WO2006109088A1 - Traitement de messages de dispositifs mobiles pour generer des informations agregees - Google Patents

Traitement de messages de dispositifs mobiles pour generer des informations agregees Download PDF

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Publication number
WO2006109088A1
WO2006109088A1 PCT/GB2006/001392 GB2006001392W WO2006109088A1 WO 2006109088 A1 WO2006109088 A1 WO 2006109088A1 GB 2006001392 W GB2006001392 W GB 2006001392W WO 2006109088 A1 WO2006109088 A1 WO 2006109088A1
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WO
WIPO (PCT)
Prior art keywords
entity
mobile device
identifier
information
message
Prior art date
Application number
PCT/GB2006/001392
Other languages
English (en)
Inventor
William Mitchell
Original Assignee
William Mitchell
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by William Mitchell filed Critical William Mitchell
Publication of WO2006109088A1 publication Critical patent/WO2006109088A1/fr

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/12—Messaging; Mailboxes; Announcements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M2203/00—Aspects of automatic or semi-automatic exchanges
    • H04M2203/10—Aspects of automatic or semi-automatic exchanges related to the purpose or context of the telephonic communication
    • H04M2203/1041—Televoting

Definitions

  • the present invention relates to the processing of messages from mobile devices, in particular validation and aggregation of message data.
  • a mobile device offers a useful medium for the provision and display of information.
  • mobile devices have a form factor suited to casual viewing and are therefore suited to provide information and services to consumers on the move and on demand.
  • modern proliferation of devices such as cellular phones means that a large percentage of the population potentially have access to such services.
  • SMS Short Messaging Service
  • Collection of opinion can, in the first instance, be via mobile phone.
  • the consumer will give a star rating in the form of a brief text message.
  • the message received would contain the information;-
  • the users' phone id The users' phone id
  • This information would then be stored in a central database against the business and the mean rating updated.
  • Location based technologies could also be fully utilised for both the sending and receiving of data.
  • a consumer could send a rating about a particular restaurant while actually sitting in the premises.
  • the prospective customer could gain information about the best rated restaurants/businesses in his immediate vicinity or even see what the rating was for a restaurant after looking at a menu.
  • Figure 1 illustrates, in schematic form, the entity information submission process in accordance with an embodiment of the present invention
  • FIGS. 2(a) and 2(b) illustrate, in schematic form, the entity information provision process in accordance with an embodiment of the present invention.
  • FIG. 3 illustrates, in schematic form, the process by which submission information is selectively added to the database means in accordance with an embodiment of the present invention.
  • Figure 1 shows the submission by a mobile device user of entity information related to an entity 3 .
  • the entity 3 is taken to be "Restaurant X" 3
  • the entity identifier 4 is chosen to be the telephone number of "Restaurant X" 3. This is represented by the number 0123456789.
  • the mobile device user 1 composes a message 5 on a mobile device 6 which contains the telephone number of "Restaurant X" 3 followed by (in this example) the number five. This corresponds to a rating of five which the user wishes to attribute to "Restaurant X" 3.
  • the mobile device 6 then transmits 7 this to the database 8 and processing means 9 which are located remotely.
  • the processing means 9 parses the received message 5 to extract the information required.
  • this is the entity identifier 4, i.e. the telephone number of "Restaurant X" 3, the associated entity information 2, i.e. the rating (in this example, five), and the date 10 and time ⁇ of the message transmission.
  • This information is passed to the database 8 which stores the submitted data, indexing the data by means of the entity identifier 4.
  • the database 8 also stores entries for the rating 2, and the time 11 and date 10 of the message 5.
  • This information may be used for statistical evaluation purposes. For example, an aggregated mean rating n may be calculated, but also with weighting applied to give importance to specific parameters.
  • Statistical weighting may be applied during the calculation of the mean entity information 12 (MEI), in this case the rating. For example, more recent ratings will be weighted more heavily than older ratings. Furthermore, multiple ratings from a single mobile device may be weighted more lightly to avoid abuse effects. Furthermore, elapsed time between submissions for an entity from a specific mobile device can be analysed to reject abusive or disruptive behaviour.
  • MEI mean entity information 12
  • each entity 3 may be allocated a category whereupon instead of requesting specific entity information 2, a mobile device user 1 may opt to select a category, for example Indian restaurants, the system returning a list of the highest rating Indian restaurants in the database 8.
  • a category for example Indian restaurants
  • the aggregated ratings may be published on a website, or a printed list.
  • Information about the location of the mobile device user may be extracted from message data whether it be from the mobile device identifier or from an actual insertion in the text of the message. An actual insertion would allow specific areas to be targeted out with the location of the mobile device user.
  • Fig.2(a) and Fig.2(b) illustrate the provision of information to a mobile device user 1 on demand.
  • Fig.2(a) shows the mobile device user 1 who wishes to obtain information about an entity 3 which as above is taken to be "Restaurant X" 3.
  • the user composes a message 13 comprising the telephone number of Restaurant X 4, optionally followed by a question mark, which is then transmitted to the database means 8.
  • Fig.2(b) illustrates that the processing means 9 parses the message data 13 and extracts the unique identifier 4, in this case the telephone number of Restaurant X.
  • the database 8 then accesses a relevant table which comprises, in this example, a list of mean ratings 12 indexed against entity identifiers 4, i.e. telephone numbers.
  • the rating 12 tied to the telephone number is used to compose a message 14 in reply to the user's message 13, and transmitted so that the user 1 is provided with the rating given to Restaurant X.
  • the message may also contain the full name of the restaurant, retrieved from a further lookup table in a database of names and telephone numbers (not shown).
  • Fig.3 illustrates an embodiment of the operational flow of the system wherein an item of entity information is being submitted to the database.
  • SMS is chosen as the communication medium of choice.
  • a SMS message is sent to the database, and the message comprises the entity identifier, and an associated entity information 15
  • the entity identifier may be titie telephone number of the entity and the entity information a rating value.
  • the identifier and information are extracted from the message, along with the mobile device identifier (mobile device telephone number) 16
  • the database validates the information by checking to see if the entity identifier already exists on the database 17 , i.e. if there is already a rating on the system . If no record exists a new record is created with the entity identifier as the index and the mean entity information entered as the information extracted from the message 18
  • the database further checks to see if any of the previous submissions were made by that mobile device user by cross-referencing with the mobile device identifier 19 If this is the first submission by the particular mobile device then the message information is recorded 20 and a new mean rating is calculated and entered into the system 21 .
  • the database determines the elapsed time since the latest entry 22 . If it falls within a predetermined exclusion period, i.e. if it is not older than, say, 30 days, the submission will be rejected 23 If the elapsed time is greater than, for example, thirty days, the message information is recorded, and a new mean entity information is calculated and added to the database Weighting is applied in this instance due to the repeat entry from, a single source.
  • a confirmation message may be sent to the mobile device 24.
  • an appropriate message may be sent to the mobile device.
  • the transmission method is not limited to SMS messages, but may comprise voice messages, video messages, MMS (Multimedia Message Service) messages, email and WAP push messages, for example.
  • the database means may not store rating information with the mobile device identifier and the entity identifier, but store only the aggregated rating.

