 22 is used to determine the placement of the advertising information in the advertising space 7c on the initial page 7d, or when the number of advertising information 20 that can be posted in the advertising space 7c is limited. It is an indicator for deciding whether or not to advertise advertisement information.
[0071] 例えば、入札金額の高い広告情報から順に広告掲載枠 7cに上下に並べて掲載し たり、入札金額の高い広告情報を他の広告情報よりも大きく掲載したりできる。なお、 課金のタイミングは、広告情報 20が利用者に選択されたときの他にも、広告情報 20 が利用者に提供されて初期ページ 7dの広告掲載枠 7cに掲載されたときとすることも できる。 [0071] For example, the advertisement information with the highest bid amount can be placed in the advertisement placement frame 7c in order from the top, or the advertisement information with the higher bid amount can be placed larger than the other advertisement information. In addition to the time when the advertisement information 20 is selected by the user, the billing timing may be when the advertisement information 20 is provided to the user and placed in the advertising space 7c on the initial page 7d. it can.
[0072] 管理サーバ 4のハードディスク 4cには、広告掲載プログラムとしてのプログラム 4gが 格納されている。  [0072] The hard disk 4c of the management server 4 stores a program 4g as an advertisement posting program.
[0073] プログラム 4gは管理サーバ 4の CPU4bを、利用者 D 情報 8を取得する利用者情 報取得手段 5aとして機能させる。管理サーバ 4の CPU4bは利用者が利用者コンビュ ータ 2を用いて利用者情報入力画面 2eの利用者情報入力部 2fに入力し、送信した 利用者 Iひ晴報 8を取得する機能を発揮する。  The program 4g causes the CPU 4b of the management server 4 to function as user information acquisition means 5a for acquiring user D information 8. The CPU 4b of the management server 4 has a function that allows the user to enter the user information input section 2f of the user information input screen 2e using the user computer 2 and acquire the transmitted user I information 8 To do.
[0074] プログラム 4gは管理サーバ 4の CPU4bを、利用者行動履歴情報を抽出する利用 者行動履歴情報抽出手段 5bとして機能させる。管理サーバ 4の CPU4bは、例えば 利用者 D 情報 8a ("001")を取得した場合には登録データベース 4eに基づいてそ の利用者力 ^利用者 A」であることを認識し、「利用者 A」の検索履歴情報 14a ("株"） を利用者行動履歴情報として抽出する機能を発揮する。  [0074] The program 4g causes the CPU 4b of the management server 4 to function as user behavior history information extraction means 5b that extracts user behavior history information. For example, when the user D information 8a ("001") is acquired, the CPU 4b of the management server 4 recognizes that it is the user power ^ user A "based on the registration database 4e. A function to extract the search history information 14a ("stock") of "A" as user behavior history information is exhibited.
[0075] プログラム 4gは管理サーバ 4の CPU4bを、友人行動履歴情報を抽出する友人行 動履歴情報抽出手段 5cとして機能させる。管理サーバ 4の CPU4bは、例えば利用 者 D 情報 8a ("001")を取得した場合には、登録データベース 4eに基づいて「利用 者 A」の友人 D 情報 10a ("002")と友人 D 情報 10b ("003")とから「利用者 A」の友 人が「利用者 B」と「利用者 C」とであることを認識する。そして「利用者 B」と「利用者 C 」との検索履歴情報 14b ("占!/、"）と検索履歴情報 14c ("映画"）とを友人行動履歴情 報として抽出する機能を発揮する。  [0075] The program 4g causes the CPU 4b of the management server 4 to function as friend action history information extraction means 5c that extracts friend action history information. For example, when the CPU 4b of the management server 4 acquires the user D information 8a ("001"), the friend D information 10a ("002") of the "user A" and the friend D information are obtained based on the registration database 4e. From 10b ("003"), it is recognized that the friend of "User A" is "User B" and "User C". Then, the search history information 14b ("Fortune! /,") And search history information 14c ("Movie") of "User B" and "User C" are extracted as friend action history information. .
[0076] プログラム 4gは管理サーバ 4の CPU4bを、親密度情報 12を抽出する親密度情報 抽出手段 5dとして機能させる。管理サーバ 4の CPU4bは、例えば利用者 D 情報 8a ("001")を取得した場合には登録データベース 4eに基づいて「利用者 B」との親密 度情報 12a ("10")と、「利用者 C」との親密度情報 12b ("5")とを抽出する機能を発 揮する。  The program 4g causes the CPU 4b of the management server 4 to function as familiarity information extracting means 5d that extracts the familiarity information 12. For example, when acquiring the user D information 8a ("001"), the CPU 4b of the management server 4 uses the registration database 4e to obtain the intimacy information 12a ("10") with "user B" The function to extract the intimacy information 12b ("5") with the person C "is provided.
[0077] プログラム 4gは管理サーバ 4の CPU4bを、第 1の広告情報を抽出する第 1の広告 情報抽出手段として機能させる。第 1の広告情報は、抽出された利用者行動履歴情 報と友人履歴情報と親密度情報 12とに基づいて広告情報データベース 4fから抽出 された広告情報である。 [0078] 例えば、「利用者 A」の利用者行動履歴情報である（"株"）に基づレ、てカテゴリー情 報 16a ("株"）に対応する広告情報 20a〜20cの 3件が第 1の広告情報として抽出さ れる。「利用者 A」の友人である「友人 B」と「友人 C」との行動履歴情報（友人行動履 歴情報）である（"占い"）と（"映画"）とに基づいて、さらに広告情報 20d〜20f、広告 情報 20g〜20iが第 1の広告情報として抽出される。 [0077] The program 4g causes the CPU 4b of the management server 4 to function as first advertisement information extraction means for extracting first advertisement information. The first advertisement information is advertisement information extracted from the advertisement information database 4f based on the extracted user behavior history information, friend history information, and familiarity information 12. [0078] For example, the advertisement information 20a to 20c corresponding to the category information 16a ("stock") based on the user action history information of "user A"("stock") It is extracted as the first advertisement information. Further advertisement based on ("Fortune-telling") and ("Movie") which are the action history information (friend action history information) of "Friend B" and "Friend C" who are friends of "User A" Information 20d to 20f and advertisement information 20g to 20i are extracted as the first advertisement information.
