WO2007048348A1 - Procede et systeme de realisation de facturation des services de publicite - Google Patents

Procede et systeme de realisation de facturation des services de publicite Download PDF

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Publication number
WO2007048348A1
WO2007048348A1 PCT/CN2006/002876 CN2006002876W WO2007048348A1 WO 2007048348 A1 WO2007048348 A1 WO 2007048348A1 CN 2006002876 W CN2006002876 W CN 2006002876W WO 2007048348 A1 WO2007048348 A1 WO 2007048348A1
Authority
WO
WIPO (PCT)
Prior art keywords
push
attribute
charging
advertisement service
billing
Prior art date
Application number
PCT/CN2006/002876
Other languages
English (en)
Chinese (zh)
Inventor
Xinyu Ge
Yanbo Nie
Huiming Luo
Qing Zhang
Ronggao Li
Wei Cui
Original Assignee
Huawei Technologies Co., Ltd.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Huawei Technologies Co., Ltd. filed Critical Huawei Technologies Co., Ltd.
Publication of WO2007048348A1 publication Critical patent/WO2007048348A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/04—Billing or invoicing
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L12/00—Data switching networks
    • H04L12/02—Details
    • H04L12/14—Charging, metering or billing arrangements for data wireline or wireless communications
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/55—Push-based network services