Landscapes

  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Signal Processing (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Mobile Radio Communication Systems (AREA)

Abstract

La présente invention concerne le traitement de messages provenant de dispositifs mobiles, en particulier la validation et l’agrégation de données de messages dans lesquelles une estimation est donnée sur des entités particulières et stockée dans une base de données centralisée.
PCT/GB2006/001392 2005-04-14 2006-04-18 Traitement de messages de dispositifs mobiles pour generer des informations agregees WO2006109088A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
GB0507551A GB0507551D0 (en) 2005-04-14 2005-04-14 Procesing of mobile device messages
GB0507551.0 2005-04-14

Publications (1)

Publication Number Publication Date
WO2006109088A1 true WO2006109088A1 (fr) 2006-10-19

Family

ID=34611120

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/GB2006/001392 WO2006109088A1 (fr) 2005-04-14 2006-04-18 Traitement de messages de dispositifs mobiles pour generer des informations agregees

Country Status (2)

Country Link
GB (1) GB0507551D0 (fr)
WO (1) WO2006109088A1 (fr)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US10366416B2 (en) 2015-04-30 2019-07-30 Kellogg Company Beacon based campaign management

Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
GB2401745A (en) * 2003-05-15 2004-11-17 Desktop Guardian Ltd Controlling access to a secure computer system
US20040235460A1 (en) * 2001-05-11 2004-11-25 Engstrom G. Eric Method and system for providing an opinion and aggregating opinions with mobile telecommunication device

Patent Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20040235460A1 (en) * 2001-05-11 2004-11-25 Engstrom G. Eric Method and system for providing an opinion and aggregating opinions with mobile telecommunication device
GB2401745A (en) * 2003-05-15 2004-11-17 Desktop Guardian Ltd Controlling access to a secure computer system

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US10366416B2 (en) 2015-04-30 2019-07-30 Kellogg Company Beacon based campaign management
US10991006B2 (en) 2015-04-30 2021-04-27 Kellogg Company Beacon based campaign management

Also Published As

Publication number Publication date
GB0507551D0 (en) 2005-05-18

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