[0079] ここで、本実施の形態においては、抽出された広告情報の件数が親密度情報 12に 基づいて絞り込まれる。例えば、友人行動履歴情報に基づいて抽出された 6件の第 1 の広告情報 20d〜20iを、親密度情報 12の比に基づいて 3件に絞り込む。その絞り 込みは、例えば、高い親密度情報 12a ("10")に対応する「友人 B」の行動履歴情報 ("占!/、"）に基づレ、て 2件、低!/、親密度情報 12b ("5")に対応する「友人 C」の行動履 歴情報（"映画"）に基づレ、て 1件が抽出されるものであってもよ!/、。  Here, in the present embodiment, the number of advertisement information extracted is narrowed down based on familiarity information 12. For example, the six first advertisement information 20d to 20i extracted based on the friend behavior history information is narrowed down to three based on the ratio of the familiarity information 12. The narrowing down is, for example, based on the action history information of “friend B” corresponding to the high intimacy information 12a (“10”) (“divination! /,”) One item may be extracted based on the action history information (“movie”) of “friend C” corresponding to density information 12b (“5”)! /.
[0080] また、入札金額の高い順に広告情報が抽出されるようにしてもよい。この場合、「友 人 B」の行動履歴情報（"占!/、"）に基づレ、て抽出される第 1の広告情報は、カテゴリー 情報 16c ("占い"）に対応する広告情報 20g〜20iのうち、入札金額の高い入札金額 情報 22g, 22hに対応する広告情報 20g, 20hであってもよい。「友人 C」の行動履歴 情報に基づいても同様に高い入札金額情報 22dに対応する広告情報 20dが第 1の 広告情報として抽出されてもよい。  [0080] Advertising information may be extracted in descending order of bid amount. In this case, the first advertisement information extracted based on the action history information (“Fortune! /,”) Of “Friend B” is the advertisement information 20g corresponding to the category information 16c (“Fortune”). The advertising information 20g, 20h corresponding to the bid price information 22g, 22h having a higher bid price among ˜20i may be used. Similarly, the advertisement information 20d corresponding to the high bid amount information 22d may be extracted as the first advertisement information based on the action history information of “friend C”.
[0081] プログラム 4gは管理サーバ 4の CPU4bを、利用者の友人数を認識する友人数認 識手段 5fとして機能させる。本実施の形態では友人数を、利用者と友人関係である として友人 D 情報 10が登録されている直接の友人の数と、利用者の直接の友人の 友人 (すなわち、間接の友人。）の数との合計数としている。  [0081] The program 4g causes the CPU 4b of the management server 4 to function as a friend number recognition means 5f that recognizes the number of friends of the user. In this embodiment, the number of friends is the number of direct friends in which the friend D information 10 is registered as having a friendship relationship with the user, and the friend of the user's direct friend (that is, an indirect friend). The total number with the number.
[0082] 例えば、管理サーバ 4の CPU4bが利用者 D 情報 8a ("001")を取得した場合には 、「利用者 A」の友人数を認識するために、まず登録データベース 4eに基づいて友人 D 情報 10a ("002")及び友人 D 情報 10b ("003")から「友人 B」及び「友人 C」の 2 人が直接の友人であると認識する。  [0082] For example, when the CPU 4b of the management server 4 acquires the user D information 8a ("001"), in order to recognize the number of friends of the "user A", first the friend is based on the registration database 4e. D information 10a ("002") and friend D information 10b ("003") recognizes that "friend B" and "friend C" are direct friends.
[0083] 次に、間接の友人数を認識する。「友人 B」の直接の友人は「利用者 A」のみである  [0083] Next, the number of indirect friends is recognized. "User A" is the only direct friend of "Friend B"
(友人 Iひ晴報 10c ("001")を参照。）。「友人 C」の直接の友人は「利用者 A」（友人 I D情報 10d ("001")を参照。 )の他に「友人 D」（友人 D 情報 10e ("004")を参照。 ) もいる。したがって、「利用者 A」の間接の友人数は合計 1人となる。そして、直接の友 人数 2人と間接の友人数 1人とを合計した 3人が「利用者 A」の友人数として認識され (See Friend I Hiraho 10c ("001").) “Friend A” (refer to friend ID information 10d (“001”)) and “friend D” (refer to friend D information 10e (“004”)) for direct friend of “friend C” There is also. Therefore, the total number of indirect friends of “User A” is one. Three people, the total number of two direct friends and one indirect friend, are recognized as the number of friends of “User A”.
[0084] プログラム 4gは管理サーバ 4の CPU4bを、広告情報提供手段 ¾として機能させる 。この広告情報提供手段 は、友人数が所定数以上の場合に、第 1の広告情報とは 異なる第 2の広告情報及び前記抽出された第 1の広告情報のうち少なくともいずれか 一方を利用者コンピュータ 2に向けて提供する機能を有している。 [0084] The program 4g causes the CPU 4b of the management server 4 to function as advertisement information providing means. When the number of friends is a predetermined number or more, the advertisement information providing means uses at least one of the second advertisement information different from the first advertisement information and the extracted first advertisement information as a user computer. Has a function to provide for 2.