Definitions

  • the present invention relates to advertising service push (PUSH) technology, and more particularly to a method and system for charging advertising services implemented in the form of PUSH services.
  • PUSH advertising service push
  • the PUSH service is a service that the service provider/content provider (SP/CP) advertises to mobile users via the Internet.
  • SP/CP service provider/content provider
  • the PUSH service is initiated by the service party and pushes the information. ,, to the user's business.
  • the PUSH service generally includes three entities: PUSH Initiator (PU, PUSH Initiator), PUSH Proxy, and PUSH Recipient.
  • the PUSH Proxy is usually a PUSH Proxy Gateway (PPG, PUSH Proxy Gateway).
  • PPG PUSH Proxy Gateway
  • PAP Push Access Protocol
  • PPG pushes the message to the client through the Space Transfer Protocol (OTA).
  • OTA Space Transfer Protocol
  • the basic workflow of the PUSH receiver is as follows: In the first step, when the PI has a message to PUSH to the PUSH receiver, the PI first constructs a PUSH message according to the content and nature of the message, and sends a PUSH message to the PPG through the PAP protocol. PUSH request;
  • the PPG processes the PUSH message, such as compression, protocol conversion, and security authentication, and then transmits the PUSH message to the PUSH receiver through the OTA protocol;
  • the third step after the PUSH receiver receives the PUSH message, according to the message content and the service class The type interacts with the PPG.
  • PI is usually a service/content provider (SP/CP, Service Provider/Content Provider); PPG is usually a functional module of the WAP (Wireless Application Protocol) gateway, so it is externally represented as a WAP gateway.
  • WAP Wireless Application Protocol
  • PUSH recipients are usually mobile stations (MS, Mobile Station) or other mobile clients.
  • MS Mobile Station
  • the charging system implements charging for the PUSH service through the content charging interface.
  • the existing charging method is: after receiving the PUSH request, the WAP gateway performs security authentication on the SP/CP, and then passes the content.
  • the charging interface sends an accounting request to the charging system. Each time the charging system receives a charging request, the charging system performs a charging operation at a uniform rate.
  • the present invention provides a charging method and system for implementing an advertising service, which implements flexible charging for specific advertising services and users.
  • a method for realizing billing of an advertising service comprising:
  • the PI sends a PUSH message containing the advertisement service attribute to the PUSH proxy, and the PUSH proxy parses the advertisement service attribute from the PUSH message, and sends the advertisement service attribute to the billing system;
  • the charging system determines the charging attribute of the advertising service according to the attribute of the advertising service and the corresponding relationship between the set advertising service attribute and the charging attribute, and then according to the determined charging attribute pair.
  • the advertising business is billed.
  • a system for implementing advertising service charging comprising: pushing a PI, a PUSH proxy, and a charging system, wherein the PI sends a PUSH message including an advertisement service attribute to a PUSH proxy, and the PUSH proxy parses the advertisement service attribute from the PUSH message, and The advertising service attribute is sent to the billing system;
  • the billing system determines the billing attribute of the advertisement service according to the attribute of the advertisement service and the correspondence between the preset advertisement service attribute and the billing attribute, and then charges the advertisement service according to the determined billing attribute.
  • the present invention also provides a push PUSH protocol gateway, which parses an advertisement service attribute from a PUSH message sent by a PUSH initiator and includes an advertisement service attribute, and sends the advertisement service attribute to the billing system.
  • the invention also discloses a charging system, the charging system determines the charging attribute of the advertising service according to the attribute of the advertising service and the correspondence between the preset advertising service attribute and the charging attribute, and then determines the determined charging property.
  • the billing attribute is billed for the advertising service.
  • the present invention determines the corresponding relationship between the advertising service attribute and the charging attribute, and the charging system determines the advertising service according to the advertising service attribute and the corresponding relationship between the set advertising service attribute and the charging attribute.
  • the charging attribute is then charged for the advertising service based on the determined charging attribute.
  • the advertising service attribute is an SP/CP and/or an advertising service type
  • the charging attribute is a charging object and/or a charging rate, so the charging system may perform an advertising service according to the SP/CP and/or the advertising service type.
  • Flexible billing is performed to improve the defect of billing and single rate in the prior art.
  • FIG. 1 is a schematic structural diagram of a PUSH system.
  • FIG. 2 is a schematic structural diagram of charging an advertisement service implemented by a PUSH service.
  • 3 is a flow chart of a method for charging an advertising service implemented by a PUSH service in accordance with the present invention.
  • FIG. 4 is a schematic diagram showing the structure of a system for realizing advertising service charging according to the present invention. Mode for carrying out the invention
  • the correspondence between the advertisement service attribute and the charging attribute is set, and the PI carries the advertisement service attribute in the PUSH message sent to the PUSH agent, and the PUSH agent sends the advertisement service attribute to the charging system.
  • the charging system determines a corresponding charging attribute according to the advertising service attribute, and charges the advertising service according to the determined charging attribute.
  • the advertising service attribute includes the unique identifier of the SP/CP and the unique identifier of the advertising service
  • the charging attribute includes the charging object and the rate.
  • FIG. 3 is a flow chart of a method for charging an advertisement service in accordance with an advantageous embodiment of the present invention. As can be seen from FIG. 3, this embodiment mainly includes the following steps:
  • Step 301 Set charging objects and rates for different SP/CP and advertising service combinations, and save them in the billing system in the form of a database, or save them in any entity that the billing system can access.
  • Step 302 When the PI has a message to PUSH to the PUSH receiver, the PI first constructs a PUSH message according to the content and nature of the message, and carries the SPID of the extended unique identifier SP/CP and the SERVICEID that uniquely identifies the PUSH service in the message, and then A PUSH request including a PUSH message is sent to the PPG through the PAP protocol.