[0085] 広告情報提供手段 は、友人数認識手段 5fによって認識された友人数（直接の友 人及び間接の友人を含む。）が所定数未満である場合には、利用者コンピュータ 2に 向けて第 1の広告情報、すなわち、利用者行動履歴情報及び友人行動履歴情報に 基づいて抽出された広告情報のみを提供する。第 1の広告情報、すなわち、利用者 Aの潜在的な嗜好を反映した広告情報 (利用者 Aの友人の嗜好に基づいて抽出され た広告情報。）が利用者コンピュータ 2に向けて提供されると、利用者 Aの新たな嗜好 を発掘 ·顕在化させて将来的な嗜好の形成に寄与することができる。  [0085] When the number of friends (including direct friends and indirect friends) recognized by the friend number recognizing means 5f is less than a predetermined number, the advertisement information providing means is directed to the user computer 2. Only the advertisement information extracted based on the first advertisement information, that is, the user action history information and the friend action history information is provided. First advertisement information, that is, advertisement information reflecting the potential preference of user A (advertisement information extracted based on preference of user A's friend) is provided to user computer 2 In addition, the new preferences of User A can be discovered and revealed and contribute to the formation of future preferences.
[0086] しかし、友人数が所定数以上である場合には、第 1の広告情報のみならず、第 2の 広告情報をも含めた複数の広告情報の中から提供すべき広告情報を選択し、選択さ れた広告情報を利用者コンピュータ 2に向けて提供する。  [0086] However, when the number of friends is greater than or equal to the predetermined number, the advertisement information to be provided is selected from a plurality of advertisement information including not only the first advertisement information but also the second advertisement information. The selected advertisement information is provided to the user computer 2.
[0087] なお、所定数は第 2の広告情報の必要提供数に対する一定比率として定められて もよい。例えば、第 2の広告情報の必要提供数が 500であり、一定比率としての所定 数が 10%である場合、友人数が 50人以上の利用者が、選択された広告情報の提供 先となる。  [0087] Note that the predetermined number may be set as a fixed ratio to the required number of second advertisement information to be provided. For example, if the required number of second advertisement information is 500 and the predetermined number as a fixed ratio is 10%, users with 50 or more friends will be the recipients of the selected advertisement information .
[0088] また、「友人数」 、「利用者 A」の友人数だけでなく複数の利用者の友人数の合計 、例えば「利用者 A」の友人数と「利用者 D」の友人数との合計として認識されるように 構成されていてもよい。この場合、「利用者 A」の友人数と「利用者 D」の友人数との合 計が 50人以上であれば「利用者 A」の利用者コンピュータと「利用者 D」の利用者コン ピュータとに向けて、選択された広告情報が提供される。  [0088] In addition to the number of friends of "user A", the total number of friends of multiple users, for example, the number of friends of "user A" and the number of friends of "user D" It may be configured to be recognized as the sum of In this case, if the sum of the number of friends of “User A” and the number of friends of “User D” is 50 or more, the user computer of “User A” and the user computer of “User D” The selected advertisement information is provided to the computer.
[0089] 本実施の形態においては所定数を一定人数として 3と定めており、利用者の友人 数が 3人以上の場合に、第 1の広告情報と第 2の広告情報の両方を利用者コンビュ ータ 2に向けて配信するように構成している。もちろん、友人数が所定数以上である 場合に、第 1の広告情報又は第 2の広告情報のいずれか一方を提供するように構成 することも、複数の第 1の広告情報及び複数の第 2の広告情報のすべての広告情報 の中から、一定数の広告情報を選択して提供するように構成することも自由である。 [0089] In the present embodiment, the predetermined number is set to 3 as a certain number, and when the number of friends of the user is 3 or more, both the first advertisement information and the second advertisement information are used by the user. Combu It is configured to be distributed to data 2. Of course, when the number of friends is greater than or equal to the predetermined number, the configuration may be such that either the first advertisement information or the second advertisement information is provided, or the plurality of first advertisement information and the plurality of second advertisement information. It is also free to configure so that a certain number of advertisement information can be selected and provided from all advertisement information of the advertisement information.
[0090] ここで、第 2の広告情報は、例えば利用者情報取得手段 5aによって取得された利 用者 Aの情報に基づき、ユーザーセグメンテーション広告又はユーザー行動マーケ ティング広告の手法によって抽出された伝播配信型広告情報であってもよい。友人 数が所定数以上である利用者 Aの利用者コンピュータ 2に向けて伝播配信型広告情 報を提供すれば、その伝播配信型広告情報が利用者 Aから多数の友人に向けて伝 播的にかつ効率的に配信されるようにすることも可能となる。  [0090] Here, the second advertisement information is, for example, the propagation distribution extracted by the method of user segmentation advertisement or user behavior marketing advertisement based on the information of user A acquired by the user information acquisition means 5a. It may be type advertisement information. Providing propagation-distributed advertising information to user A's user computer 2 with more than a specified number of friends, the propagation-distributing advertising information is propagated from user A to many friends. In addition, it is possible to ensure efficient distribution.
[0091] 広告情報提供手段 は、さらに、利用者コンピュータ 2に向けて送信された第 2の 広告情報 (伝播配信型広告情報）が利用者 Aによって選択され、第 2の広告情報の 詳細情報が閲覧された場合に、その第 2の広告情報を利用者 Aの友人の通信端末 に向けて提供する機能も有している。  [0091] In the advertisement information providing means, the second advertisement information (propagation delivery type advertisement information) transmitted to the user computer 2 is further selected by the user A, and the detailed information of the second advertisement information is obtained. It also has the function of providing the second advertisement information to the communication terminal of User A's friend when viewed.
[0092] 利用者 Aの利用者コンピュータ 2に向けて提供された第 2の広告情報が利用者 Aに よって選択され、その広告の詳細情報が閲覧された場合、その第 2の広告情報が利 用者 Aの興味を惹き付けたと判断することができる。そうすると、その第 2の広告情報 は、利用者 Aの直接の友人 B, C及び間接の友人 Dの興味を惹き付ける可能性が高 いと判断することができ、友人 B, C, Dに提供した際に高い広告効果を発揮すると考 えられる。したがって、利用者コンピュータ 2から第 2の広告情報が選択されたことを 示す選択情報を取得すると、広告情報提供手段 は、友人 B, C, Dの通信端末に 向けて第 2の広告情報を提供する。  [0092] When the second advertisement information provided to the user computer 2 of the user A is selected by the user A and the detailed information of the advertisement is viewed, the second advertisement information is used. It can be judged that User A's interest was attracted. Then, it can be determined that the second advertisement information is likely to attract the interest of user A's direct friends B, C and indirect friend D, and provided to friends B, C, D. In particular, it is considered that the advertising effect is high. Therefore, when the selection information indicating that the second advertisement information is selected from the user computer 2 is acquired, the advertisement information providing means provides the second advertisement information to the communication terminals of the friends B, C, and D. To do.
[0093] 選択情報を取得しなかった場合は、広告情報提供手段 は、友人 Bの通信端末に 向けてその友人 Bの友人の行動履歴情報に基づいて抽出された広告情報を提供し てもよい。友人 Bが所定数以上の友人を有している場合には、その広告情報に加え て友人 Bの情報に基づいてユーザーセグメンテーション広告又はユーザー行動マー ケティング広告の手法によって抽出された広告情報をも提供してもよい。もちろん、選 択情報を取得した場合に、友人 Bの友人の行動履歴情報に基づいて抽出された広 告情報、友人 Bの情報に基づレ、てユーザーセグメンテーション広告又はユーザー行 動マーケティング広告の手法によって抽出された広告情報、利用者 Aによって選択さ れた第 2の広告情報のいずれ力、、又はいずれをも友人 Bの通信端末に向けて提供し てよいのである。 [0093] When the selection information is not acquired, the advertisement information providing means may provide the advertisement information extracted based on the action history information of the friend of the friend B toward the communication terminal of the friend B . If friend B has more than a certain number of friends, in addition to the advertisement information, advertisement information extracted by the method of user segmentation advertisement or user behavior marketing advertisement based on the information of friend B is also provided May be. Of course, when the selection information is acquired, the broader range extracted based on the behavior history information of friend B's friend B Advertising information, based on information of friend B, advertising information extracted by user segmentation advertising or user behavior marketing advertising techniques, second advertising information selected by user A, or Either can be provided to friend B's communication terminal.
[0094] このように、利用者 Aの利用者コンピュータ 2や友人 Bの通信端末に向けて提供さ れた広告情報 20は、各通信端末の表示画面上で広告掲載枠 7cに掲載される。  [0094] As described above, the advertisement information 20 provided to the user computer 2 of the user A and the communication terminal of the friend B is posted in the advertisement placement frame 7c on the display screen of each communication terminal.
[0095] 広告主サーバ 6は図 8に示すように、筐体 6a内に記憶装置としてのハードディスク 6 bを有して構成されて!/、る。広告主サーバ 6は広告情報の広告主によって管理される サーバで、インターネット Wを介して利用者コンピュータ 2、管理サーバ 4と相互に情 報送受信可能とされている。  As shown in FIG. 8, the advertiser server 6 has a hard disk 6b as a storage device in a housing 6a. The advertiser server 6 is a server managed by the advertiser of the advertisement information, and can send and receive information to and from the user computer 2 and the management server 4 via the Internet W.
[0096] 広告主サーバ 6のハードディスク 6bには、広告主ページ 24に関する情報 (広告主 ページ情報 24a)が格納されている。広告主ページ 24は WEBページの一種であり、 広告掲載枠 7cに掲載された広告情報 20が利用者に選択されると、利用者コンビュ ータ 2の表示部 2aに表示される。広告主ページ 24には図 9に示すように、広告情報 2 0に関連する詳細情報が記載されている。  [0096] The hard disk 6b of the advertiser server 6 stores information related to the advertiser page 24 (advertiser page information 24a). The advertiser page 24 is a type of WEB page, and is displayed on the display section 2a of the user converter 2 when the advertisement information 20 posted in the advertisement placement frame 7c is selected by the user. The advertiser page 24 includes detailed information related to the advertisement information 20 as shown in FIG.
[0097] 次に図 10のフローチャートを用いて、この広告情報提供システム S 1を用いて利用 者に広告情報を提供する手順について説明する。  Next, a procedure for providing advertisement information to the user using the advertisement information providing system S 1 will be described using the flowchart of FIG.