  • IP Internet Protocol
  • the PPG determines whether the IP address of the PUSH request is the IP address of the pre-registered legal PI. If yes, the authentication passes; otherwise, the authentication fails.
  • the PPG determines whether the username and password entered by the PI are consistent with the pre-registered PI username and password, and if so, the authentication passes; otherwise, the authentication fails.
  • Step 304 The PPG parses the SPID and the SERVICEID from the PUSH message as the values of the two fields Spld and Serviceld of the content charging request (AuthPriceReq) message, and then sends the AuthPriceReq message to the charging system.
  • Step 305 After receiving the AuthPriceReq message sent by the PPG, the charging system determines the charging object and the rate by searching the database according to the values of the Spld and Serviceld fields included in the message, and performs a withholding fee for the charging object.
  • the charging object is an SP/CP or PUSH recipient, that is, a mobile station or a client.
  • Step 306 The charging system generates a content charging return (AuthPriceRsp) message, and the determined charging object and the rate are respectively used as the values of the two fields OAFeeType and OAMoney of the AuthPriceRsp message, and the value of the NeedCnfm field is set to 1, and then sent.
  • AuthPriceRsp message to PPG.
  • Step 307 After receiving the AuthPriceRsp message, the PPG determines whether the withholding fee of the charging system is successful according to the value of the ResultCode field. If the value is 0, the prepaid fee is successful, and step 308 is performed; otherwise, the withholding fee fails, and the exit is cancelled. This process.
  • Step 308 The PPG sends the advertisement PUSH to the client. If the PUSH is successful, the value of the Stat field is set to 0 in the generated content charging confirmation request (AuthPriceCnfinReq) message; if the PUSH fails, the value of the Stat field is set to Other values, then the AuthPriceCnfmReq message is sent to the billing system.
  • AuthPriceCnfinReq generated content charging confirmation request
  • Step 309 After receiving the AuthPriceCnfmReq message, the charging system determines whether the PPG successfully PUSH the advertisement according to the value of the Stat field. If the value of the Stat field is 0, the PPG has successfully PUSH the advertisement, and step 310 is performed; otherwise, the PPG is indicated. Unsuccessful PUSH ads, exit this process.
  • Step 310 The charging system performs an actual deduction on the charging object. If the actual deduction is successful, the value of the ResultCode field is set to 0 in the generated AuthPriceCnfmRsp message; if the actual deduction is unsuccessful, the generated AuthPriceCnfmRsp message is generated. Set the value of the ResultCode field to a different value and then send the AuthPriceCnfmRsp message to the PPG.
  • Step 311 After receiving the AuthPriceCnfinRsp message, the PPG determines whether the actual deduction is successful according to the ResultCode field therein. If the value of the ResultCode field is 0, step 312 is performed; otherwise, the process is exited.
  • Step 312 The PPG generates a bill, and the bill is a record of the service billing and service statistics.
  • the PUSH message includes an extended SPID field, and the present invention also includes the following situation: The PUSH message does not include the SPID field, and the PPG determines a specific SP/CP user according to the sender IP address of the received PUSH message.
  • the charging object and the rate are determined based on the combination of the SPID and the SERVICEID, and the present invention also includes the case where the charging object and/or the rate are determined based only on the SPID or the SERVICEID.
  • the value of the NeedCnfoi field in the AuthPriceRsp message is set to 1, indicating that the charging system needs to determine whether the actual charging of the charging object is performed according to whether the PUSH operation of the PPG is successful, so as to ensure the reliability of the charging.
  • the present invention also includes the case where the field value is set to 0.
  • the charging system does not need to confirm the charging by the PPG by default, directly charges the charging object, and then returns an AuthPriceRsp message to the PPG, and the PPG is received in the PUSH advertisement.
  • the PUSH receiver After the PUSH receiver generates a CDR, if the PUSH operation of the PPG fails, a failure CDR is generated to cancel the deduction by subsequent manual rollback.
  • the charging of the advertising service is implemented in the form of a PUSH service. It should be understood that the present invention is not limited to the charging of the advertising service, and includes the charging of other services in the form of PUSH services, such as custom weather forecasting by the user.
  • Business, and so on. 4 is a schematic diagram showing the structure of a system for realizing advertising service charging according to the present invention. As shown in FIG. 4, the system includes a PI, a PUSH proxy, and a charging system, where the PI sends a PUSH message including an advertisement service attribute to a PUSH proxy, and the PUSH proxy parses an advertisement service attribute from the PUSH message, and the advertisement is The service attribute is sent to the billing system;
  • the billing system determines the billing attribute of the advertisement service according to the attribute of the advertisement service and the correspondence between the preset advertisement service attribute and the billing attribute, and then bills the advertisement service according to the determined billing attribute.
  • the PUSH initiator may be an SP/CP; the PUSH proxy is usually It is a PPG.
  • the PPG is usually a PPG function module on the WAP gateway; the PUSH receiver is an MS or other mobile client.
  • a PUSH proxy such as a PPG, includes a protocol parsing unit that parses PUSH messages sent by the PI, and bills the advertisement by interacting with the billing system.
  • Business logic control unit parses the advertisement service attribute from the PUSH message type sent by the PI; the service logic control unit carries the advertisement service attribute parsed by the PUSH message parsing unit in the content charging request, and sends the charging request To the billing system.
  • the charging system includes a charging unit that performs charging by interacting with the PUSH agent, and the charging system further includes a storage unit for storing the advertising service attribute and Corresponding relationship of the charging attribute; the charging unit extracts the advertising service attribute from the received content charging request, and determines the charging attribute by searching the correspondence between the advertising service attribute and the charging attribute saved in the storage unit, and then determining the charging attribute, and then Billing is based on the billing attribute.