[0098] まず、利用者 Aが利用者コンピュータ 2を用いて、広告情報提供システム S1を構成 する管理サーバ 4のハードディスク 4cに構築された SNSサイト 7にアクセスすると、利 用者コンピュータ 2の表示部 2aに利用者情報入力画面 2eが表示される（S. 1)。禾 IJ 用者 Aが、利用者情報入力画面 2eの利用者情報入力部 2fに利用者 m情報 8a ("0 01")を入力し管理サーバ 4に向けて送信する（S. 2)と、利用者 m情報 8aが利用者 情報取得手段 5aによって取得される（S. 3)。  [0098] First, when the user A uses the user computer 2 to access the SNS site 7 built on the hard disk 4c of the management server 4 constituting the advertisement information providing system S1, the display unit of the user computer 2 is displayed. The user information input screen 2e is displayed in 2a (S. 1).禾 When IJ user A inputs user m information 8a ("0 01") in the user information input part 2f of the user information input screen 2e and sends it to the management server 4 (S. 2), User m information 8a is acquired by user information acquisition means 5a (S. 3).
[0099] 続!/、て、登録データベース 4eから利用者行動履歴情報として「利用者 A」の検索履 歴情報 14a ("株"）が利用者行動履歴情報抽出手段 5bによって抽出され（S. 4)、登 録データベース 4eから友人行動履歴情報として利用者の友人の検索履歴情報 14で ある（"占!、"）と（"映画"）とが友人行動履歴情報抽出手段 5cによって抽出される（S . 5)。そして、利用者と友人との親密度情報 12a ("10")及び親密度情報 12b ("5") が親密度情報抽出手段 5dによって抽出される（S . 6)。 [0099] Next! /, The search history information 14a ("stock") of "user A" is extracted from the registration database 4e as user action history information by the user action history information extracting means 5b (S. 4) The search history information 14 of the user's friend ("Fortune !,") and ("Movie") are extracted from the registration database 4e as friend action history information by the friend action history information extracting means 5c. (S. 5). Intimacy information 12a ("10") and intimacy information 12b ("5") between the user and friend Is extracted by the familiarity information extracting means 5d (S. 6).
[0100] 第 1の広告情報抽出手段 5eによって、利用者行動履歴情報（"株"）に対応する広 告情報の中から高い入札金額情報 22a, 22bに対応する 2件の広告情報 20a, 20b が第 1の広告情報として抽出される（S . 7)。さらに、親密度情報 12a, 12bの比（10 : 5 = 2 : 1 )に応じて（"占い"）に基づいて 2件、（"映画"）に基づいて 1件の広告情報が 抽出される。なお、入札金額情報 22の高い広告情報から抽出されるので、（"占い"） に基づいて広告情報 20g, 20hが、 ("映画"）に基づいて広告情報 20dが第 1の広告 情報として抽出される（S . 8)。  [0100] By the first advertisement information extraction means 5e, two advertisement information 20a, 20b corresponding to high bid amount information 22a, 22b among advertisement information corresponding to user behavior history information ("stock") Are extracted as the first advertisement information (S. 7). Furthermore, two advertisements are extracted based on ("Fortune-telling") and one advertisement is extracted based on ("Movie") according to the ratio of familiarity information 12a, 12b (10: 5 = 2: 1) . Since it is extracted from advertising information with a high bid amount information 22, advertising information 20g, 20h is extracted as the first advertising information based on ("Movie") and advertising information 20g, 20h is extracted as the first advertising information (S. 8).
[0101] 次に、「利用者 A」の友人数が認識される。「利用者 A」の直接の友人数が 2人で、 間接の友人数が 1人なので、「利用者 A」の友人数が 3人であると友人数認識手段 5f によって認識される（S . 9)。利用者 Aの友人数が所定数（3人）以上である場合は（S . 10)、利用者 Aに対応して伝播配信型広告情報 (第 2の広告情報）として広告情報 20jがユーザーセグメンテーション広告又はユーザー行動マーケティング型広告の手 法に基づいて抽出される（S . 1 1)。そして抽出された第 1の広告情報（20a, 20b, 2 Od, 20g, 20h)及び第 2の広告情報 20jが広告情報提供手段 ¾によって利用者コン ピュータ 2に向けて提供される（S . 12)。  [0101] Next, the number of friends of "User A" is recognized. Since the number of direct friends of “User A” is 2 and the number of indirect friends is 1, the number of friends of “User A” is recognized by the friend number recognition means 5f (S. 9). If the number of friends of user A is greater than or equal to the predetermined number (3) (S. 10), the advertisement information 20j is the user segmentation as propagation distribution type advertisement information (second advertisement information) corresponding to user A It is extracted based on the method of advertisement or user behavior marketing type advertisement (S.11). Then, the extracted first advertisement information (20a, 20b, 2 Od, 20g, 20h) and second advertisement information 20j are provided to the user computer 2 by the advertisement information providing means ¾ (S. 12 ).
[0102] 利用者 Aの友人数が所定数未満である場合には（S . 10)、第 2の広告情報は抽出 されず、第 1の広告情報（20a, 20b, 20d, 20g, 20h)のみカ禾 lj用者コンピュータ 2 に向けて提供される（S . 13)。  [0102] If the number of friends of User A is less than the predetermined number (S. 10), the second advertisement information is not extracted and the first advertisement information (20a, 20b, 20d, 20g, 20h) Only provided to the user computer 2 (S. 13).
[0103] ここで、抽出された複数の第 1及び第 2の広告情報は、所定の提供率に基づいて利 用者コンピュータ 2に向けて提供される。例えば、広告情報掲載枠の表示サイズを一 定の比率 (例えば 70%： 30%)に分割し、第 1の広告情報を 70%のサイズで表示し て第 2の広告情報を 30%のサイズで表示してもよい。また、第 1の広告情報と第 2の 広告情報の各提供時間'提供回数を、所定の提供率に応じて按分して提供してもよ い。もちろん、複数の第 1の広告情報、複数の第 2の広告情報をそれぞれ入札金額、 親密度を考慮した上での所定の提供率で利用者コンピュータ 2に向けて提供しても 構わない。  [0103] Here, the extracted first and second advertisement information is provided to the user computer 2 based on a predetermined provision rate. For example, the display size of the advertising information placement frame is divided into a certain ratio (for example, 70%: 30%), the first advertising information is displayed at a size of 70%, and the second advertising information is displayed at a size of 30%. May be displayed. In addition, the provision times of the first advertisement information and the second advertisement information may be prorated according to a predetermined provision rate. Of course, the plurality of first advertisement information and the plurality of second advertisement information may be provided to the user computer 2 at a predetermined provision rate in consideration of the bid amount and the intimacy.
[0104] 利用者コンピュータ 2に向けて提供された第 2の広告情報が利用者 Aによって選択 され、広告情報提供手段 が選択情報を取得した場合（S. 14)、利用者 Aの友人 B , C, Dの通信端末に向けてその第 2の広告情報が伝播的に提供される（S. 15)。も ちろん、このときに、友人 B, C, Dの通信端末に向けて、それぞれ友人 B, C, Dの各 友人の行動履歴情報に基づいて抽出された広告情報や友人 B, C, Dの各情報に基 づいてユーザーセグメンテーション広告又はユーザー行動マーケティング型広告の 手法に基づいて抽出された広告情報も、併せて提供されてもよい。 [0104] Second advertisement information provided to user computer 2 is selected by user A When the advertisement information providing means obtains the selection information (S. 14), the second advertisement information is provided in a propagation manner toward the communication terminals of the friends B, C, and D of the user A (S 15). Of course, at this time, the advertisement information extracted based on the behavior history information of each friend B, C, D and friends B, C, D toward the communication terminals of friends B, C, D, respectively. The advertisement information extracted based on the method of user segmentation advertisement or user behavior marketing type advertisement based on each of the above information may also be provided.
[0105] 以上、本発明の好ましい実施の形態を説明した力 S、本発明はこれらに限定されるも のではなぐその要旨の範囲内で様々な変形や変更が可能である。 As described above, the force S describing the preferred embodiment of the present invention, and the present invention is not limited to these, and various modifications and changes can be made within the scope of the gist thereof.
図面の簡単な説明  Brief Description of Drawings
[0106] [図 1]本発明の実施の形態に係る広告情報提供方法を実現するための広告情報提 供システムを含む全体構成を示す概略ブロック図である。  FIG. 1 is a schematic block diagram showing an overall configuration including an advertisement information providing system for realizing an advertisement information providing method according to an embodiment of the present invention.
[図 2]図 1に示す利用者コンピュータの概略構成を示すブロック図である。  2 is a block diagram showing a schematic configuration of the user computer shown in FIG.
[図 3]図 1に示す管理サーバの内部構成の概略を示すブロック図である。  FIG. 3 is a block diagram showing an outline of the internal configuration of the management server shown in FIG. 1.
[図 4]図 2に示す利用者コンピュータの表示部に利用者情報入力画面が表示された 状態を示す図である。  4 is a diagram showing a state where a user information input screen is displayed on the display unit of the user computer shown in FIG.
[図 5]図 2に示す利用者コンピュータの表示部に初期画面が表示された状態を示す 図である。  5 is a diagram showing a state where an initial screen is displayed on the display unit of the user computer shown in FIG.
[図 6]図 3に示す管理サーバ内に保持された登録データベースのデータ構造を示す 図である。  6 is a diagram showing a data structure of a registration database held in the management server shown in FIG.
[図 7]図 3に示す管理サーバ内に保持された広告情報データベースのデータ構造を 示す図である。  7 is a diagram showing the data structure of an advertisement information database held in the management server shown in FIG.
[図 8]図 1に示す広告主サーバの内部構成の概略を示すブロック図である。  8 is a block diagram showing an outline of the internal configuration of the advertiser server shown in FIG.
[図 9]図 2に示す利用者コンピュータの表示部に広告主ページが表示された状態を 示す図である。  FIG. 9 is a diagram showing a state where an advertiser page is displayed on the display unit of the user computer shown in FIG. 2.
[図 10]本発明の実施の形態に係る広告情報提供方法を用いて、広告情報を提供す る手順を説明するためのフローチャートである。  FIG. 10 is a flowchart for explaining a procedure for providing advertisement information using the advertisement information providing method according to the embodiment of the present invention.