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  • Engineering & Computer Science (AREA)
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  • Physics & Mathematics (AREA)
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  • General Business, Economics & Management (AREA)
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Abstract

La présente invention concerne un procédé de facturation des services de publicité, qui consiste à : établissement de la relation de l’attribut de services et de l’attribut de facturation ; PI envoie à l’agent PUSH un message PUSH qui comprend l’attribut de services de publicité, l’agent PUSH accomplit l’attribut de services de publicité du message PUSH et envoie l’attribut de services de publicité au système de facturation ; le système de facturation détermine l’attribut de facturation du service de publicité en fonction de l’attribut de services de publicité et de la relation de l’attribut de services de publicité et de l’attribut de facturation ; ensuite, il effectue la facturation en fonction de l’attribut de facturation déterminé. De plus, l’attribut de services de publicité est le SP/CP et/ou le type de services de publicité, l’attribut de facturation est l’objet facturé et/ou le taux de facturation. Aussi, l’invention concerne un système de réalisation de la facturation de services de publicité. L’utilisation du procédé et système peut réaliser une facturation flexible en fonction du SP/CP et/ou du type de services de publicité, de manière à résoudre le problème de facturation basé uniquement sur le nombre de publicités et le manque de diversité du taux de facturation.
PCT/CN2006/002876 2005-10-27 2006-10-26 Procede et systeme de realisation de facturation des services de publicite WO2007048348A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
CN200510116806.8 2005-10-27
CN200510116806.8A CN1852155A (zh) 2005-10-27 2005-10-27 一种实现广告业务计费的方法

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Cited By (2)

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Publication number Priority date Publication date Assignee Title
CN101827346A (zh) * 2009-03-04 2010-09-08 ***通信集团上海有限公司 一种计费***自动测试方法及装置
CN104780074A (zh) * 2015-02-02 2015-07-15 广州天源迪科信息技术有限公司 多协议智能消息仿真***及方法

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CN102056092A (zh) * 2009-11-10 2011-05-11 华为技术有限公司 一种业务消息的构造方法和装置
CN103400283B (zh) * 2013-07-22 2016-02-10 烽火通信科技股份有限公司 一种基于家庭网关的广告推送***及方法
CN106572453B (zh) * 2015-10-09 2020-04-28 中国电信股份有限公司 内容计费方法、计费网元、sp服务器以及计费***
CN112884507A (zh) * 2021-02-05 2021-06-01 世纪蜗牛通信科技有限公司 一种基于用户偏好的广告营销推荐***
CN113919884A (zh) * 2021-10-25 2022-01-11 大农科技股份有限公司 一种流量资源处理方法、装置和计算机存储介质

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CN1300146A (zh) * 1999-12-16 2001-06-20 余湛悦 利用信道空闲时间提供广告的方法和***
WO2001088791A1 (fr) * 2000-05-16 2001-11-22 Matsushita Electric Industrial Co., Ltd. Systeme de facturation sur internet
CN1620158A (zh) * 2003-11-18 2005-05-25 乐金电子(中国)研究开发中心有限公司 基于移动通信终端的广告***及其方法

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN1300146A (zh) * 1999-12-16 2001-06-20 余湛悦 利用信道空闲时间提供广告的方法和***
WO2001088791A1 (fr) * 2000-05-16 2001-11-22 Matsushita Electric Industrial Co., Ltd. Systeme de facturation sur internet
CN1620158A (zh) * 2003-11-18 2005-05-25 乐金电子(中国)研究开发中心有限公司 基于移动通信终端的广告***及其方法

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101827346A (zh) * 2009-03-04 2010-09-08 ***通信集团上海有限公司 一种计费***自动测试方法及装置
CN104780074A (zh) * 2015-02-02 2015-07-15 广州天源迪科信息技术有限公司 多协议智能消息仿真***及方法

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