符号の説明  Explanation of symbols
[0107] S 1：広告情報提供システム W:インターネット [0107] S 1: Advertisement information provision system W: Internet
2：利用者コンピュータ（通信端末）  2: User computer (communication terminal)
2a:表示部  2a: Display section
2b：筐体  2b: Housing
2c:マウス  2c: Mouse
2d:キーボード  2d: keyboard
2e:利用者情報入力画面  2e: User information input screen
2f:利用者情報入力部  2f: User information input section
2g:送信ボタン  2g: Send button
4:管理サーバ  4: Management server
4a：筐体  4a: Housing
4b: CPU  4b: CPU
4c:ノヽードティスク  4c: Node Tisk
4d: メモリ（情報保持手段）  4d: Memory (information holding means)
4e:登録データベース  4e: Registration database
4f:広告情報データベース  4f: Advertising information database
4g:プログラム  4g: Program
5a:利用者情報取得手段  5a: User information acquisition means
5b:利用者行動履歴情報抽出手段  5b: User behavior history information extraction means
5c：友人行動履歴情報抽出手段（関係者行動履歴情報抽出手段) 5c: Friend action history information extraction means (related party action history information extraction means)
5d:親密度情報抽出手段 5d: Intimacy information extraction means
5e:第 1の広告情報抽出手段  5e: First advertising information extraction means
5f：友人数認識手段（関係者数認識手段）  5f: Number of friends recognition means (recognition means)
5j:広告情報提供手段  5j: Advertising information provision means
6:広告主サーバ  6: Advertiser server
6a:筐体  6a: Housing
6b:ハードディスク  6b: Hard disk
7:SNSサイト a:情報掲載枠7: SNS site a: Information frame
b：友人掲載枠（関係者掲載枠）b: Friend posting frame (related person posting frame)
c:広告掲載枠c: Advertising space
d:初期ページd: Initial page
, 8a〜8d:利用者 ID情報, 8a to 8d: User ID information
0, 10a〜； 10e:友人 ID情報（関係者情報）2， 12a, 12b:親密度情報0, 10a-; 10e: Friend ID information (related party information) 2, 12a, 12b: Intimacy information
4, 14a〜14c:検索履歴情報 (行動履歴情報)6, 16a〜： 16d:カテゴリー情報4, 14a-14c : Search history information (Behavior history information) 6, 16a-: 16d: Category information
8:広告 ID情報8: Advertising ID information
0, 20a〜20j:広告情報0, 20a-20j: Advertising information
2, 22a〜22i:入札金額情報2, 22a-22i: Information on bid amount
:広告主ページ : Advertiser page
a:広告主ページ情報  a: Advertiser page information

Claims

請求の範囲 The scope of the claims
[1] 通信端末の利用者を識別するための利用者情報を取得するステップと、  [1] obtaining user information for identifying a user of a communication terminal;
該利用者情報と前記利用者の関係者を識別するための関係者情報と前記関係者 の行動履歴を指標する関係者行動履歴情報とが相互に関連付けられて構築された 登録データベースに基づいて、前記利用者の関係者の行動履歴に対応する前記関 係者行動履歴情報を抽出するステップと、  Based on a registration database constructed by associating the user information with related information for identifying the related parties of the user and related party behavior history information for indexing the behavior history of the related parties, Extracting the participant behavior history information corresponding to the behavior history of the user's parties;
抽出された前記関係者行動履歴情報に基づいて、複数の広告情報が格納された 広告情報データベースの中から第 1の広告情報を抽出するステップと、  Extracting first advertisement information from an advertisement information database storing a plurality of advertisement information based on the extracted related party behavior history information;
抽出された第 1の広告情報を前記通信端末に向けて提供するステップと、を有する 広告情報提供方法。  Providing the extracted first advertisement information to the communication terminal; and a method for providing advertisement information.
[2] 前記利用者情報に基づいて、前記利用者と前記関係者との親密度を指標する親 密度情報を抽出するステップをさらに有し、  [2] The method further comprises the step of extracting familiarity information indicating a familiarity between the user and the related person based on the user information,
前記広告情報抽出ステップにお!/、て、該親密度情報及び前記関係者行動履歴情 報に基づいて前記第 1の広告情報を抽出する請求項 1に記載の広告情報提供方法  2. The advertisement information providing method according to claim 1, wherein in the advertisement information extraction step, the first advertisement information is extracted based on the familiarity information and the related party behavior history information.
[3] 通信端末の利用者を識別するための利用者情報を取得するステップと、 [3] obtaining user information for identifying a user of the communication terminal;
該利用者情報と前記利用者の関係者を識別するための関係者情報とが相互に関 連付けられて構築された登録データベースに基づいて、前記利用者の関係者数を 認識するステップと、  Recognizing the number of related parties of the user based on a registration database constructed by associating the user information with related party information for identifying the related parties of the user;
該関係者数が所定数以上の場合に、前記通信端末に向けて第 2の広告情報を提 供するステップと、を有する広告情報提供方法。  Providing the second advertisement information to the communication terminal when the number of related parties is a predetermined number or more.
[4] 通信端末の利用者を識別するための利用者情報を取得するステップと、 [4] obtaining user information for identifying a user of the communication terminal;
前記通信端末から、その通信端末に向けて予め提供された第 2の広告情報が選択 されたことを示す選択情報を取得するステップと、  Obtaining selection information indicating that second advertisement information provided in advance toward the communication terminal is selected from the communication terminal;
該選択情報を取得した際に、該利用者情報と前記利用者の関係者を識別するた めの関係者情報とが相互に関連付けられて構築された登録データベースに基づい て、前記第 2の広告情報を前記利用者の関係者に向けて提供するステップと、を有 する広告情報提供方法。 When the selection information is acquired, the second advertisement is based on a registration database constructed by associating the user information with related party information for identifying the related party of the user. A method of providing information to the related parties of the user.
[5] 通信端末の利用者を識別するための利用者情報を取得するステップと、 該利用者情報と前記利用者の関係者を識別するための関係者情報と前記関係者 の行動履歴を指標する関係者行動履歴情報とが相互に関連付けられて構築された 登録データベースに基づいて、前記利用者の関係者の行動履歴に対応する前記関 係者行動履歴情報を抽出するステップと、 [5] A step of acquiring user information for identifying a user of a communication terminal, and related person information for identifying the user information, a related party of the user, and an action history of the related party Extracting the related party behavior history information corresponding to the behavior history of the related party of the user based on a registration database constructed by correlating the related party behavior history information with each other; and
抽出された前記関係者行動履歴情報に基づいて、複数の広告情報が格納された 広告情報データベースから第 1の広告情報を抽出するステップと、  Extracting first advertisement information from an advertisement information database in which a plurality of advertisement information is stored based on the extracted related party behavior history information;
前記登録データベースに基づレ、て、前記利用者の関係者数を認識するステップと 該関係者数が所定数以上の場合に、前記第 1の広告情報とは異なる第 2の広告情 報及び前記抽出された第 1の広告情報のうち少なくともいずれか一方を前記通信端 末に向けて提供するステップと、を有する広告情報提供方法。  Recognizing the number of related persons of the user based on the registration database, and when the number of related persons is a predetermined number or more, second advertising information different from the first advertising information and Providing at least one of the extracted first advertisement information to the communication terminal.
[6] 通信端末の利用者を識別するための利用者情報を取得するステップと、 [6] obtaining user information for identifying a user of the communication terminal;
該利用者情報と前記利用者の関係者を識別するための関係者情報と前記関係者 の行動履歴を指標する関係者行動履歴情報とが相互に関連付けられて構築された 登録データベースに基づいて、前記利用者の関係者の行動履歴に対応する前記関 係者行動履歴情報を抽出するステップと、  Based on a registration database constructed by associating the user information with related information for identifying the related parties of the user and related party behavior history information for indexing the behavior history of the related parties, Extracting the participant behavior history information corresponding to the behavior history of the user's parties;
抽出された前記関係者行動履歴情報に基づいて、複数の広告情報が格納された 広告情報データベースの中から第 1の広告情報を抽出するステップと、  Extracting first advertisement information from an advertisement information database storing a plurality of advertisement information based on the extracted related party behavior history information;
前記利用者の関係者に向けて予め送信され、力、っ該関係者によって選択された第 2の広告情報及び前記第 1の広告情報のうち少なくともいずれか一方を前記通信端 末に向けて提供するステップと、を有する広告情報提供方法。  Providing the communication terminal with at least one of the second advertisement information and the first advertisement information that have been transmitted to the user's related parties in advance and selected by the related party. A method for providing advertisement information.
[7] 通信端末の利用者を識別するための利用者情報を取得する利用者情報取得手段 と、 [7] User information acquisition means for acquiring user information for identifying a user of a communication terminal;
該利用者情報と前記利用者の関係者を識別するための関係者情報と前記関係者 の行動履歴を指標する関係者行動履歴情報とが相互に関連付けられて構築された 登録データベースに基づいて、前記利用者の関係者の行動履歴に対応する前記関 係者行動履歴情報を抽出する関係者行動履歴情報抽出手段と、 抽出された前記関係者行動履歴情報に基づいて、複数の広告情報が格納された 広告情報データベースから第 1の広告情報を抽出する第 1の広告情報抽出手段と、 前記登録データベースに基づいて、前記利用者の関係者数を認識する関係者数 認識手段と、 Based on a registration database constructed by associating the user information with related information for identifying the related parties of the user and related party behavior history information for indexing the behavior history of the related parties, A participant behavior history information extracting means for extracting the participant behavior history information corresponding to the behavior history of the user's parties; First advertisement information extraction means for extracting first advertisement information from an advertisement information database in which a plurality of advertisement information is stored based on the extracted related party behavior history information; The number of stakeholder recognition means to recognize the number of stakeholder users,
該関係者数が所定数以上の場合に、前記第 1の広告情報とは異なる第 2の広告情 報及び前記抽出された第 1の広告情報のうち少なくともいずれか一方を前記通信端 末に向けて提供する広告情報提供手段と、を有する広告情報提供システム。  When the number of related parties is equal to or greater than a predetermined number, at least one of the second advertisement information different from the first advertisement information and the extracted first advertisement information is directed to the communication terminal. And an advertisement information providing means for providing the advertisement information.
コンピュータを、  Computer
通信端末の利用者を識別するための利用者情報を取得する利用者情報取得手段 該利用者情報と前記利用者の関係者を識別するための関係者情報と前記関係者 の行動履歴を指標する関係者行動履歴情報とが相互に関連付けられて構築された 登録データベースに基づいて、前記利用者の関係者の行動履歴に対応する前記関 係者行動履歴情報を抽出する関係者行動履歴情報抽出手段、  User information acquisition means for acquiring user information for identifying a user of a communication terminal Indexes the user information, related party information for identifying a related party of the user, and an action history of the related party Participant behavior history information extraction means for extracting the party behavior history information corresponding to the behavior history of the user's party based on a registration database constructed by associating with the party behavior history information ,
抽出された前記関係者行動履歴情報に基づいて、複数の広告情報が格納された 広告情報データベースから第 1の広告情報を抽出する第 1の広告情報抽出手段、 前記登録データベースに基づいて、前記利用者の関係者数を認識する関係者数 認識手段、及び、  First advertisement information extracting means for extracting first advertisement information from an advertisement information database in which a plurality of advertisement information is stored based on the extracted related party behavior history information; The number of related parties to recognize the number of related parties,
該関係者数が所定数以上の場合に、前記第 1の広告情報とは異なる第 2の広告情 報及び前記抽出された第 1の広告情報のうち少なくともいずれか一方を前記通信端 末に向けて提供する広告情報提供手段、として機能させる広告情報提供プログラム  When the number of related parties is equal to or greater than a predetermined number, at least one of the second advertisement information different from the first advertisement information and the extracted first advertisement information is directed to the communication terminal. Advertising information providing program to function as advertising information providing means
PCT/JP2007/070375 2006-11-17 2007-10-18 Advertisement information offering method, advertisement information offering system and advertisement information offering program WO2008059692A1 (en)

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